National Institute of Family & Life Advocates v. Harris ( 2016 )


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  •                  FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    NATIONAL INSTITUTE OF FAMILY             No. 16-55249
    AND LIFE ADVOCATES, a Virginia
    corporation, DBA NIFLA;                     D.C. No.
    PREGNANCY CARE CENTER, a                 3:15-cv-02277-
    California corporation, DBA                JAH-DHB
    Pregnancy Care Clinic; FALLBROOK
    PREGNANCY RESOURCE CENTER, a
    California corporation,                    OPINION
    Plaintiffs-Appellants,
    v.
    KAMALA HARRIS, in her official
    capacity as Attorney General for the
    State of California; THOMAS
    MONTGOMERY, in his official
    capacity as County Counsel for San
    Diego County; MORGAN FOLEY, in
    his official capacity as City Attorney
    for the City of El Cajon, CA;
    EDMUND G. BROWN, JR., in his
    official capacity as Governor of the
    State of California,
    Defendants-Appellees.
    Appeal from the United States District Court
    for the Southern District of California
    John A. Houston, District Judge, Presiding
    2                        NIFLA V. HARRIS
    Argued and Submitted June 14, 2016
    San Francisco, California
    Filed October 14, 2016
    Before: Dorothy W. Nelson, A. Wallace Tashima,
    and John B. Owens, Circuit Judges.
    Opinion by Judge D.W. Nelson
    SUMMARY*
    Civil Rights
    The panel affirmed the district court’s denial of a motion
    for a preliminary injunction sought by three religiously-
    affiliated non-profit corporations to prevent the enforcement
    of the California Reproductive Freedom, Accountability,
    Comprehensive Care, and Transparency Act.
    The Act requires that licensed pregnancy-related clinics
    disseminate a notice stating the existence of publicly-funded
    family-planning services, including contraception and
    abortion. The Act also requires that unlicensed clinics
    disseminate a notice stating that they are not licensed by the
    State of California. Appellants alleged that the Act violates
    their fundamental rights, including their First Amendment
    guarantees to free speech and the free exercise of religion.
    *
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    NIFLA V. HARRIS                         3
    As a threshold matter, the panel held that appellants’
    claims were constitutionally and prudentially ripe.
    Addressing the free speech claim, the panel concluded that
    the proper level of scrutiny to apply to the Act’s regulation of
    licensed clinics was intermediate scrutiny, which the Act
    survived. With respect to unlicensed clinics, the panel
    concluded that the Act survived any level of scrutiny.
    The panel also rejected appellants’ arguments that they
    were entitled to a preliminary injunction based on their free
    exercise claims. The panel held that the Act is a neutral law
    of general applicability, which survived rational basis review.
    The panel concluded that appellants were unable to
    demonstrate a likelihood of success on the merits of their
    First Amendment claims.
    4                    NIFLA V. HARRIS
    COUNSEL
    Matthew Bowman (argued) and David A. Cortman, Alliance
    Defending Freedom, Washington, D.C.; Dean R. Broyles,
    National Center for Law and Policy, Escondido, California;
    Kristen K. Waggoner, Kevin H. Theriot, and Elissa M.
    Graves, Alliance Defending Freedom, Scottsdale, Arizona;
    Anne O’Connor, National Institute of Family and Life
    Advocates, Fredericksburg, Virginia; for Plaintiffs-
    Appellants.
    Jonathan M. Eisenberg (argued), Office of the Attorney
    General, Los Angeles, California, for Defendants-Appellees
    Kamala Harris and Edmund G. Brown, Jr.
    Thomas D. Bunton (argued), Senior Deputy; Thomas E.
    Montgomery, County Counsel; Office of County Counsel,
    San Diego, California; for Defendant-Appellee Thomas
    Montgomery.
    Carrie L. Mitchell, McDougal Love Eckis Boehmer & Foley,
    La Mesa, California, for Defendant-Appellee Morgan Foley.
    Deborah J. Dewart, Swansboro, North Carolina; James L.
    Hirsen, Anaheim Hills, California; for Amicus Curiae Justice
    and Freedom Fund.
    Kristen Law Sagafi and Martin D. Quiñones, Tycko &
    Zavareei LLP, Oakland, California, for Amicus Curiae
    Physicians for Reproductive Health.
    Priscilla Joyce Smith, Brooklyn, New York, for Amicus
    Curiae Information Society Project at Yale Law School.
    NIFLA V. HARRIS                        5
    OPINION
    D.W. NELSON, Circuit Judge:
    The National Institute of Family and Life Advocates, et
    al. appeal from the district court’s denial of their motion for
    a preliminary injunction to prevent the enforcement of the
    California Reproductive Freedom, Accountability,
    Comprehensive Care, and Transparency Act (the FACT Act
    or the Act). The Act requires that licensed pregnancy-related
    clinics disseminate a notice stating the existence of publicly-
    funded family-planning services, including contraception and
    abortion. The Act also requires that unlicensed clinics
    disseminate a notice stating that they are not licensed by the
    State of California. Appellants allege that the Act violates
    their fundamental rights, including their First Amendment
    guarantees to free speech and the free exercise of religion.
    We affirm the district court’s denial of Appellants’
    motion for a preliminary injunction. For the free speech
    claim, we conclude that the proper level of scrutiny to apply
    to the Act’s regulation of licensed clinics is intermediate
    scrutiny, which it survives. With respect to unlicensed
    clinics, we conclude that the Act survives any level of
    scrutiny. For the free exercise claim, we conclude that the
    Act is a neutral law of general applicability, and that it
    survives rational basis review. Appellants, therefore, are
    unable to show the “most important” factor under Winter v.
    Natural Resources Defense Council, Inc., 
    555 U.S. 7
    , 20
    (2008): likelihood of success on the merits. Garcia v.
    Google, Inc., 
    786 F.3d 733
    , 740 (9th Cir. 2015) (en banc).
    6                     NIFLA V. HARRIS
    BACKGROUND
    I. The FACT Act
    The FACT Act was created for the stated purpose of
    ensuring that “[a]ll California women, regardless of income,
    . . . have access to reproductive health services.” Assem. Bill
    No. 775 § 1(a). It was enacted after the California
    Legislature found that a great number of California women
    were unaware of the existence of state-sponsored healthcare
    programs. See 
    id. at §
    1 (a)–(c). These programs, which
    expanded under the Patient Protection and Affordable Care
    Act to include millions of California women, provide “low-
    income women . . . immediate access to free or low-cost
    comprehensive family planning services and pregnancy-
    related care.” 
    Id. at §
    1(c); see also Assem. Comm. on
    Health, Analysis of Assembly Bill No. 775. Specifically, the
    Legislature found that:
    Millions of California women are in need of
    publicly funded family planning services,
    contraception services and education, abortion
    services, and prenatal care and delivery. In
    2012, more than 2.6 million California women
    were in need of publicly funded family
    planning services.      More than 700,000
    California women become pregnant every
    year and one-half of these pregnancies are
    unintended.     In 2010, 64.3 percent of
    unplanned births in California were publicly
    funded. Yet, at the moment they learn that
    they are pregnant, thousands of women
    remain unaware of the public programs
    available to provide them with contraception,
    NIFLA V. HARRIS                       7
    health education and counseling, family
    planning, prenatal care, abortion, or delivery.
    
    Id. at §
    1(b).
    The Legislature also found that the ability of California
    women to receive accurate information about their
    reproductive rights, and to exercise those rights, is hindered
    by the existence of crisis pregnancy centers (CPCs). CPCs
    “pose as full-service women’s health clinics, but aim to
    discourage and prevent women from seeking abortions” in
    order to fulfill their goal of “interfer[ing] with women’s
    ability to be fully informed and exercise their reproductive
    rights.” Assem. Comm. on Health, Analysis of Assembly
    Bill No. 775 at 3. The Legislature found that CPCs, which
    include unlicensed and licensed clinics, employ “intentionally
    deceptive advertising and counseling practices [that] often
    confuse, misinform, and even intimidate women from making
    fully-informed, time-sensitive decisions about critical health
    care.” 
    Id. There are
    approximately 200 CPCs in California.
    
    Id. Because “pregnancy
    decisions are time sensitive, and care
    early in pregnancy is important,” the Legislature found that
    the most effective way to ensure that women are able to
    receive access to family planning services, and accurate
    information about such services, was to require licensed
    pregnancy-related clinics unable to enroll patients in state-
    sponsored programs to state the existence of these services.
    Assem. Bill No. 775 § 1(c)–(d).
    Thus, as required under the Act, all licensed covered
    facilities must disseminate a notice (the Licensed Notice)
    stating, “California has public programs that provide
    8                     NIFLA V. HARRIS
    immediate free or low-cost access to comprehensive family
    planning services (including all FDA-approved methods of
    contraception), prenatal care, and abortion for eligible
    women. To determine whether you qualify, contact the
    county social services office at [insert the telephone
    number].” Cal. Health & Safety Code § 123472(a)(1). The
    Act defines a licensed covered facility as “a facility licensed
    under Section 1204 or an intermittent clinic operating under
    a primary care clinic pursuant to subdivision (h) of Section
    1206, whose primary purpose is providing family planning or
    pregnancy-related services,” and that also satisfies two or
    more of the following criteria:
    (1) The facility offers obstetric ultrasounds,
    obstetric sonograms, or prenatal care to
    pregnant women. (2) The facility provides, or
    offers counseling about, contraception or
    contraceptive methods. (3) The facility offers
    pregnancy testing or pregnancy diagnosis.
    (4) The facility advertises or solicits patrons
    with offers to provide prenatal sonography,
    pregnancy tests, or pregnancy options
    counseling. (5) The facility offers abortion
    services. (6) The facility has staff or
    volunteers who collect health information
    from clients.
    
    Id. § 123471.
    The Act requires that the Licensed Notice be
    disclosed by licensed facilities in one of three possible
    manners:
    (A) A public notice posted in a conspicuous
    place where individuals wait that may be
    easily read by those seeking services from the
    NIFLA V. HARRIS                        9
    facility. The notice shall be at least 8.5 inches
    by 11 inches and written in no less than 22-
    point type. (B) A printed notice distributed to
    all clients in no less than 14-point type. (C) A
    digital notice distributed to all clients that can
    be read at the time of check-in or arrival, in
    the same point type as other digital
    disclosures.
    
    Id. § 123472(a)(2).
    The Act also covers unlicensed facilities. An unlicensed
    clinic is “a facility that is not licensed by the State of
    California and does not have a licensed medical provider on
    staff or under contract who provides or directly supervises the
    provision of all of the services, whose primary purpose is
    providing pregnancy-related services” and that also satisfies
    two of the following criteria:
    (1) The facility offers obstetric
    ultrasounds, obstetric sonograms, or prenatal
    care to pregnant women. (2) The facility
    offers pregnancy testing or pregnancy
    diagnosis. (3) The facility advertises or
    solicits patrons with offers to provide prenatal
    sonography, pregnancy tests, or pregnancy
    options counseling. (4) The facility has staff
    or volunteers who collect health information
    from clients.
    
    Id. § 123471(b).
    Unlicensed clinics must disseminate a
    notice (the Unlicensed Notice) stating, “This facility is not
    licensed as a medical facility by the State of California and
    has no licensed medical provider who provides or directly
    10                        NIFLA V. HARRIS
    supervises the provision of services.” 
    Id. § 123472(b)(1).
    The Unlicensed Notice must be “disseminate[d] to clients on
    site and in any print and digital advertising materials
    including Internet Web sites.” 
    Id. § 123472(b).
    Information
    in advertising material must be “clear and conspicuous,” and
    the onsite notice must be “at least 8.5 inches by 11 inches and
    written in no less than 48-point type, and . . . posted
    conspicuously in the entrance of the facility and at least one
    additional area where clients wait to receive services.” 
    Id. § 123472(b)(2)–(3).
    All violators of the Act “are liable for a civil penalty of
    five hundred dollars . . . for a first offense and one thousand
    dollars . . . for each subsequent offense.” 
    Id. § 123473(a).
    II. Procedural History
    Appellants are three religiously-affiliated non-profit
    corporations.1 The National Institute of Family and Life
    Advocates (NIFLA) is a national organization composed of
    numerous pregnancy centers, 111 of which are located in
    California. Seventy-three of the centers are licensed by the
    State of California, and thirty-eight provide non-medical
    services. Pregnancy Care Clinic is a licensed clinic that
    provides medical services such as ultrasounds, medical
    referrals, and education on family planning. Its staff includes
    two doctors of obstetrics and gynecology, one radiologist, one
    anesthesiologist, one certified midwife, one nurse
    practitioner, ten nurses, and two registered diagnostic medical
    1
    In addition to this appeal, this panel also heard argument in related
    cases A Woman’s Friend Pregnancy Resource Clinic v. Harris, No. 15-
    17517, __ F. App’x __ (9th Cir. 2016), and Livingwell Medical Clinic,
    Inc. v. Harris, No. 15-17497, __ F. App’x __ (9th Cir. 2016).
    NIFLA V. HARRIS                               11
    sonographers. Fallbrook Pregnancy Center is an unlicensed
    clinic. It offers services such as free pregnancy tests that
    patients can take themselves, educational programs, and
    medical referrals. Fallbrook employs several nurses at its
    facility, and also contracts with a licensed medical provider
    for referrals for ultrasounds, which are provided in a separate
    mobile facility nearby. Prenatal sonographs are also offered
    by a contractor in a separate facility nearby.
    Appellants are strongly opposed to abortion. None
    provide abortions or referrals for abortions. NIFLA’s mission
    is to “empower the choice for life,” and Pregnancy Care
    Clinic “provides its services to women in unplanned
    pregnancies pursuant to its pro-life viewpoint, desiring to
    empower the women it serves to choose life for their child,
    rather than abortion.” Fallbrook believes “that human life is
    a gift of God that should not be destroyed by abortion.”
    On October 13, 2015, Appellants brought suit against
    California Attorney General Kamala Harris (the AG),
    California Governor Edmund G. Brown, Jr., County Counsel
    for San Diego County Thomas Montgomery, and City
    Attorney of El Cajon Morgan Foley2 in the Southern District
    of California. Appellants alleged that the FACT Act violates
    their First Amendment free speech and free exercise rights.3
    2
    The district court’s finding that the City Attorney of El Cajon is not
    a proper defendant was harmless error. The Act grants the City Attorney
    the power to enforce the Act. See Cal. Health & Safety Code § 123473.
    The City Attorney, therefore, is a proper defendant.
    3
    Appellants’ claims for relief are (1) Violation of the free speech
    clause of the First Amendment of the United States Constitution;
    (2) Violation of the due process clause of the Fourteenth Amendment of
    the United States Constitution (alleged by unlicensed clinics);
    12                       NIFLA V. HARRIS
    Appellants brought a motion for a preliminary injunction to
    enjoin enforcement of the Act prior to the full litigation of the
    action.
    The district court denied Appellants’ motion for a
    preliminary injunction. The court found that Appellants were
    unable to show a likelihood of success on their free speech
    claim. With respect to the Licensed Notice, the court held
    that the Act either regulated professional conduct subject to
    rational basis review, or professional speech subject to
    intermediate scrutiny, and the Act survived both levels of
    review. The court also held that the Act did not constitute
    viewpoint discrimination. With respect to the Unlicensed
    Notice, the court held that it withstood any level of scrutiny.
    In addition, Appellants could not show a likelihood of success
    on the merits of their free exercise claim because, the court
    held, the Act is a neutral law of general applicability which
    survived rational basis review. The court then explained that
    even though Appellants raised “serious questions going to the
    merits,” All. for the Wild Rockies v. Cottrell, 
    632 F.3d 1127
    ,
    1134–35 (9th Cir. 2011), they could not demonstrate that the
    other Winter factors weighed in favor of granting a
    preliminary injunction.
    (3) Violation of the free exercise clause of the First Amendment of the
    United States Constitution; (4) Violation of the Coats-Snowe Amendment,
    42 U.S.C. § 238N (alleged by licensed clinics); and (5) Violation of the
    free speech clause of the California Constitution. Because Appellants
    brought their motion for preliminary injunction only under their federal
    First Amendment claims, we address only those issues in this opinion.
    NIFLA V. HARRIS                         13
    STANDARD OF REVIEW
    We review the grant or denial of a preliminary injunction
    for an abuse of discretion. Sw. Voter Registration Educ.
    Project v. Shelley, 
    344 F.3d 914
    , 918 (9th Cir. 2003) (en
    banc) (per curiam). We review the district court’s
    interpretation of underlying law de novo. 
    Id. ANALYSIS I.
    Appellants’ Claims are Justiciable.
    As a threshold matter, we must first decide whether
    Appellants’ claims are justiciable. The County Counsel of
    San Diego argues that this action is not constitutionally ripe,
    and even if it were ripe, that we should decline to find
    jurisdiction for prudential reasons.
    We reject these arguments.
    A. Appellants’ Claims are Constitutionally Ripe.
    “[T]he Constitution mandates that prior to our exercise of
    jurisdiction there exist a constitutional ‘case or controversy,’
    that the issues presented are ‘definite and concrete, not
    hypothetical or abstract.’” Thomas v. Anchorage Equal
    Rights Comm’n, 
    220 F.3d 1134
    , 1139 (9th Cir. 1999) (en
    banc) (quoting Ry. Mail Ass’n v. Corsi, 326 U.S 88, 93
    (1945)). A plaintiff must face “a realistic danger of
    sustaining a direct injury as a result of the statute’s operation
    or enforcement,” not an “alleged injury [that] is too
    imaginary or speculative to support jurisdiction.” 
    Id. (internal quotation
    marks and citation omitted). This Court
    has identified three factors to assess in deciding whether a
    14                    NIFLA V. HARRIS
    case is constitutionally ripe: (1) whether plaintiffs have
    articulated a concrete plan to violate the statute in question;
    (2) whether the prosecuting authorities have communicated
    a specific warning or threat to initiate proceedings; and
    (3) the history of past prosecution or enforcement of the
    challenged statute. 
    Id. These factors
    allow for plaintiffs to bring pre-enforcement
    challenges to laws that they claim infringe their fundamental
    rights. See 
    id. at 1137
    n.1. Indeed, we have long recognized
    that “[o]ne does not have to await the consummation of
    threatened injury to obtain preventive relief . . . .
    [p]articularly in the First Amendment-protected speech
    context[.]” Cal. Pro-Life Council, Inc. v. Getman, 
    328 F.3d 1088
    , 1094 (9th Cir. 2003) (citation omitted); see also
    Virginia v. Am. Booksellers Ass’n, Inc., 
    484 U.S. 383
    , 393
    (1988).
    Appellants’ claims are constitutionally ripe. Before the
    district court and this Court, Appellants have explicitly stated
    that they will not comply with the Act, even if enforced.
    Appellants have made this pledge of disobedience although
    they are aware that violators of the Act are subject to civil
    penalties. Cal. Health & Safety Code § 123473(a). The AG,
    moreover, has not stated that she will not enforce the Act.
    See Am. Booksellers 
    Ass’n, 484 U.S. at 393
    (“The State has
    not suggested that the newly enacted law will not be
    enforced, and we see no reason to assume otherwise. We
    conclude that plaintiffs have alleged an actual and well-
    founded fear that the law will be enforced against them.”). A
    lack of enforcement history is not a compelling reason to find
    NIFLA V. HARRIS                              15
    Appellants’ claims unripe in this context.4 The Act did not go
    into effect until January 1, 2016, approximately one month
    before the district court denied the motion for a preliminary
    injunction.      Appellants, therefore, could not have
    demonstrated a significant history of enforcement. See
    Wolfon v. Brammer, 
    616 F.3d 1045
    , 1060 (9th Cir. 2010)
    (affording the factor of past prosecution “little weight” when
    the challenged law was new); LSO Ltd. v. Stroh, 
    205 F.3d 1146
    , 1155 (9th Cir. 2000) (“[E]nforcement history alone is
    not dispositive. Courts have found standing where no one
    had ever been prosecuted under the challenged provision.”).
    B. Appellants’ Claims are Prudentially Ripe.
    Even if a case is constitutionally ripe, we have
    discretionary power to decline to exercise jurisdiction.
    
    Thomas, 220 F.3d at 1142
    . When assessing prudential
    ripeness, we consider: (1) the fitness of the issues for judicial
    decision and; (2) hardship to the parties if we were to
    withhold jurisdiction. 
    Id. at 1141.
    4
    Moreover, we note that NIFLA filed a 28(j) letter informing the
    Court that, on August 16, 2016, Los Angeles City Attorney Michael Feuer
    sent an enforcement letter to co-counsel for NIFLA. In the letter, the City
    Attorney provided notice that The People of the State of California
    planned to make an ex parte application for an order to show cause why
    a preliminary injunction should not issue and a temporary restraining order
    enjoining the Pregnancy Counseling Center, a member of NIFLA, from
    violating the FACT Act. The City indicated it also would file a complaint
    containing a single cause of action—violation of California Business &
    Professions Code § 17200, et seq.—and seeking equitable relief and civil
    penalties. NIFLA states this chilled the speech of the Pregnancy
    Counseling Center.
    16                     NIFLA V. HARRIS
    This Court has stated that “[a] claim is fit for decision if
    the issues raised are primarily legal, do not require further
    factual development, and the challenged action is final.”
    
    Wolfson, 616 F.3d at 1060
    (quoting U.S. W. Commc’ns v.
    MFS Intelenet, Inc., 
    193 F.3d 1112
    , 1118 (9th Cir. 1999)).
    When evaluating hardship “[w]e consider whether the
    ‘regulation requires an immediate and significant change in
    plaintiffs’ conduct of their affairs with serious penalties
    attached to noncompliance.’” Stormans, Inc. v. Selecky,
    
    586 F.3d 1109
    , 1126 (9th Cir. 2009) (quoting Ass’n of Am.
    Med. Colls. v. United States, 
    217 F.3d 770
    , 783 (9th Cir.
    2000)). “[A] litigant must show that withholding review
    would result in direct and immediate hardship and would
    entail more than possible financial loss.” 
    Id. (quoting MFS
    Intelenet, 
    Inc., 193 F.3d at 1118
    ).
    We conclude that both factors favor a finding of
    prudential ripeness.
    This action turns on a question of law. Appellants seek to
    enjoin the enforcement of the Act on the grounds that it is
    unconstitutional. We require no further factual development
    to address Appellants’ challenge. The district court’s order
    denying the motion for a preliminary injunction was also an
    appealable order. 28 U.S.C. § 1292(a)(1).
    We also conclude that the parties would face immediate
    and significant hardships if we were to decline to exercise
    jurisdiction. Until we issue a decision, Appellants must
    routinely choose between holding fast to their firmly held
    beliefs about abortion, or complying with the Act. And
    although the San Diego County Counsel claims that he will
    suffer hardship if he is forced to defend the Act, we find more
    significant the definite and direct hardship that all parties will
    NIFLA V. HARRIS                       17
    suffer if we were to decline to find jurisdiction. As noted,
    without a decision, Appellants must continually choose
    between obeying the law or following their strongly held
    convictions about abortion, and the AG will have to choose
    whether or not to enforce a law without the benefit of a ruling
    on its constitutionality.
    We therefore conclude that this action is justiciable and
    turn to the merits of the case.
    II. The District Court Did Not Abuse Its Discretion in
    Denying the Preliminary Injunction.
    When bringing a motion for a preliminary injunction, a
    plaintiff must demonstrate: (1) that he is likely to succeed on
    the merits of his claim; (2) that he is likely to suffer
    irreparable harm in the absence of preliminary relief; (3) that
    the balance of equities tips in his favor; and (4) that an
    injunction is in the public interest. 
    Winter, 555 U.S. at 20
    . A
    preliminary injunction can also be issued if “a plaintiff
    demonstrates . . . that serious questions going to the merits
    were raised and the balance of hardships tips sharply in the
    plaintiff’s favor,” as well as satisfaction of the other Winter
    factors. All. for the Wild 
    Rockies, 632 F.3d at 1134
    –35
    (citation omitted).
    A. Appellants Cannot Demonstrate a Likelihood of
    Success on their First Amendment Free Speech
    Claims.
    Appellants argue that the Act should be subject to strict
    scrutiny for two main reasons. First, they argue that because
    the Act compels content-based speech, strict scrutiny is
    18                       NIFLA V. HARRIS
    appropriate. Second, they contend that the Act engages in
    viewpoint discrimination.
    We disagree. Although the Act is a content-based
    regulation, it does not discriminate based on viewpoint. The
    fact that the Act regulates content, moreover, does not compel
    us to apply strict scrutiny. And because we agree with the
    Fourth Circuit that the Supreme Court’s decision in Planned
    Parenthood of Se. Pa. v. Casey, 
    505 U.S. 833
    (1992), did not
    announce a rule regarding the level of scrutiny to apply in
    abortion-related disclosure cases, we apply our precedent in
    Pickup v. Brown, 
    740 F.3d 1208
    (9th Cir. 2013), and rule that
    the Licensed Notice regulates professional speech, subject to
    intermediate scrutiny.5 The Licensed Notice survives
    intermediate scrutiny. We also conclude that the Unlicensed
    Notice survives any level of scrutiny. Thus, the district court
    did not err in finding that Appellants cannot show a
    likelihood of success on the merits of their free speech
    claims.
    1. Strict Scrutiny is Inappropriate.
    A regulation discriminates based on content when “on its
    face,” the regulation “draws distinctions based on the
    message a speaker conveys.” Reed v. Town of Gilbert, 135 S.
    Ct. 2218, 2227 (2015). A regulation discriminates based on
    viewpoint when it regulates speech “based on ‘the specific
    5
    We find unpersuasive Appellees’ argument that the Act regulates
    commercial speech subject to rational basis review. See Zauderer v.
    Office of Disciplinary Counsel of Supreme Court of Ohio, 
    471 U.S. 626
    ,
    651 (1985). Commercial speech “does no more than propose a
    commercial transaction.” Coyote Pub., Inc. v. Miller, 
    598 F.3d 592
    , 604
    (9th Cir. 2010) (citation omitted). The Act primarily regulates the speech
    that occurs within the clinic, and thus is not commercial speech.
    NIFLA V. HARRIS                            19
    motivating ideology or the opinion or perspective of the
    speaker.’” 
    Id. at 2230
    (quoting Rosenberger v. Rector &
    Visitors of Univ. of Va., 
    515 U.S. 819
    , 829 (1995)). Thus,
    viewpoint discrimination is a kind of content discrimination.
    Indeed, viewpoint discrimination is a “‘more blatant’ and
    ‘egregious form of content discrimination.’” 
    Id. (quoting Rosenberger,
    515 U.S. at 829).
    Because viewpoint discrimination is a subset of content
    discrimination, a regulation can be content-based, but
    viewpoint neutral. Such is the case with the Act.
    On its face, the Act compels Appellants to disseminate the
    Notices. See 
    id. at 2228
    (explaining that the “first step” in
    assessing whether a law is content-based or content-neutral is
    to “determine[ ] whether the law is content neutral on its
    face”). The Act therefore requires Appellants engage in
    speech on a particular subject matter. In so doing, the Act
    “[m]andat[es] speech that a speaker would not otherwise
    make” which “necessarily alters the content of the speech.”
    Riley v. Nat’l Fed’n of the Blind of N.C., Inc., 
    487 U.S. 781
    ,
    795 (1988). The Act, therefore, is a content-based
    regulation.6
    The Act, however, does not discriminate based on
    viewpoint. It does not discriminate based on the particular
    opinion, point of view, or ideology of a certain speaker.
    Instead, the Act applies to all licensed and unlicensed
    facilities, regardless of what, if any, objections they may have
    to certain family-planning services. The Act contains two
    6
    We disagree with the district court’s conclusion that the Act is
    content-neutral. This error, however, was harmless as it appropriately
    denied the motion for a preliminary injunction.
    20                    NIFLA V. HARRIS
    narrow exceptions that do not disfavor any particular
    speakers. The first exemption is for clinics “directly
    conducted, maintained, or operated by the United States or
    any of its departments, officers, or agencies.” Cal. Health &
    Safety Code § 123471(c)(1). This exemption was created in
    order to avoid federal preemption. The Act’s second
    exemption is for a clinic “enrolled as a Medi-Cal provider and
    a provider in the Family Planning, Access, Care, and
    Treatment Program.” 
    Id. § 123472(c)(2).
    This exemption
    was created because clinics that fall under § 123472(c)(2)
    already provide all of the publicly-funded health services
    outlined in the Licensed Notice.
    Appellants argue that this case is similar to Sorrell v. IMS
    Health Inc., 
    564 U.S. 552
    (2011), in which the Supreme
    Court held that a law restricting the sale and use of pharmacy
    records discriminated based on viewpoint and was subject to
    more rigorous judicial scrutiny. There, the Court looked to
    the law’s legislative findings and concluded that the law’s
    “express purpose” was to burden specific speakers. 
    Id. at 565.
    Appellants assert that because the California legislature
    also had specific speakers in mind when enacting the Act,
    that is, CPCs and clinics opposed to abortion, the Act engages
    in viewpoint discrimination.          Appellants emphasize,
    moreover, that California has no evidence that their clinics
    actually misinform women.
    Sorrell, however, did not rely solely on legislative intent.
    The Court concluded that the law “on its face burden[ed]
    disfavored speech by disfavored speakers,” allowing use of
    the pharmacy records by all “but a narrow class of disfavored
    speakers.” 
    Id. at 564,
    573. Thus, while “a statute’s stated
    purpose may also be considered,” Sorrell did not turn
    exclusively on the law’s motivation or purpose. 
    Id. at 565.
                          NIFLA V. HARRIS                       21
    Importantly, the law in Sorrell applied to the speakers that
    were the targets of the law, while it exempted others. In
    sharp contrast, as discussed, the Act applies to almost all
    licensed and unlicensed speakers. Other than the two narrow
    exceptions unrelated to viewpoint, the Act applies equally to
    clinics that offer abortion and contraception as it does to
    clinics that oppose those same services.
    Appellants’ reliance on Conant v. Walters, 
    309 F.3d 629
    (9th Cir. 2002), is also misplaced. In Conant, we affirmed an
    injunction that prohibited the federal government from
    possibly revoking a doctor’s license based on a federal policy
    that “not merely prohibit[ed] the discussion of marijuana,”
    but also “condemn[ed] expression of a particular viewpoint,
    i.e., that medical marijuana would likely help a specific
    patient.” 
    Id. at 637.
    Conant is distinguishable. Again, other than the two
    exceptions, the Act applies to all clinics, regardless of their
    stance on abortion or contraception. Next, unlike in Conant,
    the Act does not favor or disfavor any particular viewpoint.
    Indeed, contrasting this case with the Fourth Circuit’s recent
    decision in Stuart v. Camnitz, 
    774 F.3d 238
    (4th Cir. 2014),
    confirms that the Act does not engage in viewpoint
    discrimination. In Stuart, the Fourth Circuit held that a
    statute that required doctors to perform an ultrasound, display
    the sonogram, and describe the fetus to women seeking
    abortions violated the physicians’ First Amendment 
    rights. 774 F.3d at 255
    –56. In so doing, the Fourth Circuit
    concluded that the law compelled speech that “convey[ed] a
    particular opinion,” which was, “to convince women seeking
    abortions to change their minds or reassess their decisions.”
    
    Id. at 246.
    Here, however, the Act does not convey any
    opinion. The Licensed Notice and the Unlicensed Notice do
    22                    NIFLA V. HARRIS
    not imply or suggest any preference regarding family-
    planning services. Instead, the Licensed Notice merely states
    the existence of publicly-funded family-planning services,
    and the Unlicensed Notice only states that the particular clinic
    in which it is distributed is not licensed.
    We conclude that the Act is content-based, but does not
    discriminate based on viewpoint.
    i. Even Though the Act Engages in Content-
    Based Discrimination, Strict Scrutiny is
    Inappropriate.
    In arguing that content-based regulations are always
    subject to strict scrutiny, Appellants cite the Supreme Court’s
    recent decision in Reed. In Reed, the Supreme Court held
    that a town’s regulation of the manner in which outdoor signs
    were displayed was content-based and unable to satisfy strict
    
    scrutiny. 135 S. Ct. at 2227
    , 2231. In reaching this
    conclusion, the Court expressly stated that “[c]ontent-based
    laws . . . are presumptively unconstitutional and may be
    justified only if the government proves that they are narrowly
    tailored to serve compelling state interests.” 
    Id. at 2226.
    Reed, however, does not require us to apply strict scrutiny
    in this case. Since Reed, we have recognized that not all
    content-based regulations merit strict scrutiny. See United
    States v. Swisher, 
    811 F.3d 299
    , 311–13 (9th Cir. 2016) (en
    banc) (discussing Reed and noting examples that illustrate
    that “[e]ven if a challenged restriction is content-based, it is
    not necessarily subject to strict scrutiny”).
    Further, the Supreme Court has recognized a state’s right
    to regulate physicians’ speech concerning abortion. In Casey,
    NIFLA V. HARRIS                       23
    the Supreme Court considered Pennsyvania’s requirement
    that a physician provide abortion-related information to his or
    her patient, writing:
    All that is left of petitioners’ argument is an
    asserted First Amendment right of a physician
    not to provide information about the risks of
    abortion, and childbirth, in a manner
    mandated by the State. To be sure, the
    physician’s First Amendment rights not to
    speak are implicated . . . but only as part of
    the practice of medicine, subject to
    reasonable licensing and regulation by t h e
    State . . . We see no constitutional infirmity
    in the requirement that the physician provide
    the information mandated by the State 
    here. 505 U.S. at 884
    (citations omitted) (emphasis added). Over
    a decade later, in Gonzales v. Carhart, the Court wrote that
    “the State has a significant role to play in regulating the
    medical profession.” 
    550 U.S. 124
    , 157 (2007).
    In interpreting these cases, courts have not applied strict
    scrutiny in abortion-related disclosure cases, even when the
    regulation is content-based. See 
    Stuart, 774 F.3d at 248
    –49
    (applying intermediate scrutiny); Tex. Med. Providers
    Performing Abortion Servs. v. Lakey, 
    667 F.3d 570
    , 576 (5th
    Cir. 2012) (applying a reasonableness test); Planned
    Parenthood Minn., N.D., S.D. v. Rounds, 
    530 F.3d 724
    ,
    734–35 (8th Cir. 2008) (applying a reasonableness test).
    Thus, Appellants’ argument that the Act, a content-based
    regulation, must be subject to strict scrutiny is unpersuasive.
    We have recognized that not all content-based regulations are
    24                    NIFLA V. HARRIS
    subject to strict scrutiny, and courts have routinely applied a
    lower level of scrutiny when states have compelled speech
    concerning abortion-related disclosures.
    ii. Casey Did Not Announce a Rule Regarding
    the Level of Scrutiny to Apply to Abortion-
    related Disclosure Cases.
    Although courts are in agreement that strict scrutiny is
    inappropriate in abortion-related disclosure cases, there is
    currently a circuit split regarding the appropriate level of
    scrutiny to apply. In interpreting Casey and Gonzales, and in
    particular the above quoted excerpt from Casey, the Fifth and
    Eighth Circuits have applied a “reasonableness” test when
    determining whether an abortion-related disclosure law
    violated physicians’ First Amendment rights. In Lakey, the
    Fifth Circuit held that the appropriate level of scrutiny for
    abortion-related disclosures was “the antithesis of strict
    scrutiny,” upholding a law requiring doctors to show pregnant
    women sonograms of their fetuses and make audible the
    fetuses’ 
    heartbeats. 667 F.3d at 575
    . The Lakey court
    interpreted Casey and Gonzales to mean that such laws were
    permissible as they “are part of the state’s reasonable
    regulation of medical practice.” 
    Id. at 576.
    Similarly, in
    construing Casey and Gonzales, the Eighth Circuit upheld a
    law regulating informed consent to abortion, concluding that
    a state “can use its regulatory authority to require a physician
    to provide truthful, non-misleading information” to patients
    in the context of abortion-related disclosures. 
    Rounds, 530 F.3d at 734
    –35.
    The Fourth Circuit, however, disagreed that Casey created
    an entirely new standard to apply in abortion-related
    disclosure cases. In Stuart, the Fourth Circuit concluded that
    NIFLA V. HARRIS                       25
    “[t]he single paragraph in Casey does not assert that
    physicians forfeit their First Amendment rights in the
    procedures surrounding abortions, nor does it announce the
    proper level of scrutiny to be applied to abortion regulations
    that compel 
    speech[.]” 774 F.3d at 249
    . The court also noted
    that Gonzales did not shed light on the First Amendment
    standard post-Casey, since Gonzales was not a First
    Amendment case. 
    Id. Thus, the
    court assessed a law
    requiring doctors to perform an ultrasound, sonogram, and
    describe the fetus to pregnant patients under a professional
    speech framework. 
    Id. at 247–48,
    252, 256. The court
    concluded that intermediate scrutiny was the appropriate
    standard and that the law failed this level of scrutiny. 
    Id. Applying intermediate
    scrutiny, the court explained, was
    “consistent with Supreme Court precedent and appropriately
    recognizes the intersection . . . of regulation of speech and
    regulation of the medical profession in the context of an
    abortion procedure.” 
    Id. at 249.
    We agree with the Fourth Circuit that Casey did not
    establish a level of scrutiny to apply in abortion-related
    disclosure cases. Casey’s short discussion of a physician’s
    First Amendment rights in the context of abortion means only
    what it says—that there was no violation of the physicians’
    First Amendment rights given the particular facts of Casey.
    
    See 505 U.S. at 884
    (“We see no constitutional infirmity in
    the requirement that the physician provide the information
    mandated by the State here.” (emphasis added)). We need
    not “read too much,” 
    Stuart, 774 F.3d at 249
    , into Casey’s
    statement that physicians are “subject to reasonable licensing
    and regulation by the 
    State.” 505 U.S. at 884
    . Casey did not
    announce an entirely new rule with this limited statement.
    See 
    Stuart, 774 F.3d at 249
    (“That particularized finding [in
    Casey] hardly announces a guiding standard of scrutiny for
    26                    NIFLA V. HARRIS
    use in every subsequent compelled speech case involving
    abortion.”). Nor did it render inapplicable other frameworks
    for assessing free speech claims when the speech at issue
    concerns abortion. Instead, what Casey did was merely
    confirm what we have always known, which is that
    professionals are subject to reasonable licensing by the state.
    See, e.g., Dent v. West Virginia, 
    129 U.S. 114
    , 122 (1889)
    (examining a law regulating the medical profession and
    writing that “[t]he power of the state to provide for the
    general welfare of its people authorizes it to prescribe all such
    regulations as in its judgment will secure or tend to secure
    them against the consequences of ignorance and incapacity,
    as well as of deception and fraud”).
    We also agree with the Fourth Circuit that Gonzales did
    not clearly speak to the level of scrutiny to apply to
    physician’s First Amendment rights. See 
    Stuart, 774 F.3d at 249
    (“The fact that a regulation does not impose an undue
    burden on a woman under the due process clause does not
    answer the question of whether it imposes an impermissible
    burden on the physician under the First Amendment.”).
    We rule that strict scrutiny is inappropriate, and that
    Casey did not announce a level of scrutiny to apply in
    abortion-related disclosure cases.
    2. The Licensed Notice Is Professional Speech
    Subject to Intermediate Scrutiny.
    In Pickup, we assessed the level of scrutiny to apply to
    Senate Bill 1172, a California law that banned mental health
    therapists from conducting on minor patients any practice that
    purported to change a patient’s sexual 
    orientation. 740 F.3d at 1221
    . We explained that the level of protection to apply to
    NIFLA V. HARRIS                        27
    specific instances of professional speech or conduct is best
    understood as along a continuum. At one end is a
    professional’s right to engage in a “public dialogue, [where]
    First Amendment protection is at its greatest.” 
    Id. at 1227.
    There, “[professionals] are constitutionally equivalent to
    soapbox orators and pamphleteers, and their speech receives
    robust protection[.]” 
    Id. at 1227–28.
    On the other end lies
    professional conduct, where the speech at issue is, for
    example, a form of treatment. 
    Id. at 1229.
    When regulating
    conduct, “the state’s power is great, even though such
    regulation may have an incidental effect on speech.” 
    Id. Because the
    law in Pickup involved the regulation of a
    specific type of therapy, we held that it regulated professional
    conduct subject to rational basis review. 
    Id. at 1231.
    Pickup also delineated professional speech that falls in the
    middle of the continuum. At the midpoint, “the First
    Amendment tolerates a substantial amount of speech
    regulation within the professional-client relationship that it
    would not tolerate outside of it” because “[w]hen
    professionals, by means of their state-issued licenses, form
    relationships with clients, the purpose of those relationships
    is to advance the welfare of the clients, rather than to
    contribute to public debate.” 
    Id. at 1228.
    Pickup, however,
    never discussed the level of scrutiny appropriate for speech
    that fell at the midpoint.
    We conclude that the Licensed Notice regulates speech
    that falls at the midpoint of the Pickup continuum, and that
    intermediate scrutiny should apply.
    To begin, the Licensed Notice regulates professional
    speech. Underlying the Pickup opinion is the principle that
    professional speech is speech that occurs between
    28                     NIFLA V. HARRIS
    professionals and their clients in the context of their
    professional relationship. In other words, speech can be
    appropriately characterized as professional when it occurs
    within the confines of a professional’s practice. See King v.
    Governor of N.J., 
    767 F.3d 216
    , 232 (3d Cir. 2014) (“[W]e
    conclude that a licensed professional does not enjoy the full
    protection of the First Amendment when speaking as part of
    the practice of her profession.” (emphasis added)). The idea
    that the speech that occurs between a professional and a client
    is distinct from other types of speech stems from the belief
    that professionals, “through their education and training, have
    access to a corpus of specialized knowledge that their clients
    usually do not” and that clients put “their health or their
    livelihood in the hands of those who utilize knowledge and
    methods with which [they] ordinarily have little or no
    familiarity.” Id.; see also Lowe v. SEC, 
    472 U.S. 181
    , 232
    (1985) (White, J., concurring) (“One who takes the affairs of
    a client personally in hand and purports to exercise judgment
    on behalf of the client in the light of the client’s individual
    needs and circumstances is properly viewed as engaging in
    the practice of a profession.”). This is why states have the
    power to regulate professions, see, e.g., Barsky v. Bd. of
    Regents of Univ. of N.Y., 
    347 U.S. 442
    , 449 (1954) (“The
    state’s discretion . . . extends naturally to the regulation of all
    professions concerned with health.”), as well as the power to
    regulate the speech that occurs within the practice of the
    profession.
    Licensed clinics engage in speech that occurs squarely
    within the confines of their professional practice. For
    example, Pregnancy Care Clinic provides medical services
    such as ultrasounds, clinical services such as medical
    referrals, and non-medical services such as peer counseling
    and education. Thus, a regular client of Pregnancy Care
    NIFLA V. HARRIS                        29
    could easily use many of their services throughout the stages
    of her pregnancy, such as receiving educational information
    about best health practices when pregnant, relying upon
    Pregnancy Care for regular check-ups, or using Pregnancy
    Care as a resource for counseling. In all these instances, the
    client and Pregnancy Care engage in speech that is part of
    Pregnancy Care’s professional practice of offering family-
    planning services. There is no question that Pregnancy
    Care’s clients go to the clinic precisely because of the
    professional services it offers, and that they reasonably rely
    upon the clinic for its knowledge and skill. Because licensed
    clinics offer medical and clinical services in a professional
    context, the speech within their walls related to their
    professional services is professional speech.
    The professional nature of their speech does not change
    even if Appellants decide to have staff members disseminate
    the Licensed Notice in the clinics’ waiting rooms, instead of
    by doctors or nurses in the examining room. Here, the
    professional nature of the licensed clinics’ relationship with
    their clients extends beyond the examining room. All the
    speech related to the clinics’ professional services that occurs
    within the clinics’ walls, including within in the waiting
    room, is part of the clinics’ professional practice.
    Furthermore, the Licensed Notice contains information
    regarding the professional services offered by the clinics, and
    thus would constitute professional speech regardless of where
    within the clinic it was disseminated.
    We now turn to the correct level of scrutiny to apply to
    the Licensed Notice and conclude that under our precedent in
    Pickup, intermediate scrutiny applies. Licensed Clinics are
    not engaging in a public dialogue when treating their clients,
    and they are not “constitutionally equivalent to soapbox
    30                       NIFLA V. HARRIS
    orators and pamphleteers.” 
    Pickup, 740 F.3d at 1227
    . Thus,
    it would be inappropriate to apply strict scrutiny. And, unlike
    in Pickup, the Licensed Notice does not regulate therapy,
    treatment, medication, or any other type of conduct. Instead,
    the Licensed Notice regulates the clinics’ speech in the
    context of medical treatment, counseling, or advertising.7
    Because the speech here falls at the midpoint of the
    Pickup continuum, it is not afforded the “greatest” First
    Amendment protection, nor the least. 
    Id. It follows,
    therefore, that speech in the middle of the Pickup continuum
    should be subject to intermediate scrutiny. See 
    Stuart, 774 F.3d at 249
    (applying intermediate scrutiny when
    physicians challenged an abortion-related disclosure law they
    claimed violated their First Amendment rights); 
    King, 767 F.3d at 237
    (applying intermediate scrutiny when
    therapists challenged a law prohibiting therapy that purported
    to change patients’ sexual-orientation, which it had
    determined was professional “speech” rather than “conduct”).
    Applying intermediate scrutiny is consistent with the
    principle that “within the confines of a professional
    relationship, First Amendment protection of a professional’s
    speech is somewhat diminished,” 
    Pickup, 740 F.3d at 1228
    ,
    but that professionals also do not “simply abandon their First
    Amendment rights when they commence practicing a
    profession.” 
    Stuart, 774 F.3d at 247
    .
    Appellants cite In Re Primus, 
    436 U.S. 412
    (1978), to
    argue that strict scrutiny should apply to professional speech
    when the professional services at issue are offered free of
    7
    We disagree with the district court’s conclusion that the Act
    regulates conduct. The district court’s error, however, was harmless as it
    appropriately denied the motion for a preliminary injunction.
    NIFLA V. HARRIS                             31
    charge. We reject this argument.8 In In re Primus, the
    Supreme Court addressed whether a lawyer’s First
    Amendment rights were violated when a state bar punished
    her for writing a letter to a possible client about free legal
    services available at the American Civil Liberties Union, an
    organization with which she was affiliated, but offered her no
    
    compensation. 436 U.S. at 414
    –15. The Supreme Court held
    that the lawyer’s constitutional rights were violated, writing
    that “[i]n the context of political expression and association
    . . . a State must regulate with significantly greater precision.”
    
    Id. at 437–38.
    Here, however, Appellants have positioned
    themselves in the marketplace as pregnancy clinics. Their
    non-profit status does not change the fact that they offer
    medical services in a professional context. Nor does their
    non-profit status transform them into, for example, an
    organization that engages in “political expression and
    association.” 
    Id. 3. The
    Licensed Notice Survives Intermediate
    Scrutiny.
    In order to survive intermediate scrutiny, “the State must
    show . . . that the statute directly advances a substantial
    governmental interest and that the measure is drawn to
    achieve that interest.” 
    Sorrell, 564 U.S. at 572
    . Intermediate
    scrutiny is “demanding” but requires less than strict scrutiny.
    8
    We do not think a necessary element of professional speech is for
    the client to be a paying client. A lawyer who offers her services to a
    client pro bono, for example, nonetheless engages in professional speech.
    But see Moore-King v. Cty. of Chesterfield, 
    708 F.3d 560
    , 569 (4th Cir.
    2013) (“[T]he relevant inquiry to determine whether to apply the
    professional speech doctrine is whether the speaker is providing
    personalized advice in a private setting to a paying client or instead
    engages in public discussion and commentary.” (emphasis added)).
    32                    NIFLA V. HARRIS
    Retail Digital Network, LLC v. Appelsmith, 
    810 F.3d 638
    , 648
    (9th Cir. 2016). “What is required is ‘a fit that is not
    necessarily perfect, but reasonable; that represents not
    necessarily the single best disposition but one whose scope is
    in proportion to the interest served; that employs not
    necessarily the least restrictive means but . . . a means
    narrowly tailored to achieve the desired objective.’” 
    Id. at 649
    (quoting Bd. of Trustees of the State Univ. of N.Y. v. Fox,
    
    492 U.S. 469
    , 480 (1989)).
    We conclude that the Licensed Notice satisfies
    intermediate scrutiny. California has a substantial interest in
    the health of its citizens, including ensuring that its citizens
    have access to and adequate information about
    constitutionally-protected medical services like abortion. The
    California Legislature determined that a substantial number
    of California citizens may not be aware of, or have access to,
    medical services relevant to pregnancy. See Assem. Bill No.
    775 § 1(b). This includes findings that in 2012, 2.6 million
    California women were in need of publicly-funded family-
    planning services, and that thousands of pregnant California
    women remain unaware of the state-funded programs that
    offer an array of services, such as health education and
    planning, prenatal care, and abortion. 
    Id. As we
    have long
    recognized, “[s]tates have a compelling interest in the
    practice of professions within their boundaries, and . . . as
    part of their power to protect the public health, safety, and
    other valid interests they have broad power to establish
    standards for . . . regulating the practice of professions.” Am.
    Acad. of Pain Mgmt. v. Joseph, 
    353 F.3d 1099
    , 1109 (9th Cir.
    2004) (quoting Fla. Bar v. Went For It, Inc., 
    515 U.S. 618
    ,
    625 (1994)).
    NIFLA V. HARRIS                      33
    We conclude that the Licensed Notice is narrowly drawn
    to achieve California’s substantial interests. The Notice
    informs the reader only of the existence of publicly-funded
    family-planning services. It does not contain any more
    speech than necessary, nor does it encourage, suggest, or
    imply that women should use those state-funded services.
    The Licensed Notice is closely drawn to achieve California’s
    interests in safeguarding public health and fully informing
    Californians of the existence of publicly-funded medical
    services. And given that many of the choices facing pregnant
    women are time-sensitive, such as a woman’s right to have an
    abortion before viability, 
    Casey, 505 U.S. at 846
    , we find
    convincing the AG’s argument that because the Licensed
    Notice is disseminated directly to patients whenever they
    enter a clinic, it is an effective means of informing women
    about publicly-funded pregnancy services.
    Appellants argue that because California could find other
    ways to disseminate the information in the Licensed Notice
    to the public, such as in an advertising campaign, the Act
    cannot survive heightened scrutiny. The Second and Fourth
    Circuits used similar reasoning to strike down provisions of
    abortion-related regulations. See Evergreen Ass’n, Inc. v.
    City of N.Y., 
    740 F.3d 233
    , 250 (2d Cir. 2014) (stating that
    “the City can communicate this message through an
    advertising campaign”); Centro Tepeyac v. Montgomery Cty.,
    
    722 F.3d 184
    , 191 (4th Cir. 2013) (en banc) (stating that the
    government had “several options less restrictive than
    compelled speech” such as “launch[ing] a public awareness
    campaign” (internal quotation marks and citation omitted)).
    But Evergreen and Centro Tepeyac applied strict scrutiny,
    which is much more stringent than the intermediate scrutiny
    we apply today. Unlike when evaluating a law under strict
    34                        NIFLA V. HARRIS
    scrutiny, under intermediate scrutiny, a law need not be the
    least restrictive means possible. See 
    Appelsmith, 810 F.3d at 649
    . Thus, even if it were true that the state could
    disseminate this information through other means, it need not
    prove that the Act is the least restrictive means possible.9
    Further, unlike the portions of the regulations before the
    Second and Fourth Circuits, the Licensed Notice does not use
    the word “encourage,” or other language that suggests the
    California Legislature’s preferences regarding prenatal care.
    See 
    Evergreen, 740 F.3d at 250
    (striking down the portion of
    the regulation that required clinics to state that “the New
    York City Department of Health and Mental Hygiene
    encourages women who are or who may be pregnant to
    consult with a licensed provider”); Centro 
    Tepeyac, 722 F.3d at 191
    (striking the portion of the regulation that mandated
    clinics to state that “the Montgomery County Health Officer
    encourages women who are or may be pregnant to consult
    with a licensed health care provider”).
    4. The Unlicensed Notice Survives Any Level of
    Review.
    We now address the speech regulated by the Unlicensed
    Notice. While we acknowledge that unlicensed clinics do not
    offer many of the medical services available at licensed
    9
    We note that, given the preliminary stage of this case, it is unclear
    whether California actually could have disseminated this information as
    effectively in an advertising campaign, as Appellants argue. At oral
    argument, the AG noted that California has advertised its publicly-funded
    programs, but many women were still unaware of their existence given the
    expansion of certain health programs. Oral Argument at 28:44, A
    Woman’s Friend Pregnancy Resource Clinic v. Harris, No. 15-17517,
    http://www.ca9.uscourts.gov/media/view_video.php?pk_vid=0000009827.
    NIFLA V. HARRIS                        35
    clinics, they nonetheless offer some professional services.
    Fallbrook Pregnancy Center, for example, offers educational
    programs. They also give medical referrals for ultrasounds
    and sonographs, which are offered nearby. Indeed, the Act
    covers unlicensed clinics like Fallbrook precisely because
    their “primary purpose is [to provide] pregnancy-related
    services” and those services can include collecting health
    information, offering prenatal care, or pregnancy tests and
    diagnosis. Cal. Health & Safety Code § 123471(b).
    We need not resolve the question, however, of whether
    the Unlicensed Notice regulates professional speech because
    it is clear to us that the Unlicensed Notice will survive even
    strict scrutiny.
    In order to survive strict scrutiny, a regulation must be
    “narrowly tailored to serve a compelling interest.” Williams-
    Yulee v. Fla. Bar, 
    135 S. Ct. 1656
    , 1665 (2015).
    California has a compelling interest in informing pregnant
    women when they are using the medical services of a facility
    that has not satisfied licensing standards set by the state. And
    given the Legislature’s findings regarding the existence of
    CPCs, which often present misleading information to women
    about reproductive medical services, California’s interest in
    presenting accurate information about the licensing status of
    individual clinics is particularly compelling.
    We conclude that the Unlicensed Notice is narrowly
    tailored to this compelling interest. By stating that the clinic
    in which it is disseminated is not licensed by the State of
    California, the Unlicensed Notice helps ensure that women,
    who may be particularly vulnerable when they are searching
    for and using family-planning clinical services, are fully
    36                    NIFLA V. HARRIS
    informed that the clinic they are trusting with their well-being
    is not subject to the traditional regulations that oversee those
    professionals who are licensed by the state. The Unlicensed
    Notice is also only one sentence long. It merely states that
    the facility in which it appears is not licensed by California
    and has no state-licensed medical provider. It says nothing
    about the quality of service women may receive at these
    clinics, and in no way implies or suggests California’s
    preferences regarding unlicensed clinics.
    The Second and Fourth Circuits held that regulations with
    provisions similar to the Unlicensed Notice survived strict
    scrutiny. In Evergreen, the Second Circuit concluded that the
    portion of the regulation that required clinics to state if they
    “have a licensed medical provider on staff who provides or
    directly supervises the provision of all of the services”
    survived strict scrutiny because it was not overly broad, and
    was “the least restrictive means to ensure that a woman [was]
    aware of whether or not a particular pregnancy services
    center ha[d] a licensed medical 
    provider.” 740 F.3d at 246
    –47 (emphasis in original). Similarly, in Centro Tepeyac,
    the Fourth Circuit held that the portion of the regulation that
    stated “the Center does not have a licensed medical
    professional on staff,” survived strict scrutiny because it
    “merely notifie[d] patients that a licensed medical
    professional [was] not on staff, d[id] not require any other
    specific message, and in neutral language state[d] the 
    truth.” 722 F.3d at 190
    (internal quotation marks and citation
    omitted). The surviving portions of the regulations in
    Evergreen and Centro Tepeyac merely state whether or not
    the clinics had licensed providers, which is exactly what the
    Unlicensed Notice does.
    NIFLA V. HARRIS                              37
    We therefore hold that the district court did not abuse its
    discretion in finding that Appellants cannot demonstrate a
    likelihood of success on their free speech claim. The
    Licensed Notice regulates professional speech, subject to
    intermediate scrutiny, which it survives. The Unlicensed
    Notice survives any level of review.10
    B. Appellants Cannot Demonstrate a Likelihood of
    Success on their First Amendment Free Exercise
    Claim.
    Courts have long recognized that “the right of free
    exercise does not relieve an individual of the obligation to
    comply with a ‘valid and neutral law of general applicability
    on the ground that the law proscribes (or prescribes) conduct
    that his religion prescribes (or proscribes).’” Empl’t Div.,
    Dep’t. of Human Res. of Or. v. Smith, 
    494 U.S. 872
    , 879
    (1990) (quoting United States v. Lee, 
    455 U.S. 252
    , 263 n.3
    (1982) (Stevens, J., concurring in judgment)). A neutral and
    generally applicable law is subject to only rational basis
    review. Stormans, Inc. v. Wiesman, 
    794 F.3d 1064
    , 1075–76
    (9th Cir. 2015).
    The Act is facially neutral. “A law lacks facial neutrality
    if it refers to a religious practice without a secular meaning
    discernable from the language or context.” 
    Id. at 1076
    (citation omitted). The Act references no religious practice
    and is thus facially neutral.
    10
    To be clear, we do not conclude that strict scrutiny is the correct
    level of scrutiny to apply to the Unlicensed Notice. We only conclude that
    it can survive strict scrutiny.
    38                    NIFLA V. HARRIS
    The Act is also operationally neutral. It “prescribe[s] and
    proscribe[s] the same conduct for all, regardless of
    motivation.” 
    Id. at 1077.
    The Act applies to all covered
    facilities, and is indifferent to the basis for any objection.
    Thus, contrary to Appellants’ assertion, this case is
    distinguishable from Church of Lukumi Babalu Aye, Inc. v.
    City of Hialeah. There, the Supreme Court found non-neutral
    a law that banned animal sacrifices for only a particular
    religion while sacrifices “that [were] no more necessary or
    humane in almost all other circumstances [went]
    unpunished.” 
    508 U.S. 520
    , 536 (1993). But, unlike in
    Lukumi, the Act applies to all licensed and unlicensed
    facilities, regardless of any objection, religious or otherwise.
    The fact that Appellants’ objections are grounded in their
    religious beliefs does not affect the Act’s neutrality. See
    
    Stormans, 794 F.3d at 1077
    (“The Free Exercise Clause is not
    violated even if a particular group, motivated by religion,
    may be more likely to engage in the proscribed conduct.”).
    The Act is generally applicable. “[I]f a law pursues the
    government’s interest only against conduct motivated by
    religious belief but fails to include in its prohibitions
    substantial, comparable secular conduct that would similarly
    threaten the government’s interest, then the law is not
    generally applicable.” 
    Id. at 1079
    (internal quotation marks
    and citation omitted). A law is not generally applicable if it
    “in a selective manner impose[s] burdens only on conduct
    motivated by religious belief[.]” 
    Lukumi, 508 U.S. at 543
    .
    The Act has two exemptions, and neither renders the Act
    not generally applicable. As noted, the Act’s first exemption
    exists to avoid federal preemption, and its second exemption
    is for clinics that already provide all of the publicly-funded
    services outlined in the Act. 
    See supra
    section II.A.1.
    NIFLA V. HARRIS                              39
    Because the Act’s exemptions are “tied directly to limited,
    particularized, business-related, objective criteria,” the Act is
    generally applicable. 
    Stormans, 794 F.3d at 1082
    .
    And finally, this action is not a “hybrid-rights” case in
    which a free exercise plaintiff has made out a “colorable
    claim that a companion right has been violated.” San Jose
    Christian Coll. v. City of Morgan Hill, 
    360 F.3d 1024
    , 1032
    (9th Cir. 2004). Appellants have not shown a likelihood of
    success on the merits of their free speech claim. Thus, there
    is no “colorable claim” for “a companion right.” 
    Id. We conclude
    that the Act is a neutral law of general
    applicability, subject to only rational basis review. See
    
    Stormans, 794 F.3d at 1075
    –76. Because the Licensed Notice
    survives intermediate scrutiny, and the Unlicensed Notice
    survives any level of review, the Act necessarily also survives
    rational basis review.11
    CONCLUSION
    Appellants have failed to demonstrate that the first, most
    important, Winter factor favors granting their motion for a
    preliminary injunction. 
    Garcia, 786 F.3d at 740
    . We reject
    Appellants’ arguments that they are entitled to a preliminary
    11
    We also find that Appellants have not raised “serious questions”
    going to the merits of their claims; thus, the alternate test set forth in
    Alliance for the Wild Rockies does not apply. The district court’s
    conclusion that there were serious questions going to the merits was
    harmless error because the district court appropriately denied the motion
    for a preliminary injunction. Because Appellants cannot show a
    likelihood of success on the merits or “serious questions” going to the
    merits of their First Amendment claims, we need not discuss the
    remaining Winter factors.
    40                   NIFLA V. HARRIS
    injunction based on their free speech claims. The Act is a
    content-based regulation that does not discriminate based on
    viewpoint. And because Casey did not announce a new rule
    regarding the level of scrutiny to apply to abortion-related
    disclosure cases, we apply this Court’s professional speech
    framework and conclude that the Licensed Notice is subject
    to intermediate scrutiny, which it survives. The Unlicensed
    Notice survives any level of review.
    We also reject Appellants’ arguments that they are
    entitled to a preliminary injunction based on their free
    exercise claims. The Act is a neutral law of general
    applicability, which survives rational basis review.
    Appellants, therefore, are unable to demonstrate
    likelihood of success on the merits of their First Amendment
    claims.
    AFFIRMED.