Lindsey v. SLT Los Angeles, LLC ( 2005 )


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  •                   FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    ERIC J. LINDSEY, dba E-JAYS            
    PANACHE IMAGES,
    Plaintiff-Appellant,
    v.
    SLT LOS ANGELES, LLC, a
    Delaware Limited Liability
    Corporation; STARWOOD HOTELS &              No. 03-55824
    RESORTS WORLDWIDE, INC., dba THE
    WESTIN and WESTIN HOTELS;                    D.C. No.
    CV-02-3822
    WESTERN HOST, INC., a California
    Corporation,                                 OPINION
    Defendants-Appellees,
    and
    THE WESTIN LOS ANGELES AIRPORT;
    and JOHN DOES 1 through 10,
    inclusive,
    Defendants.
    
    Appeal from the United States District Court
    for the Central District of California
    Gary Allen Feess, District Judge, Presiding
    Argued and Submitted
    February 8, 2005—Pasadena, California
    Filed December 20, 2005
    16601
    16602             LINDSEY v. SLT LOS ANGELES
    Before: Harry Pregerson and William C. Canby, Jr.,
    Circuit Judges, and Edward C. Reed, Jr.,* District Judge.
    Opinion by Judge Reed
    *The Honorable Edward C. Reed, Jr., Senior United States District
    Judge for the District of Nevada, sitting by designation.
    LINDSEY v. SLT LOS ANGELES               16605
    COUNSEL
    Felipa R. Richland, Beverly Hills, California, for the plaintiff-
    appellant.
    Robert Jon Hendricks, Sophy C. Woodhouse; Morgan, Lewis
    & Bockius, LLP, Los Angeles, California, for the defendants-
    appellees.
    16606            LINDSEY v. SLT LOS ANGELES
    OPINION
    REED, District Judge:
    Appellant Eric J. Lindsey, dba E-Jays Panache Images,
    (“Panache” or “Appellant”) appeals the district court’s grant
    of summary judgment for Appellees SLT Los Angeles, Star-
    wood Hotels & Resorts Worldwide, Inc., Western Host, Inc.
    (“the Westin” or “Appellees”). The district court concluded
    that Appellant Panache had failed to prove that the Westin’s
    actions, which had prevented Panache from hosting its annual
    Mother’s Day Fashion Show in the Grand Ballroom of the
    Westin Hotel, presented a prima facie case of race discrimina-
    tion pursuant to 
    42 U.S.C. § 1981
    . We have jurisdiction under
    
    28 U.S.C. § 1291
    . We reverse the district court and remand
    for trial.
    FACTS AND PROCEDURAL HISTORY
    I.    Procedural History
    On May 10, 2002, Appellant filed a Complaint for Dam-
    ages alleging violations of 
    42 U.S.C. § 1981
    ; violations of the
    California Unruh Act; breach of contract; intentional inflic-
    tion of emotional distress; intentional interference with busi-
    ness prospective; and fraud. Appellees filed a Motion for
    Summary Judgment on March 20, 2003, which Appellants
    opposed on March 31, 2003. Appellees filed their Reply in
    support of their Motion for Summary Judgment on April 7,
    2003. On April 9, 2003, the district court filed an order grant-
    ing summary judgment in favor of Appellees, dismissing the
    § 1981 claim with prejudice and the supplemental state claims
    without prejudice.
    II.   Facts
    The following facts are presented in the light most favor-
    able to the non-moving party, Appellant Panache.
    LINDSEY v. SLT LOS ANGELES                     16607
    Panache is a company that presents fashion shows. All of
    its representatives are African-American, and its audience
    members are predominantly African-American as well. For
    the three years prior to the events giving rise to this lawsuit,
    Panache held its annual Mother’s Day Fashion Show and
    Luncheon in the Grand Ballroom of the Airport Westin Hotel.
    Panache was expecting to have its 2001 Mother’s Day show
    in the Grand Ballroom as well, but on the day of the event,
    Panache learned that the Westin was placing a much smaller
    group’s bar mitzvah party in the Grand Ballroom and splitting
    up the Panache event between the hotel lobby and the smaller
    Concourse Ballroom. Determining how that allocation of
    space was decided, and whether racial animus can be ascribed
    to that decision, requires a close examination of the docu-
    ments and communications the hotel considered in making its
    decision.
    In both 1998 and 2000, Panache signed contracts for its
    fashion shows with the Westin which indicated 300 projected
    attendees.1 Each year, Panache increased the guarantee after
    signing the contract: to 397 attendees in 1998 and to 506
    attendees in 2000. Although the 1998 contract specified the
    Grand Ballroom as the room for the event, subsequent con-
    tracts appear to follow the claimed Westin policy of not speci-
    fying function space in contracts.
    On October 22, 2000, Panache faxed a letter to Renetta
    Williams, Senior Catering Manager of the Westin, indicating
    its plans to have its 2001 Mother’s Day Show at the Westin,
    including use of “the entire ballroom” and “patio area,” and
    asking for confirmation of numerous audition and rehearsal
    dates throughout the months prior to the show. On April 20,
    2001, Panache sent a fax to the Westin indicating the staging
    requirements for the event, with handwritten notations refer-
    ring to the Grand Ballroom both directly and indirectly.
    Apparently in response to Panache’s fax, the Westin sent
    1
    Documents from the 1999 event are not present in the record.
    16608            LINDSEY v. SLT LOS ANGELES
    faxes to Panache of a diagram of a large room accommodat-
    ing 670 guests, a stage, and runway; and a list of Westin
    rooms with the respective dimensions and capacities. The list
    of rooms indicates that the Grand Ballroom is the only single
    room that can accommodate more than 280 persons with ban-
    quet seating. The Grand Ballroom accommodates up to 900
    with banquet seating and 1500 with theater seating. The next
    largest room, the Concourse Ballroom, accommodates 280
    with banquet seating and 470 with theater seating.
    On April 26, 2001, the Westin drafted a contract for the
    Panache event, indicating 300 expected persons to be seated
    at round tables of 10. The event was to generate a minimum
    of $6000. A deposit of $1000 was to be paid by May 2, 2001,
    and the remaining balance to be paid by May 10, 2001. The
    contract also states:
    [T]he final attendance must be received no later than
    72 business hours prior to your function. . . . [I]f we
    have not received a guarantee by the due date, the
    approximate number of attendance as stated above
    will be used as your guarantee and you will be billed
    at this number or the actual number of guest [sic]
    served, whichever is greater.
    The contract does not specify how the guarantee was to be
    received, beyond stating, “[f]unctions may be guaranteed for
    payment or paid for by company check.”
    Panache submitted an initial deposit of $3000 on April 30,
    2001, and another deposit of $8964.68 on May 10, 2001. A
    handwritten note in the Westin’s file on Panache, with the fig-
    ure “11,964.68” written at the top and “550 gte” immediately
    below, and with calculations achieving that total based on
    number of children, adults, and costs, indicates that a new
    count of 550 persons and a new total cost were communicated
    between the parties. On May 11, Panache sent a fax to Wil-
    liams further confirming arrangements for the May 13th
    LINDSEY v. SLT LOS ANGELES             16609
    event, including a guarantee of 550 people, as well as other
    details.
    Meanwhile, on February 13, 2001, Westin Catering Direc-
    tor Patty Burns executed a contract with Neda Kermani for a
    Bar Mitzvah for David Kermani, on May 13, 2001, for a party
    of 250 persons. It was to generate a minimum of $8750, and
    no function space was specified. A non-refundable deposit of
    $1000 was due February 24, 2001, and final payment was due
    May 12, 2001.
    On the night of Saturday, May 12, 2001, Panache arrived
    at the Westin to set up the event and found another group
    being set up in the Grand Ballroom. The Westin’s Banquet
    Captain, Oscar Gonzales, called the Director of Food and
    Beverages, Jacob Stark, to alert him of the conflict. Gonzales
    had tried unsuccessfully to contact Patty Burns and Renetta
    Williams, and then contacted Stark. Stark responded that
    Gonzales was to stop the set-up in the Grand Ballroom and
    that Stark would come in at 5:00 a.m. the next morning to
    address the problem.
    Upon his arrival the next morning, Stark examined the files
    and attempted unsuccessfully to contact Williams, who had
    resigned. He then met with Luanna Lawrence from Panache
    to discuss the situation. He did not speak with anyone from
    the Kermani group. Thereafter, he decided that the Kermani
    group was entitled to the Grand Ballroom, based on the infor-
    mation in the contracts and internal documents, and “the fact
    that the Kermani group was basically set up in the ballroom
    already.”
    While meeting with Panache representatives later in the
    day, Stark offered three alternatives to the Grand Ballroom:
    (1) move the event to the Sheraton Hotel; (2) split the event
    so that the luncheon would be in the lobby and coffee shop,
    and the fashion show would be theater-style in the Concourse
    Ballroom; and (3) have the whole event in the lobby. Panache
    16610             LINDSEY v. SLT LOS ANGELES
    director, Eric Lindsey, asked if assistance would be provided
    for moving and redirecting guests to the Sheraton, and Stark
    declined. Lindsey stated that the lobby was an impossible
    solution because it could not seat more than 300 people, even
    without the stage. Therefore, after it was clear that he was not
    going to have the Grand Ballroom, Lindsey accepted the sec-
    ond option. In contrast, Stark did not offer any alternative
    space options to the Kermanis, whose numbers would have fit
    in the Concourse Ballroom.
    Panache representatives testified that they had a “gut feel-
    ing” they were denied the Grand Ballroom in favor of the Bar
    Mitzvah because of their race. One Panache representative
    described the day at the Westin as follows:
    It just felt like, to us, that our guests did not hold the
    same merit. We were just being placed in a location
    where hotel guests were in and out of our area, or the
    area assigned to us; there was a large group checking
    in and these people were roaming through the lobby
    looking at all of our guests. They were shuffled then
    — had to finish their meal quickly, were shuffled up
    to the second floor to attend the fashion show in
    theater-style seating, a room that would normally
    hold 300 people comfortably, they put — were going
    to put over 500 people in that room.
    DISCUSSION
    I.   Standard of Review
    We review a grant of summary judgment de novo. Warren
    v. City of Carlsbad, 
    58 F.3d 439
    , 441 (9th Cir. 1995). While
    viewing the facts in the light most favorable to the non-
    moving party, we must determine whether a genuine issue of
    material fact exists and “whether the district court correctly
    applied the relevant substantive law.” Bagdadi v. Nazar, 
    84 F.3d 1194
    , 1197 (9th Cir. 1996). An issue of fact is genuine
    LINDSEY v. SLT LOS ANGELES                      16611
    “if the evidence is such that a reasonable jury could return a
    verdict for the nonmoving party.” Anderson v. Liberty Lobby,
    Inc., 
    477 U.S. 242
    , 248 (1986). This court requires the non-
    moving party to produce “very little evidence” to overcome
    a motion for summary judgment in a discrimination case
    because “ ‘the ultimate question is one that can only be
    resolved through a searching inquiry — one that is most
    appropriately conducted by a factfinder, upon a full record.’ ”
    Chuang v. Univ. of Cal. Davis, Bd. of Trs., 
    225 F.3d 1115
    ,
    1124 (9th Cir. 2000) (quoting Schnidrig v. Columbia Mach.,
    Inc., 
    80 F.3d 1406
    , 1410 (9th Cir. 1996)).
    II.    The District Court Erroneously Decided that
    Panache Had Failed To Prove A Prima Facie Case of
    Discriminatory Treatment.
    A.      Elements of a Prima Facie Case under § 1981.
    [1] In order to evaluate claims of intentional discrimination
    where intent itself is generally impossible to prove, courts
    apply a burden-shifting analysis. See McDonnell Douglas
    Corp. v. Green, 
    411 U.S. 792
    , 802-03 (1973); Patterson v.
    McLean Credit Union, 
    491 U.S. 164
    , 186 (1989), superseded
    by statute on other grounds, Civil Rights Act of 1991, Pub.
    L. No. 102-166, 
    105 Stat. 1071
    . Under McDonnell Douglas,
    if the plaintiff satisfies the initial burden of establishing a
    prima facie case of racial discrimination,2 the burden shifts to
    the defendant to prove it had a legitimate non-discriminatory
    2
    The elements to prove a prima facie case of discrimination established
    by McDonnell Douglas are:
    (I) that [the plaintiff] belongs to a racial minority; (ii) that he
    applied and was qualified for a job for which the employer was
    seeking applicants; (iii) that, despite his qualifications, he was
    rejected; and (iv) that, after his rejection, the position remained
    open and the employer continued to seek applicants from persons
    of complainant’s qualifications.
    
    411 U.S. at 802
    .
    16612             LINDSEY v. SLT LOS ANGELES
    reason for the adverse action. 
    Id. at 802
    . If the defendant
    meets that burden, the plaintiff must prove that such a reason
    was merely a pretext for intentional discrimination. Tex.
    Dep’t. of Cmty. Affairs v. Burdine, 
    450 U.S. 248
    , 253 (1981).
    The proof required to establish a prima facie case is “ ‘mini-
    mal and does not even need to rise to the level of a preponder-
    ance of the evidence.’ ” Chuang, 
    225 F.3d at 1124
     (quoting
    Wallis v. J.R. Simplot Co., 
    26 F.3d 885
    , 889 (9th Cir. 1994)).
    [2] How to adapt these elements established in the employ-
    ment discrimination context to claims of racial discrimination
    in non-employment contracts arising under 
    42 U.S.C. § 1981
    is a matter of first impression in the Ninth Circuit. We agree
    with the decisions of other circuits that the first three elements
    of the McDonnell Douglas test are easily adapted to claims
    arising under section 1981 outside of an employment context.
    So adapted, the first three elements require Panache to show
    that: (1) it is a member of a protected class, (2) it attempted
    to contract for certain services, and (3) it was denied the right
    to contract for those services. See Christian v. Wal-Mart
    Stores, Inc., 
    252 F.3d. 862
    , 872 (6th Cir. 2001); Bratton v.
    Roadway Package Sys., Inc., 
    77 F.3d 168
    , 176 (7th Cir.
    1996).
    [3] However, the Seventh and Sixth Circuits conflict over
    adaptation of the fourth McDonell Douglas requirement,
    which, as applied by the district court here, requires that such
    services remained available to similarly-situated individuals
    who were not members of the plaintiff’s protected class. The
    Seventh Circuit adopts this requirement, Bratton, 
    77 F.3d at 176
    , but the Sixth Circuit concludes that this flat requirement
    is too rigorous in the context of the denial of services by a
    commercial establishment, because customers often have no
    way of establishing what treatment was accorded to other cus-
    tomers, Christian, 
    252 F.3d at 872
    . The Sixth Circuit distin-
    guishes the commercial services context from the
    employment context, where records are kept and there is a
    paper trail disclosing what treatment is given to similarly-
    LINDSEY v. SLT LOS ANGELES               16613
    situated others. See 
    id. at 870-71
    . Accordingly, the Sixth Cir-
    cuit alters the elements to require: “that (a) plaintiff was
    deprived of services while similarly situated persons outside
    the protected class were not and/or (b) plaintiff received ser-
    vices in a markedly hostile manner and in a manner which a
    reasonable person would find objectively discriminatory.” 
    Id. at 872
    .
    [4] Although we find the Sixth Circuit’s reasoning compel-
    ling, we need not decide today whether its modification of the
    fourth element of a prima facie case under section 1981 is
    required in many or all cases arising in a commercial, non-
    employment context. In the case before us, as we explain
    below, Panache has offered clear evidence that a similarly-
    situated group of a different protected class was offered the
    contractual services which were denied to Panache. We,
    therefore, apply all four elements to this case without deciding
    whether the fourth element must be relaxed in other circum-
    stances.
    1.   Panache is a member of a protected class.
    [5] Eric Lindsey, C.E.O. of Panache Images, is African-
    American. All of the representatives of Panache are African-
    American. The audience members of Panache events are pri-
    marily African-American. Thus, Panache and its affiliates are
    identifiable members of the protected racial class of African-
    Americans.
    2.   Panache attempted to contract for services with the
    Westin Hotel.
    [6] As described above, Panache has presented several doc-
    uments establishing its attempts to contract for services with
    the Westin. On October 22, 2000, a representative of Panache
    sent a letter to Renetta Williams of the Westin to “start the
    confirmation process for [its] 2001 Mother’s Day Show.”
    Panache signed a contract with the Westin on April 30, 2001,
    16614                LINDSEY v. SLT LOS ANGELES
    for event space to accommodate 300 persons, with a set-up
    specifying round tables of 10. Panache faxed staging require-
    ments with notations regarding use of the terrace and requests
    for dimensions of the Grand Ballroom to Ms. Williams on
    April 20, 2001. Panache sent a deposit of $3000 to the Westin
    on April 30, 2001, and another deposit of $8964.68 on May
    10, 2001. Finally, Panache sent a confirmation letter to Ms.
    Williams on May 11, 2001, guaranteeing 550-575 people for
    the May 13th event.
    [7] Based on these documents, this court disagrees with the
    district court’s finding that “[n]othing Plaintiff produced in
    writing indicated that he had attempted to reserve or contract
    for the Grand Ballroom.” (Dist. Ct.’s Order re: Def.’s Mot. for
    Summ. J., E.R. 152.) Panache executed a contract with the
    Westin for function space for 300 people with rounds of 10.
    The only room on the Westin’s list of rooms that can accom-
    modate 300 people seated at tables is the Grand Ballroom.3 In
    addition, as described above, Panache has provided numerous
    3
    We do not share the district court’s seeming concern that Panache’s
    initial conservative estimate of attendees may constitute an improper
    manipulation of its contractual relationship with the Westin. 300 appears
    to be a reasonable number for minimizing potential loss while still ensur-
    ing a large enough projection to be entitled to the Grand Ballroom, the
    only room which could accommodate 300, as described above. Given
    Panache’s claims that it attempted to provide an updated count within the
    contracted-for provisions, Panache’s prior relationship with the hotel, and
    Panache’s alleged conversations with Ms. Williams detailing Panache’s
    needs, and given the difficulty of projecting ticket sales and attendance for
    large events; Panache’s use of the 300 figure does not in any way appear
    to constitute bad faith or improper business behavior. Rather, the fact that
    the contracts from 1998 and 2000 also specified 300, when the final guar-
    antees were for 397 and 506 respectively, with no apparent complaint
    from the hotel, indicates that Panache’s practice was acceptable to both
    parties. In addition, the wording of the contract does not specify any risk
    beyond having to pay for the true number of guests or the original number,
    whichever is greater, should notice not be given. Thus, when these facts
    are viewed in the light most favorable to the non-moving party, we find
    that the changed number of attendees does not implicate the prima facie
    case.
    LINDSEY v. SLT LOS ANGELES               16615
    written documents demonstrating its attempts to contract for
    a room at the Hotel that could accommodate at least 300 audi-
    ence members for a seated luncheon and fashion show with
    a large stage, runway, dressing area, and terrace. Given that
    at least one of those documents specified the Grand Ballroom,
    and the undisputed fact that the Grand Ballroom is the only
    single room that could accommodate such an event, and the
    substantial testimonial evidence of Panache’s intent to use the
    Grand Ballroom, there is enough evidence to present a triable
    question of fact that Panache attempted to contract for the
    Grand Ballroom.
    Furthermore, the district court erroneously focused on
    whether the information before Jacob Stark reflected an
    attempt to contract for the Grand Ballroom. In its attempts to
    contract with the Westin, Panache communicated with and
    submitted documents to Renetta Williams, a representative of
    the hotel. Panache should not have been expected to anticipate
    that the documents and communications it submitted to Wil-
    liams would not be made available to all relevant decision-
    makers. While the information Stark was faced with does
    implicate the later inquiries as to legitimate non-
    discriminatory reason and pretext, it does not implicate
    Panache’s attempts to contract.
    3.   Panache was denied the right to contract for
    services.
    [8] It is undisputed that Panache was denied the use of the
    Grand Ballroom on May 13, 2001. Whether or not Panache
    was denied the right to contract for the Grand Ballroom
    requires the kind of fact-finding analysis the Ninth Circuit has
    recognized as basic to discrimination claims. See Chuang, 
    225 F.3d at 1124
    . First, there is a factual dispute as to whether
    Panache confirmed for 550 guests seventy-two hours in
    advance. Panache representative Martitia McNeel testified in
    her deposition that she had confirmed by telephone seventy-
    two hours in advance. In addition, evidence of the submission
    16616             LINDSEY v. SLT LOS ANGELES
    of payment seventy-two hours in advance further supports
    Panache’s argument that it had fulfilled its contractual obliga-
    tions. More important, the contract itself does not indicate that
    failure to provide an updated guarantee of projected guests
    constitutes a breach. Rather, the contract only indicates that
    the party would be responsible for the originally contracted
    count. The district court’s assessment that Panache failed to
    confirm seventy-two hours in advance, and thus breached its
    contractual obligations, ignores the existence of a substantial
    factual dispute.
    [9] The district court made another impermissible factual
    assessment when it determined that the options offered by
    Stark on May 13, 2001, were equivalent to the services for
    which Panache had attempted to contract. In his deposition,
    Eric Lindsey explained how the options offered by the hotel
    could not have fulfilled his contractual expectations of a room
    for 300 to 550 guests, tables of ten and a large stage, runway,
    etc.; adequate time for set-up and rehearsal; and allowance for
    his guests to timely locate the event. Thus, Panache has pre-
    sented enough evidence of its attempts to contract for a facil-
    ity suitable for its particular event, and its being denied the
    use of such a facility, to present a genuine issue of fact as to
    whether it was denied the right to contract for the services
    sought.
    4.    The desired services were made available for the
    Kermani event.
    [10] It is undisputed that the Kermani Bar Mitzvah event
    took place in the Grand Ballroom on May 13, 2001. It is also
    undisputed that a bar mitzvah is a Jewish religious ceremony.
    In addition, Panache representative McNeal characterized the
    Kermani event as a white event in her deposition. Accord-
    ingly, there appears to be at least a factual issue that the
    contracted-for space was made available for a group of a pre-
    dominantly different racial or religious makeup from the
    Panache group.
    LINDSEY v. SLT LOS ANGELES                   16617
    [11] The Westin argues that the Kermanis and Panache are
    not similarly situated because the Kermanis booked their
    event earlier than Panache, as indicated by a hotel-generated
    booking report. We reject this argument because the record
    does not indicate any official hotel policy establishing a “first
    in time” system for prioritizing space allocation, nor is there
    any evidence that a contracting group would have notice of
    such a policy. In addition, other forms of evidence create an
    issue of fact as to which group did book the space first.
    Because both groups attempted to contract for the same space,
    and a genuine issue of fact exists as to whether both parties
    met their contractual obligations to contract for that space, we
    find that Panache and the Kermanis are similarly situated at
    least for the purposes of establishing a prima facie case.
    B.    The Westin Has Articulated a Legitimate Non-
    Discriminatory Reason for Its Decision.
    Having found a triable issue of fact as to Appellant’s prima
    facie case of discrimination, we proceed to the next step in
    McDonnell Douglas burden-shifting: Appellees must produce
    evidence of a legitimate non-discriminatory reason for allow-
    ing the Kermanis to use the Grand Ballroom sought by
    Panache. The Westin’s burden is one of production, not per-
    suasion, thereby involving no credibility assessment. See
    Reeves v. Sanderson Plumbing Prods., Inc., 
    530 U.S. 133
    ,
    142 (2000).
    In their brief, Appellees articulate the following legitimate
    non-discriminatory reasons for Stark’s decision allowing the
    Kermanis to use the Grand Ballroom instead of Panache: (1)
    the Kermanis had entered into their contract with the hotel
    before Panache; (2) the “booking recaps”4 assigned the Ker-
    4
    “Booking recaps” are documents generated by the hotel which indicate
    the number of attendees, space assigned, and other information regarding
    an event. There is no indication in the record that Panache ever saw the
    booking recap for its event prior to this suit.
    16618            LINDSEY v. SLT LOS ANGELES
    manis to the Grand Ballroom and Panache to the Concourse
    Ballroom; (3) the Kermani event was mostly set-up in the
    Grand Ballroom by the time Stark arrived; and (4) Stark
    believed that Panache had not confirmed its total number of
    guests seventy-two hours prior to the event as called for by
    the contract.
    C.    Panache Has Presented a Genuine Issue of Fact
    that The Westin’s Non-Discriminatory Reasons Are
    Pretextual.
    [12] Once a defendant presents legitimate non-
    discriminatory reasons, the presumption of discrimination
    “drops out of the picture,” and the plaintiff has the new bur-
    den of proving that the proffered reasons were a pretext for
    discrimination. St. Mary’s Honor Ctr. v. Hicks, 
    509 U.S. 502
    ,
    510-11 (1993). “[A] plaintiff can prove pretext in two ways:
    (1) indirectly, by showing that the employer’s proffered
    explanation is ‘unworthy of credence’ because it is internally
    inconsistent or otherwise not believable, or (2) directly, by
    showing that unlawful discrimination more likely motivated
    the employer.” Chuang, 
    225 F.3d at 1127
     (citation omitted).
    Although the inference of discrimination created from the
    prima facie case is gone, the evidence used in its establish-
    ment may be considered for examining pretext. 
    Id.
     (citing
    Reeves, 
    530 U.S. at 146-47
    ) (“A disparate treatment plaintiff
    can survive summary judgment without producing any evi-
    dence of discrimination beyond that constituting his prima
    facie case, if that evidence raises a genuine issue of material
    fact regarding the truth of the employer’s proffered rea-
    sons.”); see also Lowe v. City of Monrovia, 
    775 F.2d 998
    ,
    1009 (9th Cir. 1985), amended by 
    784 F.2d 1407
     (1986)
    (“Once a prima facie case is established either by the intro-
    duction of actual evidence or reliance on the McDonnell
    Douglas presumption, summary judgment for the defendant
    will ordinarily not be appropriate on any ground relating to
    the merits because the crux of a Title VII dispute is the ‘elu-
    LINDSEY v. SLT LOS ANGELES               16619
    sive factual question of intentional discrimination.’ ” (citation
    omitted)).
    Nevertheless, “when evidence to refute the defendant’s
    legitimate explanation is totally lacking, summary judgment
    is appropriate, even though [the] plaintiff may have estab-
    lished a minimal prima facie case based on a McDonnell
    Douglas type presumption.” Wallis v. J.R. Simplot Co., 
    26 F.3d 885
    , 890-91 (9th Cir. 1994). Most recently, in Pottenger
    v. Potlatch Corp., we evaluated each of the plaintiff’s chal-
    lenges to the defendant’s non-discriminatory reasons and con-
    cluded that no material issue of fact existed for each reason.
    
    329 F.3d 740
    , 746-49 (9th Cir. 2003). Appellees would have
    us go further, citing the Supreme Court’s 1993 Hicks decision
    for the proposition that simply refuting the validity of prof-
    fered legitimate reasons is not enough to create an inference
    of discrimination without more direct evidence of discrimina-
    tory intent.
    However, Appellee’s reliance on Hicks is misplaced. First,
    the Hicks Court evaluated a decision made by a factfinder on
    a complete record, 
    509 U.S. at 505
    , which requires a different
    analysis from that of a summary judgment motion where all
    factual inferences must be made in favor of the non-moving
    party, Bagdadi, 
    84 F.3d at 1197
    . Second, a subsequent
    Supreme Court decision clarified the Hicks decision and
    unequivocally stated that “it is permissible for the trier of fact
    to infer the ultimate fact of discrimination from the falsity of
    the employer’s explanation.” Reeves, 
    530 U.S. at 147
    . Citing
    the fundamental of evidence law that the presentation of evi-
    dence of falsehoods and other attacks on credibility are valu-
    able forms of circumstantial evidence, the Court in Reeves
    held that such evidence could lead a factfinder to infer dis-
    crimination, especially when no other legitimate reason could
    exist for the challenged behavior. 
    Id. at 147-48
     (noting, “once
    the employer’s justification has been eliminated, discrimina-
    tion may well be the most likely alternative explanation, espe-
    cially since the employer is in the best position to put forth the
    16620                LINDSEY v. SLT LOS ANGELES
    actual reason for its decision”). Thus, the proper procedure, as
    clarified by Reeves, is to set before the factfinder the task of
    analyzing the entire record in order to evaluate the credibility
    of the reasons proffered, the possibility of other non-
    discriminatory reasons, and the ultimate likelihood that the
    main motive was discriminatory. 
    Id. at 150-51
    .
    1.        Panache has presented genuine issues of fact for
    each of the Westin’s proffered non-discriminatory
    reasons.
    a.     Determining the relevancy of the contracts’
    signing dates presents a genuine issue of material
    fact.
    [13] The Westin’s official policies and guidelines regarding
    function space rental do not identify the contract date as a
    means of prioritizing function space allotment. Stark’s own
    explanation of his use of the signatory dates is contradictory
    and confusing. Although Stark stated that he had noted that
    the Kermani contract had been executed approximately four
    to five months prior to the event date, the contract is dated
    February 13, 2001, only three months prior; and there is no
    date on the space provided beneath where Neda Kermani’s
    signature should be.5 In addition, throughout his explanation
    of the impact that the contract dates had on his decision, Stark
    interchanged the dates of the booking recaps with those of the
    contracts, and never gave a basis for his use of a “first in
    time” prioritization in hotel policy or any other source.
    Indeed, Stark’s proffered use of the dates on the contract for
    his space allocation decision conflicts with his testimony
    regarding the importance of other factors for the space alloca-
    tion policy, such as guarantee of attendee numbers and pay-
    ment. See infra, II.C.1.d. More important, Stark failed to
    5
    The copy of the Kermani contract provided in the Excerpts of Record
    is cut off where the signature would be, although the empty date line is
    present.
    LINDSEY v. SLT LOS ANGELES               16621
    indicate why the date a contract was signed would have more
    importance than the terms of the contract which do correlate
    with established hotel policy, such as number of attendees.
    Finally, Stark made no mention of the October 22, 2000, letter
    from Panache establishing the groundwork for reserving
    space for the May 13, 2001, event and requesting rehearsal
    space on numerous dates throughout the three months prior to
    the event. It is not clear whether Stark read this letter on May
    13, 2001, but it appears to have been in the file.
    b.   Whether the booking recaps should form the
    basis for room allocation presents a genuine issue
    of material fact.
    Stark’s use of the rooms, dates, and numbers in the booking
    recaps to prioritize room entitlement seems somewhat credi-
    ble given that the numbers are the same (250), but the dates
    and room assignments are different. However, Stark never
    contended that he exclusively used the booking recaps; and
    why these internal documents controlled over other docu-
    ments, such as the contracts and faxes, seems to present at
    least a triable question of fact. For example, the factfinder
    may wish to consider how booking recaps are generated,
    whether or not they can be modified, and why they would be
    given importance over contracts and other documents, partic-
    ularly when discrepancies existed and the contract was cre-
    ated after the recaps. The district court’s apparent reliance on
    the booking recaps as proof that the Kermanis reserved the
    Grand Ballroom several months earlier cannot be supported
    by such an unclear record of the relative importance, authen-
    ticity, and accuracy of the documents. While Stark may have
    had a legitimate reason for using the booking recaps, “without
    a searching inquiry into these motives, those acting for imper-
    missible motives could easily mask their behavior behind a
    complex web of post hoc rationalizations.” Lowe, 
    775 F.2d at 1009
     (citation and brackets omitted).
    16622             LINDSEY v. SLT LOS ANGELES
    c.   Whether the extent of set-up for the Kermani
    event warranted keeping it in the Grand Ballroom
    presents a genuine issue of material fact.
    Stark claimed that the fact that the Kermani event was
    already “basically set-up” in the Grand Ballroom by the time
    he got there supported his decision to keep the Kermanis in
    the Grand Ballroom. Panache challenges this reason by noting
    that all that had been set up were twenty-six tables, which
    were also needed for the Panache event. Panache claims that
    it would have been no more difficult to simply add Panache’s
    particulars to what was already there and to set up new tables
    in the Concourse for the Kermanis, than it was to set up tables
    for Panache in the lobby and coffee shop and set up the stage/
    runway and theater seating in the Concourse. This argument
    appears compelling and should be fully presented to a fact-
    finder.
    d.   A genuine issue of fact exists as to the credibility
    of Stark’s stated belief that Panache had not
    confirmed its total within the requisite time.
    Stark claimed that he was influenced by his belief that
    Panache had not confirmed its final count within seventy-two
    hours, and thus had not fulfilled the terms of the contract.
    However, there are several inconsistencies within the evi-
    dence that call the credibility of this belief into question.
    First, as discussed above, Stark claimed in his declaration
    that he did not see the May 11 confirmation fax until after
    May 13. If that is true, there is no evidence to support his con-
    tention that he moved Panache because it had not confirmed
    seventy-two hours in advance, as the May 11 fax is the only
    document that suggests confirmation took place less than
    seventy-two hours prior to the event.
    [14] Second, there were at least two items in the file which
    Stark had examined that supported an inference that confirma-
    LINDSEY v. SLT LOS ANGELES                     16623
    tion had been made by May 10 and that the hotel had notice
    of this confirmation: (1) payment of $11,964.68 had been
    received by May 10, a number indicating payment for almost
    600 attendees at the rate specified in the contract; and (2) a
    handwritten note was in the Westin’s Panache file with the
    figure “11,964.68” written at the top and “550 gte” immedi-
    ately below, and with other calculations achieving that total,
    such as the number of children and relative costs. While the
    note is undated and unsigned, it at least supports an inference
    for how the total amount due was reached, why that figure
    was ultimately written on the checks delivered by May 10,
    and that the hotel had notice of those figures.
    [15] Third, the wording of the contract does not make it
    clear that even if Panache had not given a guarantee seventy-
    two hours prior, it would have been in breach. As discussed
    above, according to the contract, if Panache did not guarantee
    a new number seventy-two hours prior, Panache would be
    responsible for the count specified in the contract or “the
    actual number of guest [sic] served, whichever is greater.”
    Thus, from the language of the contract, Panache could have
    expected that its failure to update the guarantee would only
    result in its responsibility to pay for at least 300 persons, plus
    however many more were served; not that its contract would
    be considered breached and that the Westin would not be
    required to perform.
    [16] What documents Stark actually considered and why,
    what those documents meant, and whether or not he examined
    the May 11 fax on or after May 13, are all the kinds of ques-
    tions of fact best addressed by a jury. In addition, a jury could
    find it quite relevant that the Kermanis may not have been
    required to guarantee within seventy-two hours at all,6 yet
    6
    The Kermani Contract specified that final payment was due May 12,
    2001, only one day prior to the event. The top of the second page is cut
    off in the copies submitted to the court, so it is unclear how many hours,
    if any, were required for a final guarantee.
    16624              LINDSEY v. SLT LOS ANGELES
    Stark claimed that Panache’s failure to do so was a reason to
    deny it use of the Grand Ballroom.
    2.     Substantial inconsistencies throughout Stark’s
    testimony implicate his credibility, leading to a
    potential inference of discrimination.
    Stark’s depositions and declarations regarding his decision-
    making process contain inconsistencies which call the credi-
    bility of his reasons into question. In his deposition, Stark tes-
    tified that he based his decision on the contract, booking
    recaps, and the Banquet Event Orders (“B.E.O.”).7 At another
    point, he stated that Panache’s B.E.O. was missing from the
    file at the time of his decision. He frequently interchanged the
    disparate information from the booking recap and Panache’s
    contract, indicating both confusion with the documents and
    his having given more emphasis to an untitled internal docu-
    ment with a lower attendance number than that stated in the
    contract and which was generated before the contract was
    formed. For example, in providing support for his decision,
    Stark referred to “the fact that in the contract [Panache] had
    a guarantee of 250.” However, Panache’s contract actually
    stated 300, while the booking recap generated by the Westin
    on the Panache event stated 250.
    [17] In addition, Stark gave conflicting information regard-
    ing the importance of the contract in relation to reserving
    function space. For example, at one point he stated that “the
    purpose of the guarantee in the contract is allocation, primar-
    ily allocation of space.” He then explained further that once
    a contract is signed, catering managers
    allocate space based on the number of the guarantee.
    We want to maximize space obviously and allocate
    rooms that fit the size of the group. In other words,
    7
    A B.E.O. is an internal document generated by the hotel, containing
    information similar to that of a booking recap.
    LINDSEY v. SLT LOS ANGELES               16625
    we don’t want to have 200 people in a room that sits
    1,000 or a ton of people in a room that only seats
    500.
    However, Stark later stated that the dollar amount controls
    how function space is allocated, not the minimum number of
    people guaranteed. Exactly what the Westin’s space allocation
    policy is and whether or not Stark followed it, or accurately
    portrayed it in conveying his reasons, present important fac-
    tual and credibility assessments.
    Similarly, in his signed declaration, Stark stated that he
    examined the May 11 fax guaranteeing 550 people after May
    13, 2003, and did not list that fax with the documents he
    reviewed from the Panache folder on May 13, 2003. How-
    ever, in his deposition, Stark testified that he discovered the
    fax in the file after his first meeting with Panache representa-
    tives on the morning of May 13 and that the fax influenced
    his decision-making because it indicated to him that Panache
    had not comported with its contractual obligations. These
    kinds of inconsistencies raise important credibility questions
    as to which documents Stark did examine at the relevant time
    and how he ultimately made his decision.
    [18] Nevertheless, the most serious attack on the credibility
    of Stark’s decision is the undisputed fact that a room other
    than the Grand Ballroom existed to accommodate the 250
    attendees contracted for the Kermani event, seated at banquet
    tables, while the Grand Ballroom was the only room that
    could accommodate the minimum of 300 attendees contracted
    for the Panache event, seated at banquet tables. In addition,
    throughout five or six meetings with Panache representatives
    (and no meetings with Kermani representatives), Stark appar-
    ently refused to believe or examine further their claims that
    they had informed the hotel that 550 people were coming to
    their event, or to help those guests relocate. Stark’s complete
    refusal to accommodate the hundreds of African-Americans
    arriving at the Westin in the room best able to handle them,
    16626            LINDSEY v. SLT LOS ANGELES
    when another room existed that could have accommodated the
    contracted numbers for the Kermani event, should be consid-
    ered by a jury as possible evidence of racial discrimination.
    CONCLUSION
    [19] Intentional discrimination cases such as this one pres-
    ent precisely the kinds of complex factual questions best
    addressed by juries. After examining all of the evidence in the
    light most favorable to the non-moving party, we have deter-
    mined that Appellant has presented evidence creating genuine
    issues of fact for each material inquiry in the burden-shifting
    analysis. Therefore, we reverse the district court’s granting of
    summary judgment and remand for trial.
    REVERSED AND REMANDED.