Bluetarp Financial, Inc. v. Matrix Construction Co., Inc. ( 2013 )


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  •           United States Court of Appeals
    For the First Circuit
    No. 12-1338
    BLUETARP FINANCIAL, INC.,
    Plaintiff, Appellant,
    v.
    MATRIX CONSTRUCTION CO., INC.,
    Defendant, Appellee.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF MAINE
    [Hon. George Z. Singal, U.S. District Judge]
    Before
    Thompson, Selya, and Lipez,
    Circuit Judges.
    Gavin G. McCarthy, with whom Pierce Atwood LLP was on brief,
    for appellant.
    Jason P. Donovan, with whom Daniel R. Mawhinney and Thompson
    & Bowie, LLP were on brief, for appellee.
    March 1, 2013
    THOMPSON, Circuit Judge.   The sole question presented on
    appeal is whether the district court has personal jurisdiction over
    the defendant.    The district court did not think it did and so
    dismissed the complaint.    After carefully considering the matter,
    we find the requirements for personal jurisdiction have been
    satisfied and we reverse.
    FACTUAL BACKGROUND
    The defendant Matrix Construction Co., Inc. ("Matrix"),
    as the name suggests, is in the construction business.       It is a
    South Carolina corporation with its principal place of business in
    Anderson, South Carolina.    In 2010, it was hired as the general
    contractor for a project involving renovations to three schools in
    Anderson.    In connection with the project, Matrix solicited bids
    from building supply companies.     Contract Supply, LLC ("Contract
    Supply"), a South Carolina company with its principal place of
    business in Mauldin, South Carolina, submitted a bid to supply
    hollow metal frames and wooden doors. Matrix accepted the bid; the
    quoted price was around $150,000.
    At the time, Contract Supply had a relationship with the
    plaintiff BlueTarp Financial, Inc. ("BlueTarp"), a company that
    provides commercial credit to the construction industry.    BlueTarp
    is a Delaware corporation with its principal place of business in
    -2-
    Portland, Maine.1        BlueTarp and Contract Supply had entered into a
    contract whereby Contract Supply agreed to provide a BlueTarp
    credit application to the contractors it worked with instead of
    extending its own in-house credit.            And so, after its bid had been
    accepted,     Contract      Supply    faxed     Matrix     a    BlueTarp    credit
    application.      The attached fax cover sheet read: "Could you please
    complete the following credit app?            We need to get your company set
    up in our system so we can get started on the shop drawings for the
    2 Anderson elementary schools."
    The credit application, which called for various bits of
    information      about    the   applicant     company,   indicated     that   upon
    completion it could be returned to the materials dealer (here
    Contract Supply), or to BlueTarp via a toll free fax number, email,
    or by mail to a P.O. Box in Portland, Maine.               The application also
    contained    a    second    page     titled    "BlueTarp       Financial   Account
    1
    According to BlueTarp, its principal place of business is in
    Portland, Maine and its corporate office is in Charlotte, North
    Carolina. Matrix, however, is not convinced that Maine is in fact
    the principal office. It points to some of BlueTarp's filings with
    various states, including North Carolina, that list the Charlotte,
    North Carolina office as being either the "principal executive
    office," "main business address," "corporate officers' address," or
    "principal office address."      For our purposes, applying the
    plaintiff-friendly prima facie standard (explained later), BlueTarp
    has adequately established that its principal place of business is
    in Maine. There is evidence that forty-three of its fifty-three
    employees work in the Maine office, including three-quarters of the
    managerial level staff.     All purchase authorizations, customer
    records, billing, communications, and collection efforts go through
    the Maine office. BlueTarp's filings with the Maine Secretary of
    State, and its filing with the U.S. Securities and Exchange
    Commission, list its principal office as being in Portland, Maine.
    -3-
    Agreement" (the "account agreement"), which laid out the terms and
    conditions of the credit relationship.        The account agreement
    listed BlueTarp's address as 443 Congress Street in Portland,
    Maine.   It also provided that the agreement would be governed by
    the "laws of the State of Maine" and that in the event of default
    "BlueTarp may institute suit against you in the courts of the State
    of Maine, regardless of where you are geographically located or
    conduct business."    The account agreement further indicated that
    Matrix's use of its BlueTarp account would constitute acceptance of
    the agreement's terms and conditions, and that Matrix agreed to be
    bound by the account agreement in the event its application was
    approved.
    Matrix says its policy was to pay for building materials
    by check whenever possible and, when credit was needed, to use the
    line of credit it had with a bank.        Nonetheless, to avoid any
    delays, Matrix's office manager completed and signed the credit
    application.    However, she left the requested credit line blank
    because, according    to   Matrix, it   did not   intend   to   purchase
    anything using the credit.    The application was faxed to Contract
    Supply in South Carolina.
    Contract Supply forwarded the application to BlueTarp,
    which denied it because the application was not signed by a Matrix
    corporate officer and because the requested credit line was left
    blank.   On May 24, 2010, BlueTarp sent a fax to Matrix indicating
    -4-
    that it could not process the credit application for those reasons.
    The fax directed Matrix to resubmit its application to BlueTarp via
    fax.    One of BlueTarp's employees followed up with Matrix during
    the    ensuing    week   by   phone   and   fax   asking   for   a   completed
    application.
    On June 2, Matrix submitted a new application, again
    containing the account agreement on the second page.             This one was
    signed by Matrix's president, H.M. King, Jr., with a requested
    credit line of $5,000 (an intentionally limited amount because,
    again, Matrix says it never intended to use the credit).                Using
    BlueTarp's toll free fax number, Matrix faxed the application to
    BlueTarp's office in Portland, Maine. The application was approved
    that day.        On or around June 8, 2010, BlueTarp sent Matrix a
    welcome letter.       The letter, which listed BlueTarp's address as
    being in Maine, indicated that Matrix's initial credit limit was
    $10,000 and it provided billing, payment, and online account set-up
    information including an account number, sign-on password, and a
    purchaser identification number. The second page of the letter was
    another copy of the account agreement.
    Right around this time, on June 6, 2010, Matrix submitted
    its first purchase order to Contract Supply, a $44,134.00 order. A
    $51,078.92 order followed on January 14, 2011 and then a $71,880.40
    order on May 5, 2011.           Contract Supply billed Matrix for the
    ordered materials directly, sending a little more than twenty
    -5-
    invoices from September 2010 to May 2011.            Contract Supply's name
    and its South Carolina address were listed at the top of each
    invoice.     Under a box labeled "Terms" on the invoices it said
    "BlueTarp."    Then at the bottom of each invoice it said "BlueTarp
    Customers Only Please Remit to BlueTarp Financial, Inc." and it
    provided a P.O. Box located in Atlanta, Georgia.
    At the same time, BlueTarp was also billing Matrix from
    its Maine office.      It was doing this because it was advancing
    Contract   Supply   money     as   payment    for    Matrix's   purchases.
    Specifically,   from   July    2010    to   May    2011,   BlueTarp   approved
    $169,217.58 in charges made on Matrix's BlueTarp credit account.
    And so from July 2010 to June 2011, BlueTarp sent Matrix a billing
    statement once a month (twelve total).            On the billing statements
    BlueTarp's address was listed as the P.O. Box in Atlanta, Georgia.
    The statements contained Matrix's customer account number, account
    summary, account balance, a list of its purchase transactions, its
    available credit, and credit limit, among other things.               The first
    bill reflected Matrix's credit limit as being $10,000.                 After a
    couple of months this climbed to $50,000 and eventually up to a
    high of $144,000. Matrix says it never requested or discussed this
    increase with BlueTarp.
    Matrix elected to pay Contract Supply directly for the
    materials.    From September 2010 to April 2011 Matrix sent checks
    to Contract Supply in South Carolina.             Matrix sent eleven checks,
    -6-
    the payments     totaling    about $50,500.    Matrix   never   made any
    payments to BlueTarp.       However, apparently unbeknownst to Matrix,
    Contract Supply was forwarding the checks to BlueTarp.          Contract
    Supply was sending the checks to a bank lockbox that BlueTarp
    maintained - this was the Georgia P.O. Box.2       The bank would take
    the checks directly from this lockbox and deposit them, regardless
    of who was listed as payee, into BlueTarp's account.       According to
    BlueTarp, because of this arrangement it never saw the checks and
    therefore never knew that Matrix was "improperly" making the checks
    out to Contract Supply.
    During this time (June 2010 to June 2011 to be exact)
    Matrix and BlueTarp were intermittently communicating on the phone
    and by email.    Based on the communication logs that BlueTarp kept
    and an accompanying affidavit, it appears there was in the vicinity
    of fifteen calls or emails, all of which went through BlueTarp's
    Maine office.      The bulk of the communications originated from
    BlueTarp.     There were, however, a couple of emails sent from
    Matrix's office manager to BlueTarp; both times she was responding
    to a communication from BlueTarp.
    In June 2011, Matrix learned that Contract Supply was not
    paying its suppliers.       As a result, Matrix stopped paying Contract
    Supply.     It says it did this on the advice of legal counsel to
    protect against the risk of double payment to Contract Supply and
    2
    One check was sent directly to BlueTarp and not the lockbox.
    -7-
    its suppliers under South Carolina law.                 On June 15, 2011, a
    collections manager from BlueTarp sent Matrix a letter.                    In it,
    BlueTarp conceded that Contract Supply had not paid some of its
    suppliers.   It went on to say that if Matrix was considering paying
    the bilked suppliers directly, such payment would not relieve it of
    its obligations to BlueTarp.          The letter continued by indicating
    that BlueTarp had paid Contract Supply in full for all of Matrix's
    purchases    and    therefore      Matrix    owed    BlueTarp     a   balance   of
    $118,201.50.3      Matrix ignored the payment request.
    PROCEDURAL BACKGROUND
    In July 2011, BlueTarp filed this lawsuit in the United
    States District Court for the District of Maine invoking diversity
    jurisdiction.      See 
    28 U.S.C. § 1332
    (a)(1).          The complaint, which
    included     a     breach     of    contract        claim   and       an   unjust
    enrichment/equitable indemnity claim, alleged that Matrix owed
    BlueTarp $121,708.80 for unpaid purchases and interest.                    Matrix,
    the following month, turned around and filed its own lawsuit.                   It
    sued BlueTarp, Contract Supply, and two of Contract Supply's
    suppliers in South Carolina state court.            The gist of the claim was
    that Matrix had never accessed its BlueTarp credit and that it was
    Contract Supply, not Matrix, who owed BlueTarp money.
    3
    Matrix had paid in full all of its charges up to May 2011.
    The roughly $118,000 was the amount due in June and July.
    -8-
    Motion practice followed shortly behind the complaints.
    First, BlueTarp moved to dismiss the South Carolina case under
    South Carolina Rule of Civil Procedure 12(b)(8) on the basis that
    its earlier filed lawsuit in Maine involved the same parties and
    claims.   A week or so later Matrix moved to dismiss the Maine case
    on the following grounds: lack of personal jurisdiction, lack of
    subject matter jurisdiction, improper venue, forum non conveniens,
    and failure of the unjust enrichment/equitable indemnity claim as
    a matter of law.
    The South Carolina decision issued first.      The court
    stayed the case pending the district court of Maine's resolution of
    Matrix's motion to dismiss.    If jurisdiction was found in Maine,
    the South Carolina court said it would dismiss Matrix's complaint;
    if not, it would allow the case to go forward.
    The federal district court of Maine's decision followed.
    It granted the motion to dismiss holding that it lacked personal
    jurisdiction over Matrix.     It started by saying that the forum
    selection clause in the account agreement permitted BlueTarp to
    file suit in the state courts of Maine but did not require it.   It
    then turned to the question of personal jurisdiction, noting first
    that general jurisdiction clearly did not exist and that the
    operative question was whether there was specific jurisdiction. In
    deciding that the answer was no, the court reviewed Matrix's
    contacts with Maine and in essence decided that they were too
    -9-
    tenuous to establish jurisdiction.        Because it found personal
    jurisdiction lacking, the court did not analyze the other grounds
    that Matrix advanced to support dismissal.        In a footnote, the
    court did however note that BlueTarp had established a basis for
    subject matter jurisdiction because it was not clear to any legal
    certainty that BlueTarp's claims were worth less than the $75,000
    required for diversity jurisdiction.4
    BlueTarp appealed the grant of the motion to dismiss to
    this court.   On appeal, it argues that the forum selection clause
    itself authorizes jurisdiction in the Maine district court and, in
    the event we disagree with that proposition, that Matrix had
    sufficient connections with Maine to satisfy the requirements of
    personal jurisdiction.    Matrix as would be expected takes the
    opposite position on both issues.5
    4
    As promised, after this decision issued, the South Carolina
    state court lifted the stay. As of the time of briefing before
    this court, the South Carolina case was in the discovery phase.
    Also, though there is nothing in the record about this, Matrix
    indicates in its brief that yet another case entered the fray
    around this time.      Specifically, after the dismissal below,
    BlueTarp sued Matrix, in a cause of action nearly identical to this
    one, in Maine state court. We take judicial notice that neither
    the South Carolina state-court case or the Maine state-court case
    has gone to final judgment.
    5
    Matrix makes alternative arguments in favor of dismissal,
    the same ones it advanced below: improper venue, forum non
    conveniens, and a legally deficient unjust enrichment/equitable
    indemnity claim. Though these arguments were never considered by
    the district court, Matrix urges us to affirm the dismissal on
    these grounds. We decline to do so.
    Additionally,   Matrix   contends   that   the   district   court's
    -10-
    STANDARD OF REVIEW
    When a district court reviews a motion to dismiss under
    the prima facie standard, which is what it did here, our review is
    de novo.6   Harlow v. Children's Hosp., 
    432 F.3d 50
    , 57 (1st Cir.
    2005); Foster-Miller, Inc. v. Babcock & Wilcox Canada, 
    46 F.3d 138
    ,
    147 (1st Cir. 1995). Under this prima facie standard, "the inquiry
    is whether the plaintiff has proffered evidence which, if credited,
    is   sufficient    to   support findings     of   all   facts   essential   to
    personal jurisdiction." Phillips v. Prairie Eye Ctr., 
    530 F.3d 22
    ,
    26   (1st   Cir.    2008).      The    plaintiff's      properly   documented
    evidentiary proffers are accepted as true for purposes of making
    the prima facie showing, and we construe these proffers in a light
    finding of subject matter jurisdiction (made in passing) was
    erroneous. We disagree. It is undisputed that the two parties are
    citizens of different states. See 
    28 U.S.C. § 1332
    (a). As for the
    amount in controversy, it is not obvious that the claim involves
    less than the requisite $75,000.        See 
    id.
        BlueTarp's Vice
    President of Credit Risk Management completed an affidavit, which
    indicates that Matrix did not pay approximately $118,000 in charges
    or the resulting late fees and interest. This amount matches up
    with BlueTarp's billing statements and its collections letter.
    Moreover, Matrix admits it stopped paying.       While Matrix may
    ultimately be able to argue that BlueTarp should not prevail
    because Matrix never paid BlueTarp directly or authorized the
    credit increase, at this stage it is not apparent to a legal
    certainty that BlueTarp cannot recover the approximately $120,000
    it claimed. See St. Paul Mercury Indem. Co. v. Red Cab Co., 
    303 U.S. 283
    , 289 (1938); Stewart v. Tupperware Corp., 
    356 F.3d 335
    ,
    338 (1st Cir. 2004).
    6
    In addition to the prima facie method, courts can apply the
    preponderance method or the likelihood method, both of which
    typically require an evidentiary hearing. Phillips v. Prairie Eye
    Ctr., 
    530 F.3d 22
    , 26 n.2 (1st Cir. 2008).
    -11-
    most favorable to plaintiff's jurisdictional claim.      
    Id.
       To the
    extent that they are uncontradicted, we add into the mix the facts
    put forward by the defendant.     Cossaboon v. Maine Med. Ctr., 
    600 F.3d 25
    , 31 (1st Cir. 2010).    The ultimate burden of persuasion is
    on the plaintiff.    
    Id.
    ANALYSIS
    In order to subject a defendant who is not present in the
    forum state to a personal judgment, the Due Process Clause requires
    that the defendant "have certain minimum contacts with [the forum]
    such that the maintenance of the suit does not offend traditional
    notions of fair play and substantial justice."     Int'l Shoe Co. v.
    Washington, 
    326 U.S. 310
    , 316 (1945) (internal quotation marks
    omitted).    Personal jurisdiction over a defendant can come in the
    form of general or specific jurisdiction.   Harlow, 432 F.3d at 57.
    For general jurisdiction the defendant must have continuous and
    systematic contacts with the forum state, but the particular cause
    of action may be unrelated to those contacts.          Id.     General
    jurisdiction "broadly subjects the defendant to suit in the forum
    state's courts in respect to all matters," regardless of whether
    the matter before the court has anything to do with the defendant's
    contacts with the state.       Cossaboon, 
    600 F.3d at 31
     (internal
    quotation marks omitted).      In this way general jurisdiction is
    different than specific jurisdiction because specific jurisdiction
    depends on an "affiliatio[n] between the forum and the underlying
    -12-
    controversy."       Goodyear Dunlop Tire Operations, S.A. v. Brown, 
    131 S. Ct. 2846
    ,    2851       (2011)     (internal   quotation      marks     omitted)
    (alteration in original); see Harlow, 432 F.3d at 57 (holding that
    "[f]or specific jurisdiction, the plaintiff's claim must be related
    to the defendant's contacts").                  There is no claim of general
    jurisdiction here; only specific jurisdiction is at issue.
    Courts may assert specific jurisdiction over a defendant
    when it is permissible under both the forum state's long-arm
    statute    and     the     Due     Process     Clause   of     the    United     States
    Constitution. Carreras v. PMG Collins, LLC, 
    660 F.3d 549
    , 552 (1st
    Cir. 2011). Maine's long arm statute extends to the fullest extent
    permitted by the Due Process Clause of the Constitution, Me. Rev.
    Stat. tit. 14, § 704-A(1); Harlow, 432 F.3d at 57, and so we turn
    directly to the constitutional analysis.                     Specific jurisdiction
    analysis    under        the     Due     Process   Clause     has    three     distinct
    components: relatedness, purposeful availment, and reasonableness.
    Phillips, 
    530 F.3d at 27
    .               An affirmative finding on each of these
    elements is needed to support a specific jurisdiction finding.
    Negrón-Torres v. Verizon Communications, Inc., 
    478 F.3d 19
    , 24-25
    (1st Cir. 2007).
    i. Relatedness
    To satisfy the relatedness prong, the cause of action
    must arise from or relate to the defendant's contacts with the
    forum state.       Carreras, 
    660 F.3d at 554
    ; Phillips, 
    530 F.3d at 27
    .
    -13-
    A consideration in a contract action such as this is whether the
    defendant's forum-based activity was instrumental in the contract's
    formation or breach.    Adelson v. Hananel, 
    510 F.3d 43
    , 49 (1st Cir.
    2007).    Inferences      can   be    drawn   from   the    parties'   "prior
    negotiations and contemplated future consequences, along with the
    terms of the contract and the parties' actual course of dealing."
    Platten v. HG Bermuda Exempted Ltd., 
    437 F.3d 118
    , 135 (1st Cir.
    2006) (internal quotation marks omitted).
    BlueTarp filed suit because Matrix allegedly owes it
    money based on a relationship that was formed when Matrix sent the
    completed credit application (containing the account agreement) to
    BlueTarp in Maine.     Before this formation there was some back and
    forth.   First, Matrix's office manager completed the application
    leaving the credit line blank.        When BlueTarp declined this offer,
    the application apparently went up the corporate food chain to
    Matrix's president, King, who completed and signed the application
    with the requested credit amount and sent it off to Maine. Sending
    the application to Maine, the culmination of this back and forth
    negotiation,   resulted    in   the    formation     of    the   contract   and
    relationship at issue.7         See, e.g., Phillips, 
    530 F.3d at
    27
    7
    Matrix does not claim that it is not bound by the account
    agreement's terms, nor does it appear that such an argument would
    have merit.   There is no allegation that King did not have the
    authority to enter into the agreement and indeed, as Matrix's
    president, we think it safe to assume he did. The language of the
    agreement itself indicated that approval of the application meant
    that Matrix was bound by the account agreement and Matrix's use of
    -14-
    (explaining that one factor that typically leads to a relatedness
    finding is when an employment contract's specific terms "were
    'formalized and entered into' in the forum state" (quoting Adelson,
    510 F.3d at 49)).
    Besides    Maine       playing    a    role   in    the   agreement's
    negotiation and formation, the resulting relationship contemplated
    the future consequences of Matrix using the credit account and thus
    continuing to interact with BlueTarp in Maine. These ramifications
    would be bills issuing from Maine, employees in Maine keeping track
    of Matrix's purchases and balance, Maine employees making decisions
    regarding credit adjustments and limits, and Matrix communicating
    with those employees to address any issues that arose (in essence,
    to the extent permitted by the account agreement, BlueTarp became
    Matrix's   payment    agent).       And,     as   evidenced    by    the   billing
    statements and phone and email communications between the parties,
    just such interplay did take place.
    Matrix, however, tries to put distance between it and
    BlueTarp, emphasizing that it never placed orders with, or made
    payments directly to, BlueTarp.             While this is true, Matrix did
    receive bills from Contract Supply that said Matrix's payment terms
    were   "BlueTarp"    and   that    directed       BlueTarp    customers    to   pay
    BlueTarp directly.     And Matrix not only received a welcome letter
    its BlueTarp account (which Matrix did use) constituted acceptance
    of its terms and conditions.
    -15-
    from BlueTarp but it also received twelve billing statements from
    BlueTarp containing Matrix's own assigned customer account number
    and demanding payment.         If these facts alone do not serve to
    convince that Matrix was a BlueTarp customer, and that the parties
    were proceeding as such, the account breakdown on the billing
    statements    makes    clear   that    BlueTarp     was   handling   Matrix's
    payments, extending Matrix credit, and keeping track of Matrix's
    purchases and use of the credit.             Matrix received these BlueTarp
    billing statements monthly for a year, putting Matrix on notice
    that BlueTarp was performing its bargained-for obligations under
    the agreement.        Given this monthly reminder, pursuant to the
    contractual relationship between the parties, Matrix had a right to
    call up BlueTarp at any time and contest the accuracy of the
    billing.     Further, under the contract, Matrix (who in fact was
    communicating with BlueTarp throughout the year) had the express
    right to terminate the agreement.8             But it never did.     Matrix's
    present attempt to disassociate itself from BlueTarp is belied by
    its course of conduct and comes too late.
    On top of everything else, the very terms of the account
    agreement indicated that it would be governed by the laws of Maine
    and that Matrix may be sued in the courts of the state of Maine.9
    8
    The account agreement read: "Either [Matrix] or BlueTarp
    Financial may terminate this Agreement at any time."
    9
    As we mentioned earlier, BlueTarp argues that this forum
    selection clause (which to remind the reader provided that
    -16-
    Thus the state of Maine was tied to the contract's terms, as well
    as the parties' interactions and contemplated future consequences,
    including the Maine court system's anticipated involvement in the
    resolution of any breach.
    Given all this, we find this cause of action arises out
    of Matrix's Maine contacts.     See, e.g., Astro-Med, Inc. v. Nihon
    Kohden Am., Inc., 
    591 F.3d 1
    , 10 (1st Cir. 2009) (a contract's
    choice of law and consent to jurisdiction provisions were some of
    the Rhode Island connections the court found sufficient to satisfy
    the   relatedness   prong);   Daynard    v.     Ness,   Motley,    Loadholt,
    Richardson & Poole, P.A., 
    290 F.3d 42
    , 61 (1st Cir. 2002) (finding
    relatedness when suit arose out of Massachusetts activities that
    were instrumental in the contract's formation, including partial
    performance   of    the   agreement     in     Massachusetts    along   with
    contemplated ongoing interaction with the state).              Most notably,
    faxing the credit application to Maine is what created the contract
    that BlueTarp claims was breached.10         See, e.g., Carreras, 660 F.3d
    "BlueTarp may institute suit against you in the courts of the State
    of Maine,") in and of itself authorizes the district court's
    jurisdiction.   It contends that the clause means that Matrix
    consented to being sued both in Maine state court and the federal
    district court of Maine when it is sitting in diversity
    jurisdiction. Matrix, on the other hand, along with the district
    court, thinks the clause refers only to Maine state courts. We
    express no opinion on this disputed point. For present purposes,
    it suffices for us to consider the forum selection clause as a
    factor in our jurisdictional analysis.
    10
    Matrix makes much ado of the fact that Contract Supply's and
    BlueTarp's billing statements directed Matrix to send payment to
    -17-
    at 554-55 (holding that the mailing of purchase agreements to
    Puerto Rico "played a direct role in the formation of the purchase
    agreements at issue" and therefore was "'related' to the dispute").
    ii. Purposeful Availment
    Specific     jurisdiction        further     requires    that    the
    defendant's contacts "represent a purposeful availment of the
    privilege of conducting activities in the forum state, thereby
    invoking the benefits and protections of that state's laws and
    making   the    defendant's   presence      before     the   state's   courts
    foreseeable."    Hannon v. Beard, 
    524 F.3d 275
    , 284 (1st Cir. 2008)
    (internal quotation marks omitted).          We have called it akin to a
    "rough quid pro quo," that is, "when a defendant deliberately
    targets its behavior toward the society or economy of a particular
    forum, the forum should have the power to subject the defendant to
    judgment regarding that behavior."         Carreras, 
    660 F.3d at 555
    .      In
    the purposeful availment inquiry the focus is on the defendant's
    intentions,    
    id.,
       and   the   cornerstones       are   voluntariness   and
    foreseeability, Hannon, 
    524 F.3d at 284
    .         The defendant's contacts
    BlueTarp at a P.O. Box in Georgia. We do not think this fact is
    very significant. Companies undoubtedly often use out of state
    banks and may cut out the middleman by having customers send
    payments to the bank directly. Even were we to accept Matrix's
    argument that because the payments were due in Georgia, the breach
    necessarily occurred in Georgia, this would not change our
    thinking. Where the breach occurred is just one consideration and,
    as we explained, the other factors, including where the contract
    was formed and where the parties interacted, favor jurisdiction in
    Maine.
    -18-
    "must be deliberate, and not based on the unilateral actions of
    another party." Phillips, 
    530 F.3d at 28
     (internal quotation marks
    omitted).
    Matrix would have us believe that it was sheer chance it
    ended       up    dealing    with     a   Maine         company    and       that    it    never
    deliberately targeted Maine. However, Matrix's contacts with Maine
    were voluntary to the extent that it knowingly entered into a
    credit relationship with a company that it knew (it was clear on
    the    account         agreement's     face)     was         located    in    Maine       and   it
    voluntarily sent the completed agreement to Maine.                             Though Matrix
    alleges that when it entered into the contract it did not intend to
    use the credit and it was simply complying with a precondition of
    doing business with Contract Supply, this does not change things.
    Regardless of whether Contract Supply required all suppliers to
    work    with      BlueTarp,      or    whether,         as    BlueTarp       suggests,      only
    customers        who    wanted   to    buy    on    credit        had   to    fill    out       the
    application, Matrix voluntarily completed the application.                                 It did
    not refuse or try to negotiate around it.
    Of course simply entering into a contract with a company
    in the forum state does not automatically establish the requisite
    contacts, Adams v. Adams, 
    601 F.3d 1
    , 7 (1st Cir. 2010), but here
    we have more.            First, as we outlined above in our relatedness
    analysis, the record makes clear that Matrix not only contracted
    with    a    Maine      entity   but      that     it    followed       through      with       the
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    contract's expectations and actually used BlueTarp's services.
    Matrix's contacts with Maine were deliberate and ongoing rather
    than simply founded on the one-sided actions of BlueTarp.             See
    Phillips, 
    530 F.3d at 28
    .      Second (and very significantly), based
    on the choice of law provision and the forum selection clause, it
    was eminently foreseeable that Matrix would be held accountable for
    any breach in Maine's courts.             Compare Burger King Corp. v.
    Rudzewicz, 
    471 U.S. 462
    , 482 (1985) (finding that a choice of law
    provision, combined with the defendant's relationship with the
    forum, reinforced the defendant's "deliberate affiliation with the
    forum   State   and   the    reasonable    foreseeability   of   possible
    litigation there"), with Adams, 
    601 F.3d at 8
     (noting that the
    absence of a choice of law provision in a promissory note weighed
    against a finding that the defendant had purposefully availed
    himself of the benefits and protections of Massachusetts law).
    This all leaves us convinced that Matrix's contacts with Maine
    "were not random, isolated or fortuitous." Hannon, 
    524 F.3d at 284
    (internal quotation marks omitted).
    iii. Reasonableness
    The final piece of the puzzle is that an exercise of
    jurisdiction must be reasonable, in other words, consistent with
    principles of justice and fair play.         Carreras, 
    660 F.3d at 554
    ;
    Phillips, 
    530 F.3d at 27
    .      A set of "gestalt factors" guides us in
    making this determination.      N. Laminate Sales, Inc. v. Davis, 403
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    F.3d 14, 26 (1st Cir. 2005).              These factors include: Matrix's
    burden of appearing, the forum state's interest in adjudicating the
    dispute, BlueTarp's interest in obtaining convenient and effective
    relief, the interstate judicial system's interest in efficient
    resolution of the matter, and the common interests of all states in
    promoting substantive social policies. See Adelson v. Hananel, 
    652 F.3d 75
    , 83 (1st Cir. 2011); N. Laminate Sales, Inc., 403 F.3d at
    26 (citing Burger King Corp., 
    471 U.S. at 477
    ).
    Weighing the factors, the balance here tips in favor of
    jurisdiction.    First, mounting an out-of-state defense most always
    means added trouble and cost and therefore, "'this factor is only
    meaningful where a party can demonstrate some kind of special or
    unusual burden.'"     Hannon, 
    524 F.3d at 285
     (quoting Pritzker v.
    Yari, 
    42 F.3d 53
    , 64 (1st Cir. 1994)).             No particular or unique
    burden has been shown here.
    Second,   Maine   has     an     interest   in     this   matter's
    resolution.     BlueTarp, through its principal place of business,
    conducts business in Maine.        Maine has an interest in redressing
    harms committed against its companies by out-of-state companies,
    see N. Laminate Sales, Inc., 403 F.3d at 26, the interest here
    being to ensure that an out-of-state entity settles up its supposed
    debts.   Along these same lines, Maine has a stake in being able to
    provide a     convenient   forum    for    its   slighted    residents.    See
    Adelson, 510 F.3d at 51.
    -21-
    Also cutting in favor of jurisdiction is BlueTarp's
    interest in convenient and effective relief.         We have repeatedly
    said, "'a plaintiff's choice of forum must be accorded a degree of
    deference with respect to the issue of its own convenience.'"
    Hannon, 
    524 F.3d at 285
     (quoting Sawtelle v. Farrell, 
    70 F.3d 1381
    ,
    1395 (1st    Cir.   1995)).   Further,   according   to   BlueTarp, all
    relevant documents and potential witnesses are located in Maine.
    Fourth, given that there is a lawsuit in South Carolina
    state court involving this matter, there is at least a question as
    to whether the instant lawsuit serves the interstate judicial
    system's interest in efficient resolution.      But the existence of
    the South Carolina lawsuit, which we note was filed after this one,
    is insufficient to tip the constitutional balance.         See Adelson,
    
    652 F.3d at 84
    .       Concluding with the final factor, we see no
    substantive social policy at issue here.
    The district court's exercise of jurisdiction over this
    matter is reasonable.
    CONCLUSION
    Having found the relatedness, purposeful availment, and
    reasonableness factors satisfied, we conclude that it has been
    established that the district court has personal jurisdiction over
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    Matrix.       The   district   court's   dismissal   of   the   complaint   is
    reversed.11
    11
    Our holding does not preclude the district court from
    transferring this case to another venue should it think it
    advisable. Pursuant to 
    28 U.S.C. § 1404
    (a), a district court may
    transfer a case to any other district or division where the case
    might have been originally brought, or to which the parties have
    consented, in the interest of justice or for the convenience of the
    parties and witnesses.
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