Jose Santiago, Inc. v. Smithfield Packaged Meats Corp. ( 2023 )


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  •           United States Court of Appeals
    For the First Circuit
    No. 22-1491
    JOSÉ SANTIAGO, INC.,
    Plaintiff, Appellant,
    v.
    SMITHFIELD PACKAGED MEATS CORP.,
    Defendant, Appellee,
    SMITHFIELD FOODS, INC.,
    Defendant.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF PUERTO RICO
    [Hon. Silvia Carreño-Coll, U.S. District Judge]
    Before
    Kayatta, Howard, and Thompson,
    Circuit Judges.
    Alfredo Fernández-Martínez, with whom Carlos R. Baralt-Suárez
    and Delgado Fernández LLC were on brief, for appellant.
    Ryan David Frei, with whom Garrett Hansbrough Hooe,
    McGuireWoods LLP, Henry O. Freese‐Souffront, Daniel Pérez‐Refojos,
    and McConnell Valdés LLC were on brief, for appellee.
    April 25, 2023
    KAYATTA, Circuit Judge.            Puerto Rico's Law 75 governs
    the relationships between distributors in Puerto Rico and their
    suppliers.     José Santiago, Inc. ("JSI"), is a distributor of food-
    service products in Puerto Rico.                It contends that one of its
    suppliers violated Law 75 by refusing to continue filling JSI's
    orders unless JSI agreed to a written distribution agreement that
    would limit the products it could order.               JSI filed a motion for
    a preliminary injunction under Law 75, which the district court
    denied.   Although we disagree with some of the district court's
    reasoning, we uphold its ultimate conclusion that a preliminary
    injunction is not warranted here.                Of course, any conclusions
    bearing   on      the   merits   contained      in   this   opinion        should   be
    understood     as    nothing     more   than    "statements     as    to    probable
    outcomes."        Wine & Spirits Retailers, Inc. v. Rhode Island, 
    481 F.3d 1
    , 4 (1st Cir. 2007) (quoting Cohen v. Brown Univ., 
    101 F.3d 155
    , 169 (1st Cir. 1996)).         The parties will have opportunities to
    present   further       evidence    and    renew     arguments       as    the   case
    progresses.       Re-Ace, Inc. v. Wheeled Coach Indus., Inc., 
    363 F.3d 51
    , 58 (1st Cir. 2004); Luis Rosario, Inc. v. Amana Refrigeration,
    Inc., 
    733 F.2d 172
    , 173 (1st Cir. 1984).
    I.
    JSI is the largest food-service distributor in Puerto
    Rico.        It     receives     food-service        products    directly        from
    manufacturers and producers and delivers them to restaurants,
    - 2 -
    hotels, and other enterprises that serve food in Puerto Rico.                       In
    2021,    JSI's    estimated        annual    volume     of   business    was    about
    $300 million.
    In    1995,      JSI   became    the     exclusive    distributor     for
    Farmland Foods, Inc. ("Farmland"), food-service products in Puerto
    Rico.    Farmland produced packaged meat products to be used in the
    food-service industry.             A letter dated October 10, 1995, from
    Farmland to JSI confirmed JSI's status as exclusive distributor.
    In 2003, Farmland was acquired by Smithfield Foods,
    Inc., which sold similar lines of meat products under a variety of
    different brands. In 2014, Farmland merged with another Smithfield
    entity, with the surviving company named Smithfield Farmland,
    Corp. Smithfield Farmland was then merged into Smithfield Packaged
    Meats   Corp.     in   2017.       We   refer   collectively      to    the    various
    Smithfield entities involved in this case as "Smithfield."
    Although Farmland no longer existed as a company after
    2014, for some time Smithfield continued to sell products under
    the    Farmland    brand,      alongside     its     other   brands.     And     while
    Smithfield and JSI had no written agreement, Smithfield recognized
    JSI's status as the exclusive distributor for Farmland-branded
    products until February 2021.               Some of Smithfield's other brands
    were    distributed     in     Puerto   Rico    by    Ballester    Hermanos,     Inc.
    ("Ballester"), at the same time that JSI was distributing Farmland-
    - 3 -
    branded products.1    At least some of the products distributed by
    Ballester were the same as products distributed by JSI, just under
    different branding.
    The   method   by   which    JSI     distributed    the    products
    remained the same throughout the years.          JSI ordered products by
    sending a purchase order to Smithfield.              The purchase orders
    identified   the   products   JSI     wanted    to   order,   the    relevant
    quantities, and JSI's understanding of the prices.                  They also
    stated that payment was due twenty-four days after Smithfield sent
    JSI an invoice.    And they contained an instruction that read, "If
    you do not agree with prices, terms, qtys, freight and pack sizes
    in this [purchase order], do not process order until buyer sends
    you a new [purchase order]."
    To fill a purchase order, Smithfield sent the products
    to JSI's authorized agent in Florida, where JSI took title to the
    products and assumed all risk. The products then traveled by ocean
    freighter to Puerto Rico, where JSI picked them up in its trucks,
    stored them in its facilities, and delivered them to its clients.
    On occasion, Smithfield was unable to fill JSI's orders due to
    shortages of inventory caused by production capacity issues.
    1  The record does not reveal when Ballester began
    distributing Smithfield's other brands in Puerto Rico or whether
    Ballester's distribution of these brands was exclusive.
    - 4 -
    In 2019, Smithfield embarked on what it describes as a
    "global     SKU     rationalization        process,"     with    the    goal    of
    consolidating and reducing the number of brands and redundant
    products     that   it   sold.        Smithfield     later   accelerated       this
    consolidation due to production issues caused by the COVID-19
    pandemic.     In October 2019, Smithfield met with JSI to discuss its
    planned consolidation.           Smithfield informed JSI that JSI would
    continue to be the exclusive distributor for Farmland-branded
    products in Puerto Rico.          JSI insists that Smithfield said that
    JSI would be the exclusive distributor for any Smithfield products
    resulting from the consolidation of the Farmland brand. Smithfield
    maintains that it made clear that JSI would be the exclusive
    distributor for Farmland products only as long as those products
    were branded as such, and that it did not promise JSI exclusive
    rights to the consolidated Smithfield brand.
    On May 18, 2020, Smithfield sent its distributors a
    letter providing notice that a number of its brands -- including
    Farmland -- would be consolidated into the Smithfield brand.                     It
    stated that "the same great products you have come to expect under
    a variety of names will be consolidated into just a few."                       JSI
    requested clarification, and at a meeting Smithfield informed JSI
    that   it    intended    for   both    JSI     and   Ballester   to    distribute
    Smithfield-branded products.           This prompted JSI, in June 2020, to
    send   a    cease-and-desist      letter     to   Smithfield     asserting     that
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    selling     products    previously      distributed     by   JSI   to     another
    distributor would violate Puerto Rico's Law 75, which forbids
    suppliers     from     impairing       their    relationships      with     their
    distributors in Puerto Rico without just cause.
    Smithfield responded to JSI's letter in July 2020.                 It
    clarified    its     position   that    JSI    would   remain   the     exclusive
    distributor for Farmland-branded products until the brand was
    withdrawn, but that JSI would not acquire exclusive distribution
    rights for Smithfield-branded products.                It offered JSI a non-
    exclusive distribution contract for the Smithfield brand in Puerto
    Rico, noting that it made the same offer to another distributor.
    JSI refused, contending that it had exclusive distribution rights.
    In December 2020, Smithfield sent JSI a notice that the
    exclusive distribution relationship for Farmland products would
    terminate on February 1, 2021, when the Farmland products would be
    consolidated into the Smithfield brand.
    Between February 2021 and May 2022, Smithfield continued
    to fill JSI's purchase orders.             JSI ordered -- and Smithfield
    filled orders for -- about forty types of products during this
    time period, although the purchase orders themselves fluctuated
    with respect to products and volumes.            It appears from the record
    that the products that JSI distributed after February 1, 2021,
    were, in substance, identical or near-identical to the products it
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    distributed beforehand -- the only material difference being the
    branding that appeared on the packaging.
    In October 2021, with JSI still refusing to agree to a
    non-exclusive     distribution      contract   for    Smithfield     products,
    Smithfield entered into an exclusive distribution contract for
    certain products in Puerto Rico with Ballester.                That contract
    encompassed many of the products that Smithfield continued to sell
    to JSI, but it carved out seven products that Smithfield calculated
    made up the bulk of JSI's purchase volume by weight.2               Despite the
    exclusive    contract   with     Ballester,    Smithfield      for    a   while
    continued filling JSI's orders for all products, not just the seven
    carved-out products.
    In   February   2022,    Smithfield      offered   an    exclusive
    distribution contract to JSI for the seven carved-out products.
    JSI declined because it wanted to continue distributing all forty
    products,   rather   than   limit     itself   to    the   seven     carved-out
    products.    Smithfield continued to fill JSI's purchase orders.
    In late April 2022, Smithfield began notifying JSI that
    it could not fill JSI's orders because JSI had exceeded its credit
    limit with Smithfield.      Smithfield also sent notices to JSI that
    it could not fill orders because certain of JSI's payments were
    2  Smithfield calculated that in April 2022, the seven carved-
    out products made up approximately sixty percent of JSI's purchase
    volume by weight.
    - 7 -
    past due.3    In a June 2022 declaration, Smithfield claimed JSI had
    paid its invoices an average of 8.75 days late over the prior year,
    and that those late payments played a role in Smithfield's decision
    to enter an exclusive distribution agreement with Ballester.    But
    the first time Smithfield complained about late payments to JSI
    was on May 2, 2022, more than six months after Smithfield entered
    into its new agreement with Ballester.         Smithfield continued
    filling JSI's purchase orders once JSI corrected the credit-limit
    and late-payment issues.
    On May 4, 2022, Smithfield sent JSI an email renewing
    its February offer to give JSI exclusive distribution rights for
    the seven carved-out products and stating that if JSI did not
    accept, JSI must inform Smithfield by May 31, 2022, whether it
    would agree to be a non-exclusive distributor in Puerto Rico for
    those products.     The email made clear that, in either case, the
    terms would be formalized in a written contract.     It stated that
    Smithfield would "temporarily" receive JSI's orders until May 31,
    2022.    JSI understood this to mean that Smithfield would not fill
    JSI's orders after this date unless JSI agreed to a written
    distribution contract for the seven carved-out products.        The
    deadline was later extended to June 15, 2022.
    3  These were two separate issues; because JSI had twenty-
    four days to complete payment, it was possible for JSI to be over
    its credit limit while still being current on payment.
    - 8 -
    JSI did not accept Smithfield's offers, instead opting
    to file suit against Smithfield in the U.S. District Court for the
    District of Puerto Rico.      Among other allegations, JSI contends
    that Smithfield violated Law 75, first by revoking JSI's status as
    exclusive distributor and selling the same products to another
    distributor in Puerto Rico, and then by conditioning the filling
    of JSI's orders on JSI's agreement to limit those orders to the
    seven carved-out products.    JSI moved for a preliminary injunction
    under Law 75 to preserve the status quo -- i.e., Smithfield's
    filling of JSI's orders for all forty products on a non-exclusive
    basis -- while the case was litigated.      It contends that absent an
    injunction, JSI would have to establish relationships with new
    suppliers and would lose its reputation as a reliable source of
    products.     In 2021, JSI's annual sales of Farmland and Smithfield
    products totaled about $13 million.
    The district court denied JSI's motion for a preliminary
    injunction.     JSI timely appealed.     We have jurisdiction under 
    28 U.S.C. § 1292
    (a)(1).
    II.
    Puerto Rico's Law 75 "'governs the business relationship
    between principals and the locally appointed distributors that
    market their products.'      The statute was enacted to avoid 'the
    inequity of arbitrary termination of distribution relationships
    once the designated dealer had successfully developed a local
    - 9 -
    market for the principal's products and/or services.'"               Medina &
    Medina Inc. v. Hormel Foods Corp., 
    840 F.3d 26
    , 41 (1st Cir. 2016)
    (cleaned up) (quoting Irvine v. Murad Skin Rsch. Lab'ys, Inc., 
    194 F.3d 313
    , 317 (1st Cir. 1999)).
    In furtherance of that goal, the statute allows courts
    to grant preliminary injunctions "ordering any of the parties, or
    both, to continue, in all its terms, the relation established by
    the dealer's contract, and/or to abstain from performing any act
    or any omission in prejudice thereof."              P.R. Laws Ann. tit. 10,
    § 278b-1.    In determining whether to grant such a remedy, Law 75
    instructs the court to "consider the interests of all parties
    concerned and the purposes of the public policy contained in this
    chapter."     Id.     Thus, "[a] preliminary injunction under this
    statutory provision 'is not tied to a showing of irreparable injury
    or to probability of success in the case on the merits, but rather
    to the policies of the Act in promoting the continuation of
    dealership agreements and the strict adherence to the provisions
    of such agreements.'"         Waterproofing Sys., Inc. v. Hydro-Stop,
    Inc., 
    440 F.3d 24
    , 33 (1st Cir. 2006) (quoting DeMoss v. Kelly
    Servs., Inc., 
    493 F.2d 1012
    , 1015 (1st Cir. 1974)).               This is the
    substantive standard we apply in this diversity case.              
    Id.
    "While    the   statute    does   not   require   a   finding     of
    likelihood   of     success   as   a   prerequisite    to   issuance     of   an
    injunction, the court's view of the merits would certainly affect
    - 10 -
    its judgment of the weight of the parties' interests and of the
    injunction's effect on the statutory policies."                    Luis Rosario, 
    733 F.2d at 173
     (quoting Pan Am. Comput. Corp. v. Data Gen. Corp., 
    652 F.2d 215
    , 217 (1st Cir. 1981)).                Indeed, it is hard to see how an
    injunction      would    further    the    policies         of   the   statute   if    it
    prevented a principal from taking an action that the statute
    allows.     For that reason, we assess JSI's likelihood of success on
    the merits before analyzing, in light of that assessment, the
    interests of the parties and the purposes of Law 75.
    The district court found JSI unlikely to succeed on the
    merits and, due largely to that unlikelihood, it concluded that
    the parties' interests and Law 75's public policy weighed against
    issuing an injunction.             We review this decision for "abuse of
    discretion, with conclusions of law reviewed de novo and findings
    of fact for clear error."           Trafon Grp., Inc. v. Butterball, LLC,
    
    820 F.3d 490
    , 493 (1st Cir. 2016).
    III.
    Law 75's     protections       extend      only     to    "dealers."       A
    "dealer" is a "[p]erson actually interested in a dealer's contract
    because of his having effectively in his charge in Puerto Rico the
    distribution, agency, concession or representation of a given
    merchandise or service."            
    P.R. Laws Ann. tit. 10, § 278
    (a).                  In
    turn,   a   "dealer's     contract"       is     a   "[r]elationship      established
    between     a   dealer    and   a    principal         or    grantor     whereby      and
    - 11 -
    irrespectively of the manner in which the parties may call,
    characterize or execute such relationship, the former actually and
    effectively takes charge of the distribution of a merchandise, or
    of the rendering of a service, by concession or franchise, on the
    market of Puerto Rico."        
    P.R. Laws Ann. tit. 10, § 278
    (b).           A
    dealer's contract need not be in writing.             Medina & Medina, 
    840 F.3d at
    47 n.16 ("Law 75 does not require an agreement to be in
    writing for its terms to have legal effect.").
    Once a dealer's contract has been established, Law 75
    prohibits a principal from "directly or indirectly perform[ing]
    any act detrimental to the established relationship or refus[ing]
    to renew said contract on its normal expiration, except for just
    cause."    P.R. Laws Ann. tit. 10, § 278a.            The statute presumes
    impairment in several circumstances, including "when the principal
    or grantor unjustifiably refuses or fails to fill the order for
    merchandise sent to him by the dealer in reasonable amounts and
    within a reasonable time." P.R. Laws Ann. tit. 10, § 278a-1(b)(3).
    Our case law has clarified that Law 75's protections do
    not extend beyond the scope of the parties' contract.               We have
    said   that    "the   'established    relationship'    between   dealer   and
    principal is bounded by the distribution agreement, and therefore
    the Act only protects against detriments to contractually acquired
    rights."      Vulcan Tools of P.R. v. Makita USA, Inc., 
    23 F.3d 564
    ,
    569 (1st Cir. 1994).      "The protection afforded distributors under
    - 12 -
    Law 75 . . . is 'circumscribed by those rights acquired under the
    agreement regulating their business relationship.'          Thus, 'whether
    or not an impairment has taken place will depend upon the specific
    terms of the distribution contract.'"        Medina & Medina, 
    840 F.3d at 41
     (citations omitted) (quoting Irvine, 
    194 F.3d at 318
    ).          Said
    differently, "[t]he question whether there has been a 'detriment'
    to the existing relationship between supplier and dealer is just
    another way of asking whether the terms of the contract existing
    between the parties have been impaired."       Vulcan Tools, 
    23 F.3d at 569
    .
    That being said, Law 75 allows principals to impair the
    established relationship only if they can show they had "just
    cause" to do so.     P.R. Laws Ann. tit. 10, § 278a; see R.W. Int'l
    Corp. v. Welch Foods, Inc., 
    88 F.3d 49
    , 52 (1st Cir. 1996)
    (Welch II)   ("[O]nce    a   dealer   demonstrates   that   its   principal
    unilaterally terminated their contract, the principal must carry
    the burden of persuasion on the factual elements of the 'just
    cause' showing.").       "Just cause" is defined in the statute as
    "[n]onperformance of any of the essential obligations of the
    dealer's contract, on the part of the dealer, or any action or
    omission on his part that adversely and substantially affects the
    interests of the principal or grantor in promoting the marketing
    or distribution of the merchandise or service."             
    P.R. Laws Ann. tit. 10, § 278
    (d).      Of course, just as the parties' agreement may
    - 13 -
    circumscribe   the   extent   of   the    dealer's   rights,   so   too   the
    agreement, by allowing certain conduct or inaction by the dealer,
    may circumscribe the ability of the principal to deem such conduct
    or inaction just cause.
    To summarize, to prove a violation of Law 75, a party
    must show that it is a dealer (with a dealer's contract), and
    that the principal refused to renew or impaired the terms of the
    existing contract between the parties.         Once this has been shown,
    the principal may avoid liability by proving that it had just cause
    for its nonrenewal or impairment of the contract.
    A.
    The district court found JSI to be a dealer based on the
    following facts:
    JSI promotes Farmland and Smithfield products,
    keeps an inventory of them in its warehouses,
    fixes the price at which it sells them,
    delivers them to its clients, bills its
    clients, extends credit to its clients, has a
    Foodservice Sales Marketing Program agreement
    with Smithfield where Smithfield reimburses it
    a small sum for advertising costs, assumes the
    risk before the products enter Puerto Rico,
    purchases the products from Smithfield, and
    maintains its own facilities.     Needless to
    say, JSI has total control over the products'
    distribution in Puerto Rico.
    José Santiago Inc. v. Smithfield Foods, Inc., No. 22-1239, 
    2022 WL 2155023
    , at *4 (D.P.R. June 15, 2022). Smithfield does not contest
    the district court's finding that JSI is a dealer, and we therefore
    assume it to be so.
    - 14 -
    Smithfield does argue, however, that JSI did not have a
    "dealer's contract."        The district court assumed that a non-
    exclusive   distribution    contract   existed   between     the   parties,
    although it noted its skepticism that such a contract existed.
    See 
    id.
     ("JSI has not accepted any offer to form one and the
    inconsistency in the parties' dealings make it more likely that
    each   product   purchase   constitutes   a   contract.").     Smithfield
    argues that JSI consistently rejected Smithfield's offers for a
    non-exclusive distribution contract and the parties never accepted
    master terms governing their relationship.        Therefore, Smithfield
    contends, "the parties effectively dealt on a purchase order-by-
    purchase order basis."
    Smithfield does not explain how JSI could be a dealer
    without a dealer's contract, given that the statutory definition
    of "dealer" requires that a dealer be "actually interested in a
    dealer's contract."    
    P.R. Laws Ann. tit. 10, § 278
    (a).           Moreover,
    the statutory criteria for being a dealer and having a dealer's
    contract are essentially identical:       One would be hard pressed to
    come up with a scenario in which an actor has "effectively in his
    charge in Puerto Rico the distribution, agency, concession or
    representation of a given merchandise or service" but is not part
    of a relationship in which that actor "actually and effectively
    takes charge of the distribution of a merchandise, or of the
    rendering of a service, by concession or franchise, on the market
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    of Puerto Rico."          
    P.R. Laws Ann. tit. 10, § 278
    (a)–(b).         And
    Smithfield does not point us to any such scenario.             So the same
    facts that establish JSI's status as a dealer give rise to a
    relationship constituting a dealer's contract.
    More fundamentally, Smithfield's argument premised on
    the absence of a formal offer and acceptance fails because Law 75
    recognizes a dealer's contract "irrespectively of the manner in
    which     the   parties    may   call,   characterize   or   execute   such
    relationship."     
    P.R. Laws Ann. tit. 10, § 278
    (b).         The dealership
    relationship here was not established through a formal offer and
    acceptance, but rather through the parties' course of dealing
    described above that led to "JSI [having] total control over the
    products' distribution in Puerto Rico."          José Santiago, 
    2022 WL 2155023
    , at *4; see R.W. Int'l Corp. v. Welch Food, Inc., 
    13 F.3d 478
    , 482–83 (1st Cir. 1994) (Welch I) (holding that Law 75 applied
    where plaintiff had been performing functions of a dealer, even
    though parties had not agreed on essential terms).
    Nor does JSI's refusal to sign a written non-exclusive
    distribution agreement negate the relationship established by the
    parties' conduct, as Smithfield argues.        JSI declined Smithfield's
    offer of a written non-exclusive distribution agreement because it
    claimed that it was already an exclusive distributor protected by
    Law 75.     Indeed, in June 2020, JSI sent Smithfield a cease-and-
    desist letter taking the position that selling products to another
    - 16 -
    distributor would violate Law 75 by impairing JSI's exclusive
    distribution rights.       Refusing to consent to a non-exclusive
    distribution arrangement because one believes one has exclusive
    distribution rights can hardly be construed as renouncing any
    distribution relationship whatsoever.            See, e.g., Re-Ace, 
    363 F.3d at 53, 58
     (affirming preliminary injunction under Law 75 where a
    dealer with exclusive distribution rights rejected an offer to
    make the agreement non-exclusive).
    In sum, we think it likely that JSI is a dealer with a
    dealer's contract.      We turn next to the terms of that contract.
    B.
    JSI contends that it had a contractual right to have
    Smithfield fill its orders for the approximately forty products
    that JSI had been distributing prior to May 2022.             Therefore, JSI
    argues, Smithfield violated the parties' contract and Law 75 by
    conditioning its filling of JSI's orders on JSI's agreement to a
    written contract for only the seven carved-out products.
    Smithfield     argues    that    no     such   contractual   right
    existed.    It   describes    the    parties'       relationship   following
    Smithfield's termination of the exclusive distribution agreement
    as "purchase order-by-purchase order," such that each of JSI's
    purchase orders was an offer that Smithfield was free to accept,
    modify, or decline.
    - 17 -
    With no written contract, the law looks to the parties'
    "course of dealing to discern the terms of the agreement."      Medina
    & Medina, 
    840 F.3d at
    46 n.15.        In so doing, the district court
    determined that JSI did not have a contractual right to have
    Smithfield fill its orders:
    The problem here is that we see no pattern or
    consistency in the parties' course of dealing.
    There is no minimum product volume that JSI
    must purchase.   There is no minimum product
    volume that Smithfield must sell. There are
    no circumstances under which Smithfield must
    fill   JSI's   purchase   orders.      Indeed,
    Smithfield can refuse to fill a purchase order
    if it disagrees with JSI's terms.        JSI's
    product needs cannot be forecasted from
    Smithfield's sales-tracking software because
    its purchases vary so greatly. The short of
    it is that we see no contractually acquired
    rights at all. For JSI is not obligated to
    place orders and Smithfield is not obligated
    to fill them.
    José Santiago, 
    2022 WL 2155023
    , at *4.         The following factual
    findings   provided   the     basis     for   the   district   court's
    determination:
    Neither the exclusive distribution contract
    nor the nonexclusive one has set terms as to
    product volume, type, or price.      And the
    volumes and types of products that JSI orders
    have fluctuated greatly.     Moreover, JSI's
    purchase orders state that Smithfield should
    not process an order if it disagrees with
    JSI's offered price, quantity, freight, or
    pack sizes. Smithfield sometimes declines to
    fill JSI's purchase orders for one reason or
    another. There have been times, for example,
    when JSI has reached its credit limit or
    Smithfield has disagreed with the terms in
    JSI's purchase orders.   The only consistent
    - 18 -
    term has been "NET 24," meaning that payment
    is due twenty-four days after the invoice
    date.   Paying on time is a part of their
    relationship.
    
    Id. at *2
    .     Thus, the district court determined that JSI did not
    have a right to have its orders filled because JSI's orders
    fluctuated with respect to volumes and types of products, and the
    purchase orders allowed Smithfield to decline to fill an order if
    it disagreed with its terms (which Smithfield did on occasion).
    The district court found that the only consistent term was that
    JSI had to pay within twenty-four days of the invoice.
    We review the district court's factual findings for
    clear error.     "A finding is clearly erroneous when although there
    is evidence to support it, the reviewing court on the entire
    evidence is left with the definite and firm conviction that a
    mistake has been committed."      García Pèrez v. Santaella, 
    364 F.3d 348
    , 350 (1st Cir. 2004) (quoting Lundquist v. Precision Valley
    Aviation, Inc., 
    946 F.2d 8
    , 11 (1st Cir. 1991)); see Anderson v.
    City of Bessemer City, 
    470 U.S. 564
    , 573 (1985).            Although "[w]e
    do not lightly reverse a district court's holding when reviewing
    for clear error," United States v. Winston, 
    444 F.3d 115
    , 122 (1st
    Cir. 2006), we think this case meets the standard.
    JSI has a long history of placing orders with Smithfield,
    and Smithfield has a long history of filling those orders.               This
    has   occurred   since   2003,   when   Farmland   became    part   of    the
    - 19 -
    Smithfield corporate umbrella.             As the district court found,
    "[w]hen it wants to receive products, JSI sends a purchase order
    to Smithfield" and, "[i]f Smithfield approves the order, it sends
    the products to JSI's authorized agent in Jacksonville, Florida."
    José Santiago, 
    2022 WL 2155023
    , at *2.              The district court found
    that this relationship "has not changed throughout the years,"
    
    id.,
     which is consistent with testimony from JSI's president that
    this aspect of the parties' relationship has not changed.                   After
    Smithfield purported to terminate JSI's exclusive distribution
    contract for Farmland products, it continued to fill JSI's orders
    in the same way it had done before, and for the same types of
    products    (albeit   in    at    least   some    instances    under     different
    branding).    Indeed, Smithfield continued selling the same products
    to   JSI   even   after    Smithfield     had    entered     into   an   exclusive
    distribution agreement with Ballester.
    Smithfield claims to have continued filling JSI's orders
    since   February 2021      only    "out   of     courtesy"    and   in   hopes   of
    eventually reaching an agreement.               But Smithfield points to no
    evidence showing that it ever communicated to JSI that it was
    filling orders out of courtesy on an order-by-order basis, rather
    than as a continuation of the parties' longstanding relationship.
    The parties' course of dealing is to be defined by their observable
    behavior, rather than any subjective, unexpressed intent that one
    of them claims to have had.        See, e.g., P.R. Tel. Co. v. SprintCom,
    - 20 -
    Inc., 
    662 F.3d 74
    , 91 (1st Cir. 2011) ("In determining 'the
    intention of the contracting parties, attention must principally
    be paid to their acts, contemporaneous and subsequent to the
    contract.'" (emphasis added) (quoting 
    P.R. Laws Ann. tit. 31, § 3472
    )); Nadherny v. Roseland Prop. Co., 
    390 F.3d 44
    , 51 (1st
    Cir. 2004) ("The unexpressed intention of one party is not binding
    on the other party to a contract.").                 And the evidence in the
    record strongly suggests that Smithfield continued filling JSI's
    orders after February 2021 in the exact same manner as it had done
    before.
    The district court found no pattern or consistency in
    the parties' course of dealing because the products and volumes in
    JSI's    purchase      orders    have   fluctuated.     Smithfield      submitted
    evidence of this fluctuation between February 2021 and May 2022,
    which     it    says    reflects    the    order-by-order      nature    of    the
    relationship during this time period.              We think this too narrow a
    focus.         The   relevant   pattern    or    consistency   is   Smithfield's
    continued       behavior   of    filling   the    purchase   orders    containing
    products outside of the seven carved-out products.                  After all, as
    JSI points out, it makes sense that products, volumes, and prices
    would vary along with market conditions and consumer demand.
    Moreover,       Smithfield      proffers   no    evidence    showing    that   the
    fluctuation in JSI's orders was new as of February 2021 and that
    - 21 -
    JSI's orders did not always vary in this manner -- even under the
    exclusive distribution agreement for Farmland products.
    The   district   court     also    placed      much    weight   on   the
    purchase orders' statements that Smithfield could decline to fill
    an order if it disagreed with certain terms.                 But the language
    instructing Smithfield to "not process order until buyer sends you
    a new [purchase order]" did not allow Smithfield to decline to
    fill an order at its pleasure.         Rather, if the information in the
    purchase order was inaccurate, or if Smithfield was unable to fill
    the order, it directed Smithfield to hold off on processing the
    order until JSI sent a new one that was accurate and fillable.
    This is perfectly consistent with an expectation that Smithfield
    would   fill   JSI's   orders   so    long    as   they    were    accurate     and
    Smithfield was able to do so.                Moreover, that same language
    appeared in the purchase orders JSI sent to Smithfield before
    February 2021.     Smithfield would have a hard time convincing a
    trier of fact that the same words meant two different things at
    two different times.
    In addition, when Smithfield occasionally did not fill
    JSI's orders, it was either because Smithfield had a shortage of
    inventory due to production capacity issues or because JSI had
    exceeded its credit limit or was behind on payments.               In the latter
    scenario, Smithfield filled the orders once JSI paid.                 So JSI had
    a reasonable expectation, based on Smithfield's outward conduct
    - 22 -
    and the parties' course of dealing, that Smithfield would fill an
    order if it was able to do so and JSI was current on payments (at
    least until JSI received Smithfield's May 4, 2022, email).
    Based on the foregoing, the record leaves no room for
    doubt that Smithfield's filling of JSI's orders was part of the
    contractual relationship between the parties.                   The district court
    therefore clearly erred in concluding that JSI's right to have
    Smithfield     fill   its     orders     was     not     part    of     the    parties'
    "established relationship."
    C.
    The   district    court     also        concluded     that,       even    if
    Smithfield were obligated to fill JSI's orders, it would have just
    cause to impair the contract by refusing to fill them.                         It found
    two independent bases for just cause: JSI's failure to make timely
    payments and the parties' bona fide impasse in negotiations.                           We
    address each basis in turn.
    1.
    "'[P]aying for goods on time normally is one of the
    essential     obligations     of   the        dealer's     contract,'         the     non-
    fulfillment of which can constitute just cause under Law 75.
    However, we have recognized an exception in those unusual cases
    where   'a    supplier      does   not        care     about     late     payments.'"
    Waterproofing Sys., 
    440 F.3d at 29
     (quoting PPM Chem. Corp. of
    - 23 -
    P.R. v. Saskatoon Chem., Ltd., 
    931 F.2d 138
    , 139–40 (1st Cir.
    1991)).
    The district court concluded that timely payment was
    more likely than not an essential term of the parties' contract,
    despite Smithfield's history of tolerating late payments:
    Smithfield has a history of tolerating late
    payments, but it recently refused to fill
    orders until JSI made payments on its overdue
    invoices.    Though there appears to be a
    genuine factual issue about whether timely
    payment was an "essential" obligation of their
    contract, we think it more likely that it is
    because Smithfield, without objection from
    JSI, has at times refused to fill JSI's orders
    until it paid overdue invoices. So Smithfield
    does care about timely payment. Moreover, JSI
    said that paying on time is part of their
    relationship.
    José Santiago, 
    2022 WL 2155023
    , at *5.
    JSI   argues   that   Smithfield's   complaints   about   late
    payments were a mere pretext for its impairment of the distribution
    relationship. See Waterproofing Sys., 
    440 F.3d at
    29–30 (affirming
    grant of preliminary injunction where lower court found that the
    "claim of just cause on the basis of late payments was merely
    a pretext," despite disagreeing with the lower court's conclusion
    that the defendant did not care about late payments).
    Smithfield claimed in a declaration in June 2022 that
    JSI had paid its invoices an average of 8.75 days late over the
    prior year.     And Smithfield's senior management evidently knew
    about JSI's late payments at least as of October 2021, because its
    - 24 -
    vice president of distributive sales declared that JSI's late
    payments played a role in Smithfield's decision to enter an
    exclusive distribution agreement with Ballester.                 But despite
    being aware of JSI's late payments, Smithfield never said anything
    about late payments to JSI until two days before sending the email
    that JSI contends impaired its rights.               And once Smithfield
    received payment, it resumed filling JSI's purchase orders.
    In addition, Smithfield has made abundantly clear during
    this   litigation   --   both    before    the    district   court   and   on
    appeal -- that it would prefer to continue its relationship with
    JSI, albeit only with respect to the seven carved-out products.
    There is at least some tension between Smithfield's desire to
    continue doing business with JSI and its suggestion that JSI's
    late payments were a "critical issue" that led to Smithfield's
    decision   to   limit    JSI's   orders    to    seven   items    making   up
    approximately sixty percent of Smithfield's sales volume to JSI by
    weight.
    JSI's contention that its late payments did not justify
    impairing the contract thus has considerable force.               Whether it
    has enough force to render the district court's finding to the
    contrary clear error is a close call.            Ultimately, though, it is
    not a call we need make.     Rather, as we will next explain, we can
    affirm based on the district court's second rationale for finding
    just cause: a bona fide impasse in negotiations over exclusivity.
    - 25 -
    2.
    The    district    court       found     additional     just    cause    for
    impairment due to the parties' dispute over exclusivity.                      Although
    JSI's present motion for a preliminary injunction seeks only to
    enforce a non-exclusive distribution agreement, at the time the
    parties      were    negotiating        JSI      demanded         exclusivity       after
    Smithfield's brand consolidation.                And our holding above that JSI
    continued     to    be   a   dealer    with      a   contractual      right    to    have
    Smithfield fill its purchase orders has no bearing on whether JSI's
    distribution rights were exclusive after the brand consolidation.
    For reasons we now explain, we agree with the district court that
    the parties' dispute over exclusivity constituted just cause for
    Smithfield to impair the distribution relationship.
    A strict read of the statutory definition of "just cause"
    reveals just two types of actions, both on the part of the dealer,
    that give rise to just cause: "[n]onperformance of any of the
    essential        obligations,"        and     actions       that    "adversely        and
    substantially affect[] the interests of the principal."                       
    P.R. Laws Ann. tit. 10, § 278
    (d).           But "[a]lthough Law 75, by its plain
    terms,    makes      the     'just      cause'        inquiry      turn     solely    on
    the dealer's actions or omissions, the Puerto Rico Supreme Court
    has   read   a     'third'    'just    cause'        into   the    statute    to    avoid
    constitutional invalidation, by holding that a principal's own
    circumstances may permit its unilateral termination of an ongoing
    - 26 -
    dealership, irrespective of the dealer's conduct."           Welch II, 
    88 F.3d at 52
     (citation omitted) (citing Medina & Medina v. Country
    Pride Foods, Ltd., 
    858 F.2d 817
    , 822–23 (1st Cir. 1988)); see
    V. Suarez & Co. v. Dow Brands, Inc., 
    337 F.3d 1
    , 4 (1st Cir. 2003)
    ("[A] plain reading of Act 75 would produce, in some situations,
    absurd and constitutionally suspect results.           As a consequence,
    the courts have filled in other readings.").
    The foundational case in this area is Medina & Medina v.
    Country Pride Foods, Ltd.,4 in which the Supreme Court of Puerto
    Rico analyzed a distribution contract of indefinite term with
    product   prices   left   open   to   negotiation.     
    858 F.2d at 818
    (reproducing in full the official translation of the court's
    decision).     The   parties     periodically   set   prices   by   mutual
    agreement, and prices fluctuated with changes in the Georgia
    market, a recognized industry guideline.        
    Id.
        At one point when
    the principal demanded higher prices, the parties negotiated in
    good faith but failed to reach an agreement.          
    Id.
     at 818–19.     The
    principal then withdrew from the Puerto Rico market, and the dealer
    sued for terminating the distribution relationship without just
    cause.    
    Id. at 819
    .
    4  This Medina & Medina case, from 1988, is distinct from the
    2016 Medina & Medina case cited earlier in this opinion. We will
    refer to it as "Medina & Medina (1988)."
    - 27 -
    In response to a certified question from this court, the
    Supreme Court of Puerto Rico considered whether a principal's
    withdrawal from the Puerto Rico market in light of a bona fide
    impasse in negotiations with its dealer could constitute "just
    cause" under Law 75.   
    Id.
       The court observed that it "would raise
    serious constitutional objections" if Law 75 "turn[ed] dealerships
    into interminable relationships," such that principals "would be
    subjected to live in perpetual symbiosis with the distributors
    under all types of circumstances."       
    Id.
     at 822–23.   Acknowledging
    that "the lawmaker's foresight is not always absolute" and that
    "on occasions this Court has had to put some contents into the
    statute," the court looked to the purposes of Law 75 to overcome
    this potential constitutional hurdle.      
    Id.
     at 821–23.   It observed
    that "[t]he principal-dealer relationship is one of collaboration
    in the distribution and sale of a product" and that the parties
    "are not connected by any dependency agreement or relationship
    subordinating one enterprise to the other."      
    Id. at 822
    .   In light
    of that relationship, the court stated:
    We cannot possibly construe the statute in
    such a way that the dealer would govern -- by
    imposing his conditions -- the principal's
    sales policies, or vice[ ]versa, with the
    inevitable loss of the financial and legal
    autonomy of both. Such interpretation would
    be contrary to public order because it would
    place an unreasonable restriction on man's
    free will.
    
    Id. at 823
    .   Accordingly, the court held that Law 75
    - 28 -
    does not bar the principal from totally
    withdrawing from the Puerto Rican market when
    his action is not aimed at reaping the good
    will or clientele established by the dealer,
    and when such withdrawal -- which constitutes
    just     cause     for     terminating     the
    relationship -- is due to the fact that the
    parties have bargained in good faith but have
    not been able to reach an agreement as to
    price, credit, or some other essential element
    of the dealership.
    
    Id. at 824
    .    The court went on to state that such a termination
    "must be preceded by a previous notice term which shall depend on
    the nature of the franchise, the characteristics of the dealer,
    and the nature of the pre-termination negotiations."        
    Id.
    Subsequent decisions of the Supreme Court of Puerto Rico
    and this court have clarified and expanded the holding of Medina
    & Medina (1988) to continue making just cause under Law 75 a
    workable concept.     In Borg Warner International Corp. v. Quasar
    Co., 
    138 D.P.R. 60
     (P.R. 1995), the Supreme Court of Puerto Rico
    clarified that proposed changes in contractual terms motivated by
    the principal's business circumstances may lead to an impasse
    constituting   just    cause,   where    such   proposed   changes    are
    reasonable and made in good faith.        There, a drop in the sale of
    products led to a corporate reorganization by the principal's
    parent company.     Borg Warner, Official Translation at 2–3.        As a
    result, the dealer's source of products shifted from the original
    principal to an affiliated company, and this shift came with
    various changes to the terms of distribution.       
    Id. at 3, 14
    .     The
    - 29 -
    dealer objected and, after negotiations between the dealer and the
    affiliate broke down, the principal withdrew from the Puerto Rico
    market.    
    Id. at 7
    .    The court held that the principal had just
    cause to terminate the relationship because the proposed changes
    in    corporate   structure    and    the     terms     of   distribution    were
    reasonable and made in good faith.              
    Id.
     at 10–17, 24.           In so
    holding, the court emphasized that the purpose of Law 75 requires
    that a supplier have "the necessary leeway . . . to organize and
    reorganize his distribution chain efficiently and economically."
    
    Id. at 24
    .    Law 75,     the   court     stated,    "cannot   serve    as    a
    straitjacket, restricting . . . every move the principal makes
    without taking into consideration justifiable situations."                  
    Id.
    We later held that a principal's business circumstances
    may justify termination even where no negotiation between the
    parties has occurred.       In V. Suarez, the principal terminated the
    distribution relationship because it sold the product lines being
    distributed to another company, which did not agree to assume the
    distribution agreement.        337 F.3d at 3.         Due to confidentiality
    obligations, the principal did not inform the dealer of this sale
    until it had already occurred, so there was no opportunity for
    negotiation (nor were there any terms to negotiate).               Id.   We held
    that the principal's termination of the product line constituted
    just cause for terminating the relationship.                   Id. at 9.          We
    - 30 -
    rejected the dealer's argument that good-faith negotiation was a
    prerequisite for just cause under these circumstances, stating:
    Here, either negotiation would be meaningless
    or the plaintiff dealer would acquire leverage
    it would not otherwise possess. This latter
    effect would create a new imbalance of power,
    making the entirely legitimate and unrelated
    corporate interests of the principal in
    divesting itself of a product line subject to
    the interests of dealers. To read the Act to
    require such a result could discourage
    national and multinational companies from
    entering   into   distributorship   agreements
    subject to Act 75 in Puerto Rico.
    Id. at 8.    Requiring the principal to negotiate with the dealer
    before engaging in its legitimate and unrelated business decision,
    we reasoned, "would be directly contrary to two stated purposes of
    the statute: encouraging a level playing field and not creating
    new power in the dealer."    Id. at 7.
    The notice requirement from Medina & Medina (1988) has
    also been limited.      See V. Suarez, 337 F.3d at 9 (no notice
    required where "there was little reliance by [the dealer] on this
    line of business, and there was little [the dealer] could have
    done to prepare for this termination had it received advance
    notice"); Borg Warner, Official Translation at 18–19 (no notice
    required where dealer was the one who refused to purchase products
    and practically forced the principal to withdraw from the market).
    Finally, we have held that the principal need not leave
    the Puerto Rico market, and can instead engage a new dealer, as
    - 31 -
    long as the principal's action "is not aimed at reaping the good
    will or clientele established by the dealer."   Welch I, 
    13 F.3d at
    484 n.4 (quoting Medina & Medina (1988), 
    858 F.2d at 824
    ); see
    Welch II, 
    88 F.3d at
    53–54.
    These cases collectively suggest a flexible approach to
    just cause under Law 75.5     See, e.g., Welch I, 
    13 F.3d at 484
    ("Law 75 simply requires a supplier to justify its decision to
    terminate a dealership.").    This approach fits with the purposes
    of Law 75 identified in the case law, i.e., leveling the playing
    5  The approach to Law 75's "just cause" provision in Medina
    & Medina (1988) and the line of cases just described is in stark
    contrast to the Supreme Court of Puerto Rico's earlier approach in
    Warner Lambert Co. (Am. Chicle Co. Div.) v. Superior Ct. of P.R.,
    
    1 P.R. Offic. Trans. 527
     (1973), where the court stated:
    It should be noted that the just cause is
    limited to acts imputable to the dealer. Only
    when the dealer fails to comply with any of
    the essential conditions or adversely affects
    in a substantial manner the interest of the
    principal, may the latter terminate the
    contract without payment for damages. The Act
    does not admit the good faith of the principal
    in the termination of the contract, nor his
    right to establish his own distribution system
    or to make adjustments in the system which in
    good faith he considers necessary to improve
    his market.
    
    Id. at 556
    . We adhere to the more recent approach in Medina &
    Medina (1988) and subsequent decisions from the Supreme Court of
    Puerto Rico and this court. See Salvador Antonetti Zequeira, A
    Different Opinion About "Just Cause", 58 Rev. Jur. U. P.R. 625,
    628-29 (1989) (describing the court's shift from the "literal
    reading" of Warner Lambert to the "more flexible approach" in later
    cases).
    - 32 -
    field between suppliers and dealers and ensuring that suppliers do
    not arbitrarily impair existing distribution relationships, while
    at the same time avoiding the subordination of one enterprise to
    the other and the creation of new power in dealers over suppliers'
    legitimate business decisions.         See Medina & Medina (1988), 
    858 F.2d at
    820–23; Borg Warner, Official Translation at 24; V. Suarez,
    337 F.3d at 7–8.
    With this in mind, we turn to the matter at hand in this
    case.   The district court found that Smithfield had just cause to
    impair the parties' distribution contract because JSI's refusal to
    accept a written, non-exclusive distribution contract constituted
    a bona fide impasse in negotiations.             José Santiago, 
    2022 WL 2155023
    , at *5.      It found that "[t]he parties' core dispute
    concerns brand exclusivity."        
    Id.
       And it found "no evidence that
    Smithfield's decisions to consolidate its brands, do away with
    Farmland,   and   offer   JSI   a   written,   nonexclusive   distribution
    contract [were] unreasonable or in bad faith."         
    Id.
    JSI contends this was error for two reasons.        First, JSI
    argues that its refusal to accept a written contract with terms
    more     detrimental        than       its      existing      distribution
    relationship -- i.e., seven products instead of forty -- cannot
    possibly constitute just cause for impairing that relationship.
    Second, JSI argues that Smithfield's actions were aimed at reaping
    the goodwill and clientele established by JSI because Smithfield
    - 33 -
    essentially     handed    to   Ballester   all   of    JSI's   work   promoting
    Farmland and then Smithfield products in Puerto Rico.
    JSI's first objection takes too narrow a focus.                    The
    core impasse that the district court found constituted just cause
    was not JSI's refusal to accept seven products instead of forty,
    but rather the parties' unresolved dispute over exclusivity after
    Smithfield's brand consolidation.            That dispute arose because
    Smithfield embarked on a national consolidation of brands to
    eliminate redundancies in its product lines, which meant that the
    Farmland brand that JSI had been distributing exclusively would be
    merged   with    other    brands   distributed        by   other   distributors
    (including Ballester in Puerto Rico).            The resulting consolidated
    brands would then be distributed by both JSI and Ballester.                   JSI
    claimed this was a breach of its exclusivity rights and a violation
    of Law 75 and refused to sign a written, non-exclusive distribution
    agreement.    After trying and failing for months to get JSI to agree
    to   a   written,   non-exclusive      contract,       Smithfield     inked    an
    exclusive deal with Ballester, carving out for the benefit of JSI
    seven products that made up a substantial portion of JSI's order
    volume by weight.        This exclusive relationship with Ballester is
    the apparent reason for Smithfield's decision to limit JSI to the
    seven carved-out products.
    We find no error in the district court's findings that
    Smithfield acted reasonably and in good faith, especially given
    - 34 -
    the presumption of good faith that exists in Puerto Rico law.            See
    Welch II, 
    88 F.3d at 53
    ; Borg Warner, Official Translation at
    10 n.8.   Smithfield's business decision to increase efficiency by
    consolidating its brands was reasonable in light of its product
    redundancy, particularly considering the production issues that
    Smithfield faced during the pandemic.        This business decision was
    national in scope -- not limited to Puerto Rico -- and was not
    developed with JSI in mind.         See V. Suarez, 337 F.3d at 8 n.11
    (giving a dealer power over a principal's legitimate business
    decisions "is even harder to justify where the plaintiff dealer
    plays a rather minimal role in the principal's overall distributor
    network"). Smithfield then found itself with two dealers in Puerto
    Rico distributing separate brands that would be merged in the
    consolidation.    Smithfield could not grant either dealer exclusive
    rights to the consolidated brand without significantly impairing
    its agreement with the other.      It was therefore reasonable in this
    situation   to   offer    each   dealer   non-exclusive   rights    to   the
    consolidated     brand,   such    that    each   dealer   could    continue
    distributing the same or similar products bearing the consolidated
    brand label.     The district court found that Smithfield made this
    offer in good faith, and JSI points to no evidence that persuades
    us otherwise.6
    6  JSI does not contend that Smithfield failed to timely
    notify JSI of its brand consolidation and the resulting termination
    - 35 -
    JSI's refusal to agree to a non-exclusive relationship
    and insistence on exclusivity necessarily meant that Smithfield
    was not going to end up with multiple distributors for its full
    product line, as it had initially hoped.        Facing this situation,
    Smithfield decided to essentially divide its product line between
    its two distributors on an exclusive basis:       It granted exclusive
    rights to Ballester for the majority of the products, while
    reserving for JSI seven products making up a substantial amount of
    JSI's purchase volume by weight.       Nothing in the record suggests
    that this was anything less than a rational way for Smithfield to
    resolve the dilemma caused by JSI's resistance to a non-exclusive
    contract.   And we spot no error with the district court's finding
    that,   after   JSI   continually   rejected   Smithfield's   good-faith
    attempts at compromise, Smithfield had just cause to impair the
    relationship due to a bona fide impasse in negotiations.
    To hold otherwise would be to render perfectly legal
    corporate and brand consolidations unduly problematic.        Here, for
    example, two distributors apparently each enjoyed distributing
    similar products under different brands (and at least JSI did so
    exclusively).    Following the brand consolidation, something had to
    give:   Both distributors could not have conflicting rights over
    of JSI's exclusive rights to the Farmland brand.        And here
    Smithfield notified JSI of its upcoming consolidation well before
    it occurred, and kept JSI up to date throughout the process.
    - 36 -
    the same products.          So unless we are to read Law 75 as precluding
    good-faith brand consolidations, we must conclude that the law
    allowed Smithfield to attempt to reallocate distribution rights in
    a manner that acknowledged the interests of both its distributors
    and its own legitimate interest in making its products available
    in Puerto Rico.       Cf. Borg Warner, Official Translation at 23–24.
    Nor does JSI persuade us that Smithfield's conduct was
    aimed at reaping the goodwill and clientele established by JSI.
    JSI argues that it created a successful market for Farmland-branded
    products,    and     then    solidified        the    market     for    the    rebranded
    Smithfield products after the consolidation.                      JSI contends that
    Smithfield sought to take advantage of this work while cutting JSI
    out of the picture by partnering exclusively with Ballester.
    JSI    has     failed       to   present    evidence       sufficient    to
    establish Smithfield's intent to co-opt JSI's efforts to develop
    goodwill and clientele.              See, e.g., V. Suarez, 337 F.3d at 6–7
    ("The district court correctly found that Suarez had not presented
    evidence that Dow was attempting to take advantage of or profited
    from   the    good        will     and    clientele      Suarez        had    developed.
    Importantly, Suarez does not allege that Dow at any time acted in
    bad faith.").        As described above, Smithfield granted Ballester
    exclusivity        only    after     trying     for     months    to     continue    its
    relationship with JSI on a non-exclusive basis.                        And even after
    signing the exclusive deal with Ballester, Smithfield continued
    - 37 -
    its efforts to work with JSI by offering JSI exclusive rights to
    seven carved-out products that constituted a substantial amount of
    JSI's orders by weight.       Moreover, it appears from the record that
    Ballester also played a significant role in developing the market
    for the packaged meat products in Puerto Rico, both before the
    brand consolidation (for non-Farmland brands under the Smithfield
    umbrella) and after (for the consolidated Smithfield brand).              So
    if Smithfield had acceded to JSI's demand for exclusivity, and
    JSI's interpretation of Law 75 were accurate, Smithfield could
    well   have    faced   this   same   lawsuit,   only   with   Ballester   as
    plaintiff.
    In sum, the district court correctly concluded that
    Smithfield would likely succeed in showing just cause to impair
    its distribution relationship with JSI based on the parties' bona
    fide impasse in negotiations as to exclusivity. The district court
    therefore did not abuse its discretion in finding that JSI has a
    low likelihood of success on the merits.
    IV.
    As stated above, the plaintiff's likelihood of success
    on the merits in a Law 75 action bears heavily on the weight of
    the parties' interests and whether an injunction would serve the
    purposes of Law 75.      Luis Rosario, 
    733 F.2d at 173
    .       The district
    court concluded that the interests of the parties and the purposes
    of Law 75 weighed against entering an injunction in this case
    - 38 -
    because the merits strongly favored Smithfield.                     José Santiago,
    
    2022 WL 2155023
    , at *6.          It also observed that, although JSI would
    likely    suffer     hits   to    its   sales    numbers    and     reputation     if
    Smithfield        stopped   filling       orders,      Smithfield's        products
    represented only a small percentage of JSI's total sales.                    
    Id.
    Given our analysis of the merits, we find no legal error
    or   abuse   of    discretion     sufficient     to    justify    overruling     the
    district court's balancing of the relevant factors.                    As we just
    described, Smithfield has a strong interest in being free to carry
    out its legitimate business decision of consolidating its brands
    nationwide.        And the purposes of Law 75, as interpreted by the
    Supreme Court of Puerto Rico and this court, do not condone JSI's
    efforts to obstruct this legitimate business decision by rejecting
    Smithfield's reasonable, good-faith attempts at negotiation.                     See
    Medina & Medina (1988), 
    858 F.2d at
    822–23; Borg Warner, Official
    Translation at 23–24; Welch II, 
    88 F.3d at 52
    ; V. Suarez, 337 F.3d
    at 7–8.
    V.
    For    the   foregoing      reasons,     we   affirm    the   district
    court's denial of JSI's motion for a preliminary injunction.
    - 39 -
    

Document Info

Docket Number: 22-1491

Filed Date: 4/25/2023

Precedential Status: Precedential

Modified Date: 4/25/2023

Authorities (20)

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