B & B Hardware v. Hargis Industries ( 2009 )


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  •                      United States Court of Appeals
    FOR THE EIGHTH CIRCUIT
    ___________
    No. 07-3866
    ___________
    B & B Hardware, Inc., a California      *
    Corporation,                            *
    *
    Appellant,                 *
    *
    v.                                *
    * Appeal from the United States
    Hargis Industries, Inc., a Texas        * District Court for the
    Corporation, d/b/a Sealtite             * Eastern District of Arkansas.
    Building Fasteners, d/b/a East Texas    *
    Fasteners; East Texas Fasteners, a      *
    business entity of form unknown;        *
    John Does 1 through 10, inclusive,      *
    *
    Appellees.                 *
    ___________
    Submitted: September 25, 2008
    Filed: June 22, 2009
    ___________
    Before BYE, BEAM, and SHEPHERD, Circuit Judges.
    ___________
    SHEPHERD, Circuit Judge.
    B&B Hardware (“B&B”) appeals the district court’s dismissal, on collateral
    estoppel grounds, of its trademark infringement action filed against Hargis Industries
    (“Hargis”). For the reasons explained herein, we reverse the dismissal and remand
    this matter to the district court for further consideration.
    I.
    In 1990, B&B began manufacturing and selling a fastener product under the
    name “Sealtight.” This product is largely used in the aerospace industry. Pursuant to
    a 1990 application, B&B received a certificate of registration for the “Sealtight” mark
    from the Patent and Trademark Office (PTO) on October 12, 1993. In 1992, Hargis
    began manufacturing and selling, under the “Sealtite” mark, a line of self-drilling and
    self-taping screws that are used primarily in the metal building industry.
    In July 1996, Hargis filed an application with the PTO to register its “Sealtite”
    mark, but the PTO refused to grant the registration, citing the likelihood of confusion
    with B&B’s “Sealtight” mark. In March 1997, Hargis sought before the PTO’s
    Trademark Trial and Appeal Board (TTAB) to cancel the registration of B&B’s mark.
    The TTAB initially granted the cancellation request, but later reinstated B&B’s
    registration and stayed the TTAB proceedings pending the outcome of a federal
    trademark infringement action filed by B&B against Hargis in June 1998 in the United
    States District Court for the Eastern District of Arkansas. After a four day trial held
    in May 2000, a jury returned a verdict in favor of Hargis, determining that B&B’s
    “Sealtight” mark was merely descriptive and had not acquired a secondary meaning.
    A panel of this court affirmed that decision on appeal. B&B Hardware, Inc. v. Hargis
    Indus., Inc., 
    252 F.3d 1010
    (8th Cir. 2001).
    Following the affirmance, Hargis requested that the TTAB resume proceedings
    regarding Hargis’s request for cancellation of B&B’s mark. The TTAB permitted
    Hargis to amend its petition to include as a ground, in accordance with the jury’s
    determination, that B&B’s mark was merely descriptive and had not acquired a
    secondary meaning. In July 2002, the TTAB granted Hargis’s motion for summary
    judgment and canceled the registration of B&B’s “Sealtight” mark. The TTAB
    subsequently reversed itself and held that the motion to amend the petition was
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    untimely, set aside its grant of summary judgment, and dismissed the cancellation
    proceeding.
    In February 2003, B&B filed an opposition to the Hargis’s application to
    register its “Sealtite” mark. In reply, Hargis argued that the prior federal action, which
    determined that there was no trademark infringement, should be given preclusive
    effect by the TTAB. In August 2004, the TTAB rejected this argument, holding that
    the jury in the federal trademark action had not made any findings concerning the
    likelihood of confusion. The TTAB also held that Hargis was barred in its attempt to
    cancel B&B’s mark on the basis that B&B’s mark was merely descriptive because
    B&B’s mark had been registered for more than five years.
    In June 2006, B&B filed an affidavit of incontestability with the TTAB
    regarding B&B’s “Sealtight” mark on the grounds that the mark had been on file for
    five years without challenge. On September 21, 2006, the PTO issued a Notice of
    Acknowledgement, recognizing that B&B’s “Sealtight” mark had become
    incontestable. Meanwhile, in August 2006, B&B filed the present action against
    Hargis, alleging trademark infringement, unfair competition, trademark dilution, and
    false designation of origin.1 Hargis sought an order of dismissal on grounds of res
    judicata and collateral estoppel based upon the 2000 jury verdict. Following a
    hearing, the district court granted Hargis’s motion to dismiss on the basis of collateral
    estoppel.
    In granting the motion to dismiss, the district court recognized B&B’s mark had
    become incontestable and that this status protected the mark from an attack that it is
    1
    B&B filed this action in the United States District Court for the Central District
    of California. Over B&B’s objections, it was transferred to the United States District
    Court for the Eastern District of Arkansas. B&B sought retransfer back to the Central
    District of California, but the motion was denied. The denial of the motion to
    retransfer has not been raised on appeal.
    -3-
    merely descriptive and without secondary meaning. The district court further
    recognized that incontestability of a mark addresses one of two elements of a
    trademark infringement action.2 The court rejected, however, B&B’s argument that
    receipt of incontestability status after initially losing a trademark infringement action,
    without more, should prevent the application of collateral estoppel. The district court
    explained, “B&B cites no authority for the proposition that incontestability makes any
    difference where a prior judgment otherwise bars a subsequent infringement action.”
    In reaching this outcome, the district court relied upon the Fifth Circuit’s decision in
    Test Masters Educational Services, Inc. v. Singh, 
    428 F.3d 559
    (5th Cir. 2005) (Test
    Masters), holding that, “[t]he only recognized exception to issue preclusion for
    trademark infringement is a material change in the trademark’s strength over an
    extended period of time” and that “mere passage of time as a factor [does not] permit[]
    relitigation of a previously failed claim.” The district court held B&B’s claims were
    barred by collateral estoppel, reasoning that “B&B’s reliance on the incontestability
    of its mark as a basis for denying the application of preclusion lacks persuasive
    authority.” The district court concluded that the 2000 jury verdict, which held for
    Hargis on B&B’s prior trademark infringement claim, was entitled to preclusive effect
    and that application of collateral estoppel was appropriate. The district court granted
    Hargis’s motion to dismiss the complaint.
    At the time of the dismissal order, the district court was unaware that the TTAB
    had sustained B&B’s opposition to Hargis’s request to register its “Sealtite” mark
    because of the likelihood of confusion with B&B’s “Sealtight” mark. B&B sought
    2
    To prove a trademark infringement claim, a plaintiff must show that it has a
    valid, protectible mark and that there is a likelihood of confusion between its mark and
    the defendant’s mark. See Bd. of Supervisors for La. State Univ. Agric. & Mech.
    Coll. v. Smack Apparel Co., 
    550 F.3d 465
    , 476 (5th Cir. 2008), petition for cert. filed,
    
    77 U.S.L.W. 3562
    (U.S. Mar. 23, 2009). A mark that has received incontestable status
    “cannot be challenged . . . for mere descriptiveness, or on the basis that the mark lacks
    secondary meaning.” Sunrise Jewelry Mfg. Corp. v. Fred S.A., 
    175 F.3d 1322
    , 1324
    (Fed. Cir. 1999).
    -4-
    reconsideration of the district court’s dismissal order and attached the TTAB ruling
    to its motion to reconsider. In denying the motion to reconsider, the district court held
    “the decision of the TTAB is not entitled to preclusive effect . . . and does not create
    an exception to permit relitigation of trademark infringement.” Further, the district
    court noted that the TTAB decision “was not submitted until after entry of judgment
    when it could have been brought to the Court’s attention before the motion to dismiss
    was granted.”
    On appeal, B&B argues the district court erred in granting the motion to dismiss
    on collateral estoppel grounds. B&B also contends the district court should have
    given deference to the decisions of the TTAB that (1) B&B’s “Sealtight” registration
    could not be attacked on grounds of descriptiveness because Hargis’s challenge was
    not timely made and (2) the prior district court decision did not address the issue of
    likelihood of confusion.
    II.
    “This court reviews de novo the grant of a motion to dismiss for failure to state
    a claim under Federal Rule of Civil Procedure 12(b)(6).” Levy v. Ohl, 
    477 F.3d 988
    ,
    991 (8th Cir. 2007). In conducting this review, we “assume[] as true all factual
    allegations of the complaint.” 
    Id. To survive
    dismissal, the complaint must allege
    “only enough facts to state a claim to relief that is plausible on its face.” Bell Atlantic
    Corp. v. Twombly, 
    550 U.S. 544
    , 570 (2007). We also review the applicability of
    collateral estoppel, a question of law, de novo. Morse v. Comm’r, 
    419 F.3d 829
    , 833
    (8th Cir. 2005).
    The district court determined that B&B’s trademark infringement claim was
    barred by the doctrine of collateral estoppel or issue preclusion.
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    In the Eighth Circuit, issue preclusion has five elements: “(1) the party
    sought to be precluded in the second suit must have been a party, or in
    privity with a party, to the original lawsuit; (2) the issue sought to be
    precluded must be the same as the issue involved in the prior action; (3)
    the issue sought to be precluded must have been actually litigated in the
    prior action; (4) the issue sought to be precluded must have been
    determined by a valid and final judgment; and (5) the determination in
    the prior action must have been essential to the prior judgment.”
    Robinette v. Jones, 
    476 F.3d 585
    , 589 (8th Cir. 2007) (quoting Anderson v. Genuine
    Parts Co., 
    128 F.3d 1267
    , 1273 (8th Cir. 1997)).
    According to B&B, the current action should not be barred by application of the
    doctrine of collateral estoppel. B&B contends the jury in the prior action did not
    reach the question of likelihood of confusion because it held instead that B&B’s
    “Sealtight” mark was merely descriptive and had not acquired a secondary meaning.
    B&B argues, therefore, that the issues raised in this action are not the same as those
    involved in the prior action; that the question of likelihood of confusion was not
    actually determined in the prior action; that no valid and final judgment has been
    entered on the question of likelihood of confusion; and that a decision on the question
    of likelihood of confusion was not necessary to the prior judgment.
    In granting the motion to dismiss on collateral estoppel grounds, the district
    court found the reasoning of the Fifth Circuit in Test Masters to be “compelling and
    controlling.” In Test Masters, after the Fifth Circuit reversed the district court’s denial
    of defendant’s motion for judgment as a matter of law on the issue of secondary
    meaning, the plaintiff filed a new complaint raising essentially the same claims as the
    prior 
    complaint. 428 F.3d at 568-69
    . However, the plaintiff’s claims in the second
    action were based only on the facts surrounding the plaintiff’s mark arising since the
    dismissal of the prior action. 
    Id. The plaintiff
    sought the opportunity to relitigate the
    question of whether its mark had obtained a secondary meaning because the new
    claim involved different operative facts. 
    Id. at 571.
    The Fifth Circuit rejected this
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    attempt, holding that “[the plaintiff] ha[d] not alleged a significant intervening factual
    change . . . that would suggest that there has been a change in the minds of the public”
    sufficient to result in a different outcome on the issue of whether his mark had
    obtained a secondary meaning. 
    Id. at 576.
    As the district court noted, Test Masters
    rejected “mere passage of time” as the only factor permitting relitigation of a previous
    claim, requiring instead that a plaintiff demonstrate a “significant intervening factual
    change.”
    Test Masters does not address the question of how a change in the validity of
    a mark from contestable to incontestable should impact the application of collateral
    estoppel. The court in Test Masters stated, “[t]he determination of whether a mark has
    secondary meaning depends on dynamic factual scenarios that will necessarily vary
    from case to case. The thrust of our holding is that [the plaintiff] has not alleged in
    his pleadings any significant intervening factual change.” 
    Id. at 575.
    “Because he has
    not alleged a significant intervening factual change, we find that our previous holding
    [that the mark had not acquired a secondary meaning] bars [the plaintiff’s] current
    claim.” 
    Id. at 576.
    Here, we are not concerned with the mere passage of time.
    Instead, we are faced with a question of whether a change in a mark’s validity from
    contestable to incontestable bars application of collateral estoppel. We hold that this
    constitutes a significant intervening factual change, and, therefore, application of
    collateral estoppel is inappropriate.
    In considering the requirements for applying collateral estoppel, there is no
    disagreement that the parties involved in the prior litigation and this action are
    identical. The question turns on whether the issue litigated and decided in the prior
    action is the same as the issue presented in this action. See 
    Robinette, 476 F.3d at 589
    .
    To prove a trademark infringement claim, a plaintiff must show that it has a
    valid, protectible mark and that there is a likelihood of confusion between its mark and
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    the defendant’s mark. See Bd. of Supervisors for La. State Univ. Agric. & Mech.
    Coll. v. Smack Apparel Co., 
    550 F.3d 465
    , 474 (5th Cir. 2008) (“To prevail on their
    trademark infringement claim, the plaintiffs must show two things. First, they must
    establish ownership in a legally protectible mark, and second, they must show
    infringement by demonstrating a likelihood of confusion.”), petition for cert. filed, 
    77 U.S.L.W. 3562
    (U.S. Mar. 23, 2009). To demonstrate that the mark is valid and
    protectible, a plaintiff must establish, in the case of a descriptive mark, that its mark
    has acquired a secondary meaning. A plaintiff does so by showing that through “long
    and exclusive use in the sale of the user’s goods, the mark has become so associated
    in the public mind with such goods that the mark serves to identify the source of the
    goods and to distinguish them from those of others.” Aromatique, Inc. v. Gold Seal,
    Inc., 
    28 F.3d 863
    , 870 (8th Cir.1994) (citing Co-Rect Prods., Inc. v. Marvy! Adver.
    Photography, Inc., 
    780 F.2d 1324
    , 1330 (8th Cir. 1985)). A court, in determining
    whether a likelihood of confusion exists, considers: “(1) the strength of the trademark;
    (2) the similarity between the plaintiff’s and defendant’s marks; (3) the competitive
    proximity of the parties’ products; (4) the alleged infringer’s intent to confuse the
    public; (5) evidence of any actual confusion; and (6) the degree of care reasonably
    expected of the plaintiff’s potential customers.” Anheuser-Busch, Inc. v. Balducci
    Publ’ns, 
    28 F.3d 769
    , 774 (8th Cir. 1994) (citing SquirtCo v. Seven-Up Co., 
    628 F.2d 1086
    , 1091 (8th Cir. 1987)). Because a plaintiff is required to prove different
    elements in establishing a descriptive mark’s validity than in proving likelihood of
    confusion, these are distinct issues for purposes of applying collateral estoppel.
    Hargis does not dispute that B&B’s “Sealtight” mark is now incontestable. See
    15 U.S.C. § 1065 (after five years of continuous use, owner of registered trademark
    may obtain incontestable status by filing affidavit that certain statutory requirements
    have been met). Once a mark becomes incontestable, it “cannot be challenged . . . for
    mere descriptiveness, or on the basis that the mark lacks secondary meaning.” Sunrise
    Jewelry Mfg. Corp. v. Fred S.A., 
    175 F.3d 1322
    , 1324 (Fed. Cir. 1999); accord Park
    -8-
    ‘N Fly, Inc. v. Dollar Park & Fly, Inc., 
    469 U.S. 189
    , 205 (1985) (holding that an
    alleged infringer may not argue that an incontestable mark is merely descriptive).
    In the prior action, the jury determined only that B&B’s mark was descriptive
    and had not obtained a secondary meaning. With this determination, there was no
    need to address the second element of a trademark infringement claim–whether there
    was a likelihood of confusion between the two marks. While the issue of likelihood
    of confusion may have been involved and litigated in the prior action, it was not
    finally decided or essential to the prior judgment. According to the court’s directions,
    the jury was instructed as follows: “If you found that the term “Sealtight” was merely
    descriptive in Interrogatory No. 1 and had not acquired secondary meaning prior to
    January 1, 1992, in Interrogatory Nos. 2 and 3, your duties are completed and you
    need not proceed any further.” The jury did not reach the subsequent interrogatories
    that addressed likelihood of confusion and whether there was actual confusion.
    Accordingly, it is not appropriate to apply collateral estoppel to the current trademark
    infringement action because the jury in the prior litigation never determined the
    likelihood of confusion issue, a different and distinct issue from whether the mark was
    valid and protectible.
    Hargis’s reliance on Federal Rule of Civil Procedure 49, an argument raised for
    the first time in this appeal, is misplaced. Rule 49(a)(3) states:
    Issues Not Submitted. A party waives the right to a jury trial on any
    issue of fact raised by the pleadings or evidence but not submitted to the
    jury unless, before the jury retires, the party demands its submission to
    the jury. If the party does not demand submission, the court may make
    a finding on the issue. If the court makes no finding, it is considered to
    have made a finding consistent with its judgment on the special verdict.
    Fed. R. Civ. P. 49(a)(3). Hargis argues that, because B&B did not demand that the
    jury address the issue of likelihood of confusion or object to the conditional
    -9-
    instruction on the verdict form, we are required to read the lack of an answer to be
    consistent with the jury’s determination that there is no trademark infringement.
    Under this argument, Hargis would have us read the lack of an answer to be a
    determination by the jury that there was no likelihood of confusion. This reading of
    Rule 49(a)(3) is wholly without merit.3 Here the question of likelihood of confusion
    was presented to the jury and would have resulted in a determination by the jury had
    resolution of the issue been necessary for a final judgment. As it was not necessary,
    the jury did not address it. Rule 49(a)(3)’s waiver provision, which applies where the
    issue is not submitted to the jury, is not applicable in this situation.
    Finally, in light of our decision to reverse the district court, we decline to
    address B&B’s argument that the district court should have given preclusive effect to
    the decisions of the TTAB. B&B requests that we give preclusive effect to two
    decisions made by the TTAB: first, that B&B’s “Sealtight” registration could not be
    attacked on grounds of descriptiveness because Hargis’s challenge was not timely
    made and, second, TTAB’s finding that the prior district court decision did not
    address the issue of likelihood of confusion.4 It is unnecessary, in view of our
    3
    The cases cited by Hargis to support this argument are distinguishable because
    the cases involve situations where the issue was never presented to a jury. In AG
    Systems, Inc. v. United Decorative Plastics Corp., the plaintiff failed to make a
    demand, as contemplated by Rule 49(a)(3), that the issue be submitted to the jury, and
    thus the plaintiff waived the right to raise the omission as error on appeal. 
    55 F.3d 970
    , 973-74 (4th Cir. 1995). In Fredonia Broadcasting Corp. v. RCA Corp., the
    defendant failed to raise an objection to a question the district court erroneously
    omitted, however the failure to object resulted in a waiver on appeal and the district
    court was deemed to have decided the question in accordance with the judgment. 
    481 F.2d 781
    , 796 (5th Cir. 1973).
    4
    It is clear that B&B intends to assert that the TTAB’s determination made in
    2007 that there is a likelihood of confusion between the two marks should be given
    preclusive effect by the district court on the claim of trademark infringement. B&B
    acknowledges, however, that such argument “may best be saved for another day.”
    -10-
    conclusion that application of collateral estoppel based on the 2000 jury verdict is
    inappropriate, to address whether the district court should have given deference to the
    decisions of the TTAB.
    III.
    Accordingly, we reverse the district court’s grant of dismissal and remand this
    matter for further proceedings.
    ______________________________
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