Cosmetic Gallery Inc v. Schoeneman Corp ( 2007 )


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  •                                                                                                                            Opinions of the United
    2007 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    7-19-2007
    Cosmetic Gallery Inc v. Schoeneman Corp
    Precedential or Non-Precedential: Precedential
    Docket No. 05-3679
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    PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 05-3679
    COSMETIC GALLERY, INC.
    d/b/a THE SALON AT IMAGE BEAUTY,
    Appellant
    v.
    SCHOENEMAN CORPORATION
    d/b/a SCHOENEMAN BEAUTY SUPPLY;
    F. DALE SCHOENEMAN, individually,
    jointly, severally and in the alternative
    On Appeal from the United States District Court
    for the District of New Jersey
    D.C. Civil Action No. 01-cv-4896
    (Honorable Robert B. Kugler)
    Argued April 24, 2007
    Before: SCIRICA, Chief Judge, FUENTES
    and ALARCÓN*, Circuit Judges.
    (Filed: July 19, 2007)
    STEPHEN J. DeFEO, ESQUIRE (ARGUED)
    Brown & Connery
    360 Haddon Avenue
    Westmont, New Jersey 08108
    Attorney for Appellant
    BURT M. RUBLIN, ESQUIRE (ARGUED)
    Ballard, Spahr, Andrews & Ingersoll
    1735 Market Street, 51st Floor
    Philadelphia, Pennsylvania 19103
    Attorney for Appellees
    OPINION OF THE COURT
    SCIRICA, Chief Judge.
    At issue in this civil antitrust suit alleging a group boycott
    is whether plaintiff offered sufficient evidence to survive
    *
    The Honorable Arthur L. Alarcón, United States Circuit
    Judge for the Ninth Judicial Circuit, sitting by designation.
    2
    defendants’ motion for summary judgment. We will affirm the
    grant of summary judgment.
    I.
    Plaintiff Cosmetic Gallery, Inc. is a New Jersey
    corporation that owns and operates a hair salon and retails hair
    care products and professional beauty supplies. Defendant
    Schoeneman Corporation is a Pennsylvania corporation, owned
    and operated by co-defendant F. Dale Schoeneman, and does
    business as Schoeneman Beauty Supply, a wholesale distributor
    of beauty supplies to salons in Pennsylvania, New Jersey,
    Delaware and West Virginia.
    Cosmetic Gallery filed this suit in New Jersey Superior
    Court, alleging violations of the New Jersey Antitrust Act, 
    N.J. Stat. Ann. § 56:9-3
    , statutory and common law unfair
    competition, 
    N.J. Stat. Ann. § 56:4-1
    , wrongful refusal to deal,
    tortious interference with contractual relations, and tortious
    interference with prospective economic advantage. Defendants
    removed to the United States District Court for the District of
    New Jersey on diversity grounds.1
    1
    The District Court had jurisdiction under 28 U.S.C. § § 1332
    and 1441. We have jurisdiction over this appeal of a final order
    of the District Court under 
    28 U.S.C. § 1291
    . We review a
    district court’s decision to grant summary judgment de novo,
    “employing the same legal standards the [district] court was
    required to use.” Intervest v. Bloomberg, 
    340 F.3d 144
    , 158 (3d
    Cir. 2003).
    3
    II.
    This suit arises from the business of selling and
    distributing certain lines of hair-care products that are designated
    as “salon-only” lines and products. Manufacturers of salon-only
    lines and products routinely place restrictions on distributors that
    limit resale only to professional hairstylists or hair salons,
    making these the only outlets from which an end use customer
    can buy the exclusive products. The restrictions, which
    effectively limit the availability of the products, serve to increase
    the cachet and prestige of these salon-only product lines, and
    enable their sale as exclusive premium products. Although they
    differ, distribution agreements typically require that in order to
    purchase salon-only products from a distributor, a retailer must
    have a salon license and must derive some minimum amount of
    revenue from salon business, and that salon services—as opposed
    to product sales—must account for between 30 percent and 50
    percent of its revenue. Many agreements also prohibit
    distribution to any salons or persons who have engaged in
    “diversion” of salon-only products. In this context, diversion is
    the sale of salon-only products outside the permitted channels
    expressly provided in manufacturer-distributor contracts, such as
    sales by a distributor to a retailer who is not connected to a
    professional hair salon or licensed hairstylists. The distribution
    agreements often include sanctions and penalties, including
    termination of distribution contracts, should the products be
    diverted outside authorized channels.
    Cosmetic Gallery, a corporation owned and operated by
    4
    Charles Eisenberg, is a retailer of hair care products. Cosmetic
    Gallery also operated two retail stores in southern New Jersey
    under the name Image Beauty. Cosmetic Gallery asserts it
    intended to convert or open three facilities under a different
    business model that included both salon and retail sales services.
    To that end, Eisenberg had a functioning salon in one of the
    Image Beauty locations, though it accounted for less than 5
    percent of that store’s revenue; the other two salons never
    materialized.
    As part of its intended business model, Cosmetic Gallery
    sought contracts with several distributors of salon-only hair-care
    lines and products doing business with independent salons and
    professional hair stylists in southern New Jersey. Among these
    distributors were Schoeneman Beauty Supply, Inc., East Coast
    Salon Services, Emiliani Enterprises, and Goldwell Mid-Atlantic.
    In March 2001, Cosmetic Gallery signed a salon agreement with
    Emiliani Enterprises to buy Paul Mitchell products. But Emiliani
    Enterprises soon canceled the agreement because the company
    had learned Cosmetic Gallery was selling diverted Paul Mitchell
    products. Cosmetic Gallery contends this cancellation was at
    defendants’ direction.
    Unable to secure contracts for salon-only brands from the
    area distributors, Cosmetic Gallery sued Schoeneman Beauty
    Supply and F. Dale Schoeneman, its owner, alleging the
    defendants led and enforced a group boycott of Cosmetic Gallery
    among hair care product distributors. In addition to Schoeneman
    Beauty Supply, Schoeneman also owns fifty percent of Renee
    5
    Beauty Salons, Inc., which owns and operates twelve salon stores
    in New Jersey under the name Beauty Bar. Just one of these
    salons is located near a Cosmetic Gallery Image Beauty store—in
    a neighboring town in southern New Jersey—but that Beauty Bar
    salon did not open until after the events challenged by Cosmetic
    Gallery, and the nearby Cosmetic Gallery store did not have
    competing salon services. Beauty Bar, which combines both
    retail and salon services, sells salon-only brands of hair products
    in its stores. Those products are purchased by Beauty Bar from
    Schoeneman Beauty Supply and other distributors, including East
    Coast Salon Services, Emiliani Enterprises, and Goldwell Mid-
    Atlantic.
    Cosmetic Gallery contends Schoeneman orchestrated a
    group boycott in order to prevent it from competing with Beauty
    Bar. Cosmetic Gallery alleges Schoeneman Beauty Supply and
    other distributors who had an economic interest in the success of
    Beauty Bar because it was a big customer consequently had an
    interest in keeping out Image Beauty as a competitor. Cosmetic
    Gallery further contended Schoeneman Beauty Supply wanted to
    exclude Image Beauty from competing with it because Cosmetic
    Gallery had a history of success in undercutting Beauty Bar’s
    prices for hair care products and sundries. But defendants point
    out that Cosmetic Gallery and Eisenberg had never been party to
    a distribution contract for salon-only products, and furthermore,
    Eisenberg had a lengthy history of selling diverted salon-only
    products. Not only did diverted products sold by Eisenberg
    include some of the brands distributed by defendants, but
    Eisenberg was actively engaged in selling these diverted products
    6
    during the time of the events from which this suit sprouted.
    Eisenberg offered what he contends was both direct and
    circumstantial evidence of the conspiracy.2 The District Court
    2
    Cosmetic Gallery offered the following as “direct” evidence
    of the alleged conspiracy:
    (1) Schoeneman’s “Do Not Sell” memo to his own sales
    staff describing Eisenberg as a known diverter, and instructing
    that no product should be sold to him;
    (2) Schoeneman’s handwritten notes of a conversation
    with Tom Campbell of Matrix, in which Campbell suggested
    that if Schoeneman Beauty Supply did sell to Cosmetic Gallery,
    that it should mark products with secondary codes (such as with
    invisible ink), and that he should require Eisenberg to reveal
    where he had bought salon-only products in the past;
    (3) Schoeneman’s communications with Patricia Urban,
    who worked for an investigative consulting firm, in which
    Schoeneman asked about Eisenberg’s eligibility for salon-only
    purchasing;
    (4) Schoeneman’s Oct. 8, 2002, e-mail to Charles
    Domroe, of L’Oreal, in which he inquired whether L’Oreal had
    also identified Eisenberg as a known diverter; and,
    (5) Eisenberg’s deposition testimony that Greg Mancini,
    from distributor Goldwell Mid-Atlantic, told him Schoeneman
    had “reached out” to distributors and was “boycotting”
    Eisenberg.
    Additionally, Cosmetic Gallery offered the following as
    “circumstantial” evidence of the conspiracy:
    7
    found Cosmetic Gallery’s evidence insufficient to support its
    claims, and granted summary judgment in favor of the
    defendants.
    III.
    This case was brought under New Jersey law, principally
    under 
    N.J. Stat. Ann. § 56:9-3
    , which provides: “Every contract,
    combination in the form of trust or otherwise, or conspiracy in
    restraint of trade or commerce, in this State, shall be unlawful.”
    In applying § 56:9-3, New Jersey courts look to the federal
    (1) Schoeneman’s interest in Beauty Bar gave it an
    economic interest in a boycott of Cosmetic Gallery;
    (2) Other distributors had an interest in Beauty Bar’s
    success, giving them an economic incentive to boycott Cosmetic
    Gallery;
    (3) Cosmetic Gallery had historic success in undercutting
    defendants’ pricing for sundries;
    (4) Schoeneman had decided not to sell to Cosmetic
    Gallery from the outset;
    (5) Schoeneman contacted others in the industry through
    industry consultant Urban;
    (6) Schoeneman’s conversation with Mancini advised of
    a boycott;
    (7) The timing of events was more than coincidental;
    (8) Schoeneman was duplicitous during discovery; and
    (9) Schoeneman’s reasons for not selling to Cosmetic
    Gallery were pretextual.
    8
    courts’ interpretation of the similar wording of the Sherman Act.3
    
    N.J. Stat. Ann. § 56:9
    –18;4 Patel v. Soriano, 
    848 A.2d 803
    , 826
    (N.J. Super. Ct. App. Div. 2004). On appeal, Cosmetic Gallery
    contends the District Court erred in granting summary judgment
    in favor of the defendants.
    Summary judgment is only appropriate where the court is
    satisfied “there is no genuine issue as to any material fact and
    that the moving party is entitled to a judgment as a matter of
    law.” Fed. R. Civ. P. 56(c); Celotex Corp. v. Catrett, 
    477 U.S. 317
    , 330 (1986). Where an illegal conspiracy is alleged, the
    complaining party must establish “that there is a genuine issue of
    material fact as to whether [the accused party] entered into an
    illegal conspiracy that caused respondents to suffer a cognizable
    injury.” Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 
    475 U.S. 574
    , 585–86 (1986); Fed. R. Civ. P. 56(e). This requires
    3
    Section 1 of the Sherman Act provides:
    Every contract, combination in the form of trust
    or otherwise, or conspiracy, in restraint of trade or
    commerce among the several States, or with
    foreign nations, is declared to be illegal.
    
    15 U.S.C. § 1
     (2000).
    4
    N.J.S.A. § 56:9-18 provides that New Jersey’s antitrust act
    “shall be construed in harmony with ruling judicial
    interpretations of comparable Federal antitrust statutes and to
    effectuate, insofar as practicable, a uniformity in the laws of
    those states which enact it.”
    9
    both a showing of injury that resulted from the illegal conduct
    and that the issue of fact be “genuine”; in other words, “the
    nonmoving party must come forward with ‘specific facts
    showing that there is a genuine issue for trial.’” Matsushita, 
    475 U.S. at
    586–87 (quoting Fed. R. Civ. P. 56(e)).
    Where the record taken as a whole could not lead
    a rational trier of fact to find for the non-moving
    party, there is no genuine issue for trial. . . .
    It follows from these settled principles that
    if the factual context renders respondents’ claim
    implausible—if the claim is one that simply makes
    no economic sense—respondents must come
    forward with more persuasive evidence to support
    their claim than would otherwise be necessary.
    
    Id. at 587
     (internal quotations and citations omitted).
    Furthermore, “[t]o survive a motion for summary
    judgment . . . [an antitrust] plaintiff seeking damages for a
    violation of § 1 [of the Sherman Act] must present evidence that
    tends to exclude the possibility” that the alleged conspirators
    acted independently. Id. at 588 (internal quotation marks
    omitted). Thus, a plaintiff must offer enough evidence that “the
    inference of conspiracy is reasonable in light of the competing
    inferences of independent action or collusive action that could
    not have harmed respondents.” Id.
    The Supreme Court has cautioned that fact finders should
    not be permitted “to infer conspiracies when such inferences are
    10
    implausible, because the effect of such practices is often to deter
    procompetitve conduct.” Id. at 593 (citing Monsanto Co. v.
    Spray-Rite Serv. Corp., 
    465 U.S. 752
    , 762–64 (1984)).
    In Bell Atlantic Corp. v. Twombly, 
    127 S. Ct. 1955
    (2007), the Supreme Court summarized the current requirements
    for antitrust plaintiffs:
    An antitrust conspiracy plaintiff with evidence
    showing nothing beyond parallel conduct is not
    entitled to a directed verdict, see [Theatre
    Enterprises, Inc. v. Paramount Film Distributing
    Corp., 
    346 U.S. 537
     (1954)]; proof of a § 1
    conspiracy must include evidence tending to
    exclude the possibility of independent action, see
    [Monsanto]; and at the summary judgment stage a
    § 1 plaintiff”s offer of conspiracy evidence must
    tend to rule out the possibility that the defendants
    were acting independently, see [Matsushita].
    
    127 S. Ct. at 1964
     (internal citations abbreviated).
    There is often a fine line between legitimate business
    practices and unlawful concerted action, and direct
    evidence—the smoking gun—of illegal conspiracy may not be
    available. Thus it is essential to consider all of the evidence
    proffered to determine whether it is sufficient to withstand a
    motion for summary judgment.
    Cosmetic Gallery proffered both direct and circumstantial
    evidence of conspiracy. For ease of analysis, we will first
    11
    consider Cosmetic Gallery’s direct evidence.
    “Direct” evidence must evince with clarity a concert of
    illegal action. We have previously noted several examples of
    direct evidence of conspiracy:
    (1) a direct threat to the plaintiff from a competitor
    that if he went into business his competitors would
    do anything they could to stop him, including
    cutting prices or supplies, see [Rossi v. Standard
    Roofing, Inc., 
    156 F.3d 452
     (3d Cir. 1998)];
    (2) advising distributors that a supplier would cut
    off access if the distributor failed to maintain a
    certain price level, see Monsanto, 
    465 U.S. at 765
    .
    . .;
    (3) a memorandum produced by a defendant
    conspirator detailing the discussions from a
    meeting of a group of alleged conspirators, see
    Arnold Pontiac-GMC, Inc., v. Budd Baer, Inc., 
    826 F.2d 1335
    , 1338 (3d Cir. 1987); and
    (4) a public resolution by a professional
    association recommending that its members
    withdraw their affiliation with an insurer, see Pa.
    Dental Ass’n v. Med. Serv. Ass’n of Pa., 
    815 F.2d 270
    , 273 (3d Cir. 1987).
    Intervest v. Bloomberg, 
    340 F.3d 144
    , 162–63 (3d Cir. 2003).
    Here, as noted, Cosmetic Gallery contends the following
    constituted direct evidence of conspiracy:
    12
    (1) Schoeneman’s “Do Not Sell” memo to
    Schoeneman Beauty Supply sales staff regarding
    Eisenberg;
    (2) Schoeneman’s handwritten notes of a
    conversation with Campbell;
    (3) Schoeneman’s communications with Urban;
    (4) Schoeneman’s October 8, 2003 e-mail to
    L’Oreal; and
    (5) Eisenberg’s deposition testimony that Mancini
    told him Schoeneman had “reached out” to
    distributors and was “boycotting” Eisenberg.5
    The District Court determined that the first four pieces of
    5
    The only evidence offered by Eisenberg of a conspiracy
    between Emiliani Enterprises and the defendants is Eisenberg’s
    interpretation of a sequence of events and a phone conversation
    he alleges he had with Greg Mancini, then a representative of
    Goldwell Mid-Atlantic. In deposition testimony, Eisenberg
    stated that Mancini told him: “[Schoeneman is] boycotting you,
    you’re not going to get any product from Dale or anybody else.”
    However, Mancini, in his deposition testimony, contradicted
    Eisenberg’s testimony, stating that he did not tell Eisenberg that
    Schoeneman was boycotting Cosmetic Gallery, but did tell him
    “you’ve been a thorn in people’s sides for many years, why
    would you expect people to want to do business with you now?”
    Mancini testified about Eisenberg’s long history of selling
    salon-only products that had been diverted outside the
    contractually determined sales channels.
    13
    listed evidence required several inferences to serve as direct
    proof of a conspiracy among Schoeneman Beauty Supply,
    Schoeneman, East Coast, Emiliani Enterprises, and Goldwell
    Mid-Atlantic to prevent Cosmetic Gallery from competing with
    Beauty Bar. The District Court concluded this evidence lacked
    the clarity of the direct evidence proffered in other antitrust
    cases. We agree.
    As for the Eisenberg deposition evidence, the District
    Court found, assuming it was not inadmissible hearsay, this was
    direct evidence only of an opportunity to conspire and of
    consciously parallel behavior (Schoeneman communicated with
    other distributors; Schoeneman did not want to sell to Cosmetic
    Gallery; Goldwell Mid-Atlantic knew that Schoeneman did not
    want to sell to Cosmetic Gallery). But the District Court
    determined that neither direct evidence of an opportunity to
    conspire nor of consciously parallel behavior constituted direct
    evidence of concerted action, and was at best circumstantial
    evidence.
    We have previously noted that proof of opportunity alone
    is insufficient to sustain an inference of conspiracy, and that
    consciously parallel behavior is circumstantial evidence of
    concerted action. See Petruzzi’s IGA Supermarkets, Inc., v.
    Darling-Delaware Co., Inc., 
    998 F.2d 1224
    , 1235 (3d Cir. 1993).
    We agree with the District Court that this evidence is, at best,
    14
    circumstantial, but not direct, evidence of conspiracy.6
    Cosmetic Gallery offered a variety of circumstantial
    evidence, which is described earlier. See note 2, 
    supra.
     As
    noted, in reviewing a grant of summary judgment, our task is to
    determine whether “the record taken as a whole could not lead a
    rational trier of fact to find for the non-moving party,” i.e.,
    whether there was a genuine issue for trial. Matsushita, 
    475 U.S. at 587
    . Evidence that does not exclude the possibility of
    independent action or that relies on a factual context that is
    implausible is insufficient to withstand summary judgment. 
    Id.
    Cosmetic Gallery’s circumstantial evidence falls short of
    6
    The District Court analyzed this case following the rubric
    laid out in Intervest, which called for an examination of direct
    and circumstantial evidence of conspiracy, and, if lacking, a
    review of evidence under the conscious parallelism test.
    Cosmetic Gallery contends this case should have been analyzed,
    instead, under Rossi v. Standard Roofing, Inc., 
    156 F.3d 452
     (3d
    Cir. 1998), which dealt with a group boycott. But this confuses
    the difference between Rossi and Intervest. The principal
    difference is not that Rossi involved a group boycott, but rather
    that the evidence presented by the plaintiff in Rossi constituted
    direct evidence of a conspiracy, and that the evidence was
    circumstantial in Intervest. The proper analysis on this summary
    judgment motion was, therefore, whether the evidence proffered
    was sufficient, either directly or circumstantially, to show
    concerted action.
    15
    excluding the possibility that the distributors acted
    independently. The only evidence proffered to show any
    communication between alleged conspirators is Eisenberg’s
    account of his conversation with Mancini, already detailed. As
    the District Court noted, even if this is not inadmissible hearsay,
    it is at best evidence of an opportunity to conspire, not of
    concerted action. The other evidence, particularly in light of
    Eisenberg’s apparent reputation in the industry, does not exclude
    the possibility of independent action by the distributors.
    Furthermore, Cosmetic Gallery’s circumstantial evidence, taken
    as a whole, does not create a factual context from which a
    reasonable inference could be drawn that would prove
    conspiracy.
    In the alternative, circumstantial evidence can be used to
    demonstrate consciously parallel action by defendants. This
    entails demonstrating (1) the defendants’ behavior was parallel;
    (2) the defendants were aware of each other’s conduct and that
    this awareness was an element in their decision-making process;
    and (3) certain plus factors, which must include that the actions
    were contrary to the defendants’ economic interests, and that
    there was some motivation to enter into such an agreement.
    Intervest, 
    340 F.3d at 165
    .
    The Supreme Court’s most recent statement on the
    sufficiency of antitrust pleading standards—an antecedent
    question to the one before us—reiterates that an antitrust
    complaint must include “enough factual matter (taken as true) to
    suggest that an agreement was made. . . . [I]t simply calls for
    16
    enough fact to raise a reasonable expectation that discovery will
    reveal evidence of illegal agreement.”7 Twombly, 
    127 S. Ct. at 1965
    .
    Twombly also signaled the vitality of Matsushita and
    Monsanto, noting the two cases “have made it clear that neither
    parallel conduct nor conscious parallelism, taken alone, raise the
    necessary implication of conspiracy.” 
    Id.
     at 1968 n.7.
    Nevertheless, although it “falls short of ‘conclusively
    establish[ing] agreement or . . . itself constitut[ing] a Sherman
    Act offense,’” a showing of consciously parallel behavior may be
    admissible as circumstantial evidence. 
    Id. at 1964
     (quoting
    Theatre Enterprises, 
    346 U.S. at
    540–41) (alterations in original).
    7
    Twombly continues:
    A statement of parallel conduct, even conduct
    consciously undertaken, needs some setting
    suggesting the agreement necessary to make out
    a §1 claim; without that further circumstance
    pointing toward a meeting of the minds, an
    account of a defendant’s commercial efforts stays
    in neutral territory. An allegation of parallel
    conduct is thus much like a naked assertion of
    conspiracy in a § 1 complaint: it gets the
    complaint close to stating a claim, but without
    some further factual enhancement it stops short of
    the line between possibility and plausibility of
    entitlement to relief.
    
    127 S. Ct. at 1966
     (internal quotation marks omitted).
    17
    The District Court, following our Intervest opinion, also analyzed
    Cosmetic Gallery’s circumstantial evidence for consciously
    parallel behavior by the alleged conspirators.8 Intervest, 
    340 F.3d at
    163–66.
    The District Court concluded Cosmetic Gallery’s
    circumstantial evidence did not show conscious parallelism. We
    agree. Even if the action of not selling to Cosmetic Gallery were
    parallel among distributors, Cosmetic Gallery’s own evidence
    asserts and demonstrates Schoeneman had determined not to sell
    to Cosmetic Gallery from the outset, before any of the alleged
    acts took place. See note 2, 
    supra.
     This would negate awareness
    of parallel action on the part of Schoeneman that was “an
    element in [his] decision-making processes.” Intervest, 
    340 F.3d at 165
    .
    8
    Cosmetic Gallery contends conscious parallelism only
    applies in price-fixing cases. It often appears in this context, but
    several cases in this Circuit have applied conscious parallelism
    analysis to alleged boycotts and refusals to deal. See Intervest,
    
    340 F.3d at
    165–66; Houser v. Fox Theatres Management
    Corp., 
    845 F.2d 1225
    , 1232 (3d Cir. 1988); Schoenkopf v.
    Brown & Williamson Tobacco Corp., 
    637 F.2d 205
    , 208–09 (3d
    Cir. 1980); Venzie Corp. v. United States Mineral Prods. Co.,
    
    521 F.2d 1309
    , 1314–16 (3d Cir. 1975). At least one other court
    of appeals has specifically applied conscious parallelism
    analysis to group boycotts. Merck-Medco Managed Care v. Rite
    Aid Corp., 
    1999 WL 691840
    , *8 (4th Cir. September 7, 1999).
    18
    Furthermore, we agree with the District Court there was
    insufficient evidence to show that refusal to sell to Cosmetic
    Gallery was contrary to Schoeneman’s economic interest.
    Cosmetic Gallery’s proffered evidence amounts to an assertion
    that its desire to buy product from Schoeneman was
    automatically in Schoeneman’s economic interest. But this
    assertion ignores the purpose of salon-only branding and
    contracting, as well as the long-standing practice by the
    manufacturers and distributors of these products. The exclusivity
    of the products is the major component of their marketing
    strategy, cost, cachet, and profit. Thus, the simple fact that
    Cosmetic Gallery wanted to buy product is not enough to show
    Schoeneman acted contrary to his economic interest. See, e.g.,
    Twombly, 
    127 S. Ct. at 1973
     (noting that firms do not expand
    without limit, nor do they enter every market that an outsider
    might consider to be profitable). Furthermore, Cosmetic Gallery
    offers no evidence that it even qualified to enter into a salon-only
    products contract, either because it no longer engaged in the
    resale of products diverted by others, or because it had sufficient
    salon-generated proceeds to satisfy the requirements of
    distributors. Finally, if Schoeneman Beauty Supply had agreed
    to distribute to Cosmetic Gallery, and Cosmetic Gallery were
    found either to be a diverter or otherwise unqualified to purchase
    salon-only brands, Schoeneman Beauty Supply risked major
    economic injury—cancellation of its contracts with other
    manufacturers—because of its association with Cosmetic
    Gallery.      Cosmetic Gallery fails to demonstrate that
    Schoeneman’s decision not to sell to Cosmetic Gallery was
    19
    against his or his company’s economic interest.
    Cosmetic Gallery’s circumstantial evidence fails to show
    consciously parallel action by the alleged co-conspirators. The
    District Court properly granted summary judgment for the
    defendants.
    IV.
    Cosmetic Gallery contends that it was improperly required
    to show a role was played by a co-conspirator and that
    Schoeneman acted as a ringleader. But, as the District Court
    noted, regardless of the test used, the antitrust plaintiff bears the
    burden of proving “concerted action” (contract, combination or
    conspiracy with others), because “[u]nilateral activity by a
    defendant, no matter the motivation, cannot give rise to a section
    1 violation.” Intervest, 
    340 F.3d at 159
    . As noted, Cosmetic
    Gallery’s evidence does not prove any concerted action, and, in
    fact, amounts to uncontested proof of unilateral activity by
    Schoeneman.
    There was no error by the District Court.9
    V.
    We will affirm the grant of summary judgment.
    9
    We have also reviewed Cosmetic Gallery’s challenge to the
    District Court’s grant of summary judgment on its various non-
    antitrust claims. We find Cosmetic Gallery’s arguments on
    these claims to be without merit.
    20