Mary v. Harris Foundation v. Federal Communications Commission ( 2015 )


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  •  United States Court of Appeals
    FOR THE DISTRICT OF COLUMBIA CIRCUIT
    Argued October 27, 2014           Decided January 20, 2015
    No. 13-1304
    MARY V. HARRIS FOUNDATION,
    APPELLANT
    v.
    FEDERAL COMMUNICATIONS COMMISSION,
    APPELLEE
    HOLY FAMILY COMMUNICATIONS, INC.,
    INTERVENOR
    On Appeal of an Order of the
    Federal Communications Commission
    Donald E. Martin argued the cause and filed the briefs
    for appellant.
    Matthew J. Dunne, Counsel, Federal Communications
    Commission, argued the cause for appellee. With him on the
    brief were Jonathan B. Sallet, Acting General Counsel, David
    M. Gossett, Acting Deputy General Counsel, and Richard K.
    Welch, Deputy Associate General Counsel. Jacob M. Lewis,
    Associate General Counsel, entered an appearance.
    Denise B. Moline was on the brief for intervenor Holy
    Family Communications, Inc. in support of appellee.
    2
    Before: HENDERSON, Circuit Judge, and GINSBURG and
    SENTELLE, Senior Circuit Judges.
    Opinion for the Court filed by Senior Circuit Judge
    GINSBURG.
    GINSBURG, Senior Circuit Judge: The Mary V. Harris
    Foundation (MVH) and Holy Family Communications, Inc.
    each applied to the Federal Communications Commission for
    a license to operate a noncommercial educational radio station
    in the vicinity of Buffalo, New York, requiring the
    Commission to decide between the two. To do so, the agency
    used its comparative selection criteria, which it had
    promulgated through a notice-and-comment rulemaking. By
    a faithful application of those criteria, the Commission found
    Holy Family had the superior application and awarded it the
    license. MVH appeals that decision, arguing that the criterion
    upon which the outcome turned, viz., the weight given to an
    applicant’s plan to broadcast to underserved populations,
    either violates the Communications Act of 1934, which
    requires the Commission to distribute licenses fairly, or is
    arbitrary and capricious, in violation of the Administrative
    Procedure Act. MVH also appeals the agency’s refusal to
    waive application of the selection criteria.
    Because the disputed criterion is part of a reasonable
    framework for achieving goals consistent with the
    Commission’s statutory mandate, and because MVH offers no
    support for a waiver except that it came close to the threshold
    it needed to get the license, we affirm the decision of the
    Commission.
    3
    I. Background
    When multiple applicants seek mutually exclusive
    licenses to operate a noncommercial educational (NCE) radio
    station, the Commission’s choice between them turns first
    upon the extent to which their proposals would increase the
    access of underserved populations to NCE broadcasting
    service. 47 C.F.R. § 73.7002. It does so pursuant to the “fair
    distribution” mandate in section 307(b) of the
    Communications Act of 1934, as amended, 47 U.S.C.
    § 307(b), which instructs “the Commission [to] make such
    distribution of licenses ... among the several States and
    communities as to provide a fair, efficient, and equitable
    distribution of radio service to each of the same.”
    Prior to 1995, when faced with mutually exclusive
    applications for an NCE license, the Commission
    implemented this mandate through a comprehensive review of
    the applicants’ proposals in extended “comparative hearings.”
    Because this method proved inefficient and impermissibly
    subjective, the Commission conducted a rulemaking
    proceeding to revise the NCE comparative selection process.
    In re Reexamination of the Comparative Standards for
    Noncommercial Educational Applicants, Report & Order, 15
    FCC Rcd. 7386 (2000) [hereinafter NCE Order]. Under the
    newly promulgated selection process, the Commission first
    applies the objective Fair Distribution Rule:
    1)   An applicant will receive the license if at least 10%
    of all the people it proposes to reach will receive
    their first or second reserved channel NCE service,
    as long as the absolute number of people newly to
    receive first or second service is at least 2,000.
    2)   If more than one applicant meets the 10% threshold,
    then the applicant proposing to provide first or
    4
    second service to more people will receive the
    license, as long as the difference amounts to at least
    5,000 people.
    3)   If the difference does not amount to 5,000 people,
    then all the applicants meeting the 10% threshold
    will be compared according to other criteria. If no
    applicant meets the threshold, then no preference
    will be awarded and all applicants will be compared
    according to other criteria.
    See 47 C.F.R. § 73.7002. If the Fair Distribution Rule is not
    dispositive, then the Commission compares NCE applicants
    by awarding points for (1) continuity of local ownership, (2)
    having diverse ownership, (3) operating a statewide network
    that provides programming to accredited schools, and (4)
    proposing to broadcast to a larger area and population than
    other applicants. See 47 C.F.R. § 73.7003.
    Holy Family and MVH each applied to the Commission
    to broadcast NCE programming to the greater Buffalo, New
    York area. Holy Family would reach 88,434 people, 5.53%
    (or 4,886) of whom were receiving only one NCE service, and
    MVH would reach 300,673 people, 9.46% (or 28,453) of
    whom were receiving only one NCE service. Accordingly,
    neither applicant received a dispositive preference under the
    Fair Distribution Rule because neither reached the 10%
    threshold, even though MVH proposed to serve
    approximately 23,500 more underserved people than did Holy
    Family. When it went on to compare the two applicants under
    the point system, the Commission tentatively selected Holy
    Family. That decision was announced in a 2007 order that
    also resolved a number of other application contests. See In
    re Comparative Consideration of 76 Groups of Mutually
    Exclusive Applications for Permits to Construct New or
    5
    Modified Noncommercial Educational FM Stations, 22 FCC
    Rcd. 6101, 6167, ¶ 230 (2007) [hereinafter Omnibus Order].
    MVH petitioned the Media Bureau of the Commission to
    deny Holy Family’s application because, in addition to
    reasons not relevant to this appeal, Holy Family’s proposal
    was “far inferior to MVH’s proposal in terms of the fair
    distribution of service.” MVH therefore asked the Bureau to
    grant it a fair distribution preference despite falling short of
    the 10% threshold because “[s]lavish adherence” to the Fair
    Distribution Rule yielded an unintended consequence in this
    case. The Bureau denied that aspect of the petition,
    explaining in its Letter Decision that the threshold is
    necessary “to ensure that only the most significant differences
    would be decisional” and that comparative differences not
    reaching this level of significance are taken into account in
    the points awarded for an applicant reaching a larger area and
    population. 22 FCC Rcd. 18931, 18935 (2007) [hereinafter
    Letter Decision]. It also cited a recent decision of the
    Commission denying a waiver to an applicant that would have
    brought first or second service to 9.33% of its population,
    approximately 25,000 people. 
    Id. at 18934.
    The Bureau later
    denied MVH’s request for reconsideration because MVH did
    no more than “reassert[] points that it made previously.” In re
    Application of Holy Family Commc’ns, Inc., Mem. Op. &
    Order, 26 FCC Rcd. 12791, 12792, ¶ 4 (2011). MVH then
    applied to the Commission for review, arguing the 10%
    threshold is arbitrary and the Commission should waive it in
    recognition of the superiority of MVH’s proposal in achieving
    a fair distribution of NCE service. The Commission denied
    review, stating only that it agreed with the reasoning of the
    Media Bureau. In re Holy Family Commc’ns, Inc., Mem. Op.
    & Order, 28 FCC Rcd. 4854, 4854, ¶ 2 (2013) [hereinafter
    Final Order].
    6
    MVH now appeals the Commission’s decision under 47
    U.S.C. § 402(b)(1), which statute allows an applicant for a
    station license to appeal the denial of its application directly
    to this court. Holy Family has intervened in support of both
    the Fair Distribution Rule and the Commission’s denial of a
    waiver.
    II. Analysis
    MVH argues the Fair Distribution Rule is an
    impermissible basis for the Commission’s decision because
    the 10% threshold fails to implement the statutory
    requirement for “fair, efficient, and equitable distribution of
    radio service” and because it is arbitrary and capricious.
    MVH also argues that, even if the Rule survives scrutiny, as
    applied in this case the result is inconsistent with achieving a
    fair distribution, wherefore the Commission abused its
    discretion by denying MVH’s waiver request.
    A. The 10% Threshold Is Permissible Under the Statute
    MVH first argues the 10% threshold is inconsistent with
    the Commission’s statutory obligation to “provide a fair,
    efficient, and equitable distribution of radio service.” It
    points out that the Commission’s historical approach to
    achieving a fair distribution was to compare the absolute
    numbers of underserved people, not the percentages of the
    total populations, that the applicants would serve. What the
    Commission did in the past is of no moment, however, if its
    current approach reflects a permissible interpretation of the
    statute. See Chevron, U.S.A., Inc. v. Natural Res. Def.
    Council, Inc., 
    467 U.S. 837
    , 863-64 (1984) (“An initial
    agency interpretation is not instantly carved in stone. On the
    contrary, the agency, to engage in informed rulemaking, must
    consider varying interpretations and the wisdom of its policy
    7
    on a continuing basis.”); Motor Vehicle Mfrs. Ass'n of U.S.,
    Inc. v. State Farm Mut. Auto. Ins. Co., 
    463 U.S. 29
    , 42 (1983)
    (“[W]e fully recognize that regulatory agencies do not
    establish rules of conduct to last forever and that an agency
    must be given ample latitude to adapt their rules and policies
    to the demands of changing circumstances.” (citations and
    internal quotation marks omitted)).         An agency must
    nevertheless “display awareness that it is changing position”;
    it cannot “depart from a prior policy sub silentio or simply
    disregard rules that are still on the books.” FCC v. Fox
    Television Stations, Inc., 
    556 U.S. 502
    , 515 (2009). This does
    not, however, equate to a “heightened standard” for
    reasonableness. 
    Id. at 514.
    The agency need only show “that
    the new policy is permissible under the statute, that there are
    good reasons for it, and that the agency believes it to be
    better.” 
    Id. at 515.
    At oral argument, MVH clarified its position; it
    contended the only acceptable rule under the statute would be
    one that granted the license to whichever applicant would
    provide first or second service to more people. Nothing in the
    text or history of the statute could possibly be read to require
    that specific approach.
    Applying the familiar two-step framework of Chevron,
    we ask first whether in § 307(b) the Congress addressed and
    hence foreclosed the question here in dispute. 
    See 467 U.S. at 843
    (agency “must give effect to the unambiguously
    expressed intent of Congress”). Section 307(b) was enacted
    to redress the “[c]oncentration of radio service in the big city”
    at the expense of service to “sparsely populated areas.”
    Pasadena Broad. Co. v. FCC, 
    555 F.2d 1046
    , 1050 (D.C. Cir.
    1977) (internal quotation marks omitted). There can be no
    doubt, however, that the Congress left it to the agency to
    decide how best to pursue this goal: The litany “fair,
    8
    efficient, and equitable” indicates the Congress delegated to
    the Commission the task of balancing myriad considerations
    that neither body could fully anticipate. See Alvin Lou Media,
    Inc. v. FCC, 
    571 F.3d 1
    , 11 (D.C. Cir. 2009) (“The text of
    § 307 is silent regarding ... what the Commission should
    consider in making § 307(b) determinations).           Indeed,
    § 307(b) was given its present form in 1936 precisely in order
    to replace the rigid head counting scheme the Congress had
    imposed upon the agency in a 1935 amendment, and to
    restore the discretionary approach of the original
    Communications Act of 1934. See Pasadena 
    Broad., 555 F.2d at 1050
    (“The purpose of this reversion was [in part] to
    loose the Commission from the fetters imposed by the quota
    system”). By eschewing a more prescriptive test, the
    Congress clearly authorized the Commission to decide what
    factors would be dispositive in expanding access to radio
    service. See Alvin Lou 
    Media, 571 F.3d at 11
    (“The absence
    of statutory procedural mandates supports the conclusion that
    the Commission’s ... procedures ... do not conflict with
    § 307(b)”).
    Turning to step two of the Chevron framework, we ask
    whether the agency’s interpretation of § 307(b) in this case is
    a “permissible” 
    one. 467 U.S. at 843
    . MVH contends that
    whatever “fair, efficient, and equitable distribution” means, it
    must include selecting an applicant that will bring second
    service to 23,500 more people than would another applicant.
    Sensible as that proposition may seem at first blush, its appeal
    fades when one recalls that the statute requires the
    Commission to ensure access to radio service not only for
    underserved people but in particular for underserved people in
    sparsely populated areas. The percentage of the total
    broadcast population receiving first or second NCE service is
    a reasonable proxy for whether the station targets a sparsely
    populated area. The 10% threshold ensures that stations
    9
    targeted at big cities do not win a decisive preference by
    virtue of incidentally covering pockets of underserved people
    who reside in a generally well-served community, as
    illustrated below.
    Moreover, there is nothing in § 307(b) that suggests
    people already receiving one NCE broadcast must be
    considered underserved or given a preference at all. Should
    people receiving two NCE broadcasts be designated
    underserved? What about a community receiving several
    commercial broadcasts but no NCE broadcasts? These are
    judgments the Congress delegated to the Commission, not to
    the courts. It is therefore well within the Commission’s
    discretion to award preferences for fair distribution in a
    manner that provides an incentive for applicants to expand
    service to sparsely populated areas even though it will
    occasionally result in the Commission awarding an NCE
    license to an applicant that will provide second NCE service
    to fewer people than would a competing applicant.
    MVH also contends the 10% threshold violates the fair
    distribution mandate of § 307(b) because it might cause an
    applicant to reduce its total population served – an otherwise
    10
    undesirable goal – in order to increase the percentage of
    people in its proposal receiving first or second service. The
    selection criteria that are applied if the Fair Distribution Rule
    is not dispositive prevent that unintended consequence,
    however, by providing comparative points for applicants
    covering larger areas and populations.                47 C.F.R.
    § 73.7003(b)(4). MVH also suggests an applicant might
    understate its intended area of service when applying to the
    Commission “and later enlarge the service area after the
    construction permit is issued.” Again, however, the points
    gained for proposing a larger and more populous service area
    – and hence lost to an applicant proposing a smaller and less
    populous area – make this gamesmanship unlikely. In any
    event, a provision in the Fair Distribution Rule itself probably
    prohibits this result: “For a period of four years of on-air
    operations, an applicant receiving a decisive preference
    pursuant to this section is required to construct and operate
    technical facilities substantially as proposed ....” 47 C.F.R.
    § 73.7002(c).
    Accordingly, MVH cannot escape the Rule on the ground
    that it conflicts with the § 307(b) mandate for a “fair,
    efficient, and equitable distribution of radio service.”
    B. The 10% Threshold Is Not Arbitrary and Capricious
    MVH next argues the Fair Distribution Rule is arbitrary
    and capricious because the Commission did not provide a
    reasoned explanation for the 10% threshold either during the
    notice-and-comment process or in the Omnibus Order
    applying the selection criteria to particular cases, including
    this one. Indeed, MVH characterizes the Fair Distribution
    Rule as a departure from the “long-standing policy” of case-
    by-case analysis with no qualifying threshold. As evidence of
    the Commission’s failure of reasoned decision making, MVH
    11
    points out that the agency, in proposing to adopt a rule, never
    said it was considering a minimum percentage of people
    receiving first or second service as a prerequisite for receiving
    a preference for fair distribution and therefore did not benefit
    from the comments that applicants would have offered in
    response. Presumably because the time has passed for a
    procedural challenge to the rule, MVH couches this argument
    as an objection to the reasoning underlying the substance of
    the Rule and not to the notice-and-comment process by which
    the Rule was promulgated. MVH further claims the decision
    to impose a threshold for eligibility to receive a fair
    distribution preference “lacked any support in the rulemaking
    record” because the only commenter that mentioned such a
    threshold suggested a 5% level.
    Although the Commission must “articulate a satisfactory
    explanation for its action” when it changes course, State
    
    Farm, 463 U.S. at 43
    , there is no requirement that the
    explanation derive from the comments it receives. In
    adopting the Fair Distribution Rule and applying it to MVH,
    the agency fully explained its reason for departing from its
    long-standing case-by-case approach.
    More specifically, the Commission explained the new
    Rule would “eliminate the vagueness and unpredictability of
    the [previous] system,” NCE Order, 15 FCC Rcd. at 7394,
    ¶ 18, and with reference to the goal of fair distribution in
    particular, it explained that it sought “to evaluate applications
    quickly, with minimal burden on applicants and on the staff,”
    
    id. at 7395,
    ¶ 21. Moreover, contrary to MVH’s description,
    the Commission did draw support for an objective approach
    from the comments of interested parties. It specifically
    mentioned commenters’ “concern[s] that the population
    receiving a first or second service be of a sufficient size to be
    meaningful,” that the Commission “define what constitutes a
    12
    significant population receiving first or second service,” and
    that its “calculations ... be consistent.” 
    Id. at 7396,
    ¶ 23.
    Next, in response to another applicant’s argument that it
    should receive a fair distribution preference despite falling
    only slightly short of the 10% threshold, the Commission
    explained in the Omnibus Order how the threshold
    encourages the fair distribution of NCE licenses: “In well-
    populated service areas such as [the applicant’s], the ten
    percent component ensures that Section 307(b) eligibility is
    limited to NCE applicants offering new service to a
    significant portion of the relatively large population.” 22
    FCC Rcd. at 6114, ¶ 30. This explanation echoed the reason
    the Commission gave in the NCE Order for choosing a 10%
    threshold rather than the 5% threshold one commenter had
    suggested: “We generally concur with this suggestion ... but
    believe that the percentage difference in population coverage
    must be greater if it is to distinguish between applicants in
    well populated areas, as a threshold matter.” 15 FCC Rcd. at
    7397, ¶ 25.
    The Commission also explained that the selection criteria
    take account of the absolute difference in the scale of
    proposed service areas. See Omnibus Order, 22 FCC Rcd. at
    6114, ¶ 29. That is, where, as here, there is not a dispositive
    preference for an applicant providing first or second service to
    more than 10% of its total population, an applicant that would
    increase first or second service as a result of serving a larger
    area with more people overall can receive a comparative
    advantage as part of the point system for its superior scale.
    The Commission’s NCE selection criteria therefore advance
    the goal of expanding service even when an applicant covers a
    large absolute number of underserved people but that number
    is less than 10% of the total population to be served. This is
    the same explanation that the Media Bureau provided when
    13
    MVH petitioned to deny Holy Family’s tentative selection as
    licensee. See Letter Decision, 22 FCC Rcd. at 18934-35.
    In sum, the Commission adequately explained the
    purpose of the 10% threshold and the NCE selection criteria
    overall. Those criteria therefore provided a permissible
    foundation for the Commission to decide between the
    applications of MVH and Holy Family.
    C. The Commission Did Not Abuse Its Discretion by
    Denying MVH’s Waiver Request
    Lastly, MVH argues the Commission should have made
    an exception to the Fair Distribution Rule in its case. The
    Commission may, in its discretion, grant a request to waive a
    rule if:
    (i)   The underlying purpose of the rule(s) would not be
    served or would be frustrated by application to the
    instant case, and ... a grant ... would be in the public
    interest; or
    (ii) In view of unique or unusual factual circumstances
    ..., application of the rule(s) would be inequitable,
    unduly burdensome or contrary to the public
    interest, or the applicant has no reasonable
    alternative.
    47 C.F.R. § 1.925(b)(3). Our review of the Commission’s
    denial of a waiver is “extremely limited,” Blanca Tel. Co. v.
    FCC, 
    743 F.3d 860
    , 864 (D.C. Cir. 2014); see also 
    id. (“We will
    vacate the denial of a waiver only when the agency’s
    reasons are so insubstantial as to render that denial an abuse
    of discretion.” (internal quotation marks omitted)), because
    the agency, as the author of the policy embodied in its rule, is
    the appropriate body to determine whether a situation presents
    14
    unanticipated circumstances that make it more appropriate to
    create an exception than to apply the rule. MVH argues the
    Commission abused its discretion when it refused to waive
    the Fair Distribution Rule because the fair distribution policy
    underlying the Rule would be better served by MVH than by
    Holy Family. It also claims the Commission did not explain
    its decision to deny the waiver.
    The Commission did explain its decision by explicitly
    adopting the Media Bureau’s reason for denying the waiver.
    Final Order, 28 FCC Rcd. at 4854, ¶ 2. The Bureau in turn
    had explained it was following one of the Commission’s
    decisions in the Omnibus Order. Letter Decision, 22 FCC
    Rcd. at 18934. There an applicant to serve a population
    9.33% of whom would receive first or second service had
    argued the new 10% threshold should not be applied to it
    because its underserved population, although less than 10% of
    its total population, was much larger than the underserved
    populations that the rival applicants proposed to serve.
    Omnibus Order, 22 FCC Rcd. at 6113-14, ¶¶ 28-30. The
    Commission denied that request for a waiver because, in its
    view, adhering to the threshold was necessary in order to
    encourage applicants to expand service to communities non-
    contiguous to well-populated areas, as explained in Part II.B
    above. See id at 6114, ¶ 30.
    An agency does not abuse its discretion by applying a
    bright-line rule consistently in order both to preserve
    incentives for compliance and to realize the benefits of easy
    administration that the rule was designed to achieve. See
    Comcast Corp. v. FCC, 
    526 F.3d 763
    , 767 (D.C. Cir. 2008)
    (affirming denial of waiver in part because consistent
    application was necessary to preserve “providers’ incentive”
    to comply with the policy); Turro v. FCC, 
    859 F.2d 1498
    ,
    1500 (D.C. Cir. 1988) (“[S]trict adherence to a general rule
    15
    may be justified by the gain in certainty and administrative
    ease, even if it appears to result in some hardship in individual
    cases”). The Commission’s decision not to waive the
    threshold cutoff despite MVH just barely missing it was,
    therefore, not an abuse of discretion.
    III. Conclusion
    In sum, the Commission’s selection of Holy Family’s
    application over MVH’s pursuant to its Fair Distribution Rule
    was not inconsistent with either § 307(b) of the
    Communications Act or the prohibition of arbitrary and
    capricious decision making in § 706 of the APA. When the
    Commission declined to waive that rule, it neither failed to
    explain that decision nor abused its discretion. Accordingly,
    the decision of the Commission is
    Affirmed.