Wisconsin Right to Life State v. Timothy Vocke ( 2014 )


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  •                                In the
    United States Court of Appeals
    For the Seventh Circuit
    Nos. 12-2915, 12-3046 & 12-3158
    WISCONSIN RIGHT TO LIFE , INC ., and
    WISCONSIN RIGHT TO LIFE STATE
    POLITICAL ACTION COMMITTEE ,
    Plaintiffs-Appellants,
    v.
    THOMAS BARLAND ,* in his official
    capacity as Chair and Member of the
    Wisconsin Government Accountability
    Board, et al.,
    Defendants-Appellees.
    Appeals from the United States District Court
    for the Eastern District of Wisconsin.
    No. 10-C-0669 — Charles N. Clevert, Jr., Judge.
    ARGUED JANUARY 18, 2013 — DECIDED MAY 14, 2014
    *
    Thomas Barland has resumed the chairmanship of the Government
    Accountability Board. Pursuant to Fed. R. App. P. 43(c)(2), we have
    substituted him for Timothy Vocke.
    2                              Nos. 12-2915, 12-3046 & 12-3158
    Before POSNER, FLAUM , and SYKES, Circuit Judges.
    SYKES, Circuit Judge. This is a sweeping challenge to
    Wisconsin’s campaign-finance law in light of Citizens United v.
    FEC, 
    558 U.S. 310
     (2010). Wisconsin Right to Life, Inc., and its
    State Political Action Committee—its “PAC” for state
    elections—sued to block the enforcement of many state statutes
    and rules against groups that spend money for political speech
    independently of candidates and parties. The complaint alleges
    that the challenged laws are vague and overbroad and unjusti-
    fiably burden the free-speech rights of independent political
    speakers in violation of the First Amendment.
    This is our second encounter with the case. When it was last
    here, we addressed a single claim by the Wisconsin Right to
    Life State PAC: a challenge to section 11.26(4) of the Wisconsin
    Statutes, which caps at $10,000 the aggregate annual amount
    a donor may give to state and local candidates, political parties,
    and political committees. See Wis. Right to Life State Political
    Action Comm. v. Barland (“Barland I”), 
    664 F.3d 139
    , 143 (7th Cir.
    2011). Applying Citizens United, we held that the aggregate
    contribution limit is unconstitutional as applied to organiza-
    tions that independently spend money on election-related
    speech and permanently enjoined its enforcement against
    independent-expenditure groups and their donors. 
    Id. at 155
    .
    Our ruling anticipated the Supreme Court’s recent decision in
    McCutcheon v. FEC, 
    134 S. Ct. 1434
     (2014), which more broadly
    invalidated the aggregate contribution limit in federal law.
    Nos. 12-2915, 12-3046 & 12-3158                                  3
    The case returns on the remaining claims, which target a
    dizzying array of statutes and rules, from Wisconsin’s ban on
    political spending by corporations to the interlocking defini-
    tions that determine state “political committee” status to the
    “noncoordination” oath and disclaimer requirements for
    independent political messages, to name just a few. The case
    comes to us from a decision granting in part and denying in
    part the plaintiffs’ motion for a preliminary injunction. The
    district court enjoined the ban on corporate political spending,
    partially enjoined a regulatory disclaimer rule, and denied the
    rest of the motion. The plaintiffs appealed.
    We vacate the court’s order and remand with instructions
    to enter a new injunction. First, the present injunction order is
    improper in form and must be reentered to conform to the
    specificity requirements of Rule 65(d) of the Federal Rules of
    Civil Procedure. On the merits, in the domain of campaign-
    finance law, the First Amendment requires a heightened
    degree of regulatory clarity and a close fit between the
    government’s means and its end, and some forms of regulation
    are categorically impermissible.
    Like other campaign-finance systems, Wisconsin’s is
    labyrinthian and difficult to decipher without a background in
    this area of the law; in certain critical respects, it violates the
    constitutional limits on the government’s power to regulate
    independent political speech. Part of the problem is that the
    state’s basic campaign-finance law—Chapter 11 of the Wiscon-
    sin Statutes—has not been updated to keep pace with the
    evolution in Supreme Court doctrine marking the boundaries
    on the government’s authority to regulate election-related
    4                              Nos. 12-2915, 12-3046 & 12-3158
    speech. In addition, key administrative rules do not cohere
    well with the statutes, introducing a patchwork of new and
    different terms, definitions, and burdens on independent
    political speakers, the intent and cumulative effect of which is
    to enlarge the reach of the statutory scheme. Finally, the state
    elections agency has given conflicting signals about its intent
    to enforce some aspects of the regulatory mélange.
    Whether the agency has the statutory authority to regulate
    in this way is a serious question of state administrative law on
    which no state court has weighed in. As we explained in
    Barland I, the district judge initially abstained in this case to
    await a ruling from the Wisconsin Supreme Court on the scope
    of the agency’s authority and a possible limiting construction
    on one of the rules challenged here. 664 F.3d at 143–45. But the
    state high court split evenly, with one justice recused, and the
    original action was dismissed without decision. See Wis.
    Prosperity Network v. Myse, 
    810 N.W.2d 356
     (Wis. 2012) (per
    curiam). So we must take the regulatory scheme as we find it,
    testing it against federal constitutional standards.
    Certain statutory provisions—the ban on corporate political
    spending and the cap on the amount a corporation may spend
    to raise money for an affiliated PAC—are obviously unconsti-
    tutional under Citizens United and our decision in Barland I.
    Other statutes and rules fail First Amendment standards as
    applied to independent political speakers. Some of the chal-
    lenged provisions withstand constitutional scrutiny. We will
    identify the constitutional infirmities as we move through our
    analysis, and on remand a new, permanent injunction should
    be entered in accordance with this opinion. One statute—the
    Nos. 12-2915, 12-3046 & 12-3158                                 5
    24-hour-reporting requirement for late contributions and
    expenditures—was recently amended to enlarge the reporting
    time to 48 hours. If the plaintiffs want to challenge the amend-
    ed statute, they will have to do so in the first instance in the
    district court.
    I. Background
    A. The Parties
    Wisconsin Right to Life is a nonprofit corporation with tax-
    exempt status as a social-welfare organization under 
    26 U.S.C. § 501
    (c)(4). Its mission is to advance pro-life positions—
    opposition to abortion, euthanasia, and the destruction of
    human embryos—in the spheres of ethics, law, and civil
    society, and to promote alternatives to these procedures. See
    The Mission and Vision of Wisconsin Right to Life, WIS. RIGHT TO
    LIFE, http://wrtl.org/mission (last visited May 9, 2014). In
    furtherance of this purpose, Wisconsin Right to Life engages in
    a range of political speech and public outreach on issues
    connected to its mission, including (among other things)
    mailings, fliers, information posted on its website, and various
    forms of advertising. It also occasionally seeks to participate in
    political advocacy in state elections, but Wisconsin law flatly
    prohibits it from doing so. See WIS . STAT . § 11.38(1)(a)1 (ban-
    ning corporations from making contributions and disburse-
    ments for political purposes).
    To avoid violating the statutory ban on election-related
    speech by corporations, Wisconsin Right to Life formed an
    affiliated PAC that engages in express advocacy in elections for
    6                              Nos. 12-2915, 12-3046 & 12-3158
    state offices. Wisconsin law prohibits the corporation from
    contributing to its PAC. See id. § 11.38(1)(a)2.
    Neither the organization nor its state PAC contributes to
    candidates or other political committees, nor are they con-
    nected with candidates, their campaign committees, or political
    parties. That is to say, they operate independently of candi-
    dates and their campaign committees. We refer to the plaintiffs
    collectively as “Wisconsin Right to Life” unless the context
    requires us to distinguish between the organization and its
    PAC.
    The Government Accountability Board was created in 2007
    to replace the State Elections Board as the agency responsible
    for administering Wisconsin’s campaign-finance and election
    laws. See 2007 Wis. Act 1 § 1. Its members are former state
    judges appointed by the governor from a nonpartisan slate
    nominated by a committee of sitting appellate judges. WIS.
    STAT. § 15.60. The Government Accountability Board is not
    itself the named defendant: The individual board members are
    sued in their official capacities, which amounts to the same
    thing. We refer to them collectively as “the GAB” or “the
    Board.”
    The GAB has joint enforcement authority with elected
    district attorneys to investigate violations of the state election
    laws and to prosecute civil violations; district attorneys in each
    county have exclusive authority to prosecute criminal viola-
    tions. Id. § 5.05(2m). John Chisholm, the Milwaukee County
    District Attorney, is also named as a defendant because
    Wisconsin Right to Life has its headquarters in Milwaukee
    County. Because this is a preenforcement suit, however, our
    Nos. 12-2915, 12-3046 & 12-3158                                  7
    focus is on the challenged statutes, rules, and other regulatory
    activity of the GAB, not on any specific action taken by the
    district attorney. So we need not mention Chisholm further,
    though he is, of course, bound by the injunction.
    *    *   *
    Wisconsin Right to Life brought this suit as a comprehen-
    sive challenge to Wisconsin’s campaign-finance law in the
    wake of Citizens United. The case is sprawling and the briefing
    unwieldy, but we have managed to isolate the core constitu-
    tional claims. To understand them requires a grasp of the
    intricacies of Wisconsin’s campaign-finance system and some
    familiarity with its statutory, regulatory, and litigation history.
    The chronicle roughly corresponds to important developments
    in the Supreme Court’s campaign-finance caselaw, so we’ll
    include a discussion of the relevant cases along the way and
    come back to them later in the analysis.
    Bear with us. The sweep of this case is very broad. To
    decide it requires a legal and political history of minor epic
    proportions and a good deal of regulatory detail. We will
    radically simplify, but significant length cannot be avoided.
    B. Wisconsin’s Campaign-Finance System
    The statutory requirements of Wisconsin’s campaign-
    finance system are found in Chapter 11 of the Wisconsin
    Statutes, adopted in 1973 following the enactment of the
    Federal Election Campaign Act of 1971 (“FECA”), 
    2 U.S.C. §§ 431
     et seq. Like its federal counterpart, Chapter 11 estab-
    lishes an elaborate regulatory regime for campaign finance in
    8                               Nos. 12-2915, 12-3046 & 12-3158
    state elections, imposing organizational, registration,
    recordkeeping, reporting, attribution, and disclaimer duties on
    political speakers; the law also sets limits on contributions and
    expenditures for election-related activities and communica-
    tions. The statutory scheme broadly applies to candidates, their
    campaign committees, political parties, independent groups,
    and individuals alike.
    “To a lay reader, both statutes [FECA and Chapter 11]
    require almost any group that wants to say almost anything
    about a candidate or election to register as a political commit-
    tee.” Wis. Right to Life, Inc. v. Paradise, 
    138 F.3d 1183
    , 1184 (7th
    Cir. 1998); see also WIS. STAT . § 11.12(1) (flatly prohibiting
    contributions and spending for election-related speech except
    to, through, or by an individual or committee that has regis-
    tered with and is regulated by the state elections agency). But
    the Supreme Court’s decision in Buckley v. Valeo, 
    424 U.S. 1
    (1976), limits what campaign-finance regulators may do. In
    Buckley, “[the] Court construed (some would say rewrote) the
    federal statute to avoid some of the many constitutional
    problems that arise when regulating political speech, the core
    of the [F]irst [A]mendment’s domain.” Paradise, 
    138 F.3d at 1184
    . “[M]any elements of the Buckley approach are required
    by the [F]irst [A]mendment, which means that they apply to
    the states.” Id.
    1. Buckley v. Valeo
    We take our first detour into the caselaw to highlight the
    doctrine established in Buckley, which addressed a
    Nos. 12-2915, 12-3046 & 12-3158                                     9
    comprehensive challenge to the 1971 federal law and remains
    the Supreme Court’s baseline campaign-finance decision. We
    start with the broad foundational principles. Because free-
    flowing political debate is “integral to” our system of govern-
    ment, “‘there is practically universal agreement that a major
    purpose of th[e] [First] Amendment was to protect the free
    discussion of governmental affairs, … of course includ[ing]
    discussions of candidates.’” Buckley, 
    424 U.S. at 14
     (quoting
    Mills v. Alabama, 
    384 U.S. 214
    , 218 (1966)).1 This agreement
    “reflects our ‘profound national commitment to the principle
    that debate on public issues should be uninhibited, robust, and
    wide-open.’” 
    Id.
     (quoting N.Y. Times Co. v. Sullivan, 
    376 U.S. 254
    , 270 (1964)). The right to speak freely about political issues,
    public policy, and candidates for public office has both
    individual and associational aspects and “‘has its fullest and
    most urgent application precisely to the conduct of campaigns
    for political office.’” Id. at 15 (quoting Monitor Patriot Co. v. Roy,
    
    401 U.S. 265
    , 272 (1971)).
    To implement this vital constitutional protection, Buckley
    narrowed the reach of FECA and announced some limiting
    principles applicable to all campaign-finance laws. First, the
    government’s authority to regulate in this area extends only to
    money raised and spent for speech that is clearly election
    related; ordinary political speech about issues, policy, and
    public officials must remain unencumbered. See 
    id.
     at 42–44; see
    also 
    id.
     at 78–80.
    1
    The First Amendment provides that “Congress shall make no law …
    abridging the freedom of speech.” U.S. C O N ST . amend. I.
    10                              Nos. 12-2915, 12-3046 & 12-3158
    Second, because political speech is at the core of the First
    Amendment right, overbreadth and vagueness concerns loom
    large in this area, especially when the regulatory scheme
    reaches beyond candidates, their campaign committees, and
    political parties. To protect against an unconstitutional chill on
    issue advocacy by independent speakers, Buckley held that
    campaign-finance regulation must be precise, clear, and may
    only extend to speech that is “unambiguously related to the
    campaign of a particular federal candidate.” Id. at 80. To put
    the point differently, “‘[b]ecause First Amendment freedoms
    need breathing space to survive, government may regulate in
    [this] area only with narrow specificity.’” Id. at 41 n.48 (quoting
    NAACP v. Button, 
    371 U.S. 415
    , 433 (1963)).
    The 1971 law was both too uncertain and too broad to
    satisfy the constitutional requirements of clarity and precision;
    Buckley held that the “constitutional deficiencies [of vagueness
    and overbreadth] … can be avoided only by reading [the
    federal statute] as limited to communications that include
    explicit words of advocacy of election or defeat of a candidate.”
    Id. at 43 (emphasis added). In other words, the First Amend-
    ment forbids the government from regulating political expres-
    sion that does not “in express terms advocate the election or
    defeat of a clearly identified candidate.” Id. at 44.
    Applying this limiting principle to FECA’s disclosure
    requirements for independent political expenditures, the Court
    gave the federal statute a narrowing construction, holding that
    the disclosure duties could be triggered only when “funds [are]
    used for communications that expressly advocate the election
    or defeat of a clearly identified candidate.” Id. at 80. In a
    Nos. 12-2915, 12-3046 & 12-3158                                  11
    famous footnote, the Court listed some examples of express
    advocacy: “vote for,” “elect,” “support,” “cast your ballot for,”
    “Smith for Congress,” “vote against,” “defeat,” and “reject.” Id.
    at 44 n.52. These are the Buckley “magic words.”
    The Court also narrowed the scope of “political committee”
    status to reach only groups that engage in election advocacy as
    their major purpose. Id. at 79–80. This, too, was an application
    of the constitutional-avoidance doctrine to address vagueness
    and overbreadth concerns. Political-committee status carries a
    complex, comprehensive, and intrusive set of restrictions and
    regulatory burdens. See 
    2 U.S.C. §§ 433
    , 434(a)–(b),
    441a(a)(1)(C), 441b(a). Buckley held that “[t]o fulfill the pur-
    poses of the Act[,] [the definition of political committee] need
    only encompass organizations that are under the control of a
    candidate or the major purpose of which is the nomination or
    election of a candidate.” 
    424 U.S. at 79
    . Expenditures by
    political committees “so construed” clearly “fall within the core
    area sought to be addressed by Congress. They are, by defini-
    tion, campaign related.” 
    Id.
    Finally, the Court drew a distinction between restrictions
    on expenditures for election-related speech and restrictions on
    contributions to candidates. Buckley held that limits on contribu-
    tions are reviewed under an intermediate standard of scrutiny
    and may be permissible based on the public interest in prevent-
    ing quid pro quo corruption, but limits on expenditures get
    strict scrutiny and usually flunk. See 
    id.
     at 25–27, 55–56; see also
    Barland I, 664 F.3d at 152–53. The distinction drawn in Buckley
    between expenditures and contributions may be eroding—and
    with it the different standards of review—but for now these
    12                             Nos. 12-2915, 12-3046 & 12-3158
    categories remain. See McCutcheon, 
    134 S. Ct. at 1445
     (opinion
    of Roberts, C.J.) (“[W]e see no need in this case to revisit
    Buckley’s distinction between contributions and expenditures
    and the corollary distinction in the applicable standards of
    review.”); see also 
    id.
     at 1462–65 (Thomas, J., concurring in
    judgment) (calling for strict scrutiny of contribution limits).
    *   *   *
    As originally enacted, Chapter 11 of the Wisconsin Statutes
    contained many of the same constitutional infirmities as the
    federal statute. Soon after the Buckley decision was released,
    the Attorney General of Wisconsin issued an opinion to the
    State Elections Board—the predecessor to the GAB—advising
    it that some parts of Chapter 11 were unconstitutional and
    others must be narrowly construed. See 65 Op. Att’y Gen. Wis.
    145 (1976); see also Paradise, 
    138 F.3d at 1185
    . Chapter 11 was
    thereafter amended to incorporate Buckley’s express-advocacy
    limiting principle. See Elections Bd. v. Wis. Mfrs. & Commerce,
    
    597 N.W.2d 721
    , 727–28 (Wis. 1999).
    2. Chapter 11
    The various prescriptions and proscriptions in Chapter 11
    apply to candidates, individuals, and political committees,
    broadly defined. A “committee” or “political committee” (the
    terms are used interchangeably) is “any person other than an
    individual and any combination of 2 or more persons, perma-
    nent or temporary, which makes or accepts contributions or makes
    disbursements, whether or not engaged in activities which are
    Nos. 12-2915, 12-3046 & 12-3158                                         13
    exclusively political.” WIS. STAT . § 11.01(4) (emphasis added).2
    Like its federal counterpart, Chapter 11 is structured so that
    political-committee status is determined indirectly, by the
    making or acceptance of “contributions” or the making of
    “disbursements” (called “expenditures” in the federal law). See
    id.; see also 
    2 U.S.C. § 431
    (4) (defining “political committee”). In
    state law, as in FECA, this status triggers complicated and
    burdensome regulatory restrictions and requirements, so
    defining “committee” in this way brings Buckley’s vagueness
    and overbreadth concerns into play.
    Committees under Chapter 11 can be general or specific,
    and connected to or independent of candidates, parties, or
    partisan legislative caucuses. Specific varieties mentioned in
    the statute include personal campaign committees, legislative
    campaign committees, support committees, political party
    committees, and “special interest” committees. See WIS. STAT .
    § 11.05(3). A personal campaign committee is just what it
    sounds like: a political committee operated by a candidate or
    with the candidate’s authorization. See id. § 11.01(15). Legisla-
    tive campaign committees are party committees “organized in
    either house of the legislature to support candidates of a
    political party for legislative office.” Id. § 11.01(12s). Other
    committee types are left undefined.3
    2
    The general statutory definition of “person” includes “all partnerships,
    associations and bodies politic or corporate.” W IS . S TAT . § 990.01(26).
    3
    As in federal campaign-finance jargon, state political committees are
    sometimes colloquially referred to as “PACs.”
    14                              Nos. 12-2915, 12-3046 & 12-3158
    Chapter 11 provides that “every committee other than a
    personal campaign committee which makes or accepts contri-
    butions, incurs obligations, or makes disbursements in a
    calendar year in an aggregate amount in excess of $25” must
    register with the state elections agency. Id. § 11.05(1) (establish-
    ing the general registration requirement). Candidates and their
    personal campaign committees have an absolute duty to
    register; there is no expenditure or disbursement threshold. See
    id. § 11.05(2g). Individuals also must register if they “accept[]
    contributions, incur[] obligations, or make[] disbursements in
    a calendar year in an aggregate amount in excess of $25 to
    support or oppose the election or nomination of a candidate.”
    Id. § 11.05(2).
    The dollar threshold for registration was recently raised
    and is now $300—still a very modest amount. See 2013 Wis. Act
    153 §§ 5, 6, 9 (effective Mar. 29, 2014). The remaining criteria
    for registration are unaffected by the recent legislation.
    Registration carries certain organizational prerequisites.
    Committees must appoint a treasurer. (Individual registrants
    are considered their own treasurers.) WIS. STAT . § 11.10(3). The
    treasurer is personally liable for violations of the reporting
    duties and other requirements of the regulatory system. Id.
    § 11.20(13). Committees (individual registrants too) must
    maintain a separate depository account, id. § 11.14(1), keep
    detailed records of all contributions and disbursements
    exceeding $10, id. § 11.12(3), and maintain those records for a
    minimum of three years, id. No financial activity may occur
    without a registered treasurer in place, and all financial activity
    Nos. 12-2915, 12-3046 & 12-3158                                                    15
    requires authorization of the treasurer or his designated agent.
    Id. § 11.10(3).
    Registration entails filing a document with the state
    elections agency containing the committee’s name and address;
    the name and address of the treasurer and any other principal
    officers; the account number and location of the depository
    account; and a statement identifying the purpose of the
    committee. See id. § 11.05(3). Changes to this information must
    be reported within ten days. Id. § 11.05(5). Other than candi-
    dates and personal campaign committees, every registrant
    must pay an annual fee of $100, but the fee can be waived if in
    a calendar year the committee does not make disbursements
    exceeding $2,500. Id. § 11.055(1), (3).
    All registrants—candidates, their committees, party
    committees, independent committees, and individuals—must
    file frequent, detailed reports disclosing all financial activity.
    See id. § 11.06. The extent of the reporting burden is important
    here; we will come back to this point in a moment.
    A committee making “independent disbursements” must
    file an oath with the registration statement affirming that
    disbursements are not coordinated with any candidate or
    candidate’s agent. Id. § 11.06(7)(a).4 The oath must be refiled
    4
    The full oath provision is as follows:
    O ATH FO R IN D EPEN D EN T D ISBU RSEM EN TS . (a) Every commit-
    tee, other than a personal campaign committee, which and
    every individual, other than a candidate who desires to
    make disbursements during any calendar year, which are
    (continued...)
    16                                      Nos. 12-2915, 12-3046 & 12-3158
    every calendar year and amended “whenever there is a change
    in the candidate or candidates to whom it applies.” Id.
    § 11.06(7)(b).
    Registrants have a continuing duty to open their books to
    public inspection: All financial activity must be disclosed to the
    4
    (...continued)
    to be used to advocate the election or defeat of any clearly
    identified candidate or candidates in any election shall
    before making any disbursement [in excess of $25] … , file
    with the registration statement under s. 11.05 a statement
    under oath affirming that the committee or individual
    does not act in cooperation or consultation with any
    candidate or agent or authorized committee of a candidate
    who is supported, that the committee or individual does
    not act in concert with, or at the request or suggestion of,
    any candidate or any agent or authorized committee of a
    candidate who is supported, that the committee or individ-
    ual does not act in cooperation or consultation with any
    candidate or agent or authorized committee of a candidate
    who benefits from a disbursement made in opposition to
    a candidate, and that the committee or individual does not
    act in concert with, or at the request or suggestion of, any
    candidate or agent or authorized committee of a candidate
    who benefits from a disbursement made in opposition to
    a candidate. A committee which or individual who acts
    independently of one or more candidates or agents or
    authorized committees of candidates and also in coopera-
    tion or upon consultation with, in concert with, or at the
    request or suggestion of one or more candidates or agents
    or authorized committees of candidates shall indicate in
    the oath the names of the candidates or candidates to
    which it applies.
    W IS . S TAT . § 11.06(7)(a).
    Nos. 12-2915, 12-3046 & 12-3158                                17
    government in regular periodic filings. Chapter 11 requires
    registrants to file detailed reports with the state elections
    agency at specified intervals throughout the year describing all
    financial activity since the last report, including “all contribu-
    tions received, contributions or disbursements made, and
    obligations incurred.” Id. § 11.06(1). For contributions received
    in excess of $20, the report must include the date of the
    contribution, the name and address of the contributor, and “the
    cumulative total contributions made by that contributor for the
    calendar year.” Id. § 11.06(1)(a). For contributions received in
    excess of $100, the registrant must obtain and report the name
    and address of the donor’s place of employment. Id.
    § 11.06(1)(b). All other income in excess of $20—including
    transfers of funds, interest, returns on investments, rebates,
    and refunds received—must be listed and described. Id.
    § 11.06(1)(c)–(d).
    Registrants must report all disbursements. For every
    disbursement in excess of $20, the registrant must include the
    name and address of the recipient, the date of the disburse-
    ment, and a statement of its purpose. Id. § 11.06(1)(g). Individu-
    als and committees “not primarily organized for political
    purposes” need only report disbursements made for the
    purpose of “expressly advocat[ing] the election or defeat of a
    clearly identified candidate.” Id. § 11.06(2). In other words,
    committees in this category need not report general operating
    expenses; for all other committees, “administrative and
    overhead expenses” must be reported as disbursements. See id.
    § 11.01(16). All disbursements that count as contributions to
    candidates or other committees must be reported. See id.
    § 11.06(2).
    18                              Nos. 12-2915, 12-3046 & 12-3158
    Finally, each financial report must itemize the following:
    (1) total contributions made, contributions received, and
    disbursements made during the reporting period and cumula-
    tively year-to-date (including reporting-period and cumulative
    year-to-date totals for individual donors and recipients); (2) the
    balance of obligations incurred as of the end of the reporting
    period; and (3) the registrant’s cash on hand at the beginning
    and end of the reporting period. Id. § 11.06(1)(i), (k), (L) & (m).
    Committees and individuals making independent disburse-
    ments (expenditures made independently of candidates and
    their campaign committees) also must include “a separate
    schedule showing for each disbursement which is made
    independently of a candidate … the name of the candidate or
    candidates on whose behalf or in opposition to whom the
    disbursement is made, indicating whether the purpose is
    support or opposition.” Id. § 11.06(1)(j).
    Financial reports are due in January and July of every year.
    Registrants also must file “preprimary” and “preelection”
    reports on specified dates before the spring primary and spring
    general election and before the fall primary and fall general
    election, bringing the total to as many as six reports a year
    depending on the election calendar. Id. § 11.20. When a
    committee disbands, it must file a termination report. Id.
    § 11.19(1). Registrants may file a suspension report if there will
    be no disbursements, contributions, or obligations in the
    aggregate of more than $1,000 in a calendar year, but the
    suspension is effective only for the calendar year in which it is
    approved by the elections agency. Id. § 11.19(2).
    Nos. 12-2915, 12-3046 & 12-3158                                              19
    Other restrictions and requirements apply, but we’ll pause
    here to catch our breath and summarize. Under Chapter 11 any
    group that makes or receives a “contribution,” incurs an
    “obligation,” or makes a “disbursement” in excess of $300 in a
    calendar year is treated as a political committee. (Individuals
    are covered too, but we’re mostly concerned with Chapter 11’s
    application to organizational associations.) Committee status
    triggers substantial and continuous organizational, registra-
    tion, and recordkeeping requirements, and compliance is
    required before any money is spent for election-related speech;
    the periodic reporting duties kick in immediately thereafter.
    So the whole regulatory system turns on what counts as a
    “contribution,” “obligation,” or “disbursement.” Chapter 11
    defines all three terms very broadly to include anything of
    value given or spent “for political purposes.”5 That all-
    important phrase is defined as follows:
    5
    M ore specifically, “contribution” means “[a] gift, subscription, loan,
    advance, or deposit of money or anything of value [except a loan from a
    commercial lending institution] … made for political purposes.” W IS . S TAT .
    § 11.01(6)(a) (emphasis added). An “incurred obligation” means “every
    express obligation … including every loan, guarantee of a loan or other
    obligation or payment for any goods, or for any services … incurred by a
    candidate, committee[, or] individual … for political purposes.” Id. § 11.01(11)
    (emphasis added). A “disbursement” means a “purchase, payment,
    distribution, loan, advance, deposit, or gift of money or anything of value
    [except a loan from a commercial lending institution] … , [or a ‘contract,
    promise, or agreement’ to do any of these things] made for political purposes.”
    Id. § 11.01(7)(a) (emphasis added).
    20                               Nos. 12-2915, 12-3046 & 12-3158
    (16) An act is for “political purposes” when it
    is done for the purpose of influencing the election or
    nomination for election of any individual to state
    or local office, for the purpose of influencing the
    recall from or retention in office of an individual
    holding a state or local office, for the purpose of
    payment of expenses incurred as a result of a
    recount at an election, or for the purpose of influ-
    encing a particular vote at a referendum. …
    (a) Acts which are for “political purposes” include
    but are not limited to:
    1. The making of a communication which ex-
    pressly advocates the election, defeat, recall or reten-
    tion of a clearly identified candidate or a particular
    vote at a referendum.
    Id. § 11.01(16) (emphases added).
    The “express advocacy” language we have italicized above
    was added to comply with the requirements laid down in
    Buckley. See Wis. Mfrs. & Commerce, 597 N.W.2d at 727–28. The
    effect of this limiting language was to place issue advo-
    cacy—political ads and other communications that do not
    expressly advocate the election or defeat of a clearly identified
    candidate—beyond the reach of the regulatory scheme. Id. at
    729–31; see also WIS. ADMIN . CODE EL BD § 1.28 (1977); 65 Op.
    Att’y Gen. at 152–54.
    A few of Chapter 11’s other requirements and restrictions
    are directly or indirectly implicated here. Anonymous dis-
    bursements are prohibited. Any advertisement or other
    Nos. 12-2915, 12-3046 & 12-3158                              21
    communication by a political committee must contain an
    attribution specifically including the words “Paid for by”
    followed by the name of the committee and its treasurer. WIS.
    STAT. § 11.30(2)(b). Advertisements and other communications
    by independent committees must carry an additional dis-
    claimer: “Not authorized by any candidate or candidate’s
    agent or committee.” Id. § 11.30(2)(d). A related administrative
    rule requires that any “political message” by an individual or
    group acting independently of a candidate contain a much
    wordier disclaimer:
    The committee (individual) is the sole source of
    this communication and the committee (individ-
    ual) did not act in cooperation or consultation
    with, and in concert with, or at the request or
    suggestion of any candidate or any agent or
    authorized committee of a candidate who is
    supported or opposed by this communication.
    WIS. ADMIN . CODE GAB § 1.42(5).
    Contribution limits apply. Earlier in this case we addressed
    one of them—section 11.26(4), the $10,000 aggregate annual
    cap on contributions to candidates and committees—and
    found it unconstitutional under Citizens United as applied to
    contributions to independent groups. Barland I, 664 F.3d at 155.
    Separately, subsections 11.26(1) and (2) impose specific dollar
    limits on contributions to candidates, their personal campaign
    committees, and any independent committee “acting solely in
    support of such a candidate or solely in opposition to the
    candidate’s opponent.”
    22                              Nos. 12-2915, 12-3046 & 12-3158
    Finally, like the federal statute at issue in Citizens United,
    Chapter 11 bans all political speech by corporations: No
    corporation may “make any contribution or disbursement,
    directly or indirectly, either independently or through any
    political party, committee, group, candidate or individual.”
    WIS. STAT . § 11.38(1)(a)1. A corporation may, however, create
    a separate segregated fund for election-related speech, which
    has the status of a political committee and must register and
    report as such. Id. § 11.38(1)(a)2. The corporation may “solicit
    contributions from individuals to the fund … for the purpose
    of supporting or opposing any candidate for state or local
    office,” but the corporation itself may not contribute to the
    fund. Id. Until recently, Chapter 11 also provided that no
    corporation may spend “more than a combined total of $500
    annually for solicitation of contributions” to its segregated
    fund (i.e., to its affiliated PAC). Id. § 11.38(1)(a)3. The spending
    limit on fundraising by corporations for affiliated PACs was
    recently raised to $20,000 or 20% of the amount the committee
    raised the previous year. See 2013 Wis. Act 153 § 21m.
    C. Chapter 11 in the Courts
    Although Chapter 11 has been on the books for more than
    40 years, the Wisconsin Supreme Court has addressed it only
    twice. In Gard v. State Elections Board, 
    456 N.W.2d 809
    , 826–29
    (Wis. 1990), the court upheld the limits on contributions to
    candidates, relying on the distinction drawn in Buckley between
    campaign contributions and expenditures. More relevant is
    Elections Board v. Wisconsin Manufacturers & Commerce, a major
    Nos. 12-2915, 12-3046 & 12-3158                                23
    test of the scope of the state’s regulatory authority under
    Buckley.
    1. Elections Board v. Wisconsin Manufacturers &
    Commerce
    In the fall of 1996, an affiliate of Wisconsin Manufacturers &
    Commerce, Inc. (“WMC”), the state’s largest business group,
    sponsored radio and television ads naming several state
    legislators who were on the November ballot. The ads were the
    kind that have become ubiquitous in each election cycle ever
    since Buckley drew the regulatory line at express advocacy. The
    narrator described the legislators’ voting records on particular
    issues—specifically, on the issues of taxes and crime—and
    urged listeners to call the lawmakers and voice their disap-
    proval. Wis. Mfrs. & Commerce, 597 N.W.2d at 724–25.
    The targeted legislators waged a two-front legal battle to
    force the ads off the air. First, they filed administrative com-
    plaints with the State Elections Board; second, they sued WMC
    and its affiliate seeking court orders enjoining the ads. Id. at
    725; see also WIS. STAT . § 11.66 (authorizing private suits by
    electors to compel compliance with Chapter 11). The litigation
    strategy was successful. Trial judges around the state ordered
    the WMC affiliate to remove the ads from the air. Wis. Mfrs. &
    Commerce, 597 N.W.2d at 725.
    When the election was over, the Elections Board took up
    the administrative complaints, classified the ads as express
    advocacy under Chapter 11, and ordered the affiliate to
    register as a political committee and file retrospective and
    24                              Nos. 12-2915, 12-3046 & 12-3158
    prospective financial reports. Id. Predictably, the organization
    refused to comply, so the Board filed an enforcement action
    seeking per diem monetary penalties and injunctive relief. Id.
    at 725–26. The trial court dismissed the case, holding that the
    Board’s approach to the express-advocacy classification was
    unconstitutionally ad hoc and vague, amounted to retroactive
    rulemaking, and was not adequately tailored to satisfy First
    Amendment scrutiny. Id. at 726.
    The state supreme court affirmed, but on the narrowest
    ground. The court held that the Board had impermissibly
    engaged in retroactive rulemaking by “creating and attempting
    to apply [a] new, context-oriented interpretation of the
    statutory term express advocacy” while adjudicating an
    administrative complaint. Id. at 735. The court agreed with the
    trial judge that “it would be profoundly unfair to apply a
    previously unarticulated test, retroactively, to these defen-
    dants.” Id.
    Having decided the case on this procedural ground, the
    court specifically declined to “craft a new standard of express
    advocacy for the state of Wisconsin,” leaving that task to the
    legislature or the Board. Id. at 736. But the court offered some
    guidance regarding the permissible scope of any standard the
    legislature or agency might write. First, “Buckley stands for the
    proposition that it is unconstitutional to place reporting or
    disclosure requirements on communications which do not
    ‘expressly advocate the election or defeat of a clearly identified
    candidate.’” Id. at 731 (quoting Buckley, 
    424 U.S. at 80
    ). Next, to
    qualify as “express advocacy” within the meaning of
    section 11.01(16), a communication “must contain explicit
    Nos. 12-2915, 12-3046 & 12-3158                                25
    language advocating the election or defeat of a candidate who
    is clearly identified.” 
    Id.
     Finally, the court allowed that any
    statutory or regulatory definition of express advocacy “may
    encompass more than the specific magic words in Buckley
    footnote 52,” but reminded legislators and regulators that the
    definition must be “limited to communications that include
    explicit words of advocacy of election or defeat of a candidate.”
    Id. at 737 (internal quotation marks omitted).
    2. Campaign Finance Reform Is Tried and Fails in
    Wisconsin
    Wisconsin Manufacturers & Commerce was decided in July
    1999. The Elections Board thereafter amended its existing
    administrative rule regarding the scope of regulated campaign
    activity to conform to the state supreme court’s guidance on
    the meaning of express advocacy. See EL BD § 1.28 (2001). At the
    same time, however, state campaign-finance reformers were
    hard at work trying to move a proposal through the state
    legislature expanding the regulatory scheme to cover issue ads
    like those targeted in Wisconsin Manufacurers & Commerce. In
    due course they succeeded, though as we’ll see, their victory
    was short-lived.
    In 2001 the legislature adopted major amendments to
    Chapter 11 broadening the definition of “political purposes” to
    cover issue ads and other communications naming a candidate
    in the lead-up to an election and otherwise expanding the
    scope of the state’s regulation of political speech. 2001 Wis. Act
    109; see Wis. Realtors Ass’n v. Ponto (“Wis. Realtors I”),
    26                             Nos. 12-2915, 12-3046 & 12-3158
    
    229 F. Supp. 2d 889
    , 890–91 (W.D. Wis. 2002). Under the new
    law, any communication made within 60 days of an election
    that “‘includes a reference to … a clearly identified candidate’”
    qualified as a communication made for political purposes, thus
    triggering political-committee status and the full range of
    proscriptions and prescriptions in Chapter 11. Wis. Realtors
    Ass’n v. Ponto (“Wis. Realtors II”), 
    233 F. Supp. 2d 1078
    , 1083–84
    (W.D. Wis. 2002) (quoting 2001 Wis. Act 109 § 1ty).
    This expansion of the regulatory system was not designed
    to stick. The legislature included a nonseverability clause and
    a fairly obvious poison pill. Section 1uck (yes, you read that
    correctly) prohibited independent groups from sponsoring any
    communications that referred to a candidate within 30 days of
    an election without first filing a report with the Elections Board
    providing “‘the name of each candidate who will be supported
    or whose opponent will be opposed and the total disburse-
    ments to be made.’” Id. at 1090 (quoting 2001 Wis. Act 109
    § 1uck ) (emphasis omitted). Failure to file the minimum 31-day
    notice meant a total speech blackout: no political communica-
    tions allowed in the final month of the campaign. Id.
    Before the ink was dry on the governor’s signature, the new
    law was challenged in state and federal court. See Wis.
    Realtors I, 
    229 F. Supp. 2d at 891
    . The constitutional cloud over
    the legislature’s handiwork was so conspicuous that lawmak-
    ers included a nonstatutory provision directing the Attorney
    General to “promptly commence” an original action in the
    state supreme court asking the justices to decide whether the
    law was unconstitutional. 
    Id.
     As it turned out, the federal court
    reached judgment first, striking down the advance-notice
    Nos. 12-2915, 12-3046 & 12-3158                                          27
    provision as an unconstitutional form of prior restraint on
    speech. Wis. Realtors II, 
    233 F. Supp. 2d at
    1090–93. By opera-
    tion of the nonseverability clause, the new law was invalid in
    its entirety. 
    Id. at 1093
    ; see also Wis. Right to Life, Inc. v. Schober,
    
    366 F.3d 485
    , 487–88 (7th Cir. 2004) (describing this history).
    *    *    *
    Since the ill-fated 2001 law, legislative support for more
    regulation of political speech has evaporated. New efforts to
    enlarge the scope of Chapter 11 have consistently failed to get
    off the ground.6 Instead, the momentum runs in the opposite
    direction. The most recent statutory amendments are modestly
    deregulatory: The legislature raised the monetary threshold for
    PAC status (at $300, it’s still quite low), loosened restrictions on
    contributions by lobbyists, and created an exemption for
    certain uncompensated political activity on the Internet. See
    2013 Wis. Act 153.
    D. Important Federal Developments
    As Wisconsin’s campaign-finance reform movement was
    collapsing, Congress enacted the Bipartisan Campaign Reform
    Act of 2002—“BCRA” for short, but better known as the
    “McCain-Feingold” law for its principal Senate sponsors. Pub.
    L. No. 107-155, 
    116 Stat. 81
    . (codified at 2 U.S.C. §§ 438a, 441a–
    6
    A nonexhaustive list of failed campaign-finance reform bills includes
    2005 Assembly Bill 392; 2005 Senate Bill 538; 2007 Senate Bill 1, Dec. Spec.
    Sess.; 2007 Senate Bill 12; 2007 Senate Bill 77; 2007 Senate Bill 182;
    2007 Assembly Bill 272; 2007 Assembly Bill 355; 2007 Assembly Bill 704;
    2009 Senate Bill 221; 2009 Assembly Bill 388; and 2009 Assembly Bill 812.
    28                            Nos. 12-2915, 12-3046 & 12-3158
    441i, 441k). McCain-Feingold brought a subset of issue advo-
    cacy into the federal regulatory sphere, introducing a new
    category of regulated political speech: “electioneering
    communication[s],” defined as “any broadcast, cable, or
    satellite communication” that “refers to a clearly identified
    candidate for Federal office” and appears within 60 days of a
    federal general election or 30 days of a federal primary
    election. 
    2 U.S.C. § 434
    (f)(3)(A).
    Among other things, McCain-Feingold prohibited corpora-
    tions and labor unions from making contributions or expendi-
    tures for electioneering communications; express advocacy by
    corporations and unions was already banned. See 
    id.
     § 441b.
    The new law also established a limited disclosure requirement
    for expenditures for electioneering communications in excess
    of $10,000 in a calendar year. At that level of spending, the
    sponsoring group must file a statement with the Federal
    Election Commission disclosing its identity and place of
    business, some basic information about the expenditure (the
    amount and to whom it was paid), the election to which the
    expenditure pertains, and the identity of donors who contrib-
    uted $1,000 or more for the electioneering communications. Id.
    § 434(f)(1)–(2). In most cases the disclosure statement is due
    within 24 hours of a qualifying expenditure above the statutory
    threshold. Id. § 434(f)(1), (4).
    1. McConnell v. FEC
    BCRA largely survived its first constitutional test in
    McConnell v. FEC, 
    540 U.S. 93
     (2003). As relevant here, the
    Supreme Court rejected a facial challenge to the ban on
    Nos. 12-2915, 12-3046 & 12-3158                                          29
    corporate sponsorship of electioneering communications,
    explaining that the express-advocacy line drawn in Buckley was
    “an endpoint of statutory interpretation, not a first principle of
    constitutional law.” 
    Id. at 190
    . Still, the Court acknowledged
    that the limitation was “born of an effort to avoid [the] consti-
    tutional infirmities” of vagueness and overbreadth, 
    id. at 192
    ,
    so the ultimate holding in McConnell was narrow: The federal
    ban on corporate electioneering communications was facially
    valid, but only “to the extent that … issue ads during the 30-
    and 60-day periods … are the functional equivalent of express
    advocacy,” 
    id. at 206
     (emphasis added).
    This left the door open for as-applied challenges. But the
    Court did not explain what it meant by “functional equiva-
    lence.” Instead, it simply “assume[d] that the interests that
    justify the regulation of campaign speech might not apply to
    the regulation of genuine issue ads.” 
    Id.
     at 206 n.88. The
    concept of “functional equivalence” acquired some content a
    few years later when the ban on corporate electioneering
    communications returned to the Court, this time in the context
    of an as-applied challenge brought by our plaintiff here. See
    FEC v. Wis. Right To Life, Inc. (“Wis. Right to Life II”), 
    551 U.S. 449
    , 455–57 (2007).7
    7
    In an earlier decision in the same litigation— commonly referred to as
    “Wisconsin Right to Life I”— the Court clarified that McConnell did not
    foreclose as-applied challenges to the federal ban on corporate electioneer-
    ing communications. See Wis. Right to Life, Inc. v. FEC, 
    546 U.S. 410
    , 412
    (2006) (per curiam).
    30                              Nos. 12-2915, 12-3046 & 12-3158
    2. Wisconsin Right to Life II
    In the summer of 2004, Wisconsin Right to Life prepared
    television and radio ads criticizing the filibuster of federal
    judicial nominees and began to broadcast them in early
    August. 
    Id.
     at 458–59. The ads named Wisconsin’s senators and
    urged listeners to call and tell them to oppose the filibuster. 
    Id.
    But BCRA’s blackout period before the federal primary
    election commenced on August 15, so Wisconsin Right to Life
    sought declaratory and injunctive relief against the speech ban
    as applied to issue ads of this type. 
    Id. at 460
    .
    The Supreme Court held that Wisconsin Right to Life could
    not be prohibited from using its general treasury funds to
    sponsor these ads, but the decision was fractured. Of the five
    justices in the majority, three would have overruled McConnell
    to the extent that it had facially upheld the ban on corporate
    electioneering communications. See 
    id.
     at 483–504 (Scalia, J.,
    concurring in part and concurring in the judgment, joined by
    Kennedy and Thomas, J.J.). Chief Justice Roberts, joined by
    Justice Alito, took a narrower path, concluding that the ads
    were neither express advocacy nor its functional equivalent
    and thus could not be banned. 
    Id.
     at 476–82 (opinion of
    Roberts, C.J.)
    The Chief Justice explained that “[p]rior to BCRA, corpora-
    tions were free under federal law to use independent expendi-
    tures to engage in political speech so long as that speech did
    not expressly advocate the election or defeat of a clearly
    identified federal candidate.” 
    Id. at 457
    . But BCRA “ma[de] it
    a federal crime for any corporation to broadcast, shortly before
    an election, any communication that names a federal candidate
    Nos. 12-2915, 12-3046 & 12-3158                                31
    for elected office and is targeted to the electorate.” 
    Id.
     at
    455–56. The law had “survive[d] strict scrutiny [in McConnell]
    to the extent it regulates express advocacy or its functional
    equivalent,” 
    id. at 465
    , so if the antifilibuster ads were express
    advocacy or its equivalent, that holding controlled unless
    revisited and overruled, 
    id.
     If, on the other hand, the ads were
    not express advocacy or its equivalent—i.e., if they were
    “genuine issue ads”—then McConnell did not apply. 
    Id.
    “Express advocacy” had an established meaning under
    Buckley, but the concept of “functional equivalence” was new.
    It was not clear how to determine on a case-by-case basis
    whether a particular communication counted as the functional
    equivalent of express electoral advocacy. The Chief Justice
    provided a test: “[A]n ad is the functional equivalent of express
    advocacy only if the ad is susceptible of no reasonable interpre-
    tation other than as an appeal to vote for or against a specific
    candidate.” 
    Id.
     at 469–70. His lead opinion also provided a
    framework for applying the test: (1) [T]he inquiry “must be
    objective, focusing on the substance of the communication
    rather than amorphous considerations of intent and effect,” 
    id. at 469
    ; (2) “contextual factors … should seldom play a signifi-
    cant role in the inquiry,” 
    id.
     at 473–74; (3) because the govern-
    ment has the burden of justifying restrictions on political
    speech, the speaker gets the benefit of any doubt, 
    id.
     at 464–65;
    and (4) if an ad “may reasonably be interpreted as something
    other than as an appeal to vote for or against a specific candi-
    date, … [then it is] not the functional equivalent of express
    advocacy,” 
    id. at 476
    .
    32                             Nos. 12-2915, 12-3046 & 12-3158
    On this understanding of functional equivalence, the Chief
    Justice held that the antifilibuster ads
    are plainly not the functional equivalent of
    express advocacy. First, their content is consis-
    tent with that of a genuine issue ad: The ads
    focus on a legislative issue, take a position on the
    issue, exhort the public to adopt that position,
    and urge the public to contact public officials
    with respect to the matter. Second, their content
    lacks indicia of express advocacy: The ads do not
    mention an election, candidacy, political party,
    or challenger; and they do not take a position on
    a candidate’s character, qualifications, or fitness
    for office.
    
    Id. at 470
    . Because the ads were neither express advocacy nor
    its equivalent, McConnell did not apply and the government
    had to justify restricting the speech under strict scrutiny. It
    could not do so. The ban on corporate electioneering communi-
    cations was unconstitutional as applied to Wisconsin Right to
    Life’s speech. 
    Id. at 481
    .
    E. The Government Accountability Board Enters the Scene
    In January 2008—six months after the Supreme Court
    issued its decision in Wisconsin Right to Life—the Government
    Accountability Board opened its doors as the new regulatory
    agency responsible for administering Wisconsin election law,
    taking over for the dissolved Elections Board. At the time, the
    predecessor agency had been weighing new rulemaking to
    Nos. 12-2915, 12-3046 & 12-3158                                        33
    broaden the scope of the campaign-finance system to cover a
    subset of issue ads akin to the “electioneering communica-
    tions” now covered by federal law. This proved to be a heavy
    regulatory lift. Restricting political speech is inherently
    controversial, and many stakeholders reasonably questioned
    whether the agency had the statutory authority to add new
    categories of regulated speech not covered by Chapter 11.8 The
    effort stalled in the Elections Board. The new agency picked up
    where its predecessor left off.
    Recall that soon after the state supreme court decided
    Wisconsin Manufacturers & Commerce, the Elections Board
    amended its existing administrative rule governing the scope
    of regulated activity to conform to the limits identified in the
    court’s opinion. The amended rule defined “political commit-
    tee” as “every committee which is formed primarily to influ-
    ence elections or which is under the control of a candidate,”
    and also specified that
    (2) Individuals other than candidates and
    committees other than political committees are
    subject to the applicable disclosure-related and
    recordkeeping-related requirements of ch. 11,
    Stats., only when they:
    8
    See GAB, Open Session A genda M aterials (M ar. 26, 2008), http://gab.wi.
    gov/sites/default/files/event/74/03_26_2008_agenda_materials_pdf_96273.
    pdf. The administrative history of the rules at issue here may be found on
    the GAB’s website under “Board M eetings.”
    34                             Nos. 12-2915, 12-3046 & 12-3158
    (a) Make contributions for political purposes,
    or
    (b) Make contributions to any person at the
    request or with the authorization of a candidate
    or political committee, or
    (c) Make a communication containing terms
    such as the following or their functional equivalents
    with reference to a clearly identified candidate that
    expressly advocates the election or defeat of that
    candidate and that unambiguously relates to the
    campaign of that candidate:
    1. “Vote for;”
    2. “Elect;”
    3. “Support;”
    4. “Cast your ballot for;”
    5. “Smith for Assembly;”
    6. “Vote against;”
    7. “Defeat;”
    8. “Reject.”
    EL BD § 1.28(2) (2001) (emphases added).
    In short, the agency clarified that the requirements of
    Chapter 11 applied only to (1) candidates and their commit-
    tees; and (2) committees formed primarily to influence elec-
    tions (understood in the Buckley sense). Other individuals and
    groups would be “subject to the applicable disclosure-related
    and recordkeeping-related requirements” of Chapter 11 only
    to the extent that they made contributions for political pur-
    poses or spent money for communications containing express
    Nos. 12-2915, 12-3046 & 12-3158                                               35
    advocacy (again, understood in the Buckley sense) or its
    functional equivalent (understood in the Wisconsin Right to
    Life II sense), assuming the very low dollar threshold—then
    just $25—was crossed. The reference to the “applicable
    disclosure-related and recordkeeping-related requirements of
    Chapter 11” was not further explained.
    The new agency initially reaffirmed ElBd § 1.28 but thereaf-
    ter embarked on a project aimed at bringing a wide swath of
    issue advocacy within the regulatory scheme.9 The Board
    directed its staff to draft a new version of § 1.28 significantly
    expanding its scope by adding a new category of regulated
    communications much broader than the federal “electioneering
    communications” at issue in McConnell and Wisconsin Right to
    Life II.10 The new GAB § 1.28 is central to the claims in this case;
    we will reproduce it in a moment. For now, it’s enough to say
    9
    See GAB, Open Session M inutes (Aug. 27–28, 2008), http://gab.wi.gov/
    sites/default/files/event/08_27_28_08_openmeetingminutes_pdf_20925.pdf;
    Legality of GAB Proposal Expected To Be Challenged, W IS . L AW J. (Nov. 24,
    2008, 1:00 AM ), http://wislawjournal.com/2008/11/24/legality-of-gab-
    proposal-expected-to-be-challenged/; Todd Richmond, Board Asks if It Has
    Power on Issue Ads: Many Say It’s Legislature’s Purview, S T . P A U L P IO N EER
    P RESS , Aug. 29, 2008, available at 2008 W LNR 16398295; M ark Pitsch, Board
    Urged To Regulate Issue Ads Critic Says Rules Would Infringe on Free Speech,
    W IS . S TATE J. (Aug. 27, 2008, 12:00 AM ), http://host.m adison.com/ news/
    local/board-urged-to-regulate-issue-ads-critic-says-rules-would/article_
    c05184ba-414c-5d14-bb39-840b3389ef80.html.
    10
    See GAB, Open Session M inutes (Nov. 11, 2008), http://gab.wi.gov/sites/
    default/files/event/11_11_08_openmeetingminutes_pdf_43114.pdf; GAB,
    Open Session M inutes (Jan. 15, 2009), http://gab.wi.gov/sites/default/files/
    event/01_15_09_openmeetingminutes_pdf_15831.pdf.
    36                                 Nos. 12-2915, 12-3046 & 12-3158
    that under the new version of the rule, almost anything a
    person might publicly say about a candidate within 30 days of
    a primary and 60 days of a general election triggers the entire
    panoply of proscriptions and prescriptions in Chapter 11 once
    the minimal spending threshold is crossed (then a mere $25;
    now $300).
    The Board approved the new GAB § 1.28 in January 2009.11
    While it was in the final stages of the administrative process,
    however, the Supreme Court decided Citizens United, overrul-
    ing McConnell in part and invalidating the federal ban on
    corporate and union independent spending for express
    advocacy and electioneering communications. Citizens United,
    
    558 U.S. at
    365–66.
    F. Citizens United v. FEC
    Citizens United arrived at the Supreme Court in the same
    posture as Wisconsin Right to Life II—as an as-applied challenge
    to the federal ban on corporate-funded independent expendi-
    tures for express advocacy and electioneering communications.
    
    Id.
     at 321–22. Citizens United, a nonprofit corporation, pro-
    duced a film called Hillary: The Movie and wanted to make it
    available by video-on-demand during the 2008 presidential
    primaries in which then-Senator Hillary Clinton was a candi-
    date. 
    Id.
     at 319–20. To promote the movie, the group produced
    11
    See GAB, Open Session M inutes (Jan. 15, 2009), http://gab.wi.gov/sites/
    default/files/event/01_15_09_openmeetingminutes_pdf_15831.pdf. CR 09-13
    was submitted to the Legislative Council Rules Clearinghouse on
    February 5, 2009. 
    638 Wis. Admin. Reg. 13
     (Feb. 28, 2009).
    Nos. 12-2915, 12-3046 & 12-3158                               37
    several ads to air on broadcast and cable networks. Id. at 320.
    The federal ban on corporate political speech made it a crime
    to disseminate the ads and the movie if they qualified as
    express advocacy or its equivalent, so Citizens United sued for
    declaratory and injunctive relief, arguing that the corporate-
    speech ban and the disclosure and disclaimer requirements for
    electioneering communications were unconstitutional as
    applied to its speech. Id. at 321–22.
    A three-judge district-court panel applied McConnell and
    rejected the challenge. Citizens United v. FEC, 
    530 F. Supp. 2d 274
     (D.D.C. 2008). The Supreme Court heard the case, then
    surprised the political and legal worlds by ordering it rebriefed
    on the question of the continued viability of McConnell. Citizens
    United, 
    558 U.S. at 322
    . Following reargument, the Court issued
    its course-changing decision in January 2010.
    The Court began by holding that Hillary and the ads
    promoting it were the functional equivalent of express advo-
    cacy under Wisconsin Right to Life II and thus fell within
    BCRA’s ban on corporate electioneering communications. 
    Id.
    at 324–25. This brought the full implications of McConnell’s
    facial holding starkly into focus: If a movie sponsored by a
    corporation could be banned during an election cycle, then so
    could a book or a pamphlet. 
    Id. at 333
    . The Court observed that
    banning political expenditures by corporations is functionally
    a total “ban on corporate speech,” even though “a PAC created
    by a corporation can still speak.” 
    Id. at 337
    . “PACs are burden-
    some alternatives … [,] expensive to administer and subject to
    extensive regulations,” 
    id.,
     and they must “comply with these
    regulations just to speak,” 
    id. at 338
    . Because these regulatory
    38                              Nos. 12-2915, 12-3046 & 12-3158
    burdens are “onerous,” the PAC system is nearly “the equiva-
    lent of prior restraint.” 
    Id. at 335
    . And because the law was “an
    outright ban, backed by criminal sanctions,” 
    id. at 337
    , its
    chilling effect on core First Amendment speech rights was
    severe, making ad hoc, as-applied remedies seriously deficient,
    
    id.
     at 335–37. Accordingly, the Court reconsidered and partially
    overruled McConnell, facially invalidating the ban on corporate
    and union election-related spending. 
    Id.
     at 365–66 (also
    overruling Austin v. Michigan Chamber of Commerce, 
    494 U.S. 652
     (1990), on which McConnell had relied).
    Importantly here, Citizens United restored some earlier
    understandings about the constitutional limits on the govern-
    ment’s authority to regulate election-related speech. First, the
    Court reinvigorated the principle that “political speech does
    not lose First Amendment protection ‘simply because its source
    is a corporation,’” id. at 342 (quoting First Nat’l Bank of Bos. v.
    Bellotti, 
    435 U.S. 765
    , 784 (1978)), and held as a categorical
    matter that the government may not restrict political speech
    “based on a speaker’s corporate identity,” id. at 347. Second,
    the Court held that the only public interest strong enough to
    justify restricting election-related speech is the interest in
    preventing quid pro quo corruption or the appearance of
    corruption. Id. at 359–61. Third, the Court concluded that
    political spending by independent groups does not carry the
    risk of this kind of corruption because “[b]y definition, an
    independent expenditure is political speech presented to the
    electorate that is not coordinated with a candidate.” Id. at 360.
    Accordingly, the Court held as a matter of law that “inde-
    pendent expenditures, including those made by corporations,
    Nos. 12-2915, 12-3046 & 12-3158                                   39
    do not give rise to corruption or the appearance of corruption.”
    Id. at 357.
    Without an anticorruption rationale to support it, BCRA’s
    ban on corporate electioneering communications was facially
    unconstitutional: “No sufficient governmental interest justifies
    limits on the political speech of nonprofit or for-profit
    corporations.” Id. at 365.
    The Court took a different approach to the disclaimer and
    disclosure requirements, although this part of the opinion is
    quite brief. Following the doctrine established in Buckley, the
    Court applied an intermediate standard of review—called
    “exacting scrutiny,” but the label isn’t important—and re-
    quired a showing of “a ‘substantial relation’ between the
    disclosure requirement and a ‘sufficiently important’ govern-
    mental interest.” Citizens United, 
    558 U.S. at
    366–67 (quoting
    Buckley, 
    424 U.S. at 64, 66
    ). The public’s informational interest
    in knowing the sponsorship and funding sources of election-
    related ads had long been accepted as sufficiently important to
    justify disclosure and disclaimer rules. Id. at 367. So the only
    real question in Citizens United was the closeness of the fit
    between that interest and the specific requirements imposed on
    groups that sponsor electioneering communications. Id.
    The federal disclaimer provision requires only that the ad
    identify in a “clearly spoken manner” the name of the group
    responsible for its content, display the group’s name and
    address (or web address), and state that the ad is “not autho-
    rized by any candidate or candidate’s committee.” 2 U.S.C.
    § 441d(d)(2), (a)(3); see also Citizens United, 
    558 U.S. at 366
    . This
    modest requirement easily cleared the intermediate-scrutiny
    40                             Nos. 12-2915, 12-3046 & 12-3158
    hurdle. The Court held that the disclaimer was adequately
    tailored to serve the purpose of “provid[ing] the electorate
    with information” and also “avoid confusion by making clear
    that the ads are not funded by a candidate or political party.”
    Citizens United, 
    558 U.S. at 368
     (upholding the disclaimer rule
    as applied to the ads); see also 
    id. at 371
     (summarily upholding
    the disclaimer rule as applied to the movie).
    The Court’s evaluation of the disclosure provision entailed
    little additional discussion. BCRA requires that “any person
    who spends more than $10,000 on electioneering communica-
    tions within a calendar year” must file a disclosure statement
    with the FEC identifying “the person making the expenditure,
    the amount of the expenditure, the election to which the
    communication was directed, and the names of certain contri-
    butors [donors who contributed $1,000 or more to the
    expenditure].” 
    Id.
     at 366 (citing 
    2 U.S.C. § 434
    (f)(1)–(2)). This
    one-time, event-driven disclosure rule is far less burdensome
    than the comprehensive registration and reporting system
    imposed on political committees; the Court upheld it without
    much comment. 
    Id.
     at 368–69 (upholding the disclosure rule
    with respect to the ads); see also id. at 371 (summarily uphold-
    ing the disclosure rule with respect to the movie). The Court
    did, however, affirmatively reject the argument that the
    disclosure rule for electioneering communications should be
    limited to speech that is the functional equivalent of express
    advocacy. Id. at 369 (“[W]e reject Citizens United’s contention
    that the disclosure requirements must be limited to speech that
    is the functional equivalent of express advocacy.”). It’s not
    clear why the Court addressed this argument; it had earlier
    concluded that Hillary and the ads promoting it were the
    Nos. 12-2915, 12-3046 & 12-3158                                       41
    equivalent of express advocacy, so this argument no longer
    mattered. Id. at 324–25.
    Finally, the Court reaffirmed that the disclosure require-
    ment might be unconstitutional as applied to particular groups
    “if there were a reasonable probability that the group’s
    members would face threats, harassment, or reprisals if their
    names were disclosed.” Id. at 370 (citing McConnell, 
    540 U.S. at 198
    ). Citizens United had no such evidence, so there was no
    impediment to applying the disclosure rule to it. 
    Id.
    G. Wisconsin Regulators React
    Citizens United has obvious and significant implications for
    Chapter 11, so it comes as a bit of a surprise that the Wisconsin
    legislature has not amended the statute to account for the
    changes wrought by the decision. The GAB has not been
    similarly silent.
    In response to Citizens United, the Board immediately
    announced that it would not enforce section 11.38(1)(a)1, the
    statutory ban on corporate political expenditures.12 The agency
    then promulgated an emergency rule suspending the statutory
    ban and creating a new category of political speakers—
    “independent disbursement organizations”—that would
    thenceforward be subject to the organizational, registration,
    and reporting requirements of Chapter 11. The emergency rule,
    12
    See GAB, Open Session M inutes (M ar. 23–24, 2010), http://gab.wi.gov/
    sites/default/files/event/74/03_23_24_10_open_session_minutes_final_pdf_
    20361.pdf.
    42                                 Nos. 12-2915, 12-3046 & 12-3158
    GAB § 1.91, is completely new; it was approved on May 10,
    2010, and became effective ten days later.13 It remained in effect
    for 150 days and was eligible for several extensions while the
    agency held public hearings on a permanent rule. See generally
    WIS. STAT. § 227.24. The extensions were approved, and the
    final rule became effective on July 1, 2012, while this litigation
    was underway. 
    678 Wis. Admin. Reg. 43
     (June 30, 2012).
    Briefly, the new rule suspends section 11.38(1)(a)1, the
    statutory ban on political spending by corporations, “until such
    time as a court having jurisdiction in the State of Wisconsin
    rules that a corporation … may constitutionally be restricted
    from making an independent disbursement.” WIS. ADMIN .
    CODE GAB § 1.91(2). The rule also requires every “organiza-
    tion” that independently raises and spends money for political
    speech to comply with the registration and reporting require-
    ments applicable to political committees. See id. § 1.91(3)–(8).
    More specifically, the rule applies most PAC duties to organi-
    zations that ”accept[] contributions for, incur obligations for, or
    mak[e] an independent disbursement exceeding $25 in aggre-
    gate during a calendar year.” Id. § 1.91(3); see id. § 1.91(4)–(8).
    “Organization” is not a statutory term; the rule defines it
    broadly to include any person (including any association,
    partnership, or corporation), but not individuals and commit-
    tees already required to register and report under Chapter 11.
    Id. § 1.91(1)(g)–(h). Though lengthy, GAB § 1.91 is central to the
    claims in this case; we reproduce it in full in the appendix.
    13
    See GAB, Open Session M inutes (M ay 10, 2010), http://gab.wi.gov/sites/
    default/files/event/74/05_10_10_open_session_m inutes_final_pdf_16560.
    pdf; 
    653 Wis. Admin. Reg. 16
     (M ay 31, 2010).
    Nos. 12-2915, 12-3046 & 12-3158                                 43
    Finally, the Board kept its new version of GAB § 1.28 on
    track, sweeping all issue advocacy that refers to a candidate in
    the lead-up to an election into the state PAC system. The new
    rule was published in final form on July 31, 2010, and became
    effective the next day. 
    655 Wis. Admin. Reg. 41
     (July 31, 2010).
    In brief, the new version of GAB § 1.28 removes the express-
    advocacy limitation from the old rule, introduces broad new
    definitions of “communication” and “political purpose,” and
    creates a conclusive presumption that almost anything said
    about a candidate at election time triggers all the restrictions
    and requirements of Chapter 11. This rule is also central to the
    claims in this case; we reproduce it here. To better illustrate the
    expansive scope of the new rule, deletions from the old rule are
    marked with strikeouts and new language is underlined:
    GAB 1.28 Scope of regulated activity; election
    of candidates.
    (1) Definitions. As used in this rule:
    (a) “Political committee” means every com-
    mittee which is formed primarily to influence
    elections or which is under the control of a
    candidate.
    (b) “Communication” means any printed
    advertisement, billboard, handbill, sample ballot,
    television or radio advertisement, telephone call,
    e-mail, internet posting, and any other form of
    communication that may be utilized for a politi-
    cal purpose.
    44                          Nos. 12-2915, 12-3046 & 12-3158
    (c) “Contributions for political purposes”
    means contributions made to 1) a candidate, or
    2) a political committee or 3) an individual who
    makes contributions to a candidate or political
    committee or incurs obligations or makes dis-
    bursements for the purpose of expressly advo-
    cating the election or defeat of an identified
    candidate political purposes.
    (2) Individuals other than candidates and com-
    mittees persons other than political committees
    are subject to the applicable disclosure-related
    and recordkeeping-related requirements of
    ch. 11, Stats., only when they:
    (a) Make contributions or disbursements for
    political purposes, or
    (b) Make contributions to any person at the
    request or with the authorization of a candidate
    or political committee, or
    (c) Make a communication containing for a
    political purpose.
    (3) A communication is for a “political purpose”
    if either of the following applies:
    (a) The communication contains terms such
    as the following or their functional equivalents
    with reference to a clearly identified candidate
    that expressly advocates the election or defeat of
    that candidate and that unambiguously relates to
    the campaign of the candidate:
    Nos. 12-2915, 12-3046 & 12-3158                             45
    1. “Vote for;”
    2. “Elect;”
    3. “Support;”
    4. “Cast your ballot for;”
    5. “Smith for Assembly;”
    6. “Vote against;”
    7. “Defeat;” or
    8. “Reject.”
    (b) The communication is susceptible of no
    reasonable interpretation other than as an appeal
    to vote for or against a specific candidate. A
    communication is susceptible of no other reason-
    able interpretation if it is made during the period
    beginning on the 60th day preceding a general,
    special, or spring election ending on the date of
    that election or during the period beginning on
    the 30th day preceding a primary election and
    ending on the date of that election and that
    includes a reference to or depiction of a clearly
    identified candidate and:
    1. Refers to the personal qualities, character,
    or fitness of that candidate;
    2. Supports or condemns that candidate’s
    position or stance on issues; or
    3. Supports or condemns that candidate’s
    public record.
    46                                     Nos. 12-2915, 12-3046 & 12-3158
    WIS. ADMIN . CODE GAB § 1.28 (emphasis added).14
    H. Much Litigation Ensues
    The two new rules were controversial and obvious candi-
    dates for constitutional challenge. Within a fortnight three
    lawsuits were filed seeking injunctive relief against one or both
    of the rules. The first was Wisconsin Club for Growth, Inc. v.
    Myse, a federal action filed in the Western District of Wiscon-
    sin. The plaintiffs there challenged GAB § 1.28 on two grounds:
    (1) the agency lacked the statutory authority to expand the
    scope of the statutory scheme; and (2) the new rule is over-
    broad and impermissibly burdens free-speech rights in
    violation of the First Amendment. See Complaint at 13–17, Wis.
    Club for Growth, Inc. v. Myse, No. 10-cv-427-wmc (W.D. Wis.
    filed July 31, 2010).
    Wisconsin Right to Life filed this suit in the Eastern District
    a few days later. The third suit was an original action initiated
    in the state supreme court. See Wis. Prosperity Network v. Myse,
    
    810 N.W.2d 356
     (Wis. 2012). Filed on August 9, 2010, the
    original action raised essentially the same claims as the
    Wisconsin Club for Growth litigation. The state high court
    immediately issued an order enjoining enforcement of GAB
    § 1.28 pending further review. Id. at 356–57.
    That move affected the two federal cases; all three lawsuits
    challenged GAB § 1.28. This case challenges many other laws
    as well, but the district judge abstained to await the outcome
    14
    Subsection (4), not relevant here, has been omitted.
    Nos. 12-2915, 12-3046 & 12-3158                                47
    of the original action in the state supreme court, putting all the
    claims on indefinite hold. Barland I, 664 F.3d at 143.
    Meanwhile, over in the Western District, the Board swiftly
    threw in the towel. Less than two weeks after Wisconsin Club
    for Growth was filed, the parties stipulated to the entry of final
    judgment, agreeing that the court “may enter a permanent
    injunction, order, and judgment enjoining the application or
    enforcement of the second sentence of Wis. Admin. GAB
    § 1.28(3)(b).” Stipulation, Wis. Club for Growth,
    No. 10-cv-427-wmc, ECF No. 22-1. (To remind the reader: The
    second sentence of § 1.28(3)(b) is a conclusive presumption that
    almost anything said about a candidate in any medium of
    public expression within 30 days of a primary or 60 days of a
    general election counts as a communication made for a
    “political purpose,” triggering political-committee status and
    the other restrictions and requirements of Chapter 11.) The
    stipulation expressly resolved the first claim in the case, which
    had challenged § 1.28 as ultra vires. If the court accepted the
    stipulation, the plaintiffs agreed to dismiss their First Amend-
    ment claim without prejudice.
    The court did not accept the stipulation. The judge in the
    Western District opted to abstain in favor of the state supreme
    court, as his colleague in the Eastern District had done. See Wis.
    Club for Growth, Inc. v. Myse, No. 10-cv-427-wmc, 
    2010 WL 4024932
    , at *6–7 (W.D. Wis. Oct. 13, 2010). With both federal
    actions stayed and the state supreme court’s place-holding
    injunction casting significant doubt on the new rule, the Board
    went back to the drawing board and promulgated an
    48                                 Nos. 12-2915, 12-3046 & 12-3158
    emergency rule eliminating the questionable second sentence
    of GAB § 1.28(3)(b).15
    *   *   *
    The following year was an extraordinary one in Wisconsin
    political history, as we explained in Barland I and need not
    repeat here. 664 F.3d at 144–45. In anticipation of unprece-
    dented legislative recall elections, the Wisconsin Right to Life
    State PAC returned to the district court and sought relief from
    the stay for the limited purpose of litigating its challenge to
    section 11.26(4), the aggregate limit on annual contributions to
    candidates, parties, and political committees. Id. at 145. The
    district judge declined to lift the stay, but we vacated and
    remanded. Id. at 154–55. Citizens United had categorically
    removed the anticorruption rationale as a justification for
    campaign-finance restrictions on independent political groups.
    This left “no valid governmental interest sufficient to justify
    imposing limits on fundraising by independent-expenditure
    organizations.” Id. at 154. We found the aggregate contribution
    limit unconstitutional as applied to independent-expenditure
    groups and their donors and instructed the district court to
    enter a permanent injunction enjoining its enforcement. Id. at
    155.
    The rest of the case remained stayed pending resolution of
    the original action in the state supreme court, but that court
    15
    See M emorandum from Kevin J. Kennedy, Director and General Counsel,
    GAB, to Members, Wisconsin GAB (Dec. 22, 2010), http://gab.wi.gov/sites/
    default/files/event/74/board_memorandum_emr_gab_1_28_pdf_43198.pdf;
    
    661 Wis. Admin. Reg. 8
     (Jan. 14, 2011).
    Nos. 12-2915, 12-3046 & 12-3158                                         49
    could not reach a decision. With one justice recused, the court
    split 3–3, and on March 19, 2012, issued a per curiam order
    vacating the injunction and dismissing the original action. See
    Wis. Prosperity Network, 810 N.W.2d at 357. Several months
    earlier, however, the GAB had approved a permanent rule
    removing the problematic second sentence of § 1.28(3)(b).16 But
    the new rule remains mired in the administrative process and
    is not yet on the books. The emergency rule has now expired,17
    so the 2010 version of GAB § 1.28 continues in effect.
    *    *   *
    Neither party saw fit to bring the regulatory and litigation
    history of GAB § 1.28 to our attention until we asked about it
    in a supplemental briefing order. This was chiefly the responsi-
    bility of the Board’s counsel, an experienced lawyer in the state
    Department of Justice. In his supplemental brief, he explained
    that it would “[not] have been helpful … to go into this
    history” because “the history has become moot.” That’s an
    astonishing statement. History does not “become moot.” And
    the Board’s retreat from the 2010 rule—the rapid stipulation in
    Wisconsin Club for Growth, the emergency rule, and the revised
    permanent rule—strongly suggest a concession that § 1.28 is
    ultra vires, and perhaps also that it is unconstitutional. Forced
    16
    See GAB, Open Session M inutes (Dec. 13, 2011), http://gab.wi.gov/sites/
    default/files/event/74/12_13_11_open_session_minutes_signed_pdf_62545.
    pdf; 
    669 Wis. Admin. Reg. 13
     (Sept. 14, 2011) (Statement of Scope).
    17
    The emergency rule expired on October 3, 2011. 
    668 Wis. Admin. Reg. 5
    (Aug. 14, 2011) (extending the rule through October 3; no further extension
    granted).
    50                              Nos. 12-2915, 12-3046 & 12-3158
    to come forward with this information, counsel now represents
    that the Board “intends to continue to honor the stipulation” in
    Wisconsin Club for Growth, whatever that means.
    This background should have been raised in the Board’s
    initial brief. Now that we have it, we’re not sure what to make
    of counsel’s belated representation that the Board “intends to
    continue to honor the stipulation.” The Board has not acted on
    this intent, at least as far as we’re told, and counsel’s statement
    is in any event vague. The stipulation was never reduced to
    judgment. Order, Wis. Club for Growth, No. 10-cv-427-wmc,
    ECF No. 46 (filed on Feb. 28, 2013) (dismissing case). Political
    speakers in Wisconsin can’t rely on the agency’s unofficial
    expression of intent to refrain from enforcing its rules. The 2010
    version of GAB § 1.28 remains in force and encumbers the free-
    speech rights of anyone who says almost anything about a
    candidate near an election. We must judge the Board’s actions,
    not its inchoate intent.
    *    *   *
    After the state supreme court deadlocked, Wisconsin Right
    to Life roused this case from its slumber, filed an amended
    complaint, and moved for a preliminary injunction on the rest
    of its claims, which challenge the following statutes and rules:
    • Section 11.38(1), the ban on political spending by
    corporations;
    • Section 11.38(1)(a)3, the cap on the amount a corpora-
    tion may spend to raise money for an affiliated political
    committee;
    Nos. 12-2915, 12-3046 & 12-3158                              51
    • Sections 11.01(4) (defining “committee” and “political
    committee”), 11.01(6) (defining “contribution”), 11.01(7)
    (defining “disbursement”), and 11.01(16) (defining
    “political purposes”), to the extent that these definitions
    trigger (either independently or with the administrative
    rules) PAC status and other restrictions and require-
    ments for independent groups not under the control of
    a candidate or candidate’s committee and not engaged
    in express election advocacy as their major purpose;
    • The two new administrative rules—GAB §§ 1.28 and
    1.91—promulgated in the wake of Citizens United to
    expand the scope of the regulatory scheme and impose
    PAC status or PAC-like duties and restrictions on newly
    liberated independent political speakers;
    • Sections 11.12(5)–(6), the 24-hour-reporting requirement
    for certain late contributions and expenditures (recently
    amended to enlarge the reporting time to 48 hours);
    • Section 11.06(7), which requires any independent group
    that wants to spend money to support or oppose a
    candidate for state or local office to file an oath affirm-
    ing that the spending is not coordinated with the
    candidate or the candidate’s agent (a related administra-
    tive rule, GAB § 1.42(1), is also challenged); and
    • GAB § 1.42(5), which requires that independent political
    communications include a lengthy disclaimer.
    In an oral ruling, the district judge granted the motion in
    part. The judge agreed that the plaintiffs had “some likelihood
    of success” on their claim that section 11.38(1)(a)1, the ban on
    52                                  Nos. 12-2915, 12-3046 & 12-3158
    corporate political speech, was unconstitutional “as applied
    … and facially.” He also agreed that the lengthy disclaimer for
    independent political messages—GAB § 1.42(5)—was “unduly
    burdensome” as applied to “ads less than 30 seconds in length”
    and enjoined it to that extent. The judge held that the challenge
    to GAB § 1.91 was moot and otherwise denied preliminary
    injunctive relief.
    In a written order memorializing this ruling, the court
    entered a preliminary injunction “as to count nine … with
    respect to the corporate disbursement ban” and also “as to
    count five … with respect to ads that are less than 30 seconds
    in length.” In all other respects, the court denied the motion for
    a preliminary injunction. Wisconsin Right to Life appealed.18
    See 
    28 U.S.C. § 1292
    (a)(1) (authorizing an interlocutory appeal
    from an order granting or denying an injunction).
    18
    Actually, Wisconsin Right to Life filed three notices of appeal. The first
    (No. 12-2915) is an appeal from a claimed “constructive denial” of the
    motion for a preliminary injunction; that appeal was premature and is
    dismissed. The second (No. 12-3046) is an appeal from the district court’s
    order granting in part and denying in part the plaintiffs’ motion for a
    preliminary injunction; that appeal is proper under 
    28 U.S.C. § 1292
    (a)(1).
    The third (No. 12-3158) is an appeal from the district court’s order denying
    an injunction pending appeal, but the plaintiffs did not seek an injunction
    pending appeal in this court; that appeal is dismissed.
    Nos. 12-2915, 12-3046 & 12-3158                                  53
    II. Analysis
    A. Rule 65(d)(1)
    Although the parties have not raised it, we note a flaw in
    the form of the district court’s injunction order. Rule 65
    requires that every injunction order must “state the reasons
    why it issued,” “state its terms specifically,” and “describe in
    reasonable detail—and not by referring to the complaint or
    other document—the act or acts restrained or required.” FED .
    R. CIV . P. 65(d)(1). The court’s written order summarily enters
    a preliminary injunction “with respect to” certain parts of
    count five and count nine, which are only very generally
    described. That’s not a proper injunction order. A reader
    would have to consult the pleadings and a transcript of the
    hearing to learn the scope of the injunction. On remand the
    district court will have to enter a new injunction to conform to
    this opinion and should take care to comply with the specificity
    requirements of Rule 65(d)(1).
    B. Injunction Standards
    To obtain a preliminary injunction, the moving party must
    show that it has “(1) no adequate remedy at law and will suffer
    irreparable harm if a preliminary injunction is denied and
    (2) some likelihood of success on the merits.” Ezell v. City of
    Chicago, 
    651 F.3d 684
    , 694 (7th Cir. 2011). If this showing is
    made, “the court weighs the competing harms to the parties if
    an injunction is granted or denied and also considers the public
    interest.” Korte v. Sebelius, 
    735 F.3d 654
    , 665 (7th Cir. 2013). The
    “equitable balancing proceeds on a sliding-scale analysis; the
    54                             Nos. 12-2915, 12-3046 & 12-3158
    greater the likelihood of success on the merits, the less heavily
    the balance of harms must tip in the moving party’s favor.” 
    Id.
    In First Amendment cases, however, the likelihood of
    success on the merits is usually the decisive factor. “[T]he loss
    of First Amendment freedoms … unquestionably constitutes
    irreparable injury,” and “injunctions protecting First Amend-
    ment freedoms are always in the public interest.” ACLU v.
    Alvarez, 
    679 F.3d 583
    , 589, 590 (7th Cir. 2012) (internal quota-
    tion marks omitted). On the merits questions, “the burdens at
    the preliminary injunction stage track the burdens at trial.”
    Gonzales v. O Centro Espirita Beneficente Uniao do Vegetal,
    
    546 U.S. 418
    , 429 (2006). Here, the Board bears the burden of
    justifying the regulatory scheme: “When the Government
    restricts speech, the Government bears the burden of proving
    the constitutionality of its actions.” McCutcheon, 
    134 S. Ct. at 1452
     (internal quotation marks omitted).
    This case is only nominally in a “preliminary” stage. The
    claims have been tested through several rounds of briefing
    both in the district court and on appeal. Multiple statutes and
    rules are challenged, both facially and “as applied,” but few of
    the claims depend on specific application facts. See Ezell,
    651 F.3d at 697 (“In a facial constitutional challenge, individual
    application facts do not matter.”). There are no factual disputes
    for trial. We are confronted with purely legal questions, which
    we review de novo. See Korte, 735 F.3d at 665. As in Barland I,
    our resolution of the disputed legal issues has the effect of
    requiring the entry of a permanent injunction enjoining the
    enforcement of the unconstitutional provisions. 664 F.3d at 155.
    Indeed, the Board concedes that some of the challenged
    Nos. 12-2915, 12-3046 & 12-3158                                 55
    statutes and rules are unconstitutional or require a limiting
    construction, so we start there.
    C. Concessions of Unconstitutionality
    1. Section 11.38(1)(a)1, the Ban on Corporate Political
    Expenditures
    The Board concedes, as it must, that Wisconsin’s ban on
    corporate political expenditures, section 11.38(1)(a)1, is facially
    unconstitutional. The state law is indistinguishable from the
    federal statute at issue in Citizens United and must suffer the
    same fate. See Am. Tradition P’ship v. Bullock, 
    132 S. Ct. 2490
    ,
    2491 (2012) (per curiam) (applying Citizens United to invalidate
    a similar Montana statute). As we have noted, soon after
    Citizens United was decided, the Board promulgated a rule
    effectively acknowledging the statute’s unconstitutionality,
    although authorizing its enforcement if a court were to declare
    it constitutional. See GAB § 1.91(2).
    There “can be no serious doubt” that “the holding of
    Citizens United applies to the [Wisconsin] state law.” Am.
    Tradition P’ship, 
    132 S. Ct. at 2491
    . The district court
    preliminarily enjoined the enforcement of the statute. On
    remand the injunction against section 11.38(1)(a)1 should be
    made permanent.
    56                             Nos. 12-2915, 12-3046 & 12-3158
    2. Section 11.38(1)(a)3, the Cap on Corporate Fundraising
    for an Affiliated PAC
    The Board also agrees that section 11.38(1)(a)3 is unconsti-
    tutional. That subsection of the statute caps the amount a
    corporation may spend to solicit contributions to an affiliated
    PAC. Originally set at $500, the cap was recently raised to
    $20,000 or 20% of the prior year’s contributions. See 2013 Wis.
    Act 153 § 21m. The amendment does not affect the constitu-
    tional analysis. The statute is plainly unconstitutional under
    the rationale of Citizens United and our decision in Barland I, as
    the Board concedes. But the district court did not enjoin it.
    The Board’s counsel advises us that the Board will not
    enforce the statute against Wisconsin Right to Life and its state
    PAC, but the no-enforcement pledge is good for them only, not
    other independent groups in Wisconsin. This appellate
    concession raises a question about whether Wisconsin Right to
    Life continues to have standing on this claim. A preenforce-
    ment challenge requires a credible threat of prosecution,
    Schirmer v. Nagode, 
    621 F.3d 581
    , 586 (7th Cir. 2010), which
    ordinarily ceases to exist “when a state agency acknowledges
    that it will not enforce a statute because it is plainly unconsti-
    tutional,” Schober, 
    366 F.3d at 492
    . Even if the plaintiff’s
    standing was secure when the case was filed, a controversy can
    become moot if the threat of prosecution has evaporated.
    Winsness v. Yocom, 
    433 F.3d 727
    , 736 (10th Cir. 2006).
    On the other hand, a case does not become moot merely
    because the defendants have stopped engaging in unlawful
    activity. “[A] defendant claiming that its voluntary compliance
    moots a case bears the formidable burden of showing that it is
    Nos. 12-2915, 12-3046 & 12-3158                                57
    absolutely clear the allegedly wrongful behavior could not
    reasonably be expected to recur.” Friends of the Earth, Inc. v.
    Laidlaw Envtl. Servs., Inc., 
    528 U.S. 167
    , 190 (2000). The Board
    hasn’t raised the voluntary-cessation doctrine, and its inconsis-
    tent and shifting positions do not give us much confidence in
    its representation that it will not enforce the statute. By not
    fully disclaiming the right to enforce this facially invalid
    statute, the Board’s halfhearted concession leaves us with no
    assurance that it will continue to recognize its unconstitutional-
    ity.
    To repeat what we said in Barland I: “[A]fter Citizens United
    there is no valid governmental interest sufficient to justify
    imposing limits on fundraising by independent-expenditure
    organizations.” 664 F.3d at 154. The statute is unconstitutional
    on its face, so it cannot be enforced against anyone. Accordingly,
    on remand section 11.38(1)(a)3 should be permanently en-
    joined.
    3. GAB § 1.42(5), the Lengthy Regulatory Disclaimer
    The Board also admits that GAB § 1.42(5), the wordy
    regulatory disclaimer, is unconstitutional as applied to 30-
    second radio ads. The extra verbiage required by the rule goes
    well beyond the short disclaimer required by statute. But it
    simply repeats—in 50 extra words—the very same point: that
    the political message was not authorized by a candidate or a
    58                                        Nos. 12-2915, 12-3046 & 12-3158
    candidate’s agent or committee.19 The Board has not identified
    any regulatory purpose for the extra words, which consume a
    significant amount of paid advertising time in a broadcast ad.
    We’re told that for television ads the regulatory disclaimer
    may appear in written form and need not be spoken. Wiscon-
    sin Right to Life has challenged the rule only as applied to 30-
    second radio ads, and the Board has conceded that claim. In
    light of this concession, the Board hasn’t offered any reason for
    the long and repetitive regulatory disclaimer, and frankly we
    can’t see the point of requiring it in ads of any length. But the
    claim is limited to 30-second radio ads.
    The district court granted a preliminary injunction on this
    claim, but we note an error in the court’s written order, which
    enjoins GAB § 1.42(5) “with respect to ads that are less than
    30 seconds in length.” (Emphasis added.) Everyone understood
    that the claim concerned 30-second ads; while this implicitly
    includes ads of shorter duration, the injunction should not be
    limited to ads of “less than” 30 seconds. On remand the court
    19
    The disclaimer required by statute is: “Not authorized by any candidate
    or candidate’s agent or committee.” W IS . S TAT . § 11.30(2)(d). The disclaimer
    required by the rule is:
    The committee (individual) is the sole source of this
    communication and the committee (individual) did not act
    in cooperation or consultation with, and in concert with, or
    at the request or suggestion of any candidate or any agent
    or authorized committee of a candidate who is supported
    or opposed by this communication.
    W IS . A D M IN . C O DE GAB § 1.42(5).
    Nos. 12-2915, 12-3046 & 12-3158                                            59
    should permanently enjoin enforcement of GAB § 1.42(5)
    against 30-second radio ads and ads of shorter duration.
    4. Section 11.01(16), the Statutory Definition of “Political
    Purposes,” and GAB § 1.28(1), the Regulatory Definition of
    “Political Committee”
    The Board also agrees that the statutory definition of
    “political purposes,” which triggers PAC duties and other
    requirements and restrictions, is vague and overbroad in the
    sense meant by Buckley and requires a limiting construction.20
    The Board likewise agrees that the regulatory definition of
    “political committee” is similarly vague and overbroad and
    must be narrowly construed.
    Section 11.01(16) provides that “[a]n act is for ‘political
    purposes’ when it is done for the purpose of influencing the
    election or nomination for election of any individual to state or
    local office,” or “for the purpose of influencing the recall from or
    retention in office of an individual holding a state or local
    office,” or “attempting to influence an endorsement or nomina-
    tion to be made at a convention of political party members.”
    20
    Again, Chapter 11 is structured so that political-committee requirements
    and the other prescriptions and proscriptions of the regulatory scheme are
    triggered indirectly, by the making of contributions and disbursements. See
    W IS . S TAT . § 11.01(4) (defining “committee”); § 11.01(6) (“contribution”);
    § 11.01(7) (“disbursement”); § 11.05 (requiring registration); § 11.06
    (reporting); §§ 11.12 and 11.16 (permitting only a registered treasurer to
    receive contributions or make disbursements); § 11.26 (limiting contribu-
    tions).
    60                            Nos. 12-2915, 12-3046 & 12-3158
    WIS. STAT . § 11.01(16), (16)(a)2 (emphases added). GAB
    § 1.28(1)(a) provides that “‘[p]olitical committee’ means every
    committee which is formed primarily to influence elections or
    which is under the control of a candidate.” GAB 1.28(1)(a)
    (emphasis added).
    The “influence an election” language in both definitions
    raises the same vagueness and overbreadth concerns that were
    present in federal law at the time of Buckley. The Court held
    that this kind of broad and imprecise language risks chilling
    issue advocacy, which may not be regulated; the same reason-
    ing applies here. The Board acknowledges as much and
    suggests a limiting construction to confine the definitions to
    express advocacy and its functional equivalent. That’s how the
    Attorney General and the state supreme court have under-
    stood the statute. See Wis. Mfrs. & Commerce, 597 N.W.2d at
    728–31; 65 Op. Atty. Gen. 145.
    As we’ve noted, after Buckley the legislature amended the
    statutory definition of “political purposes” to incorporate an
    express-advocacy limitation. But the broad “influencing”
    language remains in the statute, and the express-advocacy
    limitation carries some residual vagueness and overbreadth:
    “Acts which are for ‘political purposes’ include but are not
    limited to … [t]he making of a communication which expressly
    advocates the election, defeat, recall or retention of a clearly
    identified candidate … .” WIS. STAT . § 11.01(16)(a)1 (emphasis
    added). The “not limited to” language holds the potential for
    regulatory mischief. Perhaps it was included to leave room for
    regulation of the “functional equivalent” of express advocacy
    Nos. 12-2915, 12-3046 & 12-3158                                          61
    as that term was later explained in Wisconsin Right to Life II.21
    Beyond that, however, the language contains persistent
    vagueness and overbreadth.
    As federal judges “we are ‘without power to adopt a
    narrowing construction of a state statute unless such a con-
    struction is reasonable and readily apparent.’” Stenberg v.
    Carhart, 
    530 U.S. 914
    , 944 (2000) (quoting Boos v. Barry, 
    485 U.S. 312
    , 330 (1988)). The “unless” clause in this important federal-
    ism principle should be invoked sparingly and with caution. A
    federal court cannot “make a binding interpretation of a state
    statute, endeavoring to trim its vague provisions; if it attempts
    a narrowing interpretation that deviates widely from the
    statute’s apparent meaning it is taking a big risk that the state
    will reject the interpretation.” Ctr. for Individual Freedom v.
    Madigan, 
    697 F.3d 464
    , 500 (7th Cir. 2012) (Posner, J., concur-
    ring in part and dissenting in part). The alternative is to strike
    the statute and let the state legislature or the state supreme
    court bring it into conformity with the federal Constitution.
    We’re confident that the proposed narrowing construction
    is reasonable, readily apparent, and likely to be approved by
    the state courts. The state’s highest court and its Attorney
    21
    The “not limited to” language may have been included to account for the
    fact that the definition of “political purposes” applies comprehensively to
    candidates, their connected committees, parties, independent groups, and
    individuals. Communications by candidates and their connected commit-
    tees obviously are “unambiguously related to the campaign” of a
    particular candidate. Buckley v. Valeo, 
    424 U.S. 1
    , 80 (1976). As applied to
    political speech by noncandidates and outside groups, however, the
    definition raises vagueness and overbreadth concerns.
    62                             Nos. 12-2915, 12-3046 & 12-3158
    General have acknowledged that when Chapter 11 is applied
    beyond candidates, their committees, and political parties, it
    must be narrowly construed to comply with Buckley’s express-
    advocacy limitation; the administration of the state’s
    campaign-finance system has generally reflected this under-
    standing for many decades. Accordingly, we accept the
    proposed narrowing construction. As applied to political
    speakers other than candidates, their committees, and political
    parties, the statutory definition of “political purposes” in
    section 11.01(16) and the regulatory definition of “political
    committee” in GAB § 1.28(1)(a) are limited to express advocacy
    and its functional equivalent as those terms were explained in
    Buckley and Wisconsin Right to Life II.
    D. Other Provisions
    1. GAB § 1.28 and GAB § 1.91
    Wisconsin Right to Life argues that GAB §§ 1.28 and 1.91
    unconstitutionally expand the reach of the regulatory scheme
    by imposing political-committee status and other restrictions
    on groups engaged in issue advocacy and “PAC-like” burdens
    on independent political groups not engaged in express
    advocacy or its equivalent as their major purpose. The argu-
    ment is fuzzy, but we understand it to be twofold: (1) the rules
    cast too wide a net by capturing unregulable issue advocacy,
    either explicitly or by introducing uncertainty; and (2) the rules
    impermissibly impose PAC status or “PAC-like” burdens on
    issue-advocacy groups not engaged in express advocacy as
    their major purpose. The complaints overlap, and both are
    valid.
    Nos. 12-2915, 12-3046 & 12-3158                                63
    As we’ve explained, the 2010 version of GAB § 1.28 deleted
    the express-advocacy limitation in the old rule and added
    language specifically designed to bring issue advocacy within
    the scope of the state’s PAC regulatory system. That was the
    explicit goal; the Board sought to do by regulation what state
    lawmakers had failed to do by legislation. Under GAB § 1.28,
    all independent political speakers—individuals and all types
    of organizational associations—are “subject to the applicable
    requirements of ch. 11, Stats, when they … [m]ake a communi-
    cation for a political purpose.” GAB § 1.28(2)(c). The rule
    defines “communication” and “political purpose” quite
    expansively.
    “‘Communication’ means any printed advertisement,
    billboard, handbill, sample ballot, television or radio advertise-
    ment, telephone call, e-mail, internet posting, and any other
    form of communication that may be utilized for a political
    purpose.” Id. § 1.28(1)(b). This goes well beyond the federal
    definition of electioneering communications, which includes
    only “broadcast, cable, or satellite communication,” 
    2 U.S.C. § 434
    (f)(3)(A)(i), and requires disclosure only when the
    expenditure exceeds $10,000, 
    id.
     § 434(f)(1).
    The definition of “political purpose” is similarly compre-
    hensive. No longer confined to express advocacy and its
    functional equivalent, the rule covers any communication made
    within 30 days of a primary, or 60 days of a general election,
    that names or depicts a “clearly identified candidate” and
    refers to the candidate’s “personal qualities, character, or
    fitness” or “supports or condemns” the candidate’s record or
    “position or stance on issues.” GAB § 1.28(3)(b). Any
    64                             Nos. 12-2915, 12-3046 & 12-3158
    communication of this type is conclusively treated as an
    “appeal to vote,” see id., thus triggering political-committee
    status and other statutory and regulatory restrictions if the
    very low contribution or spending threshold is crossed.
    The rule is fatally vague and overbroad in several respects.
    First, it sweeps a far wider universe of political speech into the
    “applicable requirements of chap. 11, Stats.” than does
    Chapter 11 itself, introducing confusion for ordinary political
    speakers who lack the background or assistance of a campaign-
    finance lawyer. In this regard, it may also exceed the Board’s
    regulatory authority. The rule goes beyond the bounds of the
    statute itself, which under Buckley and Wisconsin Right to Life II
    must be narrowly construed to apply only to independent
    spending for express advocacy and its functional equivalent, as
    the Board has acknowledged. The ultra vires objection was
    before the state supreme court in Wisconsin Prosperity Network
    and was also raised in Wisconsin Club for Growth. In the federal
    case, the Board conceded the claim. In the state supreme court,
    however, the Board took a different position, defending its
    authority to enlarge the scope of the statutory scheme.
    On the regulatory side of things, the agency’s position also
    has shifted. When the rule was initially challenged, the Board
    issued an emergency rule removing the objectionable second
    sentence of subsection (3)(b)—the conclusive presumption that
    treats all issue advocacy during the 30/60-day preelection
    periods as express advocacy. With the emergency rule in place,
    the Board began the process of making the scaled-back rule
    permanent. In the meantime, however, the emergency rule
    expired, and the revised permanent rule has not yet run the
    Nos. 12-2915, 12-3046 & 12-3158                               65
    administrative gauntlet. So the 2010 rule remains in force and
    the Board defends it here, despite its checkered history and
    serious doubt about the agency’s statutory authority to
    regulate this broadly.
    Setting aside the ultra vires question, which is not specifi-
    cally raised, the second sentence of subsection (3)(b) is uncon-
    stitutionally vague and overbroad in the sense meant by
    Buckley. In the First Amendment context, the doctrines of
    vagueness and overbreadth overlap; both are premised on
    concerns about chilling constitutionally protected speech.
    Kolender v. Lawson, 
    461 U.S. 352
    , 359 n.8 (1983) (explaining that
    in free-speech law “vagueness and overbreadth [are] logically
    related and similar doctrines”). Generally speaking, “[v]ague-
    ness doctrine rests on concerns about fair notice and arbitrary
    enforcement.” United States v. Jones, 
    689 F.3d 696
    , 701 (7th Cir.
    2012). All laws must be clear and precise enough to give a
    person of ordinary intelligence fair notice about what is
    required of him and also to guard against the arbitrary and
    discriminatory exercise of enforcement discretion. See FCC v.
    Fox Television Stations, Inc., 
    132 S. Ct. 2307
    , 2317 (2012).
    Regulations on speech, however, must meet a higher
    standard of clarity and precision. In the First Amendment
    context, “rigorous adherence to [these] requirements is
    necessary to ensure that ambiguity does not chill protected
    speech.” 
    Id.
     Vague or overbroad speech regulations carry an
    unacceptable risk that speakers will self-censor, so the First
    Amendment requires more vigorous judicial scrutiny. See
    Smith v. Goguen, 
    415 U.S. 566
    , 573 (1974) (explaining that where
    66                             Nos. 12-2915, 12-3046 & 12-3158
    a law reaches protected expression, “the doctrine demands a
    greater degree of specificity than in other contexts”).
    Ordinarily when a law is facially challenged on vagueness
    and overbreadth grounds, the “court’s first task is to determine
    whether the enactment reaches a substantial amount of
    constitutionally protected” speech. Village of Hoffman Estates v.
    Flipside, Hoffman Estates, Inc., 
    455 U.S. 489
    , 494 (1982). Put
    somewhat differently, a statute will be struck down as facially
    overbroad if it “punishes a ‘substantial’ amount of protected
    free speech, ‘judged in relation to the statute’s plainly legiti-
    mate sweep.’” Virginia v. Hicks, 
    539 U.S. 113
    , 118–19 (2003)
    (quoting Broadrick v. Oklahoma, 
    413 U.S. 601
    , 615 (1973)).
    But campaign-finance laws operate in a core free-speech
    zone and directly target protected speech. In this context, we
    don’t need to ask whether the challenged law reaches a
    substantial amount of protected speech; by definition, it does,
    because all political speech is protected. That’s precisely why
    Buckley held that the “‘government may regulate in th[is] area
    only with narrow specificity,’” 
    424 U.S. at
    41 n.48 (quoting
    Button, 
    371 U.S. at 433
    ), and drew the constitutional line at
    express election advocacy. So the more focused inquiry here is
    whether this regulation steers clear of the line drawn in
    Buckley.
    Plainly it does not. For some campaign-finance laws,
    however, Citizens United has relaxed Buckley’s express-
    advocacy boundary line. As we’ve explained, the Court
    declined to apply the express-advocacy limitation to the
    federal disclosure and disclaimer requirements for electioneer-
    ing communications. Citizens United, 
    558 U.S. at 369
    . This was
    Nos. 12-2915, 12-3046 & 12-3158                                67
    dicta. The Court had already concluded that Hillary and the
    ads promoting it were the equivalent of express advocacy. Still,
    the Supreme Court’s dicta must be respected, see United States
    v. Skoien, 
    614 F.3d 638
    , 641 (7th Cir. 2010) (en banc), and on the
    strength of this part of Citizens United, we said in Madigan that
    the “distinction between express advocacy and issue discussion
    does not apply in the disclosure context,” 697 F.3d at 484.
    This aspect of Citizens United must be understood in proper
    context. The Court’s language relaxing the express-advocacy
    limitation applies only to the specifics of the disclosure
    requirement at issue there. The Court was addressing the one-
    time, event-driven disclosure rule for federal electioneering
    communications, see 
    2 U.S.C. § 434
    (f), a far more modest
    disclosure requirement than the comprehensive, continuous
    reporting regime imposed on federal PACs, see 
    id.
     § 434(a)–(b),
    or even the less burdensome disclosure rule for independent
    expenditures, see id. § 434(c). When the Court said that
    “disclosure is a less restrictive alternative to more comprehen-
    sive regulations of speech,” Citizens United, 
    558 U.S. at 369
    , it
    was talking about the disclosure requirement for electioneering
    communications. In that specific context, the Court declined to
    apply the express-advocacy limiting principle. But nothing in
    Citizens United suggests that the Court was tossing out the
    express-advocacy limitation for all disclosure systems, no
    matter how burdensome. To the contrary, the Court spent
    several pages explaining that a corporation’s option to form an
    affiliated PAC is too burdensome to justify banning the
    corporation itself from speaking. 
    Id.
     at 337–39.
    68                              Nos. 12-2915, 12-3046 & 12-3158
    Lifting the express-advocacy limitation more broadly
    would have been a major departure from Buckley and is not
    likely to have been left implicit. Citizens United approved
    event-driven disclosure for federal electioneering communi-
    cations—large broadcast ad buys close to an election. In that
    specific and narrow context, the Court declined to enforce
    Buckley’s express-advocacy limitation, but it went no further
    than that.
    So it’s a mistake to read Citizens United as giving the
    government a green light to impose political-committee status
    on every person or group that makes a communication about
    a political issue that also refers to a candidate. That’s what
    GAB § 1.28(3)(b) does. During the 30/60-day preelection
    periods, all political speech about issues counts as express
    advocacy—thus triggering full political-committee status and
    other restrictions—if the speaker names and says pretty much
    anything at all about a candidate for state or local office.
    This is a serious chill on debate about public issues, which
    does not stop during election season. Consider two neighbors
    who want to print and distribute flyers encouraging support
    for a municipal or school project in their city. If they do so
    within the 30/60-day preelection periods, they can’t mention
    the positions of any local official running for reelection—say
    the mayor or members of the city council or the school
    board—for fear of being deemed a political committee and
    required to organize, register, and file regular financial reports.
    Stating their views on a policy issue and listing the positions of
    the candidates—pro or con—might be construed as “support”
    or “condemnation” within the meaning of the rule. Or say a
    Nos. 12-2915, 12-3046 & 12-3158                                69
    local nature club wants to distribute a newsletter throughout
    the community educating the public about the positions of
    local officials on budgetary support for the parks; it can’t do so
    during the preelection period without risking being required
    to register and report as a PAC. A grass-roots Tea Party issue-
    advocacy group might be considered a regulable state PAC if
    during the preelection blackout period, it publishes a pamphlet
    complaining about high taxes or intrusive regulation and
    listing the voting records of state legislators on these subjects.
    Indeed, the antifilibuster issue ads at stake in Wisconsin Right
    to Life II would be deemed fully regulable under GAB
    § 1.28(3)(b) if aired during the 30/60-day preelection periods.
    Other examples can be imagined, but this gives a general
    sense of the chilling effect of this overbroad rule. At the low
    $300 statutory spending threshold (until recently, a mere $25!)
    ordinary citizens and interest groups are forced into the state
    PAC system—with all its restrictions and registration and
    reporting requirements—if their advocacy on public issues in
    the lead-up to an election also mentions a candidate. Failure to
    organize, register, and report as a PAC, as required by the rule,
    carries civil and criminal penalties. See WIS. STAT . §§ 11.60,
    11.61.
    The Board offers no substantive justification for the
    extraordinary reach of this rule. Instead, it relies summarily on
    McConnell, which rejected a vagueness and overbreadth
    challenge to similar “support” or “oppose” language in BCRA
    specifying when a communication by a state or local party
    committee counts as “[f]ederal election activity” and becomes
    subject to BCRA’s source and amount limitations on contribu-
    70                              Nos. 12-2915, 12-3046 & 12-3158
    tions to political parties. See McConnell, 
    540 U.S. at
    170 n.64; see
    also Madigan, 697 F.3d at 486. In this part of McConnell, the
    Court held that the phrases “promotes or supports a candidate
    for [federal] office” and “attacks or opposes a candidate for
    [federal] office” are clear enough for a state party committee to
    know when it has crossed into federal regulatory territory.
    The context here is very different. The First Amendment
    vagueness and overbreadth calculus must be calibrated to the
    kind and degree of the burdens imposed on those who must
    comply with the regulatory scheme. The greater the burden on
    the regulated class, the more acute the need for clarity and
    precision. Political-party committees can afford campaign-
    finance lawyers to advise them about compliance with the
    rules and restrictions on hard and soft money, which was the
    relevant context of this part of McConnell. In significant
    contrast, under GAB § 1.28, ordinary citizens, grass-roots issue-
    advocacy groups, and § 501(c)(4) social-welfare organizations
    are exposed to civil and criminal penalties for failing to register
    and report as a PAC if they spend more than $300 to communi-
    cate their views about any political issue close to an election
    and include the name or likeness of a candidate in a way that
    could be construed by state regulators as a reference to the
    candidate’s qualifications or as “support” or “condemnation”
    of the candidate’s record or positions. Nothing in McConnell
    authorizes this.
    The Board also relies on a passage in Madigan approving
    language in the Illinois campaign-finance code that keys that
    state’s regulation of ballot-initiative activity to the making of
    contributions or expenditures for the purpose of “advocating
    Nos. 12-2915, 12-3046 & 12-3158                                 71
    the defeat or passage of” an initiative. 697 F.3d at 485. This is
    the language of express advocacy and does not implicate
    Buckley vagueness and overbreadth concerns. This part of
    Madigan does not help the Board here.
    Accordingly, the second sentence of GAB § 1.28(3)(b) is
    unconstitutional and must be enjoined. What’s left of subsec-
    tion (3)(b) basically tracks the boundaries for express advocacy
    and its functional equivalent established in Buckley, McConnell,
    and Wisconsin Right to Life II. For the most part (we’ll discuss
    the qualifier in a moment), the remaining text of
    subsection (3)(b) survives review under current doctrine. The
    text essentially clarifies that a communication is made for a
    “political purpose” only if it contains either Buckley’s “magic
    words” or their “functional equivalents with reference to a
    clearly identified candidate and unambiguously relates to the
    campaign of that candidate” or, alternatively, is “susceptible of
    no reasonable interpretation other than as an appeal to vote for
    or against a specific candidate.” GAB § 1.28(3)(a)–(b). As long
    as this definition is applied in a manner consistent with the
    lead opinion in Wisconsin Right to Life II, it withstands scrutiny,
    at least as the Supreme Court’s caselaw stands right now.
    Injunctive relief against this part of the rule was properly
    denied.
    This brings us to GAB § 1.91, which raises a related but
    slightly different concern. The Board adopted this rule in the
    immediate aftermath of Citizens United to bring all independent
    groups—including newly liberated independent advocacy
    groups that operate in the corporate form—under the umbrella
    of the regulatory scheme. Wisconsin Right to Life argues that
    72                                    Nos. 12-2915, 12-3046 & 12-3158
    § 1.91 is unconstitutional to the extent that it imposes PAC-like
    burdens on independent groups not under the control of a
    candidate or candidate’s committee and not engaged in
    express advocacy as their major purpose.22 Once again, this
    argument draws on a limiting principle announced in Buckley.
    To avoid overbreadth concerns in this sensitive area,
    Buckley held that independent groups not engaged in express
    election advocacy as their major purpose cannot be subjected
    to the complex and extensive regulatory requirements that
    accompany the PAC designation. 
    424 U.S. at 79
     (“To fulfill the
    purposes of the [FECA,] [political-committee requirements]
    need only encompass organizations that are under the control
    of a candidate or the major purpose of which is the nomination
    or election of a candidate.”). The Court has repeatedly
    22
    The district court did not address § 1.91 on the merits, concluding instead
    that the challenge was moot because the emergency rule expired while the
    case was on hold awaiting a decision from the state supreme court. The
    emergency rule was replaced by a permanent rule that is identical in all
    m aterial respects. Still, regarding this claim, the Board has staked its
    appellate fortunes entirely on mootness.
    The Board explains that the permanent rule was renumbered to correct
    an alphabetizing error and insists that this technical change required
    Wisconsin Right to Life to amend its complaint if it wanted to keep this
    claim alive. Not so. The expiration of a temporary rule “will not moot an
    attack … if there is a reasonably concrete basis to anticipate that the expired
    rule will be reenacted in a form that will raise the same questions.”
    13C C H A RLES A LA N W RIGH T , A RTH U R R. M ILLER & E D WA RD H. C O O PER ,
    F ED ER A L P RAC TIC E A N D P RO C ED U RE § 3533.6 (3d ed. 2008). W hat was
    subsection (f) in the emergency rule is now subsection (g) in the permanent
    rule, but in all material respects, the permanent and emergency rules are
    identical. This claim is not moot.
    Nos. 12-2915, 12-3046 & 12-3158                                   73
    reaffirmed this principle. See Wis. Right to Life II, 
    551 U.S. at
    477
    n.9 (“PACs impose well-documented and onerous burdens,
    particularly on small nonprofits.”); FEC v. Mass. Citizens for
    Life, Inc., 
    479 U.S. 238
    , 254–56 (1986) (noting that PAC burdens
    “may create a disincentive” to engage in political speech
    because the applicable duties and restrictions “require a far
    more complex and formalized organization than many small
    groups could manage”).
    But it’s also clear that outside groups—even those whose
    major purpose is not express advocacy—are not completely
    immune from disclosure and disclaimer rules for their occa-
    sional spending on express election advocacy. Citizens United,
    
    558 U.S. at
    366–69. Even so, the Court has never endorsed
    imposing full, formal PAC-like burdens on these speakers.
    Madigan explained that the “‘major purpose’ limitation, like
    the express-advocacy/issue-discussion distinction, was a
    creature of statutory interpretation, not constitutional
    command.” 697 F.3d at 487. The Board takes this statement to
    mean that the so-called “major purpose test” in campaign-
    finance law no longer exists. That’s incorrect. The major-
    purpose limitation announced in Buckley has not receded from
    the scene. It continues in force and effect as an important check
    against regulatory overreach and becomes more significant as
    the scope and burdens of the regulatory system increase.
    Madigan declined to apply the major-purpose limitation to
    the Illinois disclosure system because state law defined
    “political committee more narrowly than FECA by covering
    only groups that accept contributions or make expenditures
    ‘on behalf of or in opposition to’ a candidate or ballot
    74                                   Nos. 12-2915, 12-3046 & 12-3158
    initiative.” Id. at 488. “This definition,” we said, “is more
    targeted to campaign-related speech than FECA’s definition of
    contribution and expenditure, which applies to anything of
    value given or received ‘for the purpose of … influencing’ an
    election.” Id. (citing 
    2 U.S.C. § 431
    (8)–(9)).23
    In contrast, Wisconsin law suffers from the same kind of
    overbreadth as the federal statute at the time of Buckley, so the
    major-purpose limitation has the same significance here as it
    did there. Under GAB § 1.91, any organization that makes
    “independent disbursements” is required to comply with
    almost all of the statutory obligations imposed on political
    committees. It must: (1) organize and register like a political
    committee (this requires, among other things, a segregated
    depository account and a treasurer who is subject to personal
    liability for regulatory violations); (2) pay the annual fee as
    required by section 11.055; (3) file the oath for independent
    disbursements under section 11.06(7) and update it as neces-
    sary; (4) comply with the attribution requirements of section
    11.30(1) and (2); and (5) file detailed, year-round financial
    reports as required by Chapter 11 and include “all contribu-
    tions received for independent disbursements, … and inde-
    pendent disbursements made.” GAB § 1.91(3)–(8). Again, a
    23
    Other circuits have taken varying approaches to Buckley’s major-purpose
    principle when reviewing state campaign-finance systems. See Minn.
    Citizens Concerned for Life, Inc. v. Swanson, 
    692 F.3d 864
    , 872–76 (8th Cir.
    2012); Nat’l Org. for Marriage v. McKee, 
    649 F.3d 34
    , 58–59 (1st Cir. 2011);
    Human Life of Wash. Inc. v. Brumsickle, 
    624 F.3d 990
    , 1009–12 (9th Cir. 2010);
    N.M. Youth Organized v. Herrera, 
    611 F.3d 669
    , 677–79 (10th Cir. 2010); N.C.
    Right to Life, Inc. v. Leake, 
    525 F.3d 274
    , 287–90 (4th Cir. 2008).
    Nos. 12-2915, 12-3046 & 12-3158                                                               75
    mere $300 in contributions or disbursements triggers all these
    PAC requirements.24
    In essence, GAB § 1.91 establishes by rule a special PAC-like
    disclosure program for “independent disbursement organiza-
    tions,” a nonstatutory category of political speakers.25 Disclo-
    sure rules are reviewed under intermediate scrutiny, see
    Citizens United, 
    558 U.S. at
    366–67, which though less rigorous
    than strict scrutiny nonetheless requires close judicial review,
    see McCutcheon, 
    134 S. Ct. at
    1445–46 (“[R]egardless whether
    we apply strict scrutiny or Buckley’s ‘closely drawn’ test, we
    must assess the fit between the stated governmental objective
    and the means selected to achieve that objective.”).
    “‘[C]ompelled disclosure, in itself, can seriously infringe on
    privacy of association and belief guaranteed by the First
    Amendment.’” Davis v. FEC, 
    554 U.S. 724
    , 744 (2008) (quoting
    Buckley, 
    424 U.S. at 64
    ). Campaign-finance disclosure systems
    implicate two basic concerns. First, forced disclosure of donors
    burdens associational privacy interests. See Buckley, 
    424 U.S. at 66
     (“[T]he invasion of privacy of belief may be as great when
    the information sought concerns the giving and spending of
    24
    The rule does not apply the statutory contribution limits or source bans
    to independent-expenditure organizations. The Board acknowledges that
    after Citizens United and Barland I, restrictions of this nature are unconstitu-
    tional as applied to independent political speakers.
    25
    GAB 1284, Independent Disbursements of Corporations and Non-Political
    Organizations Guideline (M ay 2012), http://gab.wi.gov/sites/default/files/
    g u id e lin e /2 6 /1 2 8 4 _ in d e p e n d e n t_ d isb u rse m e n t_ o rg an izatio ns_p d f_
    13708.pdf.
    76                              Nos. 12-2915, 12-3046 & 12-3158
    money as when it concerns the joining of organizations, for
    ‘financial transactions can reveal much about a person’s
    activities, associations, and beliefs.’” (quoting Cal. Bankers Ass’n
    v. Shultz, 
    416 U.S. 21
    , 78–79 (1974) (Powell, J., concurring))).
    Second, PAC-like registration and reporting requirements
    impose heavy administrative burdens, creating disincentives
    to participation in election-related speech. See Citizens United,
    
    558 U.S. at
    337–38; Mass. Citizens for Life, 
    479 U.S. at
    254–55.
    Forced to disclose donors and faced with the complex and
    formalized requirements of a PAC-like registration and
    reporting system, some groups might conclude that their
    “contemplated political activity [is] simply not worth it” and
    opt not to speak at all. Mass. Citizens for Life, 
    479 U.S. at 255
    .
    So the Board must justify this rule under “exacting
    scrutiny,” which requires a “substantial” relationship between
    the disclosure requirements and an important governmental
    interest. See Citizens United, 
    558 U.S. at
    366–67. This is not a
    loose form of judicial review:
    In the First Amendment context, fit matters.
    Even when the Court is not applying strict
    scrutiny, we still require “a fit that is not neces-
    sarily perfect, but reasonable; that represents not
    necessarily the single best disposition but one
    whose scope is ‘in proportion to the interest
    served,’ … that employs not necessarily the least
    restrictive means but … a means narrowly
    tailored to achieve the desired objective.” Board
    of Trustees of State Univ. of N.Y. v. Fox, 492 U.S.
    Nos. 12-2915, 12-3046 & 12-3158                                77
    469, 480 (1989) (quoting In re R.M.J., 
    455 U.S. 191
    ,
    203 (1982)).
    McCutcheon, 
    134 S. Ct. at
    1456–57. In other words, we look for
    “a ‘relevant correlation’ or ‘substantial relation’” between the
    stated governmental objective and the means selected to
    achieve it. Davis, 
    554 U.S. at 744
     (quoting Buckley, 
    424 U.S. at 64
    ). Moreover, “the strength of the governmental interest must
    reflect the seriousness of the actual burden on First Amend-
    ment rights.” 
    Id.
     “[I]f a law that restricts political speech does
    not ‘avoid unnecessary abridgement’ of First Amendment
    rights, … it cannot survive [this] ‘rigorous’ review.”
    McCutcheon, 
    134 S. Ct. at 1446
     (quoting Buckley, 
    424 U.S. at 25
    ).
    It’s well accepted that disclosure requirements in the
    campaign-finance context serve important governmental
    interests by providing the public with information about “who
    is speaking about a candidate shortly before an election” and
    the sources of funding for campaign-related ads. Citizens
    United, 
    558 U.S. at 369
    . Here, however, we “find a substantial
    mismatch” between that informational objective and the means
    the Board has chosen to achieve it. McCutcheon, 
    134 S. Ct. at 1446
    . Under GAB § 1.91, every independent group that crosses
    the very low $300 threshold in express-advocacy spending
    must formally organize, register, and report like a political
    committee.
    Why impose full-blown PAC duties so indiscriminately?
    The Board does not explain. For groups that engage in express
    election advocacy as their major purpose, the PAC regulatory
    system—with its organizational prerequisites, registration
    duties, and comprehensive, continuous financial reporting—is
    78                            Nos. 12-2915, 12-3046 & 12-3158
    a relevantly correlated and reasonably tailored means of
    achieving the public’s informational interest. But the same
    cannot be said for imposing the same pervasive regulatory
    regime on issue-advocacy groups that only occasionally
    engage in express advocacy.
    A simpler, less burdensome disclosure rule for occasional
    express-advocacy spending by “nonmajor-purpose groups”
    would be constitutionally permissible under Citizens United,
    which approved BCRA’s one-time, event-driven disclosure
    requirement for federal electioneering communications—again,
    broadcast ads in excess of $10,000 aired close to an election.
    
    558 U.S. at
    366–69. That’s a far cry from imposing full PAC-like
    burdens on all issue-advocacy groups once a modest annual
    spending threshold is crossed. In effect GAB § 1.91 requires
    every issue-advocacy group to form a PAC before spending as
    little as $300.01 on express advocacy, whether at election time
    or any other time of year. Failure to do so brings civil and
    criminal penalties.
    We appreciate that the Board is hamstrung by the legisla-
    ture’s failure to update Chapter 11 to account for the effect of
    Citizens United. Federal law establishes separate disclosure
    tracks for political committees, see 
    2 U.S.C. § 434
    (a)–(b); independent expenditures, see 
    id.
     § 434(c); and
    electioneering communications, see id. § 434(f). Full political-
    committee requirements apply only to “major purpose” groups
    within the meaning of the Buckley limitation. See Political
    Committee Status, 
    72 Fed. Reg. 5595
    , 5596–97 (Feb. 7, 2007).
    Chapter 11, in contrast, does not distinguish among
    independent groups; neither does GAB § 1.91. All individuals
    Nos. 12-2915, 12-3046 & 12-3158                            79
    and groups that raise and spend money independently of
    candidates must register and report like a PAC once the
    modest threshold in contributions or expenditures is crossed.
    Before Citizens United, this feature in Wisconsin’s state
    campaign-finance system was largely obscured because most
    independent organizations operate in the corporate form and
    as such were completely banned from speaking. If they wanted
    to engage in occasional express advocacy, they had to form a
    PAC to do it. After Citizens United, the absence of a major-
    purpose limiting principle now comes to the fore.
    With the legislature silent, the Board cobbled together a
    regulatory response, imposing most of Chapter 11’s political-
    committee requirements on all independent organizations
    without any scope limitation—that is, without distinguishing
    between groups that are organized with express election
    advocacy as their major purpose and those that are not.
    Groups in the latter category thus face the same dilemma as
    they did before Citizens United: They must form a PAC to
    engage in occasional express advocacy.
    As applied to these groups—the “nonmajor-purpose”
    groups—the Board makes no effort to explain how GAB § 1.91
    satisfies the close tailoring required to sustain a disclosure
    regime under exacting scrutiny. Instead, it summarily invokes
    Citizens United and Madigan, which upheld disclosure require-
    ments imposed on independent groups. As we have explained,
    GAB § 1.91 imposes far greater burdens on independent
    speakers by simply importing the political-committee require-
    ments of Chapter 11, which in critical respects are unchanged
    from Buckley’s day.
    80                             Nos. 12-2915, 12-3046 & 12-3158
    Wisconsin’s foundational campaign-finance law is in
    serious need of legislative attention to account for develop-
    ments in the Supreme Court’s jurisprudence protecting
    political speech. The GAB has the authority to interpret and
    implement the statutory scheme, but it cannot contradict
    Chapter 11. See WIS. STAT . § 5.05(1)(f); see also Wis. Citizens
    Concerned for Cranes & Doves v. Wis. Dep’t of Natural Res.,
    
    677 N.W.2d 612
    , 617 (Wis. 2004); Seider v. O’Connell,
    
    612 N.W.2d 659
    , 676 (Wis. 2000). The basic design and primary
    requirements of the disclosure system are matters for the state
    legislature.
    As it stands, GAB § 1.91 is a reasonably tailored disclosure
    rule for independent organizations engaged in express election
    advocacy as their major purpose, but the same is not true for
    issue-advocacy groups that only occasionally engage in express
    advocacy. The public’s informational interest is strong, but
    requiring all issue-advocacy groups to comply with
    Chapter 11’s burdensome PAC requirements is not a closely
    tailored means of achieving it. Accordingly, GAB § 1.91 is
    unconstitutional as applied to independent organizations
    whose major purpose is not express advocacy. In other
    respects, the rule survives First Amendment scrutiny.
    2. Sections 11.12(5)–(6), Reporting of Late Contributions
    and Expenditures
    Wisconsin Right to Life also challenges sections 11.12(5)–(6),
    which impose a special reporting requirement for contributions
    of $500 or more and expenditures of $20 or more received or
    made within 15 days of an election. Until recently, these late
    Nos. 12-2915, 12-3046 & 12-3158                                81
    contributions and expenditures were subject to a 24-hour
    reporting rule if not already included in a preprimary or
    preelection report. Wisconsin Right to Life maintains that
    24 hours is too short but suggested at oral argument that a
    48-hour requirement would likely satisfy close tailoring. The
    recent legislation increased the reporting time to 48 hours. See
    2013 Wis. Act 153 §§ 13–14.
    This amendment moots the challenge to the 24-hour rule.
    See MacDonald v. City of Chicago, 
    243 F.3d 1021
    , 1025 (7th Cir.
    2001). In response, Wisconsin Right to Life moved to supple-
    ment the record with a declaration from the director of its PAC
    attesting to the burdens of the new 48-hour reporting require-
    ment. The Board rightly objects to the submission of new
    factual matter on appeal. See Berwick Grain Co. v. Ill. Dep’t of
    Agric., 
    116 F.3d 231
    , 234 (7th Cir. 1997) (“The appellate stage of
    the litigation process is not the place to introduce new eviden-
    tiary materials.”). Wisconsin Right to Life may challenge the
    new 48-hour requirement on remand, but it can’t do so for the
    first time on appeal.
    3. Section 11.06(7), GAB § 1.42, the Oath for Independent
    Expenditures
    Finally, Wisconsin Right to Life challenges section 11.06(7),
    which imposes an oath requirement on individuals and
    independent committees before they spend money to support
    or oppose a candidate for state or local office. These independ-
    ent speakers must affirm that their spending is not coordinated
    with the candidate or candidate’s agent. A related administra-
    tive rule, GAB § 1.42(1), repeats the statutory requirement and
    82                                   Nos. 12-2915, 12-3046 & 12-3158
    states that any expenditure made or obligation incurred “in
    support of or opposition to a specific candidate” must be made
    or incurred “by or through an individual or committee” that
    has filed the oath required by section 11.06(7).
    The challenge to the oath requirement is not well-
    developed. Wisconsin Right to Life argues in very general
    terms that (1) the requirement is too burdensome because
    political interests are unpredictable and change rapidly in
    response to events unfolding in real time during an election;
    and (2) the rule is especially burdensome for small committees
    like the Wisconsin Right to Life PAC. The Board counters that
    the oath is a simple, one-page form with an attachment that
    lists the candidates to which it applies. This strikes us as a
    minimally burdensome regulatory requirement, and it’s
    reasonably tailored to the public’s informational interest in
    knowing the sources of independent election-related spending.
    The district court properly declined to enjoin section 11.06(7)
    and GAB § 1.42(1).26
    26
    Several other features of the rule raise potentially troubling questions. For
    example, the rule creates certain presumptions that could be traps for
    unwary independent groups and candidates alike if not interpreted in
    accordance with the limits established in Buckley and Wisconsin Right to
    Life II, as explained above. See GAB § 1.42(1) (treating expenditures not
    preceded by a proper oath as contributions); id. § 1.42(6) (presumption of
    coordination). These provisions are not challenged here.
    Nos. 12-2915, 12-3046 & 12-3158                              83
    III. Conclusion
    To sum up, we conclude as follows:
    Corporate-speech ban. Section 11.38(1)(a)1, the ban on
    political spending by corporations, is unconstitutional under
    Citizens United.
    Cap on corporate fundraising for an affiliated PAC.
    Section 11.38(1)(a)3, the cap on the amount a corporation may
    spend on fundraising for an affiliated political committee, is
    unconstitutional under Citizens United and Barland I.
    Regulatory disclaimer. The lengthy disclaimer requirement
    in GAB § 1.42(5) is unconstitutional as applied to 30-second
    radio ads and ads of shorter duration.
    Definitions of “political purposes” and “political commit-
    tee.” The statutory definition of “political purposes,”
    section 11.01(16), and the regulatory definition of “political
    committee,” GAB § 1.28(1)(a), are unconstitutionally vague and
    overbroad in the sense meant by Buckley and require a
    narrowing construction. As applied to political speakers other
    than candidates, their campaign committees, and political
    parties, the definitions are limited to express advocacy and its
    functional equivalent as those terms were explained in Buckley
    and Wisconsin Right to Life II.
    PAC Status and PAC-Like Burdens on Issue-Advocacy
    Groups. The second sentence of GAB § 1.28(3)(b), which treats
    issue advocacy during the 30/60-day preelection period as fully
    regulable express advocacy if it mentions a candidate, is
    unconstitutional. Similarly, GAB § 1.91, which imposes PAC-
    like registration, reporting, and other requirements on all
    84                          Nos. 12-2915, 12-3046 & 12-3158
    organizations that make independent disbursements, is
    unconstitutional as applied to organizations not engaged in
    express advocacy as their major purpose.
    The other challenged statutes and rules survive First
    Amendment scrutiny.
    On remand the district court shall issue a permanent
    injunction consistent with this opinion and the specificity
    requirements of Rule 65(d).
    VACATED AND REMANDED WITH INSTRUCTIONS.
    Nos. 12-2915, 12-3046 & 12-3158                               85
    APPENDIX
    GAB 1.91 Organizations making independent
    disbursements.
    (1) In this section:
    (a) “Contribution” has the meaning given in s. 11.01 (6),
    Stats.
    (b) “Designated depository account” means a depository
    account specifically established by an organization to
    receive contributions and from which to make inde-
    pendent disbursements.
    (c) “Disbursement” has the meaning given in s. 11.01 (7),
    Stats.
    (d) “Filing officer” has the meaning given in s. 11.01 (8),
    Stats.
    (e) “Incurred obligation” has the meaning given in
    s. 11.01 (11), Stats.
    (f) “Independent” means the absence of acting in coopera-
    tion or consultation with any candidate or authorized
    committee of a candidate who is supported or opposed,
    and is not made in concert with, or at the request or
    suggestion of, any candidate or any agent or authorized
    committee of a candidate who is supported or opposed.
    (g) “Organization” means any person other than an indi-
    vidual, committee, or political group subject to registra-
    tion under s. 11.23, Stats.
    86                             Nos. 12-2915, 12-3046 & 12-3158
    (h) “Person” includes the meaning given in s. 990.01 (26),
    Stats.
    (2) A corporation, or association organized under ch. 185 or
    193, Stats., is a person and qualifies as an organization that
    is not prohibited by s. 11.38 (1) (a) 1., Stats., from making
    independent disbursements until such time as a court
    having jurisdiction in the State of Wisconsin rules that a
    corporation, or association organized under ch. 185 or 193,
    Stats., may constitutionally be restricted from making an
    independent disbursement.
    (3) Upon accepting contributions made for, incurring obliga-
    tions for, or making an independent disbursement exceed-
    ing $25 in aggregate during a calendar year, an organiza-
    tion shall establish a designated depository account in the
    name of the organization. Any contributions to and all
    disbursements of the organization shall be deposited in and
    disbursed from this designated depository account. The
    organization shall select a treasurer for the designated
    depository account and no disbursement may be made or
    obligation incurred by or on behalf of an organization
    without the authorization of the treasurer or designated
    agents. The organization shall register with the [B]oard and
    comply with s. 11.09, Stats., when applicable.
    (4) The organization shall file a registration statement with the
    appropriate filing officer and it shall include, where
    applicable:
    (a) The name, street address, and mailing address of the
    organization.
    Nos. 12-2915, 12-3046 & 12-3158                                  87
    (b) The name and mailing address of the treasurer for the
    designated depository account of the organization and
    any other custodian of books and accounts for the
    designated depository account.
    (c) The name, mailing address, and position of other
    principal officers of the organization, including officers
    and members of the finance committee, if any.
    (d) The name, street address, mailing address, and account
    number of the designated depository account.
    (e) A signature of the treasurer for the designated deposi-
    tory account of the organization and a certification that
    all information contained in the registration statement
    is true, correct and complete.
    (5) The designated depository account for an organization
    required to register with the Board shall annually pay a
    filing fee of $100.00 to the Board as provided in s. 11.055,
    Stats.
    (6) The organization shall comply with s. 11.05 (5), Stats., and
    notify the appropriate filing officer within 10 days of any
    change in information previously submitted in a statement
    of registration.
    (7) An organization making independent disbursements shall
    file the oath for independent disbursements required by
    s. 11.06 (7), Stats.
    (8) An organization receiving contributions for independent
    disbursements or making independent disbursements shall
    file periodic reports as provided ss. 11.06, 11.12, 11.19, 11.20
    88                                  Nos. 12-2915, 12-3046 & 12-3158
    and 11.21 (16), Stats., and include all contributions received
    for independent disbursements, incurred obligations for
    independent disbursements, and independent disburse-
    ments made. When applicable, an organization shall also
    file periodic reports as provided in s. 11.513, Stats.
    Note: Section 11.513, Stats., was repealed by 2011 Wisconsin
    Act 32, section 15. As a result, the last sentence of sub. (8) is
    without effect and the reports described therein are not
    required.
    (9) An organization making independent disbursements shall
    comply with the requirements of s. 11.30 (1) and (2) (a) and
    (d), Stats., and include an attribution identifying the
    organization paying for any communication, arising out of
    independent disbursements on behalf of or in opposition to
    candidates, with the following words: “Paid for by”
    followed by the name of the organization and the name of
    the treasurer or other authorized agent of the organization
    followed by “Not authorized by any candidate or candi-
    date's agent or committee.”
    History: CR 10-087; cr. Register June 2012 No. 678 eff. 7-1-12.
    WIS. ADMIN . CODE GAB § 1.91.