Sullivan v. National Football ( 1994 )


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  • September 29, 1994
    UNITED STATES COURT OF APPEALS
    FOR THE FIRST CIRCUIT
    No. 94-1031
    WILLIAM H. SULLIVAN II,
    Plaintiff - Appellee,
    v.
    PAUL TAGLIABUE, ET AL.,
    Defendants -Appellees.
    NATIONAL FOOTBALL LEAGUE, &
    MEMBERS OF THE NATIONAL FOOTBALL LEAGUE
    Defendants - Appellants.
    ERRATA SHEET
    The opinion of this  Court issued on September 16,  1994, is
    amended as follows:
    The caption  on  the coversheet  should read:   "William  H.
    Sullivan II,  Plaintiff - Appellee v. National Football League, &
    Members of the  National Football League."   "Paul Tagliabue,  et
    al., Defendants - Appellees" should be deleted.
    UNITED STATES COURT OF APPEALS
    FOR THE FIRST CIRCUIT
    No. 94-1031
    WILLIAM H. SULLIVAN II,
    Plaintiff - Appellee,
    v.
    NATIONAL FOOTBALL LEAGUE, &
    MEMBERS OF THE NATIONAL FOOTBALL LEAGUE
    Defendants - Appellants.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF MASSACHUSETTS
    [Hon. Edward F. Harrington, U.S. District Judge]
    Before
    Torruella, Circuit Judge,
    Coffin, Senior Circuit Judge,
    and Stahl, Circuit Judge.
    John Vanderstar, with whom Sonya D. Winner, Ethan M. Posner,
    Covington  &  Burling,  Jeremiah  T.  O'Sullivan,  Sarah   Chapin
    Columbia,  Choate,  Hall  &  Stewart,  Joseph  W.  Cotchett,  and
    Cotchett, Illston & Pitre were on brief for appellants.
    Joseph L. Alioto and Frederick P. Furth, with whom Angela M.
    Alioto,  Law Offices of Joseph L. Alioto, Alan R. Hoffman, Lynch,
    Brewer,  Hoffman & Sands, Bruce J. Wecker, Michael P. Lehmann and
    Furth, Fahrner & Mason, were on brief for appellees.
    September 16, 1994
    TORRUELLA, Circuit Judge.  The National Football League
    and twenty-one  organizations owning NFL franchises  (referred to
    collectively as  the "NFL")  appeal the judgment  entered against
    them  after a jury found that the NFL violated the antitrust laws
    by  restricting  owners of  member  football  clubs from  selling
    shares in their teams to the public.  Plaintiff-appellee, William
    H. Sullivan, former  owner of the  New England Patriots  football
    team  (the "Patriots"),  was awarded  a total  of $51  million in
    damages for the losses Sullivan incurred when he had to  sell the
    Patriots  to a  private buyer  after the  NFL prevented  him from
    offering 49%  of the team to  the public in the  form of publicly
    traded stock.  Because  several prejudicial errors were committed
    during the trial,  we vacate  the judgment and  remand for a  new
    trial.
    I.  BACKGROUND
    Under  Article 3.5  of the  NFL's constitution  and by-
    laws,  three-quarters of  the NFL  club  owners must  approve all
    transfers  of ownership  interests  in an  NFL  team, other  than
    transfers within a  family.  In conjunction with this  rule is an
    uncodified policy against  the sale of ownership  interests in an
    NFL  club to  the  public through  offerings  of publicly  traded
    stock.  The  members, however, retain  full authority to  approve
    any given transfer by a three-quarters vote  according to Article
    3.5.
    Sullivan  owned the Patriots  from the team's inception
    in  1959 until  October  of  1988.    When  Sullivan  formed  the
    -2-
    Patriots, he and his  partner sold non-voting shares of  the team
    to the public beginning in 1960.  At that time, the Patriots were
    in  the old American Football League  ("AFL"), which was separate
    from the NFL, and which had no policy against public ownership of
    teams.  In  1966, the AFL and  the old NFL  merged into a  single
    league.  Under  the terms of the merger, the  new NFL would adopt
    the old NFL's  policy against  public ownership.   The  Patriots,
    however, were allowed  to retain their level of  public ownership
    as a special exception to the rule under a grandfather clause.
    In 1976,  Sullivan sought to acquire  the publicly held
    shares of  the Patriots through a  merger of the club  into a new
    Sullivan-owned company.   Stockholders approved  the transfer and
    the  transaction  was  subsequently  consummated,  although  some
    shareholders   subsequently   brought   suit,   challenging   the
    sufficiency of the purchase  price.  After protracted litigation,
    the shareholders  obtained a  judgment requiring Sullivan  to pay
    them a higher price for their shares.  The Patriots then became a
    fully privately owned club.
    Sullivan  and his  son, Chuck  Sullivan, who  owned the
    stadium where the Patriots  played, began to experience financial
    difficulties  and increasing debt burdens in  the mid-1980s.  The
    Sullivans decided that  they needed to raise capital to alleviate
    their financial problems.   After the Boston Celtics professional
    basketball franchise made a public offering of 40% of the team in
    December  of 1986, the Sullivans decided to pursue a similar deal
    with the Patriots in order  to raise cash to cover some  of their
    -3-
    debts.
    On October  19, 1987, the Sullivans  met with Stephens,
    Inc.,  a small investment banking firm  in Little Rock, Arkansas.
    They discussed a  debt financing deal whereby Stephens would loan
    the  Sullivans  $80  million  dollars,  with  half going  to  the
    Patriots  and the  other half  to Chuck Sullivan's  company which
    owned the Patriots' stadium.   The Patriots' portion of  the loan
    would  be repaid out  of the proceeds  of the sale of  49% of the
    Patriots through the  offering of public stock.   Stephens agreed
    to  look into the possibility of arranging the deal, but informed
    the Sullivans that  they would  first have to  get NFL  approval.
    Sullivan ultimately never obtained NFL approval and the deal with
    Stephens never progressed beyond some preliminary discussions.
    At a meeting  of the  NFL owners on  October 27,  1987,
    Sullivan raised his  stock sale  idea with the  other owners  and
    asked  for  a modification  of  the NFL's  policy  against public
    ownership  to  allow for  certain  controlled  sales of  minority
    interests  in NFL  clubs.   Alternatively,  Sullivan requested  a
    waiver  from the  public  ownership policy  for his  contemplated
    public  offering  of  the   Patriots.    Sullivan's  request  was
    eventually tabled  at this meeting.   Discussions continued among
    the  owners  and, at  one point,  Sullivan counted  17 of  the 21
    owners needed for  approval as being in favor  of allowing him to
    make  his public  offering (seven  owners were  still undecided).
    Pete Rozelle, NFL Commissioner  at the time, told  Sullivans that
    he  was  not in  favor of  Sullivan's  proposals and  that league
    -4-
    approval was "very dubious."  Sullivan ultimately never asked for
    a vote on amending  the ownership policy or on waiving the policy
    for the Patriots,  and the NFL never held such  a vote.  Sullivan
    claims that he did not ask for a  vote because it would have been
    futile.
    In  October of  1988,  Sullivan sold  the Patriots  for
    approximately  $83.7  million to  KMS  Patriots  L.P. ("KMS"),  a
    limited  partnership owned  by  Victor Kiam  and Francis  Murray.
    Sullivan alleges that, absent  the NFL's public ownership policy,
    he  would have been able to retain  a majority share of a rapidly
    appreciating  asset with  a  high potential  for future  profits.
    Instead,  Sullivan asserts, he was forced to sell the Patriots at
    a depressed price to private buyers.
    On May 16, 1991, Sullivan  sued the NFL claiming  that,
    among other  things, the NFL  had violated the  Sherman Antitrust
    Act, 15 U.S.C.    1-2, by preventing him from selling  49% of the
    Patriots to the public  in an equity offering.   Sullivan alleged
    that, as a  result, he was forced  to sell the  entire team to  a
    private  buyer at a fire sale price  in order to pay off existing
    debts.  Prior  to trial, the district  court dismissed Sullivan's
    claim under    2 of the Sherman Act along  with various state law
    claims.   After  a trial  on Sullivan's  claim under    1  of the
    Sherman  Act, the  jury rendered  a verdict  for Sullivan  in the
    amount of  $38 million,  which the  judge  later reduced  through
    remittitur  to $17 million.   Pursuant to  15 U.S.C.    15, which
    provides for  treble damages for antitrust  violations, the court
    -5-
    entered a final judgment for Sullivan of $51 million.
    -6-
    II.  ANALYSIS
    The  NFL  has  raised  a number  of  issues  on  appeal
    concerning the application of   1 of the Sherman Act to the facts
    of this case, which, according to the NFL, entitle it to judgment
    as a matter  of law.  We address these issues first to see if the
    present case should be dismissed, and we ultimately conclude that
    it should  not.  We next  address the NFL's  allegations of trial
    error and we  find that several of them require  that we overturn
    the verdict in this case and order a new trial.
    The first  set of issues involves  the district court's
    denial of the NFL's motions for judgment as a matter of law under
    Fed. R.  Civ. P.  50.   We review the  court's decision  de novo,
    using the same stringent decisional standards that controlled the
    district court.  Gallagher v. Wilton Enterprises,  Inc., 
    962 F.2d 120
    , 125 (1st  Cir. 1992);  Hendricks & Assocs.,  Inc. v.  Daewoo
    Corp., 
    923 F.2d 209
    , 214 (1st Cir. 1991).  Under these standards,
    judgment for the NFL can only be ordered if  the evidence, viewed
    in the light most  favorable to Sullivan, points so  strongly and
    overwhelmingly  in favor of the NFL, that a reasonable jury could
    not have arrived at a verdict for Sullivan.  Gallagher,  
    962 F.2d at 124-25
    ; Hendricks, 
    923 F.2d at 214
    .
    III.  ISSUES ALLEGEDLY REQUIRING JUDGMENT FOR THE NFL
    A.  Lack of Antitrust Injury
    To establish  an antitrust violation  under   1  of the
    Sherman Act, Sullivan must prove that  the NFL's public ownership
    policy is "in  restraint of  trade."  Monahan's  Marine, Inc.  v.
    -7-
    Boston Whaler, Inc., 
    866 F.2d 525
    , 526  (1st Cir. 1989).   Under
    antitrust  law's  "rule  of  reason,"  the  NFL's  policy  is  in
    restraint  of trade if the anticompetitive  effects of the policy
    outweigh the policy's legitimate business justifications.  
    Id.
     at
    526-27 (citing  Business Electronics Corp.  v. Sharp  Electronics
    Corp., 
    485 U.S. 717
    , 723 (1988)).  Anticompetitive effects, more
    commonly referred to as  "injury to competition" or "harm  to the
    competitive  process," are  usually  measured by  a reduction  in
    output  and  an  increase  in  prices  in  the  relevant  market.
    National Collegiate  Athletic Ass'n v. Board of  Regents of Univ.
    of  Okla., 
    468 U.S. 85
    , 104-07 (1984) ("Restrictions on price and
    output  are the  paradigmatic examples  of restraints  of trade")
    (hereinafter   "NCAA");   Chicago   Professional    Sports   Ltd.
    Partnership v. National Basketball Association, 
    961 F.2d 667
    , 670
    (7th Cir.),  cert. denied,  
    113 S. Ct. 409
     (1992).   Injury  to
    competition has also  been described more  generally in terms  of
    decreased efficiency in the marketplace  which negatively impacts
    consumers.   Town of Concord v.  Boston Edison Co.,  
    915 F.2d 17
    ,
    21-22  (1st  Cir.  1990),  cert.  denied,  
    499 U.S. 931
     (1991);
    Interface Group, Inc. v. Massachusetts Port Auth., 
    816 F.2d 9
    , 10
    (1st Cir. 1987).   Thus, an action harms the  competitive process
    "when it obstructs the achievement of competition's basic goals -
    - lower  prices, better  products, and more  efficient production
    methods."  Town of Concord, 
    915 F.2d at 22
    .
    The jury determined in this case, via a special verdict
    form,  that the relevant market is the "nationwide market for the
    -8-
    sale and purchase of ownership interests in the National Football
    League member clubs, in general, and in the New England Patriots,
    in particular."   The jury went on to find  that the NFL's policy
    had an "actual harmful effect" on competition in this market.
    The  NFL  argues  on   appeal  that  Sullivan  has  not
    established the  existence of any injury to competition, and thus
    has not established a  restraint of trade that can  be attributed
    to  the NFL's ownership policy.  The league's attack is two-fold,
    asserting (1)  that NFL clubs do not  compete with each other for
    the sale of ownership interests in their teams so there exists no
    competition  to be injured in  the first place;  and (2) Sullivan
    did not present sufficient evidence of injury to competition from
    which  a reasonable  jury could  conclude that  the  NFL's policy
    restrains   trade.    Although   we  agree  with   the  NFL  that
    conceptualizing the  harm to competition  in this case  is rather
    difficult, precedent and deference to the jury verdict ultimately
    require us to reject the NFL's challenge to the finding of injury
    to competition.
    Critically, the  NFL does  not challenge on  appeal the
    jury's   initial  finding   of   the  relevant   market  and   no
    corresponding challenge was raised  at trial.1  As a  result, the
    1   The  NFL  argues in  passing  that certain  expert  testimony
    related to the relevant  market issue was inherently unreasonable
    and thus could  not support the  jury's relevant market  finding.
    We  do not  consider this  passing argument  to be  sufficient to
    raise the relevant market  issue on appeal as matters  averted to
    in  a  perfunctory  manner,   unaccompanied  by  some  effort  at
    developed  argumentation, are  deemed waived  on appeal.   United
    States  v. Innamorati, 
    996 F.2d 456
    , 468 (1st  Cir. 1993).  More
    importantly, the NFL  did not challenge the relevant market issue
    -9-
    NFL faces  an uphill battle in  its attack on the  presence of an
    injury  to competition.  Given the existence of a relevant market
    for ownership interests in NFL teams, it is reasonable to presume
    that  a  policy  restricting  the  buying  and  selling  of  such
    ownership interests injures competition in that market.   The NFL
    nevertheless maintains that NFL teams do not compete against each
    other  for  the sale  of their  ownership  interests, even  if we
    accept that a market exists for such ownership interests.
    1.  No Competition Subject to Injury as Matter of Law
    The  NFL correctly  points out  that member  clubs must
    cooperate in  a variety of ways, and may do so lawfully, in order
    to  make  the  football league  a  success.    See United  States
    Football League v.  National Football League, 
    842 F.2d 1335
    , 1372
    (2d Cir. 1988); Los Angeles Memorial Coliseum  Comm'n v. National
    Football League, 
    726 F.2d 1381
    , 1391-92 (9th Cir.), cert. denied,
    
    469 U.S. 990
     (1984) (hereinafter "L.A. Coliseum"); North American
    Soccer  League v. National  Football League, 
    670 F.2d 1249
    , 1251
    (2d  Cir.),  cert.  denied,  
    459 U.S. 1074
      (1982)  (hereinafter
    "NASL").   On the  other hand,  it is  well established  that NFL
    clubs also compete  with each other,  both on and off  the field,
    for  things like  fan  support, players,  coaches, ticket  sales,
    local  broadcast revenues,  and the  sale of  team paraphernalia.
    Mid-South Grizzlies  v. National  Football League, 
    720 F.2d 772
    ,
    in  either its  directed  verdict motion  or  in its  motion  for
    judgment  as a  matter of law.   We  will not  consider arguments
    which  could have been, but were not, advanced below.  Domegan v.
    Fair, 
    859 F.2d 1059
    , 1065 (1st Cir. 1988).
    -10-
    786-87 (3d Cir. 1983),  cert. denied, 
    467 U.S. 1215
      (1984); L.A.
    Coliseum, 726 F.2d at  1390, 1393, 1395, 1397.   The question  of
    whether competition  exists between NFL  teams for sale  of their
    ownership interests, such that the NFL's ownership policy injures
    this  competition, is  ultimately a  question of  fact.   The NFL
    would have us find, however, that,  as a matter of law, NFL teams
    do not compete against each other for the sale of their ownership
    interests.  We decline to make such a finding.
    The NFL  relies on  a series  of cases  which allegedly
    stand for the "well established" rule that a professional  sports
    league's  restrictions on who may  join the league  or acquire an
    interest in a member club do not  give rise to a claim under  the
    antitrust laws.   Seattle  Totems Hockey  Club, Inc. v.  National
    Hockey League, 
    783 F.2d 1347
     (9th Cir.), cert. denied,  
    479 U.S. 932
      (1986); Fishman v. Estate  of Wirtz, 
    807 F.2d 520
     (7th Cir.
    1986); Mid-South Grizzlies,  720 F.2d at  772; Levin v.  National
    Basketball Ass'n, 
    385 F. Supp. 149
     (S.D.N.Y. 1974).  These cases,
    all involving a professional  sport's league's refusal to approve
    individual  transfers of  team ownership or  the creation  of new
    teams,  do  not  stand for  the  broad  proposition  that no  NFL
    ownership policy  can injure competition.   See, e.g.,  NASL, 670
    F.2d at  1259-61 (finding  that the  NFL's policy against  cross-
    ownership  of  NFL  teams  and  franchises  in  competing  sports
    leagues, which  also effectively barred certain  owners who owned
    other  sports  franchises  from  purchasing  NFL  teams,  injured
    competition between the NFL and competing sports leagues and thus
    -11-
    violated   1 of the Sherman Act).
    None  of the  cases  cited by  the  NFL considered  the
    particular relevant market  that was  found by the  jury in  this
    case or a league policy against public ownership.  Seattle Totems
    and   Mid-South   Grizzlies  considered   potential  inter-league
    competition   when   a   sports   league   rejected   plaintiffs'
    applications for new league franchises.  Seattle Totems, 783 F.2d
    at 1349-50;  Mid-South  Grizzlies, 720  F.2d  at 785-86.    Those
    decisions found  no injury to competition  because the plaintiffs
    were not competing with the defendant sports leagues, but rather,
    were seeking to join those leagues.   Seattle Totems, 783 F.2d at
    1350;  Mid-South  Grizzlies,  720  F.2d  at  785-86.    Mid-South
    Grizzlies left open  the possibility that  potential intra-league
    competition  between NFL football  clubs could  be harmed  by the
    NFL's action, but found  that the plaintiff in that  case had not
    presented sufficient evidence of harm to  such competition.  Mid-
    South Grizzlies, 720 F.2d at 786-87.
    The Fishman  and  Levin cases  concerned  the  National
    Basketball  Association's  ("N.B.A.")  rejection  of  plaintiffs'
    attempts to  buy an existing team.   Fishman, 807 F.2d at 525-31;
    Levin,  
    385 F. Supp. at 150-51
    .   Those cases also  based their
    finding that there was no injury to  competition on the fact that
    the  plaintiffs were seeking  to join  with, rather  than compete
    against, the  N.B.A.   Fishman, 807  F.2d at  544; Levin, 
    385 F. Supp. at 152
    .    Neither case  considered  whether  competition
    between teams for investment capital was injured.  As pointed out
    -12-
    in Piazza v.  Major League  Baseball, 
    831 F. Supp. 420
      (E.D.Pa.
    1993),   Fishman   explicitly   recognized   the   potential  for
    competition in  the market for  ownership of teams,  although the
    plaintiff  had  failed to  raise  the  issue,  and  Levin  simply
    presumed, incorrectly, that there  could never be any competition
    among league  members.  Piazza,  
    831 F. Supp. at
    430-31 &  n.16
    (citing Fishman, 807 F.2d at 532 n.9; and Levin, 
    385 F. Supp. at 152
    ).
    The  important distinction  to make  between the  cases
    cited by  the NFL  and the  present case  is  that here  Sullivan
    alleges that the NFL's  policy against public ownership generally
    restricts  competition  between  clubs  for  the  sale  of  their
    ownership interests,  whereas  in  the  aforementioned  cases,  a
    league's refusal to  approve a  given sale transaction  or a  new
    team  merely  prevented  particular outsiders  from  joining  the
    league,  but   did  not  limit  competition   between  the  teams
    themselves.   To put it  another way, the  NFL's public ownership
    policy allegedly does  not merely prevent the  replacement of one
    club owner with another -- an action having little evident effect
    on  competition --  it compromises  the entire  process by  which
    competition for club ownership occurs.2
    2   This same argument  distinguishes cases cited by  the NFL for
    the  proposition that  a franchisor's  disapproval of  a proposed
    sale of  a franchise does not  give rise to  an antitrust injury.
    See  Kestenbaum v. Falstaff Brewing Corp., 
    514 F.2d 690
     (5th Cir.
    1975), cert.  denied, 
    424 U.S. 943
      (1976); McDaniel  v. General
    Motors  Corp.,  
    480 F. Supp. 666
     (E.D.N.Y.  1979).   Individual
    decisions to  block the sale of a  franchise do not implicate the
    harm  to competition that is  caused by a  policy restricting all
    sales of a certain type of  ownership interest.  Only the  broad-
    -13-
    We take a moment to briefly address a related  argument
    raised by  the NFL to  the effect  that NFL clubs  are unable  to
    conspire  with each other  under   1  of the  Sherman Act because
    they  function as a single enterprise in relation to the league's
    public  ownership  policy.    The NFL  asserts  that  the Supreme
    Court's holding  in Copperweld Corp. v.  Independence Tube Corp.,
    
    467 U.S. 752
      (1984),  controls  the  facts  of  this  case  and
    overturns  prior caselaw holding that NFL clubs do not constitute
    a single enterprise but rather,  are separate entities which were
    capable  of conspiring  with each  other  under    1.   See  L.A.
    Coliseum, 726 F.2d at 1387-90; NASL, 670 F.2d at 1256-58.
    We  do  not  agree   that  Copperweld,  which  found  a
    corporation and  its  wholly  owned subsidiary  to  be  a  single
    enterprise  for purposes  of    1, Copperweld,  
    467 U.S. at 771
    ,
    applies  to the facts of this case or affects the prior precedent
    concerning  the NFL.  See McNeil v. National Football League, 
    790 F. Supp. 871
    , 879-80 (D.Minn.  1992) (holding that Copperweld did
    not apply to  the NFL and its member clubs  and finding the clubs
    to be separate  entities capable of  conspiring together under
    1).   Copperweld's holding turned on the fact that the subsidiary
    of a corporation, although  legally distinct from the corporation
    itself, "pursue[d] the  common interests of the whole rather than
    interests  separate  from  those   of  the  corporation  itself."
    Copperweld,  
    467 U.S. at 770
    .   As  emphasized in  City  of Mt.
    based  policy   has  the  potential  to   compromise  the  entire
    competitive process  for the buying  and selling of  a good in  a
    relevant market.
    -14-
    Pleasant,  Iowa v.  Associated Elec. Co-op.,  Inc., 
    838 F.2d 268
    (8th Cir. 1988), upon which the NFL relies for the application of
    Copperweld  to this  case,  the critical  inquiry is  whether the
    alleged  antitrust conspirators  have a  "unity of  interests" or
    whether, instead,  "any of  the defendants has  pursued interests
    diverse from  those of  the cooperative  itself."  
    Id. at 274-77
    (defining "diverse" as "interests which tend to show that any two
    of  the  defendants  are,  or  have  been,  actual  or  potential
    competitors").    As we  have  already  noted, NFL  member  clubs
    compete in several ways off the field, which itself tends to show
    that the teams pursue diverse interests and thus are not a single
    enterprise under   1.
    Ultimately,  the NFL's Copperweld challenge is subsumed
    under the question of whether  or not the evidence can support  a
    finding that NFL teams compete against each other for the sale of
    their  ownership interests.   Proof  of such  competition defeats
    both  the  NFL's  challenge to  the  existence  of  an injury  to
    competition  and   the   NFL's  Copperweld   argument  as   well.
    Insufficient proof  of such competition would  require a judgment
    in  favor of the NFL anyway, regardless of the implications under
    Copperweld.  As we  discuss below, the jury's finding  that there
    exists  competition  between  teams  for the  sale  of  ownership
    interests was based on sufficient evidence.
    2.  Insufficient Evidence of Harm to Competition
    The   NFL  contends  that   Sullivan  did  not  present
    sufficient evidence concerning: (1) the existence of  competition
    -15-
    between NFL clubs  for the sale of ownership  interests, or (2) a
    decrease in output,  an increase in prices,  a detrimental effect
    on  efficiency or other incidents  of harm to  competition in the
    relevant market, from which a reasonable jury could conclude that
    the NFL's policy injured competition.  Although we agree that the
    evidence  of all these factors  is rather thin,  we disagree that
    the evidence  is too thin to support a jury verdict in Sullivan's
    favor.
    With   respect  to   evidence  of   the  existence   of
    competition  for   the  sale  of  ownership   interests,  one  of
    Sullivan's experts, Professor Roger  Noll, testified that "one of
    the ways in which the NFL exercises monopoly power in the  market
    for  the franchises and ownership  is by excluding certain people
    from owning  all or part --  any type part of  an NFL franchise."
    Dr.  Noll explained that this "enables a group of owners, in this
    case, you only need eight owners,  to exclude from the League and
    from  competing with  them, people  who  might be  more effective
    competitors than they are."   The record also contains statements
    from several NFL owners which could reasonably be interpreted  as
    expressions of concern about their  ability to compete with other
    teams  in the market for  investment capital in  general, and for
    the  sale of  ownership interests  in particular.    For example,
    Arthur  Rooney II of the  Pittsburgh Steelers stated  in a letter
    that  he did not "believe  that the individually  or family owned
    teams  will  be able  to compete  with the  consolidated groups."
    Ralph  Wilson of the  Buffalo Bills stated  that big corporations
    -16-
    should not own teams because it gives them an "unfair competitive
    advantage" over other teams  since corporations will funnel money
    into  the  team and  make it  "more  competitive" than  the other
    franchises.   Former NFL Commissioner Pete  Rozelle admitted that
    similar sentiments had been expressed by NFL members.
    Although   it   is  not   precisely   clear  that   the
    "competition"  about   which  Noll,   Rooney,  and  Wilson   were
    discussing  is  the same  competition at  issue  here --  that is
    competition for the sale  of ownership interests -- a  jury could
    reasonably interpret these statements as expressing a belief that
    the competition  exists between teams  for the sale  of ownership
    interests.    The statements  of the  two  NFL owners  imply that
    greater access  to  capital  for all  teams  will  put  increased
    pressure on some teams  to compete with others for  that capital,
    and  all   the  statements  reveal  that   the  ownership  rules,
    particularly  the  rule against  public  ownership,  is the  main
    obstacle  preventing such  access.   The  fact that  ownership by
    "consolidated  groups"  is not  necessarily  the  same as  public
    ownership  does  not  affect   the  conclusion  that  teams  face
    competitive   pressure  in  selling   their  ownership  interests
    generally to whoever  might buy them.  We also note that evidence
    of  actual, present competition is  not necessary as  long as the
    evidence shows that the potential for competition exists.  See L.
    A.  Coliseum,  726  F.2d  at  1394  (discussing  significance  of
    potential  competition, especially where challenged policy limits
    such  competition so  that it  is not evident  in practice).   It
    -17-
    would  be   difficult  indeed  to  provide   direct  evidence  of
    competition when the NFL effectively prohibits it.
    The  NFL  focusses  on  the fact  that  Professor  Noll
    testified that many of the purchasers of Patriots' stock would be
    New England  sports fans and others in the New England area.  The
    NFL points  out that other  NFL teams would not  compete with the
    Patriots for the sale of stock to their own fans.   This argument
    slightly  distorts Professor  Noll's testimony.   Professor  Noll
    stated that local  souvenir buyers  would be one  portion of  the
    market for Patriots stock.  Professor Noll also testified several
    times  that other investors would buy Patriots stock as well, for
    investment  purposes.  Noll's point was  that the souvenir buyers
    would serve to bid up the price of the stock above what the price
    would  normally be if  the Patriots were a  regular company.  His
    testimony  did not  preclude  a finding  that  NFL teams  compete
    against  each  other  for  investment  capital via  the  sale  of
    ownership interests.
    The record  also  contains sufficient  evidence of  the
    normal incidents of injury to competition from the NFL's policy -
    - reduced output, increased prices,  and reduced efficiency -- to
    support the  jury's verdict.   As  Dr. Noll  pointed  out in  his
    testimony, the NFL's policy "excludes individuals . . . who might
    want to own a  share of stock  in a professional football  team."
    Several  NFL  officials  themselves  admitted   that  the  policy
    restricts  the market  for  investment capital  among NFL  teams.
    There  is thus  little dispute  that  the NFL's  ownership policy
    -18-
    reduces the available output of ownership interests.
    The NFL is correct that, in one sense, the overall pool
    of potential output is fixed because there are  only 28 NFL teams
    and, although their  value may fluctuate,  the quantity of  their
    ownership interests cannot.   However, the NFL's public ownership
    policy completely  wipes out a certain type of ownership interest
    -- public  ownership of stock.  By restricting output in one form
    of ownership, the NFL is thereby reducing the output of ownership
    interests  overall.    In  other  words,  the  NFL  is  literally
    restricting the output of a product -- a share in an NFL team.
    There  was considerable testimony  concerning the price
    effects  of the NFL policy.  Both of Sullivan's experts testified
    that the policy depressed the price of ownership interests in NFL
    teams because NFL franchises would normally command  a premium on
    the  public market relative to their value in the private market,
    which is all that  the league currently permits.   Professor Noll
    testified that fan loyalty  would push up the price  of ownership
    interests  if  sales to  the public  were  allowed.   Even former
    Commissioner Pete Rozelle acknowledged  that "it was pointed out,
    with  justification,  it  has  been over  the  years,  that  [the
    ownership policy] does restrict your market and, very likely, the
    price you  could get for one  of our franchises if  you wanted to
    sell it, because  you are eliminating a very broad market . . . .
    And they have  said that there is a depression  on the price they
    could get for their franchise."
    The NFL  points  out that  the  alleged effect  of  its
    -19-
    ownership  policy is  to  reduce  prices  of NFL  team  ownership
    interests,  rather than  to raise  prices which  is normally  the
    measure of an injury to competition.  E.g.,  Town of Concord, 
    915 F.2d at 22
    .  We acknowledge that it is not  clear whether, absent
    some sort of dumping or  predatory pricing, see, e.g.,  Monahan's
    Marine, Inc. v. Boston Whaler, Inc., 
    866 F.2d 525
    ,  527 (1st Cir.
    1989), a decrease in prices can indicate injury to competition in
    a  relevant market.   The Supreme Court  has emphasized, however,
    that overall consumer preferences in setting output and prices is
    more  important than higher prices  and lower output,  per se, in
    determining  whether there  has  been an  injury to  competition.
    NCAA, 
    468 U.S. at 107
    .   In this  case, regardless of  the exact
    price  effects of the NFL's policy, the overall market effects of
    the  policy  are  plainly  unresponsive to  consumer  demand  for
    ownership interests in NFL  teams.  Dr. Noll testified  that fans
    are interested in  buying shares in NFL teams and  that the NFL's
    policy deprives  fans of  this product.   Moreover, evidence  was
    presented concerning  the public  offering of the  Boston Celtics
    professional  basketball  team which  demonstrated,  according to
    some  of  the testimony,  fan  interest  in buying  ownership  of
    professional  sports teams.  Thus, a jury could conclude that the
    NFL's policy  injured competition  by making the  relevant market
    "unresponsive to consumer preference."  Id.3
    3   The  NFL maintains  that price  and output  are not  affected
    because its ownership policy  does not limit the number  of games
    or  teams, does  not raise ticket  prices or  the prices  of game
    telecasts  and does not affect  the normal consumer  of the NFL's
    product in any  other way.   Such facts might  be relevant to  an
    -20-
    As for overall efficiency of production in the relevant
    market,4  Sullivan's  experts  testified that  the  NFL's  policy
    hindered  efficiency  gains, and  that allowing  public ownership
    would make for better football teams.  Professor Noll stated that
    the NFL's public ownership policy prevented individuals who might
    be "more  efficient and  much better  at  running a  professional
    football  team" from  owning teams.   Dr.  Noll also  stated that
    publicly owned  NFL teams  would be better  managed, and  produce
    higher quality entertainment  for the fans.   Noll testified that
    the  ownership  rule   excluded  certain   types  of   management
    structures which  would likely be  more efficient in  running the
    teams,  resulting in  higher  franchise values.   One  NFL owner,
    Lamar  Hunt, acknowledged  that increased  access to  capital can
    improve  a  team's  operations  and performance.    A  memorandum
    prepared  by an NFL staff member stated that changes to the NFL's
    inquiry of whether the NFL's policy harms overall efficiency, see
    infra note  [4], but  it is not  relevant to  whether the  policy
    affects output  and prices in  the relevant market  for ownership
    interests.   Just  because consumers  of "NFL  football" are  not
    affected  by output  controls and price  increases does  not mean
    that  consumers of a  product in the  relevant market  are not so
    affected.   In  this  case, two  types  of consumers  are  denied
    products  by the NFL policy:  consumers who want  to buy stock of
    the Patriots or other teams, and consumers like Sullivan who want
    to  "purchase"  investment  capital  in  the  market  for  public
    financing.
    4   Although  the product  at  issue in  the  relevant market  is
    "ownership interests," efficiency  in production of  that product
    can be measured by the value of the ownership interest.  That is,
    an improved  product produced more efficiently  will be reflected
    in the value of the output in question (regardless of the price).
    In this case, the value of  the product depends on the success of
    the  Patriots'  football  team,  the overall  efficiency  of  its
    operations, and the success of the NFL in general.
    -21-
    public ownership  policy could contribute to each  NFL team's own
    financial strength and viability, which in turn would benefit the
    entire NFL because  the league  has a strong  interest in  having
    strong, viable teams.
    The  NFL presented a  large amount  of evidence  to the
    contrary and  now claims on  appeal that Sullivan's  position was
    based on nothing more  than sheer speculation.  We  have reviewed
    the record, however,  and we cannot say that the  evidence was so
    overwhelming that no  reasonable jury could find  against the NFL
    and in favor  of Sullivan.  We therefore refuse to enter judgment
    in favor of the NFL as a matter of law.
    B.  Ancillary Benefits
    The  NFL next argues that  even if its public ownership
    policy  injures competition in  a relevant  market, it  should be
    upheld as ancillary to the legitimate joint activity that is "NFL
    football" and thus not violative of the Sherman Act.   We take no
    issue  with the  proposition that  certain joint  ventures enable
    separate business entities to  combine their skills and resources
    in pursuit of a common goal that cannot be effectively pursued by
    the  venturers acting alone.  See, e.g., Broadcast Music, Inc. v.
    Columbia Broadcasting System, Inc.,  
    441 U.S. 1
     (1979).   We also
    do  not dispute  that  a "restraint"  that  is ancillary  to  the
    functioning of such a joint activity -- i.e. one that is required
    to make the joint activity more efficient -- does not necessarily
    violate  the antitrust laws.  Broadcast Music, 
    441 U.S. at 23-25
    ;
    Rothery Storage & Van Co. v. Atlas Van Lines, Inc., 
    792 F.2d 210
    ,
    -22-
    at 223-24 (D.C. Cir.  1986), cert. denied, 
    479 U.S. 1033
     (1987);
    see  also   Northwest  Wholesale  Stationers,  Inc.   v.  Pacific
    Stationery  &  Printing Co.,  
    472 U.S. 284
    ,  295-96 (1985).   We
    further  accept,   for  purposes  of  this   appeal,  that  rules
    controlling who  may join a joint  venture can be ancillary  to a
    legitimate joint activity and  that the NFL's own policy  against
    public  ownership constitutes  one example  of such  an ancillary
    rule.    Finally,  we accept  the  NFL's  claim  that its  public
    ownership  policy  contributes  to  the ability  of  the  NFL  to
    function  as an  effective  sports  league,  and that  the  NFL's
    functioning  would  be  impaired  if publicly  owned  teams  were
    permitted, because the short-term  dividend interests of a club's
    shareholder would often conflict  with the long-term interests of
    the league  as a whole.  That is, the policy avoids a detrimental
    conflict of interests between team shareholders and the league.
    We disagree, however, that these factors are sufficient
    to  establish as a matter of  law that the NFL's ownership policy
    does not unreasonably restrain trade  in violation of   1  of the
    Sherman Act.   The holdings in Broadcast  Music, Rothery Storage,
    and Northwest Stationers, do  not throw the "rule of  reason" out
    the  window merely because one establishes  that a given practice
    among joint  venture participants is ancillary  to legitimate and
    efficient  activity -- the  injury to  competition must  still be
    weighed against  the purported benefits under the rule of reason.
    See, e.g., Broadcast Music, 
    441 U.S. at 24
     (holding only that  a
    particular  ancillary  restraint  did  not constitute  a  per  se
    -23-
    violation of the Sherman Act and remanding for a determination of
    the case under a rule  of reason analysis); Northwest Stationers,
    
    472 U.S. at 293-98
     (same); see also SCFC ILC, Inc. v. Visa U.S.A.
    Inc.,  
    819 F. Supp. 956
    ,  979-80 (D.Utah 1993)  (finding that the
    existence of  a joint venture  may save  a restraint from  per se
    illegality but not from the normal rule of reason scrutiny).
    One basic tenet of the  rule of reason is that  a given
    restriction  is  not reasonable,  that  is,  its benefits  cannot
    outweigh  its   harm  to  competition,  if   a  reasonable,  less
    restrictive alternative  to the policy exists  that would provide
    the same benefits as  the current restraint.  L.A.  Coliseum, 726
    F.2d  at 1396.   The record contains  evidence of a  clearly less
    restrictive alternative to the  NFL's ownership policy that would
    yield the same benefits  as the current policy.   Sullivan points
    to one proposal to amend the current ownership policy by allowing
    for the sale  of minority, nonvoting shares of team  stock to the
    public  with restrictions on the size  of the holdings by any one
    individual.   Dividend payments, if any, would be within the firm
    control of the NFL majority owner.  Under such a policy, it would
    be  reasonable for  a jury  to conclude  that private  control of
    member clubs  is maintained,  conflicts of interest  are avoided,
    and  all  the   other  "benefits"  of  the  NFL's  joint  venture
    arrangement are preserved while at the same time teams would have
    access to  the market for  public investment capital  through the
    sale of ownership interests.
    C.  Causation of Injury in Fact
    -24-
    The  NFL  next argues  that  Sullivan  did not  present
    sufficient evidence to  support a  finding by the  jury that  the
    NFL's public ownership policy caused injury in fact  to Sullivan.
    An antitrust plaintiff must prove that he or she suffered damages
    from an antitrust violation and that there is a causal connection
    between the  illegal practice and the injury.  Associated General
    Contractors, Inc. v. California  State Council of Carpenters, 
    459 U.S. 519
    , 532-33  &  n.26 (1983);  Blue  Shield of  Virginia  v.
    McCready, 
    457 U.S. 465
    , 476-78 (1982);  Engine Specialties, Inc.
    v. Bombardier Ltd., 
    605 F.2d 1
    , 13 (1st Cir. 1979), cert. denied,
    
    446 U.S. 983
      (1980).   "Plaintiffs  need  not  prove that  the
    antitrust  violation was the sole cause of their injury, but only
    that  it was a material cause."   Engine Specialties, 
    605 F.2d at 14
    .
    Sullivan  asserted at  trial that  the NFL's  ownership
    policy forced him to sell the  Patriots at a depressed price, far
    below  what the  team  would have  been  worth in  a market  that
    included  public  ownership of  the team.    "But for"  the NFL's
    policy, Sullivan claims, he would have  been able to offer 49% of
    the Patriots to  the public for  $70 million, pay off  his debts,
    and retained  ownership of a  much more  valuable and  profitable
    team.
    The NFL  contends that  Sullivan failed to  establish a
    causal connection between his  "forced" sale of the Patriots  and
    the NFL's ownership policy  because (1) Sullivan never officially
    requested a vote on his proposals to amend or waive the policy so
    -25-
    there  is no  way  of  knowing  whether  the  policy  would  have
    prevented  a public offering in the first place; and (2) Sullivan
    never  established that  the  public stock  sale was  feasible or
    potentially successful and thus an alternative to what ultimately
    happened (i.e.,  even if the  NFL did  not have a  policy against
    public  ownership, Sullivan would still have had to sell his team
    because  the Patriots stock sale would not have happened or would
    not  have raised  enough money  to pay  off Sullivan's  debts and
    prevent a  fire sale  of  the team).   Although  the evidence  of
    causation is  not overwhelming, it is  nevertheless sufficient to
    support the verdict.
    Regarding  the NFL's  first  claim that  Sullivan never
    called for  a  vote  from  the  owners to  change  or  waive  the
    ownership policy,  Sullivan presented sufficient evidence to show
    that the NFL essentially rejected Sullivan's request, even though
    no  official  vote was  taken.   Under certain  circumstances, an
    antitrust  plaintiff must make a demand on the defendant to allow
    the plaintiff to take  some action or obtain some  benefit, which
    the defendant's  challenged practice is  allegedly preventing the
    plaintiff  from taking or obtaining,  in order to  prove that the
    practice caused injury  in fact to the plaintiff.  See Wells Real
    Estate, Inc. v. Greater Lowell Bd. of Realtors, 
    850 F.2d 803
    , 816
    (1st  Cir.),  cert.  denied,  
    488 U.S. 955
      (1988);  Out  Front
    Productions, Inc. v.  Magid, 
    748 F.2d 166
    , 170  (3d Cir.  1984).
    Such  a requirement  only applies,  however, where  the plaintiff
    cannot otherwise prove  that the illegal practice exists  or that
    -26-
    the practice is  preventing the plaintiff  from competing in  the
    relevant  market; in  such cases,  a refused  demand is  the only
    reliable evidence of causation.   Out Front, 
    748 F.2d at 169-70
    .
    In cases like the  present one, an official request  and official
    refusal is not necessary to establish causality  because there is
    other evidence showing that defendant's practice caused injury in
    fact to the plaintiff.  Zenith Radio Corp. v. Hazeltine Research,
    
    395 U.S. 100
    , 120  n.15 (1969);  Continental  Ore Co.  v. Union
    Carbide &  Carbon Corp., 
    370 U.S. 690
    ,  699-702 (1962).  There is
    certainly no blanket requirement, as the NFL maintains, in  Wells
    or any  other case, that Sullivan must call for a vote and obtain
    an official refusal from the NFL, even if such a request would be
    futile.  See, e.g.,  Wells, 850 F.2d at  816 (finding failure  to
    request access  to multiple listing service  was critical because
    "[t]here was  no evidence  of a  group  boycott;" although  court
    noted  request "may have been  futile," there was  no evidence to
    indicate  that it  would  have been,  so  an actual  request  was
    required);  Chicago  Ridge Theatre  Ltd.  Partnership  v. M  &  R
    Amusement Corp.,  
    855 F.2d 465
    ,  470 (7th  Cir. 1988)  (futility
    obviates  the need  for a  demand).   Certainly, if  Sullivan can
    prove  futility independent of any official  request, he need not
    show that he  actually called for  a vote  and received a  denial
    from the other NFL owners.
    The jury in this  case heard evidence that would  allow
    it to conclude that the NFL effectively denied Sullivan's request
    for a waiver  or amendment  of the public  ownership policy,  and
    -27-
    that an official  vote would indeed have been  futile.  The NFL's
    policy against public ownership was long-standing, and the policy
    withstood  several  efforts  to  change  it  over  the  years  as
    proffered  amendment  proposals were  never  brought  to a  vote.
    Sullivan requested a wavier of, or  amendment to, the policy at a
    meeting  of the  owners  on October  27, 1987.   His  request was
    tabled.     After  further  discussions,  then-Commissioner  Pete
    Rozelle  said that he opposed  the proposal and  that the chances
    for league approval  were "very dubious."   Although Sullivan was
    only four  votes shy  of winning a  vote, with seven  votes still
    undecided, the jury  could reasonably conclude that,  in light of
    the  Commissioner's  statement,  Sullivan  tried  but  failed  to
    convince those undecided owners  to vote in his favor and that an
    actual  vote  would  have been  futile.    The  evidence is  thus
    sufficient  to support  a  finding  that  the  NFL's  policy  was
    effectively enforced against Sullivan and that  the policy did in
    fact, when considered with  the evidence discussed below, prevent
    Sullivan from making his public offering of 49% of the Patriots.
    Sullivan  also presented sufficient evidence to support
    a  finding that  the Patriots  stock sale  was both  feasible and
    potentially  successful.   Sullivan met  with Stephens,  Inc., an
    investment banking firm, to discuss a deal whereby Stephens would
    arrange for a loan of  $80 million to Sullivan and his  son, half
    of which would  be paid back out of the  proceeds of the Patriots
    stock  offering,  which  Stephens  would  also  arrange.    In  a
    subsequent letter, Stephens  stated that it had been  retained to
    -28-
    assist in the "private placement of $80 million of debt" and  set
    out some preliminary terms and conditions.  Although specifics of
    the  public offering  were  not discussed,  and Stephens  did not
    determine whether  the  stock offering  was ultimately  feasible,
    Stephens repeatedly made it clear  to Sullivan that NFL  approval
    was  required --  indeed  Stephens specifically  singled out  NFL
    approval as the prerequisite -- before Stephens could proceed any
    further with  efforts to  prepare for the  placement of  Patriots
    stock.
    As discussed above,  NFL approval  was never  obtained.
    Therefore,  the jury could conclude that lack of approval was the
    reason  Stephens was  unwilling  to proceed  with the  deal, even
    though  Stephens  also expressed  some  concern about  Sullivan's
    financial and legal troubles.  The jury also heard testimony that
    Charles Allen, a prominent investment banker in New York, thought
    the  Patriots  public  offering  was  feasible and  that  he  was
    potentially interested  in arranging the deal.   Sullivan himself
    testified  that  the  stock  sale   was  feasible  based  on  his
    experience with the previous public offering of Patriots stock in
    1960, and based  on the  public offering of  the Boston  Celtics.
    Finally, one of Sullivan's experts, Patrick Brake, testified that
    the  public offering  would have  been feasible  had the  NFL not
    blocked it.
    In  addition, despite  significant financial  and legal
    problems with the Patriots, the evidence is sufficient to support
    a finding that Sullivan  could have solved these problems  in the
    -29-
    course  of the public offering  and, further, that  he could have
    brought off a  successful stock  sale that would  have raised  at
    least $70 million.
    The NFL focusses its challenge to the potential success
    of  Sullivan's offering on  the testimony  of Patrick  Brake, who
    provided the $70 million figure as the value for  the stock sale.
    According to the  NFL, Brake's  testimony could  not support  the
    jury's finding on causation  because it was not supported  by any
    facts,  it was not grounded  in any rational  methodology, and it
    ignored important factors  indicating that the Patriots  offering
    would  not  be  a  success.    The NFL  does  not  challenge  the
    admissibility of  Brake's opinion  but, instead, claims  that his
    opinion cannot support the jury's finding that the Patriots stock
    sale  would have  been a  success if  the NFL  had allowed  it to
    happen.
    "When an expert opinion  is not supported by sufficient
    facts to validate it in the eyes of the law, or when indisputable
    record   facts  contradict  or   otherwise  render   the  opinion
    unreasonable, it cannot support a jury's verdict."  Brooke Group,
    Ltd. v.  Brown & Williamson Tobacco Corp.,  
    113 S. Ct. 2578
    , 2589
    (1993); accord Price v.  General Motors Corp., 
    931 F.2d 162
    , 165
    (1st Cir. 1991); Richardson v. Richardson-Merrell, Inc., 
    857 F.2d 823
    , 829  (D.C. Cir. 1988), cert. denied, 
    493 U.S. 882
     (1989).  A
    jury verdict  cannot rest  solely on  an  expert's "bottom  line"
    conclusion,  without  some underlying  facts  and  reasons, or  a
    logical  inferential process  to  support the  expert's  opinion.
    -30-
    Mid-State  Fertilizer Co.  v.  Exchange National  Bank, 
    877 F.2d 1333
    , 1339 (7th Cir. 1989).
    We  agree  that  the  facts  and  reasoning  underlying
    Brake's  opinions and testimony leave much to be desired from the
    standpoint of  a factfinder  charged with determining  the facts.
    As a matter of law, however, Brake provided enough of a basis for
    his opinions and had sufficient facts to back his opinions up, to
    support, in combination  with the evidence from other  sources, a
    jury  finding of  potential success  of the  Patriots stock  sale
    venture.  To begin with, Brake  stated in his testimony that  his
    opinion was based on a review of documents and depositions in the
    case,  a review of the  prospectus for the  Boston Celtics public
    offering,  the  fact  that  future television  revenues  for  the
    Patriots were likely to increase due to  the Patriots' appearance
    in the  Super Bowl, and  the fact that  the public stock  for NFL
    teams, like the  Patriots, would  trade at a  premium value  over
    what  the club would otherwise be  worth.  Brake also stated that
    he  looked at  a  financial statement  of  the Patriots  and  was
    apprised of some of the debt and loss history of the club.  Other
    testimony and evidence at trial supported the claim that stock of
    NFL teams would  sell for a premium above the club's private sale
    value  and  the claim  that TV  revenues to  the NFL  teams would
    increase.   Sullivan  himself  testified that  a public  offering
    would  be successful  based  upon  the  success  of  his  earlier
    offering  of Patriots  stock and  on the  results of  the Celtics
    public  offering.  There  was also testimony  -- highly disputed,
    -31-
    but potentially  credible testimony nonetheless --  to the effect
    that  the  Celtics' stock  offering was  a  success and  that the
    Patriots  stock offering  could  be patterned  after the  Celtics
    offering.
    As  for  the source  of  Brake's  specific $70  million
    figure for  the  likely  proceeds  from a  sale  of  49%  of  the
    Patriots,  Brake  explained  a two-step  public  offering process
    which,  after  subtracting  underwriting fees,  would  yield  the
    Sullivan's  $70 million.    Brake arrived  at  this figure  after
    starting  with a  base value  of $150  million for  the Patriots.
    Given the $80 million private sale price of the Patriots obtained
    by  Sullivan  when  he actually  sold  the  team,  and given  the
    testimony  by Brake  and others  that public  stock of  NFL teams
    would sell at a premium, we cannot say that the opinion by Brake,
    an investment banking expert,  was unreasonable or "not supported
    by  sufficient facts  to validate  it in  the eyes  of the  law."
    Brooke Group, 
    113 S. Ct. at 2589
    .
    Brake's  testimony was not  merely conclusory.  Rather,
    it was  embellished by various  explanations and  justifications.
    His  testimony was  also not  overwhelmingly contradicted  by the
    weight of  the evidence or inherently contradictory, unreasonable
    or irrational.   Brake did overlook  some important factors  that
    contradicted  his  opinion, but  he  was  questioned about  these
    factors on cross-examination and  the NFL argued them before  the
    jury.  The factors do not invalidate Brake's  opinion as a matter
    of law; rather, they  merely go to the weight  and credibility of
    -32-
    his  opinions which are  matters for the  jury to consider.   The
    basis of the opinion regarding the success of the Patriots public
    offering may be flimsy,  but it is not nonexistent  or irrational
    as a matter of law.
    Although we  share the NFL's  skepticism that  Sullivan
    would  have succeeded  in  his public  offering  if the  NFL  had
    allowed him to  try it, we cannot say  that, as a matter  of law,
    the  evidence was so  overwhelming that no  reasonable jury could
    find that the NFL's policy harmed Sullivan by preventing him from
    doing  something he  would otherwise  have been  able to do.   We
    therefore  reject  the  NFL's claim  that  it  is  entitled to  a
    judgment in its favor on the basis that Sullivan failed to  prove
    his injury was caused by the alleged antitrust violation.
    D.  Assignment of Antitrust Claim
    The NFL argues that  Sullivan cannot bring this lawsuit
    because  he sold his antitrust  claim when he  sold the Patriots.
    The  sale  contract  between  Sullivan and  KMS  Patriots,  L.P.,
    provided  that  Sullivan transferred  to  the  buyers "all  other
    assets" of the Patriots' and its holding company,5 besides  those
    specifically listed and those specifically excluded.  None of the
    listed or excluded assets include an antitrust claim.   According
    to the NFL,  the term  "all other assets"  should be  interpreted
    5  The language of the contract actually states "all other assets
    of  Selling Group,"  which includes  Sullivan himself.   However,
    neither party asserts that Sullivan  intended to transfer all his
    personal  assets  with this  clause and,  anyway, the  "all other
    assets" clause is number seventeen on a list of items referred to
    by the contract as  "the following assets of the  Club and Holdco
    [the Patriots' holding company]."
    -33-
    broadly to include  the present  antitrust cause of  action.   We
    disagree.    Absent some  express  language  to the  effect  that
    Sullivan was selling his  football related "antitrust claims" or,
    at  the very  least,  "causes of  action,"  we cannot  find  that
    Sullivan  assigned the present  antitrust claim to  the buyers of
    the  Patriots.    Gulfstream  III  Assocs.,  Inc.  v.  Gulfstream
    Aerospace  Corp., 
    995 F.2d 425
    ,  437-40 (3d Cir.  1993); see also
    Lerman v.  Joyce Int'l,  Inc., 
    10 F.3d 106
    ,  112 (3d  Cir. 1993)
    (affirming  requirement in  Gulfstream that  assignment of  claim
    must be "express" but  expanding definition of "express" language
    to include a grant  of "all causes of action, claims  and demands
    of whatsoever nature").   As no such express language  appears in
    the  contract  for the  sale of  the  Patriots, Sullivan  did not
    transfer his interest in the present lawsuit to KMS Patriots when
    he sold the team.
    The NFL's  arguments concerning the application  of   1
    of the  Sherman Act to the facts of this case raise a substantial
    challenge to the jury verdict and are certainly weighty enough to
    give  us  pause.    Upon  careful  consideration  of  the issues,
    however, we find Sullivan's theory of the case to be  a plausible
    one and  ultimately find the  evidence sufficient to  support it.
    For the foregoing reasons, therefore, we see no justification, as
    a matter of law, for ringing the death knell on this litigation.
    IV.  TRIAL ERRORS
    Having reviewed those issues which would have warranted
    a  judgment in  favor of  the NFL,  had we  decided any  of those
    -34-
    issues in the NFL's favor, we now turn to the NFL's claim that it
    is  entitled to a new  trial because of  allegedly erroneous jury
    instructions  and other  trial  errors.   In particular,  the NFL
    asserts that the district  court failed to provide the  jury with
    several crucial jury instructions that were required  in order to
    present to  the jury certain legal theories that were potentially
    dispositive  of the  verdict.   The NFL  argues that  the court's
    failure to give the  instructions was prejudicial error requiring
    a new trial.
    Determining whether the failure to  give proffered jury
    instructions  is  error  depends  on  whether   the  instructions
    actually  given  to  the  jury,  taken  as  a  whole,  adequately
    explained  the law or whether  they tended to  confuse or mislead
    the jury  on  the controlling  issues  of  the case.    Davet  v.
    Maccarone, 
    973 F.2d 22
    ,  26 (1st Cir. 1992); Transnational  Corp.
    v. Rodio  & Ursillo, Ltd., 
    920 F.2d 1066
    , 1070 (1st  Cir. 1990);
    see also L.A. Coliseum, 726 F.2d at 1398 ("The question, then, is
    whether,  viewing the  jury instructions  as a  whole, the  trial
    judge gave adequate instructions  on each element of the  case to
    insure that the  jury fully  understood the issues.").   We  must
    also  consider   whether  the  NFL's  proposed  instructions  are
    accurate or misleading.   Shane v. Shane, 
    891 F.2d 976
    ,  987 (1st
    Cir.  1989).    "As  long  as  the judge's  instruction  properly
    apprises  the jury  of the  applicable law,  failure to  give the
    exact instruction  requested  does not  prejudice  the  objecting
    party."   Brown v. Trustees  of Boston Univ.,  
    891 F.2d 337
    ,  354
    -35-
    (1st Cir.  1989), cert.  denied,  
    496 U.S. 937
     (1990)  (internal
    quotations omitted).  A  party, however, is entitled to  have its
    legal theories on controlling issues, which are supported  by the
    law and  by the evidence,  presented to the  jury.  Jerlyn  Yacht
    Sales, Inc. v.  Roman Yacht Brokerage, 
    950 F.2d 60
    ,  68 (1st Cir.
    1991); L.A.  Coliseum, 726 F.2d  at 1398.   An error in  the jury
    instructions  will warrant the reversal of the judgment and a new
    trial only if, upon review of the record as a whole, the error is
    determined  to be  prejudicial.   Davet, 
    973 F.2d at 26
    ; Jerlyn
    Yacht Sales, 950 at 69; Transnational Corp., 
    920 F.2d at 1070
    .
    In  this case, we find that the failure to give certain
    instructions was  prejudicial error6 and we  therefore vacate the
    judgment and order a new trial.
    A.  Equal Involvement Defense
    The NFL argued before  the district court that Sullivan
    was a complete and  substantially equal participant in  the NFL's
    ownership  policy which he now challenges in the present lawsuit.
    As a result of Sullivan's  involvement, the NFL claimed, Sullivan
    was  barred from  bringing a damages  action under  the antitrust
    laws pursuant to  the "equal involvement defense"  doctrine.  The
    district court denied motions for summary judgment and a directed
    verdict  on this issue and, further, refused to instruct the jury
    on  the availability  of the  defense because  it found  that the
    6   The court's failure  to instruct on  the complete involvement
    defense was prejudicial error  and, by itself, sufficient grounds
    for reversal  and a new trial.   We do not decide  whether any of
    the other errors, standing  alone, are prejudicial.  We  do hold,
    however, that all the errors taken together are prejudicial.
    -36-
    evidence  showed   that  Sullivan  "had  very   little,  if  any,
    involvement in  the formulation of [the  public ownership] rule,"
    and  because the rule "was imposed on [Sullivan] by a preexisting
    National   Football  League  rule."     This  ruling  constituted
    prejudicial error  because the "equal involvement  defense" is an
    absolute defense to an  antitrust claim and because the  evidence
    warranted sending the issue to the jury.
    A plaintiff's "complete,  voluntary, and  substantially
    equal participation"  in an illegal practice  under the antitrust
    laws precludes recovery for that antitrust violation.  CVD,  Inc.
    v. Raytheon Co., 
    769 F.2d 842
    , 856 (1st Cir. 1985), cert. denied,
    
    475 U.S. 1016
     (1986); General Leaseways,  Inc. v. National Truck
    Leasing Ass'n, 
    830 F.2d 716
    , 720-23 (7th Cir. 1987); THI-Hawaii,
    Inc.  v. First Commerce Financial  Corp., 
    627 F.2d 991
    , 995 (9th
    Cir.  1980); see  also Bateman  Eichler, Hill, Richards,  Inc. v.
    Berner, 
    472 U.S. 299
    , 310-11 (1985)  (applying equal involvement
    defense in securities  law context).   In order  to establish  an
    "equal  involvement" defense, an  antitrust defendant must prove,
    by a preponderance of  the evidence, that the plaintiff  bears at
    least  substantially equal responsibility  for an anticompetitive
    restriction by creating,  approving, maintaining, continually and
    actively  supporting, relying  upon, or  otherwise utilizing  and
    implementing, that restriction to his  or her benefit.7   General
    7  The Supreme  Court in Bateman added an  additional requirement
    to  the "equal  involvement"  defense: that  "preclusion of  suit
    would not significantly interfere  with the effective enforcement
    of" the antitrust laws.  Bateman, 
    472 U.S. at 311
    .  We do not see
    a  preclusion  of Sullivan's  damages  action  as presenting  any
    -37-
    Leaseways,  
    830 F.2d at 720-26
    ; CVD, 
    769 F.2d at 856
    .  It is not
    essential  to  the defense  that  the  plaintiff actually  helped
    author  or create the policy, although such facts would be highly
    probative, as long as the plaintiff was substantially responsible
    for  maintaining and  otherwise  effectuating the  policy.   See,
    e.g.,  General  Leaseways,  
    830 F.2d at 723
      (applying  equal
    involvement defense  in case where plaintiff  did not participate
    in the  actual  adoption of  the  policy although  plaintiff  was
    substantially involved  in supporting, enforcing  and maintaining
    the  policy).8   On  the other  hand,  proof that  the  plaintiff
    benefitted  from the challenged policy or failed to object to the
    policy, without  more, is  not sufficient to  show "substantially
    equal  participation."   See 
    id.,
      
    830 F.2d at 725
      (noting that
    "mere  participation" in  the challenged  policy is  not enough).
    Moreover, proof that the plaintiff was coerced ("economically" or
    significant  interference  with antitrust  law enforcement.   The
    NFL's policy is  still subject to  challenge under the  antitrust
    laws.   Because the  equal involvement  defense only  precludes a
    damages action,  Sullivan could have requested  injunctive relief
    when  the public  ownership policy  was allegedly  preventing him
    from selling 49% of his team.  In addition, other owners who were
    not involved  in the adoption or support  of the policy may still
    bring  suit  should they  desire to  sell ownership  interests in
    their team to the public.
    8    To the  extent this  conflicts with  the "but  for" standard
    applied  in  THI-Hawaii,  627  F.2d   at  995  (finding  that  "a
    plaintiff's recovery is not  barred unless the illegal conspiracy
    would  not have  been  formed  but  for its  participation"),  we
    decline to follow that portion of the case.  There is no evidence
    of  such a  rigid "but  for" requirement  in the  Supreme Court's
    formulation of the equal involvement defense in Bateman, 472 U.S.
    at  310-11 (finding the defense applies where "as a direct result
    of  his own actions,  the plaintiff bears  at least substantially
    equal responsibility for the violations he seeks to redress").
    -38-
    otherwise)  into  supporting  the   policy,  that  the  plaintiff
    attempted to oppose the illegal  conduct, or that the plaintiff's
    participation was otherwise not voluntary, is highly probative of
    the absence of complete and equal involvement by the plaintiff in
    an antitrust violation.  E.g., CVD, 
    769 F.2d at 856
    .
    In this case, the evidence in the record was sufficient
    to support a jury  instruction on the equal  involvement defense.
    Sullivan was one of the three  AFL members on the Joint Committee
    that established the policies,  including the ownership policies,
    that were to govern the new expanded NFL.  That Committee agreed,
    in  a merger  agreement signed  by Sullivan,  to adopt  the NFL's
    policy against public ownership for the new NFL.  Sullivan's son,
    Chuck,  stated that Sullivan was the central figure in the merger
    negotiations.   Sullivan subsequently relied on  the NFL's public
    ownership policy to justify  his purchase, through the merger  of
    his team into a wholly owned company, of the outstanding stock of
    the   Patriots  in  1976.    In  the  proxy  statement  for  that
    transaction, Sullivan  listed  the NFL's  policy  against  public
    ownership as one of the "Reasons for the Merger", and he attached
    a  letter from the NFL justifying the public ownership policy and
    explaining  that the  continued presence  of  public stockholders
    conflicted  with  the interests  of  the league.    Sullivan also
    affirmatively supported the policy  in sworn testimony during the
    litigation with his  former shareholders  following the  Patriots
    merger.  Sullivan stated that the  NFL's public ownership policy,
    and the  justifications underlying  the policy, were  the reasons
    -39-
    for  his desire to purchase  all outstanding shares  of the team.
    There  is no evidence that  Sullivan ever opposed  or objected to
    theownership policypriorto thecircumstances surroundingthis case.
    Taken  together,  this  evidence  is  sufficient for  a
    reasonable  jury to  conclude  that Sullivan  bears substantially
    equal  responsibility  for  the  NFL's  public  ownership  policy
    because  Sullivan helped adopt the policy, he relied upon it, and
    he actively supported it.  The  jury, however, was never given an
    opportunity  to consider  this  evidence in  light  of the  equal
    involvement defense.
    Sullivan  claims that  he was  not at  the meetings  in
    which  Lamar Hunt, the chairman  of the AFL  committee, agreed to
    the NFL's public ownership  policy, and that he  did not know  in
    advance that the old NFL's public ownership rule would be adopted
    by the  new NFL.   Mr. Hunt himself  testified, however, that  he
    always spoke for the entire AFL committee at his various meetings
    with NFL owners, and that he discussed various negotiating points
    with  the  other  AFL  owners,  including  Sullivan,  before  any
    decisions were made.   Moreover, Sullivan's  own team obtained  a
    specific waiver  from the  ownership policy, which,  a reasonably
    jury could  infer, indicates that  Sullivan was  involved in  the
    decision to adopt  the policy.   In any event,  it is the  jury's
    responsibility  to  weigh  the  evidence  and  make a  choice  in
    circumstances  like this  where  the same  evidence supports  two
    different yet reasonable conclusions.
    The  district court erred  by failing to  give the jury
    -40-
    the opportunity to  choose between these  versions of the  facts.
    The court's  "finding" that Sullivan's involvement  in the public
    ownership policy was minimal ignores evidence in the record.  The
    court's view that the NFL imposed the ownership policy on the AFL
    owners, rendering  their  participation involuntary,  is  largely
    unsupported  by  the  record.   Ultimately,  however,  these  are
    factual  questions  for the  jury  and none  of  the instructions
    provided  by the district court served to adequately instruct the
    jury on this issue or send the issue to the jury.  Therefore, the
    district court  erred in  refusing  to give  the NFL's  proffered
    instruction on the "equal involvement" defense.
    The error was prejudicial.  By refusing to instruct the
    jury  on  the  equal  involvement  defense,  the  district  court
    deprived the NFL of a  complete defense from Sullivan's  lawsuit.
    The NFL presented facts that could have led to a dismissal of the
    case if they were believed by  a properly instructed jury.  While
    the NFL could have  highlighted, and in fact did  highlight, some
    of the facts concerning Sullivan's support of, and reliance upon,
    the  ownership policy  in its closing  argument before  the jury,
    this effort was limited to the argument that the NFL's policy was
    "reasonable"  for purposes of the  rule of reason  analysis.  The
    NFL did not, and could not, argue to the jury that it should rule
    in favor  of  the NFL  because  Sullivan's participation  in  the
    adoption  and  maintenance of  the  public  ownership policy  was
    complete,  voluntary  and  substantially  equal.     Without  the
    proffered  instruction,  the jury  had  no  occasion to  consider
    -41-
    whether Sullivan  should be deprived of a  damages remedy because
    of his involvement in the policy he now challenges.  As a result,
    the  district  court's  refusal  to send  the  equal  involvement
    defense to the jury was prejudicial error requiring a new trial.
    B.  Failure to Request an Official Vote of the Owners
    As  discussed  in  Section  II.C. above,  in  order  to
    establish  that the  policy  actually caused  injury to  himself,
    Sullivan must prove  that the NFL effectively denied  his request
    to waive or  amend its  policy against public  ownership.   While
    there is evidence that  supports a finding that the  NFL's policy
    effectively  blocked Sullivan from  pursuing his public offering,
    there is also sufficient evidence to support a  contrary finding.
    Sullivan's failure to  request a  vote from the  owners after  he
    discovered that he was four votes shy of  obtaining a waiver with
    seven owners  still undecided, combined with  former Commissioner
    Rozelle's testimony that he told Sullivan  that Rozelle would put
    to  the owners  any plan  that Sullivan  wished, could  support a
    finding  that Sullivan  was  a "dormant  plaintiff"  who did  not
    "spring  into action"  until it  was "time  to file  suit."   Out
    Front, 
    748 F.2d at 170
    .  As such, a jury could conclude  that the
    NFL  did not prevent Sullivan  from pursuing his  stock sale, but
    instead, Sullivan  simply dropped the idea  for reasons unrelated
    to the  NFL's policy.  If the jury had reached such a conclusion,
    Sullivan would have failed to prove that his injury was caused by
    the antitrust policy, and judgment for the NFL would be required.
    The  NFL  proposed  instructions concerning  Sullivan's
    -42-
    failure to ask for a vote essentially stating that such a failure
    would result  in judgment  for the  NFL if  it was reasonable  to
    require  Sullivan to make  such a request.   The court refused to
    give the  instruction because it felt  that to do so  would be to
    comment on the evidence, and the court did not want to comment on
    any  of the  evidence  presented at  trial.   We  understand  the
    court's concern but believe  that, under the facts of  this case,
    there   is  a  crucial  point  of  law  contained  in  the  NFL's
    instruction that was not otherwise provided to the jury.
    The  jury  was instructed  generally  on  the issue  of
    causation, but it was  not told that it had to  determine whether
    the NFL's  policy against public ownership  was actually enforced
    against  Sullivan;  that  is,  whether the  policy,  the  alleged
    antitrust restraint, actually restrained Sullivan in any way from
    making a  49% public  offering of  his  team.   Although the  NFL
    could, and did,  argue that Sullivan's failure to ask  for a vote
    was  evidence that the policy  did not cause  injury to Sullivan,
    there was no legal hook upon  which the jury could hang the NFL's
    argument.   The  failure  of  Sullivan to  request  a  vote is  a
    critical  and potentially dispositive issue in this case.  If the
    alleged restraint of trade  does not even exist in  practice, the
    whole case  essentially disappears.   Therefore, the  jury should
    have been directed  to make a specific finding  as to whether the
    public ownership policy was enforced against Sullivan.
    If the jury is instructed that Sullivan must prove that
    the NFL's policy  was enforced  against him, the  jury will  have
    -43-
    cause  to consider the crucial matter of whether the NFL actually
    enforced its policy  against Sullivan or rather,  whether the NFL
    never had the chance  to enforce its policy because  Sullivan was
    never  prepared to pursue his  public offering.  The instructions
    as  proffered  by the  NFL  may  need  to  be tailored  to  avoid
    commenting on  the evidence surrounding the "missing" vote by the
    NFL  owners, but  that does not  excuse the court  from giving no
    instruction  at all  on  the issue.   The  failure  to give  some
    instruction concerning the failure of  Sullivan to request a vote
    was error.
    C.  The Murray Option
    In 1986, prior to Sullivan's decision to  sell Patriots
    stock  to the public, Sullivan sold Fran  Murray an option to buy
    the entire  club.   The  NFL took  the position  that the  Murray
    option  would have  been an  absolute bar to  any public  sale of
    Patriots  stock  and  that  Sullivan therefore  could  not  prove
    causation.    The  NFL's   position  was  supported  by  evidence
    introduced at trial.  Sullivan proffered evidence that the option
    was not  a bar to sale because the option could be bought out and
    because it  could not be legally enforced.   The issue of whether
    Murray  could have, or would  have, blocked a  public offering by
    the Patriots was ultimately disputed.
    The option agreement and Murray's  deposition testimony
    were  received  into  evidence.   The  district  court,  however,
    refused to admit  Murray's statement  that he  would indeed  have
    stopped  any public stock sale of the Patriots from going forward
    -44-
    if  he had been told about it.   The court found the testimony to
    be  too speculative to be admissible.  While the court's decision
    to exclude  Murray's "speculative"  testimony is well  within the
    court's wide  latitude of  discretion in making  such evidentiary
    rulings, United States  v. Abel, 
    469 U.S. 45
    , 54  (1984); Doty v.
    Sewall,  
    908 F.2d 1053
    , 1058  (1st  Cir.  1990),  we note  that
    Sullivan's  entire case as to the causation of injury was equally
    speculative.   Whether Sullivan's proposed stock  sale could have
    proceeded  and would have been  successful in the  absence of the
    NFL's  public  ownership  policy  was a  matter  of  considerable
    conjecture.  Fairness would seem to militate towards allowing the
    NFL to present  its own version of the  probable course of future
    events to counter Sullivans' theorizing.
    In any  event, the  court's subsequent refusal  to give
    the  NFL's proffered  jury  instruction on  the  law of  options,
    specifically    the   legal   consequences   of   options   under
    Massachusetts law, erroneously removed another crucial issue from
    the jury's purview.  The Murray  option was a key defense for the
    NFL,  because if  Sullivan did  not have  a legal  right to  sell
    Patriots stock to the public, he did not suffer any harm from the
    NFL's  ownership policy and the  NFL would have  been entitled to
    judgment in its favor.   Again, the NFL could make  this argument
    to  the jury, but the  jury would still  lack crucial information
    concerning the legal underpinnings  of a crucial defense for  the
    NFL.
    Sullivan argues  that  the NFL's  proposed  instruction
    -45-
    would have singled out one factual issue related to causation for
    the jury's special attention,  something that would have unfairly
    prejudiced Sullivan.  Sullivan adds that allowing the instruction
    would  have  generated  countering  instructions  on other  legal
    facets of option law that were relevant to Sullivan's position on
    the  option issue  and ultimately  would have confused  the jury.
    These  arguments  notwithstanding,  we  feel  that,  as  long  as
    suitable  instructions  are  provided covering  the  basic  legal
    points  relevant to each party's arguments, the jury would not be
    unduly  confused.   Furthermore, the risk  of prejudice  from the
    instruction -- due  to the  added attention afforded  one of  the
    NFL's  defenses  --  is  not sufficient  to  justify  effectively
    depriving  the NFL of a crucial defense.   Ultimately, it was for
    the jury  to  decide whether  the  Murray option  constituted  an
    insurmountable obstacle to Sullivan's  case on causation, and the
    district  court's  refusal  to instruct  on  the  law of  options
    virtually removed this issue from consideration by the jury.
    D.  Balancing Procompetitive and Anticompetitive Effects
    in the Relevant Market
    As we noted above, the rule of reason analysis requires
    a  weighing  of  the  injury  and  the  benefits  to  competition
    attributable to a practice  that allegedly violates the antitrust
    laws.   Monahan's Marine, 
    866 F.2d at 526
    .   The  district court
    instructed the  jury on its verdict form to balance the injury to
    competition  in   the  relevant  market  with   the  benefits  to
    competition in  that same relevant  market.   The NFL  protested,
    claiming  that all  procompetitive  effects of  its policy,  even
    -46-
    those  in a  market  different from  that  in which  the  alleged
    restraint operated,  should be  considered.   The NFL's  case was
    premised on  the claim that  its policy against  public ownership
    was  an important part of the effective functioning of the league
    as a  joint venture.  Although  it was not readily  apparent that
    this  beneficial  effect  applied  to the  market  for  ownership
    interests  in NFL teams, the  relevant market found  by the jury,
    the  NFL  argued that  its  justification  should necessarily  be
    weighed by the jury under the rule of reason analysis.   Sullivan
    responded, and the district  court agreed, that a jury  cannot be
    asked to  compare what  are essentially  apples and  oranges, and
    that  it  is  impossible  to  conduct  a  balancing   of  alleged
    anticompetitive   and  procompetitive  effects  of  a  challenged
    practice in every definable market.
    The issue of  defining the  proper scope of  a rule  of
    reason  analysis  is  a   deceptive  body  of  water,  containing
    unforeseen currents  and turbulence lying just  below the surface
    of an  otherwise calm and peaceful ocean.  The waters are muddied
    by  the Supreme  Court's  decision in  NCAA --  one  of the  more
    extensive  examples of  the  Court performing  a  rule of  reason
    analysis  -- where  the  Court considered  the  value of  certain
    procompetitive  effects  that  existed outside  of  the  relevant
    market in which the restraint operated.  NCAA, 
    468 U.S. at 115-20
    (considering the NCAA's interest in protecting live attendance at
    untelevised  games  and  the  NCAA's  "legitimate and  important"
    interest  in  maintaining  competitive  balance  between  amateur
    -47-
    athletic teams  as a justification for a  restraint that operated
    in a completely different market,  the market for the telecasting
    of collegiate  football games).9  Other  courts have demonstrated
    similar confusion.  See,  e.g., L.A. Coliseum, 726 F.2d  at 1381,
    1392, 1397, 1399 (stating that the "relevant  market provides the
    basis on which to  balance competitive harms and benefits  of the
    restraint  at  issue"  but then  considering  a  wide variety  of
    alleged  benefits,  and then  directing  the  finder  of fact  to
    "balance the gain  to interbrand competition against  the loss of
    intrabrand  competition",  where  the  two types  of  competition
    operated in different markets).
    To our  knowledge, no authority  has squarely addressed
    this  issue.   On  the one  hand,  several courts  have expressed
    concern  over the  use of  wide ranging  interests to  justify an
    otherwise  anticompetitive   practice,  and  others   have  found
    particular  justifications   to  be   incomparable  and   not  in
    correlation  with the alleged restraint  of trade.   Smith v. Pro
    Football,  Inc., 
    593 F.2d 1173
    ,  1186 (D.C. Cir.  1978); Brown v.
    Pro Football, Inc., 
    812 F. Supp. 237
    , 238 (D.D.C. 1992);  Chicago
    Pro. Sports Ltd. Partnership v. National Basketball Ass'n, 
    754 F. 9
        The  Supreme Court  did  not  expressly  consider the  issue
    presented  here.  Therefore, it is impossible to tell whether the
    Court  was consciously applying the  rule of reason  to include a
    broad area of procompetitive benefits in a variety of markets, or
    whether  the  Court  was  simply  not  being  very  careful   and
    inadvertently extended  the rule of reason past its proper scope.
    There is certainly no  language, as Sullivan suggests, indicating
    that   the  Court   was  considering   the  alleged   benefit  of
    "competitive   balance"  only   to   the  extent   that  it   had
    procompetitive  effects  in  the  market  for  televised football
    games.
    -48-
    Supp. 1336, 1358  (N.D.Ill. 1991).   We agree  that the  ultimate
    question  under  the  rule  of reason  is  whether  a  challenged
    practice  promotes or  suppresses  competition.   Thus, it  seems
    improper to validate a practice that is decidedly in restraint of
    trade  simply  because  the  practice  produces  some   unrelated
    benefits to competition in another market.
    On  the other  hand,  several  courts,  including  this
    Circuit, have found it  appropriate in some cases to  balance the
    anticompetitive effects on competition in one market with certain
    procompetitive benefits  in other markets.  See,  e.g., NCAA, 
    468 U.S. at 115-20
    ; Grappone, Inc.  v. Subaru of  New England, Inc.,
    
    858 F.2d 792
    , 799 (1st  Cir. 1988);  M & H  Tire Co. v.  Hoosier
    Racing  Tire Corp.,  
    733 F.2d 973
    ,  986  (1st Cir.  1984);  L.A.
    Coliseum,  726 F.2d  at 1381,  1392, 1397,  1399.   Moreover, the
    district court's  argument that it would be impossible to compare
    the procompetitive effects of the NFL's  policy in the interbrand
    market  of  competition  between  the  NFL  and  other  forms  of
    entertainment, with the anticompetitive effects of the intrabrand
    market of competition  between NFL  teams for the  sale of  their
    ownership interests,  is arguably refuted by  the Supreme Court's
    holding  in Continental T.V., Inc. v. GTE Sylvania Inc., 
    433 U.S. 36
     (1977).  Continental  T.V. explicitly recognized that positive
    effects on  interbrand  competition can  justify  anticompetitive
    effects  on intrabrand  competition.   
    Id. at 51-59
    .   Although
    Continental T.V. can reasonably  be interpreted as referring only
    to  interbrand and  intrabrand  components of  the same  relevant
    -49-
    market, Hornsby Oil  Co., Inc.  v. Champion Spark  Plug Co.,  
    714 F.2d 1384
    , 1394 (5th Cir.  1983), there is  also some indication
    that interbrand and  intrabrand competition necessarily refer  to
    distinct, yet related, markets.  Continental T.V., 
    433 U.S. at
    52
    n.19 ("The degree of intrabrand competition is wholly independent
    of the  level of interbrand competition.").  Arguably, the market
    put forward by the NFL -- that is the market for NFL  football in
    competition  with  other forms  of  entertainment  -- is  closely
    related to the  relevant market found  by the jury such  that the
    procompetitive   benefits  in   one  can   be  compared   to  the
    anticompetitive harms  in the other.   Clearly this  question can
    only be answered  upon a much more in-depth  inquiry that we need
    not, nor find it appropriate to, embark upon at this time.
    Finally,  we  note  that although  balancing  harms and
    benefits in different markets may be unwieldy and confusing, such
    is the case with a number of balancing tests that a court or jury
    is expected to  apply all  the time.   Indeed, Justice  Brandeis'
    famous formulation of the rule of reason seems to contemplate the
    balancing of  a wide variety of factors  and considerations, many
    of which are not necessarily comparable or correlative:
    The true  test of legality is whether the
    restraint  imposed  is  such   as  merely
    regulates  and  perhaps thereby  promotes
    competition or whether it is such as  may
    suppress or even destroy competition.  To
    determine  that  question the  court must
    ordinarily consider the facts peculiar to
    the  business to  which the  restraint is
    applied; its condition  before and  after
    the restraint was  imposed; the nature of
    the  restraint and its  effect, actual or
    probable.   The history of the restraint,
    -50-
    the  evil believed  to exist,  the reason
    for adopting the  particular remedy,  the
    purpose or end sought to be attained, are
    all relevant facts.
    Board of  Trade of the City of Chicago v. United States, 
    246 U.S. 231
    , 238 (1918).
    Although the issue of  the proper scope of the  rule of
    reason analysis is more appropriately resolved in a case where it
    is  dispositive and more fully briefed, we  can draw at least one
    general conclusion from  the caselaw at this point: courts should
    generally give a measure of  latitude to antitrust defendants  in
    their efforts  to explain  the procompetitive justifications  for
    their  policies  and  practices;   however,  courts  should  also
    maintain some  vigilance by excluding justifications  that are so
    unrelated  to  the challenged  practice  that  they amount  to  a
    collateral  attempt to  salvage a practice  that is  decidedly in
    restraint of trade.
    In any event, we need not enter these  dangerous waters
    to  resolve the  instant dispute.    The NFL  wanted the  jury to
    consider its  proffered justifications  for the  public ownership
    policy  -- namely that the  policy enhanced the  NFL's ability to
    effectively produce and  present a popular entertainment  product
    unimpaired by  the  conflicting interests  that public  ownership
    would  cause.   These  procompetitive justifications  should have
    been  considered by the jury, even under Sullivan's theory of the
    proper scope of the rule  of reason analysis.  As we point out in
    note [4] above, and as Sullivan himself points out, to the extent
    the NFL's  policy strengthens and improves  the league, resulting
    -51-
    in increased competition in the market for ownership interests in
    NFL clubs through, for example, more valuable teams, the jury may
    consider the NFL's justifications as relevant factors in its rule
    of  reason analysis.  The danger of the proffered instructions on
    the verdict  form is  that they  may have  mislead the  jury into
    thinking  that  it  was  precluded  from  considering  the  NFL's
    justifications for its ownership policy.  Therefore, the relevant
    market  language on the verdict  form should be  removed, or else
    the  jury  should  be  informed  that  evidence  of  benefits  to
    competition  in  the  relevant  market can  include  evidence  of
    benefits flowing indirectly from the public ownership policy that
    ultimately  have  a  beneficial  impact  on  competition  in  the
    relevant market itself.
    E.  References to Prior Antitrust Cases Against the NFL
    Despite  a  pretrial  motion  in  limine  and  repeated
    objections by the  NFL, the  district court allowed  the jury  to
    hear  numerous references  to prior  antitrust cases  against the
    NFL.  Evidence about prior  antitrust violations by the defendant
    may, in  appropriate cases,  be  admissible to  show things  like
    market  power,  intent  to   monopolize,  motive,  or  method  of
    conspiracy.   United States Football League  v. National Football
    League, 
    842 F.2d 1335
    , 1371 (2d Cir. 1988) (hereinafter "USFL").
    Because of  the inherently  prejudicial nature of  such evidence,
    however, evidence  of prior antitrust cases involving the NFL are
    only  admissible if  Sullivan  can demonstrate  that the  conduct
    underlying   those  prior   judgments   had  a   direct,  logical
    -52-
    relationship to the conduct at issue in the present case.   USFL,
    
    842 F.2d at 1371
    ;  International Shoe Mach. Corp. v.  United Shoe
    Mach. Corp., 
    315 F.2d 449
    , 454 (1st Cir.), cert. denied, 
    375 U.S. 820
     (1963) (plaintiff  must show "that his claimed injury stemmed
    directly and proximately from the same type of practice condemned
    in the prior Government  action"); see also Coleman Motor  Co. v.
    Chrysler  Corp., 
    525 F.2d 1338
    , 1351 (3d  Cir. 1975).  In many of
    the  instances where Sullivan  or his counsel  made references to
    prior antitrust cases  at trial, Sullivan failed  to satisfy this
    burden.
    Sullivan argues  that  the prior  cases  were  relevant
    either to  certain testimony regarding the  reasonableness of the
    NFL's ownership policy and voting requirements or to the issue of
    defining  the  relevant  market.    Because  none  of  the  cases
    mentioned at  trial concerned the NFL's ownership policy at issue
    here,  evidence of  those  prior cases  is  not relevant  to  the
    reasonableness of the NFL's policy against public ownership.  The
    general voting requirements are not in dispute, so cases touching
    solely upon them are also not relevant.  Certain limited portions
    of  some prior antitrust decisions  are relevant to  the issue of
    defining the  relevant market.   The testimony and  commentary at
    trial  concerning these prior cases,  however, was not limited to
    the relevant market portions of these cases and, on the contrary,
    focussed  primarily on  the  issue of  whether  the NFL's  public
    ownership policy was  unreasonable.  As  such, that evidence  was
    prejudicial,  without  any  balancing  relevance  to  justify its
    -53-
    admission into evidence.
    The references to prior NFL cases were made in a number
    of different  contexts during the trial  (including during direct
    examination,  cross-examination,  and at  closing  argument), and
    they  contained  a  variety  of  different  information.    These
    references  are not likely to  be repeated in  precisely the same
    context  upon  a new  trial.   Therefore, instead  of identifying
    which particular  pieces of evidence were  inadmissible, we think
    it  would be  more  useful  to  point  out  more  generally  that
    references to prior  NFL cases are not  relevant to the  issue of
    the reasonableness of the NFL's  public ownership policy and such
    references should  be excluded if they  contain information about
    the unreasonableness of other  policies of the NFL which  were at
    issue in the other cases.
    Reversed and remanded.
    -54-
    

Document Info

Docket Number: 94-1031

Filed Date: 9/29/1994

Precedential Status: Precedential

Modified Date: 12/21/2014

Authorities (45)

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Coleman Motor Co., a Pennsylvania Corporation v. Chrysler ... , 525 F.2d 1338 ( 1975 )

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Jerlyn Yacht Sales, Inc., and Oklahoma Offset, Inc. v. ... , 950 F.2d 60 ( 1991 )

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Hornsby Oil Company, Inc., Cross-Appellant v. Champion ... , 714 F.2d 1384 ( 1983 )

Northwest Wholesale Stationers, Inc. v. Pacific Stationery &... , 105 S. Ct. 2613 ( 1985 )

M & H Tire Company, Inc. v. Hoosier Racing Tire Corporation , 733 F.2d 973 ( 1984 )

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Board of Trade of Chicago v. United States , 38 S. Ct. 242 ( 1918 )

Dana I. Kestenbaum v. Falstaff Brewing Corporation , 514 F.2d 690 ( 1975 )

gulfstream-iii-associates-inc-gulfstream-iv-associates-inc-v , 995 F.2d 425 ( 1993 )

united-states-v-kenneth-innamorati-united-states-v-william-thompson , 996 F.2d 456 ( 1993 )

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