Noonan v. The Winston ( 1998 )


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  • USCA1 Opinion











    United States Court of Appeals
    For the First Circuit
    ____________________
    No. 97-1132

    GEORGE F. NOONAN AND ANN MARIE NOONAN,

    Plaintiffs, Appellants,

    v.

    THE WINSTON COMPANY, ET AL.,

    Defendants, Appellees.

    ____________________

    APPEAL FROM THE UNITED STATES DISTRICT COURT

    FOR THE DISTRICT OF MASSACHUSETTS

    [Hon. Richard G. Stearns, U.S. District Judge] ___________________

    ____________________

    Before

    Boudin, Circuit Judge, _____________
    Stahl, Circuit Judge, _____________
    and Young,* District Judge. ______________

    ____________________

    Michael D. Lurie, with whom Alex H. MacDonald, H. Bissell Carey, ________________ _________________ __________________
    III, and Robinson & Cole, were on brief for appellants. ___ _______________
    Ralph G. Elliot, with whom Tyler Cooper & Alcorn, Walter H. Mayo, _______________ ______________________ _______________
    III, and Casner & Edwards, were on brief for Colour Library Books, ___ _________________
    Ltd.
    Robert M. Callagy, Joshua M. Rubins, Satterlee Stephens Burke & __________________ ________________ ___________________________
    Burke LLP, David R. Friedman, and Palmer & Dodge, were on brief for _________ __________________ _______________
    The Winston Company, et al.
    ____________________
    February 2, 1998
    ____________________
    _____________________
    *Of the District of Massachusetts, sitting by designation.


















    STAHL, Circuit Judge. Plaintiffs-appellants George STAHL, Circuit Judge. _____________

    and Anne Marie Noonan challenge the district court's

    dismissal, on personal jurisdiction grounds, of their

    defamation, misappropriation and violation of the right of

    publicity, and related claims against Colour Library Books,

    Ltd., Lintas:Paris, R.J. Reynolds Tobacco Company, R.J.

    Reynolds Tobacco International, Inc., R.J. Reynolds France,

    S.A., Worldwide Brands, Inc., and Lintas:Worldwide. Having

    fully considered plaintiffs' arguments, we affirm.

    I. I. __

    A. General Background ______________________

    George Noonan, a Boston Police Detective and a

    devoted non-smoker, has spent the bulk of his twenty-two year

    career educating Bostonians about the health risks of tobacco

    use. During the summer of 1992, a magazine advertisement

    sponsored by Winston cigarettes featuring Noonan's image

    appeared in several French magazines. Noonan claims that the

    unauthorized use of his image to benefit tobacco sellers has

    caused him personal and professional harm and embarrassment.



    The offending photograph has a long history. In

    1979, Neil Sutherland, an employee of the English book

    packaging house1 Colour Library Books ("CLB"), photographed


    ____________________

    1. Packaging houses design and print books to be sold to
    publishers.

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    Noonan in Boston without his permission. Although the

    photograph was meant to appear in a coffee table book titled

    Boston: City of Dreams, it was never published or ____________________________

    distributed. The photograph remained in CLB files until

    1990, when CLB published it in An American Moment. Two years __________________

    later, CLB sold the photograph to the French advertising

    agency Lintas:Paris, with no restrictions on its use and

    without advising Lintas:Paris that Noonan had not granted a

    release. Lintas:Paris used the photograph in a campaign for

    client R.J. Reynolds France, S.A. ("RJR France"), a French

    cigarette manufacturer.

    RJR France had retained Lintas:Paris to design an

    advertising campaign both to publicize Winston cigarettes and

    to market an informational communications system called The

    Minitel Service, an interactive network that provides

    consumer services such as personal shopping, banking, and

    remittance of income taxes. Companies sponsor segments of

    the service in exchange for a share of the revenues

    generated. The Winston Way, one component of the Minitel

    Service, provides information about dining and entertainment

    in France and is sponsored by the Cooperation Gesellschaft

    fuer Markendiversifikation mbh, a German company affiliated

    with RJR France and unrelated to this action.

    The full-page advertisement pictures Noonan in his

    Boston Police uniform and on horseback at Faneuil Hall in



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    Boston. The text reads, "The Winston Way," printed in the

    form of the Winston cigarette logo -- white letters against a

    red background. The advertisement also provides a phone

    number for Minitel. Without the knowledge of Lintas:Paris,

    at least 305 copies of various French magazines containing

    the advertisements were distributed to, and at least 183 of

    these were sold from, retail magazine outlets in the Boston

    area.

    Noonan became aware of the offending advertisement

    during the summer of 1992. Fellow police officers told

    Noonan that a magazine with a picture of him on the back

    cover was circulating. Nancy Fay, a Massachusetts resident

    who had seen the advertisement while vacationing in France,

    brought the advertisement to Boston and wrote to Noonan to

    inquire whether the cigarette manufacturer had paid Noonan

    for the advertisement. Noonan's son Greg saw the

    advertisement when his French teacher brought a copy of a

    magazine containing the advertisement to class; Greg's

    faculty advisor told Greg that he had seen the advertisement

    in France. Some people, assuming that Noonan had consented

    to the use of his image, denounced him for supporting the

    cigarette industry. As a result of what Noonan felt was an

    attack on his reputation, he initiated this suit.

    Given the number of parties to this litigation and

    the importance of their relationships to plaintiffs'



    -4- 4













    jurisdictional theories, we begin with a brief overview of

    the defendants. Defendant Lintas:Paris is a French

    corporation, with its only office in Paris, France.

    Defendant RJR France, also a French corporation, has

    corporate offices in Boulogne-Billancourt, France. Defendant

    R.J. Reynolds Tobacco ("RJR Tobacco") is a New Jersey

    corporation with its principal place of business in New York,

    New York. RJR Tobacco is the organization through which its

    parent company, RJR Nabisco, Inc., conducts its domestic

    cigarette business. Defendant R.J. Reynolds Tobacco,

    International ("RJRTI"), the international analogue to RJR

    Tobacco and also a wholly-owned subsidiary of RJR Nabisco,

    Inc., is a Delaware corporation with its principal place of

    business in Winston-Salem, North Carolina. Defendant

    Worldwide Brands, Inc. ("Worldwide"), a dealer in trademark

    rights and licenses and another RJR Nabisco, Inc. subsidiary,

    is also a Delaware corporation. Worldwide's French offices

    are in Boulogne-Billancourt. Defendant Lintas:Paris is a

    wholly-owned subsidiary of France C.C.P.M, in turn a wholly-

    owned subsidiary of Lintas Holdings, B.V., itself a wholly-

    owned subsidiary of the Interpublic Group of Companies, Inc.

    ("Interpublic"). Noonan asserts that defendant

    Lintas:Worldwide is an advertising corporation managed by

    Interpublic. Defendants claim, and the district court found,

    that Lintas:Worldwide is not a legal entity. For reasons we



    -5- 5













    shall explain infra, its existence vel non does not affect _____ ___ ___

    our decision. Finally, defendant CLB is a British company

    with offices in Surrey, England.

    B. Prior Proceedings _____________________

    The complaint sets forth five direct claims --

    misappropriation and violation of the right of publicity, see ___

    Mass. Gen. Laws Ann. ch. 214, 3A (West 1985 & Supp. 1996);

    defamation, invasion of the right of privacy, see id. 1B; ___ ___

    reckless or intentional infliction of emotional distress;

    unfair and deceptive acts, see id. ch. 93A, 2,11 -- and a ___ ___

    derivative claim for loss of consortium, brought by Mrs. Anne

    Marie Noonan.

    The district court initially dismissed all claims,

    pursuant to Fed. R. Civ. P. 12(b)(2), except those against

    CLB for lack of personal jurisdiction over named defendants.

    See Noonan v. The Winston Co., 902 F. Supp. 298 (D. Mass ___ ______ _______________

    1995) ("Noonan I"). After allowing Noonan limited

    jurisdictional discovery with respect to CLB, the court

    dismissed all claims against CLB. See Noonan v. Colour ___ ______ ______

    Library Books, LTD., 947 F. Supp. 564 (D. Mass. 1996) _____________________

    ("Noonan II"). Noonan appeals from these rulings.

    Because the district court dismissed plaintiffs'

    claims without holding an evidentiary hearing, we review the

    rulings de novo, drawing facts from the parties' pleadings __ ____

    and supplementary filings, and construing all inferences in



    -6- 6













    the plaintiffs' favor. See Ticketmaster-New York, Inc. v. ___ ____________________________

    Alioto, 26 F.3d 201, 203 (1st Cir. 1994). ______

















































    -7- 7













    II. II. ___

    On appeal, plaintiffs advance four arguments.

    First, they assert the district court erred in concluding

    that it lacked specific jurisdiction over defendants CLB,

    Lintas:Paris (as RJR France's agent), and RJR France (as

    Lintas:Paris' principal). Second, they contend the district

    court erred by failing to exercise general jurisdiction over

    RJR Tobacco and CLB. Third, they claim the district court

    abused its discretion when it denied them permission to take

    jurisdictional discovery before it ruled on the motions to

    dismiss for lack of personal jurisdiction filed by defendants

    RJTC, RJRTI, RJR France, Lintas:Worldwide, Lintas:Paris, and

    Worldwide Brands. Finally, they argue the district court

    improperly limited jurisdictional discovery as to CLB.

    "Specific personal jurisdiction may be asserted

    where the cause of action arises directly out of, or relates

    to, the defendant's forum-based contacts." United Elec., ______________

    Radio & Mach. Workers of America v. 163 Pleasant St. Corp., _________________________________ _______________________

    960 F.2d 1080, 1088-89 (1st Cir. 1992) ("Pleasant I") (citing

    Helicopteros Nacionales de Colombia, S.A. v. Hall, 466 U.S. __________________________________________ ____

    408, 414 & n.8 (1984)). "General jurisdiction exists when

    the litigation is not directly founded on the defendant's

    forum-based contacts, but the defendant has nevertheless

    engaged in continuous and systematic activity, unrelated to

    the suit, in the forum state." Id. at 1088 (citing ___



    -8- 8













    Helicopteros, 466 U.S. at 414-16 & n.9). Three questions ____________

    constitute both the specific and general personal

    jurisdiction analyses: 1) whether the Massachusetts long-arm

    statute authorizes jurisdiction; 2) whether the defendant has

    sufficient minimum contacts so that the exercise of

    jurisdiction does not offend due process; and 3) whether the

    exercise of jurisdiction is reasonable, and therefore does

    not offend due process. Cf. United Elec., Radio & Mach. ___ _____________________________

    Workers of America v. 163 Pleasant St. Corp., 987 F.2d 39 ___________________ _______________________

    (1st Cir. 1993) (setting out steps for jurisdictional

    analysis generally) ("Pleasant II"). We determine

    reasonableness by applying factors we have described as

    "gestalt factors."2 If the requirements of either the state

    statute or the Due Process Clause of the U.S. Constitution

    are not met, the foreign defendant will not be subject to

    personal jurisdiction.

    A. Jurisdictional Issues _________________________

    (i) Specific Jurisdiction over CLB ______________________________

    As an initial matter, we decline to consider

    whether CLB is subject to personal jurisdiction under a

    theory of specific jurisdiction because the Noonans did not

    ____________________

    2. The criteria are: "(1) the defendant's burden of
    appearing, (2) the forum state's interest in adjudicating the
    dispute, (3) the plaintiff's interest in obtaining convenient
    and effective relief, (4) the judicial system's interest in
    obtaining the most effective resolution of the controversy,
    and (5) the common interests of all sovereigns in promoting
    substantive social policies." Pleasant I, 960 F.2d at 1088. __________

    -9- 9













    assert this theory below. Plaintiffs initially opposed the

    defendants' motions to dismiss by arguing that the district

    court had specific jurisdiction over all the defendants.

    After completing discovery over CLB, however, plaintiffs

    abandoned their specific jurisdiction claim against CLB,

    arguing only that the court had general jurisdiction over it

    or, in the alternative, that jurisdiction should be found as

    a sanction for CLB's failure to comply in good faith with its

    discovery obligations. Plaintiffs, therefore, may not raise

    a specific jurisdiction theory against CLB now, for "[i]f any

    principle is settled in this circuit, it is that, absent the

    most extraordinary circumstances, legal theories not raised

    squarely in the lower court cannot be broached for the first

    time on appeal." Teamsters, Local No. 59 v. Superline _________________________ _________

    Transp. Co., 953 F.2d 17, 21 (1st Cir. 1992). There are no ___________

    extraordinary circumstances in this case; plaintiffs had

    ample time to consider and advance their best arguments

    supporting specific jurisdiction.

    (ii) Specific Jurisdiction over Lintas:Paris and _____________________________________________

    RJR France ___________

    Because we determine that the assertion of personal

    jurisdiction over Lintas:Paris and RJR France would offend

    due process, we decline to decide the difficult question

    whether plaintiffs have established a prima facie case ____________

    authorizing personal jurisdiction over these defendants under



    -10- 10













    the Massachusetts long-arm statute. See Ticketmaster, 26 ___ ____________

    F.3d at 205; U.S.S. Yachts, Inc. v. Ocean Yachts, Inc., 894 ___________________ ___________________

    F.2d 9, 11 (1st Cir. 1990); Eveland v. Director of Cent. _______ __________________

    Intelligence Agency, 843 F.2d 46, 50 (1st Cir. 1988). ___________________

    The Due Process Clause of the Fourteenth Amendment

    permits a state to exercise personal jurisdiction over a non-

    resident defendant only when the defendant has sufficient

    minimum contacts with the forum. See Int'l Shoe Co. v. ___ _______________

    Washington, 326 U.S. 310, 316 (1945). Sufficient minimum __________

    contacts exist for specific jurisdiction when "(1) the claim

    underlying the litigation . . . directly arise[s] out of, or

    relate[s] to, the defendant's forum-state activities, (2) the

    defendant's in-state contacts . . . represent a purposeful

    availment of the privilege of conducting activities in the

    forum state, thereby invoking the benefits and protections of

    that state's laws and making the defendant's involuntary

    presence before the state's courts foreseeable, and" (3)

    exercising jurisdiction is fair under the gestalt factors.

    Pleasant II, 987 F.2d at 43 n.9. The decisive due process ___________

    issue in this case is whether the defendants' activities

    satisfy the purposeful availment requirement.

    Plaintiffs correctly draw our attention to Calder ______

    v. Jones, 465 U.S. 783 (1984), in which the Supreme Court ______

    adopted an effects test for determining purposeful availment

    in the context of defamation cases. Calder concerned two ______



    -11- 11













    Florida reporters, employed by The National Enquirer, who ______________________

    wrote a libelous article about California entertainer Shirley

    Jones. Id. The Supreme Court held that jurisdiction ___

    properly could be asserted over the reporters because the

    defendants had aimed an act at the forum state, knew the act

    would likely have a devastating effect, and knew the injury

    would be felt in the forum state, where Jones lived and

    worked "and in which the National Enquirer ha[d] its largest

    circulation." Id. at 790. Plaintiffs' circumstances ___

    satisfy only the injurious-effects part of the Calder test. ______

    Like Jones, plaintiffs felt a tortious effect in the forum

    state where they lived and worked. Moreover, the content of

    the picture -- a Boston Police Officer in uniform, sitting on

    a saddle blanket decorated with the Boston Police insignia,

    in front of a distinctive Boston landmark -- indicated where

    any injury would be felt.

    For the first part of Calder's framework to be ______

    satisfied, however, the defendants must have acted toward the

    forum state with sufficient intent to make them "reasonably

    anticipate being haled into court there." World-Wide __________

    Volkswagen Corp. v. Woodson, 444 U.S. 286, 297 (1980). In ________________ _______

    Calder, the court found that the defendants' intentional ______

    conduct was "calculated to cause injury to respondent in __________

    California." Calder, 465 U.S. at 791 (emphasis added). ______

    There is no analogous intentional behavior here.



    -12- 12













    Plaintiffs do not allege, and the record does not

    suggest, that any acts by Lintas:Paris3 were committed with

    sufficient purpose to satisfy the intent requirement.4 The

    defendants did not direct their actions toward Massachusetts.

    That the advertisement contains French text and a French

    phone number suggests Lintas:Paris created it for a French

    audience. This interpretation is corroborated, without

    contradiction, by a Lintas:Paris representative who stated

    that "[t]he advertisement was aimed solely at the French

    consumer market." Roux Aff., 12. Furthermore,

    Lintas:Paris "was not aware that some copies of the magazines

    bearing the advertisement" would reach Massachusetts. Id. ___

    15.

    Although plaintiffs fleetingly refer to

    Lintas:Paris' knowledge that the advertisements would reach

    Massachusetts and passingly contest the district court's

    ____________________

    3. We first consider Lintas:Paris' actions alone because the
    Noonans' jurisdictional claims over RJR France rest on its
    agency relationship with Lintas:Paris. The viability of
    plaintiffs' claims against RJR France depends on our first
    finding that Lintas:Paris purposefully availed itself of the
    forum state.

    4. The district court emphasizes that Noonan "did not allege
    any of the defendants . . . even knew who he was, much less
    that they published his picture intending that he be harmed
    in Massachusetts." Noonan I, 902 F. Supp. at 305. In our ________
    view this argument implies too high a jurisdictional hurdle.
    Because this is an inquiry regarding jurisdiction, not the
    underlying tort, the defendant must only be shown to have
    intentionally directed an act, tortious or otherwise, toward
    the forum state. The defendants' lack of a specific intent
    to harm Noonan is irrelevant.

    -13- 13













    denial of discovery as to what Lintas:Paris should have

    known, they do not dispute Lintas:Paris' claims of actual

    ignorance.5 Instead, relying on Calder and other cases where ______

    the defendant intentionally sent fraudulent or defamatory

    material into the forum, plaintiffs imply that the

    defendants' intent to reach Massachusetts can be inferred

    from the placement of advertisements in publications with

    international circulations. Cf. Murphy v. Erwin-Wasey, Inc., ___ ______ _________________

    460 F.2d 661 (1st Cir. 1972) (defendant intentionally sent

    fraudulent material into forum); Borshow Hosp. & Med. ________________________

    Supplies, Inc. v. Burdick-Siemens Corp., 143 F.R.D. 472 _______________ ______________________

    (D.P.R. 1992) (defendant sent letters into forum).

    In Calder, because the libelous story was generated ______

    from California sources, concerned a California celebrity,

    and appeared in a newspaper with a forum circulation of

    600,000 copies, the Court found that California was the focal

    point of both the effect and the story. See Calder, 465 U.S. ___ ______


    ____________________

    5. As noted above, plaintiffs only vaguely referred to
    Lintas:Paris' knowledge in its appellate brief. Further,
    plaintiffs perfunctorily asserted to the district court, in a
    footnote, a need for discovery as to whether Lintas:Paris
    should have known that the magazines would be distributed in
    Massachusetts. These assertions are not tantamount to a
    rebuttal of Lintas:Paris' claims of ignorance. See United ___ ______
    States v. Zannino, 895 F.2d 1, 17 (1st Cir. 1990) ("It is not ______ _______
    enough merely to mention a possible argument in the most
    skeletal way, leaving the court to do counsel's work, create
    the ossature for the argument, and put flesh on its bones.").
    Nor is the footnote sufficient to have preserved an argument
    that negligence is sufficient to constitute purposeful
    availment.

    -14- 14













    at 789. Here, however, plaintiffs' claims rest on an

    advertisement which appeared in 305 individual magazines,

    circulated in Massachusetts. This small distribution, by

    itself, does not merit a finding that Massachusetts was the

    focal point of the events in question, or that Lintas:Paris

    aimed the advertisements toward Massachusetts. The size of a

    distribution of offending material helps determine whether a

    defendant acted intentionally. The Supreme Court has held

    that a publisher's regular circulation of a large number of

    magazines containing allegedly libelous content in a forum

    state indicated deliberate and continuous exploitation of a

    market and, therefore, was sufficient to support

    jurisdiction. See Keeton v. Hustler Magazine, Inc., 465 U.S. ___ ______ ______________________

    770, 781 (1984). Just as widespread circulation of a

    publication indicates deliberate action, thin distribution

    may indicate a lack of purposeful contact. See Chaiken v. VV ___ _______ __

    Publ. Corp., 119 F.3d 1018 (2d Cir. 1997) (holding that ____________

    jurisdiction over an Israeli publisher for a libel action

    involving an insignificant distribution -- four copies or

    .04% of total circulation -- offends due process), petition ________

    for cert. filed, ___ U.S.L.W. ___ (U.S. Nov. 25, 1997) (No. ___ _____ _____

    97-6984).

    Plaintiffs urge us to rely on Gordy v. The Daily _____ _________

    News, 95 F.3d 829 (9th Cir. 1996), a case in which the Ninth ____

    Circuit found that the distribution of under twenty



    -15- 15













    newspapers was sufficient to confer jurisdiction over a

    foreign newspaper and its reporter. Unlike Lintas:Paris,

    however, the Gordy defendants targeted the forum state by _____

    distributing newspapers via regular customer subscriptions to

    forum addresses. Here, as noted, Lintas:Paris denies knowing

    the ultimate destination of the magazines that reached

    Massachusetts, and plaintiffs have not alleged otherwise.

    While we sympathize with George Noonan's distress at seeing

    his image used to promote a product he despises, his

    Massachusetts-based injury is not enough to support

    jurisdiction over the defendants. To find otherwise would

    inappropriately credit random, isolated, or fortuitous

    contacts and negate the reason for the purposeful availment

    requirement. Without finding minimum contacts, we need not,

    and do not, proceed to the reasonableness analysis. See ___

    Donatelli v. National Hockey League, 893 F.2d 459, 471 (1st _________ ______________________

    Cir. 1990).

    (iii) General Jurisdiction over CLB and RJR Tobacco _____________________________________________

    According to plaintiffs, CLB's and RJR Tobacco's

    contacts with Massachusetts were sufficiently continuous and

    systematic to permit the district court to exercise general

    jurisdiction.

    (a) CLB ___

    We begin our analysis with the relevant section of

    the Massachusetts long-arm statute:



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    A court may exercise personal
    jurisdiction over a person, who acts
    directly or by an agent, as to a cause of
    action in law or equity arising from the
    person's . . .
    (d) causing tortious injury in this
    commonwealth by an act or omission
    outside this commonwealth if he regularly
    does or solicits business, or engages in
    any other persistent course of conduct,
    or derives substantial revenue from goods
    used or consumed or services rendered, in
    this commonwealth . . . .

    Mass. Gen. Laws Ann. ch. 223A, 3(d) (1985 & Supp. 1996).

    In our effort to "effectuate . . . [the Commonwealth's]

    legitimate desire to protect its citizens," we construe the

    statute broadly. Mark v. Obear & Sons, Inc., 313 F. Supp. ____ ___________________

    373, 376 (D. Mass. 1970).

    Viewing the facts in a light most favorable to

    plaintiffs, the threshold requirement of 3(d), that

    plaintiffs' in-state harm was caused by the defendant's out-

    of-state act, is easily met. The plaintiffs suffered an

    injury in Massachusetts where the use of George Noonan's

    image caused him shame and embarrassment and engendered the

    loss of consortium of which Anne Marie Noonan complains.

    Furthermore, CLB's allegedly improper act, the unauthorized

    sale of the photograph containing Noonan's image, was a

    foreign act that arguably contributed to plaintiffs' in-state

    injuries.

    Plaintiffs' appeal raises the issue of whether the

    district court properly decided that plaintiffs failed to



    -17- 17













    satisfy the second requirement of 3(d), that CLB had

    sufficient additional contacts with the forum. The district

    court assumed that plaintiffs' "best case [fell] under the

    'substantial revenues' test of 3(d)," and found the

    revenues insufficient to meet the test. Noonan II, 947 F. _________

    Supp. at 571. We think, however, plaintiffs' best case falls

    under the "doing or soliciting business" test. Because this

    clause is disjunctive, only one of its prongs needs to be

    satisfied. While the parties energetically debate the

    success of CLB's Massachusetts solicitations, we measure only

    the solicitations themselves.

    CLB solicited business in Massachusetts with

    sufficient regularity to satisfy the statute. Beginning in

    the fall of 1992 and continuing until plaintiffs' complaint

    was filed in May 1994, CLB employees regularly solicited

    business from World Publications, Inc. ("World"), a remainder

    house located in Dighton, Massachusetts. During the two-year

    period, CLB employees telephoned, faxed, and wrote to World

    to secure book orders.6 In addition, CLB employees traveled


    ____________________

    6. The lower court sets forth the details regarding CLB's
    courtship of World, beginning with the early 1994 contacts.
    See Noonan II, 947 F. Supp. at 567-68. Because the district ___ __________
    court recognized only successful solicitations, it did not
    recount the following pre-1994 contacts: In October 1992,
    CLB's International Sales Director, Bill Dancer, began
    soliciting World's business. World provided CLB with a
    credit reference, and CLB provided World with a credit
    application form. In November 1992, Dancer traveled to
    Massachusetts, met with World, and secured a $210,000 order.

    -18- 18













    from England to Massachusetts on at least two occasions with

    the intention of developing a relationship with World.

    Finally, in the spring of 1994, World employees visited CLB

    in England to negotiate orders.7 In sum, CLB's direct

    solicitations of forum companies are adequately regular and

    targeted to satisfy 3(d). Cf. Keds Corp. v. Renee Int'l ___ __________ ___________

    Trading Corp., 888 F.2d 215, 217-19 (1st Cir. 1989) (the sale _____________

    of 6000 pairs of shoes to a Massachusetts wholesaler and the

    subsequent shipping of 18 sample shoes indicated defendants'

    intent to begin ongoing relations).

    We therefore turn to whether these contacts are

    sufficient to satisfy the Constitution. Until the date

    plaintiffs filed their complaint, CLB's relevant contacts

    with Massachusetts were Neil Sutherland's visits to

    Massachusetts in 1979, the business solicitations discussed

    above, and approximately $585,000 of orders from World.8 The

    ____________________

    7. In 1993, CLB also sought business relationships with two
    other Massachusetts publishers, Lauriat's Booksellers and
    Little Brown and Company. CLB disputes the propriety of
    counting the Little Brown and Company contact because, in
    response to CLB's overture, Little Brown and Company directed
    CLB to contact a New York office. We need not resolve this
    dispute because, for purposes of 3(d), CLB's solicitations
    are sufficient even without the Little Brown and Company
    solicitation.

    8. The parties clash over which contacts should be
    considered in the general jurisdiction analysis. First, they
    dispute whether a foreign corporation's contacts with the
    forum should be measured up to the time of the alleged tort,
    up to the time the complaint is filed, or at any time. We
    have considered all contacts established up to the time
    Noonan filed his complaint. See infra. at 23-25. Second, ___ ______

    -19- 19













    standard for evaluating whether these contacts satisfy the

    constitutional general jurisdiction test "is considerably

    more stringent" than that applied to specific jurisdiction

    questions. Glater v. Eli Lilly & Co., 744 F.2d 213, 216 (1st ______ _______________

    Cir. 1984). In addition, courts must exercise even greater

    care before exercising personal jurisdiction over foreign

    nationals. See Asahi Metal Indust. Co. v. Superior Court, ___ ________________________ ______________

    480 U.S. 102, 115 (1987) (citing United States v. First Nat'l _____________ ___________

    City Bank, 379 U.S. 378, 404 (1965) (Harlan, J., ___________

    dissenting)).

    Plaintiffs assert CLB's contacts were sufficient to

    establish general jurisdiction because they are purposeful,

    frequent, intense, and successful. Although our decision

    must be based on a fact-specific evaluation of CLB's

    contacts, we are guided by the types of contacts deemed

    sufficiently continuous and systematic in other cases.

    We look to two of our previous cases in which the

    appellants argued, as plaintiffs do now, that general

    jurisdiction applied to an out-of-state seller. In both

    ____________________

    they disagree over whether it is appropriate to consider
    revenues other than those actually paid to CLB prior to the
    filing of the complaint. On this point we part company with
    the district court and think it reasonable to include amounts
    owed, but not yet paid, to CLB from orders placed by
    Massachusetts companies. Third, they arrive at different
    totals of the amounts owed, but not yet paid, to CLB because
    some orders were changed before the complaint date. For
    purposes of this analysis, we have included amounts paid to
    and ordered from CLB, but not cancelled before the date
    Noonan filed his complaint.

    -20- 20













    cases, the defendant had more continuous and systematic

    contact with the forum state than CLB had with Massachusetts.

    In both cases, we judged the contacts insufficient to permit

    an assertion of general jurisdiction.

    First, in Glater, we found that a manufacturer who ______

    advertised, employed eight sales representatives to

    distribute information, and sold products to distributors in

    the forum was not subject to general jurisdiction. See 744 ___

    F.2d at 217. Although CLB's selling efforts by its England-

    based sales-force represented substantial work, they were not

    as intense, active, and frequent as those of the Glater ______

    manufacturer's full-time sales representatives. Compare id. _______ ___

    at 214-15, 217 with Noonan II, 947 F. Supp. at 567-68; see _________ ___

    also supra notes 6 & 7. ____ _____

    In Donatelli, we found that ten years of providing _________

    league officials at exhibition hockey games, scouting,

    providing television broadcasts, and selling products bearing

    the National Hockey League (NHL) logo, taken together, did

    not meet the due process test. See Donatelli v. Nat'l Hockey ___ _________ ____________

    League, 708 F. Supp. 31, 35 (D.R.I. 1989) (reciting facts), ______

    reversed 893 F.2d 459 (1st Cir. 1990). Although CLB's ________

    contacts were arguably more intense than the NHL's contacts









    -21- 21













    in Rhode Island, its two-year history in Massachusetts is far

    less continuous than the ten years of activity in that case.9

    Having determined that sufficient minimum contacts

    to authorize general jurisdiction over CLB do not exist, we

    do not need to assess whether asserting jurisdiction would be

    reasonable under the gestalt factors. See Donatelli, 893 ___ _________

    F.2d at 471.





























    ____________________

    9. We note that in Keeton, the Supreme Court suggested that ______
    the distribution of 10-15,000 copies of a magazine in the
    forum state each month may not have been substantial enough
    to support general jurisdiction. 465 U.S. at 779. CLB's
    efforts were not as regular as those of Hustler Magazine's in
    New Hampshire, where Hustler had built up a subscription
    base.

    -22- 22













    (b) RJR Tobacco ___________

    Plaintiffs also argue that general jurisdiction

    over RJR Tobacco is proper under 3(d) and Mass. Gen. Laws

    ch. 223, 38. We will not, however, consider whether

    jurisdiction lies over RJR Tobacco because we do not agree

    with the premise that purportedly connects RJR Tobacco to

    this litigation. Cf. Hachikian v. Federal Deposit Ins. ___ _________ _____________________

    Corp., 96 F.3d 502, 504 (1996) (concluding that we may _____

    affirm the entry of summary judgment on any alternate ground

    made manifest by the record).

    While not disputing that it is the actions of RJR

    France, and not RJR Tobacco, that are put in issue by the

    allegations in their complaint, plaintiffs have nonetheless

    named RJR Tobacco as a defendant because (1) it, like RJR

    France, sells Winston cigarettes; and (2) it belongs to the

    same family of corporations as RJR Tobacco. These two

    assertions ignore the corporate form, and are patently

    insufficient to raise a claim involving an attribution of

    liability to RJR Tobacco under a veil-piercing theory in

    Massachusetts. Cf. Birbara v. Locke, 99 F.3d 1233 (1st Cir. ___ _______ _____

    1996) (discussing the stringent test for corporate veil-

    piercing in Massachusetts); Omni-Wave Elec. Corp. v. Marshall _____________________ ________

    Indus., 127 F.R.D. 644, 647 (D. Mass. 1989) (stating that the ______

    mere assertion that defendants are alter egos or joint

    ventures is not sufficient to withstand a motion to dismiss);



    -23- 23













    American Home Assurance Co. v. Sport Maska, Inc., 808 F. _____________________________ __________________

    Supp. 67, 73 (D. Mass. 1992) ("Piercing the corporate veil is

    permitted only where there is confused intermingling between

    corporate entities or where one corporation actively and

    directly participates in the activities of the second

    corporation, apparently exercising pervasive control.").

    B. Discovery Issues ____________________

    Plaintiffs contend that the district court abused

    its discretion in denying them permission to take

    jurisdictional discovery over defendants RJR Tobacco, R.J.

    Reynolds Tobacco International, Inc., R.J. Reynolds France,

    S.A., Lintas:Worldwide, Lintas:Paris, and Worldwide Brands,

    Inc. In addition, plaintiffs assert that the district court

    improperly limited discovery over CLB. We apply a

    deferential standard in reviewing the lower court's discovery

    rulings, reversing only if the orders were "plainly wrong and

    resulted in substantial prejudice to the aggrieved party."

    Crocker v. The Hilton Int'l Barbados, Ltd., 976 F.2d 797, 801 _______ _______________________________

    (1st Cir. 1992) (citing Santiago v. Fenton, 891 F.2d 373, 379 ________ ______

    (1st Cir. 1989)).

    (i) The Advertising and Tobacco Defendants ______________________________________

    The denial of plaintiffs' request for

    jurisdictional discovery as to the tobacco and advertising

    defendants was not an abuse of discretion. Throughout this

    litigation, plaintiffs have argued that the denial of this



    -24- 24













    request deprived them of the opportunity to ascertain the

    interrelationships among the defendants. Proving ties among

    the tobacco defendants or between Lintas:Paris and the

    tobacco defendants would not assist plaintiffs' cause absent

    a concomitant demonstration that Lintas:Paris availed itself

    of the Massachusetts forum. We have already ruled against

    plaintiffs on this point.

    (ii) Limitation of Discovery over CLB _________________________________

    Plaintiffs contend that if the district court had

    allowed them leeway to discover all contacts between CLB and

    Massachusetts throughout the litigation period, they would

    have been able to establish general jurisdiction over CLB.

    In its decision to deny jurisdiction over CLB, the district

    court posed the question, "Is a foreign corporation's contact

    with the forum to be measured at the time of the alleged tort

    . . . , at the time the Complaint is filed . . . , or at any

    time . . . ?" Noonan II, 947 F. Supp. at 571. Judge Stearns _________

    applied the middle approach, and limited Noonan's discovery

    requests to contacts through the date the complaint was

    filed. We agree with this ruling insofar as it rejects as

    irrelevant post-complaint contacts. Metropolitan Life Ins. _______________________

    Co. v. Robertson-Ceco Corp., 84 F.3d 560, 569-70 (2d Cir.) ___ ____________________

    ("In general jurisdiction cases, district courts should

    examine a defendant's contacts with the forum state over a

    period that is reasonable under the circumstances -- up to



    -25- 25













    and including the date the suit was filed -- to assess

    whether they satisfy the 'continuous and systematic'

    standard."), cert. denied, 117 S. Ct. 508 (1996). _____ ______

    Plaintiffs dispute this approach on the grounds of

    law and policy. They first contend that a majority of courts

    routinely analyze contacts with the forum based on evidence

    from both before and after the date of the complaint. None

    of the cases they cite in support of this argument, however,

    directly speaks to the question posed here. See Wheeler ___ _______

    Energy Corp. v. Metallgesellschaft AG, No. 91-214-SLR, 1993 _____________ ______________________

    U.S. Dist. LEXIS 20450 (D. Del. Jan. 4, 1993); American Home _____________

    Assurance, 808 F. Supp. 67; Kolikof v. Samuelson, 488 F. _________ _______ _________

    Supp. 881 (D. Mass. 1980); Mark v. Obear & Sons, 313 F. Supp. ____ ____________

    at 375. Moreover, all of these cases, at best, involve a

    court's inclusion of fiscal-year sales or revenue figures (in

    each case, from a survey of data that spans several

    proceeding years) in its minimum-contacts analysis. Finally,

    the majority approach is not as plaintiffs suggest. See ___

    Robertson-Ceco, 84 F.3d at 569 (surveying cases from the ______________

    Supreme Court and the Second, Fifth, and Ninth Circuits).

    Plaintiffs also claim that limiting discovery to

    the complaint date is unfair. They maintain that, under such

    a rule, an entity which causes an injury in Massachusetts

    from its non-forum based operations and thereafter chooses to

    enter the forum market could deny that jurisdiction over it



    -26- 26













    existed even though it enjoys the benefits of the forum and

    was, prior to market entry, on notice of the litigation.

    They also warn that undesirable exploitation of statute of

    limitations periods will result from limiting the contact

    analysis to the period before the complaint date. Savvy

    plaintiffs who wait until the end of the limitations period

    to maximize the chance of asserting jurisdiction will be

    rewarded for their dilatory tactics.

    Whatever merit such policy arguments might have,

    the central fact remains that the time the complaint is filed

    is the time at which the plaintiff urges the court to assert

    its authority over the defendant. It would be conceptually

    incoherent to permit the court to look to post-complaint

    contacts in proving that it had authority at a previous

    time.10 Therefore, while Noonan may have discovered

    ____________________

    10. Given our basis for rejecting plaintiffs' claims, we
    have considerable doubt about CLB's argument that the
    sufficiency of contacts for general jurisdiction should be
    assessed at the time of the alleged tort. Although Judge
    Stearns used the complaint date to bound the minimum contacts
    analysis, he appears to have agreed with CLB, positing that,
    "to the extent that foreseeability is a touchstone of due
    process[,] logic would measure general jurisdiction as of the
    date the tortious act is committed." Noonan II, 947 F. Supp. _________
    at 571. CLB argues the choice to forbear from the conduct
    that might cause the injury inspiring the suit can be made
    only at the time the tort is about to be committed. We note
    the foreseeability question is not whether the defendant
    should reasonably expect to be called into court but whether,
    given that the defendant has been called to court, the
    defendant would be surprised to find a particular court has __________
    called him. Asking this question from the perspective of the
    defendant at the time he allegedly committed the tort is
    likely premature because not until the complaint is filed is

    -27- 27













    additional contacts between CLB and Massachusetts had he been

    permitted to continue discovery throughout the litigation,

    such contacts have no bearing on the jurisdictional analysis.

    Accordingly, the district court did not abuse its discretion

    in ruling as it did.

    For the reasons stated above, the judgment of the

    district court is affirmed. Costs to appellees. affirmed. ________



































    ____________________

    the court asked to exercise its sovereignty.

    -28- 28






Document Info

Docket Number: 97-1132

Filed Date: 2/4/1998

Precedential Status: Precedential

Modified Date: 9/21/2015

Authorities (22)

Metropolitan Life Insurance Company v. Robertson-Ceco Corp.,... , 84 F.3d 560 ( 1996 )

Paul I. Murphy v. Erwin-Wasey, Inc. , 460 F.2d 661 ( 1972 )

Kimberly Crocker and Julian H. Crocker v. The Hilton ... , 976 F.2d 797 ( 1992 )

John Chaiken and Marilyn Chaiken v. Vv Publishing Corp. D/B/... , 119 F.3d 1018 ( 1997 )

John Clark Donatelli v. National Hockey League , 893 F.2d 459 ( 1990 )

International Shoe Co. v. Washington , 66 S. Ct. 154 ( 1945 )

Berry Gordy v. The Daily News, L.P. George Rush Tony Turner , 95 F.3d 829 ( 1996 )

Cathy Ann Glater v. Eli Lilly & Co. , 744 F.2d 213 ( 1984 )

Hachikian v. Federal Deposit Insurance , 96 F.3d 502 ( 1996 )

Birbara v. Locke , 99 F.3d 1233 ( 1996 )

United Electrical Radio and MacHine Workers of America (Ue).... , 987 F.2d 39 ( 1993 )

U.S.S. Yachts, Inc. v. Ocean Yachts, Inc. , 894 F.2d 9 ( 1990 )

The Keds Corp. v. Renee International Trading Corp. , 888 F.2d 215 ( 1989 )

Noonan v. Colour Library Books, Ltd. , 947 F. Supp. 564 ( 1996 )

United States v. Ilario M.A. Zannino , 106 A.L.R. Fed. 1 ( 1990 )

Wilbur Crane Eveland, III v. Director of Central ... , 843 F.2d 46 ( 1988 )

Hector Santiago v. Paul J. Fenton, Etc. , 891 F.2d 373 ( 1989 )

united-electrical-radio-and-machine-workers-of-america-v-163-pleasant , 960 F.2d 1080 ( 1992 )

Calder v. Jones , 104 S. Ct. 1482 ( 1984 )

Noonan v. Winston Co. , 902 F. Supp. 298 ( 1995 )

View All Authorities »