In re: GPMI, Co. ( 2023 )


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  •                                                                                  FILED
    JUN 21 2023
    NOT FOR PUBLICATION
    SUSAN M. SPRAUL, CLERK
    U.S. BKCY. APP. PANEL
    OF THE NINTH CIRCUIT
    UNITED STATES BANKRUPTCY APPELLATE PANEL
    OF THE NINTH CIRCUIT
    In re:                                             BAP No. AZ-22-1231-CLB
    GPMI, CO.,
    Debtor.                        Bk. No. 2:22-bk-00150-EPB
    ALBAAD USA, INC.,
    Appellant,
    v.                                                 MEMORANDUM*
    GPMI, CO.; ENVOY SOLUTIONS, LLC;
    NFS LEASING, INC.; OFFICIAL
    UNSECURED CREDITORS
    COMMITTEE; YDB CAPITAL, LLC;
    YARRON BENDOR; SERENE
    INVESTMENT MANAGEMENT, LLC;
    FSW FUNDING,
    Appellees.
    Appeal from the United States Bankruptcy Court
    for the District of Arizona
    Eddward P. Ballinger Jr., Chief Bankruptcy Judge, Presiding
    Before: CORBIT, LAFFERTY, and BRAND, Bankruptcy Judges.
    *
    This disposition is not appropriate for publication. Although it may be cited for
    whatever persuasive value it may have, see Fed. R. App. P. 32.1, it has no precedential
    value, see 9th Cir. BAP Rule 8024-1.
    INTRODUCTION
    Appellant and unsecured creditor Albaad USA, Inc. (“Albaad”),
    appeals the confirmation of debtor and appellee GPMI, Co.’s (“GPMI”)
    chapter 111 plan. Because we find no error, we AFFIRM.
    FACTS
    A.    GPMI
    GPMI manufactures wet wipe cleaning products and supplies its
    products to major wholesalers and retailers. Yarron Bendor, founder and
    CEO of GPMI, opened GPMI in 1989. GPMI was successful for many years.
    B.    The Albaad Contract
    In the fall of 2019, Albaad, 2 the third largest global wet wipe
    manufacturer at the time, contracted with GPMI to have GPMI
    manufacture wipes for Albaad in the United States (the “Contract”). The
    Contract was far larger than any manufacturing contract previously
    entered into by GPMI. Per the terms of the Contract, Albaad committed to
    ordering $80 million in products the first year and over $100 million in the
    second year.
    1
    Unless specified otherwise, all chapter and section references are to the
    Bankruptcy Code, 
    11 U.S.C. §§ 101-1532
    , all “Rule” references are to the Federal Rules
    of Bankruptcy Procedure and all “Civil Rule” references are to the Federal Rules of Civil
    Procedure.
    2 Albaad is an Israeli company and Albaad Massuot Yitzhak Ltd is Albaad’s
    parent company. At the time of the Contract, Albaad was a publicly traded company on
    the Tel Aviv stock exchange with several locations in Europe and one American
    subsidiary located in North Carolina.
    2
    During negotiations, GPMI informed Albaad that in order to
    successfully perform under the terms of the Contract and fulfill Albaad’s
    large orders, it would need to expand its manufacturing facilities, add
    specialized equipment, and increase its workforce. Albaad agreed to
    advance GPMI $3,750,000.00 for its expansion. In exchange, GPMI
    promised to repay the funds as credits against Albaad’s future orders.
    Additionally, GPMI spent approximately $7,500,000 of its own capital to
    “ensure it was ready to meet the Albaad contract.”
    In late February 2021, GPMI began fulfilling its contractual
    obligations by shipping products to Albaad. However, Albaad refused to
    take receipt and pay for much of the product. Albaad’s end customer
    rejected the wipes and terminated its purchase agreement with Albaad
    after Albaad failed to obtain the necessary EPA and state-level product
    registrations. Because Albaad had no customer to sell the wipes to, Albaad
    refused the GPMI product and refused to pay GPMI $800,000 for the wipes
    already produced. Additionally, Albaad informed GPMI that it would not
    honor any of its future contractual commitments to GPMI. Repeated
    attempts to resolve the dispute failed.
    GPMI asserted that Albaad’s breach caused GPMI to: (i) lose over
    $37,000,000 in 2021 budgeted revenue; (ii) incur storage expenses for the
    privately labeled Albaad products; 3 (iii) fall behind on its regular customer
    3
    Approximately $17,000 per month for storage.
    3
    obligations; and (iv) incur ongoing significant fees for equipment leases
    obtained solely to fulfill the Albaad Contract.
    After Albaad failed to perform under the Contract, GPMI was in
    financial crisis and engaged in extensive efforts to reorganize its business
    and cut costs. GPMI’s cost-cutting measures included laying off more than
    half the employees, returning leased equipment, terminating the 45,000
    square-foot warehouse lease, and reducing administrative expenses.
    However, the cost savings were not enough to significantly change GPMI’s
    financial condition. Therefore, GPMI decided to hire MCA Financial
    Group, Ltd. (“MCA”)4 as a financial consultant to assist GPMI with
    identification of potential financing sources, investors, and/or purchasers.
    Starting in the late summer of 2021, MCA solicited offers to purchase
    equity in GPMI or to purchase GPMI’s assets from 32 qualified parties,
    including at least 20 financial buyers and 12 strategic buyers in related
    industries. Due diligence materials were provided to 15 prospective
    purchasers who executed non-disclosure agreements. Ultimately,
    negotiations progressed to formal letters of intent with two potential
    buyers.
    One of the final potential buyers was Albaad. As part of the due
    diligence process, Albaad obtained GPMI’s confidential financial
    4
    MCA’s founder and primary consultant to GPMI, Morris Aaron, is a nationally
    recognized expert in the business advisory industry with over thirty years of experience
    in mergers and acquisitions, business valuation, and restructuring.
    4
    information. By late 2021, the parties were engaged in substantive
    negotiations regarding the terms of a potential full acquisition by Albaad,
    to the point that the parties were circulating draft term sheets. However, on
    November 11, 2021, Albaad suddenly halted all negotiations with GPMI,
    informing GPMI that it would be taking a “$10 million write-off” in its U.S.
    operations and would no longer be pursuing “M&A activity in the U.S.” 5
    C.    Chapter 11 bankruptcy
    On January 10, 2022, out of other options, GPMI filed a voluntary
    chapter 11 petition. GPMI planned to either reorganize by securing capital
    investment or by selling the business as a going concern. GPMI’s goal was
    to continue operating as a debtor-in-possession (“DIP”).
    Due to GPMI’s severe cash flow issues, the bankruptcy court
    approved GPMI’s DIP motion to obtain emergency post-petition financing
    from a third-party lender who had granted previous loans to GPMI. 6 The
    bankruptcy court also approved GPMI’s request to retain MCA to allow
    MCA to continue pursuing investors and/or purchasers.
    The bankruptcy court appointed an official unsecured creditors’
    committee, comprised of five trade creditors and material suppliers with
    5   Albaad subsequently liquidated and sold its North America wipes
    manufacturing business to Guy & O’Neill. Guy & O’Neill was also one of GPMI’s
    prospective buyers and signed a Non-Disclosure Agreement.
    6 The bankruptcy court authorized DIP financing up to $2.5 million from an
    accounts receivable factoring credit facility, up to $2 million from an inventory credit
    facility, and up to $500,000, secured by liens on GPMI’s real and personal property. In
    March 2022, GPMI obtained replacement DIP financing.
    5
    total claims exceeding $2 million (“Committee”). The Committee was
    described as “terrifically sophisticated” with “people in the industry that
    are actually working in this industry every day,” who “know what
    businesses are worth, what equipment is worth.” The Committee hired a
    financial advisor with extensive experience and knowledge in the field of
    complex business reorganization.
    The Committee actively participated in marketing GPMI. The
    Committee reported that, as of April 26, 2022, GPMI was “left with no
    active interested parties, and GPMI's prospects for any reorganization or
    sale appeared very grim and liquidation of the estate appeared imminent.”
    Nonetheless, GPMI and MCA continued efforts to find investors
    and/or purchasers. Several months later, the Committee was asked to
    review a possible acquisition of GPMI by Envoy Solutions, LLC (“Envoy”)
    for a purchase price of $4.3 million. The Committee approved of the
    proposed purchase by Envoy. The Committee had “absolute confidence in
    the marketing process,” and believed “that the marketing efforts were
    thorough and persistent in the face of a difficult market, and that the Envoy
    proposal represented the best potential for recovery to allowed unsecured
    creditors.”
    D.    The chapter 11 plan
    With the Committee’s approval and after more than a year of
    marketing, GPMI reached an agreement to sell to Envoy pursuant to a plan
    of reorganization. GPMI filed a chapter 11 plan on October 14, 2022, a first
    6
    amended plan on October 24th, and a second amended plan (“Plan”) on
    October 31st. The Plan was filed within the extended period of exclusivity
    provided by § 1121.7
    Envoy proposed to fund the Plan by paying $4.3 million, in addition
    to its previous payment of $400,000 in the form of a DIP loan. In return,
    Envoy would receive 100 percent of the equity in the reorganized debtor.
    In general, the Plan proposed a division of GPMI’s assets into two
    separate entities: (1) a newly formed “Litigation Trust,” tasked with
    prosecuting GPMI’s causes of action—including claims against Albaad8
    and Michelin 9—and distributing litigation proceeds to unsecured
    creditors; 10 and (2) the “Reorganized Debtor,” which would retain
    7
    The bankruptcy court approved GPMI’s unopposed motions to extend
    exclusivity under § 1121(b) and § 1121(c)(3) to October 14, 2022 and then December 14,
    2022.
    8 In October 2022, GPMI filed an adversary complaint against Albaad, (the
    “Albaad Lawsuit”) asserting claims for breach of contract, breach of the covenant of
    good faith and fair dealing, and promissory estoppel. The Complaint alleged damages
    in excess of $19 million. The action is pending.
    9 GPMI filed a Complaint against Michelin Lifestyle Ltd. and Michelin North
    America, Inc. (collectively “Michelin”), asserting claims that Michelin breached an
    agreement to jointly develop and market consumer products under the Michelin name.
    GPMI developed the product over the course of a year, began manufacturing, and
    entered into a contract with Walmart to sell the product, but within weeks of fulfilling
    Walmart’s initial order, Michelin took actions to stop the manufacture and sale of the
    product. GPMI’s Complaint sought over $2 million in damages. The Complaint was
    dismissed by the Arizona District Court for lack of jurisdiction. GPMI filed a second
    complaint against Michelin North America, Inc., in London. The action is pending.
    10 The Litigation Trust assumed all of Debtor’s liability to creditors holding
    Allowed Claims and Allowed Administrative Expense Claims not otherwise satisfied
    by the Plan or assumed by Envoy.
    7
    ownership of all of GPMI’s other assets and operate GPMI’s business
    operations as a going concern.
    1.    The Litigation Trust
    The Plan proposed that the newly formed Litigation Trust would
    initially be funded with $500,000 of Envoy’s $4.3 million purchase
    payment. The money would allow the trustee of the Litigation Trust
    (“Trustee”) to prosecute GPMI’s causes of actions against Michelin and
    Albaad. Under the terms of the Litigation Trust, if the litigation was
    successful, the Trustee would distribute proceeds to the claimants holding
    allowed unsecured claims. Additionally, the Trustee would receive no
    compensation until the unsecured creditors received payments equal to at
    least 25% of their allowed claims. The Plan proposed that Bendor would
    serve as the initial Trustee.
    All creditors except Albaad supported Bendor serving as the initial
    Trustee. Indeed, during negotiations, the Committee acknowledged that
    unless the Trustee was successful in prosecuting the claims, there would be
    no proceeds for payment on unsecured allowed claims. The Committee
    agreed that Bendor was the best choice to serve as Trustee because of his
    experience and knowledge. Notwithstanding the Committee’s agreement,
    the Committee also wanted to ensure that the creditors would have some
    on-going voice. Therefore, the Committee insisted on a “Trust Oversight
    Committee” that would oversee and monitor the activities of the Trustee.
    8
    2.     The Reorganized Debtor.
    The Plan further proposed that the newly created Reorganized
    Debtor would continue GPMI’s business operations as a manufacturer of
    packaged wet wipes for the cleaning and automotive industries. The
    Reorganized Debtor would be vested with GPMI’s operating assets free
    and clear of all liens, claims, and encumbrances except the obligations
    explicitly assumed in the Plan. The Plan terminated all GPMI shareholder
    interests with respect to the Reorganized Debtor. However, the Plan
    indicated that Envoy would seek to retain Bendor as an employee of the
    Reorganized Debtor subject to a separately negotiated employment
    contract.11
    3.     Classification of claims and voting
    The Plan initially provided for eight classes.12 Relevant here is Class
    6, which was solely comprised of all claims of Albaad, including the
    Albaad proof of claim filed with the bankruptcy court. GPMI disputed
    Albaad’s proof of claim which listed the debt as $13,069,027.20. However,
    the court “temporarily allowed Albaad an unsecured claim of $3,800,000
    11
    On November 18, 2022, GPMI filed the employment agreements outlining the
    terms of Bendor’s employment with the Reorganized Debtor.
    12 As confirmed, the Plan provided for nine classifications of claims. The classes,
    as well as descriptions of their treatment, and resulting impairment, are set forth in the
    court's order confirming GPMI’s Plan.
    9
    for voting purposes.” Class 6 (Albaad)13 was impaired and rejected by the
    Plan.14
    E.    First confirmation hearing
    At the initial hearing on confirmation on November 18, 2022, the
    bankruptcy court approved GPMI’s second amended disclosure statement,
    conditionally approved GPMI’s settlement with creditor NFS Leasing, Inc.
    regarding the purchase of some of the leased equipment, overruled class
    2C’s objection to the Plan, and set an evidentiary hearing on Albaad’s
    objections to the Plan.
    Albaad’s objections to the Plan included an allegation that the Plan
    violated § 1129(b)(2), the absolute priority rule, because (1) Bendor’s
    employment was an impermissible benefit bestowed upon him based on
    his former equity interest; and (2) GPMI failed to hire a broker to sell the
    business and provide a professional valuation as required by the United
    States Supreme Court’s holding in Bank of Am. Nat'l Trust & Sav. Ass'n v.
    203 N. LaSalle St. P'ship, 
    526 U.S. 434
     (1999). Albaad also argued that the
    Plan violated § 1129(a)(5) because Bendor’s appointment as Trustee of the
    Litigation Trust was inconsistent with the interests of creditors and public
    policy.
    13  GPMI separated Albaad's claim from the class of other unsecured claims (Class
    8) because Albaad’s claims were disputed and were subject to counterclaims and
    affirmative defenses that were actively being addressed in the Albaad Litigation.
    14 Only one other class rejected the Plan; Class 2C – Eastern Shipping Worldwide.
    10
    F.    Evidentiary Hearing
    1.    Alleged violations of § 1129(b) and the absolute priority rule.
    Albaad argued that the Plan violated the absolute priority rule based
    on Bendor’s post-confirmation employment with the Reorganized Debtor.
    Specifically, Albaad asserted that because Bendor was a GPMI shareholder,
    his post-confirmation employment bestowed a benefit that triggered the
    open marketing testing required by LaSalle. Albaad argued that when old
    equity continues to have an interest and influence in the new equity, LaSalle
    required that GPMI adhere to specific marketing procedures. According to
    Albaad, “203 North LaSalle triggers, basically, a separate inquiry, was this
    actually a competitive process, or is this equity just handpicking what
    happens to the assets.”
    Albaad pointed to several alleged deficiencies in GPMI’s marketing
    such as GPMI’s failure to issue a valuation report, hire a broker, provide
    bidding procedures, or allow for competitive bidding. Despite declarations
    stating that there was no prior relationship between GPMI and Envoy,
    Albaad also posited that an undisclosed arrangement must have existed
    between GPMI and Envoy, otherwise, Albaad questioned, “how [did]
    Envoy become the cherry-picked buyer[?]”
    GPMI disputed Albaad’s allegations. GPMI argued that Albaad’s
    assertions were both without merit and belied by the overwhelming
    evidence provided through the Plan confirmation process, such as the
    disclosure documents, declarations, and witness testimony. According to
    11
    GPMI, Albaad’s meritless claims were simply an attempt to derail the
    confirmation process in an effort to forestall the continuation of GPMI’s
    lawsuit against Albaad.
    GPMI presented evidence that its marketing process was extensive
    and thorough and began before GPMI filed for chapter 11 relief. GPMI
    presented declarations from Bendor, MCA, and the Committee describing
    GPMI’s thorough and persistent marketing efforts to find an investor or
    buyer for GPMI. Additionally, a representative of MCA specifically
    disputed Albaad’s allegations that GPMI’s failure to hire a separate broker
    demonstrated deficient marketing. Based on MCA’s substantial chapter 11
    experience, the representative testified that the job of marketing a debtor
    for sale had always been performed by an experienced financial advisor,
    and the representative was unaware “of any instance in which a broker had
    also been retained.” Additionally, because the Plan did not preclude
    competitive bidding and allowed for the possibility of a topping bid, there
    was no need for a formal valuation of GPMI. A representative of the
    Committee also testified that the Committee was very involved, “knew
    what was going on,” and had “absolute confidence in the marketing
    process.”
    GPMI also argued that Albaad had provided no evidence beyond
    unsupported supposition that GPMI chose Envoy as the buyer because of a
    personal benefit to Bendor or because Bendor somehow manipulated the
    12
    plan confirmation process to benefit himself. GPMI argued the evidence
    demonstrated the contrary for several reasons.
    First, GPMI presented evidence15 demonstrating that the Reorganized
    Debtor’s decision to hire Bendor in a managerial role after Plan
    confirmation was based on Bendor’s expertise, experience in the field, his
    years of successfully managing GPMI, and his intimate knowledge of
    GPMI’s business and was not based on Bendor’s manipulation of the
    process to benefit himself. Second, GPMI presented evidence
    demonstrating that Bendor’s employment was not a condition of Envoy’s
    agreement to purchase the equity interests in GPMI. Rather, Bendor’s
    employment agreement was a completely separate negotiation that was not
    finalized until after the Plan was filed. Third, GPMI presented evidence
    that pursuant to the terms of the Plan and Bendor’s proposed employment
    contract, Bendor would be hired by the Reorganized Debtor as an at-will
    employee who would have no interest, ownership interest, or stock options
    with regard to, or because of, his employment with the Reorganized
    Debtor.
    2.     Alleged violation of § 1129(a)(5)
    At the hearing, Albaad also objected to the Plan on the grounds that
    the Plan violated § 1129(a)(5) because Bendor’s role as the Trustee of the
    Litigation Trust was contrary to the best interest of the creditors. Albaad
    15
    Evidence included declarations, live testimony, documents, and copies of
    relevant communications.
    13
    asserted that because Bendor would be a material witness in the Trust’s
    litigation, Bendor’s interest was adverse to Albaad, and thus Bendor could
    not be a neutral trustee as required by § 1129(a)(5).
    The bankruptcy court acknowledged Bendor’s potential conflict of
    interest but questioned Albaad’s premise given no other creditors nor the
    U.S. Trustee had objected to Bendor’s appointment.
    GPMI disputed Albaad’s claims, arguing that Bendor’s appointment
    as Trustee was in the best interest of creditors and that GPMI and the
    Committee specifically selected Bendor only after careful consideration.
    Because the Litigation Trust’s assets consisted primarily of claims against
    Albaad and Michelin, GPMI argued that Bendor was ideally suited to serve
    as Trustee in light of his personal experience, knowledge of GPMI, and
    knowledge of the factual basis of the litigation claims.
    Additionally, GPMI presented evidence that Bendor’s role would be
    subject to significant control by a “Trust Oversight Committee” with “very
    sophisticated participants.” Pursuant to the terms of the Litigation Trust,
    the Trustee would have an ongoing obligation to keep the Oversight
    Committee informed of the continuing efforts on behalf of the Litigation
    Trust to collect, liquidate, and distribute any Trust assets.
    G.    Confirmation order
    At the close of the evidentiary hearing, the bankruptcy court
    confirmed the Plan with minor changes agreed to by the parties at the
    14
    hearing.16 The bankruptcy court entered GPMI’s proposed order approving
    the disclosure statement and confirming the Plan.
    Albaad timely appealed. Albaad also filed an emergency motion for a
    stay pending appeal with both the bankruptcy court and the BAP. Both
    motions were denied.
    JURISDICTION
    The bankruptcy court had jurisdiction under 
    28 U.S.C. §§ 1334
     and
    157(b)(2)(L). We have jurisdiction under 
    28 U.S.C. § 158
    .
    ISSUES
    Did the bankruptcy court abuse its discretion when it confirmed the
    Plan?
    Did the bankruptcy court commit clear error when it found that the
    Plan did not violate the absolute priority rule?
    Did the bankruptcy court commit clear error when it found that the
    Plan complied with the applicable requirements of § 1129(a)(5)?
    STANDARDS OF REVIEW
    We review the bankruptcy court's decision to confirm a chapter 11
    plan for an abuse of discretion. Marshall v. Marshall (In re Marshall), 
    721 F.3d 1032
    ,1045 (9th Cir. 2013) (citation omitted). Abuse of discretion occurs
    when a court applies the wrong legal standard, misapplies the correct legal
    Albaad’s only objection to the proposed form of the confirmation order was to
    16
    paragraph 76, Reversal or Modification. Albaad was concerned the provision would be
    interpreted to moot any appeal. The bankruptcy court disagreed, finding that the clause
    would not adversely impact any appeal of Plan confirmation.
    15
    standard, or makes factual findings that are illogical, implausible, or
    without support in the record. United States v. Hinkson, 
    585 F.3d 1247
    , 1261-
    62 (9th Cir. 2009) (en banc). Factual findings regarding whether a plan
    satisfies the confirmation requirements are reviewed for clear error. See
    Comput. Task Grp., Inc. v. Brotby (In re Brotby), 
    303 B.R. 177
    , 184 (9th Cir.
    BAP 2003). Clear error exists when the reviewing court has a definite and
    firm conviction that a mistake has been made. 
    Id.
    DISCUSSION
    Confirmation of a proposed chapter 11 reorganization plan is
    governed by § 1129.
    A.    The Plan complies with § 1129(b)
    1.    The absolute priority rule
    If the plan is not consensual, meaning that if § 1129(a)(8) is not
    satisfied (and there is no unanimous acceptance of the plan by all the
    impaired classes), the plan may still be confirmed if the court finds that
    “the plan does not discriminate unfairly, and is fair and equitable, with
    respect to each class of claims or interests that is impaired under, and has
    not accepted, the plan.” § 1129(b)(1); see also Liberty Nat'l Enters. v. Ambanc
    La Mesa Ltd. P'ship (In re Ambanc La Mesa Ltd. P'ship), 
    115 F.3d 650
    , 653-54.
    (9th Cir. 1997).
    For a plan to be fair and equitable as to impaired unsecured claims, it
    must, at a minimum, comply with the absolute priority rule, which
    requires that a dissenting class of unsecured creditors is provided for in full
    16
    before any junior class (including old equity holders) receives or retains
    any property under the plan on account of their junior claim or interest.
    § 1129(b)(2)(B); Norwest Bank Worthington v. Ahlers, 
    485 U.S. 197
    , 202 (1988).
    The rule was a response to “concern . . . [regarding] the ability of a few
    insiders, whether representatives of management or major creditors, to use
    the reorganization process to gain an unfair advantage.” LaSalle, 
    526 U.S. at 444
     (cleaned up).
    Importantly, § 1129(b)(2)(B)(ii) only prohibits junior equity from
    receiving or retaining property “on account of” an interest that is junior to
    other unsecured creditor claims. Consequently, § 1129(b)(2)(B)(ii) is not
    implicated when old equity “receive[s] or retain[s]” property “under the
    plan [not] on account of [a] junior claim or interest.” § 1129(b)(2)(B)(ii)
    (emphasis added); see Bonner Mall P'ship v. U.S. Bancorp Mort. Co. (In re
    Bonner Mall P'ship), 
    2 F.3d 899
    , 908-14 (9th Cir.1993), dismissed on other
    grounds, 
    513 U.S. 18
     (1994).
    2.    New value corollary to the absolute priority rule
    An exception or corollary to the absolute priority rule in
    § 1129(b)(2)(B)(ii) allows old equity to retain an interest in the reorganized
    debtor notwithstanding the objection of an unsecured class that is not paid
    in full, if they give “value” to the reorganized debtor that is: (1) new; (2)
    substantial; (3) money or money's worth; (4) necessary for a successful
    reorganization; and (5) reasonably equivalent to the value or interest
    received. In re Bonner Mall P'ship, 
    2 F.3d at 909
    . Under the “new value
    17
    exception” when old equity makes a new, substantial, necessary and fair
    infusion of capital it may retain its interest notwithstanding the absolute
    priority rule. LaSalle, 
    526 U.S. at 435, 442-43
    .
    3.   Albaad either misunderstands or misapplies the holding of
    LaSalle
    Before the bankruptcy court, and again on appeal, Albaad asserts that
    the Plan violates the absolute priority rule because the Plan was proposed
    during the exclusivity period and Bendor used his position as an old equity
    holder to select a buyer and craft terms of the Plan that were personally
    beneficial to him. Albaad’s argument relies heavily on its interpretation of
    the holding in LaSalle, i.e. that LaSalle required “market testing of [Envoy’s]
    offer,” but GPMI’s “going-concern was not market-tested.” Therefore,
    according to Albaad, the Plan violates the absolute priority rule.
    Albaad either misunderstands or misapplies the holding of LaSalle
    and contrary to Albaad’s assertions, the Plan does not violate the absolute
    priority rule.
    First, unlike the facts in this case, the court in LaSalle was concerned
    about a plan that allowed old equity the exclusive opportunity to retain
    ownership in a reorganized debtor. In LaSalle, it was the “exclusiveness of
    the opportunity, with its protection against the market's scrutiny of the
    purchase price by means of competing bids or even competing plan
    proposals,” that rendered the opportunity “on account of” the old equity
    18
    position and therefore a violation of the absolute priority rule. LaSalle, 
    526 U.S. at 455-57
    .
    The Supreme Court in LaSalle explained that there was no way for the
    bankruptcy court to “test the adequacy [and fairness] of an old equity
    holder's proposed contribution,” and whether it satisfied the new value
    corollary, when the debtor could not provide the bankruptcy court with
    any information as to what “someone else would have paid.” LaSalle, 
    526 U.S. at 453
    . This is because in LaSalle there was no market testing of the
    offer made in the plan of reorganization because the old equity holders
    were the only party given the exclusive right to invest in the reorganized
    debtor. 
    Id. at 453-58
    .
    In this case, the new value corollary is not applicable because Albaad
    offered no evidence that the Plan provided Bendor “exclusive
    opportunities free from competition” to acquire an interest in the
    Reorganized Debtor “on account of” his old equity position. Rather, under
    the Plan, all existing equity was cancelled without compensation.
    Albaad’s attempts to liken Bendor’s post-confirmation employment
    to LaSalle’s old equity holders’ exclusive opportunity to obtain an equity
    interest in the Reorganized Debtor are without merit. Albaad provides no
    evidence that Bendor’s post-confirmation employment with the
    Reorganized Debtor is an equity interest that Bendor is receiving under the
    Plan or that his employment is “on account of” his former equity
    ownership in GPMI. Rather, the record demonstrates that Bendor, along
    19
    with all other old equity lost all equity interest in GPMI upon the
    confirmation of the Plan. Additionally, the plain language of Bendor’s
    employment agreement states that he is an at-will employee and that he
    will not receive any equity interest in the Reorganized Debtor.
    Second, although GPMI proposed the Plan during the exclusivity
    period, there are no facts demonstrating that Bendor purposely used the
    exclusivity period to craft and propose a personally beneficial plan as
    happened in LaSalle. Similarly, there are no facts demonstrating that
    Bendor used the exclusivity period to game the system and propose a plan
    that was “too good a deal” for Bendor. LaSalle, 
    526 U.S. at 444
    . Albaad
    provided no evidence to support its argument that Envoy was a “cherry
    picked buyer.”
    To the contrary, the bankruptcy court found that GPMI and its
    principals (including Bendor) “had no preexisting relationship” with
    Envoy and the “Plan was negotiated as an arms-length transaction subject
    to the scrutiny of, among others, the Committee, the U.S. Trustee and the
    Court.” Albaad has not met its appellate burden of demonstrating the
    findings are clear error.
    Although Bendor’s post-confirmation employment with the
    Reorganized Debtor is undoubtedly a benefit for Bendor, the evidence
    demonstrated that Envoy hired Bendor because of Bendor’s experience and
    expertise, not because of his old equity interest in GPMI. Furthermore, the
    bankruptcy court found that the employment agreement was negotiated
    20
    independent of the terms of the Plan and that Envoy’s agreement to
    purchase GPMI was not dependent on Bendor’s employment with the
    Reorgainzed Debtor.
    Third, contrary to Albaad’s assertions, the holding in LaSalle did not
    require certain valuation or marketing methods of GPMI’s going concern.
    LaSalle merely stated that “the best way to determine value [and test the
    adequacy of an old equity holder's proposed contribution] is exposure to a
    market.” LaSalle, 
    526 U.S. at 457
     (citations omitted). However, LaSalle
    specifically stated it was not deciding what a debtor must do to “market
    test” the interest17 although it identified some alternatives, such as the right
    to bid for the same interest or the right to file a competing plan. 
    Id. at 458
    .
    Thus, even if LaSalle and the new value corollary applied, GPMI was
    not obligated to hire a broker to sell the business or provide a professional
    valuation as asserted by Albaad. Rather, GPMI’s marketing efforts satisfied
    the market testing requirement.
    A review of the record demonstrates that the bankruptcy court did
    not clearly err in finding that GPMI engaged in significant, active efforts to
    market GPMI to both investors and buyers. The evidence established that
    GPMI marketed its business for over a year, with the assistance of a
    respected business advisor targeting over 30 qualified parties, including
    17 The LaSalle Court noted that “[w]hether a market test would require an
    opportunity to offer competing plans or would be satisfied by a right to bid for the
    same interest sought by old equity is a question we do not decide here.” LaSalle, 
    526 U.S. at 458
     (emphasis added).
    21
    Albaad. Negotiations progressed with several prospective buyers to the
    point of exchanging due diligence materials. However, with the exclusion
    of Envoy, all prospective financial buyers eventually declined to pursue an
    acquisition. Thus, unlike LaSalle, there was sufficient evidence for the
    bankruptcy court to find that the price paid by Envoy was the “greatest
    possible addition to the bankruptcy estate, . . . [and not] less than someone
    else would have paid.” 
    Id. at 453
    .
    The bankruptcy court also did not err in rejecting Albaad’s assertions
    that the alleged accelerated timeline for confirmation somehow evidenced
    a lack of marketing by GPMI. The bankruptcy court found that GPMI was
    in dire financial need and without the accelerated timeline, GPMI would
    not have been able to continue to make payroll or rent payments which
    would have resulted in liquidation rather than reorganization continuation
    as a going concern.
    Based on the foregoing, the absolute priority rule is not implicated,
    and the bankruptcy court did not commit clear error in finding that the
    Plan complies with § 1129(b).
    B.    The Plan complies with § 1129(a)(5)
    A chapter 11 plan may not be confirmed if the continuation in
    management of the persons proposed to serve as officers or managers of
    debtor is not in the interests of creditors and public policy.
    § 1129(a)(5)(A)(ii). Continued service by prior management may be
    inconsistent with the interests of creditors and public policy if it directly or
    22
    indirectly perpetuates incompetence, lack of discretion, inexperience or
    affiliations with groups inimical to the best interests of the debtor. Linda
    Vista Cinemas, L.L.C. v. Bank of Ariz. (In re Linda Vista Cinemas, L.L.C.), 
    442 B.R. 724
    , 735-36 (Bankr. D. Ariz. 2010) (citing In re Beyond.com Corp., 
    289 B.R. 138
    , 145 (Bankr. N.D. Cal. 2003)).
    Albaad argues that the bankruptcy court erred in confirming the Plan
    because the Plan violates § 1129(a)(5) by allowing Bendor to serve as “post
    confirmation management of the Litigation Trust [which] is not consistent
    with the interest of creditors or public policy.” Because Bendor is an
    interested party and a material witness in the potential litigation (asset of
    the Litigation Trust), Albaad asserts that he should not serve as Trustee
    because a “trustee should have some sense of independence to fairly
    manage the trust and disburse assets in a fair manner.” Albaad further
    asserts that the Trust Oversight Committee is not sufficient protection
    because Bendor retains too much discretion and “has unbridled discretion
    to choose when to pay out a creditor’s claim, if at all.”
    Albaad’s assertions are without merit. Although Albaad is correct in
    its assessment that Bendor is not disinterested, Albaad has not
    demonstrated that this causes Bendor’s appointment as Trustee to be
    inconsistent with the interest of creditors or public policy in violation of
    § 1129(a)(5).
    First, Albaad’s assertions that because Bendor has an interest adverse
    to Albaad in the Albaad Litigation, he would not treat Albaad fairly and
    23
    would “essentially ensure that Albaad will never receive a pay-out even if
    its claims are successful” are mere supposition and belied by the plain
    language of the terms of the Litigation Trust. According to the terms of the
    Litigation Trust, Bendor must distribute proceeds from the Litigation Trust
    to creditors with allowed claims in accordance with the priorities of § 507
    and the classification of claims set forth in the Plan. Thus, Bendor has the
    duty to distribute litigation proceeds on a pro rata basis pursuant to
    applicable law and the priority of the claims.
    Second, Bendor’s compensation as Trustee does not cause his
    appointment as Trustee to be contrary to the interest of creditors or public
    policy as argued by Albaad. The bankruptcy court found that the terms of
    the Litigation Trust were “negotiated at arms-length” between GPMI and
    the Committee and that the Committee was very involved in the process of
    drafting the terms of the Litigation Trust. Although Bendor will receive
    compensation for serving as Trustee, he does not receive compensation
    until creditors receive at least 25% of their allowable claims. After that,
    Bendor’s compensation increases as a percentage of the amount paid to
    creditors. Thus, Bendor’s interest aligns with the unsecured creditors.
    Bendor receives more compensation only if the unsecured creditors receive
    more on their allowed claims.
    Finally, Bendor’s appointment as Trustee is not contrary to the
    interest of creditors as is evidenced by the wide support of other unsecured
    creditors who, through the Committee, had substantial input in the final
    24
    version of the Litigation Trust. Indeed, all impaired, unsecured creditors
    except Albaad supported the Plan and Bendor’s appointment as Trustee. A
    Committee member testified that the terms of the Litigation Trust as
    presented in the Plan were “decidedly different” than in the first proposal
    because of the Committee’s edits. “There was a complete redline and
    rewrite that was undertaken.” The Committee reviewed various provisions
    that they had concerns about, “making sure that there was an oversight
    board that actually controls,” not simply consults.
    Based on the record, the bankruptcy court did not clearly err in
    finding that the terms of the Litigation Trust “including, but not limited to,
    the management and compensation provisions contained therein are in the
    best interests of all stakeholders and reasonable and appropriate under the
    circumstances” and that the Plan complied with § 1129(a)(5).
    C.    Equitable Mootness
    Equitable mootness is “a judge-made abstention doctrine unrelated to
    the constitutional prohibition against hearing moot appeals.” Rev Op Grp. v.
    ML Manager LLC (In re Mortgs. Ltd.), 
    771 F.3d 1211
    , 1214 (9th Cir. 2014). The
    doctrine holds that even where effective relief is theoretically possible, and
    the appeal is therefore not constitutionally moot, courts may “dismiss
    appeals of bankruptcy matters when there has been a ‘comprehensive
    change of circumstances . . . so as to render it inequitable for [the] court to
    consider the merits of the appeal.’” 
    Id.
     (quoting Motor Vehicle Cas. Co. v.
    Thorpe Insulation Co. (In re Thorpe Insulation Co.), 
    677 F.3d, 869
    , 880 (9th Cir.
    25
    2012). The “party moving for dismissal on mootness grounds bears a heavy
    burden.” In re Thorpe Insulation Co., 
    677 F.3d at 880
     (citation omitted).
    Substantial consummation does not, by itself, render an appeal moot. In re
    Mortgs. Ltd., 
    771 F.3d at 629
    .
    Appellees argue that this appeal is equitably moot. The Panel has
    judicial discretion to determine the merits of this case despite claims of
    equitable mootness. Because we are ruling on the merits, the Panel need
    not render a ruling on the appellee’s claim of equitable mootness. See e.g.
    Co Petro Mktg. Grp., Inc., v. Commodity Futures Trading Comm’n (In re Co
    Petro Mktg. Grp., Inc.), 
    680 F.2d 566
    , 569 n.1 (9th Cir. 1982).
    CONCLUSION
    Because the bankruptcy court did not clearly err in finding that the
    Plan satisfied the confirmation requirements, the bankruptcy court did not
    abuse its discretion in confirming the Plan. We AFFIRM.
    26