Stearns Airport Equi v. FMC Corporation ( 1999 )


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  •                 IN THE UNITED STATES COURT OF APPEALS
    FOR THE FIFTH CIRCUIT
    Nos. 97-10592 & 97-10781
    STEARNS AIRPORT EQUIPMENT COMPANY, INCORPORATED,
    Plaintiff-Appellant,
    versus
    FMC CORPORATION,
    Defendant-Appellee.
    Appeals from the United States District Court for the
    Northern District of Texas
    April 7, 1999
    Before GARWOOD, BARKSDALE and STEWART, Circuit Judges.
    GARWOOD, Circuit Judge:
    Plaintiff-appellant         Stearns   Airport     Equipment       Co.,   Inc.
    (Stearns)    brought     this    suit    against    defendant-appellee        FMC
    Corporation (FMC), claiming FMC had violated the Sherman Act, the
    Robinson-Patman Act, and Texas state law.                 Stearns appeals the
    district court’s       grant    of   summary   judgment    to   FMC,    and   also
    challenges certain expenses awarded to FMC as costs.                   We affirm.
    Facts and Proceedings Below
    Stearns and FMC are both manufacturers of boarding bridges,
    the devices that allow passengers to enter and exit passenger
    airplanes. Historically, the domestic market has been dominated by
    Jetway, a brand previously produced by a division of a company not
    a party to this case.         In 1994, the Jetway division was purchased
    by FMC, which continued its operation.                 Stearns, a wholly-owned
    subsidiary of Trinity Industries, has been producing bridges since
    the beginning of the 1980s.              Both parties export their bridges
    around the world, and about a dozen manufacturers produce bridges
    abroad.    While foreign competitors have bid on some projects and
    sold a handful of bridges here, during the relevant time frame
    actual    foreign       penetration   in    the   North   American    market   was
    minimal.    The record does show that foreign producers sporadically
    expressed interest in the market, and one recently opened up a
    sales office in the United States.
    FMC   and     Stearns     utilize     competing    technologies    in   their
    bridges.       Stearns relies on hydraulic systems for its bridges,
    while    FMC     uses    an   electromechanical        system.       The     record
    establishes that at least some bridge purchasers felt that there
    were substantial differences between the two systems under various
    circumstances.       In addition, FMC was in the process of developing
    and introducing computerized controls in some of its models, called
    “smart bridges,” during the relevant time frame.                     The “smart-
    bridge”        technology—which       had      some     teething     troubles—was
    significantly different from the mechanism used by Stearns.
    Prior to the mid-1980s, the dominant purchasers of bridges in
    2
    the United States had been airlines.      The airlines had frequently
    dealt exclusively with Jetway.        However, during that period the
    market began to shift and municipal airport authorities became the
    primary purchasers of bridges.   This shift led to most sales in the
    industry being governed by competitive bid processes.      After some
    initial successes in this new market, Stearns began to lose market
    share to FMC.   Stearns alleges that its loss of sales to municipal
    bidders was the product not of vigorous competition, but rather of
    an orchestrated program by FMC to avoid fair competition through a
    combination of exclusionary manipulation of municipal bids and
    predatory pricing.
    Stearns filed an antitrust action against FMC on December 4,
    1995.   The complaint initially alleged violation of Sections 1 and
    2 of the Sherman Act, 15 U.S.C. §§ 1-2, Section 2(a) of the
    Robinson-Patman Act, 15 U.S.C. § 13(a), and tortious interference
    and unfair competition under state law. The district court granted
    FMC’s motion for summary judgment on the Section 1 Sherman Act
    claims on May 31, 1996.   See Stearns Airport Equipment Co., Inc. v.
    FMC Corp., 
    977 F. Supp. 1263
    (N.D. Tex. 1996).        Stearns does not
    appeal that ruling.   Discovery continued on the other claims, and
    FMC filed another motion for summary judgment on December 20, 1996.
    Stearns requested an extension of time for its response, which was
    granted, and also filed a motion under Rule 56(f) to delay summary
    judgment until the completion of discovery.        The district court
    3
    denied the Rule 56(f) motion, but allowed discovery to continue
    until March 26, 1997, when it granted summary judgment to FMC on
    all claims.   Stearns moved to reconsider and offered additional
    evidence.   This motion was denied and this appeal followed.
    I. Standard of review.
    We   review   a    district   court’s   grant   of   summary   judgment
    employing the same standard it was required to apply in granting
    the motion. Dutcher v. Ingalls Shipbuilding, 
    53 F.3d 723
    , 725 (5th
    Cir. 1995).    Summary judgment must be affirmed when the moving
    party has identified material facts not in genuine dispute and the
    nonmoving party fails to produce or identify in the record summary
    judgment evidence sufficient to sustain a finding in its favor
    respecting such of those facts as to which it bears the trial
    burden of proof.       In reviewing the record, we must view all facts
    in the light most favorable to the nonmovant.         We review questions
    of law de novo.    
    Id. We no
    longer maintain that summary judgment
    is especially disfavored in categories of cases.             See Little v.
    Liquid Air Corporation, 
    37 F.3d 1069
    , 1075 n.14 (5th Cir. 1994) (en
    banc) (“we reject any suggestion that the appropriateness of
    summary judgment can be determined by the case classification.”).
    Stearns’ attempt to invoke earlier cases in which we suggested that
    summary judgment should be shunned when complex antitrust claims
    are involved thus fails.
    Stearns on this appeal treats its Robinson-Patman and state
    4
    law claims as derivative of its Sherman Act section 2 claim.
    Accordingly, if we find that summary judgment should be affirmed on
    the Section 2 claims, we must also affirm the dismissal of these
    claims.
    II. Exclusionary Conduct
    A violation of section 2 of the Sherman Act is made out when
    it is shown that the asserted violator 1) possesses monopoly power
    in the relevant market and 2) acquired or maintained that power
    wilfully,    as    distinguished     from   the   power    having      arisen    and
    continued by growth produced by the development of a superior
    product, business acumen, or historic accident.                  United States v.
    Grinnell Corp., 
    86 S. Ct. 1698
    , 1704 (1966).           For the purpose of
    this summary judgment, we will assume, as the district court did,
    that FMC does possess monopoly power in the North American market
    for boarding bridges.       Exclusionary conduct under section 2 is the
    creation or       maintenance   of   monopoly     by    means    other   than    the
    competition on the merits embodied in the Grinnell standard.                     See
    Aspen Skiing Co. v. Aspen Highlands, 
    105 S. Ct. 2847
    , 2859 (1985)
    (attempting to exclude on grounds other than efficiency); C.E.
    Services, Inc. v. Control Data Corporation, 
    759 F.2d 1241
    , 1247
    (5th Cir. 1985) (quoting 3 P. Areeda and D. Turner, Antitrust Law
    p. 626, at 83 (1978)).          The key factor courts have analyzed in
    order   to   determine    whether    challenged        conduct    is   or   is   not
    competition on the merits is the proffered business justification
    5
    for the act.     If the conduct has no rational business purpose other
    than its adverse effects on competitors, an inference that it is
    exclusionary is supported.         See 
    Aspen, 105 S. Ct. at 2860
    (finding
    failure    to    offer     persuasive       business     justification        “most
    significant”). Summary judgment is appropriate in some cases where
    defendant’s business justification is unchallenged.                    See Bell v.
    Dow Chemical Co., 
    847 F.2d 1179
    , 1185-86 (5th Cir. 1988) (in a
    refusal-to-deal case, rejecting contention that Aspen’s procedural
    posture indicated that business justification was a matter for the
    jury but going on to reject the proffered justification).
    Stearns    contends   that    FMC,    threatened     by    the    switch   of
    purchasing from the airlines to municipal airport authorities,
    adopted a plan to avoid competition on the merits, and specifically
    competition on price.       The heart of this alleged plot is contained
    in   an   FMC   presentation   directed      to   its    marketing      and   sales
    personnel.      The presentation urged FMC’s employees to use four
    strategies in pursuing sales to municipalities.             First, FMC was to
    attempt    to   convince    municipalities        that    they    should      avoid
    competitive bidding and strike a purchase agreement with FMC
    directly—so called “sole-sourcing.”            Second, if bidding appeared
    inevitable, FMC should strive to drive the criteria for the award
    away from price alone by requesting various product features be
    weighted against cost in the final calculation of the best bid.
    Third, efforts were to be made to insure that the specifications
    6
    adopted by a municipality were tailored to fit FMC’s product and
    exclude Stearns.      Lastly, FMC would “induce complexities in the
    bidding   process”     by    suggesting    certain     certifications       and
    restrictions be added that worked to the detriment of Stearns.1
    Taken together, Stearns argues that these strategies constituted a
    deliberate plan to exclude Stearns from competing in the municipal
    bridge market, thus harming consumers by robbing them of a true
    competitive process.
    The key point uniting these allegations is that they all
    involved FMC’s attempts to persuade buyers to favor their product
    prior to the actual bid.         Courts that have considered whether
    attempts to convince independent government purchasers to adopt
    specifications in their favor prior to bidding are a violation of
    the antitrust laws have uniformly found such behavior not to be a
    violation.    The   Ninth   Circuit,   presented     with   a   claim    that a
    monopolist’s contacts with county officials and architects led to
    the specification of its product prior to a bid rejected the
    contention that such contacts violated the Sherman Act.                 Security
    Fire Door Co. v. County of Los Angeles, 
    484 F.2d 1028
    , 1030-31 (9th
    Cir. 1973).   The Security Fire Door court found that there had been
    1
    While this category is the most ominous sounding, it was
    functionally identical to the specification effort. In both
    instances, FMC attempted to get certain features it possessed and
    Stearns did not—such as electromechanical design, certification
    from an outside body, or a direct legal responsibility for the
    product—incorporated in the specifications.
    7
    no   injury     to     competition       through       these       contacts       since     the
    competitor was free to engage in similar persuasive efforts with
    the relevant officials.              Competition on the merits was assured as
    long as the plaintiff had been “free to tout the virtues of his
    particular          [product]     in     an        effort     to     secure       favorable
    specifications.”           
    Id. at 1031.
          Other courts have agreed with this
    reasoning.          See Richard Hoffman Corp. v. Integrated Building
    System, 
    610 F. Supp. 19
    , 23 (N.D. Ill. 1985) (reversing prior
    determination        that     contractor       had    violated      antitrust        laws   by
    specifying product it distributed when drawing up specifications
    used    by   the     county     after    it    was    shown     competitor        had     ample
    opportunity to challenge specification and tout the virtues of its
    product); Superturf, Inc. v. Monsanto Co., 
    660 F.2d 1275
    , 1280
    (8th Cir. 1981) (“Even if one accepts SuperTurf’s argument that the
    adoption       of    one    product’s         specifications        precludes        further
    competition, it is also true that SuperTurf is free to press for
    the adoption of its own product specifications.”); Triple M Roofing
    Corp. v. Tremco, Inc., 
    753 F.2d 242
    , 246 (2nd Cir. 1985) (The court
    found that defendant’s efforts to inform government of its product,
    which    led    to    its    being     specified      by    brand    in     the    contract,
    “exemplified those expected of an aggressive sales representative.”
    It   noted     that    these     activities          “promote      rather     than      hinder
    8
    competition.”);2 Whitten v. Paddock Pool Builders, Inc., 
    508 F.2d 547
    , 558 (1st Cir. 1974) (endorsing lower court’s finding that
    efforts to convince architects to include propriety specifications
    in a contract was simply “salesmanship”).
    While all of these cases involved section 1 of the Sherman Act
    rather than section 2, and several also were in a different
    procedural posture than we face here, their logic properly applies
    to our inquiry.     Under Aspen, we ask in section 2 exclusionary
    conduct cases whether the challenged conduct involved competition
    on the merits.    Security Fire Door and its kin clarified that, in
    the municipal bidding context, permissible competition is not
    restricted to the bid itself but can also occur in the process of
    “selling” specifications and contract forms, when companies “tout
    the virtues” of their product.   The choice of the consumer can be
    expressed in specifications as well as the final bid.   See Security
    Fire 
    Door, 484 F.2d at 1031
    .      We therefore will examine FMC’s
    behavior throughout the municipal contracting process to determine
    whether it relied on a superior product or business acumen in
    2
    Stearns attempts to distinguish Superturf and Triple M because
    these contracts had an “or equal” clause. This is a distinction
    without a difference. In these cases, the specifications were for
    a specific brand.    The result of such a specification and the
    addition of an “or equal” clause is essentially the same as that
    generated by the general specification here. A contract might say
    “FMC Bridge or equal” or it might say “electromechanical bridge.”
    In either case, FMC would meet the specification but Stearns could
    also qualify by demonstrating it could produce an electromechanical
    bridge equal to FMC’s.
    9
    pursuing its goals, or had recourse to methods beyond competition
    on the merits.
    The   first    point        that    separates     FMC’s     behavior    in   the
    contracting process from section 2 cases of exclusionary conduct is
    its economic rationality.           Generally, a finding of exclusionary
    conduct requires some sign that the monopolist engaged in behavior
    that—examined without reference to its effects on competitors—is
    economically     irrational.            When   there   is   no    other     possible
    explanation for an action, there is a strong inference that it was
    taken for the purpose of harming competitors rather than otherwise
    advancing the monopolist’s business.             For example, in the         leading
    modern case on exclusionary conduct, Aspen Skiing, two companies
    ran ski lifts on several different mountains in the same resort
    area. Traditionally the companies had honored ski passes that were
    good on all mountains.           The larger company stopped honoring the
    joint passes, instead setting up tickets that only covered its
    mountains.   This decision violated long-standing industry practice
    and “infuriated” the larger mountain’s customers.                     The Supreme
    Court found that the defendant “was apparently willing to forgo
    daily ticket     sales”     to    these    customers     “because    it     was   more
    interested in reducing competition . . . by harming its smaller
    competitor” and that the logical inference was that the defendant
    “was not motivated by efficiency concerns and that it was willing
    to sacrifice short-run benefits and consumer goodwill in exchange
    10
    for a perceived long-run impact on its smaller rival.”   
    Aspen, 105 S. Ct. at 2860
    , 2861.
    In short, Aspen involved a company willingly accepting a real
    loss because it represented a relative gain.3    Here, the business
    justification—independent of harm to competitors—for FMC’s actions
    is obvious: it was trying to sell its product.    While Stearns may
    feel very much aggrieved at their success, the tactics it complains
    of were all fairly simple attempts to generate sales by “touting
    the virtues” of its bridges.    “Acts which are ordinary business
    practices typical of those used in a competitive market do not
    constitute anti-competitive conduct violative of Section 2.” Trace
    X Chemical, Inc. v. Canadian Industries, Ltd., 
    738 F.2d 261
    , 266
    (8th Cir. 1984).   FMC’s sales efforts produced real, not merely
    relative, gains for the company. Certainly we have nothing akin to
    the baffling (until the effect on competitors is examined) request
    in Great Western that a supplier raise the prices it charged to the
    3
    Stearns relies heavily on a case in this Circuit without
    recognizing that it was properly vacated pursuant to a settlement
    agreement and thus carries no precedential weight. Great Western
    Directories v. Southwestern Bell Telephone, 
    63 F.3d 1378
    , 1386 (5th
    Cir. 1995), modified, 
    74 F.3d 613
    , vacated pursuant to settlement
    agreement (August 21, 1996), cert dismissed, 
    117 S. Ct. 26
    (August
    27, 1996).    However, Great Western also involved conduct that
    harmed the monopolist and could only be understood when one
    recognized that competitors suffered more severe harm. In Great
    Western the defendant asked an affiliated supplier to raise prices
    across the board, raising defendant’s costs but inflicting more
    pain on its cash-starved competitor. 
    Id. at 1386
    (quoting expert
    economic testimony that such behavior was irrational except as an
    attempt to cripple competitors).
    11
    monopolist, or the withdrawal of a valued consumer item in Aspen.
    The second distinguishing feature of this case is that all of
    the alleged exclusionary conduct required the active approval of
    the consumer—the party the Act protects. Aspen and other “refusal-
    to-deal” exclusionary cases involve a unilateral decision by the
    monopolist.      The consumer has no input on a decision that affects
    his interest.     But here, the decision to sole-source a contract or
    adopt a particular specification was always ultimately in the hands
    of the consumer.           The record indicates that FMC felt itself
    obligated   to    come     up    with    “selling    points”      to     accompany   its
    strategies.       Thus     when       attempting    to   obtain      a   sole-sourcing
    agreement, FMC would stress its technological superiority.                        Having
    convinced a municipality on this predicate merits argument, FMC
    would then argue that sole-sourcing was a cheaper option since a
    full    bidding    process        involved      substantial       costs     and   legal
    complications.     Similarly, when “introducing complexities into the
    bidding process” FMC agents were told to point out the advantages
    for municipalities in possible product liability actions if outside
    certifications were maintained or if independent distributors were
    barred from bidding.        And the record is full of evidence that FMC
    aggressively      touted        its    electromechanical       and       “smart-bridge”
    technology as qualitatively superior to Stearns’ product.
    All of these arguments made by FMC to its potential customers
    may have been wrong, misleading, or debatable.                     But they are all
    12
    arguments on the merits, indicative of competition on the merits.
    To the extent they were successful, they were successful because
    the consumer    was   convinced   by   either   FMC’s   product   or   FMC’s
    salesmanship.    FMC—unsurprisingly—wanted to be picked over Stearns
    on a contract. Also unsurprisingly, for that purpose it calculated
    carefully what kind of specifications would insure that it would
    get the contract because Stearns could not bid on a project.4           But
    it could not ask municipalities to enter into a sole-sourcing
    agreement or specify smart-bridge technology merely by asking them
    to hurt Stearns.      FMC had to convince the customer that FMC’s
    approach was best for the customer, not best for FMC.        Inferring an
    attempt to circumvent competition on the merits is extraordinarily
    difficult when the alleged violator takes the facially rational and
    unproblematic step of attempting to sell its product,         couches its
    arguments to the customer in favor of a sale on the merits of the
    product and     procedures it recommends, and the consumer agrees.
    Without a showing of some other factor, we can assume that a
    consumer will make his decision only on the merits.         To the extent
    a competitor loses out in such a debate, the natural remedy would
    4
    Stearns continually refers back to FMC documents which
    indicate that FMC was aware that a certain specification would
    prevent Stearns from bidding, and was pleased by this fact. Writing
    a memo saying that you are winning a competition on the merits
    does not change the fact that it is a competition on the merits. If
    Stearns reached the bidding stage, calculated its bid, and believed
    that it could maintain an adequate margin at a price FMC could not
    match, it would not violate section 2 by expressing its
    satisfaction with the expected result.
    13
    seem to be an increase in the losing party’s sales efforts on
    future potential bids, not an antitrust suit.
    The only factor temporarily obscuring the flaws in Stearns’
    argument is the municipal bidding context.5   This is because in the
    municipal market, bidding statutes generally forbid considerations
    other than price once a certain point in the process has been
    reached—municipalities, unlike ordinary consumers, cannot decide at
    the last minute to purchase a more expensive but higher quality
    product.   But we do not find that the form of       these statutes
    alters the inquiry demanded by Aspen—whether competition is or is
    not on the merits.   Nor do they indicate that “merit” in municipal
    bidding can only be measured in terms of price.6        Competition
    5
    Apparently, a handful of negotiations between FMC and
    municipalities may have led to technical violations of the relevant
    public contracting statutes. Stearns was either silent or half-
    hearted in complaining to the relevant authorities when these
    violations occurred. It now attempts to claim that violation of
    these municipal bidding statutes constitutes a per se antitrust
    violation.    But a major purpose of these state statutes is
    protection of the municipal taxpayer from corruption—which we have
    no evidence of (there is nothing to indicate that in any of these
    instances the municipal authorities were acting in other than what
    they thought was best for the municipality in respect to the
    particular purchase being made). The Sherman Act, in contrast,
    protects the consumer from anticompetitive forces. We decline
    Stearn’s invitation.    “Even a direct contract for the Guilbert
    system, without any pretense of putting the job out for bid (and
    thus a clear violation of the competitive bid statute), would not
    in itself have constituted a restraint of trade under the Sherman
    Act if the selection of Guilbert had been made in an atmosphere
    free from anticompetitive restraints.” Security Fire 
    Door, 484 F.2d at 1031
    .
    6
    Stearns fails to articulate how under its theory of the case
    a municipality could ever make a decision to favor quality over
    price when the higher quality producer has a strong market share.
    14
    grounded    in     nonprice        considerations     such    as    reliability,
    maintenance support, and general quality is competition on the
    merits.     The        municipal    bidding     process    merely   mandates   a
    bifurcation of     the consumer’s decision on the merits.             During the
    first, pre-bid stage the municipality must attempt to insure that
    its nonprice considerations are adequately addressed—and sales
    efforts at this stage can enlighten a municipal consumer of new
    advances.        See    Triple     
    M, 753 F.2d at 246-247
      (alternative
    restorative method would have been unknown to contractor without
    specification push by supplier, and thus unavailable to ultimate
    consumer, the State of Georgia).                The bidding itself can only
    resolve a limited portion of the merits—the issue of price.
    To be sure, if FMC is successful in its initial efforts,
    Stearns may be effectively excluded from the final bid.7                 But if
    The logic of Stearns’ argument would not only make it impossible
    for an informed municipal consumer to pick FMC’s smart bridge over
    Stearns’ cheaper bridge, it would also bar a consumer from
    purchasing aircraft boarding bridges in the first place. Stearns’
    expert noted that other methods of boarding passengers on airplanes
    exist—notably stairs—but bridges are “so superior to these other
    methods that it has largely displaced them.” This superiority is
    reflected in the specifications that airports now draw up—all of
    the contracts at issue specified bridges. Thus even if a stair
    assembly was cheaper, its manufacturer has been excluded from the
    final bidding process. But no one would argue that a municipality
    is forbidden from making this choice, even if Stearns and FMC
    collectively have a lock on the passenger boarding device market.
    Nor could it credibly be maintained—without evidence that the
    bridge manufacturers had corrupted the judgment of the consumer’s
    agents—that this exclusion was not on the merits.
    7
    But Stearns complains just as vociferously about FMC’s
    attempts to include quality as a weighting factor in determining
    bids—when it clearly could compete, albeit with some recognition of
    15
    FMC fails in persuading officials or Stearns intervenes, FMC’s
    chief   selling   point   is   similarly    barred    from   the    final
    consideration.     Municipal    contracting    will    always      produce
    distortions like this.    The central insight of Security Fire Door
    and the other section 1 cases is that jockeying over specifications
    and bid procedures is a valid form of competition.           There is no
    indication that anything prevented Stearns from doing the necessary
    research and finding what airports were beginning to prepare a
    contract, and pushing its arguments at the specifications phase.
    We decline to find that FMC violated section 2 of the antitrust law
    by vigorously stressing the qualitative merits of its product
    during the sole window in which municipalities allowed it to
    present these nonprice arguments.          This behavior was “simple
    salesmanship” that enhanced rather than subverted competition on
    the merits.   If Stearns was “excluded,” it was excluded by FMC’s
    superior product or business acumen.
    Of course, this conclusion would be called into question if
    there was evidence that the municipal consumer’s agents had been
    co-opted by the monopolist to a degree that it could be inferred
    the difference in technologies—as it does about bids in which it
    was barred by a particular specification. And it should be noted
    that nothing is stopping Stearns from developing smart-bridges and
    electromechanical technologies that would match the specifications
    it complains of. While the record indicates that the time and cost
    involved in retooling make this impractical in regards to a
    particular bid after its specifications have been announced, in
    terms of future bids we have no evidence to sustain a finding that
    Stearns could not begin this process tomorrow and thus expand its
    ability to compete on such projects.
    16
    they were not acting in what they thought was the best interest of
    the municipality as respects the particular decision being made.
    Bribery and threats are not competition on the merits.               Several
    cases have found violations of section 2 when a monopolist engages
    in   what   appears    to   be   normal    competitive   behavior,   but   has
    manipulated representatives of the consumer to the point that the
    integrity of the decisional process has been violated.           See, e.g.,
    Indian Head, Inc. v. Allied Tube & Conduit Corp., 
    817 F.2d 938
    , 947
    (2d Cir. 1987).       Thus courts have found that an exclusionary claim
    can lie when the monopolist has bribed the officials evaluating the
    contract.    See Buddie Contracting v. Seawright, 
    595 F. Supp. 422
    ,
    425 (N.D. Ohio 1984) (monopolist previously pleaded guilty to
    criminal charges of unlawful interest in a public contract).               And
    in Indian Head, a manufacturer of traditional metal pipe paid for
    the enrollment of hundreds of interested individuals in order to
    “pack” a vote of a building association on whether to approve
    specification of PVC pipe.          Indian 
    Head, 817 F.2d at 947
    .          The
    bought voters duly blocked the approval of the competitor’s PVC
    product.    The Second Circuit found that this behavior constituted
    exclusionary conduct—while it might be permissible to argue the
    case against PVC before the association, it was impermissible to
    buy the jury.
    Stearns has failed to introduce evidence that the independence
    of the consumers’ judgment had been tainted by FMC.            To bring the
    17
    case within the ambit of Indian Head, Stearns must allege that
    there was a conspiracy or self-interest present strong enough to
    overcome our assumption that agents will act with the purpose of
    furthering the interest of their principal.           To survive summary
    judgment, an inference of conspiracy must be backed by evidence
    that tends to disprove the assumption of independent action.              See
    Matsushita Electric Industrial Co. v. Zenith Radio Corp., 
    106 S. Ct. 1348
    , 1356-57 (1986) (discussing standard under section 1 of the
    Sherman Act).    Stearns’ argument is filled with ominous sounding
    phrases   suggesting     that   lower-echelon        officers        of   the
    municipalities   were   “induced”   by   FMC   to   adopt    its    nefarious
    scheme8, and that the airlines were “friends” of            FMC and exerted
    pressure on its behalf. But constant repetition does not alter the
    fact that Stearns could introduce no evidence of improper, disloyal
    motive.
    Stearns admitted at oral argument that there was no indication
    that the employees of the consumer were driven by anything other
    than the desire to obtain the best product possible.               As for the
    airlines, since they depend on the smooth functioning of bridges to
    service their customers, they naturally expressed their preference
    to the municipalities.     While employees of airlines might indeed
    be “friends” of any party that could provide them with reliable
    8
    And, at oral argument it was asserted that the “inducement”
    had inevitably led to the officers ending up “in cahoots.”
    18
    equipment crucial to their business, there was nothing in the
    record that indicated that the “friendship” could be traced to
    anything other than their belief FMC produced a superior product.
    Cf. Instructional System Development Corp. v. Aetna Casualty and
    Surety Co., 
    817 F.2d 639
    , 647 (10th Cir. 1987) (evidence indicated
    company exerted influence on municipality in favor of monopolist as
    part of agreement to avoid monopolist challenging it in another
    market).    Any influence FMC had over these parties was won because
    it convinced them of the virtues of its product—it competed on the
    merits.    Certainly we have no allegations of bribery, and         nothing
    here is akin to Indian Head, where the method of competition was
    more ward boss than businessman.
    Ultimately, Stearns does       not and cannot claim that it has
    been excluded from competing on the merits.        Every sales pitch and
    every   suggestion   that   FMC   made   was   evaluated   by   independent
    municipal actors who were concerned solely with the merits of the
    product they were charged with evaluating.          Stearns was free to
    engage in identical tactics and tout the virtues of its product.
    Stearns is really complaining that its municipal consumers keep
    picking the “wrong” product.      Thus it introduces evidence that its
    technology is sound and FMC’s sales pitches touting its product are
    misleading.    It appears to be assuming that if FMC’s product was
    not objectively superior, then its victories were not on the
    merits.    But this Court is ill-suited to attempt to judge the
    19
    relative merits     of    electromechanical     bridges    versus   hydraulic
    bridges.   That decision is left in the hands of the consumer, not
    the courts, and to the extent this judgment is “objectively” wrong,
    the inference is not that there has been a violation of section 2,
    but rather that the winning party displayed superior business
    acumen in selling its product.             See Triple 
    M, 753 F.2d at 246
    (success enjoyed by embedding specifications in municipal contract
    was “obtained by commercial initiative and skillful marketing”).
    Competition, even the maintenance of monopoly, through superior
    business acumen is allowed under section 2.           See 
    Grinell, 86 S. Ct. at 1704
    .   Thus regardless of whether its success can be traced to
    a “truly” superior product or persuasive business acumen, FMC
    competed on the merits and has not engaged in exclusionary conduct.
    In the same vein, Stearns attempts to justify its request that
    we overrule the consumer’s verdict by claiming that these municipal
    consumers are too unsophisticated to make an unguided decision.
    Again, this Court is ill-suited to attempt to judge the competence
    of municipal purchasing agents.       Further, while there was evidence
    that FMC believed that the municipalities were less sophisticated
    purchasers   than   the    airlines   had    been,   one   of   Stearns’   main
    complaints was that the sophisticated airlines weighed in against
    it as well.    To the extent municipal officers may have lacked
    perfect information, Stearns could have supplied them with the
    missing perspective by matching FMC’s sales efforts. The municipal
    20
    authorities in question must be treated as if they were         capable of
    running the construction of multi-million dollar airports.
    III. Predatory Pricing.
    Stearns’ other contention alleges that when the exclusionary
    strategy discussed above failed to work, FMC resorted to predatory
    pricing of its bridges.       Once Stearns has been vanquished by this
    combined attack, it is claimed FMC will use its monopoly power to
    raise prices again.    We find Stearns’ evidence of the existence of
    a predatory pricing scheme unconvincing, both because there has
    been an inadequate showing that any under-cost bids occurred and
    because there has been no showing that recoupment of the putative
    FMC losses is possible in the bridge market.
    The   Supreme    Court    has   expressed   extreme   skepticism   of
    predatory pricing claims. The central difficulty with such actions
    is that the conduct alleged is difficult to distinguish from
    conduct that benefits consumers. See 
    Matsushita, 106 S. Ct. at 1360
    (“[C]utting prices in order to increase business often is the very
    essence of competition. Thus, mistaken inferences in cases such as
    this one are especially costly, because they chill the very conduct
    the antitrust laws are designed to protect.”). Moreover, the Court
    has noted the consensus among economists that such schemes are
    difficult if not impossible to successfully complete and thus
    unlikely to be attempted by rational businessmen.          See 
    id. at 1357
    (“[T]here is a consensus among commentators that predatory pricing
    21
    schemes are rarely tried, and even more rarely successful.”);
    Brooke Group Ltd. v. Brown & Williamson Tobacco Corp., 
    113 S. Ct. 2578
    , 2590 (1993) (“general implausibility of predatory pricing”);
    Cargill, Inc. v. Montfort of Colorado, 
    107 S. Ct. 484
    , 495 n. 17
    (1986) (“Although the commentators disagree as to whether it is
    ever rational for a firm to engage in such conduct, it is plain
    that the obstacles to the successful execution of a strategy of
    predation are manifold, and that the disincentives to engage in
    such a strategy are accordingly numerous.”)
    Accordingly,    the   standard    for   inferring   an   impermissible
    predatory pricing scheme is high.          To succeed, such a claim must
    demonstrate both that 1) the prices complained of are below an
    appropriate measure of the alleged monopolist’s costs and 2) that
    the alleged monopolist has a reasonable chance of recouping the
    losses      through below-cost pricing.       Brooke Group, 113 S.Ct at
    2587-88 (establishing unitary standard that includes section 2
    claims)9.     In other words, before a violation is found, a claimant
    9
    Stearns attempts to avoid the application of this standard by
    claiming that here, unlike in Matsushita and Brooke Group, a single
    defendant with overwhelming market share is involved. While the
    Court noted that the multi-party nature of the claimed predatory
    pricing conspiracies (between Japanese electronics manufacturers
    and large    tobacco   companies,   respectively)   increased   the
    irrationality of the claimed conduct, on both occasions the Court
    indicated that the reasoning of the opinions applies to claims
    against a single firm.      See Brooke 
    Group, 113 S. Ct. at 2590
    (schemes are “even more improbable” when multiple firms involved);
    
    Matsushita, 106 S. Ct. at 1357
    (“These observations apply even to
    predatory pricing by a single firm seeking monopoly power.”). The
    basic insight of these cases—that predation as a strategy is so
    22
    must be able to demonstrate both that there has been a specific
    incident of underpricing and that the claimed scheme makes economic
    sense.   Of course, the Court’s skepticism towards these claims has
    not altered the standards for summary judgment.   See Eastman Kodak
    Co. v. Image Technical Serv., Inc., 
    112 S. Ct. 2072
    , 2083 (1992).
    But the standard adopted by the Court incorporates this skepticism,
    and to survive summary judgment a plaintiff must have evidence that
    the predation scheme is economically rational.    See 
    id. (“If the
    plaintiff’s theory is economically senseless, no reasonable jury
    could find in its favor, and summary judgment should be granted.”);
    Advo, Inc. v. Philadelphia Newspapers, Inc., 
    51 F.3d 1191
    , 1196-97
    (3rd Cir. 1995).     We find that Stearns has failed to present
    evidence to satisfy either prong of this test.
    A. Recoupment
    We begin by examining the possibility of recoupment.     This
    inquiry is really into the economic rationality of the challenged
    unlikely to reap rewards that it should not be inferred easily, and
    that such an inference should be especially shunned since it is so
    hard to disentangle from the type of vigorous price competition
    that the antitrust laws seek to promote—is not altered when only
    one defendant is involved.     See American Academic Suppliers v.
    Beckley-Cardy, Inc., 
    922 F.2d 1317
    , 1319-21 (7th Cir. 1991)
    (affirming summary judgment for single defendant on section 1
    predatory pricing claims by noting lack of evidence that defendant
    could have hoped to recoup losses incurred during alleged scheme).
    The size of defendant’s market share may of course be relevant in
    determining the ease with which he may drive out a competitor
    through his scheme—but it does not, standing alone, allow a
    presumption that this can occur. Nor does market share tell us
    anything about the problem of new entrants preventing the sustained
    charging of supra-competitive prices necessary for recoupment.
    23
    conduct.     If there is no likelihood of recoupment, it would seem
    improbable that a scheme would be launched.         Given the high error
    cost   of   finding   companies   liable   for   cutting   prices    to   the
    consumer, the court should thus refuse to infer predation.                See
    
    Matsushita, 106 S. Ct. at 1360
    (summary judgment is appropriate if
    recoupment is unlikely and the monopolist thus had no motive to
    engage in the alleged activity unless proper direct evidence of the
    scheme is introduced).      To achieve the recoupment requirement of
    Brooke Group, a claimant must meet a two-prong test.                First, a
    claimant must demonstrate that the scheme could actually drive the
    competitor out of the market.      Second, there must be evidence that
    the surviving monopolist could then raise prices to consumers long
    enough to recoup his costs without drawing new entrants to the
    market.     Brooke 
    Group, 113 S. Ct. at 2589
    .
    1. Possibility of eliminating Stearns
    In examining whether an alleged scheme could actually succeed
    in eliminating a competitor, we must look to “the extent and
    duration of the alleged predation” and the parties’ relative
    strength.     Brooke 
    Group, 113 S. Ct. at 2589
    .         Stearns has only
    attempted to introduce evidence of underpricing in five bids spread
    out over four years, and in four of these cases the bids were for
    only two bridges apiece.     A Stearns executive admitted that there
    are an average of 60-100 bidding opportunities—usually for many
    more than two bridges—annually in the domestic market alone.              Yet
    24
    Stearns contends that this rare and intermittent underpricing could
    somehow bring it to its knees.       It certainly has not yet—Stearns
    remains in the market—and it is difficult to see how these rare,
    isolated incidents could have a serious effect on its health.
    Boarding   bridges   constitute     only   forty   percent   of   Stearns’
    business—it   also   produces     baggage-handling    equipment—and   its
    corporate parent is a strong company.
    Stearns claims that “even small amounts of predation are not
    permissible under the antitrust laws.” This is true in an abstract
    sense, but in applying the concept to this case Stearns completely
    ignores the insight of Matsushita and Brooke Group—unless there is
    a showing of reasonably possible success using the scheme, there is
    no predation.   “If market circumstances or deficiencies in proof
    would bar a reasonable jury from finding that the scheme alleged
    would likely result in sustained supracompetitive pricing, the
    plaintiff’s case has failed.”      Brooke 
    Group, 113 S. Ct. at 2589
    .    If
    FMC’s pricing cannot drive Stearns out of the market, then it will
    never have a chance to charge supracompetitive prices, let alone
    sustain those levels.
    Stearns relies on a case in which this Court found allegations
    of predation involving only five service contracts could survive
    summary judgment.    C.E. Services, Inc. v. Control Data Corp., 
    759 F.2d 1241
    , 1247 (5th Cir. 1985).      We initially note that this case
    was decided under different legal standards.         Not only did Control
    25
    Data predate the Supreme Court’s renewed examination of predation
    claims that began in Matsushita, but it also came before the
    Court’s contemporaneous           clarification       of   the    summary   judgment
    threshold.     See, e.g., Celotex Corp. v. Catrett, 
    477 U.S. 317
    (1986); Liquid Air 
    Corporation, 37 F.3d at 1075
    (acknowledging this
    Circuit’s incorrect application of Rule 56 prior to Celotex).                    But
    to the extent Control Data remains persuasive, it highlights
    Stearns’ failure to meet its burden under Brooke Group.                       While
    Control Data involved predation in only five contracts, these were
    the plaintiff’s only service contracts at the time.                    The loss of
    these   contracts     led    to   the   plaintiff’s        immediate   bankruptcy.
    Control 
    Data, 759 F.2d at 1243
    .                Here, of course, only five bid
    opportunities are involved, in a market where 240-400 such chances
    were available during the alleged predation.                 Stearns is citing a
    case in which one hundred percent of the relevant bids were below-
    cost    to support an allegation that below-cost bidding in—at
    most—two percent of the bids constituted predation.
    Stearns’ response is to plead that the predation must be
    understood in light of the exclusionary conduct—predation is FMC’s
    backup strategy.      But this begs the question.                If FMC had engaged
    in exclusionary conduct, Stearns would win in any case.                      But as
    discussed    above,     we    find      that    the    challenged      conduct   is
    permissible.    Stearns has introduced no evidence that its survival
    is threatened by the sales lost to the rare, sporadic predation
    26
    that it alleges, and does not claim that the continuation of below-
    cost bids    at this level—two percent at most—will drive it out of
    business.    Instead, it claims that it faces ruin because of FMC’s
    pursuit of tactics we have found unobjectionable, coupled with the
    alleged rare predation.      We decline to find predation when there
    has been no showing that the alleged below-cost pricing campaign
    was of a sufficient duration and extent to independently force
    Stearns out of the market and there has been no other valid claim
    of antitrust-impermissible conduct.
    2. Barriers to entry
    Even   if   Stearns   had   advanced   evidence   that   the   alleged
    predation could drive it out of the market, it has failed to meet
    the second prong of the recoupment test.      A competitor must be able
    to not only eliminate its competitors through predation, but also
    be able to maintain supracompetitive prices long enough to recoup
    the losses it incurred in the predation campaign.         If barriers to
    entry in an industry are low, new entrants into the industry will
    appear when the monopolist raises its prices, and the net effect of
    the campaign will be a loss to the predator and a windfall for
    consumers who paid the subcompetitive predatory price. See C.A.T.
    Industrial Disposal, Inc. v. Browning-Ferris Industries, Inc., 
    884 F.2d 209
    , 211 (5th Cir. 1989); 
    Advo, 51 F.3d at 1200
    (“Such futile
    below-cost pricing effectively bestows a gift on consumers, and the
    Sherman Act does not condemn such inadvertent charity.”).
    27
    Stearns claims that recoupment will be possible because the
    industry’s high barriers to entry prevent the emergence of new
    challengers if FMC succeeds in disposing of Stearns.               This would
    seem rather difficult to credit.         The record shows that a large
    number of foreign firms produce bridges, and one of the most
    recently successful was formed only in the 1980s.            Putting aside
    the lack of evidence that new American entrants could not take up
    the standard if Stearns falters, it would seem probable that these
    already established foreign manufacturers would leap into the
    United States market if FMC began to charge supracompetitive
    prices.   There was no evidence of special industry conditions such
    as   special   tariffs      or   domestic    purchase      limitations     on
    municipalities that would block such an entry.
    Stearns   asks   the   court   to   infer   the   existence    of   entry
    barriers from the historical lack of success foreign firms have had
    in the domestic market.     This is irrelevant.        “In evaluating entry
    barriers in the context of a predatory pricing claim, however, a
    court should focus on whether significant entry barriers would
    exist after the merged firm had eliminated some of its rivals,
    because at that point the remaining firms would begin to charge
    supracompetitive prices, and the barriers that existed during the
    competitive conditions might well prove insignificant.”              
    Cargill, 107 S. Ct. at 494
    n.15.       Once FMC’s alleged plot has succeeded,
    according to Stearns’ logic it will raise prices.           The question is
    28
    what will stop foreign firms from appearing on the scene, pointing
    out to     municipalities the supracompetitive prices, and providing
    an alternative.       The only specific barriers to foreign entry
    mentioned by Stearns are transportation costs, manufacturing costs,
    and the “demonstrated ability of the dominant firm to charge
    supracompetitive prices.”
    All imports will face transportation costs. However, domestic
    producers will also incur some analogous costs shipping products
    from their plants to end users.        For transport costs to represent
    a true barrier to entry, there must be a showing that in a
    particular     industry     the   costs    incurred      by   new    entrants
    significantly     exceed    the   transport      costs   incurred    by   the
    monopolist.    While the record indicates that costs of exporting in
    the industry are substantial, we have no evidence of the costs to
    FMC   of   shipping   its   bridges   around    the   country.      Moreover,
    transport costs have not prevented both Stearns and FMC from
    successfully competing in Europe and Asia against native bridge
    manufacturers.    Stearns’ expert admitted this, noting that in many
    of these cases the American companies shipped components over to be
    fabricated by local sub-contractors.           It is unclear why a foreign
    corporation could not use the same strategy in the American market,
    and we have no evidence of how much this practice might affect
    costs.     The evidence in the record is for the export of complete
    bridge units.    The report relied on by Stearns’ expert also noted
    that foreign manufacturers are intimidated by customer satisfaction
    29
    with Stearns and FMC—a situation which would likely change when
    Stearns is gone and FMC raises its prices.         In any case, Stearns’
    expert also admitted that a foreign firm could circumvent the
    transport issue entirely by setting up manufacturing plants in the
    United States.10    Given the large percentage of world sales America
    represents, it would not seem unreasonable to assume that they
    would do so once FMC began to raise prices.
    Stearns’ briefs referred to “other costs,” which appears to
    refer to its expert’s brief mention of manufacturing costs and the
    airlines’ familiarity with FMC’s “brand.” Stearns’ expert conceded
    that manufacturing setup was not particularly onerous in the
    industry.   “The principal barrier to entry into the North American
    PBB business is not the scale of manufacturing required.”                 New
    entrants to a market will always face these kinds of entry costs.
    They will also always face barriers stemming from consumer inertia
    and unfamiliarity with its products.        “New entrants and customers
    in virtually any market emphasize the importance of a reputation
    for delivering a quality good or service. . . . [Plaintiff’s
    argument that reputation is entry barrier], without some limiting
    principle   (that   it   fails   to   supply),   implies   that   there   are
    barriers to entry, significant in an antitrust sense, in all
    markets.”   
    Advo, 51 F.3d at 1201-02
    .       The question is not whether
    10
    “[I]f transportation costs were the only problem, firms from
    overseas could set up manufacturing facilities here in North
    America.”
    30
    there are barriers to entry, but rather whether the barriers in a
    particular industry are large enough to trigger judicial concern.
    See 
    Matsushita, 106 S. Ct. at 1348
    n.15 (noting lack of evidence
    that entry into the market was “especially” difficult); 
    Cargill, 107 S. Ct. at 494
      n.15   (issue   is   whether   barriers   are
    “significant”).    There was no evidence presented that industrial
    set-up costs or the costs associated with overcoming consumers’
    settled preferences created unusual barriers to entry in the bridge
    market.11
    The barrier to entry that Stearns’ expert focused on was the
    same conduct that gave rise to exclusionary conduct claims.        Just
    as the core of the claimed predation threat to Stearns’ survival
    was in actuality a restatement of these claims, Stearns’ allegation
    here is merely another attempt to repackage these same allegations
    as a barrier to entry.    Since FMC can “induce” municipalities and
    FMC’s “friends” in the airline industry to ignorantly (though
    honestly) act against their own economic interests, it is claimed
    that new competitors will be scared off.      We have discussed above
    that the conduct at issue did not violate the antitrust laws.       It
    was merely vigorous competition, and the ultimate consumer of the
    11
    Richard Pell, a former employee of FMC whose testimony is
    critical for all of Stearns’ predatory pricing claims, was quite
    emphatic that FMC could not rely on barriers to entry to protect it
    from competition. “There will always be a competitor to Jetway.
    There may be short periods when there aren’t; but if they manage to
    put Stearns out of business, for example, within two years, there
    will be another bridge manufacturer competing with Jetway.”
    31
    product at all times retained the power of choice.12                  We decline to
    find this unobjectionable conduct constitutes a barrier to market
    entry.     Moreover, while outside observers may indeed hesitate when
    viewing FMC’s current success in wooing municipalities, the whole
    theory     of        predation     postulates         that   FMC’s   behavior   will
    significantly change once Stearns is eliminated.                       When FMC is
    charging supracompetitive prices, its quality arguments will become
    less persuasive.             A competitor could either match the quality
    standards that FMC has convinced the municipalities to adopt and
    underbid,       or    show       them   that    the    quality   differential   that
    justified adoption of certain specifications at a lower price
    cannot serve to mandate the same result at the supracompetitive
    price.13
    12
    Summary judgment is appropriate when an ill-reasoned expert
    opinion suggests the court adopt an irrational inference, or rests
    on an error of fact or law. See 
    Matsushita, 106 S. Ct. at 1360
    n.19
    (expert opinion on predation has little probative value in light of
    economic factors that indicate expert’s scenario is irrational);
    
    Bell, 847 F.2d at 1184
    (affirming decision of district court on the
    question of market power, since expert imprecisely defined the
    market, which led to a legal error in his conclusion). Here,
    Stearns’ expert rested his conclusion on an error of law—he assumed
    FMC’s efforts to sell its products violated section 2 of the
    Sherman Act.
    13
    Stearns places great reliance on its claim that when Stearns
    does not bid on a project, FMC’s bids are significantly higher. It
    directs the court in particular to two instances involving very
    small projects in which FMC came to the bid armed with two
    proposals. When Stearns failed to bid, it used its higher bid and
    pocketed the other proposal. Insofar as we are asked to infer from
    this that the lower, unused bid was predatory, we note that there
    is no evidence showing the unused bid was below cost. If these
    isolated episodes are relied on to show FMC’s intent and ability to
    charge supracompetitive prices, we note that the antitrust laws
    32
    B. Below-Cost Pricing
    The above analysis, which we find determinative, assumes
    arguendo that all of Stearns’ allegations of below-cost pricing
    were supported by evidence. Strengthening our above conclusion and
    providing an independent ground for rejecting Stearns’ claim is our
    support for the district court’s conclusion that Stearns had not in
    fact put forth evidence of below-cost pricing. Under Brooke Group,
    a claimant must demonstrate that the prices at issue were below an
    appropriate measure of its rival’s costs.   Brooke 
    Group, 113 S. Ct. at 2587-88
    (declining to resolve conflict among circuits over what
    constitutes a proper measure of cost, but finding only below-cost
    prices can lead to liability). Stearns incorrectly relies on cases
    in this Circuit predating Brooke Group, in which we left open the
    possibility that prices above a monopolist’s variable costs could
    be predatory under certain circumstances.     See, e.g., Adjuster
    Replace-A-Car, Inc. v. Agency Rent-A-Car, Inc., 
    735 F.2d 884
    , 889-
    91 (5th Cir.1984) (allowing for predation when prices were above
    cost but barriers to entry in an industry were high).   The district
    court case from which Stearns extracts its predatory pricing
    standard was decided in the same month as, but before, Brooke
    cannot protect consumers from the inadequacies of a competitor. A
    new entrant to the market may not be as cavalier about letting
    business opportunities pass as Stearns was in these instances. Of
    course, documentation of these incidents would seem to provide
    Stearns an excellent—albeit apparently unused—tool to persuade
    municipalities that overreliance on FMC is not in their best
    interest.
    33
    Group. See Continental Airlines, Inc. v. American Airlines, Inc.,
    
    824 F. Supp. 689
    (S.D.Tex. 1993) (discussing pricing above variable
    cost but below short-run profit maximizing price).             In the wake of
    Brooke Group’s clarification of the standard, a plaintiff must show
    pricing below the standard this Court has long embraced as an
    appropriate measure of cost—average variable cost.              See 
    Adjuster, 735 F.2d at 891
    (pricing below cost is pricing below average
    variable cost); International Air Industries, Inc. v. American
    Excelsior   Co.,   
    517 F.2d 714
    ,   724     (5th   Cir.   1975)   (embracing
    commentator’s proposal of average variable costs).
    Ideally, an inquiry into whether a monopolist had sold his
    product below cost would look at the true marginal cost—we would
    attempt to discover the precise cost to the firm of producing the
    extra product that it is alleged to have sold below cost.                  But
    because the true marginal costs of production are difficult to
    generate, this Court attempts to estimate them by using average
    variable costs.    See 
    id. at 724.
             In this analysis, we attempt to
    distinguish between costs that are fixed—at least over the short
    term—and costs that vary with the amount produced.             See 
    Adjusters, 735 F.2d at 889
    .    Thus salaried labor costs, rent or depreciation
    on real estate, and certain capital expenses are considered fixed.
    But inputs like hourly labor, the cost of materials, transport, and
    electrical consumption at a plant will vary, and are relevant to a
    predation inquiry.
    34
    This Court has found that judgment as a matter of law is
    appropriate when a plaintiff fails to adequately specify how the
    challenged    pricing       undercuts    the   defendant’s   variable   costs.
    “Plaintiffs did not offer any evidence respecting [Defendant’s]
    variable     and   fixed    costs   of   operation.      Rather,   plaintiffs
    interpreted [Defendant’s] admission that it had suffered ‘a net
    loss from operations’ to be effectively an admission of predatory
    pricing.     This was a costly error.”           
    Adjusters, 735 F.2d at 891
    (affirming J.M.L. for defendants).             Here, Stearns has similarly
    erred.   It has largely rested its allegation on evidence that FMC
    may   have   bid   at   a    “negative    margin”    without   exploring   the
    relationship between variable costs, fixed costs, and profits.
    Stearns has barely attempted to sort out what these costs may
    have been on the projects in question.              Its expert’s opinion for
    the most part completely ignored the legal standard embraced by
    this Court and instead opted to engage in a comparison of what FMC
    bid for the Washington airport project when it was proposing a sole
    source contract and what it charged when the project went to
    competitive bid against Stearns.14 That the cost of the competitive
    14
    It must be noted that the expert relied on an erroneous
    interpretation of the law regarding predatory pricing. The opinion
    clearly indicated that the expert believed the law of this Circuit
    allowed a finding of predation when prices are above a firm’s
    variable costs but below a “short-run profit maximizing price.” As
    we explained above, this position is no longer tenable in the wake
    of Brooke Group. This error may explain, but does not excuse, the
    expert’s failure to address the question of variable cost.      In
    affirming summary judgment, we may disregard the conclusions of an
    35
    bid was lower is evidence that the airport authority was wise to
    reject the sole-sourcing proposal.         It is not evidence of a bid
    below variable cost.
    For the bulk of the challenged bids, Stearns’ only evidence
    was FMC’s risk memorandum on the challenged projects.          The record
    indicates, and Stearns was eager to point out when they were used
    against   it,   that   these   documents   are   of   little   utility   in
    estimating the true costs of a project. Nevertheless, they are the
    only evidence Stearns could produce that even suggested the costs
    FMC incurred on the projects.      On one of these documents, Stearns
    claims it has found its smoking gun—a      note on the bottom that part
    C of the project would run at a negative operating margin of 3.7%.15
    But this allegation is undermined by the fact that the table from
    which the margin is drawn includes a section for general and
    expert opinion grounded in an error of law.       See 
    Bell, 847 F.2d at 1184
    .
    15
    A threshold problem with this allegation is that even if part
    C was bid below-cost, Stearns has not alleged that the project as
    a whole was unprofitable. In an analogous case, we rejected an
    argument that price cuts in the original equipment market could be
    examined in isolation when the evidence indicated that the
    replacement market and original equipment market were inseparable.
    Stitt Spark Plug Co. v. Champion Spark Plug Co., 
    840 F.2d 1253
    ,
    1256 (5th Cir.1988) (“[A]ny meaningful comparison of price and cost
    must encompass Champion’s sales to both markets. Stitt’s evidence
    did not demonstrate that Champion’s practices were ‘predatory’
    across both markets.”). Here, the fact that FMC may have chosen
    for internal reasons or salesmanship purposes to shift costs in
    this manner is not objectionable without a showing that the project
    as a whole was not priced above its variable cost. When a company
    has a “buy one, get one free” promotion, it would be incorrect to
    look at the nominal price of the “free” product—zero—and infer
    predation from this fact.
    36
    administrative expenses (“G&A”).             FMC contends that G&A is one of
    several categories in which profits are allocated.                        If this is
    correct, then the negative margin referenced in the document
    indicates only that a portion of the project failed to meet a
    benchmark    profit     target,   not    a     bid   below     cost—variable       or
    otherwise. Resolution of the G&A question is also critical for the
    other challenged projects, for which the sole basis for Stearns’
    charges of below-cost pricing is the fact that the G&A percentage
    was reduced from its customary eighteen percent to ten percent.
    FMC   has   produced   evidence        indicating    that     G&A    is   not a
    variable cost. The risk memorandum contained allocation categories
    for G&A, markup, and margin.       FMC produced affidavits that stated
    all three of these categories were expected profit on a deal, and
    in other sections of the Washington risk memorandum G&A and margin
    are   combined    and    collectively        referred     to   as    margin.       An
    examination of the risk memoranda supports the conclusion that
    these categories were at the least not a variable cost.16 Material,
    manufacturing, and engineering were separate cost sections in the
    memorandum, and these categories describe the bulk of the variable
    costs one would expect on a project like this.                 Both the material
    16
    Even if we were to simply disregard FMC’s affidavit, there is
    nothing inherent in the term “general and administrative” that
    automatically allows an inference that this category was a variable
    cost.   Administrative costs may involve the work of salaried
    workers not subject to overtime—which over the short term is a
    fixed cost. And as a catch-all category G&A would seem a natural
    place to allocate a percentage of long term fixed costs—like rent
    and the salary of the CEO—for internal accounting purposes.
    37
    and       manufacturing   section    contained     percentage       increases    for
    overhead.       Thus after calculating the labor costs for a project,
    the memorandum added a separate charge of               265% of labor costs for
    manufacturing overhead.           These overhead projections would seem to
    be    a    logical   place   to   find   the    full    variable    costs   of   the
    project—including things like sales expenses.
    Stearns nevertheless claims that G&A represents a variable
    cost, not a profit margin or an internal allocation of fixed costs.
    The difficulty with this assertion is that nothing supports it.                   We
    have no attempt by Stearns to refute the credible evidence FMC has
    put forth that removes G&A from the realm of variable costs.                     As
    noted earlier, although Stearns’ expert mentioned the concept of
    variable cost in passing, he erroneously concluded that it was
    unnecessary to address it.           He thus spent most of his argument on
    a tangent that is irrelevant to our central inquiry.                  At no point
    did the expert explain what G&A represented or state that it was a
    variable cost.         In its briefs, Stearns could only restate its
    contention that G&A did not constitute profits.                And, Stearns has
    not offered a coherent explanation of what G&A represents if it
    does not represent profits, let alone evidence that (or to what
    extent) it is a variable cost to FMC.
    Slightly more concrete evidence in favor of Stearns comes from
    the testimony of Richard Pell.           Mr. Pell, a former employee of FMC,
    testified in his deposition that FMC’s marketing department and its
    accountants       maintained      separate     books.     As   an   executive     in
    38
    engineering,    he    reported     that    several   times   his   department’s
    estimate of its costs on projects were lowered by the marketing
    department prior to a bid.         The net result was that his department
    experienced frequent cost overruns on projects trying to meet the
    artificially low projection enshrined in the bids. It appears from
    the record that these costs might be viewed as variable costs.
    However,    we    are   not    concerned    here   with   reviewing    the
    interoffice politics or internal cost allocations of FMC.               Stearns
    failed to develop Mr. Pell’s testimony or explain how manipulation
    of the engineering variable cost could have rendered an entire
    project—or even a discrete portion of one—below variable cost.
    While one of Mr. Pell’s objections was that this kind of behavior
    could lead to losing money on a project, he could not and did not
    opine that any of the projects he worked on were on the whole below
    variable cost.       Stearns did not provide us with any evidence that
    the understating of cost on the engineering projects in question
    was severe enough to cancel out the ten to eighteen percent G&A
    profits they generated. The risk memorandum that we have indicates
    that engineering costs were a relatively minor cost compared to
    materials and manufacturing.
    The sections of Stearns’ expert testimony that even hinted at
    FMC’s costs suffer from a similar defect.            Dr. Eads testified that
    on the Washington project FMC eliminated its inflation adjustment,
    thus incurring the risk that the company’s costs would be higher
    than anticipated for the sections of the project occurring in the
    39
    years following the initial bid.              Assuming arguendo that the risk
    that inflation will exceed the return FMC receives on its capital
    over the life of the project is a variable cost, Dr. Eads was
    silent as to the amount of the “cost” of this risk.                       He also
    claimed that FMC’s bid on the maintenance section of the contract
    was suspect because it was much lower than the analogous bid by
    Stearns.    Of course, the mere fact that a producer can or does
    charge less than a competitor does not indicate below-cost pricing.
    The opinion was silent as to what variable costs FMC could expect
    to incur providing maintenance and how the bid was below them.
    Because    Stearns    has    failed    to   raise   a   genuine   issue    of
    material fact regarding both its exclusionary conduct and predatory
    pricing claims under the Sherman Act, summary judgment on these
    claims must be affirmed.           This result also mandates affirmation of
    the summary judgment on Stearns’ Robinson-Patman and state law
    claims, which are urged on appeal only derivatively of the Sherman
    Act claims.
    IV. Denial of Discovery motion.
    Stearns contends that the district court erred in denying its
    Rule    56(f)    motion     to    suspend     summary   judgment    pending      the
    completion of discovery.            We review the denial of a Rule 56(f)
    motion for abuse of discretion.               See, e.g., Fontenot v. Upjohn
    Company, 
    780 F.2d 1190
    , 1193 (5th Cir. 1986).                  Such motions are
    generally       favored,    and    should     be   liberally     granted.        See
    40
    International Shortstop, Inc. v. Rally’s Inc., 
    939 F.2d 1257
    , 1267
    (5th Cir. 1991). However, to justify a continuance, the Rule 56(f)
    motion   must   demonstrate   1)   why    the   movant   needs   additional
    discovery and 2) how the additional discovery will likely create a
    genuine issue of material fact. Krim v. Banctexas Group, Inc., 
    989 F.2d 1435
    , 1442 (5th Cir. 1993).         On appeal, we will not consider
    justifications for granting a continuance that were not presented
    with the original motion.          See Solo Serve Corp. v. Westowne
    Associates, 
    929 F.2d 160
    , 167 (5th Cir. 1992).
    We begin our analysis by pointing out that this case had been
    pending for over fifteen months prior to the district court’s entry
    of final judgment in favor of FMC.        The section 1 claim, on which
    the district court had entered summary judgment earlier, required
    almost identical factual support as the claims at issue here.           The
    record indicates that Stearns had reviewed over half a million FMC
    documents and had also subpoenaed documents from twenty municipal
    airport authorities.   It had also conducted several depositions of
    key FMC employees. While the district court’s scheduling order had
    indicated that the final deadline for discovery was April 30, 1997,
    the order clearly contemplated summary judgment prior to that date,
    since its cutoff for the filing of such motions was almost two
    months prior to the discovery cut-off. Stearns also delayed filing
    its Rule 56(f) motion until the time its response to FMC’s summary
    judgment motion was due, a deadline that the district court had
    41
    already extended at Stearns’ request.
    The district court denied Stearns’ motion because it lacked
    specificity in identifying the needed discovery.              On review of the
    record, we cannot say that this ruling constituted an abuse of
    discretion.     Stearns’ motion specifically requested a stay pending
    the deposition of several FMC executives. The motion explains that
    all of the proposed deponents were in a position of authority and
    were connected to several documents relied on by Stearns.                Stearns
    argued that deposing these parties was necessary because “Stearns
    expects that the depositions will provide evidence on a number of
    topics, including FMC’s predatory and exclusionary conduct, FMC’s
    strategies to avoid competitive bidding and price competition, the
    relevant product and geographic markets in this case and the
    barriers   to   enter    this    market.”     If   these   depositions     proved
    fruitful, Stearns put the court on notice that it might pursue
    additional depositions of bridge customers which would develop
    “testimony on topics including the market, FMC’s predatory conduct,
    and the    injuries     to    Stearns   and   competition    caused   by    FMC’s
    predatory conduct.”
    While Stearns’ motion indicated how the desired discovery was
    in a quite general sense relevant to the case, the district court
    did not abuse its discretion in finding that the motion lacked
    needed specificity.          The movant must be able to demonstrate how
    postponement and additional discovery will allow him to defeat
    summary judgment; it is not enough to “rely on vague assertions
    42
    that   discovery   will   produce    needed,    but   unspecified,   facts.”
    Washington v. Allstate Insurance Co., 
    901 F.2d 1281
    , 1285 (5th Cir.
    1990).    See also 
    Krim, 989 F.2d at 1441
    (must demonstrate how
    discovery will lead to genuine issue of fact).              Here, Stearns’
    exclusionary conduct claims required either 1) a showing that the
    conduct at issue could not be justified by FMC without reference to
    its effect on its competitors or 2) a showing that the employees
    and agents of consumers of bridges and those with influence on them
    had somehow had the independence and integrity of their judgment
    clouded by external forces so that we may not assume that their
    decisions in FMC’s favor were intended by them to be in the best
    interests of their employers.         The motion fails to identify how
    further discovery could prove either of these points.          It does not
    claim, for example, that further depositions will reveal that the
    airlines and airport staff were bribed or otherwise driven by
    anything other than their perceptions of the merits of the product
    when   they   recommended   FMC     bridges    or   specifications   to   the
    municipal authorities.
    The motion is also unhelpful in detailing how the predatory
    pricing claims could be saved from summary judgment.           The crucial
    issue of FMC’s variable costs is not even hinted at in the motion.
    With regards to recoupment, while the motion does mention barriers
    to entry, the predatory pricing claim required not only a showing
    of such barriers, but also a demonstration that the extent and
    43
    duration of the alleged below-variable cost pricing was sufficient
    to drive Stearns from the market.            There is nothing specific in the
    motion suggesting that evidence of more below-variable cost pricing
    would have been revealed by additional discovery.
    Stearns claims that the district court’s ruling was an abuse
    of discretion because concurrent with the denial of its motion, the
    court allowed FMC to exceed the ten deposition limit imposed by the
    Federal Rules.       These are separate issues.       FMC indicated that the
    requested depositions were necessary to preserve the testimony of
    parties who would not be available to testify at trial.             We cannot
    say that the granting of an unrelated request transforms the
    district court’s proper exercise of judgment into an abuse of
    discretion.
    V.    Taxation of Costs
    The district court awarded FMC costs under 28 U.S.C. § 1920
    and Rule 54(d)(1). On appeal, Stearns does not challenge the award
    itself, but rather attacks the inclusion of certain deposition and
    photocopying costs. Costs related to the taking of depositions and
    the   copying   of    documents   are    allowed    if   the   materials   were
    necessarily obtained for use in the case.                This Court reviews a
    lower court’s allowance of costs for clear abuse of discretion,
    granting the lower court “great latitude in this determination.”
    Fogleman v. ARAMCO, 
    920 F.2d 278
    , 285-86 (5th Cir. 1991).
    The record indicates that the lower court exercised oversight
    44
    over FMC’s claimed costs, striking from its bill of costs items
    such as mini-transcripts and computer copies.    Stearns’ challenge
    to the deposition costs is grounded in the fact that certain
    depositions were not used in FMC’s summary judgment filings.     It
    thus claims that they were merely for general discovery and not
    necessary to the case.      But we have indicated that it is not
    required that a deposition actually be introduced in evidence for
    it to be necessary for a case—as long as there is a reasonable
    expectation that the deposition may be used for trial preparation,
    it may be included in costs.    
    Id. at 285.
      We are satisfied that
    the district court did not abuse its discretion in finding the
    depositions in question could be expected to be used at trial.
    Stearns’ challenge to FMC’s photocopying charges must also
    fail.    While we have indicated that multiple copies of relevant
    documents may not be charged to an opponent, we have never held
    that a district court may not award a litigant the cost of
    preparing a single set of the documents in a case.   See 
    id. at 286.
    The district court did not abuse its discretion in approving these
    costs.
    Conclusion
    We find that summary judgment in favor of FMC on the Sherman
    Act claims was warranted.   Accordingly, we also affirm the summary
    judgment on the derivative Robinson-Patman and state law claims.
    We do not find that the district court abused its discretion in
    45
    denying    Stearns’   Rule   56(f)   continuance   motion   and   in   its
    determination of costs.
    For the reasons stated above, the judgment of the district
    court is
    AFFIRMED.
    46
    

Document Info

Docket Number: 97-10781

Filed Date: 4/7/1999

Precedential Status: Precedential

Modified Date: 12/21/2014

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Stearns Airport Equipment Co., Inc. v. FMC Corp. , 977 F. Supp. 1263 ( 1996 )

Richard Hoffman Corp. v. Integrated Building Systems , 610 F. Supp. 19 ( 1985 )

Continental Airlines, Inc. v. American Airlines, Inc. , 824 F. Supp. 689 ( 1993 )

Dutcher v. Ingalls Shipbuilding , 141 A.L.R. Fed. 813 ( 1995 )

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trace-x-chemical-inc-and-john-f-arens-v-canadian-industries-ltd , 738 F.2d 261 ( 1984 )

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