Irving Firemen's Relief Fund v. Uber Technologies, Inc. ( 2021 )


Menu:
  •                 FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    IRVING FIREMEN’S RELIEF &                No. 19-16667
    RETIREMENT FUND,
    Plaintiff-Appellant,       D.C. No.
    4:17-cv-05558-
    v.                          HSG
    UBER TECHNOLOGIES, INC.; TRAVIS
    KALANICK,                                  OPINION
    Defendants-Appellees,
    MORGAN STANLEY INVESTMENT
    MANAGEMENT INC.; NEW RIDERS LP,
    Intervenors.
    Appeal from the United States District Court
    for the Northern District of California
    Haywood S. Gilliam, Jr., District Judge, Presiding
    Argued and Submitted December 7, 2020
    Pasadena, California
    Filed May 19, 2021
    2       IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    Before: Paul J. Kelly, Jr., * Ronald M. Gould, and
    Ryan D. Nelson, Circuit Judges.
    Opinion by Judge Gould
    SUMMARY **
    Securities Fraud
    The panel affirmed the district court’s dismissal for
    failure to state a claim in a putative class action brought by
    Irving Firemen’s Relief & Retirement Fund (“Irving”)
    against Uber Technologies, Inc. and Travis Kalanick,
    cofounder and former CEO of Uber, alleging a claim of
    securities fraud under California Corporations Code sections
    25400(d) and 25500.
    The district court assumed that the heightened pleading
    standards of Fed. R. Civ. P. 9(b) and the Private Securities
    Litigation Reform Act applied to this case.
    The panel held that Rule 9(b)’s particularity requirement
    applied to state law causes of action relating to fraud when
    asserted in federal court. To establish a securities fraud
    violation under the federal Securities Exchange Act, a
    plaintiff has the burden to prove that the defendant’s act or
    omission caused plaintiff’s loss.
    *
    The Honorable Paul J. Kelly, Jr., United States Circuit Judge for
    the U.S. Court of Appeals for the Tenth Circuit, sitting by designation.
    **
    This summary constitutes no part of the opinion of the court. It
    has been prepared by court staff for the convenience of the reader.
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.         3
    The panel affirmed the district court’s holding that Irving
    did not adequately allege loss causation.
    Specifically, the panel rejected Irving’s contention that
    the district court erred by applying the federal standard for
    loss causation rather than the “less-rigid” state law standard.
    The panel held that California law, as cited by the parties,
    provided only limited guidance on how its causation element
    should be applied in this case. The panel held further that the
    district court did not err in looking to federal cases
    interpreting loss causation for claims brought under section
    10(b) of the Securities Exchange Act.
    Looking to the federal loss causation regime as
    persuasive authority, the panel held that Irving did not
    adequately allege loss causation. Typically, to establish loss
    causation, a plaintiff must show that the defendants’ alleged
    misstatements artificially inflated the price of stock and that,
    once the market learned of the deception, the value of the
    stock declined. The panel held that this “fraud-on-the-
    market-theory” conflicted with Irving’s assertion that mere
    inflation was enough. Even assuming without deciding that
    Uber and Kalanick made actionable misstatements, and
    news articles and government investigations revealed the
    truth to the market, the panel held that the claims still failed
    because Irving did not adequately and with particularity
    allege that those revelations caused the resulting drop in
    Uber’s valuation.
    Because Irving did not plausibly allege that Uber and
    Kalanick’s alleged misstatements caused its damages, the
    panel did not reach the other elements of Irving’s claim or
    the other arguments advanced by the parties.
    4   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    COUNSEL
    Joseph D. Daley (argued) and Luke O. Brooks, Robbins
    Geller Rudman & Dowd LLP, San Diego, California; Dennis
    J. Herman, Robbins Geller Rudman & Dowd LLP, San
    Francisco, California; for Plaintiff-Appellant.
    A. Matthew Ashley (argued), Andra Greene, and Michael D.
    Harbour, Irell & Manella LLP, Newport Beach, California,
    for Defendant-Appellee Uber Technologies, Inc.
    Sarah M. Harris (argued), Joseph G. Petrosinelli, Eden
    Schiffmann, Harrison L. Marino, and Kimberly Broecker,
    Williams & Connolly LLP, Washington, D.C.; Walter F.
    Brown and James N. Kramer, Orrick Herrington & Sutcliffe
    LLP, San Francisco, California; for Defendant-Appellee
    Travis Kalanick.
    OPINION
    GOULD, Circuit Judge:
    This case concerns allegations of securities fraud against
    Uber Technologies, Inc. (“Uber” or the “Company”), a
    technology startup known for its ridesharing application, and
    Travis Kalanick (“Kalanick”), cofounder and former CEO of
    Uber. After Uber’s founding in 2009, its valuation soared,
    with some investors assigning a valuation as high as
    $68 billion by mid-2016. Between June 2014 and May
    2016, Kalanick and Uber completed four preferred stock
    offerings, raising more than $10 billion in additional capital
    through limited partnerships and other entities. Irving
    Firemen’s Relief & Retirement Fund (“Irving”), a retirement
    fund for firefighters based in Irving, Texas, acquired Uber
    securities through one of these offerings on February 16,
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.         5
    2016. Throughout 2017, several alleged corporate scandals
    surfaced, and by early 2018, investors estimated a nearly
    30% decline in Uber’s valuation.
    Irving filed a putative class action against Uber and
    Kalanick alleging one claim of securities fraud under
    California Corporations Code sections 25400(d) and 25500.
    The district court dismissed the operative complaint for
    failure to state a claim. We have jurisdiction pursuant to
    28 U.S.C. § 1291, and we affirm. We hold that Irving did
    not state a claim because it did not adequately allege that
    Uber and Kalanick’s alleged fraudulent misstatements and
    omissions caused its alleged losses.
    I
    At the time Irving filed the Second Amended Complaint
    (“SAC”)—the operative complaint in this appeal—in 2018,
    Uber had raised more than $11.5 billion in financing through
    a series of private equity and debt offerings to investors. In
    2009, Uber was valued at $4 million and sold its first
    $200,000 in securities. The next year, it raised $1.3 million.
    And in the year after that, Uber’s value increased to
    $350 million after it raised $48 million through its Series A
    and B funding rounds. In 2013, after raising an additional
    $363 million through its Series C funding round, Uber was
    worth more than $3.5 billion. By June 2014, Uber was
    valued at more than $18 billion.
    Between no later than June 2014 1 and May 24, 2016,
    Uber offered and sold Series D, E, F, and G securities
    (“Offerings”), the offerings at issue in this appeal. These
    1
    The SAC provides no announcing date starting the Series D
    offering but alleges that the offering ended on June 6, 2014.
    6       IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    private offerings were sold through limited partnerships and
    other entities formed to sell and hold securities issued in the
    Offerings. Irving acquired its interests in Uber securities by
    becoming a limited partner of New Riders LP (“New
    Riders”), a Delaware limited partnership, on February 16,
    2016; New Riders then in turn invested in Uber’s Series G
    Preferred Stock. The Offerings netted more than $10 billion.
    By mid-2016, investors valued Uber at as much as
    $68 billion, higher than any other private technology startup
    at the time.
    Throughout 2017, a series of alleged corporate scandals
    surfaced. We set forth a brief overview of these scandals in
    chronological order. In February 2017, former Uber
    engineer Susan Fowler posted a blog describing her
    experiences of alleged sexual harassment while working for
    Uber. That same month, Google affiliate Waymo sued Uber
    for theft of its trade secrets related to self-driving car
    technology. The next month, The New York Times reported
    on “Greyball,” a secret Uber program under which Uber had
    collected data through the Uber app and other sources to
    identify and circumvent officials in jurisdictions that
    prohibited or restricted Uber’s operations.
    On April 12, 2017, a news article exposed a secret Uber
    program dubbed “Hell,” which was in use between 2014 and
    2016. In cities where Uber competed with Lyft—another
    ridesharing service—Uber collected information on Lyft
    drivers through spoofed 2 accounts. This information
    allowed Uber to track Lyft’s prices and the number of drivers
    at each location in real time and identify which drivers were
    2
    Uber allegedly created fake Lyft rider accounts and used
    commonly available software to fool Lyft’s system into thinking those
    riders were in particular locations.
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.       7
    driving for both Uber and Lyft. On April 25, 2017, Reuters
    reported that a South Korean court had determined that Uber
    had violated South Korea’s national transport law.
    Sometime in the third quarter of 2017, the U.S. Department
    of Justice began a criminal probe into Uber’s foreign
    practices.     In September 2019, Bloomberg reported
    “widespread” Asia bribery allegations against Uber. And on
    November 22, 2017, reports surfaced of a data breach that
    occurred in October 2016 and affected 57 million riders and
    drivers.
    As an apparent result of these cascading scandals, from
    fall 2016 to February 28, 2018, several funds holding stakes
    in Uber wrote down the value of their Uber holdings, which
    were not yet being publicly traded. For instance, BlackRock,
    a mutual fund investor, wrote down its investment by 33.3%.
    Similarly, Fidelity devalued its investment by 28%; Hartford
    Funds by 28%; and T. Rowe Price by 29.3%. In April 2017,
    media outlets reported that Uber had lost $10 billion in value
    since the beginning of 2017. Kalanick resigned as Uber’s
    CEO in June 2017. In August 2017, investors such as
    Vanguard Group, Principal Funds, Hartford Funds, and T.
    Rowe Price marked down their Uber investments by as much
    as 15%, or $10.2 billion. In September 2017, news reports
    indicated that SoftBank valued the Company at $50 billion,
    representing at least $18 billion in lost value. In October
    2017, BlackRock marked down its Uber investment by 16%.
    On November 27, 2017, a consortium of investors led by
    SoftBank made an $8 billion offer to purchase a stake in
    Uber from its existing shareholders. The amount of this
    offer implied a $48 billion overall valuation of Uber, which
    was a 30% reduction from its apparent estimated peak in
    mid-2016. Around the same time as the SoftBank tender
    offer, Uber reported a 40% increase in its quarterly losses.
    The SoftBank sale was completed in January 2018.
    8   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    Kalanick sold nearly a third of his 10% stake in Uber
    pursuant to that transaction. After the tender offer, Fidelity
    Investments marked down its Uber investment by 21%. In
    December 2017, Vanguard Group also marked down its
    Uber investment by another 15.3%. By early 2018, investors
    estimated a nearly 30% decline in Uber’s valuation.
    Irving filed this putative class action lawsuit against
    Uber and Kalanick soon after. It asserted one violation of
    securities fraud under California Corporations Code sections
    25400(d) and 25500. The SAC alleges that Uber and
    Kalanick made false and misleading statements and
    omissions about Uber and its operations to induce the
    purchase of billions of dollars of Uber securities. These
    statements and omissions were allegedly disseminated
    “through information in the offering memoranda . . . [and]
    by making numerous public statements.” Uber and Kalanick
    allegedly misled investors by concealing material risks to
    their business, including illegal business practices, which
    allegedly allowed them to market and sell Uber securities at
    inflated prices. The SAC asserts that when these business
    practices came to light, Uber’s valuation declined, reducing
    the value of Irving’s—and other class members’—securities
    and their actual and anticipated investment returns by
    billions of dollars.
    The SAC divides Uber’s alleged misrepresentations into
    six categories, five of which correspond directly to each of
    the 2017 corporate scandals: (1) government regulation and
    “Greyball,” (2) data security, (3) competition and the “Hell”
    program, (4) self-driving cars and trade secrets litigation,
    and (5) corporate culture and sexual harassment allegations.
    The sixth category concerns misrepresentations about the
    general risks to Uber’s business from negative publicity and
    other events that threatened to curtail its rapid growth.
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.                 9
    The district court dismissed the SAC without granting
    leave to amend. The district court assumed that the
    heightened pleading standards of Federal Rule of Civil
    Procedure 9(b) and the Private Securities Litigation Reform
    Act (“PSLRA”) 3 applied to the case. The district court
    applied cases interpreting section 10(b) of the Securities
    Exchange Act of 1934 (“Securities Exchange Act”),
    15 U.S.C. § 78j(b), noting that the parties had relied on such
    cases. The district court then concluded that Irving did not
    adequately allege false or misleading representations or loss
    causation. This appeal followed.
    II
    We review de novo a district court’s dismissal pursuant
    to Rule 12(b)(6). In re Quality Sys. Inc. Sec. Litig., 
    865 F.3d 1130
    , 1140 (9th Cir. 2017). We accept well-pleaded
    allegations as true and construe them in the light most
    favorable to the plaintiff. In re Gilead Scis. Sec. Litig.,
    3
    Although the district court found that neither party contested the
    application of the PSLRA pleading standard, Irving contends that it
    raised this issue in a motion before the district court in a footnote.
    Regardless of whether Irving properly preserved the issue, however, we
    may address it because the applicability of federal pleading standards to
    state law claims is a purely legal question. See Self-Realization
    Fellowship Church v. Ananda Church of Self-Realization, 
    59 F.3d 902
    ,
    912 (9th Cir. 1995). The district court made no mention of the PSLRA
    in its loss causation analysis and concluded that Irving’s “broad brush
    pleading is insufficient under Rule 9(b).” We conclude that the district
    court applied only the heightened pleading standards of Rule 9(b) in its
    loss causation analysis. Oregon Pub. Emps. Ret. Fund v. Apollo Grp.
    Inc., 
    774 F.3d 598
    , 605 (9th Cir. 2014). Because we hold that Irving
    fails to state a claim under the pleading requirements of Rule 8(a) and
    Rule 9(b), we need not and do not address whether the heightened
    pleading standards of the PSLRA apply to a claim of violation of
    California Corporations Code sections 25400 and 25500 when asserted
    in federal court.
    10   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    
    536 F.3d 1049
    , 1055 (9th Cir. 2008). A plaintiff must plead
    “enough facts to state a claim to relief that is plausible on its
    face.” Bell Atl. Corp. v. Twombly, 
    550 U.S. 544
    , 570 (2007).
    A claim is facially plausible when it contains “factual
    content that allows the court to draw the reasonable
    inference that the defendant is liable for the misconduct
    alleged.” Ashcroft v. Iqbal, 
    556 U.S. 662
    , 678 (2009).
    Federal Rule of Civil Procedure 9(b) provides: “In
    alleging fraud or mistake, a party must state with
    particularity the circumstances constituting fraud or mistake.
    Malice, intent, knowledge, and other conditions of a
    person’s mind may be alleged generally.” This is not a mere
    technical requirement. Instead, it reflects hundreds of years
    of development of the common law, which was adopted in
    our federal rules of civil procedure. 5A Charles Alan
    Wright, Arthur R. Miller & Edward H. Cooper, Federal
    Practice and Procedure § 1296 (4th ed.).              Because
    allegations of fraud inescapably carry a degree of moral
    turpitude, Rule 9(b) imparts a heightened note of
    seriousness, requiring a greater degree of pre-discovery
    investigation by the plaintiff, followed by the plaintiff’s
    required particular allegations, thereby protecting a
    defendant’s reputation from frivolous and unfounded
    allegations and permitting a particularized basis for a
    defendant to respond to the particularized allegations.
    Id. at
    n.4, 5, 11 (citing Am. C.L. Union v. Holder, 
    673 F.3d 245
    ,
    253 (4th Cir. 2011); Durham v. Bus. Mgmt. Assocs.,
    
    847 F.2d 1505
    , 1511 (11th Cir. 1988); U.S. ex rel. Grubbs v.
    Kanneganti, 
    565 F.3d 180
    , 185 (5th Cir. 2009)).
    It is established law that Rule 9(b)’s particularity
    requirement applies to state law causes of action relating to
    fraud when asserted in federal court. Vess v. Ciba-Geigy
    Corp. USA, 
    317 F.3d 1097
    , 1103 (9th Cir. 2003).
    Furthermore, “Rule 9(b) applies to all elements of a
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.        11
    securities fraud action, including loss causation.” Oregon
    Pub. Emps. Ret. Fund v. Apollo Grp. Inc., 
    774 F.3d 598
    , 605
    (9th Cir. 2014). To satisfy Rule 9(b), the allegations must
    contain “sufficient detail” to (1) give the defendant “ample
    notice of [the plaintiff’s] loss causation theory” and
    (2) provide the court “some assurance that the theory has a
    basis in fact.” In re Gilead Scis. Sec. 
    Litig., 536 F.3d at 1056
    (quoting Berson v. Applied Signal Tech., Inc., 
    527 F.3d 982
    ,
    989–90 (9th Cir. 2008)). The second requirement in
    particular serves “to deter the filing of complaints as a
    pretext for the discovery of unknown wrongs, to protect
    defendants from the harm that comes from being subject to
    fraud charges, and to prohibit plaintiffs from unilaterally
    imposing upon the court, the parties and society enormous
    social and economic costs absent some factual basis.”
    United States ex rel. Anita Silingo v. WellPoint, Inc.,
    
    904 F.3d 667
    , 677 (9th Cir. 2018) (cleaned up).
    III
    To establish a securities fraud violation under the
    Securities Exchange Act, “the plaintiff shall have the burden
    of proving that the act or omission of the defendant . . .
    caused the loss for which the plaintiff seeks to recover
    damages.” 15 U.S.C. § 78u-4(b)(4). On appeal, Irving
    describes its loss causation theory as follows: Uber and
    Kalanick’s false or misleading statements and omissions
    concealed existing risks to Uber’s business and growth
    which, if known at the time, would have negatively impacted
    the valuation of the securities sold in Uber’s Offerings, and
    thus caused those shares to be overvalued—or inflated—
    when they were purchased by Irving and the class. If an
    accurate rendition describing Uber’s business had been
    known, class members would have reduced their valuation
    of Uber’s preferred stock to reflect expected: (1) reduced
    cash flows, (2) higher risks, and (3) IPO timing delays—and
    12   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    consequently would have paid far less than they did. When
    the true state of Uber’s business was revealed, Uber’s actual
    value at the time of the Offerings was revealed to have been
    significantly less than investors had believed.
    The SAC asserts that, “[v]aluation experts and market
    observers” attributed Uber’s reduction in value to
    “revelations of truth regarding the true state of Uber’s
    business.” Dr. Aswath Damodaran, finance professor at
    New York University’s Stern School of Business, concluded
    that Uber’s value declined because of “Uber’s
    Extracurricular Activities.” Dr. Damodaran attributed this
    to an increase in Uber’s expected risk, which the SAC asserts
    resulted in a decreased valuation, to emerging “news
    stories.”
    Uber contends, however, that Irving did not satisfy the
    element of loss causation. We agree, and we affirm the
    district court’s holding that Irving did not adequately allege
    loss causation.
    A
    Irving contends that the district court erred by applying
    the federal standard for loss causation rather than the “less-
    rigid state law standard.” Under Irving’s interpretation, it
    need only show that the proposed class members purchased
    securities that were overvalued—or inflated—at the time of
    the offerings. By Irving’s account, class members’ damages
    arose at the moment they purchased overinflated securities,
    and no subsequent corrective disclosures or public price
    declines were needed. We disagree.
    Although Irving brings claims under state law,
    California Corporations Code sections 25400 and 25500 are
    derived from substantially identical language in the
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.         13
    Securities Exchange Act. See Kamen v. Lindly, 
    94 Cal. App. 4th
    197, 202–03 (Ct. App. 2001). In particular, “sections
    25400 and 25500 are modeled on subsection (a) and
    subsection (e) of section 9 of the Securities Exchange Act
    . . . (15 U.S.C. § 78i(a) & (e)).”
    Id. But the district
    court did
    not err in looking to federal cases interpreting loss causation
    for claims brought under section 10(b) of the Securities
    Exchange Act. The loss causation requirement applies to all
    claims arising under the Securities Exchange Act. See
    Nuveen Mun. High Income Opportunity Fund v. City of
    Alameda, 
    730 F.3d 1111
    , 1119 (9th Cir. 2013) (“In any
    private action arising under this chapter, the plaintiff shall
    have the burden of proving that the act or omission of the
    defendant alleged to violate this chapter caused the loss for
    which the plaintiff seeks to recover damages.” (emphasis
    added in Nuveen) (quoting 15 U.S.C. § 78u-4(b)(4)). Loss
    causation, then, is required for section 10(b) claims—the
    cases on which the district court relied—as well as section 9
    claims—the section on which sections 25400 and 25500
    were modeled. See Kamen, 
    94 Cal. App. 4th
    at 202–03
    (citing 15 U.S.C. § 78u-4(b)(4)). Thus, federal law is
    “unusually strong persuasive precedent” in construing
    sections 25400 and 25500.
    Id. at
    203. Indeed, “[i]n the
    absence of California cases that address the issue at bench,
    [California courts] look to federal cases.”
    Id. California law, as
    cited by the parties, provides only
    limited guidance on how its causation element should be
    applied in this case. Section 25400(d) “makes it unlawful
    . . . for sellers or buyers of stock to make false or misleading
    statements of material facts for the purpose of inducing a
    purchase or sale.” Overstock.com, Inc. v. Goldman Sachs &
    Co., 
    231 Cal. App. 4th 513
    , 530 (Ct. App. 2014), as modified
    (Nov. 25, 2014) (citation omitted); see also Cal. Corp. Code
    § 25400. Section 25500 creates a private remedy for
    violations of section 25400. Cal. Amplifier, Inc. v. RLI Ins.
    14   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    Co., 
    94 Cal. App. 4th
    102, 109 (Ct. App. 2001). Section
    25500 requires a plaintiff to allege that it purchased or sold
    a security “at a price which was affected” by the violation.
    Cal. Corp. Code § 25500. And this “requires the violator’s
    acts to cause the resultant damages.” Bowden v. Robinson,
    
    67 Cal. App. 3d 705
    , 714 (Ct. App. 1977).
    Irving’s cited case law in our view does not support its
    argument that mere inflation is enough to show loss
    causation under California law.          Quoting Mirkin v.
    Wasserman, 
    858 P.2d 568
    , 580 (Cal. 1993), Irving contends
    that, under California law “[a]ll that is required is that the
    plaintiff establish that the price which he paid . . . was
    affected by the defendant’s conduct or statements.” The
    sentence that Irving relies upon, taken from the Mirkin
    decision, is not even a holding of that court. Instead, the
    California court there merely contrasted the plaintiffs’ claim
    of common law deceit, which was before it, with a
    hypothetical claim under sections 25400 and 25500, claims
    that were not before it, and which hypothetical claims
    “conspicuously avoid[s] the requirement of actual reliance.”
    Id. (cleaned up). Moreover,
    Mirkin noted the fraud-on-the-
    market doctrine applies equally to Rule 10b-5 4 and
    California securities law.
    Id. at
    583. And as explained
    below, the fraud-on-the-market theory requires a revelation
    to “cause[] the fraud-induced inflation in the stock’s price to
    be reduced or eliminated.” In re BofI Holding, Inc. Sec.
    Litig., 
    977 F.3d 781
    , 789 (9th Cir. 2020).
    Irving also points to Diamond Multimedia Systems, Inc.
    v. Superior Court, 
    968 P.2d 539
    , 543 (Cal. 1999), for
    crediting allegations that “[a]t the time of [plaintiffs’]
    4
    Rule 10b-5 was promulgated pursuant to section 10(b) of the
    Securities Exchange Act. See 17 C.F.R. § 240.10b-5.
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.       15
    purchases the fair market value of the shares was
    substantially less than the price paid by class members.” But
    this, too, was dicta. There, the California Supreme Court
    expressly disclaimed any binding comment on the merits of
    the underlying lawsuit, see
    id. at 546,
    focusing exclusively
    on the discrete legal issue of whether a “civil remedy [under
    section 25500] is available to out-of-state purchasers,”
    id. at 541.
    Even so, the complaint did not rely exclusively on
    price inflation at the time of the purchase, instead alleging a
    drop in stock prices following a revelation.
    Id. at
    542. These
    cases do not establish that the state loss causation regime is
    less rigid than the federal loss causation regime or that mere
    inflation is enough under California law. See also In re
    Nuveen Funds, No. C 08-4575 SI, 
    2011 WL 1842819
    , at *5,
    *26 (N.D. Cal. May 16, 2011), aff’d sub nom. 
    730 F.3d 1111
    (9th Cir. 2013) (equating loss causation under sections
    25400 and 25500 with loss causation under Rule 10b-5).
    Because the parties have not pointed to California law
    directly addressing this issue, we turn to the federal standard
    for loss causation. We nonetheless emphasize that, although
    federal precedent is unusually persuasive, California law still
    governs claims brought pursuant to sections 25400 and
    25500. See Smith v. Lenches, 
    263 F.3d 972
    , 977–78 (9th Cir.
    2001) (expressing that California law governs the
    determination whether California securities laws were
    violated).
    B
    Irving next contends that the district court misapplied
    federal law when it rejected Irving’s loss causation theory.
    Looking to the federal loss causation regime as persuasive
    authority, we conclude that Irving did not adequately allege
    loss causation.
    16   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    1
    In the loss causation analysis, “the ultimate issue is
    whether the defendant’s misstatement, as opposed to some
    other fact, foreseeably caused the plaintiff’s loss.” Lloyd v.
    CVB Fin. Corp., 
    811 F.3d 1200
    , 1210 (9th Cir. 2016). A
    plaintiff must show that the defendant’s misrepresentation
    was a “substantial cause” of his or her financial loss. Loos
    v. Immersion Corp., 
    762 F.3d 880
    , 887 (9th Cir. 2014)
    (citation omitted), as amended (Sept. 11, 2014). To survive
    a motion to dismiss, a plaintiff “need only allege that the
    decline in the defendant’s stock price was proximately
    caused by a revelation of fraudulent activity rather than by
    changing market conditions, changing investor expectations,
    or other unrelated factors.”
    Id. Typically, to establish
    loss causation, a plaintiff must
    show that the defendants’ alleged misstatements artificially
    inflated the price of stock and that, once the market learned
    of the deception, the value of the stock declined. 
    Nuveen, 730 F.3d at 1119
    –20 (citing McCabe v. Ernst & Young, LLP,
    
    494 F.3d 418
    , 425–26 (3d Cir. 2007)). Courts refer to this
    theory as “fraud-on-the-market.”
    Id. at
    1120. In this
    scenario, “the plaintiff must show that after purchasing her
    shares and before selling, the following occurred: (1) ‘the
    truth became known,’ and (2) the revelation caused the
    fraud-induced inflation in the stock’s price to be reduced or
    eliminated.” In re BofI Holding, Inc. Sec. 
    Litig., 977 F.3d at 789
    (quoting Dura Pharm., Inc. v. Broudo, 
    544 U.S. 336
    ,
    347 (2005)). This theory notably conflicts with Irving’s
    assertion that mere inflation is enough.
    We stress the second element, which requires a showing
    that the revelation of the truth “caused the company’s stock
    price to decline and the inflation attributable to the
    misstatements to dissipate.”
    Id. at
    791. This analysis
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.       17
    involves a temporal component.
    Id. at
    790. “[A] disclosure
    followed by an immediate drop in stock price is more likely
    to have caused the decline.”
    Id. For example, we
    have held
    that investors adequately alleged loss causation when they
    claimed that a company engaged in improper accounting
    practices because the “stock [price] fell precipitously after
    [the company] began to reveal figures showing the
    company’s true financial condition.” In re Daou Sys., Inc.,
    
    411 F.3d 1006
    , 1026 (9th Cir. 2005). However, we have
    rejected “a bright-line rule requiring an immediate market
    reaction because the market is subject to distortions that
    prevent the ideal of a free and open public market from
    occurring.” In re Gilead Scis. Sec. 
    Litig., 536 F.3d at 1057
    –
    58 (cleaned up).
    2
    Even assuming without deciding (1) that Uber and
    Kalanick made actionable misstatements and (2) that the
    news articles, the Waymo lawsuit, and the government
    investigations cited by Irving revealed the truth to the
    market, still the claims fail because Irving did not adequately
    and with particularity allege that these revelations caused the
    resulting drop in Uber’s valuation.
    Irving’s loss causation theory lumps together more than
    60 alleged misstatements, which Irving associates with at
    least eight purported corporate scandals that took place
    throughout the course of a year, and Irving concludes that
    the disclosure of these scandals resulted in a year-long
    decline in Uber’s valuation. But Irving’s allegations fail to
    link Uber’s reduced valuation to any particular scandal or
    misstatement. The news articles and expert assessments
    provided in the SAC attribute Uber’s reduced valuation to
    corporate scandals generally, referring for example to a
    “string of blows dealt to [Uber’s] brand this year.” These
    18   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    general allegations, which lump together the effects of
    various alleged scandals, do not contain sufficient detail to
    provide Uber and Kalanick with ample notice of Irving’s
    loss causation theory or provide us with assurance that its
    theory is plausibly based in fact as required by Rule 9(b).
    See In re Gilead Scis. Sec. 
    Litig., 536 F.3d at 1056
    ; see also
    
    Wellpoint, 904 F.3d at 677
    (explaining that, to satisfy Rule
    9(b), plaintiffs must “differentiate their allegations” and
    cannot “lump” together dissimilar defendants); Fener v.
    Operating Engineers Const. Indus. & Miscellaneous
    Pension Fund (LOCAL 66), 
    579 F.3d 401
    , 410 (5th Cir.
    2009) (rejecting at the summary judgment stage, expert
    report showing only that a “stock reacted to the entire bundle
    of negative information” (emphasis omitted)).
    Irving provided a chart purporting to show how various
    funds responded to revelations between October 2016 and
    February 2018. At best, however, this chart does not support
    Irving’s theory; at worst, the chart undermines it. As the
    district court pointed out:
    This chart . . . shows that every fund
    maintained or increased its valuation after the
    alleged revelations of “Susan Fowler Blog
    post,” “Waymo sues Uber,” and “News of
    Greyball Program breaks.” . . . And the
    majority of funds maintained or increased
    their valuation after the alleged revelations of
    “News of Hell Program breaks,” and “CEO
    Travis Kalanick Resigns.” . . . [E]ven if the
    Court were to find that these fund valuations
    do not definitively contradict the claim that
    certain “revelations” materially depressed
    Uber’s valuation, their inclusion in the
    operative complaint at a minimum magnifies
    Plaintiff’s general failure to tie particular
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.               19
    misrepresentations to a decline in Uber’s
    value. Plaintiff continues to plead that an
    amalgam of misrepresentations decreased
    Uber’s value over time, and yet Plaintiff’s
    pleaded facts demonstrate that at least several
    of those had little or no effect.
    Irving does not dispute the district court’s description of the
    chart, but instead provides three arguments arrayed against
    the district court’s conclusion.
    First, Irving contends that the district court
    impermissibly required an immediate market-price reaction
    to disclosed information. Irving is correct that we have not
    adopted a “bright-line rule requiring an immediate market
    reaction.” In re Gilead Scis. Sec. 
    Litig., 536 F.3d at 1057
    .
    Nor do we require an immediate drop in valuation here.
    Rather, our concern is with the lack of consistency among
    the valuation reactions that the chart reveals. If the
    purported revelations—“as opposed to some other fact”—
    really caused the drops, the funds would have been expected
    to price the stock consistently downward in response to each
    revelation, rather than subsequently decreasing,
    maintaining, or even increasing their valuations. See 
    Lloyd, 811 F.3d at 1210
    . These disparate reactions of multiple
    funds to the serial revelations of scandals indicate that the
    funds, in making their decisions on reevaluation of their
    holdings of Uber stock shares, were not responding to the
    specific revelations Irving cites. 5
    5
    Furthermore, Irving draws no favorable comparisons to cases in
    which we have held that loss causation was adequately alleged despite a
    delayed market reaction. Unlike in those cases, Irving did not provide a
    plausible explanation for a delay in the devaluation of some funds’
    holdings of Uber stock. See In re Gilead Scis. Sec. 
    Litig., 536 F.3d at 20
      IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    Irving contends that, instead of focusing on the
    immediate result of the early 2017 revelations, the district
    court should have considered the “overall 30% devaluation
    saturating that entire year, which was uniformly attributed
    by market observers to the concealed misconduct lying at the
    heart of this case.” At this stage of the proceedings, we do
    not dispute Irving’s allegation that Uber’s apparent valuation
    decreased over the course of the year. But the issue before
    us more precisely centers on Irving’s failure to plead with
    particularity and distinguish among the various
    misstatements and revelations that allegedly caused that
    decrease. Irving’s allegations of a general decline in
    valuation in response to multiple alleged scandals do nothing
    to alleviate this problem. For we think that the general
    considerations potentially impacting a stock’s valuation will
    turn on a large range of uncertainties that could impact future
    earnings and investor valuations, including “changed
    economic circumstances, changed investor expectations,
    new industry-specific or firm-specific facts, conditions, or
    other events.” See Dura Pharms., 
    Inc., 544 U.S. at 343
    .
    The value of stocks turns not only on the net value of
    assets of a company, but also on its earnings. We hesitate to
    try to summarize the diverse factors that can affect the price
    at which a willing buyer and seller will get together on a
    1053–54, 1057–58 (concluding that although the public misunderstood
    the significance of an FDA warning letter, prices dropped immediately
    when lower sales resulting from the warning were later revealed); see
    also No. 84 Employer-Teamster Joint Council Pension Tr. Fund v. Am.
    W. Holding Corp., 
    320 F.3d 920
    , 935 (9th Cir. 2003) (concluding that
    loss causation was plausibly alleged “although [the plaintiff’s]
    disclosures of the settlement agreement had no immediate effect on the
    market price, [because] its stock price dropped 31% on September 3,
    1998 when the full economic effects of the settlement agreement and the
    ongoing maintenance problems were finally disclosed to the market”).
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.       21
    completed sale of securities. But these factors rather
    obviously must include not only any current scandals or
    problems for management, but also the prospect of future
    earnings for a company with anticipated growth of earnings,
    and such things as what is an appropriate multiple of
    earnings that the market will pay for this type of stock,
    whether buyers are willing to pay a premium for companies
    within certain sectors of the economy that are considered hot
    at any given time, what political or natural events predictably
    may occur, the general mood of the stock market, whether
    irrational exuberance for or undue pessimism about the
    market exists at any particular time, whether investors think
    the general market or a particular stock is in a pendulum
    swing one way or the other, and whether a company is
    valued as a growth stock or as a value stock. See generally
    Benjamin Graham, The Intelligent Investor: The Definitive
    Book on Value Investing (rev. ed. 2003) (thoughtfully
    discussing many market conditions that may affect price);
    see also Dura Pharms., 
    Inc., 544 U.S. at 343
    .
    Second, Irving contends that a different analysis should
    apply because Uber’s Offerings’ shares were privately
    traded rather than publicly listed securities. But the private
    nature of the transactions does not excuse Irving from
    pleading loss causation.
    When a case concerns shares of a privately held
    company, “a comparison of market stock price to establish
    loss causation has less relevance because market forces will
    less directly affect the sales prices of shares of a privately
    held company.” 
    Nuveen, 730 F.3d at 1120
    (citation
    omitted). Even in a privately traded securities case,
    however, “fundamentally the same loss causation analysis
    occurs.”
    Id. at
    1123 (cleaned up). A plaintiff is not relieved
    of the burden of showing “the necessary link between the
    claimed misrepresentations and the economic loss [she]
    22   IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.
    suffered.”
    Id. at
    1116. Indeed, the Seventh Circuit has
    concluded that showing loss causation for privately traded
    securities requires plaintiffs to “carry the greater burden of
    proving the causal links that an efficient secondary market
    establishes automatically.” Eckstein v. Balcor Film Inv’rs,
    
    8 F.3d 1121
    , 1130 (7th Cir. 1993) (emphasis added).
    Irving acknowledges that Uber’s valuation, even if
    privately traded, was monitored by major investors. Irving
    provided the valuations of these investors as “Market
    Evidence of Declining Value Due to Revelations of the True
    State of Uber’s Business,” concluding that “in the absence
    of [a] daily trading market, investor valuations provide
    reliable indicators of security’s worth.” Under Irving’s
    theory, then, these revelations should have had an impact
    reflected in the next round of publicly reported portfolio
    valuations issued by each mutual fund. Yet Irving’s own
    chart demonstrates that this did not happen.
    Finally, Irving contends that it was not required to plead
    a “revelation-of-the-fraud theory.” We have expressed that
    “loss causation is a ‘context-dependent’ inquiry” and that a
    tort may cause a loss in an “infinite variety” of ways. 
    Lloyd, 811 F.3d at 1210
    (citations omitted). However, “[w]hen
    plaintiffs plead a causation theory based on market
    revelation of the fraud, this court naturally evaluates whether
    plaintiffs have pleaded or proved the facts relevant to their
    theory.” Mineworkers’ Pension Scheme v. First Solar Inc.,
    
    881 F.3d 750
    , 754 (9th Cir. 2018).
    Irving acknowledges that the SAC pleads a “revelation-
    of-the-fraud theory” but contends that it should be allowed
    to plead in the alternative. But Irving identifies its
    alternative theory as “the truism” that, under California law,
    losses may arise the moment investors purchase inflated
    IRVING FIREMEN’S RELIEF & RET. FUND V. UBER TECH.      23
    securities. We have already rejected that contention. 
    See supra
    Section III.B.
    IV
    Irving did not plausibly allege that Uber and Kalanick’s
    alleged misstatements caused its damages. Accordingly, we
    do not reach the other elements of Irving’s claim or the other
    arguments advanced by the parties.
    AFFIRMED.