Armendariz v. Pinkerton Tobacco Co. ( 1995 )


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  •                   UNITED STATES COURT OF APPEALS
    For the Fifth Circuit
    No. 93-8628
    ENRIQUE A. ARMENDARIZ,
    Plaintiff-Appellee,
    Cross-Appellant,
    VERSUS
    THE PINKERTON TOBACCO COMPANY,
    Defendant-Appellant,
    Cross Appellee.
    Appeals from the United States District Court
    for the Western District of Texas
    (June 28, 1995)
    Before JONES and DeMOSS, Circuit Judge and TRIMBLE1, District
    Judge.
    DeMOSS, Circuit Judge:
    In March 1991, Pinkerton Tobacco Company made a decision to
    dissolve its Denver sales division. As a result, several field
    sales personnel, including 53 year-old Enrique Armendariz, were
    discharged.   Pinkerton claimed that Armendariz was discharged
    both because his job was being eliminated and the division he
    worked in was being rearranged.   Armendariz claimed that he was
    1
    District Judge for the Western District of Louisiana,
    sitting by designation.
    discharged because of his age, in violation of the Age
    Discrimination in Employment Act (ADEA), 
    29 U.S.C. §§ 621
     - 34
    (West 1985).
    At trial, the jury: (1) found that age was a determining
    factor in Pinkerton's decision to discharge Armendariz; (2)
    awarded $50,000 in back pay and wages; (3) declined to award
    damages for lost future wages and benefits; and (4) found that
    Pinkerton's decision to terminate Armendariz constituted willful
    discrimination.   After the verdict, Pinkerton renewed its
    previous motion for judgment as a matter of law or in the
    alternative for new trial.   Armendariz moved to amend the
    judgment, or in the alternative for new trial, challenging the
    district court's failure to award other equitable relief, such as
    front pay or reinstatement, and the district court's failure to
    award liquidated damages based on the jury's willfulness finding.
    The district court denied both motions and entered judgment for
    $50,000 plus costs and attorney's fees.   The district court
    declined to award liquidated damages based on its judgment that
    the jury's determination of willfulness was not supported by the
    evidence.
    Pinkerton Tobacco Company appeals from the jury findings
    that its decision to discharge Enrique Armendariz amounted to
    willful discrimination on the basis of age and from the district
    court's denial of its motion for judgment as a matter of law.
    Armendariz cross-appeals from the district court's failure to
    award liquidated damages or other equitable relief.   Because we
    2
    find insufficient evidence to support the jury's verdict, we
    REVERSE and RENDER judgment in favor of Pinkerton that plaintiff
    Armendariz take nothing.
    I.   BACKGROUND
    Enrique Armendariz worked for Pinkerton Tobacco Company for
    about eight and one-half years selling smokeless tobacco and pipe
    tobacco products.2    In March 1991, at age 53, Armendariz was
    discharged.   Pinkerton claims that he was discharged because his
    job was being eliminated.    Armendariz claims he was discharged
    because of his age.
    Pinkerton was organized into five regions which were
    subdivided into 29 divisions.     Armendariz worked in the Denver
    division which was in the Dallas region.      In March 1991 there
    were six field sales representatives in the Denver division:
    Ardrey, age 35; Allison, age 34; Brown, age 43; Tucker, age 41;
    Boyd, age 48 and Armendariz, age 53.     Each salesperson serviced a
    distinct geographic territory near his or her home.      Armendariz
    lived in El Paso and his territory was composed of a large
    sparsely-populated area that included southwest Texas and
    Southern New Mexico.
    Whenever the cost of sales in a given territory exceeded 10
    cents per dollar, Pinkerton would consider converting the direct
    sales area into one serviced by an independent broker.      It was
    undisputed that in 1990, the Denver division's selling costs, and
    2
    Armendariz was employed in 1982 by Liggit & Myers,
    Pinkerton's predecessor. When Pinkerton split off from Liggit
    and Myers in 1984, it retained Armendariz' services.
    3
    Armendariz' selling costs in particular, far exceeded both the
    national average for the company and the target maximum of 10
    cents per dollar of sales.3   Therefore, Dallas regional manager
    Darrell Peters asked Denver division manager Jerry Salentine to
    suggest ways to reduce those costs.   Salentine responded that
    costs could not be significantly reduced because they were
    attributable to the large geographic area and relatively sparse
    population of the Denver division.    After meeting with all Denver
    division sales personnel and working individual routes with the
    majority of the sales personnel, Peters recommended to Pinkerton
    management that the Denver division be dissolved.
    In March 1991 Pinkerton decided to dissolve the Denver
    division.   The plan called for elimination of the Division
    manager's position, conversion of the two highest cost
    territories (Armendariz' and Brown's) to service by independent
    brokers and reassignment of the remaining four viable territories
    to existing adjacent divisions.   Thus, division manager Salentine
    and salesmen Brown and Armendariz were discharged.   The four
    remaining salespeople were reassigned to managers in other
    divisions but continued to work the same territories.
    Independent brokers assumed all of Brown's territory and the vast
    majority, both by geographic area and population, of Armendariz'
    3
    Selling costs nationwide in Pinkerton's 29 divisions
    averaged 8 cents per dollar of sales and 43 cents per pound of
    product sold. Selling costs in the Denver division averaged 17.9
    cents per dollar of sales and $1.01 per pound of product sold.
    Armendariz selling costs were 32 cents per dollar of sales and
    $1.95 per pound of product sold.
    4
    territory.   Five eastern counties from Armendariz' territory were
    assumed by Jim Fowler, a 34 year-old Pinkerton salesman who had
    been servicing adjacent parts of Texas for about one year.
    Pinkerton did not consider reassigning Armendariz to a different
    division in his existing territory and subsequently refused to
    hire him for positions open in other territories.
    II. STANDARD OF REVIEW
    Pinkerton moved for judgment as a matter of law both before
    and after the verdict.     Therefore we review the district court's
    denial of Pinkerton's motion for judgment as a matter of law
    using the standard enunciated in       Boeing Company v. Shipman, 
    411 F.2d 365
    , 374-75 (1969) (en banc).      Under Boeing, judgment as a
    matter of law is appropriate if the facts and inferences point so
    strongly and overwhelmingly in favor of one party that a
    reasonable jury could not have concluded that the ADEA was
    violated.    
    411 F.2d at 374
    ; Molnar v. Ebasco Constructors, Inc.,
    
    986 F.2d 115
    , 117-18 (5th Cir. 1993); Little v. Republic Refining
    Co., Ltd., 
    924 F.2d 93
    , 95 (5th Cir. 1991).      A mere scintilla of
    evidence is insufficient to present a question for the jury.
    Boeing, 
    411 F.2d at 374
    .    There must be a conflict in substantial
    evidence to create a jury question.      
    Id. at 375
    .   Applying Boeing
    to this case, the district court's judgment should be reversed
    only if the facts and accompanying inferences would not permit
    reasonable people to conclude that Pinkerton discharged
    Armendariz because of his age.
    III.   ELEMENTS OF PROOF UNDER THE ADEA
    5
    The ADEA makes it "unlawful for an employer ... to discharge
    any individual ... because of such individual's age." 
    29 U.S.C. § 623
    (a)(1).   To prove a violation, a plaintiff must prove
    intentional discrimination.   Absent direct evidence, the
    plaintiff can create a rebuttable presumption of discrimination
    by presenting a prima facie case.     Molnar, 
    986 F.2d at 118
    .    A
    plaintiff demonstrates a prima facie case by showing that: (1) he
    was discharged; (2) he was qualified for the position; (3) he was
    within the protected class; and (4) he was either (i) replaced by
    someone outside the protected class, (ii) replaced by someone
    younger, or (iii) otherwise discharged because of his age.
    Bodenheimer v. PPG Indus., Inc., 
    5 F.3d 955
    , 957 (5th Cir. 1993).
    Once a plaintiff demonstrates a prima facie case, the burden of
    production shifts to the defendant to establish a legitimate,
    nondiscriminatory reason for its decision.     
    Id.
       Once defendant
    meets this burden, the presumption dissolves and the plaintiff
    must prove by a preponderance of the evidence that the employer's
    articulated reason is but a pretext for age discrimination.       St.
    Mary's Honor Ctr. v. Hicks, 
    113 S. Ct. 2742
    , 2749 (1993).        When,
    as here, the case has been fully tried on the merits, the
    adequacy of the showing at any particular stage of this
    evidentiary process is unimportant.    Molnar, 
    986 F. 2d at 118
    .
    Instead, the Court must focus on whether a reasonable trier of
    fact could have concluded as the jury did.     
    Id.
       In an ADEA case,
    the critical test is that the plaintiff must prove that age
    "actually played a role in" and "had a determinative influence
    6
    on" the employer's decision-making process.       Hazen Paper Co. v.
    Biggins, 
    118 S. Ct. 1701
    , 1706 (1993).     With these principles in
    mind, we review the evidence presented in this case.
    IV.   THE EVIDENCE
    Pinkerton argues that Armendariz' evidence neither
    demonstrated a prima facie case of discrimination nor created a
    jury issue related to whether Pinkerton's articulated reason for
    Armendariz' discharge was in fact a pretext for unlawful
    discrimination.4   We agree.
    A. The Prima Facie Case
    The first two elements of Armendariz' prima facie case ,
    that he was within the protected age class and that he was
    discharged, were not disputed.     Further, there was substantial
    evidence at trial from all sides that Armendariz had been a loyal
    and competent employee who was qualified for the position that
    was being eliminated.    The parties disagree, however, about
    whether this is a "replacement" or a "job elimination" case and,
    consequently, about which version of the final prong of the prima
    facie case applies.   We cannot agree with Armendariz' contention
    that this is a "replacement" case.      It is true that the five most
    4
    Although our concern is not with the sufficiency of the
    evidence at any particular stage but with the sufficiency of the
    evidence in the case as a whole to establish intentional
    discrimination, the parties presented their evidence below and
    their arguments on appeal with reference to the McDonnell Douglas
    procedural framework. We therefore employ that format to respond
    to their various arguments. See, e.g., Elliot v. Group Medical &
    Surgical Svc., 
    714 F.2d 556
     (5th Cir. 1983), cert. denied, 
    467 U.S. 1215
     (1984) (analyzing the sufficiency of the evidence with
    reference to the McDonnell Douglas format).
    7
    eastern counties of Armendariz' territory were assumed by
    existing Pinkerton sales representative Jim Fowler (34 years-old)
    who had been servicing adjacent areas out of the Abilene division
    for about one year.   The evidence established, however, that the
    vast majority of Armendariz' territory, both in terms of
    geographic area and population, was assumed by an independent
    broker.5   The fact that a small percentage of Armendariz' work
    was assumed by another Pinkerton employee (at no increase in pay)
    does not change the fact that Armendariz' position itself was
    eliminated.
    Pinkerton correctly characterizes Armendariz' discharge as a
    "reduction in force" or "job elimination," in which case
    Armendariz was required to present evidence that would allow the
    jury to conclude that Pinkerton did not treat age as a neutral
    factor in its decision as to whether to retain or relocate
    Armendariz.   Amburgey v. Cohart Refractories Corp.,   
    936 F.2d 805
    , 812 (5th Cir. 1991).   Armendariz responded to that burden by
    alleging that Pinkerton did not relocate him or rehire him for
    positions that subsequently became open in other territories.
    Apparently this was offered both as to Armendariz prima facie
    case and as circumstantial evidence that age, in addition to
    purely economic factors, motivated Pinkerton's decision.    The
    evidence is not probative on either point.   Armendariz did not
    5
    Armendariz did not present any evidence to substantiate his
    claim that the area assumed by Fowler included the most populous
    and therefore most profitable portion of his territory.
    Pinkerton produced evidence that the assumed area constituted
    only fourteen percent, by population, of Armendariz' territory.
    8
    allege or offer proof that there were openings, even in other
    territories, at the time he was terminated.    Pinkerton testified
    that there were none, and it was undisputed that Pinkerton did
    not relocate any field sales personnel when the Denver office
    closed.    Further, Pinkerton produced evidence that it has a
    longstanding policy against relocating its field sales personnel
    both because of the high costs involved and because they prefer
    salesmen who have established relationships within their assigned
    geographic territories.    Armendariz offered no evidence that
    Pinkerton had ever transferred a field sales representative,
    either before or after Armendariz' termination.     Finally, the
    fact that Pinkerton did not offer Armendariz subsequently
    available positions in other cities within the Dallas region is
    not probative, at least in this case, on the issue of whether
    Pinkerton discharged Armendariz because of his age.
    B. Pinkerton's Legitimate Nondiscriminatory Reason
    Pinkerton claimed at trial that it reluctantly discharged
    Armendariz, whom it considered a competent salesman, as part of a
    job elimination arising from dissolution of the Denver division.
    Job elimination or office consolidation is a sufficient
    nondiscriminatory reason for discharge under the ADEA.
    Bodenheimer, 
    5 F.3d at 957-58
    ; Hanchey v. Energas Co., 
    925 F.2d 96
    , 98 (5th Cir. 1990).
    Pinkerton claimed that it traditionally considered
    dissolving a direct sales area and converting it to independent
    brokers when the selling cost per dollar exceeded 10 cents.      At
    9
    the time that Armendariz was discharged the Denver division's
    selling cost per dollar was 17.9 cents, significantly higher than
    both the 10 cent maximum benchmark and the 8 cent company-wide
    average.    In addition, the Denver division's selling cost per
    pound was $ 1.01, higher than all but one of the 29 divisions and
    also substantially higher than the company-wide average of 43
    cents per pound.    Armendariz and Brown had the highest expenses
    and the lowest sales volume of any of the six Denver division
    salesmen, by a substantial margin.6       The bottom line, Pinkerton
    states, was that the Denver division could be more economically
    serviced.
    Peters, the Dallas regional manager, cautioned Denver
    division manager, Jerry Salentine, in 1990 that Denver would have
    to find ways to reduce its selling costs.      Salentine responded
    that this could not be done.    In the fall of 1990, at least two
    meetings were held, with Armendariz in attendance, in which
    Peters advised Denver division sales personnel that the high
    costs were unacceptable.    During that time Peters also worked
    individual routes with the majority of the Denver division sales
    representatives, including Armendariz, to determine whether costs
    6
    Selling costs for individual Denver division field sales
    representatives were as follows:
    Salesperson      Total Sales    Sales Cost/Pound      Sales
    Cost/Dollar
    Ardrey           $866,306.00    $ .3226               $   .0551
    Tucker           $650,488.00    $ .3952               $   .0703
    Boyd             $522,035.00    $ .4873               $   .0868
    Allison          $230,970.00    $1.3230               $   .2255
    Armendariz       $166,594.00    $1.9577               $   .3279
    Brown            $100,439.00    $3.6908               $   .5996
    10
    could be reduced.   Finally, in early 1991 Peters concluded that
    Salentine was right and proposed to Pinkerton management the plan
    that was eventually approved for reducing marketing costs in the
    geographic area that made up the Denver division.
    The plan proposed by Peters called for elimination of the
    Denver division, conversion of the two highest cost territories,
    Brown's and Armendariz', to independent broker sales and
    reassignment of the remaining four territories to other
    divisions.   After the plan was approved by Peter's superiors in
    Pinkerton management,   Salentine, Brown and Armendariz were
    terminated and the remaining four salesmen were reassigned to new
    managers but continued servicing their home territories.   By
    converting Armendariz territory to independent broker service,
    Pinkerton reduced the cost of selling in Armendariz' territory
    from $ 55,000 in 1990 to $ 24,000 in the year before trial.
    C. Evidence that Pinkerton's Reason was a Pretext for Unlawful
    Discrimination
    Armendariz did not attack at trial, and does not attack on
    appeal, the objective truth or accuracy of the financial figures
    advanced by Pinkerton to justify its decision. To demonstrate that
    Pinkerton's reason was a pretext for unlawful discrimination,
    Armendariz offers evidence from which he argues the jury could have
    found that: (1) Pinkerton's reason lacked veracity; and (2) that
    unlawful discrimination was Pinkerton's real motivation.
    Armendariz argues the jury could have found that Pinkerton's
    asserted reason lacked veracity from evidence that: (1) Peters was
    not candid about the fact Armendariz' job was in jeopardy when
    11
    asked by Armendariz in the fall of 1990; (2) Peters testimony that
    Armendariz was eligible for rehire conflicted with the termination
    report which indicated that Armendariz would not be considered for
    rehire; and (3) Peters inability to testify at trial that Pinkerton
    was   loosing   money    on   the    Denver   division   as   a   whole   or   on
    Armendariz' territory in particular. Armendariz relies on language
    from Texas Department of Community Affairs v. Burdine, 
    101 S. Ct. 1089
    , 1095 (1981), which suggests that pretext can be established
    merely "by showing that the employer's proffered explanation is
    unworthy of credence."7             However as Armendariz has failed to
    produce sufficient evidence from which the jury could disbelieve
    the employer's stated reason, we need not reach the question of
    whether Armendariz' construction of Burdine is correct.
    In any event, whether Armendariz was warned that his job was
    in jeopardy is immaterial in this case to a finding of age
    discrimination.      The ADEA does not prohibit termination without
    warning.        Further,      Armendariz      himself    testified    that     he
    participated in the two meetings in which Dallas regional manager
    Peters expressed grave concern about the high costs of doing
    business in the Denver division. Second, Peters testified at trial
    7
    By doing so, Armendariz has chosen to ignore the Supreme Court's
    disavowal of that quote in St. Mary's Honor Center v. Hicks, 
    113 S. Ct. 2742
    ,
    2753 (1993), which states: "we think the [Burdine] dictum at issue here must be
    regarded as an inadvertence, to the extent that it describes disproof of the
    defendant's reason as a totally independent, rather than an auxiliary, means of
    proving unlawful intent." As the Court made abundantly clear in St. Mary's, the
    employee at all times has the burden of proving, not only that the employer's
    stated reasons were false, but also that those reasons were a pretext for
    unlawful discrimination. St. Mary's, 
    113 S. Ct. at 2751-53
    . Otherwise, the ADEA
    would be converted into a statute prohibiting employers from firing people within
    the protected class without cause. See Burns v. Texas City Refining, 
    890 F.2d 747
    , 750 (5th Cir. 1989); Bienkowski v. American Airlines, Inc., 
    851 F.2d 1503
    ,
    1508 n.6 (5th Cir. 1988).
    12
    that Armendariz was qualified to be rehired and explained that the
    intra-company report indicated otherwise because Pinkerton did not
    anticipate hiring anyone else in the El Paso area.                Finally,
    Peters' inability to furnish profit and loss figures at trial is
    likewise immaterial.       Armendariz argues that profit and loss
    evidence was necessary to establish the "business necessity" of
    Pinkerton's decision to dissolve the Denver division.           Armendariz
    has apparently confused Title VII disparate impact case law with
    his own ADEA claim.       Surely the ADEA does not require that an
    employer prove that it is in fact loosing money before it can take
    a nondiscriminatory and legitimate course of action to make more.
    Armendariz did not offer substantial evidence that Pinkerton's
    asserted reason lacked veracity.
    Armendariz next offers several equally unavailing lines of
    evidence that Pinkerton's decision to discharge him was motivated
    by impermissible factors.        Ample time at trial and a considerable
    portion of the plaintiff's closing argument was devoted to whether
    Armendariz'   high     salary    or   fast-approaching   eligibility     for
    retirement benefits motivated Pinkerton's decision. Even if proven
    true, that would not be sufficient alone to support a finding of
    age discrimination because the ADEA prohibits discrimination on the
    basis of age, not salary or seniority.           See Hazen Paper Co. v.
    Biggins, 
    113 S. Ct. 1701
    , 1706-08 (1993); Amburgey v. Cohart
    Refractories Corp., Inc., 
    936 F.2d 805
    , 813 (5th Cir. 1991).
    Further, undisputed and strikingly clear evidence established that
    Armendariz'   salary    (which    exceeded   that   of   the   lowest   paid
    13
    salesperson in the division by only ten percent) was not the cause
    of the high costs associated with servicing Armendariz' territory.
    In fact, even if Armendariz had been paid no salary at all, his
    cost per dollar of sales would still have exceeded both the
    national average for all Pinkerton divisions as well as Pinkerton's
    10 cents per dollar of sales maximum figure for direct service
    areas.   Similarly, the undisputed evidence at trial was that
    Armendariz was fully vested in Pinkerton's retirement plan when he
    was discharged and that he became eligible for early retirement
    benefits in December 1992.
    Armendariz   did   not     offer   evidence   that    Pinkerton
    systematically disfavored older employees. In fact he seemed to be
    unaware at trial just what the ages of the discharged and retained
    employees were.   Armendariz' initial EEOC complaint (which was
    returned with a finding of "no discrimination")    claimed that the
    two oldest sales representatives in the Denver region were selected
    for termination while the retained employees were all younger.   At
    trial, however, it was established that Boyd, who was retained, was
    in fact four years older than Brown, who was discharged.     Of the
    four salespeople retained and reassigned to other divisions, two
    were younger than forty      and two were older than forty.      In
    addition, Armendariz was under the impression that all of the
    division managers in the Dallas region were under forty.    In fact,
    two of the four managers were over forty years of age.     Finally,
    Armendariz cited as evidence of age discrimination the fact that he
    had not been offered Ardrey's position when that salesman resigned
    14
    several months after Armendariz' discharge.                Aside from the fact
    that Ardrey's territory was some distance away from Armendariz'
    own, Ardrey was replaced by a salesman who, at age 48, was well
    within the protected class.
    Armendariz' case ultimately rests on his own subjective belief
    and the belief of another Pinkerton employee, Sheila Ratliff, that
    Armendariz had been discriminated against on the basis of age.                 We
    have   traditionally   been     very      cautious   about    self-serving    and
    conclusory    testimony      based   on    a   subjective     belief   that   age
    discrimination occurred.        See, e.g., Little v. Republic Refining
    Co., 
    924 F.2d 93
    , 96 (5th Cir. 1991).            Armendariz own belief that
    he was discriminated against is further undermined by his admission
    that his assumptions about the ages of other employees hired and
    fired were inaccurate and by his failure to rebut in any way
    Pinkerton's demonstrated reason for his discharge.                 See Molnar v.
    Ebasco Constructors, Inc., 
    986 F.2d 115
    , 119 (5th Cir. 1993)
    (employee's subjective belief that age discrimination occurred is
    insufficient to create jury issue when employer articulates an
    adequate nondiscriminatory reason for the discharge).
    Sheila Ratliff, age 51, is a Pinkerton field sales coordinator
    who works with regional manager Peters, also age 51, on a daily
    basis. She testified at trial by deposition summary only. Ratliff
    testified    that   Peters    had    "programmed     her     for   failure"   and
    repeatedly humiliated her on the job.            As a result of the stress,
    she began having problems with her memory.              At that point Peters
    began harassing her with comments about how she was "getting old"
    15
    and "losing her memory."            Ratliff stated that she had filed
    numerous complaints about Peters with Pinkerton's Human Resources
    Department because she felt his behavior jeopardized her job. Such
    remarks, if they were made, were "stray remarks" which were too
    remote and vague to be probative of age discrimination against
    Armendariz.     See Waggoner v. City of Garland, 
    987 F.2d 1160
    , 1166
    (5th Cir. 1993); Turner v. North Am. Rubber, Inc., 
    979 F.2d 55
    , 59
    (5th Cir. 1992) (age related comments that are vague and remote in
    time are not sufficient to establish age discrimination).
    As to Armendariz, Ratliff expressed the opinion that Peters
    had   "blatantly discriminated" against Armendariz on the basis of
    age by discharging him to avoid paying retirement benefits.                As
    discussed above, the ADEA does not provide a cause of action for
    interference with retirement benefits that are based on seniority,
    without evidence the decision was motivated by age.             Hazen Paper,
    113 S. Ct. at 1706-08.         In any event, Ratliff admitted that her
    opinion about Armendariz was "only conjecture" and stated that she
    concurred with the decision to close the Denver office as well as
    the decision to allow independent brokers to handle high-cost
    territories in the division.
    Neither    Armendariz'    nor    Ratliff's   subjective   belief   that
    Armendariz had been discriminated against was sufficient to create
    a jury issue as to whether Pinkerton's reason was a pretext for age
    discrimination. Molnar, 
    986 F.2d at 119
     (subjective belief that age
    discrimination was basis of discharge is insufficient to make an
    issue   for     the   jury   when     employer   articulates    an   adequate
    16
    nondiscriminatory reason); Little, 
    924 F.2d at 96
     (subjective
    belief of employee and co-worker that age motivated the employer's
    action is of little value and can not be the basis of judicial
    relief); Amburgey v. Cohart Refractories Corp., Inc. 
    936 F.2d 805
    ,
    814 n.40 (5th Cir. 1991); Elliot v. Group Medical & Surgical
    Service, 
    714 F.2d 556
    , 567 (5th Cir. 1983) (when the employee does
    not seriously dispute the objective truth of rational reasons
    articulated by the employer, pretext can not be established by a
    subjective belief that discrimination motivated the employer's
    action), cert. denied, 
    476 U.S. 1215
     (1984).
    V.   CONCLUSION
    After a thorough review of the entire record, we conclude that
    the jury's verdict was not supported by substantial evidence.            The
    jury could not have reasonably concluded that Armendariz met his
    burden of establishing a violation of the ADEA. Armendariz did not
    produce evidence sufficient to meet his prima facie burden of
    showing that Pinkerton did not treat age neutrally in its decision
    to   dissolve   the   Denver   division    and   eliminate   his   position.
    Although he complains that Pinkerton did not offer him a transfer
    to another Pinkerton territory, Armendariz did not produce evidence
    that Pinkerton had relocated any other salesmen and Pinkerton
    adduced evidence that it had not.          Significantly, Armendariz did
    not offer evidence that attacked the truth or accuracy of the
    evidence presented by Pinkerton concerning its financial objective
    of reducing the cost of sales in the ailing Denver division.
    Basically, all Armendariz offered to rebut Pinkerton's articulated
    17
    reason was the subjective belief of a fellow employee, along with
    his     own,     that   unlawful   age   discrimination   drove    Pinkerton's
    decision to discharge him. In the face of overwhelming evidence to
    the contrary, that evidence is insufficient to support the jury's
    verdict in his favor. Because we find the evidence insufficient to
    support the jury's verdict, Armendariz' points on cross appeal
    concerning damages are necessarily without merit.                 The district
    court's judgment based on the jury finding is REVERSED and judgment
    is RENDERED that the plaintiff take nothing.
    wjl\opin\93-8628.opn
    ves                                      18