Cozzi Iron & Metal, Inc. v. U.S. Office Equipment, Inc. , 250 F.3d 570 ( 2001 )


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  • In the
    United States Court of Appeals
    For the Seventh Circuit
    No. 00-2057
    Cozzi Iron & Metal, Inc., now
    known as Metal Management
    Midwest, Inc.,
    Counterclaim Plaintiff-Appellant,
    v.
    U.S. Office Equipment, Inc.,
    now known as U.S. Office
    Solutions, Inc.,
    Counterclaim Defendant-Appellee.
    Appeal from the United States District Court
    for the Northern District of Illinois, Eastern Division.
    No. 99 C 3343--Elaine E. Bucklo, Judge.
    Argued December 4, 2000--Decided May 15, 2001
    Before Flaum, Chief Judge, Diane P. Wood
    and Williams, Circuit Judges.
    Williams, Circuit Judge. Cozzi Iron &
    Metal, Inc. ("Cozzi") filed this
    counterclaim against GreatAmerica Leasing
    Corp. ("GreatAmerica") and U.S. Office
    Equipment, Inc. ("U.S. Office") alleging
    that their failure to modify the terms of
    ten written leases constituted common law
    fraud and a violation of the Illinois
    Consumer Fraud and Deceptive Business
    Practices Act ("Illinois Consumer Fraud
    Act")./1 The district court, sitting in
    diversity jurisdiction, dismissed the
    counterclaim for failure to state a
    claim. We affirm the dismissal of the
    common law fraud cause of action, but
    reverse and remand the consumer fraud
    claim.
    I
    This appeal arises out of a dispute
    between two parties to a photocopier
    leasing agreement. On nine different
    occasions, Cozzi leased fourteen
    photocopiers from U.S. Office for use at
    seven different Cozzi locations. Between
    February and December 1998, the parties
    entered into a total of ten leases; each
    of the leases being two pages in length
    and containing identical terms. Under the
    terms of the leases, Cozzi agreed to pay
    2.17 cents per copy up to a stated number
    of copies, plus an additional 1.1 cents
    per copy for any amount over the stated
    quantity. According to Cozzi, because it
    had never leased photocopiers on a per
    copy basis, it was unfamiliar with how
    many copies it made on a monthly basis.
    Thus, U.S. Office selected the minimum
    number of copies for each lease.
    Each lease specifically required Cozzi
    to pay a minimum monthly fee that was
    derived from multiplying the cost per
    copy by the minimum number of copies
    assigned to each lease. Paragraphs 5 and
    7, respectively, provided in pertinent
    part:
    YOU AGREE THAT YOU ARE UNCONDITIONALLY
    OBLIGATED TO PAY ALL MINIMUM MONTHLY
    RENTAL PAYMENTS . . . NO MATTER WHAT
    HAPPENS . . . .
    Your obligation to pay Minimum Monthly
    Rental Payments . . . is unconditional
    and is not subject to any reduction, set-
    off, defense, or counterclaim for any
    reason whatsoever. . . . You will never
    pay less than the Minimum Monthly Rental
    Payment.
    The result was that Cozzi agreed to pay
    for a minimum of 321,575 copies per
    month, for 60 months, at a minimum cost
    of $6,978.17 per month.
    The leases also provided that Cozzi had
    not relied on any representations other
    than those stated in the agreement:
    NO INDIVIDUAL IS AUTHORIZED TO CHANGE ANY
    PROVISION OF THIS AGREEMENT. . . . YOU
    HAVE NOT RELIED ON ANY STATEMENTS OWNER
    OR OWNER’S EMPLOYEES HAVE MADE.
    Nevertheless, Cozzi alleges that
    contemporaneously with the signing of
    each lease, a U.S. Office representative
    informed a Cozzi representative that even
    though the leases required payment for
    the minimum number of copies assigned to
    each lease, Cozzi would only be
    responsible for the copies it actually
    made. Cozzi further claims that actual
    copy usage was to be determined at a
    later time by U.S. Office based on actual
    readings taken from the machines.
    All was well until January 1999, when
    Cozzi determined, through documents
    provided by U.S. Office, that Cozzi’s
    actual copy usage was approximately
    40,000 copies per month. Allegedly, after
    some bantering back and forth, in March
    1999, U.S. Office reduced Cozzi’s minimum
    copies from 321,575 to 70,000 per month,
    and increased the minimum cost per copy
    from 2.17 cents to 7.5 cents. Cozzi
    refused to accept the adjustment and sent
    notice that it would only pay for the
    actual number of copies it made at the
    rate of 2.17 cents per copy.
    GreatAmerica, which had been assigned
    the leases by U.S. Office, sued Cozzi for
    $372,053.14 for defaulting under the
    leases. In response, Cozzi filed this
    counterclaim against both GreatAmerica
    and U.S. Office alleging that U.S.
    Office’s inclusion of provisions in the
    leases different than its oral
    representations constituted common law
    fraud and a violation of the Illinois
    Consumer Fraud Act. Specifically, Cozzi
    claimed, among other things, that U.S.
    Office never informed Cozzi that: 1)
    there would be a minimum monthly payment
    regardless of the number of copies and
    even if no copies were made, 2) there
    would not be an adjustment to the
    contract to reflect Cozzi’s actual usage,
    and 3) the contract was subject to fine
    print terms and conditions on the reverse
    side.
    This appeal centers around the district
    court’s dismissal of Cozzi’s counterclaim
    against U.S. Office./2 On appeal, Cozzi
    argues that the district court erred when
    it: 1) dismissed its common law fraud
    claim on the grounds that Cozzi’s
    reliance on the alleged representation
    was not justified as a matter of law, and
    2) found that Cozzi could not state a
    claim for consumer fraud because it could
    not prove that it reasonably relied on
    the representations.
    II
    We review a district court’s decision to
    grant a motion to dismiss under Rule
    12(b)(6) de novo, accepting all well-
    pleaded allegations in the counterclaim
    as true and drawing all reasonable
    inferences in favor of the counterclaim
    plaintiff. See Gastineau v. Fleet
    Mortgage Corp., 
    137 F.3d 490
    , 493 (7th
    Cir. 1998).
    A
    In order to state a claim for common law
    fraud in the formation of a contract,
    Cozzi needs to allege that: 1) U.S.
    Office made a false statement of material
    fact, 2) U.S. Office knew that the
    statement was false, 3) U.S. Office made
    the statement intending to induce Cozzi
    to act, 4) Cozzi relied upon the truth of
    the statement, and 5) Cozzi’s damages
    resulted from reliance on the statement.
    Connick v. Suzuki Motor Co., Ltd., 
    675 N.E.2d 584
    , 591 (Ill. 1996). In addition,
    Cozzi’s reliance upon the
    misrepresentation must have been
    justified. See Charles Hester Enters.,
    Inc. v. Illinois Founders Ins. Co., 499
    N.E.2d 1319,1323 (Ill. 1986). That is,
    Cozzi must have had a right to rely upon
    the statement. See id.
    In determining whether Cozzi’s reliance
    was justified, we must consider all of
    the facts that Cozzi knew, as well as
    those facts Cozzi could have learned
    through the exercise of ordinary
    prudence. See Adler v. William Blair &
    Co., 
    648 N.E.2d 226
    , 232 (Ill. App. Ct.
    1995). Although reliance is normally a
    question of fact, it can be determined as
    a matter of law when no trier of fact
    could find that it was reasonable to rely
    on the alleged statements or when only
    one conclusion can be drawn. Neptuno
    Treuhand-und Verwaltungsgesellschaft MBH
    v. Arbor, 
    692 N.E.2d 812
    , 819 (Ill. App.
    Ct. 1998).
    It is an elementary principle of
    contract law that "’[a party] may not
    enter into a transaction with [its] eyes
    closed to available information and then
    charge that [it] has been deceived by another.’"
    Adler, 648 N.E.2d at 232 (quoting Central
    States Joint Bd. v. Continental Assurance
    Co., 
    453 N.E.2d 932
    , 936 (Ill. App. Ct.
    1983)). As long as the complaining party
    could have discovered the fraud by
    reading the contract and had the
    opportunity to do so, Illinois courts
    have refused to extend the doctrine of
    fraudulent inducement to invalidate
    contracts. See Belleville Nat’l Bank v.
    Rose, 
    456 N.E.2d 281
    , 283-84 (Ill. App.
    Ct. 1983); Hurley v. Frontier Ford
    Motors, Inc., 
    299 N.E.2d 387
    , 392 (Ill.
    App. Ct. 1973).
    Cozzi argues, relying on Ginsburg v.
    Bartlett, 
    262 Ill. App. 14
     (Ill. App. Ct.
    1931), that this is not the normal
    failure to read the contract situation
    because it could have read the contract
    "once or 200 times" and would not have
    found that the alleged representation was
    a lie. Cozzi contends that it could only
    realize that U.S. Office’s promises were
    misrepresentations when it came time for
    U.S. Office to make the adjustment to the
    number of copies for which Cozzi would be
    responsible. At that time, Cozzi asserts,
    U.S. Office failed to decrease the
    minimum number of copies to reflect
    Cozzi’s actual copy usage and increased
    the price per copy, thereby making the
    overall adjustment only nominally cheaper
    for Cozzi.
    Cozzi’s argument is misguided. Cozzi had
    the lease in front of it nine different
    times. Each lease contained identical
    provisions and was only two pages long.
    Each time Cozzi signed a lease, it had
    the opportunity to read the terms of the
    lease that were explicitly different from
    the alleged oral representations. In two
    paragraphs, the lease agreement stated
    that Cozzi was responsible for the
    minimum number of copies identified in
    the lease. Nowhere did the lease provide
    that Cozzi would only be responsible for
    the actual copies that it made. And,
    each lease specifically provided that
    Cozzi had not relied on any oral
    representations contrary to the written
    terms of the agreement. Cozzi is a
    sophisticated business that has
    experience in entering into contracts. It
    could have shopped around and found a
    better deal, or at the very least,
    negotiated with U.S. Office to include
    written terms that protected its own
    interests.
    Additionally, Ginsburg is of no help to
    Cozzi. There, the plaintiff purchased
    land from the defendant under a written
    contract that provided that she "agrees
    that the vendor has not represented or
    promised that there will be a new line of
    transportation [established nearby] and .
    . . that a new line of transportation is
    not a part of the consideration of this
    contract." Ginsburg, 262 Ill. App. at 21-
    22. The contract further stated that "no
    representation, promise or agreement not
    expressed in the contract has been made
    to induce [her] to enter it." Id. Despite
    these statements in the contract, the
    Illinois appellate court affirmed the
    trial court’s finding that the plaintiff
    could introduce evidence that at the time
    of entering into the contract the seller
    falsely represented that a new railroad
    facility would actually be established.
    The court’s decision was based on its
    finding that the fraudulent
    representation did not concern a
    substantive part of the contract, i.e.,
    the purchase of the land. Id. at 35.
    Here, the alleged representations affect
    a substantive part of the contract,
    namely, the amount of money that Cozzi
    would be required to pay U.S. Office each
    month for the photocopiers it leased.
    Accordingly, we agree with the district
    court that as a matter of law, Cozzi’s
    reliance was not justified. Therefore,
    the dismissal of Cozzi’s common law fraud
    counterclaim is affirmed.
    B
    Cozzi fares better on its consumer fraud
    claim. The Illinois Consumer Fraud Act
    prohibits the "misrepresentation or the
    concealment, suppression or omission of
    any material fact" in the conduct of
    trade or commerce. 815 Ill.Comp.Stat.
    sec.505/2 (West 2000). In order to state
    a claim for a violation of the Act, Cozzi
    must allege: 1) a deceptive act or
    practice by U.S. Office, 2) U.S. Office’s
    intent that Cozzi rely on the deception,
    and 3) that the deception occurred in the
    course of conduct involving trade and
    commerce. See Connick, 675 N.E.2d at 593.
    Cozzi must also allege that the deceptive
    act proximately caused its injury. See
    id.
    U.S. Office argues that Cozzi cannot
    establish that the alleged statements
    were material or that Cozzi’s reliance
    was reasonable. A material fact is one in
    which "a buyer would have acted
    differently knowing the information, or .
    . . concern[s] the type of information
    upon which a buyer would be expected to
    rely in making a decision whether to
    purchase." Id. at 595. In other words,
    the fact "must be essential to the
    transaction between the parties." L.R.J.
    Ryan v. Wersi Elec. GmbH & Co., 
    59 F.3d 52
    , 54 (7th Cir. 1995).
    Cozzi pleaded that because it was
    inexperienced in leasing photocopiers on
    a per copy basis, it relied on U.S.
    Office’s representation that it would
    change the minimum number of copies in
    the leases to reflect Cozzi’s actual
    usage. According to Cozzi, it would not
    have entered into the leases if it had
    known that U.S. Office would not make the
    change. Although U.S. Office correctly
    notes that in Ryan we held that the
    failure to include a specific provision
    in a stock purchase agreement
    demonstrated that the provision was
    immaterial, Ryan is distinguishable
    because Cozzi was not experienced in the
    subject matter of the agreement and was
    not represented by counsel. Most
    importantly, the provision in Ryan was
    collateral to the purchase of the
    company’s stock. See id. Here, by
    contrast, the alleged misrepresentations
    go to the very heart of the contract--the
    amount that Cozzi was required to pay
    U.S. Office for use of the photocopiers.
    As for whether Cozzi’s reliance was
    reasonable, we need not spill additional
    ink on how imprudent it was for Cozzi to
    enter into a contract with terms
    explicitly different than what it thought
    it to be. This is so because the Illinois
    Supreme Court has repeatedly held that,
    unlike a claim for common law fraud,
    reliance is not required to establish a
    consumer fraud claim. See Connick, 675
    N.E.2d at 593 (no reliance); Martin v.
    Heinold Commodities, Inc., 
    643 N.E.2d 734
    , 754 (Ill. 1994) (no actual
    reliance); Siegel v. Levy Org. Dev. Co.,
    Inc., 
    607 N.E.2d 194
    , 198 (Ill. 1992) (no
    actual reliance). Despite the Illinois
    Supreme Court’s clear holdings, U.S.
    Office asks us to find, as did the
    district court and a multitude of
    Illinois appellate courts, see Elipas
    Enters., Inc. v. Silverstein, 
    612 N.E.2d 9
    , 12 (Ill. App. Ct. 1993); Stehl v.
    Brown’s Sporting Goods, Inc., 
    603 N.E.2d 48
    , 51 (Ill. App. Ct. 1992); Lidecker v.
    Kendall College, 
    550 N.E.2d 1121
    , 1124
    (Ill. App. Ct. 1990), that reasonable or
    justifiable reliance is required.
    As a federal court reviewing a state
    statute, we must follow the state’s
    highest court’s interpretation of its own
    state law. Heidelberg v. Illinois
    Prisoner Review Bd., 
    163 F.3d 1025
    , 1027
    (7th Cir. 1998). Based on this principle,
    we must hold that a complaining party is
    not required to establish reliance,
    either actual or reasonable, to state a
    claim under the Illinois Consumer Fraud
    Act. This is in line not only with the
    Illinois Supreme Court’s statements
    regarding the absence of a reliance
    requirement, but also the liberal policy
    behind the Act. See Connick, 675 N.E.2d
    at 594. Accordingly, the district court
    erred when it disposed of Cozzi’s
    consumer fraud claim on the basis that
    Cozzi could not establish that its
    reliance was reasonable.
    A review of the counterclaim
    demonstrates that Cozzi has plead all
    that is required of the Illinois Consumer
    Fraud Act. By holding as we do, we are
    not expressing a belief that Cozzi will
    be successful in proving that it was U.S.
    Office’s misrepresentations and not
    Cozzi’s own imprudence that proximately
    caused Cozzi’s damages. We simply find
    that Cozzi has satisfied its pleading
    obligations.
    III
    For the foregoing reasons, we AFFIRM the
    district court’s dismissal with prejudice
    of Cozzi’s common law fraud claim, but
    REVERSE and REMAND for further proceedings
    on its consumer fraud claim.
    FOOTNOTES
    /1 Cozzi also sought recovery under various breach
    of contract theories, none of which is the
    subject of this appeal.
    /2 The claims between GreatAmerica and Cozzi have
    been settled and dismissed with prejudice.
    DIANE P. WOOD, Circuit Judge, concurring in the
    judgment. While I agree that the proper disposi-
    tion of Cozzi Iron & Metal’s counterclaims
    against Great America Leasing Corporation and
    U.S. Office Equipment is to dismiss the common
    law fraud claim and to remand the statutory
    consumer fraud claim, I am concerned that the
    rationale the majority has employed does not draw
    as sharp a line as it should among several
    different Illinois doctrines. I therefore concur
    in the judgment.
    First, with respect to the common law fraud
    claim, the majority correctly notes that Illinois
    requires a plaintiff to prove five elements: (1)
    defendant made a false statement of material
    fact, (2) defendant knew that the statement was
    false, (3) defendant made the statement intending
    to induce the plaintiff to act, (4) plaintiff
    relied on the truth of the statement, and (5)
    plaintiff’s damages resulted from that reliance.
    See Connick v. Suzuki Motor Co., 
    675 N.E.2d 584
    ,
    591 (Ill. 1996). The majority concludes that even
    if Cozzi, our plaintiff for these purposes,
    literally relied on the truth of U.S. Office’s
    copy volume estimates, this cannot constitute
    reliance as a matter of law because the contract
    warned that no representations had been made. If
    we were writing on a clean slate, this position
    makes perfect sense. But we are not. The Illinois
    Appellate Court, in Ginsburg v. Bartlett, 
    262 Ill. App. 14
     (1st Dist. 1931), faced a remarkably
    similar situation. There, a seller had represent-
    ed to the plaintiff at the time she entered into
    a contract for the sale of land that a new
    railroad facility would be established nearby.
    The contract, however, expressly stated that the
    buyer "agree[d] that the vendor has not repre-
    sented or promised that there will be a new line
    of transportation . . . and that a new line of
    transportation is not part of the consideration
    of this contract." 262 Ill. App. at 21. The
    majority has attempted to distinguish Ginsburg on
    the ground that the fraudulent misrepresentation
    there did not involve a substantive part of the
    contract, but I find that unpersuasive.
    I cannot see a difference between inducing
    someone to enter a contract for a copier based on
    representations about copy volume and inducing
    someone to enter a contract for the purchase of
    land based on representations about the land’s
    proximity to a railroad. Both are statements
    designed to make the purchaser think that he or
    she is getting a great bargain--cheap copies, or
    land that is more desirable because it has access
    to cheap transportation. Neither is inherently
    more substantive than the other.
    On the other hand, the central issue before the
    Ginsburg court was not whether the reliance
    element of a fraud claim could not be proven as
    a matter of law. It was instead whether the
    evidence of the pre-contractual representations
    had to be excluded from the proceeding because of
    Illinois’s parol evidence rule. The court found
    that the parol evidence rule did not require
    exclusion of the evidence, because "parol evi-
    dence of fraudulent representations, not concern-
    ing a substantive part of the contract but made
    to induce a party to enter into the same, is
    admissible in evidence and has no tendency to
    vary the terms of provisions of the written
    contract." Id. at 35 (emphasis in original). As
    Cozzi’s case comes to us, no one is arguing about
    parol evidence. The issue is reliance, and the
    district court followed the numerous cases in
    which this court and others have said that a
    party cannot reasonably rely on statements flatly
    contradicted by the express terms of a contract.
    Nonetheless, the holding in Ginsburg is, as Cozzi
    points out, inconsistent with that line of cases,
    as the following passage illustrates:
    It is also contended that the false representa-
    tions, if made, cannot be relied upon by plain-
    tiff . . . because of the clause in all contracts
    (that plaintiff agrees that the vendor has not
    represented or promised that there will be a new
    line of transportation to the properties) . . .
    . Under the evidence and the law we do not think
    there is any merit in that contention or argu-
    ment. We believe it to be well settled law that
    a party guilty of fraud cannot, by way of estop-
    pel against the party injured, rely upon provi-
    sions in a contract similar to those contained in
    the present contracts.
    262 Ill. App. at 33-34. In essence, the court
    found that the fraud was complete by the time the
    pre-contractual false representations were made,
    and thus that the contractual provisions claiming
    the contrary could not shield the seller from a
    fraud lawsuit.
    Even if this is what Ginsburg held, however,
    our analysis of the present case is not complete.
    Ginsburg is, after all, a seventy-year-old deci-
    sion from the intermediate state appellate court.
    It is our duty under Erie Railroad v. Tompkins,
    
    304 U.S. 64
     (1938), to decide whether Ginsburg
    represents the current view of the Illinois
    Supreme Court. Even though that court has never
    expressly disapproved of the outcome in Ginsburg,
    there is ample reason to predict that the Illi-
    nois Supreme Court would today require justifi-
    able reliance, and would find that a plaintiff
    did not justifiably rely if the written contract
    it signed clearly warned--before plaintiff signed
    it--that no promises were being made. So, for
    example, in Marino v. United Bank of Illinois,
    N.A., 
    484 N.E.2d 935
     (Ill. 1985), the Illinois
    Supreme Court held that a mere allegation of
    reliance is insufficient to sustain a claim for
    common law fraud; the reliance must be justified.
    Whether reliance is justified depends on "all of
    the facts within a plaintiff’s actual knowledge
    as well as those which he could have discovered
    by the exercise of ordinary prudence." Neptune
    Treuhand v. Arbor, 
    692 N.E.2d 812
    , 818 (Ill. App.
    Ct. 1998). Some years before Marino, the Illinois
    Appellate Court also held that there was no fraud
    as a matter of law in a case where the plaintiff
    had relied on oral representations that were
    inconsistent with the terms of a loan agreement
    that the plaintiff had ample opportunity to read
    before signing. See Belleville National Bank v.
    Rose, 
    456 N.E.2d 281
     (Ill. App. Ct. 1983).
    In short, rather than drawing a line that is at
    best difficult and at worst illusory between
    "substantive" misrepresentations and non-substan-
    tive ones, I would squarely confront Ginsburg and
    hold that my best guess as a federal judge is
    that it no longer represents the law of Illinois.
    With Ginsburg out of the way, we are then free to
    apply the law of reliance as it now exists in the
    state and to conclude that Cozzi’s common law
    claim against Great America was properly dis-
    missed.
    Turning to the discussion of Cozzi’s claim
    under the Illinois Consumer Fraud and Deceptive
    Practices Act (CFA), 815 ILCS 505/1 et seq., I
    again cannot subscribe to the rationale the
    majority has adopted. Once again, we begin on
    common ground with the elements of a claim under
    the CFA: (1) a deceptive act or practice by the
    defendant (U.S. Office), (2) the defendant’s
    intent that the plaintiff (Cozzi) rely on that
    deception, (3) the deception occurred in trade or
    commerce, and (4) proximate causation. Here, the
    troublesome parts of the case concern materiality
    and reliance. The majority looks to the Illinois
    Supreme Court’s decision in Connick, supra, for
    the authoritative word on the meaning of materi-
    ality. There, the court defined a material fact
    as one in which "a buyer would have acted differ-
    ently knowing the information, or . . . [one
    that] concern[s] the type of information upon
    which a buyer would be expected to rely in making
    a decision whether to purchase." 675 N.E.2d at
    595. This is the kind of language courts use when
    they are describing an objective inquiry. So far,
    so good, but then the majority turns to this
    court’s opinion in L.R.J. Ryan v. Wersi Elec.
    GmbH & Co., 
    59 F.3d 52
     (7th Cir. 1995). Decided
    prior to Connick, Ryan treated materiality under
    Illinois law as a subjective inquiry. It held
    that a sophisticated business person who signed
    a stock agreement containing terms inconsistent
    with oral representations made prior to signing
    the agreement must not have considered the repre-
    sentations material and thus he could not state
    a claim under the CFA. Id. at 54.
    Rather than recognize that the later Connick
    decision undermines the interpretation of Illi-
    nois law we used in Ryan (to the extent that Ryan
    relies on a subjective inquiry), the majority
    accepts Ryan’s subjective inquiry and attempts to
    distinguish Ryan on its facts. Given that we are
    debating matters of Illinois law, any earlier
    decision of this court has no binding force in
    any event on the Illinois Supreme Court, and thus
    we are under no imperative to reconcile Ryan and
    Connick. Furthermore, to the extent that recon-
    ciliation may be desirable, the majority’s dis-
    tinctions are unpersuasive. Cozzi, it says, had
    no experience with the substance of this contract
    and was not represented by counsel. Ante at 8.
    This statement flatly contradicts the earlier
    observation in the section of the majority’s
    opinion discussing common law fraud that "Cozzi
    is a sophisticated business that has experience
    in entering into contracts." Ante at 6. More
    importantly, after Connick there can be little
    doubt that, unlike reliance, materiality is
    assessed in Illinois under an objective test.
    Objectively, it is clear that a trier of fact
    could find that whether a buyer would be held
    responsible for a fixed number of copies per
    month no matter how many it generated is the type
    of information upon which a reasonable person
    would be expected to rely. As far as materiality
    is concerned, therefore, Cozzi is on solid
    ground.
    With respect to reliance, Cozzi is helped by
    the fact that the CFA has modified the common law
    requirement that reliance must be demonstrated
    and that it must be shown to be reasonable or
    justifiable. The Illinois Supreme Court said in
    Connick that "[p]laintiff’s reliance is not an
    element of statutory consumer fraud [under the
    CFA]." 675 N.E.2d at 593. The district court’s
    holding to the contrary relied on Illinois appel-
    late decisions that had concluded that a private
    plaintiff seeking damages under the CFA must
    demonstrate "reasonable or justifiable reliance"
    even if "actual reliance" was not required.
    Whatever the status of those decisions before
    Connick, I cannot imagine that the Illinois
    Supreme Court would find that they survived it.
    Connick itself was a private party action, and
    thus no distinction based on the posture of the
    case is possible. Last, Connick cites with ap-
    proval the earlier decision in Harkala v. Wild-
    wood Realty, Inc., 
    558 N.E.2d 195
     (Ill. App. Ct.
    1990), where the court said: "The [CFA] is in-
    tended to provide broader consumer protection
    than the common law action of fraud; therefore,
    a plaintiff need not show actual reliance or
    diligence in ascertaining the accuracy of the
    misstatements." Id. at 199 (internal citations
    omitted).
    Particularly given the distinction Illinois has
    drawn between reliance in common law cases and
    reliance in statutory cases, it is important for
    us to keep these doctrinal lines straight. On the
    other hand, we should not be introducing an
    element of subjectivity into the materiality
    question that does not now exist in Illinois law,
    whatever the case may once have been. I have no
    doubt that this court has come to the correct
    result in this case, but I must respectfully
    concur in the judgment.