Chamber of Com. Of the United States v. SEC ( 2024 )


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  •                                 RECOMMENDED FOR PUBLICATION
    Pursuant to Sixth Circuit I.O.P. 32.1(b)
    File Name: 24a0215p.06
    UNITED STATES COURT OF APPEALS
    FOR THE SIXTH CIRCUIT
    ┐
    CHAMBER OF COMMERCE OF THE UNITED STATES;
    │
    BUSINESS ROUNDTABLE; TENNESSEE CHAMBER OF
    │
    COMMERCE AND INDUSTRY,
    │
    Plaintiffs-Appellants,             │
    >        No. 23-5409
    │
    v.                                                   │
    │
    SECURITIES AND EXCHANGE COMMISSION; GARY                    │
    GENSLER, in his official capacity as Chairman of the        │
    Securities and Exchange Commission,                         │
    Defendants-Appellees.        │
    ┘
    Appeal from the United States District Court for the Middle District of Tennessee at Nashville.
    No. 3:22-cv-00561—Aleta Arthur Trauger, District Judge.
    Argued: October 26, 2023
    Decided and Filed: September 10, 2024
    Before: GIBBONS, BUSH, and DAVIS, Circuit Judges.
    _________________
    COUNSEL
    ARGUED: Jeffrey B. Wall, SULLIVAN & CROMWELL LLP, Washington, D.C., for
    Appellants. Daniel E. Matro, SECURITIES AND EXCHANGE COMMISSION, Washington,
    D.C., for Appellees. ON BRIEF: Jeffrey B. Wall, Elizabeth A. Rose, Leslie B. Arffa,
    Stephanie M. Kelly, SULLIVAN & CROMWELL LLP, Washington, D.C., Matthew A.
    Schwartz, SULLIVAN & CROMWELL LLP, New York, New York, for Appellants. Daniel E.
    Matro, SECURITIES AND EXCHANGE COMMISSION, Washington, D.C., for Appellees.
    Donald B. Verrilli, Jr., Elaine J. Goldenberg, MUNGER, TOLLES & OLSON LLP, Washington,
    D.C., Virginia Grace Davis, MUNGER, TOLLES & OLSON LLP, San Francisco, California,
    Christopher A. Bates, OFFICE OF THE UTAH ATTORNEY GENERAL, Salt Lake City, Utah,
    Paul W. Hughes, MCDERMOTT WILL & EMERY LLP, Washington, D.C., Jonathan F. Cohn,
    LEHOTSKY KELLER COHN LLP, Washington, D.C., for Amici Curiae.
    No. 23-5409            Chamber of Com. of the United States v. SEC                       Page 2
    GIBBONS, J., delivered the opinion of the court in which DAVIS, J., concurred. BUSH,
    J. (pp. 23–41), delivered a separate dissenting opinion.
    _________________
    OPINION
    _________________
    JULIA SMITH GIBBONS, Circuit Judge. The United States Chamber of Commerce,
    Business Roundtable, and the Tennessee Chamber of Commerce and Industry sued the Securities
    and Exchange Commission and its Chairman, alleging that the Commission’s partial rescission
    of a prior regulation failed to meet the procedural and substantive demands of the Administrative
    Procedure Act. The district court granted summary judgment to the Commission, and we affirm.
    I.
    A.
    Under state law, shareholders of public companies enjoy the right to vote their shares at
    annual shareholder meetings on a variety of corporate governance issues, including the election
    of board members, the approval or disapproval of proposed mergers and acquisitions, and the
    implementation of environmental-, social-, and governance-related initiatives. In recent years,
    this theoretically simple process has grown increasingly complex. The range of issues subject to
    shareholder approval has expanded, and in turn, the range of issues on which shareholders must
    educate themselves has grown in equal measure. Further complicating matters, institutional
    investors like broker-dealers and mutual funds have amassed an increasingly large share of the
    market for publicly traded companies. Because these institutional investors today hold millions
    of shares in scores of companies, they must cast votes at “potentially hundreds, if not thousands,
    of shareholder meetings and on thousands of proposals that are presented at these meetings each
    year.” Amendments to Exemptions From the Proxy Rules for Proxy Voting Advice (“2019
    Proposed Rule”), 
    84 Fed. Reg. 66518
    , 66519 (Dec. 4, 2019). To make matters even more
    difficult, most of these votes are condensed into an approximately three-month period from mid-
    March to early June each year. Concept Release on the U.S. Proxy System (“2010 Concept
    Release”), 
    75 Fed. Reg. 42982
    , 43009 (July 22, 2010).         During that interval, institutional
    No. 23-5409            Chamber of Com. of the United States v. SEC                       Page 3
    investors must organize voting materials, study their portfolio companies and the proposals
    slated for a vote, catalogue the many votes they need to cast, and ultimately submit votes for
    counting.
    One partial solution to these complexities is the widespread use of proxy voting, under
    which shareholders forgo attending annual company meetings in person and instead participate
    and vote through proxies. Exemptions From the Proxy Rules for Proxy Voting Advice (“2020
    Rule”), 
    85 Fed. Reg. 55082
    , 55082 (Sept. 3, 2020). Under this “proxy voting” system, state law
    authorizes shareholders to appoint a third party (a “proxy”) who is empowered to vote their
    shares on their behalf at shareholder meetings. The major national securities exchanges like the
    New York Stock Exchange and the Nasdaq facilitate proxy voting by “generally requir[ing] their
    listed companies to solicit proxies for all meetings of shareholders.” 2010 Concept Release, 75
    Fed. Reg. at 42,984. And given what is now near-ubiquitous use of proxy voting, the proxy
    solicitation process has “become the forum for shareholder suffrage.” Roosevelt v. E.I. Du Pont
    de Nemours & Co., 
    958 F.2d 416
    , 422 (D.C. Cir. 1992) (emphasis added) (quoting Proposed
    Amendments to Rule 14a–8, Exchange Act Release No. 19135, 
    47 Fed. Reg. 47420
    , 47420–21
    (Oct. 26, 1982)).
    Yet proxy voting is not a panacea, and many of the logistical and substantive challenges
    of voting at shareholder meetings remain. So Proxy Voting Advice Businesses, or PVABs, the
    focus of the instant litigation, play a role in the process. PVABs help institutional investors by
    “manag[ing] their substantive and procedural proxy voting needs,” primarily through the voting
    recommendations that they curate and sell. 2020 Rule, 85 Fed. Reg. at 55083. Substantively,
    PVAB voting recommendations assist institutional investors by substituting for the research and
    analysis that investors would otherwise be required to undertake themselves when voting on
    thousands of shareholder proposals. Procedurally, PVABs take their voting recommendations a
    step further by offering to “[a]ssist[] with the administrative tasks associated with voting,”
    including casting their clients’ votes on their behalf (like ordinary proxies) and, if desired,
    automatically casting votes aligned with PVAB recommendations. Id. at 55,123.
    No. 23-5409                Chamber of Com. of the United States v. SEC                                 Page 4
    The influence of PVAB recommendations in the proxy solicitation process is
    considerable.1 Yet the rise of PVABs itself presents challenges for the proxy voting system:
    first, PVABs’ relationships with public companies and investors often create conflicts of interest.
    Second, PVABs’ advice sometimes contains inaccurate information, although the prevalence of
    errors is disputed. Companies that identify an inaccuracy or mischaracterization in PVAB advice
    have little time to notify investors during the weeks between investors’ receipt of the
    recommendation and the shareholder meeting.
    These difficulties intersect with the Commission’s regulatory ambit because proxy voting
    advice is considered a form of “proxy solicitation” subject to regulation under the Exchange Act
    of 1934. Section 14(a) of the Exchange Act delegates the regulation of proxy solicitations to the
    SEC and provides that it is “unlawful for any person . . . in contravention of such rules and
    regulations as the Commission may prescribe as necessary or appropriate in the public interest or
    for the protection of investors to solicit any proxy . . . in respect of any [registered] security.”
    15 U.S.C. § 78n(a)(1) (2022). The Commission in turn imposes procedural and substantive
    requirements on proxy solicitors by requiring certain public disclosures and prohibiting false
    statements or omissions in proxy statements.                
    17 C.F.R. § 240
    .14a-3–15, 14a-19 (2022).
    Because the SEC has informally recognized that PVAB advice constitutes a “solicitation” under
    the Exchange Act, the advice is governed by Rule 14a-9’s prohibition of false and misleading
    statements. However, PVABs have historically avoided Rule 14’s procedural and substantive
    requirements by qualifying for an exemption under Rule 14a-2(b)(1) or (b)(3).
    Over the course of the 2010s, the SEC undertook a “comprehensive review of the proxy
    voting infrastructure.” Mary L. Schapiro, Speech by SEC Chairman: Opening Statement at the
    SEC Open Meeting (July 14, 2010), https://www.sec.gov/news/speech/2010/spch071410mls.htm.
    In 2010, the Commission issued a concept release seeking public comment about “the role and
    legal status of proxy advisory firms within the U.S. proxy system”; in 2013 and 2018, the
    1
    Additionally, the PVAB market is unique in that there are only two dominant firms in the United States.
    Institutional Shareholder Services and Glass Lewis & Co. together control approximately 97% of the market. The
    concentration of the PVAB market in these two firms significantly influences corporate decision-making: for
    example, in a study of “175 asset managers with more than $5 trillion in assets under management,” managers
    “historically voted with ISS on both management and shareholder proposals more than 95% of the time.” DE 35-5,
    Rose & Walker Comment on Proposed Proxy Voting Advice Amendments, Page ID 405 n.16.
    No. 23-5409            Chamber of Com. of the United States v. SEC                       Page 5
    Commission hosted roundtables to discuss the role of PVABs in 2013 and 2018; and in 2014, the
    Commission issued a legal bulletin clarifying how PVABs may qualify for exemptions under
    Rule 14a2(b). Commission Interpretation and Guidance Regarding the Applicability of the
    Proxy Rules to Proxy Voting Advice, 
    84 Fed. Reg. 47416
    -01, 47416 (Sept. 10, 2019).
    In December 2019, the SEC released a Notice of Proposed Rulemaking amending the
    application of the proxy rules to PVABs. The SEC explained that the regulation would “enhance
    the accuracy, transparency of process, and material completeness of the information provided to
    clients of [PVABs] . . . [and would] enhance disclosures of conflicts of interest that may
    materially affect [PVAB] voting advice.” 2019 Proposed Rule, 84 Fed. Reg. at 66,520. Notice
    of the proposed rules was published to the Federal Register on December 4, 2019, and the SEC
    provided 60 days for public comment. The SEC received 650 comments on the proposed
    regulation, and Commission staff held 84 meetings with interested parties.
    By a three-to-one vote, the SEC adopted an amended version of its proposed regulation in
    September 2020, with the effect of implementing the Rule’s three key provisions. First, the 2020
    Rule codified the SEC’s informal view that PVAB advice constitutes a “solicitation” under
    Section 14(a) of the Exchange Act. Second, the Rule provided two conditions that PVABs must
    meet to gain exemption from Rule 14a’s filing and information requirements. Under the first
    condition, PVABs had to “include in their voting advice to clients [certain] conflicts of interest
    disclosure[s]” (the “Conflict-disclosure Condition”). 2020 Rule, 85 Fed. Reg. at 55,098. Under
    the other condition, PVABs were required to “adopt policies and procedures reasonably
    designed” to notify companies of their advice “at or prior to the time when such advice is
    disseminated to [PVAB] clients,” and to “provide clients with a mechanism by which they can
    reasonably be expected to become aware of any written response” by a company (the “Notice-
    and-Awareness Conditions). Id. at 55,117. Finally, the 2020 Rule added an explanatory note
    (Note (e)) to Rule 14a-9, which provided examples of material misstatements that were
    prohibited under Rule 14a-9. Id. at 55,155.
    The SEC acknowledged that compliance with the 2020 Rule would burden PVABs.
    However, the Commission concluded that any burdens of the regulation were outweighed by its
    benefits, emphasizing that the Notice-and-Awareness Conditions would increase transparency
    No. 23-5409              Chamber of Com. of the United States v. SEC                  Page 6
    and “facilitate[e] the ability of clients of [PVABs] to make informed voting determinations,”
    which would “ultimately lead to improved investment outcomes.” Id. at 55,142. The 2020 Rule
    also reflected certain changes made in response to commenter concerns. In the 2019 Proposed
    Rule, the Commission had initially considered requiring PVABs to share voting advice with
    companies before sending it to their clients, so that companies could have “time to review and
    provide feedback on the advice” (the “Pre-Dissemination Requirement”). 2019 Proposed Rule,
    84 Fed. Reg. at 66,531. Several commenters opposed that requirement because sharing proposed
    recommendations with companies prematurely could compromise PVAB independence and
    cause delays. Based on that feedback, the SEC amended the Notice-and-Awareness Conditions
    to require that PVABs notify companies at the same time they provide advice to their clients.
    Additionally, recognizing that “the burden [on PVABs] would be greatest in the first year after
    adoption,” the Commission proposed delaying enforcement of the rule until December 1, 2021.
    Id. at 66,554.
    After an administration change, Gary Gensler assumed the office of SEC Chair in April
    2021. On June 1, 2021, Chair Gensler issued a statement directing the Commission to “revisit”
    the 2020 Rule, and the Commission’s Division of Corporate Finance announced on the same day
    that it would “not recommend enforcement action based on [the 2020 Rule while] . . . the
    Commission is considering further regulatory action in this area.” SEC Division of Corporation
    Finance, Statement on Compliance with the Commission’s 2019 Interpretation and Guidance
    Regarding the Applicability of the Proxy Rules to Proxy Voting Advice and Amended Rules 14a-
    1(1), 14a-2(b), 14a-9 (June 1, 2021), https://www.sec.gov/news/public-statement/corp-fin-proxy-
    rules-2021-06-01. On June 11, 2021, Chair Gensler held a closed-door meeting with several
    groups who “expressed concerns about the costs associated” with the regulation. Proxy Voting
    Advice (“2021 Proposed Rescission”), 
    86 Fed. Reg. 67383
    , 67386 (Nov. 26, 2021).
    On November 17, 2021, the SEC proposed amending the 2020 Rules by (1) removing the
    Notice-and Awareness-Conditions and (2) removing explanatory Note (e) to Rule 14a-9. The
    Commission also proposed rescinding supplemental guidance that clarified application of the
    2020 Rule.       The Commission explained that the revisions did “not represent a wholesale
    No. 23-5409             Chamber of Com. of the United States v. SEC                       Page 7
    reversal” of the 2020 Rule, but instead were “tailored adjustments” responding to concerns about
    the prior regulation. Id. at 67384.
    Notice of the 2021 Proposed Rescission was published in the Federal Register on
    November 26, 2021, and the deadline to submit comments was 30 days later, December 27,
    2021. Several interested parties, including the CEO of the American Securities Association,
    Senator Pat Toomey, and Congressman Patrick McHenry expressed concerns about the brief
    comment period and requested that the Commission extend the deadline. Their requests were
    denied. Ultimately, the Commission received 61 comments on the proposed 2022 Rescission
    and held three meetings with interested parties.
    The SEC adopted the amendments to the 2020 Rule, as proposed, on July 13, 2022, by a
    3-2 vote.   In the accompanying release, the Commission stated that it had “revisited [its]
    analysis” in the 2020 Rule and was “now striking a different and improved policy balance.”
    Proxy Voting Advice (“2022 Rescission”), 
    87 Fed. Reg. 43168
    , 43170 (July 19, 2022). The
    Commission explained that it removed the Notice-and-Awareness Conditions because they
    “d[id] not sufficiently justify the risks they pose to the cost, timeliness, and independence of
    proxy voting advice.” 
    Id.
     Its decision was made, in part, due to comments from PVAB clients
    who were concerned about the impact of the conditions. The Commission further reasoned that
    the conditions were largely unnecessary in light of voluntary PVAB practices that “provid[e]
    PVAB clients with some of the benefits that those conditions were expected to produce while
    avoiding the potentially significant associated costs.” 
    Id.
     It discounted concerns that rescinding
    the conditions would prevent PVAB clients from discovering inaccuracies in proxy advice,
    noting that it was not convinced that errors in PVAB advice “establish[ed] the necessity” of the
    conditions. Id. at 43,176
    The SEC also discussed the estimated burdens and benefits of the 2022 Rescission. The
    Commission relied on the estimated compliance burdens presented in the 2020 Rule and
    concluded that the 2022 Rescission would, “at a minimum, eliminate these estimated PRA
    burdens, which took into consideration that some PVABs may have systems and practices in
    place that could substantially mitigate any overall burden increases.” Id. at 43,186. Similarly, it
    cited the estimated paperwork burdens resulting from the 2020 Rule and predicted that the partial
    No. 23-5409            Chamber of Com. of the United States v. SEC                      Page 8
    rescission would cause those burdens to “decrease . . . by the same amount.” Id. at 43192. It
    acknowledged, however, that at bottom it was “unable to quantify the full range of PVABs’ costs
    resulting from the [2020 Rule], which would vary depending on each PVAB’s current practices
    and how they implement the new conditions.” Id. at 43,186.
    The Commission recognized that rescinding the Notice-and-Awareness Conditions would
    burden companies “by potentially reducing the overall mix of information available to [PVAB]
    clients as they assess proxy voting advice and make determinations about how to cast their
    votes.” Id. at 43,187. It acknowledged that any costs “may be mitigated, however, by the
    practices and standards that PVABs have voluntarily adopted.” Id.
    B.
    The United States Chamber of Commerce, Business Roundtable, and the Tennessee
    Chamber of Commerce and Industry (collectively, the “plaintiffs”) filed this action in July 2022.
    They claim that the Commission violated the APA’s procedural and substantive requirements
    when it adopted the 2022 Rescission. Relevant to this appeal, the plaintiffs allege that the SEC
    violated the APA’s procedural demands when it allowed only 31 days for public comment on the
    2022 Rescission. Their remaining counts on appeal allege that the Commission’s reasoning for
    the 2022 Rescission was substantively deficient in two respects—namely, (1) that its explanation
    for the rule was arbitrary and capricious and (2) that it failed to analyze the rule’s economic
    consequences, in violation of the Exchange Act.
    On cross-motions for summary judgment, the district court granted summary judgment to
    the defendants. The district court explained that even if the shortened comment period was
    “somewhat troubling,” it was nonetheless legally permissible under the APA and Supreme Court
    precedent. Chamber of Com. v. SEC, 
    670 F. Supp. 3d 537
    , 552 (M.D. Tenn. 2023). The court
    also held that the Commission’s decision to rescind the Notice-and-Awareness Conditions was
    not arbitrary and capricious. It determined that the APA did not require the Commission to
    provide an analysis of similar length to its 2020 analysis, and that the Commission reasonably
    explained its change in policy by identifying that the benefits of the Notice-and-Awareness
    Conditions were outweighed by their costs. Finally, the district court rejected the plaintiffs’
    No. 23-5409             Chamber of Com. of the United States v. SEC                        Page 9
    Exchange Act claim, finding that the Commission adequately compared the benefits of the
    Notice-and-Awareness Conditions to its compliance burdens. Plaintiffs timely appealed.
    II.
    When a district court grants summary judgment and upholds agency action under the
    APA, we review its decision de novo. City of Cleveland v. Ohio, 
    508 F.3d 827
    , 838 (6th Cir.
    2007).    The APA instructs that this court must set aside agency action if it is “arbitrary,
    capricious, an abuse of discretion, or otherwise not in accordance with law[.]”           
    5 U.S.C. § 706
    (2)(A). Under this “deferential” standard, “[a] court simply ensures that the agency . . . has
    reasonably considered the relevant issues and reasonably explained the decision.”           FCC v.
    Prometheus Radio Project, 
    592 U.S. 414
    , 423 (2021). “Even when an agency explains its
    decision with less than ideal clarity, a reviewing court will not upset the decision on that account
    if the agency’s path may reasonably be discerned.” Oakbrook Land Holdings, LLC v. Comm’r,
    
    28 F.4th 700
    , 720 (6th Cir. 2022) (quotation omitted). Part and parcel to this review is ensuring
    that the agency complied with the APA’s procedural requirements. See Chrysler Corp. v.
    Brown, 
    441 U.S. 281
    , 313 (1979). So, if an agency acted “without observance of procedure
    required by law,” its action must also be set aside. 
    5 U.S.C. § 706
    (2)(D).
    A.
    We begin with the substantive element of the 2022 Rescission, which the plaintiffs
    contend was arbitrary and capricious (because it represented an unexplained about-face from the
    Commission’s 2020 Rule) and not in accordance with law (because it failed to adequately assess
    economic costs and benefits as required under the Exchange Act).
    1.
    The APA provides that courts should set aside any agency decision that is “arbitrary,
    capricious, an abuse of discretion, or otherwise not in accordance with law.”             
    5 U.S.C. § 706
    (2)(A). Under this standard, the agency is required to “examine the relevant data and
    articulate a satisfactory explanation for its action including a rational connection between the
    facts found and the choice made.” Motor Vehicle Mfrs. Ass’n of U.S., Inc., v. State Farm Mut.
    No. 23-5409             Chamber of Com. of the United States v. SEC                      Page 10
    Auto Ins. Co., 
    463 U.S. 29
    , 43 (1983) (internal quotation omitted). A court evaluating the
    substance of an agency action may not “substitute its judgment for that of the agency,”
    Department of Homeland Security v. Regents of the University of California, 
    591 U.S. 1
    , 16
    (2020) (quotation omitted), and it should vacate a challenged regulation only if it “had no
    rational basis or . . . it involved a clear and prejudicial violation of applicable statutes or
    regulations.” McDonald Welding v. Webb, 
    829 F.2d 593
    , 595 (6th Cir. 1987).
    In FCC v. Fox Television Stations, Inc., the Supreme Court clarified that the APA “makes
    no distinction . . . between initial agency action and subsequent agency action undoing or
    revising that action.” 
    556 U.S. 502
    , 514–15 (2009). For an action representing a policy change
    to survive arbitrary-and-capricious review, the agency need not demonstrate that “the reasons for
    the new policy are better than the reasons for the old one.” Id. at 515. Instead, the agency must
    show that “that the new policy is permissible under the statute, that there are good reasons for it,
    and that the agency believes it to be better, which the conscious change of course adequately
    indicates.” Id. The agency must also “display awareness that it is changing position.” Id.
    The 2022 Rescission satisfied Fox’s requirements. The Commission candidly recognized
    that the 2022 Rescission constituted a shift from the approach it had taken in 2020. And it
    acknowledged that although the SEC had previously found that the benefits of the 2020 Rule
    outweighed its costs, it now “weigh[ed] these competing concerns differently.” 2022 Rescission,
    87 Fed. Reg. at 43175. The Commission also identified “good reasons” for the change in
    position. Fox, 556 U.S. at 515. It stated that it reconsidered its prior rulemaking due to PVAB
    clients’ concerns that the Notice-and-Awareness Conditions “would have adverse effects on the
    cost, timeliness, and independence of proxy voting advice.” 2022 Rescission, 87 Fed. Reg. at
    43,169. The Commission further noted that it was no longer convinced that the prevalence of
    errors in proxy voting advice justified the Notice-and-Awareness Conditions, but that to the
    extent there were errors, rescinding the Conditions would not affect companies’ ability to
    “identify [] issues and respond [to proxy voting advice] using pre-existing mechanisms.” Id. at
    43,176. Finally, the Commission fully explained why it believed that rescinding the Notice-and-
    Awareness Conditions would ameliorate burdens on PVABs without negatively impacting the
    quality of proxy advice or efficiency of the proxy system.           Its thoughtful and thorough
    No. 23-5409              Chamber of Com. of the United States v. SEC                   Page 11
    explanation of these considerations was “hardly arbitrary and capricious.” Nat’l Ass’n of Home
    Builders v. EPA, 
    682 F.3d 1032
    , 1038–39 (D.C. Cir. 2012) (finding the repeal of a regulation
    was not arbitrary and capricious where the agency explained that the prior rule “did not
    sufficiently account for” countervailing factors and that the amended rule “promotes, to a greater
    extent, [its] statutory directive” (cleaned up)).
    Nothing the plaintiffs assert changes this analysis.      The Commission did not act
    arbitrarily merely because the 2022 Rescission immediately followed a change in administration.
    As the Supreme Court has recognized, an agency may rescind a prior rule based solely on a
    change in the agency’s policy preferences, so long as the change is reasonably explained. See
    State Farm, 463 U.S. at 43. Nor did the Commission err by relying on the same set of facts that
    gave rise to the 2020 Rule. Indeed, administrative agencies are free to reevaluate old facts to
    reach new policy conclusions. See Nat’l Ass’n of Home Builders, 
    682 F.3d at 1038
     (recognizing
    that “Fox makes clear that this kind of reevaluation is well within an agency’s discretion”); see
    also Organized Vill. of Kake v. USDA, 
    795 F.3d 956
    , 968–69 (9th Cir. 2015) (acknowledging
    that the agency “was entitled in 2003 to give more weight to socioeconomic concerns than it had
    in 2001, even on precisely the same record”). Accordingly, the SEC’s reliance on “precisely the
    same record” was not arbitrary or capricious, particularly given that it explained why its
    reevaluation of the competing factors was more effective in 2022 than it had been in 2020. See
    Organized Vill., 795 F.3d at 968–69.
    That the 2022 Rescission did not equal the 2020 Rule in length is a similarly deficient
    reason to declare the 2022 regulation arbitrary and capricious. See Fox, 556 U.S. at 514 (noting
    that the Court has “neither held nor implied that every agency action representing a policy
    change must be justified by reasons more substantial than those required to adopt a policy in the
    first instance”). As the district court correctly observed, the Commission was not writing on a
    blank slate when issuing the 2022 Rescission. It had discussed the same factual and regulatory
    background when promulgating the 2020 Rule, it is indeed “unremarkable that [the 2022
    Rescission] would, therefore, include significantly less background discussion.” Chamber of
    Com., 670 F. Supp. 3d at 554. In fact, page length is itself an entirely arbitrary metric by which
    to judge the quality of an agency rule, and the Supreme Court has wisely instructed that we
    No. 23-5409             Chamber of Com. of the United States v. SEC                      Page 12
    should instead focus on whether we can “reasonably . . . discern[]” the Commission’s logical
    path. Bowman Transp., Inc. v. Ark.–Best Freight Sys., Inc., 
    419 U.S. 281
    , 286 (1974); see also
    Encino v. Motorcars, LLC v. Navarro, 
    579 U.S. 211
    , 221 (2016) (finding that a policy change
    was arbitrary and capricious where the agency provided only “conclusory statements” and “gave
    almost no reasons at all” for the change). Because we can do so here, the Rescission’s word
    count is of no moment in our analysis.
    Finally, although Fox requires that an agency provide a more detailed explanation for
    decisions that either threaten the “serious reliance interests” generated by a prior policy or
    “disregard” the “facts and circumstances” supporting an earlier regulation, neither of these
    concerns are at play in this case. 556 U.S. at 516. The 2020 Rule did not engender serious
    reliance interests because the regulation had not gone into effect at the time Chair Gensler halted
    enforcement of the regulation in 2021. And the SEC was not required to provide a more
    thorough explanation of the facts supporting the 2022 Rescission because the Commission did
    not alter or disregard the factual findings underlying the 2020 Rule.
    The district court thought otherwise, finding that the Commission in fact changed its
    “understanding of the relevant factual circumstances” when it rebalanced the “various costs and
    benefits” of the 2020 Rule. Chamber of Com., 670 F. Supp. 3d at 557. But this finding
    misunderstands the nature of the Commission’s 2022 Rescission.            As several courts have
    recognized, an agency may “reevaluat[e]” its position with respect to the weight it assigns to
    countervailing facts without making new factual findings, see, e.g., Nat’l Ass’n of Home
    Builders, 
    682 F.3d at 1038
    , and that is precisely what occurred here. The Commission struck a
    balance between regulatory burdens and benefits when it promulgated the 2020 Rule, and it
    thought better of that same balance when issuing the 2022 Rescission. See 2022 Rescission, 87
    Fed. Reg. at 43175 (“We weigh these competing concerns differently today . . .”). The APA
    does not authorize us to second-guess that policy choice.
    The plaintiffs’ efforts to paint the Commission’s policy choice as a factual reversal fail to
    persuade. They first argue that the Commission found contradictory facts because the 2022
    Rescission stated that the Notice-and-Awareness Conditions posed a risk of “adverse effects on
    the cost, timeliness, and independence of proxy voting advice,” Id. at 43169, while the 2020 Rule
    No. 23-5409             Chamber of Com. of the United States v. SEC                     Page 13
    claimed that those same Conditions “d[id] not create the risk that [proxy voting] advice would be
    delayed or that the independence thereof would be tainted,” 2020 Rule, 85 Fed. Reg. at 55112.
    But this ostensible contradiction in fact arises from selective quotation. Stated in full, the 2020
    Rule found that the Notice-and-Awareness Conditions, as adopted, “d[id] not create the risk that
    [proxy voting] advice would be delayed or that the independence thereof would be tainted as a
    result of a [company’s] pre-dissemination involvement.” Id. (emphasis added). In other words,
    because the final 2020 Rule eliminated the Pre-Dissemination Requirement that the Commission
    had included in its 2019 Proposed Rule, the Commission found that the Pre-Dissemination
    Requirement no longer posed risks to the timeliness and independence of proxy voting advice.
    Id. This finding said nothing about the risks posed by the Notice-and-Awareness Conditions that
    remained in the 2020 Rule, which required PVABs to provide notice to registrants concurrent
    with their dissemination of proxy voting advice.        The plaintiffs’ effort to manufacture a
    contradiction on this issue is misleading at best.
    The plaintiffs also claim that the Commission changed its factual views on “the
    effectiveness of PVAB voluntary practices.” CA6 R. 15, Appellant Br., at 50–52. However, as
    with the prior claim, there is no factual inconsistency between the Commission’s statements in
    2020 and 2022. In the 2020 Rule, the SEC explained that it “d[id] not believe” that PVABs’
    current practices were “alone sufficient” to ensure that companies received proxy advice in a
    timely manner. 2020 Rule, 85 Fed. Reg. at 55108. By contrast, it concluded in 2022 that those
    same voluntary practices would allow for “some of the opportunities and access to information”
    provided by the Notice-and-Awareness Conditions. 2022 Rescission, 87 Fed. Reg. at 43171.
    Those statements are not contradictory factual findings, but differing judgments on the value of
    PVABs’ self-regulation. In 2020, the SEC took the position that voluntary practices were not of
    sufficient value to compensate for the Notice-and-Awareness Conditions; two years later, it
    found that the value of those practices did compensate for the Conditions.            Because the
    Commission’s change of opinion does not amount to a contradictory factual finding, it was not
    required to provide a more thorough explanation under Fox. 556 U.S. at 515.
    In sum, the 2022 Rescission was not arbitrary and capricious because the Commission
    acknowledged that it was changing course, provided good reasons for the change, and explained
    No. 23-5409              Chamber of Com. of the United States v. SEC                   Page 14
    why it believed that its new rule struck a “different and improved policy balance.” 2022
    Rescission, 87 Fed. Reg. at 43170. Moreover, the Commission was not required to provide a
    more thorough explanation because the 2022 Rescission did not rest upon factual findings
    contrary to the findings contained in the 2020 Rule.
    2.
    Plaintiffs next argue that the 2022 Rescission was adopted in a manner “not in
    accordance with law,” 
    5 U.S.C. § 706
    (2)(A), because the SEC failed to adequately analyze the
    economic consequences of the 2022 Rescission as required under the Exchange Act.              See
    15 U.S.C. § 78c(f). We find that this complaint is equally unfounded.
    The Exchange Act provides that “[w]henever . . . the Commission is engaged in
    rulemaking” it has a unique duty to “consider, in addition to the protection of investors, whether
    the action will promote efficiency, competition, and capital formation.” 15 U.S.C. § 78c(f); see
    also Bus. Roundtable v. SEC, 
    647 F.3d 1144
    , 1148 (D.C. Cir. 2011) (stating that the Exchange
    Act requires that the SEC “apprise itself — and hence the public and the Congress — of the
    economic consequences of a proposed regulation” (quoting Chamber of Com. v. SEC, 
    412 F.3d 133
    , 144 (D.C. Cir. 2005))). While the Exchange Act does not require that the SEC “base its
    every action upon empirical data,” the Commission must, at a minimum, “determine as best it
    can the economic implications of the rule it has proposed.” Chamber of Com., 412 F.3d at 142;
    see also Pub. Citizen v. Fed. Motor Carrier Safety Admin., 
    374 F.3d 1209
    , 1221 (D.C. Cir. 2004)
    (recognizing that the agency must “exercise its expertise to make tough choices about which of
    the competing estimates is most plausible, and to hazard a guess as to which is correct, even
    if . . . the estimate will be imprecise”).
    Here, the Commission adequately estimated the benefits of rescinding the Notice-and-
    Awareness Conditions. It explained that the 2022 Rescission would benefit PVABs by reducing
    the “direct costs associated with modifying their current systems and methods” to comply with
    the Notice-and-Awareness Conditions. 2022 Rescission, 87 Fed. Reg. at 43186. It also noted
    that to the extent increased compliance costs “could be passed on to [PVAB] clients,” rescinding
    the Conditions could also benefit clients by “revers[ing] those increases,” which would lead to
    No. 23-5409            Chamber of Com. of the United States v. SEC                      Page 15
    “greater efficiencies in the proxy voting process” and increased demand for PVAB advice. Id. at
    43189. Relying on its prior analysis, the Commission reasonably explained how the benefits of
    rescinding the Notice-and-Awareness Conditions would affect efficiency and competition in the
    market. That reasonable explanation was sufficient for purposes of the Exchange Act.
    Plaintiffs claim that the Commission should not have relied on data collected in
    anticipation of the 2020 Rule when assessing the benefits of the 2022 Rescission, but as the
    district court correctly noted, “[n]othing about 15 U.S.C. § 78c(f) required the SEC to forget that
    its earlier analysis ever happened.” Chamber of Com., 670 F. Supp. 3d at 555. Instead, because
    the Commission had already estimated the cost of complying with the 2020 Rule, it was entitled
    to rely on that analysis and infer the benefits of a partial rescission accordingly. See Chamber of
    Com., 412 F.3d at 144 (recognizing that “depending upon the nature of the problem, an agency
    may be ‘entitled to conduct ... a general analysis based on informed conjecture’” (quoting
    Melcher v. FCC, 
    134 F.3d 1143
    , 1158 (D.C. Cir. 1998))).
    Additionally, the Commission’s discussion of the mitigating effects of PVAB voluntary
    practices was not inherently contradictory. The Commission recognized that rescinding the
    Notice-and-Awareness Conditions would benefit PVABs by reducing compliance costs, although
    it acknowledged that any benefits “would vary depending on each PVAB’s current practices and
    how they implement the new conditions.” 2022 Rescission, 87 Fed. Reg. at 43,192. That
    recognition mirrors the Commission’s statement in 2020 that PVABs could “leverage their
    existing practices” to “reduc[e] compliance burdens” associated with the notice-and-awareness
    conditions. 2020 Rule, 85 Fed. Reg. at 55,140. By acknowledging the effects of PVABs
    voluntary practices, the Commission was not assuming that the Rescission would save PVABs
    “every dollar imposed on them by the 2020 Rule[s].” CA6 R. 15, Appellant Br. at 56. Instead,
    the Commission provided a more holistic account of the consequences of rescission and
    explained why its estimate of benefits was “imprecise.” Pub. Citizen, 374 F.3d at 1221; Lindeen
    v. SEC, 
    825 F.3d 646
    , 658 (D.C. Cir. 2016) (upholding regulation where SEC explained that
    “[s]everal factors could mitigate” the risks of its rule); Chamber of Com., 412 F.3d at 143
    (recognizing that when multiple variables affect the costs of compliance, the SEC may be
    No. 23-5409             Chamber of Com. of the United States v. SEC                     Page 16
    capable of “determin[ing] only the range within which a [participant’s] cost of compliance will
    fall”).
    The Commission also adequately assessed the costs of the Rescission. The SEC stated
    that rescinding the Notice-and-Awareness Conditions could “potentially reduc[e] the overall mix
    of information available to [PVAB] clients as they assess proxy voting advice.”               2022
    Rescission, 87 Fed. Reg. at 43196. The Commission also acknowledged that rescission could
    “limit a [company’s] ability to timely identify errors and mischaracterizations in proxy voting
    advice,” and that companies may instead be required to “solely rely upon internal resources to
    research, analyze, and execute proxies.” Id. at 43,187–88. The qualitative assessment was
    sufficient, given that the Commission lacked data enabling it to conduct a quantitative analysis.
    The plaintiffs claim that the SEC’s assessment of costs was insufficient because the
    Commission did not attempt to quantify the costs to PVAB clients. They contend that the
    Commission’s statement that the Rescission could potentially reduce the variety of information
    available to investors is too vague to satisfy the Exchange Act. Additionally, they claim that the
    Commission could have provided a more concrete analysis by thoroughly addressing the
    prevalence of errors in PVAB advice or gathering additional data on the costs that companies
    incur in attempting to correct those errors. However, the SEC’s qualitative analysis of costs was
    sufficient because the potential costs that the plaintiffs identify are not easily quantified. See
    Lindeen, 
    825 F.3d at 658
     (noting that Commission was not required to “conduct a rigorous,
    quantitative economic analysis of every potential cost and benefit” to satisfy Exchange Act
    requirements (quotation omitted)).
    As the Commission explained in 2020, the purported benefit of the Notice-and-
    Awareness Conditions was to increase transparency in the proxy voting system, which would
    “facilitate[e] the ability of clients of [PVABs] to make informed voting determinations” and
    “ultimately lead to improved investment outcomes.” 2020 Rule, 85 Fed. Reg. at 55,142. The
    value of informed decisionmaking is not a benefit that can be readily quantified, but instead
    lends itself to a qualitative analysis. Just as the Commission qualitatively assessed the value of
    informed decisionmaking that resulted from the Notice-and-Awareness Conditions in 2020, it
    was equally entitled to rely on its qualitative assessment of the predicted “reduc[tion] [in] the
    No. 23-5409             Chamber of Com. of the United States v. SEC                     Page 17
    overall mix” of information resulting from the 2022 Rescission. See Nat’l Ass’n of Mfrs. v. SEC,
    
    748 F.3d 359
    , 369 (D.C. Cir. 2014) (finding that agency was not required to quantify
    “compelling social benefits” resulting from regulation where “doing so would be pointless
    because the costs of the rule—measured in dollars—would create an apples-to-bricks
    comparison”).
    Moreover, as the district court recognized, it is not clear that the additional data the
    plaintiffs request would have permitted the Commission to assign a number to the costs of
    rescission. See Chamber of Com., 670 F. Supp. 3d at 555. But see Bus. Roundtable, 
    647 F.3d at 1150
     (finding Exchange Act analysis insufficient where agency “did nothing to estimate and
    quantify the costs it expected companies to incur; nor did it claim estimating those costs was not
    possible, for empirical evidence . . . was readily available”). Even if the parties could establish
    with certainty the prevalence of errors in proxy advice during a given year, that number would
    not impact the Commission’s cost assessment because companies respond to erroneous advice
    with or without the Notice-and-Awareness Conditions. See 2019 Proposed Rule, 84 Fed. Reg. at
    66,533 (recognizing that companies “are able, under the existing proxy rules, to file
    supplemental proxy materials to respond to . . . proxy voting recommendations and to alert
    investors to any disagreements they have identified with a [PVABs’] voting advice”). And
    because companies respond to erroneous advice regardless, it is not clear why the resources
    spent preparing their responses should count as a cost of rescission.         Plaintiffs have not
    established how compiling data on these factors would enable the Commission to quantify the
    costs of rescission.
    In sum, the district court correctly held that the Commission’s economic analysis
    satisfied the Exchange Act. The SEC properly relied on the compliance burdens established in
    the 2020 Rule when evaluating the benefits of rescinding the Notice-and-Awareness Conditions,
    and its assessment was not inconsistent for acknowledging the mitigating effects of current
    PVAB practices. The Commission’s analysis of costs was also reasonable given that the nature
    of the costs of rescission do not support a quantitative assessment.
    No. 23-5409            Chamber of Com. of the United States v. SEC                     Page 18
    B.
    We are left with the plaintiffs’ purely procedural objection, which complains that the
    thirty-one-day comment period accompanying the 2021 Proposed Rescission failed to provide
    interested parties with a meaningful opportunity to comment, as required under the APA.
    Because accepting this argument would require holding the Commission to an erroneously
    heightened procedural standard, we decline to vacate the 2022 Rescission on such grounds.
    The APA sets forth no minimum duration over which executive agencies must solicit
    public comment, instead requiring that the public’s opportunity to comment be a “meaningful”
    one. Rural Cellular Ass’n v. FCC, 
    588 F.3d 1095
    , 1101 (D.C. Cir. 2009). Under that standard,
    courts by and large accept thirty-day comment periods as procedurally sound absent extenuating
    circumstances. See Nat’l Lifeline Ass’n v. FCC, 
    921 F.3d 1102
    , 1117 (D.C. Cir. 2019); Chem.
    Mfrs. Ass’n v. EPA, 
    899 F.2d 344
    , 347 (5th Cir. 1990); see also Fleming Cos. v. USDA, 
    322 F. Supp. 2d 744
    , 764 (E.D. Tex. 2004) (“[A] thirty-day notice and comment period is sufficient.”),
    aff’d, 
    164 F. App’x 528
     (5th Cir. 2006); Conn. Light & Power Co. v. NRC, 
    673 F.2d 525
    , 534
    (D.C. Cir. 1982) (30-day comment period for “technical[ly] complex[]” rules satisfied the APA).
    Here, as the SEC points out, the plaintiffs critique the thirty-one-day comment window
    accompanying the 2021 Proposed Rescission as insufficient without identifying a party that
    would have commented or a substantive argument that would have been made had the comment
    window been longer. Instead, the plaintiffs argue that thirty-one days proved inadequate because
    of largely formalistic and arbitrary considerations. Yet the cases that the plaintiffs cite prove
    readily distinguishable, and the augmented explanation that they demand from the SEC is simply
    not required by the APA. We fully concur with the district court’s reasoning in rejecting the
    plaintiffs’ arguments on this issue, and we expand upon that explanation only to underscore a
    few important points.
    First, the plaintiffs analogize this suit to the administrative agency rescissions that the
    Fourth Circuit and the Northern District of California found procedurally invalid in North
    Carolina Growers’ Ass’n, Inc. v. United Farm Workers, 
    702 F.3d 755
     (4th Cir. 2012), and
    Becerra v. Dep’t of the Interior, 
    381 F. Supp. 3d 1153
     (N.D. Cal. 2019). But while superficially
    No. 23-5409             Chamber of Com. of the United States v. SEC                    Page 19
    compelling, such comparisons ultimately prove inapt, and a close reading of the above two cases
    reveals that the primary procedural shortcoming animating the Fourth Circuit’s and the Northern
    District of California’s decisions is absent here.
    In Carolina Growers and Becerra, as here, the agency’s rescission of an earlier rule
    featured a comment window shorter than the window that accompanied the initial rulemaking.
    In Carolina Growers, the original rule provided for a sixty-day comment window while the
    rescission allowed for only ten days of comments. 702 F.3d at 770. In Becerra, the original
    rulemaking provided for 120 days of comments and the rescission allowed for only thirty. 381 F.
    Supp. 3d at 1176–77. In both suits, the court highlighted this disparity as a factor that weighed
    in favor of finding the challenged rulemaking process procedurally deficient. See Carolina
    Growers, 702 F.3d at 770; Becerra, 381 F. Supp. 3d at 1176–77. Given that the SEC’s 2020
    Rule provided for a sixty-day comment period and the 2022 Rescission allowed for only thirty-
    one days of comments, Carolina Growers and Becerra would thus seem to counsel in favor of
    vacating the Rescission as procedurally defective.
    A closer reading, however, reveals that the lack of parity between initial and subsequent
    comment periods, while “underscor[ing]” or “further . . . support[ing]” those court’s conclusions,
    was not the procedural shortcoming that either the Fourth Circuit or the Northern District
    identified as incompatible with the APA. Carolina Growers, 702 F.3d at 770; Becerra, 
    381 F. Supp. 3d at 1176
    . Instead, the feature of the challenged rescissions that ran afoul of the APA in
    both Carolina Growers and Becerra was the agency’s imposition of content restrictions on the
    comments that interested parties could submit during the comment window.             In Carolina
    Growers, the Department of Labor “prevent[ed] any discussion of the ‘substance or merits’ of
    either [the initial rule or its recission]” by instructing commenters that it “would only consider
    comments concerning the suspension action itself, and not regarding the merits of either set of
    regulations.” 702 F.3d at 761, 770. In Becerra, the Office of Natural Resources Revenue
    “effectuated a de facto [content restriction] by deferring consideration of substantive comments
    regarding the regulations at issue” to a separate notice of proposed rulemaking, which had the
    practical effect of segregating germane comments from the rescission on which they
    substantively opined. 
    381 F. Supp. 3d at 1176
    . These content restrictions loomed large in the
    No. 23-5409                  Chamber of Com. of the United States v. SEC                                      Page 20
    courts’ analyses; indeed, they were the chief procedural shortcoming that both courts identified.
    Here, on the other hand, the Commission imposed no content restriction on the comments that it
    solicited. The plaintiffs’ effort to analogize the instant case to Carolina Growers and Becerra
    therefore lacks persuasive force.2
    The plaintiffs further argue that the Commission’s thirty-one-day comment period proved
    procedurally flawed where it “violated the Commission’s and the Executive Branch’s own
    declared policies.” CA6 R. 15, Appellant Br., at 35. The first half of this contention rests on a
    false premise, as the plaintiffs misconstrue the testimony on which they rely for the proposition
    that the SEC, as a policy, provides sixty days for comment on proposed rules. The plaintiffs
    characterize Chair Gensler’s testimony to Congress as stating that the Commission “‘always’
    provides ‘at least two months’ to comment on rule proposals.” CA6 R. 15, Appellant Br., at 44.
    Yet a brief review of the quoted testimony makes clear what Chair Gensler intended to
    communicate—namely, that the SEC strives to publish proposed rules on its website, not the
    federal register, at least sixty days prior to the comment deadline. Nothing in Chair Gensler’s
    testimony intimates that the SEC maintains a sixty-day comment period as a policy.
    As to the second half of the plaintiffs’ contention, the SEC correctly notes that it need not
    specifically explain a departure from the executive branch’s non-binding recommendation that
    “significant regulatory actions” allow for a comment period of at least sixty days. DE 35-30,
    Admin. Conf. U.S. Recommendation, Page ID 791. And in any event, the Commission in fact
    provided a reason for the thirty-one-day comment window: “the targeted nature” of the 2022
    Rescission, which withdrew only select elements of the multifaceted 2020 Rule.
    2022 Rescission, 87 Fed. Reg. at 43173 n.71. Thus, the argument that the SEC failed to offer
    any explanation for the departure from executive branch policy falls flat. And further, in
    2
    Even taking the plaintiffs’ cited cases at face value, their facts are distinguishable from the instant case. In
    Carolina Growers, the recessional rule’s comment window ran for one-sixth the duration of the initial rulemaking;
    in Becerra, that fraction equaled one-fourth. Here, the latter comment period ran for just over half the length of the
    original rule’s comment window. Thus, to the extent that parity between initial and subsequent rulemaking is
    relevant, the comment windows in this case sit on more equal footing than those in Carolina Growers and Becerra.
    Moreover, the ten-day comment window provided for in Carolina Growers fell twenty days short of the APA’s
    widely acknowledged, albeit uncodified, thirty-day minimum, further distancing that suit’s facts from the facts at
    issue here. See Azar v. Allina Health Servs., 
    139 S. Ct. 1804
    , 1808 (2019) (60-day comment period was “twice the
    APA minimum of 30 days”).
    No. 23-5409                 Chamber of Com. of the United States v. SEC                                   Page 21
    response to the argument that the Commission’s justification for its shortened comment period
    proved inadequate, the district court correctly observed that “[P]laintiffs’ own briefing . . . makes
    an overwhelming case that the parties on all sides of these issues were well-prepared to comment
    quickly and effectively” on the proposed rescission, particularly given the extensive process that
    accompanied the initial regulation and the “detailed arguments in favor of and against the
    [regulation]” that “had already been assembled.” Chamber of Com., 670 F. Supp. 3d at 553.
    Here, as at every turn, the district court properly redirected the plaintiffs’ formalistic objections
    concerning the quantity of days in the comment period towards the more suitable subject of
    concern: the substantive quality of the comments that that thirty-one-day window allowed.
    Finally, we also see no merit to the plaintiffs’ contention that because “several parties
    requested that the Commission extend the comment period,” the Commission’s failure to do so
    amounted to procedural error. CA6 R. 15, Appellant Br., at 37. This contention again elevates
    form over substance, and putting aside that the plaintiffs marshal only a single district court case
    in support of this argument (and a distinguishable one at that3), the plaintiffs fail to identify any
    novel substantive arguments they would have made or specific data they would have presented
    had the comment window been extended.4 As the SEC notes, the plaintiffs’ contention that
    additional time would have yielded a quantitative analysis of the 2022 Rescission’s costs strains
    credulity where the lengthy and robust process accompanying the 2020 Rule notably failed to
    3
    In Estate of Smith v. Bowen, 
    656 F. Supp. 1093
     (D. Colo. 1987), the plaintiffs identified specific parties
    that could not provide responsive comments due to both the brevity of the comment window and three
    accompanying roadblocks: (1) the agency’s failure to adequately describe the substance of proposed rule change in
    the NPRM; (2) the agency’s failure to include in the NPRM the results of a “comprehensive study” of the to-be-
    regulated industry that it had relied upon in crafting the rule (and which did not become available to the public until
    after the comment window closed); and (3) the complexity of several “interested . . . organizations” whose internal
    bureaucratic processes slowed their ability to comment. 656 F. Supp. at 1097–98. This showing far exceeds what
    the plaintiffs have shown here, as they fail to identify a single party that wished to comment yet could not, much less
    a similar confluence of non-timing-related factors that precluded meaningful comment.
    4
    The dissent combats this argument by noting that “establishing prejudice does not require Plaintiffs to
    demonstrate that, absent the procedural deficiency, the substance of the 2022 Rescission would have changed.”
    Dissent at 16 (citing United States v. Stevenson, 
    676 F.3d 557
    , 565 (6th Cir. 2012)). While true, this argument
    remains nonresponsive to the SEC’s point. The Commission does not assert that the plaintiffs fail to demonstrate
    that the substance of the rescission would have changed given a longer comment window. Instead, the SEC asserts,
    correctly, that the plaintiffs fail to highlight any substantive change to the rule they would have recommended had
    the comment window been extended. All told, the plaintiffs fail to identify any argument that the “shortened” thirty-
    day comment window prevented them from making. This failure fatally undermines their contention that the length
    of the comment window precluded a meaningful opportunity to give their input.
    No. 23-5409            Chamber of Com. of the United States v. SEC                    Page 22
    produce a quantitative analysis of the Rule’s benefits. At bottom, highlighting the SEC’s refusal
    to extend the comment window without identifying how an extended comment period would
    have enhanced the substantive record is an empty gesture.
    III.
    For the foregoing reasons, we affirm.
    No. 23-5409               Chamber of Com. of the United States v. SEC                   Page 23
    _________________
    DISSENT
    _________________
    JOHN K. BUSH, Circuit Judge, dissenting. As the Majority explains, proxy voting
    advice businesses (PVABs), also called proxy advisors, make recommendations to shareholders
    regarding voting “by proxy” (as opposed to in person) at shareholder meetings of publicly traded
    companies. A proxy advisor and the company it analyzes may not see eye to eye on every issue.
    When the PVAB recommends a vote to the shareholder, the PVAB shares its views on the
    matter. At stake in this appeal is whether the Securities and Exchange Commission will require
    proxy advisors to facilitate communication of a company’s views to shareholders as well.
    The Majority says that the SEC did enough to rescind its rule mandating these disclosures.
    I respectfully disagree.
    Following almost a decade of research during both Democratic and Republican
    administrations, the SEC issued a regulation in 2020 (the “2020 Rule”) with two components.
    First, the Commission required PVABs to disclose conflicts of interest (the “Conflict-Disclosure
    Condition”). Second, it mandated that proxy advisors notify companies of the content of proxy
    voting advice and provide shareholders with any company response (the “Notice-and-Awareness
    Conditions”). But less than a year later, and following an administration change, the SEC
    substantially reversed course. While it implemented the Conflict-Disclosure Condition, the
    Notice-and-Awareness Conditions never went into effect.
    The agency’s rescission of the Notice-and-Awareness Conditions (the “2022 Rescission”)
    is legally deficient for three reasons. First, the SEC violated the Administrative Procedure Act
    (APA) because the abbreviated comment period was inadequate for the agency to fully comply
    with its obligation to “give interested persons an opportunity to participate” in the rulemaking.
    
    5 U.S.C. § 553
    . Second, another APA violation occurred because, as the Fifth Circuit recently
    held, the agency’s rationale for rescinding the Notice-and-Awareness Conditions does not
    survive arbitrary-and-capricious review. See Nat’l Ass’n of Mfrs. v. SEC, 
    105 F.4th 802
    , 811–15
    (5th Cir. 2024). Third and finally, the SEC failed to adequately estimate the costs and benefits of
    No. 23-5409             Chamber of Com. of the United States v. SEC                      Page 24
    its dramatic policy shift—an economic review that is required by the Securities Exchange Act of
    1934.   See 
    5 U.S.C. § 706
    ; 15 U.S.C. § 78c(f).          The 2022 Rescission is therefore both
    procedurally and substantively invalid. It should be vacated in its entirety.
    I.
    PVABs have been around for about 40 years. Amendments to Exemptions From the
    Proxy Rules for Proxy Voting Advice (“2019 Proposed Rule”), 
    84 Fed. Reg. 66,518
    , 66,543
    (proposed Dec. 4, 2019). They provide services related to the proxy voting process, such as
    researching shareholder voting proposals, providing voting recommendations, and assisting in
    casting proxy votes. As the Majority explains, of the five PVABs in the United States, two of
    them—ISS and Glass Lewis—control approximately 97% of the market for proxy advice.
    Majority Op. at 4 n.1; 2019 Proposed Rule, 84 Fed. Reg. at 66,543; see also Sagiv Edelman,
    Proxy Advisory Firms: A Guide for Regulatory Reform, 
    62 Emory L.J. 1369
    , 1374 (2013). As
    could be expected from their substantial market shares, ISS and Glass Lewis have significant
    influence over proxy voting decisions.
    Critics of PVABs argue that proxy advisors “play[] the role of quasi-regulator, whereby
    boards feel compelled to make decisions in line with proxy advisors’ policies due to their impact
    on voting.” Timothy Doyle, The Realities of Robo-Voting, Harv. L. Sch. Forum on Corp.
    Governance (Nov. 29, 2018), https://corpgov.law.harvard.edu/2018/11/29/the-realities-of-robo-
    voting/. Leo E. Strine, Jr.—a former chief justice of Delaware Supreme Court and chancellor of
    the Delaware Court of Chancery, now in private practice—had this to say about the influence of
    one PVAB, ISS, in particular: it had become commonplace for “powerful CEOs to come on
    bended knee . . . to persuade the managers of ISS of the merits of their views.” Leo E. Strine, Jr.,
    The Delaware Way: How We Do Corporate Law and Some of the New Challenges We (and
    Europe) Face, 30 Del. J. Corp. L 673, 688 (2005). Some have argued that PVABs use their
    leverage as proxy advisors to win consulting contracts from companies that do not want to fall
    from the advisor’s good graces.       See, e.g., Garmin, Comment Letter on Proposed Rule:
    Amendments to Exemptions From the Proxy Rules for Proxy Voting Advice, at 2 (Jan. 27, 2020)
    (noting that PVABs purposefully assign low ratings to companies and use those ratings “as a tool
    to sell consulting services to purportedly fix the ratings”). Companies also may use consulting
    No. 23-5409             Chamber of Com. of the United States v. SEC                                Page 25
    arrangements to influence the advisor to support the company’s position. See Exemptions From
    the Proxy Rules for Proxy Voting Advice (“2020 Rule”), 
    85 Fed. Reg. 55,082
    , 55,096 (Sept. 3,
    2020) (questioning the “objectivity and independence” of proxy advice where PVABs give
    voting recommendations to shareholders regarding the same matters on which they had advised
    companies).
    When the PVAB and the company disagree, investors in a few notable instances have
    voted against PVAB recommendations after the company voiced its disapproval. For example,
    earlier this year shareholders voted to approve a pay award of over $45 billion for Elon Musk,
    even though Glass Lewis urged investors to vote down the package as excessive. Jack Ewing &
    Peter Eavis, Tesla Shareholders Approve Big Stock Package for Musk, N.Y. Times (June 13,
    2024),     https://www.nytimes.com/2024/06/13/business/tesla-shareholder-vote-elon-musk.html.
    Tesla publicly criticized Glass Lewis’s report on the compensation issue, claiming that it “omits
    key considerations, uses faulty logic, and relies on speculation and hypotheticals.” Steven
    Russolillo, Tesla Blasts Glass Lewis’s Report Urging Against Musk’s Pay Package, Wall St. J.
    (May 30, 2024, 9:01 AM), https://www.wsj.com/business/autos/tesla-glass-lewis-elon-musk-
    pay-package-d50b63df.
    In another example from earlier this year, ExxonMobil publicly disagreed with Glass
    Lewis’s recommendation to oppose the re-election of the company’s lead director,
    Joseph Hooley.    See Kevin Crowley, Exxon Says Glass Lewis Has Conflict of Interest on
    Proxy, Bloomberg News (May 15, 2024, 3:18 PM), https://news.bloomberglaw.com/esg/exxon-
    says-proxy-adviser-glass-lewis-has-conflict-of-interest. Hooley         had       backed        a     lawsuit
    preventing investors from introducing allegedly climate-friendly shareholder proposals that
    shareholders had twice voted to reject.         
    Id.
       Exxon argued that Glass Lewis should have
    recused from making recommendations regarding Exxon’s leadership because of the firm’s
    alleged conflicted interests:   Glass   Lewis     belongs   to    Interfaith     Center    on       Corporate
    Responsibility, a network of organizations that supports proposals to address climate-
    change matters    and    that   opposed Hooley’s       lawsuit.       See      id.;   David     Blackmon,
    ExxonMobil Proxy Fight Looms Despite Record Financial Success, Forbes (May 24, 2024,
    8:03 AM),      https://www.forbes.com/sites/davidblackmon/2024/05/24/exxonmobil-proxy-fight-
    No. 23-5409             Chamber of Com. of the United States v. SEC                         Page 26
    seems-motivated-by-too-much-success/. Shareholders        ultimately    rejected     Glass     Lewis’s
    advice and re-elected Hooley.     See Ross Kerber & Arunima Kumar, Top Exxon directors
    cruise to re-election despite   activist   opposition,    Reuters      (May    29,     2024,      3:45
    PM), https://www.reuters.com/markets/commodities/exxon-shareholders-re-elect-two-directors-
    targeted-by-activists-2024-05-29/.
    As this latter example suggests, proxy voting advice pertains to not only traditional issues
    affecting a company’s bottom line, but also more recent stakeholder topics, including
    “Environmental, Social, and Governance” matters, also known as “ESG” issues. Some critics of
    PVABs express concern that proxy advisors may base their voting advice on ideological agendas
    that do not always align with the corporate fiduciary objective of maximizing shareholder value.
    2020 Rule, 85 Fed. Reg. at 55,125. Also, apart from any particular value judgment, PVABs face
    criticism that they do not always get their facts right about shareholder proposals and the affected
    companies. Id. at 55,103. According to these critiques, there is need for a shareholder to receive
    the company’s response to the proxy advisor’s voting recommendation because it helps ensure a
    fully balanced and accurate understanding of the issue before a proxy vote is cast. Id. at 55,102–
    03.
    PVABs have rejoinders to all of these arguments. Perhaps their strongest point, as the
    examples from Tesla and ExxonMobil demonstrate, is that companies can overcome a PVAB’s
    adverse recommendation through independent messaging of their own—that is, without the
    involvement of the proxy advisor in delivering the company’s views. Id. at 55,108. But for a
    company besieged by an adverse shareholder proposal that has a PVAB’s endorsement, the
    timing of the company’s message in response and its access to the shareholder can be everything.
    How far the company’s voice carries will depend on (1) how soon the company learns of the
    PVAB’s position, and (2) how quickly and effectively the company then communicates to the
    shareholders its rebuttal of the PVAB’s recommendation. Id. at 55,108 & n.329 (explaining that
    although companies can file a response to proxy advice voicing any disagreements, “the efficacy
    of these responses may be limited, particularly given the high incidence of voting that takes place
    very shortly after a PVAB’s voting advice is released to clients and before such supplemental
    proxy materials can be filed” (internal quotation marks and citation omitted)).
    No. 23-5409              Chamber of Com. of the United States v. SEC                   Page 27
    Not every company has the resources of Tesla or ExxonMobil. A smaller company may
    find itself losing a battle against a PVAB not because the company’s position has less merit, but
    rather because the PVAB has too much of a headstart and more direct involvement in the
    shareholder’s decision making on proxy votes.        See Br. for The Biotechnology Innovation
    Organization as Amicus Curiae Supporting Appellants 2–4, ECF No. 23 (explaining that
    PVABs’ “one-size-fits-all” approach harms smaller companies who lack resources to respond to
    inaccuracies in proxy advice, or to voice their disagreement).
    All companies, regardless of size, must deal with PVABs that understandably oppose
    corporate management that questions proxy advice. So, there is an inherent incentive for PVABs
    to resist any SEC requirement that might make it easier for a company to communicate more
    effectively to shareholders its response to the proxy advisor’s recommendation. See generally
    Glass Lewis & Co., Comment Letter on Proposed Rule: Amendments to Exemptions From the
    Proxy Rules for Proxy Voting Advice, at 12 (Feb. 3, 2020) (expressing PVABs’ concern that
    companies’ involvement in the proxy process could have a “‘chilling effect,’” and noting that if
    “‘every disagreement over a subjective determination like a say-on-pay vote is likely to lead to a
    messy confrontation with management, [PVABs] may be less inclined to issue negative
    advice’”) (internal citation and quotation marks omitted). This adversarial dynamic between
    PVABs and companies has long existed, and corporate concern about proxy-advisor influence
    over shareholder voting has increased over time. The rapid growth of PVABs and the scope of
    their activities have led to calls for reform.
    Beginning in 2010, during President Obama’s administration, the SEC conducted a
    “comprehensive review” of the proxy system. Mary L. Schapiro, Opening Statement at the SEC
    Open Meeting (July 14, 2010), https://www.sec.gov/news/speech/2010/spch071410mls.htm.
    That almost decade-long process culminated in the 2020 Rule, which, among other things,
    required PVABs to alert companies of their voting recommendations and to notify shareholders
    of the companies’ response. 85 Fed. Reg. at 55,117. But, as noted above, the 2020 Rule never
    went into effect.
    The relevant events were these: on June 1, 2021, the Commission announced it would not
    enforce the Notice-and-Awareness Conditions, and ten days after that, the new SEC Chair and
    No. 23-5409            Chamber of Com. of the United States v. SEC                     Page 28
    members of the Commission held a closed-door meeting with opponents of the conditions. SEC
    Div. of Corp. Fin., Statement on Compliance with the Commission’s 2019 Interpretation and
    Guidance Regarding the Applicability of the Proxy Rules to Proxy Voting Advice and Amended
    Rules   14a-1(1),   14a-2(b),   14a-9   (June   1,   2021),   https://www.sec.gov/news/public-
    statement/corp-fin-proxy-rules-2021-06-01; Proxy Voting Advice (“2021 Proposed Rescission”),
    
    86 Fed. Reg. 67,383
    , 67,383 (proposed Nov. 26, 2021). What was discussed at the meeting was
    never disclosed, but following the meeting, the SEC continued its nonenforcement of the
    conditions. The Commission’s inaction, however, was challenged in court, resulting in a ruling
    that if the agency wanted to eliminate the Notice-and-Awareness Conditions, it could not do so
    simply through their non-enforcement. See Nat’l Ass’n of Mfrs. v. SEC, 
    631 F. Supp. 3d 423
    ,
    427 (W.D. Tex. 2022). Instead, the Commission had to amend the 2020 Rule through new
    notice-and-comment rulemaking under the APA. See 
    id.
     So, the SEC belatedly issued a notice
    of proposed rulemaking and solicited public comment on whether to withdraw the conditions.
    2021 Proposed Rescission, 86 Fed. Reg. at 67,384.
    The new comment period was only half of what it had been for the 2020 Rule, and it
    produced less than a tenth of the number of comments received for the prior regulation. See
    2021 Proposed Rescission, 86 Fed. Reg. at 67,383; Comments on Proposed Rule: Proxy Voting
    Advice, Release No. 34-93595, https://www.sec.gov/comments/s7-17-21/s71721.htm. Plaintiff-
    Appellant Chamber of Commerce and others asked for the same 60-day length afforded for the
    2020 Rule. They complained that the reduced comment period, which fell over the end-of-the-
    year holidays and when comments for several other SEC proposed rules were due, did not
    provide sufficient opportunity for public input.     See, e.g., Chamber of Com. of the U.S.,
    Comment Letter on Proposed Rule: Proxy Voting Advice, at 5 (Nov. 30, 2021); Bus.
    Roundtable, Comment Letter on Proposed Rule: Proxy Voting Advice, at 3 (Dec. 23, 2021). The
    Chamber and others also noted that 60 days is typically the amount of time that federal agencies
    allow for comments during rulemaking. Chamber of Com. of the U.S., Comment Letter, at 10.
    The SEC denied the extension request, citing no emergency or exigent circumstances to justify
    an abbreviated comment period. The Commission issued the amended regulation in July 2022.
    Proxy Voting Advice (“2022 Rescission”), 
    87 Fed. Reg. 43,168
    , 43,168 (July 19, 2022).
    No. 23-5409            Chamber of Com. of the United States v. SEC                   Page 29
    II.
    The first reason why the 2022 Rescission should be vacated is procedural: the SEC failed
    to provide an adequate opportunity for comment on the proposed 2022 Rescission. The APA
    requires an agency to “give interested persons an opportunity to participate in the rulemaking
    through submission of written data, views, or arguments with or without opportunity for oral
    presentation.” 
    5 U.S.C. § 553
    (a), (c). Here, the period that the SEC afforded for such public
    input did not last long enough.
    So, how much time was needed? The APA does not explicitly say. Instead, courts must
    assess an agency’s allotment of time for comments based on the particular circumstances of the
    proposed regulation at issue, including how complex it is, how much impact it will have, how
    much public interest it has generated, and whether emergency or exigent conditions justify a
    shorter comment period. See Nat’l Lifeline Ass’n v. FCC, 
    921 F.3d 1102
    , 1117 (D.C. Cir. 2019)
    (considering length of the period and details provided in the notice of proposed rulemaking);
    N.C. Growers Ass’n v. United Farm Workers, 
    702 F.3d 755
    , 770 (4th Cir. 2012) (10-day
    comment period that yielded 800 comments was invalid in part because the agency’s prior
    rulemaking had a 60-day comment period generating 11,000 comments); Rural Cellular Ass’n v.
    FCC, 
    588 F.3d 1095
    , 1101 (D.C. Cir. 2009) (“The opportunity for comment must be a
    meaningful opportunity.”).
    As the Majority points out, some courts interpreting the APA have concluded that 30
    days for comment can be sufficient. Majority Op. at 20 n.2. But that shorter period is not the
    typical practice, and it is disfavored particularly where, as here, the proposed rulemaking was
    intended to overturn an earlier rule that had a longer comment period. See Petry v. Block, 
    737 F.2d 1193
    , 1202 (D.C. Cir. 1984) (30 days for comment “cuts the comment period to the bone”).
    For example, in Prometheus Radio Project v. FCC, 
    652 F.3d 431
    , 453 (3d Cir. 2011), the Third
    Circuit held that a comment period was inadequate where the agency “gave only 28 days for
    response, not the usual 90 days” afforded in prior rulemaking. See also Becerra v. Dep’t of the
    Interior, 
    381 F. Supp. 3d 1153
    , 1177 (N.D. Cal. 2019) (invalidating 30-day period because
    agency’s prior rulemaking included 120 days for comment); N.C. Growers Ass’n, 702 F.3d at
    No. 23-5409            Chamber of Com. of the United States v. SEC                    Page 30
    770 (finding that 10-day comment period was deficient where prior rulemaking included 60 days
    for comment).
    Applying the principle from that precedent, a comparison of the two comment periods
    here demonstrates that the period accompanying the 2022 Rescission was inadequate. For the
    2020 Rule, the SEC afforded a 60-day period. It was consistent with the longstanding view, held
    by the White House under both Democratic and Republican administrations and by the U.S.
    Administrative Conference, that “a meaningful opportunity to comment . . . should include a
    comment period of not less than 60 days.” R. 35-26 (Exec. Order No. 12866 (Sept. 30, 1993) at
    771; R. 35-27 (Exec. Order 13258 (Feb. 26, 2002)); R. 35-28 (Exec. Order No. 13563 (Jan. 18,
    2011)); R. 35-29 (
    86 Fed. 7223
     (Jan. 20, 2021)); R. 35-30 (Admin. Conf. of the U.S.,
    Recommendation No. 2011-2; Rulemaking Comments (June 16, 2011) at 791 (recommending on
    fewer than 60 days for public comment). Chair Gensler purported to share this view. Hearing
    on FTC, SEC FY 2023 Budget Requests Before the H. Appropriations Subcomm. On Fin. Servs.
    & Gen. Gov’t (May 18, 2022) (statement from Gary Gensler that the SEC will “always [give] at
    least two months” for public comment).
    But here, Chair Gensler’s SEC gave only 31 days for the 2022 Rescission, bucking
    tradition and its own precedent affording a 60-day comment period. The Commission cited no
    emergency or exigent circumstances as justification for its decision. Instead, it pointed only to
    the fact that it had already solicited input from the public on the Notice-and-Awareness
    Conditions in 2019, so interested parties did not need as much time to assemble their arguments.
    But the agency’s prior rulemaking was reason to retain, not reduce, the 60-day comment period.
    That is because the SEC’s proposed 2022 Rescission would overrule the agency’s prior factual
    determinations that supported the Notice-and-Awareness Conditions. Where an agency
    announces a new rule based on “factual findings that contradict those which underlay its prior
    policy,” the agency must provide “more substantial justification,” not less. Hicks v. Comm’r of
    Soc. Sec., 
    909 F.3d 786
    , 808 (6th Cir. 2018) (quoting FCC v. Fox Television Stations, 
    556 U.S. 502
    , 515 (2009)). Additionally, by short-changing the time for comment, the SEC suggested that
    its mind was already made up and that the comment period was just for show. In fact, the law
    requires that the Commission remain open to the possibility that comments could persuade it to
    No. 23-5409             Chamber of Com. of the United States v. SEC                   Page 31
    retain the Notice-and-Awareness Conditions. Rural Cellular Ass’n, 
    588 F.3d at 1101
     (“[I]n
    order to satisfy [APA requirements], an agency must also remain sufficiently open-minded.”).
    For these reasons, the comment period of the proposed 2022 Rescission at the very least should
    have been the same length as the comment period afforded for the 2020 Rule.
    The Majority contends that the SEC was not required to match the comment period of the
    2020 Rule for the 2022 Rescission to be procedurally valid. To be sure, complying with
    procedural requirements is not merely a numbers game, and the 31-day comment period was not
    deficient simply because it was short. But here, the agency has not presented any emergency or
    exigent circumstances that would require shortening the 60-day period normally afforded. To
    the contrary, the SEC conceded at oral argument that it was in no rush to issue the 2022
    Rescission. The agency took six months after the comment period closed to consider revising
    the proposed rule in response to public comments. Argument Audio at 25:40–25:45. Putting
    aside the fact that the SEC did not, in fact, make any substantive changes addressing those
    comments, the agency’s devotion of six months for its response to comments undermines any
    claim that it was forced to act quickly.
    Moreover, the “targeted nature” of the 2022 Rescission does not justify a shorter period
    in 2022. Majority Op. at 20–21. Interested parties could not simply recycle their comments on
    the 2020 Rule because the Notice-and-Awareness Conditions discussed in the 2022 Rescission
    were different from the conditions proposed in 2020. As will be discussed in more detail below,
    the 2020 Rule required PVABs to notify companies of their voting recommendations before
    disseminating advice to investors. However, because the agency removed the Pre-Dissemination
    Requirement when adopting the 2020 Rule, PVABs’ expected burdens of compliance—and
    conversely, the benefits that they would experience if the conditions were rescinded—had
    changed by 2022. Considering those substantive changes, interested parties should have been
    given a fulsome period to respond to the SEC’s proposal.
    Finally, the Majority holds that even if the comment period was deficient, any procedural
    error was harmless. Majority Op. at 21–22. It maintains that Plaintiffs cannot succeed on their
    procedural challenge because they failed to identify information that they would have provided if
    given additional time, or to show how the agency would have issued a different rule in response
    No. 23-5409            Chamber of Com. of the United States v. SEC                      Page 32
    to their comments. But the record, in fact, discloses that Plaintiffs have established harm.
    Multiple interested parties asked the SEC to extend the comment period, but the agency denied
    their requests without explanation. And contrary to the Majority’s claim, Plaintiffs identified
    other information that could have been presented if the comment period was extended: for
    example, companies could have gathered data related to the costs they would incur in obtaining
    copies of PVAB recommendations. See, e.g., Nasdaq, Comment Letter on Proposed Rule: Proxy
    Voting Advice, at 4 (Dec. 27, 2021) (reporting that to receive a copy of voting advice from Glass
    Lewis, companies are required to “purchase [their] annual report[s] from Glass Lewis and pay a
    $2,000 fee”). The agency also could have received data on internalization costs: the SEC
    recognized that to the extent rescinding the Notice-and-Awareness Conditions decreases the
    quality and variety of PVAB advice, shareholders may instead decide to “solely rely upon
    internal resources to research, analyze, and execute proxies.” 2022 Rescission, 87 Fed. Reg. at
    43,188. Of note, the agency could use this data to bolster its economic analysis under the
    Exchange Act, rather than concluding that the costs and benefits of rescission were not easily
    quantifiable.
    In any event, establishing prejudice does not require Plaintiffs to demonstrate that, absent
    the procedural deficiency, the substance of the 2022 Rescission would have changed. Instead,
    Plaintiffs were only required to show that the procedural error deprived them of a meaningful
    opportunity to comment. See United States v. Stevenson, 
    676 F.3d 557
    , 565 (6th Cir. 2012).
    They have satisfied that requirement here.
    The circumstances surrounding the issuance of the 2022 Rescission demonstrate that the
    SEC needlessly shortened the comment period, and Plaintiffs have shown that the procedural
    error was not harmless. Because the Commission’s conduct fell short of the APA’s procedural
    standards, the 2022 Rescission should be vacated.
    III.
    Vacatur is also required on substantive grounds. Plaintiffs assert that the 2022 Rescission
    violates the APA’s arbitrary-and-capricious standard because the agency inadequately explained
    its changed position on the underlying facts. They also claim that the regulation does not satisfy
    No. 23-5409             Chamber of Com. of the United States v. SEC                   Page 33
    Exchange Act requirements because the SEC failed to articulate the economic implications of its
    new rule. The Majority holds that the 2022 Rescission relies on the same factual findings as
    those supporting the 2020 Rule, and that the SEC reasonably articulated why it chose the new
    policy. Majority Op. at 9–14. The record shows otherwise. It demonstrates that the SEC’s
    reasoning, as a substantive matter, violated both the APA and the Exchange Act.
    A. APA Claim
    The APA provides that courts should set aside any agency decision that is “arbitrary,
    capricious, an abuse of discretion, or otherwise not in accordance with law.”          
    5 U.S.C. § 706
    (2)(A). Under this standard, the agency is required to “examine the relevant data and
    articulate a satisfactory explanation for its action including a rational connection between the
    facts found and the choice made.” Motor Vehicle Mfrs. Ass’n of U.S., Inc., v. State Farm Mut.
    Auto Ins. Co., 
    463 U.S. 29
    , 52 (1983). Because the 2022 Rescission represents a policy change,
    to survive arbitrary-and-capricious-review, the SEC must “display awareness that it is changing
    position” and show that its “new policy is permissible under the statute, that there are good
    reasons for it, and that the agency believes it to be better.” Fox, 556 U.S. at 515.
    Plaintiffs claim that under Fox, the SEC was required to provide a more detailed
    explanation for the 2022 Rescission than for the 2020 Rule because its new rule was based on
    contradictory factual findings. The district court found the same, explaining that when the
    agency changed how it “balance[ed] [the] various costs and benefits,” of the 2020 Rule, the shift
    was based on a changed “understanding of the relevant factual circumstances.” Dist. Ct. Op., R.
    74, PageID 2035.
    Plaintiffs and the district court are correct.     The SEC previously explained that by
    eliminating the Pre-Dissemination Requirement, the 2020 Rule did “not create the risk that
    [proxy] advice would be delayed or that the independence thereof would be tainted as a result of
    a registrant’s pre-dissemination involvement.” 2020 Rule, 85 Fed. Reg. at 55,112. But in
    adopting the 2022 Rescission, the agency reversed course, explaining that eliminating the Pre-
    Dissemination Requirement did not “adequately mitigate[]” timeliness and independence
    concerns. 2022 Rescission, 87 Fed. Reg. at 43,175. The SEC’s changed position as to whether
    No. 23-5409                 Chamber of Com. of the United States v. SEC                                  Page 34
    the Notice-and-Awareness Conditions posed a significant, or an insignificant, risk is itself a
    factual finding. As the Fifth Circuit explained, “risk is measured on a continuum, and the
    determination whether a risk is high or low . . . is a factual finding drawn from the record
    available to an agency or court.”1 Because the agency changed its position on the degree of risk
    posed by the Notice-and-Awareness Conditions, it was required to give a “more detailed
    justification” for the change, which it failed to do. Fox, 556 U.S. at 515. That failure alone
    renders the 2022 Rescission arbitrary and capricious.
    Even without applying Fox’s heightened standard, the SEC’s rationale fails to survive
    arbitrary-and-capricious review because the agency did not adequately address the consequences
    of the rescission. As explained above, under the APA an agency must examine “relevant data”
    and reasonably explain its decision in light of the information it possesses. Motor Vehicle Mfrs.,
    463 U.S. at 42. Relevant data include issues raised by commenters “‘that can be thought to
    challenge a fundamental premise’ underlying the proposed agency decision.” Carlson v. Postal
    Regul. Comm’n, 
    938 F.3d 337
    , 344 (D.C. Cir. 2019) (quoting MCI WorldCom, Inc. v. FCC, 
    209 F.3d 760
    , 765 (D.C. Cir. 2000)).
    Plaintiffs identify two issues that the SEC failed to adequately consider: (1) whether the
    Notice-and-Awareness Conditions posed a risk to the timeliness, cost, and independence of
    PVAB advice; and (2) whether PVABs’ voluntary efforts compensate for the Notice-and-
    Awareness Conditions. Appellants’ Br. at 46–52. Both considerations constitute key aspects of
    the rescission that the agency inadequately addressed.
    Take the first factor. The SEC stated that it adopted the 2022 Rescission, in part, because
    commenters had “reiterated [their] concerns” that the Notice-and-Awareness Conditions would
    “impair the independence of proxy voting advice, impede the timeliness of proxy voting advice,
    1
    Nat’l Ass’n of Mfrs., 105 F.4th at 812. In support of its holding that the “quantum of risk assessed by an
    agency [i]s a factual finding,” the Fifth Circuit cited cases involving APA challenges and those from other legal
    contexts. See id. at 811 (citing Organized Vill. of Kake v. U.S. Dep’t of Agric., 
    795 F.3d 956
    , 968 (9th Cir. 2015);
    Ball v. LeBlanc, 
    792 F.3d 584
    , 592 (5th Cir. 2015) (“The predicate findings of a substantial risk of serious harm and
    officials’ deliberate indifference to the risk are factual findings.”)). This circuit has similarly recognized that
    assessing the amount of risk is a factual determination. See United States v. Johnson, 
    116 F.3d 163
    , 165 (6th Cir.
    1997) (determining whether a “defendant’s actions created a substantial risk of death or serious bodily injury” is a
    “fact-intensive inquir[y]”); Taylor v. Mich. Dep’t of Corr., 
    69 F.3d 76
    , 82 (6th Cir. 1995) (question of “whether or
    not there existed a pervasive risk of harm in” a particular location “is an open question of fact”).
    No. 23-5409            Chamber of Com. of the United States v. SEC                     Page 35
    and increase PVABs’ compliance costs.” 2022 Rescission, 87 Fed. Reg. at 43,171. But by
    simply reciting the complaints lodged against the 2020 Rule, the agency failed to consider how
    the 2020 Rule as proposed differed from the regulation as adopted.
    Commenters acknowledged in 2020 that by including the Pre-Dissemination
    Requirement, companies could exert undue influence over PVABs in formulating their
    recommendations. See, e.g., N. Am. Sec. Admins. Ass’n, Inc., Comment Letter on Proposed
    Rule: Amendments to Exemptions From the Proxy Rules for Proxy Voting Advice, at 9 (Feb. 3,
    2020). They also expressed concern that forcing PVABs to interact with companies before
    disseminating their advice to investors would cause undue delay, which could increase costs for
    investors. See Inv. Co. Inst., Comment Letter on Proposed Rule: Amendments to Exemptions
    From the Proxy Rules for Proxy Voting Advice, at 2 (Feb. 3, 2020). However, those comments
    did not address how omitting the Pre-Dissemination Requirement would impact the timely
    dissemination of proxy advice or PVAB independence.            Even those supporting the 2022
    Rescission acknowledged this inconsistency: one commenter acknowledged that the final 2020
    Rule “made substantial modifications to the proposal,” and that the public could not comment on
    the regulation as adopted. See N.Y. State Comptroller, Comment Letter on Proposed Rule:
    Proxy Voting Advice, at 2 (Dec. 27, 2021).
    Rather than meaningfully address the changes to Notice-and-Awareness Conditions, the
    SEC merely regurgitated comments from 2020. With respect to timeliness, it vaguely referred to
    “additional compliance burdens” that could “muddle the timely delivery of materials to fund
    managers.” 2022 Rescission, 87 Fed. Reg. at 43,171. Regarding independence, the agency cited
    the concerns of one interested party who opined that the Notice-and-Awareness Conditions
    might “draw out the voting process,” which could cause PVABs to “feel pressure to tilt voting
    recommendations in favor of management.” Id. at 43,175 n.118 (citing Council of Institutional
    Investors, Leading Investor Group Dismayed by SEC Proxy Advice Rules (July 22, 2020),
    https://www.cii.org/july22_sec_proxy_advice_rules).     But by only acknowledging concerns
    related to timeliness and independence, without explaining how those concerns differed under a
    prior version of the 2020 Rule, the agency failed to articulate a “rational connection between the
    facts found and the choice made.” State Farm, 463 U.S. at 43 (citation omitted).
    No. 23-5409             Chamber of Com. of the United States v. SEC                      Page 36
    Notably, it is not clear that the Commission could have identified how the 2020 Rule
    negatively impacted timeliness or independence. As the Fifth Circuit explained, it is “wholly
    implausible” to find that directing PVABs to share proxy advice with companies at the same
    time they shared it with clients would delay the delivery of the firms’ recommendations. See
    Nat’l Ass’n of Mfrs., 105 F.4th at 813. And while requiring communication with companies
    could incentivize PVABs to adopt pro-management recommendations, the agency could not rely
    on comments from the 2020 Rule to support that proposition. See id. at 813–14.
    Additionally, as to the second factor mentioned above, the SEC failed to address how
    PVABs’ voluntary practices would affect compliance burdens. In support of its conclusion that
    the Notice-and-Awareness Conditions were no longer necessary, the agency found that six major
    PVABs adhere to standards imposed by the Best Practices Principles Group (BPPG). 2022
    Rescission, 87 Fed. Reg. at 43,187; see also 2021 Proposed Rescission, 86 Fed. Reg. at 67,386–
    88. But commenters to the proposed rule claimed that PVABs’ efforts to comply with BPPG
    standards did not justify rescinding the Notice-And-Awareness Conditions for several reasons:
    namely, because (1) PVABs’ voluntary practices impose significant costs on public companies,
    (2) BPPG standards do not expressly require PVABs to disseminate advice to companies, and (3)
    the agency deemed those same voluntary efforts inadequate in 2020. See Nasdaq, Comment
    Letter on Proposed Rule: Proxy Voting Advice, at 2 (Dec. 27, 2021) (noting that Glass Lewis
    provides drafts of proxy advice at a fee); Soc’y for Corp. Governance, Comment Letter on
    Proposed Rule: Proxy Voting Advice, at 9 (Dec. 27, 2021) (stating that BPPG standards are
    nonbinding and do not require public company review).
    The SEC did not meaningfully address commenters’ concerns about the efficacy of
    PVABs’ voluntary practices. On the one hand, having recognized that most PVABs are already
    meeting the requirements of the Notice-And-Awareness Conditions voluntarily, the agency did
    not explain how the rule as adopted created additional compliance burdens. See Nat’l Ass’n of
    Mfrs., 105 F.4th at 814 (recognizing that “there is no change in the potential threat of litigation”
    under the 2020 Rule because “ISS and Glass Lewis voluntarily provide some registrants with
    their proxy advice at the time of its dissemination to clients”).
    No. 23-5409             Chamber of Com. of the United States v. SEC                    Page 37
    On the other hand, the agency failed to respond to commenters’ concerns that PVABs’
    voluntary efforts to disseminate advice were just that—voluntary—such that they would not
    yield the same transparency and information benefits as the 2020 Rule. The SEC asserted that
    even if PVABs’ voluntary efforts “do not perfectly replicate the requirements of the [Notice-
    And-Awareness Conditions],” they posed less of a risk to the “cost, timeliness, and
    independence” of proxy advice than those conditions. 2022 Rescission, 87 Fed. Reg. at 43,177.
    But that explanation fails to articulate exactly how proxy advisors are less burdened under a
    voluntary regime, or why the agency had reached a different conclusion just two years earlier.
    The agency cannot simply invoke a “timeliness, independence, and cost mantra” to survive
    arbitrary-and-capricious review, without providing further explanation. Argument Audio at
    13:35–13:45.
    In adopting the 2022 Rescission, the SEC insisted that the Notice-And-Awareness
    Conditions would threaten the timeliness, cost, and independence of PVAB advice without
    explaining its changed view of the underlying facts, accounting for changes to the 2020 Rule as
    adopted, or acknowledging the mitigating effects of PVABs’ voluntary practices. In light of the
    significant holes in the SEC’s reasoning, Plaintiffs should prevail on their substantive APA
    claim.
    B. Exchange Act Claim
    Plaintiffs’ Exchange Act claim also has merit. As the Majority notes, the Exchange Act
    imposes a unique statutory obligation on the SEC to “apprise itself . . . of the economic
    consequences of a proposed regulation,” Chamber of Com. v. SEC, 
    412 F.3d 133
    , 144 (D.C. Cir.
    2005).    The Fifth Circuit recently recognized that the Exchange Act vests the SEC with
    “discretion to determine the mode of analysis that most allows it ‘to determine as best it can the
    economic implications of the rule it has proposed.’” Chamber of Com. v. SEC, 
    85 F.4th 760
    , 774
    (5th Cir. Oct. 31, 2023); cf. Inv. Co. Inst. v. CFTC, 
    720 F.3d 370
    , 379 (D.C. Cir. 2013)
    (upholding agency’s qualitative analysis where benefits were “unquantifiable”).        But while
    reliance on quantitative data is not mandatory, the agency may not rely on “mere speculation”
    when analyzing the economic consequences of its proposed rule, particularly where empirical
    evidence is “readily available.” Bus. Roundtable v. SEC, 
    647 F.3d 1144
    , 1150 (D.C. Cir. 2011);
    No. 23-5409                Chamber of Com. of the United States v. SEC                               Page 38
    Chamber of Com. v. SEC, 
    412 F.3d 133
    , 143 (D.C. Cir. 2005) (invalidating a SEC regulation
    where the agency claimed that it lacked a “reliable basis” for estimating the costs of its proposed
    rule, finding that the agency could have at least provided “the range within which [the] cost of
    compliance will fall”).
    The SEC did not make a good-faith effort to approximate either the costs or benefits of
    rescinding the 2020 Rule. For starters, the Commission failed to adequately estimate the burdens
    that companies would experience because of the rescission. The agency acknowledged that its
    analysis would rely on only qualitative data because it had “not received information or data that
    would permit a quantitative analysis.”2 But this is not a case where “empirical evidence”
    regarding the costs of rescission was not “readily available.” Bus. Roundtable, 
    647 F.3d at 1150
    .
    Here, certain consequences of rescinding the 2020 Rule were quantifiable, such as the costs
    associated with correcting errors in PVAB recommendations. In the final release adopting the
    2022 Rescission, the Commission recognized that errors in proxy advice do not pose sufficient
    risks to the proxy system to justify keeping the Notice-and-Awareness Conditions because
    companies are able to correct any errors through supplemental filings. 2022 Rescission, 87 Fed.
    Reg. at 43,176. However, that finding fails to account for the resources that companies will be
    forced to divert to make those filings during a compressed time period. Nat’l Ass’n of Mfrs.
    Outlook Survey, Fourth Quarter 2018, R. 35-10, PageID 643, 648 (reporting that 56% of
    companies surveyed “divert[ed] resources from . . . core business functions” to respond to PVAB
    recommendations).         Also, the fact that companies can correct misinformation through
    supplemental filings does not mean that their filings will sway shareholders, or that those filings
    will even reach shareholders prior to a vote. Am. Council for Cap. Formation, Comment Letter
    on Proposed Rule: Proxy Voting Advice, at 7 (Dec. 22, 2021) (noting that supplemental filings
    “are often ineffective”).
    Additionally, as discussed above, the SEC found that companies may rely on internal
    resources to provide shareholder recommendations following the rescission. 2022 Rescission, 87
    2
    2022 Rescission, 87 Fed. Reg. at 43,186. This claim is suspect, given that the agency likely could have
    amassed data relevant to its Exchange Act inquiry if it had extended the comment period. This court should not
    sanction the SEC’s attempt to rely on its procedural deficiency as justification for giving short shrift to its
    substantive analysis.
    No. 23-5409            Chamber of Com. of the United States v. SEC                     Page 39
    Fed. Reg. at 43,188. The agency could have provided data on how internalizing costs would
    impact registrants, or how that impact could differ depending on the size of the company. See
    J.W. Verret, Comment Letter on Proposed Rule: Proxy Voting Advice, at 10 (Dec. 21, 2021)
    (noting that “the impact of this rule on the market more broadly,” rather than on PVABs, is a
    “more appropriate focus” under the Exchange Act). Instead, its conclusion that the rescission
    “could increase costs to investors and registrants” by “reducing the overall mix of information
    available to PVABs’ clients” had “no basis beyond mere speculation.” 2022 Rescission, 87 Fed.
    Reg. at 43,187; Bus. Roundtable, 
    647 F.3d at 1150
    .
    With respect to the benefits of rescission, the agency merely referred to its assessment of
    the costs of complying with the 2020 Rule and stated that the rescission would benefit PVABs by
    reducing those direct costs. 2022 Rescission, 87 Fed. Reg. at 43,186. That cursory analysis is
    insufficient, in part because the agency did not consider how PVABs had implemented practices
    to comply with the Notice-and-Awareness Conditions since the 2020 Rule were adopted. The
    SEC could not rely on comments to the 2020 Rule when assessing PVABs’ voluntary efforts,
    because the nature of those voluntary efforts had changed since 2020. Ctr. on Exec. Comp.,
    Comment Letter on Proposed Rule: Proxy Voting Advice, at 7 (Dec. 27, 2021) (noting that since
    publication of the 2020 Rule, ISS has become more resistant to addressing errors or
    misstatements in proxy advice).
    Nor could the SEC simply state that it was “unable to quantify the full range” of benefits
    to PVABs because the precise costs of the Notice-and-Awareness Conditions would “vary
    depending on each PVAB’s current practices and how they implement the new conditions.”
    2022 Rescission, 87 Fed. Reg. at 43,186. Instead, the agency should have attempted to specify
    the nature of PVABs’ voluntary efforts, or address how those efforts could impact the benefits of
    rescission. The SEC did not satisfy the Exchange Act by simply stating that the benefits of
    rescission will vary, particularly where data that would have enabled the agency to give a more
    precise estimate was readily available.
    No. 23-5409                 Chamber of Com. of the United States v. SEC                                  Page 40
    IV.
    Because the 2022 Rescission violates the APA and the Exchange Act, the regulation
    should be vacated.3 The APA requires courts to “hold unlawful and set aside” any agency action
    that violates the statute’s requirements. 
    5 U.S.C. § 706
    (2). “When a rule is contrary to law, the
    ‘ordinary practice is to vacate it.’” Am. Bankers Ass’n v. Nat’l Credit Union Admin., 
    934 F.3d 649
    , 673–74 (D.C. Cir. 2019) (quoting United Steel v. Mine Safety & Health Admin., 
    925 F.3d 1279
    , 1287 (D.C. Cir. 2019)); see Allina Health Servs. v. Sebelius, 
    746 F.3d 1102
    , 1110 (D.C.
    Cir. 2014) (stating that “vacatur is the normal remedy” for unlawful agency action). But in
    “‘rare cases,’” a court may exercise its equitable authority and remand without vacating the rule,
    “so that the agency can ‘correct its errors.’” Am. Bankers Ass’n, 
    934 F.3d at 674
     (quoting United
    Steel, 
    925 F.3d at 1287
    ). In determining whether to vacate a regulation, we look to “(1) the
    seriousness of the deficiencies of the action, that is, how likely it is the agency will be able to
    justify its decision on remand; and (2) the disruptive consequences of vacatur.” United Steel,
    
    925 F.3d at 1287
    .
    Vacatur is appropriate here for two reasons. First, the SEC’s failure to provide an
    adequate comment period is a “fundamental flaw” that alone justifies vacating the regulation.
    See Heartland Reg’l Med. Ctr. v. Sebelius, 
    566 F.3d 193
    , 199 (D.C. Cir. 2009) (“Failure to
    provide the required notice and to invite public comment . . . ‘normally’ requires vacatur of the
    rule.”). Second, the Commission failed to make a “strong showing” that the deficiencies in its
    reasoning are not sufficiently serious, such that vacatur is not required. Am. Bankers Ass’n, 
    934 F.3d at 674
    . Even if the agency received additional comments to its proposed rule, it is unlikely
    that it could explain why the Notice-and-Awareness Conditions negatively impacted the
    timeliness and independence of proxy advice to such a degree that they should be rescinded. The
    agency’s bare assertion that it could “further explain its policy choice” is unpersuasive.
    Appellees’ Br. at 52.
    3
    Although the Fifth Circuit held that SEC’s rationale for the 2022 Rescission was arbitrary and capricious,
    the court did not vacate the entire regulation. Instead, the court severed the Notice-and-Awareness Conditions from
    the remainder of the regulation, vacated only that provision, and remanded the case to the agency. See Nat’l Ass’n
    of Mfrs., 105 F.4th at 815–16. Because the Fifth Circuit did not vacate the regulation in its entirety—which is the
    relief sought by Plaintiffs here—the dispute before our panel remains live.
    No. 23-5409             Chamber of Com. of the United States v. SEC                    Page 41
    That the 2022 Rescission contains a severability clause does not alter this conclusion.
    A court may sever an unlawful provision of an agency regulation if it finds that (1) “the agency
    would have adopted the same disposition regarding the unchallenged portion [of the regulation]
    if the challenged portion were subtracted,” and (2) “the parts of the regulation that remain [are]
    able to function sensibly without the stricken provision.” Carlson v. Postal Regul. Comm’n, 
    938 F.3d 337
    , 351 (D.C. Cir. 2019) (internal citations and quotation marks omitted).              The
    Commission claims that the Notice-and-Awareness Conditions can be severed from the
    remainder of the regulation, but it does not explain how its procedural deficiencies affect only
    the challenged conditions. Nor does it claim that it would have promulgated the 2022 Rescission
    without the Notice-and-Awareness Conditions. The regulation therefore should be vacated in its
    entirety.
    V.
    The SEC is entitled to shift its policy priorities following a change in leadership—even
    where that change is made for purely political reasons. That said, the APA provides neutral
    requirements that the agency must satisfy, regardless of its policy goals or prior positions. The
    SEC must give the public adequate opportunity to provide input on its proposed rule, reasonably
    respond to that input when explaining its decision, and adequately estimate the economic impact
    of its regulation. Because the SEC failed to comply with any of these statutory requirements in
    adopting the 2022 Rescission, I respectfully dissent.
    

Document Info

Docket Number: 23-5409

Filed Date: 9/10/2024

Precedential Status: Precedential

Modified Date: 9/10/2024