AK Elec Pension Fund v. Pharmacia Corp ( 2009 )


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  •                                                                                                                            Opinions of the United
    2009 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    1-30-2009
    AK Elec Pension Fund v. Pharmacia Corp
    Precedential or Non-Precedential: Precedential
    Docket No. 07-4500
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    PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    Nos. 07-4500 & 07-4564
    ALASKA ELECTRICAL PENSION FUND;
    CITY OF SARASOTA FIREFIGHTERS' PENSION FUND;
    INTERNATIONAL UNION OF OPERATING ENGINEERS
    LOCAL 132 PENSION PLAN; NEW ENGLAND HEALTH
    CARE EMPLOYEES PENSION FUND; PACE INDUSTRY
    UNION-MANAGEMENT PENSION FUND; CHEMICAL
    VALLEY PENSION FUND OF WEST VIRGINIA, as Class
    Representatives, on behalf ofthemselves and
    all other similarly situated
    v.
    PHARMACIA CORPORATION; PFIZER, INC.;
    FRED HASSAN; DR. G. STEVEN GEIS; CARRIE COX
    Alaska Electrical Pension Fund; City of Sarasota Firefighters'
    Pension Fund; International Union of Operating Engineers
    Local 132 Pension Plan; New England Health Care Employees
    Pension Fund; Pace Industry Union-Management Pension Fund;
    Chemical Valley Pension Fund of West Virginia,
    Appellants in 07-4500
    Pharmacia Corporation; Pfizer, Inc.;
    Fred Hassan; Dr. G. Steven Geis; Carrie Cox,
    Appellants in 07-4564
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF NEW JERSEY
    (D.C. Civil Nos. 3-03-cv-01519, 3-03-cv-01691, 3-03-cv-01808,
    3-03-cv-01964, 3-03-cv-02149, 3-03-cv-02283)
    District Judge: The Honorable Anne E. Thompson
    Argued: November 21, 2008
    Before: BARRY, CHAGARES, Circuit Judges, and RESTANI,*
    Judge
    (Opinion Filed: January 30, 2009)
    Eric A. Isaacson, Esq. (Argued)
    Arthur C. Leahy, Esq.
    Matthew P. Montgomery, Esq.
    Coughlin, Stoia, Geller, Rudman & Robbins
    655 West Broadway
    Suite 1900
    San Diego, CA 92101-0000
    Peter S. Pearlman, Esq.
    Cohn, Lifland,Pearlman, Herrmann & Knopf
    Park 80 Plaza West One
    Saddle Brook, NJ 07663-0000
    Counsel for Appellants/Cross Appellees
    Gregg S. Levin, Esq.
    Joshua C. Littlejohn, Esq.
    Joseph F. Rice, Esq.
    Ann K. Ritter, Esq.
    Motley Rice
    28 Bridgeside Boulevard
    P.O. Box 1792
    Mount Pleasant, SC 29465-0000
    Counsel for Appellant/Cross-Appellee Pace Industry Union-
    Management Pension Fund
    *
    Honorable Jane A. Restani, Chief Judge, United States Court
    of International Trade, sitting by designation.
    2
    Jonathan M. Hoff, Esq. (Argued)
    Jason M. Halper, Esq.
    Joshua R. Weiss, Esq.
    Cadwalader, Wickersham & Taft
    One World Financial Center
    New York, NY 10038-0000
    William A. Dreier, Esq.
    Steven A. Karg, I, Esq.
    Robert Mahoney, Esq.
    Norris, McLaughlin & Marcus
    721 Route 202-206
    P.O. Box 5933
    Bridgewater, NJ 08807-0000
    Counsel for Appellees/Cross Appellants
    OPINION OF THE COURT
    BARRY, Circuit Judge
    In this securities fraud class action, plaintiffs allege that
    defendants violated §§ 10(b) and 20(a) of the Securities Exchange
    Act of 1934 by making, with scienter, materially false statements
    about a clinical study of Celebrex, a popular anti-inflammatory
    medication. In particular, defendants are alleged to have misled
    investors by distorting the study’s results with the intent to show
    that Celebrex had a better safety profile than similar medications.
    Finding the action to be untimely, the District Court granted
    summary judgment to defendants. This appeal and cross-appeal
    followed.
    I. Factual Background
    Celecoxib, known and marketed commercially as Celebrex,
    is an anti-inflammatory prescription drug sold by defendant
    -3-
    Pharmacia Corporation. Substantially more expensive than many
    other nonsteroidal anti-inflammatory drugs (“NSAIDs”),
    Celebrex’s promise was rooted in the hope that it would cause
    fewer gastrointestinal (“GI”) side-effects than the less costly
    NSAIDs.1 To help the hope become a reality, defendants2
    commissioned a long-term clinical study of Celebrex’s effect on
    the GI system, the Celecoxib Long-term Arthritis Safety Study
    (“CLASS study”). This litigation focuses on the aftermath of that
    study.
    According to the complaint, the results of the CLASS study
    were a disappointment to defendants: Celebrex did not show the
    desired reduction in GI side-effects as compared to the other drugs
    studied. Fearing a decrease in sales and stock price, defendants
    allegedly undertook to distort the results of the study so that it
    would appear that Celebrex possessed a better GI safety profile
    than, in fact, it did. Towards this end, in April 2000, defendants
    released only the results from the first six months of the CLASS
    study; those results, divorced from the entire set of data, were
    capable of positive construction.
    Defendants released the truncated results of the CLASS
    study with great fanfare, declaring that the study “shows that
    Celebrex has a truly exceptional safety profile,” and that “the long-
    term outcome data paints a clear and compelling picture of
    Celebrex’s safety versus NSAIDs.” (Joint App. (“JA”) 59, 64.)
    Some documents issued by defendants noted that the CLASS study
    lasted a full thirteen months, but the reason for excising the last
    seven months from the analysis was not revealed.
    1
    Unlike traditional NSAIDs, which inhibit both the COX-1
    and COX-2 enzymes, Celebrex is a selective COX-2 inhibitor.
    Because the inhibition of COX-1 enzymes often leads to negative
    GI side-effects, it was hoped that selective COX-2 inhibitors would
    not possess the harmful side-effects associated with traditional
    NSAIDs.
    2
    Defendants include Pharmacia Corp., Pfizer, Inc., and
    individual defendants Fred Hassan, Steven Geis, and Carrie Cox.
    -4-
    Scientists affiliated with defendants then drafted an article
    based on the truncated results and submitted it for publication to
    the Journal of the American Medical Association (“JAMA”). As
    would become known only later, however, neither defendants nor
    the article’s authors informed JAMA that the data in the article was
    incomplete. In September 2000, JAMA published the article,
    which reached the following conclusion: “The overall incidence of
    GI symptoms experienced by patients taking [Celebrex] was
    significantly lower than by those taking NSAIDs, as was the rate
    of withdrawal [from the study] due to GI intolerability.” (Id. at
    45.)
    Defendants hoped to convince the FDA to allow Celebrex
    to be marketed without the standard GI warning label required for
    other NSAIDs, and so submitted the complete data from the
    CLASS study to the FDA in June 2000. FDA staff members, in
    preparation for hearings on the warning label issue, reviewed the
    data. On February 6, 2001, the reports of those staff members were
    published on the FDA’s website, alongside defendants’ own report.
    Defendants’ report defended the decision to use only the truncated
    data, asserting that data after the six-month point was biased in
    favor of the comparator drugs:
    The GI safety data presented are for the six-month
    treatment timepoint based on the analysis of risk
    factors prespecified in the protocol. In brief, a
    disproportionate withdrawal of patients at high risk
    of an ulcer complication from the entire study was
    observed after six months (depletion of susceptibles).
    Additionally, a significantly greater withdrawal of
    patients on diclofenac for GI intolerance occurred
    during the initial six months of the study. The
    withdrawal of patients for GI intolerance
    prematurely removed a group at high risk for ulcer
    complications and symptomatic ulcers from the
    diclofenac treatment arm (informative censoring).
    (Id. at 381.)
    The FDA staff reports, stating in part as follows, disagreed
    with defendants’ reliance on the truncated data:
    -5-
    • A rheumatologist’s report stated that it was
    “unclear” that the rationale put forth by defendants
    “represented a significant bias in assessment of the
    outcome.” (Id. at 631.)
    • A gastroenterologist’s report stated that defendants’
    “rationale for analyzing the first 6 months as a
    meaningful endpoint independent of the success at
    the study completion is not convincing.” (Id. at
    472.) However, this report also stated that “[t]he six-
    month analysis will be reviewed only as a potentially
    supportive analysis.” (Id. at 482.)
    • A statistician’s report rejected the six-month
    analysis as “not valid,” and asserted that there was
    “no reason to include information only in the first 6
    months.” (Id. at 666.)
    These reports were prepared to assist the FDA’s Arthritis
    Advisory Committee (“Advisory Committee”) in deciding whether
    to recommend the label change sought by defendants. The day
    after the publication of the reports, the Advisory Committee held
    hearings on the issue, and ultimately declined to recommend the
    label change. The staff reports and the Advisory Committee’s
    recommendation received substantial media attention. The market
    also took note of the disappointing outcome: between February 6-8,
    2001, the price of Pharmacia’s stock dropped approximately 9.0%.
    After these events, defendants issued a series of positive
    statements about Celebrex’s GI safety profile as well as about the
    chances for a label change. Defendants claimed, for example, that
    the CLASS study data presented a “compelling case” for a label
    change, and that because the CLASS study was “an extremely
    rigorous and complex trial,” it was “difficult for the [Advisory
    Committee] to analyze.” (Id. at 171, 1519.)
    Financial analysts also continued to rate Pharmacia’s stock
    positively. Even while noting the reduced chances for a label
    change and the disagreement over the results of the CLASS study,
    JP Morgan, Merrill Lynch, Lehman Brothers, and Bank of America
    all continued to rate Pharmacia’s stock as a “buy” or “strong buy.”
    Several analysts noted the challenge to defendants’ use of truncated
    -6-
    data: JP Morgan wrote that the staff reports called the six-month
    analysis “unjustified and invalid,” and Bloomberg News wrote that
    defendants were only able to show a benefit “by looking at selected
    parts of the data – a practice discouraged by the [FDA].” (Id. at
    714, 719.)
    Months later, on August 5, 2001, the Washington Post
    reported that defendants had withheld the full CLASS study data
    from JAMA. In the article, JAMA’s editor described herself as
    “disheartened” and stated that “a level of trust . . . was, perhaps,
    broken.” (Id. at 203.) Additionally, a scientist who wrote an
    editorial published in conjunction with the JAMA article stated that
    he was “flabbergasted” when he saw the complete data; another
    scientist “said he complained to JAMA after noticing differences
    between the published [JAMA] report and the data presented to the
    FDA.” (Id. at 203-04.)
    After the Washington Post article raised the red flag of
    impropriety, other sources began to question defendants’ good
    faith. For example, an article from The Sunday Times noted that
    the scandal involving the CLASS study had inspired medical
    journals to “stop drug firms from ‘cheating’ on medical studies.”
    (Id. at 1360.) On June 1, 2002, an article in the British Medical
    Journal called the “explanations for [the] serious irregularities [in
    the JAMA article] . . . inadequate.” (Id. at 757.) The article also
    stated that “[p]ublishing and distributing overoptimistic short term
    data using post hoc changes to the protocol, while omitting
    disappointing long term data of two trials . . . is misleading.” (Id.)
    Following the publication of this article, the price of Pharmacia’s
    stock dropped 7% in three days.
    II. Procedural History
    This action was initiated on April 7, 2003, when the first
    securities fraud class action complaint was filed. Related actions
    were shortly thereafter consolidated into it. The District Court
    denied defendants’ motion to dismiss and granted plaintiffs’
    motion for class certification, but shortened the class period by
    more than a year, finding that investors could not have reasonably
    relied on defendants’ alleged misrepresentations after February 6,
    2001, the date on which the FDA staff reports were published.
    -7-
    Defendants subsequently moved for summary judgment on
    statute of limitations grounds, asserting that if reliance was
    unreasonable after February 6, 2001, plaintiffs must necessarily
    have been on inquiry notice of their claims at that time. Because
    the first securities fraud suit was filed on April 7, 2003, and the
    statute of limitations for § 10(b) claims is two years, see 28 U.S.C.
    § 1658(b), defendants asserted that plaintiffs’ claims were
    untimely. The District Court agreed, and granted defendants’
    motion for summary judgment.
    The cross-appeals of the parties are now before us for our
    consideration.
    III. Jurisdiction and Standard of Review
    The District Court had jurisdiction pursuant to 15 U.S.C. §
    78aa. We have jurisdiction pursuant to 28 U.S.C. § 1291. We
    exercise plenary review over the Court’s decision to grant
    defendants’ motion for summary judgment and the decision to deny
    their motion to dismiss. See, e.g., Mest v. Cabot Corp., 
    449 F.3d 502
    , 510 n.7 (3d Cir. 2006); Farber v. City of Patterson, 
    440 F.3d 131
    , 134 (3d Cir. 2006). The decision to certify a class action and
    the determination of the class period are reviewed for abuse of
    discretion. Holmes v. Pension Plan of Bethlehem Steel Corp., 
    213 F.3d 124
    , 136 (3d Cir. 2000).
    IV. Legal Analysis
    There are a number of issues before us on these appeals.
    Plaintiffs challenge, first and foremost, the District Court’s grant
    of summary judgment on statute of limitations grounds. Plaintiffs
    also dispute the Court’s determination of the class period. On
    cross-appeal, defendants assert that the Court erred in denying their
    motion to dismiss, and in granting plaintiffs’ motion for class
    certification. We address each of these issues in turn.
    A. Inquiry Notice and the Statute of Limitations
    The District Court determined that investors were on inquiry
    notice of possible securities fraud as of February 2001. The statute
    of limitations will begin to run when the plaintiff is on inquiry
    -8-
    notice. “Whether the plaintiffs, in the exercise of reasonable
    diligence, should have known of the basis for their claims depends
    on whether they had sufficient information of possible wrongdoing
    to place them on inquiry notice or to excite storm warnings of
    culpable activity.”3 Benak ex rel. Alliance Premiere Growth Fund
    v. Alliance Capital Mgmt., L.P., 
    435 F.3d 396
    , 400 (3d Cir. 2006)
    (internal citations and quotations omitted). The inquiry notice
    determination requires a “totally objective” analysis that pinpoints
    the time at which “a reasonable investor of ordinary intelligence
    would have discovered the information [demonstrating possible
    liability] and recognized it as a storm warning.” Mathews v.
    Kidder, Peabody & Co., Inc., 
    260 F.3d 239
    , 252 (3d Cir. 2001).
    In line with this objective analysis, plaintiffs are “presumed
    to have read prospectuses, quarterly reports, and other information
    relating to their investments.” 
    Id. However, the
    hypothetical
    reasonable investor need not be a scientific expert; to the contrary,
    the relevant inquiry is whether a reasonable investor of “ordinary
    intelligence” would have recognized the available information as
    indicative of possible fraud. 
    Id. Inquiry notice
    seeks to deter putative plaintiffs from sitting
    on their hands, awaiting the discovery of the elusive smoking gun.
    Inquiry notice will thus be triggered when plaintiffs “should have
    discovered the general fraudulent scheme,” In re NAHC, Inc. Secs.
    Litig., 
    306 F.3d 1314
    , 1326 (3d Cir. 2002) (internal citations and
    quotations omitted), and “cannot avoid the time bar simply by
    claiming they lacked knowledge of the details or narrow aspects of
    the alleged fraud.” 
    Benak, 435 F.3d at 400
    (internal citations and
    quotations omitted).
    Our recent decision in In re Merck & Co., Inc. Securities,
    Derivative, & ‘ERISA’ Litigation, 
    543 F.3d 150
    (3d Cir. 2008)
    (hereinafter “Merck”) informs our decision here. In Merck, we
    3
    Plaintiffs do not contend that they “exercised reasonable
    due diligence and yet were unable to discover their injuries.”
    Mathews v. Kidder, Peabody, & Co., Inc., 
    260 F.3d 239
    , 252 (3d
    Cir. 2001). Thus, if we find storm warnings of fraud, plaintiffs’
    claims are untimely.
    -9-
    were faced with a similar set of factual circumstances: after a
    long-term clinical study of Merck’s own blockbuster drug, Vioxx,
    the company published a questionable interpretation of the study’s
    results, allegedly in order to boost Vioxx’s sales and Merck’s stock
    price. The questionable interpretation advanced by Merck
    attempted to explain why patients taking Vioxx experienced a
    higher rate of negative cardiovascular events than patients taking
    the study’s comparator drug, naproxen. This so-called naproxen
    hypothesis emphasized the possibility that naproxen had a positive
    impact on the cardiovascular system, and discounted the possibility
    that Vioxx had a negative impact.
    The science behind this explanation was debatable, and,
    consequently, the FDA scolded Merck for its repeated promotion
    of the naproxen hypothesis. In a public warning letter issued to
    Merck, the FDA called the marketing campaign for Vioxx “false,
    lacking in fair balance, or otherwise misleading . . . . and
    [minimizing of] the potentially serious cardiovascular findings.”
    
    Id. at 156
    (internal citations and quotations omitted). The FDA
    ordered Merck to send letters to doctors in order “to correct false
    or misleading impressions and information.” 
    Id. at 157.
    Despite
    the public nature of these strong words, as well as, inter alia, news
    reports questioning the naproxen hypothesis and consumer lawsuits
    alleging negative cardiovascular effects from Vioxx, we found that
    investors were not on inquiry notice of securities fraud.
    Most importantly for our purposes here, Merck found that
    inquiry notice, in securities fraud suits, requires storm warnings
    indicating that defendants acted with scienter. “Thus, to trigger
    storm warnings of culpable activity, in the context of a claim
    alleging falsely-held opinions or beliefs, investors must have
    sufficient information to suspect that the defendants engaged in
    culpable activity, i.e., that they did not hold those opinions or
    beliefs in earnest.” 
    Id. at 166
    (emphasis added) (internal citations
    and quotations omitted).
    Accordingly, for investors to be on inquiry notice of § 10(b)
    claims, there must be some indication that defendants did not, in
    fact, hold the views expressed. Inquiry notice requires storm
    warnings of “culpable activity.” See 
    Benak, 435 F.3d at 400
    .
    Under § 10(b), a corporation does not engage in culpable activity
    -10-
    unless it acted with scienter.4 Scienter is not incidental to § 10(b),
    it is elemental.5
    In support of a finding of inquiry notice in February 2001,
    defendants point to the drop in the price of Pharmacia’s stock, the
    FDA staff reports, the Advisory Committee meeting, analyst
    reports discussing the events at the FDA, and the fact that the full
    length of the CLASS study had long been publicly known.
    Whatever else those facts may have indicated, they did not provide
    storm warnings of possible fraud.
    For one thing, the drop in stock price following the events
    of February 6-8, 2001 did not indicate fraud or even the possibility
    of fraud. Rather, the drop in price is easily explained by the fact
    that the market had been expecting that the FDA would approve a
    label change. When the Advisory Committee issued a negative
    recommendation, the market reacted accordingly. But mere
    investor disappointment does not ipso facto imply fraud.
    4
    Thus, as defamation is not assault, so is § 10(b) not § 11.
    Section 11 does not require a plaintiff to plead or to prove scienter;
    § 10(b) does. This is a distinction with a difference, both in terms
    of what a plaintiff must show for recovery and in terms of what
    information must be available for inquiry notice to take hold. We
    did not find it necessary in Merck to discuss § 11, nor do we find
    it necessary to do so here. Were this is a § 11 case, which it is not,
    the evidence in the public realm as of February 2001 might well
    have given rise to storm warnings of misstatements, and thus
    triggered the second step of the inquiry notice analysis—the duty
    to investigate potential claims.
    5
    “To state a valid claim under Rule 10b-5, a plaintiff must
    show that the defendant (1) made a misstatement or an omission of
    a material fact (2) with scienter (3) in connection with the purchase
    or the sale of a security (4) upon which the plaintiff reasonably
    relied and (5) that the plaintiff’s reliance was the proximate cause
    of his or her injury.” Semerenko v. Cendant Corp., 
    223 F.3d 165
    ,
    174 (3d Cir. 2000) (emphasis added); see also Ernst & Ernst v.
    Hochfelder, 
    425 U.S. 185
    (1976) (requiring more than evidence of
    negligence in § 10(b) cases).
    -11-
    Neither, in our view, does the content of the FDA staff
    reports suggest fraud. Defendants rely on a handful of words in
    those reports: to wit, “not valid,” “unclear,” and “not convincing.”
    (JA 666, 631, 472.) But the staff reports span over 250 pages of
    highly complex scientific and statistical analysis. These few words
    and phrases, lacking in accusatory intent and buried like needles in
    a haystack, could not give rise to storm warnings of fraud.6
    The Advisory Committee meeting and concomitant negative
    recommendation also could not give rise to storm warnings of
    fraud; indeed, the transcript of the Advisory Committee meeting
    explicitly supports a finding that the experts believed that the
    dispute between defendants and the FDA was a good faith,
    legitimate scientific dispute. We note, for example, the following
    statements made at the Advisory Committee meeting:
    [FDA Representative]: Just to add a couple of other
    comments to that, . . . I don’t think that there were
    differences between us and the company that were
    meaningful in terms of the findings of the analyses
    that were done.
    We spent more time describing certain analyses and
    the company spent more time describing other
    analyses, but I don’t think there is any dispute that
    we have with what the company presented, and I
    think that the company understands where we were
    coming from with our analyses, and I don’t think
    that they are off target either in terms of how the
    company sees them.
    (Id. at 1189.)
    [Advisory Committee Consultant]: The challenge
    here for me is that it seems to me everybody is
    speaking truth. I agree with everyone who speaks.
    I agree with the sponsor and their emphasis, I agree
    6
    Additionally, one of the staff reports described the
    disputed six-month model as a “potentially supportive analysis.”
    (JA 482.)
    -12-
    with the FDA in their description . . . . It depends on
    which piece of this you pick out.
    (Id. at 1154 (emphasis added).)
    As should be evident by these statements, the Advisory Committee
    simply did not believe that anything untoward had occurred, and
    we obviously will not expect more of the reasonable investor than
    we would expect of experts on the FDA’s Advisory Committee.
    Arguably the most troublesome pieces of evidence came in
    the form of two analyst reports discussing the events at the FDA:
    a JP Morgan report stated that the use of the truncated data was
    “unjustified and invalid,” and Bloomberg News stated that
    defendants could only show a benefit “by looking at selected parts
    of the data – a practice discouraged by the [FDA].” (Id. at 714,
    719.) Yet even in conjunction with the other evidence to which
    defendants point, we simply cannot conclude that these statements
    would alert a reasonable investor that fraud, as opposed to a mere
    disagreement over the best method of scientific analysis, had
    occurred.
    Defendants also argue that storm warnings existed by
    February 2001 because no new information was revealed at that
    time or later: it was always known that the CLASS study lasted
    longer than six months. But while defendants had acknowledged
    in April 2000 that the study lasted 13 months, there was no
    indication that they deliberately withheld data from JAMA, or
    improperly massaged the data, until the Washington Post article in
    August 2001. The mere fact that the study lasted thirteen months,
    and that there was a technical dispute between scientists about
    whether to use the full data or only a portion of the data, would not
    have provided storm warnings of fraud to the reasonable investor.7
    7
    In a different context in this litigation, even defendants’
    counsel acknowledged as much: “Well, what does that show? That
    scientists can disagree on how you interpret the data. That doesn’t
    make fraud. That means people have different interpretations.”
    (JA 2028 (argument in opposition to class certification).)
    -13-
    Finally, defendants’ own reassuring statements after the
    Advisory Committee meeting foreclose their argument here. In
    reaction to the Advisory Committee’s negative recommendation,
    defendants defended the results of the CLASS study, and their use
    of the truncated data. Defendants stated that they had a
    “compelling case” for a label change, and that it had been “difficult
    for the [Advisory Committee] to analyze” the study because it was
    “an extremely rigorous and complex trial.” (Id. at 171, 1519.)
    These reassuring statements operate as a sort of antidote to
    any storm warnings that may have existed. See, e.g., 
    Merck, 543 F.3d at 167
    n.14 (“We have recognized that reassurances can
    dissipate apparent storm warnings if an investor of ordinary
    intelligence would reasonably rely on them to allay the investor’s
    concerns.”) (internal citations and quotations omitted). Just as we
    require investors to act upon public information indicating fraud,
    so, too, do we allow them to rely upon corporate statements
    discounting the possibility of malfeasance.8
    The totality of the evidence in the public realm as of
    February 2001 did not indicate a possibility of fraud or even hint
    at any malfeasance or intentional impropriety; rather, the evidence
    only supported the view that there existed a legitimate dispute over
    scientific and statistical models.9 But for inquiry notice of § 10(b)
    8
    Corporations are, of course, unlikely to admit to culpable
    conduct, and we do not purport to state a rule that precludes a
    finding of inquiry notice until they do so. But, under circumstances
    such as these, where the evidence of wrongdoing is entirely
    speculative, reassuring statements are a relevant consideration.
    9
    Indeed, after the events of February 2001, reports
    portrayed Celebrex’s outlook positively, and took seriously
    defendants’ truncated analysis. (See, e.g., JA 716 (JP Morgan
    analysis stating there is some “support[] [for Pharmacia’s]
    contention that there was a [justified reason to limit the analysis to
    six months], but the FDA statisticians dispute this”); 
    id. at 1707-08
    (calling “the scientific evidence on this question . . . unclear”).)
    Additionally, numerous financial analysts retained Pharmacia’s
    -14-
    claims, we require some reason to suspect that defendants did not
    genuinely believe the accuracy of their statements. No such
    evidence surfaced until the publication of the Washington Post
    article which stated that defendants withheld data from JAMA.
    We conclude that investors are not put on inquiry notice of
    fraud when, in the context of this case, an apparently legitimate
    scientific dispute arises between the FDA and a pharmaceutical
    company, and note that the Private Securities Litigation Reform
    Act (“PSLRA”), 15 U.S.C. § 78u-4, itself suggests this conclusion.
    A rule that would place investors on inquiry notice of fraud the
    moment that the FDA questions the seemingly good faith scientific
    analysis of a pharmaceutical company would encourage putative
    plaintiffs to file premature securities suits. In imposing heightened
    pleading requirements, Congress evinced an intent to discourage
    such suits; our inquiry notice jurisprudence reflects this intent.
    For inquiry notice to take hold, there must be some indicia
    of potential malfeasance. Because no such indicia existed here, we
    will vacate the District Court’s grant of summary judgment.10
    B. Length of the Class Period
    Largely for the reasons discussed above, we also find that
    the District Court erred in terminating the class period in February
    2001. Particularly in light of defendants’ repeated defense of the
    stock at a “buy” or “strong buy” rating. See 
    Merck, 543 F.3d at 157-58
    (noting that, during the relevant period, “securities analysts
    were of one voice in their projections for Merck and Vioxx;
    . . . all maintained their ratings for Merck stock at ‘buy’ or ‘hold’
    and/or continued to project increased future revenues for Vioxx”).
    10
    We note that inquiry notice – in securities fraud suits and
    otherwise – is alive and well in this Court. Neither in Merck nor
    here have we replaced inquiry notice with an actual notice
    standard. Here, we merely conclude that, in the absence of any
    indication that defendants did not believe the truth of their own
    statements, investors were not on inquiry notice of § 10(b) claims.
    -15-
    CLASS study and their optimism regarding a potential label
    change, it was reasonable for plaintiffs to rely upon defendants’
    statements until the publication of the Washington Post article on
    August 5, 2001.11 Cf. Basic, Inc. v. Levinson, 
    485 U.S. 224
    (1988)
    (outlining presumption of reliance in fraud-on-the-market securities
    suits). Accordingly, we will reverse the Court’s order limiting the
    class period to February 5, 2001.12
    C. Cross-Appeal
    1. Motion to Dismiss
    The District Court correctly denied defendants’ motion to
    dismiss. In that motion, defendants asserted that plaintiffs failed to
    meet the pleading requirements of the PSLRA, focusing on the
    admittedly thin two paragraphs of the Amended Complaint labeled
    “Scienter Allegations.” (JA 270-71.) When examined as a whole,
    however, the Amended Complaint is replete with allegations that
    defendants acted with the requisite scienter. See Tellabs, Inc. v.
    Makor Issues & Rights, Ltd., 
    127 S. Ct. 2499
    , 2509 (2007)
    (requiring courts to “consider the complaint in its entirety”). In
    particular, the Amended Complaint documents the alleged scheme
    to trick JAMA, and thus the investment community, by using only
    11
    The appropriate date is August 5, 2001, and not the later
    date, May 31, 2002, of the British Medical Journal article. As of
    August 5, 2001, investors should have known that there was a
    possibility that defendants’ claims were false. Any new
    information found in the British Medical Journal article is different
    in only degree, and not in kind.
    12
    Plaintiffs also challenge the District Court’s decision to
    seal the record and presumably our decision to continue the seal
    pending appeal. We will leave the question of continued sealing to
    the District Court. We note, however, that we are unpersuaded by
    the Court’s reliance on the so-called “self-critical analysis
    privilege” as a basis for sealing. The self-critical analysis privilege
    has never been recognized by this Court and we see no reason to
    recognize it now. Cf. Union Pac. R.R. Co. v. Mower, 
    219 F.3d 1069
    , 1076 n.7 (9th Cir. 2000) (calling the privilege “novel,” and
    noting that the Ninth Circuit has not recognized the privilege).
    -16-
    the truncated data.
    While it is true that a legitimate disagreement over scientific
    data does not give rise to a securities fraud claim, plaintiffs alleged
    something quite different: a bad faith misrepresentation of
    scientific data. Those allegations are sufficient to withstand the
    “[e]xacting pleading requirements” of the PSLRA, which require
    that the allegations give rise to a strong inference of scienter. See,
    e.g., Tellabs, 
    Inc., 127 S. Ct. at 2504
    –10. The District Court
    correctly denied defendants’ motion to dismiss.
    2. Class Certification
    Defendants also argue that the District Court’s decision to
    grant plaintiffs’ motion for class certification was in error. The
    gravamen of this argument is that the results of the CLASS study
    were immaterial as a matter of law in light of the lack of movement
    in stock price following the initial release of those results in April
    2000. We disagree.
    Plaintiffs’ own expert acknowledges that the announcement
    of the results of the CLASS study “had little measurable effect on
    [Pharmacia’s] stock price.” (JA 1298.) But that fact does not
    negate a finding of materiality when the market was expecting that
    the results of the study would be positive, and plaintiffs have
    presented evidence indicating precisely that. (See 
    id. (citing Morgan
    Stanley report written the day after the CLASS study
    results were released that states, “we are making no change to our
    forecasts, as we had anticipated the study to corroborate the strong
    safety profile of the product”).) And, of course, the materiality of
    the alleged misrepresentations is self-evident when we look at the
    market’s negative reaction—to the tune of a nine-percent drop in
    stock price in three days—when defendants’ analysis of the
    CLASS study was questioned in February 2001.13
    V. Conclusion
    13
    We also reject, without further discussion, defendants’
    argument that the District Court erred in denying their motion to
    strike certain documents.
    -17-
    For the foregoing reasons, we will vacate the judgment of
    the District Court, and remand for proceedings consistent with
    this Opinion.
    -18-