Maternally Yours, Inc. v. Your Maternity Shop, Inc. ( 1956 )

WATERMAN, Circuit Judge.

This action involves a claim of trademark infringement under the Lanham Act, 15 U.S.C.A. § 1051 et seq., and a claim of unfair competition presumably governed by the law of New York.¹ Jurisdiction over the trade-mark infringement claim rests on 15 U.S.C.A. § 1121 and 28 U.S.C.A. § 1338(a), while jurisdiction over the related unfair competition claim is based on 28 U.S.C.A. § 1338 (b), if not also on the Lanham Act.²

Plaintiff, Maternally Yours, Inc., is a New York corporation engaged in the retail merchandising of maternity apparel in the New York metropolitan area. A predecessor partnership commenced doing business under the name “Maternally Yours” in Bronx, N. Y., in October, 1945. The partnership filed an application for registration of the trade-mark “Maternally Yours” in December, 1945, and this trade-mark was duly registered in plaintiff’s name in May, 1949. The idea of a specialized retail shop selling only maternity wear was new — “Maternally Yours” was one of the first shops of its kind in the New York area, if not in the country. Business prospered from the outset, and new stores were added. By 1954 plaintiff operated ten stores in the New York metropolitan area under the name “Maternally Yours.”

Defendant, Your Maternity Shop, Inc., opened a maternity wear store in New Rochelle, N. Y., in September, 1946, under the name “Your Maternity Shop.” In October, 1946, plaintiff served formal notice of infringement on defendant at its New Rochelle store, but defendant continued to operate under the name “Your Maternity Shop.” In November, 1946, defendant opened a store within two blocks of plaintiff’s Bronx store, and in subsequent years defendant continued to expand its business. Telephone listings were made under “Maternity Shop Your” as well as “Your Maternity Shop.” In 1954 defendant was operating five maternity wear stores under the name “Your Maternity Shop.” Four of these stores were located in the New York metropolitan area and the fifth in Philadelphia, Pa.

Plaintiff brought this action to enjoin defendant from infringing plaintiff’s alleged common-law trade-mark from 1945 to the present and from infringing plaintiff’s registered mark subsequent to its registration in 1949, and for an accounting for damages and profits resulting from the alleged infringements. The trial judge found in favor of the plaintiff on both the trade-mark infringement and unfair competition claims, and issued a decree enjoining defendant from using the name “Your Maternity Shop” in connection with the sale or advertising of maternity apparel, and ordering an accounting for damages and profits by a special master.

Defendant contends that plaintiff’s registration is void because plaintiff’s application falsely stated that “The trade-mark has been continuously used and applied [to Maternity Apparel consisting of dresses, slips, bloomers, toppers, lounging robes, housecoats, girdles, brassieres, nightgowns] in applicant’s business since Nov. 27, 1945.” The only evidence of any use of the trade-mark “Maternally Yours” prior to the filing of this application in December, 1945, concerned the sale and mailing of a maternity “jumper” to a customer in Newark, N. J. Defendant contends that this sale was an intrastate sale, completed by over-the-counter delivery, but the trial judge apparently believed the testimony that the sale had been consummated by an interstate mail delivery. A single instance of interstate use, when the accompanying circumstances indicate an intent to continue the use, has been held sufficient to justify registration of a trademark. Worden v. Cannaliato, 1923, 52 App.D.C. 254, 285 F. 988, 990; Montgomery Ward & Co. v. Sears, Roebuck & Co., 1931, 49 F.2d 842, 18 C.C.P.A., Patents, 1386. Moreover, the mere fact of plaintiff’s registration created a strong presumption of validity, which defendant did not rebut. See 15 U.S.C.A. §§ 1057(b), 1115(b); Pastificio Spiga Societa Per Azioni v. De Martini Macaroni, 2 Cir., 1952, 200 F.2d 325.

Defendant also contends that plaintiff’s registration is invalid because of the prior registration of the trademark “Maternelle” by DuBarry Frock Corporation. The Patent Office declined to register plaintiff’s mark from the time of application in 1945 until May, 1949, because of the similarity between “Maternelle” and “Maternally Yours.” In 1949, however, the Patent Office determined that “Maternelle” had been abandoned and registered plaintiff’s mark. Defendant argues that this determination was based entirely upon the failure of the successor of DuBarry Frock Corporation to obtain and record a written assignment of the trade-mark. Whether this view is correct or not as a matter of fact is not determinative, since defendant has completely failed to prove fraud on the part of the plaintiff or other facts which would overcome the statutory presumption of validity of plaintiff’s registration as well as the prima facie correctness of Patent Office proceedings.

Plaintiff’s right to injunctive relief under the Lanham Act, 15 U.S.C.A. § 1114(1), depends upon a determination that the defendant’s use of “Your Maternity Shop” in connection with the sale and advertising of maternity apparel “ * * * is likely to cause confusion or mistake or to deceive purchasers as to the source of origin of such goods * * It is not necessary to show actual cases of deception or confusion, Admiral Corp. v. Penco, Inc., 2 Cir., 1953, 203 F.2d 517, 520; LaTouraine Coffee Co. v. Lorraine Coffee Co., 2 Cir., 1946, 157 F.2d 115, since the test is the likelihood that an appreciable number of ordinarily prudent purchasers will be confused. G. B. Kent & Sons, Limited v. P. Lorillard Co., D.C.S.D.N.Y., 1953, 114 F.Supp. 621, 626, affirmed per curiam 2 Cir., 210 F.2d 953; Miles Shoes, Inc., v. R. H. Macy & Co., 2 Cir., 1952, 199 F.2d 602; Eastern Wine Corporation v. Winslow-Warren, Ltd., 2 Cir., 1943, 137 F.2d 955, 960, certiorari denied 1943, 320 U.S. 758, 64 S.Ct. 65, 88 L.Ed. 452; United Drug Co. v. Obear-Nester Glass Co., 8 Cir., 1940, 111 F.2d 997, 999, certiorari denied 311 U.S. 665, 61 S.Ct. 22, 85 L.Ed. 427.

The trial judge found that “Defendant’s use of the trade-mark ‘Your Maternity Shop’ was misleading, caused confusion, and did divert trade from plaintiff” and that “Defendant, with knowledge of plaintiff’s trade-mark, adopted the trade name ‘Your Maternity Shop’ and located its store in Bronx County within two blocks of plaintiff’s store, imitated plaintiff’s format and slanted script in its advertising, used similar packing boxes, and adopted confusing telephone listings, all with the obvious intention of misleading the public and diverting trade from the plaintiff.” We think that the result reached was correct, although we would place less emphasis upon the subjective intent of the alleged infringer. An intent on the part of an alleged infringer to palm off his products as those of another is, of course, a relevant factor in determining the likelihood of consumer confusion.³ Best & Co. v. Miller, 2 Cir., 1948, 167 F.2d 374, 377; L. E. Waterman Co. v. Gordon, 2 Cir., 1934, 72 F.2d 272, 273; and see Hyde Park Clothes, Inc., v. Hyde Park Fashions, Inc., 2 Cir., 1953, 204 F.2d 223, 226 et seq. But it is only one of the factors which should be carefully weighed, such as the degree of similarity between the trade-marks in appearance and suggestion, the strength of the plaintiff’s mark, the area and manner of concurrent use, and the degree of care likely to be exercised by purchasers. See Restatement of Torts § 729.

In this case the similarity of the names is not so marked as to itself create the probability that reasonably prudent consumers would be confused. But when the relatively circumscribed area of concurrent use (the New York metropolitan area), the narrow specialty market within that area to which the concurrent use was largely confined (retail maternity apparel shops), the close proximity of many of the stores, the novelty of plaintiff’s trade-mark, and the seemingly studied imitation by defendant of plaintiff’s signs, labels, boxes, advertising slogans, and telephone listings, all are taken into account, the likelihood of confusion is adequately established. Evidence of actual confusion bolsters this conclusion; one consumer testified to being confused; there was evidence that telephone information operators confused the names on a substantia] portion of calls for information; and there was evidence that numerous mail and packages had been mis-addressed or mis-delivered. Thus we conclude that defendant infringed plaintiff’s registered trade-mark “Maternally Yours” subsequent to its registration in May, 1949.

Unfair Competition

Defendant contends that the district court had no jurisdiction over the unfair competition claim because it originated prior to the registration of plaintiff’s trade-mark in 1949. 28 U.S.C.A. § 1338(b) confers jurisdiction of “a claim of unfair competition when joined with a substantial and related claim under the copyright, patent or trade-mark laws.” [Emphasis added.] We think that the trade-mark infringement claim in this case is a substantial and related claim, and hence the district court had jurisdiction over the unfair competition claim despite the fact that it originated prior to the trade-mark registration. The purpose of § 1338(b) as stated by the Reviser was “to avoid ‘piecemeal’ litigation to enforce common-law and statutory copyright, patent, and trade-mark rights by specifically permitting such enforcement in a single civil action in the district court.” Reviser’s Notes to 28 U.S. C.A. § 1338(b), 1948 Revision of Judicial Code. This purpose would be frustrated were we to accept defendant’s contention that the two claims must have exact chronological correspondence and identity.

Prior to the enactment of 28 U.S.C. § 1338(b), this Circuit took a narrow and restrictive view of the pendent jurisdiction of federal district courts over non-federal claims joined with substantial federal claims. Zalkind v. Scheinman, 2 Cir., 1943, 139 F.2d 895, certiorari denied 322 U.S. 738, 64 S.Ct. 1055, 88 L.Ed. 1572; Treasure Imports v. Henry Amdur & Sons, 2 Cir., 1942, 127 F.2d 3; Musher Foundation v. Alba Trading Co., 2 Cir., 1942, 127 F.2d 9. Virtual identity of proof of the federal and non-federal claim was required. This view persisted even after the doctrine of Hurn v. Oursler, 1933, 289 U.S. 238, 53 S.Ct. 586, 77 L.Ed. 1148, was included in the 1948 Judicial Code as 28 U.S.C.A. § 1338(b). See Kleinman v. Betty Dain Creations, 2 Cir., 1951, 189 F.2d 546. However, in Telechron, Inc., v. Parissi, 2 Cir., 1952, 197 F.2d 757, it was stated that Schreyer v. Casco Products Corp., 2 Cir., 1951, 190 F.2d 921, certiorari denied 342 U.S. 913, 72 S.Ct. 360, 96 L.Ed. 683, had overruled the Kleinman case, supra. Thus we are now committed to a broader view of pendent jurisdiction, at least in those cases involving a substantial federal question under the patent, copyright or trade-mark laws within 28 U.S.C.A. § 1338(b).⁴ Even under our somewhat restricted view of pendent jurisdiction prior to the enactment of 28 U.S.C.A. § 1338(b), we were careful to point out, after reviewing all the decisions in this Circuit, that “[t]he crucial factor is not * * * any mere difference in time.” Zalkind v. Scheinman, supra, 139 F.2d at page 902.

In this case the claim of unfair competition originated in September, 1946, when defendant opened its New Rochelle store. Plaintiff’s trade-mark was registered in May, 1949, and it is from that time that its federal claim of trade-mark infringement dates. Subsequent to May, 1949, the continuing operation of defendant under the names “Your Maternity Shop” and “Maternity Shop Your” is the basis of both the trade-mark infringement and unfair competition claims. The close relation of the two claims is demonstrated by this considerable overlap in their factual basis and by the additional fact that nearly all the evidence received at the trial, other than that concerned with plaintiff’s application and registration of “Maternally Yours” was relevant to both claims. Under the circumstances, the district court was not without jurisdiction.⁵

Turning to the merits of the unfair competition claim, defendant contends that plaintiff did not acquire a common-law trade-mark and that, even if so, such trade-mark was not infringed by its use of “Your Maternity Shop.” This contention is governed by much the same considerations as the trademark infringement claim previously discussed. We agree with the trial judge that plaintiff’s chosen name was arbitrary and fanciful rather than descriptive, even though it suggested to some extent the line of business. But even if this were not so, plaintiff’s name would be entitled to protection if it had acquired a secondary meaning by the time of defendant’s entry. Plaintiff was one of the first to enter a narrow and specialized field; it spent a substantial amount on advertising and promoting its name and mark; and its marked success and rapid expansion into an interstate chain of three stores had produced widespread and unusual recognition of its name and operation in the national press by the time defendant entered the field in September, 1946, under the name “Your Maternity Shop.” We think that these circumstances indicate that plaintiff’s name and mark had acquired a secondary meaning by the time of defendant’s entry. The applicable New York law, which is discussed at considerable length in Artype, Incorporated v. Zappulla, 2 Cir., 1956, 228 F.2d 695, provides extensive protection for common-law trade-marks even when no secondary meaning has been established.

Defendant’s final group of contentions relate to the relief granted by the trial judge. We think these contentions are without merit, and that the relief granted is adapted to the general equities of the situation. While we have held that an accounting of damages and profits should not be the invariable result of a finding of infringement, Admiral Corp. v. Penco, Inc., 2 Cir., 1953, 203 F.2d 517, where findings of confusion and “palming off” are supported by the record, an accounting is justified. Mishawaka Rubber & Woolen Mfg. Co. v. S. S. Kresge Co., 1942, 316 U. S. 203, 62 S.Ct. 1022, 86 L.Ed. 1381; Century Distilling Co. v. Continental Distilling Corp., 3 Cir., 1953, 205 F.2d 140. The assessment of damages and profits, of course, must be in accordance with statutory provisions and long-settled equitable principles. See 15 U.S.C.A. § 1117.

Defendant also objects to the inclusion in the interlocutory decree of a provision awarding counsel fees to the plaintiff. It is now settled that counsel fees may be awarded to the successful litigant in trade-mark infringement cases where there is a finding of fraud. Keller Products, Inc., v. Rubber Linings Corp., 7 Cir., 1954, 213 F.2d 382; Century Distilling Co. v. Continental Distilling Corp., supra; Admiral Corp v. Penco, Inc., supra; Aladdin Mfg. Co. v. Mantle Lamp Co., 7 Cir., 1941, 116 F.2d 708; General Motors Corp. v. Circulators & Devices Mfg. Corp., D.C.S.D.N.Y. 1946, 67 F.Supp. 745. Gold Dust Corp. v. Hoffenberg, 2 Cir., 1937, 87 F.2d 451, which is to the contrary, would appear to have been overruled sub silentio by Admiral Corp. v. Penco, Inc., supra.

Finally, defendant contends that its New Rochelle and Philadelphia stores should not be included in the accounting, the New Rochelle store because it was established prior to the formal notice of infringement, and the Philadelphia store because plaintiff does not have a competing store in the Philadelphia area. However, the trial judge found that defendant adopted its trade-name with knowledge of plaintiff’s trademark; and an infringer must account for profits even in areas where he does not directly compete with the trade-mark owner. Blue Bell Co. v. Frontier Refining Co., 10 Cir., 1954, 213 F.2d 354; Dad’s Root Beer Co. v. Doc’s Beverages, Inc., 2 Cir., 1951, 193 F.2d 77.

The decree is affirmed.

1 . Prior to Erie R. Co. v. Tompkins, 1938, 304 U.S. 64, 58 S.Ct. 817, 82 L.Ed. 1188, federal judge-made law was considered to control the determination of the issues of both trade-mark infringement and unfair competition in cases brought in the federal courts. The prevailing view subsequent to Erie has been that federal law governed infringement of federally-registered trade-marks, while state law governed common-law unfair competition. See, e. g., Pecheur Lozenge Co., Inc., v. National Candy Co., Inc., 1942, 315 U.S. 666, 62 S.Ct. 853, 86 L.Ed. 1103; Radio Shack Corp. v. Radio Shack, 7 Cir., 1950, 180 F.2d 200; Food Fair Stores v. Food Fair, 1 Cir., 1949, 177 F.2d 177; Campbell Soup Co. v. Armour & Co., 3 Cir., 1949, 175 F.2d 795; Jewel Tea Co. v. Kraus, 7 Cir., 1950, 187 F.2d 278, 282; Grocers Baking Co. v. Sigler, 6 Cir., 1942, 132 F.2d 498; Time, Inc., v. Viobin Corp., 7 Cir., 1942, 128 F.2d 860; Time, Inc., v. Life Television Corp., D.C.D.Minn.1954, 123 F.Supp. 470; National Fruit Product Co. v. Dwinell-Wright Co., D.C.D.Mass.1942, 47 F.Supp. 499, 503-504, affirmed 1 Cir., 1944, 140 F.2d 618. The practice in this Circuit, until very recently, has been to ignore the usually-theoretical question of what law governs and to draw precedents from both federal and and state (usually New York) courts. See, e. g., Swanson Mfg. Co. v. Feinberg-Henry Mfg. Co., 2 Cir., 1944, 147 F.2d 500, where we relied on this indeterminate general law even though the lower court had discussed the question.

The Ninth Circuit has held that § 44 of the Lanham Act, 15 U.S.C.A. § 1126, enacted by Congress in 1946, created a substantive federal law of unfair competition wherever interstate commerce is involved; and that federal district courts have federal-question jurisdiction over all claims of unfair competition by those engaged in interstate commerce, even though the infringing acts are not themselves in interstate commerce. Stauffer v. Exley, 9 Cir., 1950, 184 F.2d 962; Pagliero v. Wallace China Co., 9 Cir., 1952, 198 F.2d 339. In American Auto. Ass’n v. Spiegel, 2 Cir., 1953, 205 F.2d 771, we rejected the view that the Lanham Act brought all claims of unfair competition by those engaged in interstate commerce within the federal-question jurisdiction of federal district courts. Since we held in that case that the district court did not have jurisdiction, we did not reach the corollary question of whether state or federal law governs a claim for unfair competition. However, in Artype, Incorporated, v. Zappulla, 2 Cir., 1956, 228 F.2d 695, it was clearly indicated that state law governed a claim for unfair competition brought in a federal court. It is true that federal jurisdiction in the Artype case, supra, was rested by the court on diversity of citizenship rather than on the pendent jurisdiction of federal courts over a common-law claim when combined with a substantial and related federal claim. See, with respect to the doctrine of pendent jurisdiction, Hum v. Oursler, 1933, 289 U.S. 238, 53 S.Ct. 586, 77 L.Ed. 1148, the holding of which is now codified as to patents, trade-marks, and copyrights in 28 U.S.C.A. § 1338(b). But despite repeated statements implying the contrary, it is the source of the right sued upon, and not the ground on which federal jurisdiction over the case is founded, which determines the governing law. See, Hart & Weehsler, The Federal Courts and the Federal System (1953) 690-700. Thus, the Erie doctrine applies, whatever the ground for federal jurisdiction, to any issue or claim which has its source in state law. See, e. g., Rothenberg v. H. Rothstein & Sons, 3 Cir., 1950, 183 F.2d 524, 21 A.L.R.2d 832. Cf. Wichita Royalty Co. v. City National Bank, 1939, 306 U.S. 103, 107, 59 S.Ct. 420, 83 L.Ed. 515. Likewise, the Erie doctrine is inapplicable to claims or issues created and governed by federal law, even if the jurisdiction of the federal court rests on diversity of citizenship. See, e. g., Sola Electric Co. v. Jefferson Electric Co., 1942, 317 U.S. 173, 176, 63 S.Ct. 172, 87 L.Ed. 165; Pope & Talbot v. Hawn, 1953, 346 U.S. 406, 74 S.Ct. 202, 98 L.Ed. 143; cf. Prudence Realization Corp. v. Geist, 1942, 316 U.S. 89, 95, 62 S.Ct. 978, 86 L.Ed. 1293. Therefore, this court’s holding in the Spiegel case, supra, when viewed in conjunction with Artype, Incorporated v. Zappulla, supra, would appear to require the application of state law to unfair competition claims, whether or not combined with a trade-mark infringement claim under federal law.

Decision of these questions, however, is unnecessary for the disposition of this case, and they are raised only to indicate that we are conscious of their existence. For the purpose of decision in this case we will assume that state law governs a claim for unfair competition, leaving to the future questions concerning the scope of the Spiegel case, supra, and its continuing validity, as well as the other related matters discussed by Judge Clark in his concurring opinion.

2 . See note 5, infra.

3 . Evidence of the alleged infringer’s intent to cause confusion, though not essential to a trade-mark or unfair competition action is relevant as an opinion by one familiar with market conditions, the alleged infringer himself, that there is likelihood of confusion. See, Triangle Publications, Inc., v. Rohrlich, 2 Cir., 1948, 167 F.2d 969; Restatement, Torts § 729, comment f (1938).

4 . To the extent that Strey v. Devine’s, Inc., 7 Cir., 1953, 217 F.2d 187, holds to the contrary, we disagree with the holding in that case.

5 . Judge Clark suggests that Section 43(a) of the Lanham Act, 15 U.S.C.A. § 1125 (a), provides an additional basis for federal jurisdiction over the greater portion of the unfair competition phase of this case, and one that would lead to the application of federal law. Since the plaintiff has never asserted any claim under § 43(a), and since the result is unaffected whether federal or state law is applied, we think it unnecessary, having sustained federal jurisdiction on one ground, to determine here whether such jurisdiction could be based on other grounds.