Ranbaxy Laboratories Inc. v. First Databank, Inc. , 826 F.3d 1334 ( 2016 )


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  •                 Case: 15-12996       Date Filed: 06/24/2016       Page: 1 of 20
    [PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE ELEVENTH CIRCUIT
    ________________________
    No. 15-12996
    ________________________
    D.C. Docket No. 3:13-cv-00859-TJC-MCR
    RANBAXY LABORATORIES INC.,
    Plaintiff-Appellant,
    versus
    FIRST DATABANK, INC.,
    Defendant-Appellee.
    ________________________
    Appeal from the United States District Court
    for the Middle District of Florida
    _______________________
    (June 24, 2016)
    Before WILLIAM PRYOR, ANDERSON, and PARKER, * Circuit Judges.
    PARKER, Circuit Judge:
    *
    Honorable Barrington D. Parker, Jr., United States Circuit Judge for the Second Circuit, sitting
    by designation.
    Case: 15-12996      Date Filed: 06/24/2016    Page: 2 of 20
    Plaintiff-Appellant, the pharmaceutical company Ranbaxy Laboratories Inc.,
    seeks money damages and injunctive relief for alleged misrepresentations made by
    Defendant-Appellee First Databank, Inc. (“FDB”), a company that publishes a
    drug information database for use by pharmacies across the United States.
    Ranbaxy alleges that FDB’s database, MedKnowledge, falsely represents that
    Ranbaxy’s acne drug Absorica is non-unique. After expedited discovery on the
    issue of falsity, the district court granted summary judgment in favor of FDB,
    concluding that FDB did not publish any false statements about Absorica. Because
    we agree that Ranbaxy has not raised a genuine issue of material fact with regard
    to falsity, we affirm the order and judgment of the district court.
    I. BACKGROUND
    A. Absorica
    Ranbaxy is the manufacturer of Absorica, an Isotretinoin-based product used
    to treat serious acne and other skin diseases. Although Absorica shares many
    features with other generic acne treatments, it is unique in that it is effective even if
    taken without meals (in a “fasted state”).
    The FDA issues a publication called the “Orange Book,” which is used by
    pharmacists in many states to help identify which drugs are interchangeable with
    other drugs. The Orange Book provides a wide range of information about drugs
    approved by the FDA, but only two metrics are relevant here: pharmaceutical
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    equivalence and therapeutic equivalence. Two drugs are pharmaceutical
    equivalents if “they contain the same active ingredient(s), are of the same dosage
    form, route of administration and are identical in strength or concentration.” App.
    74-8 at vi–vii. The Orange Book designates Absorica as pharmaceutically
    equivalent to several other Isotretinoin-based acne medications. By contrast, two
    drugs are therapeutic equivalents if “they are pharmaceutical equivalents and if
    they can be expected to have the same clinical effect and safety profile when
    administered to patients under the conditions specified in the labeling.” App. 74-8
    at vii. Because of Absorica’s unique effectiveness when taken in a fasted state, the
    Orange Book has given Absorica a “BX” rating, which indicates that no drugs are
    therapeutically equivalent to Absorica.
    The Orange Book is used in many states as the authoritative source for
    determining whether a pharmacist may substitute a prescribed drug with a cheaper
    generic version. In “Orange Book states,” pharmacists may only substitute a drug
    for another if the two drugs are designated by the Orange Book as being
    therapeutic equivalents. However, in “non-Orange Book states,” pharmacists are
    not required to consult the Orange Book (though they may choose to do so), and
    instead make substitution decisions by relying on their own professional judgment
    and the information provided by their companies’ software programs.
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    B. MedKnowledge Database
    FDB publishes the MedKnowledge database, which is a collection of
    information about various drugs for use by pharmacies when they fill prescriptions.
    MedKnowledge is a raw data file—it is not organized in a way that is meaningful
    or useful to pharmacists at local drug stores. Instead, FDB sells subscriptions to
    the MedKnowledge database to customers who then develop software that sorts
    and organizes the raw data into a display format usable by pharmacists.
    MedKnowledge provides thousands of fields for each drug, with each field
    populated with a coded piece of information. For example, in one field that relates
    to the Orange Book’s therapeutic equivalence designation, Absorica is marked as
    “BX,” indicating it has no therapeutic equivalent. FDB’s customers choose which
    data to display to pharmacists and how to display it. FDB has no control over how
    the information is displayed to the pharmacists issuing prescriptions.
    Because MedKnowledge is merely a collection of thousands of coded data
    fields, FDB provides its customers with access to the MedKnowledge user
    documentation. Reference to the documentation is necessary to understand the
    various fields of coded data, many of whose meaning is not self-evident. FDB
    customers can retrieve the documentation, which is nearly 4,000 pages long, by
    either requesting a CD of the documentation or downloading it from FDB’s
    website.
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    Ranbaxy’s complaint concerns two pieces of data published in the
    MedKnowledge database. First, each drug is assigned a 5-digit Clinical
    Formulation ID. Several drugs may be assigned the same Clinical Formulation ID
    if they have the same active ingredients, route, dosage form, and strength (the same
    factors considered in determining pharmaceutical equivalence). The
    MedKnowledge documentation indicates that “[a]lthough the Clinical Formulation
    ID . . . can be used to develop a list of candidates for substitution, these candidates
    are only pharmaceutically equivalent; it is not sufficient to determine therapeutic
    substitutability.” App. 74-2 at 5. Elsewhere, however, the documentation
    indicates that FDB may assign a unique Clinical Formulation ID to a drug with
    pharmaceutical equivalents if the drug has a clinically unique dosage form that is
    not accounted for in the Orange Book. For example, while the Orange Book
    groups all drugs taken as a tablet under a single dosage form, FDB has twenty-five
    different dosage forms for tablets. Thus, two drugs identified as pharmaceutically
    equivalent by the Orange Book might still have different Clinical Formulation IDs
    if their dosage forms differ in a way recognized by FDB, but not the FDA.
    Although FDB employs substantially more dosage forms than the FDA, it does not
    have a dosage form relating to whether a drug may be taken in a fasted state.
    Absorica thus shares its Clinical Formulation ID with several other Isotretinoin-
    based acne medications.
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    Ranbaxy protests that because the MedKnowledge documentation indicates
    that “new dosage forms are added when the clinical uniqueness of a novel dosage
    form has been established,” App. 74-2 at 3, the assignment of a non-unique
    Clinical Formulation ID to Absorica falsely represents that Absorica does not have
    a clinically unique dosage form, thereby misleading pharmacists into believing that
    Absorica is substitutable with other acne medications. Ranbaxy specifically points
    to testimony from FDB’s corporate representative that “differences in absorption
    when a product is taken in the fed or fasted state” may be a sign of clinical
    uniqueness. App. 74-11 at 27.
    The second piece of data challenged by Ranbaxy is Absorica’s designation
    in the Multi-Source/Single Source Indicator (NDCGI1) field as a “multi-source”
    drug. The MedKnowledge documentation explains that this field “specifies
    whether a product’s clinical formulation (i.e., its particular active ingredient,
    dosage form, route of administration and strength) is only available from a single
    labeler [(single source)] or from multiple labelers [(multi-source)].” App. 74-2 at
    6. The documentation goes on to state that “[p]roducts that have the same clinical
    formulation are not necessarily therapeutically equivalent.” App. 74-2 at 6. But
    Ranbaxy’s expert testified that, contrary to the definition offered in the
    MedKnowledge documentation, “multi-source” is a term of art in the
    pharmaceutical industry used to indicate that a drug has a therapeutic equivalent.
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    Thus, a pharmacist who sees Absorica designated as “multi-source” may
    erroneously conclude that Absorica has therapeutic equivalents that may be offered
    as cheaper substitutes.
    Ranbaxy admits that, in Orange Book states, there is no risk of confusion
    because pharmacists there are required to consult the Orange Book code before
    offering a substitute for a drug, and Absorica’s BX rating, accurately notated in the
    MedKnowledge database, indicates that it has no therapeutic equivalent. Ranbaxy
    contends, however, that in non-Orange Book states, a pharmacist might not consult
    the Orange Book code for Absorica, and instead will see its non-unique Clinical
    Formulation ID or its multi-source designation and wrongly conclude that other
    generic acne drugs may be safely substituted for Absorica.
    C. Procedural History
    After Ranbaxy brought this action, FDB moved to dismiss the complaint,
    transfer venue, and strike the complaint pursuant to California’s anti-SLAPP
    statute, which allows courts to dismiss actions seeking to restrain speech unless the
    plaintiff demonstrates a probability of success on the merits. The district court
    denied all three motions. The parties then agreed on an expedited discovery
    schedule limited to the issue of falsity. Following completion of limited discovery,
    FDB moved for summary judgment on the ground that there was no genuine issue
    of material fact as to falsity. The district court granted the motion, reasoning that
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    “[n]o reasonable reader of MedKnowledge’s data would consider these statements
    ‘false’ or ‘reasonably capable of a defamatory interpretation.’” Ranbaxy Labs. Inc.
    v. First Databank, Inc., No. 3:13-cv-859, 
    2015 WL 3618429
    , at *12 (M.D. Fla.
    June 9, 2015). The court agreed with FDB that “this is just a disagreement
    between Ranbaxy and FDB about the proper characterization and placement of
    Absorica in the MedKnowledge database. But such a disagreement is not the stuff
    of a trade libel claim.” 
    Id.
     Ranbaxy appealed.
    II. STANDARD OF REVIEW
    We review a district court’s ruling on summary judgment de novo. Skritch
    v. Thornton, 
    280 F.3d 1295
    , 1299 (11th Cir. 2002). A court may grant summary
    judgment only if it determines that “there is no genuine dispute as to any material
    fact and the movant is entitled to judgment as a matter of law.” Fed. R. Civ. P.
    56(a). In reviewing the record, we must “construe the facts and draw all inferences
    in the light most favorable to the nonmoving party.” Mathews v. Crosby, 
    480 F.3d 1265
    , 1269 (11th Cir. 2007).
    III. DISCUSSION
    A. Jurisdiction
    Before we examine the merits of this case, we must first consider whether
    we have subject-matter jurisdiction. This case comes before us as an appeal from a
    final decision of the District Court for the Middle District of Georgia. See 28
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    20 U.S.C. § 1291
    . The district court exercised diversity jurisdiction pursuant to 
    28 U.S.C. § 1332
    (a)(1). A district court may exercise diversity jurisdiction only if
    there is complete diversity between the parties, that is, no two adverse parties are
    citizens of the same state. See Owen Equip. & Erection Co. v. Kroger, 
    437 U.S. 365
    , 373 (1978). A corporation is a citizen of any state in which it is incorporated
    and of the state “where it has its principal place of business.” 
    28 U.S.C. § 1332
    (c)(1).
    The parties agree that FDB is a Missouri corporation with its principal place
    of business in California, but they disagree as to whether Ranbaxy, a Delaware
    corporation, has its principal place of business in Florida or New Jersey. However,
    “a party need not always prove the exact location of a corporation’s principal place
    of business . . . . If it can be shown, for example, that the company’s principal
    place of business is one of two states, and the opposing party is not a citizen of
    either of them, subject matter jurisdiction will be upheld.” 13F Charles Alan
    Wright et al., Federal Practice & Procedure § 3625 (3d ed. April 2016 update).
    Though we have not explicitly adopted this principle, we have acknowledged its
    logic in other circumstances, see Cabalceta v. Standard Fruit Co., 
    883 F.2d 1553
    ,
    1560 (11th Cir. 1989) (discussing, without criticizing, decision of district court to
    exercise jurisdiction without determining corporation’s place of business), and we
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    agree with the parties that its application is appropriate here. We are therefore
    satisfied that the district court had jurisdiction over this case.
    B. Falsity
    We now turn to the question of whether Ranbaxy has raised a genuine issue
    of material fact with regard to the alleged falsity of FDB’s statements in the
    MedKnowledge database. We conclude that it has not.
    The parties disagree as to whether Florida, California, or New Jersey law
    controls this dispute. The district court concluded that Florida or New Jersey law
    likely applies, but that there was no conflict between the two. We agree with the
    district court that the question of which state’s law applies is immaterial.
    Ranbaxy has brought claims for trade libel and tortious interference with
    business relations. Under both Florida and New Jersey law, FDB is only liable for
    those claims if it published false information. Compare Border Collie Rescue, Inc.
    v. Ryan, 
    418 F. Supp. 2d 1330
    , 1348 (M.D. Fla. 2006) (trade libel), and Cherestal
    v. Sears Roebuck & Co., No. 6:12-cv-1681, 
    2014 WL 644727
    , at *4 (M.D. Fla.
    Feb. 19, 2014) (tortious interference), with Arista Records, Inc. v. Flea World, Inc.,
    
    356 F. Supp. 2d 411
    , 427–28 (D.N.J. 2005) (trade libel), and E. Penn Sanitation,
    Inc. v. Grinnell Haulers, Inc., 
    682 A.2d 1207
    , 1218 (N.J. Super. Ct. App. Div.
    1996) (tortious interference). The operative question is thus whether FDB’s
    published statements regarding Absorica are false.
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    In determining falsity, we analyze how a “reasonable reader” would
    understand the disputed material. Dunn v. Air Line Pilots Ass’n, 
    193 F.3d 1185
    ,
    1193 (11th Cir. 1999) (citing Masson v. New Yorker Magazine, Inc., 
    501 U.S. 496
    (1991); Nat’l Ass’n of Letter Carriers v. Austin, 
    418 U.S. 264
     (1974)). We
    consider the context of the statements and the commonly understood meaning of
    terms. Id. at 1193. The plaintiff in a trade libel case bears the burden of proving
    that the statements in question are false. See Bothmann v. Harrington, 
    458 So. 2d 1163
    , 1168 (Fla. Dist. Ct. App. 1984).
    We now turn to the two claims made by Ranbaxy: (1) that FDB’s
    assignment of a non-unique Clinical Formulation ID to Absorica is false, and (2)
    that FDB’s designation of Absorica as “multi-source” is false. 1
    1
    Both parties reference a case in the Northern District of California, Schering Corp. v. First
    Databank Inc., wherein the plaintiff made similar allegations against FDB to those made here.
    FDB points out that the plaintiff in that case moved for a preliminary injunction, but the court
    denied the motion, finding that the plaintiff had not established a likelihood of success on the
    merits because “[n]othing in First DataBank’s . . . database actually states that the . . . products
    are therapeutically equivalent.” Schering Corp. v. First Databank Inc., No. C 07-01142, 
    2007 WL 1068206
    , at *5 (N.D. Cal. Apr. 10, 2007). But Ranbaxy points out that just days later, the
    same court denied FDB’s motion to strike the complaint under California’s anti-SLAPP statute
    because, among other reasons, the plaintiff had made “a prima facie showing of facts to sustain a
    favorable judgment.” Schering Corp. v. First Databank Inc., No. C 07-01142, 
    2007 WL 1176627
    , at *9 (N.D. Cal. Apr. 20, 2007). Whatever the meaning of these apparently
    contradictory statements, we note only that these unpublished decisions, rendered by a district
    court in another circuit, offer limited persuasive value, as the court there was operating under a
    different set of facts and the parties there had not yet engaged in discovery.
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    1. Clinical Formulation ID
    Ranbaxy argues on appeal that the assignment of a non-unique Clinical
    Formulation ID to Absorica falsely represents that Absorica is not clinically
    unique, thereby misleading pharmacists into believing they may safely substitute
    generic acne medications for Absorica. At the outset, FDB correctly notes that this
    is not the theory Ranbaxy pursued in its complaint. There, Ranbaxy alleged that
    “[b]y assigning the same [Clinical Formulation ID] to Absorica and all other
    Isotretinoin-based products . . . , FDB falsely and incorrectly indicates to FDB
    Subscribers that Absorica is therapeutically equivalent to, and may be safely
    substituted for, other branded or generic Isotretinoin-based products.” App. 1 at 7.
    It was only after discovery that Ranbaxy advanced the theory that FDB falsely
    represented the clinical uniqueness of Absorica.
    In any event, however, the district court was correct in concluding that there
    is no genuine issue of material fact because no reasonable reader would understand
    Absorica’s Clinical Formulation ID to mean that Absorica had therapeutic
    equivalents or that it could be substituted for other drugs.
    Ranbaxy first argues that because the MedKnowledge documentation
    indicates that unique Clinical Formulation IDs may be assigned when a drug’s
    dosage form is “clinically unique,” Absorica should have its own Clinical
    Formulation 
    ID.
     Ranbaxy points to testimony from MedKnowledge’s corporate
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    representative explaining that clinical uniqueness may include “differences in
    absorption when a product is taken in the fed or fasted state in clinical trials.”
    App. 74-11 at 27. But there is no evidence that FDB has ever assigned a unique
    Clinical Formulation ID merely because a drug may be taken in a fasted state.2
    And despite an extensive list of dosage forms, nothing in the MedKnowledge
    documentation suggests that such a metric is relevant to FDB’s determination of
    clinical uniqueness. That an FDB corporate representative admitted that a drug’s
    ability to be taken in a fasted state may be a sign of clinical uniqueness has no
    impact on what a reasonable reader would glean from the database and the
    accompanying documentation. The MedKnowledge documentation belies any
    claim that the assignment of a non-unique Clinical Formulation ID to Absorica is
    misleading to a reasonable reader: the documentation makes clear that the Clinical
    Formulation ID “is not sufficient to determine therapeutic substitutability,” and
    nothing in the documentation suggests that a drug’s effectiveness in a fasted state
    is a metric that warrants a new dosage form. App. 74-2 at 5.
    Ranbaxy protests that the MedKnowledge documentation is so lengthy and
    cumbersome that no representative from FDB could even say they read the entire
    manual, and there is no evidence that any customers have actually done so.
    2
    Even Ranbaxy’s expert seemed unconvinced by this argument: “Q: And is it your testimony
    that FDB is required to create a new dosage form for Absorica? . . . A: I – I can’t – I can’t –
    that’s up to them.” App. 74-13 at 38 (deposition testimony).
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    Ranbaxy’s insistent reference to the size of the documentation is of no help. The
    user documentation is not a novel to be read cover-to-cover; it is a reference
    manual, designed to be consulted and searched as needed. The very passages cited
    by the parties in this litigation can be found simply by referencing the Table of
    Contents, Index, or other search function. And as explained above, the
    MedKnowledge documentation, which is made available to all MedKnowledge
    subscribers, is necessary to understand the data provided in the coded fields. It
    strains credulity to suggest that FDB’s customers, responsible for designing
    software to make prescription decisions for ailing patients, would simply neglect to
    consult the authoritative guide explaining the various data fields. Tellingly,
    Ranbaxy’s argument regarding clinical uniqueness makes sense in the first place
    only if we assume that customers read the portion of the documentation explaining
    that clinical uniqueness may be a basis for developing new dosage forms.
    Nor is it appropriate to call the detailed explanations in the MedKnowledge
    documentation “disclaimers.” Unlike in the cases cited by Ranbaxy, this is not a
    situation in which FDB has made false statements and has attempted to insulate
    itself from liability by disclaiming responsibility for their accuracy. See Off Lease
    Only, Inc. v. Carfax, Inc., No. 12-80193-cv, 
    2012 WL 1966372
    , at *3 (S.D. Fla.
    May 31, 2012) (defendant provided disclaimer that “in no event [are] the [reports]
    warranted as being error free” (alterations in original)); Harcrow v. Struhar, 511
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    20 S.E.2d 545
    , 546 (Ga. Ct. App. 1999) (defendant implied that plaintiff was guilty of
    a crime, but added that “I’m not saying that they are responsible for this atrocious
    act”).3 FDB does not disclaim responsibility for the accuracy of its data in the
    documentation; it provides explanations for each of the coded fields so that its
    customers can translate those fields into usable data for pharmacists.
    Ranbaxy next points to two publications outside the MedKnowledge
    database that it claims give rise to an issue of fact. Like the district court, we are
    uncertain whether these separate publications are germane to our analysis of the
    falsity of the MedKnowledge database. Nevertheless, we conclude that these
    publications do not create a genuine issue of material fact. Ranbaxy cites language
    in a series of “MEDITECH Customer Connection” newsletters, sent to a subset of
    FDB’s customers, explaining that “because FDB’s Clinical Form ID classification
    groups identical products under a shared numerical value (ID), users are able to
    easily identify a replacement [National Drug Code] for a pharmaceutically
    substitutable product.” App. 74-24 at 6. Though Ranbaxy is correct that these
    newsletters describe Clinical Formulation IDs as identifying “identical products,”
    it ignores the rest of the sentence, which plainly states that the codes merely
    identify “pharmaceutically substitutable product[s].” And a table produced just
    3
    A third case cited by Ranbaxy, Machleder v. Diaz, 
    538 F. Supp. 1364
     (S.D.N.Y. 1982), is
    inapposite. There, the “disclaimer” ignored by the court was a statement made by the plaintiff,
    explaining that he was not responsible for the acts improperly attributed to him by the defendant.
    
    538 F. Supp. at
    1372–73.
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    one page earlier in the same document makes clear that Clinical Formulation IDs
    group together products with the same “Ingredients, Strengths, Dosage Forms, and
    Routes.” App. 74-24 at 5. Ranbaxy is not permitted to make its case by taking
    terms out of context and ignoring the plain meaning of the immediate context. A
    reasonable reader does not read terms in isolation, but puts them in the context in
    which they were published. See, e.g., Fid. Warranty Servs., Inc. v. Firstate Ins.
    Holdings, Inc., 
    74 So. 3d 506
    , 515 (Fla. Dist. Ct. App. 2011); Ward v. Zelikovsky,
    
    643 A.2d 972
    , 980 (N.J. 1994).
    Ranbaxy also cites to a “Monthly Interest” newsletter in which FDB
    discussed, as an example of clinical uniqueness, two drugs, one that needed to be
    taken in the evening with dinner and one that needed to be taken in the morning
    without regard to meals. Accepting, as we must at this stage, that a reasonable
    reader would interpret this newsletter to mean that FDB assigns a unique Clinical
    Formulation ID to drugs that can be taken in a fasted state, there is no basis upon
    which to assume that a reasonable reader would ignore the numerous explanations
    that “[t]he purpose of the [Clinical Formulation ID] is to allow grouping of
    pharmaceutically equivalent products,” and that “[a] good rule of thumb to follow
    is to use the [Clinical Formulation ID] plus the Orange Book code to identify
    possible generic equivalents.” App. 74-25 at 4–5. These passages inform readers
    that the fact that two drugs share a Clinical Formulation ID is only sufficient to
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    show pharmaceutical equivalence, and that substitution decisions should be made
    by consulting the Orange Book. No reasonable reader would understand that
    assignment of a non-unique Clinical Formulation ID indicated therapeutic
    equivalence or substitutability. Again, Ranbaxy seeks to remove small portions of
    text from their plain context; such a strategy does not create a genuine issue of
    material fact.
    The last piece of evidence relied upon by Ranbaxy is a set of FDB customer
    inquiries. These inquiries questioned why Absorica shares a generic code (its
    Clinical Formulation ID) with other Isotretnoin-based medications, even though
    Absorica is not generally substitutable with other drugs. Although we have
    acknowledged that in the context of a Lanham Act claim, “evidence of actual
    confusion” is the “best evidence of likelihood of confusion,” Amstar Corp. v.
    Domino’s Pizza, Inc., 
    615 F.2d 252
    , 263 (5th Cir. 1980), we are assessing falsity,
    not likelihood of confusion. And the inquiries are not evidence of actual
    confusion, but are instead targeted questions about how FDB organizes its data.
    Moreover, deferring to the judgment of actual customers would require us to
    ignore the Supreme Court’s direction that falsity is viewed from a reasonable
    reader’s perspective—the inquiry is an objective, not a subjective, one. In the face
    of the plain language of the MedKnowledge documentation, which provides clear
    and ample explanation of how Clinical Formulation IDs are generated and used,
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    five isolated instances of customers inquiring about the Clinical Formulation ID
    are insufficient to raise a genuine issue of material fact.
    The MedKnowledge documentation, which is necessary to understanding
    the vast fields of data provided by FDB, dispels any notion that FDB has published
    false information about Absorica by assigning it a non-unique Clinical Formulation
    
    ID.
     There is nothing in the MedKnowledge database or the accompanying
    documentation that would lead a reasonable reader to believe that every drug that
    may be taken in a fasted state is assigned a unique Clinical Formulation ID.
    2. Multi-Source Designation
    Ranbaxy’s second ground for liability is that the MedKnowledge database
    falsely represents that Absorica is a multi-source drug despite the fact that,
    according to Ranbaxy’s expert, “multi-source” is a pharmaceutical term of art
    understood in the industry to mean that a drug has therapeutic equivalents.
    Although Ranbaxy’s expert is unable to cite any treatise, journal, or other authority
    for this contention, we must assume at summary judgment that his characterization
    of the term is accurate.
    However, we need not ignore the plain reality that “multi-source” is
    susceptible to multiple meanings, as evidenced by the Orange Book’s use of the
    term, which is consistent with the definition employed by FDB in the
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    MedKnowledge documentation.4 Ranbaxy argues that where a statement is
    susceptible to multiple meanings, a jury or other finder of fact must decide whether
    the statement was understood in a defamatory sense. See Smith v. Cuban Am. Nat’l
    Found., 
    731 So. 2d 702
    , 705 (Fla. Dist. Ct. App. 1999). But that is not the case
    where, as here, the publisher has offered clear and unambiguous guidance as to
    how the term should be understood. FDB did not leave interpretation of the term
    “multi-source” to the discretion of the reader, but rather provided a detailed
    explanation of how the term is employed in the MedKnowledge database.
    Ranbaxy protests again that mere “disclaimers” do not absolve FDB from
    liability. As set forth above, the explanations in the MedKnowledge
    documentation are not disclaimers; they are guides for understanding the fields of
    data that FDB publishes and are a necessary reference for all of FDB’s customers.
    In particular, the data field indicating whether a drug is multi-source or single
    source contains only a “1” or a “2”; users have to reference the documentation to
    understand that “1” corresponds to multi-source and “2” corresponds to single
    source.5
    4
    Ranbaxy’s expert admitted that “the FDA did not consider Absorica a single-source product, at
    least in how they used the terms.” App. 74-13 at 31.
    5
    Ranbaxy suggests that users could learn the meaning of the MedKnowledge codes orally from
    more experienced users without referencing the user documentation. Again, in the absence of
    any evidence to the contrary, we find it implausible that FDB’s customers, who are responsible
    for developing software for dispensing medication to patients, would eschew the clear
    explanations provided in the MedKnowledge documentation in favor of word-of-mouth
    explanations by other users.
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    Case: 15-12996    Date Filed: 06/24/2016   Page: 20 of 20
    Moreover, not only does FDB indicate in a separate field that Absorica has
    no therapeutic equivalents, it also indicates in another field that Absorica is single
    source pursuant to the definition suggested by Ranbaxy’s expert. Any reasonable
    reader viewing the database in context would understand that multi-source and
    single source are susceptible to different interpretations, and that reference to the
    user documentation was necessary to understand the meaning employed by each
    field.
    IV. CONCLUSION
    There is little dispute that the MedKnowledge documentation directly
    undercuts each of Ranbaxy’s claims. We are not persuaded that the sheer volume
    of the documentation undermines FDB’s reliance on it. Because FDB provides
    ample explanation of the information and terms in its database, no reasonable
    reader would conclude that Absorica was therapeutically equivalent to or
    substitutable for other drugs.
    Accordingly, we AFFIRM the order and judgment of the district court.
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