Farrar & Farrar Dairy, Inc v. Miller-St. Nazianz, Inc , 477 F. App'x 981 ( 2012 )


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  •                                UNPUBLISHED
    UNITED STATES COURT OF APPEALS
    FOR THE FOURTH CIRCUIT
    No. 11-1427
    FARRAR & FARRAR FARMS,
    Appellant,
    FARRAR & FARRAR DAIRY, INCORPORATED, on behalf of itself and
    all others similarly situated,
    Plaintiff – Appellant,
    v.
    MILLER—ST.NAZIANZ, INCORPORATED,
    Defendant – Appellee
    and
    HYPLAST   NV;    KLERK’S      PLASTIC   PRODUCTS   MANUFACTURING,
    INCORPORATED,
    Defendants.
    Appeal from the United States District Court for the Eastern
    District of North Carolina, at Raleigh. James C. Dever, III,
    Chief District Judge. (5:06-cv-00160-D)
    Argued:   March 22, 2012                     Decided:   April 27, 2012
    Before Sandra Day O’CONNOR, Associate Justice (Retired), Supreme
    Court of the United States, sitting by designation, TRAXLER,
    Chief Judge, and HAMILTON, Senior Circuit Judge.
    Affirmed by unpublished per curiam opinion.
    ARGUED: Scott Crissman Harris, WHITFIELD, BRYSON & MASON, LLP,
    Raleigh, North Carolina, for Appellants.    Ross Alan Anderson,
    WHYTE   HIRSCHBOECK  DUDEK   S.C.,  Milwaukee,  Wisconsin,  for
    Appellee.   ON BRIEF: Daniel K. Bryson, LEWIS & ROBERTS, PLLC,
    Raleigh, North Carolina, for Appellants.    R. Thompson Wright,
    HILL, EVANS, DUNCAN, JORDAN & BEATTY, Greensboro, North
    Carolina; Karen L. Tidwall, WHYTE HIRSCHBOECK DUDEK S.C.,
    Milwaukee, Wisconsin, for Appellee.
    Unpublished opinions are not binding precedent in this circuit.
    2
    PER CURIAM:
    Farrar   &      Farrar          Dairy,   Inc.,     and   Farrar   &   Farrar    Farms
    (collectively “Farrar”) appeal a district court order granting
    summary judgment against them in their products liability action
    against Miller-St. Nazianz, Incorporated (“Miller”).                            Finding no
    reversible error, we affirm.
    I.
    Farrar      &        Farrar       Dairy,        Inc.,    is   a   North      Carolina
    corporation that owns and operates a small dairy farm.                            Farrar &
    Farrar   Farms       is    a    North    Carolina       partnership      that    owns   the
    farm’s land and livestock.                    Miller is a Wisconsin corporation
    that sells farm equipment and products.
    In late 2004, Miller purchased the operating assets and
    inventory of Ag-Bag International, Inc. (“Ag-Bag”), a company
    that sold agricultural silage                    bags under the        name “Ag-Bag.” 1
    After    purchasing            the     assets,       Miller    decided     to     continue
    distributing silage bags under the “Ag-Bag” brand name.                             At the
    1
    Silage is green forage or fodder that has been chopped
    and compacted into an anaerobic container such as a bunker or
    fixed silo.    Silage storage bags are designed to provide an
    alternative method of protecting such farm feed from spoilage.
    While inside the bag, silage undergoes an acid fermentation
    process that prevents it from spoiling.       A bagging machine
    mechanically inserts the silage into the silage bag.    The bags
    can be as long as 300 feet and up to 14 feet wide.
    3
    time     of     the     asset     purchase,     Ag-Bag    had     a   contractual
    relationship with Up North Plastics, Inc. (“Up North”), which
    manufactured          the     Ag-Bag    bags.       Miller      terminated    that
    relationship, however, and found another manufacturer, Hyplast
    NV (“Hyplast”).            Because Miller did not receive Ag-Bag’s plastic
    formula       when    it    purchased    Ag-Bag’s   assets,     Miller   provided
    Hyplast with a bag that Up North had manufactured, and Hyplast
    reverse-engineered a new formula.
    Farrar purchased twelve 10-foot X 250-foot Ag-Bag silage
    bags from an authorized dealer on April 18, 2005, and fourteen
    more bags of varying size on August 15 of the same year.                      Some
    of these 26 bags had been manufactured by Up North, and others
    by Hyplast.
    The warranty accompanying Farrar’s Ag-Bags stated in part:
    Ag-Bag® . . . guarantees our “Bonded”[] silage
    bags to be free of defects in workmanship and
    materials. If a properly packed bag should fail from
    a defect during normal useful life, Ag-Bag® will
    replace the bag without charge.    If the feed in the
    damaged bag requires rebagging[,] Ag-Bag® will replace
    the bag with two bags.
    J.A. 1304.       Additionally, each Ag-Bag box contained a document
    titled    “Flat-Folded          Bag     Installation     Instructions,”      which
    included the following language:
    All recommendations or suggestions of use are made
    without guarantee, since conditions of use are beyond
    our control[.] Ag-Bag . . . maintains no obligations
    or liabilities for consequential damages arising out
    of, or in connection with[,] use of this product,
    4
    including but not limited to inconvenience, loss of
    profit, commercial use, food loss of any type, or
    costs o[f] removal, installation or reinstallation.
    J.A. 239.
    Shortly after purchasing the bags in April 2005, Farrar
    notified     Miller    that     several       of    the     bags     had     split.
    Accordingly,     Miller      contacted       Arthur      Schuette,     a     Miller
    representative who lived near Farrar, to investigate.                      Schuette
    visited the Farrar farm soon after and visually inspected the
    split bags.     He noticed some stretching that he knew, more times
    than not, was the result of the bags being overpacked.                     However,
    he also learned that the type of crop that had been packed was
    rye silage, which, in his experience, tended to “cause more bag
    stretching than a lot of other crops.”                   J.A. 1028.        For that
    reason, Schuette “decided to give . . . Farrar the benefit of
    the doubt” and submit a warranty claim to Miller on his behalf
    with the recommendation that Farrar receive replacement bags.
    J.A.   1028.     Miller      then   processed      the    warranty    claims    and
    provided Farrar with replacement bags.                    At least one of the
    replacement    bags   also     split.        The   record    does    not    reflect
    whether another replacement bag or bags were provided.
    As a result of the bags’ splitting, Farrar incurred costs
    associated     with   lost    feed,     re-bagging,       disposal    of    spoiled
    silage, acquiring new bags and techniques and new silage, and a
    5
    decrease in farm profitability due to the resources that it was
    required to expend addressing the bag failures.
    Farrar subsequently brought suit in federal district court
    against    Miller,       asserting     claims         of     negligence,      breach      of
    express warranty, breach of implied warranty of merchantability,
    unfair trade practices, and unjust enrichment.                        In response to a
    motion for summary judgment filed by Miller, Farrar abandoned
    the    latter   two   claims.        The   district          court   granted     Miller’s
    motion regarding the remaining three claims.
    II.
    Farrar    first    argues     that       the    district       court     erred    in
    granting summary judgment on its negligence claim.                          We disagree.
    We review the district court’s grant of summary judgment de
    novo, viewing the facts and the reasonable inferences therefrom
    in the light most favorable to the nonmoving party.                          See EEOC v.
    Navy    Fed.    Credit   Union,    
    424 F.3d 397
    ,    405    (4th    Cir.   2005).
    Summary    judgment      is   appropriate        when      “the     movant    shows     that
    there is no genuine dispute as to any material fact and [that]
    the movant is entitled to a judgment as a matter of law.”                               Fed.
    R. Civ. P. 56(a).             “Because we are sitting in diversity, our
    role is to apply the governing state law, or, if necessary,
    predict how the state’s highest court would rule on an unsettled
    6
    issue.”      Horace Mann Ins. Co. v. General Star Nat’l Ins. Co.,
    
    514 F.3d 327
    , 329 (4th Cir. 2008).
    Under North Carolina law, which the parties agree applies
    to    the    claims   before    us,     a   plaintiff       bringing    a   products
    liability action based on negligence must “prove (1) the product
    was defective at the time it left the control of the defendant,
    (2) the defect was the result of defendant’s negligence, and (3)
    the   defect      proximately      caused       plaintiff    damage.”       Red   Hill
    Hosiery Mill, Inc. v. MagneTek, Inc., 
    530 S.E.2d 321
    , 326 (N.C.
    Ct. App. 2000).
    Farrar sought to prove that had Miller exercised reasonable
    quality control practices with respect to the silage bags that
    it purchased from Hyplast to resell under the Ag-Bag brand, it
    would have discovered that they were defectively designed.                          In
    moving      for   summary    judgment    on      the   negligence   claim,    Miller
    maintained, as is relevant here, that Farrar failed to create a
    genuine dispute regarding whether the failed bags were defective
    or whether the defect was the result of Miller’s negligence.
    In response, Farrar pointed to evidence that Miller, aware
    that other companies had experienced problems with their silage
    bag manufacturers, had contemplated sending the Hyplast bags to
    an    independent     lab    for    analysis.          Farrar   also    pointed     to
    evidence      that    many   other    of      Miller’s      customers   experienced
    problems with their bags in the summer of 2005, and that several
    7
    Miller employees expressed concerns about the quality of the
    plastic Hyplast used to make the bags and theories regarding why
    some of the bags were failing.              Farrar further offered evidence
    of a PowerPoint presentation, apparently given by Hyplast in
    late 2005, stating an “[i]ntermediate conclusion” that bags it
    examined split due to a combination of factors including that
    the three-ply bags had a transparent middle layer, J.A. 1301, in
    contrast to Up North’s bags, which had utilized a white middle
    layer.      The presentation suggested that a white middle layer
    better reflected the sun’s rays and therefore better protected
    the bags from the effects of high temperatures.                       After this
    presentation, Hyplast informed Miller that “a certain ‘batch’”
    of the bags Hyplast had shipped to Miller appeared to have “a
    possible higher than normal failure rate” and were “possibly
    defective.”        J.A. 1979, 1713.         Miller, in turn, notified its
    territory    managers     and   dealers     of   that   information,     and    the
    territory managers notified their dealers that “if any of the
    specific lot of potentially problematic silage bags identified
    by Hyplast were in their possession, they should be returned to
    [Miller] and they would be exchanged for new silage bags.”                     J.A.
    1979.
    Farrar    maintained       that   by   producing      the    above-mentioned
    evidence,     it    had    proffered      both    direct     evidence    of     the
    defectiveness       of    the   bags   in     question      and    proven     their
    8
    defectiveness             by     showing        “(1)        [that]        the      silage      bags
    malfunctioned; (2) that the silage bags were put to ordinary
    use; (3) [the occurrence of] similar accidents involving the
    same product; and (4) [the] elimination of other possible causes
    of the accident.”               J.A. 966.        Farrar contended that the direct
    evidence          it     had    referenced       gave       rise     to       an   inference     of
    negligence          on    the     part    of    the     manufacturer. 2               It    further
    maintained that Miller had been “on notice of potential problems
    with       the    silage       bags,    and    that    a    reasonable          man   would    have
    exercised greater care in inspecting and testing” them.                                        J.A.
    972.
    On reply, as is relevant here, Miller argued that much of
    Farrar’s evidence would not be admissible at trial and therefore
    could not be considered at the summary judgment stage.                                       Miller
    further          emphasized      that    Farrar       had    not     produced         any   direct
    evidence of a product defect that would be admissible at trial
    and no direct evidence of Miller’s negligence.                                 Miller therefore
    asserted         that     Farrar   had    failed       to    create       a     genuine     dispute
    regarding          the     negligence         element       of     its    negligence         claim.
    2
    Farrar maintained that Miller, “as the apparent
    manufacturer of the silage bags, . . . had a duty to use
    reasonable care in the design and manufacture of its products.”
    J.A. 969.
    9
    Farrar       filed       a     sur-reply        in     which         it     defended        the
    admissibility of its proffered evidence.
    In granting summary judgment against Farrar on this claim,
    the district court agreed with Miller that Farrar had failed to
    create a genuine dispute regarding whether any defect in the
    bags sold to Farrar was the result of negligence on Miller’s
    part.        The     court         noted     that,     under       North         Carolina        law,
    defectiveness        of    a       product    may     be     established             by   indirect
    evidence     and     negligence        can     sometimes         be       inferred        from   the
    existence of a product defect.                       However, the court ruled that
    negligence cannot be inferred from the existence of a defect if
    the defect has been established entirely by indirect evidence.
    Determining that Farrar had not offered direct evidence (such as
    expert testimony) that the bags were defective, the court ruled
    that, in order to prove Miller’s negligence, Farrar would have
    to   present       “evidence        that    suggests       what       a    reasonable       person
    would   do    in    similar         circumstances.”              J.A.      2610-11        (internal
    quotation marks omitted).                  Concluding that “the record lacks any
    information as to quality control mechanisms that distributors
    generally      employ      for       goods     manufactured               by    an    independent
    manufacturing        company,”        J.A.     2612,       the    court         granted     summary
    judgment against Farrar on the negligence claim.
    Farrar advances several challenges to the court’s analysis,
    which we address seriatim.
    10
    Farrar           first        contends        that     the         district        court
    mischaracterized North Carolina law when it concluded that when
    a products liability plaintiff relies on indirect evidence to
    prove that the product was defective, it cannot rely solely on
    the same evidence to prove the defect was the result of the
    defendant’s negligence.                 Farrar is incorrect, however, as that
    proposition is established both by Dewitt v. Eveready Battery
    Co., 
    550 S.E.2d 511
    , 520 (N.C. Ct. App. 2001), aff’d on other
    grounds, 
    565 S.E.2d 140
    (N.C. 2002), and by Red Hill Hosiery
    Mill, 
    Inc., 530 S.E.2d at 327
    n.7.                     See also Carlton v. Goodyear
    Tire & Rubber Co., 
    413 F. Supp. 2d 583
    , 588 (M.D.N.C. 2005)
    (explaining        that     products-liability             plaintiff      “may     not   prove
    negligence         by    stacking       inference      upon    inference”).              Farrar
    insists that the principle that a products liability plaintiff
    cannot       prove       negligence         simply    by     offering       circumstantial
    evidence of a product defect is “inconsistent with the North
    Carolina Supreme Court’s statement in DeWitt that a plaintiff
    need not satisfy each of the factors explicitly stated in DeWitt
    to   prove     a     product         defect   through       circumstantial       evidence.”
    Appellants’        brief        at    24.     That    is     not    the    case,     however.
    Rather, the principle simply reflects that “[t]o prove a product
    defective is one thing,” but “to prove that the defect flowed
    from     a     failure          to     exercise       reasonable          care     is     quite
    11
    another.”      Red Hill Hosiery Mill, 
    Inc., 530 S.E.2d at 326
    n.5
    (internal quotation marks omitted).
    Farrar        alternatively         contends         that    it     presented       direct
    evidence of a design defect in Farrar’s split bags, from which
    Miller’s negligence could be reasonably inferred.                                 Relying on
    the testimony of Miller’s Rule 30(b)(6) witness, Steve Pesik,
    Farrar contends Miller tested plastic samples from each of the
    eight   silage       bags       at   issue,      and      determined,          based    on     the
    testing, that each was defective.                        See Appellants’ brief at 26
    (citing    J.A.      1869-70).           Farrar’s         characterization             misstates
    Pesik’s testimony, however.                   Pesik testified that Miller treated
    Farrar’s    warranty        claims       as    viable     losses        under    the    limited
    warranty      that     covered       defects        in    material       and     workmanship.
    Pesik   did    not     testify         that    Miller     tested        each    bag,     and    he
    certainly did not testify there was any defect in the bags’
    design.       In     any   event,       because       Farrar      did    not    rely     on    the
    existence      of     this      testimony        in      opposing        Miller’s       summary
    judgment      motion       in    the    district         court,    the     court       was     not
    required to consider it.               See Fed. R. Civ. P. 56(c)(3).
    Miller also argues that Hyplast’s PowerPoint presentation
    constituted direct evidence of the defectiveness of the bags’
    design.     However, evidence of this presentation was inadmissible
    hearsay.       See Maryland Highway Contractors Ass’n v. State of
    Md., 
    933 F.2d 1246
    , 1251 (4th Cir. 1991) (“[H]earsay evidence,
    12
    which is inadmissible at trial, cannot be considered on a motion
    for summary judgment.”).                Farrar did not identify or depose the
    author of the presentation, and no one at Hyplast was questioned
    concerning        its    contents.            Farrar      argues           conclusorily        that
    evidence     of    the       presentation      would       fall           under   the    business
    records hearsay exception, see Fed. R. Evid. 803(6), but Farrar
    fails to explain how the elements of that exception could be
    established.        In any event, while the presentation does suggest
    steps for Hyplast to take in an effort to improve the bags, it
    does not appear to conclude that any problem with the design of
    the bags rose to the level of a design defect.
    In its reply brief, Farrar contends for the first time that
    Miller’s negligence could be reasonably inferred not simply from
    evidence of the bags’ defectiveness but from direct evidence
    that   Miller      failed       to    “perform      an    adequate           investigation        or
    inspection        of     the     silage       bags       or        issue      a    recall        for
    approximately          six    months”    and     to      warn      its      customers     of     the
    problems.         Appellants’         reply    brief      at       27.       In   this    regard,
    Farrar   asserts         that    Miller       learned         of      a    problem      with     its
    Hyplast-manufactured silage bags during the weeks of May 30 and
    June 6, 2005.
    Because Farrar did not make this argument in its opening
    brief, it is waived.             See Edwards v. City of Goldsboro, 
    178 F.3d 231
    ,   241   n.6       (4th    Cir.    1999)     (claim         not       properly      raised    in
    13
    appellant’s opening brief is deemed abandoned); Cavallo v. Star
    Enter., 
    100 F.3d 1150
    , 1152 n.2 (4th Cir. 1996) (argument not
    raised in opening brief, but raised for first time in reply
    brief, is waived).      In any event, the district court rejected
    this same argument on the bases that (1) “the record lacks any
    information as to quality control mechanisms that distributors
    generally   employ    for   goods    manufactured       by   an    independent
    manufacturing   company”    and    (2)    neither    Miller’s     awareness   of
    problems other companies had experienced with their silage bag
    manufacturers   nor   the   fact    that    Miller    contemplated     sending
    Hyplast’s bags to an independent lab for testing is sufficient
    “to show whether a reasonable person, in similar circumstances
    to Miller, would have conducted such an independent lab analysis
    or adopted some other quality control measure.”              J.A. 2612.       In
    its reply brief, Farrar simply argues that the district court
    erred in concluding that Farrar failed to create a jury issue
    with this theory without addressing, or even acknowledging, the
    basis for the district court’s ruling.               See Appellants’ reply
    brief at 25-29.       Thus, Farrar’s argument is waived for this
    reason as well.      See Eriline Co. S.A. v. Johnson, 
    440 F.3d 648
    ,
    653 n.7 (4th Cir. 2006) (holding that conclusorily assigning
    error without providing supporting argument is insufficient to
    raise issue).
    14
    III.
    Farrar    next      maintains      that      the    district      court    erred       in
    granting summary judgment against it on its claims for breach of
    Miller’s express warranty and breach of an implied warranty of
    merchantability.      We disagree.
    The district court ruled that Miller owed Farrar a duty
    both under its express warranty and under an implied warranty of
    merchantability.         Under       North    Carolina’s       implied       warranty       of
    merchantability,      Farrar     could       recover        “the   difference     .     .    .
    between the value of the goods accepted and the value they would
    have had if they had been as warranted.”                      N.C. Gen. Stat. § 25-
    2-714(2).     Additionally, “[i]n a proper case any incidental and
    consequential     damages      under     .    .   .     [§ 25-2-715]     may     also       be
    recovered.”       N.C.    Gen.    Stat.       § 25-2-714(3).           North    Carolina
    statutory   law    also       permits    written        warranties      to     limit    the
    remedy    available      in    the    event       of    a    breach;    however,       when
    “circumstances cause an exclusive or limited remedy to fail of
    its essential purpose, remedy may be had as provided” in the
    absence of the warranty limitations.                        N.C. Gen. Stat. § 25-2-
    719(2).     Finally, “[c]onsequential damages may be limited or
    excluded unless the limitation or exclusion is unconscionable.”
    N.C. Gen. Stat. § 25-2-719(3).
    Miller’s express warranty provided that should an Ag-Bag
    fail from defect, it would be replaced without charge and that
    15
    should the damaged bag require the farmer to rebag the feed,
    Miller would provide two replacement bags.                            The district court
    treated      this     remedy     and    the        remedies     granted     under    North
    Carolina statutory law as consistent and therefore cumulative.
    The court concluded that since Farrar chose to remedy the breach
    by    accepting       replacement       bags,      it    was    not    entitled     to   any
    additional         remedy    under    N.C.    Gen.      Stat.   § 25-2-714.         As   for
    Miller’s exclusion of consequential damages, the district court
    noted it was valid unless it was unconscionable, which the court
    concluded it was not.                Farrar offers several challenges to the
    district court’s analysis, which we consider seriatim.
    Farrar first maintains that the district court erred in not
    recognizing         that     Miller’s    warranty        failed       of   its   essential
    purpose, and therefore that Farrar was entitled to all of the
    remedies listed in § 25-2-714, including consequential damages. 3
    A limited, exclusive remedy fails of its essential purpose when
    “unanticipated circumstances preclude the seller from providing
    the        buyer      with      the     remedy          to      which      the      parties
    agreed.”       Computer Network, Inc. v. AM Gen. Corp., 
    696 N.W.2d 3
              In this regard, Farrar claims that “Farrar never
    actually made the warranty claim under the express warranty.”
    Appellants’ brief at 33-34.     However, Farrar, when asked at
    deposition whether he ever submitted a written warranty claim,
    responded that he dealt with Schuette and “[w]hatever he had me
    do is what[] I did.” J.A. 2302.
    16
    49,     55     (Mich.         Ct.       App.   2005)       (internal        quotation          marks
    omitted); see Stutts v. Green Ford, Inc., 
    267 S.E.2d 919
    , 926
    (N.C.    Ct.      App.    1980)         (holding    that     a    warranty       fails    of     its
    essential purpose when “there is a defect which is not or cannot
    be    repaired         within       a    reasonable        period    as    required       by     the
    warranty”).            We see no basis for concluding that Farrar showed
    that it did not receive the remedy that Miller had promised.
    Miller provided replacements for the defective bags within a
    reasonable period of time, just as its warranty contemplated.
    Although at least one of the replacement bags also ended up
    splitting, Farrar offers no evidence that the replacement bag
    was not also promptly replaced.
    In    the       end,    Farrar      seems      to    suggest       that   the     warranty
    failed       of    its        essential        purpose       because       Miller        did    not
    compensate Farrar for the substantial costs it incurred “with
    purchasing new feed, the labor costs of rebagging the feed, and
    the    loss       in    milk    production          due     to    Farrar’s       inability        to
    adequately feed his livestock.”                        Appellants’ brief at 36.                   Of
    course, though, the fact that Farrar was not compensated for
    those        losses       simply           reflected         Miller’s        disclaimer           of
    consequential           damages.          It   is     to    the     effectiveness        of     that
    disclaimer that we now turn.
    Farrar argues that the disclaimer of consequential damages
    was not effective because it was “not conspicuous as required by
    17
    [N.C.    Gen.    Stat.    §]     25-2-316(2),       and     the    warranty       does   not
    mention merchantability.”              Appellants’ brief at 32.                However, as
    the district court correctly determined, Miller’s disclaimer did
    not need to meet § 25-2-316(2)’s requirements to be effective.
    That section concerns only attempts to “exclude or modify the
    implied warranty of merchantability or any part of it.”                               Here,
    what Miller limited by disclaiming consequential damages was not
    the    warranty,    but    the    remedy      for    a    breach    of    the     warranty.
    North Carolina Code section 25-2-316(4) plainly provides that
    “[r]emedies for breach of warranty can be limited in accordance
    with . . . [N.C. Gen. Stat. §§] 25-2-718 and 25-2-719.”                                  N.C.
    Gen. Stat. § 25-2-316(4) (emphasis added).                        Section 25-2-719, in
    turn, provides that “[c]onsequential damages may be limited or
    excluded unless the limitation or exclusion is unconscionable.”
    Thus, so long as the limitation is not unconscionable, it is
    valid.     See Billings v. Joseph Harris Co., 
    220 S.E.2d 361
    , 366
    (N.C. Ct. App. 1975).
    Farrar argues that the limitation is unconscionable for two
    reasons.        First,    it     contends     that       Farrar    had    no     meaningful
    choice regarding the terms of the warranty.                             In this regard,
    Farrar   contends       that   “when     a    manufacturer         is    aware    that    its
    product is inherently defective, but the buyer has ‘no notice of
    [or]    ability    to     detect’      the    problem,       there       is    perforce    a
    substantial       disparity       in    the       parties’        relative       bargaining
    18
    power.”        Appellants’ brief at 37 (quoting Carlson v. General
    Motors    Corp.,       
    883 F.2d 287
    ,     296    (4th     Cir.   1989)).         Farrar
    maintains that, at the time it purchased the bags in question,
    Miller knew that Hyplast had changed the formula for the silage
    bags, while Farrar had no way of knowing that.                                   That fact is
    certainly       not    much       help       to   Farrar,       however.         When    Farrar
    purchased bags in April 2005, Miller had no reason to believe
    that Hyplast would produce defective bags.                          And, it was shortly
    thereafter      that       several      of    the      bags   split.       Although      Miller
    learned    that       summer       of    other      customers      who     had    experienced
    problems with its bags, by that point, Farrar was certainly on
    notice    of    a     possible      problem         as   well.      Thus,    there       was   no
    substantial disparity in bargaining power between the parties,
    even regarding the August purchases.
    Farrar         also    contends         that      Miller’s    consequential-damages
    exclusion was unconscionable because, with the exclusion, the
    terms of the purchase were unreasonably favorable to Miller.                                   We
    do not agree.          Any disclaimer of a customer’s right to recover
    consequential damages as a warranty remedy can have significant
    effects,       but    in     a    transaction          between    business       entities,     a
    provision disclaiming consequential damages for commercial loss
    is not presumptively unconscionable.                          See N.C. Gen. Stat. § 25-
    2-719(3) (providing that limitation of consequential damages for
    commercial      loss       is    not    prima       facie     unconscionable);          Stan   D.
    19
    Bowles Distrib. Co. v. Pabst Brewing Co., 
    317 S.E.2d 684
    , 690
    (N.C. Ct. App. 1984) (“Courts rarely find limitation clauses in
    transactions               between               experienced                businessmen
    unconscionable.”); 
    Billings, 220 S.E.2d at 366
    .
    In its reply brief, Farrar argues for the first time that
    the     exclusion    of     consequential         damages        was     unconscionable
    because    at     least    one     of   the     replacement       bags    that    Miller
    provided ended up breaking.               Because Farrar did not make this
    argument in its initial brief, it is waived.                       See 
    Edwards, 178 F.3d at 241
    n.6; 
    Cavallo, 100 F.3d at 1152
    n.2.                          In any event,
    the consequential damages exclusion became effective when the
    bags were purchased.             Subsequent events have no bearing on the
    issue of unconscionability.               See Weaver v. Saint Joseph of the
    Pines, Inc., 
    652 S.E.2d 701
    , 712 (N.C. Ct. App. 2007) (“The
    question of unconscionability is determined as of the date the
    contract was executed.”).
    For all of these reasons, we conclude as a matter of law
    that the consequential damages exclusion was valid and that the
    court    properly    granted       summary      judgment    on    Farrar’s       warranty
    claims.
    IV.
    In   sum,     we    affirm    the    district    court’s         order     granting
    summary judgment against Farrar.
    AFFIRMED
    20