Reliable Money Order, Inc. v. McKnight Sales Co. ( 2013 )


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  •                                In the
    United States Court of Appeals
    For the Seventh Circuit
    No. 12-2599
    R ELIABLE M ONEY O RDER, INC., individually
    and as the representative of a class of
    similarly-situated persons,
    Plaintiff-Appellee,
    v.
    M C K NIGHT S ALES C O ., INC.,
    Defendant-Appellant.
    Appeal from the United States District Court
    for the Eastern District of Wisconsin.
    No. 2:10-cv-00242-WEC—William E. Callahan, Jr., Magistrate Judge.
    A RGUED N OVEMBER 27, 2012—D ECIDED JANUARY 9, 2013
    Before F LAUM and T INDER, Circuit Judges, and T HARP,
    District Judge.Œ
    F LAUM, Circuit Judge. At oral argument, plaintiff’s
    counsel acknowledged that he did not expect an opinion
    Œ
    The Honorable John J. Tharp, Jr., United States District Judge
    for the Northern District of Illinois, sitting by designation.
    2                                               No. 12-2599
    that extolled certain actions of co-counsel. In that assump-
    tion, he was correct: while investigating the claims in
    this case, counsel with the firm of Anderson + Wanca
    engaged in conduct which gives this Court serious pause.
    Because of this alleged misconduct, defendant asks us
    to reverse the district court’s class certification order
    appointing Anderson + Wanca as class counsel. Suffice
    it to say, while we neither approve of nor condone the
    actions of Anderson + Wanca attorneys when in-
    vestigating the claims in this suit, we nevertheless do
    not conclude that counsels’ questionable performance
    in the investigative stage of this case prevents class cer-
    tification. For the reasons below, we affirm.
    I. Background
    A. Factual Background
    Anderson + Wanca and Bock & Hatch are two Chicago-
    area law firms that specialize in representing plaintiffs
    in class action lawsuits under the Telephone Consumer
    Protection Act as amended by the Junk Fax Prevention
    Act of 2005 (the “Act”). The Act authorizes $500 in statu-
    tory damages for faxing an unsolicited advertisement.
    47 U.S.C. § 227(b)(1)(C), (b)(3). This award triples upon
    a showing of willfulness, and each transmission is
    a separate violation. Id.; see also Creative Montessori
    Learning Ctrs. v. Ashford Gear, LLC, 
    662 F.3d 913
    , 914 (7th
    Cir. 2011) [hereinafter Ashford Gear II]. Because plaintiffs
    may enforce the statute via class action and because
    a single advertisement is often faxed to hundreds—if not
    thousands—of phone numbers, suits under the Act
    No. 12-2599                                                3
    present lucrative opportunities for plaintiffs’ firms. This
    appeal involves one firm’s response to these finan-
    cial incentives and its attorneys’ conduct in identifying
    potential new cases under the Act.
    1.   Caroline Abraham, Business-to-Business Solutions,
    and the Original Four Cases
    Caroline Abraham and her company Busi-
    ness-to-Business Solutions (“B2B”) sit at the center of this
    lawsuit and scores of others. B2B contracted with busi-
    nesses to send advertisements via facsimile. Advertisers
    would pay a fee, and B2B would send the ad to
    hundreds of fax numbers purchased from InfoUSA, Inc.
    (a practice known as “fax-blasting”). Abraham, B2B’s
    sole employee, never obtained from the fax recipients
    permission to send them the advertisements.
    B2B attracted the attention of Anderson + Wanca
    during its investigation of four other putative class
    action lawsuits (the “Four Cases”) brought under the
    Act. Class certification in those cases, however, initially
    presented challenges—the plaintiffs lacked proof of an
    identifiable class because they could not identify the
    recipients of the advertisements. E.g., G.M. Sign, Inc. v.
    Finish Thompson, Inc., No. 07 C 5953 (N.D. Ill. Dec. 9, 2008)
    (Dkt. No. 43) (order denying class certification for lack of
    an identifiable class). Anderson + Wanca knew, though,
    that the defendants in the Four Cases had contracted
    with B2B to fax the offending advertisements. Unsur-
    prisingly, Caroline Abraham’s B2B records became the
    focus of discovery.
    4                                               No. 12-2599
    After she initially denied having any fax lists,
    Ms. Abraham later admitted to finding fax records
    from B2B. Her adult son, Joel Abraham, had found
    “some old back-up disks” in a “box somewhere in his
    room.” (Joel lived with Caroline.) The Abrahams also
    located a hard drive with fax broadcasting data, and
    Joel Abraham converted the data into a Microsoft Excel
    spreadsheet. Caroline Abraham then produced these
    spreadsheets in discovery, listing only the recipients of
    the advertisements commissioned by the specific defen-
    dants in the Four Cases. Plaintiffs’ counsel thus had
    their proof of an identifiable class and certification fol-
    lowed. E.g., G.M. Sign, Inc. v. Finish Thompson, Inc., No. 07
    C 5953 (N.D. Ill. Aug. 20, 2009) (Dkt. Nos. 78, 79).
    Flush with success, Anderson + Wanca recognized
    that the B2B hard drives and fax lists likely contained a
    treasure trove of potential clients for putative class
    action lawsuits. So, despite having all information neces-
    sary to certify the classes in the Four Cases, Anderson +
    Wanca continued pushing Caroline Abraham to disclose
    all B2B fax transmission data. Ryan Kelly, an attorney
    at Anderson + Wanca, met with Caroline Abraham and
    asked her for the actual back-up disks and hard drive.
    He told her that “nobody would look at anything on
    these media not related” to the Four Cases. Indeed,
    Kelly even emailed Ms. Abraham a copy of the protec-
    tive order filed in one of the Four Cases, explaining that
    it “will prevent [Kelly] from disclosing any of the
    back-up disks or hard drive to any third-party.” To
    receive those protections, however, the producing party
    No. 12-2599                                                    5
    had to stamp documents confidential or notify plain-
    tiff’s counsel of their confidential nature at the time
    of production. Ms. Abraham continued to resist.1
    Ultimately, plaintiff’s counsel subpoenaed Joel Abraham
    to testify at a deposition. The subpoena also ordered
    Mr. Abraham to produce, at the time of his deposition,
    the back-up disks and hard drive. Appearing at the
    deposition with attorney Eric Ruben, Joel Abraham
    produced the materials. Neither he nor Ruben, who
    had read the protective order, asserted confidentiality.
    Even so, Anderson + Wanca later instructed defense
    counsel to “treat the DVD produced by Joel Abraham
    as confidential pursuant to the protective order[.]” CE
    Design Ltd. v. Cy’s Crabhouse North, Inc., No. 07 C 5456,
    
    2010 WL 2365162
    , at *6 (N.D. Ill. June 11, 2010) [herein-
    after Cy’s Crabhouse I].
    The back-up disks and hard drive revealed not only
    the recipients of fax advertisements sent by the
    defendants in the Four Cases but the names of other
    B2B clients as well.
    1
    Apparently, Caroline Abraham’s hesitation arose from the
    fact that she had recently been sued as a third-party defendant
    in the Cy’s Crabhouse case. See CE Design Ltd. v. Cy’s Crab-
    house North, Inc., No. 07 C 5456 (N.D. Ill. Sept. 29, 2008) (Dkt.
    No. 91).
    6                                                       No. 12-2599
    2.     Armed with Data from B2B’s Electronic Files,
    Plaintiff’s Counsel Files Scores of Putative Class
    Actions Under the Telephone Consumer Protection
    Act
    The B2B files provided a treasure trove of potential
    new clients for Anderson + Wanca, revealing the names
    of other potential defendants who contracted with B2B
    to send unsolicited fax advertising and listing the recipi-
    ents of that advertising.
    Hoping to tap that reserve of potential litigants, Ander-
    son + Wanca began sending out solicitation letters to
    the recipients of B2B’s fax-blasting. The letter in this
    case, addressed to Fast & Friendly Grocery, reads, in part:2
    My law firm pursues class action lawsuits against compa-
    nies that send junk faxes in Illinois and elsewhere.
    ***
    During our investigation, we have determined that you are
    likely to be a class member in one or more cases we are
    pursuing. You might not remember receiving the junk faxes,
    but if the lawsuit were successful, you would receive com-
    pensation (from $500 to $1,500) for each junk fax sent
    to you.
    We would like to discuss this issue with you. Please call me
    at [phone number] or send an email to [email address].
    The letter was stamped “advertising material” at the
    bottom but was not registered with the Wisconsin Office
    2
    As explained below, letters sent to different putative
    plaintiffs differed slightly in wording.
    No. 12-2599                                                    7
    of Lawyer Regulation, as required by state law. See Wis.
    Sup. Ct. R. 20:7.3(c).3 Plaintiff’s counsel subsequently
    destroyed their records identifying the recipients of
    these letters, explaining to the magistrate judge in
    Ashford Gear that they did “not possess and did not
    retain a list of the names and addresses of the persons
    who were sent” these letters.
    Upon receipt of this letter, Fast & Friendly Grocery
    forwarded it to Reliable Money Order, who contacted
    Anderson + Wanca and became the named plaintiff in
    this case. Reliable Money Order rents space from Fast
    & Friendly and possessed the only fax machine on
    the property. Reliable Money Order was not the only
    new client netted from the solicitation letters: Anderson +
    Wanca attorneys have filed over one hundred puta-
    tive class actions under the Act, all rooted in data re-
    covered from the B2B disks and hard drive.
    3.   Anderson + Wanca Sends Eric Ruben a $5,000
    Check
    In August 2009, Anthony Wanca, a partner with Ander-
    son + Wanca, sent Ruben a $5,000 check, made payable
    to Eric Ruben, in a Ramada Inn envelope. The envelope
    contained no cover letter but the check beared a nota-
    tion simply reading “document retrieval.” Ruben
    voided the check and returned it. Plaintiff’s counsel
    3
    Though licensed in Illinois, Anderson + Wanca attorneys are
    still subject to the Wisconsin rules because they filed this suit
    in the Eastern District of Wisconsin. E.D. Wis. Loc. R. 83(d)(1).
    8                                            No. 12-2599
    had previously compensated Ms. Abraham for expenses
    arising from the depositions and document production
    but these earlier payments never neared $5,000.
    B. Procedural Background
    Upon learning of Anderson + Wanca’s promises of
    confidentiality to Ms. Abraham, defendants in the
    lawsuits arising from the B2B data (many of whom are
    represented by defense counsel in this case) began chal-
    lenging the propriety of class certification on grounds
    that misconduct by Anderson + Wanca attorneys dis-
    qualified the firm as adequate class counsel. See Fed. R.
    Civ. P. 23(g)(1)(B). Defendants, including McKnight,
    have generally raised three instances of misconduct
    that, they argue, require denial of class certification.
    First, they argue that Anderson + Wanca breached a
    promise of confidentiality by using the B2B data to
    identify targets of additional lawsuits. Second, they
    argue that Anderson + Wanca sent misleading solicita-
    tion letters. Finally, they challenge the $5,000 check as
    improper witness compensation intended to influence
    the content of testimony.
    Several district courts have addressed these allega-
    tions so we provide deeper procedural background
    than we would ordinarily.
    No. 12-2599                                               9
    1.    The Beginning: CE Design Ltd. v. Cy’s Crabhouse
    North, Inc.
    Cy’s Crabhouse I first evaluated the propriety of Kelly’s
    representations to Ms. Abraham regarding confiden-
    tiality, though the issue arose in a different procedural
    posture than class certification. Defendant Cy’s Crab-
    house moved to dismiss the already-certified class
    action, raising as grounds Anderson + Wanca’s alleged
    violation of the protective order and the attempted
    $5,000 payment to Ruben. Denying the motion, the
    court found that “the conduct of [plaintiff’s counsel] on
    this point was not entirely on the up and up.” 
    2010 WL 2365162
    , at *6.
    Moreover, it refused to place the disks and hard drive
    outside the scope of the protective order merely be-
    cause of the Abrahams’ failure to designate it as con-
    fidential at the time of production:
    It is undisputed that Kelly represented to Abraham
    that the materials she turned over would be treated
    as confidential and that he referred specifically to
    a protective order . . . . Given those circumstances,
    it is rather disingenuous for plaintiffs counsel now
    to argue that it is Abraham’s own fault that the mate-
    rials are not “confidential” as defined by the protec-
    tive order because she failed to comply with
    the technical designation process. The Court also
    notes that CE Design’s counsel himself appears to
    have believed, at least at one point, that the infor-
    mation on the disk Joel produced at his deposition
    was confidential. In an e-mail to counsel for Cy’s
    10                                                No. 12-2599
    Crabhouse, Kelly said, “please treat the DVD
    produced by Joel Abraham as confidential pursuant
    to the protective order in this case.”
    
    Id. Nevertheless, dismissal was
    unwarranted because
    the defendant could not show prejudice from the viola-
    tion of the protective order. Sufficiently troubled, the
    court scheduled a later “hearing to determine how the
    materials from B2B have been used and the rationale
    supporting such use.” 
    Id. at *7. It
    reserved the right
    to impose additional sanctions if necessary. 
    Id. Following this second
    hearing, the court concluded
    that the information was not covered by the protective
    order, vacating the Cy’s Crabhouse I order designating
    the data confidential. Importantly, the Abrahams’
    technical failure to assert confidentiality was not the
    court’s reason for doing so. No. 07 C 5456, 
    2010 WL 3327876
    , at *2 (N.D. Ill. Aug. 23, 2010) [hereinafter Cy’s
    Crabhouse II]. Instead, no good cause justified confiden-
    tiality.4 
    Id. at *3. Finally,
    Cy’s Crabhouse II also addressed the propriety
    of the $5,000 check mailed to Ruben. After additional
    evidentiary submissions, the court absolved Anderson +
    4
    Ms. Abraham had offered four justifications for good cause:
    (1) the material was her property; (2) she wanted to end third-
    party lawsuits naming her as a defendant; (3) she did not
    like seeing her old customers suffer as defendants in these
    lawsuits; and (4) appearing for depositions in the many law-
    suits arising from her business operations was burdensome.
    See Cy’s Crabhouse II, 
    2010 WL 3327876
    , at *3.
    No. 12-2599                                                     11
    Wanca of wrongdoing. Noting that the Illinois profes-
    sional conduct rules prohibit payments to witnesses
    contingent on the content of the witness’s testimony or
    the outcome of the case, Cy’s Crabhouse II explained that
    “[n]othing in any of the parties’ filings suggests that
    Wanca or Kelly paid or attempted to pay Abraham or
    Joel anything ‘contingent upon the content’ of their testi-
    mony or documents. . . . In other words, neither [Ruben]
    nor Abraham suggests that any such inducement was
    proposed or even hinted at.” 
    Id. at *7. The
    parties ulti-
    mately settled the Cy’s Crabhouse litigation.
    2.   The Seventh Circuit Identifies the Appropriate
    Test for when Counsel Misconduct Requires
    Denial of Certification: the Ashford Gear Litigation
    The Ashford Gear litigation was the first to consider
    whether counsels’ misconduct required denial of class
    certification. Like McKnight here, the defendant in
    Ashford Gear opposed class certification, arguing the same
    misconduct that McKnight argues in this case—Kelly’s
    misrepresentations to Ms. Abraham regarding the con-
    fidentiality of the fax lists and the misleading solic-
    itation letter. 5 Explaining that “[o]nly the most
    5
    The solicitation letter sent to Montessori Learning Centers
    differed slightly in wording from the letter counsel sent to
    Reliable Money Order (through Fast & Friendly Grocery).
    Compare the letter sent to Creative Montessori:
    [D]uring our investigation, we have determined that you
    are likely to be a member of the class. You might not remem-
    (continued...)
    12                                                    No. 12-2599
    egregious misconduct on the part of [a plaintiff’s]
    lawyer could ever arguably justify denial of class sta-
    tus,” the district court certified the class. Creative
    Montessori Learning Ctr. v. Ashford Gear LLC, No. 09 C
    3963, 
    2011 WL 3273078
    , at *4-7 (N.D. Ill. July 27, 2011)
    [hereinafter Ashford Gear I] (quoting Halverson v. Con-
    venient Food Mart, Inc., 
    458 F.2d 927
    , 932 (7th Cir. 1972)).
    Agreeing with Cy’s Crabhouse I that counsel’s representa-
    tions to Ms. Abraham were not “entirely on the up and
    up,” Ashford Gear I nevertheless certified the class
    relying on the Cy’s Crabhouse II decision vacating the
    protective order. Ashford Gear I, 
    2011 WL 3273078
    , at *5.
    As to the solicitation letter, Ashford Gear I saw a violation
    of ABA Model Rule of Professional Conduct 7.3(c):
    the letter misled by suggesting a certified class already
    5
    (...continued)
    ber receiving the junk faxes, but if the lawsuit is suc-
    cessful, you would receive compensation (up to $1,500) for
    each junk fax sent.
    Ashford Gear 
    II, 662 F.3d at 916
    (emphasis added), to the letter
    Reliable received:
    During our investigation, we have determined that you
    are likely to be a class member in one or more of the cases we
    are pursuing. You might not remember receiving the junk
    faxes, but if the lawsuit were successful, you would
    receive compensation (from $500 to $1,500) for each junk
    fax sent to you.
    Reliable Money Order, Inc. v. McKnight Sales Co., 
    281 F.R.D. 327
    , 337 (E.D. Wis. 2012) (emphasis added).
    No. 12-2599                                               13
    existed. 
    Id. at *6. The
    court, however, “doubt[ed] that
    [a violation of Rule 7.3(c)] qualifies as the ‘most egregious
    misconduct’ ” so as to require denial of class certification.
    
    Id. at *7. Noting
    the “considerable experience” of plain-
    tiff’s counsel in litigating class actions under the Act
    and the preference for disciplinary action against the
    lawyer over denial of certification to punish attorney
    misconduct, Ashford Gear I certified the class.
    Ashford Gear filed a petition for interlocutory review.
    See Fed. R. Civ. P. 23(f). Plaintiff never responded. We
    vacated the class certification order and remanded to
    the district court with instructions to apply a new stan-
    dard. Ashford Gear 
    II, 662 F.3d at 919
    . Rejecting the
    Halverson standard used by the district court, we found
    the standard from Culver v. City of Milwaukee, 
    277 F.3d 908
    (7th Cir. 2002), more appropriate: “[m]isconduct by
    class counsel that creates a serious doubt that counsel
    will represent the class loyally requires denial of class
    certification.” Ashford Gear 
    II, 662 F.3d at 919
    .
    As we explained, unethical conduct by class counsel
    implicates class certification because class counsel serves
    as a fiduciary for the unnamed plaintiffs. 
    Id. at 917 (citing
    Culver, 277 F.3d at 913
    ). Class actions present strong
    incentives for counsel “to sell out the class by agreeing
    with the defendant to recommend that the judge
    approve a settlement involving a meager recovery for
    the class but generous compensation for the lawyers[.]”
    
    Id. at 918 (citing
    numerous cases). Thus, when “class
    counsel have demonstrated a lack of integrity” through
    misconduct and unethical action, “a court can have
    14                                              No. 12-2599
    no confidence that they will act as conscientious
    fiduciaries of the class.” 
    Id. Ashford Gear II
    ultimately remanded with instructions
    to evaluate counsel’s misconduct under this standard.
    3.   The District Court Applies Ashford Gear II to
    the Class Certification Question
    The decision currently on appeal, Reliable Money Order,
    Inc. v. McKnight Sales Co., 
    281 F.R.D. 327
    (E.D. Wis. 2012),
    was the first after Ashford Gear II to consider expressly
    whether the misconduct alleged in the Cy’s Crabhouse
    litigation renders plaintiff’s counsel inadequate. As to
    the misrepresentations in obtaining the fax lists, the
    Reliable Money Order district court agreed that counsel’s
    behavior “was not entirely on the up and 
    up.” 281 F.R.D. at 336
    (quoting Cy’s Crabhouse I, 
    2010 WL 2365162
    , at
    *6). Ultimately, though, the court concluded that this
    “behavior does not create ‘serious doubt that class
    counsel will represent the class loyally.’ ” 
    Id. (quoting Ashford Gear
    II, 662 F.3d at 918
    ). Importantly, the
    district court emphasized that Anderson + Wanca broke
    no promise to a client, putative class member, or class
    member. It did, however, suggest Anderson + Wanca
    breached a promise of confidentiality to Ms. Abraham.
    
    Id. Thus, without condoning
    Kelly’s conduct toward
    Ms. Abraham, the district court did not believe that the
    conduct undermined the loyalty of plaintiff’s counsel.
    Moving on to the solicitation letter sent to Fast &
    Friendly Grocery (and ultimately passed on to plaintiff
    Reliable Money Order), the district court concluded
    No. 12-2599                                                 15
    that the letter was not misleading. First, Anderson +
    Wanca addressed it to Fast & Friendly, making it
    “unlikely that Reliable Money was misled into believing
    that it was a member of an already existing class.” 
    Id. at 337. Additionally,
    the words “Advertising Material,”
    stamped on the bottom of the letter, removed what
    little possibility of deception may have existed. 
    Id. Finally, the Reliable
    Money Order court concluded that
    the failure to register the letter as required by Wiscon-
    sin rules “is insufficient to find that counsel will not
    adequately protect the interests of the class.” 
    Id. at 337 n.5.
      In short, the district court here focused heavily on
    the purpose underlying Rule 23: “to ensure that the
    attorneys representing the class will adequately
    represent those class members who are not actively
    involved in the case, or may not know that a case exists
    at all.” 
    Id. at 337. Ethical
    violations alone, it reasoned,
    did not automatically render class counsel inadequate.
    McKnight filed a petition for interlocutory review of
    the district court’s class certification order; Reliable
    Money Order opposed, and we granted the petition.
    After the close of briefing in this case, Reliable Money
    Order moved to dismiss the appeal, arguing that the
    justifications for interlocutory review no longer existed.
    Following the district court’s decision in this case, at
    least six other federal district courts have applied the
    Ashford Gear II “serious doubt” standard to the very
    same misconduct. See Imhoff Inv., LLC v. SamMichaels, Inc.,
    No. 10-10996, 
    2012 WL 4815090
    (E.D. Mich. Oct. 1, 2012);
    Bridgeview Health Care Ctr. Ltd. v. Clark, No. 09 C 5601
    16                                                  No. 12-2599
    (N.D. Ill. Sept. 28, 2012) (Dkt. No. 140); Van Sweden
    Jewelers, Inc. v. 101 VT, Inc., No. 1:10-cv-253, 
    2012 WL 4127824
    (W.D. Mich. Sept. 19, 2012); Creative Montessori
    Learning Ctr. v. Ashford Gear, LLC, No. 09 C 3963, 
    2012 WL 3961307
    (N.D. Ill. Sept. 10, 2012) [hereinafter Ashford
    Gear III]; Jackson’s Five Star Catering, Inc. v. Beason, No. 10-
    10010, 
    2012 WL 3205526
    (E.D. Mich. July 26, 2012); Am.
    Copper & Brass, Inc. v. Lake City Indus. Prods., Inc., No. 1:09-
    cv-1162, 
    2012 WL 3027953
    (W.D. Mich. July 24, 2012).6
    Although the various district courts made conflicting
    findings on whether Anderson + Wanca breached a
    promise of confidentiality or mailed misleading solic-
    itations, see footnote 9, infra, all agreed that the
    conduct did not require denial of class certification.
    III. Discussion
    A. Reliable Money Order’s Motion to Dismiss
    Rule 23(f) infuses courts of appeals with discretionary
    authority to grant interlocutory review of class certifica-
    tion decisions. See Fed. R. Civ. P. 23(f). This authority
    is broad: we have “unfettered discretion whether to
    permit the appeal, akin to the discretion exercised by
    the Supreme Court in acting on a petition for certiorari.”
    6
    One other case found Anderson + Wanca’s representation
    adequate but did not consider the misconduct presented in
    this case or the “serious doubt” standard of Ashford Gear II.
    Siding & Insulation Co. v. Beachwood Hair Clinic, Inc., 
    279 F.R.D. 442
    (N.D. Ohio 2012).
    No. 12-2599                                              17
    Blair v. Equifax Check Servs., Inc., 
    181 F.3d 832
    , 833 (7th
    Cir. 1999) (quoting Committee Note to Rule 23(f)). Al-
    though no “bright-line” test or “catalog of factors” governs
    the wisdom of interlocutory appeal under Rule 23(f),
    Blair identified three situations when such an appeal is
    probably appropriate. First, interlocutory review makes
    sense when individual damages are so low that the
    named plaintiff likely would not forge ahead with his
    claim, regardless of its merits, if denied class action
    status. 
    Id. at 834. Likewise,
    when class action status so
    greatly expands the defendant’s potential liability so as
    to coerce a settlement, even if meritorious, interlocutory
    review is also appropriate. 
    Id. at 834-35. Finally,
    an
    appeal that advances class action law might justify inter-
    locutory review. 
    Id. at 835. Reliable
    Money Order
    now argues for dismissal of McKnight’s appeal, sug-
    gesting that subsequent developments have undermined
    McKnight’s original justifications for interlocutory re-
    view. Even considering these developments, several
    of the Blair considerations continue to apply. We deny
    the motion to dismiss.
    First, this appeal would inform class action law. In its
    petition, McKnight raised the possibility of conflicting
    district court opinions to justify interlocutory appeal.
    Because all post-Ashford Gear II district courts have
    found counsel adequate, interlocutory appeal is no
    longer necessary according to Reliable Money Order.
    True enough, McKnight did raise inconsistent outcomes
    in its petition for appeal. But McKnight also argued
    improper application of Ashford Gear II, a question no
    appellate court has yet reviewed in any of the B2B
    18                                                No. 12-2599
    cases. Attorney misconduct requiring denial of class
    certification has received little treatment in the circuit
    courts. Thus, this appeal “may facilitate the develop-
    ment of the law,” supporting denial of the motion to
    dismiss. 
    Blair, 181 F.3d at 835
    . What is more, the B2B
    records spawned over one hundred lawsuits so the possi-
    bility of inconsistent district court opinions remains. In
    any event, and in light of the many B2B cases still
    pending, district courts will benefit from additional
    guidance on the application of Ashford Gear II’s “serious
    doubt” standard.
    Second, class certification here presents precisely the
    scenario where “stakes are large and the risk of a settle-
    ment or other disposition [may] not reflect the merits of
    the claim[.]” 
    Blair, 181 F.3d at 835
    . The district court’s
    certification order extends McKnight’s exposure to
    nearly $5 million. In contrast, denial of class certifica-
    tion would keep this case a one-count, $1,500 claim. Such
    a dramatic increase in potential liability would raise
    the prospect of coercing a settlement from McKnight, a
    self-described “small family business.” See Szabo v. Bridge-
    port Mach., Inc., 
    249 F.3d 672
    , 675 (7th Cir. 2001) (Rule 23(f)
    appeal appropriate when class certification turned
    $200,000 dispute into $2 million dispute).
    In the end, two of Blair’s three considerations are
    present in this case. We also note that the parties have
    briefed and argued the merits of this issue. Having
    denied the motion to dismiss, we move on to the merits.
    No. 12-2599                                                    19
    B. Anderson + Wanca’s Misconduct Does Not Require
    Denial of Class Certification
    We review class certification orders for abuse of discre-
    tion. Kress v. CCA of Tenn., LLC, 
    694 F.3d 890
    , 892 (7th Cir.
    2012) (citation omitted). Abuse of discretion results
    when a district court commits legal error or makes
    clearly erroneous factual findings. 
    Id. (citing Christmas v.
    City of Chi., 
    682 F.3d 632
    , 638 (7th Cir. 2012)). So long as
    the district court employs the “rigorous analysis”
    required by Rule 23, it enjoys broad leeway in deciding
    the adequacy of class counsel. See Kirkpatrick v. J.C.
    Bradford & Co., 
    827 F.2d 718
    , 728 (11th Cir. 1987) (noting
    “adequacy of class representation is primarily a factual
    issue”). The district court here applied the proper legal
    test—Ashford Gear II’s “serious doubt” standard—and
    employed a “rigorous analysis” when doing so. Indeed,
    the district court’s thorough and carefully reasoned
    opinion is oft-cited in the other cases rooted in the B2B
    data. See Van Sweden Jewelers, 
    2012 WL 4127824
    , at *8;
    Imhoff Inv., 
    2012 WL 4815090
    , at *2; Ashford Gear III, 
    2012 WL 3961307
    , at *2. Thus, we review the district court’s
    confirmation order for abuse of discretion.
    Anything “pertinent to counsel’s ability to fairly and
    adequately represent the interests of the class” bears on
    the class certification decision. Fed. R. Civ. P. 23(g)(1)(B).7
    7
    The district court must also consider counsel’s work on the
    case to date, counsel’s class action experience, counsel’s knowl-
    edge of the applicable law, and the resources counsel will
    (continued...)
    20                                               No. 12-2599
    As we made clear in Ashford Gear II, an attorney’s mis-
    conduct or ethical breach is pertinent: the potential at-
    torneys’ fees in a class action so far outweigh the
    potential recovery of any individual plaintiff that they
    present attorneys with a strong temptation “to sell out the
    class by agreeing with the defendant to recommend
    that the judge approve a settlement involving a meager
    recovery for the class but generous compensation for
    the lawyers[.]” Ashford Gear 
    II, 662 F.3d at 918
    . Given
    this temptation—in tension with the fiduciary obliga-
    tions of class counsel to the unnamed class members, see
    
    Culver, 277 F.3d at 913
    —when “class counsel have demon-
    strated a lack of integrity, a court can have no con-
    fidence that they will act as conscientious fiduciaries of
    the class.” Ashford Gear 
    II, 662 F.3d at 918
    .
    Not any ethical breach justifies the grave option of
    denying class certification. No doubt, misconduct that
    prejudices the class or creates a direct conflict between
    counsel and the class requires such denial under
    Ashford Gear II’s serious doubt standard. See, e.g., Rodriguez
    v. West Publ’g Corp., 
    563 F.3d 948
    , 959-60 (9th Cir.
    2009) (direct conflict between counsel and class); Piambino
    v. Bailey, 
    757 F.2d 1112
    , 1144-46 (11th Cir. 1985) (same);
    Walter v. Palisades Collection, LLC, No. 06-378, 
    2010 WL 308978
    , at *10-11 (E.D. Penn. Jan. 26, 2010) (noting ethical
    7
    (...continued)
    commit to the case. See Fed. R. Civ. P. 23(g)(1)(A). No one
    disputes the qualifications of plaintiff’s counsel under these
    metrics.
    No. 12-2599                                                     21
    violations related to attorney competency); In re
    Mid-Atlantic Toyota Antitrust Litig., 
    93 F.R.D. 485
    , 489-90
    (D. Md. 1982) (denying class certification where fee
    arrangement created conflict of interest between
    attorney and class). McKnight does not identify any
    conflict of interest or prejudice to the class arising from
    the misconduct here.
    Nevertheless, even “serious” or “major” ethical viola-
    tions—not prejudicial to the class—can require denial
    of class certification. Ashford Gear 
    II, 662 F.3d at 919
    . We
    thus reject the suggestion of plaintiff’s counsel that
    only misconduct directly harming the class is relevant
    to the class certification decision. That does not mean,
    however, that an ethical violation always requires denial
    of certification, as McKnight argues. A “slight” or “harm-
    less” breach of ethics will not impugn the adequacy of
    class counsel. See 
    id. at 918; see
    also Busby v. JRHBW Realty,
    Inc., 
    513 F.3d 1314
    , 1323-24 (11th Cir. 2008) (noting that
    even if plaintiff’s counsel “violated Rule 7.3 [of the Ala-
    bama Rules of Professional Conduct], the district court was
    not then required to find [plaintiff] inadequate to repre-
    sent the class” (citing 
    Halverson, 458 F.2d at 932
    )). 8 This
    conclusion makes sense: the ABA Model Rules, the
    8
    McKnight briefly suggests that, because the mere appear-
    ance of impropriety warrants denial of class certification, see
    Susman v. Lincoln Am. Corp., 
    561 F.2d 86
    , 88 (7th Cir. 1977), full-
    blown violations of the ethics rules should always require
    the same. But Susman involved a conflict between proposed
    class counsel and the class, 
    id., not rules violations
    uncon-
    nected to any prejudice to the class.
    22                                              No. 12-2599
    Illinois Rules, and the Wisconsin Rules all warn that “the
    purpose of the Rules can be subverted when they are
    invoked by opposing parties as procedural weapons.”
    Preamble to ABA Model R. of Prof’l Conduct ¶ 20; Pream-
    ble to Wis. R. of Prof’l Conduct for Att’ys ¶ 20; Preamble to
    Ill. R. of Prof’l Conduct ¶ 20. Thus, unless the violation
    prejudices one of the parties or undermines the court’s
    ability to resolve the case justly, state bar authori-
    ties—not a court—should enforce the rules and sanction
    the attorney.
    We therefore conclude that unethical conduct, not
    necessarily prejudicial to the class, nevertheless raises
    a “serious doubt” about the adequacy of class counsel
    when the misconduct jeopardizes the court’s ability to
    reach a just and proper outcome in the case. Other courts
    have denied class certification on exactly this type of
    misconduct. For example, in Wagner v. Lehman Brothers
    Kuhn Loeb Inc., the court found that counsel’s attempts
    to bribe potential witnesses violated the professional
    rules and required denial of class certification. 
    646 F. Supp. 643
    , 659, 661-62 (N.D. Ill. 1986). And in Kaplan
    v. Pomerantz, the attorney failed to correct a witness’s
    false deposition testimony despite knowing its falsity.
    
    132 F.R.D. 504
    , 510-11 (N.D. Ill. 1990). Like the attorney’s
    conduct in Wagner, the court found that the Kaplan at-
    torney’s ethical breach jeopardized the integrity
    of the judicial proceedings, warranting denial of class
    certification.
    Although distressed by Kelly’s dealings with Ms. Abra-
    ham and Anderson + Wanca’s solicitation letter, we do
    No. 12-2599                                               23
    not believe those lapses in professionalism undermine
    the district court’s ability to decide the case. Regarding
    the $5,000 check, McKnight never raised this alleged
    misconduct before the district court.
    1.   Anderson + Wanca’s Interaction with Caroline
    Abraham
    Defendant first attacks Anderson + Wanca’s commu-
    nications with Caroline Abraham as impermissible,
    materially misleading statements to a third party. See Ill.
    R. Prof’l Conduct 4.1; Wis. Sup. Ct. R. 20:4.1. McKnight
    also argues Anderson + Wanca violated Rule 4.3
    by failing to disclose plaintiff’s position adverse to
    Ms. Abraham’s interests.
    Although we do not join the assessment of plaintiff’s
    counsel that “Mr. Kelly did nothing wrong in obtaining
    the B2B records,” we do not believe his conduct and
    the alleged violations of Rules 4.1 and 4.3 require denial
    of class certification. As the district court explained,
    “plaintiff’s attorneys did not breach a promise of con-
    fidentiality with the members of the class in Cy’s
    Crabhouse, or with the members of the class in Ash-
    ford Gear, or with the potential members of this class.
    Instead, the breach was with a third party holding in-
    formation regarding the illegal behavior of potential de-
    fendants.” Reliable Money 
    Order, 281 F.R.D. at 336
    . In short,
    the alleged misconduct, though it certainly raises con-
    cerns about the professionalism of plaintiff’s counsel,
    does not raise serious doubts about their ability to repre-
    sent the class faithfully: It does not prejudice the class
    24                                                 No. 12-2599
    or create a conflict of interest. Nor do these alleged ethical
    lapses compromise the integrity of the lawsuit—plaintiff’s
    counsel have not presented or suborned any false
    evidence related to the merits of the case. Thus, these
    ethical issues are unlike those in Wagner and Kaplan.
    That is not to say, however, that attorneys at Ander-
    son + Wanca did not breach their promise of confidentiality
    or did not violate Rules 4.1 and 4.3. The district court
    here concluded that Anderson + Wanca breached a
    promise made to Ms. Abraham.9 Moreover, counsel’s
    mailing of solicitation letters while contemporaneously
    asking defense counsel to treat the information as confi-
    dential does not speak well for the genuineness Kelly’s
    9
    Other district courts have disagreed. Beason, 
    2012 WL 3205526
    ,
    at *3 (“The Plaintiff has presented sufficient evidence to
    show that the [B2B] client information was not obtained under
    any confidentiality agreement.”); Ashford Gear III, 
    2012 WL 3961307
    , at *2 (“The evidence submitted in support of the
    supplemental motion proves, however, that counsel breached
    no such agreement.”). But see Am. Copper & Brass, 
    2012 WL 3027953
    , at *6 (“At the same time, Kelly still could have upheld
    the representation that he made to Abraham . . . . But, Kelly
    chose to make the representation to Abraham and he chose
    not to keep the information confidential.”); Cy’s Crabhouse II,
    
    2010 WL 3327876
    , at *2 (rejecting argument that “the mate-
    rials on the B2B hard drive were not confidential under the
    protective order because Abraham did not follow the process
    established in the protective order for designating materials
    confidential”).
    No. 12-2599                                               25
    promises.10 Our holding here reflects only the judgment
    that actions such as occurred here—which do not
    prejudice an attorney’s client or undermine the integrity
    of judicial proceedings—do not mandate disqualification
    of counsel.
    2.   The Solicitation Letter
    Likewise, the solicitation letter does not require denial
    of class certification. Even assuming the letter misled, it
    neither prejudices the class nor undermines the outcome
    of the case. Next, McKnight makes much of the failure
    to register the letter as required by Wisconsin ethical
    rules and of Anderson + Wanca’s failure to retain records
    of the recipients. This questionable conduct, too, does
    not cast doubt upon the attorneys’ ability to act as a
    fiduciary of the class nor does it undermine the integrity
    of the judicial proceedings. In fact, the defects in
    counsel’s solicitation letters are not unlike the “slight
    breach of ethics” in Halverson, which even the Ashford
    Gear II court recognized was insufficiently serious to
    require denial of class certification. Ashford Gear 
    II, 662 F.3d at 918
    -19. Halverson noted that “pre-suit commu-
    nication with prospective class members, where permis-
    10
    Plaintiff’s counsel asked defense counsel in the Cy’s
    Crabhouse litigation to treat the B2B data as confidential on
    June 23, 2009. In the months leading up to that request, how-
    ever, plaintiff’s counsel had mailed solicitation letters and
    already had filed over forty putative class action lawsuits,
    all rooted in the B2B data.
    26                                              No. 12-2599
    sible, should be forthright and 
    complete.” 458 F.2d at 931
    .
    Counsel’s solicitation letters in that case, however, did not
    discuss costs, drawing our disapproval but not our con-
    demnation of plaintiff’s motion for class certification. 
    Id. at 931-32. Thus,
    the district court did not clearly err
    in certifying the class despite these alleged ethical viola-
    tions.
    3.   Anthony Wanca’s $5,000 Payment to Eric Ruben
    Finally, McKnight faults one other aspect of the district
    court’s analysis, arguing that the propriety of Wanca’s
    $5,000 check, made payable to Ruben, “went unanalyzed
    by the magistrate judge.” But the reason Judge Callahan
    did not analyze the propriety of the $5,000 payment is
    simple: McKnight never raised it before that court.1 1
    Thus, without placing the issue before the district court,
    defendant cannot argue error in leaving it unaddressed.
    In any event, Reliable Money Order does not argue
    that defendant waived this argument and other district
    courts have made factual findings on this issue so we
    briefly address its merits. See United States v. Rodriguez,
    11
    True, McKnight discussed the $5,000 check in its statement
    of facts but nothing in the argument makes the case that this
    check required denial of class certification. And mere inclu-
    sion of facts supporting a particular argument does not
    preserve that argument. See Bob Willow Motors, Inc. v. Gen.
    Motors Corp., 
    872 F.2d 788
    , 795 (7th Cir. 1989) (argument
    waived when included only in summary of argument section
    of brief).
    No. 12-2599                                              27
    
    888 F.2d 519
    , 524 (7th Cir. 1989). Unlike defendant’s
    other allegations of misconduct, this allegation, if proven,
    would require denial of class certification: witness pay-
    ments contingent on particular testimony or a case out-
    come certainly undermine the integrity of judicial pro-
    ceedings. 
    Wagner, 646 F. Supp. at 659-60
    . Thus, without
    a doubt, if Wanca sent Ruben the check to influence
    Caroline Abraham’s testimony or made payment of
    expenses contingent upon the outcome of the case,
    Wanca would have committed a serious breach of the
    ethical rules that would require denial of class certifica-
    tion. See 
    id. Defendant, however, offers
    no evidence
    suggesting that Wanca’s $5,000 payment came with
    such strings attached. See Am. Copper & Brass, 
    2012 WL 3027953
    , at *7; Cy’s Crabhouse II, 
    2010 WL 3327876
    , at *6-7.
    And without that evidence the courts are powerless
    to sanction or discipline.
    Instead, defendant relies solely on Ruben’s testimony
    that he perceived the payment as a “payoff” of “question-
    able propriety.” Even assuming this testimony provides
    adequate evidence that the payment was contingent on
    the outcome of the case or the content of the testi-
    mony, determining the propriety of the $5,000 check
    required balancing the credibility of Ruben’s testimony
    against that of Wanca, who denied the allegations. The
    Cy’s Crabhouse court engaged in just such a credibility
    determination and concluded that no evidence existed
    28                                                 No. 12-2599
    to show improper motive for the payment.1 2 Defendant
    does not now point to any evidence showing clear
    error in such a conclusion.1 3
    IV. Conclusion
    In closing, we emphasize our concern over the chal-
    lenged actions that Anderson + Wanca attorneys have
    taken while investigating this case and others. McKnight
    warns that our outcome will incentivize and reward
    overly aggressive and unethical attorney conduct. But
    this scenario of unpunished, inappropriate attorney
    action results only if the litigants and fellow members of
    the bar fail to refer legitimate instances of attorney mis-
    conduct to the relevant bar authority for investigation.
    12
    McKnight does attack the credibility of Wanca’s testimony
    by suggesting his later statements in open court directly
    contradicted the substance of his testimony. Though question-
    able whether the statements actually do contradict each
    other, the alleged misstatement does not relate to the $5,000
    check. In any event, that suggestion alone does not establish
    clear error in concluding no improper motive existed.
    13
    Plaintiff’s counsel also suggests that, even if the misconduct
    of Anderson + Wanca would otherwise require denial of class
    certification, it does not in this case because Anderson + Wanca
    has partnered with Bock & Hatch—a firm untainted by
    the alleged misconduct—to prosecute this class action. Because
    we conclude that the misconduct of Anderson + Wanca at-
    torneys does not require denial of class certification, we
    leave this question open.
    No. 12-2599                                            29
    But when an ethical breach neither prejudices an
    attorney’s client nor undermines the integrity of the
    judicial proceedings, state bar authorities are generally
    better positioned to address the matter through disciplin-
    ary proceedings, rather than the courts through sub-
    stantive sanction in the underlying lawsuit. Notwith-
    standing, when appropriate, a federal court retains the
    power to impose discipline or refer questionable conduct
    for further investigation. Therefore, we D ENY plaintiff-
    appellee’s motion to dismiss and A FFIRM the district
    court’s certification of the class.
    1-9-13