Partner & Partner, Inc. v. ExxonMobil Oil Corporation , 326 F. App'x 892 ( 2009 )


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  •               NOT RECOMMENDED FOR FULL-TEXT PUBLICATION
    File Name: 09a0317n.06
    Filed: May 4, 2009
    No. 08-1590
    UNITED STATES COURT OF APPEALS
    FOR THE SIXTH CIRCUIT
    PARTNER & PARTNER, INC.,
    Plaintiff-Appellant,
    v.                                             On Appeal from the United
    States District Court for the
    EXXONMOBIL OIL CORPORATION; and                             Eastern District of Michigan
    MICHIGAN FUELS, INC.,                                       at Detroit
    Defendants-Appellees.
    /
    Before:      GUY, GILMAN, and COOK, Circuit Judges.
    RALPH B. GUY, JR., Circuit Judge.          Plaintiff Partner & Partner, Inc., appeals
    from the district court’s decisions (1) granting summary judgment to defendants ExxonMobil
    Oil Corporation and Michigan Fuels, Inc., on the breach of contract, antitrust, unjust
    enrichment, and tortious interference with advantageous business relationships claims; and
    (2) denying plaintiff’s motion to amend the complaint to assert new claims of fraudulent
    inducement and violation of the Michigan Franchise Investment Law (MFIL), MCLA §
    445.1508. After review of the record and consideration of the arguments presented on
    appeal, we affirm.
    I.
    No. 08-1590                                                                                    2
    In 2000, plaintiff Partner & Partner, Inc., through its principal, Ali Bazzy, entered into
    a lease/franchise arrangement with ExxonMobil to operate a branded gas station located at
    20001 Fenkell, Detroit, Michigan. Plaintiff leased the property and purchased branded
    gasoline directly from ExxonMobil under 2000 and 2002 Petroleum Marketing Practices Act
    (PMPA) Franchise Agreements, 15 U.S.C. §§ 2801-2806. The 2000 and 2002 PMPA
    Agreements expressly provided that neither those agreements nor the franchise relationship
    gave plaintiff an exclusive market or geographic area to sell branded gasoline or to conduct
    related businesses. ExxonMobil also specifically reserved the right to, in its sole discretion,
    open or continue stations, franchises, or related businesses at locations of its choice.
    In 2004, ExxonMobil decided to leave the “direct served” market and move to a
    “distributor served” market for the Detroit area. ExxonMobil planned to terminate the direct
    dealer relationships—executing a written agreement with plaintiff to that effect—and offered
    to allow its direct-served dealers to purchase the leased gas stations from ExxonMobil and
    to continue to sell ExxonMobil branded gasoline under a new PMPA Agreement with one
    of three approved distributors. After a dealer meeting in early 2004, at which plaintiff
    contends assurances were given that newly branded stations would not be located within one
    mile of an existing station, plaintiff decided to purchase the station on Fenkell for $500,000
    under the terms of a 2004 “Sales Agreement” with ExxonMobil, and it entered into a 2004
    “PMPA Motor Fuels Dealer Franchise Agreement” with ExxonMobil’s distributor
    McPherson Oil Company. Plaintiff agreed to a 99,000 gallon minimum monthly purchase
    requirement, and granted ExxonMobil a right to repurchase the station. Significantly, neither
    No. 08-1590                                                                                   3
    the Sales Agreement with ExxonMobil, nor the PMPA Agreement with McPherson Oil,
    included provisions that granted plaintiff an exclusive market or geographic area to sell
    ExxonMobil branded gasoline.          In turn, however, the PMPA Agreement between
    ExxonMobil and plaintiff’s distributor included ExxonMobil’s express reservation of the
    right to approve or not approve the branding of new stations at locations of its choice,
    including, specifically, locations in proximity to existing Mobil-branded stations.
    Plaintiff’s station competed at all times with a gas station called the Fenkell Stop Plus
    that was a “Fast Track” branded station located less than one mile away on Fenkell. In 2005,
    after plaintiff purchased the Mobil station it had been leasing, ExxonMobil approved the
    rebranding of the Fenkell Stop Plus as an Exxon-branded station to be supplied under a
    PMPA Agreement with Michigan Fuels, another of ExxonMobil’s approved distributors.
    Plaintiff alleges that Michigan Fuels’ principal Bilal Saad, who was distantly related to
    Bazzy, pursued the rebranding to “get back” at Bazzy for selecting McPherson Oil as
    plaintiff’s distributor. ExxonMobil’s territory manager Michael Britz testified that he had
    denied earlier requests by Michigan Fuels to rebrand the Fenkell Stop Plus as a Mobil station
    because it would not be fair to plaintiff.
    Insisting that ExxonMobil had an internal one-mile policy, plaintiff relies on anecdotal
    evidence that two applications for rebranding were denied because of their proximity to an
    existing station and argues that we ought not consider evidence that there are other
    ExxonMobil stations located within one mile of each other in the Detroit area. Plaintiff
    alleged that approval of the rebranding was the result of misstatements and errors in the
    No. 08-1590                                                                                                 4
    application, including the incorrect statement that the Fenkell Stop Plus was located more
    than one mile from plaintiff’s station. In short, plaintiff claims that Michigan Fuels’ request
    was motivated by a desire to “get back” at Bazzy and was approved in violation of the
    alleged one-mile policy as “a favor” to someone at Michigan Fuels who had previously
    worked for ExxonMobil.
    As soon as plaintiff learned that the Fenkell Stop Plus would become an Exxon
    station, plaintiff filed this action against ExxonMobil and Michigan Fuels alleging breach of
    contract, violations of federal and state antitrust laws, unjust enrichment, and tortious
    interference with advantageous business relationships.1 After an opportunity to conduct
    discovery, ExxonMobil filed a motion for summary judgment and Michigan Fuels joined in
    ExxonMobil’s motion. Plaintiff opposed summary judgment, and sought leave to file an
    amended complaint. For the reasons set forth in a written opinion and order entered March
    31, 2008, the district court granted the defendants’ motions, denied plaintiff’s motion to
    amend, and entered judgment in favor of the defendants. This appeal followed.
    II.
    A.      Summary Judgment
    We review the district court’s decision granting summary judgment de novo. Smith
    v. Ameritech, 
    129 F.3d 857
    , 863 (6th Cir. 1997). Summary judgment is appropriate when
    there are no genuine issues of material fact in dispute and the moving party is entitled to
    1
    Plaintiff alleged that ExxonMobil was unjustly enriched because it retained an option to purchase
    the gas station if plaintiff failed to purchase the required amount of gasoline from its approved distributor.
    Because the parties stipulated that no unjust enrichment had occurred, the claim was dismissed. Plaintiff
    has abandoned this claim on appeal.
    No. 08-1590                                                                                 5
    judgment as a matter of law. F ED. R. C IV. P. 56(c). In deciding a motion for summary
    judgment, the court must view the factual evidence and draw all reasonable inferences in
    favor of the nonmoving party. Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 
    475 U.S. 574
    , 587 (1986).
    1.     Breach of Contract
    Plaintiff maintains that the rebranding of the Fenkell Stop Plus was a breach of the
    oral assurances by ExxonMobil representatives that no new ExxonMobil-branded stations
    would be located within a one-mile radius of the plaintiff’s station. The district court found
    that plaintiff could not prevail on this breach of contract claim because, as in Hamade v.
    Sunoco, Inc., 
    721 N.W.2d 233
    (Mich. Ct. App. 2006), evidence of the alleged oral promises
    was barred by Michigan’s parol evidence rule. Without directly contesting this finding,
    plaintiff argues first, that the district court erroneously concluded that ExxonMobil was not
    bound by the 2004 PMPA Agreement between plaintiff and McPherson Oil. Plaintiff
    asserts—without any analysis—that although not a party to the 2004 PMPA Agreement,
    ExxonMobil was bound by that agreement because ExxonMobil had an agency relationship
    with McPherson Oil and had required plaintiff to enter into a new PMPA Agreement with
    an approved distributor as a condition of the Sales Agreement. This is beside the point,
    however, because the fact remains that neither the Sales Agreement between plaintiff and
    ExxonMobil, nor the new PMPA Agreement between plaintiff and McPherson Oil, granted
    plaintiff any exclusive territory or provided protection consistent with the alleged one-mile
    No. 08-1590                                                                                                   6
    rule. The promises plaintiff relies on were made orally and are not found in the written
    contracts that followed.2
    Under Michigan’s parol evidence rule, “[p]arol evidence of contract negotiations, or
    of prior or contemporaneous agreements that contradict or vary the written contract, is not
    admissible to vary the terms of a contract which is clear and unambiguous.” Schmude Oil
    Co. v. Omar Operating Co., 
    458 N.W.2d 659
    , 663 (Mich. Ct. App. 1990). “A prerequisite
    to the application of this rule, however, is a finding that the parties intended the written
    instrument to be a complete expression of their agreement.” 
    Id. When the
    parties include
    an explicit integration or merger clause in a written contract, that clause is conclusive and
    parol evidence is not admissible to show that the agreement is not integrated unless the
    agreement is obviously incomplete on its face, which is not the case here, or in cases of fraud
    that invalidate either the integration clause or the entire contract including the integration
    clause. UAW-GM Human Res. Ctr. v. KSL Recreation Corp., 
    579 N.W.2d 411
    , 418 (Mich.
    Ct. App. 1998).
    The Sales Agreement, the only contract in force between plaintiff and ExxonMobil
    at the time, includes the following explicit integration clause:
    2
    Conceding as much, plaintiff argues that it was nonetheless granted exclusive territorial protection
    for a one-mile radius by the absence of a provision expressly reserving ExxonMobil’s right to allow branded
    stations at any location of its choice. On the contrary, the omission of what plaintiff calls the “no exclusive
    territory” provision is not the same as the inclusion of an affirmative grant of an exclusive territory. Indeed,
    to the extent plaintiff relies on the distributor/franchise relationship between ExxonMobil and McPherson,
    it cannot be ignored that ExxonMobil’s PMPA Agreement with McPherson contained express reservation
    of ExxonMobil’s right to approve branded stations at any location of its choice, including in close proximity
    to any Mobil-branded stations.
    No. 08-1590                                                                                 7
    This Contract, attached exhibits, and the offer letter from Seller, are
    intended by the parties to be the final, complete, and exclusive statement of
    their agreement. There are no oral understandings, representations, or
    warranties affecting the Contract, except as stated herein. No amendment,
    addition, modification or waiver of any provision of this Contract shall be
    effective unless it is in writing and is signed by both parties hereto.
    Similarly, even if ExxonMobil were bound by the new PMPA Agreement between plaintiff
    and McPherson Oil, it contained a similar integration clause, including that: “THERE ARE
    NO    ORAL      UNDERSTANDINGS,            REPRESENTATIONS            OR    WARRANTIES
    AFFECTING THIS AGREEMENT WHICH ARE NOT FULLY SET FORTH HEREIN OR
    IN THE ATTACHMENTS.” These provisions are conclusive that the parties intended the
    written contracts to be fully integrated expressions of their agreements.
    Plaintiff argued for admission of the parol evidence on the grounds that the oral
    promises fraudulently induced it to enter the written contracts.        Although plaintiff’s
    complaint did not assert a separate claim for fraud, plaintiff argued that it was fraudulently
    induced by the assurances that ExxonMobil would adhere to a one-mile policy to enter into
    written contracts that did not include any exclusive territorial protections. As the court in
    Hamade explained, although parol evidence is generally admissible to demonstrate fraud
    that, if proved, would render the contract voidable, “‘fraud that relates solely to an oral
    agreement that was nullified by a valid merger clause would have no effect on the validity
    of the 
    contract.’” 721 N.W.2d at 249
    (quoting 
    UAW-GM, 579 N.W.2d at 418
    ). That is, if
    the contract contains a valid merger clause, the only fraud that could vitiate the contract is
    fraud that invalidates either the merger clause itself or the entire contract including the
    merger clause. 
    Id. No. 08-1590
                                                                                      8
    In Hamade, which involved a similar dispute between the plaintiff gas station owner
    and the fuel supplier Sunoco, the court found that fraud claims were based solely on an oral
    representation by Sunoco that it would not authorize a new station within three to five miles
    of the plaintiff’s station. Because the written contract did not incorporate this representation
    and contained an express integration clause, the court found that the alleged oral
    representation was nullified by the integration clause such that, if the integration clause was
    valid, fraud based on the representation would have no effect on the validity of the contract.
    
    Id. As in
    Hamade, plaintiff relies solely on alleged oral promises that ExxonMobil would
    adhere to an internal one-mile policy. But these alleged oral promises were nullified by the
    integration clause, and the alleged fraud would not invalidate either the integration clause
    itself or the entire contract. The district court did not err in concluding that parol evidence
    was not admissible and, therefore, that plaintiff could not prevail on its breach of contract
    claim.
    2.    Tortious Interference
    A claim of tortious interference with an advantageous business expectancy requires
    proof of (1) the existence of a valid business relationship or expectancy, (2) knowledge of
    the relationship or expectancy on the part of the defendant, (3) an intentional interference by
    the defendant inducing or causing a breach or termination of that relationship or expectancy,
    and (4) resulting damage to plaintiff. BPS Clinical Labs. v. Blue Cross & Blue Shield of
    Mich., 
    552 N.W.2d 919
    , 925 (Mich. Ct. App. 1996). If the defendant’s actions were
    No. 08-1590                                                                                 9
    “motivated by legitimate business reasons, its actions would not constitute improper motive
    or interference.” 
    Id. The district
    court dismissed this claim concluding, inter alia, that plaintiff did not
    have a valid expectation that no Exxon station would be opened nearby because it was based
    on alleged oral assurances that were not incorporated into the fully integrated written
    agreements. In addition, the district court found that the rebranding of the Fenkell Stop Plus
    was not evidence of improper motive or intent to interfere since there was no contract
    provision barring ExxonMobil from doing so.             To be actionable, the intentional
    interference—here allowing new competition from a branded station—must have been
    improper, meaning “the intentional doing of a per se wrongful act or the doing of a lawful
    act with malice and unjustified in law for the purpose of invading the contractual rights or
    business relationship of another.” Feldman v. Green, 
    360 N.W.2d 881
    , 891 (Mich. Ct. App.
    1984). Because plaintiff failed to demonstrate that the rebranding was improper interference
    with a legitimate business expectancy, summary judgment was proper.
    3.     Federal Antitrust Claims
    Plaintiff alleged that the decision to allow an Exxon station within one mile of
    plaintiff’s station violated § 1 of the Sherman Act, which prohibits “[e]very contract,
    combination . . . , or conspiracy, in restraint of trade or commerce.” 15 U.S.C. § 1. This
    limitation has been interpreted to bar only unreasonable restraints on competition. Care
    Heating & Cooling, Inc. v. Am. Standard, Inc., 
    427 F.3d 1008
    , 1012 (6th Cir. 2005). Two
    analytical approaches have developed for evaluating whether a defendant’s conduct
    No. 08-1590                                                                               10
    unreasonably restrains trade—the per se rule and the rule of reason—but we need not discuss
    the differences because plaintiff concedes that this case involves an alleged vertical
    conspiracy and must be analyzed under the rule of reason approach.
    Vertical conspiracies involve agreements among actors at different levels of market
    structure to restrain trade, such as an agreement between a manufacturer and its distributors
    to exclude another distributor from the market. Care 
    Heating, 427 F.3d at 1013
    . A vertical
    restraint is unlawful under the “rule of reason” analysis if plaintiff can prove:
    (1) that the defendant(s) contracted, combined, or conspired; (2) that such
    contract produced adverse anticompetitive effects; (3) within relevant product
    and geographic markets; (4) that the objects of and conduct resulting from the
    contract were illegal; and (5) that the contract was a proximate cause of
    plaintiff’s injury.
    
    Id. at 1014.
    Addressing the second prong, this court explained in Care Heating, that “the
    Sherman Act was intended to protect competition and the market as a whole, not individual
    competitors.”   
    Id. There, the
    defendant manufacturer of Trane heating and cooling
    equipment selected dealers who were exclusively authorized to sell and service Trane
    equipment. Plaintiff, a contractor that was not an approved Trane dealer, alleged that Trane
    and the authorized dealer Buckeye Heating conspired to prevent plaintiff from competing for
    HVAC installation work in the market they shared. The court held that this was insufficient
    to satisfy the second prong because the plaintiff failed to show an adverse effect on the
    market as a whole, explaining that:
    Although Care alleges that it was unable to secure a contract with Joshua
    Homes [which used only Trane products], and that Trane’s agreement with
    Buckeye prevented Care from expanding its business to compete with
    Buckeye, these results affected Care alone. Individual injury, without
    No. 08-1590                                                                                 11
    accompanying market-wide injury, does not fall within the protections of the
    Sherman Act.
    
    Id. In addition,
    the court found that Care Heating had failed to prove either (1) that the
    objects of and conduct resulting from the authorized dealer contract between Trane and
    Buckeye were illegal; or (2) that Care suffered an antitrust injury, which is “one proximately
    caused by [the] allegedly illegal conduct and ‘of the type the antitrust laws were intended to
    prevent.’” 
    Id. (citation omitted).
    With respect to the latter, this court held that “[b]ecause
    protecting competition is the sine qua non of the antitrust laws, a complaint alleging only
    adverse effects suffered by an individual competitor cannot establish an antitrust injury.” 
    Id. at 1014-15.
    Plaintiff alleged a vertical conspiracy between ExxonMobil and Michigan Fuels to
    rebrand the Fenkell Stop Plus as an Exxon station that took business from plaintiff’s Mobil
    station less than one mile away. The district court concluded, as in Care Heating, that
    plaintiff had claimed only an individual injury and had not shown an adverse market-wide
    anticompetitive effect. Plaintiff complained that it suffered lost business as a result of
    increased competition from the new Exxon-branded station. Indeed, plaintiff’s principal
    testified that it was hurt because the newly branded Exxon station lowered its prices. The
    district court also concluded, again as in Care Heating, that plaintiff failed to demonstrate
    that the objects of and conduct resulting from the rebranding agreement were illegal. We
    find, and plaintiff does not deny, that the loss of business plaintiff claims resulted from the
    rebranding represents a loss of business by plaintiff as an individual competitor.
    No. 08-1590                                                                                   12
    Instead, plaintiff argues that the district court overlooked its contention that it also
    “stood in the shoes of a consumer” since it had a contractual obligation to purchase only
    branded gasoline, in minimum monthly quantities, from McPherson Oil. That is, plaintiff
    argues it has been restrained from buying gasoline from anyone else. The district court
    rejected this argument, finding that plaintiff had still not shown an injury to the market as a
    whole. On appeal, plaintiff offers no authority to overcome this conclusion and makes no
    showing that the restraint on its ability to purchase gasoline from another source presented
    an adverse market-wide effect.
    4.     Michigan Antitrust Claims
    Although plaintiff has argued its antitrust claims together, the district court recognized
    that the complaint asserted separate claims under the Michigan Antitrust Reform Act
    (MARA), MCLA §§ 445.772 and 445.773, which are modeled after § 1 (restraint of trade)
    and § 2 (monopoly) provisions of the Sherman Act, 15 U.S.C. §§ 1 and 2, respectively. As
    the district court concluded, plaintiff’s MARA “restraint of trade” claims under § 445.772
    fail for the same reasons that the “restraint of trade” claims fail under § 1 of the Sherman
    Act. See MCLA § 445.784(2) (“courts shall give due deference to interpretations given by
    the federal courts to comparable antitrust statutes, including, without limitation, the doctrine
    of per se violations and the rule of reason”).
    Section 445.773 makes unlawful “[t]he establishment, maintenance, or use of a
    monopoly, or any attempt to establish a monopoly, of trade or commerce in a relevant market
    by any person, for the purpose of excluding or limiting competition or controlling, fixing, or
    No. 08-1590                                                                                             13
    maintaining prices.” Monopolization has two elements: the possession of monopoly power
    in the relevant market, and the willful acquisition or maintenance of that power. United
    States v. Grinnell Corp., 
    384 U.S. 563
    , 570-71 (1966).                    For a claim of attempted
    monopolization, which plaintiff seems to be asserting here, plaintiff must prove (1) specific
    intent to monopolize, (2) anticompetitive conduct, and (3) a dangerous probability of success
    in achieving monopoly power. Tarrant Serv. Agency, Inc. v. Am. Standard, Inc., 
    12 F.3d 609
    , 615 (6th Cir. 1993). Market strength that approaches monopoly power (the ability to
    control prices and exclude competition) is a necessary element for showing a dangerous
    probability of achieving monopoly power. 
    Id. The district
    court found that this claim failed
    as a matter of law because there was no evidence of intent, no evidence of anticompetitive
    conduct, and no showing that defendant had a dangerous probability of monopolization.3
    On appeal, plaintiff argues that ExxonMobil monopolized the relevant market, the
    “stretch of Fenkell Road served by plaintiff’s franchise,” through the agreements that
    required plaintiff to buy a minimum quantity of branded gasoline from a single distributor.
    Relevant markets are generally not limited to a single manufacturer’s products, but are
    composed of products that have reasonable interchangeability—i.e., gasoline rather than
    ExxonMobil-branded gasoline. See Brighton Optical, Inc. v. Vision Serv. Plan, 
    422 F. Supp. 2d
    792, 807 (E.D. Mich. 2006). If this were not the case, virtually every exclusive distributor
    relationship would be illegal. See Queen City Pizza, Inc. v. Domino’s Pizza, Inc., 
    124 F.3d 3
              Bazzy testified that he did not know defendants’ intent behind the rebranding, except that it was
    done as a favor to Michigan Fuels, which, in turn, wanted to get back at plaintiff for selecting McPherson
    Oil as its distributor.
    No. 08-1590                                                                                 14
    430 (3d Cir. 1997). Further, plaintiff offered no evidence that ExxonMobil had the power
    to exclude competition from the market for gasoline. We affirm the district court’s grant of
    summary judgment to defendants on this claim.
    B.     Motion to Amend
    Under Fed. R. Civ. P. 15(a)(2), leave to amend should be freely given “when justice
    so requires.” Factors that may affect that determination include undue delay in filing, lack
    of notice to the opposing party, bad faith by the moving party, repeated failure to cure
    deficiencies by previous amendment, undue prejudice to the opposing party, and futility of
    the amendment. Wade v. Knoxville Utils. Bd., 
    259 F.3d 452
    , 459 (6th Cir. 2001). Delay
    alone is not a sufficient reason to deny leave to amend, but notice and substantial prejudice
    are critical factors in the determination. 
    Id. When amendment
    is sought at a late stage, there
    is an increased burden to show justification for failing to move earlier. 
    Id. The district
    court’s denial of a motion to amend is reviewed for abuse of discretion, except to the extent
    that it is based on a legal conclusion that the amendment would not withstand a motion to
    dismiss. 
    Id. The district
    court found both that allowing the amendment after the close of discovery
    would prejudice defendants and that amendment would be futile because the new claims
    would not survive summary judgment. First, plaintiff sought to recharacterize the breach of
    contract claim as a claim for fraudulent inducement in an attempt to avoid the bar of the parol
    evidence rule. However, for the reasons discussed earlier, we find that the district court did
    No. 08-1590                                                                                 15
    not err in finding that parol evidence was not admissible to prove fraudulent inducement in
    this case. See 
    Hamade, 721 N.W.2d at 249
    .
    Second, plaintiff alleged that defendants violated the Michigan Franchise Investment
    Law (MFIL), MCLA § 445.1508(2)(s), by failing to provide plaintiff, as franchisee, with a
    statement disclosing whether the franchisee would receive an exclusive territory. The district
    court found that this amendment would be futile because no franchise relationship existed
    between plaintiff and ExxonMobil. Plaintiff cannot deny that the franchise relationship with
    ExxonMobil was expressly terminated by written agreement, after which ExxonMobil had
    a distributorship contract with McPherson Oil. Rather, it was McPherson Oil, which is not
    a party to this case, that had a franchise agreement with plaintiff. Plaintiff asserts without
    development or citation to authority that ExxonMobil may be liable under the MFIL because
    McPherson Oil is the agent of ExxonMobil.
    More fundamentally, as ExxonMobil argued, the agreement with McPherson Oil was
    not a “franchise” for purposes of the MFIL because plaintiff was not required to “pay,
    directly or indirectly, a franchise fee.” MCLA § 445.1502(3)(c). A “franchise fee,” in turn,
    is defined to mean “a fee or charge that a franchisee or subfranchisor is required to pay or
    agrees to pay for the right to enter into a business under a franchise agreement, including but
    not limited to payment for goods and services . . . [except for] [t]he purchase or agreement
    to purchase goods, equipment, or fixtures directly or on consignment at a bona fide wholesale
    price.” MCLA 445.1503(1). The court in Hamade recognized that minimum purchase
    requirements may constitute a “franchise fee” under the MFIL if the price charged is not a
    No. 08-1590                                                                                               16
    bona fide wholesale price and there is a well-established market for such 
    goods. 721 N.W.2d at 241-42
    . Although the district court did not reach this issue, it was raised in the district
    court and on appeal. As in Hamade, however, plaintiff has not attempted to show that the
    mandatory minimum gasoline purchases were not made at a bona fide wholesale price.
    Absent a showing that plaintiff paid a franchise fee, the MFIL does not apply and plaintiff
    cannot demonstrate a violation of the disclosure requirements.4
    AFFIRMED.
    4
    Although not asserted in the proposed amended complaint, plaintiff cites to the MFIL provision
    prohibiting fraud, directly or indirectly, in the offer, purchase, or sale of a franchise. MCLA § 445.1505.
    This court has held that the MFIL requires reasonable reliance, and that it is not reasonable to rely on oral
    promises that were not incorporated into the fully integrated written franchise agreement. See Watkins &
    Sons Pet Supplies v. IAMS Co., 
    254 F.3d 607
    , 614 (6th Cir. 2001); Cook v. Little Caesar Entrs., Inc., 
    210 F.3d 653
    , 659 (6th Cir. 2000).