Murray v. Farmers Insurance Company of Arizona .... , 239 Ariz. 58 ( 2016 )


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  •                              IN THE
    ARIZONA COURT OF APPEALS
    DIVISION TWO
    JESSYKA MURRAY, AN INCAPACITATED PERSON, THROUGH HER
    GUARDIANS AND PARENTS, ROBERT MURRAY AND MARCIA MURRAY,
    FORMERLY HUSBAND AND WIFE; AND ROBERT MURRAY AND MARCIA
    MURRAY, FORMERLY HUSBAND AND WIFE,
    Plaintiffs/Appellants/Cross-Appellees,
    v.
    FARMERS INSURANCE COMPANY OF ARIZONA; FOREMOST INSURANCE
    COMPANY GRAND RAPIDS, MICHIGAN; RANDY JONES INSURANCE
    AGENCY, INC., AN ARIZONA CORPORATION; AND RANDY JONES AND
    DEANNA JONES, HUSBAND AND WIFE,
    Defendants/Appellees/Cross-Appellants.
    No. 2 CA-CV 2014-0123
    Filed January 19, 2016
    Appeal from the Superior Court in Pima County
    No. CV20124962
    The Honorable Carmine Cornelio, Judge
    AFFIRMED IN PART; REVERSED IN PART
    COUNSEL
    Haralson, Miller, Pitt, Feldman & McAnally, P.L.C., Tucson
    By Stanley G. Feldman and Thomas G. Cotter
    Counsel for Plaintiffs/Appellants/Cross-Appellees
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    Lewis Brisbois Bisgaard & Smith, LLP, Phoenix
    By Carl Mariano and Michael P. Obert, Jr.
    Counsel for Defendants/Appellees/Cross-Appellants
    and
    Jeffry A. Miller, San Diego, California
    Pro Hac Vice
    OPINION
    Judge Espinosa authored the opinion of the Court, in which
    Presiding Judge Miller and Chief Judge Eckerstrom concurred.
    E S P I N O S A, Judge:
    ¶1            In this insurance agent malpractice action, appellants
    Jessyka Murray and her parents Robert and Marcia Murray (the
    Murrays) seek the reversal of the trial court’s order granting a new
    trial on all issues and the remand of the matter for a new trial on
    damages only. They also petition this court to reverse certain partial
    summary judgments entered by the court and its ruling on their
    motion made pursuant to Rule 49(c), Ariz. R. Civ. P. The Murrays
    lastly request reversal of the trial court’s interpretation of their
    umbrella policy. Appellees Randy Jones, the Randy Jones Insurance
    Agency, Farmers Insurance Company of Arizona (Farmers) and
    Foremost Insurance Company (Foremost) cross-appeal, contending
    Jones’s compliance with the requirements of Arizona’s
    Uninsured/Underinsured Motorist Act precludes the Murrays’
    claims. For the following reasons, we affirm in part and reverse in
    part.
    2
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    Factual and Procedural Background
    ¶2           “We view the facts in the light most favorable to
    upholding the trial court’s ruling.” Hammoudeh v. Jada, 
    222 Ariz. 570
    ,
    ¶ 2, 
    218 P.3d 1027
    , 1028 (App. 2009). Jones and the Randy Jones
    Insurance Agency were authorized by Farmers to offer and sell
    insurance coverage to Jones’s clients through Farmers. For twenty
    years, Robert and Marcia 1 purchased their automobile and
    homeowners insurance from Jones. Before he became their agent,
    the Murrays had purchased only minimum liability limits and
    matching minimum uninsured motorist (UM) and underinsured
    motorist (UIM) coverage. With Jones as their agent, over the years
    the Murrays added a one-million-dollar personal umbrella,
    increased each auto policy’s liability limits to 250/500K and added a
    Foremost insurance policy for their off-road vehicle with liability
    limits of 250/500K.2 Jones, however, did not recommend that they
    increase their UM/UIM coverage above the minimum limits of
    30/60K for their auto policy or 25/50K for their off-road vehicle, or
    that they buy UM/UIM in limits corresponding to their liability
    coverage.
    ¶3         Robert and Marcia testified that when they discussed
    UM/UIM coverage with Jones, he advised them they did not need
    increased UM/UIM limits because their family had health insurance
    through Robert’s employer. Jones, however, denied telling the
    Murrays “that if they had health insurance they d[id]n’t need to buy
    any UM/UIM or as much UM/UIM insurance.”
    ¶4          In November 2010, Jessyka, then seventeen, was a
    passenger in a two-vehicle accident that involved both an uninsured
    1For
    clarity and convenience, we will use the Murrays’ first
    names when referring to them individually.
    2 Auto policy limits are expressed as two numbers, e.g.,
    250/500K. The first number is the maximum amount the policy’s
    coverage will pay per person in an accident and the second number
    is the maximum the policy will pay per accident.
    3
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    motorist and an underinsured motorist. She sustained a traumatic
    brain injury that permanently incapacitated her, and Robert and
    Marcia were appointed her guardians.
    ¶5          In August 2012, Robert and Marcia, individually, and as
    guardians of Jessyka, filed a complaint against Jones, the Randy
    Jones Insurance Agency, Farmers, and Foremost alleging
    professional negligence, consumer fraud under A.R.S. § 44-1522 and
    insurance fraud under A.R.S. § 20-443. Farmers and Foremost were
    included as defendants based on vicarious liability for Jones.3
    ¶6           In July 2013, Jones moved for summary judgment on all
    claims, pointing out that the Murrays had signed UM/UIM
    Selection Forms for each of their policies and arguing their selection
    was “valid for all insureds” under A.R.S. § 20-259.01. The trial court
    denied Jones’s motion, finding that his compliance with the statute
    did not insulate him from liability.
    ¶7           After a four-day trial, the jury returned a seven to one
    verdict of $180,000 in favor of the Murrays. Before the jury was
    discharged, the Murrays orally moved to have the jury deliberate
    further on grounds the verdict was non-responsive to the submitted
    issues, citing Rule 49(c), Ariz. R. Civ. P. After briefing and
    argument, the trial court concluded that Rule 49(c) did not apply,
    accepted the verdict and discharged the jury.
    ¶8           The Murrays later filed a motion for additur or new trial
    on damages that the trial court denied. It ultimately, however,
    vacated the judgment and ordered a new trial on all issues. The
    Murrays appealed and Jones cross-appealed from the denial of his
    motion for summary judgment. This court has jurisdiction pursuant
    to A.R.S. §§ 12-120.21(A) and 12-2101(A)(1), (5)(a).
    3Forconvenience, we will refer to appellees Jones, the Randy
    Jones Insurance Agency, Farmers and Foremost collectively as
    “Jones.”
    4
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    Rule 49(c), Ariz. R. Civ. P.
    ¶9           The Murrays first argue the trial court abused its
    discretion by denying their motion filed pursuant to Rule 49(c).
    That rule provides that if a “verdict is not responsive to the issue
    submitted to the jury, the court shall call the jurors’ attention
    thereto, and send them back for further deliberation.” We review
    the application of court rules de novo. Haroutunian, 
    218 Ariz. 541
    ,
    ¶ 
    22, 189 P.3d at 1122
    .
    ¶10           A party who believes a jury verdict is inconsistent,
    defective, or nonresponsive, must move, before the jury is excused,
    for resubmission of the case to the jury pursuant to Rule 49(c).
    See Trustmark Ins. Co. v. Bank One, Ariz., NA, 
    202 Ariz. 535
    , ¶ 39, 
    48 P.3d 485
    , 493 (App. 2002). An objection based on Rule 49(c)
    provides an opportunity to correct error with “minimal effort and
    expense.” 
    Id. ¶ 40.
    A court will resubmit a case to the jury where its
    verdict is clearly inconsistent, defective, or nonresponsive. See, e.g.,
    Gray v. Gardiner, 
    92 Ariz. 208
    , 210, 
    375 P.2d 562
    , 563 (1962) (“patent
    inconsistency” where “impossible” to find issues in favor of either
    plaintiffs or defendant and not make award in some amount);
    Fornara v. Wolpe, 
    26 Ariz. 383
    , 389-91, 
    226 P. 203
    , 204-05 (1924)
    (defective verdict where recovery amount less than instructed); Piper
    v. Bear Med. Sys., Inc., 
    180 Ariz. 170
    , 179, 
    883 P.2d 407
    , 416 (App.
    1993) (verdict awarding punitive damages but zero compensatory
    damages rendered it unresponsive), superseded by statute, Uniform
    Contribution Among Tortfeasors Act, 1984 Ariz. Sess. Laws, ch. 237,
    as recognized in Watts v. Medicis Pharm. Corp., 
    236 Ariz. 511
    , ¶¶ 31, 38,
    41, 
    342 P.3d 847
    , 854-56 (App. 2015); Farmers Ins. Co. v. Tallsalt, 
    191 Ariz. 177
    , 180, 
    953 P.2d 921
    , 924 (App. 1997) (verdict nonresponsive
    where counterclaim not addressed), vacated in part on other grounds,
    
    192 Ariz. 129
    , 
    962 P.2d 203
    (1998); cf. Walsh v. Advanced Cardiac
    Specialists Chartered, 
    229 Ariz. 193
    , ¶ 14, n.1, 
    273 P.3d 645
    , 649, 650
    n.1 (2012) (verdict neither defective nor unresponsive where award
    of zero damages was not impermissible as matter of law).
    ¶11         Here, the trial court had instructed the jury that if it
    found Jones was at fault, it “must then determine how much
    additional UM/UIM coverage the Murrays would have purchased
    5
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    up to $1,890,000.”4 Evidence at trial showed that the Murrays had
    the option of purchasing UM/UIM coverage in limits of 50/100K,
    100/300K or 250/500K. The jury’s verdict of $180,000, however, did
    not reflect any option available to the Murrays and, as they assert
    and Farmers does not contest, the verdict “cannot be mathematically
    reconciled with any UM/UIM limit that [they] could have bought
    under the undisputed evidence.”
    ¶12           After the Murrays requested that the jury deliberate
    further pursuant to Rule 49(c), the trial court noted that the parties
    had agreed to “le[ave] the verdict form open” as to the amount of
    additional UM/UIM coverage that might have been purchased. It
    posed the question of how it would instruct the jury post-verdict,
    noting the difficulty of resubmitting the instruction without telling
    the jury, in essence, “pay attention to the evidence and redecide the
    case.”5 The court concluded that a verdict could be “flawed” but
    4 Thisis the maximum amount of UM/UIM benefits the
    Murrays could have purchased under their Farmers’ policies:
    UM Claimed           UIM Claimed    Total Claimed
    Farmers          $250,000             $250,000       $500,000
    Foremost         $250,000             $250,000       $500,000
    Farmers                 $1,000,000 combined          $1,000,000
    Umbrella
    Total Claimed                                        $2,000,000
    Total Received                                       ($110,000)
    Potential                                            1,890,000
    Damages
    5 The Murrays requested the court reinstruct the jury by
    directing them to find for the defendants or for the Murrays “in the
    amount of [$]890[,000] or [$]1,890,000,” amounts that would
    6
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    responsive, and was in this case. It further noted that it “c[ould]n’t
    imagine . . . an instruction that wouldn’t, to some degree or another,
    comment on the evidence and direct [the jury’s] decision.” Finally,
    it agreed with Jones that Rule 49(c) involved “more of a . . . failure to
    follow the legal issues in the case than the evidentiary decision
    making.”
    ¶13           The jury’s verdict was within the instructed range, the
    error was not one of law, and we agree with the trial court’s
    assessment that any attempt to direct the jury to correct its verdict to
    conform to the available policy limits would have constituted a
    comment on the evidence. We therefore cannot say the court erred
    by refusing to require the jury to further deliberate pursuant to
    Rule 49(c). See Walsh, 
    229 Ariz. 193
    , ¶ 14, 
    n.1, 273 P.3d at 649
    , 650
    n.1; see also Ariz. Const. art. VI, § 27 (“Judges shall not charge juries
    with respect to matters of fact, nor comment thereon, but shall
    declare the law.”).
    Order for New Trial on All Issues
    ¶14         The Murrays next contend the trial court abused its
    discretion when, after denying their motion for a new trial on
    damages, it ordered a new trial on all issues, rather than only
    damages. The court ordered the new trial after finding:
    (1)  The jury’s verdict is likely a result of
    sympathy, and/or prejudice, and/or a
    compromised verdict between liability and
    damages.
    (2)  The damages number was not
    supported by reasonable evidence that was
    submitted.
    correspond to the evidence and argument presented at trial. Jones
    responded that if the court told the jury “you have to go back and
    reach a verdict that’s based on one of these numbers, it’s purely a
    comment on the evidence.”
    7
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    (3)    This Court does not believe that
    granting a new trial, simply on the
    damages with liability already established,
    will present the next jury with a case in
    which the issues can be fully understood,
    because they are, in this Court’s opinion,
    inextricably interwoven.
    ¶15            “The trial court’s right to order a new trial . . . is
    completely discretionary.” Martinez v. Schneider Enters., Inc., 
    178 Ariz. 346
    , 349, 
    873 P.2d 684
    , 687 (App. 1994). The decision to grant a
    new trial on all issues is likewise discretionary and routinely upheld.
    See Englert v. Carondelet Health Network, 
    199 Ariz. 21
    , ¶ 18, 
    13 P.3d 763
    , 770 (App. 2000) (noting absence of Arizona cases holding trial
    court had abused discretion by ordering new trial on all issues).
    “We review an order granting a new trial under a more liberal
    standard than an order denying one, and we will not overturn the
    order absent a clear abuse of discretion.” State Farm Fire & Cas. Co. v.
    Brown, 
    183 Ariz. 518
    , 521, 
    905 P.2d 527
    , 530 (App. 1995); see also
    Englert, 
    199 Ariz. 21
    , ¶ 
    14, 13 P.3d at 769
    (abuse of discretion is
    “‘discretion manifestly unreasonable, or exercised on untenable
    grounds, or for untenable reasons’”), quoting Torres v. N. Am. Van
    Lines, Inc., 
    135 Ariz. 35
    , 40, 
    658 P.2d 835
    , 840 (App. 1982).
    ¶16         The Murrays do not contest the trial court’s grant of a
    new trial, but contend it should be limited to damages only.
    Pursuant to Rule 59(h), Ariz. R. Civ. P.:
    A new trial, if granted, shall be only a new
    trial of the question or questions with
    respect to which the verdict or decision is
    found erroneous, if separable. If a new trial
    is ordered because the damages are
    excessive or inadequate and granted solely
    for that reason, the verdict shall be set aside
    only in respect of the damages, and shall
    stand in all other respects.
    8
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    But, “[p]artial new trials are not recommended because they create
    much opportunity for confusion and injustice.” Styles v. Ceranski,
    
    185 Ariz. 448
    , 451, 
    916 P.2d 1164
    , 1167 (App. 1996). “A partial trial
    should be granted when the issues are not inextricably intertwined
    and can be separated without prejudice to the parties.” Englert, 
    199 Ariz. 21
    , ¶ 
    15, 13 P.3d at 769
    ; see also Tovrea Equip. Co. v. Gobby, 
    72 Ariz. 38
    , 43, 
    230 P.2d 512
    , 516 (1951) (“‘It is only when the reason for
    setting aside the verdict relates solely to damages disassociated from
    every other contributing, related or vitiating cause that the new trial
    shall be limited to the question of the amount of damages alone.’”),
    quoting S. Pac. Co. v. Gastelum, 
    36 Ariz. 106
    , 126, 
    283 P. 719
    , 726
    (1929). The court should resolve any doubt in favor of a new trial on
    all issues. 
    Styles, 185 Ariz. at 451
    , 916 P.2d at 1167.
    Compromise Verdict
    ¶17           As its findings made clear, the trial court determined
    the jury’s verdict on damages had been affected by the jury’s
    findings on liability. The court found, first, that the verdict was a
    compromise verdict, that is, a verdict in which “some of the jurors
    have conceded liability against their judgment, and some have
    reduced their estimate of the damages in order to secure an
    agreement of liability with their fellow jurors[.]’” State v. Watson,
    
    7 Ariz. App. 81
    , 88, 
    436 P.2d 175
    , 182 (1967), quoting 
    Gastelum, 36 Ariz. at 125
    , 283 P. at 725. In such cases, a new trial confined to
    the single issue of damages would be a serious injustice to the
    defendant; “[h]e has never had the issue of liability determined by
    the conscientious conviction of all of the jury [as] he is entitled to
    have.” 
    Gastelum, 36 Ariz. at 125
    , 283 P. at 725. Our supreme court
    has held that where liability was “vigorously contested” and the
    jury’s verdict was “so inadequate as to constitute error,” these facts
    permit the inference that “certain jurors believed there was no
    liability at all but consented to a smaller verdict than those jurors
    convinced of liability desired to return, in order that a verdict might
    9
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    be reached[;] it follows that the issues of liability and the amount of
    damages are not separable.” 
    Id. at 124-25,
    283 P. at 725. 6
    ¶18           Here, liability was contested and the verdict was
    approximately ten percent of the amount of damages sought by the
    Murrays, with no plausible rationale for the amount of the award.7
    Cf. Saide v. Stanton, 
    135 Ariz. 76
    , 80, 
    659 P.2d 35
    , 39 (1983) (new trial
    limited to damages where liability contested but verdict not
    disproportionate to proven damages, and court unable to say verdict
    represented compromise or result of passion and prejudice); Tovrea
    Equip. 
    Co., 72 Ariz. at 41-42
    , 230 P.2d at 514-15 (where verdict grossly
    in excess of damages established by evidence, jury likely either
    confused or motivated by prejudice and new trial must be on all
    issues). On these facts, we are unable to say the trial court erred in
    finding the jury rendered a compromise verdict. See 
    Saide, 135 Ariz. at 80
    , 659 P.2d at 39.
    6At  oral argument, the Murrays questioned the relevance of
    Gastelum, pointing out it was decided before the Arizona Rules of
    Civil Procedure were promulgated in 1956. We note however that in
    Gastelum, our supreme court applied paragraph 597 of the 1913 Civil
    Code, whose pertinent language is nearly identical to Rule 59(h),
    quoted above. 36 Ariz. at 
    124-25, 283 P. at 725
    . We are therefore
    unconvinced by the Murrays’ argument that Gastelum is outdated
    and lacks relevance following the promulgation of Rule 59(h).
    7The   Murrays point out that Rule 59(h) provides “[i]f a new
    trial is ordered because the damages are excessive or inadequate and
    granted solely for that reason, the verdict shall be set aside only in
    respect of the damages, and shall stand in all other respects.” As our
    supreme court noted in Gastelum, however, this provision “does not
    authorize the court in the exercise of its discretion to grant a new
    trial of the issue of damages alone when it is clear that a retrial of
    that issue disassociated from that of liability will not be fair to the
    defendant.” 36 Ariz. at 
    125, 283 P. at 725
    .
    10
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    Verdict as a Result of Sympathy or Prejudice
    ¶19          The trial court alternatively found the verdict was a
    result of sympathy or prejudice. When the Murrays disputed that
    finding, the court stated:
    I disagree with you. I don’t think your
    liability    testimony      was    particularly
    strong. . . . The liability portion of the case
    while I have already acknowledged made a
    lot of common sense, from the “expert”
    point of view, it was not a strong liability
    case. . . . [The Murrays] are lovely people
    who are committed to their daughter, who
    have worked hard all their lives and didn’t
    deserve to have this thing happen to them
    and are about as most sympathetic a set of
    plaintiffs as I have had in my courtroom in
    my 14 years.         Usually, a sympathetic
    verdict is one that goes over the top and
    gives too much money[,] . . . it can also be
    one in which a reasonable jury could say
    . . . you were fully informed, you signed off
    on how many forms you signed off on, but
    sympathy says we should give you
    something.
    The court concluded, “[s]o I am having a hard time explaining the
    verdict. Everybody [i]s. So I will give everybody the opportunity to
    go get a new verdict.”
    ¶20          On appeal, the Murrays dispute the trial court’s finding
    that the verdict was the result of passion and prejudice. They note
    that Jessyka was only allowed to be present at trial during voir dire
    and that the court excluded her medical records and expenses,
    pre-accident photographs, and evidence of her on-going therapy
    requirements. They also point out the parties had stipulated that
    Jessyka’s accident-related damages exceeded the maximum
    UM/UIM coverage her parents could have purchased, two million
    11
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    dollars,8 and they had presented evidence, though limited, showing
    their health insurance was insufficient to meet Jessyka’s post-
    accident needs. And yet, as they note, the jury awarded them only
    $180,000.
    ¶21           The Murrays assert they “did nothing to evoke
    sympathy” and insist the new trial should be limited to damages,
    citing 
    Saide, 135 Ariz. at 79
    , 659 P.2d at 38. There, our supreme court
    ordered a new trial limited to the issue of damages, reasoning that
    “the verdict was not disproportionate to the proven damages, and
    we cannot say that the verdict represented a compromise or was the
    result of passion or prejudice.” Id. at 
    80, 659 P.2d at 39
    . But the
    Murrays have identified no factual parallel between the jury’s
    verdict in Saide and the verdict here. And unlike in Saide, the trial
    court specifically found the verdict was “likely the result of
    sympathy, and/or prejudice,” stating that the Murrays did not
    present a strong liability case “from the ‘expert’ point of view,” but
    that they were “about [the] most sympathetic a set of plaintiffs as [it]
    ha[s] had in [its] courtroom in [its] 14 years.”
    ¶22           As we have observed, the trial court is in the best
    position to evaluate the effect of the evidence on the jury.
    See Englert, 
    199 Ariz. 21
    , ¶ 
    18, 13 P.3d at 770
    ; cf. Cal X-Tra v. W.V.S.V.
    Holdings, L.L.C., 
    229 Ariz. 377
    , ¶ 92, 
    276 P.3d 11
    , 39 (App. 2012) (trial
    judge has “unique opportunity to hear the testimony and argument,
    observe its effect on the jury, and determine through his
    observations that the trial had been unfairly compromised; in
    contrast, we have only a cold record, which does not convey voice
    emphasis or inflection, or allow us to observe the jury and its
    reactions”). Given the trial court’s stated observations and the jury’s
    inexplicable verdict, we are unable to rule out a verdict based on
    sympathy. Consequently, we cannot say the court abused its
    discretion by refusing to limit the new trial to the amount of
    8 As
    discussed later, the Murrays contend their maximum
    UM/UIM benefit under their policies was actually three million
    dollars.
    12
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    damages.9 Cf. 
    Gastelum, 36 Ariz. at 125
    -26, 283 P. at 725-26; see also
    
    Styles, 185 Ariz. at 451
    , 916 P.2d at 1167; Englert, 
    199 Ariz. 21
    , ¶ 
    14, 13 P.3d at 770
    (trial court abuses its discretion when “‘discretion
    manifestly unreasonable, or exercised on untenable grounds, or for
    untenable reasons’”), quoting 
    Torres, 135 Ariz. at 40
    , 658 P.2d at 840.
    ¶23          The Murrays have cited as supplemental authority,
    Tarron v. Bowen Mach. & Fabricating, Inc., 
    225 Ariz. 147
    , 
    235 P.3d 1030
    (2010) and State v. Fischer, 
    238 Ariz. 309
    , 
    360 P.3d 105
    (App. 2015), to
    support their contention that the trial court erred by refusing to limit
    the scope of the new trial to damages only. These cases, however,
    do not change our analysis. In Tarron, our supreme court remanded
    for a limited new trial, leaving the jury’s award of damages to the
    plaintiff and certain fault allocations undisturbed. However, the
    posture of that case does not resemble the one before us—the fault
    allocations excluded from the new trial were not contested and, like
    the jury’s award of damages, were unrelated to the issue to be
    resolved at the new trial.
    ¶24          Fischer, in contrast, is a criminal case in which the state
    appealed the trial court’s grant of the defendant’s motion for new
    trial based on the weight of the evidence. 
    238 Ariz. 309
    , ¶¶ 1, 
    6, 360 P.3d at 107-08
    . This court pointed out “[a] judge may not set aside a
    verdict ‘merely because, if he had acted as trier of fact, he would
    have reached a different result,’ nor may he substitute his own
    judgment for that of the jury” and concluded the trial court had
    made factual findings not supported by the record and failed to
    9 While  we acknowledge the Murrays’ arguments regarding
    judicial economy and fairness—in that they were not responsible for
    necessitating the new trial—again, given the irrational verdict and
    the trial court’s observations, we cannot simply assume, as the
    Murrays suggest, that the verdict was the result of the jury’s
    misunderstanding the evidence or miscalculating the award. As
    noted above, any doubts as to whether prejudice would result from
    a limited trial should be resolved in favor of a new trial on all the
    issues. See 
    Styles, 185 Ariz. at 451
    , 916 P.2d at 1167.
    13
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    consider all the evidence in reaching its conclusions. 
    Id. ¶¶ 19,
    29,
    quoting Cano v. Neill, 
    12 Ariz. App. 562
    , 569, 
    473 P.2d 487
    , 493 (1970).
    ¶25          Neither Tarron nor Fisher address the situation here,
    where the trial court made a supported finding that the jury’s
    verdict intertwined issues of liability and damages and the court
    consequently ordered a new trial on all issues. The court’s ruling
    did not “exceed[ ] the bounds of reason” in any respect. Englert, 
    199 Ariz. 21
    , ¶ 
    14, 13 P.3d at 769
    (we will affirm trial court’s decision if it
    did not “‘exceed[] the bounds of reason by performing the
    challenged act’”), quoting Toy v. Katz, 
    192 Ariz. 73
    , 83, 
    961 P.2d 1021
    ,
    1031 (App. 1997) (alteration in Englert).
    Summary Judgment Rulings
    ¶26           Summary judgment is appropriate when “there is no
    genuine dispute as to any material fact and the moving party is
    entitled to a judgment as a matter of law.” Ariz. R. Civ. P. 56(a). We
    review de novo a trial court’s grant of summary judgment and view
    the evidence and all reasonable inferences therefrom in the light
    most favorable to the party opposing the motion. Felipe v. Theme
    Tech Corp., 
    235 Ariz. 520
    , ¶ 31, 
    334 P.3d 210
    , 218 (App. 2014).
    Emotional Distress Damages Claim
    ¶27          The Murrays contend the trial court erred in granting
    summary judgment on their claims for emotional distress damages.
    They assert that “Jones’ conduct deprived [them] of UM/UIM
    benefits that would have allowed them to meet many of Jessyka’s
    post-accident needs,” including extending her hospitalization,
    increasing her number of therapies, allowing the family residence to
    be remodeled to better accommodate her needs, and providing her
    with a device to allow her to communicate.
    ¶28         In its ruling, the trial court “acknowledge[d] the real
    emotional distress of the plaintiffs in this case” but found “under
    current Arizona case law, [Jones’s] negligence did not directly affect
    or burden a personal right or interest of [the Murrays],” citing
    Kaufman v. Langhofer, 
    223 Ariz. 249
    , 
    222 P.3d 272
    (App. 2009). It
    14
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    noted that the Kaufman court had reviewed Arizona case law on
    emotional distress damages and that such damages were allowed
    only where the tortious act directly harmed a plaintiff and burdened
    a personal, as opposed to an economic interest. The trial court
    further cited Reed v. Mitchell & Timbanard, P.C., 
    183 Ariz. 313
    , 
    903 P.2d 621
    (App. 1995), for the proposition that “consequential
    damages for emotional distress are not recoverable when the
    plaintiff’s direct damages are pecuniary.” The trial court concluded:
    Here, the direct damages from the
    Defendant’s negligence is pecuniary (loss
    of larger UM/UIM insurance coverage).
    The case law is clear and this Court is
    bound to follow and apply that law in the
    ruling here.
    Plaintiffs claim that as a consequence of the
    loss of larger coverage, they have suffered
    emotional distress. No doubt this is true.
    It may also be true that the law is ‘evolving’
    in the area of emotional damages.
    However, the law in Arizona has not (yet)
    evolved so as to allow emotional distress
    damages as a consequence of pecuniary
    damages.
    A trial court is bound by established and
    clear case law. While the facts of this case
    may support further evolution (and less
    restriction) on limits of emotional distress
    damages, this Court must apply Reed and
    Kaufman and Grant the Defendant’s Motion
    for Partial Summary Judgment [on the
    Murrays’] emotional distress damages.
    ¶29        As the trial court correctly observed, in Arizona, “a
    party may recover damages for emotional distress arising out of the
    15
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    tortious loss of property” where “the tortious act directly harmed
    the plaintiff and affected or burdened a personal, as opposed to an
    economic or other interest belonging to the plaintiff.” Kaufman, 
    223 Ariz. 249
    , ¶ 
    15, 222 P.3d at 276
    . Examples of personal damages are
    the loss of liberty or damage to a family relationship. 
    Reed, 183 Ariz. at 318
    –19, 903 P.2d at 626–27. In applying this principle, we have
    held that plaintiffs could seek emotional damages for the destruction
    of their fertilized human eggs, see Jeter v. Mayo Clinic Ariz., 
    211 Ariz. 386
    , ¶¶ 73-75, 
    121 P.3d 1256
    , 1273 (App. 2005), and for suffering, as a
    tenant, the annoyance and discomfort of living in inadequate
    housing, see Thomas v. Goudreault, 
    163 Ariz. 159
    , 167, 
    786 P.2d 1010
    ,
    1018 (App. 1989).
    ¶30          In contrast, we have precluded the recovery of
    emotional distress damages where the plaintiff’s interest was
    determined to be “purely economic.” 
    Reed, 183 Ariz. at 319
    , 903 P.2d
    at 627. There, in a legal malpractice action, the plaintiff alleged her
    attorneys had failed to adequately secure a promissory note given to
    her by her former husband in connection with their divorce, which
    put her financial security at risk and consequently caused her
    emotional distress. 
    Id. at 315-16,
    903 P.2d at 623-24. We held that
    “because the direct result of the alleged malpractice is purely
    economic, the exception allowing recovery for emotional distress
    when the interest affected is a personal one is not applicable.” Id. at
    
    319, 903 P.2d at 627
    . Likewise, we held that a pet owner could not
    recover emotional distress damages after the death of his pet due to
    a veterinarian’s alleged malpractice because Arizona law classifies
    animals as personal property and the veterinarian’s negligence “did
    not directly harm [the plaintiff] in that it did not affect or burden a
    personal right or interest belonging to him.” Kaufman, 
    223 Ariz. 249
    ,
    ¶¶ 10, 17, 
    19, 222 P.3d at 275-76
    .
    ¶31          The Murrays contend that the negligent failure to sell
    uninsured and underinsured coverage implicates the insured’s well-
    being and is particularly likely to cause serious emotional harm.
    Albeit in another context, our supreme court has recognized that an
    insured’s relationship with an insurer is not a strictly financial one.
    See Taylor v. State Farm Mut. Auto. Ins. Co., 
    185 Ariz. 174
    , 176, 913
    16
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    P.2d 1092, 1094 (1996). The court noted, “[t]he insured receives
    intangible benefits from the relationship, such as peace of mind.” 
    Id. And in
    Rawlings v. Apodaca, the court “recognize[d] that in buying
    insurance an insured usually does not seek to realize a commercial
    advantage but, instead, seeks protection and security from economic
    catastrophe.” 
    151 Ariz. 149
    , 154, 
    726 P.2d 565
    , 570 (1986). The
    insured, the court concluded, “seeks peace of mind from the fears
    that accompany such exposure.” 
    Id. We accept
    therefore for our
    analysis that an insurer-insured relationship is not merely a financial
    one but includes an expectation of security and protection before
    and at the time of a catastrophe.
    ¶32           In their complaint, the Murrays stated they had “relied
    on and trusted Jones in determining what insurance coverage to
    obtain and what limits would provide them complete protection.”
    Marcia Murray averred there were “many other examples where
    Jessyka, [Robert] and I have suffered mental distress because Jessyka
    did not have access to UM/UIM benefits that were equal to our auto
    liability limits, and as a result she has not been able to secure needed
    care, therapies and equipment.” And at trial, after being asked what
    he had wanted when meeting with Jones about the Murrays’
    insurance coverage prior to the accident, Robert Murray responded
    that he had wanted coverage, noting: “I mean, I have a family that
    you have to take care of. That’s my job. And so you want the best to
    cover your family.” He also testified that after the accident he
    “ha[d] to go to the community to try and raise funds to provide
    some of the services that [he] couldn’t pay for because [he] didn’t
    have UM and UIM coverage.”
    ¶33         As noted above, our review of the trial court’s ruling is
    de novo and we view the evidence and all reasonable inferences in
    the light most favorable to the Murrays. Felipe, 
    235 Ariz. 520
    , ¶ 
    31, 334 P.3d at 218
    . From the evidence provided and reasonable
    inferences therefrom, a factfinder could conclude the Murrays
    suffered direct emotional distress from Jones’s negligence that was
    non-economic, that is, the loss of their reasonable expectations and
    peace of mind that they and their children were insured against
    economic catastrophe. We therefore conclude this is the appropriate
    17
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    case for the “evolution” of the law contemplated by the trial court.
    Accordingly, we reverse the court’s ruling and remand this issue for
    further proceedings on the Murrays’ emotional distress damages
    claims.
    Fraud Claims under A.R.S. §§ 20-443, 20-443.01, and 44-1522
    ¶34          The Murrays next contend the trial court erred in
    granting summary judgment on Jessyka’s claims under Arizona’s
    Consumer Fraud Act (CFA), A.R.S. § 44-1522, and the insurance
    fraud statute, A.R.S. §§ 20-443 and 443.01, because “as a resident of
    the Murray household, Jessyka was both an insured and an express
    third-party beneficiary of the Murrays’ motor vehicle and umbrella
    insurance policies.”10 At a pretrial hearing, the trial court determined
    that Jessyka lacked standing to bring a claim under the consumer
    fraud statute, stating:
    The Arizona statute requires that the act be
    with the intent that others rely and that
    there was, in fact, reliance. Whether it was
    reasonable or not, it still requires reliance.
    And Jessyka was not one who was made to,
    [sic] nor the person who the reliance was
    made on.
    The court distinguished case law from other states cited by the
    Murrays where third-party beneficiaries were found to have
    standing to assert consumer fraud claims, noting differences
    between Arizona’s consumer fraud statute and those of the other
    states,11 and concluded that Jessyka could not bring her claim under
    the statute.
    10Beforetrial, the Murrays conceded the statute of limitation
    had run on Robert and Marcia’s statutory fraud claims.
    11As the parties do not argue there is any appreciable
    difference between the insurance fraud statute and the consumer
    18
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    ¶35          Arizona’s Consumer Fraud Act (CFA) provides:
    The act, use or employment by any
    person of any deception, deceptive or
    unfair act or practice, fraud, false pretense,
    false promise, misrepresentation, or
    concealment, suppression or omission of
    any material fact with intent that others
    rely on such concealment, suppression or
    omission, in connection with the sale or
    advertisement of any merchandise whether
    or not any person has in fact been misled,
    deceived or damaged thereby, is declared
    to be an unlawful practice.
    § 44-1522(A). “The purpose of the [CFA] is to provide injured
    consumers with a remedy to counteract the disproportionate
    bargaining power often present in consumer transactions.” Waste
    Mfg. & Leasing Corp. v. Hambicki, 
    183 Ariz. 84
    , 88, 
    900 P.2d 1220
    , 1224
    (App. 1995). Our supreme court has recognized an implied private
    cause of action under the act. See Sellinger v. Freeway Mobile Home
    Sales, Inc., 
    110 Ariz. 573
    , 576, 
    521 P.2d 1119
    , 1122 (1974).
    ¶36          “It is well-settled that a person or entity need not intend
    to deceive to violate the statute.” Powers v. Guar. RV, Inc., 
    229 Ariz. 555
    , ¶ 17, 
    278 P.3d 333
    , 338 (App. 2012). Nor does the statute require
    that the defendant know that the misrepresentations are false. 
    Id. “To succeed
    on a claim of consumer fraud, a plaintiff must show a
    false promise or misrepresentation made in connection with the sale
    or advertisement of merchandise and consequent and proximate
    injury resulting from the promise.” Kuehn v. Stanley, 
    208 Ariz. 124
    ,
    ¶ 16, 
    91 P.3d 346
    , 351 (App. 2004).
    fraud statute in the current context and rely solely on case law
    involving the consumer fraud statute, we evaluate that statute
    exclusively.
    19
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    ¶37          Jones asserts that “a viable consumer fraud claim
    requires that the claimant be a party to the sale in which the
    misrepresentation took place.” In support he cites Sullivan v. Pulte
    Home Corp., 
    231 Ariz. 53
    , 
    290 P.3d 446
    (App. 2012), which held that
    subsequent homeowners did not have a viable private cause of
    action under the CFA against the homebuilder “[b]ecause a
    subsequent purchaser is not a party to the original transaction and
    therefore would not encounter . . . ‘disproportionate bargaining
    power.’” 
    Id. ¶ 38
    (noting plaintiff homeowners had no transaction
    with homebuilder), vacated in part on other grounds, 
    232 Ariz. 344
    , 
    306 P.3d 1
    (2013). Sullivan, however, did not involve a third-party
    beneficiary of the transaction.
    ¶38          Because there is no published Arizona precedent
    involving a claim under the CFA by a third-party beneficiary, we
    examine the language of the statute. If the language is clear and
    unambiguous, we apply it without resorting to other methods of
    statutory interpretation. Haag v. Steinle, 
    227 Ariz. 212
    , ¶ 9, 
    255 P.3d 1016
    , 1018 (App. 2011). But if multiple plausible interpretations
    exist, we then consider the statute’s context, language, subject matter
    and historical background and its effects, consequences, and spirit
    and purpose. 
    Id. ¶39 We
    have noted that “[t]he terms of th[e] [CFA] are
    obviously quite broad and are not subject to restrictive
    interpretation because the Act is generally to be considered remedial
    in nature.” People ex rel. Babbitt v. Green Acres Trust, 
    127 Ariz. 160
    ,
    164, 
    618 P.2d 1086
    , 1090 (App. 1980), superseded by statute on other
    grounds, 1981 Ariz. Sess. Laws, ch. 295, § 5, as recognized in State
    ex rel. Corbin v. Pickrell, 
    136 Ariz. 589
    , 
    667 P.2d 1304
    (1983). We have
    further observed that, although not limitless, the CFA’s definitions
    are “expansive,” 
    Hambicki, 183 Ariz. at 87
    , 900 P.2d at 1223, and that
    the CFA, while applying to “consumers” through its title, provides
    no definition of that term.12 See Flower World of Am., Inc. v. Wenzel,
    12Although  § 44-1522 does not use the term “consumer,” the
    section is within article 7, titled “Consumer Fraud,” and the term
    has previously been read into the section by this court. See Flower
    20
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    
    122 Ariz. 319
    , 321, 
    594 P.2d 1015
    , 1017 (App. 1978); Sullivan, 
    231 Ariz. 53
    , ¶ 
    38, 290 P.3d at 454
    (subsequent purchaser not within
    “class of consumers” protected by implied private cause of action
    under CFA); see also State v. Barnett, 
    142 Ariz. 592
    , 597, 
    691 P.2d 683
    ,
    688 (1984) (statutory title may aid in interpreting statute).
    ¶40          Although Jones would have us limit a private CFA
    cause of action to the parties to the transaction involving the
    misrepresentation, the broad language of the act would appear only
    to require that a consumer have a relationship to the transaction.
    See § 44–1522(A) (statute pertains to misrepresentations or deceptive
    acts made “in connection with the sale or advertisement” of good or
    service). The CFA requires that a misrepresentation or deceptive act
    be made with intent that “others” rely on it, without specifying the
    relationship of those “others” to the transaction. 
    Id. Further, the
    language “whether or not any person has in fact been misled,
    deceived or damaged thereby,” suggests that third parties are not
    excluded. 
    Id. ¶41 The
    Murrays cite cases from Washington, the District of
    Columbia Circuit, and Texas to support their argument that as a
    third-party beneficiary Jessyka should be afforded standing under
    Arizona’s CFA. See Escalante v. Sentry Ins. Co., 
    743 P.2d 832
    , 834,
    839-40 (Wash. Ct. App. 1987) (vehicle passenger had standing under
    Washington’s CFA because she was “an insured and a third party
    beneficiary [of the driver’s UIM coverage] by virtue of the policy
    coverage for passengers”); Athridge v. Aetna Cas. & Sur. Co., 
    351 F.3d 1166
    , 1176 (D.C. Cir. 2003) (child of insureds and “person potentially
    insured by” policy is a consumer under act “even if he was not the
    party who purchased the insurance”); Mendoza v. Am. Nat. Ins. Co.,
    
    932 S.W.2d 605
    , 608-09 (Tex. App. 1996) (beneficiary of life insurance
    policy has standing under consumer fraud act). Although Jones
    points out that Washington’s consumer fraud act is more broadly
    worded than Arizona’s, see Wash. Rev. Code § 19.86.010(2) (act
    World of Am., Inc. v. Wenzel, 
    122 Ariz. 319
    , 321, 
    594 P.2d 1015
    , 1017
    (App. 1978); Sullivan, 
    231 Ariz. 53
    , ¶ 
    38, 290 P.3d at 454
    ; 
    Hambicki, 183 Ariz. at 88
    , 900 P.2d at 1224.
    21
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    applies to “the sale of assets and services, and any commerce
    directly or indirectly affecting the people of the state of
    Washington”), he differentiates the D.C. Circuit and Texas cases
    because they expressly include as a “consumer” a recipient or
    beneficiary of a good or service. See D.C. Code § 28-3901 (2013)
    (defining “consumer” as person who “would purchase . . . or receive
    consumer goods or services”); Bohls v. Oakes, 
    75 S.W.3d 473
    , 479
    (Tex. App. 2002) (“A third party beneficiary may qualify as a
    consumer of goods or services, as long as the transaction was
    specifically required by or intended to benefit the third party and
    the good or service was rendered to benefit the third party.”).
    Because “consumers” are the named subject of the Act, and because
    the plain meaning of that term accords with viewing a consumer as
    a recipient of goods or services, see Merriam-Webster Online Dictionary,
    2015, http://www.merriam-webster.com/dictionary/consumer (10 Dec.
    2015), (“one that consumes” or that “utilizes economic goods”), we
    do not disregard the precedent cited by the Murrays.
    ¶42          The Murrays further point out, pursuant to Ariz. R.
    Sup. Ct. 111(c), (d), a recent unpublished decision by the Arizona
    Federal District Court denying an insurance company’s motion to
    dismiss a life insurance beneficiary’s CFA claim. In Moreno v. Minn.
    Life Ins. Co., No. CV 14-2022-TUC-FRZ, 
    2015 WL 1457419
    , *6
    (D. Ariz. Mar. 30, 2015), the court found that the plaintiff was
    “specifically intended . . . to receive the benefit of the transaction.”
    The court stated:
    [n]o language in either the Consumer
    Fraud Act or the Unfair Insurance Practices
    Act suggest[s] that the beneficiary of a life
    insurance policy would not also have a
    cause of action in place of the insured
    under similar circumstances. Nor is there
    any “logical basis upon which to
    distinguish [the beneficiary] from the
    insured . . .” on the facts of this case.
    Plaintiff also points out that at the time the
    insurer is obligated to perform under a life
    22
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    insurance policy, the insured has ceased to
    exist and, therefore, consumer fraud
    protection would be meaningless unless it
    extended to the third-party beneficiary. . . .
    In light of the broad remedial purposes of
    the Consumer Fraud Act, Plaintiff’s
    argument is well taken in context of a life
    insurance policy. Significantly, both the
    insured and insurer specifically intended
    Plaintiff to receive the benefit of the
    transaction.
    
    Id. at 7
    (citations omitted), quoting Gould v. Mutual Life Ins. Co. of
    N.Y., 
    683 P.2d 207
    , 208 (App. 1984) (first alteration added, second
    alteration in Moreno). Although the decision is neither published
    nor an appellate opinion, it is well-reasoned under its facts and has
    persuasive value. See Ariz. R. Sup. Ct. 111(c), (d).
    ¶43           In view of the broad language and remedial purpose of
    the CFA, Jessyka’s status as a third-party beneficiary to the
    transaction, and the persuasive reasoning of other courts that have
    addressed this or similar issues, we conclude she has standing to
    bring a claim under the statute. See 
    Athridge, 351 F.3d at 1176
    (third-
    party beneficiary could properly bring CFA claim). We therefore
    reverse the trial court’s grant of summary judgment and remand this
    issue for further proceedings.
    Interpretation of Umbrella Policy
    ¶44         The Murrays next argue the trial court erred when it
    ruled that their $1,000,000 umbrella policy13 would have provided
    13 Umbrella  coverage “‘applies when the same insured has
    purchased underlying coverage for the same risk” and “provides,
    for a modest premium, coverage against catastrophic losses that
    exceed the limits of the underlying coverage.’” Johnson v. Cont’l Ins.
    Co., 
    198 Ariz. 160
    , ¶ 13, 
    7 P.3d 966
    , 968 (App. 2000) (emphasis
    omitted), quoting St. Paul Fire & Marine Ins. Co. v. Gilmore, 
    168 Ariz. 159
    , 162, 
    812 P.2d 977
    , 980 (1991). Benefits under the policy are paid
    23
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    $1,000,000 of combined UM/UIM coverage rather than $2,000,000
    ($1,000,000 for each type of coverage), but for Jones’s negligence.
    They point out that § 20-259.01(H) provides: “Uninsured and
    underinsured motorist coverages are separate and distinct and
    apply to different accident situations,” and argue that the court’s
    ruling that the “umbrella policy contained a combined $1,000,000 of
    UM and UIM coverage completely undercuts A.R.S. § 20-259.01(H).”
    ¶45          Jones responds that the $1,000,000 maximum combined
    UM/UIM benefit was clearly stated in the policy endorsement and
    lawful under the statute. He notes that had the Murrays purchased
    UM/UIM coverage on their umbrella policy, the terms would have
    been stated in policy endorsement Form E011 3d. ed., 14 which
    provides in relevant part:
    For the additional premium paid, it is
    agreed that this policy will provide
    Uninsured and/or Underinsured Motorist
    Coverage(s) payable to you and any other
    insured under this policy, to the extent that
    either or both coverages are a part of the
    underlying insurance.
    The limit of liability for Uninsured/Underinsured
    Motorist Coverage is equal to the coverage
    limits shown in the Limits of Liability
    section of the policy Declarations Page.
    The Uninsured/Underinsured Motorist
    Coverage limit applicable in the event of an
    occurrence is not increased regardless of
    the number of covered autos, insureds,
    claims made or vehicles involved in the
    accident.
    only after the primary coverage limits of the same insured have been
    exhausted. 
    Id. 14As stipulated
    by the parties in their joint pretrial statement.
    24
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    Jones maintains that under the endorsement, “the Murrays would
    have been limited to a single limit of $1,000,000, ‘regardless of the
    number of autos . . . claims made or vehicles involved in the
    accident’” and consequently “[t]he policy limits are the same
    regardless of the number of claims made or the vehicles involved.”
    This court reviews the interpretation of statutes and contracts de
    novo. See Grosvenor Holdings, L.C. v. Figueroa, 
    222 Ariz. 588
    , ¶¶ 9, 11,
    
    218 P.3d 1045
    , 1050-51 (App. 2009).
    ¶46          Pursuant to § 20-259.01, when an insured purchases a
    primary automobile policy, the insurer must offer both UM and
    UIM motorist coverage in limits “not less than the liability limits for
    bodily injury,” and the coverages “are separate and distinct and
    apply to different accident situations.” As the Murrays note, courts
    have invalidated limit-of-liability provisions designed to reduce or
    eliminate UM/UIM coverage by setoffs or reductions when the
    insured has not been fully compensated.15 The Murrays argue that
    the same standards apply to umbrella policies.
    ¶47          Our supreme court “h[as] long held that exceptions to
    coverage not permitted by the [UMA] are void.” Taylor v. Travelers
    Indem. Co. of Am., 
    198 Ariz. 310
    , 315, 
    9 P.3d 1049
    , 1054 (2000). The
    statute, however, expressly exempts insurers from offering UM or
    UIM coverage under an umbrella policy. See § 20-259.01(L).
    Subsection L specifies: “An insurer is not required to offer, provide
    or make available coverage conforming to this section [UM and UIM
    coverage] in connection with any . . . umbrella policy . . . .”
    Umbrella policies therefore are expressly excluded from the
    requirements of § 20-259.01 and the Murrays have not provided any
    authority indicating that principles derived from primary auto
    15See Cundiff v. State Farm Mut. Auto. Ins. Co., 
    217 Ariz. 358
    ,
    ¶¶ 11, 15-16, 
    174 P.3d 270
    , 273-74 (2008); Taylor v. Travelers Indem. Co.
    of Am., 
    198 Ariz. 310
    , ¶ 16, 
    9 P.3d 1049
    , 316 (2000); Spain v. Valley
    Forge Ins. Co., 
    152 Ariz. 189
    , 193-94, 
    731 P.2d 84
    , 88-89 (1986); Calvert
    v. Farmers Ins. Co. of Ariz., 
    144 Ariz. 291
    , 297, 
    697 P.2d 684
    , 690 (1985).
    25
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    policy cases regarding UM/UIM setoffs or reductions apply equally
    to umbrella policies.
    ¶48          In their opening brief, the Murrays make a passing
    assertion that, even if permitted by statute, the umbrella policy
    endorsement did not include “an unambiguous offset provision,”
    “expressly reducing the limits of one coverage by the amount paid
    under the second coverage.” Only in their reply brief do they
    develop that argument, and at oral argument raised an additional
    one selectively focusing on wording in the endorsement that the
    umbrella policy would provide UM “and/or ”UIM “coverage(s).”16
    They contend that “[v]iewing UM and UIM as separate coverages,”
    the language of the endorsement providing “coverage limits are not
    increased ‘regardless of the number of covered autos, insureds,
    claims made or vehicles involved’” is to “prevent duplication of a
    single coverage.” This interpretation, however, is not readily
    supported by the plain language of the endorsement and context in
    which the selected words appear, see Emp’rs Mut. Cas. Co. v. DGG &
    CAR, Inc., 
    218 Ariz. 262
    , ¶ 24, 
    183 P.3d 513
    , 518 (2008) (where
    contract provisions plain and unambiguous, they must be applied as
    written, and court will not expand language “or add something to
    the contract which the parties have not put there”). Nor is such an
    interpretation required by the statute, because, as noted above,
    Arizona insurers are not required to provide any UM or UIM
    coverage as part of an umbrella policy.
    ¶49           The Murrays further assert that, as insureds, they could
    collect the limits of separate UM/UIM coverages “[a]bsent a valid
    limiting provision,” and contend that “Farmers’ endorsement does
    not limit collection of the entire limits of different coverages.” But
    they do not cite any authority requiring or inferring such a result
    and the cases they cite for an insured’s recovery “under both
    16We   generally do not address arguments made for the first
    time in a reply brief or at oral argument but, in our discretion, do so
    here. See, e.g., State v. Shipman, 
    208 Ariz. 474
    , n.2, 
    94 P.3d 1169
    , 1171
    n.2 (App. 2004); Mitchell v. Gamble, 
    207 Ariz. 364
    , ¶ 16, 
    86 P.3d 944
    ,
    949 (App. 2004).
    26
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    coverages” do not involve umbrella policies. See Am. Family Mut.
    Ins. Co. v. Sharp, 
    229 Ariz. 487
    , ¶ 17, 
    277 P.3d 192
    , 197 (2012); GEICO
    Gen. Ins. Co. v. Tucker, 
    71 F. Supp. 3d 985
    , 988 (D. Ariz. 2014). In
    view of the plain language of the umbrella policy endorsement and
    the dearth of support for the Murrays’ position, we conclude the
    trial court correctly ruled that had the Murrays purchased UM/UIM
    coverage under their umbrella policy, they would have been limited
    to a combined total of $1,000,000 for both UM and UIM.
    Cross-Appeal
    ¶50           Jones argues on cross-appeal that the trial court erred
    by denying him summary judgment on all claims, based on his
    compliance with Arizona’s UM/UIM Act, § 20–259.01. In his
    summary judgment motion, Jones pointed out that the Murrays had
    repeatedly declined to increase their UM/UIM limits to match their
    liability limits and did so on forms approved by the DOI, as required
    by § 20-259.01. He noted that the forms explained the purpose of the
    coverage and provided the insureds the option to purchase
    UM/UIM coverage up to their liability limits. He identified one
    such form, a 1998 form initialed by Marcia Murray, describing
    UM/UIM coverage, in part, as follows:
    It’s your choice whether to buy uninsured
    motorist     or   underinsured     motorist
    coverages. Uninsured motorist coverage
    pays for medical expenses, lost wages, and
    pain and suffering caused by an uninsured
    driver, a hit-and-run driver or a miss-and-
    run driver.        Underinsured motorist
    coverage increases your coverage for
    medical expenses, lost wages, and pain and
    suffering caused by a driver who doesn’t
    have enough insurance to pay for these
    damages.
    Based on his compliance with § 20-259.01, Jones argued he had met
    his duty to the Murrays as a matter of law. The trial court denied
    Jones’s motion, finding that the protection afforded to insurers
    27
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    under § 20-259.01 does not insulate an agent “giving . . . bad advice.”
    After the conclusion of the Murrays’ case and again following the
    verdict, Jones moved for judgment as a matter of law on the same
    grounds, but both motions were denied.
    ¶51           Although an order denying summary judgment is
    generally not appealable, to avoid piecemeal litigation we may
    consider the merits of the motion and direct entry of summary
    judgment in Jones’s favor if he is “entitled to that as a matter of law
    and there are no genuine issues of material fact precluding it.”
    Bothell v. Two Point Acres, Inc., 
    192 Ariz. 313
    , ¶ 7, 
    965 P.2d 47
    , 50
    (App. 1998); see also State Farm Mut. Auto. Ins. Co. v. Peaton, 
    168 Ariz. 184
    , 194, 
    812 P.2d 1002
    , 1012 (App. 1990). Further, Jones preserved
    the issue for appeal by reasserting it in a motion for judgment as a
    matter of law. See John C. Lincoln Hosp. & Health Corp. v. Maricopa
    County, 
    208 Ariz. 532
    , ¶ 19, 
    96 P.3d 530
    , 537 (App. 2004) (party
    seeking to preserve summary-judgment issue for appeal, “with a
    possible exception for a purely legal issue, must do so by reasserting
    it in a Rule 50 motion for judgment as a matter of law or other post-
    trial motion”).
    ¶52          The UMA requires insurers to offer UM and UIM
    coverage to their insureds and “creates a ‘safe harbor’ if the insured
    signs a [Department of Insurance (DOI)]-approved form rejecting
    UM or UIM coverage.” Wilks v. Manobianco, 
    237 Ariz. 443
    , ¶ 7, 
    352 P.3d 912
    , 914 (2015). As to UM coverage, that act provides:
    Every insurer writing automobile liability
    or motor vehicle liability policies shall . . .
    make available to the named insured
    thereunder and by written notice offer the
    insured and at the request of the insured
    shall include within the policy uninsured
    motorist coverage which extends to and
    covers all persons insured under the policy,
    in limits not less than the liability limits for
    bodily injury or death contained within the
    policy. The selection of limits or rejection
    of coverage by a named insured or
    28
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    applicant on a form approved by the [DOI]
    director is valid for all insureds under the
    policy.
    § 20–259.01(A).17 By providing that selection of limits or rejection of
    coverage on a DOI-approved form shall be “valid for all insureds
    under the policy,” the legislature sought to eliminate fact-intensive
    inquiries regarding whether the insurer had offered UM/UIM
    coverage. Ballesteros v. Am. Standard Ins. Co. of Wis., 
    226 Ariz. 345
    ,
    ¶ 20, 
    248 P.3d 193
    , 197 (2011). Insureds are bound by the
    DOI-approved form regardless of their subjective understanding of
    the form. See 
    id. ¶¶ 14-17
    (notice not required to be in Spanish).
    ¶53           In Wilks, our supreme court held that an insurance
    company’s compliance with the statute, by having its insured sign a
    DOI-approved form, does not bar a claim against the insurance
    agent for negligently failing to procure UIM coverage requested by
    the insured. 
    237 Ariz. 443
    , ¶¶ 
    10-11, 352 P.3d at 915-16
    . Jones
    argues that Wilks is distinguishable from the case at hand, noting
    that in that case, the plaintiff alleged the insurance agent failed to
    procure the UIM insurance she requested, while here the Murrays
    contend that Jones misled them as to the nature and importance of
    the UM/UIM coverage. He points out that the Wilks court
    emphasized “[a]n agent’s common law duty to its clients to procure
    requested UIM coverage . . . remains distinct from the duties
    prescribed in § 20-259.01,” 
    id. ¶ 11,
    and asserts “[u]nlike Wilks,
    allowing [the Murrays] to pursue a common law negligence claim
    against Jones runs directly contrary to the language and purpose of
    A.R.S. § 20-259.01, which is intended to protect the insurer from
    after-the-fact inquiries concerning whether UM/UIM coverage was
    sufficiently offered by the insurer.” He further notes that in Wilks,
    the insurance company was dismissed from the action and
    17Section (B) imposes the same requirements for UIM
    coverage. See § 20–259.01(B).
    29
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    consequently could not be held vicariously liable for the agent’s
    alleged negligence, unlike in this case.18
    ¶54           The Wilks court observed that “completing the
    DOI-approved form eliminates fact questions concerning ‘whether
    UM/UIM coverage was sufficiently offered’ by the insurer and
    ‘whether the terms of the offer were understood.’” 
    Id. ¶ 10,
    quoting
    Ballesteros, 
    226 Ariz. 345
    , ¶ 
    22, 248 P.3d at 198
    . Noting that the
    legislature had intended to “‘protect insurers from after-the-fact
    inquiries regarding the offer of coverage’” the court stated that while
    the act bars inquiries related to the insurer’s offer of UM and UIM
    coverage, “[f]actual inquiries related to other types of alleged
    negligence or wrongdoing are neither expressly nor implicitly
    barred.” 
    Id., quoting Ballesteros,
    226 Ariz. 345
    , ¶ 
    22, 248 P.3d at 198
    (emphasis omitted). Here there is no dispute that the Murrays were
    offered UM and UIM coverage on a DOI-approved form, which they
    signed; the issue is whether they were affirmatively misled into
    signing it. The statute would work an inequity if the DOI-approved
    form could shield an agent from liability for having misled an
    insured to sign it, assuming arguendo that the statute applies to
    agents under the facts here. Because the issue is not whether the
    offer of UM and UIM insurance was made and sufficiently so, but
    18Jones   concedes that “the Wilks Court . . . addressed the fact
    that A.R.S. § 20-259.01 does not mention ‘agents’ and, therefore,
    should not be interpreted to protect them to the same extent as the
    insurer,” but asserts that because Wilks “did not rest its decision
    solely on the absence of the word ‘agent’ in the statute, in a case like
    the present one, the Court may extend protection to an agent who
    complies with the statutory requirement of obtaining the insured’s
    signature on a DOI-approved UM/UIM selection form.” He asserts,
    “[t]his is particularly true, when, as here, the plaintiff seeks to hold
    the insurance company vicariously liable for the agent’s actions.”
    Under the circumstances of this case, however, we find it
    unnecessary to address Jones’s argument that compliance with § 20-
    259.01 could shield agents, and not only insurance companies, from
    liability.
    30
    MURRAY v. FARMERS INS. CO.
    Opinion of the Court
    whether Jones violated the applicable standard of care by providing
    the Murrays with misleading information about the coverage, which
    induced them to reject a higher level of UM and UIM coverage, we
    conclude the trial court did not err in denying Jones summary
    judgment on the Murrays claims based on § 20-259.01.
    Disposition
    ¶55         For the foregoing reasons, the trial court’s rulings are
    affirmed except with respect to the Murrays’ claims for emotional
    distress damages and statutory fraud, which rulings are reversed.
    31