Birkelbach v. Securities & Exchange Commission ( 2014 )


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  •                                   In the
    United States Court of Appeals
    For the Seventh Circuit
    No. 13-2896
    CARL M. BIRKELBACH,
    Petitioner,
    v.
    SECURITIES AND EXCHANGE
    COMMISSION,
    Respondent.
    Petition for Review of an Order of the Securities and Exchange
    Commission.
    No. 3-14609
    ARGUED APRIL 1, 2014 — DECIDED MAY 2, 2014
    Before TINDER and HAMILTON, Circuit Judges, and KAPALA,
    District Judge.*
    KAPALA, District Judge. Carl Birkelbach seeks review of a
    Securities and Exchange Commission (“SEC”) order barring
    him for life from participation in the securities industry. In his
    *
    The Honorable Frederick J. Kapala of the United States District Court for
    the Northern District of Illinois, sitting by designation.
    2                                                           No. 13-2896
    petition, Birkelbach contends that the SEC’s order was
    erroneous because the original disciplinary complaint was
    untimely and the lifetime bar was an excessive punishment.
    For the following reasons, we deny the petition.
    I. BACKGROUND
    A. The SEC’s Regulatory Structure
    “The SEC is the federal agency charged with the regulation
    of the securities industry, and, because the SEC lacks the
    resources to police the entire industry, it relies on industry
    members to promote compliance with the securities laws and
    regulations and to pursue enforcement actions.” Gold v. S.E.C.,
    
    48 F.3d 987
    , 990 (7th Cir. 1995). The Financial Industry
    Regulatory Authority, Inc. (“FINRA”) is a not-for-profit self-
    regulatory organization formed under the Securities Exchange
    Act of 1934, 15 U.S.C. § 78o-3, which was created in 2007
    following the consolidation of the National Association of
    Securities Dealers, Inc. (“NASD”) and portions of the New
    York Stock Exchange Regulations, Inc.1 See William J. Murphy,
    Exchange Act Release No. 69923, 
    2013 WL 3327752
    , at *1 n.1
    (July 2, 2013). FINRA is empowered to bring disciplinary
    actions and impose sanctions to enforce its members’
    compliance with federal securities laws, SEC regulations, and
    1
    At the outset of the investigation in this case, FINRA was not yet in
    existence and the NASD rules applied. For ease of understanding, and
    because there is no meaningful distinction between the entities or rules as
    they apply in this case, we will simply refer to FINRA and its predecessor
    as “FINRA.”
    No. 13-2896                                                                3
    FINRA’s own rules and regulations.2 See Otto v. S.E.C., 
    253 F.3d 960
    , 964 (7th Cir. 2001). A member can appeal the disposition
    of a FINRA disciplinary proceeding to the SEC, which
    performs a de novo review of the record and issues a decision
    of its own. See 
    id.
     From there, an aggrieved individual can
    petition this Court for review of the SEC’s order.
    B. Factual Background
    The facts are drawn from the SEC’s factual findings, which
    Birkelbach does not challenge. In 1983, Birkelbach founded
    Birkelbach Investment Securities (“BIS”) and served as its
    president. Birkelbach was registered in several capacities as a
    general securities representative and principal, a municipal
    securities representative and principal, an options principal,
    and a financial and operations principal.3 In 1995, William J.
    2
    The SEC must approve FINRA's rules which, once adopted by the SEC,
    have the force of law. See McDaniel v. Wells Fargo Invs., LLC, 
    717 F.3d 668
    ,
    673 (9th Cir. 2013). The SEC also retains the authority to "abrogate, add to,
    and delete from all FINRA rules as it deems necessary." Aslin v. Fin. Indust.
    Regulatory Auth., Inc., 
    704 F.3d 475
    , 476 (7th Cir. 2013).
    3
    FINRA’s rules, which incorporate some of the older NASD rules, define
    principals as “[p]ersons associated with a member [firm] … who are
    actively engaged in the management of the member’s investment banking
    or securities business, including supervision, solicitation, conduct of
    business or the training of persons associated with a member for any of
    these functions.” NASD Rule 1021(b). By contrast, the rules define
    representatives as “[p]ersons associated with a member [firm], including
    assistant officers other than principals, who are engaged in the investment
    banking or securities business for the member including the functions of
    supervision, solicitation or conduct of business in securities or who are
    (continued...)
    4                                                            No. 13-2896
    Murphy became associated with BIS. The facts pertinent to
    Birkelbach’s petition revolve around Murphy’s actions on two
    BIS accounts—the accounts of Amy Lowry and Benjamin
    Martinelli—and Birkelbach’s supervision of those actions.
    1. The Lowry Account
    In October 2001, Lowry, an unsophisticated investor,
    opened an account with Pat Jage at BIS. The account was
    funded with shares of Procter and Gamble (“P&G”) stock
    which she received from her father valued at approximately
    $1.5 million. The account opening documents noted that her
    goals were “income,” “long-term growth,” and “income &
    appreciation.” She set out her willingness for risk exposure as
    “moderate.” However, due to an emotional attachment, Lowry
    did not want to sell the P&G stock. Accordingly, Lowry
    approved her account for “covered writing.”4 This approval
    was reviewed and signed by Birkelbach. Jage managed the
    account utilizing a covered writing strategy until he left in July
    2002. At the time of Jage’s departure, the account was valued
    at approximately $1.7 million.
    Following Jage’s departure, Birkelbach transferred Lowry’s
    account to Murphy, who controlled the account from July 2002
    3
    (...continued)
    engaged in the training of persons associated with a member for any of
    these functions.” NASD Rule 1031(b).
    4
    Covered writing is a relatively conservative investment strategy which
    involves “the purchase of stock and simultaneous sale of options based on
    that stock.” Shad v. Dean Witter Reynolds, Inc., 
    799 F.2d 525
    , 526 (9th Cir.
    1986).
    No. 13-2896                                                              5
    to February 2006. Almost immediately upon transfer, the
    trading activity in the account increased dramatically. Indeed,
    during the period between November 2004 and January 2006,
    Murphy traded between 4,000 and 8,000 option contracts a
    month on the account. Murphy also engaged in “round-trip”
    trading, which is the practice of selling and then buying back
    the same options contract for nearly the same price in order to
    generate additional transactions and fees without generating
    any profit.5 In total, Murphy generated over a million dollars
    in commissions from the Lowry account, and rapidly incurred
    substantial losses and a large margin debt balance.
    In addition to increasing the activity in the account,
    Murphy also engaged in many transactions that were not part
    of the covered writing strategy authorized by Lowry. Despite
    the fact that Murphy spoke with Lowry on at least a monthly
    basis, he never informed her that he was pursuing trades
    outside of the covered writing strategy. Murphy’s misconduct
    was facilitated by Lowry’s inability to understand her monthly
    statements, many of which included inconsistencies and errors
    which overvalued the profitability of the account. Murphy’s
    commissions from the Lowry account alone made up a
    stunning 18% of BIS’s total revenues during the time Murphy
    controlled the account.
    5
    “Round-trip” trading is one form of churning. “The term ‘churning,’ in
    the context of securities regulation, denotes a course of excessive trading
    through which a broker advances his own interest (e.g., commissions based
    on volume) over those of his customer.” Costello v. Oppenheimer & Co., 
    711 F.2d 1361
    , 1367 (7th Cir. 1983).
    6                                                  No. 13-2896
    Birkelbach supervised Murphy’s activity in the account
    until Lowry closed it in early 2006. He was required to approve
    all options trades. He also reviewed all trading activity daily,
    ostensibly to ensure it was prudent and within the parameters
    of Lowry’s investment strategy. In addition, he reviewed the
    profit and loss reports and account correspondence. George
    Langlois, who served as BIS’s compliance officer during the
    time Murphy managed the Lowry account, frequently raised
    issues with Birkelbach concerning Murphy’s trading activity in
    the account. Birkelbach permitted Langlois to send activity
    letters to Lowry, showing that there was a “high level of
    activity” in her account. However, Birkelbach never followed
    up with Lowry to check on her authorization of Murphy’s
    activities and never disapproved of any of the trades made by
    Murphy in her account.
    Birkelbach also knew that Murphy had been previously
    censured, suspended, and fined by the Chicago Board Options
    Exchange, Inc., for trading without prior client authorization.
    Furthermore, Birkelbach was aware that Murphy had a history
    of customer complaints and arbitrations to resolve those
    complaints. Birkelbach himself also had a previous disciplinary
    history. He was sanctioned in 1999 by the Illinois Securities
    Department with a six-month suspension and ordered to make
    restitution for unauthorized trading, unsuitable transactions,
    churning accounts, and excessive trading (the same things
    Murphy did in the instant matter). In November 2005, FINRA
    requested that Birkelbach place Murphy on heightened
    supervision based on its investigation into Murphy’s behavior
    on the Lowry account, but Birkelbach did not do so.
    No. 13-2896                                                   7
    2. The Martinelli Account
    In 1999, Martinelli, while a college student, opened an
    account at BIS with Langlois managing the account. Under
    Langlois’ management, the account grew from the initial
    deposit value of $2,500 to over $18,000. Birkelbach transferred
    the account to Murphy in 2007 when Langlois left BIS. At that
    time in 2007, Martinelli was a member of the United States
    military stationed in Germany. Martinelli and Murphy
    discussed changing the strategy Langlois had used to handle
    the account, and, although Martinelli responded positively to
    the prospect, he requested some time to consider Murphy’s
    suggestions.
    Despite that request, and without written authorization,
    Murphy began actively trading in Martinelli’s account
    immediately. Because of a delay in receiving his international
    mail, Martinelli’s statement for April 2007, which was the first
    month Murphy had control over his account, was not received
    until late May or early June. Murphy’s unapproved trading
    had resulted in a 17% drop in the account’s value in that single
    month. Martinelli contacted Murphy, who blamed the issue on
    a misunderstanding of his authority. Murphy also said that
    another month of trading had resulted in additional losses and
    the account was now only worth approximately $13,000.
    Murphy offered to refund $3,000 in commissions. Martinelli
    directed Murphy to stop trading on his account and to transfer
    it to Langlois at his new firm.
    In reality, the value of the account had plummeted to just
    over $10,000, a drop in value of approximately 45% in only two
    8                                                 No. 13-2896
    months. In July 2007, after he received the May statement,
    Martinelli called both Murphy and Birkelbach to complain. He
    also forwarded a complaint to FINRA.
    Birkelbach’s supervisory responsibilities were the same as
    with the Lowry account. However, at the time Birkelbach
    assigned Martinelli’s account to Murphy, he was aware of the
    FINRA investigation into the Lowry account and had already
    received the request to place Murphy under close supervision.
    Despite knowing Murphy’s past habits of acting without
    authorization, and knowing that Murphy was continuing to do
    so with Martinelli’s account, Birkelbach never disapproved of
    any of Murphy’s trades.
    C. Procedural Background
    In November 2005, after a routine examination of BIS’s
    trading in the Lowry account, FINRA launched a formal
    investigation. On July 30, 2008, FINRA’s Department of
    Enforcement (“DOE”) filed a nine-cause complaint against
    Murphy, Birkelbach, and BIS. A FINRA hearing panel held a
    four-day hearing and determined there were violations on
    seven of the causes charged, including the single cause against
    Birkelbach individually which alleged that he failed to
    adequately supervise Murphy in violation of NASD Rules
    3010(a) and 2860(b)(20). Rule 3010(a) requires a member firm
    to “establish and maintain a system to supervise the activities
    of each registered representative … that is reasonably designed
    to achieve compliance” with applicable laws, regulations, and
    rules. Rule 2860(b)(20) requires “diligent supervision of all
    customer accounts” and specifies that the ultimate duty to
    supervise accounts falls to the member’s senior options
    No. 13-2896                                                      9
    principal. As a result of their findings, the hearing panel barred
    Murphy from associating with any member firms for life and
    ordered him to pay nearly $600,000 in disgorgement. The panel
    suspended Birkelbach for six months in two of his
    capacities—as a general securities principal and an options
    principal—and fined him $25,000. The panel also fined BIS
    $2,500.
    Murphy, Birkelbach, and BIS appealed that ruling to
    FINRA’s National Adjudicatory Council (“NAC”), which
    provides an independent review of the case. The NAC affirmed
    the finding of all seven violations. It also affirmed the
    punishments against Murphy and BIS, except that it ordered
    the disgorgement penalty against Murphy to be lowered
    slightly. Of import to this case, it found that the hearing panel’s
    sanction against Birkelbach was “wholly insufficient to remedy
    his failure to supervise” and that his “conduct reflect[ed] a
    shocking disregard for FINRA rules.” William J. Murphy,
    Complaint No. 2005003610701, 
    2011 WL 5056463
    , at *35, *37
    (FINRA Oct. 20, 2011). Accordingly, the NAC increased the
    sanction against Birkelbach to include a lifetime bar from
    association with any member firm in any capacity.
    From there, Murphy and Birkelbach appealed to the SEC.
    The SEC engaged in a de novo review of the original record and
    made its own findings. In particular, it found that Murphy had
    engaged in trading without authorization, churning the
    accounts for fees, making unsuitable recommendations to
    Lowry, excessive trading, and providing misleading
    communications to Lowry. Accordingly, the SEC affirmed the
    sanctions against Murphy. Additionally, the SEC found that
    Birkelbach violated several relevant rules which establish his
    10                                                   No. 13-2896
    duty to maintain reasonable supervision of Murphy, including
    failing to investigate the many red flags raised throughout
    Murphy’s handling of both accounts. It went on to hold that
    “Birkelbach’s supervisory failures [we]re egregious and that a
    bar in all capacities is an appropriate sanction, one necessary to
    protect the investing public from further harm.” William J.
    Murphy, 
    2013 WL 3327752
    , at *27. Thus, the lifetime bar in all
    capacities was affirmed.
    Now Birkelbach petitions this Court for review of the SEC’s
    ruling. Birkelbach does not take issue with the finding that
    Murphy violated assorted duties to Lowry and Martinelli or
    the finding that Birkelbach violated his supervisory duties by
    failing to reasonably supervise Murphy. Instead, he argues that
    (1) the July 30, 2008 complaint was untimely because it was
    filed more than five years after Birkelbach began supervising
    agents who managed Lowry’s account, and (2) the lifetime bar
    was excessive.
    II. ANALYSIS
    Our review of SEC decisions is limited. We may only
    overturn a SEC disciplinary order if it “is unwarranted in law
    or without justification in fact.” Otto, 
    253 F.3d at 964
    . Any
    finding of fact by the SEC is binding on this Court “if
    supported by substantial evidence,” which means that the
    finding need only be supported by evidence sufficient to
    support a reasonable factfinder’s decision. Monetta Fin. Servs.,
    Inc. v. S.E.C., 
    390 F.3d 952
    , 955 (2004). Furthermore, we will
    only disturb the SEC’s choice of a particular sanction if the
    choice was an abuse of discretion. Otto, 
    253 F.3d at 964
    .
    No. 13-2896                                                               11
    A. Statute of Limitations
    Birkelbach first argues that the five-year statute of
    limitations set out at 
    28 U.S.C. § 2462
     bars the disciplinary
    action in its entirety. Section 2462 provides that “an action, suit
    or proceeding for the enforcement of any civil fine, penalty, or
    forfeiture, pecuniary or otherwise, shall not be entertained
    unless commenced within five years from the date when the
    claim first accrued … .” The disciplinary complaint was issued
    by FINRA on July 30, 2008, and Murphy began handling the
    Lowry account in July 2002. Thus, Birkelbach argues, the
    complaint was beyond the statute of limitations.6
    The SEC rejected the statute-of-limitations challenge on two
    grounds. Initially, the SEC opined that § 2462, which typically
    only applies to government agencies, does not apply to
    FINRA, which is a private self-regulatory organization, and,
    therefore, is not a government entity. In an alternative holding,
    the SEC found that even if § 2462 applied, “it would not bar
    FINRA’s action here because the vast majority of the violative
    6
    Other than in a footnote in the reply brief, Birkelbach ignores the
    Martinelli account entirely in his statute-of-limitations argument. This is a
    curious omission, as the entirety of the failure to supervise Murphy’s
    control of Martinelli’s account fell within the five years prior to the DOE’s
    complaint. At oral argument, Birkelbach’s attorney conceded that the
    Martinelli account activity happened entirely within the statute of
    limitations, but described the devaluation of Martinelli’s account by nearly
    50% through unauthorized trading and churning as “de minimis.” In any
    event, because we reject the statute-of-limitations argument as it applies to
    the Lowry account, we need not determine if the Martinelli account
    misbehavior by itself could justify the lifetime bar imposed.
    12                                                            No. 13-2896
    conduct in this case occurred within five years of FINRA’s
    filing its complaint, and all of the violations culminated within
    that period.” William J. Murphy, 
    2013 WL 3327752
    , at *23.
    However, Birkelbach argues that failure to supervise
    Murphy was a single indivisible act which accrued on the day
    of the first failure to supervise and the fact that it continued
    thereafter is irrelevant for purposes of the statute of
    limitations.7 The SEC, however, rejected that view in its
    alternative holding, concluding that an ongoing series of
    violations of the duty to reasonably supervise Murphy is
    continuing and divisible such that it could consider the timely
    violative conduct, even if there was additional untimely
    violative conduct. Specifically, the SEC was willing to look at
    “conduct by Applicants sufficient to sustain each of the
    violations under review [which] continued until well after July
    30, 2003—the date five years before FINRA issued its
    complaint,” William J. Murphy, 
    2013 WL 3327752
    , at *23,
    thereby rejecting the idea that a failure to supervise is an
    indivisible act. The SEC’s interpretation of the continuing duty
    to supervise is correct.
    7
    In his reply brief, Birkelbach also addresses—and argues against—the
    applicability of the continuing-violations doctrine. This doctrine, if
    applicable, would permit the SEC to consider untimely violative conduct
    so long as there was some timely violative conduct and the conduct as a
    whole can be considered as a single course of conduct. See Haugerud v.
    Amery Sch. Dist., 
    259 F.3d 678
    , 690 (7th Cir. 2001). We need not address
    whether this doctrine applies here as the SEC found in its alternative
    holding that the timely conduct alone was sufficient to justify finding all of
    the violations of Birkelbach’s supervisory duties.
    No. 13-2896                                                    13
    Indeed, if we were to accept Birkelbach’s
    interpretation—that failure to supervise is a single indivisible
    act which begins on the first day of unethical supervision—the
    result would be absurd. Under his interpretation, if an
    unethical supervisor were to avoid detection for five years, he
    could continue his unethical behavior forever without FINRA
    or the SEC being able to discipline him. See Chowdhurry v.
    Ashcroft, 
    241 F.3d 848
    , 853 (7th Cir. 2001) (“Regulations are
    created to provide guidance and uniformity to an agency’s
    decision-making. Those regulations, however, should not be so
    strictly interpreted as to provide unreasonable, unfair, and
    absurd results.”). The rules contemplate a continuing duty to
    reasonably supervise, and any violative conduct that falls
    within the statute of limitations is independently sanctionable,
    regardless of whether there was additional violative conduct
    which occurred before that time.
    At oral argument, Birkelbach conceded that there was
    sufficient violative conduct during the five years immediately
    proceeding the DOE’s filing of its complaint to support the
    SEC’s findings that he violated his supervisory duties, and thus
    we have no trouble agreeing with the SEC’s resolution of the
    timeliness challenge. Because we agree with the SEC that the
    disciplinary action was timely even if the five-year limit set out
    in § 2462 applies, we need not address § 2462’s applicability.
    Accordingly, we reject Birkelbach’s argument that the DOE’s
    complaint was untimely.
    B. The Sanction
    Birkelbach next argues that the SEC abused its discretion
    when it affirmed the sanction of a lifetime bar against him, as
    14                                                   No. 13-2896
    it barred him in all capacities even though the disciplinary
    action was only against him in a supervisory capacity.
    Therefore, he first argues, the punishment was not tailored to
    the offense. Secondly, he argues that the SEC acted erroneously
    in affirming the NAC’s decision to increase the sanction to a
    lifetime bar in all capacities.
    “[T]he fashioning of an appropriate and reasonable remedy
    is for the [SEC], not this court, and the [SEC’s] choice of a
    sanction may be overturned only if it is found unwarranted in
    law or without justification in fact.” Monetta, 
    390 F.3d at 957
    (alterations and quotation marks omitted). In other words, we
    will only disturb a sanction where we can find an abuse of the
    SEC’s discretion. 
    Id.
     In assessing the appropriateness of the
    sanction, the SEC often considers “the egregiousness of a
    respondent’s actions, the isolated or recurrent nature of the
    violation, the degree of scienter, the sincerity of a respondent’s
    assurances against future violations, the respondent’s
    recognition that the conduct was wrongful, and the likelihood
    of recurring violations.” 
    Id.
     (quotation marks omitted).
    Birkelbach’s first contention is without merit. His argument
    that the SEC erred by failing to tailor his punishment to his
    conduct has two aspects, both a length and breadth challenge.
    Specifically, he argues that the SEC erred by imposing a
    lifetime bar, rather than a shorter suspension, and that it erred
    when it imposed sanctions against him related to capacities
    which were not relevant to his immediate conduct. This
    distinction is largely academic, though, as our analysis as to
    why the SEC did not err is the same for both aspects. While
    various SEC and FINRA opinions have suggested that
    typically the punishment should be tailored to the conduct in
    No. 13-2896                                                     15
    question, the sanction guidelines for the rules in question
    contemplate that a lifetime bar “in any or all capacities” is an
    available sanction where the conduct is serious enough.
    FINRA, Sanction Guidelines, 11, 103 (2013); NASD, Sanction
    Guidelines, 11, 108 (2006) (retired). In its analysis, the SEC
    found that Birkelbach’s conduct was sufficiently egregious to
    justify the lifetime bar in all capacities, noting Birkelbach’s
    previous censure and suspension for very similar behavior to
    Murphy’s; the long period of time that Birkelbach knowingly
    failed to address Murphy’s many ethical violations; the fact
    that Birkelbach assigned Murphy to the Martinelli account
    despite knowing of FINRA’s investigation into the Lowry
    account and permitted him to aggressively churn the account;
    his utter failure to take reasonable supervisory steps in light of
    the many red flags raised by Langlois, FINRA’s investigation,
    and FINRA’s request to place Murphy under close supervision;
    the significant harm caused to the customers on account of his
    inadequate supervision; and his habit of blaming others,
    including the clients from whom he and Murphy essentially
    stole, for his supervisory failures. We conclude that this was a
    meaningful review of Birkelbach’s conduct, supported by the
    unrebutted facts of the case, and grounded in the law. In this
    light, we cannot say that the SEC abused its discretion in
    finding that this case was sufficiently egregious to impose a
    lifetime bar in all capacities. See McCarthy v. S.E.C., 
    406 F.3d 179
    , 188 (2d Cir. 2005) (“Typically, such an abuse of discretion
    will involve either a sanction palpably disproportionate to the
    violation or a failure to support the sanction chosen with a
    meaningful statement of findings and conclusions, and the
    reasons or basis therefor, on all the material issues of fact, law,
    16                                                   No. 13-2896
    or discretion presented on the record.” (quotation marks
    omitted)).
    Birkelbach does not directly address the SEC’s reasoning,
    but rather he cites several cases in which FINRA imposed
    something less than a lifetime bar in all capacities for a failure
    to supervise. The SEC discussed those cases in its order,
    however, and found that they involved sufficiently different
    circumstances, such as a shorter period of inadequate
    supervision or other mitigating factors, to justify the difference
    in punishment. Birkelbach has not addressed the distinctions
    drawn by the SEC, and we agree with the SEC that those cases
    are sufficiently distinguishable. As such, the cited cases do not
    dictate a different result in this case. In any event, “[t]he
    employment of a sanction within the authority of an
    administrative agency is … not rendered invalid in a particular
    case because it is more severe than sanctions imposed in other
    cases.” Butz v. Glover Livestock Comm’n Co., 
    411 U.S. 182
    , 187
    (1973).
    That leaves Birkelbach’s second sanctions argument,
    namely that the SEC abused its discretion in affirming the
    NAC’s decision to increase the sanction to a lifetime bar in all
    capacities. Basically, Birkelbach asserts that the NAC
    “punished [him] for exercising his right to … appeal a
    wrongful decision” from the hearing panel. (Appellee Reply
    Br. 14.) However, Birkelbach does not cite a rule, statute,
    constitutional provision, court case, or anything else which
    suggests that the SEC lacked the authority to affirm the
    increase of his sanction on appeal. As the SEC pointed out in its
    opinion, the NAC performs a de novo review of the entire
    record and may even take new evidence in certain
    No. 13-2896                                                  17
    circumstances. See FINRA Rule 9346; see also NASD Rule 9346
    (retired). The FINRA rules specifically put those considering an
    appeal on notice that the NAC “may affirm, dismiss, modify,
    or reverse with respect to each finding, or remand the
    disciplinary proceeding with instructions.” FINRA Rule 9348;
    see also NASD Rule 9348 (retired). Indeed, the rule goes on to
    state that the NAC “may affirm, modify, reverse, increase, or
    reduce any sanction, or impose any other fitting sanction.”
    FINRA Rule 9348 (emphasis added); see also NASD Rule 9348
    (retired). Birkelbach was certainly on notice that he risked an
    increase of his sanction should he take an appeal to that body.
    Finally, the SEC noted in its opinion that Birkelbach
    acknowledged to the NAC that it could increase his sanction,
    and thus his argument that he was “somehow blindsided by
    the increase rings hollow,” William J. Murphy, 
    2013 WL 3327752
    , at *28 n.164, which he does not deny or rebut in his
    petition to this Court. Accordingly, we conclude that the SEC
    did not abuse its discretion in affirming the NAC’s decision to
    increase the sanction from a suspension to a lifetime bar in all
    capacities.
    We note a lingering issue which we shall touch upon
    briefly. In dealing with the statute-of-limitations question
    discussed supra, the SEC held that sufficient violative conduct
    occurred within the five-year statute-of-limitations period to
    sustain Birkelbach’s violations. However, it appears from some
    of the language in the SEC’s opinion that when it was consider-
    ing the sanction against Birkelbach, it may have considered
    violative conduct outside the five-year time frame. For exam-
    ple, in considering whether a lifetime bar was an appropriate
    sanction, the SEC noted that Birkelbach “had an economic
    18                                                 No. 13-2896
    incentive to permit Murphy’s churning” because the commis-
    sions on the Lowry account “represented 18% of BIS’s total
    revenue from the third quarter of 2002 through the end of 2005.”
    Id. at *27 (emphasis added).
    Monetta presumes that the SEC may consider pertinent
    conduct occurring both before and after the relevant violative
    period to craft its sanction. See 
    390 F.3d at 957
     (considering
    both the isolated or recurrent nature of violations and the
    possibility of future violations). Accordingly, even assuming
    the five-year period applies, there was no error in the SEC
    considering events outside that period in crafting its sanction.
    III. CONCLUSION
    For the foregoing reasons, Birkelbach’s petition for review
    of the SEC’s order imposing a lifetime bar in all capacities is
    DENIED.