Telegram Messenger, Inc. v. Lantah, LLC ( 2019 )


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  •                             NOT FOR PUBLICATION                          FILED
    UNITED STATES COURT OF APPEALS                        JUL 17 2019
    MOLLY C. DWYER, CLERK
    U.S. COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    TELEGRAM MESSENGER, INC.,                       No.    18-16695
    Plaintiff-counter-                        D.C. No. 3:18-cv-02811-CRB
    defendant-Appellee,
    v.                                             MEMORANDUM*
    LANTAH, LLC,
    Defendant-counter-claimant-
    Appellant.
    Appeal from the United States District Court
    for the Northern District of California
    Charles R. Breyer, District Judge, Presiding
    Argued and Submitted March 12, 2019
    San Francisco, California
    Before: WALLACE, TASHIMA, and McKEOWN, Circuit Judges.
    Telegram Messenger, Inc. and Lantah, LLC are entities developing
    cryptocurrencies, a form of digital currency. Each plans to call its cryptocurrency
    “GRAM.” Telegram sought to enjoin Lantah from using the GRAM mark, and the
    district court issued a preliminary injunction. We have jurisdiction under 28
    *
    This disposition is not appropriate for publication and is not precedent
    except as provided by Ninth Circuit Rule 36-3.
    U.S.C. § 1292, and we affirm.
    We review for abuse of discretion an order granting a preliminary
    injunction. Pimentel v. Dreyfus, 
    670 F.3d 1096
    , 1105 (9th Cir. 2012). In doing so,
    “we employ a two-part test: first, we ‘determine de novo whether the trial court
    identified the correct legal rule to apply to the relief requested’; second, we
    determine ‘if the district court's application of the correct legal standard was (1)
    illogical, (2) implausible, or (3) without support in inferences that may be drawn
    from the facts in the record.’” 
    Id.
     (quoting Cal. Pharmacists Ass’n v. Maxwell–
    Jolly, 
    596 F.3d 1098
    , 1104 (9th Cir. 2010)).
    I.
    “A party can obtain a preliminary injunction by showing that (1) it is ‘likely
    to succeed on the merits,’ (2) it is ‘likely to suffer irreparable harm in the absence
    of preliminary relief,’ (3) ‘the balance of equities tips in [its] favor,’ and (4) ‘an
    injunction is in the public interest.’” Disney Enters., Inc. v. VidAngel, Inc., 
    869 F.3d 848
    , 856 (9th Cir. 2017) (quoting Winter v. NRDC, Inc., 
    555 U.S. 7
    , 20
    (2008)). The parties only dispute the first element, which turns on whether
    Telegram first used the mark in commerce before Lantah filed its intent-to-use
    application and therefore has priority, i.e., the right to enjoin Lantah from using the
    mark. See Brookfield Commc’ns, Inc. v. W. Coast Entm’t Corp., 
    174 F.3d 1036
    ,
    1047 (9th Cir. 1999).
    2
    “Use in commerce” means the “bona fide use of a mark in the ordinary
    course of trade, and not made merely to reserve a right in a mark.” 
    15 U.S.C. § 1127
    . A mark “shall be deemed to be in use in commerce . . . on services when it
    is used or displayed in the sale or advertising of services and the services are
    rendered in commerce.” 
    Id.
     “In determining whether . . . the ‘use in commerce’
    test ha[s] been satisfied, we have . . . generally followed a ‘totality of the
    circumstances’ approach.” Rearden LLC v. Rearden Commerce, Inc., 
    683 F.3d 1190
    , 1205 (9th Cir. 2012). This approach turns on whether the mark was used “in
    a way sufficiently public to identify or distinguish the marked [services] in an
    appropriate segment of the public mind.” 
    Id.
     (quoting New W. Corp. v. NYM Co.
    of Cal., 
    595 F.2d 1194
    , 1200 (9th Cir. 1979)). Relevant factors include not only
    “evidence of actual sales, or lack thereof,” but also non-sales activity including:
    [1] the genuineness and commercial character of the activity, [2] the
    determination of whether the mark was sufficiently public to identify
    or distinguish the marked service [or good] in an appropriate segment
    of the public mind as those of the holder of the mark, [3] the scope of
    the non-sales activity relative to what would be a commercially
    reasonable attempt to market the service [or good], [4] the degree of
    ongoing activity of the holder to conduct the business using the mark,
    [5] the amount of business transacted, and [6] other similar factors
    
    Id.
     (quoting Chance v. Pac-Tel Teletrac Inc., 
    242 F.3d 1151
    , 1159 (9th Cir. 2001)).
    Although Telegram questions whether the totality of the circumstances test is
    applicable here, our precedents make clear that it does. See id.; Chance, 
    242 F.3d at 1159
    .
    3
    A close reading of the district court’s opinion demonstrates that it applied, at
    least implicitly, the totality of the circumstances test. The district court reasoned
    that Telegram entered into contracts—titled “PURCHASE AGREEMENT FOR
    GRAMS”—with various buyers. The purchase agreements required the buyers to
    pay Telegram by a specified payment date in exchange for the right to receive the
    agreed-upon number of GRAMs in the future. Pursuant to these agreements,
    Telegram received $850 million, which it publicly disclosed in an SEC filing,
    although the filing did not mention the GRAM mark. The district court also
    pointed to several publications that reported on Telegram’s efforts to offer the
    GRAM cryptocurrency. Although Telegram ultimately did not provide GRAM to
    its buyers, the district court’s conclusion that such pre-sales activity demonstrates
    Telegram’s use in commerce was not illogical, implausible, or without support
    from the record. Accordingly, the district court did not abuse its discretion.
    II.
    We also recognize that the district court stayed the case pending appeal of
    the preliminary injunction. We have repeatedly admonished district courts not to
    delay trial preparation to await an interim ruling on a preliminary injunction. See,
    e.g., Melendres v. Arpaio, 
    695 F.3d 990
    , 1002–03 (9th Cir. 2012); Global
    Horizons, Inc. v. U.S. Dep’t of Labor, 
    510 F.3d 1054
    , 1058 (9th Cir. 2007).
    “Because of the limited scope of our review of the law applied by the district court
    4
    and because the fully developed factual record may be materially different from
    that initially before the district court, our disposition of appeals from most
    preliminary injunctions may provide little guidance as to the appropriate
    disposition on the merits.” Melendres, 695 F.3d at 1003 (quoting Sports Form,
    Inc. v. United Press Int’l, Inc., 
    686 F.2d 750
    , 753 (9th Cir. 1982)). This case could
    have well proceeded to a disposition on the merits without the delay in processing
    the interlocutory appeal. “Given the purported urgency of” the claims involved,
    the parties might “have been better served to pursue aggressively” the resolution of
    the case in the district court, “rather than apparently awaiting the outcome of this
    appeal.” Global Horizons, 
    510 F.3d at 1059
    . Accordingly, we urge the district
    court promptly to lift the stay.
    AFFIRMED.
    5