Heffner v. Murphy , 745 F.3d 56 ( 2014 )


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  •                                     PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    ________________
    No. 12-3591
    ________________
    ERNEST F. HEFFNER; HARRY C. NEEL; BART H.
    CAVANAGH, SR.; JOHN KATORA; BRIAN LEFFLER;
    REBECCA ANN WESSEL; MARK PATRICK
    DOUGHERTY; CYNTHIA LEE FINNEY; NATHAN RAY;
    TODD ECKERT; BEN BLASCOVICH; MATTHEW
    MORRIS; WILLIAM SUCHARSKI; JOHN MCGEE;
    AMBER M. SCOTT; ERIKA HAAS; NICOLAS
    WACHTER; DAVID HALPATE; PATRICK CONNELL;
    EUGENE CONNELL; MATTHEW CONNELL; JAMES J.
    CONNELL, JR; JEFFERSON MEMORIAL PARK, INC;
    JEFFERSON MEMORIAL FUNERAL HOME, INC.;
    WELLMAN FUNERAL ASSOCIATES INC., doing business
    as Forest Park Funeral Home; EAST HARRISBURG
    CEMETERY COMPANY, doing business as East Harrisburg
    Cemetery & Crematory; ROBERT LOMISON; CRAIG
    SCHWALM; GREGORY J. HARVILLA; BETTY FREY
    v.
    DONALD J. MURPHY; JOSEPH A. FLUEHR, III;
    MICHAEL J. YEOSOCK; BENNETT GOLDSTEIN;
    JAMES O. PINKERTON; ANTHONY SCARANTINO;
    BASIL MERENDA; MICHAEL GERDES; PETER
    MARKS; C.A.L. SHIELDS,
    Appellants
    ________________
    Appeal from the United States District Court
    for the Middle District of Pennsylvania
    (D.C. Civil Action No. 4-08-cv-00990)
    District Judge: Honorable John E. Jones III
    ________________
    Argued: June 11, 2013
    Before: MCKEE, Chief Judge
    AMBRO and GREENBERG, Circuit Judges
    (Opinion filed: February 19, 2014)
    2
    James K. Kutz (argued)
    Jason G. Benion
    Post & Schell, P.C.
    17 North Second Street, 12th Floor
    Harrisburg, PA 17101
    Counsel for Appellees
    Kathleen G. Kane, Attorney General
    John G. Knorr, III, Chief Deputy Attorney General (argued)
    Maryanne M. Lewis, Senior Deputy Attorney General
    Office of Attorney General
    15th Floor, Strawberry Square
    Harrisburg, PA 17120
    Counsel for Appellants
    ________________
    OPINION OF THE COURT
    ________________
    McKEE, Chief Judge
    Contents
    I.       Facts and Procedural History ...................................................................................... 6
    II.      Discussion ................................................................................................................. 10
    A. Jurisdiction and Standard of Review ....................................................................... 10
    B. Facial versus As-Applied Challenge ....................................................................... 10
    C. Fourth Amendment .................................................................................................. 11
    D. Dormant Commerce Clause .................................................................................... 18
    1. Restrictions on Ownership and Alienability of
    Funeral Establishments ............................................................................................. 19
    2. Preparation Room Requirement ........................................................................... 28
    3. Place of Practice and Full-Time Supervisor
    Requirement .............................................................................................................. 30
    E. Substantive Due Process .......................................................................................... 31
    1. “One-and-a-Branch” Limitation ........................................................................... 32
    3
    2. Licensing Restrictions .......................................................................................... 33
    3. “Place-of-practice” and Full-Time Supervisor
    Requirement .............................................................................................................. 35
    4. The Preparation Room Requirement .................................................................... 36
    5. Restriction on Serving Food ................................................................................. 37
    6. Trusting Requirement ........................................................................................... 39
    F. First Amendment ...................................................................................................... 42
    1. Restriction on Use of Trade Names ..................................................................... 42
    2. Payment on Commissions to Unlicensed Salespeople ......................................... 45
    G. Contract Clause ....................................................................................................... 47
    III.       Conclusion............................................................................................................... 48
    The Pennsylvania Board of Funeral Directors (the
    “Board”) appeals the grant of summary judgment that the
    District Court awarded based upon its conclusion that several
    provisions of Pennsylvania’s Funeral Director Law (“FDL”),
    63 Pa. Stat. Ann. § 479.1 et seq., violate various provisions of
    the U.S. Constitution. The suit was brought by individuals
    and entities who are either involved in, or wish to be involved
    in, Pennsylvania’s “death care industry.” 1 In relevant part,
    the Plaintiffs challenged statutory provisions that: (1) permit
    warrantless inspections of funeral establishments by the
    Board; (2) limit the number of establishments in which a
    funeral director may possess an ownership interest; (3)
    restrict the capacity of unlicensed individuals and certain
    entities to hold ownership interests in a funeral establishment;
    (4) restrict the number of funeral establishments in which a
    funeral director may practice his or her profession; (5) require
    every funeral establishment to have a licensed full-time
    supervisor; (6) require funeral establishments to have a
    “preparation room”; (7) prohibit the service of food in a
    funeral establishment; (8) prohibit the use of trade names by
    funeral homes; (9) govern the trusting of monies advanced
    pursuant to pre-need contracts for merchandise; and (10)
    prohibit the payment of commissions to agents or employees.
    1
    The Plaintiffs-Appellees are collectively referred to as the “Plaintiffs.”
    4
    As a threshold matter, we surmise that much of the
    District Court’s conclusions regarding the constitutionality of
    the FDL, enacted in 1952, stem from a view that certain
    provisions of the FDL are antiquated in light of how funeral
    homes now operate. That is not, however, a constitutional
    flaw. Thus, for the reasons that follow, we reverse the
    District Court’s judgment striking down the FDL’s
    warrantless inspection scheme on Fourth Amendment
    grounds. We also reverse the District Court’s judgments
    concerning the Plaintiffs’ dormant Commerce Clause
    challenges to certain provisions of the FDL. We reverse as
    well the District Court’s conclusions that the disputed FDL
    provisions violate the substantive component of the Due
    Process Clause. We also reverse the District Court’s ruling
    that the Board’s actions unconstitutionally impair the
    Plaintiffs’ private contractual relations with third parties in
    violation of the Constitution’s Contract Clause. We will
    affirm the District Court’s ruling that Pennsylvania’s ban on
    the use of trade names in the funeral industry runs afoul of
    First Amendment protections, but reverse its ruling that the
    ban on the payment of commissions to unlicensed salespeople
    violates the Constitution. Finally, we remand to the District
    Court to modify its order in accordance with this opinion.
    5
    I.       Facts and Procedural History
    The FDL was enacted in 1952 to “provide for the
    better protection of life and health of the citizens of
    [Pennsylvania] by requiring and regulating the examination,
    licensure and registration of persons and registration of
    corporations engaging in the care, preparation and disposition
    of the bodies of deceased persons . . . .” 63 Pa. Stat. Ann. §
    479.1. The FDL created the Board, it entrusts the Board with
    enforcing the FDL, and “empower[s] [it] to formulate
    necessary rules and regulations not inconsistent with [the
    FDL] for the proper conduct of the business or profession of
    funeral directing and as may be deemed necessary or proper
    to safeguard the interests of the public and the standards of
    the profession.” 
    Id. § 479.16(a);
    see also 
    id. § 479.19.
    The FDL requires individuals to obtain a license to be
    a funeral director or own funeral homes in Pennsylvania. 2 
    Id. § 479.13(a).
    Generally, only licensed funeral directors or
    partnerships of two or more licensed funeral directors may
    own funeral homes. 
    Id. § 479.8(a).
    The statute also restricts
    the types of individuals and entities that may obtain such
    licenses. However, upon the death of a licensee, the FDL
    authorizes the Board to issue a license to the licensee’s estate
    2
    The FDL defines “funeral director” as
    includ[ing] any person engaged in the
    profession of a funeral director or in the care
    and disposition of the human dead, or in the
    practice of disinfecting and preparing by
    embalming the human dead for the funeral
    service, burial or cremation, or the
    supervising of the burial, transportation or
    disposal of deceased human bodies, or in the
    practice of funeral directing or embalming
    as presently known, whether under these
    titles or designation or otherwise. The term
    “funeral director” shall also mean a person
    who makes arrangements for funeral service
    and who sells funeral merchandise to the
    public incidental to such service or who
    makes financial arrangements for the
    rendering of such services and the sale of
    such merchandise.
    63 Pa. Stat. Ann. § 479.2(1).
    6
    for a period of three years or to the licensee’s surviving
    spouse while s/he remains unmarried. 
    Id. The statute
    authorizes restricted corporations (“RBCs”) to obtain
    licenses, provided that they are formed for the sole purpose of
    conducting a funeral directing practice. 
    Id. § 479.8(b).
    3 The
    FDL prohibits an RBC from having an ownership interest in
    any other funeral establishment and requires that at least one
    of its principal officers be a licensed funeral director. 
    Id. Upon the
    death of a shareholder funeral director, shares or
    stock of an RBC may be transferred to members of the
    decedent’s immediate family. 
    Id. The FDL
    also codifies Pennsylvania’s prohibition of
    general business corporations owning funeral directing
    licenses. See 
    id. § 479.8(d).
    Prior to 1935, Pennsylvania
    issued funeral directing licenses to individuals as well as
    corporations. However, in 1935 the General Assembly
    imposed restrictions. Consistent with a 1936 decision of the
    Pennsylvania Supreme Court, see Rule v. Price, 
    185 A. 851
    (Pa. 1936), the legislature eventually allowed a total of
    seventy-seven “pre-1935” licenses to be “grandfathered” into
    the new law. Currently, any person or entity—including
    general business corporations—may own an interest in one of
    these licenses and own and operate a funeral establishment
    pursuant to the authority granted by that license.
    Licensed funeral directors are limited to operating at
    one principal place of business with no more than one branch
    location. 63 Pa. Stat. Ann. § 479.8(e). These establishments
    must be conducted under the name of a licensed principal or
    that of a predecessor establishment. 
    Id. §§ 479.8(a)-(c).
    In
    addition, the FDL requires that each establishment retain a
    licensed funeral director as a “full-time supervisor,” 
    id., and include
    a “preparation room . . . for the preparation and
    embalming of human bodies,” 
    id. § 479.7.
    Food service is
    generally prohibited inside a funeral establishment. Only
    “non-intoxicating” beverages may be served, and they may
    3
    As defined by § 479.8(b), “[a] restricted business corporation is . . . a
    corporation formed by one or more licensed funeral directors specifically for the
    purpose of conducting a funeral directing practice and whose shareholders are
    licensed funeral directors or members of the immediate family of a licensed
    funeral director.” H.P. Brandt Funeral Home, Inc. v. Commonwealth of
    Pennsylvania, et al. 
    467 A.2d 106
    , 107 (Pa. Cmwlth 1983).
    7
    only be served in rooms “not used for the preparation and
    conduct of [] funeral service[s].” 
    Id. As the
    administrative entity entrusted with enforcing
    the FDL, the Board’s inspectors are authorized to conduct
    warrantless and unannounced inspections of funeral
    establishments. Specifically, Section 16(b) of the FDL
    authorizes the Board to appoint inspectors who have:
    [T]he right of entry into any
    place, where the business of
    funeral directing is carried on, or
    advertised as being carried on, for
    the purpose of the inspection and
    for the investigation of complaints
    coming before the board and for
    such other matters as the board
    might direct.
    
    Id. § 479.16(b).
    Finally, the FDL also contains two provisions relating
    to the “pre-need” sale of funeral arrangements that are at
    issue here. 4 First, Section 11(a)(8) of the FDL provides that a
    funeral director or funeral home’s license may be suspended
    or revoked if a licensed funeral director pays unlicensed
    employees commissions on sales. See 
    id. § 479.11(a)(8)
    (“The board . . . may refuse to grant, refuse to renew, suspend
    or revoke a license of any applicant or licensee . . . for . . . (8)
    paying a commission . . . to any person . . . for . . . business
    secured. . . .”). Second, the FDL requires that a funeral
    director who enters into a pre-need contract to provide funeral
    services deposit 100% of any advance payments into an
    escrow or trust account. 
    Id. § 479.13(c).
    In May 2008, the Plaintiffs initiated this suit against
    the Board, asserting claims under 42 U.S.C. § 1983 and 28
    U.S.C. § 2201 for alleged violations of their rights under the
    U.S. Constitution. Specifically, the Plaintiffs’ amended
    complaint asserted that the above-referenced FDL provisions
    4
    “‘Preneed’ services are what their name implies: a customer makes his or her
    funeral arrangements and pays for them, either in a lump sum or over time with
    the idea that, at the time of death, the services are fully paid for.” In re Forest
    Hill Funeral Home & Mem’l Park, 
    364 B.R. 808
    , 811 (Bankr. E.D. Okla. 2007).
    8
    violated several constitutional provisions, including the
    Commerce Clause, the Contract Clause, the First
    Amendment, the Fourth Amendment, and the substantive
    component of the Fourteenth Amendment’s Due Process
    Clause.
    By way of stipulation, the parties dismissed one of the
    counts in the amended complaint with prejudice. 5 Thereafter,
    the Board and Plaintiffs both moved for summary judgment.
    The District Court largely agreed with the Plaintiffs
    that the challenged FDL provisions violated various
    constitutional provisions. See Heffner v. Murphy, 866 F.
    Supp. 2d 358 (M.D. Pa. 2012). The Court struck down FDL
    provisions that: (1) permit warrantless inspections of funeral
    establishments by the Board; (2) limit the number of
    establishments in which a funeral director may possess an
    ownership interest; (3) restrict the capacity of unlicensed
    individuals and certain entities to hold ownership interests in
    a funeral establishment; (4) restrict the number of funeral
    establishments in which a funeral director may practice
    his/her profession; (5) require every funeral establishment to
    have a licensed full-time supervisor; (6) require funeral
    establishments to have a “preparation room”; (7) prohibit the
    service of food in a funeral establishment; (8) prohibit the use
    of trade names by funeral homes; (9) govern the trusting of
    monies advanced pursuant to pre-need contracts for
    merchandise; and (10) prohibit the payment of commissions
    to agents or employees. 6
    This appeal followed.
    5
    The parties agreed to dismiss Count X, which claimed that the Board had
    arbitrarily and unreasonably restricted licensed funeral directors from securing
    continuing education credits online.
    6
    The District Court found in the Board’s favor on Count XI of the amended
    complaint, which alleged that certain restrictions that the FDL places on
    cremation violated the Plaintiffs’ rights under the Commerce Clause, the First
    Amendment, and the Due Process Clause. See 
    Heffner, 866 F. Supp. 2d at 408
    -
    18. The Plaintiffs have not appealed the District Court’s ruling on this issue.
    9
    II.    Discussion
    A. Jurisdiction and Standard of Review
    We have jurisdiction to review a district court’s order
    granting an injunction under 28 U.S.C. § 1292(a). The
    District Court had federal question jurisdiction over this case
    pursuant to 28 U.S.C. §§ 1331 and 1343.
    We exercise plenary review over a district court’s
    grant or denial of summary judgment. Carter v. McGrady,
    
    292 F.3d 152
    , 157 (3d Cir. 2002). “To prevail on a motion
    for summary judgment, the moving party must demonstrate
    that ‘there is no genuine dispute as to any material fact and
    the movant is entitled to judgment as a matter of law.’”
    Interstate Outdoor Adver., L.P. v. Zoning Bd. of Twp. of
    Mount Laurel, 
    706 F.3d 527
    , 530 (3d Cir. 2013) (quoting Fed.
    R. Civ. P. 56(a)). Moreover, “where, as was the case here,
    the District Court considers cross-motions for summary
    judgment ‘the court construes facts and draws inferences in
    favor of the party against whom the motion under
    consideration is made.’” J.S. ex rel. Snyder v. Blue Mountain
    Sch. Dist., 
    650 F.3d 915
    , 925 (3d Cir. 2011) (quoting Pichler
    v. UNITE, 
    542 F.3d 380
    , 386 (3d Cir. 2008) (internal
    quotation marks omitted)).
    B. Facial versus As-Applied Challenge
    Before we proceed to the merits of the Plaintiffs’
    constitutional claims, we need to address the threshold matter
    of whether we are reviewing a facial or an as-applied
    challenge to the disputed FDL provisions. The difference
    between the two is significant. “A party asserting a facial
    challenge ‘must establish that no set of circumstances exists
    under which the Act would be valid.’” United States v.
    Mitchell, 
    652 F.3d 387
    , 405 (3d Cir. 2011) (quoting United
    States v. Salerno, 
    481 U.S. 739
    , 745 (1987)). This is a
    particularly demanding standard and is the “most difficult
    challenge to mount successfully.” 
    Salerno, 481 U.S. at 745
    .
    By contrast, “[a]n as-applied attack . . . does not contend that
    a law is unconstitutional as written but that its application to a
    particular person under particular circumstances deprived that
    person of a constitutional right.” United States v. Marcavage,
    
    609 F.3d 264
    , 273 (3d Cir. 2010).
    10
    In granting summary judgment to the Plaintiffs on all
    but one of their asserted counts, the District Court only
    engaged in a facial analysis. Confusingly, however, the
    District Court’s subsequent order invalidated those same FDL
    provisions both on their face and as-applied to the Plaintiffs.
    When confronted with this kind of ambiguity in the
    past, our inquiry has examined whether the challenged
    statutes survive either type of challenge. See 
    Mitchell, 652 F.3d at 405-06
    ; 
    Marcavage, 609 F.3d at 273
    . However, in
    those cases, the parties themselves disputed the nature of the
    challenges. Here, the amended complaint is generally
    consistent with a facial challenge and Plaintiffs’ briefs
    exclusively advance facial challenges. This is consistent with
    the position Plaintiffs’ counsel took at oral argument. On
    appeal, counsel relies on several grounds in continuing to
    argue that the FDL is invalid on its face. Accordingly, we
    will limit our inquiry to whether the challenged provisions of
    the FDL are facially invalid. 7
    C. Fourth Amendment
    Section 16(b) of the FDL gives board inspectors “the
    right of entry into any place, where the business or profession
    of funeral directing is carried on or advertised as being
    carried on, for the purpose of inspection and for the
    investigation of complaints coming before the board and such
    other matters as the board may direct.” 63 Pa. Stat. Ann.
    § 479.16(b). Count I of the Plaintiffs’ amended complaint
    charged that this authority to conduct warrantless searches of
    funeral establishments violates the Fourth Amendment.
    The Supreme Court has recognized that “warrantless
    searches are generally unreasonable, and [] this rule applies to
    commercial premises as well as homes.” Marshall v.
    Barlow’s, Inc., 
    436 U.S. 307
    , 312 (1978). Therefore, the
    7
    As noted above, a finding that the FDL’s provisions are facially invalid negates
    any need to conduct an as-applied challenge. See 
    Salerno, 481 U.S. at 745
    . If
    the FDL is determined to be unconstitutional as written, it is irrelevant whether
    the statute’s application to a particular person under particular circumstances
    deprived that person of a constitutional right. See 
    Marcavage, 609 F.3d at 273
    .
    Moreover, given the arguments asserted by Plaintiffs and the record before us,
    we conclude that an “as applied challenge” is not supported by this record.
    11
    government must secure a warrant before searching or
    inspecting private premises absent certain narrow
    circumstances that are not alleged here. Showers v. Spangler,
    
    182 F.3d 165
    , 172 (3d Cir. 1999). The Board defends its
    authority to conduct warrantless searches by relying on the
    “well recognized exception” to the warrant requirement that
    applies to highly regulated industries. See id.; see also Free
    Speech Coal., Inc. v. Att’y Gen. of U.S., 
    677 F.3d 519
    , 544
    (3d Cir. 2012) (“Certain industries have such a history of
    government oversight that no reasonable expectation of
    privacy could exist.”).
    In New York v. Burger, 
    482 U.S. 691
    (1987), the Supreme Court
    rejected a Fourth Amendment challenge to a New York statute that authorized
    warrantless inspections of vehicle- dismantling businesses. The Court reasoned
    that the authority to inspect such businesses without a warrant came within the
    narrow exception to the warrant requirement for administrative inspections of
    closely regulated businesses. 
    Id. at 703.
    The state had a substantial interest in
    regulating industries associated with motor vehicle theft, and warrantless
    administrative inspections advanced that interest. 
    Id. at 708.
    The Court held
    that the challenged statute provided a “constitutionally adequate substitute” for
    warrants by informing operators of a vehicle-dismantling business that
    inspections will be made on a regular basis and by limiting discretion of
    inspection officers. 
    Id. at 711.
    Accordingly, we begin our Fourth Amendment inquiry
    by determining whether the FDL is a “closely regulated
    industry.” Free Speech Coal., 
    Inc., 677 F.3d at 544
    . “Factors
    to consider when determining whether a particular industry is
    closely regulated include: duration of the regulation’s
    existence, pervasiveness of the regulatory scheme, and
    regularity of the regulation’s application.” 
    Id. The funeral
    “industry” in Pennsylvania is clearly
    subjected to extensive regulations. 8 The FDL and its
    supporting regulations prescribe a broad range of standards
    that funeral directors in Pennsylvania have long been required
    to comply with. These include licensing requirements, health
    standards, and funeral services that funeral homes must
    provide. See, e.g., 63 Pa. Stat. Ann. §§ 479.6 (issuance of
    licenses), 479.7 (health restrictions); see also Guardian Plans
    v. Teague, 
    870 F.2d 123
    , 126 (4th Cir. 1989) (describing
    8
    Indeed, one need look no further than the breadth of the regulations being
    challenged by the Plaintiffs to understand the breadth of Pennsylvania’s
    regulations of the funeral industry.
    12
    similar requirements governing funeral service professionals
    in Virginia as “extensive”); Toms v. Bureau of Prof’l and
    Occupational Affairs, 
    800 A.2d 342
    , 349 (Pa. Cmwlth. 2002)
    (“The [FDL] . . . impose[s] rules and restrictions on funeral
    directors not only to protect the bereaved . . . , but also to
    provide a framework with which to help the bereaved address
    each of the issues that arise when making final arrangements
    for a deceased loved one.”). The funeral industry is also
    subject to significant federal regulation. Not only does the
    Federal Trade Commission require funeral homes to disclose
    pricing information prior to all transactions, see 16 C.F.R.
    453.2, funeral establishments must also comply with several
    health and safety standards imposed by the Occupational
    Safety and Health Administration, see, e.g., 29 C.F.R.
    1910.1030 (Blood borne Pathogen Standard).
    Since we have no difficulty concluding that
    Pennsylvania’s funeral industry is a “closely regulated
    industry,” our Burger inquiry proceeds to determining if the
    searches authorized by the FDL are reasonable. Free Speech
    Coal., 
    Inc., 677 F.3d at 544
    (“Once a business is determined
    to be part of a closely regulated industry, then we must decide
    whether the alleged warrantless search was reasonable.”).
    That inquiry requires us to focus on three criteria:
    First, there must be a substantial
    government interest that informs
    the regulatory scheme pursuant to
    which the inspection is made. . . .
    Second,        the      warrantless
    inspections must be necessary to
    further the regulatory scheme. . . .
    Finally, the statute’s inspection
    program . . . must    provide      a
    constitutionally          adequate
    substitute for a warrant.
    
    Burger, 482 U.S. at 702-03
    (internal quotation marks and
    citations omitted); Free Speech Coal., 
    Inc., 677 F.3d at 544
    .
    The Plaintiffs argue that the searches authorized by the
    FDL are not supported by a sufficient governmental interest
    to withstand Fourth Amendment scrutiny under Burger.
    However, Pennsylvania obviously has a substantial interest in
    13
    public health, safety, and consumer protection. See, e.g.,
    Grime v. Dep’t of Public Instruction, 
    188 A. 337
    , 381 (Pa.
    1936) (noting that the General Assembly has a legitimate
    interest in regulating the licensing of funeral directors in order
    “to protect the public health from the dangers attendant upon
    the inexpert conduct of undertaking by those not qualified by
    the necessary knowledge of principles of sanitation and
    disease prevention.”); Brown v. Hovatter, 
    561 F.3d 357
    , 368
    (4th Cir. 2009) (“[A] State has ‘a legitimate interest in
    protecting the health, safety and welfare of its citizens
    through regulation of the funeral profession.’” (quoting
    Guardian Plans, 
    Inc., 870 F.2d at 126
    )); 
    Toms, 800 A.2d at 346
    (“‘[T]he General Assembly has a legitimate interest in
    regulating the funeral industry to safeguard the interests of the
    public and the standards of the profession.’” (quoting
    Ferguson v. Pa. State Bd. of Funeral Dirs., 
    768 A.2d 393
    ,
    397-98 (Pa. Cmwlth. 2001))).
    The Plaintiffs claim that Section 16(b) of the FDL does
    not satisfy Burger because a warrantless search is not
    necessary to further the regulatory objectives. The Plaintiffs
    support that argument by highlighting differences between
    funeral homes on the one hand, and searches of premises
    involved in the rapid exchange of fungible items—e.g., the
    “chop shops” at issue in Burger—on the other. According to
    the Plaintiffs, inspectors’ searches of funeral establishments
    are likely to focus on compliance with such regulations as
    building standards, and the need for surprise inspections is
    therefore attenuated to such an extent that it cannot justify a
    warrantless intrusion under Burger.
    Although that may be true, it is neither outcome
    determinative nor does it advance our inquiry. Although the
    need for unannounced inspections of funeral parlors may not
    be as great as for other kinds of businesses, that does not
    negate the need for surprise inspections of funeral parlors.
    The Board need not show that warrantless searches are the
    most necessary way to advance its regulatory interest. See
    Contreras v. City of Chicago, 
    119 F.3d 1286
    , 1290 (7th Cir.
    1997) (“The pertinent inquiry is whether the [government’s]
    objectives would be frustrated by requiring a warrant or
    notice.”) (internal quotation marks and alterations omitted).
    14
    The Board persuasively explains that if inspectors are
    barred from entering funeral homes without a search warrant
    or advance notice, unscrupulous funeral practitioners could
    bring their establishments into regulatory compliance prior to
    an inspection, only to let them fall below prescribed standards
    when the threat of detection passes. We agree. Thus,
    Pennsylvania’s warrantless search regime is not qualitatively
    different from various other administrative inspection
    schemes that depend on the element of surprise to both detect
    and deter violations. See, e.g., Lesser v. Espy, 
    34 F.3d 1301
    ,
    1308 (7th Cir. 1994) (upholding statutory regime authorizing
    warrantless searches of businesses that supplied rabbits to
    research laboratories).
    Plaintiffs also argue that Section 16(b) cannot survive
    the third prong of the Burger inquiry because it does not
    sufficiently limit inspectors’ discretion and therefore cannot
    be a constitutionally adequate substitute for a warrant. The
    Plaintiffs base that claim on the statutory text which allows
    inspection for any complaints or “other matters as the board
    may direct[.]” 63 Pa. Stat. Ann. § 479.16(b). According to
    the Plaintiffs, this gives inspectors nearly absolute discretion
    and infringes upon the privacy interests of funeral directors.
    Plaintiffs stress, for example, that “no regulation or policy
    specifies what will be inspected or when,” and they claim that
    the “frequency, nature, and extent of an inspection” appear to
    be left to an inspector’s discretion. Plaintiffs’ Br. at 11.
    The third prong of the Burger test requires that a
    regulatory statute authorizing warrantless searches both (1)
    advise the owner of the premises that a search is pursuant to
    the law, and (2) limit the discretion of the officers conducting
    the search. See 
    Burger, 482 U.S. at 703
    . “Inspectors, in other
    words, cannot barge into an establishment any time they want
    and inspect the place however they please.” 
    Contreras, 119 F.3d at 1291
    .
    We agree that a delegation of authority as broad as that
    which Plaintiffs describe could not satisfy Burger. However,
    Plaintiffs mischaracterize Section 16(b). Their argument
    ignores other aspects of the statutory regime that place
    restrictions on warrantless searches under the FDL as
    required by Burger. The statute plainly states that any
    15
    business that engages (or represents itself as engaging) in the
    practice of funeral directing is subject to search by Board
    inspectors. Notice that inspections of private premises may
    take place “pursuant to the law” is sufficient under Burger, so
    long as limits are placed on the discretion of the inspecting
    officer. See 
    id. at 703,
    711; see also LeSueur-Richmond Slate
    Corp. v. Fehrer, 
    666 F.3d 261
    , 265 (4th Cir. 2012) (“[T]he
    Burger Court meant that a statute permitting warrantless
    administrative searches must clearly indicate that the
    [relevant] property is subject to search, whether or not any
    government official actually conducts one.”).
    Section 16(b) provides that only Board-appointed
    inspectors may search private premises used in the funeral
    business. Accordingly, the FDL more closely circumscribes
    who may conduct searches than the statutory regimes that the
    Supreme Court upheld in Burger. See 
    Burger, 482 U.S. at 704
    , 711 (discussing scheme authorizing inspections “by the
    police or any agent of the Department of Motor Vehicles”);
    see also Tart v. Commonwealth of Mass., 
    949 F.2d 490
    , 497
    (1st Cir. 1991) (upholding scheme authorizing “any
    authorized person” to inspect fishing permits).
    Moreover, while the FDL permits officers to inspect
    for “such . . . matters as the Board may direct,” it exclusively
    restricts the Board’s enforcement duties to matters pertaining
    to the FDL. See 63 Pa. Stat. Ann. § 479.16(a). As the Board
    correctly notes, under Burger we have upheld significantly
    broader grants of authority. See Watson v. Abington Twp.,
    
    478 F.3d 144
    , 152 (3d Cir. 2007) (recognizing that
    Pennsylvania’s liquor board is authorized to inspect for “‘any
    violation of the Liquor Code or any law of the
    Commonwealth’” (quoting In re Catering Club Liquor
    License No. CC-4837 Issued to Fulton Post, Inc., 
    438 A.2d 662
    , 663 (1981))); see also LeSueur-Richmond Slate 
    Corp., 666 F.3d at 266
    .
    Plaintiffs’ Burger challenge also relies on the absence
    of appropriate temporal limitation on searches of funeral
    establishments. The point is well taken, but we believe the
    absence of such restrictions is not fatal to the FDL. Time
    limitations, along with those related to the scope and location
    of a search, are key to restricting inspectors’ discretion. See
    
    Burger, 482 U.S. at 703
    . Accordingly, courts reviewing
    16
    regulatory search schemes under Burger generally look to
    whether the statutes and regulations at issue place adequate
    temporal limits on government officers’ ability to conduct
    searches of private property. Here, neither Section 16(b) of
    the FDL nor relevant Board regulations establish any such
    limitations—e.g., by requiring that officers conduct
    inspections during normal business hours.
    However, context matters and courts have consistently
    upheld statutes permitting administrative searches in the
    absence of time restrictions where such limitations would
    frustrate the underlying governmental interest. See United
    States v. Vazquez-Castillo, 
    258 F.3d 1207
    , 1212 (10th Cir.
    2001) (upholding regulatory inspection scheme on
    commercial carriers and noting that “trucks operate twenty-
    four hours a day”) (internal quotation marks omitted); Crosby
    v. Paulk, 
    187 F.3d 1339
    , 1347 (11th Cir. 1999) (upholding
    statute authorizing inspections of properties where alcohol
    was sold and permitting Georgia officers to “enter upon the
    licensed premises . . . at any time” (emphasis omitted)
    (quoting O.C.G.A. § 3-2-32)); United States v. Dominguez-
    Prieto, 
    923 F.2d 464
    , 470 (6th Cir. 1991) (noting “limitation
    [on searches of commercial carriers] would . . . render the
    entire inspection scheme unworkable and meaningless”).
    Obviously, the concerns that lead to the regulation of
    funeral facilities do not disappear at the close of business, nor
    is the need for regulatory compliance restricted to business
    hours. In fact, just the opposite may be true. It is quite
    reasonable for the state to assume that owners of funeral
    businesses will be particularly careful to avoid disturbing or
    offending visitors and family members who are already
    grieving the loss of a loved one. However, the health
    concerns that underlie much of the FDL’s regulatory scheme
    do not dissipate when those visitors and family members
    leave the funeral home. Death is obviously not restricted to
    normal business hours and a funeral facility must continually
    maintain the corpse until it is finally removed. Therefore the
    state has a strong interest in ensuring that the funeral business
    complies with applicable regulations 24 hours a day, 7 days a
    week. Limiting regulatory inspections to business hours
    would not advance that interest.
    17
    In mounting a facial challenge to the FDL, Plaintiffs
    must persuade us that “there is no set of circumstances” under
    which the FDL’s inspection scheme may be applied
    constitutionally. See 
    Mitchell, 652 F.3d at 415-16
    . Plaintiffs
    have failed to do so. As we have just explained, the very fact
    that death is not restricted to normal business hours or
    workdays belies any suggestion that administrative searches
    of funeral parlors should be so restricted. Given the totality
    of the FDL’s warrantless administrative inspection scheme,
    we hold that the statute adequately limits the discretion of
    government officers. 9
    D. Dormant Commerce Clause
    The Commerce Clause of the U.S. Constitution grants
    Congress the power to “regulate Commerce . . . among
    the several States.” U.S. Const. Art. I, § 8, cl.3. “This
    clause has an implied requirement—the Dormant
    Commerce Clause—that the states not ‘mandate
    differential treatment of in-state and out-of-state
    economic interests that benefit the former and burdens
    the latter.’” Keystone Redev. Partners, LLC v. Decker,
    
    631 F.3d 89
    , 107 (3d Cir. 2011) (quoting Granholm v.
    Heald, 
    544 U.S. 460
    , 472 (2005)). Accordingly, it is
    “[a]xiomatic . . . that a state cannot impede free market
    forces to shield in-state businesses from out of state
    competition.” Cloverland-Green Spring Dairies, Inc.
    v. Pa. Milk Mktg. Bd., 
    298 F.3d 201
    , 210 (3d Cir.
    2002) (“Cloverland I”).
    Our dormant Commerce Clause inquiry begins with
    determining whether the FDL discriminates against interstate
    commerce in either purpose or effect. See Am. Trucking
    Ass’n, Inc. v. Whitman, 
    437 F.3d 313
    , 319 (3d Cir. 2006). If
    so, the discriminatory restrictions must then survive
    heightened scrutiny to survive the Plaintiffs’ Commerce
    Clause challenge. Am. Exp. Travel Related Servs., Inc. v.
    Sidamon-Eristoff, 
    669 F.3d 359
    , 372 (3d Cir. 2012).
    9
    In addition, we note that nothing in the record suggests that Board officers
    have conducted inspections of funeral homes outside of normal business hours.
    Indeed, the Board asserts—and the Plaintiffs concede—that because government
    inspectors are only paid for work performed between 8:30 a.m. and 5:00 p.m.,
    administrative inspections have exclusively taken place during those hours.
    18
    Heightened scrutiny requires the State to “‘demonstrate (1)
    that the statute serves a legitimate local interest, and (2) that
    this purpose could not be served as well by available
    nondiscriminatory means.’” Freeman v. Corzine, 
    629 F.3d 146
    , 158 (3d Cir. 2010) (quoting Am. Trucking Ass’n, 
    Inc., 437 F.3d at 319
    ).
    If we determine that heightened scrutiny is
    inappropriate because the FDL’s provisions do not
    discriminate in favor of in-state interests, we then must
    balance interests pursuant to Pike v. Bruce Church, Inc., 
    397 U.S. 137
    (1970). Pike balancing is necessary because
    “[s]tates may not impose regulations that place an undue
    burden on interstate commerce, even where those regulations
    do not discriminate between in-state and out-of-state
    businesses.” United States v. Lopez, 
    514 U.S. 549
    , 579-80
    (1995).     The Pike balancing inquiry requires that we
    determine “whether the [law’s] burdens on interstate
    commerce substantially outweigh the putative local
    benefits.’” 
    Freeman, 629 F.3d at 158
    (quoting Cloverland-
    Green Spring Dairies, Inc. v. Pa. Milk Mktg. Bd., 
    462 F.3d 249
    , 258 (3d Cir. 2006) (alterations omitted) (“Cloverland
    II”)). Here, the District Court concluded that several of the
    FDL’s provisions unconstitutionally shielded Pennsylvania
    funeral establishments from out-of-state competition in
    violation of the Commerce Clause. In explaining why we
    disagree with that conclusion we will separately discuss each
    of the allegedly discriminatory provisions.
    1. Restrictions on Ownership and Alienability of Funeral
    Establishments
    The Plaintiffs first argue that FDL’s limits on the
    ownership of funeral establishments in Pennsylvania
    violate the dormant Commerce Clause. The first
    challenged restriction that we will discuss is referred to
    as the “one-and-a-branch” limitation. It restricts
    licensees to possessing an ownership interest in one
    funeral establishment with only a single “branch”
    location. 63 Pa. Stat. Ann. §§ 479.8(a)-(e).
    The second limitation that is challenged under the
    dormant Commerce Clause arises from a set of provisions
    governing funeral licensing requirements in Pennsylvania.
    19
    These provisions generally restrict ownership of an interest in
    funeral establishments to individuals and entities that had a
    license before 1935. See 
    id. §§ 479.8(a)-(c).
    However, as we
    explained earlier, notwithstanding this limitation, these
    ownership provisions allow the estate of a deceased licensee
    or surviving spouse to receive a license to continue the
    business of the deceased licensee. Similarly, immediate
    family members may hold a deceased funeral director’s stock
    in a restricted corporation upon death of the licensee.
    The District Court did not independently analyze the
    one-and-a-branch limitation in concluding that these
    “ownership restrictions” violated the dormant Commerce
    Clause. We will nevertheless examine the constitutionality of
    each of the ownership restrictions.
    a. One-and-a-Branch Provision
    The one-and-a-branch provision states that “[l]icensees
    authorized to conduct a funeral practice . . . may practice at
    one principal place and no more than one branch place of
    business.” 
    Id. § 479.8(e).
    Other provisions, in Section 8 of
    the FDL, similarly restrict business entities’ ownership
    interests. See 
    id. §§ 479.8(a),
    (b), (d). The Plaintiffs allege
    that these provisions unconstitutionally prohibit out-of-state
    interests from operating a funeral business at more than two
    locations. Plaintiffs claim that the unconstitutionality results
    from the resulting inability to “cluster” 10 facilities so that they
    can more effectively compete with in-state funeral directors.
    We begin our analysis by asking “whether [the State
    law] discriminates on its face against interstate commerce.”
    United Haulers Ass’n, Inc. v. Oneida-Herkimer Solid Waste
    Mgmt. Auth., 
    550 U.S. 330
    , 338 (2007). The answer to that
    question is as obvious as it is straightforward. Despite
    Plaintiffs’ attempt to conjure up a discriminatory impact on
    out-of-state funeral owners, it is clear from the text of the
    10
    Plaintiffs define “clustering” as the sharing of employees and equipment
    between multiple locations. Plaintiffs’ Br. at 26. Plaintiffs contend that the
    prohibition on clustering -- i.e., limiting the extent to which the services of a
    funeral director can be shared across a cluster of funeral homes -- means that a
    firm attempting to cluster in Pennsylvania is required to hire more personnel at
    greater expense. See 
    Heffner, 866 F. Supp. 2d at 396
    .
    20
    statute that the challenged provisions impose the same
    limitation on out-of-state funeral directors and those in
    Pennsylvania. There is simply no distinction under the FDL
    between in-state and out-of-state interests or impact. The
    restriction burdens both to the same extent. Any burden that
    results from these limitations affects all licensed individuals
    who possess an ownership interest in a funeral business
    operated in Pennsylvania regardless of the state of residency
    of any of its owners.
    Our dormant Commerce Clause inquiry only considers
    whether the impact of the limitation falls equally upon in-
    state and out-of-state funeral directors; if so, there is clearly
    no discrimination in favor of Pennsylvania operators. See
    Sixth Angel Shepherd Rescue, Inc. v. West, 477 F. App’x 903,
    907 (3d Cir. 2012) (noting that, under the dormant Commerce
    Clause analysis, “we ask whether a challenged law
    discriminates against interstate commerce . . . [but a]bsent
    discrimination for the forbidden purpose . . . the law will be
    upheld unless the burden imposed on interstate commerce is
    clearly excessive in relation to the putative local benefits.”)
    (quoting Dep’t of Revenue of Ky. v. Davis, 
    553 U.S. 328
    , 338-
    39 (2008) (internal quotations and citations omitted).
    By way of example, a Pennsylvania resident who is a
    licensed funeral director in Pennsylvania and a Maryland
    resident who is a licensed funeral director in Pennsylvania are
    similarly barred from owning an interest in more than two
    funeral establishments in Pennsylvania. In-state funeral
    parlor owners who want to achieve an economy of scale
    through “clustering” face the same obstacles as out-of-state
    owners who want to cluster. 11
    We realize, of course, that the vast majority of individuals who apply
    for and obtain a Pennsylvania funeral directing license will probably reside in-
    state in order to practice their trade. Indeed, like the one-and-a-branch
    provision, many of the FDL’s requirements may render that choice all but
    inevitable. However, that does not elevate the resulting choice to the level of
    unconstitutional coercion under the dormant Commerce Clause. The funeral
    11
    The Plaintiffs describe clustering as “the primary competitive advantage of []
    out-of-state competitors.” Plaintiffs’ Br. at 25. Although the record contains
    evidence that supports the alleged consumer benefits flowing from an economy
    of scale business model, the record does not support the contention that the
    FDL’s interposition of an obstacle to clustering unilaterally advances the interest
    of Pennsylvania funeral establishments.
    21
    service “industry,” involving the internment and cremation of consumers’ loved
    ones, is by nature a highly localized enterprise. So long as a State’s regulation
    operates evenhandedly as to both in-state and out-of-state actors seeking to enter
    such an industry, we do not subject it to heightened scrutiny under dormant
    Commerce Clause analysis. See Am. Trucking Assocs., 
    Inc., 545 U.S. at 437
    (in
    upholding Michigan’s annual fee assessed on trucks engaged in intrastate
    commercial freight, the court noted the disputed provision “taxe[d] purely local
    activity; it does not tax an interstate truck’s entry into the State nor does it tax
    transactions spanning multiple States”); CTS Corp. v. Dynamics Corp. of Am.,
    
    481 U.S. 69
    , 87 (1987) (holding Indiana statute regulating acquisition of
    corporation stock did not merit heightened scrutiny because it had “same effects
    on tender offers whether or not the offeror is a domiciliary or resident of
    Indiana”).
    Accordingly, we hold that the one-and-a-branch
    restriction does not discriminate against out-of-state interests,
    and we thus reject the Plaintiffs’ contention that we should
    subject the applicable provisions of the FDL to heightened
    scrutiny. See McBurney v. Young, 
    133 S. Ct. 1709
    , 1719
    (2013) (noting dormant Commerce Clause jurisprudence “is
    driven by a concern about ‘economic protectionism—that is,
    regulatory measures designed to benefit in-state economic
    interests by burdening out-of-state competitors’” (quoting
    New Energy Co. of Ind. v. Limbach, 
    486 U.S. 268
    , 273-74
    (1988)).
    Having determined that the one-and-a-branch
    limitation does not discriminate against out of state interests,
    we need only determine whether it can withstand scrutiny
    under the Pike balancing test. See Dep’t of Revenue of Ky. v.
    Davis, 
    553 U.S. 328
    , 353 (2008). We believe that it does.
    The “incidental burdens” that we must assess under Pike
    consist of “the degree to which the state action incidentally
    discriminates against interstate commerce relative to
    intrastate commerce.” Norfolk S. Corp. v. Oberly, 
    822 F.2d 388
    , 406 (3d Cir. 1987). As we have just explained, the
    FDL’s one-and-a-branch restriction imposes the very same
    burdens on Pennsylvania funeral directors as it imposes on
    out-of-state interests. Thus, the regulation here is a burden on
    commerce without discriminating against interstate
    commerce.       See Instructional Sys., Inc. v. Computer
    Curriculum Corp., 
    35 F.3d 813
    , 826-27 (3d Cir. 1994)
    (“[W]here the burden on out-of-state interests rises no higher
    than that placed on competing in-state interests, it is a burden
    on commerce rather than a burden on interstate commerce.”)
    (emphasis in original).
    22
    b. Licensing Restrictions
    The Plaintiffs contend that the FDL’s restrictions on
    who may obtain a funeral director license violate the dormant
    Commerce Clause. Usually, a funeral establishment in
    Pennsylvania may be owned by a licensed funeral director
    who, in turn, may operate the business as a sole
    proprietorship, a partnership (with one or more licensed
    funeral directors), or a restricted business corporation
    established for the sole purpose of providing funeral services.
    General business corporations are barred from owning a
    funeral home in Pennsylvania unless they are able to obtain
    one of 76 existing “pre-1935” licenses issued before the ban
    on corporations went into effect. The law carves out limited
    exceptions and allows certain unlicensed individuals and
    entities—namely, the spouses, children, grandchildren,
    surviving spouse, or estate of a deceased licensed funeral
    director—to own and operate funeral homes in Pennsylvania.
    However, they may only do so if they employ a full-time
    licensed funeral director as supervisor. 63 Pa. Stat. Ann. §
    479.8(a).
    The District Court agreed with the Plaintiffs’ contention that this
    scheme effectively bans out-of-state entities from owning funeral homes within
    Pennsylvania and subjected the ownership restrictions to heightened scrutiny.
    The Court then ruled that the restrictions could not survive the resulting inquiry.
    Alternatively, the Court found that even if heightened scrutiny was not
    appropriate, the FDL’s licensing restrictions could not survive Pike balancing.
    See 
    Heffner, 866 F. Supp. 2d at 387
    . We disagree with both conclusions.
    Any individual or entity can obtain the required license
    to operate a funeral home in Pennsylvania as long as certain
    requirements are satisfied. None of those requirements
    mandate state residency or citizenship. See 
    id. at 388
    (noting
    “an out-of-state individual may obtain a Pennsylvania funeral
    license by complying with the requirements for applicants”).
    Similarly, the statutory exceptions to the rule that only
    licensed individuals may own funeral homes in Pennsylvania
    provide that surviving family members of a deceased funeral
    director may own interests in a restricted business corporation
    regardless of their state of residency.
    Concomitantly, a general business corporation that
    does not own a “pre-1935” license is ineligible for a license
    23
    regardless of where it is domiciled. Therefore, we cannot
    agree that the FDL’s ownership provisions “erect a barrier”
    protecting in-state interests from out-of-state competition that
    would trigger heightened scrutiny. See Dean Milk Co. v. City
    of Madison, 
    340 U.S. 349
    , 354 (1951); see also Keystone
    Redev. Partners, 
    LLC, 631 F.3d at 108
    .
    The limitation on licensing also survives the Pike
    balancing test. As noted above, when we engage in Pike
    balancing, we consider whether any incidental burdens that
    the FDL’s ownership and license restrictions place on the
    flow of interstate commerce outweigh the statute’s putative
    local benefits. See Norfolk S. 
    Corp., 822 F.2d at 405-06
    .
    Here, Plaintiffs again posit that the FDL’s ownership
    restrictions burden interstate commerce by requiring out-of-
    state interests to be licensed in order to own or operate funeral
    homes in Pennsylvania while excepting deceased licensed
    funeral directors’ families from that obligation. The Board
    articulates three countervailing benefits of these restrictions:
    (1) disfavoring ownership of funeral homes by unlicensed
    individuals or corporations; (2) advancing the public interest
    in the continued operation of a funeral home after the
    licensee’s death; and (3) alleviating the financial loss to
    survivors who, on the death of a licensed director, might find
    themselves with a funeral home which they could neither
    operate nor sell at a fair price.
    The situation here is analogous to that which
    confronted the Court of Appeals for the Fourth Circuit in
    Brown v. Hovatter, 
    561 F.3d 357
    (4th Cir. 2009). There, the
    court rejected a dormant Commerce Clause challenge to
    Maryland’s Morticians and Funeral Directors Act. That
    statute, like the FDL, required all individuals who desired to
    practice mortuary science in Maryland be licensed by the
    State’s Board of Morticians. Md. Health Occ. Code § 7-
    301(a). Only the surviving spouses or executors of the estates
    of deceased licensed individuals could own a funeral
    establishment without a license. 
    Id. §§ 7-310(c)(2),
    7-308, 7-
    308.1. Maryland’s law also prohibited licensing corporations
    but carved out an exception for corporations grandfathered
    under an earlier version of the statute. 
    Id. § 7-310.
    The
    plaintiffs in Brown also argued that they should be able to
    own and operate funeral establishments without being
    24
    individually licensed or going through general purpose
    corporations. 
    Brown, 561 F.3d at 360
    .
    In rejecting that argument, the Court explained:
    Any person—out-of-state or in-
    state—may obtain a license to
    practice mortuary science and
    own and operate a funeral
    establishment in Maryland, and
    there is no limit on the number of
    licenses that the State may issue.
    Likewise, with respect to the []
    grandfathered          corporations
    owning licenses, any person or
    corporation, out-of-state or in-
    state, may own the stock.
    
    Id. at 364.
    After surveying the alleged restrictions that
    Maryland placed on licenses, the Brown Court concluded that
    “entry into the Maryland funeral services market is limited
    only by the choices of the individual as to how best to
    allocate his or her time and resources.” 
    Id. Were we
    to substitute “Pennsylvania” for “Maryland”
    in the above-quoted text, we could easily adopt the Fourth
    Circuit’s description of the operation of Maryland’s
    Morticians Act as our analysis of the corresponding
    provisions of the FDL.          Contrary to the Plaintiffs’
    characterization of the effect, the FDL’s licensing and
    ownership restrictions affect in-state and out-of-state players
    equally.
    The Plaintiffs highlight four alleged “significant differences” between
    the Maryland Morticians Act and the Pennsylvania FDL in an attempt to
    distinguish Brown. They argue: (1) Maryland does not allow ownership by
    unlicensed spouses, children, and grandchildren of funeral directors and their
    trusts; (2) unlike Maryland, Pennsylvania allows corporate ownership of funeral
    homes through RBCs; (3) Maryland does not limit the number of funeral homes
    that may be owned, whereas Pennsylvania’s one-and-a-branch restriction limits
    ownership to two locations; and (4) Maryland does not allow the “Pinkerton
    rule,” a well-recognized (and Board-acknowledged) way to circumvent the
    FDL’s limitations that allows a licensee to “own” more than two locations by
    ceding his or her stock in other homes to third parties while retaining ownership
    over the establishments’ assets.
    25
    These purported differences are neither significant nor persuasive. The
    first claim is only partially correct—Maryland allows the executors and
    surviving spouses of deceased licensed funeral directors to own and operate a
    funeral establishment. See Md. Health Occ. Code §§ 7-310(c)(2), 7-308, 7-
    308.1. The fact that Maryland does not extend similar benefits to the children
    and grandchildren of licensed funeral directors is of little import. The second
    distinction is no less relevant to our analysis. We do not agree with the level of
    importance that the Plaintiffs ascribe to Pennsylvania’s choice to allow restricted
    business corporations to own funeral homes within the State because that
    provision of the FDL applies equally to in-state and out-of-state interests.
    Indeed, the provision appears to expand access to the relevant market rather than
    contracting it as the Plaintiffs claim. Moreover, we have already explained why
    the third purported distinction (Pennsylvania’s one-and-a-branch limitation)
    does not excessively burden interstate commerce. Finally, that licensees—
    whether they reside in-state or out-of-state—may avail themselves of the
    “Pinkerton rule” or other existing “end-runs” to circumvent the FDL’s express
    requirements says nothing about the constitutional validity of those provisions
    for purposes of a dormant Commerce Clause analysis. The fact that some
    potential owners of funeral homes can circumvent the goals of the FDL through
    the Pinkerton mechanism also fails to establish a scheme that favors
    Pennsylvania businesses and residents. The Pinkerton end-run operates the
    same way for in-state and out-of-state businesses and residents.
    Under the FDL, any individual—out-of-state or in-
    state—may apply for and obtain the applicable license as long
    as they satisfy general requirements relating to citizenship,
    professional education, and experience. See 63 Pa. Stat. Ann.
    §§ 479.3(a)-(f).        Once an applicant satisfies these
    requirements, that individual—whether he or she resides in
    Pennsylvania or elsewhere—may be licensed as a
    “Pennsylvania funeral director” and is entitled to the same
    benefits that the FDL grants all other licensees regardless of
    state of residence. The unlicensed surviving spouse of a
    deceased funeral director who resides in Ohio but routinely
    commutes to Pennsylvania to operate a funeral establishment
    that s/he owned, for example, is statutorily entitled to the
    same license under Section 479.8(a) as the surviving spouse
    of a funeral director residing in-state.
    To be sure, this scenario likely represents the
    exception and not the norm; as this record attests, the vast
    majority of funeral directors who obtain a license to practice
    in Pennsylvania will no doubt choose to reside in the
    Commonwealth because of convenience or economic
    necessity. However, this does not evidence any burden on
    interstate commerce nor discrimination against out-of-state
    operators. Rather, there is nothing on this record to suggest
    that this is a reflection of anything other than the nature of the
    26
    funeral business. “The practice of mortuary science is,” after
    all, “inherently a local profession.” 
    Brown, 561 F.3d at 363
    .
    Moreover, as we have explained, “virtually all state
    regulation involves increased costs for those doing business
    within the state, including out-of-state interests doing
    business in the state . . . . In this absolute sense, virtually all
    state regulation ‘burdens’ interstate commerce.” Norfolk S.
    
    Corp., 822 F.2d at 406
    . Thus, our examination of a statute’s
    burden on interstate commerce must focus on whether
    regulatory scheme results in an excessive burden on interstate
    commerce. That inquiry is informed by whether a State has
    “unjustifiably [] discriminate[d] against or burden[ed] the
    interstate flow of articles of commerce.” Or. Waste Sys., Inc.
    v. Dep’t of Envi. Quality of State of Or., 
    511 U.S. 93
    , 98
    (1994).
    We do not believe that the licensing requirements of
    the FDL run afoul of that limitation. The State has made a
    rational decision that consumers in need of funeral services
    are better served by licensed individuals who, in the usual
    case, are not shielded by the cloak of corporate ownership.
    Cf. N.D. State Bd. of Pharma. v. Snyder’s Drug Stores, Inc.,
    
    414 U.S. 156
    , 166-67 (1973) (“‘A standing criticism of the
    use of corporations in business is that it causes such business
    to be owned by people who do not know anything about it.’”
    (quoting Louis K. Liggett Co. v. Baldridge, 
    278 U.S. 105
    ,
    114-15 (1928))); see also 
    Brown, 561 F.3d at 367
    . We cannot
    “accept [the] notion that the Commerce Clause protects the
    particular structure or methods of operation in a retail market
    . . . . [T]he Clause protects the interstate market, not
    particular interstate firms, from prohibitive or burdensome
    regulations.” Exxon Corp. v. Governor of Md., 
    437 U.S. 117
    ,
    127-28 (1978); see also McBurney v. Young, 
    667 F.3d 454
    ,
    469 (4th Cir. 2012) (rejecting dormant Commerce Clause
    challenge where state law “prevent[ed] [plaintiff] from using
    his ‘chosen way of doing business,’ but [did] not prevent him
    from engaging in business in the [State]”).
    Similarly, although Pennsylvania has carved out
    limited exceptions to its own rule by allowing unlicensed
    family members to participate in the ownership of a funeral
    home, those exceptions—enacted with the twin purposes of
    27
    ensuring that a funeral establishment continues to serve the
    community after the death of a licensed funeral director and
    protecting the deceased’s director’s family—do not impose
    burdens (excessive or otherwise) on the flow of interstate
    commerce. We therefore conclude that the District Court
    erred in ruling that that the FDL’s licensing and ownership
    restrictions violate the dormant Commerce Clause.
    2. Preparation Room Requirement
    Section 7 of the FDL provides that “every
    establishment in which the profession of funeral directing is
    carried on shall include a preparation room, containing
    instruments and supplies for the preparation and embalming
    of human bodies.” 63 Pa. Stat. Ann. § 479.7. The Plaintiffs
    claim that this provision violates the dormant Commerce
    Clause by protecting established in-state funeral homes at the
    expense of out-of-state interests seeking to enter the market.
    According to Plaintiffs, the preparation room requirement
    deprives out-of-state competitors of any competitive
    advantage that they could otherwise gain from consolidating
    embalming operations in one centralized facility from which
    they could service other locations. 12
    Here again, the Plaintiffs’ challenge ignores the fact
    that any impediments arising from the preparation room
    requirement burden all funeral directors operating in
    Pennsylvania.     Out-of-state entities are not specifically
    targeted, deprived of a competitive advantage, nor afforded a
    competitive advantage compared to Pennsylvania businesses.
    See Cloverland 
    II, 462 F.3d at 263
    ; see also Town of Southold
    v. Town of E. Hampton, 
    477 F.3d 38
    , 49 (2d Cir. 2007).
    Indeed, to the extent that the preparation room requirement
    has an effect on interstate commerce, it is incidental at most.
    Consequently, the provision will only violate the dormant
    Commerce Clause if it does not survive Pike balancing—i.e.,
    if its burdens on interstate commerce “clearly outweigh” its
    putative local benefits. See Dep’t of Revenue of 
    Ky., 553 U.S. at 353
    .
    12
    The Plaintiffs do not allege that the FDL’s preparation room requirement is
    discriminatory on its face, but in its operation.
    28
    The “burden” that the preparation room requirement
    imposes on interstate commerce consists of the cost of
    equipping each funeral establishment with a preparation room
    and the resulting impediment that arises from requiring
    “centralized” embalming facilities. We do not doubt that
    these burdens can be significant. 13 However, they are not so
    significant as to “clearly outweigh” the State’s asserted
    interests in minimizing the time between death and
    embalming, reassuring customers that the remains of their
    loved ones will be in the funeral home’s custody at all times,
    minimizing the possibility of accidents in-transit between
    embalming facilities, and ensuring accountability.
    Moreover, although the Plaintiffs make much of the
    State’s apparent admission that the preparation room
    requirement is either unnecessary or unduly burdensome,
    Plaintiffs fail to realize that the concession is without
    constitutional significance. Specifically, the Plaintiffs point
    to a 2008 legislative initiative in which the Board advocated
    for the repeal of the preparation room requirement because of
    the economic benefits of dispensing with the policy. The
    Plaintiffs also highlight a 1994 Audit Report, which said that
    requiring each funeral home to have its own preparation room
    was “burdensome and unnecessary” and noted the resulting
    additional costs to funeral directors and consumers. J.A. 846.
    There are two reasons why this concession lacks the
    constitutional significance that Plaintiffs attach to it. First,
    the recommendation that the preparation room requirement be
    repealed appears to have resulted from the requirement’s
    intrastate economic impact. The Report is therefore not
    particularly helpful to our focus on the burdens on interstate
    commerce as required under Pike. See C&A Carbone, Inc. v.
    Town of Clarkstown, N.Y., 
    511 U.S. 383
    , 430 (1994)
    (“[L]ocal burdens are not the focus of the dormant Commerce
    Clause . . . .”). Second—and more importantly—neither the
    Board’s views in the above-referenced 2008 legislative
    initiative nor the Audit Report’s recommendation to repeal
    the preparation room requirement were enacted into law.
    Thus, notwithstanding any reservations that some
    13
    The Plaintiffs estimate the costs of establishing a preparation room to be
    approximately $220,000 to a funeral home during its first year.
    29
    Pennsylvania officials might have expressed in the past, the
    preparation room requirement remains the law of
    Pennsylvania. 14
    3.   Place of             Practice       and Full-Time             Supervisor
    Requirement
    Section 7 of the FDL provides that a “license shall
    authorize the conduct of the [funeral directing] profession at
    the particular place of practice thereon and no other.” 63 Pa.
    Stat. Ann. § 479.7. Somewhat confusingly, this section also
    provides that a funeral director is free to “assist another duly
    licensed person, partnership or corporation[.]” Presumably,
    this applies to assisting at another branch location. 
    Id. In addition,
    Section 8(e) mandates that each branch location
    must retain a licensed funeral director as a “full-time
    supervisor.” 
    Id. 479.8(e). However,
    a funeral director may
    not supervise more than one location. 
    Id. § 479.2(11).
    In
    Counts V and VI of the amended complaint, the Plaintiffs
    alleged that both the FDL’s “place-of-practice” restrictions
    and full-time supervisor requirement violate the dormant
    Commerce Clause. Once again, the District Court agreed.
    See 
    Heffner, 866 F. Supp. 2d at 397-99
    .
    The Plaintiffs claim that these provisions facially
    discriminate against out-of-state interests and must therefore
    be subjected to heightened scrutiny. They allege that, under
    the place-of-practice provision, a funeral director who
    practices at one location in another state would be precluded
    from practicing in Pennsylvania because that would constitute
    practicing at a second location. According to the Plaintiffs, a
    14
    In addition, the opinions that the Board may have expressed in the past in its
    capacity as an administrative arm of the Commonwealth may inform judicial
    inquiry into whether the full-time supervisor requirement excessively burdens
    interstate commerce, but it does not end it. The 2008 legislative initiative
    simply does not have the force of Commonwealth law. Unlike a statute or
    Board-issued regulation, it does not embody official Commonwealth policy, but
    only the views that the Board saw fit to communicate to the Pennsylvania
    legislature at a particular time. See Shannon v. United States, 
    512 U.S. 573
    , 584
    (1994) (“‘[C]ourts have no authority to enforce a principle gleaned solely from
    legislative history that has no statutory reference point.’” (quoting Int’l Bhd. of
    Elec. Workers, Local Union 474 v. NLRB, 
    814 F.2d 697
    , 712 (1987) (alterations
    omitted))); see also Abrego v. Dow Chem. Co., 
    443 F.3d 676
    , 686 (9th Cir.
    2006) (per curiam) (discounting importance of legislative silence “coupled with
    a sentence in a legislative committee report untethered to any statutory
    language”).
    30
    funeral director who manages a location in another state
    would be similarly barred from obtaining a funeral supervisor
    license in Pennsylvania. Plaintiffs’ argument is supported by
    a letter from the Board denying a New Jersey applicant’s
    request for a funeral supervisor license on these grounds. J.A.
    1455.
    We decline to adopt Plaintiffs’ reasoning as to these
    provisions. We recognize that the FDL’s place-of-practice
    restriction and full-time supervisor requirement compel a
    funeral director to relinquish one operating license in favor of
    another, should he or she wish to supervise another location.
    § 479.2(11). However, we disagree that this provision
    facially discriminates against out-of-state interests. Having to
    surrender an out- of-state license to practice in Pennsylvania
    is simply the result of the operation of the one-and-a-branch
    rule, and the limits it places on being an owner and/or
    supervisor of a funeral home. Moreover, Pennsylvania
    residents also have to surrender an existing license in order to
    operate more than the two establishments allowed under the
    restriction. Thus, it makes no difference where the funeral
    homes or owners are located.
    E. Substantive Due Process
    The Fourteenth Amendment Due Process Clause prohibits the states
    from “depriv[ing] any person of life, liberty, or property, without due process of
    law.” U.S. Const. Amend. XIV, § 1. The prohibition has both a procedural and
    substantive component. See Planned Parenthood of S.E. Pa. v. Casey, 
    505 U.S. 833
    , 846 (1992); Troxel v. Granville, 
    530 U.S. 57
    , 65 (2000). The Plaintiffs
    have continually alleged that several of the FDL’s provisions violate their right
    to substantive due process.
    Unless a legislative enactment abridges “certain fundamental rights and
    liberty interests,” Washington v. Glucksberg, 
    521 U.S. 702
    , 720 (1997), we
    apply a more lenient “rational basis” inquiry, Roe v. Wade, 
    410 U.S. 113
    , 173
    (1973), in determining the statute’s constitutionality. Here, Plaintiffs concede
    that we should apply rational basis review to their substantive due process
    challenge.
    Under rational basis review, “‘a statute withstands a substantive due
    process challenge if the state identifies a legitimate state interest that the
    legislature could rationally conclude was served by the statute.’” Alexander v.
    Whitman, 
    114 F.3d 1392
    , 1403 (3d Cir. 1997) (quoting Sammon v. N.J. Bd. of
    Med. Exam’rs, 
    66 F.3d 639
    , 645 (3d Cir. 1995)). We have repeatedly warned
    that rational basis review is by no means “toothless”—“[a] necessary corollary
    to and implication of rationality as a test is that there will be situations where
    proffered reasons are not rational.” Doe v. Pa. Bd. of Prob. & Parole, 
    513 F.3d 95
    , 112 n.9 (3d Cir. 2009); see also Murillo v. Bambrick, 
    681 F.2d 898
    , 905 n.15
    31
    (3d Cir. 1982). Nevertheless, rational basis review allows legislative choices
    considerable latitude. See FCC v. Beach Commc’ns, Inc., 
    508 U.S. 307
    , 315
    (1993). A governmental interest that is asserted to defend against a substantive
    due process challenge need only be plausible to pass constitutional muster; we
    do not second-guess legislative choices or inquire into whether the stated motive
    actually motivated the legislation. See United States R.R. Ret. Bd. v. Fritz, 
    449 U.S. 166
    , 179 (1980) (“Where . . . there are plausible reasons for Congress’
    action, our inquiry is at an end. It is . . . ‘constitutionally irrelevant whether this
    reasoning in fact underlay the legislative decision’ . . . .” (quoting Flemming v.
    Nestor, 
    363 U.S. 603
    , 612 (1960))).
    Thus, as we recently explained, “‘the rationality requirement [is]
    largely equivalent to a strong presumption of constitutionality.’” Connelly v.
    Steel Valley Sch. Dist., 
    706 F.3d 209
    , 213 (3d Cir. 2013) (quoting Laurence H.
    Tribe, American Constitutional Law § 16-2, at 1442-43 (2d ed. 1988)).
    1. “One-and-a-Branch” Limitation
    In addition to the dormant Commerce Clause challenge discussed
    above, the Plaintiffs also attack the one-and-a-branch limitation on substantive
    due process grounds. The Board argues that the limitation advances five
    legitimate state interests. Those interests are: (1) diversifying the ownership of
    funeral establishments; (2) preventing a single firm from dominating a local
    market through “clustering”; (3) limiting the damage to consumers and a
    community from the possible failure of a single firm; (4) promoting familiarity
    and accountability between funeral directors and their consumers; and (5)
    preventing licensees from being “spread too thin.” We perceive no substantive
    difference in the first three goals and will treat them as the same legislative
    objective for purposes of our analysis. 15
    These goals are clearly legitimate. “[A] state has a ‘legitimate interest
    in protecting the health, safety and welfare of its citizens through regulation of
    the funeral profession[;]’” 
    Brown, 561 F.3d at 368
    (quoting Guardian 
    Plans, 870 F.2d at 126
    ), and the Pennsylvania legislature could have reasonably
    concluded that these objectives advance those interests. Accordingly, the one-
    and-a-branch limitation will survive rational basis review unless the State
    legislature could not rationally conclude that the provision furthered these ends.
    The Plaintiffs make several arguments to support their contention that
    the one-and-a-branch restriction does not reasonably advance the State’s stated
    objectives. For example, they claim that restricting the number of locations that
    a licensee may own (to two) does not rationally prevent a funeral director from
    being “spread too thin,” since s/he may still have to perform thousands of
    funerals a year at the locations that are licensed. The Plaintiffs also note that a
    funeral director could effectively own a potentially unlimited number of homes
    by employing loopholes like the so-called “Pinkerton rule,” thereby allowing a
    single firm to de facto dominate a local market and thus undermine the goal of
    limiting the damage to consumers when a firm that is “too big to fail” does, in
    fact, fail. 16
    15
    Diversification is merely one of the ways that the Commonwealth is trying to
    advance the second and third objectives.
    16
    As we explained above, the “Pinkerton rule” refers to the practice of allowing
    a licensee to circumvent the one-and-a-branch restriction by transferring his or
    her stock in a funeral establishment to another entity or individual while
    32
    However, the one-and-a-branch limitation is not constitutionally infirm
    merely because its response to legitimate governmental concerns is imprecise
    and imperfect. “[U]nder the deferential standard of review applied in
    substantive due process challenges to economic legislation there is no need for
    mathematical precision in the fit between justification and means.” Concrete
    Pipe & Prods. of Cal., Inc. v. Constr. Laborers Pension Trust for S. Cal., 
    508 U.S. 602
    , 639 (1993). Therefore, the one-and-a-branch limitation can survive
    our substantive due process inquiry even though it neither targets all applicable
    threats nor succeeds in preventing all of them. Despite the limitation’s
    imperfection, the State could have rationally concluded that limiting licensees to
    owning funeral businesses at no more than two locations would limit the number
    of consumers that a director could service and avoid the problems that could
    arise when a funeral director is “spread too thin.” All that is necessary is that
    the selected means is rationally linked to the stated ends. See Stretton v.
    Disciplinary Bd. of Supreme Court of Pa., 
    944 F.2d 137
    , 146 (3d Cir. 1991) (“A
    state is permitted to take steps . . . that only partially solve a problem without
    totally eradicating it.”).
    Similarly, the fact that Pennsylvania’s current statutory and regulatory
    scheme does not prevent licensees from sidestepping the limitation by seizing
    upon loopholes such as the “Pinkerton rule” is not constitutionally fatal. “‘A
    legislature need not . . . risk [] losing an entire remedial scheme simply because
    it failed, through inadvertence or otherwise, to cover every evil that might
    conceivably have been attacked.’” Parker v. Conway, 
    581 F.3d 198
    , 202 (3d
    Cir. 2009) (quoting McDonald v. Bd. of Election Comm’rs, 
    394 U.S. 802
    , 809
    (1969)). We therefore conclude that the FDL’s one-and-a-branch limitation
    easily weathers scrutiny under rational basis review.
    2. Licensing Restrictions
    The Plaintiffs also raise a substantive due process challenge to the other
    restrictions in the FDL that we have discussed above as part of our dormant
    Commerce Clause discussion. Specifically, the Plaintiffs argue that the State
    acted irrationally in limiting ownership of funeral homes to licensed funeral
    directors while barring general business corporations from obtaining the
    required license. 63 Pa. Stat. Ann. § 479.8(a). Here, as before, the Plaintiffs
    highlight the FDL’s “exceptions,” which allow the administrators of a deceased
    licensee’s estate and his or her surviving spouse and family members to possess
    an ownership interest in a funeral establishment under specific circumstances,
    whether or not they possess a funeral directors’ license. 17 Plaintiffs contend that
    these exceptions belie the Board’s asserted interest in promoting consumer
    protection, accountability, competency, trust, and accessibility.            Rather,
    retaining ownership over the establishment’s assets. Since the Board has
    recognized that the FDL does not restrict who may own or lease the assets
    necessary to operate a funeral home, this “loophole” would presumably allow a
    licensee to de facto “own” an unlimited number of funeral homes within the
    Commonwealth.
    17
    As explained, administrators of a licensee’s estate may possess an ownership
    interest for a maximum of three years. Widows and widowers may own an
    interest in a funeral home for an indefinite period so long as they remain
    unmarried. Section 8(b)(4) of the FDL allows immediate family members of a
    deceased licensed funeral director or shareholder to own shares of an RBC.
    33
    according to Plaintiffs, these exceptions demonstrate that the licensing
    requirement is not rationally related to those objectives.
    The argument incorrectly presupposes that Pennsylvania’s response to
    its stated objectives had to be limited to addressing a single objective at a time.
    An otherwise rational legislative response to a given concern cannot be
    invalidated under the Due Process Clause merely because the chosen solution
    creates other problems while addressing the original concern. Rather,
    legislatures are generally free to consider and balance several interests in
    carrying out their legislative responsibilities. See, e.g., Salazar v. Buono, 130 S.
    Ct. 1803, 1817 (2010) (noting “Congress’s prerogative to balance opposing
    interests”); Dennis v. United States, 
    341 U.S. 494
    , 539-40 (1951) (“How best to
    reconcile competing interests is the business of legislatures . . . .”); see also Pace
    Res., Inc. v. Shrewsbury Twp., 
    808 F.2d 1023
    , 1035 (3d Cir. 1987) (noting
    “process of democratic political decision-making often entails [] accommodation
    of competing interests”). Accordingly, where, as here, a State does not infringe
    upon fundamental rights or interests, it may address multiple or even competing
    objectives as long as its actions are rationally related to legitimate legislative
    objectives.
    Throughout this litigation, the Board has consistently reasoned that the
    exceptions to the FDL’s licensing requirement address Pennsylvania’s distinct
    interest in protecting the livelihood of a licensed director’s surviving family
    members and the interests of the community in a funeral home’s continued
    operation following the death of the owner. It is not at all difficult to see how
    the licensing exceptions that the Plaintiffs have chosen to attack address that
    legitimate governmental interest – albeit imperfectly. In upholding Maryland’s
    Mortician’s Act against a similar Due Process challenge in Brown v. Hovatter,
    the Court explained “exemptions” to Maryland’s licensing requirement that
    allowed unlicensed surviving spouses and executors of deceased licensed
    morticians to possess an ownership in funeral establishments as follows:
    [C]orporations that historically held
    licenses in the funeral business were allowed
    to continue to hold licenses because the
    General Assembly wanted to protect
    reliance interests of family members. For a
    similar reason, spouses of deceased
    licensees are exempted from being licensed
    to allow the spouse, who presumably was
    already involved in the affairs of the
    business, to continue the business. The Act
    also provides an exemption for executors of
    licensees, allowing the temporary operation
    of the funeral establishment to wind down
    the affairs of the business. The fact that the
    General Assembly created these rational
    exemptions does not undermine the overall
    rationality of the Morticians Act based on its
    relationship to a legitimate government
    
    purpose. 561 F.3d at 369
    .
    We agree. As in Brown, the Pennsylvania legislature was free to
    consider the reliance interests of communities throughout the state as well as
    34
    those of the deceased funeral directors’ family in crafting the limitations
    contained in the FDL. The means chosen is a rational (though perhaps
    imperfect) means of achieving those ends, and Section 8(a) of the FDL does not
    violate substantive due process. 18
    3.    “Place-of-practice”               and       Full-Time         Supervisor
    Requirement
    As explained above, a license issued pursuant to the FDL only
    authorizes a licensee to practice at one primary location and one branch location;
    each location must have its own full-time and licensed supervisor. 63 Pa. Stat.
    Ann. §§ 479.7, 479.8(e). The District Court concluded that both provisions
    denied Plaintiffs’ right to substantive due process because the Board’s asserted
    interests in ensuring “competency, public health, accountability, and
    competition [were] not rationally related to the [FDL’s] restrictions . . . .”
    
    Heffner, 866 F. Supp. 2d at 400
    .
    On appeal, the Plaintiffs concede the State has a legitimate concern in
    safeguarding these interests, but they argue that the legislature could not have
    rationally believed that the place-of-practice restriction and full-time supervisor
    requirement would serve that purpose. 19 Once again, we disagree.
    We haven repeatedly stressed the obvious; Pennsylvania clearly has a
    legitimate interest in protecting consumers who must venture into the potentially
    exploitative market for funeral services. See 
    Brown, 561 F.3d at 368
    . As the
    Court explained in Kleese v. Pa. State Bd. Of Funeral Dirs , 
    738 A.2d 523
    , 526
    (Pa. Cmwlth. 1999), “[g]enerally, the time in which the consumer seeks the
    services of a funeral establishment is a very emotional and vulnerable time as a
    loved one has most likely just passed away leaving the consumer vulnerable and
    more susceptible to being deceived or cheated.” Limiting licensees to one
    primary location and one branch, each with its own licensed supervisor, clearly
    helps to protect against funeral directors being “spread too thin” to provide
    personal, caring, and sensitive services to those who are mourning the loss of a
    loved one. Funeral businesses clearly must operate with a sensitivity and
    personalized service unlike few other business we can think of, and
    Pennsylvania’s legislature can hardly be faulted for imposing restrictions that
    are intended to address the unique concerns in that industry.
    18
    For the same reasons, we also reject the Plaintiffs’ claim that Section 8(e) of
    the FDL is unconstitutional. That provision provides that a licensed shareholder
    of an RBC may bequeath his or her shares or stock in the restricted corporation
    to immediate family members.
    19
    The Plaintiffs correctly note that the Board has not articulated benefits or
    legitimate purposes that specifically underlie the place-of-practice restriction in
    its briefing to us. Plaintiffs’ Br. at 35. However, the Board’s brief does assert
    that the FDL’s “operational provisions”—which it defines to include the FDL’s
    place-of-practice restriction, full-time supervisor requirement, preparation room
    requirement, and restrictions on food service—are all in place to further “a
    variety of legitimate interests such as quality assurance, accountability, and
    health and safety.” Appellant’s Br. at 16. In any case, we note that, as the party
    challenging the Commonwealth’s statute, the Plaintiffs bear the burden of
    refuting “‘every conceivable basis which might support it,’” Beach Commc’ns,
    
    Inc., 508 U.S. at 315
    (emphasis added), not just those that the Commonwealth
    may assert, see 
    Connelly, 706 F.3d at 216
    .
    35
    Likewise, the place-of-practice requirement is a rational means of
    advancing accountability by ensuring that a funeral director is more readily
    accessible to answer questions from grieving and particularly vulnerable
    consumers. The requirement of a full-time supervisor is so obviously reasonable
    as to negate the need for in-depth discussion or inquiry. We merely note that the
    Pennsylvania General Assembly could have rationally believed that requiring a
    licensed funeral director to oversee each funeral home advances the goal of
    maintaining professional standards at funeral establishments, and, by extension,
    safeguards public health, safety, and welfare. It also increases the likelihood
    that vulnerable consumers will be able to readily communicate with someone
    who is responsible for providing services for a deceased loved one. It is
    reasonable to assume that the individuals who have met the State’s licensing
    requirements are much better equipped to supervise funeral home operations
    than an unlicensed entrepreneur would be. Cf. Guardian Plans 
    Inc., 870 F.2d at 126
    (noting legislature “could have rationally determined that keeping the
    arrangement of funerals in the hands of licensed funeral professionals would
    benefit the public by ensuring competence in funeral arrangement”).
    We are similarly unpersuaded by the Plaintiffs’ suggestion that a
    funeral home that routinely performs 1,000 funerals each year and another that
    performs only twenty-five would each comply with the requirement so long as
    they hired a single supervisor. That reality does not alter the result of our
    rational basis review. The State could have adopted a different scheme that
    would have required funeral homes that routinely perform a high volume of
    funerals each year to retain multiple supervisors. However, as we explained
    above, “[a] legislative policy decision about where [] line[s] should be
    drawn . . . ‘[is] not legally relevant under substantive due process
    jurisprudence.’” 
    Alexander, 114 F.3d at 1406
    (quoting 
    Sammon, 66 F.3d at 647
    )).
    4. The Preparation Room Requirement
    The Plaintiffs also argue that requiring each funeral home to include a
    preparation room for on-site embalming is irrational because neither the FDL
    nor the Board’s regulations require that a funeral establishment actually use this
    room. 20 According to Plaintiffs, the preparation room requirement is not
    practical and it hinders funeral directors’ ability to prepare bodies in a more
    cost-effective centralized location. Plaintiffs explain that centralizing this
    service would achieve economies of scale that would benefit consumers and
    allow funeral directors to service other locations as part of a “cluster.” Plaintiffs
    contend that requiring each funeral home to have its own preparation room
    (which may not even be used) thus imposes significant expense on consumers
    with little (if any) corresponding benefit. The District Court agreed that “there
    is no rational relationship between providing access to preparation rooms and
    requiring that funeral homes expend unnecessary funds on the same when the
    Board [has] recognize[d] that many existing preparation rooms remain []
    20
    Pennsylvania law does not require that all deceased remains be embalmed.
    Instead, families can choose whether or not to embalm a deceased person. See,
    e.g., 49 Pa. Code § 13.201(6)(i) (“Human remains held 24 hours beyond death
    shall be embalmed or sealed in a container that will not allow fumes or odors to
    escape or be kept under refrigeration, if this does not conflict with a religious
    belief or medical examination.”).
    36
    unused, and . . . costs are merely passed on to consumers.” See Heffner, 866 F.
    Supp. 2d at 402.
    The Board once again asserts several purportedly legitimate interests
    that support this requirement. The Board claims that this requirement: (1)
    minimizes the time between death and embalming, leading to better results; (2)
    reassures families regarding the safeguarding of their loved ones; (3) minimizes
    the possibilities for accidents in transit and mix-ups at separate embalming
    facilities; and (4) ensures that the funeral director with whom the family
    communicates is directly accountable for the results of his/her work.
    The record contains an uncontested expert report which shows that
    Pennsylvania’s requirement of an on-site embalming preparation room at each
    funeral establishment is consistent with the regulatory scheme of at least
    eighteen other states – each of which had a similar requirement as of the latter-
    half of 2010. 21 See J.A. 635; see also Powers v. Harris, 
    379 F.3d 1208
    , 1212-13
    (10th Cir. 2004) (noting Oklahoma had similar preparation room requirement as
    of date case decided). Although a majority of states have chosen not to adopt
    this approach and either allow funeral directors to “cluster” embalming
    operations under an economy of scale model or exempt certain funeral
    establishments from having a preparation room, the costs or benefits of these
    approaches are beyond the parameters of our due process inquiry. A chosen
    legislative scheme need not be the most efficient or even the most practical to be
    reasonable under the Due Process Clause. See Williamson v. Lee Optical of
    Okla., 
    348 U.S. 483
    , 487-88 (1955) (“[A] law need not be in every respect
    logically consistent with its aims to be constitutional. It is enough that there is
    an evil at hand for correction, and that it might be thought that the particular
    legislative measure was a rational way to correct it.”).         Moreover,     the
    rationale advanced by the Board to support the preparation room requirement
    seems so patently reasonable as to eliminate the need for much discussion. See
    Ferguson v. Skrupa, 
    372 U.S. 726
    , 729 (1963). As long as the State has chosen
    a rational method of addressing its concerns, our inquiry is at an end. See 
    id. (“[I]t is
    up to legislatures, not courts, to decide on the wisdom and utility of
    legislation.”).
    Indeed, even if we credit the Plaintiffs’ assertion—and the Board’s
    concession in the 2008 legislative materials that many preparation rooms built to
    comply with the FDL are never actually used for embalming—the result of our
    rational basis review would be the same. The Constitution does not protect
    against inefficient, wasteful, or meaningless legislation. “[A] law may exact a
    needless, wasteful requirement in many cases. But it is for the legislature, not
    the courts, to balance the advantages and disadvantages of the [] requirement.”
    
    Id. at 487.
    Consequently, we hold that the District Court erred in concluding
    that the separate embalming room requirement violates the Plaintiffs’ right to
    substantive due process.
    5. Restriction on Serving Food
    21
    According to the Board’s submissions, the following states, in addition to
    Pennsylvania, all required funeral homes to each contain a preparation room as
    of late 2010: Alabama, Arizona, Connecticut, Delaware, Georgia, Idaho,
    Massachusetts, Mississippi, Minnesota, Nevada, New Hampshire, New Jersey,
    New Mexico, New York, North Carolina, South Dakota, Tennessee, and
    Wyoming. J.A. 635.
    37
    In addition to the preparation room requirement, Section 7 of the FDL
    also prohibits funeral establishments from serving “food or intoxicating
    beverages.” 63 Pa. Stat. Ann. § 479.7. The provision does allow funeral
    establishments to serve customers non-alcoholic beverages, but only in “a
    separate room not used for the preparation of funeral service.” 
    Id. The District
    Court concluded that this restriction also violated
    substantive due process. See 
    Heffner, 866 F. Supp. 2d at 403-04
    . The Court
    based its ruling, in part, on a proposed 2009 regulation in which the Board
    recommended repeal of these restrictions. The District Court explained its
    rejection of the Board’s argument that the food prohibition furthered the
    government’s legitimate interest in promoting public health as follows: “[the
    Board] fail[ed] to explain how the use of [] chemicals in one part [of the facility]
    . . . would necessarily contaminate other areas of the establishment providing
    food service . . .” 
    Id. at 404.
    The Court relied on the fact that bodies are
    prepared in one area of a funeral establishment and food is served elsewhere.
    Ultimately, the District Court concluded that the restriction did not survive
    rational basis review because: (1) the fact that non-alcoholic beverages could be
    served but food could not presented a “distinction without a difference,” 
    id., and (2)
    it was irrational for the FDL to allow food to be served in certain areas
    within the same structure so long as those areas were not designated as parts of a
    “funeral establishment,” 
    id. On appeal,
    the Board reiterates its position that “public health” is a
    legitimate government interest justifying the FDL’s ban on food service at
    funeral establishments. The Board argues that the legislature could have
    reasonably concluded that food should not be served where the embalming of
    human bodies is occurring. The Board also argues that the ban on serving food
    furthers the government’s interest in upholding the unique nature and solemnity
    of funeral services.
    Whether one agrees with the Board’s position, and assuming arguendo
    that the Board’s reasoning is erroneous, it is exceedingly difficult to understand
    how it could be viewed as unreasonable. The first prong of the rational basis
    test is easily satisfied by the Board’s asserted interest in public health. 22 See
    Watson v. Maryland, 
    218 U.S. 173
    , 176 (1910) (“It is too well settled to require
    discussion . . . that the police power of the states extends to the regulation of
    certain trades and callings, particularly those which closely concern the public
    health.”). We fail to see anything irrational in the legislative decision to prohibit
    the service of food and alcoholic beverages in areas designated as “funeral
    establishments” under the FDL. 23 It may well be that the legislature’s concern
    22
    Because we believe that the Commonwealth’s asserted interest in protecting
    public health is legitimate, we do not pass judgment on whether the Board’s
    second asserted interest—i.e., “preserving the unique nature and solemnity of
    the funeral service”—also qualifies as a legitimate government interest under
    substantive due process review. See N.J. Retail Merchs. 
    Ass’n, 669 F.3d at 398
    (noting statute “will pass rational basis examination” where one of several stated
    purposes was not legitimate “as long as it was not the only legitimate purpose
    underlying the legislation”).
    23
    Indeed, the authority of states to regulate and tightly restrict the availability of
    alcohol is far too evident to require either citation or discussion, and
    Pennsylvania’s restrictions on the availability of alcohol are particularly strict.
    See generally 47 Pa. Stat. §§ 4-491– 494. However, such tight controls (of
    38
    had more force in an earlier time when refrigeration and sanitation were not as
    developed as they are today, outdoor temperatures could more readily affect
    sanitation as well as food storage and preservation, and attitudes about serving
    and consuming alcohol were nowhere near as liberal. Thus, the passage of time,
    and the advanced technology used in modern air conditioning and ventilation
    systems suggest that the Pennsylvania General Assembly may want to revisit the
    need for some of these restrictions as the Board has suggested.
    However, there is a fundamental difference between legislative
    enactments that may be archaic and those that are irrational for purposes of our
    substantive due process inquiry. These restrictions may now be overly cautious,
    but excess caution does not rise to the level of a due process deprivation if it is
    reasonably intended to advance a legitimate governmental interest. It is not up
    to a court to determine if the State has struck the perfect balance of advantage
    and disadvantage in addressing its interest, nor should we compel legislatures to
    reexamine restrictions that may seem better suited for an earlier time. See
    Heller v. Doe, 
    509 U.S. 312
    , 321 (1993) (“[C]ourts are compelled under
    rational-basis review to accept a legislature’s generalizations even when there is
    an imperfect fit between means and ends.”). The Constitution is not a lever that
    we can use to overcome legislative inertia. This restriction, though perhaps
    antiquated, is nevertheless sufficiently reasonable to survive rational basis
    review.
    6. Trust Requirement
    Funeral directors in Pennsylvania routinely sell and provide “pre-need”
    funeral services – i.e., services selected in advance of a person’s death. See
    generally Walker v. Flitton, 
    364 F. Supp. 2d 503
    (M.D. Pa. 2005). Because
    these contracts require advance payment for goods and services associated with
    funeral homes, Pennsylvania (like many other states) imposes trust requirements
    on pre-need sellers. 24 Specifically, the FDL requires that a funeral director who
    enters into a pre-need contract deposit 100% of the proceeds accepted for
    “funeral services,” such as embalming, into an escrow account or trust. 63 Pa.
    Stat. Ann. § 479.13(c). 25
    which the FDL is but one example) do not rise to the level of a due process
    violation.
    24
    See generally Judith A. Frank, Preneed Funeral Plans: The Case for
    Uniformity, 4 Elder L.J.1, 7-8 (1996) (discussing trust arrangement as “most
    common form of funding” in preneed funeral contract context and collecting
    States’ statutes establishing trust requirement).
    25
    In relevant part, the FDL states:
    No person other than a licensed funeral
    director shall, directly or indirectly, or
    through an agent, offer to or enter into a
    contract with a living person to render
    funeral services to such person when
    needed. If any such licensed funeral director
    shall accept any money for such contracts,
    he shall . . . either deposit the same in an
    escrow account in, or transfer the same in
    trust to, a banking institution in
    [Pennsylvania], conditioned upon its
    withdrawal or disbursement only for the
    39
    This trust arrangement is confusing because another statute, the
    Pennsylvania Future Interment Act (“FIA”), only requires that 70% of the sales
    price of funeral-related property—e.g., caskets, vaults, or urns— be held in trust.
    
    Id. § 480.1.
    This creates an obvious problem for funeral directors who provide
    pre-need services. In an attempt to reconcile the tension in these statutes, the
    Board took the position that funeral directors were only required to hold in trust
    70% of the sales price customers paid for pre-need funeral merchandise, but that
    they had to hold 100% of pre-need monies for other “funeral services” in trust.
    In Pennsylvania Funeral Directors Ass’n v. Bd. of
    Funeral Directors, 
    494 A.2d 67
    (Pa. Cmwlth. 1985), aff’d
    mem., 
    511 A.2d 763
    (Pa. 1986) (“PFDA”), the
    Commonwealth Court of Pennsylvania disagreed with the
    Board’s position and held that the FIA “did not abrogate the
    one hundred per cent trust requirement in . . . the [FDL].” 
    Id. at 72.
    The Board thereafter adopted the view that a
    merchandising company that is not itself a licensee but is
    nevertheless owned in part by a licensed funeral director may
    trust at the FIA-prescribed rate of 70%, so long as the
    company is not used to evade the FDL’s requirements.
    In challenging the trusting provisions, Plaintiffs argue
    that requiring licensed funeral directors to hold in trust 100%
    of pre-need monies received does not further the State’s
    asserted interest in consumer protection, and the District
    Court agreed. See 
    Heffner, 866 F. Supp. 2d at 423
    . However,
    the fact that Pennsylvania’s statutory scheme restricts
    individuals whom the State has certified as experts, while
    exempting unlicensed merchants, does not necessarily result
    in an irrational (and therefore unconstitutional) scheme. As
    the Commonwealth Court explained in PFDA, Pennsylvania’s
    legislature could have reasonably “believed that the public’s
    perception of funeral directors as licensed professionals
    necessitated stricter standards to protect 
    consumers.” 494 A.2d at 71
    .
    In addition, the Board correctly notes that the trust
    requirements also pass constitutional muster under the
    separate interpretation that it has adopted and endorsed. See
    Skilling v. United States, 130. S. Ct. 2896, 2929 (2010)
    (“‘[E]very reasonable construction must be resorted to, in
    purposes for which such money was
    accepted.
    63 Pa. Stat. Ann. § 479.13(c).
    40
    order to save a statute from unconstitutionality.’” (quoting
    Hooper v. California, 
    155 U.S. 648
    , 657 (1895))). As we
    have just explained, after PFDA was decided, the Board
    adopted the view that funeral directors with an ownership
    interest in a merchandising company may sell pre-need
    funeral property if their company is owned and operated
    “separate and apart” from a funeral home or establishment.
    Plaintiffs concede that the Board explained its position in a
    1991 memorandum, which outlined a series of factors that
    could be used to determine whether a merchandising
    company’s operations are sufficiently separate from those of
    a funeral establishment. J.A. 1144-45. 26
    Moreover, the potential for consumer abuse and fraud
    in any scheme that allows merchants to accept payment for
    goods and services that will not be tendered until some future
    date is painfully obvious. This is especially true where, as
    here, the date for the vendor’s performance may well be
    decades after accepting payment.          Requiring proceeds
    accepted under such an arrangement to be placed in trust is
    not only logical, but imperative if vulnerable consumers are
    to be protected from the unscrupulous (or financially
    “strapped”) vendor. Cf. Nat’l Funeral Servs., Inc. v.
    Rockefeller, 
    870 F.2d 136
    , 143 n.11 (4th Cir. 1989) (relying
    upon attorney solicitation Supreme Court cases to uphold
    West Virginia’s ban on door-to-door and telephone
    solicitation for funeral pre-need contracts and noting that,
    “[i]n both [contexts], an advocate trained in the art of
    persuasion is trying to convince an emotionally vulnerable
    layperson that he needs professional services”).          The
    requirements of the FDL and FIA are reasonable standing
    alone. The Board’s attempt to resolve the tension between
    26
    Among the factors outlined in a memo authored by then-Board prosecutor
    Kathleen Grossman are:
    [A]re the pre-need sales merchandising
    corporations . . . operated separate and apart
    from the funeral business . . . .? Are there
    two sets of bookkeeping records kept?
    Separate advertising signs?           Do the
    corporations display signs for public view at
    all? Which businesses display signs? Are
    there separate entrances?        How is the
    building set up, i.e., a common vestibule
    leading to separate suites?
    J.A. 1145.
    41
    those two statutes may be awkward or even strained, but it is
    not unreasonable and it is consistent with Pennsylvania’s
    legitimate public interest. 27 Accordingly, we part with the
    District Court’s conclusion that the trust requirement results
    in a constitutional deprivation.
    F. First Amendment
    The Plaintiffs claim that the FDL’s restrictions on commercial speech
    violate the First Amendment. It is long-settled that the First Amendment
    protects commercial speech. See Va. Bd. of Pharma. v. Va. Citizens Consumer
    Council, Inc., 
    425 U.S. 748
    , 765 (1976). Several arguments are subsumed in the
    Plaintiffs’ First Amendment challenge, and we will discuss the merits of each of
    these claims in turn.
    1. Restriction on Use of Trade Names
    Subject to limited exceptions, 28 Section 8 of the FDL requires that
    funeral homes operate under the name of the current funeral director or that of a
    predecessor. See 63 Pa. Stat. Ann. §§ 479.8(a), (b), (d), 479.9(a). 29 For
    example, if a hypothetical funeral director named “Jane Smith” purchased the
    “Johnson Funeral Home,” she would only be able to continue to operate the
    establishment under its current name or as the “Smith Funeral Home.” The
    Plaintiffs claim that this restriction on the use of trade names violates the First
    Amendment.
    a. Applicability of Central Hudson & Gas Electric Corp.’s
    Test
    At the outset, the parties dispute whether we should assess the merits of
    the First Amendment claim under Central Hudson Gas & Electric Corp. v.
    Public Service Commission, 
    447 U.S. 557
    (1980), or whether Friedman v.
    Rogers, 
    440 U.S. 1
    (1979), controls.
    In Friedman, the earlier of these two cases, the Supreme Court upheld a
    Texas law that proscribed the practice of optometry under a trade name. See
    
    Friedman, 440 U.S. at 3-4
    . The Court distinguished the use of trade names from
    other types of “commercial speech” such as product or service advertisements
    27
    Indeed, although we do not hold that resolution of the tension between the
    100% requirement in the FDL and the 70% requirement in the FIA necessitates
    it, the Commonwealth could rationally have argued that the dangers inherent in
    the deferral of performance that is endemic in pre-need contracts requires that
    100% of the contract price be placed in trust to ensure performance under the
    contract.
    28
    Section 9 of the FDL excepts funeral homes owned by “grandfathered” pre-
    1935 corporations from this requirement. 63 Pa. Stat. Ann. § 479.9(a).
    29
    Even in that circumstance, funeral homes owned by a sole proprietor or
    partnership that operate under the name of a predecessor funeral director must
    disclose the name of the current owner in advertising. 
    Id. § 479.8(a).
    Funeral
    homes owned by an RBC or professional (pre-1935) corporation that operate
    under a predecessor’s name must similarly disclose the name of the home’s
    licensed supervisor. 
    Id. §§ 479.8(b),
    (d).
    42
    by explaining that while the latter are “self-contained and explanatory,” a trade
    name will generally have “no intrinsic meaning.” 
    Id. at 12.
    The Court then
    stated that because “ill-defined associations of trade names with price and
    quality information can be manipulated by the users of trade names, there is a
    significant possibility that trade names will be used to mislead the public.” 
    Id. at 12-13.
    Given the State’s “substantial” interest in “protecting the public from the
    deceptive and misleading use of [] trade names” and the Court’s conclusion that
    the restriction only had “incidental effect on the content of the commercial
    speech involved,” the Supreme Court rejected the plaintiffs’ challenge. 
    Id. at 15-16.
    Not surprisingly, Pennsylvania urges us to apply Friedman because it is
    more favorable to the State’s position than Central Hudson.
    However, Friedman’s applicability and continued viability is not as
    clear as the Commonwealth would have us believe because the Court
    subsequently adopted a more detailed test for limitations on commercial speech
    in Central Hudson. There, the Court explained that a court considering the
    validity of a restriction on commercial speech must first ask whether the
    commercial speech concerns unlawful activity or is 
    misleading. 447 U.S. at 566
    . If the speech is neither, the reviewing court must then determine “whether
    the asserted governmental interest is substantial.” 
    Id. If it
    is, the third and
    fourth prongs of the Central Hudson inquiry require a court to respectively
    inquire “whether the regulation directly advances the governmental interest
    asserted” and whether the regulation is “more extensive than is necessary to
    serve that interest.” 
    Id. In subsequent
    cases, the Supreme Court has provided additional
    guidance by explaining that—in the professional services context—commercial
    speech that is actually misleading “may be prohibited entirely,” In re R.M.J.,
    
    455 U.S. 191
    , 203 (1982), while potentially misleading speech may be regulated
    but not entirely curtailed, 
    id. Although Pennsylvania
    does not urge us to wholly disregard the
    Central Hudson test, it does suggest that Friedman is sufficiently on point to
    resolve our inquiry in the Commonwealth’s favor and that we should avoid
    parsing through the four prongs of Central Hudson. The State’s argument goes
    too far.
    As noted, Friedman predated the four-part Central Hudson test and the
    latter distinction between commercial speech that is “actually misleading” and
    that which is “potentially misleading.” See Wine & Spirits Retailers v. Rhode
    Island, 
    481 F.3d 1
    , 8 (1st Cir. 2007) (“Since its decision in Friedman, the Court
    has made a doctrinal refinement, distinguishing in the professional services
    context between commercial speech that is inherently or actually misleading and
    commercial speech that is only potentially misleading.”). Accordingly, even
    where Friedman applies, federal courts commonly conduct an analysis within
    the framework of the more “refined” and nuanced test set forth in Central
    Hudson. See Alexander v. Cahill, 
    598 F.3d 79
    , 95-96 (2d Cir. 2010)
    (considering Friedman’s applicability to challenge against certain New York
    restrictions on attorney advertising as part of Central Hudson test); Wine &
    Spirits 
    Retailers, 481 F.3d at 8-9
    (same). 30 Our inquiry will be thus be guided
    by the more recent decision in Central Hudson.
    30
    Thus, the Central Hudson test would not apply if the Commonwealth could
    show that the use of trade names in the funeral industry is either unlawful or
    inherently misleading. See Wine & Spirits 
    Retailers, 481 F.3d at 8
    (“It is not
    always necessary . . . to deal with each of the test’s four parts. In framing the
    43
    b. The Central Hudson Test
    As noted, Central Hudson’s threshold requirement is that the regulated
    speech concern lawful activity and not be misleading. Here, there is neither
    evidence nor allegation that the use of trade names in the funeral industry would
    either mask or facilitate illegal activity. Instead, Pennsylvania heavily relies on
    Friedman to suggest that the use of trade names presents “numerous”
    opportunities for deception of the public—e.g., by keeping a trade name despite
    staff changes and freeing proprietors from relying on their personal reputation to
    attract business.
    We agree that Friedman underscored “the significant possibility that
    trade names will be used to mislead the public” in the context of invalidating
    Texas’s ban on trade names in the field of optometry. 
    Friedman, 440 U.S. at 12
    .
    However, the Board’s argument ignores the record that the Court’s analysis was
    based on in Friedman. See 
    Friedman, 440 U.S. at 13
    (“The concerns of the
    Texas Legislature about the deceptive and misleading uses of optometrical trade
    names were not speculative or hypothetical, but were based on experience in
    Texas with which the legislature was familiar . . . .”). Indeed, as other courts
    have noted when considering challenges to an across-the-board ban on the use of
    trade names, in Friedman Texas “marshaled substantially strong[] and []
    specific evidence supporting its prohibition on trade names” in the field of
    optometry. 
    Alexander, 598 F.3d at 96
    . There has been no such showing here.
    Moreover, while Friedman provides some support for the
    Commonwealth’s position, the lack of record support for its parade of
    hypothetical horribles suggests caution before concluding that trade names in the
    funeral industry are sufficiently misleading to rest our analysis upon Friedman.
    Instead, we conclude that the assignment of trade names to funeral homes is, at
    best, potentially misleading, and we must therefore consider the remaining
    prongs of the Central Hudson test.
    Obviously the Board’s asserted government interest in providing
    accurate information to the public is “substantial.” See 
    Friedman, 440 U.S. at 15-16
    (noting State’s interest in protecting public from deceptive and misleading
    use of trade names in optometry industry is “substantial and well
    demonstrated”). However, the FDL’s ban on the use of trade names in the
    funeral industry cannot survive the limitations imposed under Central Hudson.
    Under its requirements, “the government must demonstrate that the challenged
    law ‘alleviates’ the cited harms ‘to a material degree.’” Pitt News v. Pappert,
    
    379 F.3d 96
    , 107 (3d Cir. 2004) (quoting Fla. Bar v. Went For It, Inc., 
    515 U.S. 618
    , 624 (1995) (alterations omitted)).
    That requirement is inconsistent with a statutory scheme that is fatally
    “underinclusive.” See City of Ladue v. Gilleo, 
    512 U.S. 43
    , 52 (1994)
    (“Exemptions from an otherwise legitimate regulation . . . . [m]ay diminish the
    credibility of the government’s rationale for restricting speech in the first
    place.”); see also Metro Lights, L.L.C. v. City of Los Angeles, 
    551 F.3d 898
    , 905
    (9th Cir. 2009) (“To put it in the context of the Central Hudson test, a regulation
    inquiry, the threshold question is whether ‘the commercial speech concerns
    unlawful activity or is misleading.’ If so, the inquiry ends there: ‘the speech is
    not protected by the First Amendment.’” (quoting Thompson v. W. States Med.
    Ctr., 
    535 U.S. 357
    , 367 (2002))). The Board has not made such a showing.
    44
    may have exceptions that ‘undermine and counteract’ the interest the
    government claims it adopted the law to further; such a regulation cannot
    ‘directly and materially advance its aim.’” (quoting Rubin v. Coors Brewing Co.,
    
    514 U.S. 476
    , 489 (1995))).
    The restrictions on commercial speech here are so flawed that they
    cannot withstand First Amendment scrutiny. Indeed, the District Court correctly
    identified the pivotal problem concerning the FDL’s proscription at Central
    Hudson’s third step: by allowing funeral homes to operate under predecessors’
    names, the State remains exposed to many of the same threats that it purports to
    remedy through its ban on the use of trade names. See 
    Heffner, 866 F. Supp. 2d at 408
    . A funeral director operating a home that has been established in the
    community, and known under his or her predecessor’s name, does not rely on
    his or her own personal reputation to attract business; rather, the predecessor’s
    name and reputation is determinative. Nor does a funeral home operating under
    a former owner’s name provide transparency or insight into changes in staffing
    that the Board insists is the legitimate interest that the State’s regulation seeks to
    further.
    Moreover, unlike in Friedman, there is nothing in the record here to
    even suggest that the use of trade names in the funeral industry has either
    mislead or deceived the public to a greater degree than using a predecessor’s
    name, and the Board does not suggest otherwise. Thus, we agree with the
    District Court that the FDL’s trade name ban is irrevocably “pierced” by the
    type of “exemptions and inconsistencies” that the Supreme Court has in found
    fatal to First Amendment scrutiny. 31 Greater New Orleans Broad. Ass’n, Inc. v.
    United States, 
    527 U.S. 173
    , 190 (1999); see also Rubin v. Coors Brewing Co.,
    
    514 U.S. 476
    , 488 (1995); Cincinnati v. Discovery Network, Inc., 
    507 U.S. 410
    ,
    424-26 (1993); Fla. Star v. B.J.F., 
    491 U.S. 524
    , 540 (1989).
    2. Payment on Commissions to Unlicensed Salespeople
    The second issue that the Plaintiffs attack on First Amendment grounds
    concerns the constitutionality of Section 11(a)(8) of the FDL. In relevant part,
    that section provides that a funeral director or funeral home’s license may be
    suspended if a licensee pays unlicensed employees commissions on sales for
    pre-need funeral arrangements. See 63 Pa. Stat. Ann. § 479.11(a)(8). The
    Board has implemented this restriction by promulgating regulations prohibiting
    payment of “any gratuity” or “valuable consideration” to unlicensed employees.
    In Count XIII of the Plaintiffs’ amended complaint, they argue that this
    restriction is unconstitutional because it prohibits anyone but a licensed funeral
    director from communicating with customers about services or merchandise.
    See Walker v. Flitton, 
    364 F. Supp. 2d 503
    , 503, 507 (M.D. Pa. 2005) (holding
    that the First Amendment precludes a prohibition on unlicensed employees and
    31
    Because we conclude that the FDL’s proscription on the use of trade names
    does not pass Central Hudson’s third step, we need not discuss the fourth
    “narrow-tailoring” prong. We note, however, that the Supreme Court has
    recognized that the third and fourth prongs of the test complement each other
    and has observed that the four factors of the analysis are “not entirely discrete.”
    See Lorillard Tobacco Co. v. Reilly, 
    533 U.S. 525
    , 556 (2001); Greater New
    Orleans Broad. Ass’n, 
    Inc., 527 U.S. at 183
    , 188; see also Metro Lights, 
    L.L.C., 551 F.3d at 904
    (noting “[i]t has not always been clear how [inquiry into a
    regulation’s ‘fit’] differs with respect to the last two steps of the Central Hudson
    analysis”).
    45
    agents from interacting with customers). The Plaintiffs allege that this
    restriction on commissions similarly violates the First Amendment under the
    reasoning in Central Hudson. We disagree.
    Here again, the Commonwealth’s articulated interest in consumer
    protection is undoubtedly substantial. “The whole premise behind earning a
    commission is that the amount of sales [] increase[s] the rate of pay.” Parker v.
    NutriSys., Inc., 
    620 F.3d 274
    , 284 (3d Cir. 2010) (internal quotation marks and
    citation omitted). It is therefore eminently reasonable for a legislature to want to
    protect consumers from dealing directly with salespeople who have a financial
    interest in “upselling” more expensive or unnecessary merchandise and services
    than are appropriate for a given consumer’s situation or resources. See 
    Walker, 364 F. Supp. 2d at 520
    (recognizing “substantial governmental interest in
    protecting the general public as it relates to the dissemination of information
    regarding, and the purchasing of, preneed funerals.”).
    The potential for this evil to manifest itself in the context of sales
    personnel being rewarded for exploiting the need to afford a loved one a
    “proper” or “respectful” burial or memorial is too obvious to require elaboration.
    Customers looking to purchase funeral arrangements and services are clearly
    among the most vulnerable consumers to be found in any marketplace.
    We therefore have little difficulty in concluding that this restriction
    easily satisfies the third Central Hudson prong. Section 11(a)(8) “directly and
    materially” advances the State’s asserted interest by removing the financial
    incentive that salespersons would have to oversell pre-need funeral services.
    We realize that the consumer protection afforded by this statutory
    scheme is imperfect. For example, it still allows salaries or bonuses to be
    influenced by the volume or amount of sales, and this may still incentivize the
    unscrupulous sales person to prey upon the unwary and vulnerable consumer.
    However, this flaw does not suggest that the protection is so under-inclusive that
    it imposes an unconstitutional restriction on commercial speech. Salespersons
    in the funeral industry are obviously as entitled to compensation as any other
    sales persons, and any compensatory scheme may favor those who sell more
    goods and/or services than their colleagues. Perhaps because such realistic
    considerations limit the potential effectiveness of any such scheme, the Supreme
    Court has explained that “[its] commercial speech cases establish that localities
    may stop short of fully accomplishing their objectives without running afoul of
    the First Amendment.”). Discovery Network, 
    Inc., 507 U.S. at 442
    ; see also
    Metromedia, Inc. v. San Diego, 
    453 U.S. 490
    , 511 (1981) (upholding San
    Diego’s proscription on offsite billboard advertising and rejecting plaintiffs’
    argument that ban was underinclusive because it did not also cover onsite
    advertising). We therefore believe that the FDL’s ban on payment of
    commissions to unlicensed sales people is a constitutional remedy that is
    sufficiently tailored to satisfy Central Hudson. 32
    32
    The only alternative that would eliminate any room for upselling would be
    mandating a flat compensation for all employees. Assuming such a scheme
    would be legal, it would prevent businesses from rewarding those employees
    who show extraordinary dedication to their jobs by doing the “little things” that
    employers rarely require but nevertheless expect from employees.
    46
    G. Contract Clause
    Finally, the Plaintiffs contend that the Board’s interpretation of the
    FDL’s trust provisions violates the Constitution’s Contract Clause by impairing
    pre-need contracts between the Plaintiffs and their customers.
    The Contract Clause provides that “[n]o State shall . . . pass any . . .
    Law impairing the Obligation of Contracts.” U.S. Const. art I, § 10, cl. 1. To
    show a Contract Clause violation, a plaintiff must demonstrate that a change in
    state law effectively altered a contractual obligation. Gen. Motors Corp. v.
    Romein, 
    503 U.S. 181
    , 186 (1992). Our Contract Clause inquiry must consider
    “[(1)] whether there is a contractual relationship, [(2)] whether a change in law
    impairs that contractual relationship, and [(3)] whether the impairment is
    substantial.” 
    Id. If all
    three questions are answered affirmatively, we must then
    “inquire whether the law at issue has a legitimate and important public purpose
    and whether the adjustment of the rights to the contractual relationship was
    reasonable and appropriate in light of that purpose.” Transp. Workers Union
    Local 290 v. SEPTA, 
    145 F.3d 619
    , 621 (3d Cir. 1998).
    The premise for the Plaintiffs’ Contract Clause
    argument is that the post-PFDA regime, whereby funeral
    directors who receive money in the sale of pre-need
    merchandise may trust funds at the FIA rate of 70% if their
    operations are separate from those of a funeral establishment,
    is not the actual state of the law. According to the Plaintiffs,
    the Board has recently reversed its stated position and
    currently requires 100% of all pre-need sales of merchandise
    to be held in trust if the corporation selling the goods is
    owned in whole or in part by a licensed funeral director. The
    Plaintiffs largely base their claim on a regulation that the
    Board proposed in August 2007 but later withdrew and never
    enacted. See 37 Pa. Bull. 4643, 4646 (Aug. 25, 2007) (“A
    preneed funeral contract may not incorporate a contract for
    funeral merchandise entered into by a person or entity other
    than a funeral director.”).
    The Plaintiffs argue that the Board’s proposed interpretation requiring
    100% trust of all funds paid as compensation for pre-need funeral services be
    put in trust impaired the Plaintiffs’ contractual obligations with existing
    consumers. The Board initially allowed licensed funeral directors to own
    corporations that sold pre-need merchandise as long as those corporations were
    wholly separate from funeral homes. The Plaintiffs claim that they relied on that
    interpretation only to have their expectations frustrated when the Board
    proposed a regulation banning this practice in August 2007.
    The Plaintiffs’ Contract Clause arguments fail as a matter of law for
    two obvious reasons. First, the Plaintiffs have not even shown that there was a
    change in state law. Just as we discussed earlier, the Plaintiffs’ articulation of
    the current state of the law in Pennsylvania is based on a proposed regulation
    47
    that the Board never formally prescribed. See 37 Pa. Bull. 4643, 4646 (Aug. 25,
    2007). Indeed, the record shows—and the Plaintiffs concede—that the Board
    withdrew this proposal in December 2009, and it never took effect. Thus, the
    Plaintiffs have not shown even a threshold action that could be characterized as
    a burden on their contractual obligations with consumers.
    Second, even if the Plaintiffs could show that the Board’s proposed
    regulation had the force of law, the Board’s reinterpretation of the FDL would
    not implicate the Contract Clause. “The Supreme Court has made clear that the
    language of the Contract Clause (i.e., “pass any . . . law”) means that the clause
    applies only to exercises of legislative power.” Mabey Bridge & Shore, Inc. v.
    Schoch, 
    666 F.3d 862
    , 874 (3d Cir. 2012). While the Clause’s application is by
    no means limited to the formal enactments of a State’s legislature, 33 “[t]he
    Supreme Court has rejected the argument that the Contract Clause is violated
    when there is a new interpretation of an antecedent state statute.” 
    Id. at 875.
    Here, the Plaintiffs accuse the Board of reversing its own interpretation
    and application of longstanding FDL provisions. Such a reversal is simply not
    the kind of “exercise of legislative authority” that the Contract Clause
    proscribes. See 
    id. (holding Pennsylvania
    Department of Transportation’s
    interpretation and application of law that had been in force for over 30 years
    “did not exercise legislative authority subject to scrutiny under the Contract
    Clause”).
    III.     Conclusion
    For the foregoing reasons, we reverse the District Court’s judgment
    striking down the FDL’s warrantless inspection scheme on Fourth Amendment
    grounds. We also reverse the District Court’s judgments concerning the
    Plaintiffs’ dormant Commerce Clause challenges to certain provisions of the
    FDL. We reverse as well the District Court’s conclusions that the disputed FDL
    provisions violate the substantive component of the Due Process Clause. We
    also reverse the District Court’s ruling that the Board’s actions
    unconstitutionally impair the Plaintiffs’ private contractual relations with third
    parties in violation of the Constitution’s Contract Clause. We will affirm the
    District Court’s ruling that Pennsylvania’s ban on the use of trade names in the
    funeral industry runs afoul of First Amendment protections, but reverse its
    ruling that the ban on the payment of commissions to unlicensed salespeople
    violates the Constitution. Finally, we remand to the District Court to modify its
    order in accordance with this opinion.
    33
    We recently explained that “[t]here is no simple formula for determining
    whether a government act is an exercise of legislative authority.” Mabey Bridge
    & Shore, 
    Inc., 666 F.3d at 874
    . However, Supreme Court cases offer some
    guidance. A government act will “bear[] the hallmarks of legislative authority
    when it ‘changes existing conditions by making a new rule to be applied
    thereafter to all or some part of those subject to its power.’” 
    Id. (quoting Ross
    v.
    State of Oregon, 
    227 U.S. 150
    , 163 (1913)). Conversely, “an act is likely not
    legislative when ‘its purpose was not to prescribe a new law for the future, but
    only to apply to a completed transaction laws which were in force at the time.’”
    
    Id. (quoting Ross
    , 227 U.S. at 163).
    48
    

Document Info

Docket Number: 12-3591

Citation Numbers: 745 F.3d 56, 2014 U.S. App. LEXIS 2970, 2014 WL 627743

Judges: McKee, Ambro, Greenberg

Filed Date: 2/19/2014

Precedential Status: Precedential

Modified Date: 10/19/2024

Authorities (84)

antonio-d-watson-tony-tix-inc-gerald-w-kelly-just-jerrys-inc-ta-and , 478 F.3d 144 ( 2007 )

cloverland-green-spring-dairies-inc-v-pennsylvania-milk-marketing-board , 298 F.3d 201 ( 2002 )

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Florida Bar v. Went for It, Inc. , 115 S. Ct. 2371 ( 1995 )

Rule v. Price , 323 Pa. 139 ( 1936 )

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United Haulers Ass'n v. Oneida-Herkimer Solid Waste ... , 127 S. Ct. 1786 ( 2007 )

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Flemming v. Nestor , 80 S. Ct. 1367 ( 1960 )

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General Motors Corp. v. Romein , 112 S. Ct. 1105 ( 1992 )

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City of Cincinnati v. Discovery Network, Inc. , 113 S. Ct. 1505 ( 1993 )

Shannon v. United States , 114 S. Ct. 2419 ( 1994 )

United States v. Lopez , 115 S. Ct. 1624 ( 1995 )

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Thompson v. Western States Medical Center , 122 S. Ct. 1497 ( 2002 )

In Re Forest Hill Funeral Home & Memorial Park-East, LLC , 2007 Bankr. LEXIS 967 ( 2007 )

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