Andrea Sardis v. Overhead Door Corporation ( 2021 )


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  •                                         PUBLISHED
    UNITED STATES COURT OF APPEALS
    FOR THE FOURTH CIRCUIT
    No. 20-1411
    ANDREA SARDIS, As Administrator of the Estate of Evangelos Sardis, Deceased,
    Plaintiff – Appellee,
    v.
    OVERHEAD DOOR CORPORATION,
    Defendant – Appellant.
    ------------------------------
    PRODUCT LIABILITY ADVISORY COUNCIL, INC.,
    Amicus Supporting Appellant.
    Appeal from the United States District Court for the Eastern District of Virginia, at
    Richmond. John A. Gibney, Jr., District Judge. (3:17-cv-00818-JAG)
    Argued: March 11, 2021                                     Decided: August 20, 2021
    Before GREGORY, Chief Judge, AGEE, and DIAZ, Circuit Judges.
    Reversed and remanded with instructions by published opinion. Judge Agee wrote the
    opinion, in which Chief Judge Gregory and Judge Diaz joined.
    ARGUED: Sarah Virginia Bondurant Price, MCGUIREWOODS LLP, Richmond,
    Virginia, for Appellant. L. Steven Emmert, SYKES, BOURDON, AHERN & LEVY, PC,
    Virginia Beach, Virginia, for Appellee.       ON BRIEF:       Michael W. Stark,
    MCGUIREWOODS LLP, Richmond, Virginia; Martin A. Conn, Matthew J. Hundley, Lisa
    M. McMurdo, MORAN REEVES & CONN PC, Richmond, Virginia, for Appellant. Peter
    C. Grenier, GRENIER LAW GROUP PLLC, Washington, D.C.; Andrew G. Slutkin, Ethan
    Nochumowitz, SILVERMAN THOMPSON SLUTKIN & WHITE, Baltimore, Maryland,
    for Appellee. Robert L. Wise, Jason R. Hodge, Richmond, Virginia, Susan E. Burnett,
    BOWMAN AND BROOKE LLP, Austin, Texas, for Amicus Curiae.
    2
    AGEE, Circuit Judge:
    Federal Rule of Evidence 702 appoints trial judges as “gatekeepers of expert
    testimony” to protect the judicial process from “the potential pitfalls of junk science.”
    United States v. Bonner, 
    648 F.3d 209
    , 215 (4th Cir. 2011). If a trial court abdicates that
    duty by opening the gate indiscriminately to any proffered expert witness––particularly
    one with whom it recognizes “legitimate concerns,” J.A. 287––it risks exposing jurors to
    “dubious scientific testimony” that can ultimately “sway[]” their verdict, Nease v. Ford
    Motor Co., 
    848 F.3d 219
    , 231 (4th Cir. 2017) (quoting In re Zurn Pex Plumbing Prods.
    Liab. Litig., 
    644 F.3d 604
    , 613 (8th Cir. 2011)). That risk is notably amplified in products
    liability cases, for “expert witnesses necessarily may play a significant part” in establishing
    or refuting liability. Chase v. Gen. Motors Corp., 
    856 F.2d 17
    , 20 (4th Cir. 1988).
    Appellee Andrea Sardis, in her capacity as the Administrator of the Estate of her
    late husband, Evangelos Sardis (“the Estate”), asserted various products liability claims
    against Appellant Overhead Door Corporation (“ODC”) relating to Mr. Sardis’ tragic death
    in a work-related accident in June 2016. But the only probative evidence supporting the
    Estate’s claims came from two expert witnesses, neither of whom offered relevant or
    reliable opinions. Nonetheless, the district court permitted the jurors to hear their
    testimony, finding that cross-examination was the proper, and only, tool to vet any
    relevance or reliability factors. On the basis of that testimony, the jury awarded the Estate
    a multi-million-dollar verdict.
    That verdict is the result of the district court’s abuse of discretion in admitting the
    Estate’s expert testimony. Without it, the Estate offered insufficient admissible evidence
    3
    as a matter of law to prevail on any of the four claims submitted to the jury. We therefore
    reverse the judgment in this case, and remand with instructions that judgment be entered
    in favor of ODC as to each of the Estate’s claims.
    I.
    A.
    ODC designs and manufactures garage doors and the metal hoods those doors are
    installed in, and then sells these products through a network of independent distributors.
    ODC also designs and manufactures the packaging used for shipping these products. The
    packaging––not the garage doors or hoods––is the focus of this case.
    For thirty years, until 2014, ODC shipped its garage door hoods in rectangular
    prism-shaped containers. The entire container was made of a double-wall corrugated
    material, and the two “ends” of the container (the two square ends to which all four of the
    rectangular “sides” connected) contained handhold “punchouts” in the material. ODC
    intended for workers to use, and workers in fact used, these handholds to push and pull the
    containers as necessary for storage and transit. ODC never received a report of a worker
    ripping a handhold, but it did receive complaints that the corrugated material would
    collapse during transit, damaging the hoods inside.
    In response to these complaints, ODC redesigned its garage door hood containers in
    December 2014. It kept the same rectangular prism shape, but made two important
    modifications. First, it replaced the double-wall corrugated material on the sides with
    triple-wall corrugated material. Second, it replaced the double-wall corrugated material on
    4
    the ends with wood slats. Staples connected each of the four triple-wall corrugated sides to
    two vertical pieces of wood on either “end.” The square “ends” were comprised of several
    horizontal pieces of wood that were nailed into the two vertical wood slats. ODC
    incorporated the “handhold” design from its old container design by omitting one
    horizontal wood piece on each end. A photograph of an exemplar container, J.A. 1243, is
    reproduced below.
    Prior to using this new container design for shipping its goods, ODC performed
    some field testing. According to Bradley Knable, ODC’s corporate designee, the testing
    included workers pushing and pulling the containers using those handholds, although there
    was no specific test of the maximum strength of the new handholds. The new design overall
    performed to ODC’s satisfaction. ODC then shipped garage door hoods in these new
    containers to select customers. ODC asked for feedback on the containers, and received no
    complaints about the new container or its handholds.
    5
    B.
    Mr. Sardis began working for Washington Overhead Door, Inc. (“WOD”), an ODC
    distributor, in June 2016. On June 6, 2016, he and his training supervisor, Keith Lawrence,
    were asked to transport an ODC garage door hood to a work site. The hood was shipped in
    a post-2014 ODC container (hereinafter “the Container”), which was loaded onto a ladder
    rack in the bed of a WOD service truck that Lawrence operated. At the work site, Lawrence
    tried to remove the Container from the truck with a forklift, but the Container became
    unbalanced on the forklift’s tines, making it unsafe to unload. Mr. Sardis then climbed onto
    the ladder rack and tried to adjust the Container on the forklift tines by pulling on one of
    its handholds. Lawrence recalled seeing Mr. Sardis standing in a “C position,” in which his
    hands were directly over his feet, and his body was curved in a “C”-shape. J.A. 665–66.
    When Mr. Sardis pulled, the wood slat constituting the handhold broke off, causing him to
    fall off the ladder rack and hit his head on the pavement nine feet below. He succumbed to
    his injuries two weeks later. The Container was photographed immediately after the
    accident, but it was not preserved, to the fault of neither party. Thus, neither party could
    test or otherwise examine the Container involved in Mr. Sardis’ accident. 1
    1
    During discovery, the Estate requested that ODC produce at least three containers
    identical to the one involved in Mr. Sardis’ accident. ODC responded that it did not have
    any such container in its possession because it only manufactures them on-demand, but
    offered to construct three replicas of the Container. The Estate rejected this offer, claiming
    it “would have no way of knowing whether ODC made subtle changes to its design
    intended to strengthen the crates and/or the handholds, rendering any such testing wholly
    unreliable.” Pl.’s Opp. to Def.’s Mot. to Exclude Dr. Singh at 24, Sardis v. Overhead Door
    Corp., No. 3:17-cv-00818-JAG (E.D. Va. filed Nov. 15, 2018), ECF No. 75.
    6
    C.
    After Mr. Sardis’ death, the Estate sued ODC in federal court, invoking the district
    court’s diversity jurisdiction. 2 The Estate asserted four causes of action under Virginia
    products liability law: (1) a general negligence claim; (2) a design defect claim; (3) a breach
    of implied warranty claim; and (4) a failure to warn claim. 3 Essentially, the Estate alleged
    that ODC was negligent in designing the Container’s handholds, and that this defective
    design caused Mr. Sardis’ injuries. Alternatively, the Estate alleged that ODC had a duty
    to warn foreseeable users of the Container to not rely on the handholds for pulling it, and
    that had Mr. Sardis been warned, he would not have been injured. The Estate offered Sher
    Paul Singh, Ph.D., as its sole expert for the design defect claim; and Michael S. Wogalter,
    Ph.D., as the sole expert for the failure to warn claim.
    Dr. Singh, a packaging design engineer, opined that the Container should have been
    designed according to what he claimed was the relevant industry standard, American
    Society of Testing and Materials Standard #D6039 (“ASTM D6039”). He opined that the
    Container failed to satisfy this standard in two ways: (1) the handholds should not have
    been included in the design; and (2) the Container should have been designed with end
    “cleats,” or pieces of lumber or plywood vertically nailed onto the wood end pieces on the
    2
    The district court properly had diversity jurisdiction over this case. Mr. Sardis was
    domiciled in Virginia, and so is his Estate; ODC maintains its principal place of business
    in Texas; and the Estate’s Complaint sought damages well in excess of $75,000. See 
    28 U.S.C. § 1332
    (a)(1).
    The Estate’s Complaint asserted a fifth cause of action based on an alleged
    3
    manufacturing defect, but it abandoned this claim before trial.
    7
    outside of the Container. Dr. Singh also testified that ODC breached industry standards by
    failing to test the Container prior to placing it in the stream of commerce. Finally, without
    performing any testing or citing to any published literature, he opined that these failures
    proximately caused Mr. Sardis’ death.
    The Estate also offered the expert testimony of Dr. Wogalter for its failure to warn
    claim. Dr. Wogalter described himself as an expert on “human factors,” which he said was
    “a discipline of study that deals with the design of products and systems based on people’s
    abilities and limitations to promote productivity, satisfaction, and safety.” J.A. 96, 555. He
    offered three opinions: (1) ODC should have done a “hazard analysis” (which entails, inter
    alia, field and laboratory testing and soliciting feedback from consumers) to ascertain if
    its new handhold design created new dangers that would require warnings; (2) the lack of
    warnings about the hazards of pulling on the wooden handholds made it unreasonably
    dangerous; and (3) ODC’s failure to perform a hazard analysis and to warn consumers not
    to pull on the Container’s handholds proximately caused Mr. Sardis’ death.
    Before trial, ODC filed a motion in limine to exclude both experts’ testimony as
    irrelevant and unreliable. See Daubert v. Merrell Dow Pharms., 
    509 U.S. 579
     (1993). The
    district court denied the motion as to both experts in a cursory fashion. Making no
    relevancy determinations, it held only that ODC’s reliability concerns lacked merit because
    “‘[a] lack of testing . . . affects the weight of the evidence,’ not its admissibility.” E.g., J.A.
    289 (citation omitted). Instead, the district court opined that ODC could address its
    concerns through “[v]igorous cross-examination, presentation of contrary evidence, and
    careful instruction on the burden of proof.” 
    Id.
     (alteration in original) (citation omitted).
    8
    D.
    After the jury rendered a $4.84 million verdict in the Estate’s favor on all four claims
    for relief, ODC filed a renewed motion for judgment as a matter of law under Federal Rule
    of Civil Procedure 50(b). ODC reasserted that both Drs. Singh and Wogalter provided
    irrelevant and unreliable opinions, and that the district court should have stricken their
    testimony at trial. In ODC’s view, with or without their testimony, the Estate could not
    prevail on its claims as a matter of law.
    Beginning with Dr. Singh and the Estate’s design defect claim, the district court
    rejected ODC’s renewed Daubert challenges to Dr. Singh’s testimony as only “‘affect[ing]
    the weight of the evidence,’ not its admissibility.” J.A. 1179 (citation omitted); J.A. 1182.
    On the merits of the design defect claim, the court concluded that Dr. Singh provided
    sufficient testimony to show that ASTM D6039 was the applicable industry standard for
    the Container’s design, and that “the [C]ontainer fell short of that standard’s
    specifications.” J.A. 1181. It further found that despite “some flaws” in Dr. Singh’s
    proximate causation opinion, his testimony “gave the jury sufficient evidence to conclude
    that the container’s defective design proximately caused [Mr.] Sardis’ death.” J.A. 1182.
    ODC also argued that Dr. Wogalter’s testimony was inadmissible under Daubert
    because his opinions all relied on the irrelevant point that ODC should have known of the
    dangers that its handhold design posed. According to ODC, in order to prevail on a failure
    to warn claim, Virginia law required ODC to have reason to know of the dangers, but Dr.
    Wogalter provided no such testimony addressing that standard.
    9
    The district court made no explicit Daubert findings as to Dr. Wogalter, concluding
    only that there was sufficient evidence to support the jury’s failure to warn verdict. Citing
    Mr. Knable’s testimony that ODC did not “ever consider the potential dangers that its
    packaging or crates can pose to others,” and Dr. Wogalter’s testimony that ODC had to
    “solicit feedback” from users of the Container about the handhold’s dangers, the court
    found that a reasonable jury could conclude that ODC “violated its ‘general duty to make
    reasonable inferences from relevant and reasonably available facts.’” J.A. 1185 (citation
    omitted). This testimony, the court explained, sufficiently supported the finding that ODC
    “had a ‘reason to know’ of the [C]ontainer’s dangers.” J.A. 1185–86. The court did not,
    however, address the issue of proximate causation.
    ODC lastly challenged the sufficiency of the evidence supporting the jury’s verdicts
    on the other two claims for relief, the general negligence claim and the breach of the
    implied warranty of merchantability claim. The district court rejected both arguments,
    however, deeming the evidence sufficient to support both verdicts. ODC thereafter timely
    filed a notice of appeal, and we have jurisdiction pursuant to 
    28 U.S.C. § 1291
    .
    II.
    Rule 50(b) permits a party to bring a renewed motion for judgment as a matter of
    law after the jury has rendered its verdict. If that motion is denied, the moving party is
    entitled to assert those same arguments on appeal, Fed. R. Civ. P. 50(e), and our subsequent
    review is de novo, Sloas v. CSX Transp., Inc., 
    616 F.3d 380
    , 392 (4th Cir. 2010). In our
    analysis, we must view the evidence in the light most favorable to the nonmoving party,
    10
    
    id.,
     without weighing it or making any credibility determinations, Chaudhry v. Gallerizzo,
    
    174 F.3d 394
    , 404–05 (4th Cir. 1999). Our task is to determine “whether there was a legally
    sufficient evidentiary basis for a reasonable jury” to render the verdict that it did. ABT Bldg.
    Prods. Corp. v. Nat’l Union Fire Ins. Co. of Pittsburgh, 
    472 F.3d 99
    , 113 (4th Cir. 2006)
    (emphasis added). This requires us to first excise any evidence that was erroneously
    admitted during trial, because “[i]nadmissible evidence contributes nothing to a ‘legally
    sufficient evidentiary basis.’” Weisgram v. Marley Co., 
    528 U.S. 440
    , 453–56 (2000). If
    the district court erred in denying judgment as a matter of law, then we have the discretion
    to (1) “order a new trial,” (2) “direct the trial court to determine whether a new trial should
    be granted,” or (3) “direct the entry of judgment” in the moving party’s favor. Fed. R. Civ.
    P. 50(e).
    III.
    On appeal, ODC asserts that the district court reversibly erred in admitting the
    expert testimony of Drs. Singh and Wogalter under Federal Rule of Evidence 702. It argues
    that the district court first erred by delegating the determination of expert witness relevance
    and reliability to the jury without performing any Daubert analysis. On the merits, ODC
    contends that both experts’ opinions were irrelevant because Dr. Singh offered no relevant
    industry standard, and Dr. Wogalter’s testimony was incompatible with Virginia’s failure
    to warn jurisprudence. Further, ODC posits that both experts’ failure to test or otherwise
    authenticate their proximate causation opinions rendered them unreliable. Since the
    11
    experts’ testimony was inadmissible, according to ODC, the Estate cannot establish any
    design defect or reason for ODC to have known of the Container’s alleged dangers.
    The Estate counters that the district court properly allowed the jury to consider
    ODC’s challenges to Drs. Singh’s and Wogalter’s testimony. And even if those experts’
    testimony was inadmissible, the Estate maintains that the other admissible evidence at trial
    sufficiently supported the jury’s verdict on each claim for relief.
    We agree with ODC. The district court erred at the motion in limine stage when it
    improperly abdicated its critical gatekeeping role to the jury and admitted Drs. Singh’s and
    Wogalter’s expert testimony without engaging in the required Rule 702 analysis. That error
    was harmful. Had the district court faithfully executed its Daubert responsibilities before
    or after the jury’s verdict, our precedent would have compelled it to exclude both experts’
    testimony. And without that expert testimony, the Estate failed to meet its evidentiary
    burden on each cause of action submitted to the jury.
    A.
    Before addressing the merits of the arguments on appeal, it is helpful to provide an
    overview of Virginia products liability law.
    “Virginia has not adopted a strict liability regime for products liability.” Evans v.
    Nacco Materials Handling Grp., Inc., 
    810 S.E.2d 462
    , 469 (Va. 2018). Instead, plaintiffs
    may pursue a products liability remedy “under a theory of implied warranty of
    merchantability or under a theory of negligence.” 
    Id.
     To prevail on either theory, a plaintiff
    must prove “(1) that the goods were unreasonably dangerous either for the use to which
    they would ordinarily be put or for some other reasonably foreseeable purpose, and (2) that
    12
    the unreasonably dangerous condition existed when the goods left the defendant’s hands.”
    
    Id.
     (quoting Featherall v. Firestone Tire & Rubber Co., 
    252 S.E.2d 358
    , 367 (Va. 1979)).
    A product is “unreasonably dangerous” if it is defectively manufactured, defectively
    designed, or “unaccompanied by adequate warnings concerning its hazardous properties.”
    
    Id.
     (quoting Morgen Indus., Inc. v. Vaughan, 
    471 S.E.2d 489
    , 492 (Va. 1996)).
    To prevail on a design defect claim, a plaintiff must show that the manufacturer
    “owes a legally recognized duty to design” a product in a certain way to ensure that the
    product “is reasonably safe for the purpose for which it is intended.” Holiday Motor Corp.
    v. Walters, 
    790 S.E.2d 447
    , 454–55 (Va. 2016). Whether such a duty exists is a question
    of law for the court, not the jury, id. at 454, and is informed by three kinds of evidence: (1)
    governmental safety standards; (2) industry practices; and (3) reasonable consumer
    expectations. Evans, 810 S.E.2d at 469–70.
    If a plaintiff successfully establishes a duty to construct a product in a particular
    manner, the manufacturer breaches that duty if the product does not conform to that
    standard. Holiday Motor, 790 S.E.2d at 455 & n.14; see also Evans, 810 S.E.2d at 469–70.
    Whether the product failed to conform to the established standard is a fact question for the
    jury to resolve. See Morgen Indus., 471 S.E.2d at 492.
    Distinctly, failure to warn claims recognize that “[a] product may . . . suffer from
    no design defect, but nevertheless require a warning to consumers about a hidden danger.”
    Evans, 810 S.E.2d at 472. To prevail on such a claim, a plaintiff must prove that the
    manufacturer:
    13
    (a)    knows or has reason to know that the [product] is or is likely to be
    dangerous for the use for which it is supplied, and
    (b)    has no reason to believe that those for whose use the [product] is
    supplied will realize its dangerous condition, and
    (c)    fails to exercise reasonable care to inform them of its dangerous
    condition or of the facts which make it likely to be dangerous.
    Funkhouser v. Ford Motor Co., 
    736 S.E.2d 309
    , 313 (Va. 2013) (quoting Featherall, 252
    S.E.2d at 366).
    B.
    We begin with ODC’s argument that the district court abused its discretion in
    admitting Drs. Singh’s and Wogalter’s expert testimony. We review a district court’s
    decision to admit expert testimony for an abuse of discretion. McKiver v. Murphy-Brown,
    LLC, 
    980 F.3d 937
    , 958 (4th Cir. 2020). And in conducting our Rule 50(b) analysis, we
    “must first excise inadmissible evidence,” as “such evidence ‘contributes nothing to a
    legally sufficient evidentiary basis.’” Hodges v. Mack Trucks Inc., 
    474 F.3d 188
    , 193 (5th
    Cir. 2006) (quoting Weisgram, 
    528 U.S. at 454
    ).
    Rule 702 permits expert testimony if that testimony is (1) helpful to the jury in
    understanding the evidence or determining a fact at issue, (2) “based on sufficient facts or
    data,” (3) “the product of reliable principles and methods,” and (4) the product of a
    “reliabl[e] appli[cation] of th[ose] principles and methods to the facts of the case.” Rule
    702 thus “imposes a special gatekeeping obligation on the trial judge” to “ensur[e] that an
    expert’s testimony both rests on a reliable foundation and is relevant to the task at hand.”
    Nease, 848 F.3d at 229–30 (quoting Daubert, 
    509 U.S. at 597
    ).
    14
    An expert’s opinion is relevant if it has “a valid scientific connection to the pertinent
    inquiry.” Belville v. Ford Motor Co., 
    919 F.3d 224
    , 232 (4th Cir. 2019) (quoting Daubert,
    
    509 U.S. at 592
    ). This ensures that the expert “helps ‘the trier of fact to understand the
    evidence or to determine a fact in issue.’” Nease, 848 F.3d at 229 (citation omitted). Simply
    put, if an opinion is not relevant to a fact at issue, Daubert requires that it be excluded.
    But even if relevant, an opinion must also be sufficiently reliable. Reliability is a
    “flexible” inquiry that focuses on “the principles and methodology” employed by the
    expert. Daubert, 
    509 U.S. at
    594–95. Specifically, district courts must ensure that an
    expert’s opinion is “based on scientific, technical, or other specialized knowledge and not
    on belief or speculation.” Oglesby v. Gen. Motors Corp., 
    190 F.3d 244
    , 250 (4th Cir. 1999).
    And to the extent an expert makes inferences based on the facts presented to him, the court
    must ensure that those inferences were “derived using scientific or other valid methods.”
    
    Id.
    Daubert provides four, non-exhaustive “guideposts” to aid in the required reliability
    analysis: (1) whether the expert’s theory or technique “can be (and has been) tested”; (2)
    “whether the theory or technique has been subjected to peer review and publication”; (3)
    “the known or potential rate of error” inherent in the expert’s theory or technique; and (4)
    whether the expert’s methodology is generally accepted in his field of expertise. Nease,
    848 F.3d at 229 (quoting Daubert, 
    509 U.S. at
    593–94). But this list “neither necessarily
    nor exclusively applies to all experts or in every case,” as the relevance of some factors can
    “depend[] on the nature of the issue, the expert’s particular expertise, and the subject of his
    testimony.” Kumho Tire Co. v. Carmichael, 
    526 U.S. 137
    , 141, 150 (1999) (citation
    15
    omitted). Accordingly, trial courts are typically given “broad latitude” to determine which
    of these factors (or some other unspecified factors) are “reasonable measures of reliability
    in a particular case.” Nease, 848 F.3d at 229 (quoting Kumho Tire, 
    526 U.S. at 153
    ). But
    that broad discretion does not allow a district court to delegate the issue to the jury.
    As we explain below, the district court abused its discretion initially when it failed
    to perform any Daubert analysis and ruled that the issues of relevance and reliability
    impacted only the weight of the experts’ testimony, not their admissibility. That error was
    harmful for two independent reasons. First, without Drs. Singh’s and Wogalter’s
    testimony, the Estate could not have prevailed on any of its claims as a matter of law. And
    second, assuming that the court had considered the merits of ODC’s Daubert challenges in
    ruling on ODC’s post-trial Rule 50(b) motion, it abused its discretion in refusing to strike
    Drs. Singh’s and Wogalter’s testimony for both offered irrelevant and unreliable opinions.
    1.
    a.
    We begin with ODC’s argument that the district court failed to perform its
    gatekeeping function as to both experts.
    After the Supreme Court’s seminal decisions in Daubert and Kumho Tire, Rule 702
    was amended specifically to “affirm[] the trial court’s role as gatekeeper.” Fed. R. Evid.
    702 advisory committee’s note to 2000 amendments. So when a party challenges an
    opposing expert’s testimony as irrelevant, the court must satisfy itself that the proffered
    testimony is relevant to the issue at hand, for that is “a precondition to admissibility.”
    Daubert, 
    509 U.S. at 592
     (emphasis added). And if that expert’s proffered evidence is
    16
    further alleged to be unreliable, then “the trial judge must determine whether the testimony
    has ‘a reliable basis in the knowledge and experience of the relevant discipline.’” Kumho
    Tire, 
    526 U.S. at 149
     (alteration omitted) (quoting Daubert, 
    509 U.S. at 592
    ). While district
    courts have “broad discretion” in analyzing reliability, “such discretion does not include
    the decision ‘to abandon the gatekeeping function.’” Nease, 848 F.3d at 230 (quoting
    Kumho Tire, 
    526 U.S. at
    158–59 (Scalia, J., concurring)). “Rather, it is discretion to choose
    among reasonable means of excluding expertise that is fausse and science that is junky.”
    Kumho Tire, 
    526 U.S. at 159
     (Scalia, J., concurring). Thus, a district court abuses its
    discretion if it fails to ensure that a proffered expert opinion is “sufficiently relevant and
    reliable when it is submitted to the jury.” Nease, 848 F.3d at 231.
    The district court’s ruling on ODC’s motion in limine cursorily dismissed each of
    ODC’s reliability and relevance arguments as only going to weight, not admissibility.
    Although the court recognized “legitimate concerns” with Dr. Wogalter’s proffered
    testimony, it nonetheless deemed those concerns solely a subject for cross-examination.
    J.A. 287–88 (emphasis added). Despite ODC’s request, the district court failed to undertake
    any Daubert analysis. Just as in Nease, “[t]he court did not use Daubert’s guideposts or
    any other factors to assess the reliability of [Drs. Singh’s and Wogalter’s] testimony, and
    the court did not make any reliability findings.” 848 F.3d at 230. Instead, it reflexively
    “[found] that [ODC]’s arguments go to the weight the jury should afford [Dr. Singh’s]
    testimony, not its admissibility.” Id. at 230–31 (first alteration in original). By doing so,
    the court “abandoned its gatekeeping function,” thereby abusing its discretion. Id. at 230.
    17
    The court similarly erred in ruling on ODC’s post-trial Rule 50(b) motion. As to Dr.
    Singh, the district court doubled down, again finding that ODC’s challenges went to the
    weight of the testimony, not admissibility. It pointed out that ODC “vigorously cross-
    examined Dr. Singh” on his failure to test his theories, but “the jury apparently found Dr.
    Singh’s opinions credible.” J.A. 1180, 1182. But credibility is entirely distinct from
    reliability and relevancy, which are preconditions to the admissibility of expert testimony.
    Nease, 848 F.3d at 229. While cross-examination may be a proper tool to determine which
    of two competing experts’ theories more credibly explains an event, even a “‘thorough and
    extensive examination’ does not ensure the reliability” or relevance “of [an] expert’s
    testimony.” Id. at 231 (citation omitted). And while the court’s opinion on the failure to
    warn claim considered Dr. Wogalter’s testimony as part of the evidentiary basis supporting
    the jury’s verdict, it never addressed ODC’s challenges to Dr. Wogalter’s proximate
    causation opinions, and never made any direct relevance or reliability rulings. Thus, as to
    both experts, the district court improperly “delegate[d] [its] gatekeeping responsibility to
    the jury,” and thereby abused its discretion. Id.
    At oral argument, the Estate posited that to the extent the district court did not make
    explicit its relevance and reliability findings, those were implicit in the ultimate ruling that
    both experts could testify. That is plainly insufficient. Where the admissibility of expert
    testimony is specifically questioned, Rule 702 and Daubert require that the district court
    make explicit findings, whether by written opinion or orally on the record, as to the
    challenged preconditions to admissibility. United States v. Ruvalcaba-Garcia, 
    923 F.3d 1183
    , 1190 (9th Cir. 2019) (“[T]he district court’s ruling at most suggests an implicit
    18
    finding of reliability, which is not sufficient. To satisfy its gatekeeping duty under Daubert,
    the court must make an explicit reliability finding.” (citations and internal quotation marks
    omitted)); Carlson v. Bioremedi Therapeutic Sys., Inc., 
    822 F.3d 194
    , 201 (5th Cir. 2016)
    (“At a minimum, a district court must create a record of its Daubert inquiry and articulate
    its basis for admitting expert testimony.” (alterations, citation, and internal quotation marks
    omitted)); Gayton v. McCoy, 
    593 F.3d 610
    , 616 (7th Cir. 2010) (“[T]he court must provide
    more than just conclusory statements of admissibility or inadmissibility to show that it
    adequately performed its gatekeeping function.”).
    The district court did none of this, despite voicing its concerns with both experts
    during trial. See, e.g., J.A. 501, 504 (pointing out that Dr. Singh’s reliance on ASTM D6039
    might be “comparing apples and oranges,” but nonetheless deciding to “leave [the parties]
    to fight that out” in front of the jury); J.A. 573–74 (demanding that Dr. Wogalter provide
    “more detail” into the hazard analysis process “so that we can figure out whether there is a
    likelihood of good results,” but then discovering that there is no “existing literature” on the
    subject, and no analogous example of a hazard analysis performed on a similar container).
    Without the explicit findings required under Daubert, “it is impossible on appeal to
    determine whether the district court carefully and meticulously reviewed the proffered
    evidence or simply made an off-the-cuff decision to admit the expert testimony.” Smith v.
    Jenkins, 
    732 F.3d 51
    , 64 (1st Cir. 2013) (alteration and citation omitted). Accordingly, we
    hold that the district court failed to satisfy Rule 702’s gatekeeping requirement and that
    failure was an abuse of discretion.
    19
    We conclude with one final observation. Our insistence on district courts’
    compliance with Rule 702’s plain gatekeeping requirement stems not from an arbitrary
    adherence to a procedural formality. Rather, because Rule 702 grants experts “wide latitude
    to offer opinions, including those that are not based on firsthand knowledge or
    observation,” “[e]xpert evidence can be both powerful and quite misleading.” Daubert, 
    509 U.S. at 592, 595
     (citations and internal quotation marks omitted). As such, “the importance
    of [the] gatekeeping function cannot be overstated.” United States v. Barton, 
    909 F.3d 1323
    , 1331 (11th Cir. 2018) (citation and internal quotation marks omitted).
    That much is confirmed by the Advisory Committee on Evidence Rules’ current
    proposal to amend Rule 702. On April 30, 2021, the Committee unanimously approved a
    proposal to amend Rule 702, part of which is motivated by its observation that in “a number
    of federal cases . . . judges did not apply the preponderance standard of admissibility to
    [Rule 702’s] requirements of sufficiency of basis and reliable application of principles and
    methods, instead holding that such issues were ones of weight for the jury.” Advisory
    Comm. on Evidence Rules, Agenda for Committee Meeting 17 (Apr. 30, 2021) [saved as
    ECF opinion attachment]. In order to address this “pervasive problem,” id. at 18, both of
    the current draft amendments to Rule 702 would contain the following language in the
    advisory committee’s notes:
    [U]nfortunately many courts have held that the critical questions of the
    sufficiency of an expert’s basis [for his testimony], and the application of the
    expert’s methodology, are generally questions of weight and not
    admissibility. These rulings are an incorrect application of Rules 702 and
    104(a) and are rejected by this amendment.
    20
    Id. at 105, 107. That clearly echoes the existing law on the issue. See, e.g., Daubert, 
    509 U.S. at 589
     (“[U]nder the Rules the trial judge must ensure that any and all scientific
    testimony or evidence admitted is not only relevant, but reliable.”); Kumho Tire, 
    526 U.S. at 147
     (extending Daubert to “all expert testimony”); Fed. R. Evid. 702 advisory
    committee’s note to 2000 amendments (“The trial court’s gatekeeping function applies to
    testimony by any expert.”). Consistent with that existing law––and in accordance with the
    Committee’s pending rule––we confirm once again the indispensable nature of district
    courts’ Rule 702 gatekeeping function in all cases in which expert testimony is challenged
    on relevance and/or reliability grounds.
    b.
    As with any evidentiary error, we review a district court’s abdication of its
    gatekeeping role for harmless error and require a new trial “only when the admission of
    evidence affected the substantial rights of a party.” Wickersham v. Ford Motor Co., 
    997 F.3d 526
    , 531 (4th Cir. 2021). That is, if we can say “with fair assurance, after pondering
    all that happened without stripping the erroneous action from the whole, that the judgment
    was not substantially swayed by the error,” then we must affirm. Taylor v. Va. Union Univ.,
    
    193 F.3d 219
    , 235 (4th Cir. 1999) (en banc) (alteration omitted) (quoting United States v.
    Heater, 
    63 F.3d 311
    , 325 (4th Cir. 1995)), abrogated on other grounds by Desert Palace,
    Inc. v. Costa, 
    539 U.S. 90
     (2003). On the record before us, we cannot say that the district
    court’s abdication of its gatekeeping role was harmless.
    In the ordinary run of cases, we deem the erroneous admission of expert testimony
    harmless if after excising the erroneously admitted expert testimony there remains
    21
    sufficient admissible evidence to uphold the jury’s verdict. See Wickersham, 997 F.3d at
    531–32 (deeming the admission of expert testimony harmless error because of the
    admission of similar testimony from other expert and non-expert witnesses). But that is not
    the case here. As we explain in greater detail in Part IV, infra, Drs. Singh and Wogalter
    were the only experts to offer the evidence necessary to establish the Estate’s causes of
    action. We therefore cannot say that the district court’s error here was harmless in this
    regard.
    We had no cause to address in Nease the precise parameters of how a district court’s
    abdication of its gatekeeping function becomes harmful error. We do so now and look to
    our sister circuits for guidance. That review uncovers two different approaches to the
    harmless error inquiry. We need not decide which is the “proper” one to follow (assuming
    there is one), because the district court’s error here is harmful under either path.
    First, some courts focus solely on whether the erroneously admitted expert
    testimony swayed the jury’s verdict. See, e.g., Carlson, 822 F.3d at 202; UGI Sunbury LLC
    v. A Permanent Easement for 1.7575 Acres, 
    949 F.3d 825
    , 834–36 (3d Cir. 2020); United
    States v. Valencia-Lopez, 
    971 F.3d 891
    , 902 (9th Cir. 2020). The Fifth Circuit’s decision
    in Carlson is the most instructive as that court similarly considered a district court’s
    abdication of its Daubert gatekeeping function in a products liability case. 822 F.3d at 200–
    01. Specifically, “the district court disregarded its gatekeeping function to determine the
    admissibility of evidence outside of the presence of the jury” by conclusorily deeming the
    testimony of the defendant’s expert witness, Dr. Durrett, admissible and instructing the
    22
    jury that “[w]hatever weight you give to this witness’s testimony, just like every witness,
    that’s strictly up to you.” Id. at 201.
    Without considering the merits of the plaintiff’s underlying Daubert challenge, the
    Fifth Circuit held that the district court’s failure to fulfill its gatekeeping requirement was
    not harmless. Id. at 202. It pointed out that after the close of the plaintiff’s case-in-chief,
    the plaintiff defeated the defendant’s motion for judgment as a matter of law, meaning that
    there was “a legally sufficient evidentiary basis to find for” the plaintiff. Id. (citation
    omitted). But after the defendant called its only witness, the challenged expert witness, Dr.
    Durrett, the jury rendered a verdict for the defendant. Id. Because Dr. Durrett’s testimony
    was the only evidence that could have supported the jury’s verdict for the defendant, the
    court reasoned, “it is not credible to categorize the admission of Dr. Durrett’s testimony as
    harmless.” Id.; see also UGI Sunbury LLC, 949 F.3d at 834–36 (holding that the district
    court’s abdication of its gatekeeping role during a bench trial was harmful because the
    court ultimately relied on that expert testimony in awarding damages to the plaintiff);
    Valencia-Lopez, 971 F.3d at 902 (holding that the district court’s failure to subject the
    Government’s challenged expert witness to any Daubert scrutiny was harmful because that
    expert’s testimony “went ‘to the heart’ of the most important issue in the case,” the viability
    of the defendant’s duress defense, and it further undercut the credibility of both the
    defendant and his own retained expert).
    Carlson is virtually indistinguishable from the case before us. Again, as we explain
    in Part IV, infra, all of the Estate’s claims fail as a matter of law without Drs. Singh’s and
    Wogalter’s testimony, so their testimony necessarily must have “substantially swayed” the
    23
    jury’s verdict for the Estate. See Taylor, 
    193 F.3d at 235
    . In these circumstances, then, “it
    is not credible to categorize the admission of [their] testimony as harmless.” Carlson, 822
    F.3d at 202. Thus, under this approach, the district court’s Daubert failure is harmful error
    and would, at minimum, require us to reverse its Rule 50(b) decision.
    Other circuits allow for a more particular harmlessness review, permitting a
    reviewing court to make substantive findings of relevance and reliability if the record on
    appeal is sufficiently developed. See Estate of Barabin v. AstenJohnson, Inc., 
    740 F.3d 457
    , 467 (9th Cir. 2014) (en banc), overruled on other grounds by United States v. Bacon,
    
    979 F.3d 766
    , 770 (9th Cir. 2020) (en banc); accord StorageCraft Tech. Corp. v. Kirby,
    
    744 F.3d 1183
    , 1190–91 (10th Cir. 2014). In an opinion authored by then-Judge Gorsuch,
    the Tenth Circuit endorsed this approach because if the expert’s testimony turned out to be
    admissible on the merits, “it would be pointless to require a new trial at which the very
    same evidence can and will be presented again.” StorageCraft, 744 F.3d at 1191.
    Alternatively, that inquiry may reveal that the challenged expert’s testimony was
    inadmissible, and “if such a finding leaves insufficient evidence, the court ‘may direct entry
    of judgment as a matter of law.’” Bacon, 979 F.3d at 769 (quoting Barabin, 740 F.3d at
    467); see Fed. R. Civ. P. 50(e). If the record is insufficient for the reviewing court to make
    those findings, however, it is left to the panel’s discretion to determine how to remedy the
    error. Bacon, 979 F.3d at 769–70.
    Applying this approach and given the extensive examination undertaken of Drs.
    Singh and Wogalter during trial, we find that the record allows us to adequately review the
    merits of ODC’s Daubert challenges. And as explained below, that review demonstrates
    24
    that the district court erred in failing to strike Drs. Singh’s and Wogalter’s testimony
    because both experts offered irrelevant and unreliable testimony.
    Therefore, under either approach, the district court’s Daubert gatekeeping error was
    not harmless.
    2.
    We now turn our attention to the merits of ODC’s Daubert challenges beginning
    with Dr. Singh’s expert testimony. Before addressing the application of the relevance and
    reliability requirements, we pause briefly to provide additional background on his
    substantive testimony.
    a.
    As noted, Dr. Singh offered several opinions during his testimony. He first testified
    that the Container was required to comply with the design standards set forth in ASTM
    D6039. The Container’s design breached those standards, he opined, because it had
    handholds, and because there were no end cleats on the outside of the Container to reinforce
    the handholds. He further opined that ODC breached industry standards that required it to
    test the Container design prior to placing the Container in the stream of commerce. Finally,
    he stated that all of these shortcomings proximately caused Mr. Sardis’ death.
    As to the first opinion, regarding the governing standard, Dr. Singh explained that
    the ASTM promulgates a wide variety of design standards that govern both the domestic
    and international packaging industries. ASTM D6039 is entitled, “Standard Specification
    for Open and Covered Wood Crates.” J.A. 154. It “covers five types and two styles of open
    and one type, and one style of covered wood crates designed for net loads not exceeding
    25
    4000 lb.” J.A. 154 (ASTM D6039 § 1.1). It defines a “crate” as “a container with structural
    framework fastened together to form a rigid structure enclosure, typically having an open
    construction concept with little or no panel support.” J.A. 155 (ASTM D6039 § 3.2.4).
    Dr. Singh opined that ODC’s Container qualified as a “Type II, Style A” crate under
    ASTM D6039, with dimensions up to twelve-feet by four-feet by two-feet and holding up
    to one thousand pounds. See J.A. 155 tbl. 1. As relevant here, ASTM D6039 requires that
    those crates “shall” be built with the materials “as specified” in the standard; that both the
    ends and sides of the crate “shall be [made] of lumber or cleated-plywood”; and that “for
    gross weights exceeding 200 lb . . . exterior side cleats shall be used to facilitate fork truck
    handling of crates.” J.A. 156, 160–61 (ASTM D6039 §§ 6.1, 7.7.1, 7.7.4). The standard,
    however, does not specify if handholds can be built into a Type II, Style A crate.
    At trial, Dr. Singh was questioned at length regarding whether ASTM D6039 was
    in fact the governing industry standard for the Container’s design. During his direct
    examination, Dr. Singh maintained that ASTM D6039 provided the applicable industry
    standard for the Container’s design, despite its sides being made of triple-wall corrugated
    material, because the Container’s wood ends provided the necessary “structural
    framework” to hold it together and “support[] the load of the product.” J.A. 453–54. On
    cross-examination, ODC’s counsel noted that sections 7.7.2 and 7.7.3 of ASTM D6039
    required that the sides and the top members of a crate “shall” be made of lumber or pleated
    plywood, too. See J.A. 160–61. When asked if this could mean that the Container “just
    isn’t a wood crate,” Dr. Singh responded, “That is possible, yes, sir.” J.A. 523. The district
    court then inquired further:
    26
    THE COURT:            [C]ould you use a container that had a wooden end and
    the rest of it was made of cardboard?
    DR. SINGH:            You can, but you still have to test it.
    THE COURT:            Well, okay. Would that [container] be governed by this
    ASTM 6039?
    DR. SINGH:           It wouldn’t be governed by 6039, but there would be
    other testing standards that would apply. . . .
    THE COURT:           So it would be [alright] to [build a box with cardboard
    sides and wooden ends] then?
    DR. SINGH:           It would be [alright] to do that as long as you test it with
    ASTM standards.
    J.A. 539–40 (emphasis added).
    This final point that Dr. Singh raised––that ASTM D6039 actually did not apply to
    the Container but “there would be other testing standards that would apply,” J.A. 539––
    referred to what he characterized as another governing industry standard. Indeed, ASTM
    D6039 itself specifies that manufacturers may use other construction methods, so long as
    “the resulting packaging systems [are] of equal or better performance,” J.A. 154 (ASTM
    D6039 § 1.4), and (according to Dr. Singh) the procedure otherwise complies with ASTM
    D4169. But ASTM D4169 is not in the record. Most importantly, Dr. Singh never
    explained what sort of testing procedures ASTM D4169, or any other ASTM standards, if
    any, applied to the Container. And there was no testimony from Dr. Singh or anyone else
    as to any testing or scientific literature review done for compliance with the unidentified
    standards.
    Despite his testimony that the Container as constructed “wouldn’t be governed by
    [ASTM] [D]6039,” J.A. 539, he nonetheless opined that the Container breached ASTM
    27
    D6039’s requirements in two ways: (1) the handhold should not have been included in the
    design; and (2) the Container should have been designed with end cleats nailed vertically
    on the wood end pieces on the outside of the Container. ODC questioned his opinion
    regarding the handholds at length during cross-examination, asking him whether ASTM
    D6039 considered that a crate would have handholds built into it. Dr. Singh confirmed that
    ASTM D6039 said nothing about handholds––meaning that it did not preclude
    manufacturers from including them. As such, “[t]here is . . . nothing in [ASTM D6039]
    that refers to a [required] strength for pulling or pushing” a crate via a handhold. J.A. 525.
    When asked what, if any, handhold testing standards the ASTM generally required, Dr.
    Singh explained that they were “[i]n the ASTM book. I don’t remember that standard
    number off the top of my head. . . . You can search it on Google.” J.A. 542–43. And to
    determine how much more strength an end cleat would have added to a handhold, Dr. Singh
    acknowledged that “[y]ou would have to do some testing.” J.A. 526. He performed none
    and referenced none from any other source. And neither did any other witness.
    Finally, Dr. Singh concluded that ODC’s failure to make the Container according
    to ASTM D6039’s specifications, and to test the Container prior to using it to ship goods,
    proximately caused Mr. Sardis’ death. Specifically, he opined only that if end cleats were
    present on the outside of the Container, the slat that Mr. Sardis pulled on “would have held
    more than not being present.” J.A. 546. But again, Dr. Singh did not cite to any tests that
    he performed on an exemplar Container or a computer-generated model, or to any other
    objective analysis, to reach this conclusion.
    28
    b.
    Below and on appeal, ODC argues that Dr. Singh’s opinions were irrelevant,
    because his testimony insufficiently established that ASTM D6039 was a relevant industry
    standard that applied to the Container. It points out that the Container is not a wooden crate,
    which is what ASTM D6039 governs. Although both ASTM D6039 crates and the
    Container have wooden ends, ODC asserts that the similarities end there, making ASTM
    D6039 an “apples-to-oranges” comparison. Opening Br. 21.
    The Estate counters that the differences that ODC cites between the Container and
    the requirements of ASTM D6039 “prove ODC’s failure to comply with the industry
    standard.” Response Br. 15. It construes Dr. Singh’s testimony as supporting the
    proposition that the Container’s triple-wall corrugated material, when connected to the
    wood ends, provided the structural framework necessary to bring it within ASTM D6039’s
    purview. Thus, the Estate contends, the jury was entitled to credit Dr. Singh’s opinion that
    ASTM D6039 governs. We find several significant flaws in the Estate’s position.
    As an initial matter, whether ASTM D6039 imposed particular duties on ODC to
    construct the Container in a certain manner should have never been delegated to the jury.
    Virginia products liability law is clear that the question of whether a manufacturer has a
    duty to design a product in a certain manner is a question of law for the court. Holiday
    Motor, 790 S.E.2d at 454 (“Judges rather than juries determine whether the defendant was
    under a duty of care at all and if so what standard of care applied.” (quoting 1 Dan B. Dobbs
    et al., The Law of Torts § 164 (2d ed. 2011)). The district court thus should have made this
    determination, not the jury. Its failure to do so was error.
    29
    Next, assuming that the court had deemed ASTM D6039 as the governing industry
    standard, that finding itself would constitute reversible legal error. Dr. Singh admitted
    during his testimony that a container made of “cardboard”––which the district court was
    using as shorthand for triple-wall corrugated material––“wouldn’t be governed by [ASTM]
    [D]6039,” because “[t]riple-wall corrugated [material] is not considered wood.” J.A. 538–
    39 (emphasis added). That admission distinguishes ASTM D6039’s requirement that a
    crate’s sides and ends “shall” be made of lumber or pleated plywood. See J.A. 156, 160
    (ASTM D6039 §§ 6.1, 7.7.1–.2). Thus, based on Dr. Singh’s own testimony, ASTM D6039
    could not be a governing standard for the Container. Yet he relied on it as the relevant
    benchmark, and the district court erroneously permitted him to do so before the jury.
    The district court recognized as much during a sidebar with counsel. It noted that
    the Container’s mostly cardboard design lacked the interconnected interior wooden
    members shown in the diagramed models in ASTM D6039 and observed, “It may be this
    was the wrong design to use for this [Container]. But comparing [the Container] to [ASTM
    D6039] is comparing apples and oranges.” J.A. 501 (emphasis added). Despite these
    obvious flaws in Dr. Singh’s testimony, the court decided to “leave [it to the parties] to
    fight that out” in front of the jury. J.A. 504. That decision violated both Rule 702’s
    gatekeeping requirement and its foundational principles of relevancy. A design standard
    that “does not even apply to” the product at issue categorically “lacks ‘a valid scientific
    connection to the pertinent inquiry.’” Nease, 848 F.3d at 232–33 (quoting Daubert, 
    509 U.S. at 592
    ). It is, in simpler words, the touchstone of irrelevancy under Daubert.
    30
    The same logic applies to Dr. Singh’s testimony regarding the propriety of the
    Container’s handholds. While initially testifying that ASTM D6039 barred manufacturers
    from putting handholds on crates, Dr. Singh later admitted that ASTM D6039 said nothing
    one way or the other about handholds:
    ODC’S COUNSEL:                   I want to be clear, I am not trying to play
    semantics, there is nothing in ASTM D 6039
    for any of the styles or types . . . of crates in
    there that has anything [to] do with manual
    handles, or hand holds by any other name,
    anywhere in the standard; right?
    DR. SINGH:                       Nothing referred to handles or hand holds in
    [ASTM] D 6039.
    ODC’S COUNSEL:                   In fact [ASTM] D 6039 doesn’t even
    contemplate an option for a hand hold in an
    all-wood crate?
    DR. SINGH:                       That is correct.
    J.A. 524. An industry standard that says nothing about the propriety of handholds––and
    ergo, nothing about how those handholds should be tested (if they need to be tested at all)
    ––is not relevant to the Estate’s claims or helpful to the jury’s breach determination.
    Lastly, at first blush, Dr. Singh’s testimony that the ASTM requires manufacturers
    to test a product that deviates from ASTM D6039’s requirements appears relevant. But in
    reality, Dr. Singh never explained what those testing standards are or if they even exist.
    Instead, Dr. Singh pointed the district court and the jury to “Google” for standards he could
    not identify. J.A. 542–43. No other witness offered testimony on these unidentified
    standards. That is patently insufficient to establish a duty to test a product in a certain way
    and a breach of that duty. The expert must be able to identify and explain those industry
    31
    testing standards and why the product in question met or failed that test. Without such
    evidence, the jury here could not properly ascertain whether ODC breached an unidentified
    industry standard and was forced to speculate a guess because all that the jury had to verify
    that the industry requires testing is Dr. Singh’s vague ipse dixit. That cannot satisfy Rule
    702. 4 See Gen. Elec. Co. v. Joiner, 
    522 U.S. 136
    , 146 (1997) (“[N]othing in either Daubert
    or the Federal Rules of Evidence requires a district court to admit opinion evidence that is
    connected to existing data only by the ipse dixit of the expert.”); Daubert, 
    509 U.S. at 590
    (“‘[K]nowledge’ connotes more than subjective belief or unsupported speculation.”); see
    also Fed. R. Evid. 702 advisory committee’s note to 2000 amendments (“The trial court’s
    gatekeeping function requires more than simply ‘taking the expert’s word for it.’”).
    In sum, the district court committed legal error in failing to strike Dr. Singh’s
    testimony under Daubert as irrelevant, because his testimony failed to establish an industry
    standard governing the Container, much less a breach of that alleged standard.
    c.
    ODC also challenged Dr. Singh’s opinion on proximate causation as unreliable,
    arguing that under our decision in Nease, Dr. Singh’s failure to test any exemplar or
    representative Container rendered his opinion unreliable. According to ODC, even if
    4
    The Estate also points to Dr. Singh’s reliance on Chapter Four of the Handbook of
    Paper and Wood Packaging Technology as a relevant industry standard. That treatise
    provides that placing cleats on the inside of a wooden crate (which the Container here did)
    “reduces the carrying capacity to less than 200 pounds.” J.A. 475. Dr. Singh never
    explained, however, how a reduction in carrying capacity would reduce the strength of
    handholds on the outside of a container. So even assuming that this is an industry standard,
    it is irrelevant to the handhold discussion.
    32
    ASTM D6039 gave some insight into how much pull resistance handholds would have
    with end cleats on the outside, “it would not help [the Estate] here, since Dr. Singh did not
    do any kind of analysis to see how much force Mr. Sardis actually applied on the Container
    or how much force a container with exterior end cleats would have held.” Opening Br. 50.
    The Estate attempts to distinguish Nease by arguing that the expert there “sought to
    extrapolate data relating to one model of truck to another model,” while here Dr. Singh
    testified as to “a product’s demonstrated failure to meet established safety standards.”
    Response Br. 28. Thus, the Estate contends, given Dr. Singh’s extensive credentials and
    “unchallenged expertise,” his testimony satisfied Daubert and Rule 702. 
    Id.
     On this point,
    too, ODC’s argument finds stronger support in our precedent. 5
    At trial, Dr. Singh testified only in a summary fashion that the lack of vertical end
    cleats on the Container’s wooden ends, and ODC’s failure to test the handholds prior to
    placing the Container in the stream of commerce, proximately caused Mr. Sardis’ death.
    His only explanation of the former proposition was to opine that end cleats “would have
    held [the handhold slat] more than not being present.” J.A. 546.
    For an expert opinion to be reliable, it must be “based on scientific, technical, or
    other specialized knowledge and not on belief or speculation.” Nease, 848 F.3d at 229
    5
    During oral argument, the Estate asserted that ODC waived any challenge to Dr.
    Singh’s proximate causation opinion by failing to object to it when Dr. Singh offered it at
    trial. See also Response Br. 17. We disagree. ODC properly preserved this issue for appeal
    by filing a motion in limine specifically requesting, inter alia, that the district court exclude
    Dr. Singh’s proximate causation opinion at trial under Daubert, which the district court
    denied. See United States v. Williams, 
    81 F.3d 1321
    , 1325 (4th Cir. 1996).
    33
    (citation omitted). “One especially important factor for guiding a court in its reliability
    determination is whether a given theory has been tested.” Id. at 231. While a lack of testing
    is not dispositive, id. at 232, we have nonetheless recognized that “a plaintiff may not
    prevail in a products liability case by relying on the opinion of an expert unsupported by
    any evidence such as test data or relevant literature in the field,” Oglesby, 190 F.3d at 249
    (citation omitted). Thus, in cases such as this one, whether the proffered expert’s theory
    has been, or can be, tested or otherwise proved objectively will ordinarily be a “key
    question to be answered” in the judge’s reliability analysis. Daubert, 
    509 U.S. at 593
    .
    Dr. Singh’s opinions, as far as they go, are “scientific” in nature. See Fed. R. Evid.
    702; Daubert, 
    509 U.S. at 590
    . They “raise basic, testable engineering concepts governing
    how an object will perform when subjected to certain forces.” Brief for Prod. Liab.
    Advisory Council, Inc. as Amicus Curiae Supporting Appellant 14. So “[t]esting was of
    critical importance in this case,” Nease, 848 F.3d at 231, in order to ensure that Dr. Singh’s
    opinion was based on scientific knowledge. After all, “to qualify as ‘scientific knowledge,’
    an inference or assertion must be derived by the scientific method.” Daubert, 
    509 U.S. at 590
    . Dr. Singh admitted as much, testifying that to determine how strong the Container’s
    handhold was or how much more strength vertical end cleats would provide, “[y]ou would
    have to do some testing.” J.A. 526.
    Dr. Singh, “however, conducted no testing whatsoever to arrive at his opinion.”
    Nease, 848 F.3d at 232. Despite the actual Container at issue being unavailable, Dr. Singh
    made no efforts to create a computer-generated or physical model of the Container, and the
    Estate turned down ODC’s offer to construct three exemplars of the Container. Without
    34
    such testing, Dr. Singh could not competently respond to several questions that required
    answers in order to reliably arrive at his ultimate proximate causation opinions. Regarding
    the failure to test the handhold, Dr. Singh did not describe (a) what sort of pull-strength
    resistance the packaging industry requires handholds to withstand, and (b) whether the
    Container’s handholds met those pull-strength resistance requirements. After all, a failure
    to test could not have proximately caused Mr. Sardis’ death if the Container’s handholds
    would have satisfied the industry’s standards. And regarding the alleged need for end
    cleats, several more questions remain unanswered: (a) Since ASTM D6039 does not speak
    to handholds, were end cleats necessary to bring the Container’s handholds within the
    industry standard for pull-strength resistance?; (b) If so, would end cleats have in fact given
    the Container’s handholds the required pull-strength resistance?; and (c) Perhaps most
    importantly, had ODC included end cleats on the Container’s wooden ends, would the
    amount of force Mr. Sardis used to pull on the Container’s handhold still have exceeded
    the handhold’s increased pull-strength resistance? It is certainly possible that Mr. Sardis
    pulled with such force that “industry standard” end cleats would not have prevented the
    handhold from breaking. Dr. Singh made no effort to consider any of these relevant factors
    and neither did any of the Estate’s other witnesses.
    Just as in Nease, “[Dr. Singh’s] failure to test his hypothes[es] renders his opinions
    on the cause of [Mr. Sardis’] accident unreliable.” 848 F.3d at 232. While his “theory is
    plausible and ‘may even be right, it is no more than a hypothesis, and it thus is not
    knowledge, nor is it based upon sufficient facts or data or the product of reliable principles
    and methods applied reliably to the facts of the case.’” Id. (alterations and citation omitted).
    35
    The other Daubert guideposts for reliability confirm this point. Dr. Singh employed no
    identified methodology to reach his conclusion about the handhold slat breaking in this
    case, or his conclusion that testing the handhold would have established its noncompliance
    with the alleged industry standards, so “it would hardly be possible to solicit peer review.”
    Id. Nor would it be possible for another expert to recreate and test Dr. Singh’s theories for
    the potential rate of error. Id. His opinions are therefore unreliable.
    The Estate and the district court appear to rely solely on ASTM D6039 as remedying
    these defects. The district court first found that Dr. Singh’s opinions were admissible
    despite his lack of testing because “where an expert is otherwise qualified to testify, a lack
    of testing or failure to identify industry standards affects the weight of the evidence.” J.A.
    1179 (quoting Bilenky v. Ryobi Ltd., No. 2:13cv345, 
    2014 WL 7530365
    , at *4 (E.D. Va.
    Dec. 5, 2014)); accord J.A. 289. Second, the court pointed out, Dr. Singh relied on an
    industry standard, ASTM D6039, distinguishing his opinions from those in Nease. Both
    points are unpersuasive.
    First, the district court’s reliance on Bilenky, an unpublished decision, is misplaced.
    Unlike Bilenky and the district court here, we do not read Alevromagiros v. Hechinger Co.,
    
    993 F.2d 417
     (4th Cir. 1993), to stand for the proposition that a lack of testing and/or a
    failure to identify industry standards can never render an expert’s testimony inadmissible
    at the Daubert gate. In fact, Alevromagiros never considered a Rule 702 challenge; it
    merely considered whether the expert testimony admitted at trial sufficiently proved a
    design defect under Virginia law. See 
    993 F.2d at
    420–21. And even if Alevromagiros
    stood for the rule that Bilenky and the district court here attributed to it, we would reject it.
    36
    Alevromagiros preceded the Supreme Court’s decision in Daubert, the latter of which made
    clear that testing and a failure to cite industry standards can impact an expert opinion’s
    reliability, one of the two preconditions for admissibility. Had the district court assured
    itself that Dr. Singh’s opinions were reliable at the Daubert gate, then a lack of testing
    and/or a failure to identify industry standards might have only impacted the weight of his
    testimony. That was not the case here, as the district court failed to make those threshold
    relevancy and reliability determinations.
    Second, Dr. Singh’s reliance on ASTM D6039 cannot, as the district court appeared
    to intimate, serve as a proxy for testing. Setting aside the fact that ASTM D6039 is an
    irrelevant standard––which by itself is fatal to this argument––Dr. Singh admitted during
    trial that “we can’t find out . . . how much strength an end cleat has to keep slats from
    pulling out” by looking only at ASTM D6039. J.A. 526. Instead, “[y]ou would have to do
    some testing.” 
    Id.
     (emphasis added). Nor does ASTM D6039 “refer[] to a [handhold]
    strength for pulling or pushing” generally. J.A. 525. So assuming that an industry standard
    could serve as a “proxy” for testing, see Nease, 848 F.3d at 233, ASTM D6039 is not such
    a standard by Dr. Singh’s own admission.
    All of this to say: even if an expert provides relevant testimony as to how an
    allegedly defective product breached a governing industry standard (which Dr. Singh did
    not do here), that says nothing about whether the expert reliably opined that said breach
    caused a plaintiff’s harm. There must be some objective basis to satisfy the district court
    that the conclusion reached was the product of reliable principles and methods. “Without
    testing, supporting literature in the pertinent field, peer reviewed publications[,] or some
    37
    basis to assess the level of reliability, expert opinion testimony can easily, but improperly,
    devolve into nothing more than proclaiming an opinion is true ‘because I say so.’” Small
    v. WellDyne, Inc., 
    927 F.3d 169
    , 177 (4th Cir. 2019). That is precisely what occurred here
    with Dr. Singh. The district court thus abused its discretion by allowing the jury to receive
    Dr. Singh’s ipse dixit opinion. See Joiner, 
    522 U.S. at 146
    .
    3.
    We now turn to ODC’s relevance and reliability challenges to Dr. Wogalter’s
    testimony, pausing first to provide a brief overview of the substance of his testimony.
    a.
    Dr. Wogalter was the Estate’s only expert to testify in support of its failure to warn
    claim. He described himself as an expert on “human factors,” which he described as “a
    discipline of study that deals with the design of products and systems based on people’s
    abilities and limitations to promote productivity, satisfaction, and safety.” J.A. 96, 555.
    First, Dr. Wogalter testified that manufacturers have a duty to conduct a “hazard
    analysis” of a product, which entails considering how a product will be used at “all different
    stages” of its “life cycle.” J.A. 562. He opined that a proper hazard analysis entails
    “solicit[ing] feedback,” instead of “just wait[ing]” to hear of problems. J.A. 564. The
    district court questioned Dr. Wogalter about how ODC would have discovered that the
    handhold was dangerous, because his testimony “[was] kind of vague.” J.A. 573. Dr.
    Wogalter responded that ODC would have discovered this by performing additional, but
    unidentified, testing, as well as “go[ing] out and talk[ing] to people” to see “how they use
    [the Container],” see “how they move [it] around,” and “try to figure out what is going to
    38
    happen to [the handhold] out in the field.” J.A. 577. Had they done this and further testing,
    he testified that ODC “would have found problems that the slat could come off from pulling
    on it.” J.A. 569. He admitted, however, that there is no existing literature on how to test
    human factors “that [he] know[s] of,” because “it is a general technique that cuts across
    products.” J.A. 574. And, he conceded that he never engaged in his own hazard analysis of
    any facsimile of the Container or anything comparable to it.
    Second, given the handhold’s alleged dangers, Dr. Wogalter opined that some
    warning system was necessary. He described the general types of information that are
    typically contained in generic warnings, how those warnings are fashioned onto packaging,
    and to whom that information is distributed. However, Dr. Wogalter did not proffer what
    specific warnings should have been placed on the Container.
    Third, despite not having opined as to what particular warnings should have been
    placed on the Container, Dr. Wogalter concluded that the failure to conduct a hazard
    analysis, and to include any warnings, proximately caused Mr. Sardis’ death. He stated that
    “there is plenty of research that . . . warnings are effective, and that certainly it is better
    than no warning,” but never explained what that research was, or why Mr. Sardis would
    have heeded those warnings. J.A. 585.
    b.
    ODC first argued in its motion in limine, and again in its post-trial Rule 50(b)
    motion, that Dr. Wogalter’s testimony was contrary to the Virginia standard for failure to
    warn claims. Reiterating those arguments on appeal, ODC asserts that Dr. Wogalter’s
    testimony was premised on what ODC should have done to discover any potential dangers
    39
    associated with the Container’s handholds. But ODC posits that settled Virginia law only
    imposes liability upon a manufacturer if it had a reason to know of the danger. For that
    reason, ODC argued, Dr. Wogalter’s testimony on an alleged duty to warn was irrelevant.
    The Estate and the district court adopted the view that Virginia’s duty to warn case
    law focuses on the notion “that the manufacturer should have superior knowledge of his
    product.” Response Br. 29 (citation omitted). And Dr. Wogalter testified that ODC failed
    to maintain such superior knowledge by “bury[ing] its head in the sand” and failing to
    consider any potential dangers. 
    Id.
     (quoting J.A. 1185). But this logic rests on a flawed
    application of Virginia’s failure to warn jurisprudence. The proper application, which ODC
    presents, compels the conclusion that Dr. Wogalter’s testimony was irrelevant.
    Part of a plaintiff’s burden in failure to warn cases under Virginia law is to show
    that the manufacturer “knows or has reason to know that the [product] is or is likely to be
    dangerous for the use for which it is supplied.” Featherall, 252 S.E.2d at 366 (quoting
    Restatement (Second) of Torts § 388 (Am. Law Inst. 1965)). The Supreme Court of
    Virginia has spoken at length about this standard, emphasizing that “[t]here is a significant
    legal difference between the phrases reason to know and should know”:
    The words “reason to know” . . . denote the fact that the actor has information
    from which a person of reasonable intelligence or of the superior intelligence
    of the actor would infer that the fact in question exists, or that such person
    would govern his conduct upon the assumption that such fact exists.
    The words “should know” . . . denote the fact that a person of reasonable
    prudence and intelligence or of the superior intelligence of the actor would
    ascertain the fact in question in the performance of his duty to another, or
    would govern his conduct upon the assumption that such fact exists.
    40
    Owens-Corning Fiberglass Corp. v. Watson, 
    413 S.E.2d 630
    , 634–35 (Va. 1992)
    (enumeration omitted) (quoting Restatement (Second) of Torts § 12). In other words,
    “‘reason to know’ implies no duty of knowledge,” but “‘should know’ implies that the
    actor owes another the duty of ascertaining the fact in question[] . . . and that he would
    ascertain the existence thereof in the proper performance of that duty.” Id. at 635 (quoting
    Restatement (Second) of Torts § 12 cmt. a).
    Dr. Wogalter’s testimony is incompatible with the governing Virginia “reason to
    know” standard. As Watson shows, Dr. Wogalter’s testimony needed to focus on whether
    the field testing ODC performed, and the other institutional knowledge within ODC’s
    purview, like the feedback from its customers about containers, had caused ODC to learn—
    or otherwise gave them reason to know—that the wooden handholds would fail when
    pulled with a certain level of force. Id. at 634–35 (holding that the trial court’s instructions
    that a defendant had “a duty to ascertain and ‘keep informed’ of scientific facts” “imposed
    an inappropriate standard” under Virginia law, but nonetheless upholding the verdict
    because the defendant failed to object to the instructions, so they became the law of the
    case); see also Torkie-Tork v. Wyeth, 
    757 F. Supp. 2d 567
    , 572–73 (E.D. Va. 2010)
    (excluding expert testimony that a company should have tested its pharmaceutical drug
    more, because the duty to warn in Virginia is only based on “those dangers which [the
    defendant] knew or had reason to know existed based on the science available at the time
    the product left [its] hands”).
    But that is not the testimony that Dr. Wogalter provided. He did not explain how or
    why, based on the facts reasonably available to ODC, its “superior knowledge” would have
    41
    caused it to infer that the Container’s handhold had any inherent danger. See Watson, 413
    S.E.2d at 634. Instead, he merely speculated as to how ODC should have gone about
    discovering if such a condition was present. Specifically, his testimony regarding the need
    to conduct a hazard analysis was premised on ODC’s alleged need to ascertain whether
    the Container’s handholds would break when pulled on in the field. See, e.g., J.A. 561
    (“Hazard analysis, at least the goal of it, is to determine what hazards are potential with the
    product.”). And his ultimate opinion was that if ODC had performed a hazard analysis
    (which Dr. Wogalter failed to describe), “[it] would have found problems that the
    [handhold] slat could come off from pulling on it.” J.A. 569 (emphasis added). Stated
    differently, Dr. Wogalter testified about what ODC should have known. That genre of
    testimony is incompatible with Virginia law, see Watson, 413 S.E.2d at 634–35, and should
    have been excluded as irrelevant, see Daubert, 
    509 U.S. at 591
     (“Expert testimony which
    does not relate to any issue in the case is not relevant and, ergo, non-helpful.” (citation
    omitted)). 6
    6
    Had Dr. Wogalter grounded his testimony in an industry standard (which,
    assuming it exists, he never identified) governing the testing of container handholds, then
    his theory may have relevance because that could show inadequacies in ODC’s field testing
    of the Container design and how it failed to maintain superior knowledge of its product.
    But Dr. Wogalter never once pointed to an industry standard governing the testing of
    handholds. In fact, he admitted that there is no existing literature on how to test human
    factors generally. Without that foundation, his testimony is nothing more than his mere
    ipse dixit, his speculative guess, about what ODC should have done in hindsight. Thus, we
    need not consider whether Virginia law would contemplate a manufacturer being held
    liable for a failure to warn under a “bury its head in the sand” line of reasoning.
    42
    c.
    Assuming arguendo that Dr. Wogalter’s hazard analysis testimony was relevant, we
    would nonetheless conclude that the district court abused its discretion in finding his
    ultimate conclusions reliable.
    None of the Daubert hallmarks of reliability––testing, peer review, literature, rate
    of error, or general acceptance––are present in Dr. Wogalter’s testimony that an undefined
    hazard analysis would have uncovered the alleged dangers in the Container’s design. First,
    as to testing, Dr. Wogalter admitted that he did not develop a hazard analysis protocol that
    would be proper for the Container in this case. He admitted that he did not perform a hazard
    analysis of an exemplar Container or any computer modeled facsimile. He could not recite
    a hazard analysis he or anyone else performed in an analogous context that would apply to
    the Container. And he admitted that he “[was] not familiar with all the ways that [the
    Container] is even handled,” because, in his words, “I don’t have access to stuff that you
    [ODC’s counsel] are saying I should have.” J.A. 595. Just as in Nease, Dr. Wogalter
    “presented a hypothesis only,” but “failed to validate it with testing” or any other objective
    comparison, which “renders his opinions . . . unreliable.” 848 F.3d at 232.
    Again, the other Daubert reliability guideposts confirm this point. Dr. Wogalter
    utilized no specified methodology, so his theories could not have been subject to peer
    review. In fact, he conceded that there is no existing literature on how to test human factors
    “that [he] know[s] of.” J.A. 574. He also confirmed that it is not general knowledge that
    part of a hazard analysis for garage door hood containers is “a pulling test” to determine
    pull-strength resistance. J.A. 571–72. Nor could Dr. Wogalter describe any other prior case
    43
    in which he, or any other expert, conducted a hazard analysis on a similar container that
    also involved an allegedly defective handhold. Nowhere in his testimony did he offer any
    facts, test data, or peer-reviewed literature for reaching his conclusion. 7 Thus, it was
    impossible for the district court, and impossible for us on appeal, to ascertain the potential
    rate of error in Dr. Wogalter’s hazard analysis approach and whether hazard analyses are
    widely accepted in the field of “human factors.”
    The district court recognized as much when it engaged in its own extensive
    questioning of Dr. Wogalter. It attempted to pinpoint a basis for Dr. Wogalter’s proposed
    hazard analysis because, in the court’s own words,
    you [Dr. Wogalter] haven’t even given us an example of this happening in
    the real world other than your thought that this is something that they ought
    to have done. What you have given us is kind of vague. . . . So I sort of would
    like to know how this process works in a little more detail so that we can
    figure out whether there is a likelihood of good results. I haven’t heard that.
    Maybe I am just missing something.
    J.A. 573 (emphasis added). The district court, in fact, was not missing anything. Dr.
    Wogalter simply offered only his ipse dixit in support of his opinions. This is the hallmark
    of an unreliable opinion. See, e.g., Oglesby, 190 F.3d at 250. It was therefore an abuse of
    discretion to allow the jury to hear this testimony. See Nease, 848 F.3d at 232.
    7
    Dr. Wogalter also cited Dr. Singh’s testimony, explaining that ODC’s hazard
    analysis was insufficient because it failed to conduct “a pulling test.” J.A. 571–72. But as
    noted above, Dr. Singh’s testimony failed to reliably demonstrate how this would have
    shown that the Container was defectively designed. Dr. Wogalter’s inability to explain this
    point only confirms the unreliability of this portion of his testimony.
    44
    The same deficits are present in his conclusions regarding the need for warnings.
    He testified that to abate the hazards inherent in the Container’s handholds, ODC had to
    give “appropriate warnings . . . whatever they might be. And there is a whole literature on
    how to make proper warnings[.]” J.A. 577. But, he admitted, he did not “determine[] the
    exact language” that should have been included in the warnings. J.A. 583. He nonetheless
    opined that the lack of an unspecified warning proximately caused Mr. Sardis’ death. He
    pointed to no peer-reviewed literature, test data, or any other facts to support his claim that
    an unspecified warning placed on the Container would have been heeded by Mr. Sardis.
    Again, all that supported Dr. Wogalter’s opinions was his own ipse dixit. Thus, just as with
    Dr. Singh, it was an abuse of discretion to admit this testimony into evidence. See Nease,
    848 F.3d at 232; Oglesby, 190 F.3d at 250. The jury should not have been permitted to hear
    any of Dr. Wogalter’s unverified and ipse dixit opinions.
    ****
    Because Drs. Singh and Wogalter provided irrelevant and unreliable testimony as a
    matter of law, we hold that the district court necessarily committed harmful error when it
    abdicated its critical Daubert gatekeeping function both at the motion in limine and Rule
    50(b) stages. With that inadmissible expert testimony excised from our own consideration,
    we turn our attention to whether the remaining admissible evidence could support the jury’s
    verdict.
    45
    IV.
    Even without Drs. Singh’s and Wogalter’s testimony, the Estate contends that ODC
    is not entitled to judgment as a matter of law. It asserts that the lay witness testimony
    offered at trial, largely from ODC’s corporate designee, was sufficient to establish both
    that the Container was defectively designed, and that ODC breached its duty to warn
    consumers of the dangers inherent in the Container’s handholds. Both contentions fail.
    A.
    The Estate first argues that it sufficiently demonstrated that the Container was
    defectively designed through the consumer expectations test. It points to the testimony of
    ODC’s corporate designee, Mr. Knable, who “agree[d]” that users “can reasonably expect
    that if they pull on [the Container’s handhold] that it will hold up[.]” J.A. 1372. Taking this
    statement in the light most favorable to the Estate still does not establish a design defect.
    Under Virginia law, a design defect can be shown if a product fails to conform with
    “reasonable consumer expectations”––“those expectations [that] reveal how society
    ‘balances known risks and dangers [inherent in a product design] against the feasibility and
    practicability of applying any given technology’ to enhance product safety.” Redman v.
    John D. Brush & Co., 
    111 F.3d 1174
    , 1181 (4th Cir. 1997) (second alteration in original)
    (citation omitted). Consumer expectations can be shown by direct evidence, “published
    literature” (which includes sources like “marketing, advertising, presentation, promotional
    materials, product manuals, and instruction booklets”), and “industry practices recognizing
    a safety standard that reasonable consumers expected.” Evans, 810 S.E.2d at 470. The
    necessary focus on reasonable consumer expectations means that “wholly subjective
    46
    expectations are insufficient to establish the degree of protection reasonable consumers
    expect from a product.” Id. (citing Redman, 
    111 F.3d at 1181
    ).
    Our Redman decision is instructive. There, the plaintiff sought to establish that a
    safe marketed as “burglar-deterrent” was defectively designed, because a reasonable
    consumer “would have expected the particular safe [the plaintiff] purchased to provide
    more burglary protection than it did.” 
    111 F.3d at 1181
    . We held that the plaintiff’s
    evidence––which consisted only of his own self-serving statements that the safe was
    “marketed as ‘burglar-deterrent’” and “would provide ‘a degree of protection against
    burglary’”––was insufficient to establish what a reasonable consumer expected of the safe.
    
    Id.
     Besides the subjective nature of this evidence, we faulted the plaintiff for failing to
    “establish how much burglary protection reasonable consumers would expect from a
    burglar-deterrent safe.” 
    Id.
     (emphasis added).
    Similarly, here, Mr. Knable’s statement fails to establish a reasonable consumer’s
    expectations as to how much pull-strength resistance would apply to the Container’s
    handhold. Any consumer (i.e., an ODC distributor’s employee handling a Container) would
    expect the handhold to “hold up” when pulled. But just as in Redman, the Estate was
    required, but failed, to “establish how much [pull-strength resistance] reasonable
    consumers would expect.” 
    Id.
     (emphasis added). Moreover, the Estate provided no
    admissible evidence on the issue of proximate causation. It failed to demonstrate (1) that
    the force that Mr. Sardis used in pulling on the Container’s handhold fell within a
    consumer’s expected metric, or (2) that with the proposed modification (end cleats), the
    Container’s handhold here would not have failed based on the force used. The fact that a
    47
    handhold may have failed on one occasion does not establish reasonable consumer
    expectations. In short, apart from the metaphysical speculation of a handhold that sustains
    an unidentified quantum force, the Estate offered no evidence to quantify any expectation
    of force resistance.
    Accordingly, without Dr. Singh’s inadmissible expert testimony, the Estate failed
    to meet its burden of proof on its design defect claim.
    B.
    Next, the Estate asserts that its failure to warn claim survives without Dr. Wogalter’s
    expert testimony. In support, it points to four alleged admissions that ODC made during
    trial: (1) that ODC has an “obligation to [e]nsure that its products that it designs and
    manufactures comply with industry standards,” J.A. 794–95; (2) that industry standards
    exist “[t]o protect people,” J.A. 1298; (3) that “ODC shouldn’t sell or distribute a product
    that does not comply with applicable industry standards,” J.A. 1298–99; and (4) that “one
    of the ways people can be injured or killed is if [ODC] sells or distributes a product that
    does not comply with applicable industry standards,” J.A. 1299. This testimony, the Estate
    posits, “provided ample grounds for the jury to conclude that the company had reason to
    know of the [Container’s] potential dangers.” Response Br. 23. Even when reading these
    statements in the light most favorable to the Estate, we disagree.
    In order for these statements to support the jury’s finding that ODC had a duty to
    warn of the dangers allegedly posed by the Container’s handholds, we must discern some
    evidence that ODC knew or had reason to know of those dangers. See Watson, 413 S.E.2d
    at 634; Featherall, 252 S.E.2d at 366–67. For argument’s sake, we will assume that the
    48
    statements the Estate points to establish that ODC would have a duty to warn of the dangers
    that the Container’s handholds posed if its design breached industry standards. But that is
    as far as these statements could take the Estate, for they fail to establish that ODC actually
    breached such a duty. With Drs. Singh’s and Wogalter’s testimony excluded, there are no
    facts establishing how ODC knew, or how its exercise of reasonable prudence would have
    given it reason to know, that the handholds violated some industry standard.
    The district court found that ODC breached its duty to warn by “bury[ing] its head
    in the sand” to the handhold’s potential dangers, J.A. 1185 (citation omitted), based on Mr.
    Knable’s testimony that ODC “[n]ever consider[ed] the potential dangers that its packaging
    or crates can pose to others,” J.A. 1297. Assuming that this theory of breach is compatible
    with Virginia law––and that the Estate sufficiently proved it––the Estate nonetheless failed
    to prove causation as a matter of law.
    The burden of establishing that ODC’s breach of a duty to warn proximately caused
    Mr. Sardis’ injuries lies with the Estate. See, e.g., Robey v. Richmond Coca-Cola Bottling
    Works, 
    64 S.E.2d 723
    , 726 (Va. 1951). As a matter of Virginia law, “before submitting [the
    issue of proximate causation] to a jury,” the plaintiff must provide “[e]vidence tending to
    show a causal connection . . . sufficient to remove the case out of the realm of speculation
    and conjecture and into the realm of legitimate inference.” Phillips v. Se. 4-H Educ. Ctr.,
    Inc., 
    510 S.E.2d 458
    , 461 (Va. 1999) (citation omitted). There is no admissible record
    evidence in this case bringing the proximate causation issue “into the realm of legitimate
    inference.” 
    Id.
     ODC’s failure to conduct an unidentified level of testing on the Container’s
    handholds gives the jury no factual basis to conclude, let alone infer, that had ODC done
    49
    such testing, it would have discovered the dangers that the Estate claims are inherent in it.
    For example, the handhold may have fallen below industry standards for pull-strength
    resistance (assuming such standards exist), but on this record, it is just as likely that the
    handhold met or exceeded these alleged standards. With no evidence either way, all that
    the jury could do was speculate. That is plainly insufficient to support a jury verdict under
    Virginia law. See 
    id.
     (holding that testimony that the decedent would have had a “good
    chance” of recovery had artificial respiration been undertaken sooner failed to “remove[]
    the issue of causation from the realm of speculation and conjecture”).
    In sum, without Drs. Singh and Wogalter, the Estate did not prove that ODC had a
    duty to warn, that it breached that duty to warn, or that such a breach proximately caused
    Mr. Sardis’ injuries. Its failure to warn claim therefore fails as a matter of law.
    C.
    Given our holdings above regarding the Estate’s evidentiary failures on its design
    defect and failure to warn claims, ODC’s arguments pertaining to the general negligence
    and breach of the implied warranty of merchantability claims may be addressed in
    relatively short order. As noted at the outset, Virginia law imposes identical requirements
    for products liability claims brought under both negligence and breach of the implied
    warranty of merchantability theories. Evans, 810 S.E.2d at 469. One of those necessary
    elements is that the product “w[as] unreasonably dangerous,” which in turn requires
    showing that the product was “defective in assembly or manufacture, unreasonably
    dangerous in design, or unaccompanied by adequate warnings concerning its hazardous
    properties.” Id. (citations omitted). The Estate, however, has failed to prove any design
    50
    defect or failure to warn. Accordingly, on this ground alone, we must hold that the Estate
    failed to carry its burden on these final two claims for relief. 8
    D.
    The final matter for our consideration is whether we should remand this case for a
    new trial, remand for the district court to assess whether a new trial is proper, or direct that
    judgment be entered for ODC as a matter of law. See Fed. R. Civ. P. 50(e). One of the
    “key[s] to [our] exercise of . . . discretion” in this analysis is “fairness to the parties.”
    Weisgram, 
    528 U.S. at 454
    . With great respect for the jury’s role in our adversarial system,
    the circumstances of this case and the equitable considerations of fairness to both parties
    counsel us to direct the district court to enter judgment as a matter of law in ODC’s favor.
    Writing for the unanimous Weisgram Court, Justice Ginsburg observed that “[s]ince
    Daubert, . . . parties relying on expert evidence have had notice of the exacting standards
    of reliability such evidence must meet.” 
    Id. at 455
    . So it is fair to enter judgment as a matter
    of law for the losing party below when the appellate court finds the prevailing party’s
    expert testimony inadmissible on appeal, because “[i]t is implausible to suggest, post-
    Daubert, that parties will initially present less than their best expert evidence in the
    expectation of a second chance should their first try fail.” 
    Id.
     at 455–56. That fairness is
    only amplified in a case like this, where “[the Estate] was on notice every step of the way
    that [ODC] was challenging [its] experts, [and it] made no attempt to add or substitute other
    8
    Given these holdings, we need not address ODC’s remaining contentions that the
    district court erred in formulating the verdict form and a number of the jury instructions.
    51
    evidence.” 
    Id. at 456
    . As in Weisgram, the Estate has “offered no specific grounds for a
    new trial”; it only asserts that the evidence it presented below was sufficient to support the
    verdict entered in its favor. 
    Id.
     Given the near identical overlap between the circumstances
    of this case and that in Weisgram, we elect to follow the path already cleared by the
    Supreme Court, and direct that judgment as a matter of law be entered in ODC’s favor as
    to all of the Estate’s claims for relief.
    V.
    For the foregoing reasons, we reverse the judgment of the district court and remand
    this case with instructions for the district court to enter final judgment in ODC’s favor.
    REVERSED AND REMANDED WITH INSTRUCTIONS
    52