Comcast of Maine/New Hampshire v. Mills ( 2021 )


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  •           United States Court of Appeals
    For the First Circuit
    No. 20-1104
    COMCAST OF MAINE/NEW HAMPSHIRE, INC.; A&E TELEVISION NETWORKS,
    LLC; C-SPAN; CBS CORP.; DISCOVERY, INC.; DISNEY ENTERPRISES,
    INC.; FOX CABLE NETWORK SERVICES, LLC; NBCUNIVERSAL MEDIA, LLC;
    NEW ENGLAND SPORTS NETWORK, LP; VIACOM, INC.,
    Plaintiffs, Appellees,
    v.
    JANET MILLS, in her official capacity as the Governor of Maine;
    AARON FREY, in his official capacity as the Attorney General of
    Maine,
    Defendants, Appellants,
    CITY OF BATH, MAINE; TOWN OF BERWICK, MAINE; TOWN OF BOWDOIN,
    MAINE; TOWN OF BOWDOINHAM, MAINE; TOWN OF BRUNSWICK, MAINE; TOWN
    OF DURHAM, MAINE; TOWN OF ELIOT, MAINE; TOWN OF FREEPORT, MAINE;
    TOWN OF HARPSWELL, MAINE; TOWN OF KITTERY, MAINE; TOWN OF
    PHIPPSBURG, MAINE; TOWN OF SOUTH BERWICK, MAINE; TOWN OF
    TOPSHAM, MAINE; TOWN OF WEST BATH, MAINE; TOWN OF WOOLWICH,
    MAINE,
    Defendants.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF MAINE
    [Hon. Nancy Torresen, U.S. District Judge]
    Before
    Lynch and Lipez, Circuit Judges.
      Judge Torruella heard oral argument in this matter and
    participated in the semble, but he did not participate in the
    issuance of the panel's opinion in this case. The remaining two
    panelists therefore issued the opinion pursuant to 
    28 U.S.C. § 46
    (d).
    Christopher C. Taub, Deputy Attorney General of the State of
    Maine, with whom Aaron M. Frey, Attorney General of the State of
    Maine, was on brief, for appellants.
    Matthew A. Brill, with whom Melissa Arbus Sherry was on brief,
    for appellees.
    Kelly M. Klaus, Donald B. Verrilli, Jr., and Elaine J.
    Goldenberg on brief for WarnerMedia, LLC, amicus curiae.
    Corbin K. Barthold and Cory L. Andrews on brief for Washington
    Legal Foundation, amicus curiae.
    John Ulin, James S. Blackburn, and Oscar Ramallo on brief for
    Motion Picture Association, Inc., amicus curiae.
    February 24, 2021
    LIPEZ,    Circuit Judge.      Maine passed a law    in 2019
    requiring cable operators to offer their subscribers the option of
    buying access to cable programs and channels individually, rather
    than bundled together in a channel or package of channels.     A group
    of cable operators and programmers sued and sought a preliminary
    injunction against enforcement of the law, arguing that it violated
    the First Amendment and was preempted by provisions of the federal
    Communications Act.    The district court granted the preliminary
    injunction on First Amendment grounds, and Maine appealed.
    For the reasons discussed below, we agree with the
    district court that the law implicates the First Amendment and
    therefore triggers some form of heightened -- either intermediate
    or strict -- judicial scrutiny.      We also accept Maine's concession
    that, at this point in the litigation, it has not offered enough
    evidence in support of the law to survive such scrutiny.           We
    therefore affirm.
    I.
    The law at issue is called "An Act to Expand Options for
    Consumers of Cable Television in Purchasing Individual Channels
    and Programs."   2019 Me. Laws 129th Leg., ch. 308 (codified at Me.
    Stat. tit. 30-A, § 3008(3)(F) (2019)) ("Chapter 308" or "the Act").
    The sole operative provision of the Act imposed an "à la carte"
    requirement on cable operators: "Notwithstanding any provision in
    a franchise, a cable system operator shall offer subscribers the
    - 3 -
    option of purchasing access to cable channels, or programs on cable
    channels, individually."         Id.   As far as the record on appeal
    indicates, the accompanying legislative record was sparse.              The
    district court noted that the Maine Legislature did not hear from
    expert witnesses or commission a Maine-specific study to determine
    what impact the Act would have on access to cable services.
    However, one of the Act's sponsors testified before the
    Energy, Utilities, and Technology Committee that he had "submitted
    th[e] bill on behalf of Maine's hundreds of thousands of cable
    television subscribers," who "[f]or far too long . . . have been
    forced to purchase cable TV packages which include dozens of
    channels the consumer has no interest in watching."               Citing a
    Federal Communications Commission ("FCC") survey, the sponsor
    reported that the price of an expanded basic cable package had
    risen faster than inflation, and, relying on a 2006 FCC report,
    suggested that the average cable bill would be thirteen percent
    lower   if   consumers   could    subscribe   to   only   their   preferred
    channels.     Barry Hobbins, Maine's Public Advocate, also offered
    testimony, suggesting that many consumers were frustrated with
    their cable providers and would prefer a regime in which they only
    paid for the channels they actually watched.         Although the Public
    Advocate did not formally endorse the Act, he opined that the law
    "would go a long way in an attempt to remedy the lack of consumer
    choice in the cable marketplace in Maine."
    - 4 -
    Before     the    Act    went   into    effect,       a   cable   operator
    (Comcast     of   Maine/New          Hampshire,     Inc.)     and      various    cable
    programmers (together, "plaintiffs" or "the cable companies")1 sued
    the    Governor   and    the     Attorney     General   of        Maine   ("the   state
    defendants" or simply "Maine" or "the state")2 in federal district
    court, claiming that Chapter 308 violated the First Amendment and
    was preempted by various provisions of the federal Communications
    Act of 1934, as amended.             A few days later, the plaintiffs moved
    for a preliminary injunction against enforcement of the Act.                          The
    district court consolidated the trial on the merits with a hearing
    on    the   preliminary       injunction     motion.        See    Fed.   R.   Civ.   P.
    65(a)(2).
    During     the     district     court     proceedings,        the    state
    explained in more detail how the Act would be interpreted and
    enforced. See Sorrell v. IMS Health Inc., 
    564 U.S. 552
    , 563 (2011)
    1In general, cable operators own the physical cable
    infrastructure that delivers a signal to viewers; cable
    programmers produce television content and sell or license it to
    cable operators.    See Turner Broadcasting System, Inc. v. FCC
    ("Turner I"), 
    512 U.S. 622
    , 628 (1994).          The programmers
    challenging the law here are: A&E Television Networks, LLC; C-
    SPAN; CBS Corp.; Discovery, Inc.; Disney Enterprises, Inc.; Fox
    Cable Network Services, LLC; NBCUniversal Media, LLC; New England
    Sports Network, LP; and Viacom, Inc. When the distinction between
    the programmers and operators is unimportant, we occasionally
    refer to the combined plaintiffs as just "the cable companies."
    The plaintiffs also named various Maine municipalities as
    2
    defendants. They were dismissed by a joint stipulation below and
    are not parties to the present appeal.
    - 5 -
    (noting that lower courts are "entitled to rely on the [s]tate's
    plausible interpretation of the law it is charged with enforcing").
    The   state    pointed      out   that    there   is   a   familiar    model   for
    subscribing to cable TV.          Cable programmers (like Disney) compile
    individual television programs into linear streams3 of content
    called channels (like ESPN). Cable operators (like Comcast) bundle
    those     channels   into    various     tiers    (like    Comcast's   "Sports   &
    Entertainment" or "Kids & Family" packages), which customers can
    purchase.     As written, the Act requires cable operators to provide
    subscribers with the option to purchase every cable channel and
    television program individually (or "à la carte").4                     Hence, a
    3A "linear stream," in this context, signifies a continuous
    series of prescheduled programs; it differs from an "on demand"
    arrangement, which allows viewers to watch a program whenever they
    choose.      See    Implementation   of   Section    304   of   the
    Telecommunications Act of 1996, Fourth Further Notice of Proposed
    Rulemaking, 25 FCC Rcd. 4303, 4308, ¶ 14 n.43 (Apr. 21, 2010) ("The
    term 'linear programming' is generally understood to refer to video
    programming that is prescheduled by the programming provider. Cf.
    
    47 U.S.C. § 522
    (12) (defining 'interactive on-demand services' to
    exclude 'services providing video programming prescheduled by the
    programming provider').").
    4In fact, the Act is written in the disjunctive, requiring
    "the option of purchasing access to cable channels, or programs on
    cable channels."    Me. Stat. tit. 30-A, § 3008(3)(F) (emphasis
    added)). But the parties and the district court treated the Act
    as requiring both options.     See, e.g., Appellants' Br. at 10
    (explaining that Chapter 308 "requires the unbundling of channels
    and programs" (emphasis added)); Comcast of Me./N.H., Inc. v.
    Mills, 
    435 F. Supp. 3d 228
    , 249 n.13 (D. Me. 2019) (explaining
    that Chapter 308 "requires that cable operators offer consumers
    the ability to purchase both individual channels, such as ESPN or
    the Food Network, and individual programs, such as one Monday Night
    Football game or one episode of Chopped" (emphasis added)). We
    - 6 -
    customer,    instead     of   having    to    buy   the     full    "Sports    &
    Entertainment" package, could pay only for the ESPN channel.
    Further, under the law, instead of paying for the entire EPSN
    channel, a customer could pay to view a single Red Sox game.
    The state also clarified in its briefing that the "à la
    carte" option would only be available to customers who already
    subscribe to (at least) a basic cable tier or package, in order to
    avoid any potential conflict with federal law regulating the basic
    tier.   See 
    47 U.S.C. § 543
    (b)(7).            Separately, the state also
    acknowledged to the court at the hearing that nothing in the Act
    requires a cable operator to charge any particular price for an
    individual channel or program.         As a result, cable operators could
    continue    to   steer   subscribers     to   bundled     tiers    by   offering
    attractive discounts (or, equivalently, by charging high prices
    for à la carte options).
    After considering the parties' arguments, the district
    court granted the motion for a preliminary injunction. See Comcast
    of Me./N.H., Inc. v. Mills, 
    435 F. Supp. 3d 228
    , 233 (D. Me. 2019).
    The court first determined that the Act was not expressly or
    impliedly preempted by federal law.            
    Id. at 244
    .         However, the
    court found that the Act likely burdened the plaintiffs' First
    simply follow suit, as neither party has raised this issue on
    appeal.
    - 7 -
    Amendment rights because, even though it did not impinge on the
    plaintiffs' editorial discretion, it nonetheless singled them out
    for disfavored treatment.          
    Id. at 245-46
    .     Additionally, the court
    concluded that the state had not shown -- at least "[a]t this
    initial stage" -- that the Act was likely to achieve its primary
    goal: reducing prices and increasing affordable access to cable.
    
    Id. at 249
    .     The    court    then       concluded   that    the   remaining
    requirements for a preliminary injunction were satisfied.                   
    Id. at 249-50
    .    As part of its determination, the court also reconsidered
    the desirability of combining the preliminary injunction hearing
    with the merits trial.        Because the court was now convinced that
    the evidentiary record was not "sufficiently developed" for "a
    final determination" on the underlying claims for declaratory and
    permanent injunctive relief, it declined to enter final judgment.
    
    Id. at 250
    .       The defendants timely appealed the entry of the
    preliminary injunction, and the parties agreed to stay further
    proceedings in the district court pending the outcome of the
    appeal.
    II.
    We    will    uphold    a    decision    to    grant   a   preliminary
    injunction unless it constitutes an abuse of discretion.                   Doe v.
    Trs. of Bos. Coll., 
    942 F.3d 527
    , 532 (1st Cir. 2019).                   We review
    the district court's findings of fact for clear error and its
    conclusions of law de novo.             
    Id.
    - 8 -
    In assessing the plaintiffs' request for a preliminary
    injunction, the district court found that all four of the relevant
    factors (that is, "(1) the movant's likelihood of success on the
    merits; (2) the likelihood of the movant suffering irreparable
    harm; (3) the balance of equities; and (4) whether granting the
    injunction is in the public interest") weighed in favor of granting
    the request.    Shurtleff v. City of Bos., 
    928 F.3d 166
    , 171 (1st
    Cir. 2019).    On appeal, the state has not challenged the district
    court's assessment of the latter three factors or suggested that
    any of the district court's factual findings amounted to clear
    error.    Instead,    it   takes   issue    with   the   district   court's
    conclusion that the plaintiffs were likely to succeed on the merits
    of their First Amendment claim.       The state argues that the First
    Amendment is not implicated at all.        Hence, the standard of review
    is mere rational basis, and not some heightened standard of review.
    As appellees, the cable companies defend the entry of
    the preliminary injunction on both First Amendment and federal
    preemption grounds.    We can affirm the entry of the preliminary
    injunction on any ground supported by the record.          See Jennings v.
    Stephens, 
    574 U.S. 271
    , 276 (2015) (noting that an appellee,
    without taking a cross-appeal, can argue for affirmance on any
    ground supported by the record, even if it involves an attack on
    the reasoning of the lower court).         We choose to address the more
    thoroughly briefed First Amendment issue, reviewing de novo the
    - 9 -
    legal conclusions underpinning the district court's analysis.   We
    do not reach any preemption issues.
    Thus framed, our task is narrow.     The state candidly
    conceded at oral argument that, if the Act triggers the First
    Amendment at all, the existing record is insufficient to justify
    the law and the state cannot prevail on this appeal.   The central
    question, then, is whether Chapter 308 likely implicates the First
    Amendment rights of cable operators or programmers.     If we find
    that it does, the action will return to the district court for
    consideration of which level of constitutional scrutiny applies,
    whether additional, post-enactment evidence can be offered in
    support of the law, and potentially even whether, on a more fulsome
    record, the state law is preempted.5
    Because this is an appeal of a preliminary injunction,
    we assess only whether the district court abused its discretion in
    finding a likelihood of success on the First Amendment argument.
    At the same time, given the fullness of the record on the First
    5 The district court explicitly reserved the first two of
    these questions. See Comcast of Me./N.H., Inc., 435 F. Supp. 3d
    at 249 n.14 ("Because I reach the conclusion I do, I sidestep the
    question of whether the legislature itself must create a record
    showing that a problem actually exists and that the law is likely
    to solve that problem."); id. at 248 ("Because I ultimately
    conclude that the State has not met its burden of showing that it
    is likely to succeed under intermediate scrutiny, I do not need to
    decide this issue [i.e., whether strict scrutiny applies] at this
    time.").
    - 10 -
    Amendment   issue,   our   legal    conclusion     --     whether   the   First
    Amendment is implicated at all -- will be binding, barring any
    unforeseen developments in the factual record below.                Under the
    law of the case doctrine, a panel decision on a preliminary
    injunction motion constitutes binding precedent, at least when the
    record before the panel was "sufficiently developed and the facts
    necessary to shape the proper legal matrix we[re] sufficiently
    clear."    Naser Jewelers, Inc. v. City of Concord, 
    538 F.3d 17
    , 20
    (1st Cir. 2008) (quoting Cohen v. Brown Univ., 
    101 F.3d 155
    , 169
    (1st Cir. 1996)); see also 18B Charles Alan Wright & Arthur R.
    Miller, Federal Practice and Procedure § 4478.5 (2d ed. 2020) ("A
    fully considered appellate ruling on an issue of law made on a
    preliminary injunction appeal . . . does become the law of the
    case for further proceedings in the trial court on remand and in
    any subsequent appeal.").      For that reason, and for brevity, we
    will not refer to "likelihoods" and "probabilities" on the First
    Amendment issue.
    III.
    In Turner Broadcasting System, Inc. v. FCC ("Turner I"),
    
    512 U.S. 622
     (1994), the Supreme Court explained the applicability
    of   the   First   Amendment   to    the     commercial    medium    of   cable
    television: "Cable programmers and cable operators engage in and
    transmit speech, and they are entitled to the protection of the
    speech and press provisions of the First Amendment."                
    Id.
     at 636
    - 11 -
    (citing Leathers v. Medlock, 
    499 U.S. 439
    , 444 (1991)).                         This is
    so,    the   Court     reasoned,      because      whether     "[t]hrough     'original
    programming       or   by   exercising      editorial         discretion     over   which
    stations     or    programs      to    include      in   its     repertoire,'       cable
    programmers and operators 'see[k] to communicate messages on a
    wide variety of topics and in a wide variety of formats.'"                            
    Id.
    (quoting City of Los Angeles v. Preferred Commc'ns, Inc., 
    476 U.S. 488
    , 494 (1986)).
    However, this observation -- that a cable operator or
    programmer can, just like any private citizen or member of the
    press, invoke the speech protections of the First Amendment -- is
    just    an   "initial       premise."        
    Id.
             As    other   circuits      have
    subsequently observed, a cable company alleging a violation of its
    First    Amendment      rights     must    still     "show     that    the   challenged
    government        action      actually       regulates          protected      speech,"
    Cablevision Sys. Corp. v. FCC, 
    570 F.3d 83
    , 96 (2d Cir. 2009), or
    "interferes with [its] speech rights," Time Warner Entm't Co. v.
    FCC, 
    240 F.3d 1126
    , 1129 (D.C. Cir. 2001).                     After all, "without a
    plausible allegation that the offensive conduct interferes with
    First Amendment rights," a reviewing court "has neither a reason
    nor the ability to subject the conduct of the governmental actor
    to heightened scrutiny."              Cablevision Sys. Corp., 
    570 F.3d at 96
    .
    Even then, incidental burdens imposed by a law on a
    speaker's First Amendment activities are not necessarily enough to
    - 12 -
    trigger heightened scrutiny under the First Amendment.          See Turner
    I, 
    512 U.S. at 640
     (noting that "the enforcement of a generally
    applicable law may or may not be subject to heightened scrutiny
    under the First Amendment").       It is "beyond dispute," for example,
    that   the    government   "can     subject   newspapers   to   generally
    applicable economic regulations without creating constitutional
    problems," Minneapolis Star & Trib. Co. v. Minn. Comm'r of Revenue,
    
    460 U.S. 575
    , 581 (1983), even if their "enforcement against the
    press has incidental effects on its ability to gather and report
    the news," Cohen v. Cowles Media Co., 
    501 U.S. 663
    , 669 (1991).
    Indeed, whole categories of law -- copyright, tax, antitrust, and
    labor, just as examples -- impose burdens on the press without
    necessarily raising First Amendment hackles.         See 
    id. at 669-70
    ;
    see also Arcara v. Cloud Books, Inc., 
    478 U.S. 697
    , 706 (1986)
    ("One liable for a civil damages award has less money to spend on
    paid political announcements or to contribute to political causes,
    yet no one would suggest that such liability gives rise to a valid
    First Amendment claim.").
    Turner I and its follow-on case, Turner Broadcasting
    System, Inc. v. FCC ("Turner II"), 
    520 U.S. 180
     (1997), illustrate
    how these principles apply.       At issue in both cases were the "must-
    carry" provisions of the Cable Television Consumer Protection and
    Competition Act of 1992 ("1992 Cable Act" or "Cable Act"), which
    requires cable operators to dedicate some of their channel capacity
    - 13 -
    to carrying local broadcast stations.        Turner I, 
    512 U.S. at 630
    .
    Each case developed a different part of the analysis.             Turner I
    analyzed which level of heightened First Amendment scrutiny (if
    any) applied and concluded that intermediate scrutiny governed.
    
    512 U.S. at 636-62
    .        Turner II, on a more factually developed
    record, evaluated the burdens and benefits of the provisions under
    intermediate scrutiny.      
    520 U.S. at 185
    .
    Across the two cases, the Court explained that the "must-
    carry" requirements interfered with protected speech because:
    First,   the    provisions    restrain   cable
    operators' editorial discretion in creating
    programming packages by "reduc[ing] the number
    of channels over which [they] exercise
    unfettered control."       Second, the rules
    "render   it   more   difficult    for   cable
    programmers to compete for carriage on the
    limited channels remaining."
    Turner II, 
    520 U.S. at 214
     (quoting Turner I, 
    512 U.S. at 637
    ).
    The   Court    also   rejected   the   argument   that   the   "must-carry"
    provisions were "nothing more than industry-specific antitrust
    legislation" that would only "warrant rational-basis scrutiny."
    Turner I, 
    512 U.S. at 640
    .       That was because "laws that single out
    the press, or certain elements thereof, for special treatment 'pose
    a particular danger of abuse by the State,' and so are always
    subject to at least some degree of heightened First Amendment
    scrutiny."      
    Id. at 640-41
     (quoting Ark. Writers' Project, Inc. v.
    Ragland, 
    481 U.S. 221
    , 228 (1987)) (citing City of Los Angeles,
    - 14 -
    
    476 U.S. at 496
    ).   Given that "the must-carry provisions impose
    special obligations upon cable operators and special burdens upon
    cable programmers," the Court concluded that "some measure of
    heightened First Amendment scrutiny is demanded."       
    Id.
     at 641
    (citing Minneapolis Star & Trib. Co., 
    460 U.S. at 583
    ).
    IV.
    Building on Turner I and II, the cable companies identify
    two ways in which Chapter 308 allegedly burdens their First
    Amendment rights. First, they argue that it constitutes a speaker-
    based regulation that "singles out" cable operators' speech for
    special, disfavored treatment.    Second, they claim it infringes on
    cable operators' and programmers' "editorial discretion."   Because
    we find merit in the "singling out" argument, we need not, and
    therefore do not, reach the district court's determination that
    the cable companies failed to provide adequate support for their
    contention that Chapter 308 also triggers heightened scrutiny
    because it impinges on their "editorial discretion."
    There is no question that the á la carte requirement
    "singles out" in some sense.     Chapter 308 applies only to "cable
    system operator[s]," and says nothing about direct competitors
    like satellite-based operators (e.g., DirectTV and DISH Network)
    and internet-based operators (e.g., YouTube TV and Hulu+ Live TV).
    Me. Stat. tit. 30-A, § 3008(3)(F). The question is whether Chapter
    308's targeted obligation   triggers    heightened First Amendment
    - 15 -
    scrutiny under Turner I.          The cable companies argue that the
    obligation is significant.        They point to various kinds of costs
    that would be imposed by the law.           Some costs would be technical
    in   nature.     Comcast   suggests   it     would    need    to     overhaul    its
    ordering, distribution, and billing systems.                 In addition, some
    customers have older set-top boxes that cannot deliver á la carte
    content.       These would have to be replaced with newer digital
    equipment.     Other potential burdens are legal in nature.                   Comcast
    maintains that many of its existing agreements with programmers
    (so-called      "affiliation     agreements")        prohibit       á    la    carte
    transmission and would therefore have to be renegotiated.
    Against   this    background,    we     begin    with      Turner   I's
    explanation of when heightened scrutiny applies.                        The Court's
    language is broad and unqualified: "[L]aws that single out the
    press, or certain elements thereof, for special treatment . . .
    are always subject to at least some degree of heightened First
    Amendment scrutiny."       
    512 U.S. at 640-41
     (emphasis added) (citing
    City of Los Angeles, 
    476 U.S. at 496
    ).          Later in the opinion, when
    deciding     whether   strict    scrutiny     (rather        than    intermediate
    scrutiny) applied under a "singling out" theory, the Court also
    explained that "the fact that a law singles out a certain medium,
    or even the press as a whole, 'is insufficient by itself to raise
    First Amendment concerns.'"         Turner I, 
    512 U.S. at 660
     (quoting
    Leathers, 
    499 U.S. at 452
    ).        This later statement, however, must
    - 16 -
    be read in context.             By this point in the opinion, the Court had
    already determined that heightened scrutiny applied; it was now
    considering         whether     "singling    out"   mandated       strict     scrutiny.
    Indeed, the Court began the paragraph in which this statement
    appears by explaining that "[i]t would be error to conclude
    . . . that the First Amendment mandates strict scrutiny for any
    speech regulation that applies to one medium (or a subset thereof)
    but not others."          
    Id.
     (emphasis added).           We thus read this latter
    reference to "rais[ing] First Amendment concerns" consistently
    with    the     opinion's        earlier     discussion,      as     addressing     the
    applicable level of heightened scrutiny and not whether heightened
    scrutiny applies at all.
    Even if Turner I's very broad statement (i.e., that laws
    that    single      out   the    media     are   always    subject    to     heightened
    scrutiny) is not true in all instances, the state's reasons for
    withholding heightened scrutiny in this case are unpersuasive,
    given that Chapter 308 targets cable operators but leaves similarly
    situated internet- and satellite-based operators untouched.                        Maine
    first argues that Turner I's "singling out" holding is inapplicable
    to consumer protection laws like the one at issue here.                       It points
    out    that    many    consumer     protection      laws    apply     only    to   cable
    operators.      For example, Maine requires that cable operators issue
    credits for service interruptions, provide toll-free telephone
    numbers       for   receiving      customer      complaints,    and    refrain      from
    - 17 -
    charging excessive late payment fees.           See Me. Stat. tit. 30-A, §
    3010(1), (6-B).        The state rejects the suggestion that such
    consumer protection measures will trigger First Amendment scrutiny
    simply because they "single out" cable operators.           Turner I makes
    clear, however, that state consumer protection laws may still be
    subject to heightened scrutiny on the basis that they "single out."
    Indeed, the "must-carry" provisions at issue in the Turner cases
    could themselves be fairly characterized as consumer protection
    measures, insofar as they were intended to ensure the "continued
    availability of free local broadcast television" to viewers unable
    to afford paid options.      Turner I, 
    512 U.S. at 646
    .      Hence, Turner
    I itself suggests that a beneficent consumer protection purpose
    does not insulate a law from the possible application of the First
    Amendment.
    In rejecting the state's argument, we do not dismiss its
    concerns about applying the heightened scrutiny required under the
    First Amendment to laws that arguably may impose no more than de
    minimis costs on a segment of the media.          Those concerns, however,
    can   be   addressed   through    the   appropriate    application     of   the
    heightened standard of review.            Heightened scrutiny will not
    prevent    Maine   from   enforcing     cable-specific   laws   that    serve
    important    state   interests.       Indeed,   if   intermediate    scrutiny
    applies, Maine will still enjoy "latitude in designing a regulatory
    solution."    Turner II, 
    520 U.S. at 213
    .
    - 18 -
    Trying another tack, the state suggests that "singling
    out" concerns are generally restricted to laws that impose special
    taxes on the press.     To be sure, Turner I's discussion did rely
    heavily on cases involving selective and discriminatory taxes.
    The opinion itself, however, applied the "singling out" analysis
    to a non-tax law, i.e., the "must-carry" provisions.        See 
    512 U.S. at 641
    .   Moreover, the Supreme Court has recognized that different
    "forms of financial burden" can "operate as disincentives to
    speak."   Simon & Schuster, Inc. v. Members of N.Y. State Crime
    Victims Bd., 
    502 U.S. 105
    , 108 (1991).         Taxing the media may be
    the most obvious way to impose a burden, but it is not the only
    way. See 
    id. at 108-09
     (discussing a "Son of Sam" law that escrowed
    the speaker's speech-derived income for at least five years); see
    also Pitt News v. Pappert, 
    379 F.3d 96
    , 110, 111-12 (3d Cir. 2004)
    (reasoning that the "[g]overnment can . . . seek to control,
    weaken, or destroy a disfavored segment of the media by targeting
    that segment" and that "whether those burdens take the form of
    taxes or some other form is unimportant").
    In   a   third   attempt   to   insulate   Chapter   308   from
    heightened scrutiny despite its targeting of cable operators, the
    state contends that a law singling out part of the media for
    disfavored treatment raises First Amendment concerns only if the
    law "directly" or "independently" implicates the First Amendment's
    free speech protections.       We are again unconvinced.        If a law
    - 19 -
    implicates the First Amendment for some other, independent reason,
    it is hard to see what additional force a "singling out" analysis
    brings to the table.   Contrary to the state's suggestion, First
    Amendment law is often concerned with laws that do not "directly"
    implicate the First Amendment.       As the Court has explained,
    heightened First Amendment scrutiny can apply, for example, to
    "statutes which, although directed at activity with no expressive
    component, impose a disproportionate burden upon those engaged in
    protected First Amendment activities" or have "the inevitable
    effect of singling out those engaged in expressive activity."
    Arcara, 
    478 U.S. at 704, 707
    .
    Our conclusion that the First Amendment is triggered by
    Chapter 308's targeting of cable companies aligns with the views
    of other circuits that have similarly applied Turner I's "singling
    out" rationale to   cable- or satellite-specific regulations based
    solely on the laws' narrow focus.        For example, in DISH Network
    Corp. v. FCC, the Ninth Circuit considered a preliminary injunction
    against a law requiring that satellite operators begin carrying
    certain channels in high definition by a specific date.        
    653 F.3d 771
    , 777 (9th Cir. 2011).   As the court explained, the law did not
    affect an operator's "ability to offer programs."        
    Id.
        But it
    required the satellite provider to change the order in which it
    converted channels to HD, both prioritizing certain channels and
    preventing the satellite provider from offering other programs in
    - 20 -
    HD. 
    Id.
     On that basis, the court concluded that the law implicated
    the First Amendment, reasoning that, under Turner I, "any law that
    singles out an element of the press is subject to some form of
    heightened First Amendment scrutiny."              
    Id.
        Hence, even though the
    requirement imposed only "minimal and nuanced" obligations on
    satellite carriers, it nonetheless "likely implicated" the First
    Amendment.       Id.6
    Similarly, in Time Warner Entertainment Co. v. FCC, the
    D.C.       Circuit   evaluated     the    constitutionality         of   cable   rate
    regulations issued by the FCC under the authority of the 1992 Cable
    Act.       
    56 F.3d 151
    , 179 (D.C. Cir. 1995).            That court also viewed
    Turner I as holding that "laws of less than general application
    aimed at the press or elements of it" trigger First Amendment
    scrutiny.        
    Id.
        at   181   (citing   Turner      I,   
    512 U.S. at 640
    ).
    Accordingly, the court concluded, "we know from [Turner I] that
    rational basis cannot be the test" for evaluating the cable-
    specific rate regulations at issue.               
    Id.
    Finally, in Time Warner Cable, Inc. v. Hudson, the Fifth
    Circuit reviewed a law that allowed some cable operators to opt
    out of their existing municipal franchise agreements (and obtain
    a new, more convenient state-wide franchise), but denied the same
    privilege to larger, established operators.                    
    667 F.3d 630
    , 634
    DISH Network Corp. also concluded that the provision was
    6
    likely to survive intermediate scrutiny. See 653 F.3d at 782.
    - 21 -
    (5th Cir. 2012).     The court concluded that the law was "not a law
    of general applicability as it excludes statewide franchises from
    certain incumbents and singles out elements of the press for
    special treatment."     Id. at 638.      As a result, the First Amendment
    was implicated; it remained only to "determine which form of
    heightened scrutiny to apply."          Id. (citing Turner I, 
    512 U.S. at 641
    ).
    Overall, we detect no basis here for departing from the
    Supreme Court's explicit statement in Turner I that laws singling
    out one segment of the press for "special treatment . . . are
    always   subject   to   at    least    some    degree   of   heightened    First
    Amendment scrutiny." 
    512 U.S. at 640-41
     (emphasis added). Chapter
    308 expressly treats cable operators differently from some of their
    direct competitors (like satellite-based Dish TV and DirectTV).
    Cable operators alone must adopt an á la carte system, while their
    competitors remain free to offer content in traditional tiers and
    packages.     That unique treatment amounts to singling out under
    Turner   I   and   triggers    heightened       scrutiny     under   the   First
    Amendment.
    In so deciding, we leave open the question of whether
    Chapter 308 would trigger "singling out" concerns if it applied
    across the board to all pay TV systems, including satellite- and
    internet-based ones.     Turner I is fairly read to suggest that the
    broader the scope of a regulation, the less likely it is to raise
    - 22 -
    First Amendment concerns.         See 
    512 U.S. at 661
     (suggesting that
    "more narrowly targeted regulations" pose greater "dangers of
    suppression and manipulation").           But because Chapter 308 singles
    out cable from similarly situated rivals in the pay TV market, we
    need not address that question.
    V.
    In sum, we conclude that the district court correctly
    determined that Chapter 308 triggers heightened First Amendment
    scrutiny because it "singles out" cable operators.                 The state has
    acknowledged that it cannot meet any heightened level of scrutiny
    on this record.        Accordingly, we agree that the district court
    correctly    entered      a    preliminary         injunction   delaying        the
    enforcement of Chapter 308.          We do not decide, however, what level
    of constitutional scrutiny is appropriate.                The district court
    should    decide   that   issue   in    the   first    instance,    as   well   as
    determine whether the state is permitted to adduce post-enactment
    evidence to satisfy that level of scrutiny.                  Additionally, the
    parties    and   the   court   are     free   to   revisit   the    question    of
    preemption on a more fully developed record, if they choose to do
    so.
    Affirmed.
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