Devil's Advocate, LLC v. Zurich American Insurance Company ( 2016 )


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  •                                UNPUBLISHED
    UNITED STATES COURT OF APPEALS
    FOR THE FOURTH CIRCUIT
    No. 15-1048
    DEVIL’S ADVOCATE, LLC; JOHN W. TOOTHMAN,
    Plaintiffs - Appellants,
    v.
    ZURICH AMERICAN INSURANCE COMPANY,
    Defendant - Appellee.
    Appeal from the United States District Court for the Eastern
    District of Virginia, at Alexandria.   T. S. Ellis, III, Senior
    District Judge. (1:13-cv-01246-TSE-TRJ)
    Argued:   September 21, 2016                 Decided:   November 22, 2016
    Before WILKINSON and FLOYD, Circuit Judges, and Irene M. KEELEY,
    United States District Judge for the Northern District of West
    Virginia, sitting by designation.
    Affirmed by unpublished per curiam opinion.
    ARGUED: John William Toothman, Great Falls, Virginia, for
    Appellants.     Kelly Marie Lippincott, CARR MALONEY P.C.,
    Washington, D.C., for Appellee.    ON BRIEF: Sarah W. Conkright,
    CARR MALONEY P.C., Washington, D.C., for Appellee.
    Unpublished opinions are not binding precedent in this circuit.
    PER CURIAM:
    Devil’s Advocate, LLC, and John W. Toothman (“Appellants”)
    sued Zurich American Insurance Company (“Zurich”) for breach of
    contract,    unjust     enrichment,   conversion,   unauthorized    use   of
    name, trademark infringement, and copyright infringement. After
    the district court dismissed all of their claims, Appellants
    timely appealed. 1 Finding no error, we affirm the judgment of the
    district court.
    I.
    Appellant John W. Toothman is a lawyer and the founder of
    Devil’s     Advocate,    a   consulting    firm   that   provides   expert
    testimony regarding the reasonableness of legal fees. In 2008,
    Appellee Zurich became embroiled in a coverage dispute in state
    court in Harris County, Texas (the “Texas litigation”). 2                 On
    October 12, 2010, Blair Dancy, a lawyer representing Zurich in
    the Texas litigation, contacted Toothman about serving as an
    expert witness regarding the reasonableness of the attorneys’
    1 The district court’s orders, the hearing transcripts, and
    the docket do not indicate whether it dismissed the claims with
    prejudice. For our purposes, we assume that the district court
    dismissed those claims with prejudice and affirm as such.
    2 See Sterling Chemicals, Inc. v. Zurich American Insurance
    Co., et al., Cause No. 2008-09808 (234th Jud. Dist. Ct., Harris
    Cty., Tex.)
    2
    fees billed by defense counsel in the case. Toothman responded
    by email, indicating his availability and attaching a copy of a
    blank form billing agreement (“Billing Agreement”), his resume,
    and   additional    information      about   Devil’s     Advocate’s     services.
    The Billing Agreement included no fee terms, leaving several
    blank spaces where the parties could later insert such terms
    should they reach an agreement. Neither Dancy nor anyone else
    representing Zurich signed the Billing Agreement.
    Less than a month later, on November 2, 2010, Dancy asked
    Appellants to provide a proposal for services to include review
    of billing records and other pertinent information relevant to
    the disputed defense fees, as well as providing potential trial
    testimony.      Toothman     responded       with        an   email      proposal
    (“Proposal”),      which   stated:    “Assuming     we    review   at   least   $4
    million in bills (fees and expenses) and the bill formats are
    consistent with the sample bill you provided, we are quoting a
    fee for your project of 2.1% of the gross amount of the fees we
    would review and report upon.” J.A. 314.               Further, it made plain
    that “[t]his proposal is preliminary, prior to our engagement
    and full review of available information.” J.A. 315. Toothman
    did not include a completed Billing Agreement with his email.
    Toothman contacted Dancy two days later to determine if he
    had received the Proposal. After confirming that he had, Dancy
    3
    informed Toothman that “[t]he client’s mulling it over.” J.A.
    322. Toothman followed up four days later, on November 8, 2010,
    with an email inquiring whether there had been “[a]ny word yet
    from Zurich” regarding the Proposal. J.A. 294-95; J.A. 322.
    No later than November 19, 2010, Dancy informed Toothman by
    telephone that Zurich would not accept the Proposal because the
    parties still     needed       to   negotiate     the   price     of   the   proposed
    services.    Dancy      also    notified       Toothman     that,      because     the
    deadline for designating experts had passed, Zurich needed leave
    of court to designate him as an expert witness. Dancy explicitly
    stated    that   such    designation       was    a     condition      precedent    to
    Zurich’s acceptance of Toothman’s Proposal. Ultimately, although
    Toothman continued to negotiate his fee with Dancy, the parties
    never reached an agreement.
    In an email update dated November 16, 2010, Dancy advised
    Toothman that the court in Texas had postponed the trial and
    pre-trial    conference        in   the   litigation,      a    development        that
    impeded   Zurich’s      ability     to    amend   its    expert     designation     to
    include Toothman. Toothman responded to this news on November
    19, 2010: “Just checking in. I’m assuming this may be shut down
    for some time, but the more time we can spend on the review, the
    better.” J.A. 408-09. Also on the 19th, Dancy served opposing
    counsel in the Texas litigation with Zurich’s proposed amended
    4
    expert       designation        naming    Toothman.       Thereafter,      in    an    email
    dated December 2, 2010, Toothman acknowledged that Zurich had
    not yet hired him. J.A. 296; J.A. 410 (“I’ll be careful, if I
    ever get hired.”).
    The next day, Dancy filed an amended motion for a Rule 166 3
    pretrial conference in the Texas litigation, seeking leave to
    amend       Zurich’s        expert   designation       and     attaching      the   amended
    designation naming Toothman.
    Toothman was aware that Zurich needed court approval of his
    late designation before it could accept Appellants’ Proposal. In
    a December 8, 2010, email to Dancy, Toothman confirmed that,
    although Zurich had provided his name to the court, he knew he
    had    not        yet   been    retained     to      perform     any   work     under    the
    Proposal.
    On     December         13,   2010,        Toothman     again   emailed        Dancy,
    advising him that “[i]n case this thing goes forward,” the total
    amount of legal fees he had received for review was just under
    $3.5       million,     a    difference      of     $500,000    from   the     $4   million
    originally estimated in the Proposal. J.A. 297; J.A. 422. The
    next       day,    he   acknowledged       to     Dancy   that    Zurich      had   neither
    3
    Rule 166 of the Texas Rules of Civil Procedure provides
    that the Court may conduct pre-trial conferences to, among other
    reasons, take up pending motions.
    5
    accepted the Proposal nor retained him: “[I]s there any way to
    make sure Zurich’s ready to go right after the hearing, e.g., by
    approving our agreement and cutting the initial check?” J.A.
    297; J.A. 428.
    Finally,      on     December      29,   2010,       Toothman      sent    Dancy     the
    following email: “Attached is the paperwork to get this project
    going once you decide what to do. . . . We would start as soon
    as we received the signed agreement and initial payment.” J.A.
    297; J.A. 430. Attached was a Billing Agreement listing a flat
    fee of $69,233.82, based on 2.0% of the gross amount of fees and
    expenses subject to review, estimated by Toothman to be at least
    $3.4 million. This was the first Billing Agreement submitted by
    Toothman that included a specific fee estimate. Also attached
    was    an    invoice      totaling     $34,616.91,            purportedly     representing
    one-half      of    the     estimate.      Dancy         never    signed     this     Billing
    Agreement and denies ever agreeing to its terms.
    On    January       13,    2011,    Toothman           emailed    Dancy,      claiming
    “[payment of the full fee was triggered when Zurich designated
    me    as    its    expert    on    December         3,   2010.”      J.A.    433.    He   also
    attached      an    account        statement,        with      two    invoices       totaling
    $69,233.82.        Dancy     called    Toothman          on     January     17,     2011,    to
    discuss      the    email    and    invoices,        but      Toothman      terminated      the
    call. Zurich then concluded that it could not work with Toothman
    6
    and withdrew its request for leave to designate him as an expert
    witness in the Texas litigation. It confirmed this to Toothman
    in a letter dated January 17, 2011. J.A. 438-40.
    Toothman and Devil’s Advocate responded by suing Zurich in
    the Circuit Court for Fairfax County, Virginia in February 2011.
    Several days prior to trial, however, they voluntarily dismissed
    their claims pursuant to Virginia’s nonsuit statute. Later, on
    October 7, 2013, they sued Zurich in the Eastern District of
    Virginia,        alleging     claims       of      breach        of     contract,       unjust
    enrichment,        conversion,      unauthorized           use     of    name,      trademark
    infringement, and copyright infringement.
    The    district       court   granted        in      part       Zurich’s      motion   to
    dismiss     the    complaint    pursuant         to   Fed.       R.    Civ.   P.     12(b)(6),
    dismissing Appellants’ claims for unjust enrichment, conversion
    (except as to Toothman’s name and reputation), unauthorized use
    of   name,       trademark    infringement,           and    copyright            infringement
    (except as to Toothman’s resume). It later denied Appellants’
    motions      for    reconsideration          and      to    amend       their       complaint.
    Finally, after the conclusion of discovery, it granted Zurich’s
    motion for summary judgment on all remaining claims.
    II.
    Appellants        challenge       the      district         court’s      dismissal      of
    several     of     their   claims    for     failure        to    state       a    claim,    its
    7
    dismissal on summary judgment of their remaining claims, and its
    denial of leave to amend their complaint. We review de novo the
    district court’s dismissal for failure to state a claim, for
    which we accept the pleaded facts as true. King v. Rubenstein,
    
    825 F.3d 206
    , 214 (4th Cir. 2016). To survive dismissal, the
    complaint       “must      contain    ‘enough     facts   to      state     a    claim    for
    relief that is plausible on its face.’” 
    Id. at 214
     (quoting Bell
    Atl. Corp. v. Twombly, 
    550 U.S. 544
    , 570 (2007)).
    We also review de novo the district court’s decision to
    grant summary judgment, applying the same legal standards that
    guided the district court. Hoschar v. Appalachian Power Co., 
    739 F.3d 163
    , 169 (4th Cir. 2014). Thus, “we view the facts and draw
    all reasonable inferences in the light most favorable to the
    non-moving party.” Hoschar, 739 F.3d at 169 (quoting Glynn v.
    EDO Corp., 
    710 F.3d 209
    , 213 (4th Cir. 2013)).
    Finally,      we   apply     an   abuse    of   discretion         standard      when
    reviewing       the   district       court’s      decision     to    deny       Appellants’
    motion for leave to amend their complaint. We turn now to each
    of Appellants’ claims and address them in order.
    A.
    We begin with the district court’s dismissal of Appellants’
    claim     for    unjust      enrichment      pursuant        to     Fed.    R.    Civ.    P.
    12(b)(6). In order to state a claim of unjust enrichment under
    8
    Virginia law, a plaintiff must sufficiently allege that “(1) he
    conferred a benefit on [the defendant]; (2) [the defendant] knew
    of the benefit and should have reasonably expected to repay [the
    plaintiff]; and (3) [the defendant] accepted or retained the
    benefit without paying for its value.” Schmidt v. Household Fin.
    Corp., II, 
    661 S.E.2d 834
    , 838 (Va. 2008). A plaintiff “must
    plead   facts    showing          that    it    actually       conferred      a    benefit.”
    Odyssey Imaging, LLC v. Cardiology Assoc. of Johnston, LLC, 
    752 F.Supp.2d 721
    , 725 (W.D. Va. 2010) (emphasis added).
    Appellants’ complaint contained only conclusory allegations
    regarding actual benefits conferred on Zurich. Indeed, the only
    benefits     alleged       were    items       and    services     Appellants          provided
    free    of    charge       during        the        proposal      process.    Appellants,
    moreover, were fully apprised that Zurich intended to use some
    of   that    material      in     an     effort      to    amend   its   expert        witness
    designation, and that approval of the amended designation was a
    condition precedent to Zurich’s acceptance of their Proposal.
    Appellants’      assertion         that       the   mere    use   of   their      names
    could    promote       a    better        settlement         for    Zurich        is    wholly
    speculative and one that, in any case, Zurich could not have
    realized, having withdrawn its motion to designate Toothman as
    an expert before settling the Texas litigation. We therefore
    conclude that the allegations in Appellants’ complaint fail to
    9
    state a plausible claim for unjust enrichment. Twombly, 
    550 U.S. at 570
    ; Rubenstein, 825 F.3d at 214.
    B.
    The district court dismissed Appellants’ state law claims
    against   Zurich   for   unauthorized   use   of   Devil’s   Advocate’s
    corporate name and Toothman’s personal name. Virginia Code §
    8.01-40(A), in pertinent part, provides:
    Any person whose name, portrait, or picture is used
    without having first obtained the written consent of
    such person, or if dead, of the surviving consort and
    if none, of the next of kin, or if a minor, the
    written consent of his or her parent or guardian, for
    advertising purposes or for the purposes of trade,
    such persons may maintain a suit in equity against the
    person, firm, or corporation so using such person’s
    name, portrait, or picture to prevent and restrain the
    use thereof; and may also sue and recover damages for
    any injuries sustained by reason of such use. . . .
    A corporate entity is not a “person” for purposes of the
    Virginia statute. The language of § 8.01-40(A) plainly includes
    only natural persons, as demonstrated by its discussion of the
    ramifications of the death of the aggrieved person. See also
    Silver Ring Splint Co. v. Digisplint, Inc., 
    567 F.Supp.2d 847
    ,
    855 (W.D. Va. 2008) (“Although the term ‘person’ in a statute
    may often refer to both natural persons and corporations, the
    text of § 8.01–40 makes clear that this statute applies only to
    natural   persons.”).    Accordingly,   Appellants’    claim   against
    10
    Zurich for unauthorized use of Devil’s Advocate’s corporate name
    cannot proceed.
    Toothman’s claim for the unauthorized use of his personal
    name similarly fails. “[A] name is used for advertising purposes
    when it appears in a publication which, taken in its entirety,
    was distributed for use in, or as part of, an advertisement or
    solicitation for patronage of a particular product or service.”
    Town & Country Properties, Inc. v. Riggins, 
    457 S.E.2d 356
     (Va.
    1995); see also WJLA-TV v. Levin, 
    564 S.E.2d 383
    , 395 (Va. 2002)
    (quoting Riggins and similarly holding that use of a name for
    non-advertising purposes does not implicate § 8.01-40(A)).
    Zurich’s use of Toothman’s name, in either a court filing
    or email to opposing counsel, does not constitute advertising.
    Nor did Zurich use Toothman’s name in the course of its own
    business to buy, sell, or barter its goods or services. Va. Code
    § 8.01-40(A).     Indeed, we are unable to discern what additional
    legal services Zurich could have intended to solicit by the mere
    use of Toothman’s name and conclude Zurich did not violate §
    8.01-40(A).
    C.
    In dismissing Appellants’ trademark infringement claim as
    time-barred,    the   district   court   applied   Virginia’s   two-year
    limitation period applicable to fraud claims. The Lanham Act,
    11
    which governs Appellants’ trademark claims, does not specify a
    statute of limitations, but rather applies the analogous state
    law limitations period. See PBM Products, LLC v. Mead Johnson &
    Co., 
    639 F.3d 111
    , 121 (4th Cir. 2011)(finding false advertising
    claim under the Lanham Act analogous to Virginia fraud law and
    subject to two-year limitation). 4
    Devil’s Advocate, however, insists that under Virginia law
    trademarks and brand names are property subject to a five year
    statute        of    limitations.      In        Lavery   v.    Automation     Mgmt.
    Consultants, Inc., 
    360 S.E.2d 336
     (Va. 1987), a case dealing
    specifically with the prohibition in Virginia Code § 8.01-40(A)
    regarding the unauthorized use of a person’s name, 5 the Supreme
    Court     of    Virginia        held   that,      where   a    defendant     uses    a
    plaintiff’s         name   to   bolster   its      proposal    for   a   contract,   a
    property right exists in the plaintiff’s name or likeness that
    4 See also Teaching Co. Ltd. P’ship v. Unapix Entm’t, Inc.,
    
    87 F. Supp. 2d 567
    , 585 (E.D. Va. 2000) (stating that the
    applicable limitations period for federal and common law
    trademark infringement and unfair competition claims is two
    years); Unlimited Screw Prods., Inc. v. Malm, 
    781 F. Supp. 1121
    ,
    1125 (E.D. Va. 1991) (“Virginia’s statute of limitations for
    fraud most closely resembles federal policy reflected in the
    Lanham Act.”).
    5 Here, Appellants pressed a separate claim for violation of
    § 8.01-40(A), which, as we have already noted, the district
    court properly dismissed.
    12
    is     subject    to     the        five    year     property      claim    statute       of
    limitations. Lavery simply has no bearing on federal trademark
    analysis under the Lanham Act.                     Accordingly, we agree with the
    district     court’s     conclusion         that    Devil’s       Advocate’s      trademark
    infringement       claim       is    time-barred       under      Virginia’s       two-year
    statute of limitations for fraud.
    D.
    The   district      court       dismissed       Appellants’      claim       against
    Zurich for copyright infringement, finding the Proposal lacked
    substantial similarity to the designation filed by Zurich in the
    Texas litigation. A plaintiff seeking to recover on a copyright
    infringement claim must prove not only that he “owned a valid
    copyright and that the defendant copied the original elements of
    that    copyright,”        but       also    that     the     “defendant’s        work    is
    ‘substantially         similar’       to    the     protectable      elements      of    the
    plaintiff’s work.” Building Graphics, Inc. v. Lennar Corp., 
    708 F.3d 573
    , 577-78 (4th Cir. 2013) (quotations omitted).
    Determining “substantial similarity” involves an analysis
    of   extrinsic     and     intrinsic        similarity.        Humphreys      &   Partners
    Architects, L.P. v. Lessard Design, Inc., 
    790 F.3d 532
    , 537-38
    (4th    Cir.     2015)     (citations        omitted).       We    evaluate       extrinsic
    similarity       objectively,          looking       at     “external      criteria”      to
    determine whether the alleged copy is substantially similar to
    13
    the “protected elements of the copyrighted work.” Id. at 538
    (quoting Universal Furniture Int’l, Inc. v. Collezione Europa
    USA, Inc., 
    618 F.3d 417
    , 435 (4th Cir. 2010)). In contrast, we
    consider     intrinsic    similarity    from    the    “perspective    of    the
    [works’] intended observer,” looking at the “total concept and
    feel of the works” to determine whether they are substantially
    similar. 
    Id.
     (quoting Universal Furniture, 618 F.3d at 436).
    The   district    court   concluded     that    Appellants’    copyright
    infringement claim failed for lack of substantial similarity.
    Although Appellants contend that only a jury may determine the
    extrinsic similarity prong, we observed in Copeland v. Bieber
    that
    . . . a district court may grant a motion to dismiss
    or summary judgment under the extrinsic prong alone.
    See Universal Furniture, 618 F.3d at 436 (“A court may
    grant summary judgment for defendant as a matter of
    law if the similarity between the two works concerns
    only noncopyrightable elements of the plaintiff’s
    work.” (quoting Herzog v. Castle Rock Entm’t, 
    193 F.3d 1241
    , 1257 (11th Cir.1999))); see also Lyons, 243 F.3d
    at 803 (court decides as a “matter of law” whether
    extrinsic similarity exists).
    
    789 F.3d 484
    , 490 (4th Cir. 2015). Therefore, a district court
    may    properly   dismiss    a   copyright     claim    in   the   absence   of
    substantial similarity.
    Our review of the extrinsic nature of the two documents
    reinforces the conclusion that they lack substantial similarity.
    14
    The     Proposal          discusses             Appellants’          conflicts,       Toothman’s
    familiarity         with        the        parties         involved,       his     academic      and
    professional experience, an overview of the billing structure,
    and   some     observations               on     the       Texas    litigation.      The    expert
    designation,         by    contrast,             generally         summarizes       the    subject
    matter    on       which       Zurich’s         two    experts       would    testify      without
    specifying the material about which either intended to opine.
    Appellants accuse Zurich of plagiarizing the Proposal, but a
    review of the two documents convinces us not only that there is
    no substantial similarity, but little if any similarity.
    With     regard       to       the       intrinsic      similarity         prong,    we   find
    scant similarity in the “concept and feel” between the Proposal
    and     the    designation            Zurich          submitted      to     the    Texas    court.
    Humphreys, 790 F.3d at 538. The former is an offer for services,
    covering       a    variety          of     topics,         the    latter     a    court    filing
    discussing         the    subject         matter       on    which    Zurich’s      two    experts
    would    testify.         It    is    implausible            that    any     intended      audience
    could view these two documents as intrinsically similar.
    E.
    Devil’s Advocate’s breach of contract claim fails for want
    of any evidence that the parties had the necessary meeting of
    the minds to form an enforceable contract. While it concedes the
    parties never physically executed a contract, Devil’s Advocate
    15
    nevertheless argues that Zurich implicitly agreed to the terms
    of the Proposal.
    In Charbonnages de France v. Smith, 
    597 F.2d 406
    , 414-15
    (4th       Cir.    1979),       we   concluded          that    when    parties      engage      in
    lengthy,      drawn       out    negotiations,           which    include       a   “jumble     of
    letters, telegrams, acts, and spoken words,” it is for a jury to
    decide whether they actually formed a contract. 
    Id. at 415
    ; see
    also Restatement (Second) of Contracts, § 20, Comment c. (1981). 6
    No “jumble” of contract negotiations occurred in this case, but
    rather an unequivocal rejection by Zurich of the Appellants’
    Proposal      as     “unacceptable.”           J.A.      353-54.       Toothman,     moreover,
    acknowledged         that       Zurich    “wanted        to    pay     less.”    J.A.     373-74.
    Consequently,            our    holding       in    Charbonnages        raises      no    bar    to
    summary judgment.
    Devil’s       Advocate’s          contract        claim       rests   solely       on    its
    argument          that    the    use     of    its      name,    in     either      the    expert
    designation or email to opposing counsel, manifested Zurich’s
    6
    See also Cabot Oil & Gas Corp. v. Daugherty Petroleum,
    Inc., 
    479 Fed. Appx. 524
    , 530 (4th Cir. 2012) (unpublished)
    (describing the contours of the holding in Charbonnages and
    finding that a similar period of negotiations, with a similar
    amount of email correspondence, did not constitute a “jumble”
    that would preclude summary judgment).
    16
    assent to the contract. Dancy, however, testified that during a
    telephone   call    in    early   November   he    notified   Toothman    that
    Zurich could not retain him until allowed by the Texas Court to
    amend its expert designation. Toothman was fully aware of this
    condition precedent.
    Toothman     baldly    asserts   that   this     telephone    call   never
    happened,   but     the    evidence   in     the     record   is   otherwise.
    Particularly damning is Toothman’s email of November 8, 2010,
    explicitly acknowledging his understanding that although Zurich
    had disclosed his name it had not yet retained him: “Naming me
    as a witness before we were retained is likely to cause some
    issues with Gardere and Voys.” 7 J.A. 425. Toothman, a lawyer,
    plainly understood Zurich’s obligation to disclose his name to
    the Texas court in order to obtain leave to amend its expert
    designation.
    Finally,      Appellants’    argument    that    Zurich’s     designation
    triggered acceptance of the contract is unavailing.                The record
    is devoid of any evidence, disputed or otherwise, that Zurich
    ever assented to a contract in this case.
    7 Gardere and Voys were two attorneys involved in                      the
    underlying Texas litigation that led to the billing dispute.
    17
    F.
    The district court granted summary judgment to Zurich on
    Toothman’s claim for conversion of his name and reputation. 8 To
    recover on a claim of conversion under Virginia law, a plaintiff
    must establish (1) that he owned or had a possessory right to
    the property at the time of the alleged conversion, and (2) that
    the defendant wrongfully exercised dominion or control over that
    property,   thereby   depriving   plaintiff   of   its   possession. 9
    Economopoulous v. Kolaitis, 
    528 S.E.2d 714
    , 719 (Va. 2000). A
    plaintiff cannot satisfy the second prong where he has consented
    to the use of the subject property. See Williams v. Reynolds,
    
    2006 WL 3198968
    , at *3 (W.D. Va. 2006) (“‘[W]rongful exercise of
    dominion or control’ cannot be established where the plaintiff
    8 Initially, the district court granted Zurich’s motion to
    dismiss the conversion claim as to Devil’s Advocate’s trademarks
    or copyrights, but denied it as to Toothman’s name and
    reputation. J.A. 180-81. Subsequently, it granted summary
    judgment to Zurich on the conversion claim as to Toothman’s name
    and reputation. Appellants have failed to address the parts of
    the conversion claim dismissed by the district court, and thus
    have waived any appeal on those claims. See Locklear v. Bergman
    & Beving AB, 
    457 F.3d 363
    , 365, n. 2 (4th Cir. 2006).
    9 Although Toothman repeatedly argues that his name is a
    property right, no one, including the district court, has ever
    disputed this. For the purpose of our analysis here, we accept
    that courts may consider a name and reputation as property but
    need not address whether the mere use of a name by another
    somehow deprives the owner of its possession.
    18
    grants permission to the defendant to possess that property.”).
    Indeed, Virginia has long recognized that implied consent is a
    bar to conversion claims. See, e.g., Kewanee Private Utilities
    Co. v. Norfolk Southern Ry. Co., 
    88 S.E. 95
    , 99 (Va. 1916) 10; see
    also Restatement (Second) of Torts § 252.                    The question here is
    whether    Toothman      consented     to    Zurich’s       use   of   his    name      and
    reputation.
    During his deposition, Toothman acknowledged that he knew
    Zurich    needed   the       court’s   permission      to    designate       him   as   an
    expert in the Texas litigation. J.A. 380. Furthermore, in an
    email to Dancy on November 8, 2010, he acknowledged that he had
    been “named” before being retained. J.A. 245. Nonetheless, he
    insists there      is    a    difference     between    simply     being      named     by
    Zurich and being designated by it as an expert in the Texas
    litigation.
    This argument is unpersuasive. The manner in which Zurich
    disclosed Toothman’s name, whether in an email, a court filing,
    discovery designation, or a telephone call is immaterial. The
    10 Other jurisdictions also have recognized implied consent
    as a bar to a conversion claim. See e.g., Bank of N.Y. v.
    Fremont Gen. Corp., 
    523 F.3d 902
    , 914 (9th Cir. 2008); Chemical
    Sales Co., Inc. v. Diamond Chem. Co., Inc., 
    766 F.2d 364
    , 369
    (8th Cir. 1985); Lawyers Title Ins. Corp. v. Dearborn Title
    Corp., 
    904 F. Supp. 818
    , 821 n.2 (N.D. Ill. 1995).
    19
    fact remains Toothman knew that, in order to obtain permission
    to designate him as an expert, Zurich needed to disclose his
    name to the court and opposing counsel, and he permitted such
    disclosure.
    Moreover, despite having knowledge by at least December 8,
    2010, that Zurich had disclosed his name, Toothman failed to
    object until January 13, 2011. 11 He disputes that he did not
    promptly object, claiming that his email to Dancy on December 8
    “expresses a lack of consent and outright concern.” Appellants’
    Reply     Brief   at   21   n.   11.      We   are   unpersuaded.      Toothman’s
    statement, “[n]aming me as a witness before we were retained is
    likely to cause some issues with Gardere and Voys,” J.A. 425,
    evinces    his    concern   about   the    effect    disclosure   of    his   name
    might have on his personal interactions with two of the lawyers
    involved in the case, both of whom he expected to see at an
    upcoming conference.        It is not evidence of lack of consent to
    the use of his name.
    11  Dancy’s uncontroverted testimony is that Toothman
    actually knew from the very beginning of the negotiations that
    Zurich had to disclose his name to the court as a condition
    precedent to Zurich’s acceptance of the contract.
    20
    G.
    Zurich is also entitled to summary judgment on Toothman’s
    claim that it infringed the copyright to his resume. The “fair
    use” doctrine allows persons to use copyrighted material in a
    reasonable manner without permission. Such use is determined on
    a case-by-case basis, using the following four factors set out
    in 
    17 U.S.C. § 107
    :
    (1)   the purpose and character of the use, including
    whether such use is of a commercial nature or is
    for nonprofit educational purposes;
    (2)   the nature of the copyrighted work;
    (3)   the amount and substantiality of the portion used
    in relation to the copyrighted work as a whole;
    and
    (4)   the effect of the use upon the potential market
    for or value of the copyrighted work.
    In Bond v. Blum, 
    317 F.3d 385
     (4th Cir. 2003), where a copy
    of a manuscript had been used as evidence in a trial, we noted
    that   the   “primary    public   purpose”    of   the   Copyright    Act   was
    “induc[ing]    release    to   the   public   of   the    products    of    [the
    author’s      or   artist’s]      creative     genius.”     
    Id. at 393
    .
    Additionally, we pointed out that “copyright protection does not
    extend to ideas or facts even if such facts were discovered as
    the product of long and hard work.” 
    Id. at 394
    .              After weighing
    the factors of 
    18 U.S.C. § 107
    , we concluded that the defendant
    had not used the manuscript for monetary gain, and that its use
    had no negative impact on its marketability. Consequently, we
    21
    held    that    the    use   of    the    copyrighted     manuscript     in   a   court
    proceeding fell within the ambit of fair use. 12 Id. at 395-97.
    The factors in Bond weigh heavily in favor of a finding of
    fair use here. Toothman’s resume employed no mode of expression,
    but merely collected and restated known facts. Zurich’s use was
    not for profit or in a traditionally commercial sense.                        Although
    reproduced in its entirety, Toothman’s resume “was not used to
    undermine any right conferred by the Copyright Act.” Id. at 396.
    Finally,       Zurich’s      use    of    the    resume    did     not   affect    its
    marketability. Unlike a manuscript, or other copyrightable works
    consumers      might    actually         purchase,   there    is    no   market    for
    Toothman’s resume as such, nor have Appellants credibly argued
    otherwise.
    12
    Several of our sister circuits also have concluded that
    use of copyrighted material in court proceedings is fair use.
    See e.g., Hollander v. Steinberg, 
    419 Fed. Appx. 44
    , 47-48 (2nd
    Cir. 2011) (affirming summary judgment on fair use where
    attorney sued opposing counsel for filing his essays in a
    judicial proceeding); Jartech, Inc. v. Clancy, 
    666 F.2d 403
    , 407
    (9th Cir. 1982) (affirming fair use where adult films were
    copied for use in judicial proceedings, were not made for
    subsequent use or enjoyment, and were not for commercial use);
    Shell v. DeVries, 
    2007 WL 324592
     (D. Colo. Jan. 31, 2007)
    (finding fair use where a portion of a copyrighted website was
    used as an exhibit to a motion for attorney’s fees), aff’d 
    2007 WL 4269047
     (10th Cir. 2007).
    22
    H.
    Finally, we conclude that the district court did not abuse
    its discretion in denying as futile Appellants’ motion to amend
    the complaint. Under Fed. R. Civ. P. 15(a), the directive to
    grant leave to amend freely is not simply a suggestion, but
    rather a “mandate to be heeded.” Foman v. Davis, 
    371 U.S. 178
    ,
    182 (1962). Leave to amend should be denied “only when” there is
    the    presence      of    bad    faith,    futility,         or   prejudice        to    the
    opposing party. See Edwards v. City of Goldsboro, 
    178 F.3d 231
    ,
    242 (4th Cir. 1999) (quoting Johnson v. Oroweat Foods Co., 
    85 F.2d 503
    , 509 (4th Cir. 1986)).
    Although a district court possesses discretion to grant or
    deny the opportunity to amend, “an outright refusal to grant the
    leave without any justifying reason appearing for the denial is
    not    an   exercise      of     discretion;      it    is    merely    abuse       of   that
    discretion     and     inconsistent        with      the     spirit    of     the   Federal
    Rules.” Foman, 
    371 U.S. at 182
    ; see also Matrix Capital Mgmt.
    Fund LP v. BearingPoint Inc., 
    576 F.3d 172
    , 194 (4th Cir. 2009).
    Nevertheless, a detailed, explicit explanation of the reasons
    for denying leave to amend is not necessary when the reasons are
    evident. See Matrix Capital, 
    576 F.3d at 194
    .
    When it denied Appellants’ motion to amend their complaint
    to    compensate     for    deficiencies        in     the    counts    dismissed,        the
    district     court    noted       that   “leave      to    amend      would    be   futile,
    23
    because [Appellants’] proposed amendments to the Complaint add
    no new facts that would allow [their] claims to survive a motion
    to   dismiss.”     J.A.   714.    Appellants’    attempt     to    add     four
    conclusory statements, most of which had previously been alleged
    or inferred, and to increase the amount owed under the alleged
    contract    from   $69,233.82    to   $84,000.00,    added   no   facts    that
    would have altered the district court’s earlier dismissal under
    Rule 12(b)(6). We have previously held that “[t]here is no error
    in disallowing an amendment when the claim sought to be pleaded
    by amendment plainly would be subject to a motion to dismiss
    under    Fed.R.Civ.P.     12(b)(6).”    Frank   M.   McDermott,     Ltd.     v.
    Moretz, 
    898 F.2d 418
    , 420-21 (4th Cir. 1990). Accordingly, the
    district court did not abuse its discretion.
    III.
    For the reasons discussed, the judgment of the district
    court is
    AFFIRMED.
    24