In Re: Burlington ( 1997 )


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  •                                                                                                                            Opinions of the United
    1997 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    6-10-1997
    In Re: Burlington
    Precedential or Non-Precedential:
    Docket 96-5187
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    Recommended Citation
    "In Re: Burlington" (1997). 1997 Decisions. Paper 127.
    http://digitalcommons.law.villanova.edu/thirdcircuit_1997/127
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    Filed June 10, 1997
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 96-5187
    IN RE BURLINGTON COAT FACTORY
    SECURITIES LITIGATION
    P. GREGORY BUCHANAN, JACOB TURNER AND
    RONALD ABRAMOFF,
    Appellants
    ON APPEAL FROM THE
    UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF NEW JERSEY
    (D.C. Civil Nos. 94-04663, 94-04737, 94-04751)
    Argued: December 12, 1996
    Before: GREENBERG, ALITO, and ROTH, Circuit Judges.
    (Opinion Filed: June 10, 1997)
    Jeffrey W. Golan (argued)
    Leonard Barrack
    Gerald J. Rodos
    Robert A. Hoffman
    BARRACK, RODOS & BACINE
    3300 Two Commerce Street
    2001 Market Street
    Philadelphia, PA 19103
    David J. Bershad
    Sharon Levine Mirsky
    Edith M. Kallas
    MILBERG WEISS BERSHAD HYNES
    & LERACH, LLP
    One Pennsylvania Plaza
    49th Floor
    New York, NY 10119
    Howard D. Finkelstein
    FINKELSTEIN & ASSOCIATES
    600 B Street
    Suite 1400
    San Diego, CA 92101
    Alfred G. Yates, Jr.
    ALFRED G. YATES, JR. &
    ASSOCIATES
    429 Forbes Avenue, Room 519
    Allegheny Building
    Pittsburgh, PA 15219
    Attorneys for Appellants
    2
    Robert A. Alessi (argued)
    CAHILL GORDON & REINDEL
    Eighty Pine Street
    New York, NY 10005
    John L. Thurman
    MASON, GRIFFIN & PIERSON, P.C.
    101 Poor Farm Road
    Princeton, New Jersey 08540
    Attorneys for Appellees
    OPINION OF THE COURT
    ALITO, Circuit Judge:
    Burlington Coat Factory Warehouse Corporation ("BCF "),
    a Delaware corporation based in New Jersey, announced its
    fourth quarter and full fiscal year results for 1994 on
    September 20, 1994. The results were below the investment
    community's expectations, and BCF's common stock fell
    sharply, losing approximately 30% in one day. Within a day
    of the initial announcement, the first investor suit was filed.
    In the next few days, the company made additional
    explanatory disclosures, and the stock price fell even
    further. More investor suits were filed. The action at hand
    is the product of the consolidation of these suits.
    BCF and certain of its principal officers and directors
    were sued under Sections 10(b) and 20(a) of the Securities
    Exchange Act of 1934 (the "Exchange Act"). 15 U.S.C.
    §§ 78j(b), 78(t)(a). Section 10(b) provides a broad prohibition
    on the use of "manipulative or deceptive devices" in
    connection with the purchase or sale of a security. 15
    U.S.C. § 78j(b). Section 20, in turn, provides liability for
    "controlling persons." 
    15 U.S.C. § 78
    (t)(a). Plaintiffs assert
    that they represent the class of investors who purchased
    BCF common stock between October 4, 1993, and
    September 23, 1994. Plaintiffs claim that, as a result of
    BCF's misleading statements and omissions during the
    class period, the company's stock price was artificially
    inflated.
    3
    The district court dismissed the case both for failure to
    state claims on which relief could be granted and for failure
    to plead those claims with adequate particularity. The court
    also denied plaintiffs' request that they be allowed to
    amend and replead their claims in the event of a dismissal.
    On appeal, plaintiffs challenge the dismissal of four of
    their six original claims. Since the fourth claim has two
    distinct parts, we describe the four claims as five.
    According to plaintiffs, the district court erred in ruling: (1)
    that the alleged earnings overstatements during fiscal year
    1994 were not materially misleading because no violation of
    GAAP had been shown and that, in any event, the claim
    stated was, at most, a claim for negligence; (2) that the
    failure to disclose that the company had not received its
    usual discounts in its inventory build-up in January and
    February of 1994 was "largely irrelevant"; (3) that
    overstatements regarding the sales attributable to an extra,
    53rd week in 1993 were not actionable; (4) that
    management's expression of "comfort" with certain specific
    earnings forecasts by analysts was not actionable because
    BCF did not "adopt" the analysts' estimates; and (5) that a
    statement that the company's earnings would continue to
    grow faster than revenues was not actionable because it
    was no more than "puffery." Plaintiffs argue that these were
    proper, viable claims under Section 10(b) and that they
    pled facts in support of their claims that met the
    particularity requirements for fraud claims. As afinal
    matter, plaintiffs contend that even if the district court's
    dismissal of their claims on particularity grounds was
    justified, they should have been given leave to amend and
    replead their claims.
    We affirm the district court's dismissals on claims (2), (3),
    and (5). Claims (1) and (4) were properly dismissed on
    particularity grounds, but we disagree with the district
    court's holding that these claims could not be viable. Since
    leave to amend appears to have been denied on the grounds
    of futility alone, we hold that plaintiffs may amend their
    complaint and replead claims (1) and (4).
    I.
    BCF is one of the leading retailers of coats in the United
    States. Its specialty is selling brand name clothes at
    4
    discount prices. By mid-1993, BCF was operating a total of
    185 stores in 39 states. The stores ranged in size from
    16,000 to 133,000 square feet and featured outerwear
    (coats, jackets, and raincoats) and complete lines of
    clothing for men, women, and children.
    BCF opened in 1924, under the management of Abe
    Milstein, and specialized in wholesale outerwear. In the
    1950's, Abe's son, Monroe, joined the business. In 1972,
    BCF acquired a coat factory and outlet store in Burlington,
    New Jersey, and began operation as a retailer.
    BCF is a public company traded on the New York Stock
    Exchange. During the class period for this case, the average
    daily trading volume for BCF common stock was 100,000
    shares. Plaintiffs assert that BCF's securities are actively
    followed by numerous analysts and that the market in BCF
    stock was "efficient" at all periods relevant to this case.1
    BCF's fortunes have been on the rise over the past
    decade. BCF's 1992 Annual Report stated that "[t]he
    Company's revenues have increased each year for the past
    13 years, from $24 million in 1978 to over $1 billion in
    1992." Further, BCF's earnings per share rose from $0.60
    in 1990 to $1.06 in 1993.
    BCF's top corporate officers, some of whom are
    defendants in this case, hold large portions of BCF's
    outstanding common stock. This seems especially true of
    those officers who are members of the Milstein family,
    which as a whole owned approximately 55% of BCF's
    common stock.2
    _________________________________________________________________
    1. Asserting that the market in BCF's stock was "efficient" is relevant to
    plaintiffs, such as those here, who are attempting to use the "fraud on
    the market" theory to satisfy the reliance requirement in a Section 10(b)
    claim. See, e.g., Daniel R. Fischel, Efficient Capital Markets, The Crash,
    and the Fraud on the Market Theory, 
    74 Cornell L. Rev. 907
    , 908-12
    (1989) (describing both the "fraud on the market" theory and its link to
    the efficient market hypothesis); Jonathan Macey, et al., Lessons From
    Financial Economics: Materiality, Reliance, and Extending the Reach of
    Basic v. Levinson, 
    77 Va. L. Rev. 1017
     (1991); see also n.8, infra.
    2. As of May 11, 1994, there were 41,119,463 shares of BCF's common
    stock outstanding. The stock ownership figures and percentages are
    those alleged in the Complaint.
    5
    The defendant-officers are: (1) Monroe G. Milstein, BCF's
    chief executive officer and chairman of the board, who
    owned approximately 30.7% of the stock; (2) Stephen E.
    Milstein, a vice-president, director, and general
    merchandise manager, who owned approximately 4.9% of
    the stock; (3) Andrew R. Milstein, a vice-president, director,
    and executive merchandise manager, who owned
    approximately 5.4% of the stock; (4) Robert R. LaPenta,
    controller, and chief accounting officer; and (5) Mark A.
    Nesci, vice-president for store operations, director, and
    chief operating officer.
    This case was brought as a class action on behalf of all
    purchasers of BCF common stock during the period from
    October 4, 1993, through and including September 23,
    1994.3 Plaintiffs claim that during this period defendants
    (the company and the individual officer-defendants),
    through a number of misstatements in and omissions from
    disclosures made to the public, defrauded plaintiffs into
    purchasing BCF stock at artificially high prices.
    Plaintiffs explain that the individual defendants, as a
    result of their positions of control in the company, were
    able to manipulate BCF's press releases and other
    disclosures so as to deceive the market into overpricing the
    company's stock. Allegedly, the individual defendants
    behaved in this manner so as to:
    (i) artificially inflate and maintain the market price of
    BCF's common stock during the Class Period and
    thereby cause plaintiffs and the other members of the
    Class to purchase such common stock at artificially
    inflated prices and, in the case of certain of the
    defendants, to personally gain from the sale of inflated
    stock; and
    (ii) protect, perpetuate and enhance their executive
    positions and the substantial compensation, prestige
    and other perquisites of executive compensation
    obtained thereby.
    _________________________________________________________________
    3. Excluded from the class are defendants, their immediate families, the
    officers, directors, and affiliates of BCF, members of their immediate
    families, and any trusts or entities which they control.
    6
    Complaint, ¶ 15.
    Defendants who are alleged to have personally gained
    from selling their stock during the class period are Andrew
    R. Milstein (who sold 10,000 shares on March 17 and
    March 21, 1994, at $27.75 per share), Mark A. Nesci (who
    sold 10,000 shares on March 18 and March 25, 1994, at
    $27.50), and Robert R. LaPenta (who sold 1,500 shares on
    March 4, 1994 at $28.00 per share and 2,500 shares on
    April 6, 1994, at $26.25 per share). The price drop between
    September 20 and September 23, 1994 -- the days of the
    announcements that allegedly caused a correction in the
    stock price to reflect the true state of BCF's fortunes --
    was from a high of $23.25 to a low of $13.63. Assuming
    that the price drop of approximately $10 was due entirely
    to the correction of false information, Andrew Milstein's and
    Mark Nesci's trading gains would each amount to
    approximately $100,000, and Robert LaPenta's gains would
    be approximately $40,000.
    II.
    On September 20, 1994, BCF reported its year-end
    revenues and earnings for fiscal 1994. These results were
    below the market's expectations, with the earnings per
    share for fiscal 1994 being $1.12 as compared to the $1.37
    that analysts had been predicting. On September 20 itself,
    the price of BCF stock fell almost 30%, from $23.25 to
    $15.75 per share. Between September 20 and September
    23 both BCF and outside analysts attempted to explain the
    reasons for the worse-than-expected results. By the close of
    the market on September 23, 1994, the price of BCF stock
    had fallen to $13.63.
    The first of plaintiffs' three suits was filed within a day of
    the first price drop on September 20, alleging that BCF had
    violated Sections 10(b) and 20(a) of the Exchange Act. Two
    other similar actions were filed two days later, on
    September 23, 1994. The three actions were consolidated,
    and the consolidation resulted in the filing, in January
    1995, of the "Consolidated Amended and Supplemental
    Class Action Complaint" (the "Complaint").
    7
    Defendants moved to dismiss the Complaint under
    Federal Rule of Civil Procedure 12(b)(6) for failure to state
    a claim upon which relief could be granted and under
    Federal Rule of Civil Procedure 9(b) for failure to plead
    fraud with particularity.
    The district court determined that the Complaint
    contained six distinct claims:
    First, plaintiffs allege that BCF's 1993 annual report
    misrepresented the impact of an additional week (the
    "fifty-third week") on the fiscal year-end sales revenue.
    ...
    Second, plaintiffs allege that defendants failed to
    announce that the discounts BCF received on
    merchandise purchased for January, 1994, and
    February, 1994, were substantially less than the
    discounts received in previous years. . . .
    Third, plaintiffs claim that "during each quarter during
    the Class Period, defendants overstated BCF's profits
    from operations by 2-3 cents EPS (earnings per share)
    per quarter by failing to properly match their operating
    expenses with sales." . . .
    Fourth, plaintiffs allege that defendants, in a press
    release of March 1, 1994, stated that BCF's store
    expansion program would be internally funded, when,
    in truth, BCF was borrowing heavily to fund that
    expansion. . . .
    Fifth, plaintiffs claim that defendants, in promoting the
    store expansion program, asserted in various reports
    . . . that 95% of all new stores were profitable within
    six months, and that the new stores were opened
    efficiently and without great expense. . . .
    Finally, plaintiffs allege that throughout the putative
    class period, defendants championed their growth in
    revenue, profit margins and earnings, but did not
    disclose shortcomings in their accounting and cost
    control systems.
    (Dist. Ct. Op. at 3).
    8
    On February 20, 1996, the district court dismissed
    plaintiffs' claims pursuant to Rules 12(b)(6) and 9(b).
    Plaintiffs had requested leave to amend should the
    Complaint be dismissed, but the district court dismissed
    the action in its "entirety."
    Plaintiffs then took this appeal. Plaintiffs contest the
    district court's dismissal of four of the six claims.4 Plaintiffs
    also challenge the court's denial of their request for leave to
    amend.
    III.
    A. Section 10(b) Claims
    Plaintiffs assert claims under Sections 10(b) and 20(a) of
    the Exchange Act, 15 U.S.C. §§ 78j(b), 78t(a), and Rule 10b-
    5 promulgated thereunder, 
    17 C.F.R. § 240
    .10b-5. The
    private right of action under Section 10(b) and Rule 10b-55
    reaches beyond statements and omissions made in a
    registration statement or prospectus or in connection with
    an initial distribution of securities and creates liability for
    false or misleading statements or omissions of material fact
    that affect trading on the secondary market. See Central
    Bank of Denver, N.A. v. First Interstate Bank of Denver,
    N.A., 
    511 U.S. 164
    , 171 (1994); Shaw v. Digital Equip.
    _________________________________________________________________
    4. The claims abandoned on appeal are (1) that BCF, by stating that the
    company " ``[c]ontinue[s] to anticipate funding most of [its] growth
    through internal profits[,]' " misrepresented "that BCF's store expansion
    program would be internally funded, when in truth BCF was borrowing
    heavily to fund that expansion" and (2) that "defendants, in promoting
    the store expansion program, [misrepresented] . . . that 95% of all new
    stores were profitable within six months, and that the new stores were
    opened efficiently and without great expense."
    5. Section 10(b) prohibits the "use or employ[ment], in connection with
    the purchase or sale of any security, . . . [of] any manipulative or
    deceptive device or contrivance in contravention of such rules and
    regulations as the Commission may prescribe." 15 U.S.C. § 78j(b). Rule
    10b-5, in turn, makes it illegal "[t]o make any untrue statement of a
    material fact or to omit to state a material fact necessary in order to
    make the statements made in the light of the circumstances under
    which they were made, not misleading . . . in connection with the
    purchase or sale of any security." 
    17 C.F.R. § 240
    .10b-5(b).
    9
    Corp., 
    82 F.3d 1194
    , 1216-17 (1st Cir. 1996); Eckstein v.
    Balcor Film Investors, 
    8 F.3d 1121
    , 1123-24 (7th Cir. 1993).
    The first step for a Rule 10b-5 plaintiff is to establish
    that defendant made a materially false or misleading
    statement or omitted to state a material fact necessary to
    make a statement not misleading. See In re Phillips
    Petroleum Sec. Litig., 
    881 F.2d 1236
    , 1243 (3d Cir. 1989);
    Lovelace v. Software Spectrum, Inc., 
    78 F.3d 1015
    , 1018
    (5th Cir. 1996). Next, plaintiff must establish that
    defendant acted with scienter and that plaintiff's reliance
    on defendant's misstatement caused him or her injury. See
    Phillips, 
    881 F.2d at 1244
    ; San Leandro Emergency Medical
    Group Profit Sharing Plan v. Philip Morris Cos., Inc., 
    75 F.3d 801
    , 808 (2d Cir. 1996). Finally, since the claim being
    asserted is a "fraud" claim, plaintiff must satisfy the
    heightened pleading requirements of Federal Rule of Civil
    Procedure 9(b). See Suna v. Bailey Corp., 
    107 F.3d 64
    , 68
    (1st Cir. 1997).
    Rule 9(b) requires that "[i]n all averments of fraud or
    mistake, the circumstances constituting fraud or mistake
    shall be stated with particularity." This particularity
    requirement has been rigorously applied in securities fraud
    cases. See Suna, 
    107 F.3d at 73
    ; Gross v. Summa Four,
    Inc., 
    93 F.3d 987
    , 991 (1st Cir. 1996). For example, where
    plaintiffs allege that defendants distorted certain data
    disclosed to the public by using unreasonable accounting
    practices, we have required plaintiffs to state what the
    unreasonable practices were and how they distorted the
    disclosed data. See Shapiro v. UJB Fin. Corp., 
    964 F.2d 272
    ,
    284-85 (3d Cir. 1992). Rule 9(b)'s heightened pleading
    standard gives defendants notice of the claims against
    them, provides an increased measure of protection for their
    reputations, and reduces the number of frivolous suits
    brought solely to extract settlements. See Tuchman v. DSC
    Communications Corp., 
    14 F.3d 1061
    , 1067 (5th Cir. 1994);
    Cosmas v. Hassett, 
    886 F.2d 8
    , 11 (2d Cir. 1989). Despite
    Rule 9(b)'s stringent requirements, however, we have stated
    that "courts should be ``sensitive' to the fact that application
    of the Rule prior to discovery ``may permit sophisticated
    defrauders to successfully conceal the details of their
    fraud.' " Shapiro, 
    964 F.2d at
    284 (citing Christidis v. First
    10
    Pa. Mortgage Trust, 
    717 F.2d 96
    , 99 (3d Cir. 1983)).
    Accordingly, the normally rigorous particularity rule has
    been relaxed somewhat where the factual information is
    peculiarly within the defendant's knowledge or control. See
    Shapiro, 
    964 F.2d at 285
    . But even under a relaxed
    application of Rule 9(b), boilerplate and conclusory
    allegations will not suffice. 
    Id.
     Plaintiffs must accompany
    their legal theory with factual allegations that make their
    theoretically viable claim plausible. 
    Id.
    Rule 9(b) also says that "[m]alice, intent, knowledge, and
    other condition of mind of a person may be averred
    generally." The meaning of this sentence has been the
    source of considerable debate. The Second Circuit, among
    others, has emphasized that although state of mind may be
    "averred generally," a plaintiff alleging securities fraud must
    still allege specific facts that give rise to a "strong inference"
    that the defendant possessed the requisite intent. See, e.g.,
    Acito v. IMCERA Group, Inc., 
    47 F.3d 47
    , 53 (2d Cir. 1995);
    see also Suna, 
    107 F.3d at 68
    ; Tuchman, 
    14 F.3d at 1068
    .
    "The requisite ``strong inference' of fraud may be established
    either (a) by alleging facts to show that defendants had both
    motive and opportunity to commit fraud, or (b) by alleging
    facts that constitute strong circumstantial evidence of
    conscious misbehavior or recklessness." Acito, 
    47 F.3d at 52
    ; see also Dileo v. Ernst & Young, 
    901 F.2d 624
    , 629 (7th
    Cir. 1990) ("People sometimes act irrationally, but indulging
    ready inferences of irrationality would too easily allow the
    inference that ordinary business reverses are fraud").
    By contrast, the Ninth Circuit has rejected such a
    requirement that plaintiff allege facts from which intent to
    commit fraud may be inferred. See In re GlenFed, Inc. Sec.
    Litig., 
    42 F.3d 1541
     (9th Cir. 1994) (in banc). In GlenFed,
    the court argued that since the second sentence of Rule
    9(b) states that "malice, intent, knowledge, and other
    condition of mind may be averred generally," the Rule
    leaves no room for requiring specific facts to be pled. 
    Id. at 1545-47
    .
    We agree with the Second Circuit's approach. Cf. In re
    ValueVision Int'l, Inc., Sec. Litig., 
    896 F. Supp. 434
    , 446
    (E.D. Pa. 1995) (noting the Third Circuit's silence on the
    issue). While state of mind may be averred generally,
    11
    plaintiffs must still allege facts that show the court their
    basis for inferring that the defendants acted with "scienter."
    Otherwise, strike suits based on no more than plaintiffs'
    detection of a few negligently made errors in company
    documents or statements (errors detected in the aftermath
    of a stock price drop) could survive the pleading threshold
    and subject public companies to unneeded litigation
    expenditures. Public companies make large quantities of
    information available to the public, as a result of both
    mandatory disclosure requirements and self-initiated
    voluntary disclosure. Cf. Roberta Romano, The Genius of
    American Corporate Law 93-95 (1993). Large volumes of
    disclosure make for a high likelihood of at least a few
    negligent errors. To allow plaintiffs and their attorneys to
    subject companies to wasteful litigation based on the
    detection of a few negligently made errors found
    subsequent to a drop in stock price would be contrary to
    the goals of Rule 9(b), which include the deterrence of
    frivolous litigation based on accusations that could hurt the
    reputations of those being attacked.6 See Tuchman, 
    14 F.3d at 1067
    ; In re Discovery Zone Sec. Litig., 
    943 F. Supp. 924
    ,
    934 (N.D. Ill. 1996).
    Plaintiffs' Complaint advances numerous claims of
    nondisclosure and misstatement. On appeal, the myriad
    allegations have been whittled down to five: (1) that BCF
    overstated certain quarterly earnings reports; (2) that BCF
    wrongfully failed to disclose the receipt of certain reduced
    discounts on purchases; (3) that BCF misrepresented the
    sales attributable to the 53rd week of 1993; and (4) & (5)
    that BCF made certain forward-looking statements without
    _________________________________________________________________
    6. The parties do not contend that the recently enacted Private Securities
    Litigation Reform Act of 1995 (the "Reform Act") applies to this case. Cf.
    Hockey v. Medhekar, 
    1997 WL 203704
    , *3-4 (N.D. Cal.) (holding that the
    Reform Act applies only to class actions filed after December 22, 1995).
    We note, however, that Section 21(D)(b)(2) of the Reform Act requires
    that complaints brought under Rule 10b-5 "state with particularity facts
    giving rise to a strong inference that the defendant acted with the
    requisite state of mind." 15 U.S.C. § 78u-4(b)(2); see also Friedberg v.
    Discreet Logic, Inc., 
    1997 WL 109228
    , *5 (D. Mass.); John C. Coffee, Jr.,
    The Future of the Private Securities Litigation Reform Act: Or, Why the Fat
    Lady Has Not Yet Sung, 51 Bus. Law. 975, 978-79 (1996).
    12
    a reasonable basis.7 Plaintiffs have further alleged that the
    nondisclosures and misstatements were made with
    fraudulent intent, that defendants' conduct artificially
    inflated the market price of BCF stock, and that this fraud
    on the market caused plaintiffs to suffer damages.8
    _________________________________________________________________
    7. Under existing law, where purchasers or sellers of stock have been
    able to identify a specific false representation of material fact or omission
    that makes a disclosed statement materially misleading, a private right
    of action lies under Section 10(b) and Rule 10b-5. See Hayes v. Gross,
    
    982 F.2d 104
    , 106 (3d Cir. 1992). Plaintiffs, however, did not merely
    assert that defendants made affirmative misstatements in and omissions
    from disclosed statements. They also alleged that defendants had failed
    to comply with affirmative disclosure requirements under "Item 303 of
    Regulation S-K." Complaint, ¶ 12. Plaintiffs tell us that under Item 303
    defendants had a duty to "report all trends, demands or uncertainties
    that were reasonably likely to (i) impact BCF's liquidity; (ii) impact
    BCF's net sales, revenue and/or income; and/or (iii) cause previously
    reported financial information not to be indicative of future operating
    results." Complaint, ¶ 12; see also 
    17 C.F.R. § 229.303
    .
    It is an open issue whether violations of Item 303 create an
    independent cause of action for private plaintiffs. See Shaw, 
    82 F.3d at 1222
     (declining to reach the issue); In re Wells Fargo Sec. Litig., 
    12 F.3d 922
    , 930 n.6 (9th Cir. 1993) (same); In re Canandaigua Sec. Litig., 
    944 F. Supp. 1202
    , 1209 n.4 (S.D.N.Y. 1996) ("far from certain that the
    requirement that there be a duty to disclose under Rule 10b-5 may be
    satisfied by importing the disclosure duties from S-K 303").
    We do not need to reach this issue, however, because it has not been
    raised on appeal.
    8. The "fraud on the market" theory accords plaintiffs in Rule 10b-5
    class actions a rebuttable presumption of reliance if plaintiffs bought or
    sold their securities in an "efficient" market. See Donald C. Langevoort,
    Theories, Assumptions and Securities Regulation: Market Efficiency
    Revisited, 
    140 U. Pa. L. Rev. 851
    , 889-91 (1992); see also Shaw, 
    82 F.3d at 1218
    . Plaintiffs using this theory need not show that they actually
    knew of the communication that contained the misrepresentation or
    omission. Instead, plaintiffs are accorded the presumption of reliance
    based on the theory that in an efficient market the misinformation
    directly affects the stock prices at which the investor trades and thus,
    through the inflated or deflated price, causes injury even in the absence
    of direct reliance. See Basic, Inc. v. Levinson, 
    485 U.S. 224
    , 241-42
    (1988) (theory presumes that the plaintiffs relied on market integrity to
    accurately and adequately incorporate the company's value into the price
    13
    Defendants counter that none of the statements or
    omissions identified by plaintiffs was materially false,
    misleading, or otherwise actionable. Defendants protest
    that:
    This lawsuit constitutes a frivolous attempt by
    appellants to extort money from a healthy, successful
    company that saw its revenues and earnings per share
    increase steadily from fiscal 1990 through fiscal 1994.
    The Company's only alleged sin is to have reported
    accurately on September 20, 1994 its year-end
    revenues and earnings for fiscal 1994, which, while
    surpassing the performance of any prior year in its
    history, failed to meet the earnings-per-share
    projections of a handful of bullish securities analysts.
    (Appellees' Br. at 18) (internal citations omitted). We
    address each of plaintiffs' claims in turn.
    (1) Earnings Overstatements
    Plaintiffs allege that "during each quarter during the
    Class Period, defendants overstated BCF's profits from
    operations by 2-3 cents [earnings per share] per quarter by
    failing to properly match their operating expenses with
    sales." Complaint, ¶ 73(c). The Complaint explains:
    In order to achieve their goal of inflating the Company's
    stock price, defendants manipulated BCF's financial
    statements through improper and misleading
    accounting practices in violation of GAAP. Statement of
    Financial Accounting Concepts 6 (SFAC [No.] 6), set
    forth by the Financial Accounting Standards Board
    (FASB), provides that expenses -- which are defined as
    decreases in assets or increases in liabilities during a
    period resulting from delivery of goods, rendering of
    _________________________________________________________________
    of the security); see also Langevoort, Market Efficiency at 890-91.
    Therefore, in order to avail themselves of the fraud on the market theory
    and the benefit of not having to plead specific reliance on the alleged
    misstatement or omission, plaintiffs have to allege that the stock in
    question traded on an open and efficient market. See Hayes v. Gross,
    
    982 F.2d 104
    , 107 (3d Cir. 1992); Peil v. Speiser, 
    806 F.2d 1154
    , 1161
    (3d Cir. 1986). It is undisputed that plaintiffs have met this burden.
    14
    services, or other activities constituting the enterprise's
    central operations -- must be matched with revenues
    resulting from those expenses. See SFAC[No.] 6 [ ]. The
    matching principle requires that all expenses incurred
    in the generating of revenue should be recognized in
    the same accounting period as the revenues are
    recognized. Defendants violated SFAC [No.] 6 by failing
    to properly account for the expenses associated with
    BCF's purchases of inventory during the Class Period,
    and thereby artificially inflated the reported net income
    and earnings per share during the first, second and
    third quarters of fiscal year 1994. Because of the
    Company's inadequate financial and accounting
    controls, defendants were able to and did, in fact, . . .
    materially understate BCF's expenses, on a quarter-
    by-quarter basis during fiscal year 1994, and thereby
    overstate very significantly during the Class Period
    BCF's profitability, earnings and prospects for fiscal
    year 1994.
    Complaint, ¶ 67 (emphasis added).
    The court dismissed the earnings overstatement claim
    because it "fail[ed] to allege how defendants intentionally or
    recklessly deviated from generally accepted accounting
    principles." (Dist. Ct. Op. at 19). Although defendants
    argued that plaintiffs had failed to state a legally cognizable
    claim because they did not point to a violation of GAAP, the
    district court's decision to dismiss this claim is most easily
    read as being on Rule 9(b) grounds alone, i.e., a failure to
    plead with particularity. However, to read the district
    court's opinion as dismissing the claim under Rule 9(b)
    alone would be inconsistent with the court's simultaneous
    failure to grant leave to amend on the ground of futility. See
    Section B, infra. Hence, we review the district court's
    dismissal as if it were based on both Rule 12(b)(6) and Rule
    9(b). In evaluating the Rule 12(b)(6) dismissal we assume
    that the district court accepted defendants' arguments on
    the issue.
    (i) Rule 12(b)(6)
    Defendants argue here, as they did before the district
    court, that the earnings overstatement claim fails under
    15
    Rule 12(b)(6). A motion to dismiss pursuant to Rule 12(b)(6)
    may be granted only if, accepting all well pleaded
    allegations in the complaint as true, and viewing them in
    the light most favorable to plaintiff, plaintiff is not entitled
    to relief. Bartholomew v. Fischl, 
    782 F.2d 1148
    , 1152 (3d
    Cir. 1986). "The issue is not whether a plaintiff will
    ultimately prevail but whether the claimant is entitled to
    offer evidence to support the claims." Scheuer v. Rhodes,
    
    416 U.S. 232
    , 236 (1974).
    Defendants argue that their earnings statements could
    not have been materially misleading because BCF's
    accounting practices were consistent with GAAP.9
    Defendants assert that violations of mere accounting
    "concepts" such as SFAC No. 6, which is what plaintiffs
    have alleged, are not violations of GAAP, and therefore are
    not enough to give rise to disclosure violations under the
    securities laws.10 Defendants suggest that the earnings
    _________________________________________________________________
    9. Defendants do not attempt to suggest that the alleged earnings per
    share overstatements of 2-3 cents themselves should be ruled
    immaterial. Indeed, earnings reports are among the pieces of data that
    investors find most relevant to their investment decisions. In deciding
    whether to buy or sell a security, reasonable investors often rely on
    estimates or projections of the underlying firm's future earnings. See
    Wielgos v. Commonwealth Edison Co., 
    892 F.2d 509
    , 514 (7th Cir. 1989).
    Information concerning the firm's current and past earnings is likely to
    be relevant in predicting what future earnings might be. See Glassman
    v. Computervision Corp., 
    90 F.3d 617
    , 626 (1st Cir. 1996). Thus,
    information about a company's past and current earnings is likely to be
    highly "material." Cf. Louis Lowenstein, Financial Transparency and
    Corporate Governance: You Manage What You Measure, 
    96 Colum. L. Rev. 1335
    , 1355 (market places an "enormous emphasis" on earnings
    reports); Victor Brudney and William W. Bratton, Corporate Finance A-1
    (1993) ("The issuance of an income statement is often preceded or
    followed by increased market activity in the company's shares.").
    10. GAAP is not a set of rigid rules ensuring identical treatment of
    identical transactions, but rather characterizes the range of reasonable
    alternatives that management can use. See Thor Power Tool Co. v.
    Commissioner, 
    439 U.S. 522
    , 544 (1979); Lovelace v. Software Spectrum,
    Inc., 
    78 F.3d 1015
    , 1021 (5th Cir. 1996). "GAAP [is] an amalgam of
    statements issued by the [American Institute of Certified Public
    Accountants] through the successive groups it has established to
    promulgate accounting principles: the Committee on Accounting
    16
    overstatement claim is based on no more than the fact that
    BCF uses one accounting method to value merchandise on
    a quarterly basis (the "gross profit" method) and a different
    method to value its merchandise on an annual basis (the
    "retail inventory" method). In addition, defendants inform
    us that the market knew about this practice because the
    use of the different methods was disclosed to investors in
    BCF's quarterly 10-Q filings with the SEC.
    If BCF is correct (a) that the alleged overstatements of
    quarterly earnings are merely the result of the use of valid,
    accepted, and understood accounting methods, and (b) that
    this concurrent use of different accounting methods was
    fully and adequately disclosed to the market (alleged here
    to be efficient), plaintiffs' claims would likely fail. However,
    at this stage, we cannot say, as a matter of law, that the
    alleged earnings overstatements can be fully explained by
    BCF's use of different accounting methods for analyzing
    quarterly versus annual data (even assuming that these
    were fully disclosed to the market). Moreover, assuming
    that consistency with GAAP is enough to preclude liability,
    it is a factual question whether BCF's accounting practices
    were consistent with GAAP. Cf. Discovery, 
    943 F. Supp. at
    935 n.9 ("This Court finds that whether FASB[SFAC] No. 6
    constitutes GAAP is best resolved by expert testimony, and
    thus should not be addressed on a motion to dismiss"); cf.
    also In re Westinghouse Sec. Litig., 
    90 F.3d 696
    , 709 n.9 (3d
    Cir. 1996). And, of course, since the claim at issue was
    dismissed at the pleading stage, we are required to credit
    _________________________________________________________________
    Procedure, the Accounting Principles Board, and the Financial
    Accounting Standards Board [(FASB)]. . . . GAAP include[s] broad
    statements of accounting principles amounting to aspirational norms as
    well as more specific guidelines and illustrations. The lack of an official
    compilation allows for some debate over whether particular
    announcements are encompassed within GAAP." Bily v. Arthur Young &
    Co., 
    834 P.2d 745
    , 750-51 (Cal. 1992); see also Providence Hosp. of
    Toppenish v. Shalala, 
    52 F.3d 213
    , 218 n.7 (9th Cir. 1995). At issue here
    is SFAC No. 6, which although issued by FASB, is allegedly not GAAP --
    at least according to defendants. But cf. Anthony Phillips et al., Basic
    Accounting for Lawyers 39 (4th ed. 1988) (including FASB's Statements
    of Financial Concepts within its table of "Sources of Generally Accepted
    Accounting Principles").
    17
    plaintiffs' allegations rather than defendants' responses.
    See, e.g., Westinghouse, 
    90 F.3d at 706
     ("we must accept as
    true plaintiffs' factual allegations, and we may affirm the
    district court's dismissals only if it appears certain that
    plaintiffs can prove no set of facts entitling them to relief")
    (citation omitted). Consequently, we cannot sustain the
    district court's dismissal of this claim under Rule 12(b)(6).
    (ii) Rule 9(b)
    The district court specifically ruled that the earnings
    overstatement claim failed the particularity requirements of
    Rule 9(b). Rule 9(b) requires a plaintiff to plead here (1) a
    specific false representation of material fact, (2) knowledge
    of its falsity by the person who made it, (3) ignorance of its
    falsity by the person to whom it was made, (4) the maker's
    intention that it should be acted upon, and (5) detrimental
    reliance by the plaintiff. Westinghouse, 90 F.3d at 710. The
    district court held that plaintiffs did not comply with Rule
    9(b) because they failed to allege:
    how defendants intentionally or recklessly deviated
    from generally accepted accounting principles. The
    Amended Consolidated Complaint is devoid of any
    indication as to the particular error(s), [and/or] the
    standard(s) from which defendants deviated and even
    the allegation of scienter.
    (Dist. Ct. Op. at 19) (emphasis added). The court concluded
    that plaintiffs had offered no more than "rote allegations of
    fraud predicated on the drop in price of BCF stock," and
    that these allegations fell below the "who, what, when,
    where and how" elements necessary to establish an
    intentional or reckless misstatement or omission under
    Rule 9(b). (Dist. Ct. Op. at 19). See Dileo, 
    901 F.2d at 627
    (equating the particularity required by Rule 9(b) with "the
    first paragraph of any newspaper story"). In addition,
    according to the court, plaintiffs' claim sounded in
    "negligence." (Dist. Ct. Op. at 18).
    We disagree that plaintiffs' claim, at this stage, boils
    down to a blanket assertion of fraud premised on no more
    than a drop in stock price.11 Plaintiffs have alleged that 2-3
    _________________________________________________________________
    11. The issue is not whether there was a deviation from any set of formal
    accounting practices, but whether BCF's earnings statements were
    18
    cent overstatements of earnings occurred in the company's
    public announcements of results for the first, second, and
    third quarters of 1994 and that these overstatements
    occurred because BCF failed to account properly for
    expenses associated with purchases of inventory and
    thereby violated a specific accounting concept: SFAC No. 6.
    This is an adequate allegation of "how" BCF overstated its
    earnings, so we cannot say that plaintiffs have failed to
    state their claim with adequate particularity. Cf.
    Westinghouse, 90 F.3d at 711 (where plaintiffs alleged that
    defendant had arbitrarily moved loans from non-earning to
    earning status just before mandated public reporting, when
    nothing had changed regarding the likelihood of collection
    on the loans, allegations were adequate under Rules
    12(b)(6) and 9(b)).
    The district court also ruled that plaintiffs inadequately
    pled scienter. Here, we agree. To satisfy the scienter
    requirement, plaintiffs "must allege facts that give rise to an
    inference that [BCF] knew or was reckless in not knowing
    that [BCF's] financial statements" were misleading. Id. at
    712. It is not enough for plaintiffs to allege generally that
    defendants "knew or recklessly disregarded each of the
    false and misleading statements for which [they were]
    sued," Complaint, ¶ 16; plaintiffs must allege facts that
    could give rise to a "strong" inference of scienter. Suna, 
    107 F.3d at 68
    ; San Leandro, 75 F.3d at 813-14. Plaintiffs must
    either (1) identify circumstances indicating conscious or
    reckless behavior by defendants or (2) allege facts showing
    both a motive and a clear opportunity for committing the
    fraud. San Leandro, 75 F.3d at 813.
    In this case, plaintiffs have failed to allege facts that
    would constitute circumstantial evidence of reckless or
    conscious misbehavior on the part of defendants in making
    the overstatements of earnings. Cf. id. at 812-13 (describing
    _________________________________________________________________
    materially misleading. Deviations from accounting standards are
    important insofar as reasonable investors expect those standards to be
    followed. Given that the market expects that a certain set of accounting
    standards will be followed, we imagine that a demonstration of explicit
    compliance with these standards will at least generally negate the
    possibility that reasonable investors were misled.
    19
    the types of allegations of fact that would indicate
    conscious or reckless behavior).
    Plaintiffs have also endeavored to plead scienter by
    alleging facts that point towards motive and opportunity to
    commit fraud. Plaintiffs have alleged (and it is undisputed)
    that the individual defendants were top officers of BCF and
    hence had the opportunity to manipulate BCF's disclosures
    to the public. Id. at 813. In addition, plaintiffs have alleged
    that defendants artificially inflated the price of BCF's stock
    so as to enable certain top BCF officials to sell portions of
    their stock holdings at these prices.12 See Acito v. IMCERA
    Group, Inc., 
    47 F.3d 47
    , 53 (2d Cir. 1995) ("Plaintiffs may
    plead scienter by alleging ``facts establishing a motive to
    commit fraud and an opportunity to do so,' or alleging ``facts
    _________________________________________________________________
    12. Plaintiffs also allege, generally, that the individual officer-defendants
    sought to inflate the company's stock price so as to "protect, perpetuate
    and enhance their executive positions and the substantial compensation,
    prestige and other perquisites of executive employment obtained
    thereby." Complaint, ¶ 15. This general allegation, however, does not
    help plaintiffs in adequately alleging scienter because they fail to explain
    to us how a temporary inflation of BCF's stock price would help
    management increase its compensation or preserve its jobs. Cf. Acito v.
    IMCERA Group, Inc., 
    47 F.3d 47
    , 54 (2d Cir. 1995) ("[T]he existence,
    without more, of executive compensation dependent upon stock value
    does not give rise to a strong inference of scienter."); cf. also In re
    HealthCare Compare Corp. Sec. Litig., 
    75 F.3d 276
    , 284 (7th Cir. 1996);
    but cf. In re Wells Fargo Sec. Litig., 
    12 F.3d 922
    , 925 & 931 (9th Cir.
    1993). An example of a situation in which management might be able to
    preserve its compensation and job security by causing a temporary stock
    price increase could be where the incumbent management fears a
    specific takeover bid and is seeking to deter the takeover (by causing the
    target company's stock price to be artificially inflated for a short period).
    See Stransky v. Cummins Engine Co., Inc., 
    51 F.3d 1329
    , 1331 (7th Cir.
    1995) (where plaintiffs articulated such a theory); see also HealthCare,
    
    75 F.3d at 284
    . As a general matter, though, causing temporary
    inflations of price through the dissemination of false information hurts
    the long-term stock price of the company and thereby presumably hurts
    managerial compensation that may be tied to the long-term performance
    of the company. This is so because these disseminations of false
    information (that are eventually discovered by the market) increase the
    volatility of the company's stock and in turn increase its risk and long-
    term price. Cf. Marcel Kahan, Securities Laws and the Social Costs of
    "Inaccurate" Stock Prices, 41 Duke L. J. 977, 1025-26 (1992).
    20
    constituting circumstantial evidence of either reckless or
    conscious misbehavior.") (quoting In re Time Warner Sec.
    Litig., 
    9 F.3d 259
    , 269 (2d Cir. 1993)); see also Shaw v.
    Digital Equip. Corp., 
    82 F.3d 1194
    , 1224 (1st Cir. 1996). In
    support of this theory, plaintiffs' Complaint provides us
    with the names of the insiders who sold stock, the
    quantities of stock sold and the prices at which the sales
    occurred, and the dates of the sales. Complaint, ¶ 51.
    What these allegations boil down to is that two of the five
    officer-defendants made a profit of approximately $100,000
    each and that a third officer-defendant made a profit of
    approximately $40,000 as a result of the artificial inflation
    of the price of BCF's stock. The two officer-defendants who
    are not alleged to have traded are Monroe Milstein, the CEO
    and chairman of the board, who owned 30.7% of BCF's
    stock, and Stephen Milstein, a vice-president and general
    merchandise manager, who owned 4.9% of the stock.
    Of the three defendants who are alleged to have traded
    on nonpublic information, plaintiffs have provided us with
    the total stock holdings of only one defendant. This
    defendant, Andrew Milstein, owned 5.4% of the stock. The
    Complaint tells us that as of May 11, 1994, there were
    41,119,463 shares of BCF's common stock outstanding. A
    5.4% holding, therefore, translates to approximately
    2,220,451 shares. Of these, Andrew Milstein is alleged to
    have profited on the sale of 10,000 shares, i.e.,
    approximately 0.5% of his holdings. With respect to the
    other two officer-defendants who are alleged to have traded
    on the nonpublic information, the Complaint provides us
    with the number of shares they traded, but not what their
    total stock holdings were.
    These allegations are inadequate to produce a "strong"
    inference of "fraudulent intent." See San Leandro, 
    75 F.3d at 814
    . First, two officer-defendants are not alleged to have
    traded at all, and these two defendants appear to be two of
    the more powerful among the group of five. One of them
    was the CEO, chairman of the board, and holder of over
    30% of the stock. Second, the one defendant for whom we
    have information as to his total stock holdings appears to
    have sold no more than a minute fraction of his holdings,
    0.5%. Further, we have no information as to whether such
    21
    trades were normal and routine for this defendant. Nor do
    we have information as to whether the profits made were
    substantial enough in relation to the compensation levels
    for any of the individual defendants so as to produce a
    suspicion that they might have had an incentive to commit
    fraud. Finally, for two of the officer-defendants who are
    alleged to have traded during the class period, we do not
    even have information as to their total BCF stock holdings,
    and we therefore have even less of a basis to infer that their
    sales were unusual or suspicious. To the extent plaintiffs
    choose to allege fraudulent behavior based on what they
    perceive as "suspicious" trading, they have to allege facts
    that support that suspicion.
    A large number of today's corporate executives are
    compensated in terms of stock and stock options. Cf. Elliott
    J. Weiss, The New Securities Fraud Pleading Requirement:
    Speed Bump or Road Block?, 
    38 Ariz. L. Rev. 675
    , 687
    (1996). It follows then that these individuals will trade
    those securities in the normal course of events. We will not
    infer fraudulent intent from the mere fact that some officers
    sold stock. See Shaw, 
    82 F.3d at 1224
    ; cf. Tuchman, 
    14 F.3d at 1068
     (noting that if "incentive compensation" could
    be the basis for an allegation of fraud, "the executives of
    virtually every corporation in the United States would be
    subject to fraud allegations") (citation omitted). Instead,
    plaintiffs must allege that the trades were made at times
    and in quantities that were suspicious enough to support
    the necessary strong inference of scienter. See Shaw, 
    82 F.3d at 1224
    ; see also Searls v. Glasser, 
    64 F.3d 1061
    ,
    1068 (7th Cir. 1995); cf. Weiss, Securities Fraud Pleading at
    686-87 (question courts should ask is whether the benefits
    realized by executives as a result of the inflation in stock
    price are "sufficiently large to constitute evidence of motive"
    to commit fraud).
    We conclude, therefore, that while dismissal on Rule
    12(b)(6) alone would not have been proper, the dismissal on
    Rule 9(b) grounds was. We do not discard the possibility,
    however, that plaintiffs will be able to amend the Complaint
    to allege trading by the defendant-officers that adequately
    supports the requisite strong inference of scienter.
    22
    (2) The 53rd Week
    Fiscal year 1993 for BCF contained an extra, 53rd week.
    In its 1993 annual report, filed with the SEC on October 4,
    1993, BCF represented that this 53rd week had accounted
    for an increase of $12.2 million in sales. Specifically, the
    1993 annual report stated:
    Fiscal 1993 was a 53 week fiscal year compared with
    52 week fiscal years in 1992 and 1991. Net sales for
    the 53rd week in fiscal 1993 amounted to $12.2
    million.
    (Dist. Ct. Op. at 15). According to plaintiffs, however, this
    statement was false when made. Claiming that the true
    increase in sales attributable to the 53rd week was $23.2
    million, not $12.2 million, plaintiffs rely on the following
    statement made by BCF in a September 20, 1994, press
    release:
    [T]he fourth quarter of 1994 was a 13 week quarter
    compared with a 14 week fiscal quarter in 1993. This
    extra week, a year ago, added $23.2 million in sales,
    and approximately $5 million in pre-tax profit, to
    1993's fourth quarter.
    (Dist. Ct. Op. at 15).
    Plaintiffs claim that BCF's initial understatement of the
    effect of the 53rd week caused investors materially to
    overestimate BCF's future prospects. Complaint,¶ 35.
    The two BCF statements on which plaintiffs rely appear
    to be inconsistent with respect to the effect of the 53rd
    week. The district court, however, found them consistent
    and consequently rejected plaintiffs' claim. The court
    explained:
    The 1993 Annual Report and the September 20, 1994
    press release compare two separate periods. The 1993
    Annual Report focuses on the week of June 27, 1993 to
    July 3, 1993 as the extra, non-comparable week
    between fiscal 1992 and fiscal 1993. That week, which
    was the fifty-third week in fiscal 1993, accounted for
    $12.2 million in sales. The September 20, 1994 press
    release, however, focuses on another week -- that of
    23
    March 28, 1993 to April 3, 1993 -- as the non-
    comparable week between fifty-three-week fiscal 1993
    and fiscal 1994, which had only fifty-two weeks.
    (Dist. Ct. Op. at 16) (emphasis added; internal citations
    omitted).
    Unlike the district court, we see nothing in the 1993
    Annual Report or the September 20, 1994, press release
    that makes clear that the 53rd weeks discussed in the two
    documents were two different calendar weeks fromfiscal
    year 1993. As far as we can see, the only source of
    information before the district court that could have
    provided a basis for the conclusion it reached was
    defendants' brief in support of their motion to dismiss.
    Indeed, the district court's opinion specifically cites to an
    affidavit proffered by defendants on this point. (Dist. Ct.
    Op. at 16). However, since the district court was ruling on
    a motion to dismiss, it was not permitted to go beyond the
    facts alleged in the Complaint and the documents on which
    the claims made therein were based. See Angelastro v.
    Prudential-Bache Sec., Inc., 
    764 F.2d 939
    , 944 (3d Cir.
    1985); see also In re Donald J. Trump Casino Sec. Litig., 
    7 F.3d 357
    , 368 n.9 (3d Cir. 1993). Thus, if we stopped our
    analysis here, we would have to reverse the district court's
    dismissal of this claim. There is an alternative basis,
    however, that warrants affirmance of the district court's
    decision.
    The district court's opinion notes that, on July 29, 1994,
    approximately two months prior to the September 20 press
    release (where it was disclosed that the 53rd week of 1993
    accounted for $23.2 million in sales), BCF had disclosed
    the information as to the $23.2 million in sales. (Dist. Ct.
    Op. at 16). Plaintiffs' Complaint tells us that this
    information, when released to the public, had "no
    appreciable effect on the market price of BCF common
    stock or on analysts' projections [as to the company's
    earnings for the year]." Complaint, ¶ 57. Plaintiffs'
    Complaint also informs us that BCF's stock was actively
    traded and carefully followed by market analysts and that
    the market for BCF stock was "efficient." Complaint, ¶ 23.
    Because the market for BCF stock was "efficient" and
    because the July 29 disclosure had no effect on BCF's
    24
    price, it follows that the information disclosed on
    September 20 was immaterial as a matter of law.
    Ordinarily, the law defines "material" information as
    information that would be important to a reasonable
    investor in making his or her investment decision. See
    Westinghouse, 
    90 F.3d at 714
    . In the context of an
    "efficient" market, the concept of materiality translates into
    information that alters the price of the firm's stock. Cf.
    Shaw, 
    82 F.3d at 1218
     (in cases involving the fraud on the
    market theory of liability, statements identified as
    actionably misleading are alleged to have caused injury,
    "not through the plaintiffs' direct reliance upon them, but
    by dint of the statements' inflating effect on the price of the
    security purchased") (emphasis added); Raab v. General
    Physics Corp., 
    4 F.3d 286
    , 289 (4th Cir. 1993) (" ``Soft',
    ``puffing' statements . . . generally lack materiality because
    the market price of a share is not inflated by vague
    statements predicting growth") (emphasis added). This is so
    because efficient markets are those in which information
    important to reasonable investors (in effect, the market, see
    Shaw, 
    82 F.3d at 1218
    ) is immediately incorporated into
    stock prices. See Langevoort, Market Efficiency, at 851; see
    also Roots Partnership v. Lands' End, Inc., 
    965 F.2d 1411
    ,
    1419 (7th Cir. 1992); Wielgos, 892 F.3d at 510 ("The
    Securities and Exchange Commission believes that markets
    correctly value the securities of well-followedfirms, so that
    new sales may rely on information that has been digested
    and expressed in the security's price."). Therefore, to the
    extent that information is not important to reasonable
    investors, it follows that its release will have a negligible
    effect on the stock price. In this case, plaintiffs have
    represented to us that the July 29 release of information
    had no effect on BCF's stock price. This is, in effect, a
    representation that the information was not material. See
    Fischel, Efficient Capital Markets, at 909-910; cf. Roots
    Partnership, 
    965 F.2d at 1419
     (plaintiff asserting fraud on
    the market theory claimed to have been misled into
    purchasing company's securities on July 25, 1989 by
    earnings projection for the first quarter that was made on
    April 4, 1989; claim failed because company had disclosed
    its actual first quarter earnings on May 18 , 1989 and under
    plaintiffs' own efficient market theory this information
    25
    should have been incorporated into the price prior to
    plaintiff's purchase on July 25). If the July 29 information
    was immaterial, its nondisclosure in the 1993 Annual
    Report is not actionable.
    (3) Reduced Supplier Discounts
    Plaintiffs assert that "BCF purchased the bulk of its
    inventory of coats for 1994 in January and February 1994,
    yet defendants failed to disclose in its statements and
    reports from March 1, 1994 to September 23, 1994, that
    the discounts received were substantially less than in prior
    years." Complaint, ¶ 73(b). In order for an omission or
    misstatement to be actionable under Section 10(b) it is not
    enough that plaintiff identify the omission or misstatement.
    The omission or misstatement must also be material, i.e.,
    something that would alter the total mix of relevant
    information for a reasonable investor making an investment
    decision. See Westinghouse, 
    90 F.3d at 714
    . Although
    questions of materiality have traditionally been viewed as
    particularly appropriate for the trier of fact, complaints
    alleging securities fraud often contain claims of omissions
    or misstatements that are obviously so unimportant that
    courts can rule them immaterial as a matter of law at the
    pleading stage. See, e.g., Shaw, 
    82 F.3d at 1217-18
    ;
    Glassman, 
    90 F.3d at 635
    . Along these lines, the district
    court rejected plaintiffs' claim predicated on the
    undisclosed supplier discounts. The court made its ruling
    on the ground that the allegedly omitted information was
    too immaterial to form the basis for a legally viable claim.
    There is a threshold procedural question that we must
    address before reaching the merits of the district court's
    decision on materiality. Plaintiffs claim that the district
    court committed reversible error in using information
    contained in BCF's 1994 Annual Report as a basis for its
    materiality analysis because the 1994 Annual Report was
    neither attached to, nor referred to, in the Complaint.
    As a general matter, a district court ruling on a motion
    to dismiss may not consider matters extraneous to the
    pleadings. Angelastro, 
    764 F.2d at 944
    . However, an
    exception to the general rule is that a "document integral to
    or explicitly relied upon in the complaint" may be
    26
    considered "without converting the motion [to dismiss] into
    one for summary judgment." Shaw, 
    82 F.3d at 1220
    (emphasis added); see also Trump, 
    7 F.3d at
    368 n.9 ("a
    court may consider an undisputedly authentic document
    that a defendant attaches as an exhibit to a motion to
    dismiss if the plaintiff's claims are based on the
    document.") (quoting Pension Benefit Guar. Corp. v. White
    Consol. Indus., 
    998 F.2d 1192
    , 1196 (3d Cir. 1993)).
    The rationale underlying this exception is that the
    primary problem raised by looking to documents outside
    the complaint -- lack of notice to the plaintiff-- is
    dissipated "[w]here plaintiff has actual notice . . . and has
    relied upon these documents in framing the complaint."
    Watterson v. Page, 
    987 F.2d 1
    , 3-4 (1st Cir. 1993) (quoting
    Cortec Indus., Inc. v. Sum Holding L.P., 
    949 F.2d 42
    , 48 (2d
    Cir. 1991)); see also San Leandro, 
    75 F.3d at 808-09
    . What
    the rule seeks to prevent is the situation in which a plaintiff
    is able to maintain a claim of fraud by extracting an
    isolated statement from a document and placing it in the
    complaint, even though if the statement were examined in
    the full context of the document, it would be clear that the
    statement was not fraudulent. See Shaw, 
    82 F.3d at 1220
    .
    As best we can tell, plaintiffs are correct that the
    Complaint does not explicitly refer to or cite BCF's 1994
    Annual Report. But the language in both Trump and Shaw
    makes clear that what is critical is whether the claims in
    the complaint are "based" on an extrinsic document and
    not merely whether the extrinsic document was explicitly
    cited. See Trump, 
    7 F.3d at
    368 n.9; Shaw, 
    82 F.3d at 1220
    . Plaintiffs cannot prevent a court from looking at the
    texts of the documents on which its claim is based by
    failing to attach or explicitly cite them.
    In this case, every time in the Complaint that plaintiffs
    refer to their claim that data as to lower discounts in
    January-February 1994 was required to be disclosed, but
    was not, plaintiffs support their claim by arguing that the
    data as to the January-February period was crucial to
    investors because this was the period during which BCF
    purchased the bulk of its 1994 inventory. Complaint,¶¶ 50,
    54(b), 62, 73(b). This is an unambiguous reference to full-
    year cost data for 1994. The Complaint, however, does not
    27
    provide a citation for the source of full-year data for 1994.
    In the absence of such a citation, we think it was
    reasonable for the district court to have looked to the 1994
    Annual Report that defendants provided.
    Plaintiffs next argue that, even if consideration of the
    1994 Annual Report were legitimate, the district court erred
    in dismissing their claim. The district court reasoned that
    to the extent the allegedly lower discounts in January-
    February 1994 were relevant to investors, they would be
    reflected in the 1994 "costs of goods sold." (Dist. Ct. Op. at
    12). Plaintiffs assert that the court erred in looking at total
    costs. We disagree.
    As previously noted, reasonable investors often rely on
    estimates of a firm's future earnings in deciding whether to
    invest in a firm's securities. See Glassman, 
    90 F.3d at 626
    .
    A reduction in discounts received on merchandise
    purchases would be material if it affected total costs and
    therefore earnings. In evaluating the materiality of the
    allegedly undisclosed lower discounts, therefore, the district
    court correctly looked to the effect of these allegedly lower
    discounts on total costs. The impact was negligible; total
    costs between 1993 and 1994 increased only 0.2%, and
    many factors other than merchandise discounts go into
    total costs. Where the data alleged to have been omitted
    would have had no more than a negligible impact on a
    reasonable investor's prediction of the firm's future
    earnings, the data can be ruled immaterial as a matter of
    law. Cf. Westinghouse, 
    90 F.3d at 714-15
     (where plaintiffs
    alleged misstatements regarding loan loss reserves, but the
    claim was based on a failure to do a single write down that
    would have produced no more than a 0.54% change in the
    firm's net income, claim could be ruled immaterial as a
    matter of law); Glassman, 
    90 F.3d at 633
     (where allegedly
    undisclosed information as to quarter-to-quarter changes in
    backlog was no more than a few percent, the claim of
    nondisclosure could be ruled immaterial as a matter of
    law). Hence, we affirm the district court's dismissal of this
    claim.
    (4) & (5) Forward-Looking Statements
    Plaintiffs allege that BCF misrepresented its future
    prospects to the public by making two forward-looking
    28
    statements that lacked a reasonable basis. The federal
    securities laws do not obligate companies to disclose their
    internal forecasts. See In re Lyondell Petrochemical Co. Sec.
    Litig., 
    984 F.2d 1050
    , 1052 (9th Cir. 1993); see also
    Glassman, 
    90 F.3d at 631
    ; Shaw, 
    82 F.3d at 1209
    .
    However, if a company voluntarily chooses to disclose a
    forecast or projection, that disclosure is susceptible to
    attack on the ground that it was issued without a
    reasonable basis. See In re Craftmatic Sec. Litig., 
    890 F.2d 628
    , 645-46 (3d Cir. 1990); Herskovitz v. Nutri/System,
    Inc., 
    857 F.2d 179
    , 184 (3d Cir. 1988); Searls v. Glasser, 
    64 F.3d 1061
    , 1067 (7th Cir. 1995) ("Before management
    releases estimates to the public, it must ensure that the
    information is reasonably certain. If it discloses the
    information before it is convinced of its certainty,
    management faces the prospect of liability.") (citations
    omitted). The two forward-looking statements that plaintiffs
    attack are (1) a representation that BCF "believe[d] [it could]
    continue to grow net earnings at a faster rate than sales,"
    and (2) a BCF officer's expression of "comfort" with analyst
    projections of $1.20 to $1.30 as a mid-range for earnings
    per share for fiscal year 1994. Complaint, ¶ 36. We examine
    the statements in turn, concluding that while the claims as
    to both were properly dismissed, plaintiffs should be given
    leave to amend their claims as to one.
    Statement of Belief
    BCF's Chief Accounting Officer's statement on November
    1, 1993, that the company "believe[d] [it could] continue to
    grow net earnings at a faster rate than sales" can be broken
    down into two component parts. First, that as of November
    1, 1993, the company's earnings had grown at a faster rate
    than sales, and second, that the company believed that this
    trend would continue. As to the first part of the statement,
    plaintiffs have not alleged that as of November 1, 1993,
    earnings had not been growing faster than sales. Instead,
    plaintiffs' claim focuses on the second portion of the
    statement -- the forward-looking portion.
    The forward-looking portion of the statement here is a
    general, non-specific statement of optimism or hope that a
    trend will continue. Claims that these kinds of vague
    expressions of hope by corporate managers could dupe the
    29
    market have been almost uniformly rejected by the courts.
    See San Leandro, 
    75 F.3d at 811
     (subdued, generally
    optimistic statements constituted nothing more than
    puffery and were not actionable); see also Shapiro v. UJB
    Fin. Corp., 
    964 F.2d 272
    , 283 n.12 (3d Cir. 1992);
    Glassman, 
    90 F.3d at 636
    ; Searls, 
    64 F.3d at 1066
    ; Hillson
    Partners Ltd. Partnership v. Adage, Inc., 
    42 F.3d 204
    , 212
    (4th Cir. 1994) (deeming prediction of "significant sales
    gains . . . as the year progresses" too vague to be material).
    We agree, and thus hold that the statement at issue is too
    vague to be actionable. Moreover, to the extent plaintiffs are
    asserting that there was either a duty to correct or update
    the forward-looking portion of the statement,13 those claims
    fail on account of the original statement's vagueness and
    resultant immateriality. See Gross v. Summa Four, Inc., 
    93 F.3d 987
    , 994-95 (1st Cir. 1996); Shaw, 
    82 F.3d at
    1219
    n.33 (cautiously optimistic statements, expressing at most
    a hope for a positive future, do not trigger a duty to
    update); In re Time Warner, Inc. Sec. Litig., 
    9 F.3d 259
    , 267
    (2d Cir. 1993) (statements at issue lacked "definite positive
    projections" of the sort that might require later correction),
    cert. denied, 
    114 S. Ct. 1397
     (1994).
    Expression of Comfort
    The second forward-looking statement at issue is BCF's
    Chief Accounting Officer's statement during a securities
    analysts' conference that he was "comfortable" with
    analysts' estimates of $1.20 to $1.30 as a mid-range for
    fiscal 1994 earnings per share. This statement was reported
    by Reuters on November 1, 1993. Plaintiffs assert (1) that
    this statement was actionable because it was not made
    with a reasonable basis, and (2) that BCF failed to fulfill its
    duty to correct this unreasonable forecast in the period
    following November 1, 1993. The district court, however,
    ruled that a corporate officer's expression of comfort with
    an analyst's projection of earnings cannot be the basis for
    a Section 10(b), Rule 10b-5 claim.
    The Supreme Court has held that statements of opinion
    by top corporate officials may be actionable if they are
    _________________________________________________________________
    13. As the district court noted, the Complaint is hardly a model of
    clarity.
    30
    made without a reasonable basis. See Virginia Bankshares,
    Inc. v. Sandberg, 
    501 U.S. 1083
    , 1098 (1991); see also
    Trump, 
    7 F.3d at
    372 n.14 (applying the rationale of
    Virginia Bankshares, a Section 14(a) proxy solicitation case,
    to the Section 10(b) context); Glassman, 
    90 F.3d at 627
    . In
    particular, in Virginia Bankshares, the Court held
    actionable a board of directors' expression of opinion
    concerning a specific merger price. Id. at 2758-59 (board of
    directors expressed the opinion that merger price was
    "fair"); see also Glassman, 
    90 F.3d at 627
     (holding
    actionable representations by the company and its
    underwriters that the prices for a public offering were fair
    and estimated based on the most current information
    available at the time of the offering). As explained by the
    Court in Virginia Bankshares, statements of opinion by
    corporate officials can be materially significant to investors
    because investors know that these top officials have
    knowledge and expertise far exceeding that of the ordinary
    investor. 
    501 U.S. at 1090-91
    ; see also Glassman, 
    90 F.3d at 631
    . The rationale of Virginia Bankshares is applicable
    here, where BCF's Chief Accounting Officer expressed his
    agreement with certain projections by analysts.14
    The district court rejected plaintiffs' claim on the ground
    that a company is not liable for an analyst's projection
    unless the company expressly "adopted or endorsed" the
    analyst's report. (Dist. Ct. Op. at 10, citing Weisbergh v. St.
    Jude Medical, Inc., 
    158 F.R.D. 638
    , 644 (D. Minn. 1994)
    ("This Court will not hold defendants responsible for the
    projections of market analysts absent an indication that
    defendants were responsible for the projections or in a
    position to influence or control them"), aff'd, 
    62 F.3d 1422
    (8th Cir. 1985) and Raab v. General Physics Corp., 
    4 F.3d 286
    , 288 (4th Cir. 1993) ("The securities laws require
    General Physics to speak truthfully to investors; they do
    _________________________________________________________________
    14. Certain vague and general statements of optimism have been held
    not actionable as a matter of law because they constitute no more than
    "puffery" and are understood by reasonable investors as such. See, e.g.,
    San Leandro, 
    75 F.3d at 810
    . The puffery defense does not apply here
    since the expression of comfort was not vague; it was an agreement with
    a specific forecast range. Cf. Glassman, 
    90 F.3d at 636
     (distinguishing
    vague statements of optimism from specific projections).
    31
    not require the company to police statements made by third
    parties for inaccuracies, even if the third party attributes
    the statement to General Physics)). Although we have no
    problem with the "adopt or endorse" test, we disagree with
    its application here.
    To say that one is "comfortable" with an analyst's
    projection is to say that one adopts and endorses it as
    reasonable. When a high-ranking corporate officer explicitly
    expresses agreement with an outside forecast, that is close,
    if not the same, to the officer's making the forecast.15 We
    see no reason why adopting an analyst's forecast by
    reference should insulate an officer from liability where
    making the same forecast would not.
    The cases the district court cites in support of its
    conclusion concern attacks on statements by analysts and
    claims that those statements should be attributed to the
    defendant company because the company allegedly
    provided the analysts with information. See Raab, 
    4 F.3d at 288
    ; Weisbergh, 158 F.R.D. at 643. Plaintiffs' claim here,
    however, is not an indirect attempt to attribute an analyst's
    prediction to the company where the company itself has
    made no explicit statement (for example, because the
    company provided the analyst with all the relevant data or
    somehow controlled what the analyst was doing). Instead,
    plaintiffs directly attack BCF's CAO's own statement, as it
    was reported by Reuters. The attribution issue does not
    arise because at this stage we take as true the allegation
    that BCF's CAO did express comfort with the analyst
    projections at issue. Cf. Elkind v. Liggett & Myers, Inc., 
    635 F.2d 156
    , 163 (2d Cir. 1980) ("attribution" question is
    answered by asking whether company officials have,
    expressly or impliedly, made a representation that the
    analyst projections are in accordance with their views); In re
    Adobe Systems, Inc. Sec. Litig., 
    767 F. Supp. 1023
    , 1027-28
    (N.D. Cal. 1991) (denying motion to dismiss where
    _________________________________________________________________
    15. This is not to discount the possibility of situations where the
    expression of agreement is so unenthusiastic that no reasonable investor
    would attach relevance to it. Here, however, as alleged by plaintiffs, the
    CAO's expression of comfort was enthusiastic enough that we cannot
    deem it immaterial as a matter of law.
    32
    corporate officer stated he "preferred" certain analyst
    estimates to others). Put differently, it is a statement by a
    BCF officer itself that is being attacked, not an analyst's
    statement.16
    The next question for us is whether there are sufficient
    factual allegations supporting plaintiffs' theory for the claim
    to survive the Rule 9(b) hurdle. To adequately state a claim
    under the federal securities laws, it is not enough merely to
    identify a forward-looking statement and assert as a general
    matter that the statement was made without a reasonable
    basis. Instead, plaintiffs bear the burden of "plead[ing]
    factual allegations, not hypotheticals, sufficient to
    reasonably allow the inference" that the forecast was made
    with either (1) an inadequate consideration of the available
    data or (2) the use of unsound forecasting methodology.
    Glassman, 90 F.3d at 628-29 (rejecting plaintiffs' earnings
    projection claim on Rule 12(b)(6) grounds alone, albeit in
    the context of the plaintiffs having had the benefit of full
    discovery); cf. Virginia Bankshares, 
    501 U.S. at 1092-94
    (describing the type of hard contemporaneous facts that
    could show an opinion as to the fairness of a suggested
    price to have been unreasonable when made); cf. also
    Shapiro, 
    964 F.2d at 284-85
     (in attacking afirm's
    accounting practices with a claim that those practices
    resulted in the disclosure of misleading data, plaintiffs
    must (a) identify what those practices are and (b) specify
    how they were departed from)). In deciding a motion to
    dismiss, a court must take well-pleaded facts as true but
    need not credit a complaint's "bald assertions" or "legal
    _________________________________________________________________
    16. The district court also noted that the earnings projections of $1.20-
    $1.30 per share for fiscal 1994 were not materially off the mark in that
    earnings turned out to be $1.12 per share. But this is an ex post
    justification. Securities laws approach matters from an ex ante
    perspective. See Pommer, 961 F.2d at 623. The fact that we see in
    hindsight that earnings per share did in fact turn out to be roughly
    within the range they were projected does not tell us conclusively that
    the forecasts were reasonable at the time they were made. Cf. Glassman,
    
    90 F.3d at 627
     ("[W]hile forecasts are not actionable merely because they
    do not come true, they may be actionable because they are not
    reasonably based on, or are inconsistent with, the facts at the time the
    forecast is made.").
    33
    conclusions." Glassman, 
    90 F.3d at 628
    . In this case,
    plaintiffs identified the offending forecasts and then alleged:
    The foregoing statements were materially false and
    misleading when made since, at the time they were
    made, defendants knew, or recklessly disregarded, that
    their public statements and statements to analysts
    promoting BCF and its stock would artificially maintain
    and inflate the market price of BCF's common stock
    due to the false and misleading positive assurances
    contained therein. In particular, defendants had no
    reasonable basis to state publicly on November 1,
    1993, and not to correct the November 1, 1993
    statement in subsequent forward-looking projections,
    that Burlington Coat Factory would earn between
    $1.20 to $1.30 per share in fiscal year 1994 . . ..
    Complaint, ¶ 37.
    Plaintiffs' allegations do not suffice. In asserting that
    there was "no reasonable basis" for the November 1, 1993,
    earnings projection, plaintiffs simply mouth the required
    conclusion of law. See Glassman, 
    90 F.3d at 629-30
    .
    Plaintiffs' Complaint contains a number of vague factual
    assertions regarding the period prior to November 1, 1993,
    but plaintiffs have failed to link any of these allegations to
    their claim that the November 1 forecast was actionably
    unsound when made. The earnings projection claim
    therefore fails Rule 9(b)'s heightened pleading requirements.
    The existence of these unlinked factual allegations,
    however, precludes us from holding that the Complaint is
    so bereft of facts, as the Glassman complaint was held to
    be, see 
    id.,
     that granting plaintiffs the opportunity to
    replead would be futile. On remand, therefore, plaintiffs
    should be given the opportunity to attempt to recast this
    claim in terms that satisfy Rule 9(b).
    We turn next to the duties to correct and update an
    earnings projection.
    Duties to Update and Correct
    Plaintiffs also assert that BCF had a duty to correct the
    November 1, 1993, expression of comfort with the analysts'
    projections. In particular, plaintiffs point to the refusal of
    34
    BCF's CEO, Monroe Milstein, in an interview given to
    Reuters --reported on March 22, 1994 -- to comment on
    analysts' earnings projections for both the third quarter of
    1994 and the full year. Plaintiffs assert that on March 22,
    1994, and at other unspecified points in time after
    November 1, 1993, defendants had had a duty to correct
    the November 1 earnings projection.17 Although plaintiffs
    characterize their claim as a "duty to correct" claim, they
    appear to be asserting both a duty to correct and a duty to
    update.
    The Seventh Circuit explained in Stransky v. Cummins
    Engine Co., Inc., 
    51 F.3d 1329
     (7th Cir. 1995), that the duty
    to correct is analytically different from the duty to update,
    although litigants, as appears to be the case here, often fail
    to distinguish between the two. 
    Id. at 1331
    . As the Stransky
    court pointed out, a Section 10(b) plaintiff ordinarily is
    required to identify a specific statement made by the
    company and then explain either (1) how the statement was
    materially misleading or (2) how it omitted a fact that made
    the statement materially misleading. 
    Id.
     The duties to
    update and correct are two other avenues of finding a duty
    to disclose that "have been kicked around by courts,
    litigants and academics alike." Id.; cf. William B. Gwyn, Jr.
    and W. Christopher Matton, The Duty to Update the
    Forecasts, Predictions, and Projections of Public Companies,
    24 Sec. Reg. L. J. 366 (1997); Robert H. Rosenblum, An
    Issuer's Duty Under Rule 10b-5 to Correct and Update
    Materially Misleading Statements, 
    40 Cath. U. L. Rev. 289
    (1991).
    (a) Duty to Correct
    The Stransky court articulated the duty to correct as
    applying:
    _________________________________________________________________
    17. Plaintiffs suggest that by March 22, 1994, analysts' projections for
    BCF's 1994 earnings per share had risen above the $1.20 to $1.30 mid-
    range with which BCF's CAO had expressed comfort some months prior.
    Complaint ¶ 49. The fact that analysts' projections independently
    increased above the predicted range, however, has no relevance to the
    claim at hand because plaintiffs have not identified any free-standing
    duty on the part of a public company to "police" the forecasts being
    made by analysts. See Raab, 
    4 F.3d at 288
     (no duty to police statements
    by third parties).
    35
    when a company makes a historical statement that, at
    the time made, the company believed to be true, but as
    revealed by subsequently discovered information
    actually was not. The company then must correct the
    prior statement within a reasonable time.
    
    51 F.3d at 1331-32
     (emphasis added); see also Backman v.
    Polaroid Corp., 
    910 F.2d 10
    , 16-17 (1st Cir. 1990) (in banc)
    ("Obviously, if a disclosure is in fact misleading when
    made, and the speaker thereafter learns of this, there is a
    duty to correct it.") (emphasis added). We have no quarrel
    with the Stransky articulation, except to note that we think
    the duty to correct can also apply to a certain narrow set
    of forward-looking statements. We will attempt to illustrate
    the kinds of circumstances we have in mind with an
    example.
    Imagine the following situation. A public company in
    Manhattan makes a forecast that appears to it to be
    reasonable at the time made. Subsequently, the company
    discovers that it misread a vital piece of data that went into
    its forecast. Perhaps a fax sent by the company's factory
    manager in some remote location was blurry and was
    reasonably misread by management in Manhattan as
    representing sales for the past quarter as 100,000 units as
    opposed 10,000 units. Manhattan management then makes
    an erroneous forecast based on the information it has at
    the time. A few weeks later, management receives the
    correct sales figures by mail. So long as the correction in
    the sales figures was material to the forecast that was
    disclosed earlier, we think there would likely be a duty on
    the part of the company to disclose either the corrected
    figures or a corrected forecast. In other words, there is an
    implicit representation in any forecast (or statement of
    historical fact) that errors of the type we have identified will
    be corrected. This duty derives from the implicit factual
    representation that a public company makes whenever it
    makes a forecast, i.e., that the forecast was reasonable at
    the time made. What is crucial to recognize is that the
    error, albeit an honest one, was one that had to do with
    information available at the time the forecast was made and
    that the error in the information was subsequently
    discovered. Cf. Rudolph v. Arthur Andersen & Co., 
    800 F.2d 36
    1040, 1043-44 (11th Cir. 1986) (distinguishing between
    information that is subsequently discovered that shows a
    report to have been erroneous at the time made (where a
    duty to correct might exist) and ordinary subsequently
    developing information that might reflect on the report, but
    does not show it to have been inaccurate at the time made
    (where there is no duty to correct)).
    Plaintiffs phrase their claim as based on a "duty to
    correct." Earlier in the opinion, we explained that plaintiffs'
    attack on the reasonableness of the earnings forecast failed
    because plaintiffs had not met their duty of pleading an
    adequate set of specific factual allegations from which one
    could reasonably infer that the November 1, 1993, forecast
    was made unreasonably. Similarly, as to the "duty to
    correct" claim, plaintiffs have failed to allege how and what
    the specific error or set of errors might have been that went
    into the November 1, 1993, forecast. Nor have the plaintiffs
    identified the specific times at which those errors were
    discovered, so as to allow correction and trigger defendants'
    alleged duty. Therefore, the "duty to correct" claim (to the
    extent one is being made) fails Rule 9(b)'s pleading
    standards. In any event, we think plaintiffs' claim is better
    characterized as a "duty to update" claim.
    (b) Duty to Update
    The duty to update, in contrast to the duty to correct,
    concerns statements that, although reasonable at the time
    made, become misleading when viewed in the context of
    subsequent events. See Greenfield v. Heublein, Inc., 
    742 F.2d 751
    , 758 (3d Cir. 1984); Backman, 
    910 F.2d at 17
    . In
    Greenfield, we explained that updating might be required if
    a prior disclosure "[had] become materially misleading in
    light of subsequent events." 
    742 F.2d at 758
    ; cf. Time
    Warner, 
    9 F.3d at 267
    . However, although we have
    generally recognized that a duty to update might exist
    under certain circumstances, we have not clarified when
    such circumstances might exist. Cf. Phillips, 
    881 F.2d at 1245
    ; Greenfield, 
    742 F.2d at 758-60
    ; Backman, 
    910 F.2d at 17
     (the duty arises only under "special circumstances").
    Specifically, we have not addressed the question whether a
    duty to update might exist for ordinary, run-of-the-mill
    forecasts, such as the earnings projection in this case.
    37
    At issue here is the statement of BCF's CAO on
    November 1, 1993, that he was comfortable with analyst
    projections of $1.20 to $1.30 as a mid-range for earnings
    per share in fiscal 1994. Plaintiffs' argument appears to be
    that, as BCF obtained information in the period subsequent
    to November 1, 1993, that would have produced a material
    change in the earnings projection for fiscal 1994, there was
    an ongoing duty to disclose this information. In essence
    then, the claim is that the disclosure of a single specific
    forecast produced a continuous duty to update the public
    with either forecasts or hard information that would in any
    way change a reasonable investor's perception of the
    originally forecasted range. We decline to hold that the
    disclosure of a single, ordinary earnings forecast can
    produce such an expansive set of disclosure obligations.
    For a plaintiff to allege that a duty to update a forward-
    looking statement arose on account of an earlier-made
    projection, the argument has to be that the projection
    contained an implicit factual representation that remained
    "alive" in the minds of investors as a continuing
    representation. Cf. Stransky, 
    51 F.3d at 1333
     (in
    determining the scope of liability that a forward-looking
    statement can produce, one looks to the implicit factual
    representations therein); Kowal v. MCI Communications
    Corp., 
    16 F.3d 1271
    , 1277 (D.C. Cir. 1994). Determining
    whether such a representation is implicit in an ordinary
    forecast is a function of what a reasonable investor expects
    as a result of the background regulatory structure. In
    particular, we note three features of the existing federal
    securities disclosure apparatus:
    1. Except for specific periodic reporting requirements
    (primarily the requirements to file quarterly and annual
    reports), there is no general duty on the part of a company
    to provide the public with all material information. See Time
    Warner, 
    9 F.3d at 267
     ("a corporation is not required to
    disclose a fact merely because a reasonable investor would
    very much like to know that fact"). Thus, possession of
    material nonpublic information alone does not create a
    duty to disclose it. See Shaw, 
    82 F.3d at 1202
    ; Roeder v.
    Alpha Indus., Inc., 
    814 F.2d 22
    , 26 (1st Cir. 1987) (citing
    Chiarella v. United States, 
    445 U.S. 222
    , 235 (1980)).
    38
    2. Equally well settled is the principle that an accurate
    report of past successes does not contain an implicit
    representation that the trend is going to continue, and
    hence does not, in and of itself, obligate the company to
    update the public as to the state of the quarter in progress.
    See Shaw, 
    82 F.3d at 1202
    ; Raab v. General Physics Corp.,
    
    4 F.3d 286
    , 289 (4th Cir. 1993); In re Convergent
    Technologies Sec. Litig., 
    948 F.2d 507
    , 513-14 (9th Cir.
    1991) (rejecting plaintiffs' contention that accurate
    reporting of past results "misled investors by implying that
    [the company] expected the upward first quarter trend to
    continue throughout the year"); Zucker v. Quasha, 
    891 F. Supp. 1010
    , 1015 (D.N.J.), aff'd, 
    82 F.3d 408
     (3d Cir.
    1996).
    3. Finally, the existing regulatory structure is aimed at
    encouraging companies to make and disclose internal
    forecasts by protecting them from liability for disclosing
    internal forecasts that, although reasonable when made,
    turn out to be wrong in hindsight. See Stransky, 
    51 F.3d at 1333
    . Companies are not obligated either to produce or
    disclose internal forecasts, and if they do, they are
    protected from liability, except to the extent that the
    forecasts were unreasonable when made. See Glassman, 
    90 F.3d at 631
    . The regulatory structure seeks to encourage
    companies to disclose forecasts by providing companies
    with some protection from liability. However, where it
    comes to affirmative disclosure requirements, the current
    regulatory scheme focuses on backward-looking "hard"
    information, not forecasts. See 
    id.
     (citing Frank H.
    Easterbrook and Daniel R. Fischel, The Economic Structure
    of Corporate Law, 305-06 (1991)). Increasing the obligations
    associated with disclosing reasonably made internal
    forecasts is likely to deter companies from providing this
    information -- a result contrary to the SEC's goal of
    encouraging the voluntary disclosure of company forecasts.
    Cf. Stransky, 
    51 F.3d at 1333
    ; Raab, 
    4 F.3d at 290
    .
    Based on features one and two, we do not think it can be
    said that an ordinary earnings projection contains an
    implicit representation on the part of the company that it
    will update the investing public with all material
    information that relates to that forecast. Under existing law,
    39
    the market knows that companies have neither a specific
    obligation to disclose internal forecasts nor a general
    obligation to disclose all material information. Shaw, 
    82 F.3d at
    1202 & 1209. We conclude that ordinary, run-of-
    the-mill forecasts contain no more than the implicit
    representation that the forecasts were made reasonably and
    in good faith. Cf. Stransky, 
    51 F.3d at 1333
    ; Kowal, 
    16 F.3d at 1277
    . Just as the accurate disclosure of a line of
    past successes has been ruled not to contain the
    implication that the current period is going just as well, see
    Gross, 
    93 F.3d at 994
    , disclosure of a specific earnings
    forecast does not contain the implication that the forecast
    will continue to hold good even as circumstances change.
    Finally, the federal securities laws, as they stand today,
    aim at encouraging companies to disclose their forecasts. A
    judicially created rule that triggers a duty of continuous
    disclosure of all material information every time a single
    specific earnings forecast is disclosed would likely result in
    a drastic reduction in the number of such projections made
    by companies. It is these specific earnings projections that
    are the most useful to investors in deciding whether to
    invest in a firm's securities. Cf. Marx v. Computer Sciences
    Corp., 
    507 F.2d 485
    , 489 (noting the importance of
    earnings projections to investors who are assessing the
    value of a stock); John S. Poole, Improving the Reliability of
    Management Forecasts, 
    14 J. Corp. L. 547
    , 548 & 558
    (1989) (noting both the importance to investors of
    projections of future financial performance and the problem
    of using these forecasts where companies make them
    vague). The only types of projections that would be exempt
    from the duty of continuous disclosure advocated by
    plaintiffs, and hence the only types of projections that
    would likely be disclosed under the rule proposed by
    plaintiffs, would be vague expressions of hope and
    optimism that are of little use to investors. See, e.g., Lewis
    v. Chrysler Corp., 
    949 F.2d 644
    , 652-53 (3d Cir. 1991);
    Raab, 
    4 F.3d at 289
    . Therefore, apart from the fact that
    plaintiffs' disclosure theory has no support in the existing
    regulatory structure, adopting it would severely undermine
    the goal of encouraging the maximal disclosure of
    information useful to investors. Cf. Hillson, 
    42 F.3d at 219
    (increasing the level of liability for projections would
    40
    produce a result contrary to the goals of full disclosure that
    underlie the federal securities laws). In sum, under the
    existing disclosure apparatus, the voluntary disclosure of
    an ordinary earnings forecast does not trigger any duty to
    update.18
    We pause to reemphasize that the circumstances in
    Greenfield and Phillips, two cases in which we recognized
    that a duty to update might exist, were vastly different from
    the situation at hand: the disclosure of an ordinary
    earnings projection. In both Greenfield and Phillips, the
    initial disclosures that were argued to have triggered the
    duty to update involved information about events that
    could fundamentally change the natures of the companies
    involved. Specifically, both cases involved takeover
    attempts, and the plaintiffs were claiming that they should
    have been updated with information as to these attempts.
    See Greenfield, 
    742 F.2d at 758-59
    ; Phillips, 
    881 F.2d at
    1239 & 1245.19 Where the initial disclosure relates to the
    announcement of a fundamental change in the course the
    company is likely to take, there may be room to read in an
    implicit representation by the company that it will update
    _________________________________________________________________
    18. We do not need to decide now whether our analysis would differ if
    the context were one in which the company had a pattern or practice of
    disclosing periodic updates any time it made a forecast. Plaintiffs have
    not alleged that BCF had a practice of providing periodic updates on
    earnings projections; nor have they alleged that such was the industry
    or market practice.
    19. The "duty to update" claims were eventually rejected in both cases.
    In Greenfield, the court held that there had been no initial statement as
    to the existence of a takeover attempt or merger negotiations that could
    have triggered a subsequent duty. 
    742 F.2d at 759
    . In Phillips, although
    there was an initial triggering statement, plaintiffs did not produce
    evidence of any subsequently arising change of intent that might have
    been required to be disclosed. 
    881 F.2d at 1246
    .
    In addition, it is worth noting that the source of the "duty to update"
    requirement in Phillips was a specific regulation, 
    17 C.F.R. § 240
    .13d-1,
    that required that "where ``any material change occur[ed] in the facts set
    forth' in a Schedule 13D," a company was required to " ``promptly' file ``an
    amendment disclosing such change' with the Securities and Exchange
    Commission, the issuer of the security, and with any exchange on which
    the security is traded." 
    881 F.2d at 1245
    .
    41
    the public with news of any radical change in the
    company's plans -- e.g., news that the merger is no longer
    likely to take place.20 Cf. Phillips, 
    881 F.2d at 1246
     (noting
    that "[f]ew markets shift as quickly and dramatically as the
    securities market, especially where a publicly traded
    company has been ``put in play' by a hostile suitor. The . . .
    statements were broad and unequivocal, providing no
    contingency for changing circumstances . . . [and could]
    fairly be read as a statement by the Partnership that, no
    matter what happened, it would not change its
    intentions."). But finding a duty to update a disclosure of a
    takeover threat is a far cry from finding a duty to update a
    simple earnings forecast which, if anything, contains a
    clear implication that circumstances underlying it are likely
    to change.
    B. Leave to Amend
    Plaintiffs' final contention is that the district court erred
    in denying them leave to replead. The district court granted
    defendants' motion to dismiss on both Rule 12(b)(6) and
    Rule 9(b) grounds. Plaintiffs had requested that, in the
    event their Complaint was dismissed, they be given leave to
    replead. The court, however, dismissed the action in its
    entirety.
    As a general matter, we review the district court's denial
    of leave to amend for abuse of discretion. See Lorenz v. CSX
    Corp., 
    1 F.3d 1406
    , 1413 (3d Cir. 1993); De Jesus v. Sears
    Roebuck & Co., 
    87 F.3d 65
    , 71 (2d Cir. 1996). Federal Rule
    of Civil Procedure 15(a) provides that "leave[to amend]
    shall be freely given when justice so requires." Glassman,
    
    90 F.3d at 622
    . The Supreme Court has cautioned that
    although "the grant or denial of an opportunity to amend is
    _________________________________________________________________
    20. We emphasize that we are not saying that once a fundamental
    change is announced the company faces a duty continuously to update
    the public with all material information relating to that change. Instead,
    we think that the duty to update, to the extent it might exist, would be
    a narrow one to update the public as to extreme changes in the
    company's originally expressed expectation of an event such as a
    takeover, merger, or liquidation. But cf. Eisenstadt v. Centel Corp., __
    F.3d __, __ 
    1997 WL 242251
    , *8 (7th Cir.) (suggesting that even such a
    narrow duty might not exist).
    42
    within the discretion of the District Court, . . . outright
    refusal to grant the leave without any justifying reason
    appearing for the denial is not an exercise of that
    discretion; it is merely an abuse of that discretion and
    inconsistent with the spirit of the Federal Rules." Forman v.
    Davis, 
    371 U.S. 178
    , 182 (1962). Among the grounds that
    could justify a denial of leave to amend are undue delay,
    bad faith, dilatory motive, prejudice, and futility. Id.;
    Lorenz, 
    1 F.3d at 1414
    ; Glassman, 
    90 F.3d at 622
    .
    The district court made no finding that plaintiffs acted in
    bad faith or in an effort to prolong litigation; nor did the
    court find that defendants would have been unduly
    prejudiced by the amendment. Cf. Glassman, 
    90 F.3d at 622
    . We are left to conclude, therefore, that the denial of
    leave to amend was based on the court's belief that
    amendment would be futile. In fact, in discussing this
    issue, defendants' brief starts out by urging us to affirm the
    district court's denial of leave to amend because"any
    attempted additional amendment of that pleading would be
    futile." (Appellees' Br. at 43) (citation and internal quotation
    omitted). "Futility" means that the complaint, as amended,
    would fail to state a claim upon which relief could be
    granted. Glassman, 
    90 F.3d at
    623 (citing 3 Moore's Federal
    Practice ¶ 15.08[4], at 15-80 (2d ed. 1993)). In assessing
    "futility," the district court applies the same standard of
    legal sufficiency as applies under Rule 12(b)(6). 
    Id.
     (citing 3
    Moore's at ¶ 15.08[4], at 15-81). The district court here
    rejected plaintiffs' claims on both Rule 12(b)(6) and Rule
    9(b) grounds.
    Ordinarily where a complaint is dismissed on Rule 9(b)
    "failure to plead with particularity" grounds alone, leave to
    amend is granted. See Shapiro, 
    964 F.2d at 278
    ; Luce v.
    Edelstein, 
    802 F.2d 49
    , 56-57 (2d Cir. 1987); Yoder v.
    Orthomolecular Nutrition Inst., Inc., 
    751 F.2d 555
    , 561-62 &
    n.6 (2d Cir. 1985) (citation omitted). However, the
    Complaint in this case was plaintiffs' second. Further,
    plaintiffs not only had approximately four months between
    the initially filed complaints and the revised, consolidated
    complaint that is at issue here, but the Complaint appears
    to have represented the efforts of not one, but four
    different, law firms. Hence, it is conceivable that the district
    43
    court could have found undue delay or prejudice to the
    defendants. But the court made no such determination,
    and we cannot make that determination on the record
    before us. Therefore, to the extent we can affirm the district
    court's determinations on Rule 12(b)(b) grounds alone (i.e.,
    for futility, see Glassman, 
    90 F.3d at 623
    ), we shall affirm
    the denial of leave to replead. These claims would not
    survive a Rule 12(b)(6) motion even if pled with more
    particularity. See Luce, 802 F.2d at 56-57. But, where the
    district court's dismissals can be justified only on Rule 9(b)
    particularity grounds we reverse the denial of leave to
    replead. See id. On the latter set of claims, we borrow the
    words of the Second Circuit that "because we are hesitant
    to preclude the prosecution of a possibly meritorious claim
    because of defects in the pleadings, we believe that the
    plaintiffs should be afforded an additional, albeitfinal
    opportunity, to conform the pleadings to Rule 9(b)." Ross v.
    A.H. Robins Co., 
    607 F.2d 545
    , 547 (2d Cir. 1979).
    IV.
    We conclude that the Complaint survives scrutiny under
    Rule 12(b)(6) to the extent that it alleges: (1) that the
    defendants overstated BCF's quarterly income by 2-3 cents
    per share in each quarter of fiscal year 1994; (2) that
    management's expression of "comfort" with analysts'
    projections of a mid-range of earnings of $1.20 to $1.30 per
    share for fiscal 1994 was unreasonable when made. Neither
    of these claims, however, survives Rule 9(b)'s particularity
    requirements.21 Ordinarily, complaints dismissed under
    Rule 9(b) are dismissed with leave to amend. See Luce, 802
    F.2d at 56. As best we can tell from the district court's
    opinion, the reason for the denial of leave to amend here
    appears to be that the court thought plaintiffs had failed
    the threshold burden of stating claims that could survive a
    Rule 12(b)(6) motion. However, since we hold that the
    above-mentioned claims did pass Rule 12(b)(6) we reverse
    _________________________________________________________________
    21. The duty to update portion of the attack on the earnings projection
    fails altogether as we decline to recognize the existence of such a claim
    for an ordinary earnings forecast.
    44
    the court's denial of leave to amend on these claims.22 In all
    other respects, we affirm the district court.
    A True Copy:
    Teste:
    Clerk of the United States Court of Appeals
    for the Third Circuit
    _________________________________________________________________
    22. On remand, after plaintiffs tender their proposed amendments, the
    district court shall consider whether the amendments would be futile.
    44
    

Document Info

Docket Number: 96-5187

Filed Date: 6/10/1997

Precedential Status: Precedential

Modified Date: 10/13/2015

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fed-sec-l-rep-p-96211-in-re-convergent-technologies-securities ( 1991 )

fed-sec-l-rep-p-91642-greenfield-bruce-h-individually-and-as-a ( 1984 )

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