Harbor Motor Co. v. Arnell Cheyrolet-Geo, Inc. , 265 F.3d 630 ( 2001 )


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  • In the
    United States Court of Appeals
    For the Seventh Circuit
    No. 00-3286
    HARBOR MOTOR COMPANY, INCORPORATED, d/b/a
    HARBOR OLDSMOBILE-GMC TRUCK, an
    Indiana Corporation,
    Plaintiff-Appellant,
    v.
    ARNELL CHEVROLET-GEO, INCORPORATED,
    an Indiana Corporation, d/b/a ARNELL CHEVROLET,
    and POST-TRIBUNE PUBLISHING COMPANY,
    INCORPORATED, d/b/a POST-TRIBUNE NEWSPAPER,
    an Indiana Corporation,
    Defendants-Appellees.
    Appeal from the United States District Court
    for the Northern District of Indiana, Hammond Division.
    No. 97 C 379--Allen Sharp, Judge.
    ARGUED APRIL 2, 2001--DECIDED September 17, 2001
    Before RIPPLE, MANION and KANNE, Circuit
    Judges.
    RIPPLE, Circuit Judge. Harbor Motor
    Company, Inc. ("Harbor") brought suit
    against Arnell Chevrolet-Geo, Inc.
    ("Arnell") and Post-Tribune Publishing
    Company, Inc. ("Post-Tribune"), alleging
    copyright infringement. Arnell and the
    Post-Tribune tendered to Harbor an offer
    of judgment for $20,100, which Harbor
    rejected. The case proceeded to trial
    and, at the close of Harbor’s case-in-
    chief, both Arnell and the Post-Tribune
    moved for judgment as a matter of law.
    The district court granted the motion as
    to the Post-Tribune but permitted the
    claims against Arnell to go to the jury.
    The jury found in favor of Harbor and
    awarded Harbor $12,500 in damages.
    The district court then awarded
    attorney’s fees as follows: (1) the Post-
    Tribune received over $104,000 in costs
    and attorney’s fees as a prevailing party
    under the Copyright Act, 17 U.S.C. sec.
    101 et seq.; (2) Arnell received more
    than $71,000 in costs and attorney’s fees
    pursuant to Federal Rule of Civil
    Procedure 68 because Harbor’s $12,500
    judgment against Arnell was less than the
    $20,100 joint offer of judgment; and (3)
    Harbor’s request for costs and attorney’s
    fees was denied. Harbor now appeals both
    the district court’s decision to grant
    the Post-Tribune’s motion for judgment as
    a matter of law and the court’s award of
    costs and attorney’s fees. For the
    reasons set forth in the following
    opinion, we reverse the judgment of the
    district court and remand for further
    proceedings.
    I
    BACKGROUND
    A.
    1.
    Harbor and Arnell are competing
    automobile dealerships located in
    northwest Indiana. From 1994 to 1997,
    Harbor conducted more than a dozen tent
    sales in the parking lot of a SuperK
    store in Portage, Indiana./1 To
    advertise its tent sales, Harbor
    principally relied on newspaper
    advertising, particularly full-color
    Sunday ads published in the Post-Tribune
    newspaper. The design of the ads is
    disputed and is sketched in brief here.
    Harbor explains that its ads were
    designed by Gino Burelli, one of its co-
    owners and operators, with assistance
    from David Lawson, Harbor’s other co-
    owner. Burelli designed the ads by hand
    on a piece of paper, then met with Karen
    Johnson of Lighthouse Media, Harbor’s
    advertising agency. Burelli directed
    Johnson to adapt his designs to a
    newspaper-friendly format. Johnson did so
    using computer software and then
    delivered the proofs to Burelli for
    editing before they were submitted to the
    newspaper for publication. For each tent
    sale, Burelli took Harbor’s previous tent
    sale advertisement and made changes to
    the pre-existing text and design. All the
    ads were similar to one another; each
    successive ad was "tweaked" to improve
    upon the earlier ads, although the
    overall "look" of the ads was preserved.
    Tr.II at 86 & 117.
    Arnell and the Post-Tribune, however,
    claim that Johnson, and not Burelli, is
    the designer of the advertisements./2
    Specifically, for each tent sale, Burelli
    would take the ad Harbor used for the
    last sale and draw changes to the pre-
    existing design. He would then give the
    ideas to Johnson, who would use computer
    software to create an advertisement from
    Burelli’s ideas and rough sketches.
    2.
    In 1997, Harbor conducted a tent sale
    from June 11-14 and advertised the sale
    in the Post-Tribune the week of Sunday,
    June 8. Although Burelli did not
    copyright the advertisement at the time,
    Harbor did register the copyright for the
    June advertisement on August 25, 1997.
    Arnell also held a tent sale at the same
    SuperK location on July 9-12, 1997.
    Thomas Tenhove, Arnell’s sales manager,
    contacted Peg Bryan, the Post-Tribune
    sales representative who handled Arnell’s
    advertising, and asked her to duplicate
    Harbor’s ad. Bryan, however, told Tenhove
    that she could not make an exact copy of
    the Harbor ad and that changes would have
    to be made to the ad before it could be
    published as an Arnell ad. Bryan
    testified at trial that she thought the
    changes were necessary to ensure she was
    "covering" herself and the newspaper
    while at the same time doing "the job
    that Arnell wanted." Id. at 156.
    Bryan then gave a copy of the Harbor ad-
    -complete with Tenhove’s handwritten
    alterations--to Kim Piazza, the
    newspaper’s graphic designer, and told
    her that Arnell wanted its ad to look
    like the Harbor copy. Using the Harbor
    ad, Piazza created a "layout" for the
    Arnell version. This layout was a copy of
    the Harbor ad, with the following major
    changes: Arnell’s logo instead of
    Harbor’s appeared at the top; information
    stating that sales would benefit the Boys
    & Girls Club of Porter County was moved
    from the middle of the advertisement to
    the bottom of the page; and a notation
    was added that there would be a "Free
    Carnival Cruise with Purchase." The ad
    ran in the Post-Tribune’s Sunday edition
    on July 6, 1997.
    Burelli saw Arnell’s ad in the Post-
    Tribune. At first glance, he thought that
    the ad was Harbor’s own for an upcoming
    July tent sale, and he called Johnson to
    complain that the ad had been run on the
    wrong day. After Burelli and Johnson
    discovered that the ad was for Arnell,
    Johnson called Bryan and other Post-
    Tribune employees and demanded that the
    newspaper discontinue the ad. Bryan and
    Piazza then created a new and different
    ad for Arnell to advertise its tent
    sales.
    Harbor held another tent sale in July
    1997. It claims that, even though it
    conducted the sale in the same manner as
    its prior sales, it sold approximately
    sixteen fewer cars than it had averaged
    in previous sales, with a resulting loss
    of approximately $21,000./3
    B.
    Harbor filed suit in late 1997, claiming
    (1) that Arnell and the Post-Tribune
    infringed upon its copyright, in
    violation of 17 U.S.C. secs. 412 and
    501-505; and (2) that Arnell
    intentionally interfered with its
    prospective business advantage, a tort
    under Indiana law.
    During pretrial proceedings, Arnell
    tendered an offer of judgment to Harbor
    for $2,500, and the Post-Tribune tendered
    a separate offer of judgment for $7,500.
    Harbor did not accept either offer.
    Arnell and the Post-Tribune then tendered
    a joint offer of judgment to Harbor for
    $20,100, an unapportioned lump-sum offer
    that did not specify how much of the
    offer applied to each defendant. The
    offer provided that "the total amount of
    this offer of judgment [was to be]
    collective against both defendants, and
    not to be construed as entitling [Harbor]
    to the lump sum stated herein against one
    defendant or the other individually."
    R.142, Ex.J at 1-2. The offer further
    specified that the $20,100 was to be
    "inclusive of attorneys’ fees and costs
    up to the date of acceptance of this
    offer" and that acceptance would
    "preclude any subsequent claim for costs
    or attorney[’]s fees by plaintiff." Id.
    at 1-2. Harbor rejected this joint offer,
    and the case was tried to a jury.
    At the close of Harbor’s case-in-chief,
    both Arnell and the Post-Tribune moved
    for judgment as a matter of law pursuant
    to Federal Rule of Civil Procedure 50(a).
    They argued that Harbor did not own the
    copyright in the advertisement and that
    they had not willfully infringed Harbor’s
    copyright. Arnell also moved for judgment
    as a matter of law on the intentional
    interference with business advantage
    claim.
    The district court granted Arnell’s
    motion on the state-law claim and granted
    both the Post-Tribune’s and Arnell’s
    motions with respect to willful
    infringement./4 The court also dismissed
    the Post-Tribune from the case entirely,
    ruling that:
    I must confess to you in complete
    candor--and I am well aware that the
    First Amendment has not been argued here.
    It is a rare newspaper case that that
    isn’t argued, but it hasn’t been.
    But there are some values involved that
    I think are implicit in the way in which
    newspapers should or are supposed to act-
    -and granted that they, like many other
    of the powerful forces in our society,
    are far from perfect--I have a lot of
    problem--and I am going to lay this out
    with great candor--I have a great deal of
    problem, especially with the one witness,
    of imposing an obligation on this
    newspaper under the circumstances of this
    case to hold them responsible for any
    improper dealing with regard to the
    copyright involved.
    I am going to let them out. I am going
    to grant their motion for directed
    verdict. . . .
    So I am not going to--I am excusing the
    newspaper on different grounds than the
    validity of the copyright.
    Tr.II at 280-81.
    The jury subsequently returned a verdict
    in Harbor’s favor against Arnell on
    Harbor’s copyright claim and awarded
    Harbor statutory damages of $12,500. Each
    party then filed motions to recover costs
    and attorney’s fees; the district court
    referred the motions to a magistrate
    judge. The magistrate judge recommended
    (1) that the Post-Tribune be awarded over
    $104,000 in costs and attorney’s fees as
    a prevailing party under the Copyright
    Act; (2) that Arnell be awarded more than
    $71,000 in costs and attorney’s fees,
    finding that Federal Rule of Civil
    Procedure 68 required it to do so because
    Harbor’s $12,500 judgment against Arnell
    was less than the $20,100 joint offer of
    judgment; and (3) that Harbor’s request
    for costs and attorney’s fees as the
    prevailing party be denied. The district
    court adopted the magistrate judge’s
    recommendation in its entirety, and
    Harbor now appeals.
    II
    ANALYSIS
    A. Judgment as a Matter of Law for the
    Post-Tribune
    Harbor contends that the district court
    erroneously granted the Post-Tribune’s
    motion for judgment as a matter of law
    because it improperly determined that the
    First Amendment shielded the newspaper
    from liability. The Post-Tribune, in
    contrast, argues (1) that Harbor only
    sued the Post-Tribune for contributory,
    and not direct, infringement, and a prima
    facie case of contributory infringement
    was not made out; and (2) that the
    district court did not base its ruling on
    First Amendment grounds.
    We first must determine the cause of
    action on appeal. Despite the Post-
    Tribune’s assertion to the contrary in
    its brief, we believe that all parties
    proceeded in the district court under a
    direct infringement claim. In both its
    motion for summary judgment and its trial
    brief, for example, the Post-Tribune
    centered its analysis on a direct
    infringement claim and made no mention of
    contributory infringement. Likewise, the
    Post-Tribune did not refer to
    contributory infringement in its motion
    for judgment as a matter of law. Harbor
    also based its pleadings on a direct
    infringement claim; in paragraph one of
    its complaint, it alleged copyright
    infringement under 17 U.S.C. secs.
    412, 501-505, all relating to direct
    infringement./5 The Post-Tribune points
    to various pieces of the district court’s
    language in an effort to support its
    theory that the court granted its motion
    on a contributory infringement basis, but
    we are not persuaded by those citations.
    The cited references do not relate to
    contributory infringement but instead are
    taken from the court’s discussion of
    Arnell’s motion on the willful
    infringement claim. Accordingly, we shall
    examine the elements of direct
    infringement to determine whether the
    Post-Tribune’s case should have been
    submitted to the jury.
    To make out a prima facie claim of
    direct infringement, Harbor must show (1)
    that it owned a valid copyright in the
    advertisement and (2) that the Post-
    Tribune copied constituent elements of
    the work that were original. See Wildlife
    Express Corp. v. Carol Wright Sales,
    Inc., 
    18 F.3d 502
    , 507 (7th Cir. 1994)
    (quoting Feist Publ’ns, Inc. v. Rural
    Tel. Serv. Co., 
    499 U.S. 340
    , 361
    (1991)); see also 3 Melville B. Nimmer,
    Nimmer on Copyright, sec. 13.01[A], at
    13-6 (1993). Harbor contends that it made
    out a prima facie case against the Post-
    Tribune, evidenced by the jury’s decision
    in favor of Harbor against Arnell on the
    same evidence. We agree.
    As an initial matter, we review de novo
    a district court’s grant of judgment as a
    matter of law. See Bruso v. United
    Airlines, Inc., 
    239 F.3d 848
    , 857 (7th
    Cir. 2001). We ask whether the evidence
    presented, combined with the reasonable
    inferences permissibly drawn therefrom,
    is sufficient to support the verdict when
    viewed in the light most favorable to the
    party against whom the motion is
    directed. See Lane v. Hardee’s Food Sys.
    Inc., 
    184 F.3d 705
    , 707 (7th Cir. 1999).
    We shall reverse the judgment "only if
    enough evidence exists that might sustain
    a verdict for the nonmoving party." 
    Id.
    (quoting Continental Bank N.A. v.
    Modansky, 
    997 F.2d 309
    , 312 (7th Cir.
    1993)). In deciding this question, we may
    not substitute our view of contested
    evidence for the jury’s. See Place v.
    Abbott Labs., 
    215 F.3d 803
    , 809 (7th Cir.
    2000), cert. denied, 
    121 S. Ct. 768
    (2001).
    We conclude that the district court’s
    decision to grant the Post-Tribune’s
    motion for judgment as a matter of law
    was in error. The court in granting the
    Post-Tribune’s motion indicated only that
    it did not believe that liability could
    be imposed on the Post-Tribune consistent
    with the First Amendment because "there
    are some values involved that I think are
    implicit in the way in which newspapers
    should or are supposed to act." Tr.II at
    280./6 The court explained that it had
    the "private feeling" that "this is not
    the kind of case that the copyright act
    was really all about." Id. at 281.
    Nowhere in its ruling did the district
    court articulate a basis, grounded in the
    Copyright Act, for granting the Post-
    Tribune’s motion for judgment as a matter
    of law. It simply noted that it was
    "excusing the newspaper on different
    grounds than the validity of the
    copyright." Id.
    In our view, the evidence, viewed in the
    light most favorable to Harbor, could
    support a verdict in its favor on direct
    infringement grounds. First, the jury
    verdict against Arnell demonstrates (1)
    that Harbor owned a valid copyright in
    the advertisement and (2) that Arnell
    infringed Harbor’s copyright. Harbor
    asserts the same ownership rights in the
    copyright against the Post-Tribune/7 and
    appears to have an even stronger case
    because it was the newspaper that copied
    the advertisement. The Post-Tribune’s own
    ad representative and graphic designer
    created the offending ad, and the paper
    published it. Because enough evidence
    exists to sustain a verdict for Harbor,
    we conclude that the district court erred
    in granting judgment as a matter of law
    to the Post-Tribune on a direct infringe
    ment claim.
    Therefore, the judgment as a matter of
    law in favor of the Post-Tribune is
    reversed. The order granting the Post-
    Tribune costs and attorney’s fees as a
    prevailing party is likewise reversed./8
    B.   Rule 68
    1.   Prevailing Party
    Arnell and the Post-Tribune made a joint
    offer of judgment to Harbor in the amount
    of $20,100. Harbor rejected the offer
    and, at trial, obtained a judgment
    against Arnell for $12,500. The district
    court then permitted Arnell to recover
    its fees and costs pursuant to Federal
    Rule of Civil Procedure 68, a decision
    Harbor contends was in error.
    Specifically, because Arnell was not a
    prevailing party under the Copyright Act,
    Harbor claims that Arnell could not
    receive the fees under Rule 68’s
    mandatory fee-shifting provision. Arnell
    argues in response that it was not
    required to be a prevailing party to
    recover its attorney’s fees.
    Rule 68 permits a defendant to serve on
    a plaintiff "an offer to allow judgment
    to be taken against the [defendant] for
    the money or property or to the effect
    specified in the offer." Fed. R. Civ. P.
    68. If the plaintiff does not accept the
    offer of judgment within ten days and
    then obtains a judgment against the
    defendant that is less favorable than the
    offer, the plaintiff "must pay the costs
    incurred after the making of the offer."
    Id. Thus, the plaintiff is precluded from
    recovering his costs incurred after the
    making of the offer. See Marek v. Chesny,
    
    473 U.S. 1
    , 10 (1985)./9 Rule 68 also
    requires the plaintiff to pay any costs
    the defendant incurs after making the
    offer if the plaintiff’s judgment is less
    favorable than the offer. See Gavoni v.
    Dobbs House, Inc., 
    164 F.3d 1071
    , 1075
    (7th Cir. 1999). We review the district
    court’s underlying factual findings for
    clear error, but to the extent a party’s
    entitlement to costs rests on an
    interpretation of Rule 68, we review the
    district court’s legal conclusions de
    novo. See 
    id.
    Although Rule 68 by its terms only
    applies to costs, the Supreme Court has
    held that attorney’s fees are included
    within the definition of "costs" for
    purposes of Rule 68 when the underlying
    statute includes attorney’s fees in its
    definition of costs. See Marek, 
    473 U.S. at 9
    . Section 505 of the Copyright Act
    defines costs to include attorney’s fees,
    but only the prevailing party is entitled
    to their award. See 17 U.S.C. sec. 505
    ("Except as otherwise provided by this
    title, the court may also award a
    reasonable attorney’s fee to the
    prevailing party as part of the costs.").
    This appeal thus asks us to determine
    whether Arnell must be a prevailing party
    under the Copyright Act in order to
    recover attorney’s fees pursuant to Rule
    68.
    Courts that have addressed whether a
    non-prevailing party can nevertheless
    obtain attorney’s fees under Rule 68 have
    expressed differing views. In Crossman v.
    Marcoccio, 
    806 F.2d 329
     (1st Cir. 1986),
    cert. denied, 
    481 U.S. 1029
     (1987), the
    First Circuit held that a losing
    defendant could not recover post-offer
    attorney’s fees because it was not the
    prevailing party. See Crossman, 
    806 F.2d at 334
    . ("Although appellants’ attorney’s
    fees were ’properly awardable’ costs
    under section 1988, appellees’ attorney’s
    fees were not. The statute awards costs
    only to a ’prevailing party.’") (emphasis
    in original); see also O’Brien v. City of
    Greers Ferry, 
    873 F.2d 1115
    , 1120 (8th
    Cir. 1989)./10
    The First Circuit in Crossman rejected
    the same argument that Arnell makes here,
    explaining that the effort to dismiss the
    "prevailing party" language in Marek
    distorts the law governing the
    relationship between Rule 68 and [the
    substantive statute] by ignoring the two
    crucial words that serve to qualify the
    holding of the Marek case. Marek states
    that "the term ’costs’ in Rule 68 was
    intended to refer to all costs properly
    awardable under the relevant substantive
    statute or other authority." . . . The
    Court stresses the importance of the two
    emphasized words by repeating them in the
    next sentence of the opinion: "In other
    words, all costs properly awardable in an
    action are to be considered within the
    scope of Rule 68 ’costs.’"
    Crossman, 
    806 F.2d at 333
     (emphasis in
    original).
    The Eleventh Circuit, however, has
    determined that a Rule 68 award of costs
    includes attorney’s fees even if the
    defendant is not the prevailing party.
    See Jordan v. Time, Inc., 
    111 F.3d 102
    ,
    105 (11th Cir. 1997). There, the
    courtdetermined that the plaintiff was
    required to pay the defendant’s costs
    incurred after the making of the offer,
    simply stating that "Rule 68 ’costs’
    include attorneys’ fees when the
    underlying statute so prescribes. The
    Copyright Act so specifies." Id./11
    The court in Jordan, however, did not
    confront squarely the requirement in
    section 505 of the Copyright Act that a
    party seeking attorney’s fees must be a
    prevailing party; the Eleventh Circuit
    read Marek to mean that the underlying
    statute, the Copyright Act, simply must
    define costs to include attorney’s fees
    for the fees to be properly awardable
    under Rule 68. See 
    id.
    We agree with the analysis in Crossman
    and, therefore, hold that only prevailing
    parties can receive attorney’s fees
    pursuant to Rule 68. Our conclusion is
    compatible with the language in Marek
    that ties the award of Rule 68 fees to
    only those costs that are properly
    awardable under the substantive statute
    at issue. See Marek, 
    473 U.S. at 9
    (concluding that the term "costs" in Rule
    68 was "intended to refer to all costs
    properly awardable under the relevant
    substantive statute or other authority. .
    . . Thus, absent congressional
    expressions to the contrary, where the
    underlying statute defines ’costs’ to
    include attorney’s fees, we are satisfied
    such fees are to be included as costs for
    purposes of Rule 68."). The authority
    holding to the contrary does not, in our
    view, adequately address the Copyright
    Act’s mandate that only the prevailing
    party is permitted to recover its
    attorney’s fees.
    A prior case from this circuit, Poteete
    v. Capital Engineering, Inc., 
    185 F.3d 804
     (7th Cir. 1999), supports our
    analysis. In that case, dealing with
    ERISA, we held that the defendants were
    not entitled to attorney’s fees under
    Rule 68. See Poteete, 
    185 F.3d at 807
    .
    "The statutes and common law principles
    that sometimes entitle a party to recover
    his attorneys’ fees limit that
    entitlement to prevailing parties . . .,
    and any defendant who is entitled to
    invoke Rule 68 is by definition not a
    prevailing party." 
    Id. at 807-08
    . Thus,
    Poteete indicates that defendants who are
    not prevailing parties cannot recover
    attorney’s fees under Rule 68. This
    conclusion is applicable to other
    statutes, including the Copyright Act.
    In sum, we conclude that a non-
    prevailing party cannot, under the
    Copyright Act, receive post-offer
    attorney’s fees pursuant to Rule 68.
    2. Apportionment
    Harbor also argues that the $20,100
    joint offer of judgment from the Post-
    Tribune and Arnell was not comparable to
    the judgment obtained at trial only
    against Arnell. Thus, Harbor contends,
    Rule 68’s cost-shifting provision was not
    triggered, and Harbor is not responsible
    for Arnell’s fees and costs. Arnell
    maintains, however, that multiple
    defendants may make a joint offer of
    judgment and that the two figures in this
    case--the amount of the judgment and the
    settlement offer--are easily comparable.
    Generally, plaintiffs face "serious
    consequences in either accepting or
    rejecting a Rule 68 offer." Gavoni, 
    164 F.3d at 1076
    . As we indicated earlier, a
    judgment less favorable than the offer
    requires that a plaintiff pay the
    defendant’s post-offer costs and forego
    entitlement to its own attorney’s fees.
    There must, therefore, "be a clear
    baseline from which plaintiffs may
    evaluate the merits of their case
    relative to the value of the offer." 
    Id.
    We have explained that an
    ambiguous offer places the plaintiff in
    an uncomfortable position. Not knowing
    the actual value of the offer, he can’t
    make an intelligent choice whether to
    accept it--and there are consequences
    either way. For unlike the case of an
    ordinary contract offer, the offeree
    cannot reject it without legal
    consequences, since if he rejects it and
    then doesn’t do better at trial he has to
    pay the defendant’s post-offer costs.
    Nordby v. Anchor Hocking Packaging Co.,
    
    199 F.3d 390
    , 392 (7th Cir. 1999).
    In this case, the parties dispute
    whether the baseline was sufficiently
    clear. Harbor contends that it was not;
    the joint offer was from both defendants,
    but unapportioned, with no indication as
    to the amount for which each defendant
    was liable. Arnell, however, claims that
    Harbor possessed all the information it
    needed to decide whether to accept the
    offer.
    Ambiguity in an offer of judgment is to
    be construed against the defendant that
    makes the offer; a "plaintiff should not
    be left in the position of guessing what
    a court will later hold the offer means."
    Webb v. James, 
    147 F.3d 617
    , 623 (7th
    Cir. 1998). Accordingly, the burden is on
    the defendant-offeror to demonstrate that
    its "offer was more favorable than the
    judgment and that the mandatory cost-
    shifting provision was therefore
    triggered." Gavoni, 
    164 F.3d at 1075-76
    .
    The defendant "bear[s] the burden of
    precision." 
    Id.
     at 1076 n.1. He should
    "state his intentions clearly, and any
    failure to do so will be at his peril."
    
    Id. at 1076
     (quoting Chambers v. Manning,
    
    169 F.R.D. 5
    , 8 (D. Conn. 1996)).
    This circuit--and others--already have
    held that various joint offers do not
    trigger the fee-shifting provisions of
    Rule 68. In Gavoni, 
    164 F.3d at 1077
    , for
    example, we determined that an
    unapportioned offer given to multiple
    plaintiffs did not permit the plaintiffs
    to "independently evaluate" the offer.
    More specifically, an unapportioned offer
    of $10,000 to three plaintiffs could not
    be compared to the judgment finally
    obtained; the jury returned a verdict in
    favor of each plaintiff individually in
    the amounts of $2,000, $2,000, and
    $2,500. See 
    id. at 1076-77
    . Because it
    was impossible to tell whether the amount
    each plaintiff received from the jury was
    less favorable than what each would have
    received from the unapportioned $10,000
    offer divided among them in an
    undetermined manner, we determined that
    the offer of judgment had no effect. See
    
    id. at 1076
    .
    In Johnston v. Penrod Drilling Co., 
    803 F.2d 867
    , 870 (5th Cir. 1986), the Fifth
    Circuit similarly concluded that Rule 68
    did not apply to an unapportioned joint
    offer from two defendants, explaining
    that the "figure represented by the joint
    offer of [the two defendants] on the one
    hand and the dollar judgment obtained
    only against [one defendant] on the other
    are not comparable figures." In that
    case, however, the plaintiff settled with
    one of the two defendants prior to trial.
    The court found that the judgments were
    not comparable because the settlement may
    have had an effect on the damage award.
    See Johnston, 
    803 F.2d at 870
    . "The
    character and dynamics of a trial often
    are drastically changed when one or more
    parties are dismissed." 
    Id.
     If the jury
    had found both defendants at fault, it
    likely "would have reduced the extent of
    [the plaintiff’s] contributory
    negligence." 
    Id.
    Here, we see no way to compare the
    $20,100 offer of judgment made jointly by
    the Post-Tribune and Arnell with the
    $12,500 judgment that Harbor obtained
    against Arnell alone. For example, did
    the parties intend to apportion the offer
    equally? Or did they envision another
    division, one more commensurate with
    their varying degrees of responsibility?
    The Post-Tribune’s initial, individual
    offer of judgment for $7,500 was three
    times that of Arnell’s $2,500 offer of
    judgment. As we noted in Gavoni, "varied
    constructions of the single offer only
    underscore its fatal problem:
    imprecision." Gavoni, 
    164 F.3d at 1076
    .
    Arnell submits that Harbor had all the
    information it needed to make an informed
    decision to accept the offer. More
    specifically, Arnell maintains that
    Harbor knew that the maximum recovery
    available to it on the single claim of
    non-willful copyright infringement was
    $20,000, a hundred dollars less than the
    offer of judgment./12 However, this
    argument does not take into account that,
    at the time the offer of judgment was
    made, Harbor was pursuing a claim for
    willful infringement, which at the time
    carried a maximum statutory recovery of
    $100,000. The willful infringement claim
    was not dismissed until after Harbor
    presented its case-in-chief at trial,
    well after the expiration of the ten days
    Harbor had in which to accept the offer.
    The Post-Tribune, notably, was the entity
    that had designed and published the
    infringing ad.
    In conclusion, courts require "easily
    comparable sums," Gavoni, 
    164 F.3d at 1076
    , and these were not. The ambiguous
    nature of the offer of judgment is
    another reason why Arnell should not have
    received a fee award under the auspices
    of Rule 68. An offeree must know what is
    being offered before being held
    responsible for refusing the offer.
    We need not go so far as to conclude,
    however, that Rule 68 always requires an
    exact delineation of the manner in which
    damages are to be apportioned among
    multiple parties. There might be
    circumstances where it would be clear to
    the district court how a settlement is to
    be shared among offerors and/or offerees.
    This, however, is not such a case./13
    Conclusion
    The order granting judgment as a matter
    of law to the Post-Tribune is reversed;
    therefore, the order of attorney’s fees
    to the Post-Tribune as a prevailing party
    also must be reversed. The order awarding
    Arnell costs and attorney’s fees under
    Rule 68 is reversed. The order denying
    Harbor its costs and attorney’s fees is
    vacated. The case is remanded to the
    district court for further proceedings
    consistent with this opinion. Circuit
    Rule 36 shall apply. Harbor may recover
    its costs in this court.
    IT IS SO ORDERED
    FOOTNOTES
    /1 A tent sale is a commonly used promotional device
    where an auto dealer sells cars from a location
    other than its dealership.
    /2 Arnell and the Post-Tribune point out that Gino
    Burelli and Karen Johnson amended their deposi-
    tion answers by way of errata sheet to reflect
    their contention that Burelli, and not Johnson,
    designed the tent sale ads.
    /3 In August 1997, Harbor filed a copyright applica-
    tion for its June 1997 tent sale advertisement.
    On the application, Harbor is listed as the owner
    of a visual art entitled "Harbor Tent Sale," a
    work made for hire. Harbor did not seek copyright
    registration for any of its other tent sale ads.
    /4 The district court’s decision to grant a judgment
    as a matter of law on Harbor’s claim of willful
    infringement reduced Harbor’s potential statutory
    damages from $100,000 (the maximum statutory
    damages for willful infringement) to $20,000 (the
    maximum for non-willful infringement). See 17
    U.S.C. secs. 504(c)(1) & (2). We note that a
    recent change to the statute permits the recovery
    of $150,000 for willful infringement and $30,000
    for non-willful infringement.
    /5 The only mention of contributory infringement is
    in paragraph 21 of the complaint, which indicated
    that the "conduct of the Post-Tribune constitutes
    contributory infringement of Harbor’s copyright
    in the Harbor Advertisement." R.5 at 6.
    /6 The Post-Tribune never argued that its publica-
    tion of the Arnell advertisement was protected by
    the First Amendment.
    /7 The Post-Tribune attacks the validity of Harbor’s
    copyright in several respects, arguing on appeal
    that Harbor is not the owner of the copyright in
    its ad, that the ad is a derivative work, that
    the ad published by the Post-Tribune did not
    infringe any copyrightable elements of Harbor’s
    ad, that the Post-Tribune’s publication of the ad
    constituted fair use, and that any infringement
    was de minimus and, therefore, not actionable.
    Because the jury already decided these claims in
    Harbor’s favor when it found against Arnell on
    the copyright infringement claim, we shall not
    undertake here an in-depth discussion of these
    aspects of copyright law.
    /8 To the extent that the order denying Harbor
    attorney’s fees as a prevailing party was denied
    because of the grant of a judgment as a matter of
    law to the Post-Tribune, that order must be
    vacated.
    /9 In Marek v. Chesny, 
    473 U.S. 1
     (1985), the
    Supreme Court confronted only the question of
    whether a party’s own attorney’s fees could be
    shifted back to it under Rule 68. See 
    id. at 9
    ("Since Congress expressly included attorney’s
    fees as ’costs’ available to a plaintiff in a
    sec. 1983 suit, such fees are subject to the
    cost-shifting provision of Rule 68"); see also
    Crossman v. Marcoccio, 
    806 F.2d 329
    , 333 (1st
    Cir. 1986) ("The Marek Court, however, did not
    reach the precise issue before us today [whether
    a defendant can recover attorney’s fees where he
    is not the prevailing party, but the plaintiff
    recovered less at trial than what the defendant
    offered in settlement] because the defendants in
    that case failed to appeal the portion of the
    district court’s order denying their request for
    post-offer attorney’s fees.").
    /10 See also Jones v. Fleetwood Motor Homes, 
    127 F. Supp.2d 958
    , 971 & n.12 (N.D. Ill. 2000); Doman-
    ski v. Funtime, Inc., 
    149 F.R.D. 556
    , 557 (N.D.
    Ohio 1993); 12 Wright & Miller, Federal Practice
    & Procedure, 3006.2, at 132 (2d ed. 1997) ("But
    the Supreme Court was careful to specify in Marek
    that only ’properly awardable’ costs were to be
    awarded to defendants, and the lower courts have
    properly held that this means that civil-rights
    defendants can recover their fees as a part of
    costs under Rule 68 only if they can satisfy the
    otherwise-applicable standard for recovery by
    defendants.").
    /11 See also Lucas v. Wild Dunes Real Estate, Inc.,
    
    197 F.R.D. 172
    , 175-77 (D.S.C. 2000) (same,
    citing Jordan).
    /12 Arnell also submits that Harbor knew from the
    beginning that the willful infringement claim had
    no merit. We decline to engage in such specula-
    tion.
    /13 The denial of attorney’s fees to Harbor against
    Arnell appears to have been predicated on the
    award of costs and attorney’s fees to Arnell
    under Rule 68. Since the Rule 68 ruling of the
    district court cannot stand, we also must vacate
    the court’s denial of attorney’s fees to Harbor.