PHC, Inc. v. Pioneer Healthcare ( 1996 )


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    UNITED STATES COURT OF APPEALS
    FOR THE FIRST CIRCUIT
    ____________________

    No. 95-1525

    PHC, INC.,

    Plaintiff, Appellant,

    v.

    PIONEER HEALTHCARE, INC., ET AL.,

    Defendants, Appellees.

    ____________________

    APPEAL FROM THE UNITED STATES DISTRICT COURT

    FOR THE DISTRICT OF MASSACHUSETTS

    [Hon. Nancy Gertner, U.S. District Judge] ___________________

    ____________________

    Before

    Boudin, Circuit Judge, _____________

    Bownes, Senior Circuit Judge, ____________________

    and Stahl, Circuit Judge. _____________

    ____________________

    Michael Arthur Walsh with whom Lisa A. Richards and Choate, Hall ____________________ _________________ _____________
    & Stewart were on brief for appellant. _________
    Esther J. Horwich with whom Steven J. Brooks was on brief for __________________ _________________
    appellees.


    ____________________

    February 12, 1996
    ____________________





















    BOUDIN, Circuit Judge. This case presents familiar ______________

    problems of federal jurisdiction, civil procedure, and the

    relationship between court and agency; but the problems arise

    in an unusual context: that of the unique and complex legal

    regime that governs trademarks and unfair competition. Since

    the appeal is from an order granting a motion to dismiss, we

    draw our facts from the pleadings.

    I.

    Plaintiff-appellant, PHC, Inc., is a Massachusetts

    corporation based in Peabody, Massachusetts, which operates

    alcohol and substance abuse centers across the country.

    Defendant-appellees are Pioneer Health Care, Inc. and its

    management affiliate Pioneer Management Systems, Inc.

    (collectively, "the Pioneer companies"); the former offers

    medical care services in and near the Pioneer Valley in

    western Massachusetts. The Pioneer companies are

    Massachusetts corporations based in West Springfield and

    their names are recorded with the Massachusetts state

    secretary under Mass. Gen. L. ch. 156B, 11.

    At some point it came to the attention of the Pioneer

    companies that PHC was using the name "Pioneer Healthcare" or

    "Pioneer Health Care" in its literature. On December 13,

    1993, the Pioneer companies sent a letter to PHC which

    asserted that this use violated Massachusetts law and

    demanded that it stop. The letter also demanded that PHC



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    cancel its earlier registration (as of February 16, 1993) of

    the mark PIONEER HEALTHCARE with the U.S. Patent and

    Trademark Office. A second letter to PHC threatened

    litigation.

    PHC responded in a March 17, 1993, letter, declining to

    comply with any of the demands. The letter asserted that

    geographic and product differences meant that there was no

    confusion between the parties' respective uses of the

    disputed terms. It asserted equitable defenses to any

    infringement claim. And it said that the registration of the

    Pioneer companies' names with the Massachusetts authorities

    was irrelevant.

    The Pioneer companies in turn filed a petition with the

    U.S. Patent and Trademark Office on May 25, 1994, claiming

    longstanding use of the marks PIONEER HEALTH CARE and PIONEER

    HEALTH and asking the office to cancel PHC's registration on

    grounds of confusion. 15 U.S.C. 1052(d), 1064. The

    Pioneer companies' marks were not federally registered, but

    confusion between a registered mark and an earlier

    unregistered "mark or trade name," id. 1052(d), may lead to ___

    the cancellation of the registered mark. Blanchard Importing ___________________

    & Distributing Co. v. Societe E. Blanchard et Fils, 402 F.2d ___________________ ____________________________

    797 (C.C.P.A. 1968). An administrative proceeding began

    before the Trademark Trial and Appeal Board ("the Board"), a

    component of the Patent and Trademark Office.



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    On December 9, 1994, PHC responded by filing the present

    declaratory judgment action in the district court. In its

    first count, PHC sought a declaration that its own use of the

    mark it had registered--PIONEER HEALTHCARE--did not violate

    any rights of the Pioneer companies under section 43(a) of

    the Lanham Act, 15 U.S.C. 1125(a). The second count sought

    a preemptive declaratory judgment that PHC was entitled to

    maintain its registration of the mark at the Patent and

    Trademark Office.

    After filing its district court action, PHC asked the

    Trademark Trial and Appeal Board to suspend its cancellation

    proceeding pending the outcome of the court action. The

    Board has a rule contemplating such suspensions where a court

    action may moot the matter before the agency. 37 C.F.R.

    2.117. The Board complied with PHC's request, and the

    administrative proceeding is now in abeyance.

    Thereafter, the Pioneer companies moved in the district

    court for dismissal of the declaratory judgment action,

    urging inter alia that the district court lacked subject __________

    matter jurisdiction and that the action itself was "an

    improper attempt to circumvent the administrative process."

    In a detailed opinion dated April 12, 1995, the district

    court granted the motion, relying upon both of the grounds

    urged and its own discretion not to "take this case from the

    . . . administrative scheme designed to hear it."



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    II.

    The district court's first ground for dismissing PHC's

    complaint was jurisdictional and bore directly on count I of

    the complaint. The district court construed the letters from

    the Pioneer companies to PHC as threatening a suit under

    Massachusetts state law to protect their corporate names; the

    court said that these letters "cannot be construed as federal

    charges of infringement. Pioneer [the Pioneer companies]

    does not own a federally registered mark which would enable

    them to bring a federal infringement action."

    Taking this view of the matter, the district court then

    invoked the settled rule that where a plaintiff asks a

    federal court for a declaration that it is not liable on a ___

    state claim, there is ordinarily no federal question

    jurisdiction. Public Serv. Comm'n of Utah v. Wycoff Co., 344 ___________________________ __________

    U.S. 237, 248 (1952). This is generally true even if it is

    assumed that a federal defense might have been offered to

    defeat the state claim. Id.; see also Skelly Oil Co. v. ___ _________ _______________

    Phillips Petroleum Co., 339 U.S. 667, 672 (1950). ______________________

    On appeal, PHC responds that what it sought in the

    district court was a declaration that it was not liable on an

    anticipated federal claim against it, namely, a potential _______

    claim by the Pioneer companies that PHC's conduct violated

    section 43(a) of the Lanham Act, a provision explicitly

    referenced in count I of PHC's complaint. Section 43(a)



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    creates a federal civil cause of action for any one damaged

    inter alia by another's use in commerce of any word, term, or __________

    name that

    is likely to cause confusion, or to cause mistake,
    or to deceive as to the affiliation, connection, or
    association of such person with another person, or
    as to the origin, sponsorship, or approval of his
    or her goods, services, or commercial activities by
    another person.

    This "false designation of origin" claim under section

    43(a) is a close cousin to a claim for infringement of a

    federally registered mark authorized by section 32 of the

    Lanham Act, 15 U.S.C. 1114. An infringement claim under

    section 32 requires that the mark be a federally registered

    trademark. Id. But a section 43(a) claim, which PHC ___

    purported to anticipate, does not require that the mark or

    name be federally registered, Quabaug Rubber Co. v. Fabiano ___________________ _______

    Shoe Co., 567 F.2d 154, 160 (1st Cir. 1977), and is commonly _________

    used to prevent infringement of unregistered trademarks. 3

    J. Thomas McCarthy, McCarthy on Trademarks and Unfair ______________________________________

    Competition 27.03 (3d ed. 1992). A claim under section ___________

    43(a) is a federal cause of action, automatically invoking

    federal question jurisdiction. 28 U.S.C. 1331. See also ________

    15 U.S.C. 1121(a). The more difficult question is

    whether PHC could reasonably have anticipated a claim against

    it under section 43(a) of the Lanham Act and therefore

    brought a declaratory judgment to forestall it. Whether or

    not conceived of as "jurisdictional," such reasonable


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    anticipation is a settled requirement in a federal

    declaratory judgment action of this character. E.g., ____

    Sweetheart Plastics, Inc. v. Illinois Tool Works, Inc., 439 __________________________ __________________________

    F.2d 871, 873 (1st Cir. 1971). A federal court will not

    start up the machinery of adjudication to repel an entirely

    speculative threat.

    If one looked solely at the letters sent by the Pioneer

    companies, one might be genuinely puzzled whether those

    letters threatened only a suit under Massachusetts law for

    the misuse of a corporate name or whether they implied as

    well an intent to resort to the Lanham Act. The only statute

    mentioned in the letters was "Massachusetts General Laws" and

    the mention was in the context of referring to PHC's use of a

    corporate "name." The letters did request cancellation of

    PHC's federal trademark, but they made no specific reference

    to a suit for infringement or under section 43(a).

    On the other hand, the conduct of PHC, as described by

    the Pioneer companies' letters, could easily amount to a

    violation of section 43(a); the second letter alleged that

    PHC's alleged use was "misleading, confusing, and will result

    in irreparable harm"--language typical of a claim under

    section 43(a). The first letter threatened to seek recovery

    of damages, as well as an injunction. Damages are a standard

    remedy under section 43(a), 15 U.S.C. 1117; the

    Massachusetts statute protecting corporate names provides



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    only for administrative and injunctive relief. Mass. Gen. L.

    ch. 156B, 11.

    In all events, the question under the case law on

    declaratory judgments is not whether the Pioneer companies

    made a specific threat to bring a section 43(a) claim or even

    had such a claim in mind. The federal declaratory judgment

    statute aims at resolving potential disputes, often

    commercial in character, that can reasonably be feared by a

    potential target in light of the other side's conduct.

    Cardinal Chem. Co. v. Morton Int'l, Inc., 113 S. Ct. 1967, ___________________ ___________________

    1974-75 (1993). No competent lawyer advising PHC could fail

    to tell it that, based on the threatening letters and the

    surrounding circumstances, a section 43(a) suit was a likely

    outcome.

    Quite likely PHC had tactical advantages in mind in

    bringing the declaratory judgment action. But, absent a

    showing of bad faith so substantial as to foreclose equitable

    relief, its subjective aims do not matter. The question is

    whether the Pioneer companies' letters made a section 43(a)

    claim against PHC a reasonable prospect. Although the

    district court did not pass explicitly upon this question, an

    affirmative answer is so clear to us that there is no reason

    to remand on this issue. Thus, the district court had

    federal subject-matter jurisdiction as to count I.





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    Federal subject matter jurisdiction over count II is

    equally plain. In count II, PHC asked the court to declare

    that its federally registered mark was valid; this is a

    matter governed entirely by federal law and plainly within

    the federal question jurisdiction of a district court.

    Additionally, section 37 of the Lanham Act, 15 U.S.C. 1119,

    cited in count II, empowers the federal courts to "determine

    the right to registration [and] order the cancellation of

    registrations" in civil cases in which a registered mark is

    at issue, and provides that such determinations shall control

    the Patent and Trademark Office.

    III.

    Although federal subject matter jurisdiction is secure

    as to both count I and count II, a judge might well wonder

    whether it ought to be exercised in the teeth of an

    administrative proceeding pending before the Board. PHC's

    claim under count II sought a declaration that PHC's federal

    mark was valid; that was the very subject of the cancellation

    proceeding. As for count I, issues of confusion, likely to

    be addressed in the Board proceeding, might easily have been

    pertinent, perhaps even controlling.

    Problems of coordination and priority between court and

    agency are usually discussed under the rubric of primary

    jurisdiction. E.g., Massachusetts v. Blackstone Valley Elec. ____ _____________ _______________________

    Co., 67 F.3d 981, 992 (1st Cir. 1995). The district court ___



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    did not use this phrase, but it did rely upon two cases from

    the Seventh Circuit that dismissed as premature declaratory

    judgment suits brought solely to affirm federal registration

    of trademarks; in each case proceedings were still pending

    before the Board.1 The district court also noted that it

    saw no reason "to take this case" from "an administrative

    scheme designed to hear it."

    The primary jurisdiction rubric is less an organized

    doctrine than a set of precedents that guide courts in

    deciding when an issue should be resolved in the first

    instance by an agency that has special competence to address

    it. United States v. Western Pacific R.R. Co., 352 U.S. 59, _____________ ________________________

    64 (1956). The expertise of the agency, avoidance of

    conflict, indications of legislative intent, and other

    factors may permit, sometimes even require, such deference by

    court to agency. Pierce, Shapiro & Verkuil, Administrative ______________

    Law and Process 5.8 (2d ed. 1992). Although the agency's _______________

    own decision may be subject to judicial review, such review

    is customarily of a limited kind.

    Two factors weigh heavily against deference to the

    administrative proceeding here. First, the Board is not an

    ordinary administrative agency whose findings control unless

    ____________________

    1Homemakers, Inc. v. Chicago Home for the Friendless, ________________ _________________________________
    313 F. Supp. 1087 (N.D. Ill. 1970), aff'd, 169 U.S. P.Q. 262 _____
    (7th Cir., cert. denied, 404 U.S. 831 (1971); Merrick v. _____________ _______
    Sharpe & Dohme, 185 F.2d 713 (7th Cir. 1950), cert. denied, ______________ ____________
    340 U.S. 954 (1951).

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    set aside after court review under a highly deferential

    standard. Under the Lanham Act, where a contested Board

    proceeding has already addressed the validity of the mark,

    the Board's findings can be challenged in a civil action in

    district court through new evidence, and, at least to a large

    extent, the issues can be litigated afresh. 15 U.S.C.

    1071(b).2 And Congress permits an initial proceeding in the

    district court to challenge or affirm a federal registered

    mark in civil suits in which a federally registered mark is

    in issue, even without any prior resort to the Board. 15

    U.S.C. 1119.

    Second, at least where an infringement claim is

    involved--whether directly asserted by an "owner" or

    challenged in a declaratory action--there is often some

    urgency. Ongoing business conduct is likely to be involved

    and harm, possibly irreparable, may be accruing. Further,

    the Board cannot give relief for an infringement claim,

    either injunctive or by way of damages. Under these

    circumstances, awaiting the Board's action is less

    attractive; and this is doubly so because (as already noted)




    ____________________

    2The law in this area is complicated, and perhaps
    confused; no simple generalization does it justice. See 3 ___
    Mccarthy, supra, 21.05. For present purposes, it is enough _____
    that something close to de novo proceedings are often __ ____
    possible. See Goya Foods, Inc. v. Tropicana Prod., Inc., 846 ___ ________________ _____________________
    F.2d 848, 853 (2d Cir. 1988).

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    its administrative findings can so easily be relitigated in

    court.

    Such reasons persuaded the Second Circuit in Goya Foods, ___________

    Inc. v. Tropicana Prod., Inc., 846 F.2d 848 (2d Cir. 1988). ____ ______________________

    There, a district court had dismissed a declaratory action

    brought to declare the plaintiff not liable for a possible

    trademark claim; the district court had relied on the fact

    that a proceeding to oppose the declaratory plaintiff's

    trademark application was pending before the Board in denying

    the plaintiff leave to proceed in court. Distinguishing

    ordinary primary jurisdiction cases, the Second Circuit ruled

    that the declaratory judgment on the infringement claim

    should proceed and should not await the Board's action.

    We take the same view and conclude that the section

    43(a) claim in the present case should not be deferred based

    on primary jurisdiction concerns. The Second Circuit did not

    decide whether, given that the infringement claim was to be

    heard by the district court at once, a companion declaratory

    claim addressed to the validity of a federally registered

    mark should also be heard despite the pendency of the Board ____

    proceeding. Our case does present that wrinkle, but we think

    that the answer is clear at least in principle: both claims

    should be heard if this course is more efficient; otherwise,

    not.





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    If no infringement claim were made in the district court

    but only a claim that a federal registration was or was not

    valid, a good argument might exist (absent unusual facts) for

    awaiting the completion of any pending Board proceeding

    addressed to the mark's validity. See Goya, 846 F.2d at 853. ________

    But where an infringement claim is also present and is going

    to be considered promptly by the court, it normally makes

    sense for the court to resolve a companion validity claim at

    the same time, if the issues underlying the two claims __

    overlap to an extent that makes this course sensible.

    It is hard to say in the abstract that such an overlap

    will always exist, but our own case is probably a good

    illustration. Seemingly, the section 43(a) claim may turn

    largely on whether there is confusion between the registered

    PHC mark and the unregistered marks that the Pioneer

    companies use to describe their services; and it appears

    likely that this is also a central issue, perhaps the only

    issue, in determining the validity of PHC's federal

    registration. Put differently, if deciding count I requires

    the district court to resolve much or all of the substance of

    count II, it would waste everyone's time not to settle the

    registration issue now.

    We are not in a position to make a final judgment

    whether in this case count II should be litigated at this

    time, stayed, or dismissed. Neither the parties nor the



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    district court has sought to analyze in detail the

    relationship between the issues underlying the two counts in

    the factual context of this case; our conjecture, pointing

    toward immediate consideration of count II, is plausible but

    it may or may not be warranted here. The district court is

    free to make its own initial judgment.

    CONCLUSION

    We conclude that the district court erred in dismissing

    the complaint. There is nothing in the record or arguments

    before us that makes it appropriate for the district court to

    dismiss or defer consideration of count I. As to count II,

    the district court does have authority to decide count II

    and, in our view, that would be the appropriate course if

    deciding count I effectively entailed deciding many or all of

    the issues underlying count II.

    The judgment of dismissal is vacated and the case _______

    remanded for proceedings consistent with this opinion. ________



















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