Naaaom v. Charter Communications, Inc. , 915 F.3d 617 ( 2019 )


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  •                  FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    NATIONAL ASSOCIATION OF AFRICAN           No. 17-55723
    AMERICAN-OWNED MEDIA, a
    California Limited Liability                 D.C. No.
    Company; ENTERTAINMENT STUDIOS            2:16-cv-00609-
    NETWORKS, INC., a California                 GW-FFM
    corporation,
    Plaintiffs-Appellees,
    ORDER AND
    v.                       OPINION
    CHARTER COMMUNICATIONS, INC., a
    Delaware corporation,
    Defendant-Appellant.
    Appeal from the United States District Court
    for the Central District of California
    George H. Wu, District Judge, Presiding
    Argued and Submitted October 9, 2018
    Pasadena, California
    Filed February 4, 2019
    Before: MARY M. SCHROEDER, MILAN D. SMITH,
    JR., and JACQUELINE H. NGUYEN, Circuit Judges.
    Opinion by Judge Milan D. Smith, Jr.
    2        NAAAOM V. CHARTER COMMUNICATIONS
    SUMMARY *
    Civil Rights
    The panel filed (1) an order withdrawing its prior opinion
    and denying, on behalf of the court, a petition for rehearing
    en banc, and (2) a superseding opinion affirming the district
    court’s denial of a cable television-distribution company’s
    motion to dismiss a claim that its refusal to enter into a
    carriage contract with an African American-owned operator
    of television networks was racially motivated, and in
    violation of 42 U.S.C. § 1981.
    In the superseding opinion, reconsidering the court’s
    approach to the causation standard for § 1981 claims under
    Metoyer v. Chassman, 
    504 F.3d 919
    (9th Cir. 2007),
    following the Supreme Court’s decisions in Gross v. FBL
    Fin. Servs., Inc., 
    557 U.S. 167
    (2009), and Univ. of Tex. Sw.
    Med. Ctr. v. Nassar, 
    570 U.S. 338
    (2013), the panel held that
    a plaintiff need not plead that racial discrimination was the
    but-for cause of a defendant’s conduct, but only that racial
    discrimination was a factor in the decision not to contract
    such that the plaintiff was denied the same right as a white
    citizen. The panel concluded that Gross and Nassar
    undercut Metoyer’s approach of borrowing the causation
    standard of Title VII’s discrimination provision. The panel
    instead looked to the text of § 1981, and it held that mixed-
    motive claims are cognizable under § 1981.
    *
    This summary constitutes no part of the opinion of the court. It
    has been prepared by court staff for the convenience of the reader.
    NAAAOM V. CHARTER COMMUNICATIONS                   3
    The panel held that the plaintiffs’ allegations regarding
    the defendant’s treatment of the African American-owned
    operator, and its differing treatment of white-owned
    companies, were sufficient to state a viable claim pursuant
    to § 1981.
    The panel also held that plaintiffs’ § 1981 claim was not
    barred by the First Amendment. The panel concluded that
    the fact that cable operators engage in expressive conduct
    when they select which networks to carry did not
    automatically require the application of strict scrutiny. The
    panel concluded that at most intermediate scrutiny applied,
    and § 1981 would satisfy intermediate scrutiny because it
    was a content-neutral statute and was narrowly tailored to
    serve a significant government interest in preventing racial
    discrimination.
    The panel remanded the case for further proceedings.
    COUNSEL
    Patrick Francis Philbin (argued), Devin S. Anderson, Jeffrey
    S. Powell, and Paul D. Clement, Kirkland & Ellis LLP,
    Washington, D.C.; Mark C. Holscher, Kirkland & Ellis LLP,
    Los Angeles, California; for Defendant-Appellant.
    Erwin Chemerinsky (argued), Boalt Hall, University of
    California, Berkeley, California; David W. Schecter, J. Mira
    Hashmall, Brian A. Procel, and Louis R. Miller, Miller
    Barondess LLP, Los Angeles, California; for Plaintiffs-
    Appellees.
    John Bergmayer, Public Knowledge, Washington, D.C., for
    Amicus Curiae Public Knowledge.
    4       NAAAOM V. CHARTER COMMUNICATIONS
    Gregory G. Garre and Charles S. Dameron, Latham &
    Watkins LLP, Washington, D.C.; Daryl Joseffer and
    Jonathan Urick, U.S. Chamber Litigation Center,
    Washington, D.C.; for Amicus Curiae Chamber of
    Commerce of the United States of America.
    ORDER
    Defendant-Appellant’s petition for panel rehearing is
    GRANTED. The opinion filed November 19, 2018, and
    reported at 
    908 F.3d 1190
    , is hereby withdrawn. A
    superseding opinion will be filed concurrently with this
    order.
    Judge M. Smith and Judge Nguyen vote to deny the
    petition for rehearing en banc, and Judge Schroeder so
    recommends. The full court has been advised of the petition
    for rehearing en banc, and no judge of the court has
    requested a vote on it. Fed. R. App. P. 35. The petition for
    rehearing en banc is DENIED. No further petitions for panel
    rehearing or rehearing en banc will be entertained.
    OPINION
    M. SMITH, Circuit Judge:
    Plaintiff-Appellee Entertainment Studios Networks, Inc.
    (Entertainment Studios), an African American-owned
    operator of television networks, sought to secure a carriage
    contract from Defendant-Appellant Charter Communications,
    Inc. (Charter). These efforts were unsuccessful, and
    Entertainment Studios, along with Plaintiff-Appellee
    NAAAOM V. CHARTER COMMUNICATIONS                   5
    National Association of African American-Owned Media
    (NAAAOM, and together with Entertainment Studios,
    Plaintiffs), claimed that Charter’s refusal to enter into a
    carriage contract was racially motivated, and in violation of
    42 U.S.C. § 1981. The district court, concluding that
    Plaintiffs’ complaint sufficiently pleaded a § 1981 claim and
    that the First Amendment did not bar such an action, denied
    Charter’s motion to dismiss. The court then certified that
    order for interlocutory appeal. We have jurisdiction
    pursuant to 28 U.S.C. § 1292(b), and we affirm.
    FACTUAL AND PROCEDURAL BACKGROUND
    I. Factual Background
    Entertainment Studios is a full-service television and
    motion picture company owned by Byron Allen, an African-
    American actor, comedian, and entrepreneur. It serves as
    both a producer of television series and an operator of
    television networks, and currently operates seven channels
    and distributes thousands of hours of programming.
    Entertainment Studios relies on cable operators like
    Charter for “carriage contracts”; these operators, which
    range from local cable companies to nationwide enterprises,
    carry and distribute channels and programming to their
    television subscribers. Although Entertainment Studios
    managed to secure carriage contracts with more than
    50 operators—including prominent distributors like
    Verizon, AT&T, and DirecTV—it was unable to reach a
    similar agreement with Charter, the third-largest cable
    television-distribution company in the United States, despite
    efforts that began in 2011.
    From 2011 to 2016, Charter’s senior vice president of
    programming, Allan Singer, declined to meet with
    6       NAAAOM V. CHARTER COMMUNICATIONS
    Entertainment Studios representatives or consider its
    channels for carriage. Plaintiffs alleged that, instead of
    engaging in a meaningful discussion regarding a potential
    carriage contract, Singer and Charter repeatedly refused,
    rescheduled, and postponed meetings, encouraging
    Entertainment Studios to exercise patience and proffering
    disingenuous explanations for its refusal to contract.
    Although Singer stated that Charter was not launching any
    new channels and that bandwidth and operational demands
    precluded carriage opportunities, Plaintiffs claimed that
    Charter nonetheless negotiated with other, white-owned
    networks during the same period, and also secured carriage
    agreements with The Walt Disney Company and Time
    Warner Cable Sports. Charter allegedly communicated that
    it did not have faith in Entertainment Studios’ “tracking
    model,” despite contracting with other white-owned media
    companies that used the same tracking model. Plaintiffs also
    asserted that Singer blocked a meeting between
    Entertainment Studios and Charter CEO Tom Rutledge
    because the latter “does not meet with programmers,”
    despite the fact that Rutledge regularly met with the CEOs
    of white-owned programmers, such as Viacom’s Philippe
    Dauman. Singer was allegedly steadfast in his opposition to
    Entertainment Studios, saying, “Even if you get support
    from management in the field, I will not approve the launch
    of your network.”
    Plaintiffs claimed that they finally managed to secure a
    meeting with Singer in July 2015. However, during the
    meeting at Charter’s headquarters in Stamford, Connecticut,
    Singer once again made clear that Entertainment Studios
    would not receive a carriage contract, citing a series of
    allegedly insincere explanations for this decision. For
    example, Singer informed Entertainment Studios that he
    wanted to wait and “see what AT&T does,” despite the fact
    NAAAOM V. CHARTER COMMUNICATIONS                    7
    that AT&T already carried one of Entertainment Studios’
    networks. Charter also mentioned its purported lack of
    bandwidth, even though at that time, it expanded the
    distribution of two lesser-known, white-owned channels into
    major media markets: RFD-TV, a network focused on rural
    and Western lifestyles, and CHILLER, a horror channel.
    In addition to recounting Entertainment Studios’ failed
    negotiations with Charter, Plaintiffs’ amended complaint
    also included direct evidence of racial bias. In one instance,
    Singer allegedly approached an African-American protest
    group outside Charter’s headquarters, told them “to get off
    of welfare,” and accused them of looking for a “handout.”
    Plaintiffs asserted that, after informing Charter of these
    allegations, it announced that Singer was leaving the
    company. In another alleged instance, Entertainment
    Studios’ owner, Allen, attempted to talk with Charter’s
    CEO, Rutledge, at an industry event; Rutledge refused to
    engage, referring to Allen as “Boy” and telling Allen that he
    needed to change his behavior. Plaintiffs suggested that
    these incidents were illustrative of Charter’s institutional
    racism, noting also that the cable operator had historically
    refused to carry African American-owned channels and,
    prior to its merger with Time Warner Cable, had a board of
    directors composed only of white men. The amended
    complaint further alleged that Charter’s recently pronounced
    commitments to diversity were merely illusory efforts to
    placate the Federal Communications Commission (FCC).
    II. Procedural Background
    Plaintiffs initiated this action on January 27, 2016,
    asserting both a claim against Charter under § 1981 and a
    claim against the FCC under the due process clause of the
    8         NAAAOM V. CHARTER COMMUNICATIONS
    Fifth Amendment. 1 After learning of the derogatory racial
    comments allegedly made by Singer and Rutledge, Plaintiffs
    sought leave to file a first amended complaint (FAC), which
    the district court granted. The FAC alleged one claim
    against Charter for racial discrimination in contracting in
    violation of § 1981.
    Charter moved to dismiss the FAC, arguing that it failed
    to plead that racial animus was the but-for cause of Charter’s
    conduct and that the First Amendment barred a § 1981 claim
    based on a cable operator’s editorial discretion. The district
    court denied the motion. It determined that, under Metoyer
    v. Chassman, 
    504 F.3d 919
    (9th Cir. 2007), Plaintiffs needed
    only to plead that racism was a motivating factor in Charter’s
    decision, not the but-for cause—a requirement, the court
    concluded, that Plaintiffs satisfied. Addressing Charter’s
    contention that Metoyer was no longer good law following
    two subsequent Supreme Court decisions, the district court
    concluded that “if Metoyer is no longer good law on this
    point, [then] the Ninth Circuit [] should announce that
    conclusion.” As for Charter’s First Amendment challenge,
    the district court allowed that the cable operator’s “ultimate
    carriage/programming activity is entitled to some measure
    of First Amendment protection,” but declined to apply strict
    scrutiny and bar the § 1981 claim.
    Subsequently, Charter moved for certification of the
    district court’s order under 28 U.S.C. § 1292(b), which the
    district court granted. This appeal followed.
    1
    Plaintiffs voluntarily dismissed their claim against the FCC before
    filing their first amended complaint.
    NAAAOM V. CHARTER COMMUNICATIONS                               9
    STANDARD OF REVIEW AND JURISDICTION
    “We review de novo a district court order denying a
    motion to dismiss pursuant to Federal Rule of Civil
    Procedure 12(b)(6).” Fortyune v. City of Lomita, 
    766 F.3d 1098
    , 1101 (9th Cir. 2014). We have jurisdiction pursuant
    to 28 U.S.C. § 1292(b). 2
    ANALYSIS
    “Section 1981 offers relief when racial discrimination
    blocks the creation of a contractual relationship.” Domino’s
    Pizza, Inc. v. McDonald, 
    546 U.S. 470
    , 476 (2006). The
    statute provides that “[a]ll persons . . . shall have the same
    right in every State and Territory to make and enforce
    contracts . . . as is enjoyed by white citizens . . . .” 42 U.S.C.
    § 1981(a). It further defines “make and enforce contracts”
    as including “the making, performance, modification, and
    termination of contracts, and the enjoyment of all benefits,
    privileges, terms, and conditions of the contractual
    relationship.” 
    Id. § 1981(b).
    The Supreme Court has
    emphasized that § 1981 reaches both public and “purely
    private acts of racial discrimination.” Runyon v. McCrary,
    2
    “A non-final order may be certified for interlocutory appeal where
    it ‘involves a controlling question of law as to which there is substantial
    ground for difference of opinion’ and where ‘an immediate appeal from
    the order may materially advance the ultimate termination of the
    litigation.’” Reese v. BP Expl. (Alaska) Inc., 
    643 F.3d 681
    , 687–88 (9th
    Cir. 2011) (quoting 28 U.S.C. § 1292(b)). “Although we defer to the
    ruling of the motions panel granting an order for interlocutory appeal,
    ‘we have an independent duty to confirm that our jurisdiction is proper.’”
    
    Id. at 688
    (quoting Kuehner v. Dickinson & Co., 
    84 F.3d 316
    , 318–19
    (9th Cir. 1996)). Here, we are satisfied that the district court and the
    motions panel of this court correctly concluded that certification under
    § 1292(b) was appropriate.
    10        NAAAOM V. CHARTER COMMUNICATIONS
    
    427 U.S. 160
    , 170 (1976); see also 42 U.S.C. § 1981(c)
    (“The rights protected by this section are protected against
    impairment by nongovernmental discrimination and
    impairment under color of State law.”). However, it
    “reaches only purposeful discrimination.” Gen. Bldg.
    Contractors Ass’n v. Pennsylvania, 
    458 U.S. 375
    , 389
    (1982) (emphasis added). 3
    Charter advances three primary arguments on appeal: the
    district court applied the wrong causation standard to
    Plaintiffs’ § 1981 claim; Plaintiffs’ FAC failed to plead a
    plausible claim; and the First Amendment bars a § 1981
    claim premised on a cable operator’s editorial decisions. We
    will consider each of these arguments in turn.
    I. Causation Standard
    Charter argues that the Supreme Court’s decisions in two
    discrimination cases require us to apply a but-for causation
    standard to § 1981 claims. Although we agree that these
    precedents necessitate reconsideration of our § 1981
    approach, we disagree that the but-for causation standard
    should be applied.
    3
    Although the Supreme Court has not squarely decided whether a
    corporation may bring suit under § 1981, see Domino’s 
    Pizza, 546 U.S. at 473
    n.1, we have held that a corporation may do so when it “has
    acquired an imputed racial identity.” Thinket Ink Info. Res., Inc. v. Sun
    Microsystems, Inc., 
    368 F.3d 1053
    , 1058–59 (9th Cir. 2004). Thus, as a
    “100% African American-owned” company that is a “bona fide Minority
    Business Enterprise,” Entertainment Studios can bring a § 1981 claim,
    even though it is a corporation and not an individual.
    NAAAOM V. CHARTER COMMUNICATIONS                    11
    A. Metoyer and the Motivating Factor Standard
    In the past, we have held that “the same legal principles
    as those applicable in a Title VII disparate treatment case”
    govern a § 1981 claim. 
    Metoyer, 504 F.3d at 930
    (quoting
    Fonseca v. Sysco Food Servs. of Ariz., Inc., 
    374 F.3d 840
    ,
    850 (9th Cir. 2004)). “In a Title VII discrimination case,
    even an employer who can successfully prove a mixed-
    motive defense, i.e., he would have made the same decision
    regarding a particular person without taking race or gender
    into account, does not escape liability.” 
    Id. at 931;
    see also
    42 U.S.C. § 2000e-2(m) (providing that a plaintiff can
    prevail in a Title VII disparate treatment case by showing
    “that race, color, religion, sex, or national origin was a
    motivating factor for any employment practice, even though
    other factors also motivated the practice”). Accordingly, we
    previously ruled that a § 1981 defendant may be held liable
    even if it had a legitimate reason for its refusal to contract,
    so long as racial discrimination was a motivating factor in
    that decision.
    B. Gross and Nassar
    Charter correctly notes that two Supreme Court
    decisions cast doubt on the propriety of our application of
    the Title VII standard to § 1981 claims. In these two cases,
    the Supreme Court departed from application of the Title VII
    motivating factor standard, and instead endorsed a but-for
    causation requirement as applied to two federal statutes: the
    Age Discrimination in Employment Act (ADEA), Gross v.
    FBL Fin. Servs., Inc., 
    557 U.S. 167
    , 177–78 (2009), and
    retaliation claims brought under Title VII, Univ. of Tex. Sw.
    Med. Ctr. v. Nassar, 
    570 U.S. 338
    , 362–63 (2013). In Gross,
    the Court admonished that “[w]hen conducting statutory
    interpretation, we ‘must be careful not to apply rules
    applicable under one statute to a different statute without
    12      NAAAOM V. CHARTER COMMUNICATIONS
    careful and critical examination.’” 
    Gross, 557 U.S. at 174
    (quoting Fed. Express Corp. v. Holowecki, 
    552 U.S. 389
    ,
    393 (2008)). That examination did not center on the shared
    objectives of the statute at issue there and Title VII’s
    antidiscrimination provision—the approach that this court
    employed in Metoyer and its antecedents with regard to
    § 1981—but instead focused on the statute’s text and
    history:
    Unlike Title VII, the ADEA’s text does not
    provide that a plaintiff may establish
    discrimination by showing that age was
    simply a motivating factor.       Moreover,
    Congress neglected to add such a provision to
    the ADEA when it amended Title VII . . . .
    Our inquiry therefore must focus on the text
    of the ADEA to decide whether it authorizes
    a mixed-motives age discrimination claim.
    
    Id. at 174–75.
    In Nassar, the Court expanded upon this
    textual analysis, explaining that
    [i]n the usual course, [the causation] standard
    requires the plaintiff to show “that the harm
    would not have occurred” in the absence of—
    that is, but for—the defendant’s conduct. . . .
    This, then, is the background against which
    Congress legislated in enacting Title VII, and
    these are the default rules it is presumed to
    have incorporated, absent an indication to the
    contrary in the statute 
    itself. 570 U.S. at 346
    –47.
    NAAAOM V. CHARTER COMMUNICATIONS                            13
    In both cases, after analyzing the relevant statutory texts,
    the Court endorsed the use of a default, but-for causation
    standard in the application of the statutes being construed—
    a standard from which courts may depart only when the text
    of a statute permits. See 
    Gross, 557 U.S. at 175
    n.2 (“[T]he
    textual differences between Title VII and the ADEA []
    prevent us from applying [the motivating factor standard] to
    federal age discrimination claims.”); 
    Nassar, 570 U.S. at 352
    (“Given the lack of any meaningful textual difference
    between the text in this statute and the one in Gross, the
    proper conclusion here, as in Gross, is that Title VII
    retaliation claims require proof that the desire to retaliate
    was the but-for cause of the challenged employment
    action.”). 4
    We conclude that Metoyer does not emerge from Gross
    and Nassar unscathed. We premised our opinion in Metoyer
    on a determination that “an ‘[a]nalysis of an employment
    discrimination claim under § 1981 follows the same legal
    principles as those applicable in a Title VII disparate
    treatment case.’” 
    Metoyer, 504 F.3d at 934
    (alteration in
    original) (quoting 
    Fonseca, 374 F.3d at 850
    ). That opinion
    4
    Plaintiffs argue that Gross and Nassar have no bearing here
    because of the textual differences between the ADEA, the Title VII
    retaliation provision, and § 1981. We disagree. Although it is true that
    the use of the word “because”—which does not appear in § 1981—drove
    the Court’s results in those cases, see 
    Gross, 557 U.S. at 176
    –78; 
    Nassar, 570 U.S. at 352
    , the decisions do not hold that the preceding inquiry only
    occurs in cases where a statute features the word “because” or other
    similar language. Indeed, in Nassar, the Court cautioned against reading
    Gross in too narrow a manner. 
    Nassar, 570 U.S. at 351
    (“In Gross, the
    Court was careful to restrict its analysis to the statute before it and
    withhold judgment on the proper resolution of a case, such as this, which
    arose under Title VII rather than the ADEA. But the particular confines
    of Gross do not deprive it of all persuasive force.”).
    14        NAAAOM V. CHARTER COMMUNICATIONS
    followed a line of cases in which this court applied Title
    VII’s causation standard to § 1981 cases because both
    statutes sought to combat intentional discrimination. 5 This
    approach is incompatible with Gross, which suggests that,
    rather than borrowing the causation standard from Title
    VII’s disparate treatment provision and applying it to § 1981
    because both are antidiscrimination statutes, we must instead
    focus on the text of § 1981 to see if it permits a mixed-motive
    claim. See 
    Gross, 557 U.S. at 174
    –75. 6
    C. Departing from Metoyer
    Although not addressed by the parties, a departure from
    Metoyer is permissible here under our opinion in Miller v.
    Gammie, which held that a higher court ruling is controlling
    when it has “undercut the theory or reasoning underlying the
    prior circuit precedent in such a way that the cases are clearly
    irreconcilable.” 
    335 F.3d 889
    , 900 (9th Cir. 2003) (en banc).
    5
    See, e.g., 
    Fonseca, 374 F.3d at 850
    (“Analysis of an employment
    discrimination claim under § 1981 follows the same legal principles as
    those applicable in a Title VII disparate treatment case. Both require
    proof of discriminatory treatment and the same set of facts can give rise
    to both claims.” (citation omitted)); Manatt v. Bank of Am., NA, 
    339 F.3d 792
    , 797–98 (9th Cir. 2003) (“We also recognize that those legal
    principles guiding a court in a Title VII dispute apply with equal force in
    a § 1981 action.”); EEOC v. Inland Marine Indus., 
    729 F.2d 1229
    , 1233
    n.7 (9th Cir. 1984) (“A plaintiff must meet the same standards in proving
    a § 1981 claim that he must meet in establishing a disparate treatment
    claim under Title VII; that is, he must show discriminatory intent.”
    (citing Gen. Bldg. Contractors 
    Ass’n, 458 U.S. at 391
    )).
    6
    As another circuit court has concluded, “No matter the shared goals
    and methods of two laws, [Gross] explains that we should not apply the
    substantive causation standards of one anti-discrimination statute to
    other anti-discrimination statutes when Congress uses distinct language
    to describe the two standards.” Lewis v. Humboldt Acquisition Corp.,
    
    681 F.3d 312
    , 318–19 (6th Cir. 2012) (en banc).
    NAAAOM V. CHARTER COMMUNICATIONS                        15
    Gross and Nassar are fairly clear that our approach in
    Metoyer—borrowing the causation standard of Title VII’s
    discrimination provision and applying it to § 1981 due to the
    statutes’ shared objectives, without considering § 1981’s
    text—is not permitted. See 
    Nassar, 570 U.S. at 350
    –51;
    
    Gross, 557 U.S. at 175
    –75 (“Our inquiry therefore must
    focus on the text of the ADEA to decide whether it authorizes
    a mixed-motives age discrimination claim.” (emphasis
    added)).
    Furthermore, in Gross, the Supreme Court determined
    that borrowing the Title VII causation standard was
    inappropriate in ADEA cases because 1) unlike Title VII’s
    disparate treatment provision, the text of the ADEA did not
    explicitly provide that “a plaintiff may establish
    discrimination by showing that [the protected characteristic]
    was simply a motivating factor,” and 2) the ADEA was not
    amended to include a motivating factor standard even though
    it was amended contemporaneously with Title 
    VII. 557 U.S. at 174
    –75. Because § 1981 shares these two characteristics
    with the ADEA, 7 and because the Court determined that
    Title VII’s standard could not be adopted in the ADEA
    context, Gross alone undermines Metoyer to the point of
    irreconcilability.
    D. Section 1981’s Text
    Accordingly, rather than adopting Title VII’s motivating
    factor standard in this case, we must instead look to the text
    7
    Like Title VII and the ADEA, § 1981 was amended as part of the
    Civil Rights Act of 1991. See Pub. L. No. 102-166, 105 Stat. 1071,
    1071–72 (1991).
    16      NAAAOM V. CHARTER COMMUNICATIONS
    of § 1981 to determine whether it permits a departure from
    the but-for causation standard.
    Section 1981 guarantees “the same right” to contract “as
    is enjoyed by white citizens.” 42 U.S.C. § 1981(a). This is
    distinctive language, quite different from the language of the
    ADEA and Title VII’s retaliation provision, both of which
    use the word “because” and therefore explicitly suggest but-
    for causation. Charter contends that the most natural
    understanding of the “same right” language is also but-for
    causation. We disagree and are persuaded by the reasoning
    of the Third Circuit in Brown v. J. Kaz, Inc., 
    581 F.3d 175
    (3d Cir. 2009). There, albeit in dicta and without formally
    resolving the issue, the court reasoned that “[i]f race plays
    any role in a challenged decision by a defendant, the plain
    terms of the statutory text suggest the plaintiff has made out
    a prima facie case that section 1981 was violated because the
    plaintiff has not enjoyed ‘the same right’ as other similarly
    situated persons.” 
    Id. at 182
    n.5; see also St. Ange v. ASML,
    Inc., No. 3:10-cv-00079-WWE, 
    2015 WL 7069649
    , at *2
    (D. Conn. Nov. 13, 2015) (“Where race discrimination is a
    motivating factor in an adverse employment decision, the
    subject of the discrimination has not enjoyed the same right
    to the full and equal benefit of the law.”).
    If discriminatory intent plays any role in a defendant’s
    decision not to contract with a plaintiff, even if it is merely
    one factor and not the sole cause of the decision, then that
    plaintiff has not enjoyed the same right as a white citizen.
    This, we conclude, is the most natural reading of § 1981.
    Therefore, unlike the ADEA or Title VII’s retaliation
    provision, § 1981’s text permits an exception to the default
    but-for causation standard by virtue of “an indication to the
    contrary in the statute itself.” 
    Nassar, 570 U.S. at 347
    .
    NAAAOM V. CHARTER COMMUNICATIONS                     17
    Accordingly, mixed-motive claims are cognizable under
    § 1981. Even if racial animus was not the but-for cause of a
    defendant’s refusal to contract, a plaintiff can still prevail if
    she demonstrates that discriminatory intent was a factor in
    that decision such that she was denied the same right as a
    white citizen.
    II. Plausibility of Plaintiffs’ § 1981 Claim
    Having determined that a plaintiff in a § 1981 action
    need only prove that discriminatory intent was a factor in—
    and not necessarily the but-for cause of—a defendant’s
    refusal to contract, we must now determine whether
    Plaintiffs pleaded a plausible claim for relief in their FAC.
    We conclude that they did. Plaintiffs’ allegations regarding
    Charter’s treatment of Entertainment Studios, and its
    differing treatment of white-owned companies, are sufficient
    to state a viable claim pursuant to § 1981.
    A. Allegations of Disparate Treatment
    Plaintiffs’ FAC alleged various instances of
    contradictory, disingenuous, and disrespectful behavior on
    the part of Charter and its executives. These allegations
    include: a pattern of declining and delaying meetings with
    Entertainment Studios, combined with a refusal to contract
    despite presenting intimations to the contrary; the offering of
    “provably false” explanations for its reluctance to carry
    Entertainment Studios’ channels; and Singer’s repeated
    misleading      and    insulting    communications         with
    Entertainment Studios. We acknowledge that, even when
    considered in the light most favorable to Plaintiffs, these
    claims alone would not constitute a plausible § 1981 claim.
    Corporate red tape, inconsistent decision-making among
    network leadership, and even boorish executives are not
    themselves necessarily indicative of discrimination.
    18        NAAAOM V. CHARTER COMMUNICATIONS
    However, Plaintiffs supplemented these claims by
    pleading that white-owned companies were not treated
    similarly. For example, the FAC stated that, although
    Charter informed Entertainment Studios that bandwidth and
    operational demands prevented carriage of the latter’s
    channels, Charter secured contracts with “white-owned,
    lesser-known” networks during the same period. 8 Charter
    also allegedly pointed to Entertainment Studios’ tracking
    model as a ground for refusing to contract, while
    simultaneously accepting white-owned channels that used
    the same model. Plaintiffs further alleged that Charter’s
    CEO, Rutledge, refused to meet with Entertainment Studios’
    African-American owner, Allen, despite meeting with the
    heads of white-owned programmers during the same time
    8
    Charter argues that we cannot infer disparate treatment from these
    allegations because “[t]he complaint fails to allege any facts whatsoever
    showing that [Entertainment Studios’] channels are ‘similarly situated’
    to the channels Charter added (or expanded) in respects such as content,
    quality, popularity, viewer demand, or any objective metric relevant to a
    carriage decision.” It is true that, in order for us to infer discriminatory
    intent from these allegations of disparate treatment, we would need to
    conclude that the white-owned channels were similarly situated to
    Entertainment Studios’. See, e.g., Lindsey v. SLT L.A., LLC, 
    447 F.3d 1138
    , 1147 (9th Cir. 2006). It is also true that television networks can
    vary widely in terms of content, quality, and appeal. See Herring Broad.,
    Inc. v. FCC, 515 F. App’x 655, 656–57 (9th Cir. 2013) (exploring
    various ways in which television networks can differ). However, such a
    thorough comparison of channels would require a factual inquiry that is
    inappropriate in reviewing a 12(b)(6) motion. See Earl v. Nielsen Media
    Research, Inc., 
    658 F.3d 1108
    , 1114–15 (9th Cir. 2011) (describing the
    fact-intensive, context-dependent analysis needed to determine whether
    individuals are similarly situated in the related context of employment
    discrimination). At this stage of the litigation, we must accept as true
    Plaintiffs’ assertions that other, lesser-known, white-owned networks
    were selected for carriage at the same time that Charter refused to carry
    Entertainment Studios’ offerings.
    NAAAOM V. CHARTER COMMUNICATIONS                            19
    period. We conclude that these allegations, when accepted
    as true and viewed in the light most favorable to Plaintiffs,
    are sufficient under § 1981 to plausibly claim that Charter
    denied Entertainment Studios the same right to contract as
    white-owned companies. 9
    B. Charter’s Race-Neutral Explanations
    Charter contends that we cannot ignore the legitimate,
    race-neutral explanations for its conduct that are, admittedly,
    present on the face of the FAC. These business justifications
    include limited bandwidth, timing concerns, and other
    operational considerations. However, at this stage, we are
    not permitted to weigh evidence and determine whether the
    explanations proffered by Plaintiffs or Charter are ultimately
    more persuasive. Instead, we have explained that “[i]f there
    are two alternative explanations, one advanced by defendant
    and the other advanced by plaintiff, both of which are
    plausible, plaintiff’s complaint survives a motion to dismiss
    under Rule 12(b)(6). Plaintiff’s complaint may be dismissed
    only when defendant’s plausible alternative explanation is so
    convincing that plaintiff’s explanation is implausible.” Starr
    v. Baca, 
    652 F.3d 1202
    , 1216 (9th Cir. 2011).
    9
    Furthermore, Plaintiffs’ FAC also included direct allegations of
    racial animus: specifically, the racially charged comments allegedly
    made by Singer and Rutledge, both of whom were high-ranking Charter
    decision-makers. Notably, neither of these incidents occurred in the
    context of Entertainment Studios’ attempts to secure a carriage contract
    with Charter, and they can therefore serve only as circumstantial
    evidence of discriminatory animus. See, e.g., Godwin v. Hunt Wesson,
    Inc., 
    150 F.3d 1217
    , 1221 (9th Cir. 1998); Nesbit v. Pepsico, Inc.,
    
    994 F.2d 703
    , 705 (9th Cir. 1993). However, circumstantial evidence of
    discrimination is still evidence, and is particularly compelling here when
    combined with the allegations of disparate treatment contained
    elsewhere in the FAC.
    20         NAAAOM V. CHARTER COMMUNICATIONS
    Here, it is plausible that Charter’s conduct was
    attributable     wholly      to    legitimate,    race-neutral
    considerations. But we cannot conclude, based only on the
    allegations in the FAC, construed in the light most favorable
    to Plaintiffs, that those alternative explanations are so
    compelling as to render Plaintiffs’ allegations of
    discriminatory intent implausible. This is especially true
    given that Plaintiffs’ allegations of disparate treatment and
    disingenuous statements suggest that Charter’s race-neutral
    explanations lack credibility. See Desert Palace, Inc. v.
    Costa, 
    539 U.S. 90
    , 100 (2003) (“[E]vidence that a
    defendant’s explanation for an employment practice is
    ‘unworthy of credence’ is ‘one form of circumstantial
    evidence that is probative of intentional discrimination.’”
    (quoting Reeves v. Sanderson Plumbing Prods., Inc.,
    
    530 U.S. 133
    , 147 (2000))). In short, we can infer from the
    allegations in the FAC that discriminatory intent played at
    least some role in Charter’s refusal to contract with
    Entertainment Studios, thus denying the latter the same right
    to contract as a white-owned company. Charter’s race-
    neutral explanations for its conduct are not so convincing as
    to render Plaintiffs’ theory implausible. 10
    10
    Charter also relies in part on In re Century Aluminum Co.
    Securities Litigation, in which we held that
    [w]hen faced with two possible explanations, only one
    of which can be true and only one of which results in
    liability, plaintiffs cannot offer allegations that are
    “merely consistent with” their favored explanation but
    are also consistent with the alternative explanation.
    Something more is needed, such as facts tending to
    exclude the possibility that the alternative explanation
    NAAAOM V. CHARTER COMMUNICATIONS                               21
    III.     First Amendment
    Finally, Charter argues that Plaintiffs’ § 1981 claim is
    barred by the First Amendment because laws of general
    applicability cannot be used “to force cable companies to
    accept channels they do not wish to carry.” We disagree and
    conclude that the First Amendment does not bar Plaintiffs’
    claim. 11
    is true, in order to render plaintiffs’ allegations
    plausible within the meaning of Iqbal and Twombly.
    
    729 F.3d 1104
    , 1108 (9th Cir. 2013) (citations omitted) (quoting Ashcroft
    v. Iqbal, 
    556 U.S. 662
    , 678 (2009)). However, Century Aluminum is not
    particularly persuasive here because we are not confronted with two
    mutually exclusive possibilities. It is entirely possible that Charter was
    motivated by both race-neutral business concerns and discriminatory
    intent—a scenario that, given the applicable causation standard, would
    still give rise to a viable claim under § 1981. Because both parties’
    explanations can logically coexist, we conclude that Starr, not Century
    Aluminum, provides the proper framework for our analysis. Plaintiffs
    therefore do not need to provide facts “tending to exclude” Charter’s
    theory of the case; it is sufficient under Starr that Plaintiffs’ explanation
    is not implausible.
    11
    We note that our analysis here is limited to cases of discriminatory
    contracting based on a plaintiff’s race, not contracting based on a
    plaintiff’s viewpoint. A bookstore’s choice of which books to stock on
    its shelves, or a theater owner’s decision about which productions to
    stage, or a cable operator’s selection of certain perspectives to air, are
    decisions based on content, and not necessarily on the racial identities of
    the parties with which they contract (or refuse to contract). Here, by
    contrast, Plaintiffs plausibly pleaded that Charter refused to contract with
    Entertainment Studios due to racial animus, and they must ultimately
    prove that Entertainment Studios’ racial identity, separate and apart from
    the underlying content of its programming, was a factor in Charter’s
    decision. Accordingly, our First Amendment analysis is limited to cases
    involving racially discriminatory contracting that incidentally impacts
    22        NAAAOM V. CHARTER COMMUNICATIONS
    The Supreme Court has held that “[c]able programmers
    and cable operators engage in and transmit speech, and they
    are entitled to the protection of the speech and press
    provisions of the First Amendment.” Turner Broad. Sys.,
    Inc. v. FCC, 
    512 U.S. 622
    , 636 (1994); see also Hurley v.
    Irish-Am. Gay, Lesbian & Bisexual Grp. of Boston, 
    515 U.S. 557
    , 570 (1995) (“Cable operators . . . are engaged in
    protected speech activities even when they only select
    programming originally produced by others.”). Because
    Plaintiffs’ claim implicates the First Amendment, we must
    determine the appropriate standard of review for our
    analysis.
    Here, there is some ambiguity as to whether rational
    basis review or a heightened form of scrutiny ought to be
    applied. Normally, laws of general applicability that
    regulate conduct and not speech—such as § 1981—trigger
    only rational basis review. See, e.g., Rumsfeld v. Forum for
    Acad. & Institutional Rights, Inc., 
    547 U.S. 47
    , 62 (2006)
    (“Congress . . . can prohibit employers from discriminating
    in hiring on the basis of race. The fact that this will require
    an employer to take down a sign reading ‘White Applicants
    Only’ hardly means that the law should be analyzed as one
    regulating the employer’s speech rather than conduct.”);
    Cohen v. Cowles Media Co., 
    501 U.S. 663
    , 670–71 (1991)
    (permitting application of a generally applicable law that had
    an incidental effect on speech and contrasting it with laws
    that “define[] the content of publications that would trigger
    liability”).
    speech, and should not be construed as applying to cases where a refusal
    to contract is instead based solely on the viewpoint or substance of a
    plaintiff’s content or message.
    NAAAOM V. CHARTER COMMUNICATIONS                   23
    In Hurley, however, the Supreme Court explained that
    even generally applicable laws directed at conduct rather
    than speech might implicate the First Amendment “[w]hen
    the law is applied to expressive activity” in a way that
    “require[s] speakers to modify the content of their
    expression to whatever extent beneficiaries of the law
    choose to alter it with messages of their 
    own.” 515 U.S. at 578
    ; see also Turner 
    Broad., 512 U.S. at 640
    –41 (noting that
    “the enforcement of a generally applicable law may or may
    not be subject to heightened scrutiny under the First
    Amendment” and contrasting Cohen, where enforcement of
    a law did not directly impact expressive conduct, with
    Barnes v. Glen Theatre, Inc., 
    501 U.S. 560
    , 566–67 (1991),
    where expressive conduct was directly implicated). Here,
    we conclude that resolution of this issue is not required,
    since Plaintiffs’ § 1981 claim survives even a heightened
    standard of review.
    Contrary to Charter’s position, the fact that cable
    operators engage in expressive conduct when they select
    which networks to carry does not automatically require the
    application of strict scrutiny in this case. If § 1981 is a
    content-neutral statute, then, at most, it would be subject to
    intermediate scrutiny. See Turner 
    Broad., 512 U.S. at 642
    (“[R]egulations that are unrelated to the content of speech
    are subject to an intermediate level of scrutiny.”).
    Accordingly, § 1981 would pass muster under the First
    Amendment if it is content-neutral and if “it furthers an
    important or substantial governmental interest; if the
    governmental interest is unrelated to the suppression of free
    expression; and if the incidental restriction on alleged First
    Amendment freedoms is no greater than is essential to the
    furtherance of that interest.” 
    Id. at 662
    (quoting United
    States v. O’Brien, 
    391 U.S. 367
    , 377 (1968)).
    24       NAAAOM V. CHARTER COMMUNICATIONS
    A. Content Neutrality
    Section 1981 does not seek to regulate the content of
    Charter’s conduct, but only the manner in which it reaches
    its editorial decisions—which is to say, free of
    discriminatory intent. It is therefore “justified without
    reference to the content of the regulated speech.” Clark v.
    Cmty. for Creative Non-Violence, 
    468 U.S. 288
    , 293 (1984).
    Just as “[n]othing in the [statute]” at issue in Turner
    Broadcasting “imposes a restriction, penalty, or burden by
    reason of the views, programs, or stations the cable operator
    has selected or will 
    select,” 512 U.S. at 644
    , nothing in
    § 1981 punishes a defendant for the content of its
    programming.       Section 1981 prohibits Charter from
    discriminating against networks on the basis of race. This
    prohibition has no connection to the viewpoint or content of
    any channel that Charter chooses or declines to carry. See
    Alpha Delta Chi-Delta Chapter v. Reed, 
    648 F.3d 790
    , 801
    (9th Cir. 2011) (“[A]ntidiscrimination laws intended to
    ensure equal access to the benefits of society serve goals
    ‘unrelated to the suppression of expression’ and are neutral
    as to both content and viewpoint.” (quoting Roberts v. U.S.
    Jaycees, 
    468 U.S. 609
    , 624 (1984))). Because it does not
    rely upon the content of Charter’s expressive conduct,
    § 1981 is content-neutral.
    B. Narrow Tailoring and Government Interest
    Next, to satisfy intermediate scrutiny, a content-neutral
    statute must be “narrowly tailored to serve a significant
    governmental interest.” 
    Clark, 468 U.S. at 293
    . The
    Supreme Court has regularly emphasized that the prevention
    of racial discrimination is a compelling government interest.
    See, e.g., Burwell v. Hobby Lobby Stores, Inc., 
    134 S. Ct. 2751
    , 2783 (2014) (“The Government has a compelling
    interest in providing an equal opportunity to participate in
    NAAAOM V. CHARTER COMMUNICATIONS                    25
    the workforce without regard to race, and prohibitions on
    racial discrimination are precisely tailored to achieve that
    critical goal.”); Bob Jones Univ. v. United States, 
    461 U.S. 574
    , 604 (1983) (“[T]he Government has a fundamental,
    overriding interest in eradicating racial discrimination in
    education.”). The Court has emphasized that this significant
    interest applies even when expressive activities are
    impacted:
    [A]cts of invidious discrimination in the
    distribution of publicly available goods,
    services, and other advantages cause unique
    evils that government has a compelling
    interest to prevent—wholly apart from the
    point of view such conduct may transmit.
    Accordingly, like violence or other types of
    potentially expressive activities that produce
    special     harms     distinct    from    their
    communicative impact, such practices are
    entitled to no constitutional protection.
    
    Roberts, 468 U.S. at 628
    . Thus, there can be little doubt that
    § 1981, which is part of a “longstanding civil rights law, first
    enacted just after the Civil War” to “guarantee the then
    newly freed slaves the same legal rights that other citizens
    enjoy,” CBOCS W., Inc. v. Humphries, 
    553 U.S. 442
    , 445,
    448 (2008), serves a significant government interest, and one
    that is “unrelated to the suppression of free expression.”
    Turner 
    Broad., 512 U.S. at 662
    (quoting 
    O’Brien, 391 U.S. at 377
    ).
    As for whether § 1981 is narrowly tailored to that
    interest—in other words, whether “the incidental restriction
    on alleged First Amendment freedoms is no greater than is
    essential to the furtherance of that interest,” 
    id. at 662
    26      NAAAOM V. CHARTER COMMUNICATIONS
    (quoting 
    O’Brien, 391 U.S. at 377
    )—there can be no dispute
    that the statute “promotes a substantial government interest
    that would be achieved less effectively absent the
    regulation,” which satisfies the requirement of narrow
    tailoring. Ward v. Rock Against Racism, 
    491 U.S. 781
    , 799
    (1989) (quoting United States v. Albertini, 
    472 U.S. 675
    , 689
    (1985)). Such regulations are not “invalid simply because
    there is some imaginable alternative that might be less
    burdensome on speech.” 
    Albertini, 472 U.S. at 689
    . Section
    1981 does not restrict more speech than necessary; it
    prohibits all racial discrimination in contracting, and the
    Supreme Court has noted that “[a] complete ban can be
    narrowly tailored, but only if each activity within the
    proscription’s scope is an appropriately targeted evil.”
    Frisby v. Schultz, 
    487 U.S. 474
    , 485 (1988). Here, the only
    activity within § 1981’s ambit is discriminatory contracting,
    which is, indisputably, an appropriately targeted evil.
    Therefore, § 1981 is narrowly tailored and would survive
    intermediate scrutiny.
    In summation, as with the statute analyzed in Turner
    Broadcasting, § 1981 is a content-neutral regulation that
    would satisfy even intermediate scrutiny as set forth in
    O’Brien and its progeny. Therefore, the First Amendment
    does not bar Plaintiffs’ § 1981 claim.
    CONCLUSION
    We AFFIRM the district court’s order denying Charter’s
    motion to dismiss, and REMAND for further proceedings.
    We also DENY Plaintiffs’ motion to take judicial notice.