Philadelphia Taxi Association v. Uber Technologies Inc ( 2018 )


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  •                                  PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    _____________
    No. 17-1871
    _____________
    PHILADELPHIA TAXI ASSOCIATION, INC; AAMIR
    TRANS., INC.; AANYIA TRANS., INC.; ABAAS TRANS.,
    INC.; ABNIK INC.; AMRAAN TRANS., INC.; ATMA CAB
    INC.; AUMBREEN; AVINITH BROTHERS CORP.; BAINS
    TRANSPORTATION, INC.;BALAN CAB CO.; BAM ARG
    INC.; BILLA CAB CO.; B&M TRANSPORT INC.;
    CHAUDHRY CAB INC.; C.S. CAB CO.; DASHMESH
    CAB CORP.; DAYA ENTERPRISES INC.; DAYA
    TRANSPORTATION INC.; DHAMTHAL TRANS INC.;
    DHESI CAB CO.; E&S TRANS INC.;
    GOLDEN TEMPLE CORP.; GURU CAB CO.; GURU
    TRANS., INC.; GURVEER CAB CO.; HARRY DILLION
    CAB CO.; H BHATTI; H&J CAB CO.; HSP CAB CO.;
    INDER TRANSPORT INC.; I&S, MAGASSA INC.; JAI
    LUXMI INC.; JEN-KHO TRANS.; JFK TRANSIT INC.;
    JRK CAB CO.; J.K.P. TRANSPORT, INC.;
    J&H CAB CO.; KAMAL D INC.; KASHIF CORP.;
    KEJSI & AU LONA CAB CO.; KHADIM TRANS INC.;
    KHAYYAM INC.; KHKHOAR TAXI CAB; KHOKHA
    GROUP USA; KM TAXI, INC.; K SINGH CAB, INC.;
    MAHER CAB CO.; MANNA S. INC.; M&M TRANS INC.;
    NASRIN TRANS INC.; NAVID INC.; NAVJOT CAB
    COMPANY; NJJAR CAB CO.; ONE CAB INC.;
    PARVEEN TRANSPORT INC.; PRABH INC.; PUN JAB
    CORP.; P.K. CAB; RAJA CAB CO.; RAJDEEP CAB INC.;
    RAMTIN INC.; RASUL CORP.; SAAS CAB CO.;
    SAHOTA CAB CO.; SANAZ, INC.;
    SARDAR CAB CO.; SETAREH CAB CO.; SHAAD CAB
    INC.; SHAWN LIMO; SHIVAM CAB CORP.; SINGH
    MAAN INC.; T.S. MALHI CAB CO.; ZADEH INC.; ZAHD
    TRANS INC.; ZARI CAB CO.; PANTHEA, INC.; PARS
    TRANSPORT, INC.; CITY CAR TRANSPORT, INC.;
    PHILA TRANSPORT, INC.,
    Appellants
    v.
    UBER TECHNOLOGIES, INC.
    On Appeal from the United States District Court
    for the Eastern District of Pennsylvania
    (District Court No.: 2-16-cv-1207)
    District Judge: Honorable Juan R. Sánchez
    Argued November 14, 2017
    Before: AMBRO, KRAUSE, and RENDELL, Circuit Judges
    (Opinion Filed: March 27, 2018)
    John F. Innelli           [ARGUED]
    Two Penn Center
    Suite 1300
    Philadelphia, PA 19102
    2
    Stephen R. Bolden
    Fell & Spalding
    100 South Broad Street
    2230 Land Title Building
    Philadelphia, PA 19110
    Counsel for Appellants
    Steven A. Reed         [ARGUED]
    R. Brendan Fee
    Morgan Lewis & Bockius
    1701 Market Street
    Philadelphia, PA 19103
    Brian C. Rocca
    Sujal J. Shah
    Morgan Lewis & Bockius
    One Market, Spear Street Tower
    San Francisco, CA 94105
    Counsel for Appellee
    _____________
    OPINION
    _____________
    RENDELL, Circuit Judge:
    Philadelphia taxicab drivers, aggrieved by the influx of
    taxis hailed at the touch of an app on one’s phone, brought
    this antitrust action to protest the entry of Appellee Uber
    Technologies, Inc. (“Uber”) into the Philadelphia taxicab
    3
    market. The Philadelphia Taxi Association (“PTA”), along
    with 80 individual taxicab companies (collectively,
    “Appellants”), appeal the District Court’s dismissal of their
    Second Amended Complaint (“SAC”) alleging one count of
    attempted monopolization under Section 2 of the Sherman
    Act, 15 U.S.C. § 2, and seeking injunctive relief and treble
    damages under Section 4 of the Clayton Act, 15 U.S.C. § 15.
    Appellants urge us to reverse the District Court’s
    Order, contending that Uber violated the antitrust laws
    because its entry into the Philadelphia taxicab market was
    illegal, predatory, and led to a sharp drop in the value of
    taxicab medallions as well as a loss of profits. They contend
    that this is evidence that Uber’s operation in Philadelphia was
    anticompetitive and caused them to suffer an antitrust injury.
    However, the conduct they allege falls short of the conduct
    that would constitute an attempted monopoly in contravention
    of the antitrust laws. Thus, we will affirm the District Court’s
    dismissal of the SAC for failure to state a claim for attempted
    monopolization and failure to state an antitrust injury.
    I. Background & Procedural History1
    From March of 2005 to October of 2014, taxicabs
    operating in Philadelphia were required to have a medallion
    and a certificate of public convenience, issued by the
    Philadelphia Parking Authority (“PPA”). Medallions are
    property, and are often pledged as collateral to borrow funds
    to finance the purchase of the cab or to “upgrade and improve
    1
    As this appeal arises from the grant of a motion to dismiss,
    the factual allegations set forth below are taken from the SAC
    and are accepted as true. See Bridge v. Phoenix Bond &
    Indem. Co., 
    553 U.S. 639
    , 642 n.1 (2008).
    4
    the operations of taxicabs.” 53 Pa. C.S.A. § 5712(a). Once
    medallion-holders comply with the obligatory standards for
    taxicabs, they may obtain a certificate of public convenience.
    Those standards, which provide for safety and uniformity
    among taxicabs, require vehicles to be insured and in proper
    condition, and mandate that drivers are paid the prevailing
    minimum wage, are proficient in English, and have the
    appropriate drivers’ licenses.
    As alleged in the SAC, when the medallion system
    was mandated in Philadelphia in 2005, a medallion was worth
    only $65,000. In October of 2014, there were approximately
    500 taxicab companies in Philadelphia. Together, 7,000
    drivers held 1610 medallions, each valued at an average of
    $545,000.
    Appellants are 80 of those 500 companies, which
    collectively hold 240 of the 1610 medallions, as well as PTA,
    which was incorporated to advance the legal interests of its
    members—the 80 individual medallion taxicab companies.
    Uber began operating in Philadelphia in October of
    2014 without securing medallions or certificates of public
    convenience for its vehicles. While a potential rider can avail
    himself of a medallion taxicab by calling a dispatcher or
    hailing an available cab, to use Uber, he can download the
    Uber application onto his mobile phone and request that the
    vehicle come to his location, wherever he is. Passengers enter
    payment information, which is retained by Uber and
    automatically processed at the end of each ride. Uber does not
    own or assume legal responsibility for the vehicles or their
    5
    operation, nor does it hire the drivers as its employees.2 Uber
    did not pay fines to the PPA or comply with its regulations
    when it first entered the Philadelphia taxi market, as is
    otherwise required for medallion taxicabs. Appellants
    maintain that this rendered Uber’s operation illegal, and
    enabled the company to cut operating costs considerably.
    In October of 2016, the Pennsylvania state legislature
    passed a law approving Uber’s operation in Philadelphia,
    under the authority of the PPA. The law, which went into
    effect in November of 2016, allows the PPA to regulate both
    medallion taxicab companies and Transportation Network
    Companies (“TNCs”)—a classification that includes Uber
    and other vehicle-for-hire companies that operate through
    digital apps—in Philadelphia. TNCs must now obtain licenses
    to operate and comply with certain requirements, including
    insurance obligations and safety standards for drivers and
    vehicles. The law also exempts TNCs from disclosing the
    number of drivers or vehicles operating in the city, and allows
    TNCs to set their own fares, unlike medallion taxicab
    companies, which comply with established rates, minimum
    wages, and have a limited number of vehicles and medallions
    operating at once in Philadelphia.
    Before this law passed, in Uber’s first two years in
    Philadelphia, nearly 1200 medallion taxicab drivers left their
    respective companies and began to drive for Uber. In those
    2
    We are aware that the issue of whether drivers can be
    classified as employees or independent contractors is the
    subject of ongoing litigation. See, e.g., Razak v. Uber Techs.,
    Inc., No. 16-cv-573, 
    2017 WL 4052417
    (E.D. Pa. Sept. 13,
    2017).
    6
    two years, there were 1700 Uber drivers and vehicles
    operating in Philadelphia, serving over 700,000 riders, for
    more than one million trips. Simultaneously, medallion taxi
    rides reduced by about 30 percent, and thus Appellants
    experienced a 30 percent decrease in earnings. The value of
    each medallion dropped significantly, to approximately
    $80,000 in November of 2016. Fifteen percent of medallions
    have been confiscated by the lenders due to default by
    drivers.
    The PTA and 75 individual taxicab companies filed a
    Complaint, alleging three counts: attempted monopolization
    under Section 2 of the Sherman Act, tortious interference
    with contract under Pennsylvania law, and unfair competition
    under Pennsylvania law. Uber moved to dismiss the
    Complaint.
    Appellants, the PTA and now 80 individual taxicab
    companies, then filed an Amended Complaint, alleging the
    same three counts. Uber moved to dismiss the Amended
    Complaint. The District Court granted the dismissal, without
    prejudice. The District Court noted that Plaintiffs alleged
    merely harm to their business after Uber entered the
    Philadelphia taxicab market, and that Plaintiffs pointed to
    Uber’s supposed illegal participation in the taxicab market as
    evidence of attempted monopolization. However, the District
    Court concluded that these harms are “not the type of injuries
    that antitrust laws were intended to prevent, and thus do not
    establish antitrust standing.” Phila. Taxi Ass’n, Inc. v. Uber
    Techs., Inc., 
    218 F. Supp. 3d 389
    , 392 (E.D. Pa. 2016). The
    Court also dismissed the state law claims, for failure to plead
    the proper elements of an unfair competition or a tortious
    interference claim.
    7
    Appellants then filed the SAC, alleging one count of
    attempted monopolization under Section 2 of the Sherman
    Act and seeking treble damages under Section 4 of the
    Clayton Act. Uber responded with a Motion to Dismiss,
    which the District Court granted, with prejudice. Phila. Taxi
    Ass’n, Inc. v. Uber Techs., Inc., 
    2017 WL 5515953
    (E.D. Pa.
    Mar. 20, 2017). The District Court held that Appellants, in
    spite of multiple opportunities for amendment, had pled no
    antitrust injury sufficient for antitrust standing, and were
    unlikely to cure the lack of standing with any amendments to
    the SAC. The Court also held that the PTA could not satisfy
    the requirements for associational standing because the
    association’s members lacked standing to sue on their own.
    II. Standard of Review
    The District Court had jurisdiction over the Sherman
    Act claim pursuant to 28 U.S.C. §§ 1331, 1337(a), and 15
    U.S.C. § 4. We have jurisdiction under 28 U.S.C. § 1291. We
    exercise plenary review of the District Court’s dismissal of
    the SAC, In re Lipitor Antitrust Litig., 
    868 F.3d 231
    , 249 (3d
    Cir. 2017), and may affirm the judgment below on any basis
    that is supported by the record. Murray v. Bledsoe, 
    650 F.3d 246
    , 247 (3d Cir. 2011). We accept as true the factual
    allegations in the complaint, and draw all reasonable
    inferences in the plaintiff’s favor. W. Penn Allegheny Health
    Sys., Inc. v. UPMC, 
    627 F.3d 85
    , 91 (3d Cir. 2010).
    III. Discussion
    Competition is at the heart of the antitrust laws; it is
    only anticompetitive conduct, or “a competition-
    8
    reducing aspect or effect of the defendant’s behavior,” that
    antitrust laws seek to curtail. Atl. Richfield Co. v. USA
    Petroleum Co., 
    495 U.S. 328
    , 344 (1990). “[I]t is inimical to
    the antitrust laws to award damages for losses stemming from
    continued competition.” Cargill, Inc. v. Monfort of Colo.,
    Inc., 
    479 U.S. 104
    , 109–10 (1986) (alternations and internal
    quotation marks omitted). This comports with the principle
    underlying antitrust laws: to protect competition, not
    competitors. See Brown Shoe Co. v. United States, 
    370 U.S. 294
    , 320 (1962).
    If the challenged conduct has an effect on “prices,
    quantity or quality of goods or services,” Mathews v.
    Lancaster Gen. Hosp., 
    87 F.3d 624
    , 641 (3d Cir. 1996), we
    will find a violation of antitrust laws only when that effect
    harms the market, and thereby harms the consumer.
    Anticompetitive conduct is the hallmark of an antitrust
    claim. An allegation of anticompetitive conduct is necessary
    both to: (1) state a claim for attempted monopolization; and
    (2) aver that a private plaintiff has suffered an antitrust injury.
    Appellants’ SAC, however, is deficient in averring conduct
    that is, in fact, anticompetitive.
    While our caselaw is unresolved regarding which to
    address first—an antitrust violation or an antitrust injury3—
    3
    Compare, e.g., Matthews v. Lancaster Gen. Hosp., 
    87 F.3d 624
    , 639–41 (3d Cir. 1996) (first holding that plaintiff had
    failed to state a claim for attempted monopolization, and then
    concluding that plaintiff had also failed to allege an antitrust
    injury), with, e.g., Angelico v. Lehigh Valley Hosp., Inc., 
    184 F.3d 268
    , 274 (3d Cir. 1999) (assuming the allegation of
    9
    we need not resolve that here, because Appellants’ claim fails
    on both counts. We begin by discussing how Appellants’
    allegations in the SAC fall short of demonstrating
    anticompetitive conduct, and thus fail to state a claim for
    attempted monopolization,4 and then discuss how in the
    alternative, Appellants fail to allege antitrust injury to have
    antitrust standing. For both reasons, we affirm the judgment
    of the District Court dismissing the SAC with prejudice.
    A. Attempted Monopolization
    To prevail on a claim under Sherman Act Section 2 for
    attempted monopolization, a plaintiff must prove: “(1) that
    the defendant has engaged in predatory or anticompetitive
    conduct with (2) a specific intent to monopolize and (3) a
    dangerous probability of achieving monopoly power.” Mylan
    Pharm. Inc. v. Warner Chilcott Pub. Ltd. Co., 
    838 F.3d 421
    ,
    defendant’s anticompetitive motive and then concluding that
    the plaintiff had adequately alleged an antitrust injury).
    4
    Because the District Court found that Appellants had not
    alleged an antitrust injury to have standing, the Court did not
    reach the underlying attempted monopolization claim.
    Appellants nevertheless raised the issue on appeal, and
    because we may affirm the dismissal of the SAC on any basis
    that is supported by the record, 
    Murray, 650 F.3d at 247
    , we
    will address this issue.
    10
    433 (3d Cir. 2016) (quoting Broadcom Corp. v. Qualcomm
    Inc., 
    501 F.3d 297
    , 317 (3d Cir. 2007)). Moreover, to survive
    a motion to dismiss under Rule 12(b)(6), the claim must be
    “plausible on its face,” allowing us to “draw the reasonable
    inference that the defendant is liable for the misconduct
    alleged.” Ashcroft v. Iqbal, 
    556 U.S. 662
    , 678 (2009) (quoting
    Bell Atl. Corp. v. Twombly, 
    550 U.S. 544
    , 570 (2007)).
    Liability hinges on whether valid business reasons, as part of
    the ordinary competitive process, can explain the defendant’s
    actions that resulted in a dangerous probability of achieving
    monopoly power. See Avaya Inc., RP v. Telecom Labs, Inc.,
    
    838 F.3d 354
    , 393 (3d Cir. 2016).
    In the SAC, Appellants allege that Uber: (1) flooded
    the market with non-medallion taxicabs, entered the market
    illegally without purchasing medallions, operated at a lower
    cost by failing to comply with statutory requirements and
    regulations, and lured away drivers from Individual Plaintiffs,
    which allegedly impaired the competitive market for
    medallion taxicabs; (2) knew of PPA’s regulatory jurisdiction
    over vehicles for hire, purposefully ignored or avoided the
    regulations and rulings of the Court of Common Pleas, and
    thereby excluded rivals from competing in the taxicab
    market; and (3) is dangerously close to achieving monopoly
    power with its market share and by operating in an unfair
    playing field with the “financial ability” to be the only market
    player and to destroy competitors’ business. SAC ¶ 83.
    Appellants also complain that the new legislation authorizing
    the TNCs’ operation would facilitate the creation of an illegal
    monopoly.
    We find that the SAC fails to plausibly allege any of
    the three elements of an attempted monopolization claim.
    11
    1. Anticompetitive Conduct
    Allegations of purportedly anticompetitive conduct are
    meritless if those acts would cause no deleterious effect on
    competition. This is where the SAC falters: Appellants set
    forth a litany of ways in which Uber’s entry into the market
    has harmed Appellants’ business and their investment in
    medallions; yet none of the allegations demonstrate a harmful
    effect on competition.
    To determine whether conduct is anticompetitive,
    “courts must look to the monopolist’s conduct taken as a
    whole rather than considering each aspect in isolation.”
    LePage’s Inc. v. 3M, 
    324 F.3d 141
    , 162 (3d Cir. 2003) (en
    banc).
    Here, Appellants claim that Uber inundated the
    Philadelphia taxicab market illegally with their non-medallion
    vehicles. They contend that Uber’s entry into the market was
    predatory because it failed to comply with statutory and
    regulatory requirements, failed to purchase medallions, failed
    to pay drivers a minimum wage, and failed to obtain the
    proper insurance, among other actions. All of these actions,
    Appellants assert, enabled Uber to operate at a significantly
    lower cost than the medallion companies, and thereby acquire
    a stronghold in the Philadelphia taxicab market.
    Appellants also maintain that Uber “flooded” the
    Philadelphia taxicab market by improperly luring drivers
    away from medallion companies, including Individual
    Plaintiffs. Appellants cite Uber’s practice of sending
    representatives to 30th Street Station and the Philadelphia
    12
    International Airport, where medallion taxicab drivers often
    congregate, to disseminate information about its services and
    to recruit potential drivers. They argue that Uber promised
    new drivers financial inducements, such as reimbursements
    for the cost of gasoline, as an incentive to leave their
    medallion companies and instead drive for Uber.
    Considering the averments regarding Uber’s conduct
    in their totality, Uber’s elimination of medallion taxicab
    competition did not constitute anticompetitive conduct
    violative of the antitrust laws.
    First, inundating the Philadelphia taxicab market with
    Uber vehicles, even if it served to eliminate competitors, was
    not anticompetitive. Rather, this bolstered competition by
    offering customers lower prices, more available taxicabs, and
    a high-tech alternative to the customary method of hailing
    taxicabs and paying for rides. It is well established that lower
    prices, as long as they are not predatory, 5 benefit
    consumers—“regardless of how those prices are set.” Atl.
    
    Richfield, 495 U.S. at 340
    . “Cutting prices in order to increase
    business often is the very essence of competition.” Matsushita
    Elec. Indus. Co. v. Zenith Radio Corp., 
    475 U.S. 574
    , 592
    (1986). Thus, lost business alone cannot be deemed a
    5
    To allege predatory pricing, a plaintiff must first
    demonstrate that prices are set below costs, and that the
    competitor had a dangerous probability of recouping those
    lost profits after it had driven other competitors out of the
    market. Brooke Grp. Ltd. v. Brown & Williamson Tobacco
    Corp., 
    509 U.S. 209
    , 222, 224 (1993). Appellants have not
    alleged predatory pricing in this case.
    13
    consequence of “anticompetitive” acts by the defendant. See
    Atl. 
    Richfield, 495 U.S. at 337
    .
    Second, Uber’s ability to operate at a lower cost is not
    anticompetitive. Running a business with greater economic
    efficiency is to be encouraged, because that often translates to
    enhanced competition among market players, better products,
    and lower prices for consumers. Even if Uber were able to cut
    costs by allegedly violating PPA regulations, Appellants
    cannot use the antitrust laws to hold Uber liable for these
    violations absent proof of anticompetitive conduct. Even
    unlawful conduct is “of no concern to the antitrust laws”
    unless it produces an anticompetitive effect. Brunswick Corp.
    v. Pueblo Bowl-O-Mat, Inc., 
    429 U.S. 477
    , 487 (1977).
    Finally, hiring rivals may be anticompetitive, but only
    in certain cases. For example, if rival employees were hired in
    an attempt to exclude competitors from the market for some
    basis other than efficiency or merit, such as to acquire
    monopoly power or to merely deny the employees to the
    rival, this could violate the antitrust laws if injurious to the
    rival and to competition at large. W. 
    Penn, 627 F.3d at 109
    (citing cases).
    However, Appellants acknowledge that the nearly
    1200 medallion taxicab drivers that Uber recruited did not
    remain idle, but rather they drove for Uber. In sum, what
    Appellants allege does not give rise to an inference of
    anticompetitive or exclusionary conduct and suggests, if
    anything, that Uber’s ability to attract these drivers was due to
    its cost efficiency and competitive advantage.
    Thus, the SAC is devoid of allegations of truly
    anticompetitive conduct.
    14
    2. Specific Intent to Monopolize
    Appellants allege specific intent to monopolize from
    Uber’s knowledge that the PPA maintained regulatory
    authority over vehicles-for-hire, and its choice to avoid
    regulation by being a TNC that neither owned vehicles nor
    employed drivers. They also point to Uber’s alleged willful
    disregard of the rulings of the Court of Common Pleas.
    Appellants’ claim, in essence, is that Uber’s knowledge that
    their operation was illegal reveals a specific intent to
    monopolize.
    “[I]n a traditional § 2 claim, a plaintiff would have to
    point to specific, egregious conduct that evinced a predatory
    motivation and a specific intent to monopolize.” 
    Avaya, 838 F.3d at 406
    (citing Spectrum Sports, Inc. v. McQuillan, 
    506 U.S. 447
    , 456 (1993)).
    Some courts have inferred specific intent from
    anticompetitive or exclusionary conduct, Advo, Inc. v.
    Philadelphia Newspapers, Inc., 
    51 F.3d 1191
    , 1199 (3d Cir.
    1995), for instance, when business conduct is “not related to
    any apparent efficiency.” Aspen Skiing Co. v. Aspen
    Highlands Skiing Corp., 
    472 U.S. 585
    , 608 n.39 (1985)
    (quoting R. Bork, The Antitrust Paradox 157 (1978))
    (alterations omitted); see also 4 Phillip E. Areeda & Herbert
    Hovenkamp, Antitrust Law ¶ 805d, (4th ed. 2017) (discussing
    how some courts “would find for the plaintiff only if the
    defendant’s acts were not motivated by ‘reasonable’ or
    ‘legitimate’ business purposes”).
    15
    While Uber’s alleged conduct might have formed the
    basis of a regulatory violation, its knowledge of existing
    regulations alone cannot reasonably be said to demonstrate
    specific intent to monopolize. Further, Uber’s choice to
    distinguish itself from other vehicles-for-hire, eschewing
    medallions in favor of independent drivers who operate their
    own cars at will, can instead be reasonably viewed as
    “predominantly motivated by legitimate business aims.”
    Times Picayune Publ’g Co. v. United States, 
    345 U.S. 594
    ,
    627 (1953). Appellants have not averred any other motive.
    The allegations suggest that these business choices allowed
    Uber to operate more efficiently, and to offer a service that
    consumers find attractive, thus enabling it to acquire a share
    of the Philadelphia taxicab market.
    Thus, Uber’s alleged competitive strategy of creating a
    vehicle-for-hire business model, presumably to acquire
    customers, does not reflect specific intent to monopolize.
    Accordingly, Appellants have failed to allege specific intent
    on Uber’s part.
    3. Dangerous Probability of Achieving Monopoly Power
    We held in Broadcom Corp. v. Qualcomm Inc. that
    because the dangerous probability standard is a complex and
    “fact-intensive” inquiry, courts “typically should not resolve
    this question at the pleading stage ‘unless it is clear on the
    face of the complaint that the “dangerous probability”
    standard cannot be met as a matter of 
    law.’” 501 F.3d at 318
    –
    16
    19 (quoting Brader v. Allegheny Gen. Hosp., 
    64 F.3d 869
    ,
    877 (3d Cir.1995)).
    We may consider factors such as “significant market
    share coupled with anticompetitive practices, barriers to
    entry, the strength of competition, the probable development
    of the industry, and the elasticity of consumer demand” to
    determine whether dangerous probability was alleged in the
    pleadings. 
    Id. Entry barriers
    include “regulatory requirements,
    high capital costs, or technological obstacles[] that prevent
    new competition from entering a market.” 
    Id. at 307
    (citations
    omitted). “No single factor is dispositive.” 
    Id. at 318.
    Appellants argue that Uber has a dangerous probability
    of achieving monopoly power because it has pushed
    numerous competitors out of the market. As discussed,
    however, the SAC fails to allege anticompetitive practices by
    Uber. Nor does the SAC mention Uber’s market share; it
    merely suggests that Uber and medallion taxicabs had similar
    numbers of vehicles operating in Philadelphia as of October
    2016. This allegation falls short of indicating Uber’s market
    share in the context of all the competitors in the Philadelphia
    taxicab market, such as other TNCs.
    Similarly, the SAC makes no allegation of current
    barriers to entry or weak competition from other market
    participants. Appellants make the bold allegation that Uber
    holds the power to raise barriers to entry in the market,
    without any factual support. In fact, the SAC alleges that
    Uber was readily able to enter the Philadelphia market.
    “[E]asy entry—particularly historical evidence of entry—is
    even more significant in the attempt case than in
    monopolization cases generally.” Areeda & Hovenkamp, ¶
    17
    807a.6 Surely other competitors, such as Lyft, are able to
    enter without difficulty, as well.
    Nor does the SAC describe any potentially harmful
    industry developments. It only vaguely claims that Uber may
    be able to drive out competition and raise entry barriers.
    Appellants assert in the SAC that once Uber becomes the
    dominant competitor, it would be able to charge higher prices,
    and consumers who do not own smartphones would be
    deprived of the ability to hail taxis on the street. Absent any
    allegations of a dangerous probability of achieving monopoly
    power, this argument fails. And, as counsel for Uber stated at
    oral argument, if Uber raised its prices, this would encourage
    other rivals to enter the market and charge lower prices,
    battling Uber through price competition.
    Because the elements of attempted monopolization are
    often interdependent, proof of one element may provide
    “permissible inferences” of other elements. 
    Broadcom, 501 F.3d at 318
    (quoting Barr Labs., Inc. v. Abbott Labs., 
    978 F.2d 98
    , 112 (3d Cir.1992)). Even so, none of the other
    elements of attempted monopolization allow us to infer a
    dangerous probability that Uber will achieve monopoly
    6
    Areeda and Hovenkamp explain that in an attempt case,
    when “the defendant is not yet a monopolist,” market prices
    are more competitive. ¶ 807g. On the other hand, “[i]n a
    monopolization case the defendant is already a dominant firm
    and the market already presumably exhibits monopoly prices
    that have not been effectively disciplined by new entry.” 
    Id. Thus, easy
    entry into the market is indicative that the market
    lacks barriers to entry that may otherwise protect a dominant
    firm’s monopoly power. 
    Id. 18 power.
    Acknowledging Broadcom’s reticence to resolve the
    dangerous probability question at the pleadings stage, we
    nevertheless find that the SAC does not allege any of the
    relevant factors to prove that Uber had a dangerous
    probability of achieving monopoly power.
    In sum, Appellants have failed to set forth a plausible
    claim of attempted monopolization under Section 2 of the
    Sherman Act, as a matter of law.
    III. Antitrust Standing
    Alternatively, Appellants’ antitrust claim fails for lack
    of antitrust standing, which is a threshold requirement in any
    antitrust case. Rooted in prudential principles, antitrust
    standing is distinct from Article III standing, which is rooted
    in the Constitution. Ethypharm S.A. Fr. v. Abbott Labs., 
    707 F.3d 223
    , 232 (3d Cir. 2013).7 While “[h]arm to
    the antitrust plaintiff   is   sufficient    to   satisfy    the
    constitutional standing requirement of injury in fact,” courts
    must also consider “whether the plaintiff is a proper party to
    bring a private antitrust action.” Associated Gen. Contractors
    of Cal., Inc. v. Cal. State Council of Carpenters, 
    459 U.S. 519
    , 535 n.31 (1983); see also Areeda & Hovenkamp, ¶ 335.
    7
    Because antitrust standing is prudential, we are not bound to
    address it first, because it “does not affect the subject matter
    jurisdiction of the court, as Article III standing does.”
    
    Ethypharm, 707 F.3d at 232
    .
    19
    Of the requirements for antitrust standing,8 antitrust
    injury is “a necessary but insufficient condition,” and is the
    only requirement in dispute here. Barton & Pittinos, Inc. v.
    SmithKline Beecham Corp., 
    118 F.3d 178
    , 182 (3d Cir. 1997).
    In Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., the
    Supreme Court rejected the notion that antitrust injury could
    be alleged by a private plaintiff averring that it would have
    fared better without the defendant’s alleged conduct. 
    429 U.S. 477
    . Rather, the plaintiff must prove the existence of an
    antitrust injury, which is an “injury of the type the antitrust
    laws were intended to prevent and that flows from that which
    makes defendants’ acts unlawful.” 
    Id. at 489;
    see also Alberta
    Gas Chems. Ltd. v. E.I. du Pont de Nemours and Co., 
    826 F.2d 1235
    , 1240 (3d Cir. 1987) (explaining that to establish
    antitrust injury, “plaintiffs must prove more than harm
    causally linked to an illegal presence in the market”). The
    injury must “reflect the anticompetitive effect either of the
    violation or of anticompetitive acts made possible by the
    8
    The test for antitrust standing is: “(1) the causal connection
    between the antitrust violation and the harm to the plaintiff
    and the intent by the defendant to cause that harm, with
    neither factor alone conferring standing; (2) whether the
    plaintiff’s alleged injury is of the type for which the antitrust
    laws were intended to provide redress; (3) the directness of
    the injury, which addresses the concerns that liberal
    application of standing principles might produce speculative
    claims; (4) the existence of more direct victims of the alleged
    antitrust violations; and (5) the potential for duplicative
    recovery or complex apportionment of damages.” 
    Ethypharm, 707 F.3d at 232
    –33 (quoting In re Lower Lake Erie Iron Ore
    Antitrust Litig., 
    998 F.2d 1144
    , 1165–66 (3d Cir. 1993)).
    20
    violation.” W. 
    Penn, 627 F.3d at 101
    (quoting 
    Brunswick, 429 U.S. at 489
    ).
    Compensating plaintiffs injured by the effects of truly
    anticompetitive conduct serves the purpose of antitrust laws,
    namely, to foster competition. Thus, the antitrust injury
    requirement ensures that damages are only awarded for losses
    that “correspond[] to the rationale for finding a violation of
    the antitrust laws in the first place.” Atl. 
    Richfield, 495 U.S. at 342
    ; Areeda & Hovenkamp, ¶ 337a. That is, there must be a
    causal link between the alleged injury and an antitrust
    violation’s anticompetitive effects.
    Appellants decry Uber’s entry into Philadelphia as a
    campaign to inflict economic harm and to cause Appellants to
    lose their market share. They argue that all vehicles-for-hire
    legally operating in Philadelphia, and the riding public, have
    been harmed by Uber’s allegedly illegal presence in
    Philadelphia between October of 2014 and October of 2016,
    when TNCs were officially permitted to operate. Appellants
    allege that they experienced financial harm and a reduced
    market share through fewer drivers, medallion cabs sitting
    idle, a decline in ridership, and loss of medallion value. The
    effect of the decrease in earnings, Appellants argue, is that
    taxicab companies are nearing default on their medallions and
    are close to being driven out of business.
    Appellants allege their own injury, namely, financial
    hardship. Tellingly, they fail to aver an antitrust injury, such
    as a negative impact on consumers or to competition in
    general, let alone any link between this impact and the harms
    21
    Appellants have suffered.9 Perhaps this is because Appellants
    cannot do so. According to Appellants’ own pleadings,
    Uber’s entry into the Philadelphia market, regardless of its
    legality, increased the number of vehicles-for-hire available
    to consumers and product differentiation in the market,
    thereby increasing competition.
    The facts of Brunswick illustrate this point. There, a
    bowling equipment manufacturer acquired several failing
    bowling alleys that had defaulted on their equipment
    
    payments. 429 U.S. at 479
    –80. Three active bowling alleys
    brought an antitrust claim against the manufacturer, arguing
    that if the alleys had been allowed to fail, former patrons
    would have frequented plaintiffs’ alleys, increasing plaintiffs’
    profits and market share. 
    Id. at 481.
    The Supreme Court held that even if the acquisition
    was unlawful because it provided the manufacturer with
    monopoly power, the plaintiffs failed to prove that there were
    anticompetitive effects of that acquisition in order to establish
    an antitrust injury. 
    Id. at 487–88.
    Plaintiffs sought to recover
    lost profits from bolstered competition—the manufacturer’s
    keeping the defaulting alleys in business. 
    Id. The presence
    of
    more bowling alleys resulted in more competition, and thus
    the Supreme Court held that plaintiffs had not sustained an
    antitrust injury. 
    Id. at 489.10
    9
    Appellants allege the potential detriment to consumers in the
    event that medallion taxicabs are driven out of the market,
    entirely. See, e.g., SAC ¶ 62. Yet they fail to aver any facts
    suggesting that this is an imminent, realistic possibility.
    10
    See also Areeda & Hovenkamp, ¶ 337 (“At its most
    fundamental level, the antitrust injury requirement precludes
    22
    Similarly here, Appellants urge the application of
    antitrust laws for the express opposite purpose of antitrust
    laws: to compensate for their loss of profits due to increased
    competition from Uber. However, harm to Appellants’
    business does not equal harm to competition. “Conduct that
    merely harms competitors, . . . while not harming the
    competitive process itself, is not anticompetitive.” 
    Broadcom, 501 F.3d at 308
    . Were we to award Appellants antitrust
    damages to compensate for their financial injuries, we would
    condemn vigorous competition, rather than encourage it. See
    Travelers Ins. Co. v. Blue Cross of W. Pa., 
    481 F.2d 80
    , 84
    (3d Cir. 1973).
    Without demonstrating a harmful effect on price, such
    as predatory or monopoly pricing, Appellants instead argue
    that Uber’s ability to operate at a lower cost caused
    Appellants economic harm and caused Appellants to lose
    their market share. But Appellants never argue that the lower
    cost—evidence of increased competition—failed to result in
    lower prices for consumers. “A plaintiff who wants . . . less
    competition or higher prices, that would injure consumers,
    does not suffer antitrust injury.” U.S. Gypsum Co. v. Ind. Gas
    Co., 
    350 F.3d 623
    , 627 (7th Cir. 2003).
    Nor do Appellants aver a negative effect on the
    availability of taxicab services. Appellants themselves admit
    that Uber’s 1700 vehicles took over 700,000 riders on more
    than one million trips in its first two years in Philadelphia,
    while the number of medallion cabs allegedly decreased by at
    any recovery for losses resulting from competition, even
    though [in Brunswick] such competition was actually caused
    by conduct violating the antitrust laws.”).
    23
    least 15 percent, or roughly 240 vehicles, from its peak of
    1610. Thus, the SAC alleges an increase in the availability of
    vehicles-for-hire for Philadelphia passengers.
    Appellants also insist that Uber’s alleged illegal
    presence in Philadelphia caused an antitrust violation.11 They
    attempt to circumvent the antitrust injury requirement by
    focusing on how Uber’s purportedly illegal operation enabled
    it to cut costs and increase its market share. But again, the
    Supreme Court has squarely rejected illegal conduct as a basis
    for antitrust injury. A competitor’s illegal presence in a
    market is not a per se antitrust violation, and any resulting
    injury is alone insufficient for a private plaintiff to state an
    antitrust injury. Atl. 
    Richfield, 495 U.S. at 334
    (quoting
    
    Brunswick, 429 U.S. at 489
    ).
    Finally, Appellants do not cite any case in support of
    the contention that Uber’s violation of state regulations, even
    if that gave Uber a competitive advantage, renders its
    operation in violation of antitrust laws. Even if we were to
    find Uber’s operation in Philadelphia unlawful in its first two
    years, we would do so under PPA regulations, and not under
    antitrust laws. Ultimately, Uber’s presence in the market, as
    alleged, created more competition for medallion taxicabs, not
    less, and thus Uber’s so-called “predation”—operating
    without medallions or certificates of public convenience—
    does not give rise to an antitrust injury.
    11
    “The antitrust injury in this case is the anticompetitive
    effect made possible by the violation of the laws and
    regulations in place at the time.” SAC ¶ 75.
    24
    In sum, we affirm the dismissal of the SAC for the
    additional reason that it fails to assert an antitrust injury.
    IV. Associational Standing
    To have associational standing, the PTA must meet
    three requirements: “(1) the organization’s members must
    have standing to sue on their own; (2) the interests the
    organization seeks to protect are germane to its purpose; and
    (3) neither the claim asserted nor the relief requested requires
    individual participation by its members.” Blunt v. Lower
    Merion Sch. Dist., 
    767 F.3d 247
    , 279 (3d Cir. 2014) (quoting
    Pa. Prison Soc. v. Cortes, 
    508 F.3d 156
    , 163 n.10 (3d Cir.
    2007)).
    The District Court concluded that the PTA failed the
    first requirement of associational standing that the Supreme
    Court articulated in Hunt v. Washington State Apple
    Advertising Commission, 
    432 U.S. 333
    , 343 (1977), because
    the Individual Plaintiffs lack standing to sue on their own in
    light of their failure to aver an antitrust injury.
    However, as we discussed in Section III, supra, Article
    III standing is a constitutional requirement, separate from
    antitrust standing, and Article III standing could be satisfied if
    a plaintiff presents a “case or controversy.” United Food &
    Commercial Workers Union Local 751 v. Brown Grp., Inc.,
    
    517 U.S. 544
    , 554–55 (1996).
    Here, the Individual Plaintiffs do have Article III
    standing by virtue of their alleged competitive injury in the
    taxicab market, such that the PTA satisfies the first
    requirement, and could plausibly meet the other two
    requirements, for associational standing. However, even if the
    25
    PTA has associational standing, they do not have antitrust
    standing in order to maintain an antitrust cause of action.
    V. Conclusion
    Appellants may have been better off, financially, if
    Uber had not entered the Philadelphia taxicab market.
    However, Appellants have no right to exclude competitors
    from the taxicab market, even if those new entrants failed to
    obtain medallions or certificates of public convenience. See
    Ill. Transp. Trade Ass’n v. City of Chicago, 
    839 F.3d 594
    , 597
    (7th Cir. 2016) (Posner, J.), cert. denied sub nom. Ill. Transp.
    Trade Ass’n v. City of Chicago, Ill., 
    137 S. Ct. 1829
    (2017).
    If medallion taxicabs could prevent TNCs from
    entering the Philadelphia market, and if incumbents could
    prevent new entrants or new technologies from competing
    because they fear loss of profits, then “economic progress
    might grind to a halt.” 
    Id. at 596–97.
    “Instead of taxis we
    might have horse and buggies; instead of the telephone, the
    telegraph; instead of computers, slide rules.” 
    Id. at 597.
    Absent any allegations of anticompetitive conduct,
    Appellants fail to allege any of the elements for a claim for
    attempted monopolization under Section 2 of the Sherman
    Act and fail to allege antitrust standing.
    For the foregoing reasons, the judgment of the District
    Court is AFFIRMED.
    26