Melvin Murphy v. Capella Education Company , 589 F. App'x 646 ( 2014 )


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  •                              UNPUBLISHED
    UNITED STATES COURT OF APPEALS
    FOR THE FOURTH CIRCUIT
    No. 13-2265
    MELVIN MURPHY,
    Plaintiff – Appellant,
    v.
    CAPELLA EDUCATION COMPANY,
    Defendant - Appellee.
    Appeal from the United States District Court for the Eastern
    District of Virginia, at Alexandria.    Claude M. Hilton, Senior
    District Judge. (1:13-cv-00655-CMH-TRJ)
    Argued:   October 29, 2014                 Decided:   December 5, 2014
    Before NIEMEYER, WYNN, and THACKER, Circuit Judges.
    Affirmed by unpublished per curiam opinion.       Judge Wynn wrote a
    separate opinion concurring in the result.
    ARGUED: John Chapman Petersen, SUROVELL ISAACS PETERSEN & LEVY
    PLC, Fairfax, Virginia, for Appellant.    Brendan David O’Toole,
    WILLIAMS MULLEN, Richmond, Virginia, for Appellee.     ON BRIEF:
    Jason Frank Zellman, Stephen Patrick Pierce, SUROVELL ISAACS
    PETERSEN & LEVY PLC, Fairfax, Virginia, for Appellant. Todd R.
    Sorensen, CAPELLA EDUCATION COMPANY, Minneapolis, Minnesota, for
    Appellee.
    Unpublished opinions are not binding precedent in this circuit.
    PER CURIAM:
    Melvin     Murphy    (“Appellant”)         appeals    the     district
    court’s      dismissal     of     his    amended    complaint       (the    “Amended
    Complaint”), which purports to bring fraud-based claims against
    Appellee Capella Education Co. (“Capella”).                   The district court
    dismissed the Amended Complaint pursuant to Rule 9(b) of the
    Federal Rules of Civil Procedure because Appellant failed to
    allege fraud with sufficient particularity.
    The   Amended     Complaint      alleges    that     Appellant     paid
    large sums of tuition in pursuit of a Ph.D., only to fail the
    comprehensive examinations, which was a required step on the
    path to earning a Ph.D.            He does not allege with particularity
    that       anyone   at   Capella        assured    him   he   would       pass   such
    examinations, that he would complete the program in a certain
    period of time, or that statements in the published materials
    sent by Capella made any such representations.                     He also alleges
    that an unspecified number of nameless individuals shared the
    same experience, and thus Capella is essentially a “diploma mill
    without the diplomas.”            J.A. 103 (internal quotation marks and
    punctuation omitted). 1         Such allegations must meet the heightened
    1
    Citations to the “J.A.” refer to the Joint Appendix filed
    by the parties in this appeal.
    2
    pleading    standard          set      forth      in    the     Federal    Rules.         Because
    Appellant fails to meet this standard, we affirm.
    I.
    The Amended Complaint, which we are obliged to view in
    the light most favorable to Appellant, see Anand v. Ocwen Loan
    Servicing, LLC, 
    754 F.3d 195
    , 198 (4th Cir. 2014), contains the
    following allegations.
    A.
    Murphy,           a     resident        of     Fairfax     County,          Virginia,
    received a bachelor’s degree from American University and an
    M.B.A. from the University of Phoenix.                           He then sought to obtain
    a   Ph.D.   for    purposes         of      his    professional       development         in    the
    business      management            field.              Having     seen     several        online
    advertisements          for       Capella’s         doctoral       programs       in     business
    management,       Appellant            contacted          Capella     and     expressed          an
    interest.          Capella          “aggressively             responded”     to        Appellant,
    “calling and emailing him and providing him with brochures and
    other marketing materials in an effort to enroll him in its
    doctoral program.”            J.A. 104.
    In     response            to    his        inquiries,    Capella          sent     two
    publications       to     Appellant:              the    2008     University       Guide       (the
    “Guide”) and the “What Can I Do?” Brochure (the “Brochure”).
    The Guide is a 40-page color booklet that, inter alia, describes
    the   Ph.D.       program         in     Organization           and   Management         with     a
    3
    specialization       in    Leadership       (the   “Leadership     Ph.D.”).     The
    Guide includes the following description of the Leadership Ph.D.
    program:
    Enhance your ability to manage and lead in
    today’s     fast-paced,     global     business
    environment    with    the    Leadership    PhD
    specialization.     The curriculum offers a
    strong foundation in key business functions,
    along with focused leadership courses that
    allow you to carve your niche in such areas
    as      global      leadership,      leadership
    development, entrepreneurial leadership, and
    upper-echelon leadership.       You will also
    conduct and apply advanced doctoral research
    to the actual challenges facing complex,
    21st-century   organizations.      People   who
    choose    this   specialization    are    often
    pursuing faculty positions or leadership or
    consulting roles in a variety of military,
    government,     business,     and     nonprofit
    settings.
    J.A. 176.      The Guide also contains testimonials and photographs
    of individuals purporting to be Capella students.                     One of these
    purported students is Sidney Wynn, who, like Appellant, is an
    African-American veteran.             The Guide indicates that Wynn earned
    a   master’s      degree   and   was       enrolled   in   the   Organization   and
    Management Ph.D. program at Capella.                   The statement below his
    picture reads, “I chose the Capella master’s degree program as a
    way to move myself forward and provide an edge when I return to
    civilian life.”       
    Id. at 164.
    The    Brochure      is    a    four-page      brochure   stating   the
    following:
    4
    The    Leadership    specialization   prepares
    leaders for today’s fast-paced and complex
    global    enterprise    system    . .    .   .
    Executives, mid-level managers, and those in
    the initial stages of their careers are
    prepared to develop real-world answers to
    the challenges of the twenty-first century
    organization.    This specialization prepares
    doctoral leaders to lead, consult, or teach
    in the area of leadership from an informed,
    strategic    viewpoint,    creating practical
    solutions to real-world problems.
    J.A. 199.     The Brochure also lists “[c]ommon job titles” for
    graduates    of    the    Leadership     Ph.D.   program,    including      faculty
    member, dean, leadership consultant, CEO, CFO, president, and
    director.    
    Id. In addition
    to the Guide and the Brochure, Capella
    enrollment    counselors       also      confirmed   to    Appellant      that    the
    Leadership Ph.D. existed, that he “would earn that degree once
    he had fulfilled the requisite coursework,” and that “the degree
    would be useful in his chosen profession.”                J.A. 108-09.
    B.
    Based on the representations made in the Guide, in the
    Brochure,    and   by     enrollment     counselors,      Appellant     applied    to
    Capella’s Leadership Ph.D. program in late 2008 and enrolled in
    the program in 2009.          From 2009 to 2011, he performed well and
    was very involved in school activities.                   He communicated with
    his advisor and took classes on a quarterly basis.                      He attended
    three   residency        programs   or   “colloquia,”      where   he    met   other
    5
    Capella students.          J.A. 110.         Throughout the program, Appellant
    was    “in    regular     contact”     with       his    advisors      about    progress,
    course       selection,    and    difficulties           with    his   studies.        
    Id. Appellant estimates
    he emailed and called such advisors twice a
    month.        Appellant earned a GPA of 3.75, along with a $5,000
    scholarship to apply toward his tuition.                        He was even selected
    as a “Capella Ambassador,” and in that capacity he discussed the
    school’s      academic    offerings      with      new    and    potential      students.
    
    Id. After finishing
    his course work, in the fall of 2011,
    Appellant took the comprehensive examinations, or “Comps,” which
    is the last step before a Capella Ph.D. student begins to write
    his or her dissertation.               According to the Amended Complaint,
    the Comps are “purportedly . . . written exam[s] which feature[]
    multiple       essay     questions      in       which    the     doctoral      candidate
    demonstrates       knowledge      of    the       subject       matter,    as   well    as
    writing,      research,    and    critical        thinking      proficiency.”          J.A.
    111.     If a student fails the Comps on the first try, he or she
    may try again, but on the second failed attempt, the student is
    dis-enrolled.          The Comps term is treated as a course, requiring
    approximately       $4,000       in    tuition      per     term.         Students     are
    permitted to receive feedback during the process of writing the
    Comps and, in response, perform a “rewrite,” but this process
    6
    normally lengthens the Comps process, adding more to the tuition
    bill.       
    Id. at 112-13.
    Appellant’s initial attempt at passing the Comps was
    in    the    fall    of    2011.      As   the   “author     of   several    books     and
    multiple published articles,” he “expected to pass the writing
    skills portion.”            J.A. 112.       However, after submitting a draft
    for feedback, he received “arbitrary and pretextual” negative
    criticism, and thus exercised his option to perform a rewrite.
    
    Id. After completing
    the rewrite, in December 2011, Capella
    informed Appellant that he failed the Comps.                      He thus decided to
    take an intervention writing class, a remedial course that cost
    an additional $4,000.              He received an “A” in that class.
    In the summer of 2012, Appellant once again attempted
    to take the Comps, paying another $4,000 to do so.                          After being
    subject       to    “technical       and   arbitrary    criticism,”         Appellant’s
    essay was flagged for plagiarism, “apparently because he failed
    to enclose a direct quote in quotation marks.”                          J.A. 113.      The
    essay was returned to him ungraded, and he was again given the
    option of a rewrite.               He did so, and was later informed that he
    failed the Comps for a second time, meaning that he would be
    dis-enrolled.             After     Appellant     appealed        his   second    failed
    attempt, Capella informed Appellant that he could take the Comps
    a    third    time    if    he     re-enrolled    in   the    Comps      course   at   an
    additional cost of $4,000.                 At this point, Appellant had spent
    7
    over $70,000 in tuition.                 He elected not to pay the additional
    $4,000 “for what experience had shown him to be a fruitless
    endeavor.”         
    Id. at 114.
             Capella also informed him that he could
    use the coursework thus far completed to earn a master’s degree,
    but   only     if    he    paid    an    additional            $4,000   toward    a     capstone
    course.       Appellant rejected this offer because he already held a
    master’s       degree.          Appellant        never         received     a    degree    from
    Capella.
    C.
    On     April      30,     2013,        Appellant      filed       suit     against
    Capella       in    the    Circuit       Court       of    Fairfax      County,        Virginia,
    alleging violation of the Virginia Consumer Protection Act (the
    “VCPA”).       Capella removed the matter to the Eastern District of
    Virginia and soon thereafter filed a motion to dismiss pursuant
    to Rule 12(b)(6).              The district court granted the motion on July
    25, 2013, explaining that the complaint did not state a VCPA
    violation with sufficient particularity, but giving Appellant 14
    days to amend his complaint.                  On August 8, 2013, Appellant filed
    the Amended Complaint alleging (1) violation of the VCPA; (2)
    fraud; and (3) constructive fraud.
    In the Amended Complaint, Appellant claims he enrolled
    in    Capella       because       of    the     “false         advertising”       and     “false
    statements” made by Capella and its representatives.                                  J.A. 107.
    He    avers    that       he   contacted      over        50    other   Capella        students,
    8
    “[m]ost” of whom were “pursuing a [Leadership Ph.D.] degree,”
    and    “[e]ach      person”       stated       that    he        or    she    received        similar
    enrollment brochures; did not know about the Comps requirement
    or the overall low rate of passage; enrolled, took classes, and
    received       a    high    GPA     without       any       indication            or       warning    of
    deficiency; took the Comps and failed them based on “arbitrary
    and     subjective         reasons    unrelated             to     the       substance        of     the
    subject”; took remedial classes or retook the Comps and thus
    paid    more       tuition;    and    finally,             became       dis-enrolled          without
    receiving a Ph.D. after having paid at least $60,000 in tuition.
    
    Id. at 114-15.
    Appellant      also    alleges          Capella          awards         a    “miniscule
    number     of       doctoral       degrees        (less           than       10%       of     enrolled
    candidates)”        and     awards    no       degrees       at       all    in    the      Leadership
    Ph.D.     program.           J.A.     115.            He     also        avers      that       Capella
    administers the Comps in such a way as to maximize its financial
    yield (that is, by “requiring every candidate to use at least a
    ‘second’ quarter to complete the Comps”), and uses the Comps to
    “systematically dismiss doctoral candidates who have otherwise
    completed the course work.”                     
    Id. at 116;
    see also 
    id. at 117
    (The    Comps      were    used     “as    a    pretext          to    punitively           dis-enroll
    students (after they spend all their available funds).”).
    9
    Appellant categorizes Capella’s alleged falsities as
    “False Statements” and “Material Omissions.”             The alleged False
    Statements are the following:
    (1) “the existence of the Leadership Ph.D.
    degree”;
    (2) “the existence of successful graduates
    who   had  obtained the  Leadership  Ph.D.
    degree”; and
    (3) “the existence      of    satisfied   customers
    like Mr. Wynn[.]”
    
    Id. at 107.
       These     statements    were   allegedly   “repeated   and
    reiterated    by   Capella    enrollment    counselors.”      
    Id. (internal quotation
    marks omitted).          The alleged Material Omissions are
    the following:
    (1)   “[T]here   was   no   doctoral   degree
    available in the [Leadership Ph.D. program]
    and thus no ‘graduates’ of that program”;
    (2) “[S]tudents like Mr. Wynn . . . did not
    actually exist and/or were not enrolled in
    the represented programs and never made the
    statements attributed to them”;
    (3) “[A] doctoral candidate in any subject
    must pass the [Comps] in order to be
    eligible for the Ph.D. and most candidates
    fail these exams”; and
    (4) “[T]he overwhelming majority of doctoral
    ‘candidates’ (at least 90%) did not actually
    obtain   their    desired  degree   and   NO
    candidates in the Leadership Ph.D. program
    actually   obtained   that degree   in  that
    field.”
    10
    
    Id. at 108.
            Appellant also alleges that no one from Capella
    informed him that his progress was subpar, that he was unlikely
    to pass the Comps, or that he would fail to complete the program
    for any other reason.
    D.
    Capella       filed          a    motion         to   dismiss     the     Amended
    Complaint      on   August         26,   2013.          On   September      20,     2013,   the
    district court ordered the case be stricken from the docket.
    The    court    entered        a    three-page          memorandum        opinion    granting
    Capella’s      motion     on       October        4,    2013.       The    district     court
    reasoned that Appellant’s claims were not “supported with . . .
    particularity” pursuant to Rule 9(b) of the Federal Rules of
    Civil Procedure, explaining, “[Appellant] rather attributes the
    same   indefinite       statements           to    [Capella’s]      various       promotional
    materials and unidentified agents at indefinite times.”                                Murphy
    v. Capella Educ. Co., No. 1:13-cv-655, 
    2013 WL 5525688
    , at *1
    (E.D. Va. Oct. 4, 2013) (J.A. 259-60).                            Appellant timely noted
    this appeal.
    II.
    We review a district court’s dismissal of a complaint
    pursuant to Rule 12(b)(6) de novo.                           See United States ex rel.
    Oberg v. Pa. Higher Educ. Assistance Agency, 
    745 F.3d 131
    , 136
    (4th Cir. 2014).         Appellant argues that the dismissal was error
    because the Amended Complaint satisfies the pleading standards
    11
    of both Rule 8(a) 2 and Rule 9(b) of the Federal Rules of Civil
    Procedure.          We assume arguendo that the Amended Complaint is
    sufficiently        “plausible       on    its    face”    pursuant     to     Rule   8(a),
    i.e., that Appellant “plead[ed] factual content that allows the
    court to draw the reasonable inference that the defendant is
    liable for the misconduct alleged.”                  Ashcroft v. Iqbal, 
    556 U.S. 662
    , 678 (2009); see also Bell Atl. Corp. v. Twombly, 
    550 U.S. 544
    ,       555    (2007).      We    thus    proceed       to    discuss      the   Amended
    Complaint’s viability pursuant to Rule 9(b).                          See United States
    ex rel. Ahumada v. NISH, 
    756 F.3d 268
    , 280 (4th Cir. 2014)
    (Allegations          of    fraud         must     “meet        the    more     stringent
    ‘particularity’ requirement of Federal Rule of Civil Procedure
    9(b)”        in     addition        to    the     requirements         of      Rule    8). 3
    2
    Rule 8(a) provides, “A pleading that states a claim for
    relief must contain . . . a short and plain statement of the
    claim showing that the pleader is entitled to relief.” Fed. R.
    Civ. P. 8(a)(2).
    3
    Although Ahumada was a False Claims Act case, its holding
    -- that both Rule 8(a) and 9(b) hurdles must be jumped at the
    motion to dismiss stage -- applies equally to all fraud cases.
    See United States ex rel. Nathan v. Takeda Pharms. N. Am., Inc.,
    
    707 F.3d 451
    , 456 (4th Cir. 2013) (“The multiple purposes of
    Rule 9(b) . . . are as applicable in cases brought under the
    [FCA] as they are in other fraud cases.”); see also United
    States ex rel. Cafasso v. Gen. Dynamics C4 Sys., Inc., 
    637 F.3d 1047
    , 1055 (9th Cir. 2011) (“[C]laims of fraud or mistake . . .
    must, in addition to pleading with particularity, also plead
    plausible allegations.”); Am. Dental Ass’n v. Cigna Corp., 
    605 F.3d 1283
    , 1290 (11th Cir. 2010) (“[T]he Twombly plausibility
    (Continued)
    12
    III.
    Rule 9(b) provides, “In alleging fraud . . . , a party
    must   state   with    particularity       the   circumstances   constituting
    fraud . . . .        Malice, intent, knowledge, and other conditions
    of a person’s mind may be alleged generally.”                 Fed. R. Civ. P.
    9(b) (emphasis supplied).           We have explained that the purpose
    of this higher pleading standard is to “provid[e] notice to a
    defendant of its alleged misconduct, . . . prevent[] frivolous
    suits, . . . eliminat[e] fraud actions in which all the facts
    are learned after discovery, and . . . protect[] defendants from
    harm to their goodwill and reputation.”              United States ex rel.
    Nathan v. Takeda Pharm. N. Am., Inc., 
    707 F.3d 451
    , 456 (4th
    Cir. 2013) (internal quotation marks omitted).
    In order to satisfy Rule 9(b), a plaintiff must “at a
    minimum, describe the time, place, and contents of the false
    representations, as well as the identity of the person making
    the misrepresentation and what he obtained thereby.”                    
    Nathan, 707 F.3d at 456
    (internal quotation marks omitted) (emphasis
    supplied).     He or she must set forth “the who, what, when,
    where,   and   how    of   the   alleged    fraud”   before    access   to   the
    standard applies to all civil actions[.]”); United States ex
    rel. Grubbs v. Kanneganti, 
    565 F.3d 180
    , 186 (5th Cir. 2009)
    (“Rule 9(b) supplements but does not supplant Rule 8(a)’s notice
    pleading.”).
    13
    discovery    process   should    be   granted.      United    States    ex    rel.
    Wilson v. Kellogg Brown & Root, 
    525 F.3d 370
    , 379 (4th Cir.
    2008)     (internal    quotation      marks    omitted).       Against        this
    backdrop, we proceed to analyze the Amended Complaint.
    A.
    Alleged Fraud and Constructive Fraud
    Counts Two and Three of the Amended Complaint purport
    to allege Virginia common law fraud and constructive fraud.                     In
    order to succeed on such claims, a plaintiff must prove (1)
    false representation of a material fact; (2) made intentionally,
    in the case of actual fraud, or negligently, in the case of
    constructive fraud; (3) reliance on that false representation to
    plaintiff’s detriment; and (4) resulting damage.                 Caperton v.
    A.T. Massey Coal Co., Inc., 
    740 S.E.2d 1
    , 9 (Va. 2013).                  In the
    Amended     Complaint,      Appellant         asserts   that      the        false
    representation    element       is    satisfied    by   the    alleged       False
    Statements and Material Omissions. 4           Therefore, we look to each
    of these items to determine if a particularized fraud claim has
    been pleaded.
    4
    “Virginia law recognizes that an omission may constitute a
    false representation in certain circumstances.”         Weiss v.
    Cassidy Dev. Corp., No. 206766, 
    2003 WL 1563425
    at *4 (Vir. Cir.
    Ct. 2003) (citing Van Deusen v. Snead, 
    441 S.E.2d 207
    , 211 (Va.
    1994)).
    14
    1.
    False Statements
    a.
    The first alleged False Statement set forth in the
    Amended     Complaint       is    that        Capella    represented        that    the
    Leadership Ph.D. degree actually “exist[ed],” when in reality
    the program was a “sham” and Capella was a “diploma mill without
    the diplomas.”       J.A. 107, 110, 103 (internal quotation marks and
    punctuation omitted).            More specifically, Appellant claims that
    the Brochure and the Guide “consciously gave the impression that
    a Capella student could enroll, take the requisite classes and
    obtain a Ph.D. in the Leadership program.”                      
    Id. at 107.
            This
    “was a false statement” because Capella “has never awarded a
    Leadership Ph.D. in Organization and Management and it never
    will, as the program itself has been discontinued.”                    
    Id. After examining
         the       specific    allegations    underlying
    these general assertions, we conclude that Appellant has failed
    to plead “the who, what, when, where, and how of the alleged
    fraud.”      
    Wilson, 525 F.3d at 379
      (internal      quotation      marks
    omitted).    First, Appellant states broadly that Capella “had no
    track record of producing doctoral graduates,” and attempts to
    support   this      claim   by     stating      that     of   the   5,018    students
    enrolling in doctoral programs in 2008, “not a single one had
    earned a degree through 2010.”                J.A. 103.       But he does not link
    15
    the two by alleging that any doctoral student enrolling in 2008
    should have earned such a degree in two years.                    To the contrary,
    the   Amended      Complaint     shows   that      Appellant     himself     was   not
    eligible to take the Comps until two years after he enrolled,
    and one cannot write his or her dissertation and earn a degree
    until finishing the Comps.             Nor does Appellant allege that any
    agent of Capella assured him he would have a degree in two
    years.
    Second, Appellant claims, of students who enrolled in
    Capella seeking a doctorate degree in 2008 or 2009, “less than
    10% would actually receive such a degree.”                      J.A. 103; see also
    
    id. at 115
       (“Capella    awards   a    miniscule     number      of   doctoral
    degrees . . . and it awards no Ph.D. degrees in the fraudulent
    ‘Leadership Ph.D. program.’”).                But again, Appellant does not
    allege      that   students    enrolling      in   2008   and    2009   should     have
    received their degrees by the time the Amended Complaint was
    filed in August 2013.           In fact, he appears to have relied only
    on his own vague investigative work.                  See 
    id. at 115
    n.3 (“In
    his investigation, Mr. Murphy has not contacted a single student
    in    the    Leadership       Ph.D.   program      that   actually      obtained     a
    Ph.D.”).
    Third, Appellant explains that the Comps evinced an
    effort to “weed out” students after “they have paid the maximum
    possible tuition.”        J.A. 115.      He claims Capella administers the
    16
    Comps “in such a manner as to maximize its financial yield,
    i.e., by requiring every candidate to use at least a ‘second’
    quarter to complete the Comps” and alleges that his failed Comps
    were based on “arbitrary and pretextual” criteria.                        
    Id. at 116,
    112.       These allegations, too, fail for lack of particularity.
    Appellant        does    not    provide       the    specific    criteria       used    to
    evaluate his Comps, does not explain how it is arbitrary, and
    does       not   provide      any   specific        instances    of    anyone       besides
    himself      being      “weed[ed]      out”   and/or    having    to    use     a   second
    quarter to take the Comps.               J.A. 115. 5     Cf. Kohler v. Hirst, 460
    F.   Supp.       412,   420    (E.D.    Va.    1978)    (“[P]laintiff      has       merely
    5
    Even if Appellant did provide the criteria used for the
    Comps review, we are certainly not in the business of reviewing
    academic determinations, nor should we be.    See Regents of the
    Univ. of Mich. v. Ewing, 
    474 U.S. 214
    , 225 n.11 (1985)
    (“University faculties must have the widest range of discretion
    in making judgments as to the academic performance of students
    and their entitlement to promotion or graduation.” (internal
    quotation marks omitted)); Sandlin v. Johnson, 
    643 F.2d 1027
    ,
    1029 (4th Cir. 1981) (“Decisions by educational authorities
    which turn on evaluation of the academic performance of a
    student as it relates to promotion are peculiarly within the
    expertise of educators and are particularly inappropriate for
    review in a judicial context.”); Clark v. Whiting, 
    607 F.2d 634
    ,
    638 (4th Cir. 1979) (review of “denial of academic promotion
    premised   on   purely  academic   considerations  .   .   .  is
    inappropriate”); see also Bd. of Curators of Univ. of Missouri
    v. Horowitz, 
    435 U.S. 78
    , 90 (1978) (“Like the decision of an
    individual professor as to the proper grade for a student in his
    course, the determination whether to dismiss a student for
    academic reasons requires an expert evaluation of cumulative
    information and is not readily adapted to the procedural tools
    of judicial or administrative decisionmaking.”).
    17
    stated a conclusion; she has not alleged, even briefly, how or
    why   defendants’           conduct     was        arbitrary    and    capricious.”).
    Although    he     generally       refers      to     “over    fifty   other   Capella
    students”    who      had    a   similar      experience,       this   alone   is    not
    sufficient.      J.A. 114.         He does not describe the “time, place,
    and contents of the false representations,” nor does he identify
    the people making such representations or the people receiving
    them. 6   United States ex rel. Owens v. First Kuwaiti Gen. Trading
    & Contracting Co., 
    612 F.3d 724
    , 731 (4th Cir. 2010).
    Finally, we cannot ignore Capella’s citation to the
    National    Center     for       Education     Statistics       (“NCES”)    Digest    of
    Education Statistics, which shows that from 1999-2009, Capella
    awarded 3,421 doctoral degrees and was ranked 41st among the 60
    institutions conferring the most doctoral degrees in the nation.
    See   Digest     of    Educational         Statistics,         National    Center    for
    Education    Statistics,              http://nces.ed.gov/programs/digest/d10/
    tables/dt10_336.asp (last visited Nov. 14, 2014) (saved as ECF
    opinion attachment). 7            These statistics contradict Appellant’s
    6
    Indeed, per his own allegation, these unnamed 50 people
    were not all enrolled in the program about which Appellant
    complains.   See J.A. 114 (“Most of these [50] were pursuing a
    doctoral degree in the [Leadership Ph.D.] program.” (emphasis
    supplied)).
    7
    We can take judicial notice of the statistics available on
    this website. See Fed. R. Evid. 201(c)(1) (authorizing a court
    to take judicial notice without a request from a party); Philips
    (Continued)
    18
    assertion       that   Capella     is     simply       a   diploma       mill    without      the
    diplomas.
    b.
    The second alleged False Statement is based on the
    following allegations:             the Guide featured “individuals . . .
    identified as . . . successful graduates of Capella,” when they
    were not, J.A. 105; and over 50 other Capella students received
    enrollment        brochures        with        people       “falsely           portrayed      as
    ‘successful’ . . . graduates[] of the Leadership Ph.D. program,
    or   a    similar      doctoral         program,”          
    id. at 114-15.
              These
    allegations likewise fail to reach the level of particularity
    required    under      Rule   9(b).            Except      for   Wynn         (who    was   never
    actually     portrayed        as    a     Ph.D.        “graduate”         in     the    Guide),
    Appellant does not mention anyone specifically who was portrayed
    as a Capella graduate, let alone a Leadership Ph.D. graduate;
    indeed,     a     close   review          of     the       Guide        and     the    Brochure
    demonstrates the opposite -- there are no statements or pictures
    of anyone purporting to be a graduate of the Leadership Ph.D.
    program.
    v. Pitt Cnty. Mem’l Hosp., 
    572 F.3d 176
    , 180 (4th Cir. 2009)
    (“In reviewing a Rule 12(b)(6) dismissal, we may properly take
    judicial notice of matters of public record” including “publicly
    available statistics.” (internal quotation marks and alteration
    omitted)).
    19
    Therefore, Appellant’s claims relating to the second
    alleged False Statement also fail to allege with particularity
    that Capella made a false representation to Appellant.
    c.
    As    to   the   third     alleged     False     Statement,       Appellant
    claims    that      enrollment       counselors        and     the     Guide    portrayed
    certain    students         and      graduates         as     “satisfied        with    the
    [Leadership        Ph.D.]      program,”     when      in     fact,     such    satisfied
    students did not “exist[].”                 J.A. 121, 107.              On this point,
    Appellant also alleges that when Capella sent the Guide to him,
    Wynn was no longer a Capella student, much less pursuing the
    Leadership Ph.D.          Further, Appellant alleges, the statement in
    the   Guide    attributable         to   Wynn    was     “fabricated,”         “deceptive,
    dishonestly [sic] and openly false.”                        
    Id. at 105-06.
           Indeed,
    Appellant goes so far as to allege that Wynn was “mythical,”
    despite the fact that he acknowledges his existence by alleging
    that Wynn had not been a student since 2007.                        
    Id. at 116,
    106.
    However,      Appellant      fails    to      describe    accurately     the
    “contents of the false representations.”                        
    Nathan, 707 F.3d at 455-56
       (internal       quotation      marks     omitted).          Again,     the   only
    student   he       mentions    by   name    is     Wynn.       He    claims     that   Wynn
    “endorsed Capella’s academic program” and was “a current student
    in the Leadership Ph.D. program,” both of which he claims were
    false.    J.A. 105.         However, a close examination of Wynn’s quote
    20
    in the Guide belies these claims:               Wynn’s quote reads, “I chose
    the Capella master’s degree program as a way to move myself
    forward and provide an edge when I return to civilian life.”
    J.A. 164 (emphasis supplied).               Thus, the endorsement was of the
    master’s program, not the Leadership Ph.D. program.                          Appellant
    fails to allege how endorsement of the master’s program served
    as the basis for a false representation with regard to the Ph.D.
    program.     Furthermore, the Guide does not specify that Wynn was
    a current student in the Leadership Ph.D. program, as Appellant
    alleges; rather, it simply states that Wynn was enrolled in the
    Organization and Management program, of which Leadership is but
    one concentration.
    Therefore, while the first and second alleged False
    Statements fail for particularity, this one fails not only for
    want   of        particularity,     but      also    because      the        supporting
    allegations are actually belied by the attached exhibits.                            See
    Cooksey     v.    Futrell,   
    721 F.3d 226
    ,    234    (4th   Cir.       2013)   (In
    reviewing        the   dismissal   of   a    complaint,     “[w]e       must    .    .   .
    consider         documents    incorporated          into    the        complaint         by
    reference.” (internal quotation marks omitted)); Veney v. Wyche,
    
    293 F.3d 726
    , 730 (4th Cir. 2002) (At the motion to dismiss
    stage, we need not “accept as true allegations that contradict
    matters     properly     subject   to     judicial    notice      or    by   exhibit.”
    (internal quotation marks omitted)).
    21
    2.
    Material Omissions
    a.
    Based        on     the    above       analysis,          the       first    and       second
    alleged Material Omissions -- i.e., a doctoral degree was not
    available in the Leadership Ph.D. program and thus there were no
    “graduates”    of        that    program,          and   students           like    Wynn       did    not
    actually    exist        and/or        were       not    enrolled          in    the     represented
    programs and never made the statements attributable to them --
    likewise do        not    rise        to   the     level       of    particularity            required
    under Rule 9(b) to constitute a false representation.
    b.
    The     third        alleged          Material      Omission           --    a    doctoral
    candidate     in     any        subject       must       pass        the        Comps,       and     most
    candidates     fail       these        exams       --     is        also    not     pleaded          with
    sufficient particularity to support a claim of fraud.                                              First,
    to the extent Appellant alleges he did not know that he had to
    pass the Comps to earn a degree, this allegation is belied by
    the Guide, which itself mentions the comprehensive examinations
    in two places.        See J.A. 169 (“In [Ph.D. colloquia] Track 3, you
    affirm     competencies,              gain        insight       into        the     comprehensive
    examination,        and       focus        on       advanced          research           methods[.]”
    (emphasis    supplied));           
    id. at 192
       (listing          tuition          costs    for
    “comprehensive examination” for Ph.D. students).
    22
    Second, to the extent Appellant alleges that no one
    told   him     that     most    candidates        fail    the   Comps,      he   does   not
    sufficiently allege that this equates to an omission or false
    representation of a “material fact.”                     
    Caperton, 740 S.E.2d at 9
    .
    He does not specifically allege why -- even if he knew that
    “most candidates” fail the exams -- he would have declined to
    enroll.      Indeed, Appellant himself states that he enrolled “with
    expectations” of a doctoral degree, not assurances.                          
    Id. at 112.
    See Supervalu, Inc. v. Johnson, 
    666 S.E.2d 335
    , 342 (Va. 2008)
    (“[F]raud       ordinarily        cannot     be      predicated        on    unfulfilled
    promises or statements regarding future events.”).
    To   the   contrary,     he     admits      that   as    an   “author     of
    several books and multiple published articles, [he] expected to
    pass the writing skills portion,” and this belief was not based
    on a false representation or omission on the part of Capella,
    nor does he allege it to be.                      J.A. 112.       Appellant alleges
    generally that he was doing well in his classes, keeping in
    touch with his advisors, and receiving no negative feedback, but
    again,    he    fails     to    link   these      facts    with   the    third    alleged
    Material Omission.             He does not specifically allege that Capella
    represented that his success in the course work portion of the
    program would equate to success on the Comps.                       To the contrary,
    Capella actually provided a colloquia to “gain insight” into the
    23
    Comps, which implies that successfully finishing the course work
    does not ensure success on the Comps.               J.A. 169.
    c.
    The   fourth     alleged     Material    Omission   --    i.e.,   the
    overwhelming       majority    of     doctoral    candidates     (at   least     90
    percent) did not actually obtain their desired degree and no
    candidates    in     the   Leadership     Ph.D.   program   actually    obtained
    that degree in that field -- also fails for particularity, based
    on the analysis set forth in Sections 
    III.A.1.a-c, supra
    .
    B.
    Alleged VCPA Violations
    Count    One     of    the   Amended    Complaint    alleges      that
    Capella violated four subsections of the VCPA:
    •    Va.    Code   Ann.    §   59.1-200(A)(5)
    (“Subsection     5”)     (prohibiting     the
    misrepresentation that “goods or services
    shave certain quantities, characteristics,
    ingredients, uses, or benefits”);
    •    Va.    Code   Ann.    §   59.1-200(A)(8)
    (“Subsection     8”)     (prohibiting     the
    advertisement of goods or services with
    “intent not to sell them as advertised, or
    with the intent not to sell at the price or
    upon the terms advertised”);
    •    Va.   Code    Ann. §    59.1-200(A)(13)
    (“Subsection     13”)   (prohibiting     the
    enforcement of a void or unenforceable
    penalty clause); and
    •    Va.   Code  Ann.   §   59.1-200(A)(14)
    (“Subsection 14”) (prohibiting the use of
    24
    deception, fraud, or misrepresentation                             in
    connection with a consumer transaction).
    Each of these claims is premised on the alleged False Statements
    and Material Omissions.
    By       its        terms,         subsection           5         requires        a
    “misrepresent[ation],” Va. Code Ann. § 59.1-200(A)(5), and as
    
    explained supra
    ,      Appellant        does    not    allege         with    specificity
    facts that would constitute a misrepresentation.                                      This claim
    fails.
    As the basis for his subsection 8 claim, Appellant
    alleges       Capella    “advertised          a   purported       doctoral         program      in
    [Leadership] and then provided a different, undisclosed program
    with significant additional time and costs . . . without any
    possibility of obtaining a degree.”                        J.A. 119.             But Appellant
    fails    to    allege       with    particularity         what   sort       of    program      was
    advertised         (e.g.,     a    program    that    should      take          five   years,    a
    program in which he would pass the Comps on the first try, or a
    program that should cost a certain amount).                                 Therefore, this
    claim fails as well.
    Subsection          13   prohibits         the    use       of     a     void    or
    unenforceable penalty clause in “any contract or lease,” or an
    attempt       to    collect       penalties       under    a    void       or    unenforceable
    clause.       Va. Code Ann. § 59-1.200(A)(13).                    Appellant alleges no
    such contract, lease, or clause at play in this matter; rather,
    25
    he   attempts     in   vain   to   liken    the       remedial   coursework    to   an
    unlawful penalty clause.           This claim also fails.
    Finally,          subsection              14       prohibits       using
    misrepresentation,       deception,     or       false     pretense   in   connection
    with a consumer transaction.            As explained above, Appellant has
    not made sufficiently particular allegations of such deceptive
    behavior.       This claim likewise fails.
    C.
    Other Deficiencies
    In addition to the deficiencies mentioned above, we
    note    several        discrepancies            and    mischaracterizations         in
    Appellant’s case, which further weaken the Amended Complaint.
    •    Appellant   characterized  the  Leadership
    Ph.D. program as a “sham,” J.A. 110,
    called it “fraudulent,” 
    id. at 115
    , and
    stated that Capella falsely portrayed that
    the program “exist[ed]” at all, 
    id. at 116.
        But Appellant admits that he
    participated in the program for nearly
    three years, earning high marks and even
    encouraging others to enroll in Capella.
    See 
    id. at 110.
    •    Appellant used Wynn as a central character
    -- indeed, the only named student -- in
    the Amended Complaint, but then stated at
    oral argument, “Mr. Wynn is a side issue.”
    Oral Arg. at 17:07-09, Murphy v. Capella
    Educ. Co., No. 13-2265, (4th Cir. Oct. 29,
    2014),    available   at    http://www.ca4.
    uscourts.gov/oral-argument/listen-to-oral-
    arguments#audiocurrent.
    •    Appellant    claims    Capella    falsely
    represented that Wynn was “satisfied with
    26
    the [Leadership Ph.D.] program,” J.A. 121,
    but his quote in the Guide says no such
    thing, see 
    id. at 164.
    •   Appellant claims the list of “common job
    titles” in the Brochure “confirms the
    actual existence of graduates who have
    completed the Ph.D. Leadership program and
    found employment,” J.A. 106-07 (emphasis
    in original), and shows that Capella made
    false representations about “the future
    employment prospects of its ‘graduates,’”
    
    id. at 116.
    But the Brochure says no such
    thing.
    IV.
    Appellant   has   not   pleaded   with   particularity   that
    Capella made any false representations of material facts to him,
    or that its conduct rises to the level of a VCPA violation.
    Thus, his claims fail under Rule 9(b) of the Federal Rules of
    Civil Procedure.   The judgment of the district court is
    AFFIRMED.
    27
    WYNN, Circuit Judge, concurring in the result:
    Because   some   of   the   allegations   in   Plaintiff’s   Amended
    Complaint fail the test of particularity under Rule 9(b) and
    others are so riddled with factual holes and inconsistencies
    that they cannot support a plausible claim for relief under Rule
    12(b)(6) of the Federal Rules of Civil Procedure, see Ashcroft
    v. Iqbal, 
    556 U.S. 662
    , 678 (2009), I concur in the result
    reached by the majority opinion.
    28