Nicholas LaGrasta v. First Union Security ( 2004 )


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  •                                                                                  [PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE ELEVENTH CIRCUIT                        FILED
    U.S. COURT OF APPEALS
    _________________________               ELEVENTH CIRCUIT
    January 30, 2004
    No. 02-16215                      THOMAS K. KAHN
    _________________________                       CLERK
    D.C. Docket No. 2:01-cv-251-FtM-29DNF
    NICHOLAS La GRASTA,
    DOMENICO La GRASTA, and
    MAURO La GRASTA, on behalf of
    themselves all others similarly situated,
    Plaintiffs-Appellants,
    versus
    FIRST UNION SECURITIES, INC.,
    Defendant-Appellee.
    _____________________________
    Appeal from the United States District Court
    for the Middle District of Florida
    _____________________________
    (January 30, 2004)
    Before BLACK and FAY, Circuit Judges, and JORDAN*, District Judge.
    JORDAN, District Judge:
    _____________________
    * Honorable Adalberto Jordan, United States District Judge for the Southern District of Florida,
    sitting by designation.
    In this securities fraud class action against First Union Securities, Inc.,
    investors who purchased the stock of Ask Jeeves, Inc., an online internet research
    company, claimed that First Union’s analyst, through her “strong buy”
    recommendations, inflated the price of Ask Jeeves shares while acting under an
    undisclosed conflict of interest. This conflict, it was alleged, consisted of First Union
    and its analyst trying to obtain investment banking business from Ask Jeeves at the
    same time that they were supposed to be providing unbiased analysis on the company
    and its stock. According to the investors, this undisclosed conflict caused the analyst
    to tout the stock so that First Union would be looked upon favorably when Ask
    Jeeves decided who was going to get its investment banking business, and violated
    § 10(b) of the Securities Exchange Act of 1934 (the “Act”), 15 U.S.C. § 78j(b), and
    Rule 10b-5, codified at 
    17 C.F.R. § 240
    .10b-5.
    First Union asked the district court to dismiss the complaint under Federal Rule
    of Civil Procedure 12(b)(6), arguing in part that the securities fraud claim was time-
    barred and that the investors failed to sufficiently allege loss causation. The district
    court dismissed the complaint on statute of limitations grounds, concluding that the
    investors -- who had purchased the stock at prices ranging from $78 to $134 per
    share -- were on inquiry notice of securities fraud when the stock dropped to $24 per
    share. Given its ruling on the statute of limitations issue, the district court did not
    2
    address First Union’s loss causation argument.
    We reverse. We conclude that the complaint was not time-barred on its face,
    and remand so that the district court can, in the first instance, address the issue of loss
    causation.
    I
    Like the district court, we accept the complaint’s well-pleaded factual
    allegations, which are set out below. See, e.g., Papasan v. Allain, 
    478 U.S. 265
    , 283
    (1986); Marsh v. Butler County, 
    268 F.3d 1014
    , 1023 (11th Cir. 2001) (en banc).
    But because the complaint lists the price of Ask Jeeves stock on only certain days
    during the relevant period, we will take judicial notice, pursuant to Federal Rule of
    Evidence 201(b), of the price of the stock on other days during this period. Those
    prices are not subject to reasonable dispute, and are a proper subject for judicial
    notice. See, e.g., In re NAHC, Inc. Securities Litigation, 
    306 F.3d 1314
    , 1331 (3rd
    Cir. 2002) (taking judicial notice of stock prices in securities fraud action); Ganino
    v. Citizens Utilities Co., 
    228 F.3d 154
    , 166 n.8 (2nd Cir. 2000) (same).1
    A
    Research analysts who study publicly traded companies and make
    1
    Unless otherwise noted, all references are to the per share closing prices of Ask Jeeves stock,
    adjusted for dividends and stock splits.
    3
    recommendations on the securities of those companies exert considerable influence
    in the marketplace. The reports and/or recommendations of such analysts can
    influence the price of a company’s stock even when nothing about the company’s
    prospects or fundamentals have changed.
    Carolyn Trabuco, who worked for First Union, was one of these research
    analysts. She covered internet companies, including Ask Jeeves, whose stock was
    traded on the NASDAQ exchange. From November 18, 1999, until November 21,
    2000, Ms. Trabuco prepared and issued research reports on Ask Jeeves.
    Ask Jeeves began trading on July 1, 1999, and closed at $64.94 that day.
    During the next 30 days, the stock fluctuated between a low of $41.56 and a high of
    $72.00. On August 2, 1999, the closing price dropped to $41.00 per share. For most
    of August of 1999, the stock hovered at around $30.00, and on September 2, 1999,
    the price was $31.12. On October 1, 1999, the stock closed at $32.94, but thereafter
    began making significant gains. By November 1, 1999, the price had shot up to
    $83.31, an increase of about 150% in one month. The stock kept climbing in
    November of 1999, breaking the $100 barrier on November 4 at $116.75. On
    November 17, 1999, the day before Ms. Trabuco issued her first research report on
    Ask Jeeves, the stock reached a high of $190.50, and closed at $171.00.
    On November 18, 1999, in her first report on the company, Ms. Trabuco made
    4
    a “strong buy” recommendation for Ask Jeeves stock and provided a target price of
    $230.00 per share. That day the stock closed at $172.75, up $1.75.
    Nicolas and Mauro La Grasta -- who were First Union customers -- bought Ask
    Jeeves stock based upon Ms. Trabuco’s reports. In December of 1999, Nicolas
    bought 1,000 shares at $134.88 per share, and Mauro bought 1,000 shares at $124.68
    per share. At the time of these purchases, the stock price had already dropped about
    $55-$65 per share from the high of $190.50.
    In January of 2000, First Union added Ask Jeeves to its “Analyst Action List”
    and named the stock as its top pick for internet content providers in 2000. First
    Union widely disseminated press releases “to ensure that its top stock pick was
    known to all market participants.” Shortly thereafter, Domenico La Grasta -- a
    Merrill Lynch customer -- bought 500 shares of Ask Jeeves at $93.00 per share. By
    the time of Domenico’s purchase, the stock had dropped $97 per share -- a more than
    50% decrease -- from its high of $190.50 the day before Ms. Trabuco’s first report.
    That same month, Ms. Trabuco and First Union learned from the chief financial
    officer of Ask Jeeves that the company was considering a secondary public offering
    of its shares and was interested in retaining First Union. Ms. Trabuco and First Union
    continued to maintain the “strong buy” recommendations and high rating for Ask
    Jeeves stock in the hope that its investment banking business could be secured. In
    5
    seeking to generate investment banking profits, First Union encouraged Ms. Trabuco
    to ignore her obligations as an analyst and promote Ask Jeeves. In other words, Ms.
    Trabuco’s goal was to “identify, and position those companies First Union believed
    would be capable of generating significant investment banking fees.” Whether or not
    a company like Ask Jeeves “would be a long-term winner in its respective industry”
    was, at best, a secondary concern. Ms. Trabuco -- whose compensation was based in
    part on her ability to refer investment banking business -- and First Union had an
    incentive to issue “strong buy” recommendations for Ask Jeeves stock; the higher the
    price of the stock, the higher the fees that could be generated from an Ask Jeeves
    stock offering.
    First Union did not disclose these matters in its reports. First Union also did
    not disclose any brokerage commissions it was paid (as Ms. Trabuco’s employer) for
    sales and purchases of Ask Jeeves stock, actual or potential compensation to Ms.
    Trabuco based on investment deals she landed or the profitability of First Union’s
    investment banking division, or any ownership interests in Ask Jeeves held by Ms.
    Trabuco, First Union, or First Union employees.
    In February of 2000, while First Union continued to recommend Ask Jeeves
    as a “strong buy,” Nicolas bought 200 more shares at $89.75 per share, and Mauro
    bought 1000 more shares at $78.00 per share. That same month, Ask Jeeves filed a
    6
    $150 million secondary stock offering. Ask Jeeves did not, however, choose First
    Union as one of its underwriters.2
    B
    The price of Ask Jeeves shares did not rise as Ms. Trabuco had predicted in
    early 2000. In fact, the stock continued to decline. By March 1, 2000, the price had
    fallen to $77.75, and by April 3, 2000, it was down to $55.00. Nevertheless, First
    Union issued biweekly reports with “strong buy” recommendations and price targets
    “significantly higher” than the prevailing market price of the shares.
    On April 7, 2000, the stock reached what would be a monthly high of $56.25.
    Over the next 21 days, the price fell:
    Date           Price          Volume
    April 10       $50.06         670,400
    April 11       $44.50         714,900
    April 12       $39.50         532,800
    April 13       $35.31         519,700
    April 14       $27.69         1,500,000
    April 17       $24.06         1,131,500
    April 18       $28.00         1,280,600
    April 19       $30.94         1,706,500
    April 20       $29.38         466,200
    April 24       $25.37         468,000
    April 25       $28.50         413,400
    April 26       $27.00         358,300
    2
    The date of the secondary stock offering is taken from the Smart Money article quoted in the
    complaint.
    7
    April 28     $30.38        912,800
    Until April 18, 2000, Ms. Trabuco reiterated her “strong buy” recommendation for
    Ask Jeeves and maintained her target price at $230.00 per share. The low for the
    stock during April of 2000 was $23.75 on April 23. On May 1, 2000, the stock
    rebounded, rising more than 50% from the April low to $37.75, but then resumed its
    slide, dropping to $20.87 on June 1, 2000.
    In June of 2000, Smart Money magazine published an article entitled “Wall
    Street Firms Count on their Stock Analysts for Many Things -- But Independent,
    Incisive Research Isn’t Exactly High on the List Right Now.” The article featured
    Ms. Trabuco and her coverage of Ask Jeeves, and disclosed that, since January of
    2000, First Union had been “in the running” to be selected as the underwriter for Ask
    Jeeves’ secondary stock offering, with a “potential seven-figure payday.” When Ask
    Jeeves filed a secondary stock offering of $150 million in February of 2000,
    however, it did not select First Union as an underwriter. The article also explained
    that analysts like Ms. Trabuco had base salaries of $100,000-$200,000, with their
    bonuses determined by “how much trading they bring for the sales force and, more
    important, how much business they generate for the firm’s investment bankers.” On
    the conflict of interest issue, Ms. Trabuco said the following in the article: “I've got
    three different hats to wear. There’s the research, but then there’s the banking and
    8
    marketing. I've got an obligation to all three . . . . You have to pay the bills.”
    In July of 2000, following the publication of the Smart Money article, the price
    of Ask Jeeves stock stayed between $14.00 (July 11) and $21.44 (July 26). In August
    of 2000, the stock had a low of $17.31 (August 2) and a high of $28.00 (August 30).
    In September of 2000, the price fluctuated between $17.06 (September 27) and
    $32.25 (September 5). First Union published Ms. Trabuco’s final “strong buy”
    recommendation on October 25, 2000. On that day, the stock closed at $10.75.
    First Union fired Ms. Trabuco on November 21, 2000. The price of Ask Jeeves
    stock was by then at $12.00. Each of the La Grastas sold their shares of Ask Jeeves
    stock at a loss after Ms. Trabuco’s termination. Nicolas lost around $130,000, Mauro
    about $200,000, and Domenico approximately $85,000.
    At no time did First Union correct any of Ms. Trabuco’s reports, or change or
    modify the “strong buy” recommendations. Instead, First Union suspended coverage
    of Ask Jeeves. By late December of 2000, Ask Jeeves’ stock was at $2.00.
    C
    The omissions and misrepresentations on which the La Grastas base their
    securities fraud claim arise from the attempt by Ms. Trabuco and First Union to
    secure Ask Jeeves’ investment banking business. According to the La Grastas, Ms.
    Trabuco and First Union failed to disclose their conflict of interest, and the campaign
    9
    to land the investment banking business led Ms. Trabuco to issue “strong buy”
    recommendations and a $230.00 per share target price which “did not reflect the true,
    unbiased opinion” of the value of the stock. First Union intended that Ms. Trabuco’s
    reports would be relied upon by investors, and that the “result would be the artificial
    inflation of the price of Ask Jeeves [shares] and the creation of a false market
    demand” for the stock. The La Grastas do not allege that Ms. Trabuco and First
    Union omitted any other material facts, or made any other material
    misrepresentations, about Ask Jeeves in the reports.
    II
    The district court’s order of dismissal is subject to plenary review, and we
    apply the same standard employed below. See, e.g., Republic of Honduras v. Phillip
    Morris Companies, Inc., 
    341 F.3d 1253
    , 1256 (11th Cir. 2003). That standard is by
    now a familiar one. A complaint should be dismissed only if it appears beyond doubt
    that the plaintiffs can prove no set of facts which would entitle them to relief. See,
    e.g., Conley v. Gibson, 
    355 U.S. 41
    , 45-46 (1957).
    We must “view the allegations of the complaint in the light most favorable to
    the plaintiff[s], consider the allegations of the complaint as true, and accept all
    reasonable inferences therefrom.” Omar v. Lindsey, 
    334 F.3d 1246
    , 1247 (11th Cir.
    2003). In analyzing the sufficiency of the complaint, we limit our consideration to
    10
    the well-pleaded factual allegations, documents central to or referenced in the
    complaint, and matters judicially noticed. See Fed.R.Civ.P. 10(c); Harris v. Ivax, 
    182 F.3d 799
    , 802 & n.2 (11th Cir. 1999).
    III
    A statute of limitations bar is “an affirmative defense, and . . . plaintiff[s] [are]
    not required to negate an affirmative defense in [their] complaint.” Treganza v. Great
    American Communications Co., 
    12 F.3d 717
    , 718 (7th Cir. 1993). Not surprisingly,
    our cases say that a Rule 12(b)(6) dismissal on statute of limitations grounds is
    appropriate only if it is “apparent from the face of the complaint” that the claim is
    time-barred. See Omar, 
    334 F.3d at 1251
    ; Carmichael v. Nissan Motors Acceptance
    Corp., 
    291 F.3d 1278
    , 1279 (11th Cir. 2002). Accord In re Southeast Banking Corp.,
    
    69 F.3d 1539
    , 1551 (11th Cir. 1995) (“[F]or better or worse, the Federal Rules of
    Civil Procedure do not permit district courts to impose upon plaintiffs the burden to
    plead with the greatest specificity they can.” ).
    A cause of action for securities fraud under § 10(b) of the Act and Rule 10b-5
    must be brought within one year of “discovery of the facts constituting the violation.”
    Theoharous v. Fong, 
    256 F.3d 1219
    , 1228 (11th Cir. 2001) (quoting Lampf, Pleva,
    Lipkind, Prupis, & Petigrow v. Gilbertson, 
    501 U.S. 350
    , 364 (1991)). In this circuit,
    discovery occurs “when a potential plaintiff has inquiry or actual notice of a
    11
    violation.” Theoharous, 256 F.3d at 1228 (internal quotation marks and citation
    omitted). Inquiry notice, in turn, is “the term used for knowledge of facts that would
    lead a reasonable person to begin investigating the possibility that his legal rights had
    been infringed.” Id. (internal quotation mark and citation omitted). A potential
    plaintiff “need not . . . have fully discovered the nature and extent of the fraud before
    [he was] on notice that something may have been amiss. Inquiry notice is triggered
    by evidence of the possibility of fraud, not full exposition of the scam itself.” Id.
    (citation omitted). Accord Franze v. Equitable Assurance, 
    296 F.3d 1250
    , 1254 (11th
    Cir. 2002) (applying Theoharous formulation of inquiry notice, and explaining that
    the focus is on the “reasonable person”).
    A
    The complaint in this case was filed on May 14, 2001. The district court
    concluded that the La Grastas were on inquiry notice of the alleged fraud by April of
    2000, when the price of the stock dropped to $24.00:
    By April [of] 2000, the stock was selling at $24.00 per share. The court
    finds that an objectively reasonable person was on inquiry notice since
    at least April [of] 2000 of facts that would lead him or her to begin
    investigating the possibility that their legal rights had been infringed by
    First Union’s continued “strong buy” recommendations. The steady and
    profound decrease in the price of the stock, when compared to the
    consistently optimistic “strong buy” reports, was ample to trigger
    knowledge of the possibility of fraud.
    12
    We disagree with the district court’s conclusion. From the face of the complaint, the
    earliest that the La Grastas were on inquiry notice was June of 2000, when the Smart
    Money article was published, and so the complaint was filed within the one-year
    limitations period.
    Because the district court’s dismissal was based solely on the decline of Ask
    Jeeves stock, we begin our analysis with Summer v. Land & Leisure, Inc., 
    664 F.2d 965
     (5th Cir. Unit B 1981),3 a case in which we reversed a district court’s Rule
    12(b)(6) dismissal of § 10(b) claims on statute of limitations grounds. Although
    Summer was decided prior to our express adoption of the inquiry notice standard
    articulated in Lampf, we used a comparable notice standard -- whether the plaintiff
    had “knowledge of facts which should have led to his discovery of the fraud.” Id. at
    970. With respect to the district court’s reliance on the drop in stock price, we
    explained in Summer that we could “conceive of several factual situations in which
    a price decline, under the circumstances here, would not be indicative of fraud in the
    least, e.g., a depressed real estate market caused either by tight money or recession.”
    Id. at 969.
    The reasoning of Summers is sound, and we see no basis for deviating from
    3
    As a Unit B decision of the former Fifth Circuit handed down after September 30, 1981,
    Summers is binding precedent in the Eleventh Circuit under Stein v. Reynolds Securities, Inc., 
    667 F.2d 33
    , 34 (11th Cir. 1982).
    13
    that reasoning in this case. There may be numerous reasons, other than fraud, for a
    stock to decline (even steeply) in price. See LaSalle v. Medco Research, Inc., 
    54 F.3d 443
    , 446 (7th Cir. 1995) (declining to find that a big drop in price is notice per se of
    the possibility of securities fraud in light of other circumstances, such as the stock’s
    history of volatility); Gray v. First Winthrop Corp., 
    82 F.3d 877
    , 881 (9th Cir. 1996)
    (“It is well-settled that poor financial performance, standing alone, does not
    necessarily suggest fraud at the time of sale, but could also be explained by poor
    management, general market conditions, or other events unrelated to fraud, creating
    a jury question on inquiry notice.”). For the reasons which follow, the price drop in
    April of 2000 was not enough for the district court to conclude that the La Grastas’
    complaint was time-barred.
    First, to state the obvious, the stock market -- where risk is inherent -- is not a
    place for those who are faint of heart or weak of stomach. Individuals who put their
    money in equities in the hope of garnering great returns do not have the peace of
    mind provided by FDIC insurance, and must be willing to live with fluctuations in the
    value of their investments.
    Second, the stock of Ask Jeeves was highly volatile. It started trading at
    $64.94 on July 1, 1999, and in just two months -- before Ms. Trabuco began
    analyzing the stock -- lost more than 50% of its value by falling to $31.12. Then, in
    14
    the next two and half months -- again before Ms. Trabuco issued any reports -- the
    stock realized an incredible gain of 500%, reaching a high of $190.50 on November
    17, 1999.
    Third, without knowing more, it is possible that the price drop to $24.00
    resulted from reasons other than fraud. On this bare record, there are various
    unanswered questions which might shed light on the issue of inquiry notice, and it
    would be improper at this stage to assume that they would be answered adversely to
    the La Grastas. Why did the stock rise so quickly in October and November of 1999?
    Was there a rational, economic explanation for the spike in the price, or was it based
    on speculative trends (irrational exuberance, as some have put it) or impulsive buying
    in a bubble market? How was Ask Jeeves doing financially? Had the company
    issued reassuring statements to explain its prospects or the subsequent decline in
    stock price?4 What were other analysts saying about the company’s prospects? Was
    there volatility in the internet sector during the relevant time period? What was
    4
    We decline to address First Union’s assertion that the disclosures in Ask Jeeves’ SEC
    filings also triggered inquiry notice. Although we can judicially notice mandatory SEC filings for
    their contents (not for their truth), see, e.g., Oxford Asset Management, Ltd. v. Jaharis, 
    297 F.3d 1182
    , 1188 (11th Cir. 2002), First Union has waived the argument by failing to discuss it in its
    answer brief. First Union’s reference to having made this argument before the district court in its
    statement of facts is not an adequate substitute for elaborating the merits of the argument on appeal.
    See, e.g., Kelliher v. Veneman, 
    313 F.3d 1270
    , 1274 n.3 (11th Cir. 2002) (where argument is
    mentioned in the summary of argument, but is not addressed on the merits, it is deemed waived);
    Greenbriar, Ltd. v. City of Alabaster, 
    881 F.2d 1570
    , 1573 & n.6 (11th Cir. 1989) (where argument
    is referenced only in the statement of the case, it is deemed waived).
    15
    happening to the stock market, generally, and to the internet sector, specifically,
    during this period? How were Ask Jeeves’ competitors doing? Was the price drop
    due to phenomena like the bursting of a bubble market?
    Fourth, we do not know the investment profiles of the La Grastas or what, if
    anything, they were told (or knew) about Ask Jeeves. If the La Grastas were looking
    for relatively safe investments with modest growth, then a substantial price drop may
    have triggered inquiry notice. But if they invested in Ask Jeeves to hit the stock
    market home run (or double or triple) with a speculative investment, then such a drop
    may have been expected, or at least tolerated.
    Fifth, the La Grastas are suing First Union, and not Ask Jeeves, for securities
    fraud. It may be that even if the price drop alerted them to possible fraud on the part
    of Ask Jeeves, it would not necessarily have alerted them to misconduct by First
    Union. Although our cases in other contexts allow for this possibility, cf. Morton’s
    Market v. Gustafson’s Dairy, Inc., 
    198 F.3d 823
    , 834 (11th Cir. 1999) (antitrust
    action) (“we are unwilling to say . . . as a matter of law” “that notice of one wrong by
    a defendant does not trigger a duty for potential plaintiffs to investigate all other
    potential wrongs the defendant might be committing”), we cannot conclusively say
    from the allegations of the complaint that the La Grastas had a duty to investigate
    First Union when they saw their Ask Jeeves stock fall to $24.00 in April of 2000.
    16
    This does not definitively mean that the La Grastas’ complaint was timely filed;
    depending on what discovery reveals, the result at the summary judgment stage may
    or may not be the same. But on this record, it is not apparent on the face of the
    complaint that the securities fraud claim is time-barred. See, e.g., LaSalle, 
    54 F.3d at 447
     (“A fuller factual inquiry might of course cast the critical facts in a more
    ominous light. If for example the stock price of [the defendant’s] competitors rose
    or remained steady during the period when [the defendant’s] stock price was losing
    half its value, this might be a reason to believe that fraud was afoot.”). The most that
    we can conclude as a matter of law is that the La Grastas were on inquiry notice in
    June of 2000, when the Smart Money article disclosed the alleged conflict. See Marks
    v. CDW Computer Centers, Inc., 
    122 F.3d 363
    , 367 (7th Cir. 1997) (reversing district
    court’s Rule 12(b)(6) dismissal: “Whether a plaintiff had sufficient facts to place him
    on inquiry notice of a claim for securities fraud . . . is a question of fact, and as such
    is often inappropriate for resolution on a motion to dismiss under Rule 12(b)(6).”).
    Cf. Theoharous, 256 F.3d at 1228-29 (company’s announcement of financial trouble
    and bankruptcy sent strong signals to investors that the company’s previous talk of
    solid financial health was inaccurate).
    First Union relies on Treganza, 
    12 F.3d at 720
    , and Mathews v. Kidder,
    Peabody & Co., 
    260 F.3d 239
     (3d Cir. 2001), cases which held that falling stock
    17
    prices (Treganza) or distribution payments (Mathews) were the critical factors
    triggering inquiry notice of fraud. See Treganza, 
    12 F.3d at 720
     (90% stock drop
    triggered inquiry notice that broker’s representation that stock was undervalued was
    fraudulent); Mathews, 
    260 F.3d at 254
     (“After the funds’ net asset values fell over
    30% and their distributions fell by over 60%, the appellants should have recognized
    that they were not the safe, conservative vehicles promised by [the brokerage firm].”).
    We are not persuaded.
    Shortly after its decision in Treganza, the Seventh Circuit rejected the type of
    rule pressed by First Union. See La Salle, 
    54 F.3d at 446
     (noting that Treganza was
    decided on summary judgment, and explaining that the defendants’ argument that “a
    big decline in the price of a stock is notice per se of the possibility of securities fraud”
    is an “overread[ing] [of] Treganza”).         We concur with the Seventh Circuit’s
    observation in La Salle. A substantial and/or sudden price drop may be one of the
    relevant factors to arouse suspicion among investors; in the appropriate case, it may
    even be the primary factor. But assuming we could fashion a numerical formula that
    would be workable across the spectrum of securities cases, we decline the invitation
    to adopt a bright-line rule that a certain price drop within a certain period of time
    constitutes inquiry notice as a matter of law.
    Insofar as Matthews is concerned, that case involved investors who had been
    18
    told that the funds they invested in were safe and conservative. Mathews, 
    260 F.3d at 242
    . In such a situation, a steep decline in price might indeed trigger inquiry
    notice. But on this record there is nothing to indicate that Ask Jeeves was seen as a
    conservative, low-risk investment.
    Nor are we moved to affirm by orders entered in In re Merrill Lynch & Co.
    Research Reports Securities Litigation, 
    273 F.Supp.2d 351
     (S.D.N.Y. 2003), a multi-
    district litigation involving claims similar to those of the La Grastas: alleged
    securities fraud by internet stock analysts issuing “buy” recommendations and high
    target prices without disclosing their conflict of interests with the subject companies.
    The district court in Merrill Lynch dismissed the plaintiffs’ complaints on various
    grounds, one of them being that the claims were barred by the one-year statute of
    limitations. See 
    id. at 378-82
    ; In re Merrill Lynch & Co. Research Reports Securities
    Litigation, 
    2003 WL 21920386
    , at *7-8 (S.D.N.Y. August 12, 2003) (denying motion
    for reconsideration); In re Merrill Lynch & Co. Research Reports Securities
    Litigation, 
    2003 WL 22451064
    , at *6 (S.D.N.Y. Oct. 29, 2003) (relating to second
    set of defendants). In its first two orders (dated June 30, 2003, and August 12, 2003),
    the district court in Merrill Lynch reasoned that investors were put on inquiry notice
    of the fraud by pointed and specific media reports exposing key elements of the
    plaintiffs’ claims and by the defendants’ issuance of “buy” ratings in the face of
    19
    substantial declines in the trading price of the stocks. See 
    273 F.Supp.2d at 380-81
    ;
    
    2003 WL 21920386
    , at *7-8. Significantly, however, the district court’s orders were
    based only partially on the dramatic decline in the price of the shares. In fact, most
    of the discussion on inquiry notice by the district court concerns the newspaper
    articles about the conflict of interest and similar information available in the public
    domain. See 
    273 F.Supp.2d at 378-81
     (lengthy discussion of press reports concerning
    analyst’s ratings); 
    2003 WL 21920386
    , at *8 (“As a final note, the dramatic decline
    in the price of plaintiffs’ shares in early 2000 also served to put them on notice of the
    alleged fraud.”) (emphasis added). We view the Merrill Lynch orders as consistent
    with our own conclusion that, on the face of the complaint, the publication of the
    Smart Money article exposing the conflict of interest of First Union and Ms. Trabuco
    was the event which put the La Grastas on inquiry notice.
    We understand that the district court in Merrill Lynch took judicial notice of
    almost a dozen newspaper and magazine articles dating from May of 1996 to June of
    2000 to conclude that the “whole investment community” was on inquiry notice of
    investment banking conflicts of interests and allegedly inflated “buy” ratings in Wall
    Street’s stock research of technology companies before April of 2000, see 
    2003 WL 21920386
    , at *8, but we need not address whether such judicial notice was proper
    under our cases. See Shahar v. Bowers, 
    120 F.3d 211
    , 214 (11th Cir. 1997) (en banc)
    20
    (explaining that judicial notice is a “highly limited process,” and declining to take
    judicial notice of the unofficial conduct of a public official based on newspaper
    accounts). First Union has never argued that the La Grastas were put on inquiry
    notice by any articles published in the press, and no such articles were attached to the
    complaint or presented to the district court below.
    B
    Without citing to any authority, First Union alternatively defends the district
    court’s dismissal on the ground that the La Grastas were placed on actual notice of
    the possibility of fraud by First Union’s disclosure of the alleged conflict of interest
    in the analyst reports themselves and in the brokerage customer agreements. We
    cannot agree.
    The following language appeared in fine print at the end of each of Ms.
    Trabuco’s reports:
    The information has been obtained or derived from sources believed by
    us to be reliable, but we do not represent that it is accurate or complete.
    Any opinion or estimates contained in this information constitute our
    judgment as of this date and are subject to change without notice. First
    Union Securities, Inc. (“FUSI”), or its affiliates may provide advice or
    may from time to time acquire, hold or sell a position in the securities
    mentioned herein.
    The two-page customer agreements contained a similar, albeit more specific,
    disclosure:
    21
    Customer understands that FUSI may from time to time provide
    investment advice regarding the advisability of the purchase or sale of
    securities in instances where First Union Capital Markets Corp.
    (“FUCMC”), a wholly-owned broker-dealer subsidiary of First Union
    Corporation or any other broker-dealer or bank subsidiary of First Union
    Corporation, participates as an underwriter or otherwise is financially
    interested in a primary or secondary distribution of securities or in
    instances where such affiliate acts as a market-maker or dealer.
    First Union asserts that these disclosures -- specifically the language that First Union
    “may from time to time acquire, hold or sell a position” in securities as to which it
    renders advice, and that it “may from time to time provide investment advice
    regarding . . . securities” in instances in which a First Union entity “participates as
    an underwriter or otherwise is financially interested in a primary or secondary
    distribution of securities” -- gave actual notice of its economic interest in the
    distribution and underwriting of Ask Jeeves stock offerings. First Union contends
    that because the reports were issued beginning in November of 1999, and because
    Nicholas received his customer agreement in December of 1999, the La Grastas had
    actual notice of the alleged fraud well before May 14, 2000.
    We reject First Union’s actual notice argument. The disclosures in the analyst
    reports and customer agreements may have informed the La Grastas (and other
    investors) that First Union might seek to do business (including, we assume,
    investment banking business) with companies that it was covering, but these
    22
    disclosures are too general and ambiguous to provide a warning of the fraud alleged
    in the complaint: that the ratings, recommendations, and target prices in the reports
    were not based on Ms. Trabuco’s unbiased real opinions, but were instead deliberate
    attempts to inflate the stock price and thereby attract Ask Jeeves’ investment banking
    business. Borrowing from the “bespeaks caution” cases, which deal with forecasts
    or projections in offering documents, we conclude that First Union’s disclaimers
    were mere “boilerplate.” See generally Saltzberg v. TM/Sterling/Austin Associates,
    
    45 F.3d 399
    , 400 (11th Cir. 1995); In re Trump Casino Securities Litigation, 
    7 F.3d 357
    , 371-72 (3d Cir. 1993). Simply put, the disclaimers were not explicit or specific
    as to the fraud alleged by the La Grastas, and therefore did not put them on actual
    notice. See, e.g., In re Worldcom, Inc. Securities Litigation, 
    2003 WL 21219049
    , at
    *34 (S.D.N.Y. May 19, 2003) (boilerplate disclosure in analyst reports that analyst’s
    firm “may from time to time perform investment banking or other services for, or
    solicit investment banking or other business from, any company mentioned in this
    report” did not provide notice to the public of analyst’s conflict of interest). In fact,
    the sentence preceding First Union’s disclaimer in the reports states that “any
    opinion or estimates contained in this information constitute our judgment as of this
    date,” thereby suggesting that the report reflected Ms. Trabuco’s unbiased judgment
    of the value of the stock based on her research.
    23
    C
    On the face of the complaint, the La Grastas’ securities fraud claim against
    First Union was not time-barred. The La Grastas did not have actual notice of the
    alleged fraud by virtue of First Union’s purported disclaimers, and were not placed
    on inquiry notice of the alleged fraud prior to May 14, 2000. The district court
    therefore should not have dismissed the complaint on statute of limitations grounds.
    IV
    First Union argued below that the La Grastas failed to sufficiently plead loss
    causation, but the district court did not have the occasion to reach the issue.
    Although First Union may defend the dismissal of the complaint on any ground
    urged below, see, e.g., Posner v. Essex Ins. Co., Ltd., 
    178 F.3d 1209
    , 1218 n.11 (11th
    Cir. 1999), we exercise our discretion and decline to decide, in the first instance,
    whether the La Grastas adequately alleged loss causation.
    On remand, we suggest that the district court consider the following issues
    when addressing loss causation. First, what effect, if any, did the passage of the
    Private Securities Litigation Reform Act of 1995 (“PSLRA”), 15 U.S.C. § 78u-4,
    have on this circuit’s loss causation precedent, as articulated in cases like Bruschi
    v. Brown, 
    876 F.2d 1526
    , 1530 (11th Cir. 1989), and Robbins v. Koger Properties,
    Inc., 
    116 F.3d 1441
    , 1444-49 (11th Cir. 1997)? See generally D. Escoffery, A
    24
    Winning Approach to Loss Causation Under Rule 10b-5 in Light of the Private
    Securities Litigation Reform Act of 1995, 68 FORDHAM L. REV. 1781, 1799-1806,
    1816-24 (2000) (discussing the direct causation, foreseeability, and materialization
    of the risk approaches on loss causation under the PSLRA). Second, does § 78u-
    4(b)(4) of the PSLRA change the traditional notice pleading standards for the now-
    codified element of loss causation? See, e.g., Gebhardt v. Conagra Foods, Inc., 
    335 F.3d 824
    , 830 n.3 (8th Cir. 2003) (the PSLRA does not change the traditional
    pleading rules for materiality and loss causation); Coates v. Heartland Wireless
    Communications, Inc., 
    26 F.Supp.2d 910
    , 923 (N.D. Texas 1998) (“the PSLRA does
    not alter the standards for pleading loss causation”).
    V
    The dismissal of the La Grastas’ complaint on statute of limitations grounds is
    reversed, and the case is remanded for proceedings consistent with this opinion.5
    REVERSED and REMANDED
    5
    The district court is not limited to the loss causation issue on remand. Instead, it is free to
    consider any other arguments made by First Union in its motion to dismiss.
    25