In Re: LifeUSA Holding, Inc. ( 2001 )


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  •                                                                                                                            Opinions of the United
    2001 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    3-5-2001
    In Re: LifeUSA Holding, Inc.
    Precedential or Non-Precedential:
    Docket 00-1775
    Follow this and additional works at: http://digitalcommons.law.villanova.edu/thirdcircuit_2001
    Recommended Citation
    "In Re: LifeUSA Holding, Inc." (2001). 2001 Decisions. Paper 39.
    http://digitalcommons.law.villanova.edu/thirdcircuit_2001/39
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    Filed March 5, 2001
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 00-1775
    IN RE: LIFEUSA HOLDING INC.,
    LifeUSA Holding, Inc.,
    Appellant
    On Appeal from the United States District Court
    for the Eastern District of Pennsylvania
    (D.C. Civ. No. 97-cv-07827)
    District Judge: Honorable J. Curtis Joyner
    Argued: Thursday, December 14, 2000
    Before: SCIRICA, FUENTES and GARTH,
    Circuit Judges
    (Filed: March 5, 2001)
    James F. Jorden (Argued)
    Waldemar J. Pflepsen, Jr.
    Paul A. Fischer
    Richard Karpinski
    Stephen H. Goldberg
    Jorden Burt Boros Cicchetti
    Berenson & Johnson LLP
    1025 Thomas Jefferson Street, N.W .
    Suite 400 East
    Washington, D.C. 20007
    William T. Hangley
    Michael Lieberman
    Hangley Aronchick
    Segal & Pudlin
    One Logan Square - 27th Floor
    Philadelphia, PA 19103
    Attorneys for Appellant
    John M. Elliott
    Thomas J. Elliott
    Henry F. Siedzikowski (Argued)
    Mark A. Kearney
    Timothy T. Myers
    Brian J. McCormick
    Elliott Reihner Siedzikowski
    & Egan, P.C.
    925 Harvest Drive
    P.O. Box 3010
    Blue Bell, PA 19422
    Attorney for Appellees
    Evan M. Tager
    Mayer, Brown & Platt
    1909 K Street, N.W.
    Washington, D.C. 20006
    Victoria E. Fimea
    American Council of Life Insurers
    1001 Pennsylvania Avenue, N.W.
    Washington, D.C. 20004-2599
    Attorneys for Amicus-Appellant
    American Council of Life Insurers
    2
    OPINION OF THE COURT
    GARTH, Circuit Judge:
    LifeUSA appeals the January 13, 2000 order (filed
    January 19, 2000) of the District Court which certified a
    class of plaintiffs who had purchased LifeUSA
    "Accumulator" annuity policies between August 1, 1989 to
    the present. In its order certifying a class, the District
    Court focused entirely on the alleged pr e-sale
    misrepresentations of LifeUSA agents in the marketing,
    advertising, and sales of the Accumulator, stating ". . . that
    the gravamen of plaintiffs' claims is that Defendant's sales
    techniques and advertising constituted an allegedly
    fraudulent scheme." (A-16). The District Court's focus was
    not on the alleged post-sale misr epresentations contained in
    quarterly statements issued to purchasers of the
    Accumulator.
    This emphasis on the pre-sale marketing of the
    Accumulator is not surprising, considering the allegations
    of the plaintiffs' Complaint. However, on appeal for the first
    time, we learned that the plaintiffs' claims were not and are
    not based upon the sales presentations made by each of
    LifeUSA's agents. Rather, the plaintif fs have since shifted
    their emphasis from pre-sale fraud and misconduct in
    connection with the sale and marketing of the annuities, to
    post-sale fraud and misconduct: "The gravamen of this case
    is the nondisclosure of the real inter est rate in every
    uniform annuity and identical quarterly statement."
    Appellees' Br., at 20.
    Because the plaintiffs have alleged no br each of contract
    claim in their Complaint and because their claims ar e no
    longer based on the sales presentations -- the predicate of
    the District Court's class certification -- but are rather
    centered on the interest rates reported in post-sale
    quarterly statements and because the requir ements of
    Federal Rule of Civil Procedure 23(a) and (b) have not been
    met, we will vacate the District Court's class certification,
    which resulted from facts, allegations, and a theory
    3
    differing materially from the facts, allegations, and theory
    presented to us on appeal.
    We will, however, remand to the District Court to give
    that Court an opportunity to consider, together with the
    other issues identified in its summary judgment opinion,1 if
    the present interest rate and real interest theory of the
    plaintiffs as explicated in their briefs on appeal and at oral
    argument warrant relief and if so, class certification. On
    remand, if a class meets class certification standards and
    is then certified, the District Court must also ascertain
    whether it may exercise jurisdiction over all class plaintiffs
    consistent with this Court's ruling in Meritcar e, Inc. v. St.
    Paul Mercury Ins. Co., 
    166 F.3d 214
    (3d Cir. 1999), and
    whether jurisdiction pursuant to the Employee Retir ement
    Income Security Act of 1974 ("ERISA"), 29 U.S.C. SS 1001-
    1461, is available.
    I
    Plaintiffs/appellees represent a class of persons
    who purchased "Accumulator" annuities fr om
    defendant/appellant LifeUSA Holding, Inc. ("LifeUSA"). The
    Accumulator is a two-tiered deferred annuity contract,2
    whereby upon the deposit of the purchaser's premiums, a
    one-time bonus is paid on the amount deposited and
    interest is then credited to that incr eased amount.
    _________________________________________________________________
    1. See Benevento v. LifeUSA Holding, Inc., 
    61 F. Supp. 2d 407
    (E.D. Pa.
    1999). The District Court's denial of summary judgment does not bear
    on Rule 23 class certification. It does not implicate Rule 23(a)
    requirements of numerosity, commonality, typicality, and adequacy of
    representation, nor the predominance and superiority requirements of
    Rule 23(b)(3). See Fed. R. Civ. P. 23(a), (b)(3), and see note 11, infra.
    2. An annuity is a savings instrument which accumulates sufficient
    funds to pay a fixed income to the annuitant for a definite period of time
    or for the annuitant's lifetime. It receives interest on a tax-deferred
    basis.
    A two-tiered annuity has two fund balances and two different credited
    interest rates. A higher interest rate is credited on accumulated sums
    used to purchase an annuity payout option, with a lower rate credited
    on funds payable upon lump sum surrender of the contract.
    4
    The Contract Provisions
    The Accumulator is a two-tiered annuity because it
    contains both an "Annuitization Value" and a "Cash Value."
    The Annuitization Value is the amount paid to the owner if
    the funds deposited are held under the contract for at least
    one year and annuitized over at least five years. The
    contract provides that the owner "will r eceive the
    Annuitization Value if the policy has been in force for at
    least one year and the proceeds are paid in a settlement
    extending over at least five years." (A-510). The
    Annuitization Value consists of premiums, bonuses credited
    to such premiums, and accumulated inter est. The contract
    guarantees that the "minimum interest rate credited to the
    Annuitization Value is 4%," (id.), but provided that LifeUSA
    "may declare a higher interest rate than the guaranteed
    rate." (Id.).
    The Cash Value of the contract is the amount the
    contract owner receives in the event that he or she elects a
    full or partial lump sum surrender. The Cash Value reflects
    a front-end load, no bonus, and, if the contract has been in
    deferral for less than ten years, a credited interest rate
    lower than that used to calculate the Annuitization Value.
    The contract explains:
    Cash Value -- Cash Value premium payment are equal
    to 80% of the first year premium payment and 90% of
    the premium payment in years two throughfive. Cash
    Value premium payments after year five are equal to
    100% of the payment made.
    Premium paid during the first five policy years in
    excess of the planned annual premium will be cr edited
    to the Cash Value in an amount equal to 95% of the
    excess amount paid. After the first five policy years,
    any excess premium will be credited to the Cash Value
    in an amount equal to 105% of the excess amount
    paid.
    The guaranteed minimum interest rate cr edited to the
    Cash Value is 4%. We may declar e a higher interest
    rate than the guaranteed rate. The rate in ef fect for the
    Cash Value on the policy date is guaranteed for the
    first policy year. After the first policy anniversary, we
    5
    may change the declared rate at our option. The rate
    declared will never be lower than the guaranteed
    minimum interest rate.
    The interest rate credited to the Cash V alue will be
    equal to the rate credited to the Annuitization Value
    after the tenth policy anniversary.
    (Id.).
    The contract further provides that "Policy values before
    the Annuity Date are based on 4% interest compounded
    annually." (Id.). All Accumulator contracts contained a 20-
    day "free look" period providing the prospective purchaser
    the opportunity to review the contract and r eturn it within
    20 days if not satisfied.3 Significantly, the Complaint filed
    by the plaintiffs does not contain any claims that LifeUSA
    has breached any of the contract provisions. Moreover, in
    depositions, the named plaintiffs testified that they either
    failed to read or merely glanced at the contracts after they
    had received them.
    LifeUSA's Marketing of the Accumulator
    LifeUSA sold the Accumulator through 30,271
    independent agents. Indeed, the record discloses that a
    number of Accumulator purchasers were themselves
    independent agents who sold annuities. Agents wer e not all
    trained by LifeUSA. Agents learned about the Accumulator
    from (1) written materials describing the pr oduct, (2) the
    contract itself, and (3) from voluntary seminars sponsored
    by LifeUSA and independent Field Marketing Or ganizations
    ("FMOs"). Marketing materials sent by LifeUSA to agents
    were not uniform. Decl. Of Charles Kavitsky P 17, (A-2588)
    ("While some of the product information LifeUSA created
    was mailed to all LifeUSA or Allianz agents and FMOs,
    other items were distributed only to agents and FMOs
    licensed in a particular state.").
    Agents also employed marketing materials generated by
    FMOs, not LifeUSA. Agents were permitted to use their own
    _________________________________________________________________
    3. Florida law was amended to provide Florida residents, such as Plaintiff
    Rita Baskin, with a 30-day free look period. McKay Decl. P 42, (A-1198).
    6
    sales material, provided that the material was approved by
    LifeUSA, for the purpose of complying with state r egulation.
    Agents did not uniformly rely on the marketing materials in
    learning about LifeUSA's Accumulator. In fact, some
    discarded the materials entirely. Appr oximately 10-15% of
    LifeUSA's agents have attended the seminars, and the oral
    content of the seminars varies.
    The Accumulator was sold typically in face-to-face
    meetings between agents and clients. The District Court
    found that the Accumulator was not sold accor ding to
    uniform, scripted sales presentations . (A-22) ("the
    information provided to each of the plaintiffs by the
    individual sales agents who sold them their policies was not
    identical."). Agents used varying sales pr esentations that
    they developed themselves, based on the prospective
    purchaser's financial objectives and sophistication, and the
    agent's knowledge and experience. Agents did not employ
    LifeUSA's marketing materials uniformly. For example,
    some agents always used illustrations provided by LifeUSA,
    while other agents never used them. Four of the plaintiffs
    testified that they might have received literature from their
    agents before purchasing the Accumulator , but none of
    them relied on such literature and none could recall the
    substance of it.
    Plaintiffs' Class Allegations
    Plaintiffs' Complaint asserts claims of fraudulent
    nondisclosures and misrepresentations (Count II), negligent
    misrepresentation (Count III), breach of duty of good faith
    and fair dealing (Count IV), negligence (Count V), and
    unjust enrichment (Count VI). In Count I, plaintif fs seek
    injunctive relief.
    Although the plaintiffs' Complaint alleges that LifeUSA
    misrepresented the Accumulator annuities provisions and
    the post-sale quarterly statements fraudulently
    misrepresented the interest rates cr edited to the annuities,
    the District Court's class certification opinion was directed
    entirely to the pre-sale marketing and sales of the
    Accumulator. With respect to plaintiffs' allegations
    concerning pre-sale marketing and sales tactics, the
    7
    Complaint alleges that LifeUSA "induc[ed]" and "train[ed]"
    agents to misrepresent the terms of the Accumulator
    "through standardized and unifor m misrepresentations and
    nondisclosures" at point of sale. (Compl.PP 1(a), (b)).
    Plaintiffs charged that LifeUSA "conceal[ed] and fail[ed] to
    disclose the true terms of the LifeUSA Accumulator annuity
    from the purchasers, who are given no written materials
    from LifeUSA and provided with only an application and the
    uniform representations of LifeUSA agents based upon
    LifeUSA's standardized misrepresentations and material
    omissions taught to the agents." (Id.P 1(c)). They alleged
    that "LifeUSA marketed its Accumulator annuities through
    standardized and a uniform patter n and practice of
    deceptive misrepresentations and nondisclosures to
    agents." (Id. P 43. See also 
    id. PP 44-47).
    Despite the alleged misrepresentations which plaintiffs
    claim induced them to purchase Accumulator annuities (a
    claim now apparently abandoned) the plaintif fs also
    charged that quarterly accounting statements r eceived after
    purchase of an Accumulator uniformly misr epresented the
    true interest rate credited to a pur chaser's account. In
    essence, the plaintiffs charged that". . . the interest rate is
    less than the interest rate misr epresented by LifeUSA in
    quarterly statements to LifeUSA annuity purchasers."
    (Compl. P 83(a)).
    The District Court granted plaintiffs' Rule 23 class
    certification motion, relying on LifeUSA's pre-sale activities,
    holding, as we have earlier noted, that "the gravamen of
    plaintiffs' claims is that Defendant's sales techniques and
    advertising constituted an allegedly fraudulent scheme."4
    (A-16). While conceding that it was presented with a "close
    case," (A-12), and that LifeUSA's argument"has some
    merit," (A-22), the District Court nonetheless ruled that the
    requirements of Rule 23(a) and (b) wer e satisfied. With
    _________________________________________________________________
    4. Although the plaintiffs claim that a paragraph of the District Court's
    class certification opinion refers to inter est rates, withdrawal of
    funds,
    penalties, and loads, thereby indicating that the District Court's
    attention was drawn to the post-sale activities and quarterly statements
    now stressed by the plaintiffs, a fair r eading of the District Court's
    January 13, 2000 opinion is that these allegations all pertain to the pre-
    sale sales presentations of the LifeUSA agents.
    8
    respect to the predominance requir ement of Rule 23(b)(3),5
    the District Court stated:
    While [LifeUSA's] argument has some merit in that the
    information provided to each of the plaintiffs by the
    individual sales agents . . . was not identical, it
    nevertheless appears that the source of the plaintiffs'
    misinformation and/or confusion was the advertising,
    sales and marketing literature which Life USA prepared
    and disseminated to its clients and its agents either
    directly or indirectly through its Field Marketing
    Organizations ("FMOs").
    (A-22) (emphasis added). The District Court emphasized
    that "the basis for plaintiffs' claims against Defendant is
    that they [the plaintiffs] and the agents who sold them [the
    plaintiffs] their policies were intentionally misled by
    Defendant's sales literature and advertising." (Id.).
    The District Court also ruled that the superiority
    requirement of Rule 23(b)(3) was satisfied, with the
    following analysis:
    In addition, in light of the fact that the potential class
    in this matter could number over 280,000, we believe
    that the class action device is superior to other
    methods of adjudicating this dispute. Obviously,
    joinder of all class members would be impracticable
    and duplicative individual trials would impose an
    inordinate burden on the litigants and the court.
    Accordingly, we conclude that the prer equisites of Rule
    23(b) are present in this case.
    (A-23) (citations and footnote omitted). Oddly enough, the
    District Court made no mention of the approximately
    30,000 independent agents who sold the policies to the
    plaintiffs. The District Court then certified the following
    class:
    _________________________________________________________________
    5. Rule 23(b)(3) of the Federal Rules of Civil Pr ocedure requires that
    after
    the conditions of Rule 23(a) have been satisfied, the District Court must
    determine that common questions predominate over any questions
    affecting only individual members, and that class representation is
    superior to other available methods for the fair and efficient
    adjudication
    of the controversy. Fed. R. Civ. P. 23(b)(3). The full text of Rule 23(a)
    and
    (b) is reprinted in the Appendix, attached to this opinion.
    9
    All persons who purchased an Accumulator annuity
    from Life USA between August 1, 1989 and the pr esent
    and are not officers or directors of Life USA or
    members of the immediate family of any officer or
    director of Life USA or any entity in which Life USA has
    a controlling interest or the heir , successor or assign of
    any such excluded party.
    (A-26). LifeUSA has timely appealed.
    II
    Plaintiffs filed this class action complaint against LifeUSA
    in the United States District Court for the Easter n District
    of Pennsylvania. The District Court's jurisdiction was
    premised on 28 U.S.C. S 1332, as this case is an action
    between citizens of different states wher ein the amount in
    controversy ostensibly exceeds $75,000, exclusive of
    interests and costs. (Compl. P 22). After extensive discovery,
    on September 29, 1999, the District Court denied LifeUSA's
    motion for summary judgment, and on January 13, 2000,
    granted plaintiffs' motion for class certification. (A-3-24).
    LifeUSA moved before us to appeal pursuant to Rule 23(f)
    of the Federal Rules of Civil Procedure. On June 5, 2000,
    this Court granted LifeUSA's motion.
    A threshold issue which came to our attention is whether
    the District Court had diversity jurisdiction under 28
    U.S.C. S 1332 over the class, as the plaintif fs alleged.6
    Federal courts have diversity jurisdiction wher e there is
    complete diversity among the parties, and the amount in
    controversy meets the jurisdictional minimum. Each
    member of a class action must independently meet the
    jurisdictional amount requirement in or der to establish
    _________________________________________________________________
    6. Because we were concerned about the District Court's jurisdiction, we
    required supplemental memoranda fr om the parties. We called attention
    to our Court's decision in Meritcare, Inc. v. St. Paul Mercury Ins. Co.,
    
    166 F.3d 214
    , 218 (3d Cir. 1999). The memoranda that we received referred
    not only to diversity but also to possible jurisdiction deriving from
    employee benefit plans governed by ERISA, 29 U.S.C. S 1001 et seq. Our
    disposition remanding to the District Court will permit the parties to
    explore the existence of ERISA jurisdiction with the District Court on
    remand.
    10
    diversity jurisdiction under 28 U.S.C. S 1332. Each member
    who fails to meet the jurisdictional amount must be
    dismissed from the case. Zahn v. Inter national Paper Co.,
    
    414 U.S. 291
    , 301 (1973) (holding that "[e]ach plaintiff in a
    Rule 23(b)(3) class action must satisfy the jurisdictional
    amount, and any plaintiff who does not must be dismissed
    from the case."); 
    Meritcare, 166 F.3d at 218
    . "Zahn does not
    require that an entire class action be dismissed for lack of
    subject matter jurisdiction over some of the class members.
    Rather, the court is required only to dismiss those class
    members whose claims appear to a ``legal certainty' to be
    less than the jurisdictional amount." In r e School Asbestos
    Litig., 
    921 F.2d 1310
    , 1315 (3d Cir . 1990).7
    As a general rule, the jurisdictional amount is determined
    from the good faith allegations appearing on the face of the
    complaint. St. Paul Mercury Indem. Co. v. Red Cab Co., 
    303 U.S. 283
    , 288 (1938). A complaint will be deemed to satisfy
    the required amount in controversy unless the defendant
    can show to a legal certainty that the plaintif f cannot
    recover that amount. 
    Id. at 289.
    The Complaint here alleges
    generally that the amount in controversy in this action
    _________________________________________________________________
    7. In Meritcare, this Court ruled that the supplemental jurisdiction
    statute, 28 U.S.C. S 1367, does not overrule Zahn and thus does not
    disturb its holding that every class plaintif f must meet the
    jurisdictional
    amount requirement of 28 U.S.C. S 1332. 
    Meritcare, 166 F.3d at 222
    (holding that "Section 1367 . . . preserves the prohibition against
    aggregation outlined in Zahn v. Inter national Paper Co., and Clark v.
    Paul
    Gray, Inc., and thus maintains the traditional rules governing diversity
    of citizenship and the amount in controversy under 28 U.S.C. S 1332.").
    See also Trimble v. Asarco, Inc., 
    232 F.3d 946
    (8th Cir. 2000). In so
    holding, we explicitly rejected the decisions r elied upon here by
    plaintiffs:
    In re Abbott Labs., 
    51 F.3d 524
    , 527-29 (5th Cir. 1995), aff'd by equally
    divided court sub nom., Free v. Abbott Labs., Inc., 
    529 U.S. 333
    (2000),
    and Stromberg Metal Works, Inc. v. Press Mech., Inc., 
    77 F.3d 928
    (7th
    Cir. 1996). The Supreme Court has not r esolved this circuit split,
    affirming the Fifth Circuit by "an equally divided Court," with no
    opinion.
    Free v. Abbott Labs., Inc., 
    529 U.S. 333
    (2000). However, an affirmance
    by an equally divided Supreme Court has no pr ecedential value. See
    Rutledge v. United States, 
    517 U.S. 292
    , 304 (1996). Therefore, Meritcare
    remains the law of this Circuit: each member of a class action must
    independently meet the jurisdictional amount r equirement, and those
    that do not must be dismissed from the action.
    11
    exceeds $75,000. (Compl. PP 22, 23). The Complaint also
    alleges that the named plaintiffs pur chased Accumulator
    annuities in the amount of $10,000, (id.P 7) (plaintiff
    Krapf), $75,000, (id. PP 5, 9) (plaintiffs Benevento and
    Rosenblum), $1,000,000, (id. P 13) (plaintiff Maze),
    $110,364.44, (id. P 15) (plaintif f Baskin), and $123,332. (Id.
    P 11) (plaintiff Compaine).
    However, whereas the Complaint alleges that "Plaintiffs
    and all members of the Class sustained damages," (id.
    P 33), it does not allege that each class member suffered
    damages in the amount of $75,000. Our remand to the
    District Court will require that court, among other things,
    to ascertain whether all members of the putative class
    suffered injury in the amount of $75,000, or to limit any
    class that may be certified to individuals with r equisite
    diversity, as Meritcare requir es.8
    III
    We review a District Court's decision to certify a class
    action for an abuse of discretion. Holmes v. Pension Plan of
    Bethlehem Steel Corp., 
    213 F.3d 124
    , 136 (3d Cir. 2000); In
    re The Prudential Ins. Co. of Am. Sales Practices Litig., 
    148 F.3d 283
    , 299 (3d Cir. 1998). W e may find an abuse of
    discretion "where the district court's decision rests upon a
    clearly erroneous finding of fact, an errant conclusion of
    law or an improper application of law to fact." 
    Prudential, 148 F.3d at 299
    (citations and internal quotations omitted).
    A finding is "clearly erroneous when the r eviewing court on
    the entire evidence is left with the definite and firm
    conviction that a mistake has been committed." United
    States v. Igbonwa, 
    120 F.3d 437
    , 440 (3d Cir. 1997)
    (citations and internal quotations omitted).
    _________________________________________________________________
    8. In this connection, we call the District Court's attention to Georgine
    v.
    Amchem Prods., Inc., 
    83 F.3d 610
    , 626 (3d Cir. 1996), aff'd Amchem
    Prods., Inc. v. Windsor, 
    521 U.S. 591
    (1997). In Georgine, we declined to
    reach the issue of jurisdiction because it"would not exist but for the
    [class action] certification." 
    Georgine, 83 F.3d at 623
    . The Supreme Court
    held that "[t]he class certification issues are dispositive; because their
    resolution [there] is logically antecedent to the existence of any Article
    III
    issues, it is appropriate to reach themfirst." 
    Amchem, 521 U.S. at 612
    (citing 
    Georgine, 83 F.3d at 623
    ).
    12
    A
    In order to be certified, a class must satisfy the four
    requirements of Rule 23(a) of the Federal Rules of Civil
    Procedure: (1) numerosity, (2) commonality, (3) typicality,
    and (4) adequacy of representation. Fed. R. Civ. P. 23(a);
    Amchem Prods., Inc. v. Windsor, 
    521 U.S. 591
    , 613 (1997).
    If these Rule 23(a) requirements ar e satisfied, the court
    must also find that the class is maintainable under Rule
    23(b)(1), (2), or (3). Fed. R. Civ. P. 23(b). See note 
    5, supra
    ,
    and Appendix. Rule 23(b)(3) provides that common
    questions must predominate over any questions affecting
    only individual members, and class repr esentation must be
    superior to other available methods for the fair and efficient
    adjudication of the controversy. The Rule 23(b)(3)
    predominance inquiry tests whether the class is sufficiently
    cohesive to warrant adjudication by repr esentation, and
    mandates that it is far more demanding than the Rule
    23(a)(2) commonality requirement. 
    Amchem, 521 U.S. at 623-24
    .
    In this case, the District Court found that the Rule 23(a)
    requirements had been satisfied, and that the conditions of
    Rule 23(b)(3) were met. LifeUSA appeals only the District
    Court's conclusions with respect to Rule 23(b)(3). See
    Appellant's Br., at 4-5, 23-24. Thus we ar e not concerned
    on this appeal with the Rule 23(b)(1) and (b)(2) subsections.
    To qualify for certification under Rule 23(b)(3), a class
    must meet two requirements beyond the Rule 23(a)
    prerequisites:
    Common questions must predominate over any
    questions affecting only individual members; and class
    resolution must be superior to other available methods
    for the fair and efficient adjudication of the
    controversy. . . . Rule 23(b)(3) includes a nonexhaustive
    list of factors pertinent to a court's ``close look' at the
    predominance and superiority criteria.
    
    Amchem, 521 U.S. at 615
    (emphasis added and internal
    quotation marks omitted).
    In adding "predominance" and "superiority" to the
    qualification-for-certification list, the Advisory
    13
    Committee sought to cover cases "in which a class
    action would achieve economies of time, effort, and
    expense, and promote . . . uniformity of decision as to
    persons similarly situated, without sacrificing
    procedural fairness or bringing about other
    undesirable results."
    
    Id. (citation omitted).
    The Rule 23(b)(3) r equirements protect
    the same interests in fairness and efficiency as the Rule
    23(a) requirements. Georgine v. Amchem Prods., Inc., 
    83 F.3d 610
    , 626 (3d Cir. 1996), af f'd Amchem Prods., Inc. v.
    Windsor, 
    521 U.S. 591
    (1997).
    Having reprinted in full Federal Rule of Civil Procedure
    23(a) and (b) in the attached appendix, we do not list all the
    factors here. Rather, in this case, wefind particular
    significance in the last recited factor of Rule 23(b)(3)(D)
    which stresses "the difficulties likely to be encountered in
    the management of a class action." Fed. R. Civ. P .
    23(b)(3)(D). We also recognize that because the Rule 23(b)(3)
    predominance requirement incorporates the commonality
    requirement of Rule 23(a) we must tr eat them together,
    
    Georgine, 83 F.3d at 626
    , and as we have noted above, even
    if Rule 23(a)'s commonality requirement is satisfied,
    predominance may not be, as it is mor e demanding.
    
    Amchem, 521 U.S. at 623-24
    .
    Thus our focus is on testing whether the class certified
    by the District Court here meets all the r equirements of
    predominance (i.e., that common questions predominate
    over questions affecting only individual members) and that
    class treatment is a superior method of adjudication.
    Factored into those questions is the difficulty to be
    encountered in the management of a class action.
    B
    Predominance
    As noted, the District Court found that the plaintif fs
    satisfied all four of the Rule 23(a) requir ements including
    commonality (Rule 23(a)(2)). However, in light of the record,
    we find unconvincing the District Court's explanation that:
    14
    While [LifeUSA's] argument has some merit in that the
    information provided to each of the plaintiffs by the
    individual sales agents who sold them their policies
    was not identical, it nevertheless appears that the
    source of the plaintiffs' misinfor mation and/or
    confusion was the advertising, sales and marketing
    literature which LifeUSA prepared and disseminated to
    its clients and its agents either directly or indirectly
    through its Field Marketing Organizations ("FMO's").
    (A-22). Equally unpersuasive is the District Court's
    statement that "[w]hile there ar e unquestionably individual
    issues of fact in each case, we find that the pr edominant
    issues in each such case of necessity are whether or not
    the defendant intentionally misled and deceived the
    plaintiffs, through its product and sales information and
    the training provided to its agents." (A-22-23).
    The District Court also noted that the "pr edominance test
    has also been found to have been easily satisfied in cases
    involving a common scheme to defraud millions of life
    insurance policy holders," (A-21), relying on In re The
    Prudential Ins. Co. of Am. Sales Practices Litig. , 
    148 F.3d 283
    (3d Cir. 1998). LifeUSA had argued that predominance
    was not established because the purported class members'
    claims arose from individual and non-standardized
    transactions involving non-uniform oral
    misrepresentations. (A-21-22). Because common questions
    (commonality) must be established before pr edominance
    can be found, we turn to that element.
    Commonality
    We have held that class certification is inappropriate in
    mass tort claims (i.e., asbestos, Georgine , 
    83 F.3d 610
    , and
    tobacco, Barnes v. American Tobacco Co., 
    161 F.3d 127
    (3d
    Cir. 1998)) which present questions of individualized issues
    of liability.
    In Georgine, we vacated a district court's certification of
    a nationwide settlement class of people exposed to
    asbestos. There we recognized that mass torts involving a
    single accident may be amenable to class action tr eatment,
    but observed that "the individualized issues can become
    15
    overwhelming in actions involving long-term mass torts
    (i.e., those which do not arise out of a single accident)."
    
    Georgine, 83 F.3d at 628
    . W e continued: "Furthermore, the
    alleged tortfeasor's affirmative defenses (such as failure to
    follow directions, assumption of the risk, contributory
    negligence, and the statute of limitations) may depend on
    facts peculiar to each plaintiff's case." 
    Id. (citation omitted).
    In addition, we held that the predominance r equirement
    was not satisfied in Georgine, 
    id. at 618,
    because
    Initially, each individual plaintiff's claim raises
    radically different factual and legal issues from those of
    other plaintiffs. These differences, when exponentially
    magnified by choice of law considerations, eclipse any
    common issues in this case. In such circumstances,
    the predominance requirement of Rule 23(b) cannot be
    met.
    Id.9 LifeUSA claims, and we are compelled to agree that on
    the record before us, in this case the plaintiffs' claims raise
    "different factual and legal issues fr om those of other
    plaintiffs."
    In Barnes, we affirmed the decertification of a
    conditionally-certified statewide class of cigar ette smokers
    who asserted state law claims against a cigar ette
    manufacturer. 
    Barnes, 161 F.3d at 143
    . We stated:
    "Because of the individual issues involved in this case --
    nicotine addiction, causation, the need for medical
    monitoring, contributory/comparative negligence and the
    statute of limitations -- we believe class tr eatment is
    inappropriate." 
    Id. at 149
    (footnote omitted). While we
    recognize that Amchem and Bar nes are multiple tort cases,
    the principles and reasoning in those cases ar e applicable
    here.
    Here the plaintiffs assert claims arising not out of one
    single event or misrepresentation, but claims allegedly
    _________________________________________________________________
    9. The Advisory Committee Notes to Rule 23(b)(3) provide that "although
    having some common core, a fraud case may be unsuited for treatment
    as a class action if there was material variation in the representations
    made or in the kinds or degrees of reliance by the persons to whom they
    were addressed." Fed. R. Civ. P . 23(b)(3), Advisory Committee Note.
    16
    made to over 280,000 purchasers by over 30,000
    independent agents where the District Court found that the
    sales presentations (hence the alleged misr epresentations)
    were neither uniform nor scripted. Indeed, the District
    Court, while acknowledging that the claims or defenses of
    the class must arise from the same event, pattern, or
    practice, or be on the same legal theory, never identified
    any uniform misrepresentation made to the plaintiffs nor
    did it detail any material fact which was not disclosed to
    class members, and which accordingly, could have misled
    them. Significantly, in its class certification opinion, the
    District Court, in discussing commonality in connection
    with Rule 23(a)(2), found this case to be a "close" one. (A-
    12).
    The District Court's principal reliance on In re The
    Prudential Ins. Co. of Am. Sales Practices Litig. , 
    148 F.3d 283
    (3d Cir. 1998), in certifying the LifeUSA class was
    misplaced and unfortunate. In Prudential, we affirmed the
    certification of a settlement10 class action involving
    Prudential's allegedly deceptive sales practices af fecting
    over 8 million claimants nationwide. However , Prudential,
    unlike this case, involved uniform, scripted, and
    standardized sales presentations. The district court opinion
    in Prudential found that "the oral component of the
    fraudulent sales presentations did not vary appreciably
    among class members. Plaintiffs' allegations and the
    evidence presented to the Court demonstrate that
    throughout the country, Prudential agents uniformly misled
    class members with virtually identical oral
    misrepresentations." In re The Prudential Ins. Co. of Am.
    Sales Practices Litig., 
    962 F. Supp. 450
    , 514 (D. N.J. 1997)
    (citation omitted) (emphasis supplied).
    In Prudential, the agents were car eer agents who worked
    exclusively for Prudential. 
    Id. They wer
    e not independent
    agents like the 30,271 agents who sold Accumulator
    annuities to the plaintiffs. Prudential's agents were
    uniformly trained and Prudential requir ed its agents to use
    the uniform sales materials which Prudential furnished. Id.
    _________________________________________________________________
    10. A settlement class, as distinct from a class action to be tried, does
    not implicate trial management problems. 
    Amchem, 521 U.S. at 620
    .
    17
    at 515. Moreover, audits and state r egulatory investigations
    of Prudential revealed that Prudential agents had indeed
    committed uniform, deceptive sales practices nationwide.
    
    Id. at 514.
    The facts here in the extensive evidentiary r ecord of this
    case (depositions, affidavits, declarations, and the like)
    contrast starkly with the facts found in Prudential. In this
    case, as we have earlier pointed out, the Accumulator was
    not sold according to standard, unifor m, scripted sales
    presentations. In fact, the District Court found that "the
    information provided to each of the plaintiffs by the
    individual sales agents . . . was not identical." (A-22).
    LifeUSA agents are independent agents, not"captive"
    agents, as were Prudential's agents. LifeUSA's agents learn
    about the Accumulator from written materials describing
    the product, from the contract itself and from voluntary
    seminars sponsored by LifeUSA, but only 10-15% of agents
    attend LifeUSA's seminars. Marketing materials sent to
    LifeUSA agents are not uniform and many utilized
    marketing materials generated by Field Marketing
    Organizations who are not affiliated with LifeUSA.
    Moreover, the selling agents did not employ LifeUSA's
    marketing materials uniformly. Some agents discarded the
    marketing materials entirely. Agents' sales pr esentations
    were individually tailored to each customer's financial
    objectives. Significantly, when the plaintif fs testified on
    deposition, they admitted that if they r eceived information
    from sales agents prior to purchase, they did not rely on it,
    nor could they recall its substance. Indeed, a number of the
    plaintiffs failed to read or merely glanced at the contracts,
    leading to the District Court's observation that"it was
    incumbent upon the plaintiffs to read these materials,
    particularly in light of the defendant's twenty-day
    examination and return policy." (A-17).
    Hence, the facts of this case differ markedly from those
    which were found in Prudential. Accor dingly, even if the
    District Court had not centered its attention on pre-sale
    LifeUSA marketing activities, as the plaintif fs now claim it
    should not have, the record is uncompr omising in revealing
    non-standardized and individualized sales "pitches"
    presented by independent and differ ent sales agents, all
    18
    subject to varying defenses and differing state laws, thus
    making certification of individualized issues inappropriate.
    Thus, the District Court's finding from the r ecord that
    LifeUSA "has engaged in standardized conduct," (A-13),
    affecting the class members cannot be sustained.
    Moreover, the District Court in denying summary
    judgment to LifeUSA identified at least four major factual
    and legal issues that had to be resolved.11 The District
    Court failed to consider how individualized choice of law
    analysis of the forty-eight different jurisdictions12 would
    impact on Rule 23's predominance requir ement, see
    
    Georgine, 83 F.3d at 627
    , as well as individual
    determinations of causation, adjudications of contract law,
    reliance, the fiduciary status of defendant, and LifeUSA's
    defenses of contributory/comparative negligence and
    limitations.
    If commonality in the pre-sale marketing context does not
    exist, then common questions cannot predominate over
    individual issues because as Georgine found, each
    individual plaintiff's claim raises radically differing factual
    and legal issues from those of other plaintif fs. This, too, is
    the case here. Accordingly, we cannot uphold the District
    Court's exercise of discretion in concluding from its
    findings that commonality and predominance have been
    demonstrated.
    _________________________________________________________________
    11. See Benevento, 
    61 F. Supp. 2d 407
    . The four issues were (1) the
    independence of LifeUSA's agents; (2) plaintif fs' justifiable reliance on
    defendant's alleged misrepresentations and non-disclosures; (3) whether
    plaintiff could recover under the economic loss doctrine under Florida
    and New Jersey law; and (4) whether plaintif fs were entitled to relief
    for
    breach of contractual duty of good faith and fair dealing under the laws
    of Pennsylvania, New Jersey, and Florida. Those issues which included
    differing and independent defenses available to LifeUSA and which
    require individualized choice of law analysis to each of the plaintiffs'
    claims, see 
    Georgine, 83 F.3d at 627
    (noting that where variations in
    state law exist, "the proliferation of disparate factual and legal issues
    is
    compounded exponentially."), all operate to discourage class treatment
    and therefore class certification. Her e, among other litigable matters,
    LifeUSA will be confronting differing aspects of causation, differing
    state
    laws, and different defenses. See Benevento, 
    61 F. Supp. 2d 407
    .
    12. LifeUSA represents that the "Accumulator" has been approved for
    sale in 47 states and the District of Columbia.
    19
    C
    Superiority
    Having determined that the class certified by the District
    Court does not meet the "predominance" r equirement of
    Rule 23(b)(3), we need not dwell at length on the superiority
    requirement of the rule, inasmuch as failure to meet any of
    the requirements of Rules 23(a) and (b) pr ecludes
    certification of a class. See, e.g., W ilcox v. Commerce Bank
    of Kansas City, 
    474 F.2d 336
    , 345 (10th Cir. 1973);
    Harriston v. Chicago Tribune Co., 992 F .2d 697, 703 (7th
    Cir. 1993).
    It will be recalled that the District Court her e dealt with
    the "superiority" test in one cursory paragraph:
    In addition, in light of the fact that the potential class
    in this matter could number over 280,000, we believe
    that the class action device is superior to other
    methods of adjudicating this dispute. Obviously,
    joinder of all class members would be impracticable
    and duplicative individual trials would impose an
    inordinate burden on the litigants and the court.
    Accordingly, we conclude that the prer equisites of Rule
    23(b) are present in this case.
    (A-23) (citations and footnote omitted). This discussion, of
    course, gives little indication as to how a trial of this
    controversy, if tried as a class action, could be efficiently
    and fairly managed, which is the polestar of Rule 23(b)(3).
    In Georgine which decertified a class action we concluded in
    discussing the superiority prong of Rule 23(b)(3) that
    The proposed class action suffers serious problems in
    both efficiency and fairness. In ter ms of efficiency, a
    class of this magnitude and complexity could not be
    tried. There are simply too many uncommon issues,
    and the number of class members is surely too large.
    Considered as a litigation class, then, the difficulties
    likely to be encountered in the management of this
    action are insurmountable.
    
    Georgine, 83 F.3d at 632-33
    .
    20
    In Georgine, admittedly, the size of the purported class
    was much larger than the class here. It ranged from
    250,000 to two million individuals. However, in the present
    case, LifeUSA has issued well over 280,000 annuities to the
    class members, and the individual agents who sold the
    policies numbered over 30,000. Moreover , as we discussed
    under the section of this opinion dealing with
    predominance, there are individualized issues that would
    require individual determinations of defenses,
    representations, state laws, and the like. 13 Without going
    into detail as to the management of how a trial which
    would require proofs of individual claims of the plaintiffs
    and proofs of varying defenses of the defendant could be
    conducted, it is sufficient for our purposes to r ecognize that
    attempting to adjudicate plaintiffs' various claims through
    a class trial would not only be inordinately time consuming
    and difficult, but it would impermissibly transgress upon
    the required standards of fair ness and efficiency.
    Thus having concluded that the requirement of
    predominance has not been met, and that the superiority
    and the management of the trial could not be fairly and
    efficiently conducted as a class action, we ar e obliged to
    hold that the District Court improperly exer cised its
    discretion in certifying a pre-sale class. Accordingly, we will
    vacate the January 13, 2000 order of the District Court
    which certified the plaintiff class in a pr e-sale context, and
    remand this case to the District Court with instructions to
    decertify the class.14
    _________________________________________________________________
    13. Although plaintiffs' claims are r elatively modest and separate suits
    may be impracticable, cf. 
    Georgine, 83 F.3d at 633
    , that factor by itself
    is insufficient to overcome the hurdles of predominance and superiority
    and efficient and fair management of a trial, which Rule 23(b) requires.
    The individual adjudications of causation, r eliance, LifeUSA's multiple
    defenses, and application of differing state laws would make trying the
    plaintiffs' claims in a class action a thor oughly unwieldy endeavor and
    in the terms of Georgine make it impossible to conclude that this class
    action is superior to alternative means of adjudication.
    14. LifeUSA and Amicus argue that segr egation of individual issues of
    fact from common issues would violate LifeUSA's Seventh Amendment
    right to have its claims adjudicated by a single jury. See Appellant's
    Br.,
    at 46 n.35. Although this issue is of serious concer n, we have not
    addressed it because we have concluded that the putative class must be
    decertified because it fails the predominance, superiority, and
    management requirements of Rule 23(b)(3).
    21
    IV
    Even though we have concluded that the class
    certification decreed by the District Court cannot be upheld
    because it rested on the pre-sale marketing, advertising,
    and "sales pitches" of the Accumulator , we nevertheless are
    seriously troubled by the constant assertions made by the
    plaintiffs in their appellate briefs and their appellate
    arguments that LifeUSA misrepresented interest rates and
    amounts all of which apparently stem not fr om the pre-sale
    representations but from quarterly statements which could
    only come about subsequent to the purchase of the
    annuities by the plaintiffs. As a consequence, we asked at
    oral argument for post-argument memoranda which would
    expound upon the real interest rate and the amounts
    actually paid.
    Plaintiffs furnished us with exhibits detailing calculations
    which allegedly illustrate the actual interest rate credited
    assuming daily compounding of interest. Those
    computations purported to show that, assuming daily
    compounding, the amount of interest credited represented
    a lower interest rate than the rate stated on the quarterly
    statements. In response, LifeUSA argued that plaintiffs'
    calculations incorrectly assumed that LifeUSA r epresented,
    in quarterly statements, that it would engage in daily
    compounding of the declared current rate of interest.
    Instead, it argued, the contract, the quarterly statements,
    and the marketing literature circulated to agents
    demonstrate that contract values are calculated based on
    an annual compounding of the declared current rate.15
    We had anticipated that these submissions would clarify
    the issue of post-sale misrepresentations which was
    emphasized by the plaintiffs in their appellate briefs and
    oral argument. We did so because, among other
    _________________________________________________________________
    15. Additionally, LifeUSA asserts that, even if quarterly statements
    uniformly failed to disclose the actual inter est rate, individualized
    issues
    remain with respect to this theory of liability, precluding class
    certification. It states that multiple variants of the quarterly
    statements
    existed, and that individual determinations of reliance, on the agents'
    representations as well as on quarterly statements themselves, would be
    required in order to determine liability.
    22
    considerations, plaintiffs had not claimed and do not claim,
    any breach of contract in their Complaint. This is not
    surprising to us because the contract entered into by each
    of the named plaintiffs provides no mor e than a guaranteed
    4% interest rate and also provides for dif ferent features of
    payments as well as representing that interest would be
    compounded annually. Thus we found it difficult to
    understand the shift in the plaintiffs' emphasis and even
    more difficult to understand allegations of standard
    uniformity in LifeUSA's representations.
    However, we found that we could not r econcile the post-
    argument briefs nor could we determine whether in light of
    the arguments therein made, a class meeting the standards
    of Rules 23(a) and (b) could be certified. In any event, it is
    not our function to make these determinations, but we
    would be loath to disregard these allegations just because
    they had not been ruled upon by the District Court. It is
    true that we had anticipated that the post-ar gument
    submissions would be conclusive in establishing either
    plaintiffs' claims or LifeUSA's defenses. Unfortunately this
    was not to be, and because we are not factfinders, see
    Pullman-Standard v. Swint, 
    456 U.S. 273
    , 291 (1982)
    ("[F]actfinding is the basic responsibility of district courts,
    rather than appellate courts"); Chalfant v. The Wilmington
    Inst., 
    574 F.2d 739
    , 749-750 & n.3 (3d Cir. 1978) (Garth,
    J., dissenting), we now determine that the questions of
    alleged post-sale representations and standard uniformity
    as well as all requirements of Rule 23(a) and (b) should be
    found in the first instance by the District Court just as the
    District Court should resolve those issues it identified in its
    summary judgment decision. We suggest that if the
    plaintiffs desire to seek class certification again based on
    these post-sale activities of LifeUSA rather than on the
    marketing of the policies, it is the District Court that
    should consider and act upon such submissions.
    It may be, however, that when the District Court takes
    evidence of the post-sale representations and activities of
    LifeUSA it may determine that there ar e no grounds for
    relief or that if the grounds for r elief exist, that they do not
    comply with the stringent requirements of Rules 23(a) and
    23(b) due to individualized claims and individualized
    23
    defenses, and the requirements of pr edominance,
    superiority, and the management of a fair and efficient trial.
    Accordingly, our direction to decertify the class which was
    based on pre-sale activities will not preclude consideration
    by the District Court of claims with respect to post-sale
    activities that are viable and perhaps certifiable.
    V
    We have determined that the class certified by the
    District Court looking to pre-sale actions of LifeUSA was an
    abuse of the District Court's discretion because the record
    does not support the findings made which ar e required by
    Rules 23(a) and (b). Nor does the recor d support the
    District Court's conclusions leading to a certification of a
    pre-sale class. However, because of the consistent
    arguments of the plaintiffs which emphasize post-sale
    activities of LifeUSA and post-sale misr epresentations with
    respect to interest, we will remand to the District Court for
    consideration of those claims and if applied for by the
    plaintiffs for consideration as to whether those post-sale
    claims comply with Rules 23(a) and (b), all in accor dance
    with the foregoing opinion.
    24
    APPENDIX
    Rule 23. Class Actions
    (a) Prerequisites to a Class Action. One or more members
    of a class may sue or be sued as representative parties on
    behalf of all only if (1) the class is so numer ous that joinder
    of all members is impracticable, (2) there ar e questions of
    law or fact common to the class, (3) the claims or defenses
    of the representative parties are typical of the claims or
    defenses of the class, and (4) the repr esentative parties will
    fairly and adequately protect the inter ests of the class.
    (b) Class Actions Maintainable. An action may be
    maintained as a class action if the prer equisites of
    subdivision (a) are satisfied, and in addition:
    (1) the prosecution of separate actions by or against
    individual members of the class would create a risk of
    (A) inconsistent or varying adjudications with r espect
    to individual members of the class which would
    establish incompatible standards of conduct for the
    party opposing the class, or
    (B) adjudications with respect to individual members
    of the class which would as a practical matter be
    dispositive of the interests of the other members not
    parties to the adjudications or substantially impair
    or impede their ability to protect their inter ests; or
    (2) the party opposing the class has acted or r efused to
    act on grounds generally applicable to the class,
    thereby making appropriate final injunctive relief or
    corresponding declaratory relief with r espect to the
    class as a whole; or
    (3) the court finds that the questions of law or fact
    common to the members of the class predominate over
    any questions affecting only individual members, and
    that a class action is superior to other available
    methods for the fair and efficient adjudication of the
    controversy. The matters pertinent to the findings
    include: (A) the interest of members of the class in
    individually controlling the prosecution or defense of
    separate actions; (B) the extent and nature of any
    25
    litigation concerning the controversy alr eady
    commenced by or against members of the class; (C) the
    desirability or undesirability of concentrating the
    litigation of the claims in the particular forum; (D) the
    difficulties likely to be encountered in the management
    of a class action.
    Fed. R. Civ. P. 23(a), (b).
    A True Copy:
    Teste:
    Clerk of the United States Court of Appeals
    for the Third Circuit
    26