The Estate of Tore Myhra v. Royal Caribbean Cruises, Ltd. , 695 F.3d 1233 ( 2012 )


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  •                Case: 10-15840       Date Filed: 09/21/2012       Page: 1 of 29
    [PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE ELEVENTH CIRCUIT
    ________________________
    No. 10-15840
    ________________________
    D.C. Docket No. 1:10-cv-23185-DLG
    THE ESTATE OF TORE MYHRA,
    Plaintiff-Appellant,
    versus
    ROYAL CARIBBEAN CRUISES, LTD.,
    a Liberian Corporation, a foreign corporation d.b.a.,
    Royal Caribbean International,
    Defendant-Appellee.
    ________________________
    Appeal from the United States District Court
    for the Southern District of Florida
    ________________________
    (September 21, 2012)
    Before TJOFLAT, PRYOR and RIPPLE,* Circuit Judges.
    RIPPLE, Circuit Judge:
    *
    Honorable Kenneth F. Ripple, United States Circuit Judge for the Seventh Circuit,
    sitting by designation.
    Case: 10-15840         Date Filed: 09/21/2012         Page: 2 of 29
    In the fall of 2009, Tore Myhra and his family vacationed on a cruise ship
    operated by Royal Caribbean Cruises, Ltd. During his voyage, Mr. Myhra fell ill,
    and he died sometime later. His Estate instituted this action against Royal
    Caribbean, seeking damages for his injuries and death. It alleged that a bacterial
    infection that he had acquired while on board Royal Caribbean’s vessel had
    caused these tragic events. Royal Caribbean moved to dismiss the action for
    improper venue under Federal Rule of Civil Procedure 12(b)(3); it relied upon a
    forum-selection clause among the conditions in Mr. Myhra’s passage contract.
    That clause required that all personal injury claims be litigated in the courts of
    England and Wales and be governed by English law. At all times relevant to this
    litigation, the United Kingdom was a party to the Convention Relating to the
    Carriage of Passengers and Their Luggage by Sea (the “Athens Convention” or the
    “Convention”).
    The district court agreed with Royal Caribbean and dismissed the case.1
    1
    In violation of Federal Rule of Appellate Procedure 28(a)(4)(A) and Eleventh Circuit
    Rule 28-1(g), the parties’ briefs in this court do not specify the basis for the district court’s
    jurisdiction. Nevertheless, “[a]n appellate federal court must satisfy itself not only of its own
    jurisdiction, but also of that of the lower courts in a cause under review.” Mitchell v. Maurer,
    
    293 U.S. 237
    , 244, 
    55 S. Ct. 162
    , 165 (1934). Our own review of the record makes clear that the
    requisites for diversity jurisdiction are satisfied. See 
    28 U.S.C. § 1332
    . According to the
    complaint, the Myhras are citizens of England, and Royal Caribbean is a Liberian Corporation
    with a principal place of business in Miami-Dade County, Florida. The complaint alleges
    damages in excess of $75,000. The complaint also contains allegations that establish admiralty
    (continued...)
    2
    Case: 10-15840       Date Filed: 09/21/2012     Page: 3 of 29
    The Estate now appeals;2 it contends that the forum-selection clause should be
    invalidated both because it is against the statutorily expressed public policy of the
    United States, see 
    46 U.S.C. § 30509
    (a), and because its terms were not
    reasonably communicated to the Myhras.
    We conclude that 
    46 U.S.C. § 30509
    (a) did not prevent Royal Caribbean
    from including the forum-selection clause in the Myhras’ contract. Nor do we
    perceive any procedural or substantive error in the district court’s conclusion that
    the clause was reasonably communicated to the Myhras. Accordingly, the
    decision of the district court to dismiss the case was correct, and its judgment must
    be affirmed.
    I
    BACKGROUND
    A. Facts
    According to the complaint, Mr. Myhra, the decedent, was a citizen of the
    England who also resided in England prior to his death. He traveled on a Royal
    Caribbean cruise aboard the vessel Liberty of the Seas, which departed Miami on
    1
    (...continued)
    jurisdiction under 
    28 U.S.C. § 1333
    (1). See R.1 at 1-2.
    2
    Our jurisdiction is predicated on 
    28 U.S.C. § 1291
    .
    3
    Case: 10-15840        Date Filed: 09/21/2012   Page: 4 of 29
    October 24, 2009, and returned to the same port on November 1, 2009. On
    October 28, 2009, while on the cruise, Mr. Myhra became ill and later was
    diagnosed with Legionnaire’s Disease. He subsequently died, apparently as a
    consequence of the disease.
    Another Liberty of the Seas passenger, Jean Young, had become ill on a
    September 2009 voyage of the same vessel and also had died of what later was
    determined to be Legionnaire’s Disease. The complaint alleges that the Centers
    for Disease Control and Prevention (“CDC”) examined the two cases and
    determined that both patients were infected with an identical strain of the bacteria
    and “that the only common source” between the two patients was the Liberty of
    the Seas.3 The complaint also alleges that, during the times of these voyages,
    Royal Caribbean negligently maintained its on-deck water system, a situation that
    could have encouraged the growth of legionella bacteria, the source of
    Legionnaire’s Disease. The CDC’s investigation found no evidence of legionella
    on the Liberty of the Seas, but also concluded that “the ship had undergone
    extensive remediation efforts prior to [its] inspection.”4 Specifically, although the
    deck-washing system was not chlorinated during either Ms. Young’s or
    3
    R.1 at 3.
    4
    
    Id.
     (internal quotation marks omitted).
    4
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    Mr. Myhra’s voyages, that problem had been corrected by the time of the CDC’s
    inspection.
    B. District Court Proceedings
    The Estate brought this negligence action against Royal Caribbean in the
    United States District Court for the Southern District of Florida. Attached to the
    complaint was a document labeled “Cruise/CruiseTour Ticket Contract.”5 That
    document contained a forum-selection clause, specifically providing that any
    litigation was to be brought in the Southern District of Florida.6 The attachment
    does not identify, however, the applicable vessel or the dates of passage.
    Royal Caribbean responded to the complaint with a motion to dismiss. The
    motion argued that, contrary to the assertion in the complaint, “the applicable
    terms and conditions of carriage” required that any action be brought in the courts
    of England and Wales.7 The motion and its attachments set forth additional venue
    facts: According to the declaration of a Royal Caribbean official testifying from
    business records, in June 2009, Susan Myhra booked a Royal Caribbean cruise for
    5
    See R.1-3.
    6
    
    Id. at 6
    .
    7
    R.18 at 1. Although the motion refers to the courts of the United Kingdom, the
    attached documentation refers specifically to the courts of England and Wales.
    5
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    herself, her husband (the decedent Tore Myhra) and their daughter, through a
    travel agency called “1st4Cruising.”8 This agency is located in England.9 Over
    the course of the next several months, 1st4Cruising received five invoices from
    Royal Caribbean relating to the Myhras’ trip, which it forwarded to the Myhras.
    Each invoice noted that, for passages booked in the United Kingdom, the U.K.
    terms and conditions applied and could be accessed from a specified web address.
    In October, Royal Caribbean also mailed travel documents to 1st4Cruising to be
    forwarded to the Myhras. On the first page of those documents was a notice that
    the terms and conditions were binding on guests and could be located at the back
    of the brochure. The terms and conditions contained a provision defining Royal
    Caribbean’s “limit of liability” to be the limit imposed by the Athens
    Convention.10 The brochure also provided: “We both agree that any dispute,
    claim or other matter arising out of or in connection with your contract or your
    holiday with us will only be dealt with by the Courts of England and Wales.”11
    Finally, the brochure provided that English law is controlling. According to the
    8
    See R.18-1 at 2 (Marshall Decl.).
    9
    R.18-3 at 1 (Shah Decl.).
    10
    R.18-2 at 5.
    11
    
    Id.
    6
    Case: 10-15840       Date Filed: 09/21/2012   Page: 7 of 29
    declaration of a Royal Caribbean official that was submitted with the motion, the
    cruise contract that was attached to the Estate’s complaint applied only to another
    vessel, the Brilliance of the Seas,12 although the face of the document contains no
    reference to the ship or to other limits on its application.
    The Estate responded to the motion to dismiss by explaining that the only
    terms and conditions that it initially had been able to locate through the Royal
    Caribbean website were those requiring litigation in Florida. The Estate submitted
    a declaration from its attorney describing the manner in which the terms and
    conditions attached to the complaint were obtained. The attorney stated that, in
    January 2010 and again in February 2010, several months after the Myhras’ cruise,
    he had visited the Royal Caribbean website and had printed the terms and
    conditions. Furthermore, the Estate argued that, even if Royal Caribbean’s motion
    had identified the correct terms for the specific voyage at issue, those terms were
    unenforceable as against the public policy of the United States. Specifically, the
    Estate invited the court’s attention to 
    46 U.S.C. § 30509
    (a),13 which prohibits
    common carriers transporting passengers and making use of a port of the United
    States from contractually limiting liability for personal injury claims; the Athens
    12
    See R.18-1 at 4 (Marshall Decl.).
    13
    See infra pp. 17-18.
    7
    Case: 10-15840        Date Filed: 09/21/2012   Page: 8 of 29
    Convention, to which the United Kingdom was a signatory, would impose just
    such a limitation. According to the Estate, because the provision of the contract
    applying the Athens Convention would be void in the United States courts, the
    forum-selection clause, which would have the effect of enforcing the Athens
    Convention, also should be void.
    In reply, Royal Caribbean submitted a supplemental affidavit from its legal
    director. As an explanation as to why the terms were no longer displayed
    prominently on the website, she stated that the website itself had been “extensively
    modified” between the time of the Myhras’ cruise and their attorney’s website
    search.14 Royal Caribbean submitted that the forum-selection clause was
    presumptively valid under federal law and that none of the requirements for
    invalidating a clause were present in this case.
    The district court agreed with Royal Caribbean and dismissed the case. The
    court began by setting forth the rule that forum-selection clauses are
    presumptively valid and enforceable absent “a strong showing that enforcement
    would be unfair or unreasonable under the circumstances.”15 Turning to the facts
    before it, the court noted that the Myhras contended that the Royal Caribbean
    14
    R.28-1 at 2 (Marshall Supp. Decl.).
    15
    R.29 at 2-3 (internal quotation marks omitted).
    8
    Case: 10-15840       Date Filed: 09/21/2012   Page: 9 of 29
    website was unclear; however, they did not assert that they had not received in the
    mail the travel documentation that contained the correct terms and conditions.16
    Under these circumstances, the court concluded that the Estate had not
    demonstrated that the Myhras had agreed to the forum-selection clause in the
    contract “through fraud or overreaching,” nor had it shown that “the chosen law
    would deprive [the Estate] of a remedy.”17 Accordingly, the Estate had “failed to
    make the strong showing required” to void a presumptively valid forum-selection
    clause.18 With respect to the Estate’s principal argument regarding the application
    of the Athens Convention as a violation of the public policy of the United States,
    the court determined that it was “without merit since as a U.K[.] resident it is
    reasonable for Plaintiff to bring this action before the Courts of England.”19
    Moreover, the court noted that the “Plaintiff has not suggested that England is not
    a legally competent forum for her claim.”20 The court did not evaluate
    independently whether, under federal law, the limitation on liability contained in
    the Athens Convention, which the Estate maintained would have been enforceable
    16
    
    Id. at 5
    .
    17
    
    Id.
    18
    
    Id.
     (internal quotation marks omitted).
    19
    
    Id. at 6
    .
    20
    
    Id.
    9
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    in the contractually chosen forum, affected the enforceability of the
    forum-selection clause itself. Finding no impediment to enforcement of the
    clause, the district court dismissed the action.
    The Estate timely appealed.
    II
    DISCUSSION
    In this appeal, we must determine whether the forum-selection clause
    designating the courts of England and Wales as the appropriate venue for any
    litigation arising out the Myhras’ voyage is contrary to the public policy of the
    United States and therefore unenforceable in its courts. We treat a dismissal based
    on a forum-selection clause as a question of proper venue under Federal Rule of
    Civil Procedure 12(b)(3). Lipcon v. Underwriters at Lloyd’s, London, 
    148 F.3d 1285
    , 1290 (11th Cir. 1998). Although, as a general rule, we review a district
    court’s decision to dismiss under Rule 12(b)(3) with some measure of deference,
    we review this question de novo when it arises in the context of an international
    agreement. 
    Id. at 1290-91
    .21 Furthermore, although we take the facts of the
    21
    In Lipcon v. Underwriters at Lloyd’s, London, 
    148 F.3d 1285
     (11th Cir. 1998), we set
    forth our reasoning for modifying the usual standard of review of 12(b)(3) dismissals in this
    (continued...)
    10
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    complaint as true, we do so only “to the extent they are uncontroverted by
    defendant[’s] affidavits.” Home Ins. Co. v. Thomas Indus., Inc., 
    896 F.2d 1352
    ,
    1355 (11th Cir. 1990) (internal quotation marks omitted). When the parties submit
    conflicting affidavits, the court, in the absence of an evidentiary hearing, “is
    inclined to give greater weight to the plaintiff’s version of the jurisdictional facts
    and to construe such facts in the light most favorable to the plaintiff.” 
    Id.
     In sum,
    Rule 12(b)(3) is a somewhat unique context of dismissal in which we consciously
    look beyond the mere allegations of a complaint, and, although we continue to
    favor the plaintiff’s facts in the context of any actual evidentiary dispute, we do
    not view the allegations of the complaint as the exclusive basis for decision.22
    21
    (...continued)
    context:
    Not only do such decisions at times require interpretation of the provisions of a
    contract--determinations that we review de novo--but such decisions also, at least
    in the context of international agreements, require a complex analysis of
    fundamental fairness and public policy--determinations that are quintessentially
    legal. We therefore hold that the enforceability of forum-selection and
    choice-of-law provisions in international agreements are questions of law that we
    review de novo.
    Id. at 1290-91 (citations omitted).
    22
    5B Charles Alan Wright et al., Federal Practice and Procedure § 1352 (3d ed. 2004)
    (noting that, on a 12(b)(3) motion, “facts must be shown that will defeat the plaintiff’s assertion
    of venue,” and that “[a] district court may examine facts outside the complaint to determine
    whether its venue is proper” (emphasis added)); see also Doe 1 v. AOL LLC, 
    552 F.3d 1077
    ,
    1081 (9th Cir. 2009) (“[P]leadings need not be accepted as true, and facts outside the pleadings
    may be considered.”).
    11
    Case: 10-15840        Date Filed: 09/21/2012       Page: 12 of 29
    With that standard in mind, we now turn to the specifics of the case before
    us. The relevant portion of the particular forum clause reads as follows:
    Any dispute between us, which cannot be settled by agreement, may
    be referred to the Conciliation Service operated by the Passenger
    Shipping Association (P.S.A.). The Conciliation Service is free for
    you to use. It is not available where the claim solely or mainly
    concerns physical injury or illness or the consequences of such injury
    or illness. . . .
    If you do not wish to use the PSA’s Conciliation Service or the
    dispute is not resolved as a result of using the Service, you may go to
    Court. We both agree that any dispute, claim or other matter arising
    out of or in connection with your contract or your holiday with us will
    only be dealt with by the Courts of England and Wales. The contract
    between us is governed by English law.
    R.18-2 at 5 (emphasis added).
    The Estate asks us to invalidate the clause. Its principal contention is that
    the effect of the forum-selection clause is to impose a limitation on liability that is
    against the public policy of the United States. Further, even if the clause does not
    contravene public policy, the Estate maintains that the court should invalidate it
    nonetheless because it was not reasonably communicated to the Myhras. We
    address these arguments in turn.23
    23
    Although the Estate contended in the district court that the pleadings presented a
    genuine issue of fact as to which set of terms and conditions applied to their voyage, they do not
    press this argument on appeal. We take the Estate’s position at this time effectively to concede
    that Royal Caribbean has identified the applicable contract, but to maintain that its terms are
    unenforceable.
    12
    Case: 10-15840     Date Filed: 09/21/2012    Page: 13 of 29
    A.
    We begin by setting forth the principles that govern the enforcement of
    forum-selection clauses in the United States courts. The foundational authority is
    The Bremen v. Zapata Off-Shore Co., 
    407 U.S. 1
    , 
    92 S. Ct. 1907
     (1972). In The
    Bremen, the Court examined such a clause in a commercial shipping contract and
    held that it should be regarded as “prima facie valid” and should be enforced
    “absent a strong showing that it should be set aside.” 
    Id. at 10, 15
    , 
    92 S. Ct. at 1913, 1916
    . The burden is on the party resisting enforcement to “clearly show that
    enforcement would be unreasonable and unjust, or that the clause was invalid for
    such reasons as fraud or overreaching.” 
    Id. at 15
    , 
    92 S. Ct. at 1916
    . The Court
    also identified, however, specific reasons why a United States court would hold a
    contractual choice-of-forum clause unenforceable; chief among them was the
    possibility that “enforcement would contravene a strong public policy of the forum
    in which suit is brought, whether declared by statute or by judicial decision.” 
    Id.,
    92 S. Ct. at 1916
    . The Court acknowledged that some lower courts also had held
    that a forum-selection clause should not be enforced “if the chosen forum is
    seriously inconvenient for the trial of the action,” and maintained that such a
    consideration may be relevant to enforceability in some cases. 
    Id. at 16
    , 
    92 S. Ct. at 1916
     (emphasis in original). Nevertheless, it found no evidence in the record
    13
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    before it that any inconvenience was outside the contemplation of the contracting
    parties. See 
    id. at 17-18
    , 
    92 S. Ct. at 1917
    . The Court also noted that, under
    certain circumstances, “[t]he remoteness of the forum might suggest that the
    agreement was an adhesive one, or that the parties did not have the particular
    controversy in mind when they made their agreement; yet even there the party
    claiming should bear a heavy burden of proof.” 
    Id. at 17
    , 
    92 S. Ct. at 1917
    .
    Perceiving none of these impediments in this “freely negotiated international
    commercial transaction” to substantiate those concerns, the Court upheld the
    forum-selection clause. 
    Id.,
     
    92 S. Ct. at 1917
    .
    The Bremen confirmed a substantial change in the approach of United
    States courts. It made clear that the days when forum-selection clauses were
    considered null and void because they purported to “oust” a court of the authority
    given it by constitutional or statutory authority were no longer with us. 
    Id. at 9
    , 
    92 S. Ct. at 1913
     (internal quotation marks omitted). The Bremen recognized the
    reality that privately bargained-for forum-selection clauses were a necessary
    component of the expanded international commercial relationships of our time.
    “The expansion of American business and industry will hardly be encouraged if,
    notwithstanding solemn contracts, we insist on a parochial concept that all
    disputes must be resolved under our laws and in our courts.” 
    Id.,
     
    92 S. Ct. at
    14
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    1912.
    Nevertheless, The Bremen left for another day significant questions. Chief
    among those was whether its holding applied to cases in which the parties
    displayed a significant inequality of bargaining power, such as between a
    consumer and a company, as opposed to two sophisticated commercial entities. In
    Carnival Cruise Lines, Inc. v. Shute, 
    499 U.S. 585
    , 
    111 S. Ct. 1522
     (1991), the
    Supreme Court clarified, however, that the principles of The Bremen apply even to
    some decidedly unbalanced relationships, and, specifically, to contracts of passage
    on cruise ships.24 After Shute, it is clear that some contractual forum-selection
    clauses, even if not freely negotiated, are prima facie enforceable. The Court
    noted that there were significant advantages to the inclusion of a “reasonable”
    forum-selection clause in a routine commercial cruise ticket. 
    Id. at 593
    , 
    111 S. Ct. at 1527
    . Such a clause avoids litigation in multiple fora; it determines beforehand
    where disputes can be brought and therefore reduces the time and expense of
    litigation and promotes ease of judicial administration. All of these factors result
    in a lowering of overall consumer costs. See 
    id. at 593-94
    , 
    111 S. Ct. at 1528
    .
    24
    The Court was explicit in its acknowledgment of the factual differences between
    international commercial agreements and other agreements, of which the ticket purchase at issue
    was one: “Common sense dictates that a ticket of this kind will be a form contract the terms of
    which are not subject to negotiation, and that an individual purchasing the ticket will not have
    bargaining parity with the cruise line.” Carnival Cruise Lines, Inc. v. Shute, 
    499 U.S. 585
    , 593,
    
    111 S. Ct. 1522
    , 1527 (1991).
    15
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    The Court made very clear, however, that, although a party would continue to bear
    “the heavy burden of proof” established in The Bremen, courts remained free to
    examine these clauses for proof of a lack of “fundamental fairness,” including for
    the concerns identified in The Bremen such as fraud or overreaching, or a lack of
    notice to the party resisting enforcement. 
    Id. at 595
     (internal quotation marks
    omitted).
    The Court’s decision in Shute also makes clear that a routine contract for
    passage on a cruise ship also may be scrutinized to determine whether it violates a
    strong national public policy embodied in legislation or in a judicial decision.
    Indeed, in Shute, the Court was asked to examine whether the forum-selection
    clause at issue violated the public policy embodied in the statute at issue in the
    present case, 
    46 U.S.C. § 30509
    (a).25 Although the Court determined that there
    was no violation of public policy in Shute,26 the Court’s careful analysis of the
    situation leaves no doubt that The Bremen’s declaration that forum-selection
    25
    Prior to a renumbering of Title 46 in 2006, this section was located at 46 App. U.S.C.
    § 183c. We shall refer to it by its current section number, 
    46 U.S.C. § 30509
    (a), throughout the
    opinion for ease of reading, but we note that many of the precedents cited herein use its former
    numbering.
    26
    Specifically, the Court held that the clause at issue, which merely directed litigation to
    Florida, did not directly limit liability, nor did it foreclose a judicial determination of liability.
    As such, the clause did not violate the statute, nor did it implicate the principal concerns of
    Congress in enacting it. Shute, 
    499 U.S. at 595-97
    .
    16
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    clauses are to be scrutinized for a violation of public policy remains alive and well
    in the wake of Shute. Accordingly, as the district court recognized, the
    forum-selection clause at issue in this litigation is subject to judicial scrutiny to
    determine whether it violates the public policy embodied in the statute.
    B.
    The precise dispute here is whether the designation of the courts of England
    and Wales as the exclusive forum for adjudicating disputes violated the strong
    public policy of the United States such that the clause should not be enforced by
    United States courts. As we have just noted, the Estate contends that such a public
    policy is set forth in 
    46 U.S.C. § 30509
    , which reads, in pertinent part:
    (a) Prohibition.--
    (1) In general.--The owner, master, manager, or agent of a
    vessel transporting passengers between ports in the United
    States, or between a port in the United States and a port in a
    foreign country, may not include in a regulation or contract a
    provision limiting--
    (A) the liability of the owner, master, or agent for
    personal injury or death caused by the negligence or fault
    of the owner or the owner’s employees or agents; or
    (B) the right of a claimant for personal injury or death to
    a trial by court of competent jurisdiction.
    17
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    (2) Voidness.--A provision described in paragraph (1) is void.
    ....
    In Shute, the Supreme Court made clear that we are to discern the contours
    of the public policy embodied in the statute through the process of statutory
    interpretation. Indeed, the Court, by its own example, demonstrated that it was by
    reference to the plain wording of the statute and its legislative history that we can
    discern that public policy. Shute, 
    499 U.S. at 596
    , 
    111 S. Ct. 1528
    -29. With
    Shute as our guide, we turn now to our assessment of the forum-selection clause at
    issue in this litigation.
    We turn first to the language of the statute. In essence, the statute prevents,
    in pertinent part, a ship owner from placing, in the terms and conditions of a
    contract of passage or similar instrument, a limitation on liability for personal
    injury or death. On its face, therefore, the statute’s plain wording does not
    prohibit the use of a forum-selection clause.27 The forum-selection clause at issue
    in this case does not place a limitation of liability in the contract of passage.
    The Estate contends, nevertheless, that Royal Caribbean in effect
    accomplished a limitation on liability and damages by placing in the contract a
    27
    See Shute, 
    499 U.S. at 596
    , 111 S. Ct at 1529 (noting that the statute contains “no
    prohibition of a forum-selection clause”).
    18
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    stipulation that any suit must be brought in the courts of England and Wales.
    According to the Estate, when the United Kingdom ratified the Athens Convention
    and expressly incorporated the Convention into its law, it effected a limitation on
    liability.28 We therefore are presented with the question whether the use of a
    forum-selection clause that selects venue where domestic law, if applicable, would
    effect a limitation of liability should be considered within the ambit of the
    statutory prohibition, and, if so, whether such a prohibition constitutes a
    sufficiently strong public policy of the United States to bar enforcement of the
    clause.
    Several considerations militate against accepting the Estate’s view and
    against answering the question in the affirmative. The danger presented by a ship
    owner’s unilateral imposition of a limitation on liability is decidedly different
    from that posed by a valid choice-of-law clause. As the statute’s legislative
    history makes clear, Congress’s concern in enacting § 30509(a) was the unilateral
    imposition of bargaining power by a ship owner to limit its liability for its
    negligent acts. In Shute, the Supreme Court specifically noted that § 30509(a)
    “was enacted in response to passenger-ticket conditions purporting to limit the
    28
    See Merchant Shipping Act, 1995, c. 21, § 183 (U.K.) (“The provisions of the
    Convention relating to the Carriage of Passengers and their Luggage by Sea as set out in Part I of
    Schedule 6 . . . shall have the force of law in the United Kingdom.”).
    19
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    shipowner’s liability for negligence or to remove the issue of liability from the
    scrutiny of any court by means of a clause providing that ‘the question of liability
    and the measure of damages shall be determined by arbitration.’” 
    499 U.S. at 596
    ,
    
    111 S. Ct. at 1529
     (quoting S. Rep. No. 74-2061, at 6 (1936)); see also Safety of
    Life and Property at Sea: Hearings on H.R. 9969 before the House Committee on
    Merch. Marine and Fisheries, 74th Cong., 2d Sess., pt. 4, at 20, 36-37, 57,
    109-110, 119 (1936). The absence of any reference in the legislative history to a
    forum-selection clause might be dismissed as purely historical, given that such
    clauses were not employed with the same frequency at the time of the original
    passage of the statute. Nevertheless, Congress has revisited the statute after The
    Bremen and Shute has not seen fit to include choice-of-forum clauses within the
    statutory prohibition.29 Congress’s concern in enacting the legislation was to
    forbid the unilateral imposition of a limitation of liability by a ship owner without
    any recourse to judicial process. By contrast, a choice-of-forum clause merely
    directs the litigation to a particular forum, usually one with a significant
    connection with the incident or with the parties, for adjudication. It leaves it up to
    29
    The current version of § 30509, formerly codified at 46 App. U.S.C. § 183c, was
    enacted in 1936. It was amended to include subsection (b), relating to emotional distress, mental
    suffering and psychological injury, in 1996. See Coast Guard Authorization Act, Pub. L.
    104-324, § 1129(b), 
    110 Stat. 3901
    , 3984-85. It was renumbered in 2006, and the language was
    modified slightly without substantive change, for consistency throughout the title. See Act of
    Oct. 6, 2006, Pub. L. 109-304, § 6(c), 
    120 Stat. 1485
    , 1514-15.
    20
    Case: 10-15840        Date Filed: 09/21/2012        Page: 21 of 29
    that jurisdiction to determine the applicable substantive law to be applied to the
    dispute either through the application of its own choice-of-law rules or through its
    enforcement of a separate choice-of-law clause in the underlying contract. In
    either case, the judgment of the court exercising jurisdiction, not the simple fiat of
    the ship owner, determines the law to be applied to the case.
    The plaintiffs are quite correct in contending that, in many cases, a forum
    eventually will apply its own law or enforce the choice-of-law clause of the
    contract. In this case, for instance, a choice-of-law clause calls for the application
    of the Convention with its limitation on damages. Although we reach no
    conclusion on the likely course of litigation in the courts of England and Wales,
    the plaintiffs contend that those courts would apply the Convention, either as a
    provision of English law30 or through the enforcement of the choice-of-law
    clause.31 Nevertheless, such a decision would not be the decision of one of the
    30
    Athens Convention relating to the Carriage of Passengers and their Luggage by Sea art.
    2, Dec. 13, 1974, 1463 U.N.T.S. 19 (providing that the Convention applies to any carriage if,
    among other reasons, the ship flies the flag of or is registered in a State Party to the Convention,
    or if the contract of carriage was made in a State Party to the Convention); Merchant Shipping
    Act, 1995, c. 21, § 183 (U.K.) (“The provisions of the Convention relating to the Carriage of
    Passengers and their Luggage by Sea as set out in Part I of Schedule 6 . . . shall have the force of
    law in the United Kingdom.”).
    31
    See R.18-2 at 5 (“The provisions of . . . []The Athens Convention[] apply to your
    cruise . . . . This means you are not entitled to make any claim against us which is not expressly
    permitted by The Athens Convention or which is in excess of the limits provided by The Athens
    Convention.”).
    21
    Case: 10-15840       Date Filed: 09/21/2012       Page: 22 of 29
    parties, but of the courts of England and Wales. If, as is likely, those courts were
    to apply their own law with its limitation of liability, they, in all likelihood, would
    be proceeding along a path not that different from the course a United States court
    would follow. Indeed, it is clear that Congress understood that the usual rules of
    jurisdiction and choice of law would produce, in some instances, a limitation on
    liability: Assuming that the plaintiff was injured on the high seas, other provisions
    of federal law, specifically the Death on the High Seas Act, would have limited his
    recovery. See 
    46 U.S.C. § 30303
     (limiting liability to pecuniary losses).32
    Furthermore, it is not at all clear whether Congress would consider it
    appropriate to extend the scope of the statute to cover forum-selection clauses or,
    if it were to do so, how Congress would craft such a statute. We have noted above
    the very significant role that such clauses play in the maintenance of the present
    international legal order. They allow the courts of the United States to respect not
    only the rights and expressed preferences of nationals of other countries, but also
    to respect the ability of other national jurisdictions to adjudicate disputes.
    Accordingly, our continued recognition of these clauses, subject to the limitations
    the Court has identified, substantially affects the foreign relations of the United
    States. A prudential respect for the prerogatives of the political branches counsels
    32
    Death on the High Seas Act, ch. 111, 
    41 Stat. 537
    , 537-38 (Mar. 30, 1920).
    22
    Case: 10-15840       Date Filed: 09/21/2012       Page: 23 of 29
    that we not infer a statutory limitation on such devices absent an explicit exercise
    of congressional judgment. To prevent another sovereign from applying its
    substantive policy choices to a case involving its own nationals and its internal
    commercial relationships is a course that we should not undertake on our own.
    Under these circumstances, we think the appropriate course is to interpret the
    statute to its plain language unless Congress, by appropriate amendment, makes
    policy choices on the contours of choice-of-forum clauses that involve the
    Country’s international commercial relationships.33
    C.
    Finally, the Estate maintains that, even if § 30509 is no bar to the
    forum-selection clause, that clause nevertheless should be held unenforceable
    because it was achieved by overreaching.
    In determining whether there was fraud or overreaching in a
    non-negotiated forum-selection clause, we look to whether the clause
    was reasonably communicated to the consumer. A useful two-part
    test of “reasonable communicativeness” takes into account the
    clause’s physical characteristics and whether the plaintiffs had the
    33
    The Estate has identified no other public policy impediment to the application of this
    clause to the situation before us. The decedent and his family are British nationals who
    purchased passage on the ship from a British travel agent in Britain. The defendant company
    maintains offices in that country and regularly solicits business there. Cf. The Bremen, 
    407 U.S. at 17
    , 
    92 S. Ct. at 1917
     (“We are not here dealing with an agreement between two Americans to
    resolve their essentially local disputes in a remote alien forum.”).
    23
    Case: 10-15840    Date Filed: 09/21/2012      Page: 24 of 29
    ability to become meaningfully informed of the clause and to reject its
    terms.
    Krenkel v. Kerzner Int’l Hotels Ltd., 
    579 F.3d 1279
    , 1281 (11th Cir. 2009) (per
    curiam).
    Attached to Royal Caribbean’s motion to dismiss is a short section
    photocopied from an obviously lengthy booklet entitled “Royal Caribbean
    International, Worldwide Cruises, Second Edition 2009-2010.”34 A section
    entitled “Booking Conditions” begins on page 128, and sets forth, in very small,
    but legible, type, conditions applicable to every stage of the voyage from booking
    to actual travel.35 After sections relating to booking, travel to and from the ship,
    and various on-board concerns is a section entitled “Additional Information.”36
    This section includes a variety of information addressing a range of subjects. It
    also includes, in identical typeface to that of the entire Booking Conditions
    section, a number of sections related to Royal Caribbean’s liability under clear,
    plain-English headings: “What is your liability?”, “What is your limit of
    34
    R.18-2.
    35
    See id. at 2-4. Numbered paragraphs include such items, written in plain English, as
    “How will my holiday be confirmed?”, “Will the price change?”, “What are the passport and visa
    requirements for my holiday?” and “What about special diets?” Id.
    36
    Id. at 4-5.
    24
    Case: 10-15840       Date Filed: 09/21/2012   Page: 25 of 29
    liability?” and “If I have a complaint?”37 The last of these sections begins by
    walking the customer through the on-board complaint process before including the
    forum-selection language at issue here concerning unresolved disputes.
    According to the affidavits and attachments submitted by Royal Caribbean
    with its motion to dismiss, the Myhras’ booking agent received and forwarded to
    the Myhras five separate invoices for their October 2009 voyage. Each contained
    a notice directing the Myhras to the “UK terms and conditions” accessible at a
    specific web address, and, in each case, the notice was printed on the page of the
    invoice with the most important information: the reservation number, passenger
    names, dates of the voyage and costs.38 In addition to these repeated reminders
    that the terms and conditions of the current brochure were applicable to the
    booking, a fifty-odd page packet entitled “Royal Caribbean International Travel
    Documents” dated October 1, 2009,39 was forwarded to the Myhras by their
    booking agent. On the very first page of that packet documents was a single-page
    “Dear Guest(s)” letter, the close of which contained, in all capital letters a section
    labeled, “IMPORTANT NOTICE TO GUESTS,” specifically directing attention to
    37
    Id.
    38
    See R.18-3 at 8, 12, 16, 20, 24.
    39
    R.18-3 at 27.
    25
    Case: 10-15840       Date Filed: 09/21/2012       Page: 26 of 29
    the terms and conditions at the back of the brochure.40
    We turn now to the sufficiency, in physical characteristics and in
    communication to the plaintiffs, of this clause. In Wallis v. Princess Cruises, Inc.,
    
    306 F.3d 827
    , 836 (9th Cir. 2002), the Ninth Circuit reviewed a similar provision
    in a ticket contract; it was printed in type 1/16th of an inch high and “buried six
    sentences into [a] paragraph.” It also was labeled clearly, however, and was
    contained on one of several pages marked “PASSAGE CONTRACT” at the top.
    
    Id.
     (internal quotation marks omitted). Further, each passenger received a ticket
    packet, and at the bottom of several pages was a section labeled “IMPORTANT
    NOTICE,” which, also in 1/16th of an inch type, directed passengers to the
    contract terms and specifically to a number of paragraphs “affect[ing] . . . legal
    rights,” including the paragraph at issue. 
    Id. at 830
     (capitalization modified)
    (internal quotation marks omitted). The Ninth Circuit held that, as a matter of
    physical presentation, the clause was reasonably communicated. Similarly, in
    Spataro v. Kloster Cruise, Ltd., 
    894 F.2d 44
     (2d Cir. 1990) (per curiam), the
    40
    
    Id.
     The Estate’s response to the motion to dismiss in the district court contends that
    “Mrs. Myhra does not recall reviewing or being directed to review” the relevant sections of the
    brochure. R.22 at 2. We do not understand her to contend that the documents were not sent to
    her or that she did not receive them, although she does dispute whether there is any evidence in
    the record to that effect. These are not competing allegations creating a question of fact that
    cannot be resolved on a motion to dismiss for improper venue. They are, instead, separate pieces
    of a consistent narrative.
    26
    Case: 10-15840     Date Filed: 09/21/2012   Page: 27 of 29
    Second Circuit held that a clause was reasonably communicated when it was
    included in small type on page seven of an eight-page cruise ticket. In Spataro, as
    here, there was a notice to passengers to read the applicable terms and conditions,
    and that notice was contained on “the page that passengers would be most likely to
    read, the page containing the information most relevant to passengers, such as the
    fare and the date of departure.” 
    Id. at 46
    .
    With Wallis and Spataro as our guide, we conclude that the physical
    characteristics of the warning in this case were sufficient to reasonably
    communicate the forum-selection clause to the Myhras. The term is printed in a
    typeface and included within a section similar to that which at least two other
    federal appellate courts have approved. Although the term appears 131 pages into
    the Royal Caribbean brochure, the terms and conditions section itself, of which the
    clause is a part, appears to be only four pages, and it would be inaccurate to
    characterize this term as somehow “buried” within that section; it can be found
    under a clear heading, surrounded by related headings, and it appears in identical
    typeface and size to all of the other terms and conditions.
    With respect to whether the Myhras “had the ability to become meaningfully
    informed of the clause and to reject its terms,” Krenkel, 
    579 F.3d at 1281
    , we
    similarly find no difficulty here. On five separate occasions, invoices were sent to
    27
    Case: 10-15840        Date Filed: 09/21/2012       Page: 28 of 29
    the Myhras containing a notice about the binding terms and conditions and
    directing the Myhras to where those terms and conditions could be found. On an
    additional occasion, a similar notice was placed under an all-capital headline on
    the very first page of a large travel packet, ahead of virtually all other information
    provided about the cruise, again directing the Myhras’ attention to the terms and
    conditions. Furthermore, the term is clear on its face, directing litigation
    unambiguously to the courts of England and Wales.41 In addition, the fact that the
    clause was included under a plain heading regarding the process for handling all
    manner of “complaints” suggests that it was written to be understood by the
    average passenger.42
    Under these circumstances, we conclude that the terms were sufficiently
    communicated to the Myhras to preclude any claim that they were achieved by
    overreaching on the part of Royal Caribbean.
    41
    Cf. Wallis v. Princess Cruises, Inc., 
    306 F.3d 827
    , 836-37 (9th Cir. 2002) (holding that
    a limitation on liability had not been reasonably communicated to the passengers by way of a
    blanket reference to the applicability of the Athens Convention as opposed to a more precise
    statement of the applicable monetary limit).
    42
    We note that whether the Myhras chose to avail themselves of the notices and to read
    the terms and conditions is not relevant to the reasonable communicativeness inquiry. See
    Krenkel v. Kerzner Int’l Hotels Ltd., 
    579 F.3d 1279
    , 1282 (11th Cir. 2009) (per curiam) (noting
    that, had the plaintiffs read the terms as the document directed them to do, their
    misapprehensions about its applicability would have been resolved).
    28
    Case: 10-15840     Date Filed: 09/21/2012   Page: 29 of 29
    Conclusion
    Plaintiffs seeking to invalidate forum-selection clauses in contracts have a
    heavy burden to demonstrate unenforceability. In the present case, the Estate
    cannot succeed with the arguments it has put forth. We hold that 
    46 U.S.C. § 30509
    (a) does not bar a ship owner from including a forum-selection clause in a
    passage contract, even if the chosen forum might apply substantive law that would
    impose a limitation on liability. We further hold that, under the particular
    circumstances set forth in the record before us, the forum-selection clause was
    reasonably communicated to the Myhras and, therefore, cannot be invalidated as
    having been achieved by overreaching on the part of Royal Caribbean. We
    therefore affirm the judgment of the district court dismissing the case.
    AFFIRMED.
    29