Neal Preston v. Midland Credit Management ( 2020 )


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  •                               In the
    United States Court of Appeals
    For the Seventh Circuit
    ____________________
    No. 18‐3119
    NEAL PRESTON, individually and on
    behalf of a nationwide class of
    similarly situated individuals,
    Plaintiff‐Appellant,
    v.
    MIDLAND CREDIT MANAGEMENT, INC.,
    Defendant‐Appellee.
    ____________________
    Appeal from the United States District Court for the
    Northern District of Illinois, Eastern Division.
    No. 1:18‐cv‐01532 — Sara L. Ellis, Judge.
    ____________________
    ARGUED MAY 29, 2019 — DECIDED JANUARY 21, 2020
    ____________________
    Before RIPPLE, ROVNER, and BARRETT, Circuit Judges.
    RIPPLE, Circuit Judge. Neal Preston brought this putative
    class action in which he claimed that Midland Credit Man‐
    agement, Inc. (“Midland”), had sent him a collection letter
    that violated the Fair Debt Collection Practices Act
    (“FDCPA”), 15 U.S.C. §§ 1692–1692p. Specifically, he
    claimed that the words “TIME SENSITIVE DOCUMENT” on
    2                                                   No. 18‐3119
    the envelope violated § 1692f(8)’s prohibition against
    “[u]sing any language or symbol,” other than the defend‐
    ant’s business name or address, on the envelope of a debt
    collection letter. He also claimed that these words, and other
    language employed in the body of the letter, were false and
    deceptive, in violation of § 1692e(2) and (10).
    On Midland’s motion, the district court dismissed the
    complaint. The district court noted that the plain language of
    § 1692f(8) prohibited any writing on the envelope, but never‐
    theless concluded that there was a benign‐language excep‐
    tion to the statutory language. Because the language “TIME
    SENSITIVE DOCUMENT” did not create any privacy con‐
    cerns or expose Mr. Preston to embarrassment, the district
    court held that it fell within this exception. The district court
    found no merit with respect to Mr. Preston’s claims under
    § 1692e.
    We now reverse in part and affirm in part. We conclude
    that the language of § 1692f(8) is clear, and its application
    does not lead to absurd results. To the contrary, the prohibi‐
    tion of any writing on an envelope containing a debt collec‐
    tion letter represents a rational policy choice by Congress.
    Consequently, we conclude that the district court erred in
    dismissing Mr. Preston’s claim under § 1692f(8). However,
    we agree with the district court that the language on the en‐
    velope and in the letter does not violate § 1692e and, there‐
    fore, affirm the dismissal of the claims brought under that
    section.
    No. 18‐3119                                                              3
    I.
    BACKGROUND
    A.
    In July 2017, Midland sent Mr. Preston a debt collection
    letter. The collection letter was enclosed in an envelope,
    1
    which bore the words “TIME SENSITIVE DOCUMENT.”
    This internal envelope was enclosed in a larger envelope
    with a glassine covering so that the words on the internal
    envelope were visible to the recipient.
    The enclosed letter set forth information about a debt that
    Midland sought to collect from Mr. Preston, as well as two
    discounted payment options if Mr. Preston submitted pay‐
    ment by a certain date. The first offered a discount of forty
    percent off the total debt balance if Mr. Preston paid the sum
    in a single payment by August 18, 2017. The second offered
    a discount of twenty percent off the total debt if Mr. Preston
    made six monthly installments, with the first payment due
    by August 18, 2017. The letter urged Mr. Preston to “[a]ct
    now to maximize … savings and put this debt behind you …
    2
    .” The letter further stated that the offer expired on August
    18, 2017. At the bottom of the letter, just above the payment
    1 R.1 ¶ 27 (bold removed). In reviewing the dismissal of Mr. Preston’s
    claims, we accept as true all well‐pleaded facts set forth in his complaint
    and draw all reasonable inferences in his favor. See, e.g., Anicich v. Home
    Depot U.S.A., Inc., 
    852 F.3d 643
    , 648 (7th Cir. 2017).
    2   
    Id. ¶ 37.
    4                                                         No. 18‐3119
    coupon, Midland included the following statement: “We are
    3
    not obligated to renew any offers provided.”
    B.
    Following his receipt of the letter, Mr. Preston filed this
    action in which he alleged that the language on the enve‐
    lope, the language in the letter, and the combination of the
    two violated the FDCPA. Specifically, in Count I, he alleged
    that the phrase “TIME SENSITIVE DOCUMENT” violated
    § 1692f(8) because it was language other than Midland’s ad‐
    dress that appeared on an envelope containing a debt collec‐
    tion letter. He also alleged that the envelope itself constitut‐
    ed a false representation of the character, amount, or legal
    status of a debt, under § 1692e(2)(a), as well a false or decep‐
    tive means to collect a debt under § 1692e(10). Count II made
    equivalent allegations on behalf of a class of consumers.
    Count III alleged that the envelope, together with the lan‐
    guage of the discounted offers and the disclaimer that Mid‐
    land was not obligated to renew any offers, “create[d] a false
    sense of urgency,” which constituted both a “false represen‐
    tation of—the character, [and] legal status of any debt” in
    violation of § 1692e(2)(a), and a “false representation or de‐
    4
    ceptive means to collect … a debt” under § 1692e(10). Count
    IV made equivalent allegations on behalf of the purported
    class. Counts V and VI alleged individual and class claims,
    3   
    Id. ¶ 36.
    4 
    Id. ¶¶ 66,
    68 (second alteration in original) (internal quotation marks
    omitted). Count III also included an allegation that the envelope and
    language violated § 1692f; however, Mr. Preston abandoned that claim in
    his response to Midland’s motion to dismiss. See R.23 at 11 n.1.
    No. 18‐3119                                                             5
    respectively, that the discounted offers, standing alone, vio‐
    lated §§ 1692e(2)(a), 1692e(10), and 1692f(8). Finally, Count
    VII alleged that Midland’s letter violated the Illinois Con‐
    sumer Fairness Act.
    Midland moved to dismiss the complaint. It first ob‐
    served that the purpose of § 1692f(8), as set forth in the legis‐
    lative history, was to prohibit debt collectors from using lan‐
    guage or symbols that revealed that the letter concerned
    debt collection; it was not intended to “bar the use of harm‐
    5
    less words or symbols.” It further noted that several courts,
    including the Courts of Appeals for the Fifth and Eighth Cir‐
    cuits, had adopted a “‘benign language’ exception” to
    § 1692f(8)’s absolute prohibition of the use of any symbol or
    6
    language on the envelope of the debt collection letter. Be‐
    cause “TIME SENSITIVE DOCUMENT” did not suggest that
    the contents involved debt collection, Midland argued, this
    language fell within such an exception.
    Turning to Mr. Preston’s claim that the envelope and
    language together created a false sense of urgency, Midland
    submitted that the language it had employed fell within the
    safe harbor that we created in Evory v. RJM Acquisitions
    Funding, L.L.C., 
    505 F.3d 769
    (7th Cir. 2007). According to
    Midland, Evory involved “the same legal theory espoused by
    [Mr. Preston],” namely that consumers may be convinced
    that, if they do not act quickly, there will not be further op‐
    5 R.20 at 4 (quoting Lindbergh v. Transworld Sys., Inc., 
    846 F. Supp. 175
    ,
    180 (D. Conn. 1994)).
    6   
    Id. at 4–5.
    6                                                  No. 18‐3119
    7
    portunities to settle their debt. Midland maintained that its
    use of the safe‐harbor language—“[w]e are not obligated to
    renew any offers provided”—merely informed the consumer
    that there may not be other settlement offers, while “dis‐
    pel[ling] any false impression by the consumer as to his or
    8
    her options.”
    Finally, Midland contended that there simply was not
    any way that a consumer could misconstrue or misunder‐
    9
    stand the offer language. Consequently, the offer language,
    by itself or with the envelope, did not violate any provisions
    of the FDCPA.
    Mr. Preston opposed the motion. He maintained that the
    plain language of § 1692f(8) prohibited the use of any lan‐
    guage or symbol on the envelope other than the debt collec‐
    tor’s business name or address. Moreover, he contended, the
    blanket prohibition set forth in § 1692f(8) achieves rather
    than frustrates the statute’s purpose. Specifically, it discour‐
    ages debt collectors from “tak[ing] liberties with Section
    1692[f](8) by adding so‐called ‘benign language’ to the enve‐
    10
    lopes of debt coll[ec]tion letters.”
    Turning to his claims under § 1692e(2) and (10), Mr. Pres‐
    ton submitted that Evory was not controlling. He noted that
    the letter in Evory did not contain the words “‘Act Now’” or
    7   
    Id. at 7.
    8   
    Id. at 7–8.
    9   See 
    id. at 8
    & n.2.
    10   R.23 at 7.
    No. 18‐3119                                                                7
    suggest that the consumer faced “‘TIME SENSITIVE’ pay‐
    11
    ment options.” Additionally, Mr. Preston argued that Mid‐
    land’s placement of the safe‐harbor language “well away”
    from the offending language diminished the effect of the
    12
    safe‐harbor language on the consumer.
    The district court agreed with Midland and dismissed the
    complaint. It noted that two Courts of Appeals, the Fifth Cir‐
    cuit in Goswami v. American Collections Enterprise, Inc., 
    377 F.3d 488
    (5th Cir. 2004), and the Eighth Circuit in Strand v.
    Diversified Collection Service, Inc., 
    380 F.3d 316
    (8th Cir. 2004),
    “ha[d] accepted … a benign language exception” to
    13                                      14
    § 1692f(8).             On the basis of these authorities,      the district
    15
    court was persuaded to reject a literal interpretation. The
    court determined that the language “TIME SENSITIVE
    DOCUMENT” was indistinguishable from the phrases such
    as “priority mail” and “immediate reply requested” that the
    16
    courts in Goswami and Strand had determined were benign.
    11   
    Id. at 12
    (bold removed).
    12   
    Id. 13 R.26
    at 4.
    14The court also relied upon district court opinions that had followed
    Goswami v. American Collections Enterprise, Inc., 
    377 F.3d 488
    (5th Cir.
    2004), and Strand v. Diversified Collection Service, Inc., 
    380 F.3d 316
    (8th
    Cir. 2004). See R.26 at 4–5.
    15   
    Id. at 4–5.
    16   
    Id. at 5.
    8                                                             No. 18‐3119
    Turning to Mr. Preston’s claims under § 1692e, the court
    concluded that Evory was controlling. The district court ex‐
    plained that, like Midland, the debt collector in Evory had
    employed language designed to prompt consumers to act
    quickly to take advantage of the offers. Although such offers
    were not improper, the language could leave the impression
    that, if the consumer did not pay by the stated deadline, he
    may not have an opportunity to settle his debt. In reality,
    however, these offers frequently were renewed. “To address
    this,” the district court explained, this court had “created
    safe harbor language for debt collectors to use when sending
    letters like that [Mr.] Preston received that offer discounts:
    17
    ‘We are not obligated to renew this offer.’” The district
    court concluded that Midland had employed such language
    in its communication to Mr. Preston and had used it for its
    intended purpose: “to protect the unsophisticated consumer
    ‘against receiving a false impression of his options’ and pro‐
    tect the debt collector from claims that its offers are mislead‐
    18
    ing.” Consequently, the district court held that Midland
    was protected by Evory’s safe harbor with respect to
    Mr. Preston’s claims under § 1692e.
    The district court therefore dismissed Mr. Preston’s
    FDCPA claims on the merits. It declined to exercise supple‐
    mental jurisdiction over his claims under Illinois state law
    and, therefore, dismissed those without prejudice. Following
    entry of judgment, Mr. Preston timely appealed.
    17Id. at 8 (quoting Evory v. RJM Acquisitions Funding L.L.C., 
    505 F.3d 769
    ,
    776 (7th Cir. 2007)).
    18   
    Id. (quoting Evory,
    505 F.3d at 776).
    No. 18‐3119                                                          9
    II.
    Before this court, Mr. Preston maintains that the district
    court erred in dismissing his § 1692f(8) claim based on the
    language on the envelope. He also renews his § 1692e claims
    based on the envelope, the letter, and the collective language
    19
    of both. We begin with his § 1692f(8) claim.
    A.
    As we previously noted, Mr. Preston submits that the
    plain language of § 1692f(8) prohibits any language or sym‐
    bol, other than the debt collector’s business name or address,
    from appearing on the envelope containing a debt collection
    letter. We agree.
    In construing a statute, “we begin ‘with the language of
    the statute.’ If the statutory language is unambiguous and
    the ‘statutory scheme is coherent and consistent’ … ‘[t]he in‐
    quiry ceases.’” Kingdomware Techs., Inc. v. United States, 
    136 S. Ct. 1969
    , 1976 (2016) (quoting Barnhart v. Sigmon Coal Co.,
    
    534 U.S. 438
    , 450 (2002)). Section 1692f of Title 15 provides:
    A debt collector may not use unfair or uncon‐
    scionable means to collect or attempt to collect
    any debt. Without limiting the general applica‐
    tion of the foregoing, the following conduct is a
    violation of this section:
    19Following oral argument, we determined that, in deciding this appeal,
    we would benefit from the views of the Consumer Financial Protection
    Bureau (“CFPB”), the agency to whom Congress has delegated rulemak‐
    ing authority with respect to the FDCPA. The CFPB filed a brief as ami‐
    cus curiae, to which both parties responded. We thank the CFPB for its
    submission.
    10                                              No. 18‐3119
    (1) The collection of any amount (including
    any interest, fee, charge, or expense incidental
    to the principal obligation) unless such amount
    is expressly authorized by the agreement creat‐
    ing the debt or permitted by law.
    (2) The acceptance by a debt collector from any
    person of a check or other payment instrument
    postdated by more than five days unless such
    person is notified in writing of the debt collec‐
    tor’s intent to deposit such check or instrument
    not more than ten nor less than three business
    days prior to such deposit.
    (3) The solicitation by a debt collector of any
    postdated check or other postdated payment
    instrument for the purpose of threatening or
    instituting criminal prosecution.
    (4) Depositing or threatening to deposit any
    postdated check or other postdated payment
    instrument prior to the date on such check or
    instrument.
    (5) Causing charges to be made to any person
    for communications by concealment of the true
    purpose of the communication. Such charges
    include, but are not limited to, collect tele‐
    phone calls and telegram fees.
    (6) Taking or threatening to take any nonjudi‐
    cial action to effect dispossession or disable‐
    ment of property if—
    No. 18‐3119                                                    11
    (A) there is no present right to possession of
    the property claimed as collateral through
    an enforceable security interest;
    (B) there is no present intention to take pos‐
    session of the property; or
    (C) the property is exempt by law from
    such dispossession or disablement.
    (7) Communicating with a consumer regarding
    a debt by post card.
    (8) Using any language or symbol, other than
    the debt collector’s address, on any envelope
    when communicating with a consumer by use
    of the mails or by telegram, except that a debt
    collector may use his business name if such
    name does not indicate that he is in the debt
    collection business.
    The first sentence of § 1692f prohibits debt collectors from
    using unfair or unconscionable means to collect a debt. That
    prohibition is then followed by a specific list of conduct that
    violates the section. Among those acts specifically listed is
    the use of “any language or symbol, other than the debt col‐
    lector’s address, on any envelope when communicating with
    a consumer … except that a debt collector may use his busi‐
    ness name” under prescribed circumstances. 15 U.S.C.
    § 1692f(8). On its face, the prohibition is clear: use of any lan‐
    guage or symbol on an envelope, except for the debt collec‐
    tor’s name (if it does not indicate that the collector is in the
    business of debt collection) and the debt collector’s address,
    violates subsection (8).
    12                                                  No. 18‐3119
    Nevertheless, Midland maintains that a literal application
    of § 1692f(8) “would unquestionably lead to bizarre re‐
    20
    sults.” It urges us to adopt the view of our sister circuits in
    Strand and Goswami, to hold that subsection (8) needs clarifi‐
    cation, and to look to legislative history to guide our inter‐
    pretation of that provision. We turn now to those cases.
    In Strand, a debt collector, DCS, had sent a collection let‐
    ter in an envelope with the words “PERSONAL AND
    CONFIDENTIAL”             and      “IMMEDIATE           REPLY
    REQUESTED” printed on it; the envelope “also displayed a
    printed corporate logo depicting a grid with an upward‐
    pointing arrow and the initials 
    ‘DCS.’” 380 F.3d at 317
    (bold
    removed). In considering whether this language violated
    § 1692f(8)’s prohibition, the court first observed that a literal
    interpretation of statutory language would “create bizarre
    results” because, the court believed, “a debtor’s address and
    an envelope’s pre‐printed postage would arguably be pro‐
    hibited, as would any innocuous mark related to the post,
    such as ‘overnight mail’ and ‘forwarding and address cor‐
    rection requested.’” 
    Id. at 318.
        “With this observation in mind,” the court began its
    “analysis by considering whether DCS violated § 1692f(8) by
    printing its initials on the suspect envelopes.” 
    Id. The court
    noted that it was “not plainly clear [that] the statute prohib‐
    its the use of such initials as a corporate name.” 
    Id. It ex‐
    plained:
    While the statute forbids use of “any language
    or symbol,” it makes an exception for the debt
    20   Appellee’s Br. 12.
    No. 18‐3119                                                13
    collector’s business name, so long as the name
    does not reveal the collector’s business. At is‐
    sue then is whether the word “name,” as used
    in the statute, encompasses references to a cor‐
    poration by its initials.
    We believe the word, as used modernly in
    commerce, can mean not only an appellation in
    the traditional sense of the word but also a
    more‐abstract signifier, such as initials. In to‐
    day’s culture, when memorable brevity is par‐
    amount and words and statements are so
    commonly reduced to letters and numerals
    (e.g., Y2K), initials often have a wider currency
    than the names they represent.
    
    Id. The court
    in Strand looked primarily to two sources to
    guide its interpretation. The first was the FDCPA’s statement
    of purpose “to eliminate abusive debt collection practices by
    debt collectors [and] to insure that those debt collectors who
    refrain from using abusive debt collection practices are not
    competitively disadvantaged.” 
    Id. at 318–19
    (quoting 15
    U.S.C. § 1692(e)). The second was a decision from the Cen‐
    tral District of California that had recognized a benign‐
    language exception for the words “‘Personal & Confidential’
    and ‘Forwarding and Address Correction Requested.’” 
    Id. at 319
    (quoting Masuda v. Thomas Richards & Co., 
    759 F. Supp. 1456
    , 1466 (C.D. Cal. 1991)). After reviewing these decisions,
    the Eighth Circuit concluded that, “[i]n light of such clear
    and universal pronouncements on the purpose of the
    FDCPA, we believe a reading of the word ‘name’ encom‐
    passing initials and logos does not thwart Congressional
    14                                                  No. 18‐3119
    purpose in any way.” 
    Id. at 319
    . “By a natural extension,” it
    continued, “this construction also renders benign the neutral
    logo and innocuous phrases printed on the DCS envelopes.”
    
    Id. In Goswami,
    the plaintiff alleged that “a ‘priority letter’
    marking on the collection letter envelope” violated
    § 
    1692f(8). 377 F.3d at 491
    . In evaluating this claim, the Fifth
    Circuit concluded that the prohibition in § 1692f(8) reasona‐
    bly could be read in one of two ways: 1) if read in isolation,
    it could be read as “barring any markings on the outside of
    … [the] envelope other than the names and addresses of the
    parties”; and 2) if read together with the prefatory language
    of § 1692f, it could be read as “only prohibit[ing] markings
    … that are unfair or unconscionable.” 
    Id. at 493.
    Believing
    the statutory language to be ambiguous, the court looked to
    the legislative history, the Federal Trade Commission’s
    (“FTC”) interpretation of the provision, and district court
    cases interpreting the provision, see 
    id. at 494
    (collecting cas‐
    es), to conclude that a benign‐language exception should
    apply. Examining the language at issue, it observed that
    “[n]othing about the marking ‘priority letter’ intimates that
    the contents of the envelope relate to collection of delinquent
    debts.” 
    Id. at 494.
    Consequently, the language did not violate
    § 1692f(8). 
    Id. We respectfully
    disagree with the approach taken by our
    sister circuits. Adherence to the plain wording of § 1692f(8)
    does not, as Strand suggests, prohibit the use of a debtor’s
    address. Nor does the language prohibit pre‐printed postage
    or the use of words such as “overnight mail.” The section
    plainly sanctions “use of the mails” to communicate with a
    debtor and therefore also sanctions the use of the language
    No. 18‐3119                                                               15
    and symbols required for sending communications through
    the mail. It does not prohibit markings required by the Unit‐
    ed States Postal Service such as stamping or affixing lan‐
    guage or symbols to ensure the successful delivery of the
    communication.
    We also cannot agree with our sister circuits that the
    prefatory language of §1692f renders the provision ambigu‐
    ous. The first sentence of §1692f prohibits a debt collector
    from “us[ing] unfair or unconscionable means to collect or
    attempt to collect any debt.” It next sets forth a nonexhaus‐
    tive list of conduct that constitutes “a violation of this sec‐
    tion.” Turner v. J.V.D.B. & Assocs., Inc., 
    330 F.3d 991
    , 996 (7th
    Cir. 2003) (“Section 1692f states, without qualification, that
    ‘the following conduct is a violation of this section.’”). Each
    subsection, (1) through (8), sets forth a discrete means of vio‐
    lating the statute, and the elements of each violation are de‐
    termined by the language of the subsection. Cf. 
    Turner, 330 F.3d at 996
    (stating that “[w]hether the collection of a debt
    violates § 1692f(1) depends solely on two factors: (1) whether
    the debt agreement explicitly authorizes the charge; or (2)
    whether the charge is permitted by law,” both of which ap‐
    pear in the text of f(1)). Nothing about the prefatory lan‐
    guage of § 1692f renders the meaning of subsection (8) am‐
    21
    biguous.
    21 We also are unpersuaded by the reasoning of the district court cases
    on which our sister circuits relied. See Lindbergh, 
    846 F. Supp. 175
    ; Johnson
    v. NCB Collection Servs., 
    799 F. Supp. 1298
    (D. Conn. 1992); Masuda v.
    Thomas Richards & Co., 
    759 F. Supp. 1456
    (C.D. Cal. 1991). The court in
    both Lindbergh and Johnson followed Masuda in concluding that there is a
    benign‐language exception to § 1692f(8). Turning to Masuda, the court
    (continued … )
    16                                                            No. 18‐3119
    Because the statutory language neither leads to absurd
    results nor is ambiguous, resort to legislative history is nei‐
    22
    ther necessary nor appropriate. See, e.g., United States v. Sil‐
    ( … continued)
    considered whether a debt collector had violated § 1692f(8) “by includ‐
    ing on the outside of envelopes mailed to Masuda (1) notice that theft of
    mail or obstruction of delivery is a federal crime, (2) the language
    ‘PERSONAL & CONFIDENTIAL’ and (3) the phrase ‘Forwarding and
    Address Correction 
    Requested.’” 759 F. Supp. at 1466
    . The court
    acknowledged that the writing appeared to violate the proscription in
    § 1692f(8). It further acknowledged that, “[i]n some cases, a strict inter‐
    pretation of the FDCPA may be necessary to protect consumer privacy
    and prevent embarrassment to consumers.” 
    Id. (citing S.
    Rep. No. 95‐382
    at 2–4 (1977)). It concluded however that “Congress’ interest in protect‐
    ing consumers … would not be promoted by proscribing benign lan‐
    guage. Congress enacted § 1692f(8) simply to prevent debt collectors
    from ‘using symbols on envelopes indicating that the contents pertain to
    debt collection.’” 
    Id. (quoting S.
    Rep. No. 95‐382 at 8). However, courts
    “are bound by the language of the statute as it is written” and “are not at
    liberty to rewrite [the] statute because [we] might deem its effects sus‐
    ceptible of improvement.” C.I.R. v. Lundy, 
    516 U.S. 235
    , 252 (1996) (inter‐
    nal quotation marks omitted) (alterations in original). “If the statutory
    language is unambiguous, and the statutory scheme is coherent and con‐
    sistent,” no further analysis is necessary. Kingdomware Techs., Inc. v. Unit‐
    ed States, 
    136 S. Ct. 1969
    , 1976 (2016) (internal quotation marks omitted).
    The Masuda court never considered, in the first instance, whether the
    language of the statute was ambiguous therefore necessitating resort to
    legislative history.
    22 Resort to agency interpretations similarly is unnecessary when the
    statutory language is clear. See, e.g., United States v. Zuniga‐Galeana, 
    799 F.3d 801
    , 805 (7th Cir. 2015) (“We defer to an administering agency’s in‐
    terpretation of a statute only if the statute is ambiguous.”); Vulcan Const.
    Materials, L.P. v. Fed. Mine Safety and Health Review Comm’n, 
    700 F.3d 297
    ,
    312 (7th Cir. 2012) (determining that, because the statute was not ambig‐
    uous, the court need not “reach the question of the proper deference
    (continued … )
    No. 18‐3119                                                            17
    va, 
    140 F.3d 1098
    , 1102 (7th Cir. 1998) (“If the language is un‐
    ambiguous, we need not resort to legislative history or other
    sources to glean the legislative intent of the statute.”). The
    statutory language does, in fact, prohibit debt collectors
    from sending communications to consumers in envelopes
    bearing symbols that are indicative of debt collection. The
    language of the statute simply draws a clear line to ensure
    that consumers’ rights are not lost in the interpretation of
    more subtle language. As one court has explained,
    [t]his approach provides certainty to debt col‐
    lectors and avoids the problem of having to
    decide on a case by case basis what language
    or symbols intrude into the privacy of the
    debtor or otherwise constitute “an unfair or
    unconscionable means to collect or attempt to
    collect a debt.” [15 U.S.C.] § 1692f. Congress
    ( … continued)
    owed to the Secretary’s interpretation of the statute”). In this case, the
    clear language of the statute makes it unnecessary for us to consider the
    Federal Trade Commission Staff Commentary on the Fair Debt Collec‐
    tion Practices Act, 53 Fed. Reg. 50097 (Dec. 13, 1988), on which Midland
    relies to support its argument that we should recognize a benign‐
    language exception. Even if we needed agency guidance, however, the
    Commentary acknowledges that it is “not a formal … rule or advisory
    opinion” and is “not binding on the Commission or the public.” 
    Id. at 50101.
    Moreover, the CFPB, the agency now charged with administration
    and enforcement of the FDCPA, see 15 U.S.C. § 1692l(b)(6), (d); 12 U.S.C.
    § 5512(b)(1), (4), has expressed a contrary view: Based on the plain mean‐
    ing of the statute, the use of any language or symbol, other than the debt
    collector’s name or address (“if such name does not indicate that he is in
    the debt collection business”) violates § 1692f(8). See Amicus Br. (CFPB)
    11.
    18                                                No. 18‐3119
    wrote into the law a bright‐line rule with re‐
    spect to markings on envelopes sent to debtors
    and authorized the award of damages to debt‐
    ors if debt collectors violate the plain language
    of § 1692f(8).
    Palmer v. Credit Collection Servs., Inc., 
    160 F. Supp. 3d 819
    ,
    822–23 (E.D. Pa. 2015). In providing certainty, this provision
    furthers the FDCPA’s overall purpose of “eliminat[ing] abu‐
    sive debt collection practices by debt collectors” and “in‐
    sur[ing] that those debt collectors who refrain from using
    abusive debt collection practices are not competitively dis‐
    advantaged.” 15 U.S.C. § 1692(e).
    In sum, the meaning of § 1692f(8) is clear: When a debt
    collector communicates with consumers through the mails, it
    may not use any language or symbol on the envelope except
    for its business name or address, as long as the name does
    not indicate that he is in the debt collection business. Turn‐
    ing to the facts here, there is no question that the language
    “TIME SENSITIVE DOCUMENT” appears on the envelope
    enclosing a communication to a consumer. It is equally ap‐
    parent that the language at issue does not fall within the
    itemized exception set forth in subsection (8): It is not Mid‐
    land’s name nor its address. The inclusion of this phrase
    thus violates § 1692f(8), and the district court erred in dis‐
    missing the claim set forth in Count I of Mr. Preston’s com‐
    plaint.
    B.
    Mr. Preston also maintains that the combination of the
    language of the discounted offers, the statement that Mid‐
    land was not obligated to renew the offers, and the words
    No. 18‐3119                                                             19
    “TIME SENSITIVE DOCUMENT” on the envelope, consti‐
    tuted both a false representation of the character and legal
    23
    status of any debt in violation of § 1692e(2)(A) and a “false
    representation or deceptive means to collect … a debt” un‐
    24
    der § 1692e(10). We evaluate § 1692e claims under the un‐
    sophisticated consumer standard, see, e.g., Walker v. Nat’l Re‐
    covery, Inc., 
    200 F.3d 500
    , 501 (7th Cir. 1999), and “ask
    whether someone of modest education and limited commer‐
    cial savvy would likely be deceived by the letter,” O’Boyle v.
    Real Time Resolutions, Inc., 
    910 F.3d 338
    , 344 (7th Cir. 2018).
    23   15 U.S.C. § 1692e(2)(A) provides:
    A debt collector may not use any false, deceptive, or mis‐
    leading representation or means in connection with the col‐
    lection of any debt. Without limiting the general application
    of the foregoing, the following conduct is a violation of this
    section:
    …
    (2) The false representation of—
    (A) the character, amount, or legal status of any debt
    ….
    24   15 U.S.C. § 1692e(10) provides:
    A debt collector may not use any false, deceptive, or mis‐
    leading representation or means in connection with the col‐
    lection of any debt. Without limiting the general application
    of the foregoing, the following conduct is a violation of this
    section:
    …
    (10) The use of any false representation or deceptive
    means to collect or attempt to collect any debt or to ob‐
    tain information concerning a consumer.
    20                                                           No. 18‐3119
    “[I]f it is ‘apparent from a reading of the letter that not even
    a significant fraction of the population would be misled by
    it,’ then plaintiff fails to state a claim and dismissal is appro‐
    priate.” 
    Id. at 342
    (quoting Zemeckis v. Glob. Credit & Collec‐
    25
    tion Corp., 
    679 F.3d 632
    , 636 (7th Cir. 2012)).
    Mr. Preston’s allegations closely mirror those that we ad‐
    dressed in Evory. In that case, the plaintiffs complained that
    the following language violated § 1692e:
    “[W]e would like to offer you a unique oppor‐
    tunity to satisfy your outstanding debt”—“a
    settlement of 25% OFF of your current balance.
    SO YOU ONLY PAY $[____] In ONE
    25 As an initial matter, Mr. Preston maintains that the district court never
    should have granted Midland’s motion to dismiss his § 1692e claims be‐
    cause Midland’s “Motion to Dismiss only sought to dismiss Plaintiff’s
    claim that the Collection Letter Envelope violated Section 1692f(8).” Ap‐
    pellant’s Br. 18. Like the district court, we disagree with Mr. Preston’s
    characterization of Midland’s motion. Midland clearly requested dismis‐
    sal of Mr. Preston’s entire complaint. See R.20 at 8. Additionally, in its
    memorandum in support of its motion, Midland included an argument
    with the heading “M[idland’s] collection letter and envelope do not cre‐
    ate a false sense of urgency[.]” 
    Id. at 6
    (bold removed). Although it did
    not mention explicitly § 1692e, Midland discussed in detail our decision
    in Evory, which created safe‐harbor language that debt collectors may
    use to avoid violations of § 1692e. In its memorandum, Midland argued
    that Evory disposed of Mr. Preston’s claim that the envelope and letter
    together “create[d] a false sense of urgency,” and Midland specifically
    referenced allegations that Mr. Preston had made in Count III of his
    complaint (seeking relief under § 1692e). R.20 at 7–8. Midland also ad‐
    dressed the merits of Mr. Preston’s claims that the language of the dis‐
    counted offers standing alone violated § 1692e. See 
    id. at 8
    n.2. Conse‐
    quently, there is no merit to Mr. Preston’s waiver argument.
    No. 18‐3119                                                  21
    PAYMENT that must be received no later than
    40 days from the date on this letter.” Or
    “TIME’S A WASTIN’! ... Act now and receive
    30% off ... if you pay by March 31st.” Or we are
    “currently able to offer you a substantial dis‐
    count of 50% off your Current Balance if we re‐
    ceive payment by 05–14–2004 [.]”
    
    Evory, 505 F.3d at 775
    . In evaluating this language, we noted
    that “[t]here is nothing improper about making a settlement
    offer.” 
    Id. Nevertheless, because
    debt collectors “frequently
    renew their offers if the consumer fails to accept the initial
    offer,” we were concerned that “unsophisticated consumers
    may think that if they don’t pay by the deadline, they will
    have no further chance to settle their debt for less than the
    full amount.” 
    Id. We also
    noted, however, that requiring
    debt collectors to disclose their exact settlement policies
    “would disintegrate” the debt collection process. 
    Id. To ac‐
    commodate the competing goals of the statute, we fashioned
    a safe harbor that would protect the consumer “against re‐
    ceiving a false impression of his options” while encouraging
    debt collectors to make settlement offers. 
    Id. at 775–76.
    We
    rested on the following language: “We are not obligated to
    renew this offer.” 
    Id. at 776.
    We reasoned that this statement
    would inform the unsophisticated consumer “that there
    [wa]s a renewal possibility but that it [wa]s not assured.” 
    Id. Mr. Preston’s
    communication, like that of the plaintiffs in
    Evory, included language—“Act now,” “TIME SENSITIVE
    26
    DOCUMENT,” and time limits on the settlement offers—
    26   R.1 ¶¶ 27, 38 (bold removed).
    22                                                No. 18‐3119
    that suggested that the consumer had to settle his debt in the
    most expeditious manner possible. However, at the end of
    Mr. Preston’s letter, Midland also included safe‐harbor lan‐
    guage as in Evory: “We are not obligated to renew any offers
    27
    provided.” The inclusion of this language cured any
    misimpression that an unsophisticated consumer might have
    formed concerning the meaning of the settlement offers.
    Mr. Preston submits, however, that the language of his
    letter is more egregious and, therefore, that Evory’s
    safe‐harbor language should not shield Midland from liabil‐
    ity under § 1692e. He maintains that the words “TIME
    SENSITIVE DOCUMENT” on the envelope of the communi‐
    cation, as well as the location of the safe‐harbor language in
    the body of the communication, renders Evory’s safe‐harbor
    language ineffectual. We cannot accept these contentions. In
    Evory, our concern was “that unsophisticated consumers
    may think that if they don’t pay by the deadline, they will
    have no further chance to settle their debt for less than the
    full 
    amount.” 505 F.3d at 775
    . The words “TIME SENSITVE
    DOCUMENT” on Mr. Preston’s envelope simply reiterate
    the message in the communication itself, which urges the
    debtor to “[a]ct now” and sets forth an expiration date for
    the offer. Words of urgency were precisely what was at issue
    in Evory and what the safe‐harbor language was meant to
    address.
    Similarly, the placement of the safe‐harbor language in
    Mr. Preston’s communication does not negate its effect.
    Mr. Preston relies on Boucher v. Finance System of Green Bay,
    27   
    Id. ¶ 36.
    No. 18‐3119                                                              23
    Inc., 
    880 F.3d 362
    (7th Cir. 2018), in which we observed that
    “a debt collector is only entitled to safe harbor protection if
    the information he furnishes is accurate and he does not ob‐
    scure it by adding confusing other information (or misin‐
    formation).” 
    Id. at 370
    (internal quotation marks omitted).
    He submits that “the formatting [of] the letter purposefully
    pushes the ‘safe harbor’ language to a place on the letter
    where its application and contest [sic] is rendered meaning‐
    28
    less.” In essence, Mr. Preston maintains that the safe harbor
    is without effect unless it immediately follows the language
    of the offers. We cannot accept this contention. The
    safe‐harbor language appears on the face of the letter in the
    same font and font size as the offer language. It is not lost in
    unnecessary verbiage, but is set apart and centered on a line.
    It is not obscured in any way.
    Here, Midland accurately and appropriately used the
    safe‐harbor language we fashioned in Evory. Consequently,
    the district court did not err in dismissing the claim set forth
    29
    in Counts III and IV of Mr. Preston’s complaint.
    28   Appellant’s Br. 21.
    29 Following oral argument, Mr. Preston moved for “leave to cite to addi‐
    tional collection letters sent to him in response to question posed during
    oral argument.” See App. R. 34‐1 (capitalization removed). On its face,
    the motion purports to supply three additional letters sent to Mr. Preston
    to establish that the discounted offers in fact were renewed. In reality,
    Mr. Preston is using what should be a perfunctory motion to provide
    more fulsome responses to oral argument questions and to reargue his
    case. We therefore deny Mr. Preston’s motion.
    We note, however, that, even if we had allowed the submission of
    the additional letters, it would not have altered our analysis. In Evory, we
    (continued … )
    24                                                          No. 18‐3119
    C.
    Lastly, Mr. Preston contends that Midland violated
    § 1692e because its description of the offers in the communi‐
    cation were “meaningless, confusing, misleading and convo‐
    30
    luted.” Mr. Preston acknowledges that the letter states:
    “Act now to maximize your savings and put this debt be‐
    31
    hind you.” He further acknowledges that the letter identi‐
    fies “two discounted payment options, one for 40% off the
    32
    balance and another at 20% off the balance.” Nevertheless,
    he maintains that the letter is confusing because it “does not
    explain how being ‘pre‐approved for a discount program’
    and making one of the two discounted payment options will
    33
    impact the remainder of the debt.” Mr. Preston suggests
    that the reader is left to wonder whether “the debt [will] be
    written off? Will the debt be sold to another debt owner?
    ( … continued)
    observed that debt collectors “frequently renew their offers if the con‐
    sumer fails to accept the initial offer,” and we fashioned the safe‐harbor
    language so that unsophisticated consumers would not conclude that
    “they w[ould] have no further chance to settle their debt for less than the
    full 
    amount.” 505 F.3d at 775
    . Here, the letters merely show that Midland
    did renew its offers to Mr. Preston. This is an eventuality anticipated by
    Evory and therefore encompassed within its holding.
    30   Appellant’s Br. 22.
    31   
    Id. 32 Id.
    at 21.
    33   
    Id. No. 18‐3119
                                                    25
    [Or] [w]ill another debt collector attempt to collect the re‐
    34
    maining amounts?”
    As we have noted, we evaluate § 1692e claims under the
    unsophisticated consumer standard. 
    O’Boyle, 910 F.3d at 344
    .
    The unsophisticated consumer “possesses rudimentary
    knowledge about the financial world, is wise enough to read
    collection notices with added care, possesses ‘reasonable in‐
    telligence,’ and is capable of making basic logical deductions
    and inferences.” Pettit v. Retrieval Masters Creditor Bureau,
    Inc., 
    211 F.3d 1057
    , 1060 (7th Cir. 2000). Consequently, in
    evaluating § 1692e claims, we “ask ‘whether a person of
    modest education and limited commercial savvy would be
    likely to be deceived’ by the debt collector’s representation.”
    Dunbar v. Kohn Law Firm, S.C., 
    896 F.3d 762
    , 764 (7th Cir.
    2018) (quoting 
    Evory, 505 F.3d at 774
    ).
    Here, we do not share Mr. Preston’s concern that the lan‐
    guage of the communication will plague the unsophisticated
    consumer with doubt about the effect of the payoff options.
    Midland’s letter congratulates the consumer on being “pre‐
    approved for a discount program designed to save you
    money,” invites the consumer to “[a]ct now to … put this
    debt behind you,” gives two discounted payment options,
    and indicates that the consumer can save up to $1,235.22 by
    35
    taking advantage of the offers. Read literally, the meaning
    of the letter is clear: If the consumer takes advantage of one
    of the discounted payoff options, he will be rid of the debt. A
    consumer who interpreted the letter to mean that the debt
    34   
    Id. at 22.
    35   R.1 ¶¶ 26, 37; Appellant’s Br. 5.
    26                                                 No. 18‐3119
    could survive the payoff and be sold to another debt collec‐
    tor either would be misreading the words or engaging in a
    flight of fancy. Such interpretations do not suffice to state a
    claim under § 1692e. See 
    Dunbar, 896 F.3d at 765
    (rejecting
    the plaintiff’s argument in part because it would have re‐
    quired the “unsophisticated consumer” to “understand the
    word ‘may’ to mean ‘will’”); Gruber v. Creditors’ Prot. Serv.,
    Inc., 
    742 F.3d 271
    , 274 (7th Cir. 2014) (noting that the unso‐
    phisticated consumer “does not interpret [collection letters]
    in a bizarre or idiosyncratic fashion”). Moreover, the letter is
    written using common sales language—“discount,” “40%
    off,” “20% off”—that consumers regularly encounter. Be‐
    cause “it is apparent from a reading of the letter that not
    even a significant fraction of the population would be misled
    by it,” Zemeckis v. Global Credit & Collection Corp., 
    679 F.3d 632
    , 636 (7th Cir. 2012) (internal quotation marks omitted),
    the district court properly dismissed Mr. Preston’s § 1692e
    claims.
    Conclusion
    For the foregoing reasons, we affirm the judgment of dis‐
    trict court dismissing Mr. Preston’s claims under § 1692e.
    However, we reverse the district court’s judgment dismiss‐
    ing Mr. Preston’s claim under § 1692f(8) and remand for fur‐
    ther proceedings consistent with this opinion. We express no
    view on whether the class Mr. Preston seeks to represent
    should be certified. Each party will bear its costs in this ap‐
    peal.
    AFFIRMED in part; REVERSED and REMANDED in part
    No. 18‐3119                                                 27
    ROVNER, Circuit Judge, concurring. My colleague has
    penned a thorough and well‐reasoned opinion in all respects
    and has done a great service to this circuit and, one hopes,
    others in clarifying that the plain language of the statute
    does not contain a benign‐language exemption. I join the
    opinion in full. I write separately simply to point out one ar‐
    ea in which the clarity from our circuit could be improved
    regarding the second issue for our review—the matter of
    safe‐harbor language for claims under section 1692e of the
    Fair Debt Collection Practices Act, 15 U.S.C. § 1692e.
    As section B of the opinion makes clear, in Evory v. RJM
    Acquisitions Funding L.L.C., 
    505 F.3d 769
    (7th Cir. 2007), this
    court noted the tension between allowing creditors to use
    persuasive language to recover debts, and protecting unso‐
    phisticated consumers from “false, deceptive or misleading
    representations.” See 15 U.S.C. § 1692e(2)(A); 
    Evory, 505 F.3d at 775
    ‐76. In other words, creditors often use language that
    implies that debtors only have a limited time to take ad‐
    vantage of a settlement offer, when, in fact, most creditors
    continue to renew their offers, and would be pleased to col‐
    lect a creditor’s money at any time. As the opinion notes,
    “[t]o accommodate the competing goals of the statute, we
    fashioned a safe harbor that would protect the consumer
    ‘against receiving a false impression of his options’ while en‐
    couraging debt collectors to make settlement offers.” Ante at
    20 (citing 
    Evory, 505 F.3d at 775
    –76). That safe‐harbor lan‐
    guage is as follows: “We are not obligated to renew this of‐
    fer.”
    I have doubts that this language actually accommodates
    the competing goals that the Evory court identified. In fact,
    the current safe‐harbor language emphasizes and amplifies
    28                                                 No. 18‐3119
    the creditor’s message that it is a time‐limited offer. The lan‐
    guage is no different from the creditors’ language of “limited
    time offer” or a “time sensitive matter,” or “act now,” and
    reinforces the idea that if the debtor does not act immediate‐
    ly, she may lose the opportunity to do so forever. See 
    Evory, 505 F.3d at 775
    . (“The concern is that unsophisticated con‐
    sumers may think that if they don’t pay by the deadline,
    they will have no further chance to settle their debt for less
    than the full amount”). As such, I propose that this circuit
    reconsider whether the language of the safe‐harbor provi‐
    sion announced in Evory realistically honors the goals that
    the opinion sought. Adding the following two words to the
    language, undoubtedly would do so more accurately: “We
    may, but are not obligated to, renew this offer.”
    The safe‐harbor language described in the Evory decision,
    however, stands. As the opinion notes, Midland Credit used
    the language that this circuit sanctioned, and did so appro‐
    priately. Consequently, under the current status of our cir‐
    cuit’s law, I agree that the district court did not err in dis‐
    missing the claims set forth pursuant to section 1692e of the
    Act. Preston did not raise the question of the safe‐harbor
    language in this case, and therefore this is not the appropri‐
    ate time to reconsider it, but should it emerge in a future
    case, I urge the court to reexamine whether this safe‐harbor
    language achieves the intended balance between the inter‐
    ests of creditors and debtors.