McDermott v. Marcus, Errico, Emmer & Brooks, P.C. , 775 F.3d 109 ( 2014 )


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  •           United States Court of Appeals
    For the First Circuit
    No. 13-2181
    WILLIAM M. MCDERMOTT,
    Plaintiff, Appellant,
    v.
    MARCUS, ERRICO, EMMER & BROOKS, P.C.,
    Defendant, Appellee.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF MASSACHUSETTS
    [Hon. Marianne B. Bowler, Magistrate Judge]
    Before
    Thompson, Circuit Judge,
    Souter, Associate Justice,*
    and Stahl, Circuit Judge.
    Philip H. Cahalin for appellant.
    Stephen J. Duggan and Edmund A. Allcock, with whom Lynch &
    Lynch and Marcus, Errico, Emmer & Brooks, P.C. were on brief, for
    appellee.
    December 29, 2014
    *
    The Hon. David H. Souter, Associate Justice (Ret.) of the
    Supreme Court of the United States, sitting by designation.
    THOMPSON, Circuit Judge. We are, once again, called upon
    to   interpret   and    apply    the    Massachusetts   consumer   protection
    statute, Mass. Gen. Laws ch. 93A ("Chapter 93A").               This case has
    humble origins:     a seemingly-simple dispute over several $25 late
    fees the Pondview Condominium trustees charged to one of their
    residents, appellant William McDermott ("McDermott"), after he
    didn't pay his condominium fees on time.              Unable to resolve the
    matter with McDermott, the trustees hired law firm appellee Marcus,
    Errico, Emmer and Brooks, P.C. ("MEEB"), to collect from McDermott.
    Soon enough, what began as a low-stakes disagreement quickly
    blossomed into wide-ranging litigation in the state and federal
    courts.     We are concerned here with the two-count complaint
    McDermott   filed      against   MEEB    in   the   federal   district   court.
    McDermott alleged that MEEB's collections activities violated both
    Chapter 93A and the federal Fair Debt Collection Practices Act, 15
    U.S.C. § 1692 et seq. ("FDCPA").
    A magistrate judge held a bench trial and initially found
    in McDermott's favor on both counts. She awarded McDermott $10,400
    on his Chapter 93A count, and $800 on the FDCPA claim.                    Both
    parties filed motions for reconsideration, following which the
    magistrate judge reversed in part, finding MEEB not liable under
    Chapter 93A, and leaving McDermott with only the $800 recovery
    under the FDCPA.
    McDermott's timely appeal followed.
    -2-
    I. BACKGROUND
    The magistrate judge1 issued a 203-page written decision
    following a six-day bench trial.             See McDermott v. Marcus, Errico,
    Emmer & Brooks, P.C., 
    911 F. Supp. 2d 1
    (D. Mass. 2012).                    We have
    no need to fully detail the extensive factual background in order
    to   decide    the    narrow   issues    before    us,    and   we    commend   the
    magistrate judge's thorough decision to the reader seeking a full
    run-down.      We need only sketch a rough outline of the goings-on,
    which we do based on the magistrate judge's factual findings, the
    vast majority of which are unchallenged on appeal.
    McDermott owned two units -- 104 and 105 -- at the
    Pondview       Condominiums,     a      19-unit     condominium        in    Lynn,
    Massachusetts.        Pondview's trustees (from now on collectively
    referred    to   as   "Pondview"),      as    permitted   by    the   condominium
    documents, required all unit owners to pay monthly assessments for
    the upkeep of common areas and facilities, along with several other
    types of monthly fees.2        Any assessments not paid on time incurred
    a late payment fee, which acted as a lien against the owner's unit.
    If Pondview had to turn the matter over to collections, the
    condominium documents allowed for the assessment of attorney's
    1
    At the outset of the case, the parties mutually agreed to
    the jurisdiction of a magistrate judge over all proceedings,
    including trial.
    2
    Monthly fees included a loan payback charge, which was
    "either part of a special assessment or a line item in [Pondview's]
    budget."
    -3-
    fees, late charges, and collection costs against the offending
    owner.
    McDermott lost his job in 2004.            He fell behind on his
    condominium fees for both units in July of that year, and the next
    month he fell behind on the late payment fees, too.              In September,
    McDermott agreed to pay two months of condominium and late fees for
    unit 105 (but not unit 104) by September 22.               Although McDermott
    ended up making payments for both units by September 22, this did
    not bring the accounts current because he did not pay all of the
    late fees.
    In    the     first     of      a    series    of     unfortunate
    misunderstandings, McDermott seems to have thought his September
    payments   brought       him   up-to-date.       Compounding     his   troubles,
    McDermott paid his October monthly assessment for unit 105 late,
    triggering another late fee.         He fell further behind in December.
    On   December     18,   Pondview    sent    McDermott      a   letter
    detailing how much he owed for unit 105.                The letter also told
    McDermott that, pursuant to the condominium documents, he was being
    charged $25 late fees for payments received after the 15th of the
    month during which each of the payments were due.3                According to
    Pondview, by the end of 2004 McDermott owed, including late payment
    fees, $346.62 on unit 105 and $380.33 for unit 104.                    McDermott,
    3
    The magistrate judge found that MEEB "was not involved in
    the decision to impose a $25.00 charge for delinquent loan payback
    charges or to change any policy to impose late fees."
    -4-
    however, let Pondview know that he disagreed with the late fee
    assessments and would not pay them.               By the time March 2005 rolled
    around, McDermott had not paid condominium fees, loan payback
    charges, or late fees for either unit for January, February, and
    March.
    Having apparently decided enough was enough, Pondview
    brought in MEEB to collect McDermott's debt.                     MEEB informed
    McDermott in a March 23, 2005 letter that he owed $1,495.61 on unit
    104, an amount it said encompassed collection costs and attorney's
    fees.        A separate letter with the same date told McDermott he owed
    $1,431.61 on unit 105.             McDermott, who does not appear to have
    lawyered-up by this point, stood by his refusal to pay.
    Over the approximately three-and-a-half years between
    April 2005 and September 2008, MEEB filed nine collection actions
    in Massachusetts state court against McDermott. McDermott retained
    counsel somewhere along the way (the exact date is not important
    here).           Five of MEEB's collection suits related to unit 105, and
    four related to unit 104.               Only two reached trial, but MEEB won
    them both and was awarded attorney's fees to boot.4
    During the course of its collection activities, and while
    litigation was ongoing, MEEB repeatedly contacted the mortgagees on
    each        of    McDermott's   units   without    his   knowledge   or   consent,
    4
    In one of these cases the state court awarded $14,000 in
    attorney's fees, approximately half of what MEEB had sought.
    -5-
    informed them of McDermott's delinquencies, and demanded payment
    directly     from    them.     When   asked    to   do   so,   the   mortgagees
    accommodated MEEB and paid the amounts requested. They then passed
    these costs on to McDermott by tacking them onto the outstanding
    mortgages.          Further,   MEEB   occasionally       contacted   McDermott
    directly, despite knowing he was represented by counsel.
    Displeased with MEEB's collection activities, McDermott
    filed suit against the firm in the federal district court for
    Massachusetts on February 3, 2009. His two-count complaint alleged
    a variety of violations of federal (the FDCPA) and state (Chapter
    93A) law.5
    Specifically, McDermott took issue with the wording of
    several collection letters, contending they "were deliberately
    misleading,     sporadic,      inconsistent,    confusing,     and   contained
    numerous errors and double billings."                He also alleged MEEB
    "consistently       and   deliberately   misleadingly,      confusingly,   and
    deceptively conflated its legal fees with condominium assessments
    in most of its communications concerning [his] debts," and made
    certain "oppressive and extortive" statements to him in violation
    5
    McDermott's complaint grounded federal jurisdiction on 28
    U.S.C. § 1331, as his was an action "arising under the
    Constitution, law, or treaties of the United States."      He also
    invoked the federal court's supplemental jurisdiction to decide his
    state-law-based Chapter 93A claims.      Although in an apparent
    typographical error McDermott's complaint cited the wrong statute
    for supplemental jurisdiction (the non-existent "28 U.S.C. § 1328"
    instead of 28 U.S.C. § 1367), MEEB has never asked the federal
    courts to decline the exercise of supplemental jurisdiction.
    -6-
    of the FDCPA.      McDermott further complained about MEEB's direct
    contacts with himself and his mortgagees. McDermott wrapped up his
    complaint by espousing his theory that MEEB ran up between $54,000
    and   $59,000     in   legal   fees   "by     its    deliberate,   intentional
    provocation of a dispute between Pondview and [himself] over $150
    in unlawful late fees and by its other, relentless, egregious,
    unfair, deceptive, false, misleading, oppressive, and abusive
    violations of the FDCPA."
    After trial, the magistrate judge found that although
    MEEB acted at all times in good faith and that none of its actions
    were deceptive, it nevertheless committed numerous violations of
    the FDCPA.      The details of each FDCPA violation are not important
    for our purposes, other than that the judge found none of them were
    in bad faith.6         The magistrate judge further determined that,
    pursuant   to    regulations    issued   by    the    Massachusetts   Attorney
    General, MEEB's FDCPA violations served as a basis for imposing
    liability under Chapter 93A, even though MEEB had not committed any
    unfair or deceptive acts.         In other words, she found the FDCPA
    violations constituted "per se" violations of Chapter 93A.                 She
    also found, however, that MEEB did not commit any unfair or
    deceptive acts that could give rise to Chapter 93A liability
    independent of the per se violations.           Ultimately, the magistrate
    6
    The magistrate judge also found some of McDermott's FDCPA
    claims, having been brought outside of the FDCPA's one-year
    limitations period, were barred as untimely.
    -7-
    judge awarded McDermott $800 under the FDCPA, and $10,400 for the
    Chapter 93A violations.
    MEEB subsequently filed a motion for reconsideration
    pursuant to Fed. R. Civ. P. 59(e).7            The magistrate judge reviewed
    a newly-decided case from the Massachusetts Supreme Judicial Court
    ("SJC")       interpreting     Chapter     93A,     Klairmont   v.      Gainsboro
    Restaurant, Inc., 
    987 N.E.2d 1247
    (Mass. 2013), determined her
    finding of per se Chapter 93A violations was incorrect as a matter
    of law, and vacated the judgment on that count.              See McDermott v.
    Marcus, Errico, Emmer & Brooks, P.C., 
    969 F. Supp. 2d 74
    (D. Mass.
    2013).       She did not disturb her findings with respect to MEEB's
    FDCPA       violations.      As   a   result   of    the   magistrate    judge's
    reconsideration, McDermott saw his recovery slashed from $11,200 to
    $800.
    Unsatisfied with this outcome, McDermott appealed to us.
    II. STANDARD OF REVIEW
    This case comes to us after a full bench trial, so we
    review the magistrate judge's factual findings for clear error.
    Smith v. F.W. Morse & Co., Inc., 
    76 F.3d 413
    , 420 (1st Cir. 1996).
    The clear error standard "constrains us from deciding factual
    issues anew."      
    Id. "[W]e may
    not disturb the [magistrate judge's]
    record-rooted findings of fact unless on the whole of the evidence
    7
    McDermott filed one too, but we need not discuss it as
    McDermott does not appeal its denial.
    -8-
    we reach the irresistible conclusion that a mistake has been made."
    
    Id. We afford
    this deference not just to straight-up findings of
    fact, but to any inferences drawn from them.            
    Id. Similarly, we
    defer to a magistrate judge's "findings regarding an actor's
    motivation" where they are "plausible."           
    Id. In sum,
    "we cannot
    second-guess the court's credibility determination[s]" following a
    bench trial.     Calderón-Ortega v. United States, 
    753 F.3d 250
    , 253
    n.1 (1st Cir. 2014).
    In stark contrast to factual findings, we afford no
    deference to the magistrate judge's legal conclusions, which we
    review de novo.    United States v. 15 Bosworth Street, 
    236 F.3d 50
    ,
    53 (1st Cir. 2001); 
    Smith, 76 F.3d at 420
    .                And because the
    magistrate judge granted MEEB's motion for reconsideration on legal
    grounds only (rather than after, say, a reevaluation of the facts),
    we review the legal conclusions undergirding that decision de novo,
    too.   See, e.g., Santiago v. Puerto Rico, 
    655 F.3d 61
    , 67 (1st Cir.
    2011) (applying de novo review where "the parties' arguments were
    directed to the underlying substantive issue (the propriety vel non
    of    summary   judgment)   rather   than   the   procedural    issue   (the
    desirability vel non of reconsideration)").
    III. DISCUSSION
    McDermott raises several discrete arguments in this
    appeal.    First and foremost, he says the magistrate judge erred
    when she snatched away his victory on the Chapter 93A count because
    -9-
    MEEB's FDCPA violations give rise to per se Chapter 93A liability,
    without the need of showing that they are unfair or deceptive.
    Next, he argues that the magistrate judge should have found MEEB
    violated the FDCPA by charging him excessive legal fees.                      Last but
    not least, and predicated upon the assumption that we will conclude
    MEEB is liable to him under Chapter 93A on some theory, McDermott
    takes the position that MEEB's violation of Chapter 93A entitles
    him to an award of multiple damages.                         Not surprisingly, MEEB
    disagrees with each of McDermott's arguments and asks us to affirm
    the magistrate judge's orders.
    We address these topics in turn.
    A. Chapter 93A Liability
    1.    The Basics and the Concept of Per Se Liability
    This    appeal       requires         us    to     interpret     and   apply
    Massachusetts consumer protection law as embodied in Chapter 93A.
    More specifically, we are called upon to look at the concept of
    "per se" Chapter 93A liability.                  We open with a primer on the
    statute, discuss the concept of per se violations, and finally
    address the parties' arguments on appeal.
    Because       McDermott's       Chapter      93A     arguments    implicate
    matters   of     state     law,     we     apply       the     substantive    law    of
    Massachusetts. See Dykes v. DePuy, Inc., 
    140 F.3d 31
    , 39 (1st Cir.
    1998)   ("When    facing    a     claim    that       does    not   arise   under   the
    Constitution or the laws of the United States, a federal court must
    -10-
    apply the substantive law of the forum in which it sits . . . .");
    see also O'Brien v. Skinner, 
    414 U.S. 524
    , 531 (1974) (recognizing
    that it is not the function of a federal court "to construe a state
    statute contrary to the construction given it by the highest court
    of a State").     This is so even where we are dealing with "a state-
    law   claim    brought    under    supplemental   jurisdiction,"        such    as
    McDermott's Chapter 93A claim.         
    Dykes, 104 F.3d at 39
    .
    The Massachusetts statute at issue here, Chapter 93A,
    straightforwardly declares that "[u]nfair methods of competition
    and unfair or deceptive acts or practices in the conduct of any
    trade or commerce are . . . unlawful."            Mass. Gen. Laws ch. 93A,
    § 2(a). "[T]he intent of the legislature" is that a court hearing
    a Chapter 93A claim will be "guided by the interpretations given by
    the Federal Trade Commission and the Federal Courts to section
    5(a)(1)   of     the     Federal    Trade    Commission     Act   (15    U.S.C.
    [§] 45(a)(1)), as from time to time amended."             Mass. Gen. Laws ch.
    93A, § 2(b).       The statute permits the Massachusetts Attorney
    General   to    implement    "rules   and    regulations    interpreting       the
    provisions" of Chapter 93A, but these "shall not be inconsistent
    with the rules, regulations and decisions of the Federal Trade
    Commission and the Federal Courts interpreting the provisions of
    the" Federal Trade Commission Act, "as from time to time amended."
    Mass. Gen. Laws ch. 93A, § 2(c).
    -11-
    Although Chapter 93A broadly prohibits "unfair" and
    "deceptive" conduct in trade or commerce, the statute does not
    spell out what specific actions make the grade.8         Doing so would
    not be feasible anyway because, as the SJC has observed, "[t]here
    is no limit to human inventiveness in this field."            Kattar v.
    Demoulas, 
    739 N.E.2d 246
    , 257 (Mass. 2000) (alteration in original)
    (internal    quotation   marks   omitted).      Thus,   whether   or   not
    particular conduct violates Chapter 93A is generally determined on
    a case-by-case basis.    See 
    id. Nevertheless, Massachusetts
    courts have recognized that
    violations of a limited number of statutes automatically give rise
    to liability under Chapter 93A.           See, e.g., Polaroid Corp. v.
    Travelers Indem. Co., 
    610 N.E.2d 912
    , 917 (Mass. 1993) (violation
    of state unfair claims settlement act, Mass. Gen. Laws ch. 176D,
    constitutes violation of Chapter 93A); Reddish v. Bowen, 
    849 N.E.2d 901
    , 906 (Mass. App. Ct. 2006) (same with respect to a home
    improvement contractor's violation of Mass. Gen. Laws ch. 142A).
    This automatic liability, which the parties refer to as per se
    liability, could be thought of as a species of strict liability.
    In the instances where the Massachusetts appellate courts have
    found per se Chapter 93A liability based on a statutory violation,
    such conclusion, as we discuss hereafter, was grounded on explicit
    statutory language.
    8
    Neither does the statute define "trade or commerce."
    -12-
    With respect to unfair claims settlement act violations
    like those addressed in Polaroid, per se Chapter 93A liability
    arises directly from the consumer protection act itself.            Chapter
    93A provides that "[a]ny person . . . whose rights are affected by
    another person violating the provisions of clause (9) of section
    three of chapter one hundred and seventy-six D [i.e., the unfair
    claims settlement act] may bring an action in the superior court."
    Mass. Gen. Laws ch. 93A, § 9(1). In accordance with this statutory
    text, the SJC has recognized that "[a] consumer asserting a claim
    under [Chapter] 93A, § 9, may recover for violations of [Chapter]
    176D, § 3, cl. 9, without regard to whether the violation was
    unlawful   under   [Chapter]   93A,   §   2,   because   of   the   explicit
    statement to that effect in [Chapter 93A,] § 9."              
    Polaroid, 610 N.E.2d at 917
    .     Thus, Chapter 93A itself established that an act
    that violates the unfair claims settlement act violates Chapter 93A
    as well.   Voilà, per se liability.
    But Chapter 93A's language is not the only way to get to
    per se liability:      it may also arise through the text of an
    independent statute, as in Reddish.        The statute at issue there,
    Chapter 142A, regulates home improvement contractors and provides
    that "[v]iolations of any of the provisions of this chapter shall
    constitute an unfair or deceptive act under the provisions of
    [Chapter 93A]."    Mass. Gen. Laws ch. 142A, § 17.       One of the act's
    provisions prohibits contractors from committing any "violation of
    -13-
    the building laws of the commonwealth."       Mass. Gen. Laws ch. 142A,
    § 17(10).     The Massachusetts Appeals Court has applied this plain
    language to conclude that a home improvement contractor's violation
    of   the   Massachusetts   building   code,   thanks   to    Chapter   142A,
    § 17(10), "constituted an unfair or deceptive act under [Chapter
    93A] by operation of [Chapter 142A,] § 17." 
    Reddish, 849 N.E.2d at 908
    .   Thus, Reddish points the way along this alternative path
    (i.e., the text of an independent statute) to per se Chapter 93A
    liability.
    Taken together, these cases demonstrate a recognition by
    the Massachusetts courts that the Commonwealth's Legislature has
    decreed that a limited number of certain statutory violations
    automatically violate the consumer protection act as well. Whether
    the per se liability comes about through language the Legislature
    incorporated directly into Chapter 93A referencing another statute
    (as is the case with Chapter 176D), or whether it arises from the
    text of an independent statute (keep Chapter 142A in mind), it is
    a clear directive by the Legislature that a violation of that
    particular statute constitutes an automatic violation of Chapter
    93A, without the need of showing the act was otherwise "unfair or
    deceptive" or occurred in "trade or commerce."              This concept is
    critical to our resolution of the arguments on appeal.
    -14-
    2.     Per Se Chapter 93A Liability After Klairmont
    We proceed to the parties' particular arguments about
    MEEB's per se Chapter 93A liability. The question they have placed
    before us is narrow:             although Chapter 93A is a statute of broad
    applicability, 
    Kattar, 739 N.E.2d at 257
    , in the wake of what they
    both       consider    to   be    the     key    case,    Klairmont       v.   Gainsboro
    Restaurant, Inc., 
    987 N.E.2d 1247
    (Mass. 2013), do FDCPA violations
    give rise to so-called per se liability under Chapter 93A, § 2?
    Because the parties have relied so extensively on Klairmont, an
    extended discussion of it is required in order to place the
    parties' arguments in context.              And, although the magistrate judge
    interpreted and applied Klairmont, we consider its import de novo.
    See Casavant v. Norwegian Cruise Line Ltd., 
    952 N.E.2d 908
    , 912
    (Mass. 2011) (finding that "the boundaries of what may qualify for
    consideration as a [Chapter 93A] violation is a question of law")
    (internal quotation marks omitted).9
    Klairmont    involved       the    alleged   wrongful       death   of   a
    college      student     who,     while    in     the    midst   of   a    cell    phone
    9
    Some years ago, we noted that a violation of the FDCPA is a
    per se violation of Chapter 93A. French v. Corporate Receivables,
    Inc., 
    489 F.3d 402
    , 403 n.1 (1st Cir. 2007). And before that, we
    stated that a violation of a federal consumer protection statute
    "constitutes a per se violation of Chapter 93A, § 2(a)." Barnes v.
    Fleet Nat'l Bank, N.A., 
    370 F.3d 164
    , 176 (1st Cir. 2004). These
    conclusory statements, devoid of substantive analysis or
    explanation, are not particularly helpful to our analysis here.
    Further, these cases were decided prior to Klairmont, which
    controls our interpretation of state law.
    -15-
    conversation, fell down a flight of steps at a 
    bar. 987 N.E.2d at 1251
    .        The stairway, it turned out, was a bad stairway.                Not only
    was the very "presence of the stairs . . . obscured with hanging
    vinyl        strips,"     
    id., the stairs
         themselves      violated       the
    Massachusetts building code in multiple respects. For example, the
    stairway was not equipped with a self-closing "fire-rated" door and
    landing at the top, there were no hand rails, and the riser and
    tread dimensions did not meet the building code's dimensional
    requirements.           
    Id. at 1253.
           Furthermore, the defendants10 had
    rebuilt the stairs years before the decedent's fall, yet when they
    did so they "failed to acquire a building permit or to comply with
    the building code."           
    Id. at 1253-54.
           Moreover, "the defendants
    knew     that    building    permits   and    a   change     in   use    permit   were
    required, as evidenced by the fact that the defendants filed, and
    then abandoned, multiple building permit and change in use permit
    applications."          
    Id. at 1254.
    The plaintiffs (decedent's parents) brought a Chapter 93A
    count premised solely on the defendant's noncompliance with the
    Massachusetts building code.11              See 
    id. at 1252.
               They grounded
    their Chapter 93A theory on the interplay between Chapter 93A, § 2
    and    940     C.M.R.    §   3.16(3)   --    an   Attorney    General      regulation
    10
    The bar itself and trustees of the legal entity that owned
    the real estate on which it was located.
    11
    They also brought general negligence claims, but those are
    not germane here.
    -16-
    declaring that a violation of a state statute providing for public
    health, safety, or welfare is itself a Chapter 93A violation.12 See
    
    id. In essence,
    the plaintiffs claimed the defendants were liable
    under Chapter 93A because they knew about the building code
    violations but failed to do anything about them.
    The defendants took a different tack.   They argued that
    940 C.M.R. § 3.16(3) should not be construed in such a way as to
    transform every act that violates a statute concerned with public
    health, safety, or welfare into a Chapter 93A violation because
    doing so would enshrine Chapter 93A as the "preeminent law of the
    Commonwealth."      
    Id. at 1254
    (internal quotation marks omitted).
    The defendants sought to convince the SJC that it was not enough
    for the plaintiffs to simply show a building code violation.
    Instead, the defendants urged, they must prove the defendants'
    complained-of acts were "unfair or deceptive" before the defendants
    could run afoul of Chapter 93A.     
    Id. 12 The
    regulation provides that
    an act or practice is a violation of [Chapter 93A], § 2
    if:
    . . .
    (3) It fails to comply with existing statutes, rules,
    regulations or laws, meant for the protection of the
    public's health, safety, or welfare promulgated by the
    Commonwealth or any political subdivision thereof
    intended to provide the consumers of this Commonwealth
    protection . . . .
    940 C.M.R. § 3.16(3).
    -17-
    Taking on these arguments, the SJC first noted that the
    "building code may qualify as a regulation meant for the protection
    of the public's health, safety, or welfare" that is of concern to
    940 C.M.R. § 3.16(3).          
    Id. at 1254
    -55 (internal quotation marks
    omitted).     Thus, in light of the Attorney General regulation, a
    violation    of     the   building    code   opens    a   defendant   up   to   the
    possibility of Chapter 93A liability.               See 
    id. at 1255
    ("[T]o the
    extent the defendants contend that as a matter of law, [Chapter
    93A] does not apply to claims premised on violations of the
    building code, we reject the argument.").
    Yet,    that    the     building      code   is   embraced    by   the
    "unquestionably broad" ambit of 940 C.M.R. § 3.16(3) does not by
    itself render its violation a per se violation of Chapter 93A.13
    
    Id. The reach
    of the regulation -- emanating as it does from the
    Attorney General rather than the Legislature -- is "bound by the
    scope of [Chapter] 93A, § 2(a)."             
    Id. This means
    that "under 940
    [C.M.R.] § 3.16(3) a violation of a law or regulation . . . will be
    a violation of [Chapter] 93A, § 2(a), only if the conduct leading
    to the violation is both unfair or deceptive and occurs in trade or
    commerce."     
    Id. By making
    this pronouncement, the SJC sharply
    limited the occasions on which an unlawful act will lead to
    13
    Indeed, the SJC noted in no uncertain terms that the trial
    judge "misstated the law when she said that 'the defendants'
    [b]uilding [c]ode violations were per se deceptive and unfair acts
    or practices.'" 
    Id. at 1255
    n.16 (emphasis added).
    -18-
    liability under Chapter 93A through operation of the Attorney
    General's regulations.
    The     SJC,   reiterating   that    "whether    the    particular
    violation or violations qualify as unfair or deceptive conduct is
    best discerned from the circumstances of each case," 
    id. (internal quotation
    marks omitted), proceeded to review the evidence in the
    record relevant to the plaintiffs' Chapter 93A claim.              First, it
    concluded the defendants' conduct was unfair and deceptive within
    the meaning of Chapter 93A because the defendants "consciously
    violated the building code for more than twenty years, thereby
    creating hazardous conditions in a place of public assembly where
    alcohol is served to commercial patrons."           
    Id. Next, the
    SJC
    concluded the unfair and deceptive conduct occurred in trade or
    commerce because the victim was the bar's patron at the time of his
    accident, and because "the defendants knowingly failed to acquire
    the required permits in order to avoid the expense of building code
    compliance to their restaurant and bar business."            
    Id. at 1256.
    Accordingly, the SJC found the defendants' conduct met both prongs
    of Chapter 93A.
    The     course   of   the    SJC's    analysis    in     Klairmont
    demonstrates exactly what it meant when it said that 940 C.M.R.
    § 3.16(3) is "bound" by the scope of Chapter 93A:                despite the
    regulation's broad wording purporting to do so, the Attorney
    General is not empowered to issue regulations rendering certain
    -19-
    statutory violations "per se" Chapter 93A violations.               Indeed, the
    SJC went out of its way to say that the trial judge got it wrong
    when she said the defendants' building code violations were per se
    violative of Chapter 93A.
    The lesson of Klairmont may be summed up as so:                   the
    Massachusetts Attorney General's regulatory authority to "make
    rules and regulations interpreting" Chapter 93A, § 2(a), Mass. Gen.
    Laws ch. 93A, § 2(c), does not extend so far as to permit her to
    allow    a   plaintiff   to    show   that    a   defendant   has   violated   an
    independent statute in lieu of satisfying Chapter 93A's substantive
    requirements of showing the complained-of act was both unfair and
    deceptive and that it occurred in trade or commerce.
    3.   Per Se Chapter 93A Liability and the FDCPA
    We come now to McDermott's arguments that MEEB's FDCPA
    violations result in per se Chapter 93A liability. He advances two
    separate, but related, grounds.
    First, using the federal statute as his starting point,
    McDermott observes the FDCPA states any act that violates its
    provisions also violates the Federal Trade Commission Act ("FTC
    Act").       According to McDermott, the FTC Act is Chapter 93A's
    federal equivalent.           By enacting Chapter 93A, he argues, the
    Massachusetts Legislature grafted federal consumer protection law,
    including the FDCPA, onto state law.              In his view, this means that
    -20-
    a violation of the FDCPA violates the FTC Act and, by extension,
    Chapter 93A.
    Second, McDermott focuses on a regulation promulgated by
    the Massachusetts Attorney General which is similar to the one
    addressed    in   Klairmont,   and    which     explicitly    provides   that
    violations of federal consumer protection law count as Chapter 93A
    violations.    See 940 C.M.R. § 3.16(4).         The FDCPA,   he maintains,
    is just such a consumer protection law.          In McDermott's view, and
    thanks to this regulation, one who violates the FDCPA necessarily
    violates Chapter 93A at the same time.
    Not so fast, says MEEB.         First, it does not contest the
    magistrate judge's finding that it committed FDCPA violations.
    But, in its eyes, the SJC's Klairmont opinion was explicit that
    even per se Chapter 93A violations are subject to a "trade or
    commerce"   requirement.       In    other   words,   a   so-called   per   se
    violation is not truly per se, as per se findings satisfy Chapter
    93A's first prong only (i.e., that the conduct at issue is unfair
    or deceptive).    A plaintiff (here, McDermott) still has the burden
    of proving the conduct occurred in the course of trade or commerce.
    Because all of its interactions with McDermott were related to its
    representation of Pondview in a private dispute, MEEB did not act
    in a "business context" with respect to McDermott and, therefore,
    did not act in "trade or commerce" when it violated the FDCPA.              It
    -21-
    follows, according to MEEB, that it may not be held liable under
    Chapter 93A.
    Notably, MEEB misunderstands McDermott's arguments as
    being limited solely to a claim that per se liability arises
    through the Attorney General regulation, 940 C.M.R. § 3.16(4).              As
    such, MEEB does not respond to McDermott's first argument that per
    se liability can also come from Chapter 93A's federal equivalent,
    the FTC Act.       Therefore, we will first turn our attention to
    McDermott's    argument    that   per   se   liability    arises   under    the
    Attorney General regulation, 940 C.M.R. § 3.16(4).
    i.     Attorney General Regulation
    In light of our discussion of Klairmont, McDermott's
    argument that per se Chapter 93A liability may be imposed by 940
    C.M.R. § 3.16(4) is easily disposed of.                  Although Klairmont
    involved   a   different    Attorney    General   regulation,      940   C.M.R.
    § 3.16(3), the two are substantially similar:
    Without limiting the scope of any other rule,
    regulation or statute, an act or practice is a
    violation of [Chapter 93A], § 2 if:
    . . .
    (3) It fails to comply with existing statutes,
    rules, regulations or laws, meant for the
    protection of the public's health, safety or
    welfare promulgated by the Commonwealth or any
    political subdivision thereof intended to
    provide the consumers of this Commonwealth
    protection; or
    (4) It violates the Federal Trade Commission
    Act, the Federal Consumer Credit Protection
    -22-
    Act or other Federal consumer protection
    statutes within the purview of [Chapter 93A],
    § 2.
    940 C.M.R. § 3.16.
    The regulation McDermott relies upon states that conduct
    which violates a federal consumer protection statute, like the
    FDCPA, also violates Chapter 93A.14           For our purposes, the only
    relevant substantive difference between Klairmont's regulation, 940
    C.M.R. § 3.16(3), and McDermott's, 940 C.M.R. § 3.16(4), is the
    source of law:      § 3.16(3) looks to state consumer protection law,
    while § 3.16(4) refers to federal consumer protection law. Compare
    940 C.M.R. § 3.16(3) (referring to Massachusetts statutes "intended
    to provide the consumers of this Commonwealth protection") with 940
    C.M.R.    §   3.16(4)   (referring   to     "Federal   consumer   protection
    statutes within the purview of [Chapter 93A], § 2").
    The logic underpinning Klairmont is clearly applicable
    here. We can conceive of no plausible rationale, and none has been
    suggested to us, for treating these two provisions differently
    14
    The parties take it for granted that the FDCPA is a "Federal
    consumer protection statute[] within the purview of" Chapter 93A,
    § 2, as required by the Attorney General regulation. 940 C.M.R.
    § 3.16(4). The district courts that have considered the issue have
    concluded that it is. See In re Pharm. Indus. Average Wholesale
    Price Litig., 
    491 F. Supp. 2d 20
    , 84 (D. Mass. 2007); Dean v.
    Compass Receivables Mgmt. Corp., 
    148 F. Supp. 2d 116
    , 119 (D. Mass.
    2001). The correctness of these holdings is confirmed by the text
    of the FDCPA itself, which sets forth one of its purposes as "to
    protect consumers against debt collection abuses."       15 U.S.C.
    § 1692(e).   Thus, we agree the FDCPA is a consumer protection
    statute for the purposes of Chapter 93A.
    -23-
    based solely on the origin of the specific consumer protection law
    with    which   each      is   concerned.     Indeed,     finding     Klairmont's
    reasoning inapplicable to § 3.16(4) would enshrine a distinction
    without a difference as a matter of Massachusetts law.                     This we
    refuse to do.
    We,    therefore,      conclude   that     just   as    the   scope   of
    § 3.16(3) is bound by the strictures of Chapter 93A, including the
    requirements of showing unfair and deceptive conduct occurring in
    trade or commerce, so too is § 3.16(4) limited by those same
    requirements.          Because the Attorney General is not permitted to
    regulate away these two requirements with respect to Chapter 93A
    claims based on violations of state consumer protection law, the
    Attorney General may not do likewise when the claimed violation
    arises    out     of    federal    consumer   protection      law.        Applying
    Klairmont's reasoning, we reject McDermott's argument that 940
    C.M.R. § 3.16(4) renders MEEB's violations of the FDCPA per se
    violative of Chapter 93A.
    ii.    Per Se Liability Through Federal Consumer
    Protection Law
    Reaching this conclusion does not settle the entire
    matter.   Although MEEB seeks to characterize McDermott's liability
    arguments as premised solely on the Attorney General regulation,
    McDermott has in fact also argued per se liability arises through
    Chapter 93A's incorporation of federal consumer protection law into
    state    law.      His     position   is    premised    on    the    notion   that
    -24-
    Massachusetts incorporated federal unfair competition law into
    state law when it enacted Chapter 93A.
    As it turns out, the FTC Act is quite similar to Chapter
    93A.   Like Chapter 93A, it provides that "unfair or deceptive acts
    or practices in or affecting commerce[] are . . . unlawful."                15
    U.S.C. § 45(a)(1); see also Mass. Gen. Laws ch. 93A, § 2(a)
    ("[U]nfair or deceptive acts or practices in the conduct of any
    trade or commerce are hereby declared unlawful.").            Chapter 93A's
    echo   of   the   FTC   Act's   language,    along   with   the    legislative
    directive that courts interpreting Chapter 93A are to be guided by
    the federal courts' interpretation of this statute, see Mass. Gen.
    Laws ch. 93A, § 2(b), are important indications that McDermott is
    on the right track.
    Decades ago, the SJC addressed the connection between
    federal     consumer    protection   law    and   Chapter   93A.      The   SJC
    announced with striking clarity that Massachusetts has "wholly
    incorporated" the FTC Act, 15 U.S.C. § 45(a)(1), into Chapter 93A.
    Slaney v. Westwood Auto, Inc., 
    322 N.E.2d 768
    , 773 n.8 (Mass.
    1975). Chapter 93A, it explained on another occasion, "was enacted
    in 1967, partly in response to [a Federal Trade Commission] policy
    to stop unfair practices on a State level before they become
    interstate problems."       Purity Supreme, Inc. v. Attorney General,
    
    407 N.E.2d 297
    , 301 (Mass. 1980).           To effectuate this underlying
    motivation, Chapter 93A "incorporates the extensive body of Federal
    -25-
    administrative and decisional law under the FTC Act, at least in so
    far as it relates to definitions of 'unfair' and 'deceptive.'" 
    Id. (internal citation
    omitted).       Lest there be any doubt that the SJC
    has changed its thinking over the years, it recently stated that
    Chapter 93A "defines unfair acts or practices by reference to
    interpretations of those terms in the Federal Trade Commission Act,
    15 U.S.C. § 45(a)(1) (2006), in which [Chapter] 93A has its roots."
    Kraft Power Corp. v. Merrill, 
    981 N.E.2d 671
    , 683 (Mass. 2013). It
    follows that, because Massachusetts has folded the FTC Act into
    Chapter 93A, unfair or deceptive conduct that violates the FTC Act
    also violates Chapter 93A.
    Having come this far, we turn to the next part of
    McDermott's argument, which is that per se liability arises through
    operation of the FDCPA.          The FDCPA explicitly provides that a
    violation of its provisions "shall be deemed an unfair or deceptive
    act   or   practice   in    violation    of"   the    FTC    Act.     15   U.S.C.
    § 1692l(a).
    At this point, it is helpful to recall our previous
    discussion    of   the     alternative   paths   to    per    se    Chapter   93A
    liability:     the text of Chapter 93A itself, or the text of an
    independent statute.         The FDCPA's language we just quoted is
    substantially similar to Mass. Gen. Laws ch. 142A's provision
    imposing per se Chapter 93A liability on home contractors for
    violations of Chapter 142A.        In other words, just as Chapter 142A
    -26-
    does with respect to Chapter 93A, the FDCPA establishes that an
    unfair debt collection act in violation of the FDCPA is a per se
    violation of the FTC Act.            And because Massachusetts has "wholly
    incorporated"     the   FTC    Act    and   its   interpretation   into   state
    consumer protection law, a violation of the FDCPA not only per se
    violates the FTC Act, it also constitutes a per se Chapter 93A
    violation.
    To drive the point home, we will make one more comparison
    to state law.     Although not cited by either party, Massachusetts
    has its own unfair debt collection statute, Mass. Gen. Laws ch. 93,
    § 49, which is entitled "Debt collection in an unfair, deceptive or
    unreasonable manner."         The statute reads as follows:
    [n]o one who is a creditor or an attorney for
    a creditor, or an assignee of a creditor, of a
    natural   person   present  or   residing   in
    Massachusetts   who   has  incurred   a   debt
    primarily for personal, family or household
    purposes shall collect or attempt to collect
    such debt in an unfair, deceptive or
    unreasonable manner.
    Mass. Gen. Laws ch. 93, § 49.           It goes on to list various actions
    that shall be "deemed unfair, deceptive or unreasonable."                    
    Id. Included is
    a prohibition against a debt collector "communicat[ing]
    directly   with   the   alleged       debtor   after   notification   from    an
    attorney representing such debtor that all further communications
    relative to the debt should be addressed to [that attorney]."
    Mass. Gen. Laws ch. 93, § 49(b).                  Finally, violations of the
    statute lead to Chapter 93A liability, as "[f]ailure to comply with
    -27-
    the provisions of this section shall constitute an unfair or
    deceptive act or practice under the provisions of chapter ninety-
    three A."   Mass. Gen. Laws ch. 93, § 49, cl. 7.
    Here, the magistrate judge found that MEEB violated the
    FDCPA by, among other things, contacting McDermott despite its
    awareness that he was represented by counsel.   Although McDermott
    has not advanced any claims under the state debt collection
    statute, it is clear that this particular FDCPA violation would
    have violated state debt collection law as well. And, by virtue of
    Chapter 93's clear language, it would have constituted an "unfair
    or deceptive act or practice" for Chapter 93A purposes.15      That
    MEEB's direct contact of McDermott would have led to per se Chapter
    93A liability under the state debt collection statute provides yet
    another reason for interpreting the similar language in the FTC Act
    and the FDCPA in the same way.
    Summing up, and although our analysis differs markedly
    from the magistrate judge's, we conclude MEEB's violations of the
    FDCPA constitute per se Chapter 93A violations by virtue of the
    unambiguous statutory language in the FDCPA and the FTC Act.   The
    15
    At first blush, Chapter 93 may not appear to provide for per
    se Chapter 93A liability because it does not address the trade or
    commerce requirement. Yet, Chapter 93 applies specifically to debt
    collectors. And a debt collector's business is, by definition,
    collecting debts. Although we need not decide the issue here, we
    would be hard-pressed to imagine why a debt collector who violates
    Chapter 93 would not be acting in trade or commerce with respect to
    the particular debtor.
    -28-
    SJC's Klairmont opinion does nothing to alter this reasoning, as
    Klairmont determined only that Attorney General regulations are
    bound by the scope of Chapter 93A.       Klairmont simply did not
    address per se Chapter 93A liability arising through an independent
    statute.   The magistrate judge, therefore, committed an error of
    law when she concluded that Klairmont required a separate "trade or
    commerce" finding in these circumstances.      Accordingly, to the
    extent that the magistrate judge vacated the judgment in favor of
    McDermott on his Chapter 93A claim, we reverse.16
    B. Excessive, Redundant, or Otherwise Unnecessary Attorney's Fees
    in Violation of the FDCPA
    McDermott next argues that the magistrate judge should
    have found that MEEB violated the FDCPA by charging and attempting
    to collect from him "excessive, redundant, or otherwise unnecessary
    attorney fees."   Appellant Br. at 23.   To get to this conclusion,
    16
    Before moving on, we note MEEB's contention that because
    certain FDCPA violations found by the magistrate judge occurred
    outside of the FDCPA's one-year limitations period, these
    "untimely" claims can not serve as the basis for Chapter 93A
    liability. The Massachusetts appellate courts have unambiguously
    held that a Chapter 93A claim is subject to Chapter 93A's four-year
    limitations period.     See Fine v. Huygens, DiMella, Shaffer &
    Assocs., 
    783 N.E.2d 842
    , 849 (Mass. App. Ct. 2003) (A Chapter 93A
    claim "need only be dismissed if, under [Chapter] 93A's four-year
    limitations period and the accrual date applicable to the
    particular [Chapter] 93A claim, it was not timely filed."). We,
    too, recognized this more than twenty years ago. See Tagliente v.
    Himmer, 
    949 F.2d 1
    , 6 (1st Cir. 1991) (distinguishing between
    statute of limitations applicable to claim of fraudulent
    concealment and Chapter 93A claim based upon the same underlying
    conduct). MEEB does not argue that any of its FDCPA violations are
    untimely under Chapter 93A.         Accordingly, its statute of
    limitations defense is without merit.
    -29-
    McDermott      first    cites    several      Massachusetts   cases    for   the
    proposition that charging excessive fees violates Massachusetts
    law.        Working from this premise, he directs our attention to
    language in the FDCPA which includes in its definition of unfair
    debt collection practices the "collection of any amount (including
    any interest, fee, charge, or expense incidental to the principal
    obligation) unless such amount is expressly authorized by the
    agreement creating the debt or permitted by law."                     15 U.S.C.
    § 1692f(1).17
    After setting forth this basic position, McDermott argues
    MEEB was obligated to prove at trial that its fees were reasonable.
    McDermott says MEEB is unable to do so because it violated Mass.
    Gen. Laws ch. 183A, which McDermott contends required it to send
    pre-suit      notices    to     McDermott's     mortgagees.     According     to
    McDermott, these notices were intended to allow the mortgagee to
    make up the mortgagor's deficiency, and therefore avoid a lawsuit.
    Per McDermott, had MEEB sent out the notices as required, then his
    mortgagees would have paid the debt in order to avoid suit.
    Therefore, he urges us to find that MEEB's failure to send out pre-
    17
    McDermott also argues that collection of excessive,
    redundant, and unnecessary fees "wrongfully cause[s] [a] debtor to
    incur avoidable costs" in violation of 15 U.S.C. § 1692f(5).
    Appellant Br. at 24. That section, however, renders it unlawful
    for a debt collector to "[c]aus[e] charges to be made to any person
    for communications by concealment of the true purpose of the
    communication." 15 U.S.C. § 1692f(5). McDermott makes no attempt
    to explain how this section applies to his avoidable costs theory.
    Accordingly, we do not consider it further.
    -30-
    suit notices resulted in MEEB filing unnecessary lawsuits and, by
    extension, charging him unnecessary fees.
    MEEB makes several responses to these arguments.                  The
    only one with which we need concern ourselves is MEEB's position
    that McDermott is attempting to raise a new legal theory on appeal.
    MEEB says that McDermott's theory at trial was consistent with the
    allegations in his Verified Complaint that MEEB was responsible for
    causing       an   "unreasonable,     unfair,      unlawful,    unexplained,    and
    retroactive change in Pondview's policy for the specific purpose of
    precipitating a dispute with McDermott in order to generate legal
    fees for MEEB."         Appellee Br. at 25.         Having failed to make those
    allegations        stick,    MEEB   says    McDermott     is   now    impermissibly
    "attempt[ing] to 'recast' his theory of liability solely under 15
    U.S.C.    §    1692f,    previously    having      asserted    that    the   alleged
    underlying conduct violated various other provisions of the FDCPA."
    
    Id. at 27.
    Having reviewed the record, we agree with MEEB that
    McDermott's 15 U.S.C. § 1692f(1) excessive fees theory has been
    advanced for the first time on appeal. Following the six-day bench
    trial, the magistrate judge ordered each side to submit a post-
    trial    brief     of   no   more   than    25    pages   detailing    their   legal
    positions and requests for findings of fact and rulings of law.
    McDermott filed a 37-page brief, which included a footnote seeking
    to incorporate by reference all other legal arguments it raised
    -31-
    throughout the history of this case.        See Pl's Post-Trial Brief,
    Dist. Ct. Docket Entry 60 at 2.      In a docket order, the magistrate
    judge allowed the oversized brief, with the exception of that
    footnote.    See Dist. Ct. Docket Entry 62.           McDermott has not
    appealed this particular ruling, so we will concentrate only on the
    theories McDermott espoused in his post-trial brief.
    From his opening line, McDermott took the position that
    he proved at trial that MEEB's "main objective" in its activities
    "was to run up its attorneys fees to Pondview, which Pondview then
    assessed    to   McDermott,   and   which   MEEB   then   collected   from
    McDermott's mortgagees in part."       Pl.'s Post-Trial Br. at 1.       He
    went on to reference 15 U.S.C. § 1692f(1), but that reference is in
    concert with 15 U.S.C. § 1692d, which prohibits debt collectors
    from "engag[ing] in any conduct the natural consequence of which is
    to harass, oppress, or abuse any person in connection with the
    collection of a debt." He then told the magistrate judge that MEEB
    violated these two statutes when
    it   engaged   in  a   convoluted   collection
    procedure     which     inevitably      caused
    miscommunication,   lack   of   communication,
    confusion,   and   acrimony   that   escalated
    litigation costs and served as a pretext for
    MEEB to evade its obligation under 15 U.S.C.
    § 1692h to apply payments of McDermott's debt
    as he directed and not to debts he disputed .
    . . and for MEEB to provide McDermott with
    communications    which     were    illegible,
    deceptive, and incomprehensible in violation
    of 15 U.S.C. §§ 1692d, 1692e, and 1692f.
    -32-
    
    Id. These arguments
    smack of Chapter 93A claims of unfair and
    deceptive conduct.      Indeed, the title of each and every subsection
    in McDermott's post-trial brief referred to MEEB's "bad faith."
    15 U.S.C. § 1692f(1), however, is aimed at something else
    entirely.     The statute prohibits attempts to collect any amount
    "unless such amount is expressly authorized by the agreement
    creating the debt or permitted by law."             15 U.S.C. § 1692f(1).
    Although McDermott successfully asserted claims that MEEB violated
    other provisions of the FDCPA, nowhere in his post-trial brief does
    he take the position that the amount of his debts were not
    authorized by the condominium agreement.18 Further, he did not even
    hint at the multi-step pathway to a § 1692f(1) violation that he
    advances in this appeal.          Instead, following trial McDermott
    focused his arguments on MEEB's alleged bad faith and intentional
    violations of federal and state law.
    In this Circuit, "it is a virtually ironclad rule that a
    party may not advance for the first time on appeal either a new
    argument    or   an   old   argument    that   depends   on   a   new   factual
    predicate."      Cochran v. Quest Software, Inc., 
    328 F.3d 1
    , 11 (1st
    Cir. 2003); see also United States v. Slade, 
    980 F.2d 27
    , 30 (1st
    Cir. 1992) ("It is a bedrock rule that when a party has not
    18
    As the magistrate judge noted in addressing one of
    McDermott's other arguments, "[i]t is not abusive to collect or
    charge the costs of an ordinary collection action where, as here,
    the condominium documents gave Pondview the ability to charge those
    costs to [McDermott]." 
    McDermott, 911 F. Supp. 2d at 77
    .
    -33-
    presented an argument to the district court, she may not unveil it
    in the court of appeals.").         Our review of the record leaves us
    with no doubt that McDermott's 15 U.S.C. § 1692f(1) liability
    theory in this appeal was never raised to the magistrate judge.
    Accordingly, we will not consider it further.
    C.   Multiple Damages for Willful or Intentional Conduct
    McDermott next says the magistrate judge should have
    multiplied the damages award thanks to MEEB's knowing violations of
    Chapter 93A.     Chapter 93A, § 9(3) requires a court to double or
    treble a plaintiff's damages if that court finds a defendant's
    violation of Chapter 93A was "a willing or knowing violation" of
    Chapter 93A, § 2.
    To get here, McDermott argues that the magistrate judge
    committed an error of law when she found MEEB was not obligated
    under   Mass.   Gen.   Laws   ch.   183A    to   send   pre-suit   notices   to
    McDermott's mortgagees. According to McDermott, had the magistrate
    judge gotten this legal ruling right, it would have provided a
    basis for finding that MEEB willfully or intentionally violated
    Chapter 93A since it was aware of his mortgagees' names and
    addresses, thereby bringing the damages multiplier into play.
    Separately, McDermott argues that the magistrate judge clearly
    erred when she considered the evidence and found MEEB's FDCPA
    violations (which resulted in per se Chapter 93A liability) were
    not in bad faith.       The judge, he says, should have found MEEB
    -34-
    willfully violated Chapter 93A and awarded multiple damages for
    that reason.
    MEEB    urges   us   to    affirm    the     magistrate       judge's
    determination that it did not act in bad faith.                  MEEB first says
    the magistrate judge was correct when she determined that MEEB
    didn't have to send any pre-suit notices under Chapter 183A. Thus,
    Chapter 183A provides no basis for imposing multiple damages in
    MEEB's view.      With respect to its purported bad faith, MEEB points
    out that the magistrate judge, in her initial decision, imposed per
    se Chapter 93A liability only, explicitly finding MEEB had not
    acted in bad faith or intentionally violated the law.                         This
    conclusion, MEEB asserts, was based on the evidence at trial and
    should not be uprooted on appeal.
    We see no basis for reversal on this record.
    1.    Chapter 183A
    The    interpretation     of     Chapter     183A's     requirements
    presents a legal question, which we review de novo.                 The specific
    provision   upon    which   McDermott      relies,     Chapter    183A,   §   6(c)
    contains the following relevant language:
    When any portion of the unit owner's share of
    the common expenses has been delinquent for at
    least sixty days . . . the organization of
    unit owners shall send a notice stating the
    amount of the delinquency to the unit owner by
    certified and first class mail.            The
    organization of unit owners shall also send a
    notice stating the amount of the delinquency
    to the fist mortgagee by certified and first
    class mail, provided, that the first mortgagee
    -35-
    has informed the organization of unit owners
    of its name and mailing address.
    Mass. Gen. Laws ch. 183A, § 6(c).
    The key language in this passage is the clear statement
    establishing that the notice requirement is triggered only if "the
    first mortgagee has informed the organization of unit owners of its
    name and mailing address."        
    Id. Per the
    unambiguous statutory
    language,   such   notice   by   the    mortgagee   essentially   allows   a
    mortgagee to "opt in" to the receipt of deficiency notices.          While
    McDermott argues that the evidence shows MEEB was aware of his
    mortgagee's identity and address, there is no evidence in the
    record that any mortgagee ever "informed" MEEB of this information,
    which is required to bring the statute into play.
    McDermott, without providing any convincing reason to do
    so, asks us to simply ignore this requirement and pick and choose
    to apply only that statutory language which benefits him.              But
    where, as here, a Massachusetts "statute is unambiguous, our
    function is to enforce the statute according to its terms."
    Reading Co-Op. Bank v. Suffolk Constr. Co., Inc., 
    984 N.E.2d 776
    ,
    780 (Mass. 2013).    We therefore decline McDermott's invitation to
    rewrite the statute to facilitate the outcome he desires.
    Accordingly, we conclude from the plain language of the
    statute that the magistrate judge did not commit an error of law in
    finding that MEEB was not required to send pre-suit notices to any
    mortgagee that had not informed MEEB of its name and address.
    -36-
    McDermott may not rely on Chapter 183A in an attempt to demonstrate
    that MEEB acted in bad faith.
    2.    MEEB's alleged bad faith
    McDermott     is   now   left      with    his     argument       that    the
    magistrate judge clearly erred when she found that MEEB did not
    intentionally violate Chapter 93A and that its actions were not
    motivated by bad faith, and again when she declined to award
    multiple damages.        "Ultimately, [Chapter] 93A ties liability for
    multiple damages to the degree of the defendant's culpability."
    
    Kattar, 739 N.E.2d at 259
    .         A reviewing court will only overturn a
    trial judge's finding in this regard if it was "clearly erroneous."
    
    Id. (citing Clegg
    v. Butler, 
    676 N.E.2d 1134
    , 1139 (Mass. 1997);
    see also 
    Smith, 76 F.3d at 420
    (Where a trial judge's finding as to
    "an actor's motivation" following a bench trial is "plausible,
    appellate review is at an end.").           McDermott faces an uphill climb
    on this claim, and he is unable to reach the summit.
    The    magistrate    judge     had    a    front-row       seat    to    each
    witness's testimony on direct and cross-examination over the course
    of   the   six-day     bench   trial.       Her      203-page   written       decision
    summarized       the   testimony     and       set     forth     her     credibility
    determinations.19 She concluded MEEB did not conduct itself in such
    19
    The magistrate judge made multiple findings in this regard.
    For example, she found McDermott's testimony about why he refused
    to pay certain assessments was "self serving" and "not credible,"
    and that his testimony that he did not receive a letter MEEB sent
    to him by certified and first-class mail was "not credible" too.
    -37-
    a manner as to intentionally pump up its legal fees, and that it
    was   instead   motivated    by     its    desire   to   zealously   represent
    Pondview's interests.       The magistrate judge further noted that in
    at least one instance, MEEB's incorrect statement about the amount
    owed by McDermott went in McDermott's favor (i.e., MEEB said he
    owed less than he really did), which supports her finding that MEEB
    was not simply trying to increase its legal fees.
    At the end of the day, the magistrate judge found that
    MEEB acted in good faith, that it did not willfully or knowingly
    violate Chapter 93A, and that its "conduct was neither unfair nor
    deceptive."     On this record, we are unable to say the magistrate
    judge's findings were clearly erroneous.             And in the absence of
    intentional or bad faith violations of Chapter 93A, MEEB is not
    liable for double or treble damages.
    IV.    CONCLUSION
    In light of the foregoing, the magistrate judge's order
    with respect to MEEB's Rule 59(e) motion to reconsider and/or alter
    and amend the judgment is hereby reversed to the extent the
    magistrate judge determined MEEB is not liable under Chapter 93A.
    We therefore remand this matter to the magistrate judge with
    instructions to reinstate the original judgment in McDermott's
    favor on his Chapter 93A count.           The magistrate judge's resolution
    The magistrate judge later commented that McDermott's "demeanor
    . . . markedly changed on cross examination."
    -38-
    of the parties' Rule 59(e) motions is affirmed in all other
    respects.   The parties shall bear their own costs.
    -39-