Reynolds v. Hartford Financial Services Group, Inc. ( 2006 )


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  •                   FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    JASON RAY REYNOLDS; MATTHEW            
    RAUSCH,
    Plaintiffs-Appellants,
    No. 03-35695
    v.
           D.C. No.
    HARTFORD FINANCIAL SERVICES                CV-01-01529-AJB
    GROUP, INC.; HARTFORD FIRE
    INSURANCE COMPANY,
    Defendants-Appellees.
    
    AJENE EDO,                             
    Plaintiff-Appellant,
    v.
    GEICO CASUALTY COMPANY,                     No. 04-35279
    Defendant,
    D.C. No.
    and                        CV-02-00678-AJB
    GEICO GENERAL INSURANCE                     ORDER AND
    COMPANY; GEICO INDEMNITY                      OPINION
    COMPANY; GOVERNMENT EMPLOYEES
    INSURANCE COMPANY, Subsidiaries
    of Geico corporation,
    Defendants-Appellees.
    
    Appeal from the United States District Court
    for the District of Oregon
    Anna J. Brown, District Judge, Presiding
    Argued and Submitted
    March 8, 2005—Portland, Oregon
    1037
    1038        REYNOLDS v. HARTFORD FINANCIAL SERVICES
    Filed January 25, 2006
    Before: Stephen Reinhardt, Marsha S. Berzon, and
    Jay S. Bybee, Circuit Judges.
    Opinion by Judge Reinhardt
    REYNOLDS v. HARTFORD FINANCIAL SERVICES       1041
    COUNSEL
    Steve D. Larson and Scott A. Shorr, Stoll Stoll Berne Lokting
    & Shlachter PC, Portland, Oregon, for appellants Edo,
    Rausch, and Reynolds.
    Robert D. Allen and Meloney Cargil Perry, Baker & McKen-
    zie, Dallas, Texas; Christopher Van Gundy, Baker & McKen-
    zie, San Francisco, California; Thomas Gordon, Gordon &
    Polscer, LLC, Portland, Oregon, for appellees GEICO Casu-
    alty Company, GEICO General Insurance Company, GEICO
    Indemnity Company, and Government Employees Insurance
    Company.
    1042       REYNOLDS v. HARTFORD FINANCIAL SERVICES
    Lisa E. Lear, Douglas G. Houser, Loren D. Podwill, and
    Andrew Grade, Bullivant Houser Bailey PC, Portland, Ore-
    gon, for appellees Hartford Financial Services Group, Inc.,
    and Hartford Fire Insurance Company.
    William E. Kovacic, General Counsel, John F. Daly, Deputy
    General Counsel for Litigation, and Lawrence DeMille-
    Wagman, on behalf of the Federal Trade Commission as
    amicus curiae in support of appellants Edo, Rausch, and
    Reynolds.
    Gilbert T. Schwartz and Heidi S. Wicker, Schwartz & Ballen
    LLP, on behalf of The American Insurance Association, The
    Property Casualty Insurers Association of America, The
    National Association of Professional Insurance Agents, and
    The National Association of Mutual Insurance Companies, as
    amicus curiae in support of appellees, Hartford Financial Ser-
    vices Group, Inc., and Hartford Fire Insurance Company.
    ORDER
    The opinion and dissent filed on October 3, 2005, amended
    on October 24, 2005, slip op. 14451, and appearing at 
    426 F.3d 1020
    (9th Cir. 2005), is withdrawn. It may not be cited
    as precedent by or to this court or any district court of the
    Ninth Circuit. The clerk shall file the attached opinion in its
    place.
    OPINION
    REINHARDT, Circuit Judge:
    Under the Fair Credit Reporting Act (“FCRA”), insurance
    companies are required to send adverse action notices to con-
    sumers whenever they increase the rates for insurance on the
    REYNOLDS v. HARTFORD FINANCIAL SERVICES                 1043
    basis of information contained in consumer credit reports. 15
    U.S.C. §§ 1681a(k)(1)(B)(i), 1681m(a).1 The principal ques-
    tion before us is straightforward: Does FCRA’s adverse action
    notice requirement apply to the rate first charged in an initial
    policy of insurance? We hold that the answer is yes: The Act
    requires that an insurance company send the consumer an
    adverse action notice whenever a higher rate is charged
    because of credit information it obtains, regardless of whether
    the rate is contained in an initial policy or an extension or
    renewal of a policy and regardless of whether the company
    has previously charged the consumer a lower rate.
    We also resolve five ancillary questions. First, we hold that
    FCRA’s adverse action notice requirement applies whenever
    a consumer would have received a lower rate for insurance
    had his credit information been more favorable, regardless of
    whether his credit rating is above or below average. Specifi-
    cally, the requirement covers those whose credit information
    is disregarded and replaced for purposes of a rate computation
    by an average or neutral credit figure, so long as the insurance
    rates would have been lower had the credit information been
    more favorable. Second, we hold that charging more for
    insurance on the basis of a transmission stating that no credit
    information or insufficient credit information is available con-
    stitutes an adverse action based on information in a consumer
    report and therefore requires the giving of notice under
    FCRA. Third, we hold that, to comply with FCRA’s notice
    requirement, a company must, inter alia, communicate to the
    consumer that an adverse action based on a consumer report
    was taken, describe the action, specify the effect of the action
    1
    Section 1681m(a) provides that any person who “takes any adverse
    action with respect to any consumer that is based in whole or in part on
    any information contained in a consumer report” must provide “notice of
    the adverse action to the consumer.” Section 1681a(k)(1)(B)(i) defines an
    “adverse action” as “a denial or cancellation of, an increase in any charge
    for, or a reduction or other adverse or unfavorable change in the terms of
    coverage or amount of, any insurance, existing or applied for, in connec-
    tion with the underwriting of insurance.”
    1044        REYNOLDS v. HARTFORD FINANCIAL SERVICES
    upon the consumer, and identify the party or parties taking the
    action. Fourth, we hold that when a consumer applies for
    insurance with a family of companies and is charged a higher
    rate for insurance because of his credit report, two or more
    companies within that family may be jointly and severally lia-
    ble. The notice requirement applies to any company that
    makes a decision that a higher rate shall be imposed, issues
    a policy at a higher rate, or refuses to provide a policy at a
    lower rate, if the company’s action is based in whole or in
    part on the consumer’s credit information.2 Finally, we adopt
    the Third Circuit’s definition of “willfully,” as that term is
    employed in FCRA, and hold that a company is liable for a
    willful violation of FCRA if it “knowingly and intentionally
    committed an act in conscious disregard for the rights of oth-
    ers.” Cushman v. Trans Union Corp., 
    115 F.3d 220
    , 226 (3d
    Cir. 1997) (quoting Philbin v. Trans Union Corp., 
    101 F.3d 957
    , 970 (3d Cir. 1996) (as amended)). Like the Third Circuit,
    we hold that conscious disregard means “either knowing that
    policy to be in contravention of the rights possessed by con-
    sumers pursuant to the FCRA or in reckless disregard of
    whether the policy contravened those rights.” 
    Id. at 227.
    I.   THE ACT AND THE APPEALS
    The Fair Credit Reporting Act seeks to ensure the
    “[a]ccuracy and fairness of credit reporting” through a variety
    of means. 15 U.S.C. § 1681. Central to this goal, FCRA limits
    the persons who may obtain consumer credit reports and
    requires users of such reports to notify consumers when, in
    reliance on a consumer report, “adverse action” has been
    taken. 15 U.S.C. §§ 1681a, 1681b, 1681m. Specifically,
    § 1681m(a) provides: “If a person takes any adverse action
    with respect to any consumer that is based in whole or in part
    on any information contained in a consumer report,” the per-
    son shall provide “notice of the adverse action to the consum-
    er.” Adverse action notices advise consumers that an adverse
    2
    We do not intend this list to be exhaustive.
    REYNOLDS v. HARTFORD FINANCIAL SERVICES           1045
    action has been taken against them, and the nature of that
    action, and alerts them that they may view a copy of the con-
    sumer report that triggered the adverse action free of charge
    and correct any errors affecting their economic well-being.
    Even if reports are free from error, adverse action notices give
    consumers important information about how improved credit
    information may benefit them and how they can avoid receiv-
    ing unfavorable credit ratings in the future.
    To resolve the various issues that have arisen regarding
    FCRA’s notice of adverse action requirement in a set of
    related cases, we have consolidated two appeals for purposes
    of this opinion: Reynolds v. Hartford Financial Services
    Group, Inc., No. 03-35695 and Edo v. GEICO Casualty Co.,
    No. 04-35279. Reynolds presents the principal issue: May a
    rate first charged in an initial policy of insurance constitute an
    increased rate for purposes of the FCRA adverse action notice
    requirement? Hartford Fire asserts that a rate cannot qualify
    as increased unless a lower rate has previously been charged
    to the customer. Reynolds also presents the issues whether a
    communication stating that no credit information or insuffi-
    cient credit information is available constitutes a “consumer
    report” under the statute and whether an adverse action notice
    that does not tell the consumer that an adverse action has been
    taken against him, describe that action and its effect upon the
    consumer, and identify the parties taking the action is suffi-
    cient under FCRA. Edo presents the issue whether an adverse
    action occurs whenever a consumer would have received a
    lower rate if his credit information had been more favorable;
    or whether an insurance company’s practice of providing an
    adverse action notice only if the consumer’s credit informa-
    tion is below average (or “neutral”) and that factor results in
    the imposition of a higher rate than if his credit rating had
    been average, is consistent with FCRA. Both Edo and Reyn-
    olds also require us to decide which companies are liable
    under FCRA for the failure to give notice of an increased rate
    when several affiliated companies are involved in the process
    of rate-setting and policy issuance. Finally, defendants in both
    1046         REYNOLDS v. HARTFORD FINANCIAL SERVICES
    cases seek summary judgment on the alternative ground that
    their actions were not willful as a matter of law. To address
    this last contention, we must define the meaning of the term
    “willfully” as it applies in FCRA.
    A.     Reynolds v. Hartford Financial Services Group, Inc.
    Jason Reynolds is the sole remaining named-plaintiff in this
    class action against Hartford Fire Insurance Company
    (“Hartford Fire”).3 He seeks statutory and punitive damages,
    as well as reasonable attorneys fees for the company’s viola-
    tion of FCRA’s adverse action notice requirement. Reynolds’
    claims relate to two insurance policies he obtained, one for
    automobile and the other for homeowners insurance. On the
    record before us, Hartford Fire set the rates to be charged for
    both policies. Hartford Property and Casualty Insurance Com-
    pany of Hartford (“PCIC Hartford”) issued Reynolds the
    homeowners insurance policy and Hartford Insurance Com-
    pany of the Midwest (“Hartford Midwest”) issued him the
    automobile insurance policy. We refer to Hartford Fire, Hart-
    ford PCIC, and Hartford Midwest as the “Hartford Compa-
    nies.”
    Reynolds originally sued Hartford Fire and later sought to
    amend his complaint to add PCIC Hartford and Hartford Mid-
    west.4 Hartford Fire sought summary judgment, which the dis-
    trict court granted on two grounds. First, it held that “the
    entity contracting with the policyholder is the only possible
    statutory taker of adverse action because only the contracting
    entity is capable of increasing the premium for or changing
    the terms of the insurance contract with the insured.” Second,
    and in the alternative, it held that an insurance company that
    issues a policy to a new policy-holder “cannot [be held to]
    3
    Rausch is no longer pursuing his appeal.
    4
    Reynolds also named Hartford Financial Services Group, Inc., which
    serves as a holding company, but is not pursuing his claims against that
    entity.
    REYNOLDS v. HARTFORD FINANCIAL SERVICES         1047
    ‘increase’ a charge for insurance unless the insurer makes an
    initial demand for payment of the insured and subsequently
    increases the amount of that demand based on information in
    the insured’s credit report.” The second and alternative hold-
    ing relies on a previous decision by the same court, Mark v.
    Valley Insurance Co., 
    275 F. Supp. 2d 1307
    , 1317 (D. Or.
    2003). On the basis of that earlier decision, the district court
    also denied Reynolds leave to amend, reasoning that he could
    not “state viable FCRA claims against the proposed defen-
    dants,” PCIC Hartford and Hartford Midwest. In other words,
    leave was denied on the ground that the policies were initial
    issues and no previous charge had been made to the customer
    at a lower rate.
    The Hartford Companies’ Use of Credit Information
    During the relevant time period, Hartford Fire and the
    American Association of Retired Persons (“AARP”) had an
    agreement under which Hartford Fire or one of its subsidiaries
    would issue automobile and homeowners insurance to AARP
    members at a premium rate if those individuals enjoyed favor-
    able credit ratings. While the procedures used for issuing the
    two kinds of insurance varied slightly, they were the same in
    most relevant respects. In both cases, employees of Hartford
    Fire would make all of the decisions concerning AARP mem-
    bers’ insurance policies for all of its subsidiaries, including
    Hartford Midwest, which issued automobile insurance, and
    PCIC Hartford, which issued homeowners insurance. In doing
    so, Hartford Fire’s employees would obtain credit information
    from Trans Union, a consumer information bureau, through a
    contract to which Hartford Fire and Trans Union were signa-
    tories. This information would be conveyed to Hartford Fire
    through the risk assessment and data supply firm,
    ChoicePoint, in the form of an “insurance score.” High insur-
    ance scores correlated with more favorable credit reports.
    With regard to automobile insurance, if an AARP member
    had a high enough insurance score, he would qualify for a ten
    percent discount. With regard to homeowners insurance, only
    1048         REYNOLDS v. HARTFORD FINANCIAL SERVICES
    if the member obtained a top insurance score could he be
    assigned to the top tier of insurance with the best rate.
    If, when Hartford Fire sent a request for an insurance score,
    no credit information matched the name and address of the
    consumer or if the information that did match was insufficient
    to generate an insurance score, this information would be
    transmitted to the company, and the consumer would be
    labeled a “no hit” or a “no score” and would not be assigned
    an insurance score. Without an insurance score, the consumer
    could not qualify for the ten percent discount with Hartford
    Midwest, nor could he be placed in the top insurance tier with
    PCIC Hartford. As a result, a “no hit” or “no score” consumer
    would in numerous instances pay more for insurance than if
    he had received a high insurance score.5
    The Hartford Companies’ Adverse Action Policy
    Hartford Fire is the only one of the Hartford Companies to
    have developed or sent adverse action notices. The parties dis-
    pute whether Hartford Fire actually sent an adverse action
    notice to Reynolds, but that is a question of fact for the fact-
    finder. Whether the notice Hartford Fire contends it sent was
    adequate under FCRA is a question of law that we discuss
    below.
    Reynolds’ Insurance Policies
    Reynolds applied for both automobile and homeowners
    insurance by contacting the Hartford Companies. He had no
    5
    In connection with Reynolds’ request for automobile insurance, he was
    labeled a “no hit” because his name and address did not match any per-
    son’s in the national database. In connection with his homeowners insur-
    ance request, he was labeled a “no score” because, while his name and
    address did call up information in the database, the information was insuf-
    ficient to generate an insurance score. As both a label of “no hit” and “no
    score” have the same practical effect, for convenience’s sake we will here-
    after refer in this opinion to a report in either category as a “no hit.”
    REYNOLDS v. HARTFORD FINANCIAL SERVICES                 1049
    existing policy with that group. An employee of Hartford Fire
    collected personal information and attempted to obtain Reyn-
    old’s insurance score twice, once for each insurance applica-
    tion. The credit bureau reported both times that Reynolds was
    a “no hit.” See 
    n.5, supra
    . Although Hartford Midwest issued
    him an automobile insurance policy and Hartford PCIC issued
    him a homeowners insurance policy, as a result of his “no hit”
    status Reynolds did not receive either of the AARP premium
    rates.
    B.    Edo v. GEICO Casualty Co.
    The second of the consolidated cases relates to an automo-
    bile insurance policy obtained by Ajene Edo. Like Reynolds,
    Edo seeks statutory and punitive damages, as well as reason-
    able attorney fees, on behalf of a class of consumers for viola-
    tion of FCRA’s adverse action notice requirement. He, too, is
    the sole remaining named-plaintiff. Edo appeals the district
    court’s grant of summary judgment to defendants Govern-
    ment Employees Insurance Company (“Government Employ-
    ees”), GEICO General Insurance Company (“GEICO
    General”), and GEICO Indemnity Corporation (“GEICO
    Indemnity”).6 These are affiliated companies, all of which are
    subsidiaries of the GEICO Corporation and are referred to
    collectively by the parties as the “GEICO Companies.” We
    sometimes refer to that group of companies by that designa-
    tion and sometimes simply as GEICO.
    Unlike Hartford Fire, the      GEICO Companies concede that
    adverse actions can occur          with respect to the first rates
    charged in an initial policy      of insurance. They do not assert
    that in order for an adverse      action to occur there must be an
    6
    Edo is not pursuing his appeal against GEICO Casualty Corporation
    (“GEICO Casualty”), a company that writes insurance policies for high
    risk consumers and charges the highest rates. GEICO Casualty did not
    issue a policy of insurance to Edo, and Edo did not seek to obtain a policy
    at the unfavorable rates the company charged.
    1050       REYNOLDS v. HARTFORD FINANCIAL SERVICES
    increase to a rate that the consumer has previously been
    charged. Nevertheless, the district court granted summary
    judgment with respect to the various GEICO entities on a
    number of different grounds. First, the court held that Edo did
    not have standing to bring a FCRA claim against Government
    Employees because he “was not eligible for insurance cover-
    age from [that company] regardless of his consumer credit
    score because Government Employees offers insurance cover-
    age only to government employees or military personnel.”
    Next, it granted summary judgment in favor of GEICO Gen-
    eral because that company “did not contract with Plaintiff to
    issue or to underwrite an insurance policy.” This ruling was
    in accord with the district court’s previous holdings in other
    related cases that only the company that issues the insurance
    policy can be held to have taken an adverse action under
    FCRA. See Ashby v. Farmers Group, Inc., 
    261 F. Supp. 2d 1213
    , 1222 (D. Or. 2003); Razilov v. Nationwide Mut. Ins.
    Co., 
    242 F. Supp. 2d 977
    , 989-90 (D. Or. 2003). Finally, it
    granted summary judgment to GEICO Indemnity because
    “the premium charged to [Edo] by GEICO Indemnity would
    have been the same even if GEICO Indemnity did not con-
    sider information in Plaintiff’s consumer credit history.”
    GEICO’s Use of Credit Information
    The GEICO Companies are organized by risk. GEICO
    General provides preferred policies with low rates for those
    who are lesser insurance risks. Government Employees also
    provides preferred policies, but only to government employ-
    ees. GEICO Indemnity issues standard policies with mid-level
    rates for moderate risk consumers. Finally, GEICO Casualty
    issues non-standard policies with high rates for those who are
    greater risks. The GEICO Companies began using consumer
    credit reports in early 1999.
    In order to purchase insurance, consumers call a toll-free
    number and talk to a GEICO sales counselor. The sales coun-
    selor is employed by Government Employees but works on
    REYNOLDS v. HARTFORD FINANCIAL SERVICES         1051
    behalf of all of the GEICO Companies. Indeed, all of the
    work of the GEICO Companies is performed by Government
    Employees workers, as the other companies do not have any
    employees. Upon learning that a customer wishes to purchase
    automobile insurance, the sales counselor elicits basic infor-
    mation and asks whether he may use the customer’s credit
    information when arranging for his policy. If the customer
    acquiesces, the sales counselor obtains the credit information
    in the form of an insurance score calculated by the data analy-
    sis firm Fair Isaacs from information supplied by Trans
    Union. Government Employees is the only GEICO company
    that has a contract with Trans Union and Fair Isaacs to pro-
    vide this information. Using a Government Employees com-
    puter system, the sales counselor converts the insurance score
    to a credit weight and combines it with other weights assigned
    to other insurance factors, such as age and number of acci-
    dents to arrive at a final total insurance weight. Based on that
    final weight, the sales counselor assigns the customer to one
    of the GEICO Companies and determines the appropriate
    insurance tier. This determination serves to establish the rate
    the consumer will be charged. After the information the cus-
    tomer has provided has been verified, he is issued an insur-
    ance policy at that rate.
    GEICO’s Adverse Action Policy
    The GEICO Companies’ original FCRA policy, adopted in
    1999, was to send adverse action notices to all consumers
    whose credit reports were used in making insurance decisions.
    Later that same year, GEICO changed its policy, at least in
    part to reduce costs. Instead of sending adverse action notices
    to everyone, GEICO developed a system for determining
    which actions it deemed adverse by comparing the rate
    charged to the rate that it would have charged had the credit
    information been “neutral.”
    GEICO’s new system, however, did not comply with
    FCRA’s requirements. The GEICO Companies’ policy during
    1052       REYNOLDS v. HARTFORD FINANCIAL SERVICES
    the period relevant to this case was to compare the consum-
    er’s actual company and tier placement (which, as described
    above, was based in part on his credit rating) with the com-
    pany and tier to which he would have been assigned had a
    “neutral” credit weight been substituted for his actual credit
    weight when calculating the final total insurance weight. The
    GEICO Companies’ “neutral” credit weight was defined, gen-
    erally speaking, as the weight that reflected the average credit
    rating of all consumers. The GEICO Companies would calcu-
    late two final total insurance weights, using only one variable
    —the actual credit weight in one case, and the “neutral” credit
    weight in the other. Only if the final total insurance weight
    using the “neutral” credit weight would have resulted in the
    consumer’s placement with a different company or in a differ-
    ent tier than that to which the consumer was actually
    assigned, and only if such different placement would have
    resulted in the consumer’s being charged a lower rate, would
    GEICO Companies issue an adverse action notice. In other
    words, the GEICO Companies’ policy was to refrain from
    sending a statutory notice if use of the consumer’s actual
    credit information caused the applicant to be placed with an
    entity and in a tier that resulted in the charging of the same
    or a lower rate than the rate that he would have been charged
    had the calculation and the ensuing assignment been based on
    a “neutral” or average credit rating. Under this policy, even if
    the rate ultimately charged was higher than the rate to which
    the consumer would have been entitled had he had a more
    favorable credit rating, the statutory notice was not sent if use
    of the “neutral” and the actual credit data would have led to
    an assignment to the same entity and tier. Thus, it was not
    GEICO’s policy to send adverse action notices to all consum-
    ers who would have been charged lower rates had they
    enjoyed a more favorable credit rating.
    Edo’s Insurance Application
    Following Edo’s call to GEICO’s toll-free number, the
    sales counselor used the credit information he obtained to
    REYNOLDS v. HARTFORD FINANCIAL SERVICES               1053
    place its new customer with GEICO Indemnity. The GEICO
    Companies then applied its policy for determining whether an
    adverse action had occurred. GEICO calculated that, had the
    neutral credit weight been used instead of Edo’s actual credit
    weight, the resulting final total weight would still have
    resulted in Edo’s being placed with GEICO Indemnity. That
    Edo’s placement, and the rate charged for his insurance, did
    not improve when the “neutral” weight was used is not sur-
    prising, as Edo’s actual credit weight was better than average.
    Under its policy, however, the GEICO Companies did not
    issue him an adverse action notice.
    It is uncontested that if the GEICO Companies had used the
    highest credit weight that a consumer could receive rather
    than the neutral credit rate to determine Edo’s alternate place-
    ment, GEICO would have placed Edo with GEICO General,
    a preferred company, and offered him a lower insurance rate.
    In short, if Edo’s credit information had been more favorable
    (even though it was already above average), he would have
    been charged less for his insurance. In 2002, the GEICO
    Companies changed its policy and began to issue adverse
    action notices whenever a report with more favorable credit
    information would have resulted in a lower insurance rate.
    Under the new policy, Edo would have received the statutory
    notice.
    II.   ANALYSIS
    A.    Initial Policies of Insurance
    [1] The principal question in this and a number of related
    cases7 constitutes a matter of first impression: Does FCRA’s
    adverse action notice requirement apply to the rates first
    charged in an initial policy of insurance or is it limited to an
    increase in a rate that the consumer has previously been
    7
    The related cases are resolved by memoranda of disposition filed con-
    currently herewith.
    1054        REYNOLDS v. HARTFORD FINANCIAL SERVICES
    charged? As with all statutory interpretation, we begin with
    the text of the statute. See, e.g., Hartford Underwriters Ins.
    Co. v. Union Planters Bank, N.A., 
    530 U.S. 1
    , 6 (2000). An
    adverse action with respect to insurance is defined by 15
    U.S.C. § 1681a(k)(1)(B)(i) as “a denial or cancellation of, an
    increase in any charge for, or a reduction or other adverse or
    unfavorable change in the terms of coverage or amount of,
    any insurance, existing or applied for, in connection with the
    underwriting of insurance.”
    Specifically, we must decide whether charging a higher
    price for initial insurance than the insured would otherwise
    have been charged because of information in a consumer
    credit report constitutes an “increase in any charge” within the
    meaning of FCRA. First, we examine the definitions of “in-
    crease” and “charge.” Hartford Fire contends that, limited to
    their ordinary definitions, these words apply only when a con-
    sumer has previously been charged for insurance and that
    charge has thereafter been increased by the insurer. The
    phrase, “has previously been charged,” as used by Hartford,
    refers not only to a rate that the consumer has previously paid
    for insurance but also to a rate that the consumer has previ-
    ously been quoted, even if that rate was increased before the
    consumer made any payment. Reynolds disagrees, asserting
    that, under the ordinary definition of the term, an increase in
    a charge also occurs whenever an insurer charges a higher rate
    than it would otherwise have charged because of any factor—
    such as adverse credit information, age, or driving record8 —
    regardless of whether the customer was previously charged
    some other rate. According to Reynolds, he was charged an
    increased rate because of his credit rating when he was com-
    8
    An adverse action under FCRA can, of course, only occur if the
    increase in charge was due to “information contained in a consumer
    report.” 15 U.S.C. § 1681m(a). The consumer reports at issue in these
    cases are credit reports. While increases in charges may occur because of
    many factors, plaintiffs contest only the increases due to unfavorable
    credit information.
    REYNOLDS v. HARTFORD FINANCIAL SERVICES           1055
    pelled to pay a rate higher than the premium rate because he
    failed to obtain a high insurance score. Thus, he argues, the
    definitions of “increase” and “charge” encompass the insur-
    ance companies’ practice. Reynolds is correct.
    [2] “Increase” means to make something greater. See, e.g.,
    OXFORD ENGLISH DICTIONARY (2d ed. 1989) (“The action, pro-
    cess, or fact of becoming or making greater; augmentation,
    growth, enlargement, extension.”); WEBSTER’S NEW WORLD
    DICTIONARY OF AMERICAN ENGLISH (3d college ed. 1988)
    (defining “increase” as “growth, enlargement, etc[.]”).
    “Charge” means the price demanded for goods or services.
    See, e.g., OXFORD ENGLISH DICTIONARY (2d ed. 1989) (“The
    price required or demanded for service rendered, or (less usu-
    ally) for goods supplied.”); WEBSTER’S NEW WORLD DICTIONARY
    OF AMERICAN ENGLISH (3d college ed. 1988) (“[T]he cost or
    price of an article, service, etc.”). Nothing in the definition of
    these words implies that the term “increase in any charge for”
    should be limited to cases in which a company raises the rate
    that an individual has previously been charged.
    [3] While no court has considered whether an increase
    requires a previous charge within the meaning of FCRA, the
    Sixth Circuit has employed the term “increase” in an analo-
    gous circumstance, stating, “An increase in the base price of
    an automobile that is not charged to a cash customer, but is
    charged to a credit customer, solely because he is a credit cus-
    tomer, triggers [the Truth in Lending Act’s] disclosure
    requirements.” Cornist v. B.J.T. Auto Sales, Inc., 
    272 F.3d 322
    , 327 (6th Cir. 2001). Defined in this manner, an increased
    charge is a charge that is higher than it would otherwise have
    been but for the existence of some factor that causes the
    insurer to charge a higher price.
    Second, the statutory definition of “adverse action,” as it is
    made applicable to insurance, explicitly encompasses “any
    insurance, existing or applied for.” 15 U.S.C. § 1681a(k)(1)
    (B)(i) (emphasis added). Congress’ use of the latter phrase
    1056       REYNOLDS v. HARTFORD FINANCIAL SERVICES
    demonstrates its intent that “adverse actions” apply to all
    insurance transactions—from an initial policy of insurance to
    a renewal of a long-held policy. The text of the statute does
    not permit the imposition of any temporal limitation. Hartford
    has suggested no sensible alternative reading of “existing or
    applied for.” Thus, reading the terms “increase” and “charge”
    in the context of the provision as a whole, particularly the
    “existing or applied for” phrase, supports affording them their
    ordinary meaning.
    Third, our interpretation of the terms at issue best comports
    with the stated purpose of FCRA: to ensure the “[a]ccuracy
    and fairness of credit reporting.” 15 U.S.C. § 1681. FCRA’s
    adverse action notice requirement is an important tool that
    Congress created, using broad, encompassing language.
    Through this requirement, Congress sought to promote the
    rights of consumers by giving them essential information
    about how their credit report is used, information that they
    could obtain in no other way. The information Congress man-
    dated serves two important ends. First and foremost, once
    consumers possess this information they can check and cor-
    rect any errors in their credit reports. This increases the
    chances that a consumer’s financial stability will not be ham-
    pered by faulty credit information. It also improves the overall
    accuracy of credit reports, which facilitates the operation of
    our markets. Second, even when credit reports are accurate,
    informing consumers when their credit rating is hurting them
    in the marketplace gives them important information about
    the benefits of improving their credit rating in the future and
    may even assist them in learning how to do so.
    Hartford Fire’s contention that FCRA does not apply to the
    rate charged in initial insurance policies would seriously
    undermine Congress’s clear purpose. The use of credit reports
    to help determine the rates to be charged for initial insurance
    policies is common. Moreover it is these policies that the eco-
    nomically unsophisticated are most likely to purchase. Con-
    gress did not create such strong protections for consumers
    REYNOLDS v. HARTFORD FINANCIAL SERVICES                 1057
    only to render them inapplicable in so critical a circumstance.
    Furthermore, as FCRA is a consumer protection statute, we
    must construe it so as to further its objectives. Guimond v.
    Trans Union Credit Info. Co., 
    45 F.3d 1329
    , 1333 (9th Cir.
    1995). While our interpretation is the plain one, this canon
    supports our result.
    [4] We hold that whenever because of his credit informa-
    tion a company charges a consumer a higher initial rate than
    it would otherwise have charged, it has increased the charge
    within the meaning of FCRA. Therefore, the fact that Reyn-
    olds’ policy was an initial one, and his rate was the initial rate
    charged, is of no consequence. Reynolds’ rate was increased
    above that which it would have otherwise been because of his
    credit report. As the statute’s text is clear, we need not resort
    to either the agency’s interpretations9 or the statute’s legisla-
    tive history. The district court erred in granting summary
    judgment to Hartford Fire on the ground that FCRA does not
    apply to the rate first charged in an initial policy.10
    B.    What Constitutes An Adverse Action
    The GEICO Companies contend that their method of deter-
    mining which consumers were entitled to receive adverse
    action notices comported with FCRA, while Edo asserts that
    under GEICO’s procedure numerous consumers who were
    9
    We note that our holding is consistent with the Federal Trade Commis-
    sion’s interpretation of the statute. Because we find FCRA unambiguous,
    however, we reach our decision independently of, and do not defer to, the
    agency’s interpretation. See Chevron U.S.A., Inc. v. Natural Res. Def.
    Council, 
    467 U.S. 837
    , 842 (1984).
    10
    Although our discussion has principally related to initial insurance
    policies, our interpretation of “increase in any charge” is obviously not
    limited to a consumer’s first policy. As we have explained, an increased
    charge is a charge that is higher than it would otherwise have been but for
    the existence of some factor that causes the insurer to charge a higher
    price. This definition applies equally to initial issues, amendments, and
    renewals of insurance policies.
    1058         REYNOLDS v. HARTFORD FINANCIAL SERVICES
    charged increased rates because of their credit rating failed to
    receive the statutorily required notice. At the time Edo sought
    an initial insurance policy, it was GEICO’s practice to send
    an adverse action notice to a consumer only if the use of his
    actual credit information resulted in his placement with an
    entity and tier that provided a higher insurance rate than the
    entity and tier to which he would have been assigned if “neu-
    tral” or average credit information had been used instead. In
    short, it was GEICO’s policy to send adverse action notices
    only to some of the consumers who would have received
    more favorable rates had they enjoyed a better credit rating.
    Specifically, notices were sent only to those with below-
    average credit who would have been charged a lower rate for
    insurance had they received an average credit rating. GEICO
    contends that only in such circumstance has an adverse action
    occurred. GEICO is incorrect.
    [5] FCRA does not limit its adverse action notice require-
    ment to actions that result in the customer paying a higher rate
    than he would otherwise be charged because his credit rating
    is worse than the average consumer’s. Instead, it requires such
    notices whenever a consumer pays a higher rate because his
    credit rating is less than the top potential score. In other
    words, if the consumer would have received a lower rate for
    his insurance had the information in his consumer report been
    more favorable, an adverse action has been taken against him.11
    Such is the case with Edo. Because Edo would have been
    placed with GEICO General instead of GEICO Indemnity and
    thus would have been charged a lower rate if his credit rating
    had been higher, an adverse action occurred and an adverse
    action notice was required under FCRA.12 Under the GEICO
    11
    We note that the statute does not require an insurance company to
    issue an adverse action notice simply because a consumer does not get the
    best possible rate. If a better credit report would not have reduced the con-
    sumer’s insurance rate, his credit report is not the cause of the higher price
    and therefore no adverse action based on a credit report has occurred.
    12
    Making a slightly different argument, at least rhetorically, the GEICO
    Companies also argue that the action they took against Edo was not
    REYNOLDS v. HARTFORD FINANCIAL SERVICES                  1059
    formula, the fact that the credit rating Edo actually received
    was higher than the average rating did not mean that Edo
    would not be charged a higher rate than he would have been
    charged had he had an even better credit report, but it ensured
    that he would not receive an adverse action notice when he
    was charged that increased rate. The district court erred in
    granting GEICO Indemnity summary judgment on the ground
    that Edo’s rate was not increased on the basis of his credit
    report.
    C.   “No Hit” Adverse Actions
    Hartford Fire makes a separate argument as to why in
    Reynolds’ case no adverse action was taken. Specifically, the
    company argues that no adverse action was taken against
    Reynolds “based in whole or in part on any information con-
    tained in a consumer report” within the meaning of 15 U.S.C.
    § 1681m(a). When Hartford Fire requested credit information
    about Reynolds, Trans Union did not possess the necessary
    information to generate an insurance score and transmitted
    this finding to the insurer. Reynolds was therefore considered
    a “no hit.” See 
    n.5, supra
    . Because he was so designated,
    Reynolds was rendered ineligible for the premium rates avail-
    able to AARP members with qualifying credit ratings, and, as
    a result, was charged a higher rate in his initial policies. Hart-
    ford Fire argues, however, that these were not adverse actions
    because, it contends, an “adverse action” occurs only if it is
    based on “information contained in a consumer report” and no
    adverse because he was placed in the same company that he would have
    been placed in had his credit information not been used. While this is a
    true statement, it is only so because if the consumer refuses to allow his
    credit information to be used, the sales counselor assigns the consumer the
    “neutral” credit weight. Therefore, the GEICO Companies’ argument that
    the action was not adverse because it was the same as if no credit informa-
    tion had been used is functionally identical to its argument that the action
    was not adverse because it was not detrimental when compared to the
    result using a “neutral” credit rating. Thus, this argument fails as well.
    1060       REYNOLDS v. HARTFORD FINANCIAL SERVICES
    such report was received with respect to Reynolds. We reject
    Hartford Fire’s argument.
    [6] FCRA’s definition of “consumer report” is broad. It
    unquestionably encompasses a credit reporting agency’s com-
    munication to an insurance company that a consumer does not
    have enough information on file for an insurance score to be
    calculated. Specifically, 15 U.S.C. § 1681a(d)(1) explains that
    “[t]he term ‘consumer report’ means any written, oral, or
    other communication of any information by a consumer
    reporting agency bearing on a consumer’s credit worthiness,
    credit standing, [or] credit capacity . . . .” (emphasis added).
    Reporting that an agency cannot obtain any information
    regarding a consumer or that a consumer has insufficient
    credit information on file conveys a message regarding the
    consumer’s creditworthiness, standing, and capacity that
    makes his obtaining of credit far more difficult. Such a report
    suggests that the consumer cannot show that he pays debts in
    a timely manner. That information may be false: The credit
    agency may have used the wrong name or searched the wrong
    records, missing data that would have shown that the appli-
    cant is indeed creditworthy. Providing notice therefore serves
    the statutory purpose of allowing the consumer to correct
    errors in credit reports. Accordingly, we hold that a communi-
    cation that a consumer has no information available or an
    insufficient credit history to permit the calculation of a credit
    rating qualifies as “a consumer report” within the meaning of
    FCRA. Because it is uncontested that Reynolds would have
    been charged lower insurance rates had he received qualifying
    credit ratings and because the application of the “no hit” rule
    precluded him from receiving such ratings, we hold that an
    adverse action was taken against him on the basis of informa-
    tion contained in a credit report. Accordingly, the district
    court’s order of summary judgment may not be affirmed on
    the ground that its actions with respect to Reynolds were not
    based on such information.
    REYNOLDS v. HARTFORD FINANCIAL SERVICES                 1061
    D.     Adequacy Of The Notice
    [7] Hartford Fire also urges us to affirm the district court’s
    grant of summary judgment on the alternative ground that,
    although (in its view) it was not required under FCRA to send
    adverse action notices, the notices that the Hartford Compa-
    nies did send were sufficient to meet its FCRA responsibili-
    ties. We reject this argument because the notices were
    inadequate as a matter of law. Under 15 U.S.C.
    § 1681m(a)(1), a company that takes adverse action on the
    basis of a consumer report must “provide oral, written, or
    electronic notice of the adverse action to the consumer” as
    well as meet a number of other specific requirements.13 While
    the term “notice of an adverse action” is not defined in the
    statute, we hold that, at a minimum, such a notice must com-
    municate to the consumer that an adverse action based on a
    consumer report was taken, describe the action, specify the
    effect of the action upon the consumer, and identify the party
    or parties taking the action.14 See Fischl v. General Motors
    Acceptance Corp., 
    708 F.2d 143
    , 150 (5th Cir. 1983) (requir-
    ing disclosure of “reliance on data contained in [a consum-
    er’s] credit report” when providing notice of an adverse
    action).
    The notices Reynolds received did not comply with any of
    the above requirements. They did not tell him that any
    adverse action had been taken against him. They simply stated
    13
    The notice must also contain information regarding the consumer
    reporting agency. It it must provide the name, address, and telephone num-
    ber of the agency that provided the report, a statement that the agency did
    not make the adverse decision and is not able to explain it to the con-
    sumer, a statement setting forth the consumer’s right to obtain a free dis-
    closure of the consumer’s file from the agency, and a statement setting
    forth the consumer’s right to dispute directly with the agency the accuracy
    or completeness of any information in the report. See 15 U.S.C.
    § 1681m(a)(2)-(3); 16 C.F.R. § 698, App. H.
    14
    We do not decide whether a fuller description of what specific infor-
    mation was adverse is required as this question is not before us.
    1062        REYNOLDS v. HARTFORD FINANCIAL SERVICES
    that “[t]he Hartford’s eligibility and pricing decisions are
    based in part on consumer report(s) from a consumer report-
    ing agency” and allowed him to make a written request in
    order to find out more. Reynolds was entitled to be informed
    that his rate for insurance was increased because of informa-
    tion in his credit report. He was also entitled to be told that
    Hartford Fire made the pricing decision and that Hartford
    PCIC and Hartford Midwest issued him policies at those
    higher rates. FCRA recognizes the difference between telling
    a consumer that his credit information could affect his insur-
    ance rate and that it did adversely affect his rate, and requires
    notice of the latter. We therefore reject Hartford Fire’s alter-
    native argument for upholding the district court’s order.
    E.     Who Is Liable
    The defendants all contend that only one company can be
    liable when an insurance policy contains an increase in rates
    —the issuing company. The plain text of the statute, as well
    as its purposes, are to the contrary. Here, we hold that all of
    the defendants are potentially liable under the statute.
    [8] FCRA requires that “any person” who takes an adverse
    action is liable. 15 U.S.C. § 1681m(a). The definition of
    “any” includes the plural. See, e.g., WEBSTER’S NEW WORLD
    DICTIONARY OF AMERICAN ENGLISH (3d college ed. 1988) (“one,
    a, an, or some; one or more without specification or identifi-
    cation”). With regard to insurance transactions, liability
    attaches whenever an adverse action is taken “in connection
    with the underwriting of insurance.” 15 U.S.C. § 1681a(k)(1)
    (B)(i). This broad “in connection with” language confirms
    that a variety of entities may be liable. No provision in the
    statute nor comment in the legislative history suggests that
    Congress intended that only a single company be responsible
    under FCRA when a consumer is charged an increased rate
    for insurance. Therefore, the defendants find themselves in
    the difficult position of persuading us that Congress intended
    REYNOLDS v. HARTFORD FINANCIAL SERVICES         1063
    something different from what it wrote. We analyze their
    three arguments separately.
    First, GEICO argues that the words “applied for” in the
    definition of adverse action, § 1681a(k)(1)(B)(i), demonstrate
    that only the issuing company is liable under the statute. On
    that basis, GEICO asks us to hold that Edo “applied for”
    insurance only with GEICO Indemnity because that was the
    company that issued him a policy. The argument is frivolous,
    both factually and legally. As a matter of fact, Edo did not
    apply to one company but instead requested insurance from
    the GEICO family of companies. He did not specifically ask
    to be placed with GEICO Indemnity, and the GEICO Compa-
    nies did not interpret his telephone call as requesting a policy
    with that company in particular, as evidenced by the evalua-
    tion by Government Employees of his eligibility for a policy
    from several of the GEICO affiliates. That he was placed with
    GEICO Indemnity and not another GEICO entity was the
    result of a decision made by Government Employees person-
    nel, not the result of a limited application by Edo. Thus,
    GEICO’s argument has no basis in fact. Furthermore, as a
    matter of law, we refuse to turn the words “applied for” into
    a legal term of art that refers only to the issuing company. The
    clearest indication that Congress did not intend the words “ap-
    plied for” to be used in such an unusual manner is that this
    interpretation would eliminate all potential FCRA liability for
    denials of insurance. No one disputes that FCRA defines the
    term adverse action to include denials. 15 U.S.C. § 1681a(k)
    (1)(B)(i). However, under GEICO’s interpretation, because a
    consumer has not “applied for” insurance unless a policy has
    been issued and because a company that denies insurance has
    not, by definition, issued a policy, adverse action notices
    would never be required for denials of insurance. This is man-
    ifestly contrary to the statute, as it would eliminate from its
    coverage an important set of actions that Congress clearly
    intended to subject to FCRA’s requirements.
    Second, all the defendants argue that “takes any adverse
    action” limits FCRA’s adverse action notice requirement to
    1064       REYNOLDS v. HARTFORD FINANCIAL SERVICES
    companies that actually issue an insurance policy. We find no
    such limitation in the statute by virtue of Congress’s use of
    the word “takes” or otherwise. 15 U.S.C. § 1681m(a). To the
    contrary, adverse action is defined far more broadly than just
    “issuance.” 15 U.S.C. § 1681a(k). The statutory definition
    specifically includes denials and cancellations as well as
    increases in rates, and other unfavorable changes, whenever
    and by whomever made. The word “takes” neither adds to nor
    detracts from that definition. It describes the act of engaging
    in the conduct that gives rise to the notice requirement. As
    discussed below, all of the companies at issue here took “ad-
    verse actions,” as that term is defined in the statute.
    Third and finally, all the defendants argue that we should
    hold liable only the issuing company because holding several
    companies liable for FCRA violations arising out of the issu-
    ance or denial of a single application will result in multiple,
    confusing adverse action notices, which would thwart rather
    than further FCRA’s purpose. Such is not the case. Joint and
    several liability simply imposes the obligation on all of the
    affiliated companies responsible for taking an adverse action
    to ensure that the affected consumer receives a statutory
    notice describing the adverse affect of his credit report within
    that family of companies. Multiple notices are not required;
    a single notice from the companies involved identifying those
    companies and their respective roles will suffice.
    [9] Holding all the companies that take adverse action
    against a consumer jointly responsible for issuing a notice fur-
    thers FCRA’s objectives. For example, joint responsibility
    substantially increases the prospect that an adverse action
    notice will be sent and that a customer who seeks to obtain
    insurance from a group of affiliated companies will be
    informed as to the manner in which his credit information
    adversely affected him. By imposing joint and several liabil-
    ity, Congress also improved the quality of information con-
    sumers receive, because each of the companies that takes an
    adverse action against the consumer must say so in the notice.
    REYNOLDS v. HARTFORD FINANCIAL SERVICES                  1065
    We doubt that many consumers understand how a group of
    affiliated insurance companies operates or how consumers are
    assigned to specific entities within their overall structure. By
    having the organizations explain the actions each affiliated
    company took, Congress made it more likely that consumers
    would comprehend what transpired with respect to the
    increased cost of their policy.
    [10] On the basis of the record before us all three GEICO
    Companies and Hartford Fire may be held liable under FCRA,
    as may the two other Hartford entities as to which leave to
    amend was denied.15 Two of the GEICO Companies, working
    together, are responsible for increasing Edo’s charge for
    insurance: Government Employees, which made the decision
    as to which of the GEICO family of companies would issue
    the insurance to Edo and, in so doing, determined that he
    would be charged at an increased rate, and GEICO Indemnity,
    which then issued the insurance policy at that increased rate.
    GEICO General is responsible because it denied Edo insur-
    ance for the reason that his credit rating was not sufficiently
    high. Hartford Fire, like Government Employees, made the
    critical rate-to-be-charged decision. It determined that, on the
    basis of Reynolds’ credit report, he was not eligible for the
    lower rates afforded by its affiliates to the qualifying AARP
    members and that he would be charged for his insurance at a
    higher rate. Hartford Fire may therefore be held liable for
    increasing Reynolds’ charges for insurance on the basis of his
    credit rating. Hartford PCIC and Hartford Midwest issued the
    policies to Reynolds at the increased rates determined by
    Hartford Fire, and may, accordingly, be held liable as well.
    15
    While the parties do not agree on every issue of fact, we hold that on
    the record before us there is no issue of material fact as to whether (1)
    Government Employees and Hartford Fire made the decisions that
    increased Edo’s and Reynolds’ rates, respectively, (2) GEICO General
    denied Edo a policy, and (3) GEICO Indemnity issued Edo a policy at an
    increased rate. All of these actions were taken by the companies involved
    and all constituted “adverse actions” within the meaning of FCRA.
    1066         REYNOLDS v. HARTFORD FINANCIAL SERVICES
    [11] In sum, Government Employees, GEICO General, and
    GEICO Indemnity may be held jointly and severally liable for
    failing to issue an adverse action notice to Edo. Likewise,
    Hartford Fire may be held liable for failing to issue a notice
    to Reynolds, and Reynolds may also properly state claims
    against Hartford PCIC and Hartford Midwest. Thus, Reynolds
    should be permitted to amend his claims on remand.
    F.     Meaning Of Willfully
    Each of the defendants asks that we affirm the district
    court’s grant of summary judgment on the alternative ground
    that, as a matter of law, its conduct was not willful. We must
    first define “willfully” as it appears in FCRA.16 Interestingly,
    there is no legislative history to explain what Congress
    intended by the use of that term.
    [12] We begin by following all five of the other circuits
    that have addressed the issue of the mens rea that is required
    with regard to the act that allegedly violates FCRA and hold
    that the act must have been performed “knowingly and inten-
    tionally.” See Phillips v. Grendahl, 
    312 F.3d 357
    , 370 (8th
    Cir. 2002); Dalton v. Capital Associated Indus., Inc., 
    257 F.3d 409
    , 418 (4th Cir. 2001); Cousin v. Trans Union Corp., 
    246 F.3d 359
    , 372 (5th Cir. 2001); Duncan v. Handmaker, 
    149 F.3d 424
    , 429 (6th Cir. 1998); Cushman v. Trans Union
    Corp., 
    115 F.3d 220
    , 226 (3d Cir. 1997). An act that is merely
    negligent is not willful. See McLaughlin v. Richland Shoe
    Co., 
    486 U.S. 128
    , 133 (1988) (“The word ‘willful’ is widely
    used in the law, and, although it has not by any means been
    given a perfectly consistent interpretation, it is generally
    understood to refer to conduct that is not merely negligent.”).
    Additionally, we adopt the position of four of the five other
    16
    “Any person who willfully fails to comply with any requirement
    imposed under this title with respect to any consumer is liable to that con-
    sumer” for actual or statutory damages, punitive damages, and reasonable
    attorney’s fees. 15 U.S.C. § 1681n (emphasis added).
    REYNOLDS v. HARTFORD FINANCIAL SERVICES          1067
    circuits and hold that, although the act must be intentional, it
    need not be the product of “malice or evil motive.” See, e.g.,
    
    Dalton, 257 F.3d at 418
    (holding that a plaintiff need not
    show malice or evil motive); 
    Cousin, 246 F.3d at 372
    (same);
    Bakker v. McKinnon, 
    152 F.3d 1007
    , 1013 (8th Cir. 1998);
    
    Cushman, 115 F.3d at 226
    (same). But see 
    Duncan, 149 F.3d at 429
    (requiring “ ‘a motivation to injure’ ”). In this respect,
    for purposes of willfulness we distinguish civil from criminal
    liability. See Bryan v. United States, 
    524 U.S. 184
    , 191 (1998)
    (“Most obviously [willfulness] differentiates between deliber-
    ate and unwitting conduct, but in the criminal law it also typi-
    cally refers to a culpable state of mind.” (emphasis added)).
    [13] Next, we address the more difficult question: What is
    the nature of the mens rea that is required with respect to the
    law? Here, we follow the Third Circuit. Specifically, we hold
    that as used in FCRA “willfully” entails a “conscious disre-
    gard” of the law, which means “either knowing that policy [or
    action] to be in contravention of the rights possessed by con-
    sumers pursuant to the FCRA or in reckless disregard of
    whether the policy [or action] contravened those rights.”
    
    Cushman, 115 F.3d at 227
    . We adopt this holding for two
    principal reasons.
    First, we believe that the Third Circuit’s definition best
    comports with Supreme Court precedent. The Court has con-
    sistently stated that willfulness for civil liability requires
    either knowledge or reckless disregard with respect to
    whether an action is unlawful. See Trans World Airlines, Inc.
    v. Thurston, 
    469 U.S. 111
    , 128 (1985); see also Hazen Paper
    Co. v. Biggins, 
    507 U.S. 604
    , 614 (1993) (quoting Thurston
    and holding that, for an alleged civil violation of the Age Dis-
    crimination in Employment Act (ADEA), “willful” requires
    only a “ ‘reckless disregard for the matter of whether its con-
    duct was prohibited by the ADEA’ ”); 
    McLaughlin, 486 U.S. at 134
    n.13 (using the Thurston definition of “willful” in
    interpreting the Fair Labor Standards Act); United States v.
    Illinois Cent. R.R. Co., 
    303 U.S. 239
    , 242-43 (1938) (holding
    1068         REYNOLDS v. HARTFORD FINANCIAL SERVICES
    civil defendant’s failure to unload a cattle car was “willful”
    because it showed a disregard for governing statute and an
    indifference to its requirements). The Court’s rule with
    respect to civil cases differs from its rule in criminal proceed-
    ings. In criminal cases, actual knowledge of illegality is
    required for a willful violation of a criminal statute. See
    
    Bryan, 524 U.S. at 196
    (requiring “knowledge that the con-
    duct is unlawful” in a criminal case); Ratzlaf v. United States,
    
    510 U.S. 135
    , 149 (1994) (requiring proof that the criminal
    defendant “knew the structuring [of financial transactions] in
    which he engaged was unlawful”); Cheek v. United States,
    
    498 U.S. 192
    , 201 (1991) (requiring proof that a criminal “de-
    fendant knew of the duty purportedly imposed by the provi-
    sion of the statute or regulation he is accused of violating”).17
    Second, the Third Circuit’s approach best furthers the pur-
    poses and objectives of the Act. It is fair and balanced; it is
    practical as well. It avoids the two extremes of excusing non-
    compliance even though the answer to a previously undecided
    question is objectively apparent and imposing liability not-
    withstanding a truly excusable inability to predict future
    developments in the evolving construction of a statute by the
    courts. It encourages companies that use consumer credit
    reports to make the necessary effort to inform themselves
    fully and fairly as to their statutory obligations and, as a
    result, to carry out the statutory mandate of ensuring that con-
    sumers are notified when their credit information has been
    used against them. Unlike the defendants’ preferred defini-
    tion, the Third Circuit’s standard does not create perverse
    incentives for companies covered by FCRA to avoid learning
    17
    The Eighth Circuit has rejected the reckless disregard standard and
    requires actual knowledge with regard to the law. 
    Phillips, 312 F.3d at 370
    (“[W]ilful noncompliance under section 1681n requires knowing and
    intentional commission of an act the defendant knows to violate the
    law.”). The Sixth Circuit has implied that actual knowledge is necessary.
    
    Duncan, 149 F.3d at 429
    (suggesting that an actual belief of legality suf-
    fices to defeat willfulness liability under FCRA). The Eighth and Sixth
    Circuits, however, ignore Thurston and the cases that follow its reasoning.
    REYNOLDS v. HARTFORD FINANCIAL SERVICES            1069
    the law’s dictates by employing counsel with the deliberate
    purpose of obtaining opinions that provide creative but
    unlikely answers to “issues of first impression.” Because a
    reckless failure to comply with FCRA’s requirements can
    result in punitive damages, insurance and other companies
    will more likely seek objective answers from their counsel as
    to the true meaning of the statute.
    In sum, if a company knowingly and intentionally performs
    an act that violates FCRA, either knowing that the action vio-
    lates the rights of consumers or in reckless disregard of those
    rights, the company will be liable under 15 U.S.C. § 1681n
    for willfully violating consumers’ rights. A company will not
    have acted in reckless disregard of a consumers’ rights if it
    has diligently and in good faith attempted to fulfill its statu-
    tory obligations and to determine the correct legal meaning of
    the statute and has thereby come to a tenable, albeit errone-
    ous, interpretation of the statute. In contrast, neither a deliber-
    ate failure to determine the extent of its obligations nor
    reliance on creative lawyering that provides indefensible
    answers will ordinarily be sufficient to avoid a conclusion that
    a company acted with willful disregard of FCRA’s require-
    ment. Reliance on such implausible interpretations may con-
    stitute reckless disregard for the law and therefore amount to
    a willful violation of the law.
    [14] Where, as here, at least some of the interpretations are
    implausible, consultation with attorneys may provide evi-
    dence of lack of willfulness, but is not dispositive. See Baker
    v. Delta Air Lines, Inc., 
    6 F.3d 632
    , 645 (9th Cir. 1993);
    Uffelman v. Lone Star Steel Co., 
    863 F.2d 404
    , 409 (5th Cir.
    1989) (stating that “seeking legal advice [does not] ipso facto
    establish[ ] the appropriate intent [willfulness]”). Whether or
    not there is willful disregard in a particular case may depend
    in part on the obviousness or unreasonableness of the errone-
    ous interpretation. In some cases, it may also depend in part
    on the specific evidence as to how the company’s decision
    was reached, including the testimony of the company’s execu-
    1070       REYNOLDS v. HARTFORD FINANCIAL SERVICES
    tives and counsel. Because the parties did not have an ade-
    quate opportunity to explore the issue in the district court, we
    remand for further proceedings.
    III.   CONCLUSION
    In conclusion, we hold that FCRA applies, inter alia, to the
    first rates charged in initial insurance policies. We also hold
    that FCRA requires insurance companies to send adverse
    action notices whenever they charge a higher rate for insur-
    ance, in initial policies or otherwise, because of the consum-
    er’s credit information, not simply when the consumer’s
    credit rating is below average. Furthermore, we hold that a
    communication that there is a lack of sufficient credit infor-
    mation regarding a consumer is a credit report within the
    meaning of FCRA. In addition, we hold that adverse action
    notices must communicate to the consumer that an adverse
    action based on a consumer report was taken, describe the
    action, specify the effect of the action upon the consumer, and
    identify the party or parties taking the action. With respect to
    which companies in a group may be liable under FCRA, we
    hold that a company that makes the rate-setting decision, a
    company that issues the insurance policy, and any company
    that denies insurance at a more favorable rate may be held
    jointly and severally liable, and that such companies may pro-
    vide a single adverse action notice to consumers containing
    all of the requisite information. Finally, we adopt the Third
    Circuit’s definition of “willfully”: Reckless disregard is suffi-
    cient.
    As a consequence of these rulings, we hold that the district
    court erred in granting summary judgment to Hartford Fire on
    the basis that increased charges for insurance in an initial pol-
    icy do not constitute adverse actions, and in denying Reyn-
    old’s request for leave to amend his complaint to add Hartford
    PCIC and Hartford Midwest for that same reason. Likewise,
    we hold that the district court erred in granting summary judg-
    ment to GEICO Indemnity on the basis that the actions it took
    REYNOLDS v. HARTFORD FINANCIAL SERVICES                   1071
    were not adverse and granting summary judgment to Hartford
    Fire, Government Employees, and GEICO General on the
    basis that only the issuer of insurance can be liable under
    FCRA. Next, we hold that summary judgment may not be
    granted on the alternative grounds that a transmission that a
    consumer has insufficient credit information to generate a
    score is not a credit report, or that Hartford Fire’s adverse
    action notices were sufficient. In sum, we reverse the district
    court’s grant of summary judgment with respect to all defen-
    dants in both Edo and Reynolds, reverse its denial of Reyn-
    olds’ request to amend his complaint to add Hartford PCIC
    and Hartford Midwest, and remand to the district court for
    further proceedings consistent with this opinion.18
    REVERSED and REMANDED.
    18
    We note that on appeal, plaintiffs seek only a reversal of the grant of
    summary judgment to defendants, and do not request such a judgment on
    their own behalf. Although “a court has the power sua sponte to grant
    summary judgment to a non-movant when there has been a motion but no
    cross-motion,” we decline to do so here. Kassbaum v. Steppenwolf Prod.,
    Inc., 
    236 F.3d 487
    , 494 (9th Cir. 2000).