The Depot, Inc. v. Caring for Montanans, Inc. , 915 F.3d 643 ( 2019 )


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  •                      FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    THE DEPOT, INC.; UNION CLUB                      No. 17-35597
    BAR, INC.; TRAIL HEAD, INC.,
    Plaintiffs-Appellants,                D.C. No.
    9:16-cv-00074-DLC
    v.
    CARING FOR MONTANANS, INC.,                        OPINION
    FKA Blue Cross Blue Shield of
    Montana, Inc.; HEALTH CARE
    SERVICES CORPORATION,
    Defendants-Appellees.
    Appeal from the United States District Court
    for the District of Montana
    Dana L. Christensen, Chief Judge, Presiding
    Argued and Submitted December 7, 2018
    Seattle, Washington
    Filed February 6, 2019
    Before: William A. Fletcher and Jay S. Bybee, Circuit
    Judges, and Larry A. Burns,* District Judge.
    Opinion by Judge Bybee
    *
    The Honorable Larry A. Burns, United States District Judge for the
    Southern District of California, sitting by designation.
    2           THE DEPOT V. CARING FOR MONTANANS
    SUMMARY**
    Employee Retirement Income Security Act
    The panel affirmed in part and reversed in part the district
    court’s dismissal of an action brought under ERISA and
    Montana state law against health insurance companies and
    remanded for further proceedings.
    The companies marketed health insurance plans, branded
    “Chamber Choices,” to members of the Montana Chamber of
    Commerce. Three small employers, Chamber members that
    provided their employees with healthcare coverage under
    Chamber Choices plans, alleged misrepresentations in the
    marketing of the plans.
    Affirming the district court’s dismissal of the ERISA
    claims, the panel held that plaintiffs failed to state a claim for
    breach of fiduciary duty under 29 U.S.C. § 1132(a)(2) in
    defendants’ alleged charging of excessive premiums. The
    panel held that, in secretly charging excessive premiums,
    defendants did not act as fiduciaries of the plans because they
    did not exercise discretion over plan management or control
    over plan assets. Plaintiffs also failed to state a claim for
    equitable relief under § 1132(a)(3) for prohibited transactions
    in imposing unreasonable charges for kickbacks and
    unrequested benefits because plaintiffs’ requested relief of
    restitution or disgorgement was not equitable in nature.
    **
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    THE DEPOT V. CARING FOR MONTANANS                 3
    The panel reversed the dismissal of plaintiffs’ state-law
    claims, based on defendants’ alleged misrepresentations that
    the premiums charged reflected the actual medical premium
    amount. The panel held that ERISA did not expressly
    preempt the state-law claims because the claims did not have
    a reference to or an impermissible connection with an ERISA
    plan, and therefore did not “relate to” an ERISA plan. The
    state-law claims also were not conflict-preempted by ERISA.
    The panel nonetheless agreed with the district court that
    plaintiffs’ allegations did not state with particularity the
    circumstances of the alleged fraud, as required by Federal
    Rule of Civil Procedure 9(b). The panel therefore reversed
    the dismissal with prejudice of the state-law claims so that
    plaintiffs could amend their complaint to state the fraud
    allegations with greater particularity. The panel noted,
    however, that the district court was also free on remand to
    decline to exercise supplemental jurisdiction over the state-
    law claims.
    COUNSEL
    Kenneth J. Halpern (argued), Rachana A. Pathak, Dana
    Berkowitz, and Peter K. Stris, Stris & Maher LLP, Los
    Angeles, California; John Morrison, Morrison Sherwood
    Wilson & Deola PLLP, Helena, Montana; for Plaintiffs-
    Appellants.
    Anthony F. Shelley (argued) and Theresa Gee, Miller &
    Chevalier Chartered, Washington, D.C.; Michael David
    McLean and Stefan T. Wall, Wall McLean & Gallagher,
    PLLC, Helena, Montana; for Defendant-Appellee Caring for
    Montanans, Inc.
    4        THE DEPOT V. CARING FOR MONTANANS
    Stanley T. Kaleczyc (argued), M. Christy S. McCann, and
    Kimberly A. Beatty, Browning Kaleczyz Berry & Hoven
    P.C., Helena, Montana, for Defendant-Appellee Health Care
    Services Corporation.
    OPINION
    BYBEE, Circuit Judge:
    Plaintiffs are three small employers in Montana who are
    members of the Montana Chamber of Commerce.
    Defendants are health insurance companies that marketed
    fully insured health insurance plans to the Chamber’s
    members branded “Chamber Choices.” From 2006 until
    2014, plaintiffs provided their employees with healthcare
    coverage under Chamber Choices plans, and did so based on
    defendants’ representations that the monthly premiums would
    reflect only the cost of providing benefits. But according to
    plaintiffs, these representations were false—defendants
    padded the premiums with hidden surcharges, which they
    used to pay kickbacks to the Chamber and to buy
    unauthorized insurance products.
    Upon learning of these surcharges, plaintiffs filed suit
    against defendants, asserting two claims under the Employee
    Retirement Income Security Act of 1974 (“ERISA”),
    29 U.S.C. § 1001 et seq., as well as several state-law claims
    based on defendants’ misrepresentations. The district court
    dismissed all of the claims, concluding that plaintiffs failed
    to state actionable claims under ERISA while at the same
    time concluding that plaintiffs’ state-law claims are
    preempted by ERISA. We affirm the district court’s
    THE DEPOT V. CARING FOR MONTANANS                         5
    dismissal of plaintiffs’ ERISA claims, reverse the dismissal
    of plaintiffs’ state-law claims, and remand.
    I. BACKGROUND
    A. Factual Background
    Plaintiffs are three small businesses operating in
    Montana.1 The Depot, Inc. is a steakhouse; Union Club Bar,
    Inc. is a bar; and Trail Head, Inc. is a sporting goods retailer.
    During the period relevant to this lawsuit, plaintiffs were
    members of the Montana Chamber of Commerce. Blue Cross
    Blue Shield of Montana (“BCBSMT”)—an insurance
    company that is now known as Caring for Montanans, Inc.
    (“CFM”)—marketed “fully-insured” group health insurance
    plans to the Chamber’s employer-members known as
    “Chamber Choices.” Health Care Service Corp. (“HCSC”)
    purchased the health insurance business of BCBSMT in July
    2013 and marketed the Chamber Choices plans thereafter.
    From 2006 to 2014, plaintiffs enrolled in Chamber
    Choices plans and paid monthly premiums to defendants in
    exchange for health insurance coverage for their employees.
    Coverage for plaintiffs’ employees hinged on plaintiffs
    paying the required monthly premiums. According to
    plaintiffs, “[i]n the course of marketing Chamber Choices,”
    defendants represented that the premiums would be equal to
    the “actual medical premium”—i.e., “the cost of providing
    insurance benefits to covered individuals plus administrative
    1
    Because this case comes to us on review of a motion to dismiss, we
    accept as true the factual allegations in the operative complaint. See
    Askins v. U.S. Dep’t of Homeland Sec., 
    899 F.3d 1035
    , 1038 (9th Cir.
    2018).
    6          THE DEPOT V. CARING FOR MONTANANS
    costs” and “[not] for any purpose other than to pay for the
    purchased health insurance coverage.” Plaintiffs accordingly
    relied on that representation in choosing to participate.
    All parties agree that each Chamber Choices plan
    constituted an “employee welfare benefit plan” subject to
    ERISA. 29 U.S.C. § 1002(1); see Fossen v. Blue Cross &
    Blue Shield of Mont., Inc., 
    660 F.3d 1102
    , 1109–10 (9th Cir.
    2011). According to the Member Guide for one of the
    Chamber Choices plans2—which provides a summary of
    benefits available to covered employees for the relevant
    year—the employers (i.e., plaintiffs), not BCBSMT, were the
    named “plan administrator[s]” and fiduciaries under ERISA.
    Defendants, however, performed most of the claim
    management and administration duties. Plaintiffs’ role was
    limited to deducting monthly premiums from their
    employees’ wages to send to defendants for coverage and
    notifying defendants if an employee lost eligibility for
    coverage. The Member Guide also purported to allow
    defendants to make changes to the terms of the policy in the
    following modification provision:
    [BCBSMT] may make administrative changes
    or changes in dues, terms or Benefits in the
    Group Plan by giving written notice to the
    Group and/or purchasing pool member at least
    60 days in advance of the effective date of the
    changes. Dues may not be increased more
    2
    Plaintiffs incorporated the Member Guide by reference in their
    complaint. See Santomenno v. Transamerica Life Ins. Co., 
    883 F.3d 833
    ,
    836 n.2 (9th Cir. 2018). According to plaintiffs, the Member Guide is
    representative of the Chamber Choices plans.
    THE DEPOT V. CARING FOR MONTANANS                    7
    than once during a 12-month period, except as
    allowed by Montana law.
    The requirement that enrollees receive 60 days’ advance
    notice of modifications is consistent with federal and state
    laws governing group health plans, including plans not
    subject to ERISA. See 29 C.F.R. § 2590.715-2715(b)
    (requiring 60 days’ advance notice of “any material
    modification . . . in any of the terms of the plan or coverage”);
    Mont. Code Ann. § 33-22-107(3)(a) (requiring 60 days’
    advance notice of “a change in rates or a change in terms or
    benefits”).
    Plaintiffs allege that, while they subscribed to Chamber
    Choices plans, defendants unlawfully padded the premiums
    with two surcharges without plaintiffs’ knowledge or consent.
    First, from 2006 to 2014, defendants secretly embedded a
    surcharge into the premiums, which they used to pay
    kickbacks to the Chamber. These kickbacks were designed
    to persuade the Chamber to continue to market defendants’
    plans to its members. Second, from 2008 to 2014, defendants
    secretly embedded an additional surcharge into the premiums
    that defendants used to purchase “additional insurance
    products that [plaintiffs] did not request or authorize.”
    Plaintiffs further allege that defendants took efforts to conceal
    these surcharges. Beginning in 2009, defendants began
    “channeling the kickbacks to the Chamber through an
    insurance agent and channeling a share of the [surcharges]
    into a ‘rate stabilization’ account.” And beginning in 2012,
    defendants began “making cryptic notations that itemized
    certain charges on the bills” in an effort to “reduce [their]
    own legal risk.”
    8         THE DEPOT V. CARING FOR MONTANANS
    In February 2014, the Montana Commissioner of
    Securities and Insurance fined BCBSMT $250,000 for illegal
    insurance practices under Montana law, including billing in
    excess of the actual medical premium and paying kickbacks
    to the Chamber. See Mont. Code Ann. §§ 33-18-208, 33-18-
    212. After the Commissioner’s findings were publicly
    released in March 2014, a group of Chamber Choices
    participants filed a class action suit against defendants in state
    court alleging claims of breach of fiduciary duty, breach of
    contract, unfair and deceptive trade practices, and unjust
    enrichment. Mark Ibsen, Inc. v. Caring for Montanans, Inc.,
    
    371 P.3d 446
    , 448 (Mont. 2016). After defendants
    unsuccessfully tried to remove the case to federal court, the
    state trial court dismissed the lawsuit, finding that the
    plaintiffs’ claims were based on statutory violations and that
    the relevant state statute did not provide a private right of
    action. 
    Id. at 448–49.
    The Montana Supreme Court affirmed.
    
    Id. at 455.
    B. Procedural History
    Plaintiffs filed this lawsuit in federal court in June 2016.
    In their original complaint, plaintiffs raised two ERISA
    claims: a breach of fiduciary duty claim under 29 U.S.C.
    § 1132(a)(2), and a prohibited interested-party transaction
    claim under 29 U.S.C. § 1132(a)(3). Plaintiffs also raised
    state-law claims for breach of contract, breach of fiduciary
    duty, breach of the implied covenant of good faith and fair
    dealing, negligent misrepresentation, unjust enrichment, and
    unfair trade practices under the Montana Unfair Trade
    Practices and Consumer Protection Act, Mont. Code Ann.
    § 30-14-101 et seq.
    THE DEPOT V. CARING FOR MONTANANS                  9
    The district court dismissed the original complaint
    without prejudice. The court concluded that defendants did
    not satisfy ERISA’s definition of a “fiduciary” for purposes
    of the breach of fiduciary duty claim, and that plaintiffs
    were not seeking “appropriate equitable relief” as required
    for the prohibited transaction claim. The court also
    concluded that plaintiffs’ state-law claims were preempted
    by ERISA because they constituted “alternative enforcement
    mechanisms” to the prohibited transaction claim.
    Plaintiffs filed their amended complaint in March 2017.
    As before, plaintiffs assert two claims under ERISA: a breach
    of fiduciary duty claim under 29 U.S.C. § 1132(a)(2), and a
    prohibited transaction claim under 29 U.S.C. § 1132(a)(3).
    Plaintiffs also assert state-law claims for fraudulent
    inducement, constructive fraud, negligent misrepresentation,
    unjust enrichment, and unfair trade practices. The district
    court dismissed all of the claims, this time with prejudice.
    The court concluded that plaintiffs failed to remedy the
    defects in their ERISA claims and that plaintiffs’ state-law
    claims (including the new fraud claims) were still preempted
    by ERISA. The court also concluded that plaintiffs’
    allegations of fraud do not satisfy the heightened pleading
    requirements under Federal Rule of Civil Procedure 9(b).
    Plaintiffs timely appealed, and we have jurisdiction pursuant
    to 28 U.S.C. § 1291.
    II. STANDARD OF REVIEW
    On appeal, plaintiffs challenge the district court’s
    dismissal of their ERISA claims as well as the dismissal of
    their state-law claims. We review de novo a district court’s
    order granting a motion to dismiss for failure to state a claim
    under Federal Rule of Civil Procedure 12(b)(6). Santomenno
    10        THE DEPOT V. CARING FOR MONTANANS
    v. Transamerica Life Ins. Co., 
    883 F.3d 833
    , 836 (9th Cir.
    2018). To survive a motion to dismiss, the complaint “must
    contain sufficient factual matter, accepted as true, to ‘state a
    claim to relief that is plausible on its face.’” Ashcroft v.
    Iqbal, 
    556 U.S. 662
    , 678 (2009) (quoting Bell Atl. Corp. v.
    Twombly, 
    550 U.S. 544
    , 570 (2007)). We will thus “affirm
    a dismissal for failure to state a claim where there is no
    cognizable legal theory or an absence of sufficient facts
    alleged to support a cognizable legal theory.” Interpipe
    Contracting, Inc. v. Becerra, 
    898 F.3d 879
    , 886 (9th Cir.
    2018) (quoting L.A. Lakers, Inc. v. Fed. Ins. Co., 
    869 F.3d 795
    , 800 (9th Cir. 2017)). And although “we accept as true
    all factual allegations,” we do not “accept as true allegations
    that are conclusory.” In re NVIDIA Corp. Sec. Litig.,
    
    768 F.3d 1046
    , 1051 (9th Cir. 2014). Nor do we consider
    factual assertions made for the first time on appeal, as “our
    review is limited to the contents of the complaint.” Allen v.
    City of Beverly Hills, 
    911 F.2d 367
    , 372 (9th Cir. 1990); see
    Amgen Inc. v. Harris, 
    136 S. Ct. 758
    , 760 (2016) (per
    curiam).
    We also review de novo a dismissal for failure to satisfy
    Federal Rule of Civil Procedure 9(b), which requires a party
    alleging fraud to “state with particularity the circumstances
    constituting fraud.” WPP Luxembourg Gamma Three Sarl v.
    Spot Runner, Inc., 
    655 F.3d 1039
    , 1047 (9th Cir. 2011)
    (quoting Fed. R. Civ. P. 9(b)).
    III. ERISA CLAIMS
    We begin with plaintiffs’ claims under ERISA.
    “Congress enacted ERISA to ‘protect the interests of
    participants in employee benefit plans and their beneficiaries’
    by setting out substantive regulatory requirements for
    THE DEPOT V. CARING FOR MONTANANS                          11
    employee benefit plans” and “an integrated system of
    procedures for enforcement.” Aetna Health Inc. v. Davila,
    
    542 U.S. 200
    , 208 (2004) (internal alterations omitted) (first
    quoting 29 U.S.C. § 1001(b); then quoting Mass. Mut. Life
    Ins. Co. v. Russell, 
    473 U.S. 134
    , 147 (1985)). Relevant here,
    ERISA’s enforcement scheme provides a cause of action
    against plan fiduciaries for breach of their fiduciary duties,
    29 U.S.C. § 1132(a)(2), and a cause of action to remedy plan
    or ERISA violations—including prohibited interested-party
    transactions—with “appropriate equitable relief,” 
    id. § 1132(a)(3).
    Plaintiffs bring claims against defendants under
    both provisions. We address each in turn.
    A. Breach of Fiduciary Duty Claim
    Plaintiffs claim that, by collecting and concealing the
    premium surcharges, defendants breached their fiduciary
    duties—including a duty “to act ‘solely in the interest of the
    participants and beneficiaries,’” Varity Corp. v. Howe,
    
    516 U.S. 489
    , 506 (1996) (quoting 29 U.S.C. § 1104(a)(1))—
    and are thus liable under 29 U.S.C. § 1132(a)(2).3 But to
    breach a fiduciary duty, one must be a fiduciary. And here,
    defendants were not acting as fiduciaries when taking the
    action subject to plaintiffs’ complaint. We thus affirm the
    district court’s dismissal of plaintiffs’ breach of fiduciary
    duty claim.
    3
    Under § 1132(a)(2), a plan participant, beneficiary, or fiduciary may
    bring “[a] civil action . . . for appropriate relief under [§ 1109].”
    Section 1109 imposes personal liability upon “[a]ny person who is a
    fiduciary with respect to a plan who breaches any of the responsibilities,
    obligations, or duties imposed upon fiduciaries by [ERISA].” 29 U.S.C.
    § 1109(a).
    12         THE DEPOT V. CARING FOR MONTANANS
    There are two types of fiduciaries under ERISA. First, a
    party that is designated “in the plan instrument” as a fiduciary
    is a “named fiduciary.” 29 U.S.C. § 1102(a)(2). Second,
    ERISA provides the following definition of what is
    sometimes referred to as a “functional” fiduciary:
    [A] person is a fiduciary with respect to a plan
    to the extent (i) he exercises any discretionary
    authority or discretionary control respecting
    management of such plan or exercises any
    authority or control respecting management or
    disposition of its assets, (ii) he renders
    investment advice for a fee or other
    compensation, direct or indirect, with respect
    to any moneys or other property of such plan,
    or has any authority or responsibility to do so,
    or (iii) he has any discretionary authority or
    discretionary responsibility in the
    administration of such plan.
    
    Id. § 1002(21)(A);
    Santomenno, 883 F.3d at 837
    . Because a
    person4 is a fiduciary under this provision only “to the extent”
    the person engages in the listed conduct, a person may be a
    fiduciary with respect to some actions but not others. Pegram
    v. Herdrich, 
    530 U.S. 211
    , 225–26 (2000) (quoting 29 U.S.C.
    § 1002(21)(A)); see Acosta v. Brain, 
    910 F.3d 502
    , 519 (9th
    Cir. 2018) (“[W]e must distinguish between a fiduciary
    ‘acting in connection with its fiduciary responsibilities’ with
    regard to the plan, as opposed to the same individual or entity
    ‘acting in its corporate capacity.’ Only the former triggers
    fiduciary status; the latter does not.” (internal citation
    4
    ERISA’s definition of “person” includes “corporation[s]” and other
    “association[s].” 29 U.S.C. § 1002(9).
    THE DEPOT V. CARING FOR MONTANANS                          13
    omitted)). The central question is “whether that person was
    acting as a fiduciary (that is, was performing a fiduciary
    function) when taking the action subject to complaint.”
    
    Pegram, 530 U.S. at 226
    .
    Plaintiffs claim that defendants were acting as fiduciaries
    when charging excessive premiums based on the functions
    described in subparagraph (i)—exercising discretion over
    plan management and exercising authority over plan assets.5
    These provisions are distinct and therefore must be analyzed
    separately. See IT Corp. v. Gen. Am. Life Ins. Co., 
    107 F.3d 1415
    , 1421 (9th Cir. 1997).
    1. Discretion over Plan Management
    Plaintiffs first argue that, in secretly charging excessive
    premiums, defendants “exercise[d] . . . discretionary authority
    or discretionary control respecting [plan] management.”
    29 U.S.C. § 1002(21)(A)(i). We disagree. Insurance
    companies do not normally exercise discretion over plan
    management when they negotiate at arm’s length to set rates
    or collect premiums. That is because these negotiations occur
    before the agreement is executed, at which point the insurer
    has no relationship to the plan and thus no discretion over its
    management.
    5
    Plaintiffs do not argue that defendants acted as fiduciaries under
    29 U.S.C. § 1002(21)(A)(iii), which provides that a person is a fiduciary
    to the extent it “has any discretionary authority or discretionary
    responsibility in the administration of [the] plan.” Insurers generally act
    in a fiduciary capacity under this “plan administration” provision when
    making a discretionary determination about whether a claimant is entitled
    to benefits. See King v. Blue Cross & Blue Shield of Ill., 
    871 F.3d 730
    ,
    745–46 (9th Cir. 2017).
    14        THE DEPOT V. CARING FOR MONTANANS
    We addressed a similar issue in Santomenno, holding that
    a service provider—i.e., a company that managed a self-
    funded ERISA plan as a third-party administrator—“is not an
    ERISA fiduciary when negotiating its compensation with a
    prospective 
    customer.” 883 F.3d at 837
    . The service
    provider in that case performed several functions for
    retirement plans, including the selection of various potential
    investments, and its compensation was set as a fixed
    percentage of the assets managed. 
    Id. at 835–36.
    We
    explained that “[a] service provider is plainly not involved in
    plan management when negotiating its prospective fees”; to
    the contrary, “at that stage ‘discretionary control over plan
    management lies with the trustee, who decides whether to
    agree to the service provider’s terms.’” 
    Id. at 838
    (internal
    alterations omitted) (quoting Santomenno ex rel. John
    Hancock Tr. v. John Hancock Life Ins. Co. (U.S.A.), 
    768 F.3d 284
    , 293 (3d Cir. 2014) (“John Hancock”)). In other words,
    “‘a service provider owes no fiduciary duty with respect to
    the negotiation of its fee compensation’ because ‘nothing
    prevent[s] the trustees from rejecting the provider’s product
    and selecting another service provider; the choice [i]s
    theirs.’” 
    Id. (internal alterations
    omitted) (quoting John
    
    Hancock, 768 F.3d at 295
    ). And after the contract is
    executed, the “service provider cannot be held liable for
    merely accepting previously bargained-for fixed
    compensation” because “the plan administrator act[s] as ‘a
    fiduciary only for purposes of administering the plan, not for
    purposes of negotiating or collecting its compensation.’” 
    Id. at 840
    (citations omitted).
    The reasoning in Santomenno applies equally to rate-
    setting by insurance companies. Premium rates, like fixed
    compensation fees, are generally negotiated in “an arm’s
    length bargain presumably governed by competition in the
    THE DEPOT V. CARING FOR MONTANANS                  15
    marketplace,” Schulist v. Blue Cross of Iowa, 
    717 F.2d 1127
    ,
    1132 (7th Cir. 1983), which means that the insurance
    company is “free to negotiate its [rates] with an eye to its
    profits,” Srein v. Soft Drink Workers Union, Local 812, 
    93 F.3d 1088
    , 1096 (2d Cir. 1996). Because the potential
    purchaser of the insurance policy remains free to “reject[ ] the
    [insurer’s] product and select[ ] another,” the insurance
    company “is plainly not involved in plan management when
    negotiating” premium rates. 
    Santomenno, 883 F.3d at 838
    (quoting John 
    Hancock, 768 F.3d at 295
    ); see also Cotton v.
    Mass. Mut. Life Ins. Co., 
    402 F.3d 1267
    , 1278–79 (11th Cir.
    2005) (“Simply urging the purchase of its products does not
    make an insurance company an ERISA fiduciary with respect
    to those products.” (citation omitted)).
    That reasoning forecloses plaintiffs’ claim here. Plaintiffs
    concede that the terms of the insurance agreements in this
    case—including the premium amounts—were negotiated at
    arm’s length. The agreements were thus “‘presumably
    governed by competition in the marketplace’ that specified
    the premium rates.” Seaway Food Town, Inc. v. Med. Mut. of
    Ohio, 
    347 F.3d 610
    , 618 (6th Cir. 2003) (quoting 
    Schulist, 717 F.2d at 1132
    ). And the alleged misconduct in this
    case—misrepresenting that the monthly premiums reflected
    only the actual medical premium—occurred when the
    policies were being marketed. Indeed, plaintiffs allege that
    defendants made these misrepresentations in an effort to
    “induce [p]laintiffs to buy coverage through Chamber
    Choices.” Although plaintiffs may not have known about the
    surcharges when deciding to subscribe to Chamber Choices
    plans, the premium amounts were fully disclosed, and
    plaintiffs always remained free to walk away and select
    16         THE DEPOT V. CARING FOR MONTANANS
    another insurance company.6 Defendants exercised no
    discretionary control over the plan’s management at that
    point.
    Although plaintiffs agree that insurance companies do not
    ordinarily act as fiduciaries when negotiating premium rates,
    they claim that this is not an ordinary case. Rather, according
    to plaintiffs, defendants possessed an ability to exercise
    discretion over the plan by virtue of the modification
    provision in the Member Guide:
    [BCBSMT] may make administrative changes
    or changes in dues, terms or Benefits in the
    Group Plan by giving written notice to the
    Group and/or purchasing pool member at least
    60 days in advance of the effective date of the
    changes. Dues may not be increased more
    than once during a 12-month period, except as
    allowed by Montana law.
    Plaintiffs argue that this provision granted defendants an
    unfair “ability to unilaterally amend plan terms” upon “mere
    notice to the beneficiaries” and therefore “subjected [them] to
    ERISA fiduciary duties.”
    Generally, a “company does not act in a fiduciary
    capacity when deciding to amend . . . a welfare benefits
    6
    Plaintiffs contend that, because the surcharges were concealed, the
    premiums were not “definitively calculable and nondiscretionary
    compensation . . . clearly set forth in a contract with the fiduciary-
    employer.” 
    Santomenno, 883 F.3d at 841
    . But the premiums were fully
    disclosed and negotiated; the fact that defendants did not disclose the
    composition of the premiums (or how they were spending them) does not
    mean that defendants exercised discretion in setting them.
    THE DEPOT V. CARING FOR MONTANANS                          17
    plan.” Curtiss-Wright Corp. v. Schoonejongen, 
    514 U.S. 73
    ,
    78 (1995) (citation omitted). Setting that aside, the mere
    existence of a discretionary ability is insufficient to bestow
    fiduciary status if that discretion was not “exercise[d].”
    29 U.S.C. § 1002(21)(A)(i). Even assuming plaintiffs’
    contention that the modification provision granted defendants
    the ability to unilaterally amend plan terms, plaintiffs do not
    adequately allege that defendants ever exercised that
    discretion, let alone “when taking the action subject to
    complaint.” 
    Pegram, 530 U.S. at 226
    . Indeed, plaintiffs
    concede that defendants “initially imposed the surcharges in
    an arms-length negotiation”—i.e., before the modification
    provision was effective.7 Thus, even if defendants may have
    become fiduciaries “at some point after entering into the
    contracts, [they] plainly held no such status prior to the
    execution of the contracts” when the premium amounts were
    negotiated. 
    Santomenno, 883 F.3d at 839
    (internal alterations
    omitted) (quoting F.H. Krear & Co. v. Nineteen Named Trs.,
    
    810 F.2d 1250
    , 1259 (2d Cir. 1987)).
    We made this point in Santomenno. There, the plaintiffs
    argued that the service provider “was a fiduciary when
    7
    Plaintiffs point to an allegation in the complaint that defendants
    “‘imposed and increased’ the non-premium surcharges ‘without providing
    the notice required by contract.’” That conclusory allegation does not
    indicate that defendants exercised discretion under the modification
    provision. Nor would such an allegation be plausible, because plaintiffs’
    theory is that the modification provision granted defendants discretion to
    increase premiums, not “non-premium surcharges.” And if, as plaintiffs
    allege, they “had no way to know” that defendants were embedding
    surcharges into the premium amounts, any alleged increases would have
    had to occur before the premium amounts were agreed to. Otherwise, a
    mid-year increase in surcharges would have led to a mid-year increase in
    premiums, a fact that is not alleged in the complaint and that would have
    been quite obvious to plaintiffs had it occurred.
    18        THE DEPOT V. CARING FOR MONTANANS
    selecting the investment options because it retaine[d] the right
    to delete or substitute the funds the employer ha[d] selected
    for the Plan.” 
    Id. at 839
    n.5. We disagreed, observing that
    the plaintiffs failed to “allege that [the service provider] ever
    exercised its discretion.” 
    Id. We also
    noted that the service
    provider could “only alter investment options upon six
    months’ notice,” and that the contract “allow[ed] the
    employer opportunity to terminate the contract if displeased
    with any change.” 
    Id. Similarly, we
    rejected the plaintiffs’
    reliance on a contractual provision that allowed the service
    provider “to change [its fees] upon advance written notice,”
    explaining that the “plaintiffs have not alleged that [the
    service provider] ever changed its fees; indeed, if it did, the
    employer is free under the [contract] to find another
    provider.” 
    Id. at 839
    n.4; see 
    id. at 841
    n.8 (similar). The
    bottom line is that a party is a fiduciary only to the extent the
    party actually exercises the alleged discretionary control or
    authority over plan management.
    Seeking to overcome this conclusion, plaintiffs argue that
    defendants did exercise discretion after the contracts were
    executed by virtue of their “decision to continue charging
    inflated amounts, when [they] held complete and unilateral
    authority to eliminate those overcharges.”               This
    argument—which condemns defendants for failing to
    exercise discretion under the very provision that plaintiffs
    denounce as unfair—is unpersuasive. In this context, a
    failure to exercise discretion does not amount to an exercise
    of discretion within the meaning of § 1002(21)(A)(i). See
    
    Santomenno, 883 F.3d at 839
    n.5. Once defendants agreed to
    enter into a contract with plaintiffs, defendants may have
    acquired fiduciary status with respect to some plan functions,
    see, e.g., King v. Blue Cross & Blue Shield of Ill., 
    871 F.3d 730
    , 745–46 (9th Cir. 2017), but any fiduciary status
    THE DEPOT V. CARING FOR MONTANANS                           19
    defendants may have acquired did not compel defendants to
    renegotiate the premium rates they had just agreed to accept.
    Rather, defendants were “merely accepting previously
    bargained-for” premiums, and the bargaining itself did not
    give rise to fiduciary status. 
    Santomenno, 883 F.3d at 840
    (citation omitted).8 Thus, in allegedly charging and collecting
    excessive premiums—which is “the action subject to
    complaint,” 
    Pegram, 530 U.S. at 226
    —defendants were not
    exercising discretionary authority over plan management.
    2. Control over Plan Assets
    Plaintiffs separately argue that defendants acted as
    fiduciaries because they “exercise[d] . . . authority or control
    respecting management or disposition of [plan] assets.”
    29 U.S.C. § 1002(21)(A)(i). Plaintiffs contend that the
    premiums they paid to defendants for insurance coverage
    were “plan assets” and that defendants were subject to
    fiduciary obligations when using them. But plaintiffs’
    premise is flawed. Premiums paid to an insurance company
    in return for coverage under a fully insured insurance policy
    are not “plan assets.”
    8
    Defendants’ failure to exercise discretion also sets this case apart
    from the cases cited by plaintiffs in which an insurer actually exercised
    discretion that had been granted in the contract. See, e.g., Ed Miniat, Inc.
    v. Globe Life Ins. Grp., Inc., 
    805 F.2d 732
    , 734, 737–38 (7th Cir. 1986)
    (insurer “unilaterally and without justification announced . . . an
    abandonment of existing policy holders, by reducing the rate of return paid
    on account . . . and increasing premium rates to the maximum allowed by
    the policy”); Chi. Bd. Options Exch., Inc. v. Conn. Gen. Life Ins. Co.,
    
    713 F.2d 254
    , 255, 259–60 (7th Cir. 1983) (insurer “exercis[ed]” its
    discretion to make a “unilateral amendment [to] an annuity contract” from
    which the plaintiffs could not withdraw). Here, the premiums charged
    were based not on defendants’ discretion but instead on arm’s-length
    negotiations.
    20          THE DEPOT V. CARING FOR MONTANANS
    ERISA defines “plan assets” to mean “plan assets as
    defined by such regulations as the Secretary [of Labor] may
    prescribe.” 
    Id. § 1002(42).
    Although the Secretary has not
    prescribed a comprehensive regulation defining “plan
    assets,”9 several circuits have followed the “consistent[ ]”
    position of “[t]he Department of Labor . . . that ‘the assets of
    a plan generally are to be identified on the basis of ordinary
    notions of property rights under non-ERISA law.’” Gordon
    v. CIGNA Corp., 
    890 F.3d 463
    , 472 (4th Cir. 2018) (citing
    U.S. Dep’t of Labor, Advisory Op. No. 93-14A, 
    1993 WL 188473
    , at *4 (May 5, 1993)); accord Merrimon v. Unum Life
    Ins. Co. of Am., 
    758 F.3d 46
    , 56 (1st Cir. 2014); Hi-Lex
    Controls, Inc. v. Blue Cross Blue Shield of Mich., 
    751 F.3d 740
    , 745 (6th Cir. 2014); Tussey v. ABB, Inc., 
    746 F.3d 327
    ,
    339 (8th Cir. 2014); Edmonson v. Lincoln Nat. Life Ins. Co.,
    
    725 F.3d 406
    , 427 (3d Cir. 2013); Faber v. Metro. Life Ins.
    Co., 
    648 F.3d 98
    , 105–06 (2d Cir. 2011); In re Luna,
    
    406 F.3d 1192
    , 1199 (10th Cir. 2005). We agree with this
    weight of authority; absent applicable regulatory guidance,
    plan “assets” under 29 U.S.C. § 1002(A)(21)(i) are to be
    identified based on ordinary notions of property rights.10
    9
    A Department of Labor regulation defines “assets of the plan” to
    “include amounts . . . that a participant or beneficiary pays to an employer,
    or amounts that a participant has withheld from his wages by an employer,
    for contribution . . . to the plan, as of the earliest date on which such
    contributions . . . can reasonably be segregated from the employer’s
    general assets.” 29 C.F.R. § 2510.3-102(a)(1). As explained below, this
    regulation is inapplicable here because the “amounts” plaintiffs seek to
    recover are not amounts that were “pa[id] to an employer” by plan
    participants but instead amounts paid by an employer to an insurance
    company.
    10
    Although we have adopted a “functional definition of what
    constitutes an ‘asset of the plan’ for purposes of [29 U.S.C. § 1106],”
    Kayes v. Pac. Lumber Co., 
    51 F.3d 1449
    , 1466–67 (9th Cir. 1995) (citing
    THE DEPOT V. CARING FOR MONTANANS                          21
    Applying that principle here, we conclude that neither
    plaintiffs nor their employees had a property interest in the
    premium payments once they were paid to defendants.
    Plaintiffs paid the premiums to defendants in exchange for a
    contractual right to receive a particular service—healthcare
    coverage under a Chamber Choices plan. The premiums
    were monthly fees that defendants collected as revenue for
    providing that service. Upon paying the premiums, plaintiffs
    had no “beneficial ownership interest” in them. Hi-Lex
    
    Controls, 751 F.3d at 745
    (quoting U.S. Dep’t of Labor,
    Advisory Op. No. 92-24A, 
    1992 WL 337539
    , at *2 (Nov. 6,
    1992)). Instead, defendants were simply indebted to plaintiffs
    to provide the agreed-upon coverage. Cf. Grupo Mexicano de
    Desarrollo, S.A. v. All. Bond Fund, Inc., 
    527 U.S. 308
    ,
    319–20 (1999) (“[A] general creditor . . . ha[s] no cognizable
    interest, either at law or in equity, in the property of his
    debtor, and therefore [may] not interfere with the debtor’s use
    of that property.”).
    Plaintiffs try to equate the premiums paid to defendants
    with “participant contributions” made into a self-funded plan,
    which are generally deemed to be plan assets. Acosta v. Pac.
    Enters., 
    950 F.2d 611
    , 620 & n.7 (9th Cir. 1991); see
    29 C.F.R. § 2510.3-102(a)(1); Advisory Op. No. 92-24A,
    
    1992 WL 337539
    , at *2. But plaintiffs elide the distinction
    between a self-funded plan and a fully insured plan. Under
    a “self-funded” plan, the insurance company “acts only as a
    third-party administrator; the employer is responsible for
    paying claims [out of the employees’ contributions] and
    bearing the financial risk.” N. Cypress Med. Ctr. Operating
    Acosta v. Pac. Enters., 
    950 F.2d 611
    , 620 (9th Cir. 1991)), that definition
    assumes fiduciary status and is thus not helpful in determining whether a
    party is in fact a fiduciary under 29 U.S.C. § 1002(A)(21)(i).
    22        THE DEPOT V. CARING FOR MONTANANS
    Co., Ltd. v. Aetna Life Ins. Co., 
    898 F.3d 461
    , 468 (5th Cir.
    2018); see Gobeille v. Liberty Mut. Ins. Co., 
    136 S. Ct. 936
    ,
    941–42 (2016). Premiums paid under a self-funded plan are
    therefore contributions from employees earmarked and held
    in trust by the employer for the employees’ later benefit. See
    
    Gordon, 890 F.3d at 472
    ; Hi-Lex 
    Controls, 751 F.3d at 747
    .
    These employer-held contributions are therefore assets of the
    plan. See 29 C.F.R. § 2510.3-102(a)(1) (defining “assets of
    the plan” to include amounts “that a participant or beneficiary
    pays to an employer . . . [or] that a participant has withheld
    from his wages by an employer” (emphasis added)); Advisory
    Op. No. 92-24A, 
    1992 WL 337539
    , at *2 (describing
    “participant contributions” in the context of “plans whose
    benefits are paid as needed solely from the general assets of
    the employer maintaining the plan”).
    This case, however, does not involve a self-funded plan.
    Instead, as plaintiffs allege, all of the plans sold by
    defendants were “fully-insured health insurance policies.”
    Under a “fully insured” plan, the insurance company “acts as
    a direct insurer; it guarantees a fixed monthly premium for
    12 months and bears the financial risk of paying claims.” N.
    Cypress Med. 
    Ctr., 898 F.3d at 468
    . Premiums paid under a
    fully insured plan are not held in trust; rather, they are “fixed
    fee[s]” paid in exchange for the insurance company
    “assum[ing] the financial risk of providing the benefits
    promised.” 
    Pegram, 530 U.S. at 218
    –19. And as explained
    above, once defendants collected those fees, neither plaintiffs
    nor their employees maintained any sort of property interest
    in them. Accordingly, defendants did not exercise control
    THE DEPOT V. CARING FOR MONTANANS                           23
    over plan assets when charging or spending the allegedly
    excessive premiums.11
    Because defendants were not exercising a fiduciary
    function when taking “the action subject to complaint,”
    
    Pegram, 530 U.S. at 226
    , we affirm the district court’s
    dismissal of plaintiffs’ breach of fiduciary duty claim under
    29 U.S.C. § 1132(a)(2).
    B. Prohibited Transaction Claim
    Next, we consider plaintiffs’ prohibited transaction claim,
    for which they purport to seek “appropriate equitable relief”
    under 29 U.S.C. § 1132(a)(3). We conclude that the relief
    plaintiffs seek is not equitable and accordingly affirm the
    district court’s dismissal of plaintiffs’ prohibited transaction
    claim.
    Under ERISA’s prohibited transaction provisions, “[a]
    fiduciary with respect to a plan shall not cause the plan to
    engage in a transaction” with “a party in interest” for the
    “furnishing of . . . services” if “more than reasonable
    compensation is paid therefor.” 29 U.S.C. §§ 1106(a)(1)(C),
    11
    In light of our holding, we express no opinion on the district court’s
    conclusion that the premium payments were not plan assets pursuant to
    ERISA’s “guaranteed benefit policy” provision, 29 U.S.C. § 1101(b)(2).
    24          THE DEPOT V. CARING FOR MONTANANS
    1108(b)(2).12 ERISA provides a cause of action for
    remedying prohibited transactions:
    A civil action may be brought . . . by a
    participant, beneficiary, or fiduciary (A) to
    enjoin any act or practice which violates any
    provision of [ERISA Title I] or the terms of
    the plan, or (B) to obtain other appropriate
    equitable relief (i) to redress such violations
    or (ii) to enforce any provisions of [ERISA
    Title I] or the terms of the plan.
    
    Id. § 1132(a)(3).
    Because § 1132(a)(3) “makes no mention
    at all of which parties may be proper defendants,” a party in
    interest—including a non-fiduciary third party—may be sued
    under this provision for its participation in a prohibited
    transaction. Harris Tr. & Sav. Bank v. Salomon Smith
    Barney, Inc., 
    530 U.S. 238
    , 246, 249–51 (2000); see
    Landwehr v. DuPree, 
    72 F.3d 726
    , 734 (9th Cir. 1995). And
    even though the plan fiduciary is the one who “cause[d] the
    plan to engage in [the prohibited] transaction,” 29 U.S.C.
    § 1106(a)(1), the “culpable fiduciary” may still bring suit
    against “the arguably less culpable” party in interest because
    “the purpose of the action is to recover money or other
    12
    The text of these sections creates the prohibited transaction as
    follows: “Except as provided in section 1108 . . . [a] fiduciary with respect
    to a plan shall not cause the plan to engage in a transaction, if he knows
    or should know that such transaction constitutes a direct or indirect . . .
    furnishing of . . . services . . . between the plan and a party in interest.”
    29 U.S.C. § 1106(a)(1)(C). “The prohibitions provided in section 1106 of
    this title shall not apply to . . . [c]ontracting or making reasonable
    arrangements with a party in interest for . . . services necessary for the
    establishment or operation of the plan, if no more than reasonable
    compensation is paid therefor.” 
    Id. § 1108(b)(2).
                THE DEPOT V. CARING FOR MONTANANS                            25
    property for the [plan beneficiaries],” Harris 
    Tr., 530 U.S. at 252
    (quoting Restatement (Second) of Trusts § 294 cmt. c, at
    70 (1957)).13 Thus, a plan fiduciary may (1) seek an
    injunction or “other appropriate equitable relief” (2) against
    a “party in interest” (3) for participating in a transaction for
    services for which “more than reasonable compensation is
    paid.”
    The parties and the district court all agree that the second
    and third components are satisfied in this case. Each
    defendant is a “party in interest”—which ERISA defines as
    “a person providing services to [a] plan,” 29 U.S.C.
    § 1002(14)(B)—because they provide underwriting and
    claim-adjudication services to the plans. And the alleged
    conduct in this case—imposing unreasonable charges for
    kickbacks and unrequested benefits—is arguably a prohibited
    transaction for “services” between plan fiduciaries (plaintiffs)
    and parties in interest (defendants) for which “more than
    reasonable compensation is paid.” 
    Id. §§ 1106(a)(1)(C),
    1108(b)(2). Because an injunction is not at issue here, the
    only dispute is whether plaintiffs are seeking “appropriate
    equitable relief” under § 1132(a)(3).
    13
    In Harris Trust, the fiduciaries of a pension plan sued Salomon
    Smith Barney (“Salomon”), a firm that provided broker-dealer and trading
    services to the 
    plan. 530 U.S. at 242
    . While the plan was receiving these
    services, the plan also purchased worthless investments from Salomon at
    the direction of an investment manager that exercised “discretion over a
    portion of the plan’s assets” and was therefore also a plan fiduciary. 
    Id. at 242–43.
    The remaining fiduciaries sued Salomon under § 1132(a)(3)
    as a non-fiduciary party in interest, contending that the investment
    manager, acting as a fiduciary, caused the plan to engage in a prohibited
    transaction between the plan and a party in interest for the sale of property
    in exchange for plan assets. 
    Id. at 243
    (citing 29 U.S.C. § 1106(a)(1)(A),
    (D)).
    26          THE DEPOT V. CARING FOR MONTANANS
    In a series of decisions, the Supreme Court has explained
    that the phrase “appropriate equitable relief” in § 1132(a)(3)
    “is limited to those categories of relief that were typically
    available in equity during the days of the divided bench
    (meaning, the period before 1938 when courts of law and
    equity were separate).” Montanile v. Bd. of Trs. of Nat’l
    Elevator Indus. Health Benefit Plan, 
    136 S. Ct. 651
    , 657
    (2016) (internal quotation marks omitted); see US Airways,
    Inc. v. McCutchen, 
    569 U.S. 88
    , 94–95 (2013); Sereboff v.
    Mid Atl. Med. Servs., Inc., 
    547 U.S. 356
    , 361–62 (2006);
    Great-West Life & Annuity Ins. Co. v. Knudson, 
    534 U.S. 204
    , 210 (2002); Mertens v. Hewitt Assocs., 
    508 U.S. 248
    ,
    256 (1993). As a result, a plaintiff may not use § 1132(a)(3)
    to seek any “form of legal relief,” such as “money damages.”
    
    Great-West, 534 U.S. at 210
    (internal alteration omitted)
    (quoting 
    Mertens, 508 U.S. at 255
    ). To qualify as “equitable
    relief,” both “(1) the basis for the plaintiff’s claim and (2) the
    nature of the underlying remedies sought” must be equitable
    rather than legal. 
    Montanile, 136 S. Ct. at 657
    (internal
    alterations omitted) (quoting 
    Sereboff, 547 U.S. at 363
    ).
    Even if we assume that the basis for plaintiffs’ claim in
    this case is equitable,14 the nature of the underlying remedies
    sought by plaintiffs in their complaint is not equitable.
    Plaintiffs seek a judgment to obtain money from defendants,
    and “[a]lmost invariably suits seeking . . . to compel the
    defendant to pay a sum of money to the plaintiff are suits for
    14
    Although we are skeptical that the basis for plaintiffs’ claim is
    equitable, defendants did not dispute that issue in the district court and
    raise it for the first time on appeal. We thus do not address that question
    and instead apply our “‘general rule’ against entertaining arguments on
    appeal that were not presented or developed before the district court.”
    Richards v. Ernst & Young, LLP, 
    744 F.3d 1072
    , 1075 (9th Cir. 2013)
    (citation omitted).
    THE DEPOT V. CARING FOR MONTANANS                   27
    ‘money damages’”—the “classic form of legal relief.”
    
    Great-West, 534 U.S. at 210
    (citation and internal alteration
    omitted). Although plaintiffs attempt to characterize the
    relief they seek as equitable by labeling it “restitution” and
    “disgorgement,” we must “look to the ‘substance of the
    remedy sought rather than the label placed on that remedy.’”
    Mathews v. Chevron Corp., 
    362 F.3d 1172
    , 1185 (9th Cir.
    2004) (citation and internal alteration omitted). We conclude
    that, notwithstanding the labels, plaintiffs’ requested relief is
    not equitable in nature.
    1. Restitution
    The restitution plaintiffs seek is not equitable. The
    Supreme Court has drawn a “fine distinction between
    restitution at law and restitution in equity.” 
    Great-West, 534 U.S. at 214
    . A plaintiff seeks “restitution at law” when
    the plaintiff cannot “assert title or right to possession of
    particular property” but instead seeks to “impose personal
    liability on the defendant” as a means of “recovering money
    to pay for some benefit the defendant . . . received from [the
    plaintiff].” 
    Id. at 213–14
    (quoting 1 Dan B. Dobbs, Law of
    Remedies § 4.2(1), at 571 (2d ed. 1993) (“Dobbs”)). By
    contrast, a plaintiff seeks “restitution in equity, ordinarily in
    the form of a constructive trust or an equitable lien, where
    money or property identified as belonging in good conscience
    to the plaintiff [can] clearly be traced to particular funds or
    property in the defendant’s possession.” 
    Id. at 213
    (citing 1
    Dobbs § 4.3(1), at 587–88); see 2 Dobbs § 6.1(3), at 12–13.
    The Court has illustrated this distinction in several cases
    involving ERISA plans claiming entitlement to a settlement
    fund obtained by plan beneficiaries. In Great-West, the Court
    concluded that the plan was seeking legal restitution because
    28        THE DEPOT V. CARING FOR MONTANANS
    the specifically identified fund was not in the defendants’
    
    possession. 534 U.S. at 214
    . By contrast, in Sereboff, the
    Court concluded that the plan was seeking equitable
    restitution because the plan “sought ‘specifically identifiable’
    funds that were ‘within the possession and control’” of the
    defendants—not recovery from the defendants’ “assets
    
    generally.” 547 U.S. at 362
    –63 (citation omitted). And in
    Montanile, the Court faced the problem of a fund that,
    although specifically identified at one time, had been
    dissipated by the defendant on nontraceable items, leaving the
    plan to seek recovery “out of the defendant’s general 
    assets.” 136 S. Ct. at 658
    . Observing the rule that equitable restitution
    must seek to recover “specifically identified funds that
    remain in the defendant’s possession or . . . traceable items
    that the defendant purchased with the funds (e.g., identifiable
    property like a car),” the Court held that seeking recovery out
    of “the defendant’s general assets” due to dissipation of the
    funds “on nontraceable items (like food or travel)” amounts
    to “a legal remedy, not an equitable one.” 
    Id. In this
    case, the district court concluded that the nature of
    the remedy sought by plaintiffs is not equitable, reasoning
    that, under Montanile, “a party cannot recover in equity
    unless the funds have been maintained in a segregated
    account.” Montanile, however, concerned dissipation and
    tracing, not segregation. The Court noted this distinction in
    dicta, observing that at least in some instances, if a defendant
    “commingl[es] a specifically identified fund . . . with a
    different fund,” the “commingling allow[s] the plaintiff to
    recover the amount of the lien from the entire pot of money.”
    
    Montanile, 136 S. Ct. at 661
    . And as plaintiffs point out, we
    have, in another context, permitted recovery out of
    commingled funds under the “lowest intermediate balance”
    doctrine, which “evolved from equitable principles of trusts”:
    THE DEPOT V. CARING FOR MONTANANS                 29
    “Where a wrongdoer mingles another’s
    money with his own, from which commingled
    account withdrawals are from time to time
    made, there is a presumption of law that the
    sums first withdrawn were moneys of the
    tortfeasor.” . . . If the amount on deposit is
    depleted below the amount of the trust,
    however, the amount withdrawn is treated as
    lost, and subsequent deposits do not replenish
    the trust. Thus, the beneficiary is entitled to
    the lowest intermediate balance between the
    date of the commingling and the date of
    payment.
    In re R & T Roofing Structures & Commercial Framing, Inc.,
    
    887 F.2d 981
    , 987 (9th Cir. 1989) (internal alterations
    omitted) (quoting Republic Supply Co. v. Richfield Oil Co.,
    
    79 F.2d 375
    , 378 (9th Cir. 1935)); see also Schuyler v.
    Littlefield, 
    232 U.S. 707
    , 710 (1914) (“[W]here one has
    deposited trust funds in his individual bank account, and the
    mingled fund is at any time wholly depleted, the trust fund is
    thereby dissipated, and cannot be treated as reappearing in
    sums subsequently deposited to the credit of the same
    account.”). Thus, plaintiffs argue, when a specific fund is
    commingled with other funds in a general account, restitution
    is available out of the general account as long as the general
    account balance does not dip below the amount of the
    wrongfully held money.
    We need not decide whether this proposition is correct
    because, even assuming it is, “the facts and allegations
    supporting that proposition [do not] appear in [plaintiffs’]
    complaint.” 
    Amgen, 136 S. Ct. at 760
    . First, plaintiffs have
    not identified a “specific fund” to which they are entitled. As
    30        THE DEPOT V. CARING FOR MONTANANS
    Montanile explains, “[e]quitable remedies ‘are, as a general
    rule, directed against some specific thing,’” not “a sum of
    money 
    generally.” 136 S. Ct. at 658
    (citation omitted).
    Plaintiffs, however, seek to recover not a specific thing but
    instead some unidentified portion of the many premium
    payments that exceeded “reasonable compensation.” The
    premium surcharges plaintiffs seek to recover “never existed
    as a distinct object or fund”; rather, they reflect “a specific
    amount of money encompassed within a particular
    fund”—the total premiums paid to defendants. Bilyeu v.
    Morgan Stanley Long Term Disability Plan, 
    683 F.3d 1083
    ,
    1093 (9th Cir. 2012). And even if the amount of the
    overcharges is measurable or otherwise identifiable, “[i]t is
    the fund, not its size, that must be identifiable.” Cent. States,
    Se. & Sw. Areas Health & Welfare Fund v. First Agency, Inc.,
    
    756 F.3d 954
    , 960 (6th Cir. 2014); see 
    Bilyeu, 683 F.3d at 1093
    (distinguishing between a specific “amount of money”
    and a specific “fund”). Indeed, a judgment in plaintiffs’ favor
    would have no connection to any particular fund whatsoever.
    Defendants would simply be required to pay a certain amount
    of money, and they could “satisfy that obligation by dipping
    into any pot” they like. First 
    Agency, 756 F.3d at 960
    . That
    is restitution at law, not equity.
    Second, the complaint never mentions the existence of a
    general account in which the ill-gotten funds (i.e., the
    premium surcharges) were commingled, such that the product
    of those funds would be traceable. Again, Montanile is clear:
    “[W]here a person wrongfully disposed of the property of
    another but the property cannot be traced into any product,
    the other cannot enforce a constructive trust or lien upon any
    part of the wrongdoer’s 
    property.” 136 S. Ct. at 659
    (emphasis and internal alterations omitted) (quoting
    Restatement of Restitution § 215(1), at 866 (1936)); see also
    THE DEPOT V. CARING FOR MONTANANS                  31
    George G. Bogert et al., The Law of Trusts and Trustees
    § 921 (2d rev. ed. 1995) (“Bogert”) (explaining that
    restitution of “trust property or its product” is generally
    unavailable “where the proof of the beneficiary-claimant
    merely shows the receipt of trust property by the defendant
    and makes no case as to its subsequent history or its existence
    among the present assets of the defendant”).
    Nor do plaintiffs allege that defendants’ account balance
    remained above the surcharge amounts for purposes of their
    “lowest intermediate balance” theory.              Indeed, a
    “consequence of the lowest balance rule is that, unless there
    is evidence to show the amount of the low balance, the
    plaintiff may recover nothing at all, on the view that without
    such evidence, the plaintiff’s funds have not been identified
    in the account.” 2 Dobbs § 6.1(4), at 22. Here, the gravamen
    of plaintiffs’ complaint is that defendants spent the
    surcharges on kickbacks and unwanted insurance products.
    That leaves plaintiffs to simply declare in their briefs that it
    is “almost inconceivable” that defendants did not place the
    surcharges into a general account before spending them, and
    that the general account still exists today such that the
    surcharges would be traceable. But as the complaint itself
    explains, BCBSMT has substantially reorganized, changed its
    name to CFM, sold its health insurance business, and at some
    point has donated or will donate its assets to public charity.
    Thus, even if defendants placed surcharges collected between
    2006 and 2014 into a general account, we certainly find it at
    least “conceivable” that the account no longer exists.
    Because “our review is limited to the contents of the
    complaint,” 
    Allen, 911 F.2d at 372
    , we decline to entertain
    plaintiffs’ unpleaded theory on appeal.
    32        THE DEPOT V. CARING FOR MONTANANS
    2. Disgorgement
    Plaintiffs also purport to seek disgorgement, which they
    define as a money judgment equivalent in value to ill-gotten
    assets that were dissipated on non-traceable items. This
    characterization of disgorgement—which runs headlong into
    Montanile’s refusal to permit recovery of assets that have
    been dissipated “on nontraceable 
    items,” 136 S. Ct. at 658
    —is unavailing.
    “Disgorgement” is simply a form of “[r]estitution
    measured by the defendant’s wrongful gain” rather than by
    the plaintiff’s loss, and is often described as “an ‘accounting
    for profits.’” Restatement (Third) of Restitution and Unjust
    Enrichment § 51 cmt. a, at 204 (2011); see 
    Edmonson, 725 F.3d at 419
    (“[D]isgorgement and accounting for profits
    are essentially the same remedy.”); 1 Dobbs § 4.3(5), at 610
    (“[A]ccounting for profits . . . forces the [defendant] to
    disgorge gains received from improper use of the plaintiff’s
    property or entitlements.”). And as the Supreme Court
    explained in Great-West, “an accounting for profits” is an
    additional remedy—available when the plaintiff “is entitled
    to a constructive trust on particular property held by the
    defendant”—that allows the plaintiff to “recover profits
    produced by the defendant’s use of that property, even if [the
    plaintiff] cannot identify a particular res containing the profits
    sought to be 
    recovered.” 534 U.S. at 214
    n.2 (citing 1 Dobbs
    §§ 4.3(1), 4.3(5), at 588, 608). That is also how the Court
    described “disgorgement” in Harris Trust—a remedy
    available to recover the “proceeds” from disposing of
    particular property as well as “profits derived” from the illicit
    use of that 
    property. 530 U.S. at 250
    . Given the absence of
    THE DEPOT V. CARING FOR MONTANANS                            33
    any particular property in this case, plaintiffs’ request for
    disgorgement is not equitable in nature.15
    Plaintiffs try to erase this particularity requirement by
    citing several trust law treatises that explain that trust
    beneficiaries could sue a third-party transferee in a court of
    equity to obtain a “money judgment” when the ill-gotten
    assets cannot be traced. See, e.g., Bogert § 868; 4 Austin
    Wakeman Scott & William Franklin Fratcher, The Law of
    Trusts §§ 291.1, 291.2, at 78–79 (4th ed. 1989); Restatement
    (Second) of Trusts § 291 cmt. e, at 59. Indeed, plaintiffs
    proclaim, courts of equity had “exclusive jurisdiction” in this
    context, and an “exclusively equitable remedy is, by
    definition, a typically equitable remedy.” But the Supreme
    Court rejected this reasoning in Mertens, explaining that
    although “courts of equity had exclusive jurisdiction over
    virtually all actions by beneficiaries for breach of
    trust”—including actions for monetary relief “against third
    persons who knowingly participated in the trustee’s
    breach”—many of those actions sought what were in effect
    “‘legal remedies’ granted by an equity 
    court.” 508 U.S. at 15
           Under traditional rules of equity, an accounting for profits may be
    available in the absence of a constructive trust over specifically
    identifiable property if the defendant owed a fiduciary duty to the plaintiff
    and breached that duty. See Parke v. First Reliance Standard Life Ins.
    Co., 
    368 F.3d 999
    , 1008–09 (8th Cir. 2004); cf. CIGNA Corp. v. Amara,
    
    563 U.S. 421
    , 441–42 (2011) (describing a “surcharge,” which is an
    equitable remedy “in the form of monetary ‘compensation’ for a loss
    resulting from a trustee’s breach of duty, or to prevent the trustee’s unjust
    enrichment” (citation omitted)). But fiduciary status is “[t]he important
    ingredient.” 1 Dobbs § 4.3(5), at 611 n.16; see 
    CIGNA, 563 U.S. at 442
    (“[T]he fact that the defendant . . . is analogous to a trustee makes a
    critical difference.”). And for purposes of plaintiffs’ prohibited
    transaction claim, defendants are not fiduciaries but instead non-fiduciary
    third parties.
    34        THE DEPOT V. CARING FOR MONTANANS
    256. The phrase “equitable relief” in ERISA does not mean
    “whatever relief a common-law court of equity could
    provide.” 
    Id. at 257.
    Rather, it means relief that was
    “typically available in equity (such as injunction, mandamus,
    and restitution, but not compensatory damages).” 
    Id. at 256.
    And as explained above, equitable restitution (including its
    disgorgement variant) generally requires specifically
    identifiable property or its traceable proceeds.
    Plaintiffs also point to Harris Trust, but nothing in Harris
    Trust alters that conclusion. As the Court explained in that
    case, beneficiaries can recover in equity from a third-party
    transferee only because “equity impresse[d] a constructive
    trust on the property” upon its transfer. Harris 
    Tr., 530 U.S. at 250
    (quoting Moore v. Crawford, 
    130 U.S. 122
    , 128
    (1889)). And a “constructive trust . . . may be imposed only
    where the plaintiff’s funds are themselves located and
    identified or where they are traced into other funds or
    property.” 2 Dobbs § 6.1(3), at 12–13 (footnotes omitted).
    Indeed, “the nature of the relief” that the Court “described in
    Harris Trust [was] a claim to specific property (or its
    proceeds) held by the defendant.” 
    Great-West, 534 U.S. at 215
    (emphasis added). Because plaintiffs have not identified
    any specific property from which proceeds or profits derived,
    they cannot recover the derivative remedy of disgorgement.
    In sum, plaintiffs are not seeking “appropriate equitable
    relief” under 29 U.S.C. § 1132(a)(3). We thus affirm the
    district court’s dismissal of plaintiffs’ prohibited transaction
    claim.
    THE DEPOT V. CARING FOR MONTANANS                35
    IV. STATE-LAW CLAIMS
    We now turn to plaintiffs’ claims under state law for
    fraudulent inducement, constructive fraud, negligent
    misrepresentation, unjust enrichment, and unfair trade
    practices under the Montana Consumer Protection Act. Each
    of these claims is based on defendants’ alleged
    misrepresentations to plaintiffs that the premiums charged
    reflected the actual medical premium amount. See generally
    Morrow v. Bank of Am., N.A., 
    324 P.3d 1167
    , 1180–85
    (Mont. 2014) (describing the elements of fraud, constructive
    fraud, negligent misrepresentation, and unfair trade
    practices). The district court dismissed these claims after
    concluding that they are preempted by ERISA and that
    plaintiffs’ fraud allegations are not pled with sufficient
    particularity for purposes of Federal Rule of Civil Procedure
    9(b). Plaintiffs challenge both conclusions.
    A. Preemption
    “[T]wo strands of ERISA preemption” are relevant here:
    (1) “express” preemption under 29 U.S.C. § 1144(a); and
    (2) “conflict” preemption based on 29 U.S.C. § 1132(a).
    Paulsen v. CNF Inc., 
    559 F.3d 1061
    , 1081 (9th Cir. 2009)
    (citation omitted). Addressing each strand, we conclude that
    ERISA does not preempt plaintiffs’ state-law claims.
    1. Express Preemption
    ERISA expressly preempts “any and all State laws insofar
    as they may now or hereafter relate to any employee benefit
    plan.” 29 U.S.C. § 1144(a). The text of this provision—and
    in particular, the phrase “relate to”—is broad. So broad, in
    fact, that the Supreme Court has rejected an “‘uncritical
    36       THE DEPOT V. CARING FOR MONTANANS
    literalism’ in applying” it given its potentially never-ending
    reach. 
    Gobeille, 136 S. Ct. at 943
    (quoting N.Y. State
    Conference of Blue Cross & Blue Shield Plans v. Travelers
    Ins. Co., 
    514 U.S. 645
    , 656 (1995)). To provide some
    “workable standards” for determining the scope of § 1144(a),
    the Court has identified “two categories” of state-law claims
    that “relate to” an ERISA plan—claims that have a “reference
    to” an ERISA plan, and claims that have “an impermissible
    ‘connection with’” an ERISA plan. 
    Id. (citations omitted);
    see Or. Teamster Emp’rs Tr. v. Hillsboro Garbage Disposal,
    Inc., 
    800 F.3d 1151
    , 1155 (9th Cir. 2015) (“A [state] law
    claim ‘relates to’ an ERISA plan ‘if it has a connection with
    or reference to such a plan.’” (citation omitted)). These two
    categories operate separately. See Cal. Div. of Labor
    Standards Enf’t v. Dillingham Constr., N.A., Inc., 
    519 U.S. 316
    , 324–25 (1997).
    We first address the “reference to” category. A state-law
    claim has a “‘reference to’ an ERISA plan” if it “is premised
    on the existence of an ERISA plan” or if “the existence of the
    plan is essential to the claim’s survival.” Hillsboro 
    Garbage, 800 F.3d at 1155
    –56 (quoting Providence Health Plan v.
    McDowell, 
    385 F.3d 1168
    , 1172 (9th Cir. 2004)). In this
    case, plaintiffs’ state-law claims are not premised or
    dependent on the existence of an ERISA plan. Indeed, as
    explained above, the alleged misrepresentations occurred
    prior to any plan’s existence. We thus have little difficulty
    concluding that plaintiffs’ state-law claims do not have an
    impermissible “reference to” an ERISA plan.
    We reach the same conclusion with respect to the
    “connection with” prong. A claim has “an impermissible
    ‘connection with’” an ERISA plan if it “‘governs a central
    matter of plan administration’ or ‘interferes with nationally
    THE DEPOT V. CARING FOR MONTANANS                    37
    uniform plan administration,’” 
    Gobeille, 136 S. Ct. at 943
    (internal alteration omitted) (quoting Egelhoff v. Egelhoff,
    
    532 U.S. 141
    , 148 (2001)), or if it “bears on an ERISA-
    regulated relationship,” Hillsboro 
    Garbage, 800 F.3d at 1155
    (quoting 
    Paulsen, 559 F.3d at 1082
    ). We look to “the
    objectives of the ERISA statute as a guide,” bearing in mind
    a “‘starting presumption that Congress d[id] not intend to
    supplant’ . . . state laws regulating a subject of traditional
    state power” unless that power amounts to “a direct
    regulation of a fundamental ERISA function.” 
    Gobeille, 136 S. Ct. at 943
    , 946 (quoting 
    Travelers, 514 U.S. at 654
    ).
    Preventing “sellers of goods and services, including
    benefit plans, from misrepresenting the contents of their
    wares” is certainly an area of traditional state regulation that
    “is ‘quite remote from the areas with which ERISA is
    expressly concerned—reporting, disclosure, fiduciary
    responsibility, and the like.’” Wilson v. Zoellner, 
    114 F.3d 713
    , 720 (8th Cir. 1997) (quoting 
    Dillingham, 519 U.S. at 330
    ); see Nat’l Sec. Sys., Inc. v. Iola, 
    700 F.3d 65
    , 84–85 (3d
    Cir. 2012) (collecting cases holding that ERISA does not
    expressly preempt state-law claims against an insurer “who
    makes fraudulent or misleading statements to induce
    participation in an ERISA plan”). Moreover, plaintiffs’ state-
    law claims do not “bear[ ] on an ERISA-regulated
    relationship.” Rutledge v. Seyfarth, Shaw, Fairweather &
    Geraldson, 
    201 F.3d 1212
    , 1219 (9th Cir. 2000), amended,
    
    208 F.3d 1170
    (9th Cir. 2000), abrogated in part on other
    grounds by Davila, 
    542 U.S. 200
    . Although plaintiffs’
    prohibited transaction claim involves an ERISA-regulated
    relationship (the relationship between a fiduciary and a party
    in interest), that relationship is unrelated to plaintiffs’ state-
    law claims, which focus on the misrepresentations made by
    defendants while they were operating “just like any other
    38        THE DEPOT V. CARING FOR MONTANANS
    commercial entity.” 
    Paulsen, 559 F.3d at 1083
    (citation
    omitted).
    Defendants argue that our decision in Rutledge compels
    a contrary conclusion. In Rutledge, we concluded that
    ERISA preempted a plan participant’s state-law claims
    against a law firm that allegedly overcharged the plan for
    legal 
    services. 201 F.3d at 1222
    . We explained that “a core
    factor leading to the conclusion that a state law claim is
    preempted is that the claim bears on an ERISA-regulated
    relationship,” 
    id. at 1219,
    and one such “ERISA-governed
    relationship” is the relationship between plan participants and
    parties in interest “in the respect [t]here at issue—excessive
    fees,” 
    id. at 1221–22
    & n.12. We thus held that “state-law
    claims against a non-fiduciary for prohibited transactions
    ‘relate to the administration of a plan covered by ERISA,’”
    and that the allegation of excessive fees in that case was a
    “prohibited transaction governed by ERISA.” 
    Id. at 1221–22
    (quoting Concha v. London, 
    62 F.3d 1493
    , 1504 (9th Cir.
    1995)).
    This case differs from Rutledge, however, because
    plaintiffs’ state-law claims are premised on defendants’
    misrepresentations in negotiations, not prohibited
    transactions. Indeed, plaintiffs’ state-law claims could
    succeed even if the premiums that defendants charged
    constituted “reasonable compensation” under ERISA,
    29 U.S.C. § 1108(b)(2), because the claims allege that
    defendants misrepresented the composition of the premiums
    in a way that induced plaintiffs to subscribe to Chamber
    Choices plans. The actual amount of the premiums—and
    whether that amount was “reasonable compensation” under
    ERISA—is irrelevant to plaintiffs’ state-law claims. And the
    misrepresentations occurred, at least initially, before plaintiffs
    THE DEPOT V. CARING FOR MONTANANS                            39
    ever agreed to subscribe to a plan. The claims thus do not
    “bear[ ] on an ERISA-regulated relationship,” 
    Rutledge, 201 F.3d at 1219
    , because no such relationship existed when
    the misrepresentations were made. Plaintiffs’ state-law
    claims are accordingly not expressly preempted by ERISA.
    2. Conflict Preemption
    In addition to its express preemption provision, ERISA
    articulates “a comprehensive civil enforcement scheme” in
    29 U.S.C. § 1132(a) that is designed “to provide a uniform
    regulatory regime over employee benefit plans.” 
    Davila, 542 U.S. at 208
    (quoting Pilot Life Ins. Co. v. Dedeaux, 
    481 U.S. 41
    , 54 (1987)).16 As a result, “any state-law cause of
    action that duplicates, supplements, or supplants the ERISA
    civil enforcement remedy conflicts with the clear
    congressional intent to make the ERISA remedy exclusive”
    and is therefore barred by conflict preemption. 
    Id. at 209.
    Conflict preemption can bar a state-law claim “even if the
    elements of the state cause of action [do] not precisely
    duplicate the elements of an ERISA claim,” 
    id. at 216,
    but a
    state-law claim is not preempted if it reflects an “attempt to
    remedy [a] violation of a legal duty independent of ERISA,”
    
    id. at 214.
    State-law claims “are based on ‘other independent
    legal duties’” when they “are in no way based on an
    obligation under an ERISA plan” and “would exist whether
    or not an ERISA plan existed.” Marin Gen. Hosp. v. Modesto
    16
    The “possible claims” under 29 U.S.C. § 1132(a) are “(1) an action
    to recover benefits due under the plan; (2) an action for breach of fiduciary
    duties; and (3) a suit to enjoin violations of ERISA or the [p]lan, or to
    obtain other equitable relief” to redress ERISA or plan violations. Bast v.
    Prudential Ins. Co. of Am., 
    150 F.3d 1003
    , 1008 (9th Cir. 1998) (internal
    citations omitted).
    40        THE DEPOT V. CARING FOR MONTANANS
    & Empire Traction Co., 
    581 F.3d 941
    , 950 (9th Cir. 2009)
    (internal alteration omitted) (quoting 
    Davila, 542 U.S. at 210
    ).
    In this case, the duties implicated in plaintiffs’ state-law
    claims do not derive from ERISA; indeed, ERISA does not
    purport to govern negotiations between insurance companies
    and employers. Each of the state-law claims arises from
    defendants’ misrepresentations and the effect they had on
    plaintiffs’ decisions to subscribe to Chamber Choices plans.
    The legal duties at issue in these state-law claims are
    independent of the duties imposed by ERISA and would exist
    regardless of whether an ERISA plan existed. See 
    Cotton, 402 F.3d at 1290
    (finding no conflict preemption where the
    plaintiffs sought “damages based on fraud in the sale of
    insurance policies”). Put in the terms used by the district
    court, plaintiffs’ state-law claims are not “alternative
    enforcement mechanisms” to ERISA claims because ERISA
    does not have an enforcement mechanism that regulates
    misrepresentations by insurance companies. Plaintiffs’ state-
    law claims are thus not barred by either express or conflict
    preemption.
    B. Rule 9(b) Particularity
    Finally, we turn to the district court’s conclusion that
    plaintiffs “have not met the heightened pleading standard
    required under Federal Rule of Civil Procedure 9(b) as to
    their allegations of fraud.” Rule 9(b)’s particularity
    THE DEPOT V. CARING FOR MONTANANS                          41
    requirement applies to plaintiffs’ claims of fraudulent
    inducement and constructive fraud.17
    Under Rule 9(b), a party “alleging fraud or mistake . . .
    must state with particularity the circumstances constituting
    fraud or mistake.” Fed. R. Civ. P. 9(b). To satisfy Rule
    9(b)’s particularity requirement, the complaint must include
    “an account of the ‘time, place, and specific content of the
    false representations as well as the identities of the parties to
    the misrepresentations.’” Swartz v. KPMG LLP, 
    476 F.3d 756
    , 764 (9th Cir. 2007) (per curiam) (quoting Edwards v.
    Marin Park, Inc., 
    356 F.3d 1058
    , 1066 (9th Cir. 2004)). In
    other words, the pleading “must ‘identify the who, what,
    when, where, and how of the misconduct charged, as well as
    what is false or misleading about the purportedly fraudulent
    statement, and why it is false.’” Salameh v. Tarsadia Hotel,
    
    726 F.3d 1124
    , 1133 (9th Cir. 2013) (quoting United States
    ex rel. Cafasso v. Gen. Dynamics C4 Sys., Inc., 
    637 F.3d 1047
    , 1055 (9th Cir. 2011)).
    17
    We disagree with plaintiffs’ assertion that Rule 9(b) does not apply
    to their constructive fraud claim because Montana’s version of the rule
    would not apply in state court. Rule 9(b)’s particularity requirement “is
    a federally imposed rule” that applies “irrespective of whether the
    substantive law at issue is state or federal.” Kearns v. Ford Motor Co.,
    
    567 F.3d 1120
    , 1125 (9th Cir. 2009) (quoting Vess v. Ciba-Geigy Corp.
    USA, 
    317 F.3d 1097
    , 1102–03 (9th Cir. 2003)); see 
    id. (rejecting the
    argument “that Rule 9(b) does not apply to California’s consumer
    protection statutes because California courts have not applied Rule 9(b)
    [to those statutes]”). State law is relevant only “to determine whether the
    elements of fraud have been pled sufficiently to state a cause of action.”
    
    Id. (quoting Vess,
    317 F.3d at 1103). And because plaintiffs rely on a
    “unified course of fraudulent conduct” as the basis of the constructive
    fraud claim, the claim is at a minimum “grounded in fraud” and therefore
    “must satisfy the particularity requirement of Rule 9(b).” 
    Vess, 317 F.3d at 1103
    –04.
    42         THE DEPOT V. CARING FOR MONTANANS
    The complaint in this case alleges that defendants
    misrepresented the basis of the premiums they charged. But
    the complaint lacks sufficient detail with respect to the
    “who,” “when,” “where,” or “how.” Plaintiffs vaguely allege
    that defendants made these misrepresentations “[i]n the
    course of marketing” the plans to plaintiffs over a period of
    eight years—from 2006 to 2014. Plaintiffs do not allege the
    details of these misrepresentations, such as when defendants
    made them, where or how defendants made them, to whom
    they were made, or the specific contents of the
    misrepresentations.18 See 
    Concha, 62 F.3d at 1503
    (“Rule
    9(b) . . . requires that plaintiffs specifically plead those facts
    surrounding alleged acts of fraud to which they can
    reasonably be expected to have access.”). We therefore agree
    with the district court that plaintiffs’ allegations do not state
    with particularity the circumstances of the alleged fraud.
    Nevertheless, because we reverse the district court’s
    conclusion that plaintiffs’ state-law claims are preempted, we
    reverse the district court’s dismissal with prejudice of the
    state-law claims so that plaintiffs may amend their complaint
    to state the fraud allegations with greater particularity. See
    United States ex rel. Swoben v. United Healthcare Ins. Co.,
    
    848 F.3d 1161
    , 1167 (9th Cir. 2016). We note, however, that
    because we affirm the dismissal of plaintiffs’ ERISA claims,
    the district court is also free on remand to decline to exercise
    supplemental jurisdiction over the state-law claims and allow
    plaintiffs to bring them in state court. See Sanford v.
    18
    Defendants also argue that the complaint impermissibly lumps
    together HCSC and CFM as “BCBSMT.” This argument lacks merit.
    The complaint specifically explains that “BCBSMT” refers to CFM for
    conduct occurring before July 2013, and to HCSC for conduct occurring
    after July 2013.
    THE DEPOT V. CARING FOR MONTANANS                 43
    MemberWorks, Inc., 
    625 F.3d 550
    , 561 (9th Cir. 2010)
    (discussing supplemental jurisdiction under 28 U.S.C.
    § 1367(c)(3)).
    V. CONCLUSION
    “[R]educed to the size of a pea, this case is really about
    claims of fraud and misrepresentation in the sale of some
    [health] insurance policies.” 
    Cotton, 402 F.3d at 1279
    .
    ERISA does not regulate such conduct, which means that
    plaintiffs’ ERISA claims, and defendants’ ERISA preemption
    defense, fail. We accordingly AFFIRM the district court’s
    judgment with respect to plaintiffs’ ERISA claims,
    REVERSE the district court’s judgment with respect to
    plaintiffs’ state-law claims, and REMAND for further
    proceedings consistent with this opinion. Each party shall
    bear its own costs on appeal.
    AFFIRMED IN PART, REVERSED IN PART, and
    REMANDED.
    

Document Info

Docket Number: 17-35597

Citation Numbers: 915 F.3d 643

Filed Date: 2/6/2019

Precedential Status: Precedential

Modified Date: 2/6/2019

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dwight-d-mathews-charles-n-hord-bill-buchanan-everett-m-miller-albert , 15 A.L.R. Fed. 2d 715 ( 2004 )

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Great-West Life & Annuity Insurance v. Knudson , 122 S. Ct. 708 ( 2002 )

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