R.V.S., LLC v. City Rockford IL ( 2004 )


Menu:
  •                              In the
    United States Court of Appeals
    For the Seventh Circuit
    ____________
    No. 03-2772
    R.V.S., L.L.C.,
    Plaintiff-Appellant,
    v.
    CITY OF ROCKFORD,
    Defendant-Appellee.
    ____________
    Appeal from the United States District Court
    for the Northern District of Illinois, Western Division.
    No. 03 C 50048—Philip G. Reinhard, Judge.
    ____________
    ARGUED DECEMBER 9, 2003—DECIDED MARCH 17, 2004
    ____________
    Before FLAUM, Chief Judge, and BAUER and ROVNER,
    Circuit Judges.
    FLAUM, Chief Judge. Plaintiff R.V.S., L.L.C. (“RVS”) filed
    suit against the City of Rockford (“Rockford”) seeking a
    temporary restraining order and to preliminarily and per-
    manently enjoin Rockford from enforcing an ordinance
    regulating “Exotic Dancing Nightclubs.” Rockford
    Ordinance 2002-308-0 (“the Ordinance”) prohibits the op-
    eration of those businesses within 1000 feet of churches,
    schools, residences and other Exotic Dancing Nightclubs,
    and in addition, requires the issuance of a special use per-
    mit before such businesses may operate in nonproscribed
    2                                               No. 03-2772
    locations. RVS argues that the Ordinance violates its rights
    under the First Amendment to the United States Constitu-
    tion and appeals the district court’s judgment in favor of
    Rockford. For the reasons stated herein, we reverse the
    judgment of the district court and remand the case for entry
    of judgment consistent with this opinion.
    I. Background
    A. The Ordinance
    RVS leases commercial property on Auburn Street in
    Rockford, Illinois. RVS was preparing to open a business at
    the Auburn Street location called Moulin Rouge. According
    to RVS’s owner, James Roddy, Moulin Rouge planned to be
    an “upscale” facility serving food along with “theme danc-
    ing” and “artistic performances.” On December 12, 2002, in
    response to an application for a liquor license, RVS received
    a letter from the Rockford City Attorney explaining that a
    new ordinance enacted the previous day would prevent RVS
    from opening Moulin Rouge.
    This newly passed ordinance defined, for the first time, a
    category of businesses known as Exotic Dancing Nightclubs
    and required that such businesses apply for a special use
    permit. By definition, the Ordinance only applies to dancers
    who are clothed—nude and semi-nude dancers are regu-
    lated by a separate Rockford ordinance that deals with
    “Sexually Oriented Businesses.” It is undisputed that the
    business RVS planned to operate could fall within the
    Exotic Dancing Nightclub definition but not the Sexually
    Oriented Business definition. Under the Ordinance, an
    Exotic Dancing Nightclub is defined as:
    A business establishment at which one or more exotic
    dancers perform or provide entertainment to a patron
    or patrons. Exotic dancer means any person, whether
    compensated or not, who dances, performs, or enter-
    No. 03-2772                                                    3
    tains by doing a “striptease” or performs an erotic dance
    or other movements which include the performer
    touching their breasts or pubic area, or performing any
    movements simulating sexual activity while wearing
    fully opaque clothing covering over primarily the gen-
    italia, pubic region, buttocks and if the person is fe-
    male, the portions of the breast below the top of the
    areola.
    The Ordinance provides that Exotic Dancing Nightclubs
    are prevented from operating within 1000 feet “of a church,
    school, residential district or another exotic dancing night-
    club.” The Auburn Street property is positioned within 1000
    feet of a residential area. Furthermore, even in those areas
    that are not within 1000 feet of the designated locations, an
    Exotic Dancing Nightclub must obtain a special use permit
    specifically allowing its operation at the location it has
    selected.1
    In August 2002, the Ordinance was first proposed at a
    meeting of the Rockford City Council. Alderman (“Ald.”)
    Douglas Mark suggested the adoption of a resolution
    1
    One seeking such a permit must apply to the Zoning Board
    of Appeals (“ZBA”), which is required to hold at least one public
    hearing on the application. ROCKFORD, ILL., ZONING
    ORDINANCE § 1603.3 (2002). In order to recommend to the City
    Council the granting of a special use permit, the ZBA must find,
    among other things, that the establishment of “the special use
    permit will not be detrimental to or endanger the public health,
    safety, morals, comfort, or general welfare.” Once the hearing is
    held, the ZBA must transmit its decision to the Zoning Adminis-
    trator who then transmits the ZBA’s recommendation to the City
    Council. If the ZBA recommends the issuance of a special use
    permit, a majority of the City Council is required to approve the
    permit. If the ZBA has recommended denial of the permit, a
    super-majority (10 of 14 members) of the City Council is required
    for approval. ROCKFORD, ILL., ZONING ORDINANCE § 1603.6
    (2002).
    4                                                No. 03-2772
    amending Rockford’s Zoning Ordinance to add business
    establishments featuring exotic dancers to the existing land
    uses that require a special use permit. The matter was
    referred to the Council’s codes and regulations committee.
    On September 30, 2002, the City Council adopted the codes
    and regulations committee’s report recommending that
    Rockford file text amendments to the Zoning Ordinance
    regarding Exotic Dancing Nightclubs. Accordingly, the text
    amendments were filed with Rockford’s zoning officer and
    a hearing was held on the proposed text amendments by the
    Zoning Board of Appeals (“ZBA”). On November 19, 2002,
    after hearing testimony on the matter from City Attorney
    Kathleen Elliott and Ald. Mark, the ZBA recommended
    approval of the text amendments. On November 27, 2002,
    the codes and regulations committee of the City Council
    voted to recommend sustaining the ZBA’s decision to
    approve the text amendments. On December 9, 2002, the
    City Council approved the Ordinance.
    In considering whether to pass the Ordinance, it is
    undisputed that the City Council did not rely on any studies
    from other towns or conduct any of their own studies
    regarding the relationship between Exotic Dancing Night-
    clubs and undesirable “secondary effects,” such as decreased
    property values and higher incidence of crime, public health
    risks, and illegal sexual activities such as prostitution. The
    Ordinance does not contain any preamble or legislative
    findings and the journal of proceedings for the City Council
    meeting at which it was adopted does not state any find-
    ings. In fact, the legislative record reflects that the only
    evidence to support the Ordinance was the testimony
    offered by City Attorney Elliot and Ald. Mark at the
    November 19, 2002 ZBA meeting. The minutes from that
    meeting contain the following passage:
    It is the City’s experience that [Exotic Dancing Night-
    clubs] in a concentrated area or near residential uses
    No. 03-2772                                                 5
    attract[ ] prostitution and other problems that are part
    of this atmosphere. Alderman Mark stated there have
    been incidents where liquor sales were procured with
    the intent of establishing dancing clubs. The proposed
    text amendments would allow the City more control
    over the location of these type of clubs to prevent
    adverse effects on adjoining neighborhoods.
    Additionally, the minutes of the Council’s codes and
    regulations meeting for November 27, 2002 contain the
    following statement: “Although they are not considered
    sexually oriented business[sic], strip clubs have similar
    secondary effects in the neighborhood as sexually oriented
    businesses.”
    B. Trial
    In response to the action filed by RVS against Rockford,
    the district court denied RVS’s request for a temporary
    restraining order and subsequently conducted a bench trial
    combining the preliminary and permanent injunction
    hearings. At trial, Ald. Mark testified that he drafted the
    Ordinance with the intent of creating three different cat-
    egories of behavior that would fall within the definition
    of “exotic dancing.” According to Ald. Mark, fully clothed in-
    dividuals are considered “exotic dancers” if they (1) dance,
    perform, or entertain by doing a striptease, or (2) perform
    an erotic dance or other movements which include touching
    their breasts or pubic area. Under the third category, Ald.
    Mark testified, individuals are “exotic dancers” if they
    perform any movements simulating sexual activity while
    wearing the specified limited clothing. Wayne Dust,
    Rockford’s zoning manager, testified after Ald. Mark.
    He disagreed with Ald. Mark’s interpretation of the Ordi-
    nance. Dust testified that he understands the clothing
    limitation to modify all three categories of conduct.
    Rockford also introduced evidence to attempt to show that
    adverse secondary effects result from the operation of
    6                                               No. 03-2772
    Exotic Dancing Nightclubs. Rockford police officer David
    Dominguez, who performs crime analysis for the police
    department, presented reports summarizing calls relating
    to prostitution for the years 2001 and 2002. The summaries
    showed that many calls originated from an area of Rockford
    known as 7th Street and Broadway.2 Ald. Jeffrey Holt,
    whose ward includes the 7th Street and Broadway area,
    provided testimony pertaining to the conditions of his ward.
    He testified that the area is comprised of a commercial
    district in close proximity to a lower-income residential
    area. The neighborhood contains a community center, a
    homeless outreach center, a lower-income outpatient clinic,
    restaurants, furniture stores, rental properties, and adult
    establishments, including massage parlors, lingerie model-
    ing shops, and dancing clubs. Ald. Holt testified that he
    received complaints from residents concerning sexually
    oriented businesses located in the area, relating to their
    advertising and signage, hours of operation, and density. In
    Ald. Holt’s opinion, the presence of sexually oriented
    businesses in the 7th Street and Broadway area contributes
    to lower property values, deteriorated properties, difficulty
    in attracting development, and prostitution.
    Ald. Nancy Johnson, whose ward is adjacent to Holt’s,
    testified that she received calls from residents, complaining
    about noise, traffic, and litter caused by Bigfoot, an Exotic
    Dancing Nightclub in her ward. In her opinion, sexually
    oriented businesses create unattractive appearances due to
    neon lights, gaudy window displays, and unsavory clientele.
    To refute the evidence presented by Rockford, RVS pre-
    sented expert evidence from Dr. Daniel Linz. Linz testi-
    fied that studies show that no adverse secondary effects are
    associated with establishments featuring nude or semi-nude
    dancing. Additionally, Linz found no studies concerning the
    2
    RVS’s Auburn Street location is not in the 7th Street and
    Broadway area.
    No. 03-2772                                                7
    secondary effects of establishments where performers wear
    clothing. RVS also presented testimony from Dr. Judith
    Hanna, an anthropologist who has conducted studies of
    dance and dancers. In Hanna’s expert opinion, the defini-
    tions of “exotic dance” in the Ordinance are insufficient to
    define conduct in any meaningful way. She explained that
    it is common in many forms of mainstream dancing to touch
    parts of the body, including the breasts and pelvic area. It
    was also her opinion that the Ordinance’s clothing defini-
    tion encompasses a wide range of dance costumes, uniforms,
    and practice attire.
    At the conclusion of the hearing, the district court issued
    an opinion finding in favor of Rockford, denying the injunc-
    tion requests and dismissing the entire case with prejudice.
    The district court found that the Ordinance was not an
    unconstitutional prior restraint. Furthermore, the court
    found that the Ordinance was a proper time, place, and
    manner restriction because Rockford was entitled to rely on
    its experience that Exotic Dancing Nightclubs cause un-
    desirable secondary effects. The district court also found
    that the Ordinance was not unconstitutionally vague or
    overbroad. RVS appeals the district court’s decision with
    respect to its determination that the Ordinance is not a
    prior restraint and that sufficient evidence exists to uphold
    the Ordinance on a secondary effects rationale.
    II. Discussion
    A. Legal Framework
    In Renton v. Playtime Theatres, Inc., 
    475 U.S. 41
    (1986),
    the Supreme Court applied a three-step analysis in review-
    ing the First Amendment validity of a municipal zoning
    ordinance that regulated adult movie theaters. The Renton
    analysis instructs courts reviewing regulations of adult
    entertainment establishments to consider: (1) whether the
    regulation constitutes an invalid total ban or merely a time,
    8                                               No. 03-2772
    place, and manner regulation, (2) whether the regulation is
    content-based or content-neutral, and accordingly, whether
    strict or intermediate scrutiny is to be applied, and (3) if
    content-neutral, whether the regulation is designed to serve
    a substantial government interest and allows for reasonable
    alternative channels of communication.
    In upholding a ban on multiple-use adult establishments,
    the plurality opinion in City of Los Angeles v. Alameda
    Books, Inc., 
    535 U.S. 425
    (2002), adhered to the Renton
    framework. However, in his concurrence, Justice Kennedy
    joined the four dissenters, 
    id. at 455-56,
    in eschewing the
    content-neutral “fiction” of adult entertainment zoning
    ordinances. 
    Id. at 448
    (“These ordinances are content based
    and we should call them so.”); see also G.M. Enterprises v.
    Town of St. Joseph, 
    350 F.3d 631
    , 637 (7th Cir. 2003)
    (explaining that the content-based versus content-neutral
    inquiry is unnecessary). Generally, content based restric-
    tions on speech are analyzed with the strictest scrutiny, but
    Justice Kennedy explained that content based zoning
    regulations can be exceptions to that rule. In so concluding,
    he agreed with the plurality that “the central holding of
    Renton is sound: A zoning restriction that is designed to
    decrease secondary effects and not speech should be subject
    to intermediate rather than strict scrutiny.” Alameda
    
    Books, 535 U.S. at 448
    . Whatever the label, Renton’s second
    step is best conceived as an inquiry into the purpose behind
    an ordinance rather than an evaluation of an ordinance’s
    form. See Alameda 
    Books, 535 U.S. at 440-41
    (plurality
    opinion) (explaining Renton’s second step “requires courts
    to verify that the predominant concerns motivating the
    ordinance were with the secondary effects of adult
    [speech]”) (emphasis added) (internal quotations omitted);
    Ben’s Bar v. Village of Somerset, 
    316 F.3d 702
    , 723 (7th Cir.
    2003) (“regulations of adult entertainment receive interme-
    diate scrutiny if they are designed not to suppress the
    No. 03-2772                                                        9
    “content” of erotic expression, but rather to address the
    negative secondary effects caused by such expression”)
    (emphasis added); G.M. 
    Enterprises, 350 F.3d at 637-38
    (noting that courts “must first determine whether the
    ordinances at issue are motivated by an interest in reducing
    the secondary effects associated with the speech, rather
    than an interest in reducing speech itself,” before applying
    intermediate scrutiny) (emphasis added).3 As we noted in
    Ben’s Bar, “while the label has changed, the substance of
    Renton’s second step remains the 
    same.” 316 F.3d at 702
    ,
    721 n.26.
    Accordingly, only after confirming that a zoning ordi-
    nance’s purpose is to combat the secondary effects of speech
    do we employ Renton’s intermediate scrutiny test. Under
    this test, zoning regulations are constitutional “so long as
    they are designed to serve a substantial government
    interest and do not unreasonably limit alternative avenues
    of communication.” 
    Renton, 475 U.S. at 47
    ; see also
    Alameda 
    Books, 535 U.S. at 434
    . At this stage, courts are
    “required to ask ‘whether the municipality can demonstrate
    a connection between the speech regulated by the ordinance
    and the secondary effects that motivated the adoption of the
    ordinance.’ ” Ben’s 
    Bar, 316 F.3d at 724
    (quoting Alameda
    
    Books, 535 U.S. at 441
    ). In other words, simply stating that
    3
    Justice Kennedy does not discuss the “predominant concerns”
    inquiry in his Alameda Books concurrence. As he notes that
    “zoning regulations . . . have a prima facie legitimate purpose: to
    limit the negative externalities of land 
    use,” 535 U.S. at 449
    , it is
    possible that he believes this inquiry to be unnecessary, as long as
    an ordinance may be characterized as a zoning regulation.
    However, as Justice Kennedy does not explicitly repudiate the
    “predominant concerns” inquiry and our cases subsequent to
    Alameda Books have continued to employ it, we will include it in
    our analysis.
    10                                              No. 03-2772
    an ordinance is designed to combat secondary effects is
    insufficient to survive intermediate scrutiny. The govern-
    mental interest of regulating secondary effects may only be
    upheld as substantial if a connection can be made between
    the negative effects and the regulated speech. In evaluating
    the sufficiency of this connection, courts must “examine
    evidence concerning regulated speech and secondary
    effects.” Alameda Books,535 U.S. at 441. According to the
    Alameda Books plurality, the evidentiary requirement is
    met if the evidence upon which the municipality enacted
    the regulation “is reasonably believed to be relevant for
    demonstrating a connection between [secondary effects
    producing] speech and a substantial, independent govern-
    ment 
    interest.” 535 U.S. at 438
    (internal quotations omit-
    ted).
    However, Justice Kennedy clarified that simply evaluat-
    ing the strength of the connection is insufficient to pass
    intermediate scrutiny. It is essential, he explained, to con-
    sider the impact or effect that the ordinance will have on
    speech. That is, not only must the regulation have the
    “purpose and effect of suppressing secondary effects,” it
    must also leave the “quantity and accessibility of speech
    substantially intact.” Alameda 
    Books, 535 U.S. at 450
    (Kennedy, J., concurring). This approach requires that two
    questions be asked and answered to resolve whether a
    content-based zoning ordinance is justified: (1) “what pro-
    position does a city need to advance in order to sustain a
    secondary-effects ordinance?”; and (2) “how much evidence
    is required to support the proposition?” Id.; see also Ben’s
    
    Bar, 316 F.3d at 724
    . As Justice Kennedy explained, “the
    necessary rationale for applying intermediate scrutiny
    is the promise that zoning ordinances . . . may reduce
    the costs of secondary effects without substantially reducing
    speech.” Alameda 
    Books, 535 U.S. at 450
    (Kennedy, J.,
    concurring). Accordingly, only once a “cost effective”
    No. 03-2772                                                    11
    rationale has been identified to justify a regulation can the
    sufficiency of the evidence supporting that rationale be
    evaluated.4
    In sum, Alameda’s plurality opinion along with Justice
    Kennedy’s concurrence establish that in order to justify a
    content-based time, place, and manner restriction, a muni-
    cipality must advance some basis to show that its regula-
    tion has the purpose and effect of suppressing secondary
    effects, (i.e., is designed to serve or furthers a substantial or
    important government interest), while leaving the quantity
    and accessibility of speech substantially intact (i.e., the
    regulation is narrowly tailored and does not unreasonably
    limit alternative avenues of communication). Ben’s 
    Bar, 316 F.3d at 725
    .
    B. Application of Renton/Alameda Books to the Ordinance
    1. Strict or Intermediate Scrutiny: Complete Ban or
    Time Place and Manner Regulation?
    First, we note that the Ordinance is not a complete ban
    on Exotic Dancing Nightclubs, but a zoning regulation,
    which Renton and Alameda Books instruct us to consider as
    a time, place, and manner regulation. Rather than acting as
    an outright prohibition on “exotic dancing,” the Ordinance
    regulates the locations where that activity may occur.
    However, the special use permit scheme does create the
    potential of substantially restricting, or even preventing,
    4
    The Alameda Books plurality characterized Justice Kennedy’s
    concurrence as “a reformulation of the requirement that an or-
    dinance warrants intermediate scrutiny only if it is a time, place,
    and manner regulation and not a 
    ban.” 535 U.S. at 443
    . It appears
    to us that Justice Kennedy’s contentions were not so limited. We
    will follow our Court’s practice in cases applying Alameda Books
    and treat Justice Kennedy’s concurrence as more demanding of
    the third step of the Renton analysis and not merely a restate-
    ment of the first step.
    12                                                   No. 03-2772
    the establishment of new Exotic Dancing Nightclubs.
    Nevertheless, the record does not support the conclusion
    that the Ordinance amounts to a total ban on protected ac-
    tivity—especially considering that existing Exotic Dancing
    Nightclubs are unaffected by the Ordinance.
    2. Strict or Intermediate Scrutiny: Were the Secondary
    Effects of Speech the “Predominant Concerns” Moti-
    vating Enactment of the Ordinance?
    Next, we must examine whether the Ordinance was
    designed to suppress the content of erotic expression or to
    address the negative secondary effects caused by such ex-
    pression. Ben’s 
    Bar, 316 F.3d at 723
    . In other words, we
    must determine whether the “predominant concerns” moti-
    vating Rockford’s enactment of the Ordinance “were the
    secondary effects of adult [speech], and not . . . the content
    of adult [speech].” Id.5 Rockford claims to have enacted the
    Ordinance to combat the negative secondary effects alleg-
    edly created by Exotic Dancing Nightclubs, including pros-
    titution, crime, and decreased property values. To support
    this claim, Rockford points to testimony from Ald. Mark and
    City Attorney Elliott given at the ZBA meeting explaining
    that the purpose of the Ordinance was to ameliorate the
    negative secondary effects of Exotic Dancing Nightclubs. In
    addition, Ald. Holt and Ald. Johnson offered testimony at
    trial relating to the negative effects produced by adult-
    oriented businesses.
    5
    “Federal courts evaluating the ‘predominant concerns’ behind
    the enactment of a statute, ordinance, regulation, or the like, may
    do so by examining a wide variety of materials including, but not
    limited to, the text of the regulation or ordinance, any preamble
    or express legislative findings associated with it, and studies and
    information of which legislators were clearly aware.” Ben’s 
    Bar, 316 F.3d at 723
    , n.28 (citing Ranch House Inc. v. Amerson, 
    238 F.3d 1273
    , 1280 (7th Cir. 2001)).
    No. 03-2772                                                13
    However, observations made by Ald. Mark during trial
    somewhat complicate this inquiry. In response to questions
    relating to the purpose of the Ordinance, Ald. Mark stated
    that while Rockford had experienced no problems with the
    Exotic Dancing Nightclubs currently in operation, “there
    were some concerns that some people just don’t like this
    type of entertainment.” Combating the adverse secondary
    effects caused by sexually explicit speech is a permissi-
    ble purpose for a regulation; open and explicit hostility
    toward and disapproval of the speech itself is not. Certainly,
    such a direct acknowledgment from the official responsible
    for introducing the Ordinance makes us sensitive to the
    possibility that the Ordinance might be a pretextual use of
    the power to zone as a means of suppressing expression. See
    Young v. American Mini Theatres, Inc., 
    427 U.S. 50
    , 84
    (1976) (Powell, J., concurring). Nonetheless, what motivates
    one legislator to support a statute is not necessarily what
    motivates others to enact it. See 
    Renton, 475 U.S. at 48
    (citing United States v. O’Brien, 
    391 U.S. 367
    , 383-84
    (1968)); see also DiMa Corp. v. Town of Hallie, 
    185 F.3d 823
    , 828-29 (7th Cir. 1999) (rejecting an argument that
    legislators’ improper motive can invalidate an otherwise
    constitutional ordinance). Accordingly, on balance, it seems
    that the predominant concerns motivating enactment of the
    Ordinance related to combating prostitution, crime, and
    other negative externalities.
    3. Intermediate Scrutiny: Substantial Government
    Interest, Narrowly Tailored, and Reasonable Alter-
    nate Channels of Communication
    Even accepting that the “predominant concerns” motivat-
    ing Rockford’s adoption of the Ordinance were the alleged
    secondary effects caused by Exotic Dancing Nightclubs, we
    are compelled to reverse the decision of the district court
    because the Ordinance cannot survive Renton/Alameda
    Books intermediate scrutiny (i.e., designed to serve a
    substantial government interest, narrowly tailored and does
    14                                               No. 03-2772
    not unreasonably limit alternate avenues of communica-
    tion). See Ben’s 
    Bar, 316 F.3d at 724
    .
    a. Substantial Government Interest
    As previously noted, our inquiry requires us to answer
    two questions: (1) “what proposition does a city need to ad-
    vance in order to sustain a secondary-effects ordinance?”;
    and (2) “how much evidence is required to support the
    proposition?” Alameda 
    Books, 535 U.S. at 449
    (Kennedy, J.,
    concurring). Justice Kennedy put forth a proportionality
    principle to guide courts in answering the first question. He
    explained that, “a city may not assert that it will reduce
    secondary effects by reducing speech in the same propor-
    tion.” 
    Id. Following this
    guideline, Justice Kennedy con-
    cluded that the rationale of a dispersal statute must be that
    the targeted businesses will disperse rather than shut
    down. 
    Id. at 451.
      Accordingly, Rockford’s premise in support of the Ordi-
    nance must be that locating Exotic Dancing Nightclubs
    away from churches, schools, and residential neighbor-
    hoods, and separating Exotic Dancing Nightclubs from one
    another will significantly reduce negative secondary effects
    that occur when there is a concentration of adult uses in an
    area without substantially diminishing the availability of
    speech.
    As we move to the second question, we are confronted
    with a critical deficiency of the Ordinance—the lack of
    evidence to support this premise. The record is devoid of
    evidence connecting Exotic Dancing Nightclubs and the
    secondary effects that allegedly motivated the Ordinance’s
    adoption. While it seems apparent that the Ordinance will
    have the effect of reducing the availability of speech, evi-
    dence is lacking to support the proposition that secondary
    effects will be reduced by the same degree, if at all.
    The Supreme Court has consistently held, “a city must
    have latitude to experiment, at least at the outset, and . . .
    No. 03-2772                                                   15
    very little evidence is required [to support an ordinance’s
    proposition].” 
    Id. As previously
    noted, “a municipality may
    rely on any evidence that is ‘reasonably believed to be rele-
    vant’ for demonstrating a connection between speech and a
    substantial, independent government interest.” Alameda
    
    Books, 535 U.S. at 438
    (plurality opinion) (quoting 
    Renton, 475 U.S. at 51-52
    ). However, Rockford has produced little
    evidence of harmful secondary effects connected to Exotic
    Dancing Nightclubs beyond the assumption that such
    effects exist. While it is true that common experience may
    be relied upon to bolster a claim that a regulation serves a
    current governmental interest, the experience in this case
    falls short of satisfying the minimal evidentiary showing
    required by Alameda Books. Indeed, while courts may credit
    a municipality’s experience, such consideration cannot
    amount to an acceptance of an “if they say so” standard.
    Rockford does not identify any studies, judicial opinions,
    or experience-based testimony that it considered in adopt-
    ing the Ordinance. Furthermore, the evidence presented at
    trial represented only a limited showing, consisting of:
    evidence of a higher than average incidence of prostitution
    in the 7th Street and Broadway area, testimony from two
    local officials that police action had not been effective to
    curb prostitution activity, and testimony from Ald. Johnson
    that based on her personal observations strip clubs have
    negative secondary effects on adjoining residential proper-
    ties.6
    Even if we were dealing with a typical adult entertain-
    ment zoning ordinance, it is questionable whether this
    modest amount of support would be sufficient under the
    6
    While the Supreme Court has not definitively addressed the is-
    sue, our Court has permitted municipalities to make a record for
    trial with evidence that it may not have considered when it en-
    acted its ordinance. See DiMa 
    Corp., 185 F.3d at 829-30
    .
    16                                               No. 03-2772
    albeit permissive guidelines set by the Supreme Court and
    this Court’s previous cases. While “reasonably believed to
    be relevant” is not a particularly demanding evidentiary
    standard, neither the Supreme Court nor this Court has
    found it satisfied by a similarly limited proffer of evidence.
    Compare Alameda 
    Books, 535 U.S. at 425
    (city relied on
    study it conducted a number of years prior to enacting or-
    dinance); 
    Renton, 475 U.S. at 44
    (planning committee con-
    ducted extensive studies and hearings); G.M. 
    Enterprises, 350 F.3d at 631
    (town board collected 16 studies and
    consulted judicial opinions and police reports); Ben’s 
    Bar, 316 F.3d at 725
    (village board relied on numerous judicial
    decisions, studies from 11 different cities, and findings in a
    report from the state’s attorney general); Schultz v. City of
    Cumberland, 
    228 F.3d 831
    (7th Cir. 2000) (city collected
    and reviewed studies and conducted legislative research);
    DiMA 
    Corp., 185 F.3d at 830-31
    (town “minimally” met its
    evidentiary burden by relying on the factual record sup-
    porting the experience of another community as reported in
    a judicial opinion).
    We reiterate that “courts should not be in the business of
    second-guessing fact-bound empirical assessments of city
    planners.” G.M. 
    Enterprises, 350 F.3d at 640
    (quoting
    Alameda Books, 535 U.S.at 451). However, in a situation
    like the one before us, where Rockford has not adequately
    engaged in such an assessment, to conclude that the “rea-
    sonably believed to be relevant” requirement has been
    satisfied would be to permit a municipality to employ an
    unacceptably low level of justification, as proscribed by the
    Alameda Books plurality. 
    See 535 U.S. at 438
    .
    Nonetheless, the requirement that municipalities be
    allowed a reasonable opportunity to experiment with solu-
    tions to an admittedly serious problem might render the
    offered evidence sufficient if the Ordinance applied only to
    bars and clubs that present nude or semi-nude dancing.
    “Such entertainment has a long history of spawning dele-
    No. 03-2772                                              17
    terious effects, including prostitution and the criminal
    abuse and exploitation of young women, and in most cases
    a city or state need only carry a minimal burden to demon-
    strate its interest in regulation of such activity.” Giovani
    Carandola, Limited v. Bason, 
    303 F.3d 507
    , 516 (4th Cir.
    2002) (internal citations omitted). In contrast, the regu-
    lation in this case targets clothed dancers who convey
    an erotic message through their movements. Within the
    confines of this record evidence does not exist to support a
    connection between establishments offering dancing by en-
    tertainers who are clothed and adverse secondary effects.
    While it may have been reasonable for Rockford to believe
    that the evidence presented at trial was relevant to de-
    monstrate a connection between adverse secondary effects
    and nude or topless dancing, we conclude that it falls short
    of being relevant to establishing a meaningful connection
    between negative secondary effects and the type of enter-
    tainment to which the Ordinance applies.
    Most of the Rockford’s evidence, at least as presented to
    date, does not appear to be directly relevant to the type of
    entertainment that Rockford seeks to regulate. At trial,
    Rockford focused on the problems afflicting the 7th Street
    and Broadway area. Indeed, Officer Dominguez’s incidence
    reports reflect that many prostitution calls originated from
    this general vicinity in 2001 and 2002. However, Rockford
    did not present to the Court any examples of businesses in
    this area that fall within the definition of the Ordinance.
    While the members of the City Council indicated in their
    testimony that such establishments exist, they did not pro-
    vide any examples. Their general statements alone may
    have been sufficient were it not for the repeated overlap of
    terminology at trial. Witnesses and Rockford’s attorney
    continuously used the terms Sexually Oriented Business
    and Exotic Dancing Nightclub interchangeably. As a result
    of this lack of distinction, we cannot presume that the bus-
    18                                               No. 03-2772
    inesses operating in the 7th Street and Broadway area are
    Exotic Dancing Nightclubs as opposed to Sexually Oriented
    Businesses.
    Notably, Ald. Mark testified that five Exotic Dancing
    Nightclubs currently exist within Rockford. Indeed, five
    specific business establishments (The Flag, State Street
    Station, Hideaway, Surf Lounge, and Bigfoot) were men-
    tioned by various witnesses at trial as examples of Exotic
    Dancing Nightclubs. However, our search of the public
    record indicates that none of these businesses are actually
    located in the 7th Street and Broadway area. Accordingly,
    it is difficult to conclude that the incidence reports and
    testimony regarding 7th Street and Broadway reasonably
    support the premise that a concentration of Exotic Dancing
    Nightclubs result in adverse secondary effects. In effect, the
    only evidence we are left with supporting Rockford’s
    rationale behind the Ordinance are the conclusory state-
    ments in the ZBA and codes and regulations minutes and
    the testimony of one local official that in her personal
    experience Exotic Dancing Nightclubs have a negative
    impact on the surrounding community. If Rockford had
    presented more convincing evidence to show that some
    businesses featuring clothed entertainers produce adverse
    secondary effects, a different result might ensue.
    b. Narrowly Tailored and Reasonable Alternate
    Channels of Communication
    Additionally, the Ordinance does not appear to be nar-
    rowly tailored to affect a category of business establish-
    ments shown to produce unwanted secondary effects—or
    even establishments that could conceivably produce them.
    See Ben’s 
    Bar, 316 F.3d at 725
    (explaining that a regulation
    must leave the quantity and accessibility of speech substan-
    tially intact). Under a narrow reading, the Ordinance
    regulates all persons performing an erotic dance (or other
    specified movements) at a business establishment while
    No. 03-2772                                                      19
    wearing more or less the equivalent of short shorts and, if
    female, an opaque bra.7 While understandably aimed at
    entertainers of a more “adult” persuasion, there exists the
    potential that mainstream performances could fall under
    the purview of the Ordinance. Simply, Rockford has not
    presented justification why it is essential to regulate such
    a wide universe of dance. Cf. Pleasureland Museum, Inc. v.
    Beutter, 
    288 F.3d 988
    (7th Cir. 2002) (holding that an
    ordinance prohibiting a sexually oriented business’ signage
    from displaying anything other than the business name was
    not narrowly tailored to reduce secondary effects where
    municipality could not articulate a single reason why such
    a rule was necessary).
    Certainly, as a direct restriction on erotic expression,
    speech fares worse under the Ordinance than it did under
    the laws at issue in similar cases. In Ben’s Bar, the ordi-
    nance did not restrict erotic expression, but rather prohib-
    ited sexually oriented businesses from serving alcohol
    during a dancer’s 
    performance. 316 F.3d at 726
    . Similarly,
    in G.M. Enterprises, the availability of speech was left sub-
    stantially intact because the ordinances merely sought to
    minimize the factors that “heighten[ed] the probability that
    adverse secondary effects would result from nude dancing:
    physical proximity between the dancers and patrons, and
    the consumption of alcohol by 
    patrons.” 350 F.3d at 638
    .
    Under the regulation at issue in G.M., if dancers chose to
    wear de minimus clothing the ordinance’s restrictions could
    7
    This interpretation is similar to the one advanced by Wayne
    Dust, Rockford’s zoning manager, at trial (i.e., the clothing clause
    is read to modify all three categories of conduct). While we believe
    Ald. Mark’s interpretation (i.e., the clothing clause applies only to
    the last category) is the more structurally natural reading; the
    outcome produces an irrational result that we will not employ. We
    will treat the clothing clause as modifying all three categories of
    conduct.
    20                                              No. 03-2772
    be avoided entirely. Id.; see also Alameda 
    Books, 535 U.S. at 447
    (Kennedy, J., concurring) (noting that the ordinance
    extended to non-expressive activities, like massage parlors);
    DiMa 
    Corp., 185 F.3d at 823
    (ordinance regulated book-
    store’s hours of operation).
    In contrast, the Ordinance here is focused on expressive
    conduct. Rather than targeting a non-expressive aspect of
    Exotic Dancing Nightclubs, like neon signs, the Ordinance
    targets the speech itself. As a zoning regulation we view the
    Ordinance as less restrictive than an outright ban; however,
    it is still the case that to avoid the Ordinance dancers must
    not convey an erotic message through their movements (or
    they must wear significantly more clothing than the
    amount we have considered to be de minimus in past cases).
    Like the regulation this Court struck down in Schultz v.
    City of Cumberland, the Ordinance “deprives the performer
    of a repertoire of expressive elements with which to craft an
    erotic, sensual performance and thereby interferes substan-
    tially with the dancer’s ability to communicate an erotic
    message.” 
    228 F.3d 831
    , 847 (7th Cir. 2000) (invalidating
    regulation that banned the performance of specified
    sexually explicit movements within sexually oriented
    businesses finding that “[b]y restricting particular erotic
    movements and gestures of the erotic dancer . . . [the
    regulation] unconstitutionally burdens protected expres-
    sion.”).
    As we have determined that the Ordinance is not ap-
    propriately designed to serve a substantial government
    interest and is not narrowly tailored, it is unnecessary for
    us to separately analyze whether the Ordinance leaves open
    reasonable alternate channels of communication.
    C. Applying Renton/Alameda Books Beyond Sexually
    Explicit Speech
    As a final matter, we observe that challenging questions
    are raised by the Ordinance’s expansiveness. While we
    applied the Renton/Alameda Books framework in reviewing
    No. 03-2772                                                    21
    the constitutionality of the Ordinance, it is unclear how
    “sexual” in nature regulated speech must be to warrant the
    Renton/Alameda Books analysis. Even under our narrow
    reading of “exotic dancing,” a number of expressive acti-
    vities may fall within Rockford’s definition that are not
    ordinarily regulated under a secondary effects theory. It
    is important to keep in mind that the Ordinance does not
    apply to nude dancing or other forms of nude entertain-
    ment. A survey of the laws challenged on secondary effects
    grounds in leading Supreme Court and Seventh Circuit
    cases illustrates the unusual breadth of the Ordinance. See
    Alameda 
    Books, 535 U.S. at 425
    (prohibiting “Adult Enter-
    tainment Businesses”8 from operating in the same build-
    ing); City of Erie v. Pap’s A.M., 
    529 U.S. 277
    (2000) (restrict-
    ing public nudity); Barnes v. Glen Theatre, Inc., 
    501 U.S. 560
    (1991) (same); 
    Renton, 475 U.S. at 41
    (regulating the
    location of adult motion picture theaters); G.M. 
    Enterprises, 350 F.3d at 631
    (regulating nude dancing); Ben’s 
    Bar, 316 F.3d at 702
    (prohibiting the sale, use, and consumption of
    alcohol on the premises of “Sexually Oriented Businesses”9).
    As these cases demonstrate, courts have upheld a number
    of restrictions on sexually explicit expression that falls
    8
    The city defined “Adult Entertainment Business” as an “adult
    arcade, bookstore, cabaret, motel, theater, or massage parlor or a
    place for sexual 
    encounters.” 535 U.S. at 431
    .
    9
    The ordinance at issue in Ben’s Bar defined “Sexually Oriented
    Business” as “an adult arcade, adult bookstore or adult video
    store, adult cabaret, adult motel, adult motion picture theater,
    adult theater, escort agency or sexual encounter 
    center.” 316 F.3d at 708
    , n.8. As it regularly featured nude and semi-nude persons,
    Ben’s Bar fell under the sub-category of “adult cabaret.” 
    Id. at 708.
    The ordinance further defined semi-nudity as “the exposure
    of a bare male or female buttocks or the female breast below a
    horizontal line across the top of the areola at its highest point
    with less than complete and opaque covering.” 
    Id. 22 No.
    03-2772
    short of obscenity.10 However, what constitutes sexually
    explicit but non-obscene expression can be difficult to
    define. Previously, regulating nudity or semi-nudity has
    served as a common link in the laws enacted by munici-
    palities pertaining to sexually explicit expression. The
    uniqueness of the Ordinance is that it removes nudity from
    the calculus and seeks to regulate clothed individuals. The
    challenge attendant to this legislative leap may be that it
    cuts a broader swath across expression and attempts to
    apply the “secondary effects” reasoning of Renton to laws
    not confined to regulating “sexually explicit” speech. Re-
    cently, the Eighth Circuit noted that First Amendment
    issues may be raised by classifying live entertainment by
    clothed dancers as sexual expression. Jake’s, Ltd., Inc. v.
    City of Coates, 356 F3d 896, 903 (8th Cir. 2004). Indeed,
    it remains questionable how and if the Renton/Alameda
    Books analysis would apply in a case with even more tan-
    gential of a relationship to businesses purveying sexually
    explicit materials and entertainment. See Boos v. Barry,
    
    485 U.S. 312
    , 334-35 (1988) (Brennan, J., concurring)
    (objecting to implication that content-based regulations
    could ever be subject to “secondary effects” analysis outside
    the area of sexually explicit speech).
    III. Conclusion
    We do not conclude that Rockford may not permissibly
    use its zoning power to regulate any type of clothed danc-
    10
    Obscenity is a constitutionally unprotected category of speech.
    See Miller v. California, 
    413 U.S. 15
    (1973) (holding that gov-
    ernments may regulate speech as obscene if it (a) under commu-
    nity standards, appeals to the prurient interest, (b) taken as a
    whole, is a patently offensive depiction or description of sexual
    conduct, and (c) lacks serious literary, artistic, political, or scien-
    tific value).
    No. 03-2772                                              23
    ing. As we have previously noted of other zoning ordinances
    regulating dancing: “the expressive activity involved in the
    kind of striptease entertainment provided in a bar has at
    best a modest social value and is anyway not suppressed
    but merely shoved off to another part of town, where it
    remains easily accessible to anyone who wants to patronize
    that kind of establishment.” Blue Canary Corp. v. City of
    Milwaukee, 
    251 F.3d 1121
    , 1124 (7th Cir. 2002) (upholding
    denial of liquor license to club whose dancers performed in
    pasties and bikini bottoms). It is arguable that at least
    some forms of clothed entertainment may initiate adverse
    secondary effects similar to the ones caused by establish-
    ments featuring nude and semi-nude entertainment.
    However, a municipality must offer sufficient evidence in
    support of this proposition. Without further direction from
    the Supreme Court, we cannot constitutionally lower the
    already modest evidentiary hurdle for justifying regulations
    of sexually explicit but non-obscene speech on secondary
    effects grounds, especially in a case where mainstream
    speech is affected.
    For the foregoing reasons, the Ordinance as presently
    drafted violates the First Amendment. As this determina-
    tion is sufficient to permanently enjoin enforcement of the
    Ordinance, we offer no opinion regarding RVS’s prior
    restraint arguments. We REVERSE the judgment of the
    district court and REMAND for further proceedings consis-
    tent with this opinion.
    24                                        No. 03-2772
    A true Copy:
    Teste:
    ________________________________
    Clerk of the United States Court of
    Appeals for the Seventh Circuit
    USCA-02-C-0072—3-17-04