Anoush Cab, Inc. v. Uber Tech. Inc. ( 2021 )


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  •           United States Court of Appeals
    For the First Circuit
    No. 19-2001
    ANOUSH CAB, INC.; ARAMS, INC.; ARARRAT, INC.; ATLANTIC CAB,
    INC.; BARLOW CAB, INC.; BEDROS CAB, INC.; BOYLSTON CAB, INC.;
    BRIGHAM CAB, INC.; CLEVELAND CAB, INC.; DIAMOND CAB, INC.; ELSIE
    CAB, INC.; FENWAY TAXI,INC.; G&A CAB, INC.; JORDAN CAB, INC.;
    JUBRAN CAB, INC.; KILMARNOCK CAB,INC.; LITTLE ISLAND CAB, INC.;
    LOCUST CAB, INC.; LONGWOOD CAB, INC.; M & AN CAB, INC.; M.P.E.
    CAB, INC.; MARBED CAB, INC.; MASSIS, INC.; MESROB, INC.; N.E.
    CAB, INC.; ORIOLE CAB, INC.; PETERBOROUGH CAB, INC.; QUEENSBURY
    CAB,INC.; SAHAG, INC.; SOVEREIGN CAB, INC.; V & A CAB, INC.;
    VERAS, INC.; VICKYS, INC.; YELLOWBIRD CAB, INC.,
    Plaintiffs, Appellants,
    GILL & GILL, INC.; NANAK NAAM, INC.; AMRITSAR EXPRESS, INC.;
    SONNY AND BOBBY TRANS., INC.; GILL TRANS., INC.; FINOS TAXI,
    INC.; CHARLENE TAXI, INC.; MYTASHA TAXI, INC.; WYOMING CAB,
    INC.; EDWARD'S TAXI, INC.; CURTIS CAB, INC.; MY FATHER TAXI,
    INC.; MIC-PAUL TAXI, INC.; A. STACY TAXI, INC.; PATTI PIE TAXI,
    INC.; MCGAFF TAXI, INC.; RAWAN TAXI, INC.; SPRING TAXI, INC.;
    SUMMERS TAXI, INC.; AUTUMN TAXI, INC.; WINTERS TAXI, INC.; BOW
    STREET TAXI; BLUE KNIGHT TAXI, INC.; CHELE TAXI, INC.; CHRISTMAS
    TAXI, INC.; GES TAXI, INC.; GRAND SPORT TAXI, INC.; BREENIE
    TAXI, INC.; LIL'S TAXI, INC.; CLAIRE TAXI, INC.; DON-LIL TAXI,
    INC.; ANDY'S CAB, INC.; BOARDMAN CAB, INC.; GROVE CAB, INC.;
    SECRET SQUIRREL TAXI, INC.; NAVJIT CAB, INC.; PREED, INC.;
    NAJJAR ENTERPRISES, INC.; BILGA, INC.; JIMMY 1, INC.; ANJU
    TRANS., INC.; DEEP CAB, INC.; EMATESSE CAB, INC.; CHRISTOPHER
    CAB, INC.; DADOO CAB, INC.; GURU GOBIND CAB, INC.; AUBANEL
    TRANS., INC.; RAMC CAB, INC.; TED D. J. TAXI, INC.; MAKONNEN
    CAB, INC.; YELLOW CAB OF BELMONT, INC.; MAJID, INC.; JOUNE,
    INC.; HARE HARE TRANS., INC.; ANPAUL CAB, INC.; TABIKING
    EXPRESS, INC.; MARCIA AND EVERTON CAB, INC.; RICARDO & JOANNE
    CAB, INC.; PATIENCE TAXI, INC.; TURK TRANS., INC.; NATIVITY CAB,
    INC.; ROSE CAB, INC.; HAAMA TRANS, INC.; TOM'S TAXI, INC.; MERA
    SOAMI, INC.; MUGAL TRANS., INC.; KHAVEERI, INC.; F. EDEL, INC.;
    ANGEREB, INC.; TREMONT STREET TAXI, INC.; GANGA, INC.; NEW
    INVISION, INC.; K. HEYDEN, INC.; BRENT TAXI, INC.; IRAJ, INC.;
    SWAMI JI, INC.; GEOLANGE, INC.; ESPERANTA TAXI, INC.; SINGH CAB,
    INC.; SHIVA JI CAB, INC.; LARROUSE CAB, INC.; JAVE CAB, INC.;
    TALIN CAB, INC.; LUNICA, INC.; NILE EXPRESS, INC.; SMOOTH RIDER,
    INC.; E. AND ANNE TAXI, INC.; ALEN'S CAB, INC.; MEGAN CAB, INC.;
    SAMUEL TRANSPORTATION, INC.; PETIT GOAVE CAB, INC.; MICHAEL CAB,
    INC.; ABSOLUTE TAXI OF CAMBRIDGE, INC.; ALTA TAXI, INC.; TARJAN
    CAB, INC.; ALEXANDRIA TRANS., INC.; KOHSAR, INC.; RIVAL CAB,
    INC.; YHWH SABAOTH, INC.; PRAISE THE LORD, INC.; HARVARD SQUARE
    CAB, INC.; FLYING CARPET CAB, INC.; MEHROSE, INC.; AMAR TRANS.,
    INC.; RB CAB, INC.; CROYANCE CAB, INC.; P.I. CAB, INC.; HOMANO &
    CARL TAXI, INC.; FLEDO, INC.; J.W. CAB INC.; PIDI CAB, INC.;
    GODAVARI, INC.; ST. RICHARD TAXI, INC.; RUTH CAB, INC.;
    SATKARTAR, INC.; ELIOT CAB, INC.; WADH BAGH SINGH CAB, INC.; MY
    YASMINA CAB, INC.; TWO GIRLS TAXI, INC.; PAPESO CAB, INC.;
    ZAHIDA TRANS., INC.; YVES TAXI, INC.; YUNG CAB, INC.; PALOMA
    TRANSPORTATION, INC.; MARTHA'S TRANS., INC.; LA BOULE DE FEU,
    INC.; SPLENDIDE CAB, INC.; SHOOPITE CAB, INC.; GREEN LAND, INC.;
    TR CAB, INC.; FEDSEN & TEDSEN, INC.; DIEU EST BON, INC.; VICEROY
    CAB, INC.; NEGES JR., CAB, INC.; RADHA SWAMI BIAS, INC.; PROMISE
    CAB, INC.; G.G.M. CAB, INC.; PABLE TAXI, INC.; BROTHERS CAB,
    INC.; KASSIE CAB, INC.; JAZZ TAXI, INC.; B GOOD CAB, INC.; OHM,
    SHIVA & GANESH CAB, INC.; L'OISEAU TAXI, INC.; LYSETTE & JARDUS,
    INC.; FATIMA CAB, INC.; SELON DIEU CAB, INC.; M. & D. BROTHERS,
    INC.; LA TRINITE, INC.; LOVELY ONE, INC.; WILVENS CAB, INC.;
    GOOD TIME CAB, INC.; DOU DOU CAB, INC.; MGP TAXI, INC.; G. JOSE
    CAB, INC.; JEAHANNA TAXI, INC.; NATOU CAB, INC.; CLERNA CORP.;
    ANTONIO & FRANCO, INC.; GURU TEGH BHADUR CAB, INC.; MONA CAB,
    INC.; ERIC & MARIA CAB, INC.; CHRIS AND JUNIOR, INC.; SURPRISE
    CAB, INC.; CHENAL CAB, INC.; ANH CAB, INC.; AUGUST CAB, INC.;
    KARTAR CAB, INC.; NIMRAH TRANS., INC.; JELUS CAB, INC.; ELZIRA &
    LUC CAB, INC.; BKMB, INC.; ONLY BELIEVE TAXI, INC.; NADA, INC.;
    MANOR CAB, INC.; GALEHAD TAXI, INC.; A. TAMMY CAB, INC.;
    GARVEN'S CAB, INC.; ARNOLD COURT TAXI, INC.; BBJ CAB, INC.;
    SILVA CAB, INC.; GUMAT CAB, INC.; BRIOL CAB, INC.; BEST IS BEST
    CAB, INC.; MJ TAXI CAB, INC.; SAMI'S TAXI, INC.; C.T.P. I, INC.;
    ERA ET LABORA, INC.; MUNNY TRANS., INC.; HARSH CAB, INC.; SOEG
    CAB, INC.; ALDINE CAB, INC.; TIVY, INC.; ISAIH MATHEW, INC.;
    ADVANTAGE TAXI OF CAMBRIDGE, INC.; BANWAIT TRANS., INC.; CAYES
    II CAB, INC.; JACQUET CAB, INC.; EBEN-EZER TAXI CAB, INC.; YOLY-
    CARVENS, INC.; SHEIKH TRANS., INC.; MY NATHALIE CAB, INC.; RED
    FISH CAB, INC.; AZIN TAXI, INC.; MEKLIT CAB, INC.; P & S TAXI
    CORP.; ROBENSON TAXI, INC.; RP EXCELSIOR, INC.; MILLENNIUM TAXI,
    INC.; BB TAXI EXPRESS, INC.; TEJA TRANS., INC.; ROL & G., INC.;
    LOVE CAB, INC.; LES GENS DU NORD, INC., BHARGO INC., H & L CAB,
    INC.; DELIVRANCE CAB, INC.; TOWN TAXI OF CAPE COD, INC.; KURALA
    TRANS., INC.; TINA & NINA TRANS., INC.; MAVA TAXI, INC.;
    CAMBRIDGE CAB CONNECTION, INC.; HERNANDEZ TRANSPORTATION, INC.;
    RIL-TUL CAB, INC.; KHALSA CAB, INC.; ALPHA OMEGA CAB, INC.; T &
    J CAB, INC.; MT. EVEREST, INC.; U & I CORP.; JFL CAB, INC.;
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    DADY-PHONE, INC.; R. CANDY TAXI, INC.; VICTORIA CAB, INC.; SELAM
    TRANSPORTATION, INC.; PRO-CAB, INC.; YOTILLE CAB, INC.; ABCD
    TAXI, INC.; NKB CAB, INC.; MARCUS CAB, INC.; ELPOORAG, INC.;
    KENDRA CORPORATION; BRITNEY CAB, INC.; ELAN CAB, INC.; JAI
    GURUDEV CORPORATION; DOPHY TAXI, INC.; DREAMERS CAB, INC.;
    WALGER, INC.; DESDUNES UNITED, INC.; PATRICK TAXI, INC.; DOUCEUR
    CAB, INC.; JE CROIS EN DIEU, INC.; MT. CARMELLE TAXI, INC.;
    ABBED CAB, INC.; ADDIS CAB, INC.; ARIEL & JAPHETH, INC.; BETHEL
    CAB, INC.; CHARLIE CAB, INC.; CORETTA, INC.; CYRILO CAB, INC.;
    DALESHA TAXI, INC.; DESDUNES CAB, INC.; ELYSSE CORPORATION;
    FIRST STREET CAB, INC.; G & E. CAB, INC.; GL CAB, INC.; GOH CAB,
    INC.; GAGAN TAXI, INC.; JACQUELINE CAB, INC.; JEREMIE TAXI,
    INC.; LOUINE CAB, INC.; M. ANGELO CAB, INC.; NAHAR SINGH CAB,
    INC.; NEK FAB, INC.; O.D.J. TAXI, INC.; ONKAR CAB, INC.; PH &
    KN, INC.; RADHA TRANS., INC.; RANDAH CAB, INC.; S & J INC.; TWO
    BOYS CAB, INC.; VIRGINIA CAB, INC.; WINDSOR CAB, INC.; ZANDO
    CAB, INC.; AHRAM CAB, INC.; AN YIN PA TA, INC.; ANDERSON &
    JOSHUA CAB, INC.; ANNA CAB, INC.; ARISTOCRATS AMBIANCE TAXI,
    INC.; BAINET CAB, INC.; BAY CITY TAXI, INC.; BIBI'S CAB, INC.;
    C.E.F. CAB, INC.; CAMBRIDGE CLASSIC CAB, INC.; CAYES CAB, INC.;
    CENTRAL SQUARE, CAB, INC.; CLEO TAXI, INC.; DEMOSTERNE, INC.;
    EAGLE TAXI, INC.; EL CHALDAY, INC.; ELIZABETH CAB, INC.;
    ENCHANTE TAXI, INC.; EUREKA CAB, INC.; FARB, INC.; G & J CAB
    INC.; GIORGIO'S CAB, INC.; GOLDEN TEMPLE TRANS., INC.; GREEN
    STRIPE CAB, INC.; GURU TRANS., INC.; HAWELTI CAB, INC., HOSANA
    TAXI, INC., ITA CAB, INC.; IMPECCABLE TRANS, INC.; JMF CAB,
    INC.; JV TAXI, INC.; JEZIL CAB, INC.; JOYSE CAB, INC.; KARIM
    CAB, INC.; KESHIA CAB, INC.; KEVIN TAXI, INC.; KRISHANA TRANS.,
    INC.; KRISHNA KRISHNA TRANS., INC.; LARRIEUX CAB, INC.; LELE
    CAB, INC.; LEXINGTON TAXI, INC.; MIT CAB, INC.; MARK & S, INC.;
    MAS TAXI, INC.; MELCHISEDEK CAB, INC.; MIRKA, INC.; MOGADISHU
    CAB, INC.; NAJU, INC.; NELCHERI CAB, INC.; NO NO CAB, INC.; P &
    G CAB, INC.; P & P DUMERANT CORP.; PAFOU CAB, INC.; PAPU, INC.;
    PAUL CAB, INC.; QUEEN JESSICA CAB, INC.; RAAVI TRANS., INC.; RAI
    TRANSPORTATION, INC.; RED CAB OF WORCESTER, INC.; RENEE TAXI,
    INC.; RENETTE & FRANCKLYN, INC.; RIOS GON CAB, INC.; ROCK SOLID
    & MOMONE, INC.; ROLY CAB, INC.; SASUN CAB, INC.; SATNUM CAB,
    INC.; SEA WALL TAXI, INC.; SHANI TAXI, INC.; SUNSET CAB, INC.;
    SYMPHONY TAXI, INC.; TT, INC.; TAXI TECHNOLOGY, INC.; TAYLOR
    TAXI, INC.; TELFORT CAB, INC.; ULYSSE TRANS. HOLDING, CORP.;
    ULYSSE'S CAB, INC.; YO YO CAB, INC.; YOU TOO CAB, INC.; ZICKY
    CAB, INC.; 116 CAB, INC.; HANEF TRANS., INC.; TRISTAN & VANESSA
    CAB, INC.; BINYAMIN CAB, INC.; CATHUL, INC.; CHRISTOPHER'S CAB,
    INC.; DILLONS TRANS., INC.; MARZENEB, INC.; MESHUALEKIA, INC.;
    PHATRICKSEY CAB, INC.; YOU AND I CAB, INC.; BENITO & ROSELINE
    CAB, INC.; DE LEREBOURS, INC.; LARACINE, INC.; LEYNA CAB, INC.;
    MOBARAK CAB, INC.; REHAM CAB, INC.; ROSAMELIA INC.; SJP TAXI,
    -3-
    INC.; THOMAS FAMILY, INC.; GADL CAB, INC., LIDETA CAB, INC.; KBS
    CAB, INC.; MSW TAXI, INC.; MAHNOOR TRANS., INC.; PAL TAXI, INC.;
    ROODY'S CAB, INC.; C & G LEASING, INC.; LA DILIGENCE, INC.; HARE
    KRISHNA TRANS., INC.; JOJO E.M. CAB, INC.; JANE MARY CAB, INC.;
    JEFFREY & TANISHA, INC.; JEHOVAH JUREH, INC.; KALKAT CAB, INC.;
    HIRAM'S TAXI, INC.; STEFAN TUROLSKI; DEFER CAB, INC.; SHREE
    GANESH CAB, INC.; CADOUX TAXI, INC.; DERUKA TAXI, INC.; FAFOU
    CAB, INC.; M AND J CAB, INC.; N M R CAB, INC.; NOOR CAB, INC.;
    PAUL PARAS; PUNJAB TRANS., INC.; SWEET ROSE TRANS., INC.; TAJ
    TRANS., INC.; TAKE IT EZ CAB, INC.; YOUSSEF, INC.; BETRU AMI
    CORP.; CROSSROAD TRANS. INC.; HATTIE CAB, INC.; HIMALAYA, INC.;
    IQRA ENTERPRISE, INC.; JASON CAB, INC.; MCG CAB, INC.; MANHAR,
    INC.; MICASTA CAB, INC.; NEXT CAB, INC.; PARVATI CAB, INC.;
    RODNEY CAB, INC.; SJ CAB, INC.; SATLOUJ, INC.; SEVEN HILLS TAXI,
    INC.; TI LOU LOU CAB, INC.; DALUL, INC.; FRANKLIN TAXI, INC.;
    LES-MAR TAXI, INC.; BERN. & Y. CAB, INC.; DEBRA CAB, INC.;
    EDWARD NOEL, INC.; GOD IS GOOD, INC.; JUDE CAB, INC.; YAHWEH
    CAB, INC.; BABA NANAK CAB, INC.; CARLON TRANS., INC.; MATELOTS,
    INC.; MEW CAB, INC.; NANCY CAB, INC.; ON Y VA TAXI, INC.; BENBEN
    CAB, INC.; BENO CAB, INC.; C.T.P. II, INC.; D Q DONNE CAB, INC.;
    KRIPALU TRANS., INC.; NOMA CAB, INC.; OROW, INC.; RADHA SOAMI,
    INC.; REBECCA CAB, INC.; BARAN TRANS., INC.; CAMBRIDGE TAXI,
    INC.; J & J TRANSPORTATION, INC.; LE BON BERGER, INC.; NICKY
    TRANS, INC.; SAMYR CAB, INC.; SOSTHENE, INC.; W.L.E.J., INC.;
    WILLKY-MEDGENE, INC.; DAPHNE TAXI, INC.; ET CAB, INC.; FERN,
    INC.; FOUR J'S CAB, INC.; GRAND CANYON, INC.; HARE RAM TRANS.,
    INC.; INMAN CAB, INC.; MITACHAL CAB, INC.; NEL & SON, INC.; P.B.
    CAB, INC.; RIPERT CAB, INC.; SOUTH SUDAN CORP.; THE 32 SUMMER
    ST. CORP.; YAMUNA, INC.; ZUBIR, INC.; EMILY & KELLY CAB, INC.;
    GABRIELLE CAB, INC.; KETTERLE CAB, INC.; LOREN CAB, INC.; TWINS
    BROTHERS TRANSPORTATION, INC.; VETTE TAXI, INC.; YILMA TRANS.,
    INC.; ALICE'S CAB, INC.; G & V & R CAB, INC.; GEORGE'S CAB,
    INC.; M & F TRANS, INC.; METAXIA MOTOR, INC.; TUNG'S CAB, INC.;
    TUTUN CAB, INC.; CAF TAXI, INC.; EMILY'S TAXI, INC.; GCF TAXI,
    INC.; LEGENDS TRANS, INC.; MATTHEW'S TAXI, INC.; WARSAI, INC.;
    HEMENWAY TAXI, INC.; IN-TOWN TAXI, INC.; LEANA'S CAB, INC.; MGF
    TAXI, INC.; MILA CAB, INC.; OMF TAXI, INC.; OLIVIA'S TAXI, INC.;
    REEL CAB, INC.; YURY TAXI, INC.; BRISTOL CAB, INC.; DORCAR CAB,
    INC.; ERITREA TRANS, INC.; JESSICA T, INC.; MALVINA TAXI, INC.;
    WOODSIDE TAXI, INC.; BRENDA TAXI, INC.; CYNTHIA CAB, INC.; FARES
    CAB, INC.; J&D TAXI, INC.; LUBA CAB, INC.; SHAHIN TAXI, INC.;
    CARLY CAB, INC.; DEPENDABLE DISPATCH, INC.; NU-CHECKER, INC.;
    CECILARD TRANSPORTATION, INC.; TARA TRANSPORTATION, INC.; AAA
    CAB, INC.; ABBAS CAB, INC.; E.D.R. CAB, INC.; CAMBRIDGE
    TRANSPORTATION SERVICES, INC.; FILLETTE CAB, INC.; SYCOONE TAXI,
    INC.; TAXI MANAGEMENT, INC.; JEFF & NAYAMA, INC.; MYRA, INC.;
    SAINT, INC.; STEP BY STEP CAB, INC.; ANGE & MICHELLE, INC.;
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    ANDREW J. CAB, INC.; ADDIS ABABA, INC.; ALGANES CAB, INC.;
    MALDEN TRANSPORTATION, INC.; PEGM TRANSPORTATION, LLC; MEDFORD
    TRANS., INC.; EVERETT CAR SERVICE, INC.; TALKD TRANSP., INC.;
    ARGON CAB, INC.; CEDAR CAB, INC.; COBALT CAB, INC.; EVERGREEN
    CAB, INC.; HARVEST CAB, INC.; MONUMENT LEASING, INC.; MYSTIC
    LEASING, INC.; PEARL CAB, INC.; SAM'S CAB, INC.; TRITON CAB,
    INC.; UNION CAB, INC.; VEITA CAB, INC.; WEST END LEASING, INC.;
    GREEN CAB CO., INC.; FLEET LEASING, INC.; GREENWAY LEASING,
    INC.; HARBOR LEASING, INC.; HARVEST CAB, INC.; GREEN AUTOMOTIVE,
    INC.; COUNTRY CLUB TRANS., INC.; LOCHMERE TAXI, INC.; MT.
    PLEASANT TAXI, INC.; CINEMA TAXI, INC.; GREEN & YELLOW TNC;
    ALEWIFE TRANS. CO., INC.; EASTERN TRANS., INC.; SILCOR TRANS.
    CO., INC.; ORMOND TRANS. CO., INC.; SOMERVILLE TRANS. CO., INC.;
    BABS CAB, INC.; TAXI MAINTENANCE, INC.; MAYBERRY TAXI, INC.,
    Plaintiffs,
    v.
    UBER TECHNOLOGIES, INC.; RASIER, LLC,
    Defendants, Appellees,
    TRAVIS KALANICK; GOVERNOR CHARLES BAKER; COMMONWEALTH OF
    MASSACHUSETTS; GARRETT CAMP,
    Defendants.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF MASSACHUSETTS
    [Hon. Nathaniel M. Gorton, U.S. District Judge]
    Before
    Howard, Chief Judge,
    Thompson, Circuit Judge,
    and Katzmann, Judge.*
    Michelle H. Blauner, with whom Edward F. Haber, Ian J.
    McLoughlin, Adam M. Stewart, Patrick J. Vallely, and Shapiro Haber
    * Of the United States Court of International Trade, sitting by
    designation.
    -5-
    & Urmy LLP were on brief, for appellants.
    Karen L. Dunn, with whom Adam S. Gershenson, Timothy W. Cook,
    Elizabeth B. Prelogar, Paul, Weiss, Rifkind, Wharton & Garrison
    LLP and Cooley LLP were on brief, for appellees.
    August 6, 2021
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    KATZMANN, Judge.      Once upon a time, indeed, not all that
    long ago, the short route transportation market in Boston, as well
    as in many other cities, was dominated by taxicabs, which typically
    would be hailed on the street by riders.              In Boston, in a highly
    regulated system, taxicab operators are required to possess a
    license    known    as   a   "taxicab    medallion,"     maintain    a    properly
    equipped and functioning taxicab, display a carriage license at
    all times, belong to an approved dispatch service or                        "radio
    association," and refrain from cell phone use while operating a
    taxicab.    Beginning in 2013, in Boston and surrounding communities
    as well as many other cities, this traditional taxicab business
    model was upended and the short route transportation industry
    radically transformed, with the entrance of transportation network
    companies ("TNCs") such as Uber, Lyft, and Sidecar.                       The TNCs
    provide a digital tool for requesting private vehicle-for-hire by
    users who download a free mobile software application ("app").
    Users who open the app on their mobile phones are shown a map of
    their location or designated pick-up point and the available
    affiliated vehicles in that vicinity.              These phone- and app-based
    for-hire transportation services, relying on drivers who provide
    pre-arranged       transportation       services    in   their      own    private
    vehicles, quickly overtook taxicabs in popularity.                  The TNCs did
    not operate in accord with the rules governing taxicabs, and they
    did not incur the concomitant licensing and operating costs borne
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    by taxi medallion holders and duly licensed fleet owners.                                 In
    Boston in 2013, there were no citywide regulations specifically
    addressing TNCs.            It would not be until August 5, 2016, that the
    Massachusetts legislature authorized the operations of TNCs like
    Uber    and   also     preempted       municipalities        from    regulating       TNCs
    through local regulation.
    This case focuses on the period between June 4, 2013
    (when   UberX    began        operating)    and     August    5,    2016,     a    time   of
    regulatory uncertainty and uncertain legal status for Uber and
    other TNCs.          It involves a dispute brought in United States
    District Court in Boston by the plaintiffs, owners of the companies
    who dispatch, lease and maintain taxicab vehicles and own the taxi
    medallions (collectively "Anoush Cab"), against defendant Uber
    Technologies, Inc. (collectively, with its wholly-owned subsidiary
    Rasier LLC, "Uber"), a corporation that, as noted, has run a
    competing car service connecting drivers and travelers through its
    mobile phone application.              Anoush Cab alleged that Uber competed
    unlawfully      in    the     on-demand,     ride-hail       ground     transportation
    market in and around Boston.               Claiming damages of more than $122
    million,      Anoush        Cab   alleged      that   in     violation        of    Boston
    regulations,         Uber    caused    asset      devaluation      by   (1)       competing
    unfairly under Massachusetts General Law Chapter 93A ("Chapter
    93A"); (2) violating the common law for unfair competition; and
    (3)    aiding    and        abetting   a    conspiracy       to    engage     in    unfair
    -8-
    competition.      After a bench trial, the district court issued final
    judgment against the plaintiffs on all their claims.           Some now
    appeal. In considering that appeal, our charge is not to determine
    or opine on whether the introduction of TNCs like Uber was a good
    thing for the broader transportation industry or for the public at
    large.     We are not called upon to determine whether Uber was
    virtuous in its conduct.       Our responsibility is more narrow -- to
    determine whether Uber competed unfairly in violation of statutory
    and common law prohibitions governing the commercial marketplace.
    We conclude that the district court's judgment should be sustained.
    I.        BACKGROUND
    A.     Facts
    We recite the facts as found by the district court, after
    considering the evidence presented at the bench trial,                in a
    thorough Memorandum of Decision ("Decision"), Malden Transp., Inc.
    v. Uber Techs., Inc., 
    404 F. Supp. 3d 404
     (D. Mass. 2019) ("Malden
    III").
    The    Anoush   plaintiffs-appellants    ("plaintiffs")    are
    thirty-four corporations in the business of leasing City of Boston
    taxicabs (and medallions that authorize their use) to independent
    drivers.    All thirty-four corporations are owned and operated by
    the Tutunjian family which collectively controls 362 medallions.
    The plaintiffs' taxicabs are branded under the name "Boston Cab."
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    Defendant-appellee Uber is a Delaware corporation with
    its principal offices in San Francisco, California.                 It is a
    technology company that, inter alia, uses an app to match up
    potential riders with drivers seeking customers for prearranged
    transportation.      Uber began providing transportation services in
    Massachusetts in 2011, well before the launch of its disputed
    ridesharing or peer-to-peer ("P2P") service, UberX P2P.                  As has
    been noted, defendant-appellee Rasier is a wholly owned subsidiary
    of Uber.   References to "Uber" operating as a TNC apply equally to
    Rasier.
    1.   Regulatory Framework
    Historically, the City of Boston has regulated taxis
    under a set of municipal rules, ordinances and regulations ("Taxi
    Rules") and the Boston Police Commissioner ("the Commissioner")
    has the authority to regulate hackney carriages and stands.                 The
    Commissioner   may    delegate    his   authority    to   the   Inspector    of
    Carriages, who is the Commander of the Hackney Carriage Unit ("HCU"
    or "Hackney Unit"). The Hackney Unit has approximately twelve
    assigned police officers but typically only two of those officers
    serve on the street during any one shift.
    In 2008, the Commissioner issued the Hackney Carriage
    Rules and Flat Rate Handbook ("Rule 403"), which regulates hackney
    carriage   fares,    medallions   and   hackney     licenses,    among    other
    things.    Rule 403 defines a "hackney carriage" as "[a] vehicle
    -10-
    used or designed to be used for the conveyance of persons for hire
    from place to place within the city of Boston . . . . Also known
    as a taxicab or taxi."
    Rule 403 sets forth leasing and shift rates and taximeter
    rates.    It establishes various vehicle and driver requirements for
    hackney    carriages,   including    that   each   vehicle   have   a   taxi
    medallion, be driven by a licensed hackney carriage driver and
    bear evidence of membership in a radio dispatch association.            Rule
    403 also recognizes Boston's Vehicle for Hire Ordinance ("the
    Boston Ordinance") which provides, in relevant part: "no person,
    firm, or corporation driving or having charge of a taxicab or other
    private vehicle shall offer the vehicle for hire for the purposes
    of transporting, soliciting and/or picking up a passenger or
    passengers unless said person is licensed as a hackney driver and
    said vehicle is licensed as a hackney carriage by the Police
    Commissioner."    Boston, Mass. Mun. Code ch. 16 § 15.05(a) (2021).
    From 2007 to 2008, the Hackney Unit issued tickets to
    unlicensed vehicles engaged in street hails (in violation of the
    Boston Ordinance), but not to vehicles conducting prearranged
    rides, regardless of whether the vehicles had livery plates.
    Indeed, the Commander of the Hackney Unit informed the Boston
    Police Commissioner and the Civilian Director of Hackney Licensing
    of the Hackney Unit's policy of not enforcing Rule 403 with respect
    to prearranged livery rides.        The Commander of the Hackney Unit,
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    from January 2013 to May 2014, instructed his officers not to
    ticket ridesharing vehicles unless they were involved in street
    hails.
    2.    Nelson\Nygaard Report
    In 2013, the Boston Globe ran a series of articles on
    the Boston taxi industry. Following that publication, Mayor Thomas
    Menino ("Mayor Menino") commissioned the Nelson\Nygaard Boston
    Taxi Consultant Report ("the Report").
    Although Uber declined to participate in the preparation
    of the Report, the Commander of the Hackney Unit asked the drafters
    of the Report to address how the Hackney Unit should regulate
    ridesharing services such as those provided by TNCs.            The Report,
    which was published in October             2013 (four months after       Uber
    launched UberX P2P), concludes that TNCs and livery vehicles are
    not   regulated   and    do   not   have    a   regulatory   body   providing
    oversight.    It further recommended that the Mayor establish an
    independent Taxi Advisory Committee ("TAC").
    Senior management at Uber read the Report when it was
    issued in October 2013 and concluded that it affirmed Uber's
    understanding that the Taxi Rules did not apply to ridesharing.
    3.   Ridesharing Competitors and UberX P2P
    In March 2013, Sidecar, a competitor to Uber, began the
    first P2P ridesharing program in Boston.            Uber's General Manager
    in Boston reported to the company's Head of Global Public Policy
    -12-
    that the Civilian Director of the Hackney Unit had purportedly
    stated that there was "almost no chance" that the Taxi Rules would
    be enforced against Sidecar.             That led senior Uber executives in
    Boston to believe that the Taxi Rules would not likely be enforced
    against Uber.
    In     April    2013,    Uber   publicly     issued   its    national
    corporate     policy        ("the    White   Paper")    with    respect   to   P2P
    ridesharing in cities where regulatory enforcement was ambiguous.
    In   the    White    Paper,    Uber's    then-CEO      stated   that   "Uber   will
    aggressively roll out ridesharing on its existing platform in any
    market where the regulators have given tacit approval. . . .                     If
    a competitor is operating for 30 days without direct enforcement
    against transportation providers, then Uber will interpret that as
    'tacit approval' of ridesharing activity."
    In May 2013, Lyft, another Uber competitor began its P2P
    ridesharing service in Boston.               Following Lyft's entry into the
    Boston market, Uber accelerated its plan to launch its own P2P
    service, UberX P2P, which is the disputed conduct at issue in this
    case.      At that time, Uber's Boston General Manager was familiar
    with the Boston Ordinance and was specifically aware of the fact
    that violations could result in $500 fines.
    On May 30, 2013, Uber's Head of Global Public Policy
    emailed Mayor Menino's Chief of Staff a letter which stated that
    Uber was "eager to participate in this innovative model" but only
    -13-
    "as long as regulators allow this type of transportation."        He
    requested that the City keep Uber informed of any "changes to
    Boston's current policy of non-enforcement."    That same day Uber's
    Head of Global Public Policy, having spoken with the Mayor's Chief
    of Staff, reported back to his Uber colleagues that the Chief of
    Staff said, "just launch."      The following day, Uber's Head of
    Global policy asked the Chief of Staff to let Uber know if there
    were to be "any impending change to the City's interpretation or
    application of existing law in this area."
    The City's lack of enforcement of the Taxi Rules against
    Uber competitors, public statements made after the launch, and the
    testimony from hackney officers collectively corroborated Uber's
    understanding of its communications with City officials prior to
    the launch of UberX P2P.    Uber launched UberX P2P on June 4, 2013.
    4.      Requirements for UberX P2P Drivers
    For P2P, Uber did not require its drivers to have a
    commercial hackney license, a commercial livery license or a
    hackney medallion.    Drivers on the so-called "P2P platform" could
    drive their personal vehicles with a personal driver's license and
    a valid license plate.     Those drivers were, however, covered by
    Uber's umbrella commercial insurance policy while transporting
    riders.
    Uber's management knew that its UberX P2P ridesharing
    model would save Uber drivers thousands of dollars in fees in
    -14-
    comparison to taxicab drivers.          At the   time, the   plaintiffs
    estimated that the annual cost of leasing a medallion in Boston
    was approximately $26,000, weekly radio association fees ranged
    from $20 to $88 and one-time retrofitting costs were around $3,600.
    By avoiding such fees, Uber expected its drivers to earn thirty
    percent more income than comparable taxicab drivers.
    Unlike taxis, which are subject to fixed taxi fare rates,
    Uber set variable prices for how much a customer would be charged
    per ride.     Uber engaged in "surge pricing," whereby Uber would
    charge more when customer demand was higher than driver supply.
    Unlike taxis, Uber was able to increase prices during periods of
    high demand and decrease them during periods of low demand.
    In October 2013, Uber advertised to its customers that
    UberX P2P in Boston was thirty percent cheaper than comparable
    taxi rides.
    5.   Ticketing and Government Interactions
    In July 2013, Uber became aware that some of its drivers
    were receiving citations from local law enforcement.         During the
    conduct period, out of the millions of Uber trips, Uber drivers
    received 497 tickets, of which 277 cited the Boston Ordinance.
    Most of those tickets were issued between May 2014 and December
    2014.   In 2015, forty-six tickets were issued under the Boston
    Ordinance, but in 2016, only three tickets were issued.
    -15-
    In response to inquiries from drivers about citations
    received, Uber employees never told the drivers that UberX P2P was
    illegal.    Rather, ticketed drivers were told that the officers
    were merely "misinformed" about Uber's commercial insurance policy
    and that they would submit the citations to Uber's legal team.
    Uber meticulously tracked its drivers' citations throughout the
    conduct period.
    Uber    reimbursed    drivers     who   received     tickets     for
    prearranged rides but did not reimburse any drivers who were cited
    for street hails.      It did so in order to retain drivers and to
    alleviate the cost and hassle of appealing the citations, although
    some drivers were successful in appealing citations on their own.
    In 2014, the volume of citations reached its peak and
    Uber internally expressed serious concern.              At the height of it,
    the Boston Police Department and the Massachusetts State Police
    were issuing tickets in the range of $500 to $20,000 per week.
    In April 2014, Uber's Boston General Manager met with
    Massachusetts State Police officers overseeing Logan Airport who
    stated they would not relent on ticketing until there was a
    legislative change.        One month later, however, Mayor Marty Walsh
    ("Mayor Walsh") in response to a caller inquiry on a Boston radio
    program    stated   that   the   police,    and   the   City,   did   not   have
    jurisdiction over Uber.
    -16-
    Uber   management   subsequently    heard   from   one   of   its
    lobbyists that Mayor Walsh's Chief of Staff was "dumbfounded" as
    to why Uber drivers were being ticketed.         He later requested that
    Uber provide him with information about the citations and Uber
    complied.    Uber's General Manager had multiple conversations with
    the Chief of Staff about the driver citations and believed that
    the Chief of Staff was in the process of stopping the issuance of
    citations.
    6.    Taxi Advisory Committee
    In July 2014, Mayor Walsh established the Taxi Advisory
    Committee    ("TAC")    to   gather   input   from   stakeholders    in   the
    transportation business to improve the taxi industry and to explore
    how the City of Boston might regulate other kinds of vehicles for
    hire.   TNCs such as Uber and Lyft were invited to participate,
    along with members of the taxi industry, Massachusetts State
    Police, the Boston Police Department Hackney Unit and other City
    of Boston officials. Uber's General Manager participated in the
    TAC on behalf of Uber.
    Although no City of Boston official ever told Uber that
    it was not allowed to operate in Boston, in November 2014, Uber's
    then-General Manager told her Uber colleagues that the Chair of
    the TAC and policy advisor to the Mayor made reference to the Taxi
    Rules during a conversation about how ridesharing may violate them.
    In December 2014, she testified at a Boston City Council hearing
    -17-
    on ridesharing.      At that hearing, the Chair of the TAC reiterated
    that   the   goal   of     the     TAC   was    to    seek    revisions       to   current
    regulations and to explore new regulations applicable to TNCs.
    Various Hackney Unit officials testified at the hearing that in
    their view Uber was not operating in compliance with the existing
    Taxi Rules.
    7.     BTOA Litigation
    In January 2015, the Boston Taxi Owners Association
    ("BTOA") sued the City of Boston for its nonenforcement of Rule
    403.   Bos. Taxi Owners Ass'n, Inc. v. City of Boston, 
    84 F. Supp. 3d 72
     (D. Mass. 2015). In its opposition to BTOA's motion for
    preliminary injunction, the City of Boston stated that it "has not
    enforced Rule 403 against TNCs [and that] the public's interest is
    served by a for-hire transportation market full of choices.                           That
    market   includes         licensed       taxicabs      as    well     as   buses,      the
    Massachusetts       Bay    Transportation            Authority       ("MBTA"),     jitney
    carriages,    livery       vehicles,      and    TNCs,       among    other    types   of
    transportation." City Defs.' Opp. To Mot. For Prelim. Inj., No.
    15-cv-10100-NMG (D. Mass. Jan. 26, 2015), Dkt 20 at 4, 19 (emphasis
    in original).
    The district court denied BTOA's motion for preliminary
    injunction and Uber followed that litigation closely. BTOA, 84
    F.Supp.3d at 82.
    -18-
    8.        Data Sharing Agreement
    In   January    2015,    Uber    entered   into   a   data   sharing
    agreement with the City of Boston.             The agreement was designed to
    give the City access to information about rides for hire in Boston
    for the purposes of traffic control and urban planning, recognizing
    that, at that time, there were "tens of thousands of Uber rides on
    the streets of Boston every[ ]day."
    9.     State Regulations
    On January 2, 2015, the Massachusetts Department of
    Transportation ("MassDOT") issued final regulations with respect
    to TNCs, which took effect later that month.                   The regulations
    amended 540 CMR § 2.05 to include a new category of vehicles,
    Personal Transportation Network Vehicles ("PTN Vehicles"), which
    are defined as "[a] private passenger motor vehicle that is used
    by a Transportation Network Company."             The regulations also state
    that the Massachusetts Department of Public Utilities ("DPU")
    "shall act as the licensing authority to which a TNC shall apply
    for a certificate to provide TNC services." 50 CMR § 2.05 (2015).
    On February 4, 2015, Massachusetts Governor Charlie
    Baker ("Governor Baker") issued a press release directing the DPU
    to   issue   a    public    notice   clarifying    the   status     of    TNCs   in
    Massachusetts.      Press Release, Charlie Baker and Kathryn Polito,
    Governor and Lieutenant Governor, Comm. of Mass., Baker-Polito
    Admin. Issues Notice on Transp. Network Companies (TNCs) in Mass.
    -19-
    (Feb.       4,      2014),        https://www.mass.gov/news/baker-polito-
    administration-issues-notice-on-transportation-network-
    companies-tncs-in. The press release stated that "[t]he issuance
    permits TNC drivers to continue operating in the Commonwealth,
    while allowing the administration to begin discussions about a
    regulatory framework to ensure the enhanced safety of drivers and
    riders . . . . But, because a TNC licensing framework must be
    developed       through    legislation,   the    RMV    regulations     allow   TNC
    drivers to use private vehicles for a six-month period, during
    which     the     Baker    administration       will    develop     a   licensing
    framework."        Id.
    Mayor Walsh was quoted in that same press release as
    stating    that    he     would   collaborate    with    Governor   Baker   on   a
    comprehensive regulatory framework for TNCs and would share the
    City's TAC findings with respect to developing new city policies
    for TNCs.       Uber representatives understood from the press release
    that Mayor Walsh supported the Baker administration in the effort
    to create a state-wide regulatory framework for TNCs.
    On July 31, 2016, the Massachusetts legislature passed
    the Transportation Network Companies Act ("the TNC Act"), Mass.
    Gen. Laws ch. 159A ½, which authorizes the operation of TNCs like
    Uber and preempts municipalities from independently regulating
    them.   The statute defines a TNC as an "entity that uses a digital
    network to connect riders to drivers to pre-arrange and provide
    -20-
    transportation."     Mass. Gen. Laws ch. 159A ½ § 1.        The TNC Act
    gives   regulatory   jurisdiction   of   TNCs   to   the   DPU   and   the
    Massachusetts Port Authority. See Mass. Gen. Laws ch. 159A ½ § 10
    ("[N]o municipality or other local or state entity, except the
    Massachusetts Port Authority, may . . . subject a [TNC] to the
    municipality's or other local or state entity's rates or other
    requirements[.]").    Governor Baker signed the TNC Act into law on
    August 5, 2016, but it was not to apply retroactively.                 The
    plaintiffs acknowledge that after enactment of the TNC Act, Uber
    cannot, as a matter of law, violate the Boston Taxi Rules.
    B.   Procedural History
    The plaintiffs filed suit on January 26, 2017 in Anoush
    Cab, Inc. v. Uber Techs., Inc., 17-cv-10142-NMG.1          They alleged
    that Uber was liable for common law unfair competition, violations
    of Chapter 93A, aiding and abetting, and civil conspiracy, by
    virtue of its operation of an illegal P2P ridesharing service
    ("UberX P2P" or "Uber Ridesharing") from June 4, 2013 to August
    4, 2016 ("At-Issue Period") without the licensing required under
    Boston's vehicle-for-hire laws.
    On December 29, 2017, the district court denied the
    defendants' motion to dismiss plaintiffs' claims. Malden Transp.,
    Inc. v. Uber Techs., Inc., 
    286 F. Supp. 3d 264
     (D. Mass. 2017)
    1 The Anoush action subsequently was consolidated with Malden
    Transp., Inc. v. Uber, 16-cv-12538-NMG.
    -21-
    ("Malden I").
    On       March   5,   2018,   the    plaintiffs    filed     an   Amended
    Complaint.           In its Answer, Uber asserted various affirmative
    defenses, including that it was not liable because Uber's actions
    were permitted practices under Mass. Gen. Laws ch. 93A, § 3
    ("Permitted Practices Defense") and that the actions of others,
    and    events        unrelated    to   Uber,     constituted      intervening     and
    superseding causes of the plaintiffs' harm ("Superseding Cause
    Defense").       Affirmative Defenses Nos. 8, 11.
    The plaintiffs and Uber filed cross-motions for summary
    judgment concerning Uber's liability.                The plaintiffs also moved
    for summary judgment on Uber's Permitted Practices and Superseding
    Cause Defenses.          On July 3, 2019, the district court granted
    summary judgment to the plaintiffs on Uber's Permitted Practices
    Defense,2 but otherwise denied the cross motions for summary
    judgment.       Malden       Transp., Inc. v. Uber Techs., Inc., 
    386 F. Supp. 3d 96
     (D. Mass. 2019) ("Malden II").                   The district court
    stated that at the jury-waived trial, it would consider "[w]hether
    Uber   acted     egregiously       when   it     violated   the   Taxi    Rules   in
    violation       of     Chapter    93A;"    "[w]hether       plaintiffs    suffered
    economic damages;" "[w]hether Uber's alleged unfairness/egregious
    2 Uber moved for reconsideration of the Order granting plaintiffs'
    summary judgment on Uber's Permitted Practices Defense. The Court
    denied reconsideration after trial. During trial, Uber withdrew
    its Superseding Cause Defense.
    -22-
    conduct caused plaintiffs' damages;" [and] "[w]hether Uber aided
    and abetted unfair conduct and/or engaged in a civil conspiracy
    to compete unfairly[.]"      
    Id. at 106
    .
    A bench trial was conducted between July 18 and August
    2, 2019.      On September 6, 2019, the district court issued its
    Memorandum of Decision ("Decision") determining that Uber was not
    liable to the plaintiffs under Chapter 93A, the common law of
    unfair competition, aiding and abetting and conspiracy.3               Malden
    III, 404 F. Supp. 3d at 418-26 (COL ¶¶ 1-20, 42-45).              The district
    court found that "Uber acted in accordance with the standard of
    the   commercial     marketplace"    during    a    period   of   "regulatory
    ambiguity."     Id. at 419, 422 (COL ¶¶ 6, 19).         The district court
    also issued findings of fact that the plaintiffs' damages experts
    were unreliable, id. at 416-17 (FOF ¶¶ 72-74), the plaintiffs'
    lost profits analysis was unreliable, id. at 418 (FOF ¶¶ 75-76),
    and   that   quite   apart   from   having    not   proven   liability,   the
    plaintiffs "failed to prove damages with reasonable uncertainty,"
    id. at 422-24 (COL ¶¶ 21-30).        The plaintiffs now appeal.
    II.    DISCUSSION
    The plaintiffs contend that the district court erred as
    a matter of law in holding that Uber's conduct was not unfair
    within the meaning of Chapter 93A.           They argue that the district
    3 The district court's Findings of Fact are cited herein as "FOF"
    and Conclusions of Law are cited herein as "COL."
    -23-
    court applied the wrong legal standards and relied upon legally
    impermissible factors when it concluded that Uber did not violate
    Chapter 93A and was not liable for unfair practices and methods of
    competition thereunder.           They also claim that the district court
    erred in rejecting their asserted common law unfair competition
    claims, and conspiracy and aiding and abetting claims.                   Finally,
    they contend that the district court erred in concluding that they
    had failed to prove damages with reasonable certainty.                  We affirm.
    A.       Jurisdiction and Standard of Review
    The district court had diversity jurisdiction pursuant
    to   28    U.S.C.     §    1332   as   the     plaintiffs    are   Massachusetts
    corporations, defendants Uber Technologies, Inc. and Rasier LLC
    are foreign corporations doing business in Massachusetts, and the
    amount in controversy exceeds $75,000.
    "As a federal court sitting in diversity, we look to
    state     law,   as   articulated      by    the   Supreme   Judicial    Court   of
    Massachusetts, for the substantive rules of decision."                  Dumont v.
    Reily Foods Co., 
    934 F.3d 35
    , 40 (1st Cir. 2019) (citing Shaulis
    v. Nordstrom, Inc., 
    865 F.3d 1
    , 6 (1st Cir. 2017)).                 Following a
    bench trial on a Chapter 93A claim, we review the trial court's
    "legal conclusions de novo and factual findings for clear error."
    LimoLiner, Inc. v. Dattco, Inc., 
    919 F.3d 86
    , 90 (1st Cir. 2019);
    see also Baker v. Goldman, Sachs & Co., 
    771 F.3d 37
    , 49 (1st Cir.
    2014) (quoting Fed. Ins. Co. v. HPSC, Inc., 
    480 F.3d 26
    , 34 (1st
    -24-
    Cir. 2007)).       A ruling that conduct violates Chapter 93A "is a
    legal, not a factual, determination."              Incase Inc. v. Timex Corp.,
    
    488 F.3d 46
    , 56 (1st Cir. 2007) (quoting R.W. Granger & Sons, Inc.
    v. J & S Insulation, Inc., 
    745 N.E.2d 668
    , 675–76 (Mass. 2001));
    Baker, 771 F.3d at 49 (quoting R.W. Granger, 745 N.E.2d at 675).
    "Although whether a particular set of acts, in their factual
    setting,   is     unfair   or    deceptive    is    a     question   of   fact,   the
    boundaries of what may qualify for consideration as a 93A violation
    is a question of law."            Incase Inc., 
    488 F.3d at 57
    . (quoting
    Schwanbeck v. Fed.-Mogul Corp., 
    578 N.E.2d 789
    , 803–04 (Mass. App.
    Ct. 1991), rev'd on other grounds, 
    592 N.E.2d 1289
     (Mass. 1992));
    see also Baker, 771 F.3d at 49.           "Under the clear error standard
    of review, we accept the district court's findings of fact unless,
    after careful consideration of the entire record, 'we are left
    with the definite and firm conviction that a mistake has been
    committed.'"       Baker, 771 F.3d at 49 (quoting Vinick v. United
    States, 
    205 F.3d 1
    , 6 (1st Cir. 2000)).                 "If the district court's
    factual    conclusions     are    based   on   an       erroneous    view    of   the
    controlling law, however, 'the case for deference vanishes,' and
    we review those conclusions de novo."               
    Id.
    B.   The District Court Did Not Err in Its Chapter 93A Ruling
    The     plaintiffs      contend        that     the   district    court
    erroneously applied an outdated "rascality" test and inapplicable
    "egregiousness standard," which they assert "has no place in
    -25-
    Chapter 93A claims premised upon established unfair competition
    standards."   We first review the legal landscape.      We then address
    whether the district court applied the correct legal standard to
    the evidence.    Finally, we assess whether the district court's
    determination that Uber's conduct did not violate Chapter 93A was
    reasonable.
    1.    Elements of Chapter 93A
    Chapter   93A   "'is   a   statute   of   broad   impact'   that
    prohibits 'unfair methods of competition' and 'unfair or deceptive
    acts or practices in the conduct of any trade or commerce.'" Exxon
    Mobil Corp. v. Attorney Gen., 
    94 N.E.3d 786
    , 791 (Mass. 2018)
    (quoting Slaney v. Westwood Auto, Inc., 
    322 N.E.2d 768
    , 772 (Mass.
    1975)); see also LimoLiner, Inc., 919 F.3d at 90.            Chapter 93A
    states: "Unfair methods of competition and unfair or deceptive
    acts or practices in the conduct of any trade or commerce are
    hereby declared unlawful." Mass. Gen. Laws ch. 93A, § 2(a) (2019).
    Unfair methods of competition and unfair or deceptive acts or
    practices are not defined in Chapter 93A.              "[I]n construing
    paragraph (a). . ., the courts will be guided by interpretations
    given by the Federal Trade Commission [FTC] and the Federal Courts
    to section 5(a)(1) of the Federal Trade Commission Act [FTC Act]
    -26-
    (15 U.S.C. §    45(a)(1)), as from time to time amended."4        Mass.
    Gen. Laws ch. 93A § 2(b) (2019).        Chapter 93A also states that
    "[t]he   attorney     general   may   make    rules   and   regulations
    interpreting the provisions of subsection 2(a) of this chapter."
    Id. 2(c).   The statute provides a cause of action to "[a]ny person
    who engages in the conduct of any trade or commerce and who suffers
    any loss of money or property . . . as a result of the use or
    employment by another person who engages in any trade or commerce
    of an unfair method of competition or an unfair or deceptive act
    or practice declared unlawful by section two . . . ."        Id. § 11.
    A successful Chapter 93A § 11 claim thus has three elements: (1)
    the defendant engaged in an unfair           method of competition or
    committed an unfair deceptive act or practice; (2) a loss of money
    or property    was   suffered; and (3) the defendant's       unfair or
    deceptive method, act or practice caused the loss suffered.        Auto
    Flat Car Crushers, Inc. v. Hanover Ins. Co., 
    17 N.E.3d 1066
    , 1074–
    75 (Mass. 2014).       The plaintiff must "establish both factual
    causation and proximate causation."     LimoLiner, Inc., 919 F.3d at
    90 (quoting Walsh v. TelTech Sys., Inc., 
    821 F.3d 155
    , 160 (1st
    Cir. 2016)).    If successful, a plaintiff is entitled to actual
    damages, or double or treble damages if the defendant's violation
    4 The FTC Act broadly prohibits "[u]nfair methods of competition
    . . . and unfair or deceptive acts or practices." 15 U.S.C.
    § 45(a)(1)).
    -27-
    of § 2 was willful or knowing.              Mass. Gen. Laws ch. 93A, § 11
    (2019).
    The plaintiffs alleged in Count I of their amended
    complaint that "[b]y unlawfully operating their transportation
    services in Boston, and engaging in the acts and practices alleged
    herein, Defendants have engaged in unfair methods of competition
    in violation of M.G.L. c.93A, § 2."             Although the Supreme Judicial
    Court has noted that in analyzing what constitutes unfair methods
    of   competition        under    Chapter        93A,     the    court     looks   to
    interpretations by the FTC and the federal courts of section
    5(a)(1)     of   the     FTC     Act,     including       statutes       prohibiting
    anticompetitive conduct, see Ciardi v. F. Hoffmann La Roche, Ltd.,
    
    762 N.E.2d 303
    , 309-10 (Mass. 2002), in the district court the
    plaintiffs did not litigate their case by reference to those
    interpretations.        Rather, the litigation on the question whether
    Uber's conduct was unfair relied upon the universe of cases arising
    from cases proceeding under the unfair or deceptive practices prong
    of Chapter 93A.
    Chapter     93A     creates    "broad      new     rights,   forbidding
    conduct not previously unlawful under the common law of contract
    and tort or under a prior statute."             Linkage Corp. v. Trs. of Bos.
    Univ., 
    679 N.E.2d 191
    , 209 (Mass. 1997) (quoting Dodd v. Commercial
    Union     Ins.   Co.,    
    365 N.E.2d 802
    ,     806    (Mass.     1977)).      "A
    determination that conduct is unfair or deceptive is not dependent
    -28-
    on traditional tort or contract theories and represents a finding
    under a statute that creates new substantive rights."                        Id.;
    Drakopoulos v. U.S. Bank Nat'l Ass'n, 
    991 N.E.2d 1086
    , 1096 n.19
    (Mass. 2013) ("Violation of a specific statute that does not itself
    permit private recovery may give rise to a private claim under
    c.93A   if    the   violation       amounts     to   an    unfair   method     of
    competition.") (quoting Whitehall Co. Ltd. v. Merrimack Valley
    Distrib. Co., 
    780 N.E.2d 479
    , 483 (Mass. App. Ct. 2002)).               To prove
    that a covered party has engaged in an "unfair or deceptive act or
    practice,"    it    is   "neither    necessary       nor   sufficient   that   a
    particular act or practice violate common or statutory law." Mass.
    Eye & Ear Infirmary v. QLT Phototherapeutics, Inc., 
    552 F.3d 47
    ,
    69 (1st Cir. 2009) (citing Kattar v. Demoulas, 
    739 N.E.2d 246
    , 257
    (Mass. 2000)).      That is to say, the fact that conduct violates
    statute or common law does not necessarily mean that it is "unfair
    or deceptive" so as to trigger liability under Chapter 93A.                  
    Id.
    On the other hand, conduct that does not violate statute or common
    law is not necessarily exempt from liability under Chapter 93A.
    Id.; see Renovator's Supply, Inc. v. Sovereign Bank, 
    892 N.E.2d 777
    , 787 (Mass. App. Ct. 2008).
    As noted, Chapter 93A does not define what constitutes
    an "unfair or deceptive practice."            The Supreme Judicial Court has
    observed that "[s]uch a definition would be impossible, because,
    as the Appeals Court aptly noted, '[t]here is no limit to human
    -29-
    inventiveness in this field.'"       Kattar, 739 N.E.2d at 257 (first
    citing Levings v. Forbes & Wallace, Inc., 
    396 N.E.2d 149
    , 153
    (Mass. App. Ct. 1979); and then quoting H.R. Rep. No. 63-1142
    (1914) (Conf. Rep.)).     Although section 2(b) of Chapter 93A states
    that courts are to be guided by the Federal Trade Commission and
    federal court interpretations of the Federal Trade Commission Act,
    unfair   or   deceptive    conduct   is    best    discerned    "from   the
    circumstances of each case."      
    Id.
     (quoting Comm. v. DeCotis, 316
    N.2.2d 748, 754 (Mass. 1974)).       Section 11 "does not contemplate
    an overly precise standard of ethical or moral behavior" but rather
    implies "the standard of the commercial marketplace."             Ahern v.
    Scholz, 
    85 F.3d 774
    , 798 (1st Cir. 1996)          (quoting    Shepard's
    Pharmacy, Inc. v. Stop & Shop Cos., 
    640 N.E.2d 112
    , 115 (Mass.
    App. Ct. 1994)).    "The courts are not invited by the statute to
    punish every departure from 'the punctilio of an honor the most
    sensitive', but they may enforce standards of behavior measurably
    higher than perfidy."      Doliner v. Brown, 
    489 N.E.2d 1036
    , 1040
    (Mass. App. Ct. 1986) (Kaplan, J.) (quoting Meinhard v. Salmon,
    
    164 N.E. 545
    , 546 (N.Y. 1928)).
    The   Massachusetts     courts    have    wrestled    with    the
    description of unfair conduct, the first element of a Chapter 93A
    claim, for decades. Because the genealogy of the governing Chapter
    93A legal standard informs our analysis of plaintiffs' claim of
    error, we trace it, as we did in Baker, 771 F.3d at 50–51.              The
    -30-
    Chapter 93A unfairness test was first articulated in PMP Assocs.,
    Inc. v. Globe Newspaper Co. in 1975 and became known as the "PMP"
    test.   
    321 N.E.2d 915
     (Mass. 1975).          There the Supreme Judicial
    Court held that to establish an unfair trade practice under Chapter
    93A, three factors must be present: the practice must (1) be
    "within at least the penumbra of some common-law, statutory, or
    other   established      concept    of   unfairness;"   (2)    be   "immoral,
    unethical,    oppressive,      or   unscrupulous";    and     (3)   "cause[   ]
    substantial     injury    to   consumers     (or   competitors      or   other
    businessmen)."    
    Id. at 917
    .
    Four years later, in 1979, faced with the question
    whether a     breach of contract could give rise to liability under
    Chapter 93A § 11, Justice Kass of the Massachusetts Appeals Court
    crafted the "rascality test" in Levings, 
    396 N.E.2d at 153,
     which
    provided that: "[t]he objectionable conduct must attain a level of
    rascality that would raise an eyebrow of someone inured to the
    rough and tumble of the world of commerce."5                As his colleague
    Justice Kaplan would comment, "[w]e tried to suggest a mood,
    although we could not prescribe a rule[.]"           Doliner, 
    489 N.E.2d at 1040
    .   In 1992, the Appeals Court, again per Justice Kass, further
    5 Justice Kass was a renowned wordsmith.      See Bryan Marquard,
    Rudolph Kass, Judge Whose Writing Flair Illuminated Legal
    Principles,   Dies  at   90,  Boston   Globe,    June  13,  2021,
    https://www.bostonglobe.com/2021/06/13/metro/rudolph-kass-judge-
    whose-writing-flair-illuminated-legal-principles-dies-90/.
    -31-
    ruled that successful invocation of Chapter 93A in a breach of
    contract case required that the conduct have "an extortionate
    quality that gives it the rancid flavor of unfairness."                   Atkinson
    v. Rosenthal, 
    598 N.E.2d 666
    , 670 (Mass. App. Ct. 1992).                  In 1995,
    the   Supreme   Judicial     Court    of   Massachusetts        supplanted    both
    phrases -- that is, "level of rascality" and "rancid flavor of
    unfairness"     --    choosing   instead     to   "focus   on    the     nature   of
    challenged conduct and on the purpose and effect of that conduct
    as    the   crucial    factors   in   making      a   [Chapter    93A]    fairness
    determination."       Mass. Emp'rs Ins. Exch. v. Propac-Mass, Inc., 
    648 N.E.2d 435
    , 438 (Mass. 1995) (citing PMP Assocs., Inc., 321 N.E.2d
    at 917).     We noted Massachusetts' departure from this language in
    Baker, a negligence and negligent misrepresentation case, where we
    observed that after Propac-Mass the Supreme Judicial Court has
    held that "mere negligence," is not sufficient for a violation of
    Chapter 93A, instead requiring "something more" -- namely "extreme
    or egregious" negligence.        771 F.3d at 51 (first citing Klairmont
    v. Gainsboro Rest., Inc., 
    987 N.E.2d 1247
    , 1257 (Mass. 2013); and
    then citing Marram v. Kobrick Offshore Fund, Ltd., 
    809 N.E.2d 1017
    ,
    1032 (Mass. 2004)).       Accordingly, "our Circuit has . . . followed
    the Massachusetts courts' lead in using the term 'egregious' to
    state the standard of Chapter 93A liability."                    
    Id.
     (collecting
    cases); see also Bank of Am., N.A. v. Prestige Imports, 
    917 N.E.2d 207
    , 229 (Mass. App. Ct. 2009)("A 'breach of a legal obligation
    -32-
    under commercial law, without more, does not amount to an unfair
    or deceptive act under G.L. c. 93A.'")(quoting Framingham Auto
    Sales, Inc. v. Workers' Credit Union, 
    671 N.E.2d 963
    , 965 (Mass.
    App. Ct. 1996)).      Occasionally, the Massachusetts courts and the
    First Circuit have noted "rascality" in reference to the Chapter
    93A extreme or egregious standard.           See, e.g., Peabody Essex
    Museum, Inc. v. U.S. Fire Ins. Co., 
    802 F.3d 39
    , 54 (1st Cir. 2015)
    (first citing Baker, 771 F.3d at 49–51; then citing Zabin v.
    Picciotto, 
    896 N.E.2d 937
    , 963 (Mass. App. Ct. 2008)). Those cases
    do not diverge from the Chapter 93A principle that "something more"
    and rising to the level of extreme or egregious conduct is required
    for a successful Chapter 93A claim. See Baker, 771 F.3d at 51-52.
    2.     The District Court's Statement of The Chapter 93A Standard
    In the proceedings below, the plaintiffs contended, and
    proposed as a Conclusion of Law for the district court, that
    "Uber's violation of the Boston Rules falls within the penumbra of
    a common law, statutory or other established concept of unfairness
    that c. 93A's prohibition of unfair competition is designed to
    remedy.      Malden [I], 286 F. Supp. 3d at 274."       Anoush Plaintiffs'
    Proposed Conclusions of Law ("Proposed Conclusions of Law"), ¶ 316
    (citation in original).      The plaintiffs also asked the district
    court   to    determine   that   "Uber's   unlicensed    competition   was
    immoral, unethical, oppressive, and/or unscrupulous, and gave Uber
    an unfair competitive advantage over taxi owners; in other words,
    -33-
    it   was   egregious.    Plaintiffs   presented   at    trial   multiple,
    independent strands of evidence, each of which confirm Uber's
    conduct was egregious, and when considered together, plaintiffs'
    evidence of egregiousness is overwhelming."            Id. ¶ 321.     The
    plaintiffs then asked the district court to conclude: "In fact,
    both the First Circuit and the Supreme Judicial Court have held
    that even 'negligent [conduct] may be so extreme or egregious as
    to constitute a violation of Mass. Gen. Laws ch. 93A, § 11.         Marram
    v. Kobrick Offshore Fund, Ltd., 
    442 Mass. 43
    , 61 (2004); Baker v.
    Goldman Sachs & Co., 
    771 F.3d 37
    , 51 (1st Cir. 2014).'"         
    Id. ¶ 322
    .
    In sum, the plaintiffs did not dispute the applicability of the
    "egregiousness" standard to the unfair methods of competition
    action before the district court, and indeed cited precedent
    arising from cases involving unfair and deceptive practices.
    Before us, the plaintiffs are debuting a new theory,
    arguing    that   the   district   court   applied     an   "inapplicable
    'egregiousness' standard, which has no place in Chapter 93A claims
    premised upon established unfair competition standards."              The
    plaintiffs' new view runs afoul of two established principles.
    First, "[a]n appellant cannot change horses in mid-stream, arguing
    one theory below and a quite different theory on appeal."           Ahern
    v. Shinseki, 
    629 F.3d 49
    , 58 (1st Cir. 2010).          Second, "[i]t is
    hornbook law that theories not raised squarely in the district
    court cannot be surfaced for the first time on appeal."          Ellis v.
    -34-
    Fidelity Mgmt. Tr. Co., 
    883 F.3d 1
    , 8 and n.4 (1st Cir. 1991)
    (quoting McCoy v. Mass. Inst. of Tech., 
    950 F.2d 13
    , 22 (1st Cir.
    1991)).   In short, the plaintiffs' new position is not properly
    before us.6
    6 Although the plaintiffs now assert that in analyzing what
    constitutes unfair methods of competition under Chapter 93A, the
    court should look to interpretations by the FTC and the federal
    courts of section 5(a)(1) of the FTC Act, including statutes
    prohibiting anticompetitive conduct, the plaintiffs did not do so
    below. The only time they referenced the FTC Act in their Proposed
    Conclusions of Law was when presenting federal judicial decisions
    in support of the contention that good faith is not a defense to
    a determination of liability under Chapter 93A.            Proposed
    Conclusion of Law ¶ 337. Nowhere in those Proposed Conclusions of
    Law did they advance the claim that under the FTC Act and judicial
    decisions under the FTC Act, Uber's conduct constituted unfair
    methods of competition.    For the reasons set forth above, they
    cannot assert those theories and claims for the first time on
    appeal. We thus do not reach them.
    Even so, while cases turn on their own facts, it can be
    observed that other jurisdictions have rejected claims of anti-
    competitive conduct lodged against Uber based on violations of
    federal statutes. Concluding that the federal laws prohibiting
    anticompetitive conduct are designed to protect competition, not
    competitors, and will be deemed violated where there is harm to
    the market, and thereby to the consumer, the Third Circuit rejected
    claims that Uber's entrance into the Philadelphia market was anti-
    competitive. Phila. Taxi Ass'n, Inc. v. Uber Techs., Inc., 
    886 F.3d 332
    , 340 (1st Cir. 2018) ("[I]nundating the Philadelphia
    taxicab market with Uber vehicles, even if it served to eliminate
    competitors was not anticompetitive.       Rather, this bolstered
    competition by offering customers lower prices, more available
    taxicabs, and high-tech alternatives to the customary method of
    hailing taxicabs and paying for rides.")(emphasis in original);
    see also Ill. Transp. Trade Ass'n. v. City of Chi., 
    839 F.3d 594
    ,
    597 (7th Cir. 2016) ("Taxi medallions authorize the owners to own
    and operate taxis, not to exclude competing transportation
    services."). The plaintiffs did not present market evidence at
    trial, and apparently were of the view that they did not need to
    establish harm to the consumer. Proposed Conclusion of Law ¶ 333
    n.9. In any event, we do not reach or address the plaintiffs'
    newly and untimely asserted theories and argument.
    -35-
    However, we do address the plaintiffs' contention that
    the district court erroneously applied an outdated "rascality"
    standard to assess liability under Chapter 93A.         The plaintiffs
    mischaracterize the district court's articulation of the standard.
    The district court stated that "[s]pecifically, the challenged
    misconduct must rise to the level of an extreme or egregious
    business    wrong,   commercial   extortion,   or   similar   level   of
    rascality that raises an eyebrow of someone inured to the rough
    and tumble of the world of commerce."          What is clear from the
    district court's articulation of the governing standard, set forth
    in full in the footnote below,7 is that the touchstone of the
    7   The district court stated:
    Rather, to establish unfairness under Chapter
    93A, § 11, plaintiffs must prove that the
    alleged unlawful conduct falls within at least
    the penumbra of some common-law, statutory, or
    other established concept of unfairness; is
    immoral,     unethical,     oppressive,     or
    unscrupulous; and causes substantial injury to
    consumers [or business entities]. Exxon Mobil
    Corp. v. Attorney Gen., 
    479 Mass. 312
    , 
    94 N.E.3d 786
    , 792 (2018); see also Manning v.
    Zuckerman, 
    388 Mass. 8
    , 
    444 N.E.2d 1262
    , 1264
    (1983) (noting that "Section 11 provides a
    private cause of action to a person who is
    engaged in business and who suffers a loss as
    a result of an unfair or deceptive act or
    practice by another person also engaged in
    business") (internal quotations omitted).
    Specifically, the challenged misconduct must
    rise to the level of an extreme or egregious
    business wrong, commercial extortion, or
    similar level of rascality that raises an
    eyebrow of someone inured to the rough and
    -36-
    district court's Chapter 93A analysis is extreme or egregious
    business conduct.   Considered against the legal landscape, the
    district judge's explication was not in error.
    3.   The Application of the Governing Legal Standard to the
    Facts
    We now turn to the district court's application of the
    Chapter 93A standard to the facts as it found them. Under the
    prevailing standard, as we will explain, the district court's
    findings of fact were not clearly erroneous. The district court
    determined:
    Although the plaintiff corporations compete
    with Uber for riders in the for-hire vehicle
    industry, they have failed to prove that Uber,
    under the totality of the circumstances,
    committed an extreme or egregious wrong when
    they launched and continued to operate UberX
    tumble of the world of commerce.       Peabody
    Essex Museum, Inc. v. U.S. Fire Ins. Co., 
    802 F.3d 39
    , 54 (1st Cir. 2015) (citing Levings v.
    Forbes & Wallace, Inc., 
    396 N.E.2d 149
    , 153
    (Mass. App. Ct. 1979) (Kass, J.)).
    In making that unfairness determination under
    § 11, courts consider the totality of the
    circumstances (Duclersaint v. Fed. Nat. Mortg.
    Ass'n, 
    427 Mass. 809
    , 
    696 N.E.2d 536
    , 540
    (1998)), which includes the "nature of
    challenged conduct and [ ] the purpose and
    effect of that conduct" (Peabody Essex Museum,
    Inc., 802 F.3d at 54), "the standard of the
    commercial marketplace" and "the equities
    between the parties, including what both
    parties knew or should have known." Ahern v.
    Scholz, 
    85 F.3d 774
    , 798 (1st Cir. 1996)
    (internal citations and quotations omitted).
    Malden III, 404 F. Supp. 3d at 418–19 (COL ¶¶ 3–4).
    -37-
    P2P in Boston, Massachusetts throughout the
    conduct period. COL ¶ 5.
    Because the City did not inform Uber that it
    was forbidden from operating its ridesharing
    services and Uber entered the ridesharing
    market only after becoming aware of the
    operation of other ridesharing companies (such
    as Sidecar and Lyft) in Boston without
    consistent observance of the Taxi Rules, the
    Court concludes that Uber acted in accordance
    with   the   standard    of   the   commercial
    marketplace. See Ahern, 
    85 F.3d at 798
    . COL ¶
    6.
    Malden III, 404 F. Supp. 3d at 419.
    We conclude that the district court did not err in its
    determination that Uber acted in accordance with the standard of
    the commercial marketplace.    We are persuaded by the court's
    marshalling of the facts in reaching its determination, both
    regarding Uber's initial entrance and its continuing activities.8
    8 The district court reasonably determined, Malden III, 404 F.
    Supp. 3d at 413–14, 419–21, that Uber:
    Monitored the City's apparent interpretation and
    application of the Taxi Rules and the lack of enforcement
    against competitors that launched competing services
    before Uber, COL ¶ 6;
    Published and sent its White Paper -- outlining Uber's
    principled approach to entering markets with ridesharing
    competitors -- to City Hall, explaining that it viewed
    non-enforcement against competitors as a form of
    governmental approval prior to launch, COL ¶ 7;
    Shared with Mayor Menino's Office its plan to launch
    UberX and was told "just launch," id.;
    Read the 2013 Nelson/Nygaard Report that concluded TNCs
    were not regulated by the Taxi Rules, COL ¶ 10(a);
    Listened to Mayor Walsh's interview stating that the
    -38-
    The district court noted that "[b]y announcing its corporate policy
    of tacit regulatory approval and specifically informing Mayor
    Menino's office about that new policy (to which the Mayor's Office
    responded, 'just launch'), Uber avoided acting 'unscrupulously' or
    with the level of 'rascality' necessary to sustain a Chapter 93A
    claim."   Id. at 419 (COL ¶ 7).   Furthermore, "Uber's attempt to
    City did not have jurisdiction over Uber and was working
    on new regulations, COL ¶ 10(b), (f);
    Participated in the City's Taxi Advisory Committee "to
    explore how the City    might regulate other kinds of
    vehicles for hire" like TNCs; FOF ¶ 50; COL ¶ 10(c);
    Communicated with Mayor Walsh's Chief of Staff, who was
    "genuinely disturbed" about ticketing of prearranged
    rides on the Uber platform, which was "contrary to the
    understanding of the Mayor," COL ¶ 13;
    Followed the Boston Taxi Owners Association case in which
    the City opposed the taxi industry's motion for
    preliminary injunction to compel the City to enforce
    Rule 403 and the Boston Ordinance against Uber, FOF ¶
    54; COL ¶ 10(d);
    Entered a data-sharing agreement that made the City
    aware that there were "tens of thousands of Uber rides
    on the streets of Boston every day," FOF ¶ 55;
    Read Governor Baker's February 2015 press release that
    new statewide regulations "permit[ted] TNC drivers to
    continue operating in the Commonwealth," FOF ¶ 58;
    Issued jointly with Governor Baker an April 2015 press
    release indicating that     the regulations "ensure[d]
    current [TNC] operations are not disrupted" during a
    "Phase-In Period" which "allow[ed] TNC drivers to
    operate with private registration and service," FOF ¶
    62; COL¶10(f); and
    Complied with DOT regulations permitting TNCs to operate
    during the Phase-In Period, including obtaining the
    required periodic notices from DPU stating that it was
    not yet issuing TNC certificates, COL ¶ 10(g).
    -39-
    clarify the regulatory applicability of the Taxi Rules with the
    City     prior   to   the   launch    and     thereafter   was   sufficiently
    transparent and consistent with the standard of the marketplace."
    Id. (citing Cablevision of Bos., Inc. v. Pub. Improvement Comm'n
    of City of Bos., 
    184 F.3d 88
    , 94, 106 (1st Cir. 1999)).              We agree
    with the district court that the fact "[t]hat the City failed to
    take a definitive regulatory position publicly does not render
    Uber's response an 'extreme or egregious business wrong.'"               
    Id. at 419-20
     (quoting Peabody Essex Museum, 802 F.3d at 54) (COL ¶ 8).
    As the district court summarized: "Accordingly, Uber's entry into
    the market was not 'unfair' or 'unscrupulous' when Uber 1) was not
    the first 'unlawful' entrant, 2) thereafter competed in response
    to   changing    marketplace    conditions      and   3)   sought   to   inform
    regulators that it intended to enter the market." Id. at 420 (COL
    ¶ 9).
    With respect to the post-launch operations, we do not
    discern error in the district court's conclusion, supported by a
    variety of facts, that Uber "continued to operate in accordance
    with statements and actions of government officials" and that "the
    continued interaction and ongoing working relationship between
    Uber management and City officials make it clear that the City was
    aware of Uber's P2P operations but chose not to prohibit it."               Id.
    (COL ¶¶ 10, 11).      While the plaintiffs continue to argue that the
    Boston    Ordinance    citation      issued    by   individual   officers    to
    -40-
    individual drivers was evidence of unfair practice by Uber, we
    note the district court's finding that "[o]ut of some 29 million
    Uber trips taken during the conduct period, 497 citations [less
    than 0.001% of all Uber rides] issued to Uber drivers represented
    a relatively insignificant violation of the Taxi Rules."                Id. at
    421 (COL ¶ 12).      Moreover, Mayor Walsh had "publicly stated that
    the City lacked jurisdiction over Uber" and that when Uber itself
    reached out to the Mayor's Chief of Staff, he "was genuinely
    disturbed about the officers' continued ticketing of prearranged
    rides through the Uber platform, contrary to the understanding of
    the Mayor."    Id. (COL ¶ 13).
    Even accepting that Uber's rides were in violation of
    the Taxi Rules, we would note again that an unlawful action is not
    a per se violation of Chapter 93A.             See Mechs. Nat'l Bank of
    Worcester v. Killeen, 
    384 N.E.2d 1231
    , 1237 (Mass. 1979) ("[N]ot
    every unlawful act is automatically an unfair . . . one under G.L.
    c.   93A.").    A    violation    of   statutory    or   common   law   is    not
    "sufficient" to constitute a 93A violation.                Mass. Eye & Ear
    Infirmary, 552 F.3d at 69.         Here, the district court reasonably
    concluded that in the context of the communications and dealings
    with City officials, reflected by both affirmative and tacit
    reinforcement   of    Uber's     operation,   the   conduct   could     not   be
    categorized as the "egregious" unfairness that is required by § 11
    of Chapter 93A:
    -41-
    Uber's decision to enter the transportation
    market and continue to operate was informed by
    a totality of positive statements received
    from the City both before and during the
    conduct period. It leveraged regulatory
    ambiguity, its growing popularity among
    consumers, its ability to charge less than
    taxis and its knowledge that regulators would
    be reluctant to thwart the growth of a popular
    consumer product which afforded independent
    drivers better hourly wages. That strategy,
    while aggressive and disruptive to the for-
    hire transportation market, is competition
    consistent with the "rough and tumble of the
    world of commerce."
    Malden III, 404 F. Supp. 3d at 422 (COL ¶ 19) (quoting Peabody
    Essex Museum, Inc., 802 F.3d at 54).
    The district court noted: "To be clear, the Court does
    not conclude that Uber acted altruistically or in the best interest
    of the transportation industry as whole."   Id. at 421 (COL ¶ 12).
    We agree with that observation.    We also conclude that based on
    the totality of the circumstances, the district court reasonably
    determined that the plaintiffs did not prove that defendants acted
    with the requisite, heightened standard of unfairness under § 11
    of Chapter 93A and therefore the defendants are not liable to the
    plaintiffs.   Id. at 422.9
    9 Although the plaintiffs assert otherwise, the district court
    never held "that because Uber had shown that it acted in good faith
    it had no liability." Quite to the contrary, the district court,
    citing Duclersaint, 696 N.E.2d at 540, stated that the question of
    "'good faith' (or the lack thereof)" was not substantively
    relevant, but rather was considered for the "purpose of determining
    whether Uber's conduct can be found to be 'egregious' in light of
    the surrounding circumstances." Malden III, 404 F. Supp. 3d at
    -42-
    C. The District Court Did Not Err in Rejecting the Common Law
    Claims
    1.      Common Law Unfair Competition
    The plaintiffs contend that the district court erred in
    dismissing their common law unfair competition claim, alleged in
    Count II, that "[b]y unlawfully operating their transportation
    services    in   Boston,    without   complying   with   Massachusetts   and
    Boston laws, Defendants unfairly competed with Plaintiffs."               We
    disagree.
    The defendants note that the district court determined
    that the plaintiffs did "not distinguish between the legal standard
    for their common law and statutory [i.e. 93A] claims."          Malden II,
    286 F. Supp. 3d at 273 n.2.           They point to various pleadings by
    the plaintiffs which might very well have led the district court
    to so find.      The defendants argue that having represented below
    that that the claims were coextensive, the plaintiffs cannot now
    claim on appeal that the district court erred by concluding that
    because "plaintiffs have not proven their Chapter 93A claim, their
    common law claim for unfair competition fails as well."             Malden
    III, 404 F. Supp. 3d at 426 (COL ¶ 42); see P.R. Hosp. Supply,
    421 (COL ¶ 14).      Similarly, the district court stated that
    "evidence offered by Uber that it acted consistently with
    government representations is not considered by the court as a
    'state of mind' or 'reliance' defense to unfairness, as plaintiffs
    assert." Id. at 422 (COL ¶ 18). We conclude that the district
    court's determinations were properly drawn from the totality of
    the circumstances.
    -43-
    Inc. v. Bos. Sci. Corp., 
    426 F.3d 503
    , 505 (1st Cir. 2005) (quoting
    Austin v. Unarco Indus., Inc., 
    705 F.2d 1
    , 15 (1st Cir. 1983))
    ("[A] party may not appeal from an error to which he contributed,
    either by failing to object or by affirmatively presenting to the
    court the wrong law.").       The plaintiffs, however, assert that it
    was not their position that the Chapter 93A and unfair competition
    claims were coextensive. Rather, they contend that they had argued
    that Uber's unlicensed competition in violation of legislated
    licensing   requirements      which    caused    the    plaintiffs'   injury,
    without more, established Uber's liability for unfair competition.
    They point to their Proposed Conclusion of Law, which stated: "'bad
    faith,' egregiousness, or any other form of unfairness aside from
    competing without a license against a licensed competitor, is not
    an element of a claim for common law unfair competition." Proposed
    Conclusion of Law ¶ 378.
    We   need   not    resolve       these     dueling   perceptions.
    Addressing the merits, we are not persuaded by the plaintiffs'
    argument that Uber is liable for unfair competition because it
    violated    statutes    enacted   to     protect       the   plaintiffs   from
    unauthorized competition.       The plaintiffs' reliance on Mass. Soc.
    of Optometrists    v.   Waddick, 
    165 N.E.2d 394
     (Mass. 1960), is
    misplaced. There, in rejecting an unfair competition claim brought
    by practicing optometrists regarding the unlicensed practice of
    -44-
    opticians, the Supreme Judicial Court quoted Restatement (First)
    of Torts § 710:
    One who engages in a business or profession in
    violation of a legislative enactment which
    prohibits persons from engaging therein,
    either absolutely or without a prescribed
    permission, is subject to liability to another
    who is engaged in the business or profession
    in conformity with the enactment, if, but only
    if, (a) one of the purposes of the enactment
    is to protect the other against unauthorized
    competition, and (b) the enactment does not
    negative such liability.
    Id. at 395-96 (emphasis added).           In the case before us, the
    relevant question is whether taxicab legislation, and Taxi Rule
    403 invoked by the plaintiffs, are intended to protect against
    unauthorized competition.      While protection from competition need
    not be the only purpose, the plaintiffs have not shown that the
    taxicab regulations allegedly violated by Uber were enacted to
    protect against unauthorized competition.            Indeed, in a case
    involving taxicab stands, the Supreme Judicial Court had occasion
    to determine the purpose of the statutory limitation on Boston
    hackney licenses.       See Town Taxi Inc. v. Police Comm'r of Bos.,
    
    387 N.E.2d 129
     (Mass. 1979).       Reviewing the legislative history,
    including the Report of the Special Commission on Licensing of
    Taxicab Stands in Boston from 1930, the Supreme Judicial Court
    noted that the initial enacted statute deleted a limitation on
    licenses   that   had   been   inserted   in   response   to   the   Special
    Commission's recommendation that the number of licenses be limited
    -45-
    to "prevent 'unreasonable and destructive competition.'"    
    Id. at 134-35
     (citation omitted).     Three years later, the Legislature
    authorized the Boston Police Commissioner to limit the number of
    licenses on a different ground -- for "public convenience and
    necessity."   
    Id. at 135
    .    In short, given the stated regulatory
    purpose of "public convenience and necessity," and their inability
    to point to a legislative grant to restrain competition, plaintiffs
    cannot find support from § 710, referenced in Waddick, for their
    common law claim.10   165 N.E.2d at 395-96.
    10Moreover, we express some doubts here as to whether a common law
    unfair   competition   claim  is   appropriate,   given  that   in
    Massachusetts such a claim appears to be limited to consumer
    confusion cases, which involve "palming off" or "passing off."
    See Utica Mut. Ins. Co. v. Herbert H. Landy Ins. Agency, Inc., 
    820 F.3d 36
    , 44-45 (1st Cir. 2016) (quotation omitted). See also Open
    Software Found., Inc. v. U.S. Fid. & Guar. Co., 
    307 F.3d 11
    , 17
    (1st Cir. 2002) (noting that "the term 'unfair competition' in
    Massachusetts law" has a "well-settled meaning" and that "[i]t is
    settled in Massachusetts that 'the gravamen of an unfair
    competition claim is the likelihood of consumer confusion as to
    the source of the goods or services.'") (quoting Datacomm
    Interface, Inc. v. Computerworld, Inc., 
    396 Mass. 760
     (1986));
    Bonito Boats, Inc. v. Thunder Craft Boats, Inc., 
    489 U.S. 141
    ,
    157-58 (1989) ("With some notable exceptions . . . the common-law
    tort of unfair competition has been limited to protection against
    copying of nonfunctional aspects of consumer products which have
    acquired secondary meaning such that they operate as a designation
    of source.").    Anoush Cab has introduced no evidence at the
    district court nor here to show consumer confusion or palming off,
    nor does the presented evidence of Uber's activities give rise to
    any inference of palming off (i.e. that Uber passed UberX rides
    off as medallion taxicab rides). This further convinces us that
    Anoush Cab's common law unfair competition claim should fail.
    -46-
    2. Other Common Law Claims
    We conclude that the district court did not err in
    entering judgment for Uber on the plaintiffs' aiding and abetting
    (Count III) and conspiracy (Count IV) claims.            Malden III, 404 F.
    Supp. 3d at 426 (COL ¶ 42).        Claims alleging aiding and abetting
    or civil conspiracy require proof of an underlying tort.                See
    Taylor v. Am. Chemistry Council, 
    576 F.3d 16
    , 34-35 (1st Cir.
    2009).   The plaintiffs failed to prove an underlying tort; the
    district court was thus correct in rejecting, as matter of law,
    the   plaintiffs'   claim   that   Uber    aided   and    abetted   drivers'
    violations of the Boston Ordinance and Taxi Rules.             Malden III,
    404 F. Supp. 3d at 426 (COL ¶ 45).         Furthermore, Chapter 93A does
    not contain a separate aiding and abetting cause of action, and we
    find it unlikely one exists.       See In re TelexFree Sec. Litig., 
    360 F. Supp. 3d 46
    , 49 (D. Mass. 2019) ("Chapter 93A . . . does not
    recognize a separate aiding and abetting cause of action.").            See
    also Cent. Bank, N.A. v. First Interstate Bank, N.A., 
    511 U.S. 164
    , 175-77 (1994) (focusing on whether a statute explicitly
    provides for aiding and abetting liability).         In any event, Anoush
    Cab's Chapter 93A claim fails for the reasons already discussed.
    Common law unfair competition, on the other hand, more obviously
    qualifies as an underlying tort, but again we have already shown
    that such a claim fails, and thus the aiding and abetting claim
    must also fail.
    -47-
    With respect to coercive conspiracy,11 we note, as did
    the district court that it is a rare cause of action.         Malden III,
    404 F. Supp. 3d at 426 (COL ¶ 44) (citing Aetna Cas. Sur. Co. v.
    P & B Autobody, 
    43 F.3d 1546
    , 1563 (1st Cir. 1994)). The plaintiffs
    must demonstrate that the defendants "had some peculiar power of
    coercion over plaintiff that they would not have had if they had
    been acting independently."     
    Id.
         A case that Anoush Cab cites,
    Sexual Minorities Uganda v. Lively, notes that under the "more
    exceptional" coercive conspiracy theory, the power of coercion
    must also be "peculiarly focused against" the plaintiff.          
    960 F. Supp. 2d 304
    , 333 (D. Mass. 2013) (quoting Mass. Laborers' Health
    & Welfare Fund v. Philip Morris, Inc., 
    62 F. Supp. 2d 236
    , 245 (D.
    Mass.   1999).   We   also   agree    with   the   district   court   that
    "consistent with [the] conclusion that defendants did not act
    'unfairly' under Chapter 93A," "flooding the market with Uber
    drivers does not amount to the kind of 'coercion' anticipated by
    this narrow cause of action."    Malden III, 404 F. Supp. 3d at 426
    (COL ¶ 44).
    D. Damages
    At the bench trial, the plaintiffs presented expert
    witness testimony by Dr. Michael Williams and John Weeden in
    11 The plaintiffs alleged only a common-plan conspiracy, and not
    coercive conspiracy. Count IV, ¶ 119. As the district court also
    addressed the latter claim, we do so as well.
    -48-
    support of their claim that the introduction of Uber in violation
    of unfair practices and competition resulted in economic injury
    in the form of lost medallion values in the sum of $124,023.734,12
    and lost profits in the sum of $10,777,855.                     The plaintiffs
    acknowledge    that     they   were   required   to     prove    damages   with
    "reasonable certainty."        See Astro-Med, Inc. v. Nihon Kohden Am.,
    Inc., 
    591 F.3d 1
    , 19 (1st Cir. 2009) (quoting Nestle Food Co. v.
    Miller, 
    836 F. Supp. 69
    , 78 (D.R.I. 1993)).            Although the district
    court had concluded that "Uber is not liable to plaintiffs under
    Chapter 93A, it proceed[ed], nevertheless, to making findings of
    fact on . . . damages for the sake of completeness."               Malden III,
    404 F. Supp. 3d at 415 (emphasis omitted).            The district court thus
    issued findings of fact that the testimony put forth by the plaintiffs'
    damages experts was unreliable.        Id. at 416-18.       Williams offered
    two regression models purportedly designed to prove losses in
    medallion values and leasing revenues.           The district court found
    Williams' damages presentation "flawed" and "unreliable" because,
    inter alia, Williams "generated inaccurate price predictions";
    failed to account for "regulatory events" that can decrease
    medallion     values;    and   gave   "inconsistent"      trial     testimony,
    12The district court found that "[o]n June 4, 2013, the average
    price for taxi medallions in Boston . . . was $637,500 per
    medallion. The highest price paid for a medallion was $700,000 in
    2014. On August 4, 2016, the going price of Boston taxi medallions
    was approximately $250,000." Malden III, 404 F. Supp. 3d at 416
    (FOF ¶ 70).
    -49-
    including       a    "dramatic    reduction"       that   suddenly,    with    no
    explanation, cut the claimed medallion value damages in half. Id.
    at 416-17 (FOF ¶¶ 72-74).
    With respect to the lost profits analysis put forth by
    Weeden, the district court found that it was also unreliable
    because it relied on one of Williams' unreliable models, and
    "unrealistically assumed that plaintiffs' medallions would be
    leased 24 hours per day, 7 days per week, with 100% utilization in
    12-hour shifts."        Id. at 418 (FOF ¶¶ 75-76).          The district court
    concluded that even if plaintiffs "had proved liability (which
    they have not) . . . . [b]ecause [their] calculation of damages
    for reduced medallion value and lost profits are based upon
    unreliable and flawed regression models, plaintiffs have failed
    to prove damages with reasonable certainty."                Id. at 422-24 (COL
    ¶¶ 21-30).          The district court further found that plaintiffs'
    damages      calculations     failed    to "disaggregate       the    regulatory
    impacts," and thus "impermissibly" sought to recover damages tied
    to    Uber's    constitutionally       protected    right    to   petition    the
    government, in violation of the Noerr-Pennington doctrine.                    Id.
    at 424 (COL ¶ 32).
    On appeal, the plaintiffs contend that the district
    court's analysis of the testimony regarding damages was incorrect
    and   that     based   on   the   undisputed   evidence,     we   should   enter
    judgment in their favor in the amount of $122,350.49.                   Although
    -50-
    we would conclude on review that the district court's analysis of
    the   deficiencies    in    testimony   regarding   damages   should   be
    sustained, we do not need to reach the question of damages because
    the plaintiffs have not established liability by the defendants.
    "It is settled law that when liability has been resolved against
    a plaintiff, any claims of error relating exclusively to damages
    are moot."    Campbell v. Ackerman, 
    903 F.3d 14
    , 19 (1st Cir. 2018)
    (collecting cases).    We thus "need not reach the issue related to
    the damages award."        A.M. Capen's Co., Inc. v. Am. Trading and
    Prod. Corp., 
    202 F.3d 469
    , 471 n.3 (1st Cir. 2000).
    III. CONCLUSION
    As we have noted, the introduction of TNCs has upended
    the transportation industry.       The ensuing transformation of that
    industry has been the subject of intense debate.13        There has been
    13 See, e.g., Massachusetts Area Planning Council, The Growing
    Carbon Footprint of Ride-hailing in Massachusetts (July 2019),
    https://www.mapc.org/wp-content/uploads/2019/07/Growing-Carbon-
    Footprint-of-Ride-hailing-in-MA.pdf;
    Institute for Transportation and Development Policy, Ride Fair: A
    Policy Framework for Managing Transportation Network Companies
    (2019)                                   https://www.itdp.org/wp-
    content/uploads/2019/03/2019.03.13.TNC-Policy.V9.pdf;
    Craig A. Leisy, Transportation Network Companies and Taxis: The
    Case of Seattle (2019); B. Schaller, The New Automobility:
    Lyft, Uber and the Future of American Cities, Schaller
    Consulting (July 25, 2018)
    http://www.schallerconsult.com/rideservices/automobility.pdf;
    S. Roy, A. Komanduri & K. Prossaloglou, Evolution of
    Transportation Network Companies and Taxis through 2013-2018 in
    Chicago, 2674 Transportation Research Record 7, 385-397 (2020)
    https://journals.sagepub.com/doi/full/10.1177/0361198120922851.
    -51-
    vigorous argument whether the new world created by TNCs has been
    good for the transportation industry as a whole or for the larger
    public; dispute regarding the impact of TNCs on road congestion
    and   public    transit   usage;    questions    whether   TNCs      are    being
    regulated appropriately in the best interests of public safety;
    and debate whether the legislature acted sufficiently, or should
    have acted, to protect the interests of taxicab owners who were
    affected by the TNCs.           These are no doubt important issues of
    public policy.        However, they are not before us or within our
    province of decision.          Rather, as we observed at the outset, we
    are faced with the narrow question of whether Uber's entrance and
    conduct in the transportation market during a period of regulatory
    uncertainty violated the statutory and common law governing the
    commercial marketplace, as presented in the district court.                   For
    the   reasons   set    forth    above,   we   conclude   that   it    did    not.
    Accordingly, the judgment of the district court is affirmed.
    -52-
    

Document Info

Docket Number: 19-2001P

Filed Date: 8/6/2021

Precedential Status: Precedential

Modified Date: 8/6/2021

Authorities (22)

Bonito Boats, Inc. v. Thunder Craft Boats, Inc. , 109 S. Ct. 971 ( 1989 )

Schwanbeck v. Federal-Mogul Corp. , 31 Mass. App. Ct. 390 ( 1991 )

Atkinson v. Rosenthal , 33 Mass. App. Ct. 219 ( 1992 )

Massachusetts Laborers' Health & Welfare Fund v. Philip ... , 62 F. Supp. 2d 236 ( 1999 )

DataComm Interface v. COMPUTERWORLD, INC. ADELSON , 396 Mass. 760 ( 1986 )

Manning v. Zuckerman , 388 Mass. 8 ( 1983 )

Puerto Rico Hospital Supply, Inc. v. Boston Scientific Corp. , 426 F.3d 503 ( 2005 )

Margaret Austin, Etc. v. Unarco Industries, Inc. , 705 F.2d 1 ( 1983 )

aetna-casualty-surety-company-v-p-b-autobody-arsenal-auto-repairs , 43 F.3d 1546 ( 1994 )

Ahern v. Shinseki , 629 F.3d 49 ( 2010 )

Taylor v. American Chemistry Council , 576 F.3d 16 ( 2009 )

Astro-Med, Inc. v. Nihon Kohden America, Inc. , 591 F.3d 1 ( 2009 )

Levings v. Forbes & Wallace, Inc. , 8 Mass. App. Ct. 498 ( 1979 )

Incase Incorporated v. Timex Corporation , 488 F.3d 46 ( 2007 )

A.M. Capen's Co. v. American Trading & Production Corp. , 202 F.3d 469 ( 2000 )

Ahern v. Scholz , 85 F.3d 774 ( 1996 )

Open Software Foundation, Inc., and Hewlett Packard Company ... , 307 F.3d 11 ( 2002 )

James L. McCoy Administrator of the Electrical Workers ... , 950 F.2d 13 ( 1991 )

Doliner v. Brown , 21 Mass. App. Ct. 692 ( 1986 )

Federal Insurance Co v. HPSC, Inc. , 480 F.3d 26 ( 2007 )

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