S.C. Johnson & Son, Inc. v. Dowbrands, Inc. ( 2004 )


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  •                                                                                                                            Opinions of the United
    2004 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    9-30-2004
    SC Johnson & Son Inc v. DowBrands Inc
    Precedential or Non-Precedential: Non-Precedential
    Docket No. 03-2572
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    NOT PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 03-2572
    S.C. JOHNSON & SON, INC.
    v.
    DOWBRANDS INC.; DOW BRANDS L.P.;
    DOW CHEMICAL COMPANY,
    Appellants
    On Appeal from the United States District Court
    for the District of Delaware
    (Civil Action No. 00-CV-0444)
    District Judge: Hon. Joseph J. Farnan, Jr.
    Argued: June 23, 2004
    Before: NYGAARD, McKEE, and CHERTOFF, Circuit Judges.
    (Opinion Filed: September 30, 2004)
    1
    MICHELE L. ODORIZZI, ESQ. (Argued)
    Mayer, Brown, Rowe & Maw
    190 South LaSalle Street
    Chicago, IL 60603
    KENNETH J. NACHBAR, ESQ.
    Morris, Nichols, Arsht & Tunnell
    1201 North Market Street
    P.O. Box 1347
    Wilmington, DE 19899
    Attorneys for Appellants
    MAURICE J. MCSWEENEY, ESQ. (Argued)
    Foley & Lardner
    777 East Wisconsin Avenue
    Suite 3900
    Milwaukee, WI 53202
    ALLEN M. TERRELL, JR., ESQ.
    ANNE S. GAZA, ESQ.
    Richards, Layton & Finger
    One Rodney Square
    P.O. Box 551
    Wilmington, DE 19899
    Attorneys for Appellee
    OPINION OF THE COURT
    McKEE, Circuit Judge.
    Plaintiff S.C. Johnson & Son, Inc. (“SCJ”), purchased the assets of defendant
    DowBrands, Inc., pursuant to a written agreement with DowBrands, Inc., as well as co-
    2
    defendants DowBrands, L.P., and Dow Chemical Company, Inc. (collectively referred to
    as “Defendants”). SCJ later sued Defendants for fraud alleging that they had fraudulently
    misrepresented the distribution of Defendants’ products in Latin America. SCJ alleged
    that Defendants breached the Purchase Agreement by refusing to indemnify SCJ for costs
    incurred as a result of a patent infringement suit brought against SCJ by a third party.
    The district court found for SCJ on both of these claims. The court held that a non-
    reliance clause in the Purchase Agreement did not preclude suits for fraud, and that the
    amount of the indemnification was not subject to the $10 million deductible or “basket”
    in the Agreement. For the reasons stated below, we will reverse the district court insofar
    as it ruled in favor of SCJ on its fraud claim, but we will affirm the court’s ruling that SCJ
    is entitled to indemnification for its attorney’s fees. However, we also conclude that the
    indemnification is subject to the deductible.1
    I. Background
    Beginning at least in 1992, DowBrands, Inc., and DowBrands, L.P., (together,
    “DowBrands”) became aware of distribution problems it was having with products it was
    shipping to Latin America. DowBrands believed that goods it was earmarking for
    distribution in Latin America were being diverted to U.S. markets. In 1996, Linda
    Esposito, DowBrands’ Vice President for North and Latin America, hired Edward Francis
    to survey DowBrands’ Latin American business. Over the next year, Francis investigated
    1
    The amount of the attorney’s fees was less than the amount of the deductible.
    3
    the Latin American business and met with Jose Berdasco, DowBrands’ Sales Manager for
    Latin America, as well as Jesus Cutie, the head of one of DowBrands’ two largest
    distributors in Latin America. After Francis reported back to Esposito, DowBrands
    retained Euromonitor International, Inc., to examine the extent of its Latin American
    business. In January 1997, Euromonitor reported that it was not able to find any
    DowBrands products in a random sample of stores in Argentina, Brazil or Chile. In July
    1997, DowBrands terminated its agreement with its largest Latin American distributor
    because DowBrands was concerned that the distributor was diverting products intended
    for Latin America to the U.S.
    At the same time, Dow Chemical Company, Inc., decided to sell DowBrands’
    assets, and it prepared an offering memorandum for potential buyers that it distributed in
    July 1997. The memorandum stated that DowBrands’ Latin American sales accounted
    for $18.6 million and that its total sales were $764.2 million in 1996. DowBrands also
    projected sales of $15.7 million in Latin America for 1997. SCJ was among the
    companies that made preliminary bids for the assets of DowBrands after receiving that
    memorandum.
    After submitting its bid, SCJ began its due diligence. SCJ reviewed voluminous
    documents that Defendants placed in two “data rooms.” SCJ also interviewed
    DowBrands’ employees, and attended a presentation that DowBrands’ management
    conducted for bidders. During its due diligence, SCJ discovered that DowBrands
    4
    conducted its business in Latin America solely through third-party distributors, and that
    the company itself had no employees in Latin America. In addition, SCJ reviewed the
    Euromonitor study that discussed the penetration of DowBrands’ products in the Latin
    American market. However, DowBrands’ management never mentioned diversion during
    its presentation to bidders.
    Marc English, SCJ’s Director of Acquisitions, attended the management
    presentation. Significantly, English wrote: “diversion?” in his printed copy of the
    presentation summary next to bullet points about the Latin American distributors.
    Moreover, in his memorandum summarizing his key due diligence findings regarding
    Defendants’ international business, English wrote that: “Dow has two Latin American
    Distributors based in Miami – potential exists for water goods.” 2
    At the conclusion of its due diligence, SCJ made a final bid of $1.1 billion for
    DowBrands’ assets which, after negotiations, was increased to $1.125 billion. However,
    a few days before the Purchase Agreement was to be executed, Defendants sent SCJ
    about fifty pages of material including a copy of the July 1997 letter by which
    DowBrands had terminated its largest Latin American distributor because of concerns
    that the distributor was diverting products intended for Latin America to the U.S.
    Nevertheless, the Purchase Agreement was signed a few days later and closing was
    scheduled for January 1998.
    2
    “Water goods” is a synonym for “diverted goods.”
    5
    A few days before the closing actually occurred, Esposito and two other
    DowBrands vice-presidents were informed of the results of a diversion detection program
    that DowBrands set up in 1997. Pursuant to that program, 174 coupons had been placed
    in selected sealed cases of DowBrands’ products that were to be distributed in Latin
    America. These coupons stated that they could be redeemed for $50 by contacting
    DowBrands and identifying the store and case where the coupon had been found.
    Twenty-two of these coupons were later redeemed in the U.S. rather than Latin America,
    the intended place of distribution. After getting this information, one of DowBrands’
    other vice-presidents told Esposito and another vice-president that this confirmed
    diversion from the Latin American market. However, they agreed that the vice-president
    who would be meeting with SCJ officials prior to closing should not disclose the program
    or its results unless specifically asked. Despite concerns that had been raised at SCJ
    regarding diversion, no one from SCJ inquired about it during the subsequent pre-closing
    meeting with the DowBrands’ vice-president, and he did not volunteer any information
    about the program or its results.
    Prior to closing, SCJ put Michael Caron in charge of transitioning the international
    part of DowBrands’ business. On January 16, 1998, Caron met with Berdasco
    (DowBrands’ sales manager for Latin America), to discuss sales in Latin America. Caron
    asked Berdasco for retailers’ names, retail distribution grids, and sales data by region and
    country. Berdasco said that he could not provide the information but indicated that one of
    6
    his major distributors could. Berdasco told Caron that he would have the information
    forwarded.
    However, SCJ completed the purchase of DowBrands’ assets on January 23, 1998
    without waiting for the information from Berdasco. Thus, Caron did not have the
    information he requested from Berdasco when the deal closed. In addition, as of the date
    of the closing, DowBrands terminated another of its major Latin America distributors,
    stating that it was aware that the distributor was diverting DowBrands products in breach
    of a distribution agreement. Four days after the closing, SCJ officials again met with
    Berdasco and asked for the list of retailers who sold DowBrands products in Latin
    America. Berdasco informed them that he still did not have the list. One of the SCJ
    officials replied by asking Berdasco if “it would be safe to assume that 80-90 percent of
    the business never left Miami and never left the United States[.]” Berdasco did not
    respond verbally, but shrugged and smiled in a manner that the SCJ officials interpreted
    as affirmation.
    SCJ then had its Latin American employees conduct a survey to see whether they
    could find any DowBrands products in the stores there. After about two to three weeks,
    the employees reported that they found no DowBrands’ products in Latin America, except
    for a few in Venezuela. Moreover, in the five months following the sale, SCJ sold no
    DowBrands products in Latin America, and in the seventeen months following the sale,
    SCJ sold only about $1 million worth of DowBrands’ products there.
    7
    In the spring of 1998, Tenneco Packaging and Specialty Products, Inc., sued SCJ
    to enjoin it from selling the Slide-Loc storage bag line of products alleging that the Slide-
    Loc line infringed its patents. DowBrands had developed this line in 1997 and sold it to
    SCJ under the aforementioned Purchase Agreement. SCJ notified Defendants of the
    Tenneco suit and demanded indemnification under the Purchase Agreement. However,
    Defendants refused arguing that Tenneco’s suit was not covered by the indemnification
    clause.
    A. Relevant Terms of the Purchase Agreement
    Under the terms of the Purchase Agreement, Defendants expressly renounced all
    warranties not expressly set forth in the Agreement. In addition, the Purchase Agreement
    provided that SCJ was not buying any of DowBrands’ existing contracts with Latin
    American distributors. Section 10.10 of the Agreement provided:
    Entire Agreement. This Agreement (including the documents and instruments
    referred to in this Agreement) sets forth the entire understanding and agreement
    between the parties as to the matters covered in this Agreement and supersedes and
    replaces any prior understanding, agreement or statement of intent. Purchaser
    acknowledges that it has conducted its own independent review and analysis of the
    Business and the Transferred Assets and that it has been provided access to the
    properties, records and personnel of Sellers for this purpose. In entering into this
    Agreement, Purchaser has relied solely upon its own investigation and analysis
    and the representations and warranties set forth in this Agreement and
    acknowledges that (a) none of Sellers or any of their respective Affiliates,
    directors, officers, employees, agents, representatives or advisors makes any
    representation or warranty, either express or implied, as to the accuracy or
    completeness of (and agrees that none of such persons shall have any liability or
    responsibility to it in respect of) any of the information, including without
    limitation any projections, estimates or budgets, provided or made available to
    Purchaser or its agents or representatives, except and only to the extent expressly
    8
    provided for in this Agreement. Nothing in this section 10.10 is intended to
    preclude any remedy for fraud or limit any right of Purchaser with respect to any
    breach of or inaccuracy in any representation or warranty in this Agreement.
    R. at 248. (Emphasis added).
    The Agreement also provided for the transfer of intellectual property necessary to
    conduct DowBrands’ business and, as we have noted, it provided for indemnification for
    lawsuits arising from any breach of its terms. Section 3.15 of the Agreement discussed
    the transfer of intellectual property:
    Intellectual Property. (a) The Transferred Intellectual Property . . . includes all
    intellectual property rights necessary for or used in the conduct of the Business as
    currently conducted. . . Except for [certain exceptions], (I) Sellers are the sole and
    exclusive owners of all rights to, or have a license that is in full force and effect to,
    the Transferred Intellectual Property, . . .and (ii) there is no claim by any Person or
    any Proceeding pending or, to the knowledge of the Sellers, threatened which
    relates to the use of any of the Transferred Intellectual Property in the Business as
    currently conducted and as presently proposed to be conducted, or the validity or
    enforceability of the Transferred Intellectual Property or the rights of Sellers
    therein.
    R. at 213-14.
    Sections 9.01, 9.03 and 9.04 pertained to indemnification. Section 9.01 stated:
    Indemnification by Sellers. From and after the Closing and subject to the
    provisions of this Article IX (including the limitations set forth in Section 9.04) ,
    Sellers agree to . . . indemnify fully, . . . and defend each Purchaser Indemnified
    Party from . . . any and all claims . . . (including reasonable attorneys’ fees)
    (collectively, “Damages”) arising out of or relating to: (a) any inaccuracy or breach
    of any representation or warranty of Sellers contained in this Agreement; (b) any
    breach of any covenant or agreement. . . of Sellers contained in this Agreement . . .
    .
    R. at 237.
    9
    Similarly, Section 9.03 provided:
    Indemnification Process. . . . (a) In the event that (I) any claim . . .is instituted by
    any Person other than the parties to this Agreement or their Affiliates which could
    give rise to Damages for which an Indemnifying Party could be liable to an
    Indemnified Party under this Agreement
    . . . (such claim, demand or proceedings, a “Third Party Claim”) . . . , the
    Indemnified Party shall with reasonable promptness send to the Indemnifying
    Party a written notice specifying the nature of such claim, demand or Proceedings
    and the amount or estimated amount thereof. . . .
    (b) . . . [I]n the event of a Third Party Claim, the Indemnifying Party shall be
    entitled to control the defense of such Third Party Claim and to appoint counsel of
    the Indemnifying Party’s choice at the expense of the Indemnifying Party to
    represent the Indemnified Party . . . The Indemnifying Party shall . . . pay the
    reasonable fees and expenses of counsel retained by the Indemnified Party
    (provided that such counsel is reasonably acceptable to the Indemnifying Party) if .
    . . (iii) the claim seeks an injunction or equitable relief against the Indemnified
    Party[.]
    R. at 239-40.
    Finally, Section 9.04 provided:
    Limitations on Indemnity Payments. Other than with respect to Taxes, no claim
    for indemnification under sections 9.01(a) or Section 5.01 may be made, and no
    payment in respect thereof shall be required unless the aggregate amount of
    Damages against which the Purchaser Indemnified Parties are entitled to be
    indemnified exceeds $10 million (and then only for the amount of such excess).
    The maximum aggregate amount of Damages against which the Purchaser
    Indemnified Parties shall be entitled to be indemnified under Sections 9.01(a) and
    (b) with respect to all claims thereunder shall be $400 million.
    R. at 242.
    B. Procedural History
    SCJ eventually sued Defendants alleging that they had committed fraud by
    deceiving SCJ about the diversion of DowBrands products earmarked for distribution in
    10
    Latin America. SCJ also claimed that it was entitled to indemnification for attorney’s
    fees arising from the 1998 Tenneco patent infringement action.
    The district court granted SCJ summary judgment on its indemnification claim,
    and later awarded SCJ $7.035 million as reimbursement for SCJ’s attorney’s fees.3 It then
    held a bench trial on the fraud claim, after which it found that Defendants had made
    fraudulent misrepresentations to SCJ about DowBrands’ Latin American business, and it
    awarded SCJ $21.948 million in damages. That represented the difference between the
    true value of the Latin American business and the price SCJ paid for it. 4 This appeal
    followed.5
    II. Discussion
    Defendants raise four arguments on appeal. They argue that the district court erred
    in concluding that Section 10.10 of the Agreement does not bar SCJ’s fraud claim.
    Assuming that Section 10.10 does not bar the fraud claim, Defendants argue that the
    fraud claim is not meritorious because SCJ did not justifiably rely on their representations
    3
    The court also held that the amount of indemnification SCJ was entitled to was
    not subject to the $10 million deductible.
    4
    Defendants requested that the court offset these damages by the alleged increase
    in the value of the North American business that was masked by the diversion, but the
    court refused.
    5
    We have jurisdiction over the district court’s rulings in this case pursuant to 
    28 U.S.C. § 1291
     because the court properly exercised its jurisdiction to hear this case under
    
    28 U.S.C. § 1332
     and has issued a final judgment. On appeal, we are asked to examine
    only legal issues, over which we exercise de novo review. Henglein v. Colt Indus.
    Operating Corp., 
    260 F.3d 201
    , 208 (3d Cir. 2001).
    11
    about Latin American sales. Defendants also argue that the district court improperly
    calculated damages relating to the fraud claim because the court failed to offset the
    decreased value of the Latin American business by the resulting increase in value of the
    U.S. business that would have been masked by any diversion. Finally, Defendants argue
    that the court erred in holding that it was contractually obligated to indemnify SCJ for the
    costs of defending the Tenneco patent infringement action. Alternatively, Defendants
    claim that, even they were obligated to indemnify SCJ, the amount of the indemnification
    should have been reduced pursuant to the $10 million “basket” contained in the
    indemnification clause.6 We review these arguments seriatim.
    A. Is SCJ’s Fraud Claim Barred Under the Purchase Agreement.
    Defendants argue that the broad disclaimer contained in Section 10.10 of the
    Purchase Agreement prevented SCJ from bringing a fraud claim. That disclaimer clearly
    provided that SCJ was not relying upon Defendants’ disclosures, but was relying on its
    own investigation instead. However, the district court rejected that position based upon
    the court’s interpretation of the last sentence of the section. As set forth above, that
    provision states: “Nothing in this Section 10.10 is intended to preclude any remedy for
    fraud or limit any right of Purchaser with respect to any breach of, or inaccuracy in, any
    representation or warranty in this Agreement.” The court also refused to accept the non-
    6
    Since the amount of the attorney’s fees did not exceed the amount of the
    deductible, Defendants would owe nothing if correct.
    12
    reliance provision based upon its conclusion that provisions such as Section 10.10 do not
    bar fraud claims as a matter of Delaware law under Norton v. Poplos, 
    443 A.2d 1
     (Del.
    1982). R. at 36-37.
    Norton is a 22-year-old Delaware Supreme Court case that appears to categorically
    hold that non-reliance provisions in contracts will not bar subsequent actions for fraud.
    
    443 A.2d at 6
    . However, any attempt to apply Norton is complicated by a line of later
    cases decided by the Delaware Chancery Court allowing sophisticated parties to waive
    their right to bring fraud claims when a freely negotiated contract states their intention to
    do so. See H-M Wexford, L.L.C., v. Encorp, Inc., 
    832 A.2d 129
    , 142-43 (Del. Ch. 2003);
    Great Lakes Chemical Corp. v. Pharmacia Corp., 
    788 A.2d 544
    , 556 (Del. Ch. 2001). 7
    After concluding that SCJ could maintain a fraud action under Delaware law
    despite the language of Section 10.10, the district court proceeded to determine whether
    the record supported SCJ’s purported reliance on representations regarding the size of
    DowBrands’ Latin American business. See Stephenson v. Capano Dev. Co., Inc., 
    462 A.2d 1069
    , 1074 (Del. 1983). In concluding that the record supported SCJ’s claim and
    that SCJ had carried its burden, the district court focused on the thoroughness of SCJ’s
    7
    See also Kronenberg v. Katz, 
    2004 WL 1152282
     at *19-20 (Del. Ch. May 19,
    2004) (unpublished opinion); St. James Recreation, LLC v. Rieger Opportunity Partners,
    LLC, 
    2003 WL 22659875
     at *3 (Del. Ch. Nov. 5, 2003) (same); Progressive International
    Corp. v. E.I. DuPont De Nemours & Co., 
    2002 WL 1558382
     at *1, *7 (Del. Ch. Jul. 9,
    2002) (same). In their briefs and at oral argument, the parties focused on the extent to
    which the prohibition in Norton is still viable despite this contrary authority.
    13
    due diligence. The court explained:
    First, the Court notes that under Delaware law “the purchaser of a business is
    under no duty to investigate the accuracy of representations made by the seller
    concerning its profitability and operational affairs, even when there is an
    opportunity to do so.” Craft v. Bariglio, 
    1984 WL 8207
     at *10 (Del. Ch. Mar. 1,
    1984). Additionally, under Delaware law, a buyer’s independent review or
    investigation will not preclude reliance on the seller’s representations unless the
    investigation was so thorough and complete as to be “of such a character as to
    fully acquaint him with the essential facts.” Omar Oil & Gas v. MacKenzie Oil
    Co., 
    138 A. 392
    , 397 (Del. 1926). Also, “if only a partial investigation is made,
    under proper circumstances, a party may rely on another’s representation to his
    detriment particularly where the other person has superior knowledge.” Lock v.
    Schreppler, 
    426 A.2d 856
    , 861-62 (Del. Super. Ct. 1981) [].
    R. at 109.
    The district court concluded that “SCJ had no affirmative duty to investigate
    diversion in Latin America” and that SCJ reasonably and justifiably concluded that SCJ’s
    pre-sale survey finding no DowBrands’ products on the shelves in Latin America did not
    amount to a full investigation. The court therefore reasoned that, under Omar Oil and
    Gas, SCJ was entitled to rely on Defendants’ other representations concerning sales to
    Latin America because Defendants had superior knowledge of the Latin American
    business. R. at 109-10. The court also focused on the fact that the Euromonitor study
    finding no products on the shelves of Latin American stores was “noncopyable” and “part
    of a document that was more than one hundred pages[,]” implying that SCJ could not
    reasonably have been expected to ferret-out that information. 
    Id.
    Defendants contend that, even if SCJ can avoid the non-reliance language in
    Section 10.10, it knew enough about the problem of diversion to preclude any reasonable
    14
    reliance on Sellers’ disclosures given the language of the Purchase Agreement. We
    agree.
    Under certain circumstances, buyers can rely on the representations of sellers
    without incurring a duty to investigate. For example, in Craft, the Delaware Supreme
    Court stated:
    Where a representation is made of a fact (as distinguished
    from an expression of opinion), and relates to a matter as to
    which the parties have not equal means of information, but
    is peculiarly within the knowledge of the person making the
    representation, the person receiving and acting upon it in the
    making of a contract has an absolute right to rely on the
    truthfulness of the representation, and is not required to seek
    means of information to determine its falsity, although such
    means are available. Under this rule, representations may be
    fully relied on without investigation, and are legally
    equivalent to a warranty of the matter referred to, when
    made by the seller of a business concerning the profits
    which he has received from it in the past . . . .
    
    Id.
     at *8-*9 (quoting Black, On Rescission And Cancellation (2d ed.) § 118).
    Thus, Omar Oil & Gas held that buyers were entitled to rely on a seller’s material
    representations. 
    138 A. 392
    , 397 (Del. 1926). The situation here is very different. SCJ
    specifically agreed to rely only upon its own due diligence rather than relying upon any
    information it received from Defendants. Moreover, during its due diligence, SCJ was
    alerted to the likelihood of diversion. Given SCJ’s contract, the fact that Defendants knew
    about the diversion of products earmarked for Latin America and chose not to volunteer
    the information to SCJ despite multiple opportunities to do so is far less relevant to our
    15
    fraud analysis than might otherwise have been the case. This is true regardless of the
    current viability of Norton.
    Although SCJ complains that critical information such as the Euromonitor Study
    was buried amongst the voluminous documents in a “data room,” SCJ actually found that
    study, reviewed it, and specifically noted the very problem of diversion it now claims
    Defendants hid from it. Defendants also gave SCJ direct access to DowBrands’ sales
    manager for Latin America. SCJ asked him (Berdasco) the right questions. Those
    questions were clearly focused on SCJ’s concern about the likelihood of diversion from
    Latin American markets. However, as noted above, SCJ was content to proceed to
    closing without waiting for answers. SCJ proceeded to closing even though it knew that
    Defendants were not warranting anything about DowBrands’ Latin American distribution
    and that SCJ had agreed to rely only upon its own due diligence.8
    Moreover, SCJ knew from the Euromonitor study that no DowBrands’ products
    had been found in a survey of stores in Argentina, Brazil or Chile. It is, of course, true
    that Defendants withheld relevant information from DowBrands’ coupon seeding
    program just as SCJ argues. However, the coupon program, had it been disclosed, would
    simply have confirmed SCJ’s suspicions from such sources as the Euromonitor study.
    8
    We have already explained that SCJ’s notes and communications establish that
    key people conducting due diligence, including Director of Acquisitions (Marc English)
    and its Director of Transitioning (Michael Caron), both suspected diversion of products
    meant for Latin America was occurring.
    16
    This all occurred against the backdrop of SCJ’s agreement to conduct “its own
    independent review and analysis of the [DowBrands’] Business and the Transferred
    Assets[.]” SCJ also agreed that it was “[relying] solely upon its own investigation and
    analysis and the representations and warranties set forth in [the Purchase] Agreement.” R.
    248.
    SCJ is now asking us to redraft its Purchase Agreement with Defendants and allow
    it to rely on Defendants’ allegedly incomplete and/or misleading disclosures. However,
    we can not ignore the express language of the Purchase Agreement, and we will not
    redraft it by allowing SCJ to rely upon Defendants’ disclosures or to insist that its reliance
    was reasonble despite the language of Section 10.10. The Purchase Agreement makes no
    mention of DowBrands’ Latin America sales and certainly gave SCJ no warranty
    regarding those sales. In addition, the same provision of the Agreement, Section 10.10,
    contains an integration clause whereby SCJ agreed that the written terms of the
    “[Purchase] Agreement . . . sets forth the entire understanding and agreement between the
    parties.” 
    Id.
    SCJ attempts to pry itself lose from its contract by focusing on the fact that the
    Purchase Agreement also provided that SCJ could maintain an action for fraud. As we
    noted earlier, the district court relied upon the final sentence of Section 10.10 which
    provides that:”Nothing in this section 10.10 is intended to preclude any remedy for fraud
    or limit any right of Purchaser with respect to any breach of or inaccuracy in any
    17
    representation or warranty in this Agreement.” R. at 248. SCJ argues that even if the non-
    reliance language is valid under Delaware law, its action for fraud survives under that
    sentence.
    However, even if we were to conclude that the non-reliance provision of Section
    10.10 can not be enforced as a matter of law under Norton, or that SCJ’s fraud claim is
    prserved by the last sentence of Section 10.10, SCJ would still have to prove that
    disregarding its own suspicions about diversion and proceeding to closing without
    additional information was reasonable in order to prevail on its fraud claim.9 SCJ knew,
    or certainly should have known, of the diversion that was occurring in the Latin American
    market. Its reliance on disclosures from Defendants was therefore clearly unreasonable
    given its contractual undertaking. To paraphrase the decision in Great Lakes, if we were
    to allow
    [SCJ] to disregard the clear terms of its disclaimers [by
    arguing its reliance on Defendants’ disclosures was
    9
    The reasonableness of SCJ’s claimed reliance must be assessed in context with
    the non-reliance clause unless SCJ can establish fraud in the inducement. However, SCJ
    must also clear the “reasonableness hurdle” to prevail under that theory.
    "To establish fraud in the inducement, and thereby be relieved
    of the effect of the [Asset Purchase Agreement], [buyer is]
    required to establish the elements of common law deceit,
    which include 'misrepresentation of a material fact, made to
    induce action, and reasonable reliance on the false statement
    to the detriment of the person relying.
    Gloucester Holding Corp., v. U.S. Tape and Sticky Products, LLC (Chancery, 2003)
    (internal quotation marks omitted.
    18
    reasonable] and to assert its claims of fraud, the carefully
    negotiated and crafted Purchase Agreement between the
    parties would . . . not be worth the paper it is written on. To
    allow [SCJ] to assert [that it acted reasonably given the
    Purchase Agreement] . . . would defeat the reasonable
    commercial expectations of the contracting parties and
    eviserate the utility of written contractual agreements.
    
    Id. at 556
    .10 Accordingly, the district court erred in entering judgment for SCJ on its
    fraud claims against Defendants.
    B. Indemnification.
    Defendants’ final argument is that the district court incorrectly found that SCJ was
    entitled to indemnification under Section 9.03 of the Purchase Agreement for costs
    incurred defending against Tenneco’s patent infringement suit. Defendants argue that
    Section 9.03 merely explains the indemnification process, while the language in Section
    9.01(a) of the Agreement provides for SCJ’s actual right of indemnification. See
    Appellants’ Br. at 53. As Defendants correctly explain, the district court held that
    Defendants’ liability to indemnify SCJ for attorney’s fees did not depend on the merits of
    that suit or its outcome. Rather, “the court held that the word ‘could’ as used in Section
    9.03(a) suggests both the possibility of recovery and the possibility of an indemnity
    10
    Moreover, given SCJ’s willingness to go to closing without getting either
    answers to questions it asked about diversion, or written warranties that would have
    removed DowBrands’ Latin American distribution from the umbrella of the disclaimer in
    Section 10.10, it is exceedingly difficult to conclude that that portion of DowBrands’
    business was actually material to SCJ’s decision to purchase DowBrands’ assets.
    19
    obligation under the Agreement.” Appellants’ Br. at 55 (emphasis in original). We agree
    with the district court’s reading of the scope of Defendants’ obligation to indemnify SCJ
    under the Purchase Agreement though our analysis differs somewhat. However, we
    disagree with the district court’s conclusion that the amount of the indemnification is not
    reduced by the $10 million deductible contained in Section 9.04 (“Limitations on
    Indemnity Payments”).
    In Section 3.15, Defendants represented that they were transferring “all of the
    intellectual property rights necessary for or used in the conduct of the Business as
    currently conducted.” Section 9.03 does establish the “process” for indemnification. It
    also states the procedure whereby Defendants will defend SCJ pursuant to the former’s
    obligation to indemnify SCJ as long as the latter satisfies certain conditions such as
    prompt notice of the third party claim. Pursuant to Section 9.01 Defendants agreed to
    “pay and to indemnify fully, . . . and defend [SCJ] . . . against any and all claims . . .
    (including reasonable attorney’s fees) . . . arising out of or relating to: (a) any . . . breach
    of any representation or warranty of [Defendants] contained in [the Purchase]
    Agreement.” This required Defendants to indemnify SCJ for attorney’s fees arising from
    the Tenneco litigation because it represented, in section 3.15, that it was transferring all
    necessary intellectual property rights and that it was the “sole and exclusive owner” of
    those rights. However, that obligation was subject to the deductible contained in Section
    9.04.
    20
    Section 9.01 expressly subjects Defendants’ obligation to indemnify to the $10
    million deductible contained in Section 9.04. As noted above, Section 9.04 provides:
    “Other than with respect to Taxes, no claim for indemnification under Sections 9.01(a) or
    Section 5.01 may be made . . [or] required unless the aggregate amount of Damages . . .
    exceeds $10 million (and only for the amount of such excess).” The district court refused
    to apply that deductible because it concluded that “SCJ’s claim for attorneys’s fees . . . in
    the Tenneco Litigation does not arise under Section 9.01(a) or Section 5.01. Instead,
    [Defendants] breach of Section 9.03 of the Agreement gives SCJ a claim for
    indemnification under 9.01(b), for ‘any breach of any covenant . . . of Sellers contained in
    this Agreement.’” We can not agree with the district court’s reading of the Purchase
    Agreement.
    The court’s reliance on Section 9.03 essentially converts the procedural provision
    of Section 9.03 into a substantive provision equivalent to that found in Section 9.01.
    Section 9.03, however, simply sets forth the procedural process for SCJ’s use when
    indemnification is warranted by Section 9.01; it does not provide an alternative basis for
    indemnification. By relying on Section 9.03, the district court incorrectly concluded that
    the “basket” provision of Section 9.04 did not apply to the Tenneco Litigation because
    Section 9.04 is not referenced in Section 9.03. The provision of 9.04, though, is explicitly
    incorporated into the substantive provision of Section 9.01 which provides that
    Defendants will indemnify SCJ for “damages” where SCJ is sued by a Third Party and the
    21
    suit arose “out of [or related to] any breach of any covenant or . . . representation” in the
    Purchase Agreement with SCJ. Because Tenneco’s suit alleged that SCJ’s use of the
    assets acquired from Defendants violated Tenneco’s intellectual property rights, it
    constituted a potential breach of the warranties contained in Section 3.15 of the
    Agreement. Accordingly, Defendants’ obligation to indemnify SCJ arose under Section
    9.01 and was subject to the $10 million dollar deductible of Section 9.04 referenced
    therein. We therefore hold that the amount of “Damages” Defendants owe SCJ in the
    form of indemnified attorney’s fees must be reduced by $10 million dollars. Therefore,
    Defendants would only owe the amount that exceeds that $10 million deductible. As we
    noted at the outset, SCJ’s attorney’s fees were less than that deductible. Accordingly,
    Defendants do not owe SCJ anything pursuant to their obligation to pay those fees.
    IV.
    For all of the above reasons, we will reverse the district court’s order dismissing
    SCJ’s fraud claim, and refusing to apply the $10 million deductible. We will affirm the
    court’s determination that Defendants must indemnify SCJ’s attorney’s fees incurred in
    defending against Tenneco’s patent infringement claim.
    22