Uhm v. Humana Inc ( 2008 )


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  •                     FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    DO SUNG UHM; EUN SOOK UHM, a              
    married couple, individually and
    for all others similarly situated,
    Plaintiffs-Appellants,          No. 06-35672
    v.
           D.C. No.
    CV-06-00185-RSM
    HUMANA INC., a Delaware
    corporation; HUMANA HEALTH PLAN                  OPINION
    INC., a Kentucky corporation doing
    business as Humana,
    Defendants-Appellees.
    
    Appeal from the United States District Court
    for the Western District of Washington
    Ricardo S. Martinez, District Judge, Presiding
    Argued and Submitted
    March 14, 2008—Seattle, Washington
    Filed August 25, 2008
    Before: Betty B. Fletcher and Richard A. Paez, Circuit
    Judges, and William W Schwarzer,* District Judge.
    Opinion by Judge Paez
    The Honorable William W Schwarzer, Senior United States District
    Judge for the Northern District of California, sitting by designation.
    11549
    UHM v. HUMANA INC                   11553
    COUNSEL
    Scott C. Breneman and Joseph A. Grube, Ricci Grube Aita &
    Breneman, PLLC, Seattle, Washington, for the appellants.
    Brian D. Boyle, Mark Davies, Samuel Brown, and Meaghan
    McLaine, O’Melveny & Myers, LLP, Washington, D.C., for
    the appellees.
    William A. Helvestine and Carri L. Becker, Epstein Becker &
    Green, P.C., San Francisco, California, for the amicus.
    OPINION
    PAEZ, Circuit Judge:
    Plaintiff-Appellants Do Sung Uhm and Eun Sook Uhm
    (“the Uhms”) appeal the district court’s order dismissing their
    complaint against Defendant-Appellees Humana Health Plan,
    Inc. and Humana, Inc. (collectively “Humana”) on the ground
    that their claims are preempted by the express preemption
    provision of the Medicare Prescription Drug Improvement
    and Modernization Act of 2003 (“Act”). The Uhms also
    appeal the district court’s order denying their partial motion
    for reconsideration, in which they argued that unlike Humana
    Health Plan, Inc., Humana, Inc. is not regulated under the Act,
    and therefore the claims against Humana, Inc. cannot be pre-
    empted. We have jurisdiction under 
    28 U.S.C. § 1291
    . We
    affirm.
    11554                     UHM v. HUMANA INC
    I.       FACTS
    The Act established Medicare Part D (“Part D”), a volun-
    tary prescription drug benefit program for seniors. See 42
    U.S.C. § 1395w-101 et seq. Under the Act, health insurance
    providers contract with the Centers for Medicare and Medic-
    aid Services (“CMS”), part of the Department of Health and
    Human Services (“HHS”), to offer Part D prescription drug
    plans (“PDPs” or “plans”) to Medicare beneficiaries. Humana
    Health Plan, Inc. is a CMS-approved PDP provider; Humana,
    Inc., its parent company, is not.1
    In late 2005, the Uhms—Medicare beneficiaries—chose
    Humana as their Part D provider, based in part on the repre-
    sentations Humana made in its marketing materials.2 In partic-
    ular, the Uhms relied on Humana’s representation that they
    would be enrolled in the benefits plan, and therefore receive
    coverage for their prescription drugs beginning January 1,
    2006, the first day Part D sponsors could provide benefits
    under the Act.
    The Uhms enrolled in Humana’s PDP by filling out the
    Humana Prescription Drug Plan Enrollment Form. The Uhms
    chose “Social Security Check Deduction” as their method of
    premium payment. Accordingly, the $6.90 plan premium was
    deducted from their January 2006 and February 2006 social
    security checks.
    1
    The Uhms allege that Humana, Inc. was involved in marketing and
    administering Humana Health Plan, Inc.’s PDP. Because the Uhms do not
    distinguish between Humana Health Plan, Inc. and Humana, Inc. with
    respect to any specific factual allegations, we refer to them collectively as
    “Humana.” In Section II.G, which addresses the Uhms’ claim that the Act
    does not apply to Humana, Inc., we address the two entities separately.
    2
    Because this is an appeal from an order granting a motion to dismiss,
    we take the material facts alleged in the Uhms’ complaint as true and con-
    strue them in the light most favorable to the Uhms. Sprewell v. Golden
    State Warriors, 
    266 F.3d 979
    , 988 (9th Cir. 2001).
    UHM v. HUMANA INC                        11555
    To receive benefits under the Humana plan, beneficiaries
    were required to submit a mail-order form and allow for at
    least two weeks between submission of the form and receipt
    of their medications. As their enrollment date approached, the
    Uhms had not yet received any information from Humana
    about their prescription drug plan, including their identifica-
    tion cards, mail-order forms, or instructions on how to com-
    plete the forms and request and receive their drug benefits.
    Concerned about their ability to obtain their medications
    through the plan, the Uhms and their son repeatedly requested
    pertinent information from Humana. They called, they sent e-
    mails—but Humana was unresponsive. In late December
    2005, the Uhms called Humana’s toll-free telephone number
    to determine their status under the plan; they were told by a
    Humana representative that they were “not recognized as
    members of the Humana Part D PDP.”
    January 1, 2006 came and passed, and the Uhms did not
    receive the materials necessary for obtaining their drug bene-
    fits. The Uhms were forced to buy their prescription medica-
    tions out-of-pocket at costs higher than those provided by
    Humana’s plan, despite the fact that the PDP premium was
    deducted from their social security checks in both January and
    February of that year.
    On February 6, 2006, the Uhms filed a complaint against
    Humana Health Plan, Inc. and Humana, Inc.3 in the U.S. Dis-
    trict Court for the Western District of Washington, claiming
    breach of contract, violation of several state consumer protec-
    tion statutes, unjust enrichment, fraud, and fraud in the
    inducement. The Uhms filed the complaint on behalf of them-
    selves and a putative class consisting of “all persons who
    paid, or agreed to pay, Medicare Part D prescription drug cov-
    3
    The Uhms initially sued Humana Medical Plan, Inc., as well, but later
    voluntarily dismissed the complaint as to that entity.
    11556                    UHM v. HUMANA INC
    erage premiums to Humana and who did not receive those
    prescription drug benefits in either a timely fashion or at all.”4
    Humana responded with a motion to dismiss under Federal
    Rule of Civil Procedure 12(b)(6), for failure to state a claim,
    which the district court granted. The district court concluded
    that the standards promulgated by CMS under the Act gov-
    erned the Uhms’ grievances as alleged in the complaint, that
    the administrative process established by the Act was the
    appropriate vehicle for addressing each of the Uhms’ griev-
    ances, and that therefore the Uhms’ state law claims were pre-
    empted by the Act’s express preemption provision.
    The Uhms filed a motion for partial reconsideration, argu-
    ing that their claims were not preempted with respect to
    Humana, Inc., because Humana, Inc. is not a CMS-approved
    PDP provider. The district court similarly denied that motion.
    The Uhms timely appealed both orders.5
    II.    ANALYSIS
    A.    Standard of Review
    We review de novo the district court’s dismissal of a case
    under Rule 12(b)(6) for failure to state a claim, Marder v.
    Lopez, 
    450 F.3d 445
    , 448 (9th Cir. 2006), as well as the dis-
    trict court’s determination that state law claims are preempted
    by a federal statute, Niehaus v. Greyhound Lines Inc., 
    173 F.3d 1207
    , 1211 (9th Cir. 1999). We review for abuse of dis-
    cretion the district court’s denial of a motion for reconsidera-
    4
    In a previous paragraph, the Uhms described the class as those persons
    “who paid and/or were billed by Humana, for enrollment in the Humana
    Part D PDP and (a) did not receive benefits under the Humana Part D
    PDP, and/or (b) whom Humana failed to actually enroll in the Humana
    Part D PDP, and/or (c) whom Humana enrolled in the Humana Part D
    PDP on a date or dates later than the date or dates promised by Humana.”
    5
    We granted leave to America’s Health Insurance Plans, Inc. to file an
    amicus curiae brief in support of the arguments raised by Humana.
    UHM v. HUMANA INC                      11557
    tion. Bliesner v. Commc’n Workers of Am., 
    464 F.3d 910
    , 915
    (9th Cir. 2006).
    B.    Preemption Provision
    [1] Humana contends, and the district court ruled, that each
    of the Uhms’ state law claims are preempted by the Act’s
    express preemption provision. We may find preemption only
    where it is the “clear and manifest purpose of Congress.” Rice
    v. Santa Fe Elevator Corp., 
    331 U.S. 218
    , 230 (1947).
    Because the Act contains an express preemption provision,
    the “task of statutory construction must in the first instance
    focus on the plain wording of the clause, which necessarily
    contains the best evidence of Congress’ pre-emptive intent.”
    CSX Transp., Inc. v. Easterwood, 
    507 U.S. 658
    , 664 (1993).
    [2] Medicare Part D incorporates the express preemption
    provision contained in Part C, the Medicare Advantage
    (“MA”) program, which provides medical benefits to seniors
    through managed care.6 The Part D preemption provision
    states:
    The provisions of sections 1395w-24(g) [prohibition
    of premium taxes] and 1395w-26(b)(3) [preemption]
    of this title shall apply with respect to PDP sponsors
    and prescription drug plans under this part in the
    same manner as such sections apply to MA organiza-
    tions and MA plans under part C of this subchapter.
    42 U.S.C. § 1395w-112(g).
    The Part C preemption provision in turn provides:
    The standards established under this part shall super-
    cede any State law or regulation (other than State
    6
    Prior to the Act, Medicare Advantage was called “Medicare+Choice.”
    See 42 U.S.C. §1395w-21.
    11558                     UHM v. HUMANA INC
    licensing laws or State laws relating to plan sol-
    vency) with respect to MA plans which are offered
    by MA organizations under this part.
    42 U.S.C. § 1395w-26(b)(3). See also 
    42 C.F.R. § 423.440
    (a)
    (adopting same language in Part D implementing regulations:
    “The standards established under this part supercede any State
    law or regulations (other than State licencing laws or State
    laws relating to plan solvency) for Part D plans offered by
    Part D plan sponsors.”).
    [3] The plain language of the statute provides therefore that
    CMS “standards” supercede State law or regulations insofar
    as the State law or regulation is “with respect to” a “prescrip-
    tion drug plan” offered by a “PDP sponsor.”7
    [4] The inclusion of the phrase “law or regulation” demon-
    strates Congress’ intent to expressly supplant only positive
    state enactments. See Sprietsma v. Mercury Marine, 
    537 U.S. 51
    , 63 (2002) (interpreting the phrase “law or regulation” as
    indicating Congressional intent to expressly preempt only
    positive state enactments and not common law). As the Court
    in Sprietsma reasoned, if the term “law” was meant to encom-
    pass common law claims, “it might also be interpreted to
    include regulations, which would render the express reference
    to ‘regulation’ in the pre-emption clause superfluous.” 
    Id.
    7
    CMS replaced the phrase “PDP sponsor” in its implementing regula-
    tions with “Part D sponsor,” because it “believe[s] that the preemption of
    State law . . . should operate uniformly for all Part D sponsors.” 
    70 Fed. Reg. 4319
     (Jan. 28, 2005). A PDP provides “prescription drug coverage
    that is offered under a policy, contract or plan that has been approved . . .
    and that is offered by a PDP sponsor that has a contract with CMS . . .”
    
    42 C.F.R. § 423.4
    . Part D plans include prescription drug plans, as well
    as MA-PD plans (which are offered through Medicare Advantage organi-
    zations), Programs of All Inclusive Care for the Elderly (PACE) plans
    offering qualified prescription drug coverage, and cost plans offering qual-
    ified prescription drug coverage. See 
    id.
    UHM v. HUMANA INC                          11559
    [5] An express preemption provision, however, may
    “reach[ ] beyond positive enactments, such as statutes and
    regulations, to embrace common-law duties.” Bates v. Dow
    Agrosciences L.L.C., 
    544 U.S. 431
    , 443 (2005). Despite Con-
    gress’ inclusion of an express preemption clause, we are not
    “categorically preclude[d] . . . from applying principles of
    implied preemption” to determine what exactly Congress
    intended to preempt. Metrophones Telecomm., Inc. v. Global
    Crossing Telecomm., Inc., 
    423 F.3d 1056
    , 1072 (9th Cir.
    2005). The Supreme Court has recognized implied preemp-
    tion in two realms:
    field pre-emption, where the scheme of federal regu-
    lation is so pervasive as to make reasonable the
    inference that Congress left no room for the States to
    supplement it, and conflict pre-emption where com-
    pliance with both federal and state regulations is a
    physical impossibility, or where state law stands as
    an obstacle to the accomplishment and execution of
    the full purposes and objectives of Congress.
    Gade v. Nat’l Solid Wastes Mgmt. Ass’n, 
    505 U.S. 88
    , 98
    (1992) (citations and internal quotation marks omitted). There
    is no field preemption here. While it is true that the Act aug-
    mented the scope of the preemption provision,8 Congress did
    8
    The Medicare Part C preemption provision previously provided:
    (A) In general: The standards established under this subsection
    shall supersede any State law or regulation (including standards
    described in subparagraph (B)) with respect to Medicare+Choice
    plans which are offered by Medicare+Choice organizations under
    this part to the extent such law or regulation is inconsistent with
    such standards.
    (B) Standards specifically superceded: State standards relating to
    the following are superceded under this paragraph: (i) Benefit
    requirements (including cost-sharing requirements); (ii) Require-
    ments relating to the inclusion or treatment of providers; (iii)
    Coverage determinations (including related appeals and griev-
    11560                     UHM v. HUMANA INC
    not signal its intent to occupy the entire field of Medicare reg-
    ulation. First, Congress expressly left states the authority to
    regulate health plans in the areas of licensure and solvency,
    clearly demonstrating Congress’ recognition that the states
    maintain some role in the field. See § 1395w-26(b)(3). Sec-
    ond, the express provision provides that federal law preempts
    state law only to the extent that the federal government estab-
    lishes standards. § 1395w-26(b)(3). This express language
    signals Congress’ intent to preempt state law only insofar as
    federal standards exist. Cf. Metrophones, 
    423 F.3d at 1072
    (Congress did not occupy the entire field of payphone regula-
    tion by limiting federal preemption to state requirements that
    are inconsistent with federal regulations); Total TV v. Palmer
    Commc’ns, 
    69 F.3d 298
    , 303 (9th Cir. 1995) (recognizing that
    a provision superseding inconsistent state laws is “simply a
    recognition that Congress did not intend to fully occupy the
    field”).
    [6] Here, the implied conflict preemption analysis is sub-
    stantially similar to the analysis of the Act’s express preemp-
    tion provision: State common law is preempted to the extent
    that there are federal standards. Allowing a common law
    action in a realm where federal standards exist would
    “stand[ ] as an obstacle to the accomplishment and execution
    of the full purposes and objectives of Congress.” Gade, 
    505 U.S. at 98
     (internal quotation marks omitted). State common
    law actions, however, may stand in arenas where neither Con-
    ance processes); (iv) Requirements relating to marketing materi-
    als and summaries and schedules of benefits regarding a
    Medicare+Choice plan.
    42 U.S.C. § 1395w-26(b)(3) (2002). In relevant part, the amended pre-
    emption provision omits the clause “to the extent such law or regulation
    is inconsistent with such standards,” thereby allowing the provision to cast
    a wider net. See also Medicare Prescription Drug Benefit, 
    70 Fed. Reg. 4319
     (Jan. 28, 2005) (noting that the Act “reversed [the prior] presumption
    and provided that State laws are presumed to be preempted unless they
    relate to licensure or solvency”).
    UHM v. HUMANA INC                          11561
    gress nor CMS has established standards. Thus, our task is to
    determine whether the Uhms’ claims are subsumed by stan-
    dards established pursuant to the Act. Humana contends that
    CMS has promulgated regulations—or standards—that gov-
    ern each of the Uhms’ claims, and therefore all of their causes
    of action are preempted.9 Specifically, the Act and the imple-
    menting regulations contemplate disputes between PDP spon-
    sors and beneficiaries, and CMS has created two mechanisms
    to deal with those disputes: “coverage determination” proce-
    dures and “grievance” procedures. Humana maintains that the
    Uhms’ complaints are actually grievances or requests for a
    coverage determination. CMS has also promulgated extensive
    regulations governing the marketing of PDPs, which Humana
    argues preempts the Uhms’ remaining claims.
    The Uhms’ argument, by contrast, is premised on the posi-
    tion that their claims exist outside of the Act and its imple-
    menting regulations. The Uhms maintain that the CMS
    standards are irrelevant because their claims are antecedent to
    their participation in the plan; that is, their claims all concern
    Humana’s pre-enrollment conduct, and furthermore, they
    assert that Humana failed to ever actually enroll them in the
    9
    Although the term “standard” is not defined in the Act, at the narrowest
    cut, a “standard” within the meaning of the preemption provision is a stat-
    utory provision or a regulation promulgated under the Act and published
    in the C.F.R. See 
    69 Fed. Reg. 46696
     (Aug. 3, 2004) (describing proposed
    CMS rule on preemption of state laws and noting that not “every State
    requirement applying to PDP sponsors would now become null and
    void”); cf. Indep. Energy Producers Ass’n, Inc. v. Cal. Pub. Utils.
    Comm’n, 
    36 F.3d 848
    , 853 (9th Cir. 1994) (explaining that “a federal
    agency acting within the scope of its congressionally delegated authority
    may pre-empt state regulation”) (internal quotations omitted). Humana
    points to a broad definition of the term “standard” in Black’s Law Dictio-
    nary, which reads “criterion for measuring acceptability, quality, or accu-
    racy.” Black’s Law Dictionary 1441 (8th ed. 2004). See also Webster’s
    New Universal Unabridged Dictionary 1857 (1996) (a standard is “some-
    thing considered by an authority or by general consent as a basis of com-
    parison; an approved model . . . ; a rule or principle that is used as a basis
    for judgment . . .”).
    11562                    UHM v. HUMANA INC
    PDP, making any remedies provided for under the Act inap-
    plicable and unavailable to them.
    C.    Enrollment
    [7] Most of the Uhms’ claims center on a single issue:
    whether the Uhms are “enrollees” as defined in the regula-
    tions. Indeed, at oral argument, counsel for the Uhms con-
    ceded that if the Uhms “were enrolled” in Humana’s PDP
    “the case would die on those terms.” We conclude that the
    pertinent question is not whether the Uhms were “enrolled,”
    but rather, whether they were “enrollees” within the meaning
    of the Act and its regulations. We conclude that they are prop-
    erly classified as “enrollees.”
    The Uhms allege that Humana “failed to actually enroll”
    them in the PDP, and therefore the Act’s terms do not apply
    to them. They maintain that Humana representatives explicitly
    told them that they were “not recognized as members of the
    Humana Part D PDP” when they called Humana’s toll-free
    line in late December 2005. At oral argument, counsel for the
    Uhms argued that we must accept the Uhms’ assertion that
    they were not enrolled in the PDP because their claims were
    dismissed under Rule 12(b)(6). As far as purely factual asser-
    tions are concerned, that is correct. However, insofar as “en-
    roll” (or its derivative forms—enrollee, enrolled, enrollment,
    etc.) has a legal meaning under the statute, our task is to
    determine the meaning of that term, and whether the facts as
    alleged by the Uhms comport with it or not.10
    10
    Humana argues that the CMS regulations relating to enrollment are
    standards that supercede any otherwise applicable state laws. Humana sug-
    gests that because federal standards govern “whether, when, and how
    acceptably the Uhms were enrolled in Humana’s PDP,” the Uhms’ claims
    are preempted. But the mere existence of regulatory standards does not
    mean that the Uhms were in fact “enrollees” within the meaning of the
    Act; and whether the Uhms were enrollees within the meaning of the stat-
    ute is relevant to the preemption analysis as a whole.
    UHM v. HUMANA INC                        11563
    [8] Section 423.32 of the implementing regulations, titled
    “Enrollment process” provides:
    A Part D eligible individual who wishes to enroll in
    a PDP may enroll during the enrollment periods
    specified in § 423.38, by filing the appropriate
    enrollment form with the PDP or through other
    mechanisms CMS determines appropriate.
    
    42 C.F.R. § 423.32
    (a). Thus, according to this regulation, an
    eligible individual “enrolls” by “filing the appropriate enroll-
    ment form with the PDP.” That is precisely what the Uhms
    allege they did. Their complaint alleges that “Plaintiffs Uhm
    signed the Humana Prescription Drug Plan Enrollment Form
    (for Medicare Part D prescription drug plan benefits) that
    Humana drafted and presented to Plaintiffs Uhm.” The regu-
    lations also require, however, that the PDP sponsor must
    “timely process an individual’s enrollment request in accor-
    dance with CMS enrollment guidelines and enroll Part D eli-
    gible individuals who are eligible to enroll in its plan under
    § 423.30(a) and who elect to enroll or are enrolled in the plan
    during the periods specified in § 423.38.” § 423.32(c)
    (emphasis added).
    “Enroll,” therefore has two distinct (if related) usages. An
    eligible individual “enrolls” by filing the enrollment form
    with the PDP sponsor. See § 423.32(a). The PDP sponsor, in
    turn, “enrolls” the individual “during the periods specified”
    by “process[ing]” the individual’s “enrollment request in
    accordance with CMS enrollment guidelines.” § 423.32(c).
    The question remains therefore, at which point an eligible
    individual is enrolled in the PDP—when that individual sub-
    mits an enrollment form, or only after the PDP sponsor has
    effectively processed it.11
    11
    The regulations also require that “[t]he PDP sponsor must provide the
    individual with prompt notice of acceptance or denial of the individual’s
    enrollment request, in a format and manner specified by CMS,”
    11564                     UHM v. HUMANA INC
    Although the Uhms allege, and we accept, that a Humana
    customer service representative told the Uhms that they were
    “not recognized as members of the Humana Part D PDP,” the
    Uhms do not allege that Humana issued them a “notice of . . .
    denial of their enrollment request, in a format and manner
    specified by CMS.” See § 423.32(d). Moreover, on the facts
    alleged in the complaint, we can reasonably infer that
    Humana engaged in some “processing” of the Uhms’ enroll-
    ment request because Humana managed to obtain premium
    deductions from their social security checks.
    Fortunately, this case does not require us to discern the
    exact moment when a medicare beneficiary becomes “en-
    rolled” in a PDP.12 That is because the operative term for our
    purposes is “enrollee.” As we explain below, the Uhms’ com-
    mon law claims are better understood as coverage determina-
    tions and grievances—procedures for resolving disputes
    between plans and beneficiaries under the Act. The regula-
    tions specify that the coverage determination and grievance
    procedures are available to “enrollees.” See § 423.566(a)
    (“Each Part D plan sponsor must have a procedure for making
    timely coverage determinations . . . regarding the prescription
    drug benefits an enrollee is entitled to receive under the plan
    . . . .” ); § 423.566(c) (“Individuals who can request a stan-
    dard or expedited coverage determination are (1) The
    enrollee; (2) The enrollee’s appointed representative, on
    behalf of the enrollee; or (3) The prescribing physician, on
    behalf of the enrollee.”); § 423.562(b) (“[E]nrollees have . . .
    § 423.32(d), which suggests that an individual is not enrolled simply by
    filing the enrollment form, which in this provision is styled as an enroll-
    ment “request.” And yet, the regulations require the PDP sponsor to enroll
    all eligible individuals who elect to enroll (i.e. submit a completed form).
    See § 423.32(c).
    12
    We note that reading §§ 423.32(a), 423.32(c), and 423.32(d) together
    suggests that an individual is not “enrolled” until the plan sponsor pro-
    vides her with “notice of acceptance . . . of the individual’s enrollment
    request.”
    UHM v. HUMANA INC                          11565
    [t]he right to have grievances between the enrollee and the
    Part D plan sponsor heard and resolved by the plan sponsor,
    as described in § 423.564.”).
    [9] According to the regulation, “[e]nrollee means a Part D
    eligible individual who has elected or has been enrolled in a
    Part D plan.” § 423.560. That is, the Uhms are enrollees if
    they “elected . . . a Part D plan.” Although the term “elected”
    is not defined, we discern from the above regulations that an
    eligible individual “elects” a Part D plan when he submits an
    enrollment form to the Part D sponsor. See § 423.32(c) (“A
    PDP sponsor must timely process an individual’s enrollment
    request in accordance with CMS enrollment guidelines and
    enroll Part D eligible individuals who are eligible to enroll in
    its plan under § 423.30(a) and who elect to enroll or are
    enrolled in the plan during the periods specified in § 423.38.”)
    (emphasis added); § 423.32(a) (“A Part D eligible individual
    who wishes to enroll in a PDP may enroll during the enroll-
    ment periods specified in § 423.38, by filing the appropriate
    enrollment form with the PDP or through other mechanisms
    CMS determines are appropriate.”); see also Webster’s New
    Universal Unabridged Dictionary 731 (1993) (defining elect
    as “to pick out, choose, select”).13 Because the Uhms’ com-
    13
    The Uhms argue that the term “elected” means someone who is auto-
    matically enrolled in a PDP (i.e. dual-benefit individuals who are entitled
    to both Medicare and Medicaid coverage). They point to a passage in 
    70 Fed. Reg. 4344
     which provides:
    Comment: We received one comment requesting that the defini-
    tion of enrollee be revised to include people who are automati-
    cally enrolled in a PDP or MA-PD.
    Response: We agree with the commenter and have revised the
    definition of enrollee in this final rule to mean a Part D eligible
    individual who has elected or has been enrolled in a Part D plan.
    The Uhms’ reading of the term “elected” is not persuasive. The plain
    text of the regulation permits only one reading—that a person who has
    “elected . . . a Part D plan” is one who has chosen or selected it; a person
    who has “been enrolled” is one who has been automatically enrolled. This
    11566                     UHM v. HUMANA INC
    plaint alleges that they filed an enrollment form with Humana,
    the Uhms are properly classified as “enrollees” for purposes
    of the Act. As enrollees, the coverage determination and
    grievance procedures were available and applicable to them.
    Having determined that the Uhms were PDP enrollees, we
    proceed to determine whether each of their claims is pre-
    empted.
    D.      Claims Involving the Failure to Provide Benefits
    1.    Coverage Determinations
    [10] The Act provides that disputes between PDP sponsors
    and enrollees will be resolved through the coverage determi-
    nation process. See 42 U.S.C. § 1395w-104(g). The regula-
    tions define a coverage determination as:
    (1) A decision not to provide or pay for a Part D
    drug (including a decision not to pay because the
    drug is not on the plan’s formulary, because the drug
    is determined not to be medically necessary, because
    the drug is furnished by an out-of-network phar-
    macy, or because the Part D plan sponsor determines
    that the drug is otherwise excludable under section
    1862(a) of the Act if applied to Medicare Part D)
    that the enrollee believes may be covered by the
    plan;
    (2) Failure to provide a coverage determination in a
    timely manner, when a delay would adversely affect
    the health of the enrollee;
    is further supported by the proposed regulation—before it was amended
    to clarify the inclusion of dual-benefit individuals—which read: “Enrollee
    means a Part D eligible individual, or his or her authorized representative,
    who has elected a prescription drug plan offered by a PDP sponsor.” 
    69 Fed. Reg. 46632
    , 46841 (Aug. 3, 2004).
    UHM v. HUMANA INC                    11567
    (3) A decision concerning an exceptions request
    under § 423.578(a);
    (4) A decision concerning an exceptions request
    under § 423.578(b); or
    (5) A decision on the amount of cost sharing for a
    drug.
    
    42 C.F.R. § 423.566
    (b).
    [11] Although the Uhms argue that their claim is anteced-
    ent to the coverage determination process—that is, their com-
    plaint is that they were never able to request drug benefits in
    the first instance, let alone dispute the plan’s potential denial
    of a particular drug—we agree with Humana that the plain-
    tiffs raise a “classic” coverage dispute.
    The Uhms’ primary complaint, and the basis of their breach
    of contract and unjust enrichment claims, is that despite hav-
    ing paid their monthly premiums and filed the appropriate
    enrollment documents, Humana failed to provide them with
    drug benefits. See, e.g., Comp. ¶ 4.12 (“Plaintiffs Uhm bring
    this action against Defendants on behalf of all persons who
    paid and/or were billed by Humana, for enrollment in the
    Humana Part D PDP and (a) did not receive benefits under the
    Humana Part D PDP . . .” ); ¶ 6.4 (“Defendants breached each
    contract with Plaintiffs and with each Class member when
    they failed to provide prescription drug benefits as prom-
    ised.”); ¶ 8.2 (“Defendants received monies as a result of pay-
    ments made by Plaintiffs and Class member for prescription
    drug benefits that Defendants failed to provide to Plaintiffs
    and Class members.”).
    [12] The appropriate recourse under the Act was for the
    Uhms to file with Humana a request for a coverage determi-
    nation, requesting reimbursement for the drugs they pur-
    chased out-of-pocket. See § 423.568(a), (b) (allowing for
    11568                      UHM v. HUMANA INC
    either a request for drug benefits or payment).14 The coverage
    determination procedure and its related regulations preempt
    the Uhms’ breach of contract and unjust enrichment claims.
    2.   Grievances
    [13] The other means to seek redress for a complaint
    against a PDP under the Act is the grievance procedure. See
    42 U.S.C. § 1395w-104(f). A grievance is defined as “any
    complaint or dispute, other than one that involves a coverage
    determination, expressing dissatisfaction with any aspect of
    the operations, activities, or behavior of a Part D plan spon-
    sor, regardless of whether remedial action is requested.” 
    42 C.F.R. § 423.560
    . Insofar as the Uhms’ claims are based
    solely on failure to provide ID cards and mail-order forms, the
    Uhms should have filed a grievance to seek resolution of
    those issues. See § 423.564 (outlining the grievance proce-
    dure). To the extent that their complaint against Humana
    regarding the documents is linked to the failure to receive
    benefits, that is a coverage determination dispute. Accord-
    ingly, the Uhms’ claims based on failure to receive relevant
    PDP documents from Humana are preempted by the griev-
    ance procedure.15
    14
    The Uhms assert that they are seeking a refund of their premium pay-
    ments, not benefits under the plan. Their remedy under the Act, however,
    is to secure the benefits to which they are entitled. The Uhms’ attempt to
    repackage a coverage determination dispute into a common law claim for
    restitution or damages does not alter that at bottom, their claims involve
    a coverage determination.
    15
    The Uhms argue that Congress could not have meant the coverage
    determination and grievance procedures would preempt their claims
    because those procedures are woefully inadequate.
    The coverage determination procedure is no doubt arduous. See
    § 423.562(a)(1)(ii) (providing that first level recourse for a coverage deter-
    mination is with the plan sponsor); § 423.562(b)(4)(i), (ii) (providing for
    a redetermination by the plan sponsor); § 423.562(b)(4)(iii) (allowing the
    enrollee to appeal to an independent review entity (“IRE”);
    § 423.562(b)(4)(iv), (v) (allowing enrollee to appeal to an administrative
    UHM v. HUMANA INC                        11569
    E.    Failure To Enroll
    As discussed above, the Uhms’ complaint also alleges that
    Humana failed to properly enroll them in the PDP. It is not
    clear which, if any, of the Uhms’ claims are actually based on
    an alleged failure to enroll. The essence of their complaint is
    not that they were improperly enrolled in the plan, but that
    they did not receive the benefits of being enrolled in the plan.
    Their breach of contract claim is premised on the fact that
    they were enrolled in the plan and were not “provide[d] pre-
    scription drug benefits as promised.” The consumer protection
    act claims allege that Humana promised “prescription drug
    coverage would begin January 1, 2006 for those Class mem-
    bers who enrolled by December 31, 2005, when in fact Defen-
    dants knew, or should have known, that Defendants would not
    be providing prescription drug coverage beginning January 1,
    2006.”
    [14] To the extent that any of the Uhms’ claims can be con-
    strued to allege that Humana did not properly or timely pro-
    cess their enrollment requests, standards governing
    enrollment preempt those claims. See, e.g., 42 U.S.C.
    § 1395w-101(b)(1)(A) (“The Secretary shall establish a pro-
    law judge (“ALJ”) if he meets the amount in controversy requirement, and
    then to the Medicare Appeals Council (“MAC”); § 423.562(b)(4)(vi)
    (allowing enrollee to seek judicial review of the MAC’s decision if he
    meets an even higher amount in controversy requirement); 
    71 Fed. Reg. 240
     (Dec. 14, 2006) (stating that the ALJ amount in controversy require-
    ment was $110 and the judicial review amount in controversy requirement
    was $1,090 for the 2006 calendar year). Although the grievance procedure
    is less cumbersome, it does not allow an enrollee to appeal an adverse
    determination to an ALJ or to seek judicial review. See § 423.562(b)(1),
    (4).
    That Congress in its wisdom adopted administrative procedures that are
    arduous and limited in scope and restricted the availability of judicial
    review does not prevent those procedures from preempting the Uhms’
    common law claims.
    11570                 UHM v. HUMANA INC
    cess for the enrollment, disenrollment, termination, and
    change of enrollment of part D eligible individuals in pre-
    scription drug plans consistent with this subsection.”); 42
    U.S.C. § 1395w-101(b)(3)(B) (“In the case described in sec-
    tion 1395p(h) of this title (relating to errors in enrollment), in
    the same manner as such section applies to part B of this sub-
    chapter.”); 
    42 C.F.R. § 423.32
    (c) (“A PDP sponsor must
    timely process an individual’s enrollment request in accor-
    dance with CMS enrollment guidelines and enroll Part D indi-
    viduals who are eligible to enroll . . . .” ); § 423.32(d)
    (providing that a plan sponsor must “provide the individual
    with prompt notice of acceptance or denial of the individual’s
    enrollment request, in a format and manner specified by
    CMS.”); § 423.36 (outlining the CMS-prescribed disenroll-
    ment process); § 423.50(a)(1) (providing that a plan sponsor
    my not distribute an enrollment form until it has been
    approved by CMS).
    F.    Claims Involving Deceptive Marketing
    The Uhms’ consumer protection act and fraud claims allege
    that Humana made material misrepresentations and engaged
    in other deceptive acts in the marketing and advertising of
    their Part D plan to induce the Uhms to enroll. Specifically,
    the Uhms allege that Humana represented that their prescrip-
    tion drug coverage would begin on January 1, 2006, and that
    Humana is committed to providing “reliable customer ser-
    vice” and “has been a trusted Medicare insurer for more than
    20 years, helping the Medicare population with their health
    insurance needs.” The Uhms’ claims are preempted by the
    extensive CMS regulations governing PDP marketing materi-
    als and practices.
    The Act provides that CMS must approve all PDP market-
    ing materials before they are made available to medicare ben-
    eficiaries. See 42 U.S.C. § 1395w-101(b)(1)(B)(vi)
    (incorporating § 1395w-21(h)). The Act requires that each
    PDP sponsor “shall conform to fair marketing standards,”
    UHM v. HUMANA INC                    11571
    § 1395w-21(h)(4), and that CMS “shall disapprove (or later
    require the correction of) such material or form if the material
    or form is materially inaccurate or misleading or otherwise
    makes a material misrepresentation.” § 1395w-21(h)(2). CMS
    has promulgated detailed regulations governing how PDP
    sponsors market their plans. See 
    42 C.F.R. § 423.50
    (a)-(f).
    PDP sponsors may not “distribute any marketing materials . . .
    or enrollment forms, or make such materials or forms avail-
    able to Part D eligible individuals” unless they have been
    CMS-approved. 
    42 C.F.R. § 423.50
    (a)(1). CMS regulations
    also extend to marketing “activities.” See 
    42 C.F.R. § 423.50
    (f)(iv) (prohibiting activities that could mislead, con-
    fuse, or misrepresent).
    Marketing materials are defined in the regulations as “any
    informational materials targeted to Medicare beneficiaries
    which—(1) Promote the Part D plan. (2) Inform Medicare
    beneficiaries that they may enroll, or remain enrolled in a Part
    D plan. (3) Explain the benefits of enrollment in a Part D
    plan, or rules that apply to enrollees. (4) Explain how Medi-
    care services are covered under a Part D plan, including con-
    ditions that apply to such coverage.” § 423.50(b). Examples
    of marketing materials include “brochures, newspapers, mag-
    azines, television, radio, billboards, yellow pages, or the inter-
    net . . . marketing representative materials such as scripts or
    outlines for telemarketing . . . letters to members about con-
    tractual changes . . . [and] membership or claims processing
    activities.” § 423.50(c)(1), (2), (6), (7). Enrollment forms are
    also governed by these regulations. See § 423.50(a)(1).
    [15] The materials referenced by the Uhms are marketing
    materials as defined by the regulations. The promotional
    statements that are the focus of their claims are directly gov-
    erned by the regulatory standards set out by CMS. Section
    423.50(d)(4) provides that CMS will not approve marketing
    materials or enrollment forms that are “materially inaccurate
    or misleading or otherwise make material misrepresenta-
    tions.” CMS also requires that all marketing materials and
    11572                    UHM v. HUMANA INC
    enrollment forms provide adequate descriptions of all rules,
    an explanation of the grievance and appeals process, and “any
    other information necessary to enable beneficiaries to make
    an informed decision about enrollment.” § 423.50(d)(1)(i)-
    (iii). Accordingly, the Uhms’ fraud and consumer protection
    claims are preempted.
    G.     The Uhms’ Motion for Reconsideration
    [16] The Uhms argued in their motion for reconsideration
    that regardless of whether the Act preempts their claims
    against Humana Health Plan, Inc., their claims against
    Humana, Inc. are not preempted because Humana, Inc. is not
    a CMS-approved PDP sponsor, and the Act’s preemption pro-
    vision applies only to PDP sponsors. Humana, Inc. argues that
    preemption under the statute is determined by whether federal
    standards exist with respect to the prescription drug plan, not
    by the identity of the defendant. We agree.
    To recall, the Act’s preemption provision provides:
    The standards established under this part shall super-
    cede any State law or regulation (other than State
    licensing laws or State laws relating to plan sol-
    vency) with respect to [PDPs] which are offered by
    [PDP sponsors] under this part.
    42 U.S.C. § 1395w-26(b)(3).16 See also 
    42 C.F.R. § 423.440
    (a) (“The standards established under this part
    supercede any State law or regulations (other than State
    licencing laws or State laws relating to plan solvency) for Part
    D plans offered by Part D plan sponsors.”).
    16
    See 42 U.S.C. § 1395w-112(g) (providing that “the provisions of sec-
    tions 1395w-24(g) and 1395w-26(b)(3) of this title shall apply with
    respect to PDP sponsors and prescription drug plans under this part in the
    same manner as such sections apply to MA organizations and MA plans
    under part C of this subchapter”).
    UHM v. HUMANA INC                          11573
    [17] Section 1395w-26(b)(3) provides that standards pre-
    empt state laws with respect to PDPs; the language about PDP
    sponsors modifies or describes what a PDP is—it does not
    shift the locus of preemption from the prescription drug plan
    to the sponsor. Here, the claims against Humana, Inc. are
    entirely derivative of its relationship with Humana Health
    Plan, Inc. The Uhms allege that Humana, Inc. participated
    alongside its subsidiary Humana Health Plan, Inc. in market-
    ing the PDP, processing PDP enrollment forms, and failing to
    provide the Uhms with necessary PDP materials and access to
    their prescription drug benefits.17 As we discussed above, the
    conduct underlying each of these allegations is directly gov-
    erned by federal standards. Therefore the Uhms’ state law
    claims, with respect to the PDP, are preempted. This case
    does not require us to consider whether allegations related to
    a third party’s involvement with a PDP that differ from those
    alleged here might be preempted under the Act.
    III.   CONCLUSION
    Because the allegations brought by the Uhms fall precisely
    within the ambit of the federal standards provided for in the
    Act and its implementing regulations, the Uhms’ claims are
    preempted. The judgment of the district court is AFFIRMED.
    17
    At no point in the complaint, their briefing, or at oral argument did the
    Uhms distinguish between allegations against Humana, Inc. and Humana
    Health Plan, Inc.