Susie Bigger v. Facebook, Inc. ( 2020 )


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  •                               In the
    United States Court of Appeals
    For the Seventh Circuit
    ____________________
    No. 19-1944
    SUSIE BIGGER,
    Plaintiff-Appellee,
    v.
    FACEBOOK, INC.,
    Defendant-Appellant.
    ____________________
    Appeal from the United States District Court for the
    Northern District of Illinois, Eastern Division.
    No. 17-cv-7753 — Harry D. Leinenweber, Judge.
    ____________________
    ARGUED SEPTEMBER 27, 2019 — DECIDED JANUARY 24, 2020
    ____________________
    Before WOOD, Chief Judge, and KANNE and BARRETT, Cir-
    cuit Judges.
    KANNE, Circuit Judge. The Fair Labor Standards Act of
    1938, as amended, 29 U.S.C. § 201 et seq. (“FLSA”), requires
    employers to pay overtime wages to certain employees, see 
    id. §§ 207(a),
    213. For enforcement, the Act allows employees to
    sue their employer for damages and to bring the action on be-
    half of themselves and other “similarly situated” employees,
    2                                                            No. 19-1944
    
    id. § 216(b),
    who may join the so-called “collective action.”1
    The court overseeing the action has discretion to authorize the
    sending of notice to potential plaintiffs, informing them of the
    opportunity to opt in. Hoffmann–La Roche Inc. v. Sperling, 
    493 U.S. 165
    , 170–71 (1989). But the court must respect judicial
    neutrality and avoid even the appearance of endorsing the ac-
    tion’s merits. 
    Id. at 174.
       This case presents the question whether a court may au-
    thorize notice to individuals who allegedly entered mutual
    arbitration agreements, waiving their right to join the action.
    Facebook employee Susie Bigger sued Facebook for viola-
    tions of the FLSA overtime-pay requirements. She brought
    the action on behalf of herself and all other similarly situated
    employees. The district court authorized notice of the action
    to be sent to the entire group of employees Bigger proposed.
    Facebook argued this authorization was improper because
    many of the proposed notice recipients had entered arbitra-
    tion agreements precluding them from joining the action. Fa-
    cebook also argued the court’s authorization of notice was im-
    proper because Facebook is entitled to summary judgment.
    We hold that when a defendant opposing the issuance of
    notice alleges that proposed recipients entered arbitration
    agreements waiving the right to participate in the action, a
    court may authorize notice to those individuals unless (1) no
    plaintiff contests the existence or validity of the alleged
    1 Collective actions are similar to class actions governed by Federal
    Rule of Civil Procedure 23. But a principal distinction is that members of
    a collective must opt in to the action to be bound by the judgment or set-
    tlement, whereas members of a Rule-23 class must opt out not to be bound.
    See Espenscheid v. DirectSat USA, LLC, 
    705 F.3d 770
    , 771–72 (7th Cir. 2013).
    No. 19-1944                                                  3
    arbitration agreements, or (2) after the court allows discovery
    on the alleged agreements’ existence and validity, the defend-
    ant establishes by a preponderance of the evidence the exist-
    ence of a valid arbitration agreement for each employee it
    seeks to exclude from receiving notice.
    Because the district court here did not apply this frame-
    work, we vacate the court’s order issuing notice and we re-
    mand for the court to apply the proper standard. We also af-
    firm the court’s denial of summary judgment to Facebook.
    I. BACKGROUND
    Facebook generates revenue by selling advertisements on
    its electronic platforms. To help clients navigate various ad-
    vertising options—which Facebook calls “solutions” to client
    objectives—Facebook employs “sales teams, or ‘pods.’” Sales
    pods are made up of managers; “Client Partners”; and “Client
    Solutions Managers,” or “CSMs.”
    Susie Bigger was a CSM. The CSM role was created by
    merging two positions: one focusing on “analytical work”
    (looking at data to make advertising recommendations), and
    the other focusing on “upselling” (increasing advertisement
    sales to existing clients).
    Facebook categorizes all CSMs into numbered “Individual
    Contributor,” or “IC,” levels based on the experience and ex-
    pectations involved in each CSM position. CSMs in levels 1
    and 2 are deemed eligible for overtime pay, while CSMs in
    levels 3 and higher are deemed overtime ineligible.
    Bigger was a level-4 CSM; when she worked over 40 hours
    in a week, she did not receive overtime compensation. In 2017,
    she brought an action against Facebook on behalf of herself
    and all other similarly situated employees. She claimed that,
    4                                                          No. 19-1944
    by not paying them overtime wages, Facebook violated the
    FLSA.2
    After Bigger and Facebook engaged in some (but not com-
    plete) discovery, Bigger moved to conditionally certify a col-
    lective action, and asked the court to authorize notice to all
    members of the putative collective: “[a]ll individuals who
    were employed by Facebook as Client Solutions Managers at
    level IC-3 or IC-4 at any location in the United States” during
    the period three years before conditional certification to the
    present. The notice would inform recipients about the action
    and opportunity to opt in.
    Facebook responded in two ways. First, it moved for sum-
    mary judgment, arguing that Bigger—the only plaintiff at this
    point—was exempt from the FLSA overtime-pay require-
    ments. Second, it argued that the authorization of notice was
    improper because most proposed recipients had entered mu-
    tual arbitration agreements making them ineligible to join the
    action.
    In support of its opposition to the notice, Facebook sup-
    plied the district court with two templates of arbitration
    agreements: copies of arbitration-agreement forms that Face-
    book had given to two employees, whose names and signa-
    tures were redacted. Facebook also gave estimates about how
    many proposed notice recipients had signed comparable
    2 Bigger also brought a state-law claim against Facebook, alleging vi-
    olations of the Illinois Minimum Wage Law, 820 ILCS § 105/1 et seq. That
    claim is not part of this appeal.
    No. 19-1944                                                                5
    forms.3 But Facebook did not supply the actual documents
    that proposed recipients allegedly executed. Nor did Face-
    book otherwise show which proposed notice recipients en-
    tered mutual arbitration agreements.
    The district court denied Facebook’s motion for summary
    judgment, and—conditionally certifying the proposed collec-
    tive—authorized notice to be sent to all employees in the
    group Bigger proposed. Facebook sought and was granted in-
    terlocutory appeal of these decisions.4 See 28 U.S.C. § 1292(b).
    II. ANALYSIS
    We begin with Facebook’s argument that the district court
    abused its discretion by authorizing notice to all members of
    the proposed collective. We then turn to Facebook’s argument
    that the court improperly denied Facebook summary judg-
    ment.
    A. Authorization of Notice
    We review a district court’s management of a collective ac-
    tion—including the facilitation of notice—for abuse of
    3 Facebook initially estimated that “[a]t least 252 CSMs employed at
    IC levels 3 or 4” between October 2014 and December 2018 had entered an
    arbitration agreement. This, Facebook said, amounted to “more than half
    of the CSMs employed at IC levels 3 or 4” during that timeframe. Four
    months later, Facebook updated its estimate. It said that “at least 336 of
    the 428 CSMs employed at IC levels 3 or 4” between November 29, 2015
    and April 8, 2019 had entered an arbitration agreement, amounting to “ap-
    proximately 78% of the CSMs employed at IC levels 3 or 4” during that
    period.
    4 The trial court also denied Bigger’s requests to post the notice in Fa-
    cebook’s offices and to send a reminder notice. Those decisions are not
    part of this appeal.
    6                                                     No. 19-1944
    discretion. See Hoffmann–La 
    Roche, 493 U.S. at 169
    ; Alvarez v.
    City of Chicago, 
    605 F.3d 445
    , 449 (7th Cir. 2010). In doing so,
    we review de novo legal conclusions underlying the court’s de-
    cision. See Weil v. Metal Techs., Inc., 
    925 F.3d 352
    , 357 (7th Cir.
    2019).
    Arguing that the court abused its discretion by authoriz-
    ing notice to the proposed group of employees, Facebook
    gives the following reasoning: Most employees in the group
    entered arbitration agreements waiving their right to partici-
    pate in the action. Those agreements make the employees
    who entered them neither “potential plaintiffs” nor “similarly
    situated” to Bigger. Thus, the notice would misinform most
    recipients—by indicating that they may join the action when,
    in truth, they may not—and the notice would unfairly am-
    plify settlement pressure.
    Bigger responds that all employees in the proposed collec-
    tive are “potential plaintiffs” because they, along with Bigger,
    “were victims of a common policy or plan that violated the
    law.” Myers v. Hertz Corp., 
    624 F.3d 537
    , 555 (2d Cir. 2010)
    (quoting Hoffmann v. Sbarro, Inc., 
    982 F. Supp. 249
    , 261
    (S.D.N.Y. 1997)). She points out that the district court can de-
    termine later, after more discovery, whether anyone who opts
    in is not “similarly situated” to Bigger. She continues that the
    notice would not misinform recipients, because it says, “[i]f
    you file an ‘Opt-In Consent Form,’ your continued right to
    participate in this suit may depend upon a later decision by
    the Court that you and the Named Plaintiff are actually ‘sim-
    ilarly situated’ in accordance with federal law.” Besides, she
    adds, Facebook did not propose changes to the notice.
    The question we face is whether a court may authorize no-
    tice to individuals who, according to the defendant, entered
    No. 19-1944                                                                    7
    valid arbitration agreements waiving their right to join the ac-
    tion. In addressing this issue of first impression for our court,
    we find guidance in the goals and dangers of collective actions
    and in the neutrality a trial court must maintain when facili-
    tating notice to potential plaintiffs.
    The twin goals of collective actions are enforcement and
    efficiency: enforcement of the FLSA, by preventing violations
    of the overtime-pay requirements and by enabling employees
    to pool resources when seeking redress for violations; and ef-
    ficiency in the resolution of disputes, by resolving in a single
    action common issues arising from the same alleged illegal
    activity. Cf. Hoffmann–La 
    Roche, 493 U.S. at 170
    –71. The FLSA
    invokes these goals by explicitly permitting collective actions
    in which “similarly situated” employees may join a lawsuit
    against their employer.5 29 U.S.C. § 216(b).
    But collective actions also present dangers. Hoffmann–La
    
    Roche, 493 U.S. at 171
    . One is the opportunity for abuse of the
    collective-action device: plaintiffs may wield the collective-ac-
    tion format for settlement leverage. See 
    id. Generally speaking,
    expanding the litigation with additional plaintiffs increases
    pressure to settle, no matter the action’s merits. A related dan-
    ger is that notice giving, in certain circumstances, may be-
    come indistinguishable from the solicitation of claims—which
    5 Some courts, including the district court here, use a two-stage pro-
    cedure for determining whether individuals are “similarly situated” to the
    named plaintiff(s). See, e.g., Smallwood v. Illinois Bell Tel. Co., 
    710 F. Supp. 2d
    746, 750 (N.D. Ill. 2010). See generally Thiessen v. Gen. Elec. Capital Corp.,
    
    267 F.3d 1095
    , 1102–03 (10th Cir. 2001) (describing three approaches). We
    have not required this two-stage approach, nor do we do so now. Our fo-
    cus is limited to the scope of a court’s discretion in facilitating notice of an
    FLSA action to certain employees.
    8                                                     No. 19-1944
    is a process “distinguishable in form and function” from court
    intervention in the notice process for case management pur-
    poses. 
    Id. at 174.
        To counter these dangers, trial courts have discretion to
    monitor the preparation and distribution of notice to “poten-
    tial plaintiffs,” 
    id. at 169,
    who may opt in to the action. 
    Id. at 171.
    But courts “must be scrupulous to respect judicial neu-
    trality,” avoiding even the appearance of endorsing the ac-
    tion’s merits. 
    Id. at 174.
       Given these considerations, we conclude that a court may
    not authorize notice to individuals whom the court has been
    shown entered mutual arbitration agreements waiving their
    right to join the action. And the court must give the defendant
    an opportunity to make that showing.
    The goal of efficiency neither favors nor disfavors this re-
    sult. As a general matter, it may be efficient to first send notice
    to a group of people and then weed out those who opt in but
    are in fact ineligible to join. But in the specific situation where
    the court has been shown certain individuals may not join the
    action, it may be inefficient to send notice to those people—
    because the notice may serve only to prompt futile attempts
    at joinder or the assertion of claims outside the collective pro-
    ceeding.
    Even if efficiency favors sending notice to individuals who
    entered arbitration agreements, efficiency cannot override the
    court’s obligations to maintain neutrality and to shield
    against abuse of the collective-action device.
    These obligations become prominent when the employer
    alleges that proposed notice recipients entered arbitration
    agreements. This is because, if the defendant provides
    No. 19-1944                                                    9
    proof—or is denied the opportunity to provide proof—that
    “arbitration employees” are among the proposed notice recip-
    ients, then sending notice to those individuals may at least
    appear to predominantly inflate settlement pressure instead
    of inform employees of an action in which they can resolve
    common issues. Also, in that situation, the risk is high that the
    notice will appear to facilitate abuse of the collective-action
    device and thus place a judicial thumb on the plaintiff’s side
    of the case.
    For these reasons, when a defendant opposes the issuance
    of notice by asserting that proposed notice recipients entered
    mutual arbitration agreements, the trial court must take spe-
    cific steps:
    First, the court must determine whether a plaintiff contests
    the defendant’s assertions about the existence of valid arbitra-
    tion agreements entered by proposed notice recipients.
    If no plaintiff contests those assertions, then the court may
    not authorize notice to the employees whom the defendant
    alleges entered valid arbitration agreements.
    But if a plaintiff contests the defendant’s assertions, then—
    before authorizing notice to the alleged “arbitration employ-
    ees”—the court must permit the parties to submit additional
    evidence on the agreements’ existence and validity. The em-
    ployer seeking to exclude employees from receiving notice
    has the burden to show, by a preponderance of the evidence,
    the existence of a valid arbitration agreement for each em-
    ployee it seeks to exclude from receiving notice. Cf. In re
    JPMorgan Chase & Co., 
    916 F.3d 494
    , 502–03 (5th Cir. 2019). The
    court may not authorize notice to any employee whom the
    employer shows entered a valid arbitration agreement, unless
    10                                                         No. 19-1944
    the record reveals that nothing in the agreement would pro-
    hibit that employee from participating in the action.6 See 
    id. at 501.
    To be clear, if the employer does not prove that an em-
    ployee entered a valid arbitration agreement, then the court
    may authorize notice to that employee—granted, of course,
    that the employee is otherwise an appropriate notice recipi-
    ent.
    Importantly, requiring a defendant to show the existence
    and validity of an arbitration agreement for each employee it
    seeks to exclude from receiving notice does not run against
    the “liberal federal policy favoring arbitration agreements.”
    Moses H. Cone Mem’l Hosp. v. Mercury Constr. Corp., 
    460 U.S. 1
    ,
    24 (1983). Under that policy, “any doubts concerning the
    scope of arbitrable issues should be resolved in favor of arbi-
    tration,” 
    id. at 24–25.
    The policy does not require courts to
    simply take an employer at its word when it says certain em-
    ployees entered valid arbitration agreements. After all, deter-
    mining whether a valid arbitration agreement exists is gener-
    ally within the court’s authority. See Lamps Plus, Inc. v. Varela,
    
    139 S. Ct. 1407
    , 1416–17 (2019) (recognizing presumption that
    judges are authorized “to resolve certain ‘gateway’ questions,
    such as ‘whether the parties have a valid arbitration agree-
    ment at all or whether a concededly binding arbitration clause
    applies to a certain type of controversy” (quoting Green Tree
    Fin. Corp. v. Bazzle, 
    539 U.S. 444
    , 452 (2003) (plurality opin-
    ion))); First Options of Chicago, Inc. v. Kaplan, 
    514 U.S. 938
    , 944
    (1995) (recognizing that, when deciding whether the parties
    6 Even without notice, employees who entered valid arbitration agree-
    ments may try opting in. If they do, the employer may move to compel
    arbitration to exclude those employees from the action.
    No. 19-1944                                                              11
    agreed to arbitrate, courts generally should apply ordinary
    state-law principles governing the formation of contracts).
    Because we only now provide this analytical framework,
    the parties could not navigate its demands. And the district
    court could not—and did not—apply the correct standard, re-
    sulting in an abuse of discretion. We therefore vacate the or-
    der authorizing notice, and remand for the district court to
    take the steps we’ve prescribed. Specifically, the court on re-
    mand should allow the parties to submit additional evidence
    on the existence of valid arbitration agreements between Fa-
    cebook and proposed notice recipients.7 If Facebook proves
    that certain proposed recipients entered valid arbitration
    agreements waiving their right to join the action, or if Bigger
    does not contest that those employees entered such agree-
    ments, the court may not authorize notice to those employees.
    Although this resolves the parties’ disagreement over the
    court’s discretion to authorize notice in the face of alleged ar-
    bitration agreements, it does not entirely resolve this appeal.
    The reason is Facebook’s other argument—that, even if no
    proposed notice recipients entered arbitration agreements,
    notice should not be sent to any employees, because Facebook
    is entitled to summary judgment. Indeed, if Bigger, as the sole
    plaintiff, lacks a viable claim against Facebook, then the action
    cannot proceed. So, we determine next whether the district
    7 We note that, unlike the plaintiffs in the Fifth Circuit’s case, In re
    JPMorgan Chase & Co., Bigger did not yield to Facebook’s assertions about
    the existence and validity of the alleged arbitration agreements. 
    Cf. 916 F.3d at 498
    (observing that plaintiffs represented they did not intend to
    contest the existence, validity, or enforceability of arbitration agreements
    entered by proposed notice recipients).
    12                                                    No. 19-1944
    court erred by denying Facebook’s motion for summary judg-
    ment.
    B. Summary Judgment
    Summary judgment is appropriate when “there is no gen-
    uine dispute as to any material fact and the movant is entitled
    to judgment as a matter of law.” Fed. R. Civ. Proc. 56(a). We
    review a district court’s denial of summary judgment de novo,
    viewing the facts in the light most favorable to the non-
    movant—here, Bigger—and drawing all reasonable infer-
    ences in that party’s favor. See Kasten v. Saint-Gobain Perfor-
    mance Plastics Corp., 
    703 F.3d 966
    , 972 (7th Cir. 2012).
    Facebook contends that there are no genuine issues of fact
    material to whether Bigger is exempt from the FLSA over-
    time-pay requirements.
    The FLSA exempts many categories of employees from
    obligated overtime wages. See 29 U.S.C. § 213. These exemp-
    tions must be given a fair, not a narrow, reading. Encino Mo-
    tocars, LLC v. Navarro, 
    138 S. Ct. 1134
    , 1142 (2018).
    The exemption Facebook relies on is the “administrative
    exemption,” which covers employees who are “employed in
    a bona fide … administrative … capacity.” 29 U.S.C.
    § 213(a)(1). An agency regulation explains that this exemption
    applies to any employee:
    (1) Compensated on a salary or fee basis … at a rate [not
    less than the amount specified by regulation] …;
    (2) Whose primary duty is the performance of office or non-
    manual work directly related to the management or
    general business operations of the employer or the em-
    ployer’s customers; and
    No. 19-1944                                                     13
    (3) Whose primary duty includes the exercise of discretion
    and independent judgment with respect to matters of
    significance.
    29 C.F.R. § 541.200(a). Applying this regulation requires “a
    thorough, fact-intensive analysis of the employee’s employ-
    ment duties and responsibilities.” Schaefer–LaRose v. Eli Lilly
    & Co., 
    679 F.3d 560
    , 572 (7th Cir. 2012). And the employer as-
    serting that the exemption applies ordinarily must show that
    the employee’s work satisfies all three criteria.
    But another regulation provides a less rigorous alterna-
    tive: if the employer shows that the employee is highly com-
    pensated—that is, receives total annual compensation exceed-
    ing an amount specified by regulation—then the employer
    need only additionally show that the employee “customarily
    and regularly performs any one or more of the exempt duties
    or responsibilities of an … administrative … employee.” 29
    C.F.R. § 541.601(a). The rationale for this highly-compen-
    sated-employee test is that “[a] high level of compensation is
    a strong indicator of an employee’s exempt status, thus elim-
    inating the need for a detailed analysis of the employee’s job
    duties.” 
    Id. § 541.601(c).
        The parties agree that Bigger was highly compensated, in-
    voking the less stringent test. They also accept that “custom-
    arily and regularly” means “a frequency that must be greater
    than occasional but … may be less than constant.” 29 C.F.R.
    § 541.701. They dispute whether Bigger customarily and reg-
    ularly performed administratively exempt duties, which are
    “the performance of office or non-manual work directly re-
    lated to the management or general business operations of the
    employer or the employer’s customers,” 
    id. § 541.200(a)(2),
    14                                                           No. 19-1944
    and “the exercise of discretion and independent judgment
    with respect to matters of significance,” 
    id. § 541.200(a)(3).8
        We agree with Bigger that factual issues remain concern-
    ing the extent to which she engaged in exempt duties. We’ll
    begin with the “directly related” variety of exempt adminis-
    trative duties, then turn to the “discretion and independent
    judgment” kind.
    1. Duties “Directly Related to Management or General Business
    Operations”
    Agency regulations indicate that, for the “directly related”
    criterion to be satisfied, “an employee must perform work di-
    rectly related to assisting with the running or servicing of the
    business, as distinguished, for example, from working on a
    manufacturing production line or selling a product in a retail
    or service establishment.” 29 C.F.R. § 541.201(a).
    The regulations provide a list of functional areas in which
    this kind of work is often performed. The list includes tax; fi-
    nance; quality control; purchasing; advertising; marketing; re-
    search; human resources; public and government relations;
    and others. See 29 C.F.R. § 541.201(b). The regulations also say
    that “employees acting as advisers or consultants to their em-
    ployer’s clients or customers (as tax experts or financial con-
    sultants, for example) may be exempt.” 
    Id. § 541.201(c).
        Facebook argues that Bigger is exempt under the “directly
    related” standard because her work customarily and
    8 The parties do not challenge the relevant agency regulations’ valid-
    ity or meaning, only their application. Because the regulations’ interpreta-
    tion is not in question, our task here is simply to determine whether, ap-
    plying the regulations, Bigger falls under the FLSA’s administrative ex-
    emption as a matter of law. Cf. 
    Schaefer–LaRose, 679 F.3d at 572
    n.20.
    No. 19-1944                                                   15
    regularly fell under functional areas listed above, such as ad-
    vertising and marketing, and she served as a consultant to Fa-
    cebook’s clients and as an intermediary between clients and
    Facebook’s internal teams.
    While Bigger did work in the advertising industry as a
    general matter, decisions from our court and a sister court un-
    derscore that whether an employee’s work meets the “directly
    related” standard depends on the precise nature of the em-
    ployee’s work. Four cases, in particular, illustrate that
    whether a duty is exempt may turn on the enterprise’s core
    function—that is, the central revenue generator—and the em-
    ployee’s involvement in it. For example, if the employer’s core
    function is the sale of certain products or services, then simply
    selling the product or service may not be directly related to
    the general business operations or management of the em-
    ployer or its customers.
    To start, in Blanchar v. Standard Ins. Co., we determined
    that an insurance-company employee’s duties satisfied the
    “directly related” standard. 
    736 F.3d 753
    (7th Cir. 2013). We
    reasoned that the employee “did not directly engage in the
    sales” of any insurance plans. 
    Id. at 757;
    see also 29 C.F.R.
    § 541.203(b). Instead, the employee “merely assisted salespeo-
    ple with those sales”—for example, by training salespeople
    and educating firms about insurance plans. 
    Blanchar, 736 F.3d at 757
    .
    Similarly, in Schaefer–LaRose v. Eli Lilly & Co., we deter-
    mined that pharmaceutical sales representatives’ duties satis-
    fied the “directly related” 
    standard. 679 F.3d at 574
    –77. We
    reasoned that the core function of the employer was “the de-
    velopment and production of pharmaceutical products”; that
    the representatives’ work supported that core function but
    16                                                   No. 19-1944
    was distinct from it; and that the representatives did not make
    individual sales. 
    Id. at 574–77.
         In the same vein, in Verkuilen v. MediaBank, LLC, we iden-
    tified an employee who was “a picture perfect example of a
    worker for whom the Act’s overtime provision is not in-
    tended”: an account manager for a software-development
    company. 
    646 F.3d 979
    , 981–82 (7th Cir. 2011). As the interme-
    diary between the employer’s software developers and the
    client advertising agencies, the account manager learned the
    customers’ businesses, translated customers’ needs into spec-
    ifications that the developers would implement in the soft-
    ware, trained customers’ staff how to use the software, and
    showed customers how to resolve issues with the software.
    
    Id. Critically, the
    account manager was “not a salesman” for
    an electronics store, nor was she a technician fielding custom-
    ers’ phone calls. 
    Id. at 982.
        Finally, consistent with these decisions, the Second Circuit
    in Reiseck v. Universal Communications of Miami, Inc. deter-
    mined that an employee of a free-magazine publisher per-
    formed work that did not satisfy the “directly related” stand-
    ard. 
    591 F.3d 101
    (2d Cir. 2010), abrogated in part by 
    Encino, 138 S. Ct. at 1142
    ; see 
    Schaefer–LaRose, 679 F.3d at 575
    n.23 (distin-
    guishing Reiseck). There, the sale of advertising space was the
    company’s crucial revenue generator. 
    Id. at 106.
    And the em-
    ployee’s duty “to sell specific advertising space to clients” did
    not qualify as administratively-exempt work. 
    Id. at 107.
       These cases highlight two related principles driving our
    decision that summary judgment is inappropriate here. First,
    while duties supporting an enterprise’s core function may
    qualify as an administratively exempt duty, actually engag-
    ing in that core function may not. And second, for us to decide
    No. 19-1944                                                          17
    as a matter of law that an employee customarily and regularly
    performed duties “directly related to management or general
    business operations,” 29 C.F.R. § 541.201(b), we need a clear
    factual picture of those duties, including how they relate to
    the employer’s and customers’ enterprises.9
    Here, the record does not present a clear picture of Big-
    ger’s duties and how they relate to Facebook’s and its custom-
    ers’ enterprises.
    Facebook’s core function—that is, its primary revenue
    generator—is the sale of advertisements on its electronic plat-
    forms. Although Bigger regularly presented advertisement
    “solutions” to clients, the evidence in the record does not es-
    tablish whether, outside of making direct sales, Bigger’s work
    customarily and regularly supported Facebook’s general
    sales efforts or its customers’ general business operations or
    management—for example, by performing analytical consul-
    tations with customers or by serving as an intermediary be-
    tween customers and product developers.
    It is undisputed that the CSM position merged two roles:
    one focusing more on giving customers recommendations
    and one focusing more on making sales. But the submitted
    evidence obscures the extent to which Bigger performed ana-
    lytical, consultation work as opposed to salesperson work.
    For example, Facebook’s witness explained that CSMs are ex-
    pected to “understand the client’s business objectives” so they
    9  Although the cases we discuss here preceded the Supreme Court’s
    Encino decision (holding that FLSA exemptions should be construed fairly
    rather than narrowly), whether duties are exempt under the “directly re-
    lated” standard still depends on the precise nature of the employee’s
    work—a proposition that the cases illustrate.
    18                                                    No. 19-1944
    can recommend options from Facebook’s “suite of solutions”
    and “grow [the client’s] business.” But the witness also ex-
    plained that all CSMs have sales quotas and are “responsible
    for sales with existing clients and [for] identifying growth and
    upsell opportunities.” If there is a distinction between “grow-
    ing the client’s business” and selling advertisements to cli-
    ents, the record does not reveal what that distinction is or how
    Bigger’s duties differed for each of those functions.
    A factual issue also remains concerning the extent to
    which Bigger served as an intermediary between customers
    and Facebook’s product developers. Bigger explained that she
    was sometimes a “conduit” or “playing messenger” between
    clients, client partners, and internal Facebook teams. But she
    emphasized that she “was not creating the solutions” for cli-
    ents, only relaying information and selecting from reposito-
    ries of preexisting materials. At bottom, there is a genuine dis-
    pute about whether Bigger’s interactions with product devel-
    opers and customers regularly supported, but was distinct
    from, her job to sell advertisements.
    With these factual matters unresolved, Facebook is not en-
    titled to judgment as a matter of law based on the “directly
    related” criterion.
    2. Duties That Include “Exercise of Discretion and Independent
    Judgment”
    Factual issues also remain concerning whether Bigger cus-
    tomarily and regularly exercised discretion and independent
    judgment with respect to matters of significance. See 29 C.F.R.
    § 541.200(a)(3).
    Exercising discretion and independent judgment “implies
    that the employee has authority to make an independent
    No. 19-1944                                                       19
    choice, free from immediate direction or supervision.” 29
    C.F.R. § 541.202(c). But employees may satisfy this qualifica-
    tion “even if their decisions or recommendations are re-
    viewed at a higher level.” 
    Id. Agency regulations
    list factors
    to consider, including:
    whether the employee has authority to formulate, affect, in-
    terpret, or implement management policies or operating
    practices; … whether the employee has authority to commit
    the employer in matters that have significant financial im-
    pact; whether the employee has authority to waive or devi-
    ate from established policies and procedures without prior
    approval; … whether the employee provides consultation
    or expert advice to management; [and] whether the em-
    ployee is involved in planning long- or short-term business
    objectives ….
    
    Id. § 541.202(b).
    The regulations continue that exercise of dis-
    cretion and independent judgment “must be more than the
    use of skill in applying well-established techniques, proce-
    dures or specific standards described in manuals or other
    sources.” 
    Id. § 541.202(e).
        Facebook contends that, in Bigger’s work with clients and
    internal experts, she was expected to perform duties “with a
    significant amount of autonomy and independence.” Bigger
    responds that in these duties, she merely took direction from
    clients and her supervisor, and implemented prescribed steps
    from manuals, scripts, and templates.
    Testifying about her duties that appear to be the same ones
    Facebook contends involve discretion and independent judg-
    ment, Bigger explained that she essentially relayed infor-
    mation and followed outlined instructions or troubleshooting
    guides. She further explained that her recommendations to
    20                                                No. 19-1944
    clients were based on reports generated by Facebook’s analyt-
    ical tools after she plugged data into them; and her recom-
    mendations were either transmitted from other Facebook
    teams or had to be reviewed and accepted by her manager
    and client partner.
    With this evidence in the record, and viewing all facts in
    the light most favorable to Bigger, we cannot conclude that,
    as a matter of law, Bigger customarily and regularly did more
    than apply well-established techniques, procedures, or spe-
    cific standards prescribed by Facebook.
    In sum, the submitted evidence does not establish all the
    facts necessary to determine whether Bigger fits the adminis-
    trative exemption. Facebook is therefore not entitled to sum-
    mary judgment.
    III. CONCLUSION
    We AFFIRM the district court’s denial of summary judg-
    ment to Facebook. But we VACATE the order authorizing no-
    tice, and we REMAND for the court to apply the steps we’ve
    set out.