Gorlick Distribution Centers, LLC v. Car Sound Exhaust System, Inc. , 723 F.3d 1019 ( 2013 )


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  •                 FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    GORLICK DISTRIBUTION CENTERS,            No. 10-36083
    LLC, a Washington limited liability
    company,                                   D.C. No.
    Plaintiff-Appellant,    2:07-cv-01076-
    RAJ
    v.
    CAR SOUND EXHAUST SYSTEM, INC.,            OPINION
    Defendant,
    and
    ALLIED EXHAUST SYSTEMS, INC., a
    California corporation,
    Defendant-Appellee.
    Appeal from the United States District Court
    for the Western District of Washington
    Richard A. Jones, District Judge, Presiding
    Argued and Submitted October 12, 2011
    Resubmitted June 19, 2012
    Seattle, Washington
    Filed July 19, 2013
    2        GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    Before: Alex Kozinski, Chief Judge, Richard A. Paez and
    Johnnie B. Rawlinson,* Circuit Judges.
    Per Curiam Opinion;
    Partial Concurrence and Partial Dissent by Judge Paez
    SUMMARY**
    Antitrust
    The panel affirmed the district court’s summary judgment
    in an action alleging that the defendant, the plaintiff’s
    competitor in auto parts markets, violated antitrust laws in the
    receipt of favorable prices from a manufacturer.
    The panel held that the plaintiff did not show that the
    defendant knowingly received discriminatory prices not
    justified by savings to the manufacturer, in violation of the
    Robinson-Patman Act. The panel concluded that the plaintiff
    failed to show that the defendant had actual knowledge, trade
    knowledge, or a duty to inquire whether the favorable prices
    it received might be prohibited by the Act.
    The panel also held that the plaintiff did not show that the
    defendant entered into an agreement in restraint of trade with
    the manufacturer, in violation of the Sherman Act. Affirming
    *
    Judge Rawlinson was drawn as a member of this panel following the
    death of Judge Beezer in March 2012.
    **
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.        3
    on different grounds from the district court, the panel held
    that, under a rule of reason analysis, even assuming the
    defendant and the manufacturer had an agreement, the
    Sherman Act claim failed because the plaintiff produced no
    evidence that the vertical restraint actually injured
    competition.
    Concurring in part and dissenting in part, Judge Paez
    wrote that he would affirm the dismissal of the Robinson-
    Patman Act claims. Disagreeing with the majority’s decision
    to reach the merits of the Sherman Act claim, he wrote that he
    would remand that claim to the district court for further
    proceedings, including further development of the record on
    the alleged anticompetitive effect of the defendant’s
    agreement with the manufacturer.
    COUNSEL
    David C. Lundsgaard (argued) and Diane M. Meyers, Graham
    & Dunn PC, Seattle, Washington, for Plaintiff-Appellant.
    Timothy G. Leyh (argued), Randall T. Thomsen and
    Katherine Kennedy, Danielson Harrigan Leyh & Tollefson
    LLP, Seattle, Washington, for Defendant-Appellee.
    OPINION
    PER CURIAM:
    Plaintiff Gorlick Distribution Centers and defendant
    Allied Exhaust Systems compete fiercely in the auto parts
    markets in Washington, Oregon and California. Gorlick
    4    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    believed that Allied was receiving favorable prices from a
    manufacturer, and thus turned from the marketplace to the
    courts. We must decide whether Allied (1) knowingly
    received discriminatory prices not justified by savings to the
    manufacturer, in violation of the Robinson-Patman Act, and
    (2) entered an agreement in restraint of trade with the
    manufacturer, in violation of the Sherman Act.
    I. Background
    Gorlick and Allied distribute aftermarket automotive
    parts. Both deal in products made by Car Sound Exhaust
    System, a muffler and catalytic converter manufacturer.
    Gorlick challenges the preferential terms that Car Sound
    allegedly offered to Allied but not to Gorlick, including free
    shipping of its product to the Pacific Northwest; lower prices
    on merchandise; volume discount pricing even when the
    volume requirements weren’t met; and higher year-end sales
    rebates. Gorlick alleges that Allied knew these favorable
    shipping, pricing and rebate terms were not justified by cost
    differences, in violation of section 2(f) of the Robinson-
    Patman Act, 
    15 U.S.C. § 13
    (f).1 Allied doesn’t dispute, for
    the most part, that it received advantageous terms. Instead,
    Allied argues that it didn’t know what prices other
    distributors received, and therefore couldn’t knowingly have
    received discriminatory prices. Allied also argues that the
    preferential terms had valid defenses under the Robinson-
    Patman Act.
    1
    Gorlick’s original complaint also named Car Sound as a defendant, but
    Gorlick eventually dismissed Car Sound from the case.
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.                   5
    Gorlick further alleges that Car Sound’s shipping policy
    was the product of an agreement or conspiracy between
    Allied and Car Sound in restraint of trade, in violation of
    section 1 of the Sherman Act, 
    15 U.S.C. § 1
    . Because it
    incurred shipping, handling and storage costs not borne by
    Allied, Gorlick claims it had difficulty matching its
    competitor’s prices for Car Sound products.
    After discovery, the district court granted summary
    judgment for Allied on all but one of the claims. It held that
    there was a genuine issue as to whether Allied’s receipt of
    free shipping from Car Sound and knowledge that Gorlick
    had to pay its own shipping costs violated the Robinson-
    Patman Act. Rather than proceed to trial, Gorlick voluntarily
    dismissed the remaining claim and timely appealed the
    district court’s grant of partial summary judgment for Allied.2
    II. Discussion
    We review de novo the district court’s grant of a motion
    for summary judgment. Goodman v. Staples The Office
    Superstore, LLC, 
    644 F.3d 817
    , 822 (9th Cir. 2011). We
    must determine, viewing the evidence in the light most
    favorable to the nonmoving party, whether there are any
    genuine issues of material fact and whether the district court
    correctly applied the law. 
    Id.
    2
    We ordered the parties to brief whether Gorlick’s dismissal without
    prejudice violated our final judgment rule. Because we detect no intent to
    manipulate our appellate jurisdiction, we’re satisfied that Gorlick appeals
    from a final judgment. See James v. Price Stern Sloan, Inc., 
    283 F.3d 1064
    , 1070 (9th Cir. 2002).
    6   GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    A. Robinson-Patman Act Claims
    The Robinson-Patman Act targets “the perceived harm to
    competition occasioned by powerful buyers” that have “the
    clout to obtain lower prices for goods than smaller buyers
    could demand.” Volvo Trucks N. Am., Inc. v. Reeder-Simco
    GMC, Inc., 
    546 U.S. 164
    , 175 (2006). The act prohibits
    sellers from discriminating on price in the sale of like goods,
    and thereby reducing competition, unless the price
    differential can be justified by savings to the seller. See
    
    15 U.S.C. § 13
    (a). The act contains a counterpart provision
    that makes it unlawful for buyers “knowingly to induce or
    receive a discrimination in price which is prohibited by this
    section.” 
    Id.
     § 13(f).
    Buyers are not liable if they are innocent beneficiaries of
    discriminatory prices. See Automatic Canteen Co. of Am. v.
    FTC, 
    346 U.S. 61
    , 70–71 (1953). Plaintiff thus bears the
    burden of showing that the buyer knew both that (1) he was
    receiving a lower price than a competitor and (2) the seller
    would have “little likelihood of a defense” for offering that
    price. 
    Id. at 74
    , 79–80. Restricting liability to situations
    where the buyer knowingly accepted illegal prices prevents
    section 2(f) from “putting the buyer at his peril whenever he
    engages in price bargaining.” 
    Id. at 73
    .
    The district court assumed that the prices Allied paid were
    prohibited by the Robinson-Patman Act. Nevertheless, it held
    that Gorlick had not raised a genuine issue of fact as to
    whether Allied had the requisite knowledge under section
    2(f). Gorlick appeals, arguing that the district court
    overlooked evidence that Allied had actual knowledge, trade
    knowledge and a duty to inquire whether it was receiving
    prohibited prices.
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.          7
    1. Actual Knowledge
    Allied was undoubtedly aware of its favored position
    among Car Sound buyers. Its salesmen bragged that they
    were “buying better” than their competition, and internal
    memos trumpeted Allied’s superior purchasing discounts.
    Gorlick also suggests that Allied would have known it was
    receiving better prices because it could “reverse engineer”
    wholesale prices from retail prices.
    But Allied is not liable under section 2(f) unless Gorlick
    shows Allied knew the prices it received likely did not qualify
    for a Robinson-Patman Act defense, see 
    id. at 71
    , a burden
    Gorlick fails to meet. Gorlick and Allied were very different
    Car Sound customers. Allied made Car Sound its flagship
    brand, purchased Car Sound products in much higher
    volumes and provided promotional services for Car Sound
    products that Gorlick did not. A Car Sound executive
    testified that Allied promoted only Car Sound products, while
    Gorlick pushed products sold by Car Sound’s competitors.
    Even if Allied knew it received superior prices and discounts,
    Gorlick presents no evidence that Allied knew these benefits
    resulted from anything other than the significant differences
    in how the two companies did business.
    Gorlick argues that, at the summary judgment stage, we
    must infer that Allied knew it was receiving unfair prices
    because Car Sound offered it bulk discounts even when it
    failed to buy bulk quantities. According to Gorlick, where a
    seller publishes its prices, any departure from the schedule
    places the buyer on notice that he is receiving discriminatory
    prices. But the Robinson-Patman Act doesn’t prohibit buyers
    from haggling for a better deal. 
    Id. at 73
    . To put a buyer at
    risk of liability any time he asks for a lower-than-listed price
    8   GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    would do enormous damage to the “sturdy bargaining
    between buyer and seller for which scope was presumably
    left” by our antitrust laws. 
    Id. at 74
    . The receipt of better-
    than-published prices, without more, does not satisfy section
    2(f)’s knowledge requirement.
    In any event, Gorlick itself received advantageous pricing
    even when it failed to meet Car Sound’s targets. In 2004 and
    2006, Gorlick didn’t buy enough product to qualify for a
    rebate, but Car Sound gave it credit anyway. A Car Sound
    executive testified that his company offered all distributors
    “trailer pricing” even when they purchased less than a
    trailer’s worth of parts. A buyer’s receipt of discounted
    prices doesn’t run afoul of the act “if all purchasers were
    given an equal opportunity to purchase [at] the less
    expensive” price. FLM Collision Parts, Inc. v. Ford Motor
    Co., 
    543 F.2d 1019
    , 1025 (2d Cir. 1976).
    Gorlick offered other evidence of Allied’s alleged actual
    knowledge, none of which raises a triable issue of fact. It
    points to an e-mail in which Car Sound informed Allied that,
    because of its settlement with Gorlick, it would
    “unfortunately” have to offer the two companies the same
    prices. But Gorlick hasn’t explained why we should assume
    that Allied knew what prices its competitor was getting
    before the litigation began. Gorlick also introduced a meeting
    agenda showing that Allied was planning to ask Car Sound to
    raise Gorlick’s prices. But these pre-meeting notes don’t
    show that Allied ever followed through with the request, nor
    are they accompanied by evidence that Car Sound acceded or
    even took the request seriously.
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.        9
    2. Trade Experience Knowledge
    Gorlick argues that, even if Allied did not actually know
    it was receiving discriminatory prices, its “trade experience”
    would have placed Allied on notice that those prices were
    prohibited by the Robinson-Patman Act. Gorlick has two
    routes to making a prima facie case of trade knowledge.
    First, it may show that Allied secured “a substantial price
    differential” while knowing that Car Sound sold its products
    to Gorlick in the same quantities, in the same manner and
    “with the same amount of exertion.” See Automatic Canteen,
    
    346 U.S. at 80
    . Second, if there were differences in the
    quantities ordered or manner of sale, Gorlick must
    demonstrate that Allied knew those differences did not justify
    the price breaks it received. 
    Id.
    Because Allied and Gorlick were very different
    customers, only the second test is relevant here. Allied was
    Car Sound’s “number one account” and purchased roughly
    fifteen times the dollar amount of product that Gorlick did.
    Allied also developed an electronic ordering system that
    reduced errors and streamlined its dealings with Car Sound.
    Gorlick hasn’t presented evidence that Allied knew the deals
    it received were anything other than an incentive for its
    continued loyalty, much less that Allied had any insight into
    the pricing Car Sound offered competitors. Car Sound’s
    president testified that “we never show the price of one
    company to another.”
    Gorlick cites to In re D & N Auto Parts Co., 
    55 F.T.C. 1279
     (1959), but that case can be distinguished on its facts.
    There, the Federal Trade Commission concluded that auto
    parts jobbers who “were successful operators in a highly
    competitive market and knew the facts of life so far as the
    10 GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    automotive parts market was concerned” should have known
    that their discounts were unjustified by the volume and
    manner of their purchases. 
    Id. at 1295
    . But the jobbers there
    had joined together in membership corporations to secure
    discounts and rebates based, not on the volume of their
    individual purchases, but on the combined quantities
    purchased by the group. 
    Id.
     Gorlick hasn’t explained why
    Allied, which was not part of such an organization, should
    have known that the favorable prices it received from Car
    Sound were unwarranted.
    3. Duty to Inquire
    Finally, Gorlick argues that Allied’s dealings with Car
    Sound put it on inquiry notice that it was receiving
    discriminatory prices not within a Robinson-Patman Act
    defense. Gorlick identifies only one case where we found
    that a buyer had a duty to inquire, Fred Meyer, Inc. v. FTC,
    
    359 F.2d 351
     (9th Cir. 1966), rev’d on other grounds,
    
    390 U.S. 341
    , 358 (1968), but there the buyer induced the
    preferential prices and insisted that none of its competitors be
    offered the same deal. 
    Id.
     at 365–66.
    Gorlick produced no evidence showing that Allied did
    anything of the sort. The closest it comes is the meeting
    agenda showing that Allied planned to ask Car Sound to raise
    Gorlick’s prices but, as discussed above, there is no evidence
    that Allied followed through or that Car Sound acquiesced.
    Holding that Allied had a duty to inquire into the prices
    offered to its competitors would drastically expand the scope
    of that duty, and we decline to do so here.
    In sum, we affirm the grant of summary judgment
    because Gorlick fails to show that Allied had actual
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS. 11
    knowledge, trade knowledge or a duty to inquire whether the
    favorable prices it received might be prohibited by the
    Robinson-Patman Act.
    B. Sherman Act Claim
    Section 1 of the Sherman Act proscribes contracts,
    combinations or conspiracies that unreasonably restrain trade.
    
    15 U.S.C. § 1
    ; State Oil Co. v. Khan, 
    522 U.S. 3
    , 10 (1997).
    We test the legality of a restraint under the rule of reason,
    asking whether it “is such as merely regulates and perhaps
    thereby promotes competition or whether it is such as may
    suppress or even destroy competition.” FTC v. Indiana
    Fed’n of Dentists, 
    476 U.S. 447
    , 458 (1986). To sustain a
    section 1 claim under the rule of reason, a plaintiff must show
    (1) the parties to the agreement intend to harm or restrain
    competition, (2) the agreement actually injures competition
    and (3) “the restraint is unreasonable as determined by
    balancing the restraint and any justifications or pro-
    competitive effects of the restraint.” Cal. Dental Ass’n v.
    FTC, 
    224 F.3d 942
    , 947 (9th Cir. 2000).
    Gorlick claims that Allied and Car Sound together
    devised a shipping policy that violated section 1. Car Sound
    would ship its products to Allied’s facilities in the Pacific
    Northwest without charge but refused to ship to Gorlick
    outside of California, even if Gorlick paid the shipping costs.
    Gorlick worked around the refusal by having Car Sound
    products delivered to its California warehouses and
    transporting the goods to the Northwest at its own expense.
    The district court rejected Gorlick’s section 1 claim,
    concluding that the evidence, viewed in the light most
    favorable to Gorlick, failed to establish that Allied and Car
    12 GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    Sound acted in concert to limit Gorlick’s access to Car Sound
    products in the Pacific Northwest. Even if the evidence
    established that Car Sound refused to ship to Gorlick outside
    of California, the district court wasn’t persuaded that Car
    Sound made this decision “at Allied’s behest.” In the
    alternative, it held the Sherman Act claim time-barred.
    We affirm, but on different grounds. See Rano v. Sipa
    Press, Inc., 
    987 F.2d 580
    , 584 (9th Cir. 1993). Even
    assuming that Allied and Car Sound had an agreement, the
    Sherman Act claim fails because Gorlick produced no
    evidence that the vertical restraint actually injured
    competition. See Cal. Dental Ass’n, 
    224 F.3d at 947
    .
    1. Anticompetitive effects
    Gorlick complains that the alleged Allied–Car Sound
    agreement handicapped its ability to sell Car Sound products
    at competitive prices. But the antitrust laws “were enacted
    for the protection of competition, not competitors.”
    Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 
    429 U.S. 477
    ,
    488 (1977) (internal quotation marks omitted). Gorlick must
    demonstrate injury to competition in the market as a whole,
    not merely injury to itself as a competitor. See Brantley v.
    NBC Universal, Inc., 
    675 F.3d 1192
    , 1200 (9th Cir. 2012);
    McDaniel v. Appraisal Inst., 
    117 F.3d 421
    , 423 (9th Cir.
    1997); Zoslaw v. MCA Distrib. Corp., 
    693 F.2d 870
    , 887 (9th
    Cir. 1982).
    Gorlick tries to translate its individual harm into harm to
    competition by relying on the concentrated nature of the
    market. As it notes, Gorlick and Allied together account for
    seventy percent of the market in parts of Oregon and
    Washington. Because Gorlick is Allied’s main rival, Gorlick
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS. 13
    argues that anything that hobbles its own business gives
    Allied increased market power and hurts competition overall.
    This theory of anticompetitive harm might be plausible if
    we were looking only at the market for Car Sound products.
    But, as Gorlick concedes, the relevant market is “the market
    for aftermarket automotive exhaust products provided
    through traditional warehouse distributors.” A number of
    other manufacturers, including CATCO, Eastern, Walker,
    Flowmaster, Jones Exhaust, Schultz and the International
    Muffler Company, serve this market and provide substitutable
    products.
    It doesn’t matter whether Car Sound’s products are fully
    interchangeable with those of its competitors because perfect
    fungibility isn’t required. United States v. E.I. du Pont de
    Nemours & Co., 
    351 U.S. 377
    , 394 (1956). If it were, “only
    physically identical products would be a part of the market.”
    
    Id.
     Instead, products must be reasonably interchangeable,
    such that there is cross-elasticity of demand. Brown Shoe Co.
    v. United States, 
    370 U.S. 294
    , 325 (1962).
    Nothing in the record suggests that the price Allied
    charged for Car Sound products was insensitive to the prices
    charged for competing products. That companies make a
    significant investment in new product lines isn’t surprising,
    and it’s certainly not probative of whether products are
    sensitive to price competition. And even if Allied charges
    higher prices than Gorlick for Car Sound products, that says
    nothing about how competitive Car Sound’s products were
    vis-a-vis other brands. In short, Gorlick fails to show how the
    alleged Allied–Car Sound pact dampens competition among
    these interchangeable brands, several of which it sells.
    Absent an allegation that Car Sound was the only, or even the
    14 GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    dominant, brand of automotive exhaust parts, the supposed
    arrangement between Car Sound and Allied doesn’t affect
    competition in the relevant market.
    So long as other manufacturers compete with Car Sound,
    which they do, and Gorlick sells those other brands, which it
    does, vibrant interbrand competition will act as a check on
    any intrabrand advantage that Allied may receive on Car
    Sound products. If Allied tries to charge monopoly prices on
    Car Sound parts, consumers will simply switch to the other
    brands. Nothing in the alleged Allied–Car Sound agreement
    affects Gorlick’s ability to sell competing products. In fact,
    Gorlick was the principal distributor for CATCO, Car
    Sound’s main competitor, and had exclusive arrangements
    with at least two other suppliers.
    Perhaps recognizing that the record supports the existence
    of strong interbrand competition, Gorlick focuses instead on
    intrabrand competition among Car Sound distributors. But it
    is interbrand competition that is “the primary concern of
    antitrust law.” Continental T. V., Inc. v. GTE Sylvania Inc.,
    
    433 U.S. 36
    , 52 n.19 (1977). Gorlick claims that a reduction
    in interbrand competition isn’t required where there’s a
    concentrated market, but the only case it cites for this
    proposition is an out-of-circuit district court decision from
    1988.
    The Supreme Court has recognized that vertical restraints
    on intrabrand competition can actually promote interbrand
    competition and are therefore consistent with a competitive
    market. See Leegin Creative Leather Prods., Inc. v. PSKS,
    Inc., 
    551 U.S. 877
    , 889–92 (2007). In that case, a leather
    belts manufacturer refused to sell its products to retailers that
    discounted below a certain price. 
    Id. at 883
    . The Court held
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS. 15
    that such vertical price restraints are not a per se violation of
    section 1, because, among other procompetitive effects, they
    help protect investments in customer service. 
    Id.
     at 890–91,
    907. A manufacturer might wish retailers to advertise its
    products, conduct demonstrations or hire knowledgeable
    employees. 
    Id.
     at 890–91. In the absence of a price restraint,
    a discounting retailer that provides no such services might
    undercut a competitor that has spent resources generating
    demand for the manufacturer’s product. 
    Id.
     This free-riding
    could ultimately hurt consumers:
    If the consumer can . . . buy the product from
    a retailer that discounts because it has not
    spent capital providing services or developing
    a quality reputation, the high-service retailer
    will lose sales to the discounter, forcing it to
    cut back its services to a level lower than
    consumers would otherwise prefer.
    
    Id. at 891
    .
    Allied provided just these sorts of benefits to Car Sound.
    Before Allied began selling Car Sound’s products in the
    Pacific Northwest, Car Sound had no presence in the region.
    Allied built brand recognition for the company by hosting
    seminars for muffler shops and making sales calls—
    “missionary work,” as Allied called it—alongside Car Sound
    employees. Gorlick, on the other hand, aggressively drove
    down the price for Car Sound products. Had Car Sound
    extended it free shipping, Gorlick might have undercut
    Allied’s investment in the product line. Far from hampering
    competition, the alleged vertical restraint helped ensure that
    Allied would continue promoting Car Sound parts, so they
    could compete effectively against products offered by other
    16 GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    manufacturers. See Continental T. V., 
    433 U.S. at
    54–55;
    8 Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law ch.
    16A–3, at 136–42 (3d ed. 2010).
    In sum, Gorlick hasn’t provided a plausible explanation
    for how the alleged agreement between a manufacturer and
    a distributor, concerning a product line without market
    dominance, causes harm to competition in the entire
    automotive exhaust product market. While Gorlick may be
    unhappy that Allied got a better deal, it can’t turn its
    individual grievance into a general claim of harm to
    competition.      Furthermore, its allegation of market
    concentration isn’t proof of anticompetitive harm because Car
    Sound’s competitors, whose products Gorlick continues to
    sell, act as a check on Allied’s ability to increase prices
    across the board.
    2. Issue Fairly Raised Below
    Gorlick protests that the record on anticompetitive effects
    is undeveloped and that it would be prejudiced if we affirmed
    the district court on that ground. But the parties discussed the
    anticompetitive effect of the alleged Allied–Car Sound
    agreement in supplemental briefs before the district court.
    Gorlick had a chance to present its side of the argument, and
    even included expert economic testimony. Furthermore, the
    parties conducted supplemental briefing following oral
    argument before us. There’s no indication of what more
    Gorlick would prove if it had another opportunity.
    Sending this issue back to the district court would be a
    waste of time and judicial resources. There are no disputed
    material facts. Even assuming that a vertical agreement
    existed and that it affected the price of Car Sound products,
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS. 17
    there’s no plausible showing of harm to competition in the
    market for automotive exhaust products as a whole. Gorlick
    loses as a matter of law.
    *           *          *
    Favorable prices that improve one distributor’s
    competitive position do not necessarily violate the antitrust
    laws. Here, Gorlick hasn’t shown that Allied knew the price
    advantages it received resulted from any factor other than its
    large volume of purchases and enthusiastic salesmanship of
    Car Sound products. Nor has Gorlick demonstrated that any
    alleged agreement between Allied and Car Sound stifled
    competition in the market for aftermarket auto parts as a
    whole. We must return this capitalist rumble to the forum
    where it belongs: the market.
    AFFIRMED.
    PAEZ, Circuit Judge, concurring in part and dissenting in
    part:
    I join Parts I and II.A of the majority opinion and would
    affirm the dismissal of Gorlick’s Robinson-Patman Act
    claims. But I cannot agree with the majority’s decision to
    reach the merits of Gorlick’s Sherman Act claim. I would
    remand that claim to the district court for further proceedings,
    including further development of the record on the alleged
    anticompetitive effect of Allied’s agreement with Car Sound.
    The district court would then be in the best position,
    assuming there are no genuine factual disputes, to apply the
    rule of reason analysis.
    18 GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    “In the absence of genuine issues of material fact, we may
    affirm the district court’s summary judgment on any ground
    supported by the record, regardless of whether the district
    court relied upon, rejected, or even considered that ground, if
    the movant is entitled to judgment as a matter of law.” In re
    ATM Fee Antitrust Litig., 
    686 F.3d 741
    , 748 (9th Cir. 2012)
    (internal citations and quotations omitted). Here, while the
    majority’s analysis may ultimately be correct, I do not think
    the thin record in this case supports such a determination.
    The majority recognizes that Gorlick’s theory of
    anticompetitive harm—which was not the basis for Allied’s
    motion for summary judgment—“might be plausible,” except
    that the majority seems to assume that aftermarket
    automobile exhaust parts are fungible and thus that “vibrant
    interbrand competition will act as a check on any intrabrand
    advantage that Allied may receive on Car Sound.” The
    record, however, does not support the conclusion that such
    products are “substitutable” or “interchangeable.” The record
    only provides oblique and out-of-context hints that
    aftermarket auto exhaust parts are so fungible. The only
    evidence supporting such an inference comes from a
    deposition of Allied manager Lawrence Contreras. While
    testifying that he could infer his competitors’ prices from
    Allied’s profit margins, the following exchange took place:
    Q: When you say “they,” who is buying at the
    same rate as you?
    A: Anyone that would have the same like
    product, not necessarily same brand.
    Q: Same like product?
    GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS. 19
    A: Like product, not brand name.
    Q: So like — let’s take Walker versus
    MagnaFlow [Car Sound]. Is there a Walker
    product that is like a MagnaFlow product —
    A: Yes.
    Q: — in the context that you just used?
    A: Yes.
    Q: What would that be? Give me an example.
    A: Mufflers, catalytic converters, tubing, parts
    and accessories. They’re all pretty close.
    The other hints in the record are passing references in
    depositions discussing the origins of the aftermarket market
    (“Catalytic converters were just being developed as a
    replacement part on a car. Prior to that they were — had to be
    purchased from the car dealer.”), and the existence of several
    competitors manufacturing catalytic converters. In my view,
    this evidence does not conclusively establish that aftermarket
    catalytic converters are fully interchangeable products such
    that vibrant intrabrand competition can be assumed,
    particularly in light of other suggestions in the record that
    individual brands may be distinguishable. For example, a
    former Gorlick General Manager testified about the
    “investment” companies make in “shepherding [a new] line”
    of a particular product, suggesting that customers may
    systematically prefer one brand over another. Moreover,
    Gorlick did present some evidence that the market was
    sensitive to competition for distribution of Car Sound
    20 GORLICK DISTRIB. CTRS. V. CAR SOUND EXHAUST SYS.
    products. Gorlick’s expert opined that there was a likelihood
    of anticompetitive effects from the allegedly wrongful
    agreement between Allied and Car Sound. One of several
    factors the expert relied on was a muffler retailer’s statement
    bemoaning Car Sound’s decision to prevent Gorlick from
    selling Car Sound products in his area because the retailer
    “relie[d] on Gorlick’s to get a fair price” on Carsound
    products. The expert also opined that Allied was able to
    maintain monopoly prices while the alleged illegal agreement
    was in effect. If interbrand competition was as robust as the
    majority presumes, Allied would have been unlikely to
    sustain higher prices on Car Sound products—and muffler
    shops would be indifferent to Gorlick’s ability to sell Car
    Sound products.
    Even assuming, arguendo, that the anticompetitive issue
    was fairly presented below, I do not see how Allied can
    prevail on summary judgment on this record, particularly
    when we must consider what little evidence there is in the
    light most favorable to Gorlick. Goodman v. Staples The
    Office Superstore, LLC, 
    644 F.3d 817
    , 822 (9th Cir. 2011).
    Although we invited supplemental briefing on the
    anticompetitive effects issue, I am not persuaded that we
    should exercise our discretion to reach the merits of Gorlick’s
    Sherman Act claim. Because of the way Allied’s summary
    judgment motion evolved in the district court, the issue was
    not thoroughly developed there, and I am reluctant to resolve
    this claim on the merits when it was never the basis for
    Allied’s summary judgment motion. Accordingly, I would
    remand the Sherman Act claim to the district court for further
    proceedings.
    

Document Info

Docket Number: 10-36083

Citation Numbers: 723 F.3d 1019, 2013 U.S. App. LEXIS 15088, 2013 WL 3766902

Judges: Kozinski, Paez, Rawlinson, Partial

Filed Date: 7/19/2013

Precedential Status: Precedential

Modified Date: 11/5/2024

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