Newspaper Assoc. of America v. Postal Regulatory Commission ( 2013 )


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  •  United States Court of Appeals
    FOR THE DISTRICT OF COLUMBIA CIRCUIT
    Argued September 19, 2013           Decided November 15, 2013
    No. 12-1367
    NEWSPAPER ASSOCIATION OF AMERICA,
    PETITIONER
    v.
    POSTAL REGULATORY COMMISSION,
    RESPONDENT
    NATIONAL NEWSPAPER ASSOCIATION, INC., ET AL.,
    INTERVENORS
    On Petition for Review of an Order
    of the Postal Regulatory Commission
    Robert A. Long Jr. argued the cause for petitioner
    Newspaper Association of America. With him on the briefs
    were Mark W. Mosier and Matthew J. Berns. Kurt A. Wimmer
    entered an appearance.
    Steven C. Douse argued the cause for intervenors National
    Newspaper Association, Inc. et al. in support of petitioner. With
    him on the briefs were William J. Olson, Herbert W. Titus, John
    S. Miles, and Tonda F. Rush.
    2
    Barbara Camens was on the brief for amicus curiae
    Newspaper Guild-CWA in support of petitioner Newspaper
    Association of America.
    Jeffrey Clair, Attorney, U.S. Department of Justice, argued
    the cause for respondent. With him on the brief were Stuart F.
    Delery, Acting Assistant Attorney General, Michael S. Raab,
    Attorney, Stephen L. Sharfman, General Counsel, Postal
    Regulatory Commission, and R. Brian Corcoran, Deputy
    General Counsel.
    Morgan E. Rehrig, Attorney, United States Postal Service,
    argued the cause for intervenors United States Postal Service, et
    al. in support of respondent. With her on the brief were Stephan
    J. Boardman and Thomas W. McLaughlin.
    Before: HENDERSON and GRIFFITH, Circuit Judges, and
    RANDOLPH, Senior Circuit Judge.
    Opinion for the Court filed by Senior Circuit Judge
    RANDOLPH.
    RANDOLPH, Senior Circuit Judge: In August 2012, the
    Postal Regulatory Commission issued an order approving a
    negotiated service agreement for the sale of postage between the
    United States Postal Service and Valassis Direct Mail, Inc., a
    national marketing company. Under the agreement, Valassis
    receives discounted postage for some of its advertisement
    mailers once its mail volume hits a predetermined threshold.
    Petitioner Newspaper Association of America, with the support
    of three intervenors, challenges the Commission’s order
    approving the deal.
    3
    I
    The Postal Service is empowered to set “reasonable and
    equitable” postal “rates” subject to the approval of the Postal
    Regulatory Commission. See 
    39 U.S.C. §§ 404
    (b), 3622(a),
    (d)(1). “Rates” include not only those for the familiar first-class
    and priority mail, but also “negotiated service agreements,” that
    is, contracts between the Postal Service and individual mailers
    for customized—and generally discounted—rates of postage.
    See 
    39 C.F.R. §§ 3001.5
    (r), 3010.6.
    The statutory system governing rates depends on whether
    the rate is for a “market-dominant” or a “competitive” service.
    
    39 U.S.C. § 3642
    (b). A service is “market-dominant” if either
    (1) the Postal Service has achieved a level of market power in
    providing that service that would allow it to raise prices without
    losing “a significant level of business,” 
    id.
     § 3642(b)(1), or (2) it
    is a service covered by the statutory postal monopoly, id.
    § 3642(b)(2). Because the negotiated service agreement in this
    case is for the purchase of standard mail products, it is subject
    to the postal monopoly, see 
    18 U.S.C. § 1696
    (a); 
    39 C.F.R. § 310.2
    (a), and thus the rules governing rates for market-
    dominant products apply.
    In reviewing rates for market-dominant products, the
    Commission must consider the statutory factors set out in 
    39 U.S.C. § 3622
    (c). That subsection establishes rate requirements
    for all market-dominant products, see 
    id.
     § 3622(c)(1)–(9) &
    (11)–(14), as well as particular requirements for negotiated
    agreements, see id. § 3622(c)(10).
    As relevant here, a negotiated service agreement must meet
    the following requirements: (1) it must improve the net
    financial position of the Postal Service, id. § 3622(c)(10)(A)(i);
    (2) it may not cause “unreasonable harm to the marketplace,” id.
    4
    § 3622(c)(10)(B); (3) it must be “available on public and
    reasonable terms to similarly situated mailers,” id. § 3622(c)(10);
    (4) it must comport with “the policies of [Title 39],” id.; and (5)
    the Commission, before approving the agreement, must give
    “due regard” to its impact on “small business concerns,” id.
    § 3642(b)(3)(C).1
    Once the Postal Service has negotiated terms with a
    particular mailer, it must notify the public and the Commission
    of its intention to implement a rate adjustment. 
    39 C.F.R. § 3010.41
    . The Commission then initiates proceedings to
    determine whether the agreement complies with the statutory
    requirements. 
    Id.
     § 3010.44. Comments from the Postal
    Service, its partner in the deal, and the public are welcome. See
    id. If the agreement is lawful, the Commission issues an order
    and the agreement may take effect. Id.
    The Postal Service proposed the negotiated service
    agreement in this case in April 2012, and the public proceeding
    commenced that May. The structure of the Agreement is fairly
    simple. For three years, Valassis agrees to maintain its current
    levels of “standard mail saturation flats”—that is, advertising
    circulars delivered to at least 75 percent of potential addresses
    on a standard mail carrier route. In return, the Postal Service
    offers Valassis a discount on new mailing programs of that same
    type initiated in excess of current levels. The discount is limited
    in a few ways. It applies only to mailings carrying
    advertisements for retailers that deal in durable and semi-
    durable goods and that have a physical retail presence in 30 or
    more states. It also applies only to new mailing programs
    initiated in markets in which Valassis has an existing program.
    And the discount on that new program remains in force only if
    1
    Additional statutory requirements not relevant here apply to the
    setting of all rates. See, e.g., 
    39 U.S.C. §§ 403
    (c), 404a(a)(1).
    5
    the corresponding existing program continues to operate at or
    above current levels.
    The Commission received dozens of submissions from,
    among others, individual newspapers, two U.S. Senators,
    petitioner Newspaper Association of America, intervenor
    National Newspaper Association, and intervenors Valpak Direct
    Marketing Systems and Valpak Dealers Association
    (collectively, “Valpak”). The comments were overwhelmingly
    against the Agreement and, taken together, argued that the
    Agreement failed to satisfy any of the statutory criteria
    discussed above. The Commission disagreed and issued its final
    order approving the Agreement on August 23, 2012.2 It denied
    a motion to stay the order one week later. This petition for
    judicial review followed.
    II
    Intervenors Valpak and the National Newspaper
    Association argue that the Agreement was not properly before
    the Commission because the Governors of the Postal System
    never approved it. This, they say, rendered the Commission’s
    order void.
    Establishing new rates, which includes proposing negotiated
    service agreements, is the job of the Governors of the Postal
    Service. 
    39 U.S.C. § 404
    (b). The Governors are appointed by
    the President, confirmed by the Senate, and constitute nine of
    the eleven members of the “Board of Governors.” 
    Id.
     § 202.
    The Board of Governors comprises the nine Governors plus the
    2
    For the full order, see Valassis Direct Mail, Inc., Dkt. MC2012-
    14 (Postal Regulatory Comm’n Aug. 23, 2012) (order), available at
    http://www.prc.gov/Docs/85/85014/Order_No_1448.pdf.
    6
    Postmaster General and the Deputy Postmaster General.3 And
    the two bodies—the nine Governors as distinguished from the
    full Board—have independent statutory responsibilities. While
    the Board exercises the general “power of the Postal Service,”4
    
    39 U.S.C. § 202
    (a)(1), only the Governors are specifically
    authorized to “establish . . . equitable rates of postage.” 
    Id.
    § 404(b).
    “Except for those powers, duties, or obligations specifically
    vested in the Governors, as distinguished from the Board of
    Governors, the Board may delegate the authority vested in it . . ..”
    Id. § 402. In other words, while the Board may delegate its
    duties, the Governors may not. And since “rates of postage”
    includes negotiated service agreements, § 402 means that the
    Governors cannot delegate the job of executing such agreements
    and bringing them before the Commission—which is what the
    intervenors claim the Governors did here.
    The intervenors’ claim rests on the Governors’ Resolution
    11-4, signed in March 2011. The Resolution authorizes Postal
    Service “management” to negotiate service agreements with
    postal customers and propose those agreements to the Postal
    Regulatory Commission. The Resolution declares all rates
    proposed under it “hereby established” in advance, provided the
    rates comply with the statutory requirements—and the
    3
    The Governors appoint the Postmaster General, 
    39 U.S.C. § 202
    (c), and the Governors together with the Postmaster General
    appoint the Deputy, 
    id.
     § 202(d). So the Postmaster General and his
    Deputy, although members of the Board of Governors, are not
    Governors.
    4
    This power includes, among many other things, the power to
    establish post offices; investigate postal crimes; and prescribe the
    details of mail collection, handling, delivery, forwarding and
    returning. See 
    39 U.S.C. § 404
    (a)(1)–(8).
    7
    Resolution instructs the Postal Service’s chief financial officer
    to ensure that they do. Furthermore, it instructs management to
    provide the Governors with quarterly “report[s]” on new
    initiatives and to “furnish . . . information . . . regarding any
    significant, new program, policy, major modification, or
    initiative.” On its face the Resolution does not seem to require
    the Governors to approve each new rate.
    In April 2012, citing Resolution 11-4, Postal Service
    management submitted the Agreement to the Postal Regulatory
    Commission. In response, Valpak submitted comments to the
    Commission arguing that the Agreement was the result of an
    unlawful delegation by the Governors. It claimed that
    Resolution 11-4, by allowing Postal Service management to
    negotiate service agreements, delegates the Governors’ statutory
    responsibility to set rates in violation of 
    39 U.S.C. § 402
    . Thus,
    according to Valpak, the Agreement was not properly before the
    Commission. The Postal Service replied that, notwithstanding
    Resolution 11-4, the Governors had in fact approved the
    Agreement before it was submitted. In this court, the
    intervenors once again raised the argument challenging
    Resolution 11-4, and the Postal Service reasserted that the
    Agreement had been pre-approved.
    There is no reason for us to decide whether Resolution 11-4
    unlawfully delegates authority to the Postal Service. According
    to the Postal Service, the Governors in fact reviewed and
    approved the Agreement before it was submitted to the
    Commission. That assertion was not challenged in the
    8
    administrative proceeding, and we understand the Commission
    to have accepted it as fact.5 The intervenors challenge it for the
    first time in their reply brief to this court, but we have repeatedly
    held that we do not consider arguments raised only in a reply
    brief. See Rollins Envtl. Servs. (NJ), Inc. v. EPA, 
    937 F.2d 649
    ,
    652 n.2 (D.C. Cir. 1991); McBride v. Merrell Dow & Pharms.,
    Inc., 
    800 F.2d 1208
    , 1210-11 (D.C. Cir. 1986). We thus accept
    the Postal Service’s assertion as true.
    At oral argument, counsel for intervenors questioned
    whether pre-approval by the Governors was even
    enough—§ 402, counsel suggested, requires a more “formal”
    approval. But this argument, made at that point for the first
    time, comes much too late. See United States v. Southerland,
    5
    We quote in substantial part the Commission’s response to
    Valpak’s delegation argument:
    The Postal Service responds by stating “the Governors did
    authorize the Postal Service to enter into this [Agreement]
    and reviewed the specific terms and prices that would be
    charged prior to filing the Notice.” Postal Service
    Comments at 19. It correctly references Governors’
    Resolution No. 11-4 . . . which obviates the need for a
    separate specific authorization for every contract consistent
    with that resolution.
    Valassis Direct Mail, Inc., Dkt. MC2012-14, at 9 n.14 (Postal
    Regulatory Comm’n Aug. 23, 2012) (order), available at http://www.
    prc.gov/Docs/85/85014/Order_No_1448.pdf. The Commission’s
    language is not a model of clarity, but it expresses no doubt about the
    veracity of the Postal Service’s claim. Acknowledging this
    uncontested fact sufficed to allow the Commission to move past the
    delegation issue. Whether the Commission also meant to pronounce
    on the validity of Resolution 11-4 is unclear. We would have expected
    a much more thorough legal analysis had it intended to do so.
    9
    
    486 F.3d 1355
    , 1360 (D.C. Cir. 2007). We therefore assume
    that the Governors’ level of involvement in this
    case—approving the deal, if not actually submitting the
    paperwork—satisfies the requirements of § 402. As a result, we
    need not consider whether Resolution 11-4 violates § 402.6 See
    Fried v. Hinson, 
    78 F.3d 688
    , 692 (D.C. Cir. 1996).
    We now proceed to the merits of the order.
    III
    In approving the Agreement, the Commission concluded
    that the Agreement would not cause “unreasonable harm to the
    marketplace.” See 
    39 U.S.C. § 3622
    (c)(10)(B). To do so, the
    Commission first had to interpret that statutory phrase.
    Typically, an administrative agency is entitled to a degree of
    deference in interpreting “the statute which it administers.”
    Chevron, U.S.A., Inc. v. Natural Res. Def. Council, 
    467 U.S. 837
    , 842 (1984). But petitioner Newspaper Association of
    America argues that the meaning of “unreasonable harm to the
    marketplace” had been settled before Congress codified the
    standard in the 2006 Postal Accountability and Enhancement
    Act, Pub. L. No. 109-435 § 201, 
    120 Stat. 3198
    , that when
    Congress enacted the statute using this language it adopted the
    6
    Typically, we would first have considered whether the
    intervenors could raise this argument at all. The rule in this circuit is
    that intervenors may not raise issues not already brought before the
    court by a petitioner. See New York v. Reilly, 
    969 F.2d 1147
    , 1154
    n.11 (D.C. Cir. 1992); Ill. Bell Tel. Co. v. FCC, 
    911 F.2d 776
    , 786
    (D.C. Cir. 1990). But see Synovus Fin. Corp. v. Bd. of Governors, 
    952 F.2d 426
    , 433-34 (D.C. Cir. 1991) (describing that rule as “prudential”
    and subject to appropriate exceptions). However, since we do not
    reach the merits of the intervenors’ argument, we assume arguendo
    that the argument is properly before us.
    10
    earlier interpretation, and that the Commission was not free to
    depart from that interpretation.
    To be more specific, before passage of the 2006 Act the
    Postal Rate Commission—the current Commission’s
    predecessor—promulgated regulations governing negotiated
    service agreements. See Negotiated Service Agreements, 
    69 Fed. Reg. 7574
     (Feb. 18, 2004) (codified at 39 C.F.R. subpt. L,
    later removed as obsolete). One of the regulations provided that
    negotiated service agreements were acceptable so long as they
    were “consistent with statutory criteria,” “benefit[ted] the Postal
    Service,” and did not cause “unreasonable harm to the
    marketplace.” 
    39 C.F.R. § 3001.190
    (b) (2004). Another
    regulation required “an analysis of the impact” of such an
    agreement on competitors of the parties to the agreement. 
    Id.
    § 3001.193(f)(1)(i). According to the Newspapers, the Postal
    Rate Commission understood § 3001.193(f)(1)(i)’s impact-
    analysis requirement to give content to § 3001.190(b)’s
    “unreasonable harm to the marketplace” standard. It follows,
    the Newspapers say, that Congress incorporated the definition
    of “unreasonable harm to the marketplace” in the 2006 Act as
    the regulations and decisions of the Postal Rate Commission had
    interpreted the phrase.7
    The argument cannot survive close inspection. Its premise
    is incorrect. There is no reason to suppose that the Postal Rate
    Commission thought § 3001.193(f)(1)(i)’s direction to consider
    harm to competitors embodied a definition of § 3001.190(b)’s
    “unreasonable harm to the marketplace.” Federal regulations,
    like federal statutes, may contain one provision that is meant to
    7
    Once the Act’s statutory scheme replaced the existing
    regulatory scheme for governing negotiated service agreements, both
    regulations were “rendered obsolete” and removed. Updates to Rules
    of Practice, 
    74 Fed. Reg. 23,113
     (May 18, 2009).
    11
    give more content to another. For instance, 
    39 C.F.R. § 3010.1
    ,
    entitled “Definitions in this subpart,” gives meaning to terms
    used in the postal regulations using the unmistakable language,
    “Annual limitation means . . ..” 
    39 C.F.R. § 3010.1
    (a); see also,
    e.g., 
    8 C.F.R. § 1.2
     (“Definitions”); 
    26 C.F.R. § 2.1
    –1
    (“Definitions”). So when other regulations refer to “the annual
    limitation,” § 3010.1(a)’s definition clearly applies. See, e.g., 
    39 C.F.R. § 3010.4
    (a). Sections 3001.190(b) and 3001.193(f)(1)(i)
    were not of that sort. They simply co-existed, sections apart.
    And at the end of the day, Congress codified but one of them.
    Postal Rate Commission precedents likewise contain
    nothing to indicate that “unreasonable harm to the marketplace”
    had become infused with the meaning the Newspapers detect.
    Early decisions of the Postal Rate Commission considered harm
    to competitors— § 3001.193(f)(1)(i) had required as much. But
    the Postal Rate Commission did not tie that inquiry to the
    “unreasonable harm” standard. See, e.g., HSBC N. Am.
    Holdings Inc., Dkt. MC2005-2, at 37 (Postal Rate Comm’n May
    20, 2005) (op. and recommended decision), available at http://
    www.prc.gov/Docs/44/44289/OpinionMC2005-2Final.pdf;
    Bank One Corp., Dkt. MC2004-3, at 17 (Postal Rate Comm’n
    Apr. 21, 2006) (op. and recommended decision), available at
    http://www.prc.gov/Docs/48/48385/DecisionMC2004-3Final.
    pdf. The current Commission’s other post-Act negotiated
    service agreement proceeding considered the newly codified
    “unreasonable harm to the marketplace” factor but provided no
    content to it because there was no dispute about its meaning.
    See Discover Fin. Servs., Dkt. MC2011-19, at 21 (Postal
    Regulatory Comm’n Mar. 15, 2011) (order), available at http://
    www.prc.gov/Docs/72/72262/Order_No_694.pdf.
    In this case the Commission was thus interpreting
    “unreasonable harm to the marketplace” for the first time. And
    because “unreasonable” is an amorphous term, we must give the
    12
    nod to the agency in determining its meaning, so long as that
    meaning is rational and one the statutory language can bear.
    See, e.g., Capital Network Sys., Inc. v. FCC, 
    28 F.3d 201
    , 204
    (D.C. Cir. 1994). That test is satisfied here.
    The Commission looked to antitrust law and concluded that
    harm to the marketplace was “unreasonable” only if it was the
    result of anticompetitive pricing—that is, pricing below cost.
    The Commission decided further that it was not obligated to
    protect individual competitors of the parties to the Agreement
    from the harms of fair competition. To the Commission, “as
    long as the Postal Service is not pricing its products below costs
    to drive its competitors out of the business, it is not creating an
    unreasonable level of harm in the marketplace.” Valassis Direct
    Mail, Inc., Dkt. MC2012-14, at 27 (Postal Regulatory Comm’n
    Aug. 23, 2012) (order) [hereinafter “Valassis Order”], available
    at http://www.prc.gov/Docs/85/85014/Order_No_1448.pdf.
    Since the terms of the Agreement price all postage above cost,
    the Commission did not find the rates to be anticompetitive and
    therefore concluded that the Agreement was not unreasonably
    harmful to the marketplace.
    In giving content to ambiguous statutory phrases, an
    administrative agency is at liberty to look to other bodies of law,
    such as antitrust. See N. Natural Gas Co. v. Fed. Power
    Comm’n, 
    399 F.2d 953
    , 961 (D.C. Cir. 1968). Here, the
    Commission drew on a basic tenet of antitrust law: fair
    competition is good for consumers even when it leads to “injury
    inflicted upon rivals.” ROBERT H. BORK, THE ANTITRUST
    PARADOX 136-44 (1978).             The Newspapers say the
    Commission’s antitrust analysis was “cramped.” Pet’r Br. 35.
    They correctly remind us that, generally speaking, predatory
    pricing is just one of many ways to cause harm in a marketplace.
    But here it was precisely the “aggressive price reductions” for
    Valassis that the Newspapers found objectionable. Opp’n of
    13
    Newspaper Ass’n of Am., Valassis NSA, Dkt. MC2012-14, at
    3 (Postal Regulatory Comm’n May 23, 2012). It was sensible
    for the Commission to address itself to potential anticompetitive
    harms risked by that specific aspect of the deal. The question
    whether “unreasonable harm to the marketplace” under
    § 3622(c)(10)(B) encompasses other anticompetitive tactics is
    not now before us.
    In any event, in looking to the antitrust laws to inform its
    own statutory interpretation, the Commission is not “strictly
    bound by the dictates of th[o]se laws.” N. Natural Gas Co., 
    399 F.2d at 961
    . Rather, the nature of the agency’s interpretive
    discretion is that it may employ those concepts “to a greater or
    lesser degree” in order to set sound policy. 
    Id.
    Agency policy judgments still must be adequately
    explained. See 
    5 U.S.C. § 706
    (2)(A); Motor Vehicle Mfrs.
    Ass’n v. State Farm Mut. Auto. Ins. Co., 
    463 U.S. 29
    , 42-43
    (1983). On that score, the Newspapers argue that the
    Commission’s application of the “unreasonable harm to the
    marketplace” standard was arbitrary and capricious.
    They cite Professor John Panzar, an economist who, in
    prepared testimony in 2003, advised the old Postal Rate
    Commission on how to regulate negotiated service agreements.
    Professor Panzar believed that the concerns of “[c]ompetitors
    of the Postal Service” should not be considered in evaluating a
    negotiated service agreement, so long as the Postal Service’s
    pricing was not anticompetitive. Official Transcript of Postal
    Rate Commission at 1637, Capital One Servs., Inc., Dkt.
    MC2002-2 (Feb. 7, 2003), available at http://www.prc.gov/Docs/
    37/37064/08-02-0703.pdf. But Professor Panzar also advised
    that “[c]ompetitors of the firm receiving the [negotiated service
    agreement] . . . may be adversely affected” and that “their
    concerns are an important part of the evaluation process.” 
    Id.
     at
    14
    1595 (emphasis added). The Commission cited Professor
    Panzar in its analysis of the term “unreasonable harm to the
    marketplace” but declined to analyze the Agreement’s effects on
    anyone other than the Postal Service’s competitors. The
    Newspapers challenge what they perceive as a misguided
    application of Professor Panzar’s approach.8
    The Newspapers are correct that the Commission did not
    meaningfully consider the impact the Agreement would have on
    Valassis’s competitors. But we do not believe this diversion
    from Professor Panzar was arbitrary and capricious. The
    Commission derived its primary rationale for interpreting
    “unreasonable harm” from antitrust law. It said as much and
    cited two Supreme Court cases for support. See Spectrum
    Sports, Inc. v. McQuillan, 
    506 U.S. 447
    , 458 (1993) (“The
    [antitrust] law directs itself not against conduct which is
    competitive, even severely so, but against conduct which
    unfairly tends to destroy competition itself.”); Brown Shoe Co.
    v. United States, 
    370 U.S. 294
    , 344 (1962) (“It is competition,
    not competitors, which the [Sherman] Act protects.”). On that
    basis, the Commission interpreted “unreasonable harm” to mean
    anticompetitive behavior. And under that interpretation, the
    8
    The intervenors (and the Newspapers to a certain extent) also
    make the point that newspapers can themselves be considered
    competitors of either the Postal Service or Valassis. They compete
    with the Postal Service in the market to deliver advertisements to
    consumers, and they compete with Valassis in the market to sell space
    in which to place an advertisement. So had the Commission, as
    Professor Panzar suggested, concerned itself with the Agreement’s
    effects on Valassis’s, but not the Service’s, competitors, it would first
    have had to justify placing newspapers in one group or the other.
    However, since we conclude that the standard the Commission chose
    did not require a consideration of the Agreement’s effects on either
    group, the point is of little importance here.
    15
    Agreement was lawful because the postage was priced above
    cost.9
    The Commission cited Professor Panzar for additional
    support, but it did not entirely embrace his testimony. We do
    not think an agency decision can rise or fall with its faithfulness
    to every authority it cites but does not entirely rely upon. See
    Kennecott Greens Creek Mining Co. v. Mine Safety & Health
    Admin., 
    476 F.3d 946
    , 954 (D.C. Cir. 2007). Here, the
    Commission relied on antitrust law and, on that basis, rationally
    explained the interpretation it applied.10
    The Commission also concluded that, as the statute
    required, the Agreement would result in a net benefit to the
    Postal Service. See 
    39 U.S.C. § 3622
    (c)(10)(A). The
    Commission first explained that the Agreement’s discounts
    apply only to postage purchased in excess of Valassis’s current
    mailing volumes. In that way, the Agreement was specifically
    designed to offer discounted postage for “volumes generated in
    response to the discount” and not for “volume that would have
    been mailed” anyway. Valassis Order 17.
    9
    The price of the postage confirms only that the Postal Service
    was not employing anticompetitive tactics; it says nothing about
    Valassis. But the Newspapers do not accuse Valassis of unfair
    competition. And counsel for the Commission confirmed at oral
    argument that if Valassis were to engage in predatory pricing (or any
    other anticompetitive tactic) on the strength of its favorable postal
    rates, standard antitrust remedies would be available.
    10
    In addition, the Commission noted that any competitive
    advantage conferred upon Valassis by the Agreement would be dulled
    by the statutory requirement that the benefits of the deal be made
    available “on public and reasonable terms to similarly situated mailers.”
    
    39 U.S.C. § 3622
    (c)(10).
    16
    The Newspapers accept this logic. But they claim that gains
    from Valassis’s expenditures will be more than offset by
    reduced postage expenditures by mailers not party to the
    Agreement. See 
    39 C.F.R. § 3010.42
    (f)(3) (requiring the
    Commission to consider this effect). They argue that if Valassis
    can send advertising through the mail more cheaply, then it can
    charge less to its advertisers and thereby cause its competitors
    (chiefly, newspapers) to lose market share. Less market share
    means less mail to send and less money spent on postage. The
    Newspapers estimated that this effect would lead newspapers to
    reduce postage expenditures by $199 million annually over the
    three-year life of the Agreement. The Commission found that
    projection to be unsupported.
    When, as here, an agency is making “predictive judgments
    about the likely economic effects of a rule,” we are particularly
    loath to second-guess its analysis. Nat’l Tel. Coop. Ass’n v.
    FCC, 
    563 F.3d 536
    , 541 (D.C. Cir. 2009). Such calculations fall
    “squarely within the ambit of [the Commission’s] expertise.”
    Alpharma, Inc. v. Leavitt, 
    460 F.3d 1
    , 9 (D.C. Cir. 2006)
    (internal quotation marks omitted); see 
    39 U.S.C. § 3622
    . Our
    narrow task here is to ensure that the Commission sufficiently
    supported its analysis. See Nat’l Tel. Coop. Ass’n, 
    563 F.3d at 540-41
    . We believe it did.
    The Commission identified limitations on the accuracy of
    the newspapers’ projections. Primarily, given newspapers’
    recent financial struggles, see Nick Gamse, Note, Legal
    Remedies for Saving Public Interest Journalism in America, 105
    NW. U. L. REV. 329, 331-33 (2011), it is difficult to attribute a
    drop in postage expenditures to one particular pricing
    arrangement. As the Commission observed, the individual
    newspapers that submitted comments to the Commission
    seemed to ignore that complexity. Many papers projected, with
    little support, only the very worst case—that approval of the
    17
    Agreement would cause them to reduce their postage
    expenditures to, or near, zero. Given the Commission’s
    explanation of the complexities involved in making these
    projections, we cannot disturb its finding that the projections
    here were too speculative to be useful.
    The Commission was also required to consider “the policies
    of [Title 39]” in assessing the Agreement. 
    39 U.S.C. § 3622
    (c)(10), (14). (Title 39 of the U.S. Code contains federal
    postal law.) The Newspapers contend again, now under this
    provision, that the Commission failed to consider the impact of
    the Agreement on newspapers’ survival in the marketplace. For
    much of our nation’s history, postal policy has subsidized the
    mailing of newspapers in recognition of the virtues of a well-
    informed electorate. See Note, Second-Class Postal Rates and
    the First Amendment, 28 RUTGERS L. REV. 693, 695-96 & n.14
    (1975). It is a small jump to conclude that a postal rate that
    potentially harms newspapers as a business might run counter to
    those policies.
    But the 2006 Postal Accountability and Enhancement Act
    considerably revised Title 39 with an eye toward ensuring the
    Postal Service’s financial viability. See S. REP. NO. 108-318, at
    2-4 (2004). Now, Title 39 reflects the Postal Service’s need to
    increase revenue through negotiated service agreements.
    According to the Commission, Title 39 does not include a policy
    of protecting newspapers “from the consequences of fair
    competition.” Valassis Order 33. In light of the 2006 Act, we
    see no basis for disagreeing with the Commission’s conclusion.
    Cf. U.S. Postal Serv. v. Postal Regulatory Comm’n, 
    676 F.3d 1105
    , 1108 (D.C. Cir. 2012).
    We also believe that the Commission gave “due regard” to
    the Agreement’s impact on small business concerns. See 
    39 U.S.C. § 3642
    (b)(3)(C). By its terms, this provision does not
    18
    impose a substantive limitation on the Commission’s
    decisionmaking. It requires only that the decision “address
    certain legally delineated topics.” Nat’l Tel. Coop. Ass’n, 
    563 F.3d at 540
    . Here, the Commission concluded that the
    Agreement’s impact on small business would be cabined
    because of geographic and advertising limitations built into the
    Agreement. That analysis considers the issue sufficiently and
    constitutes the requisite “due regard.”11
    IV
    The Commission’s order complies with the Postal
    Accountability and Enhancement Act and the Administrative
    Procedure Act. We have considered and rejected the other
    arguments made against the Commission’s order. We therefore
    deny the petition for review.
    So ordered.
    11
    Only intervenors raised this argument. However, because we
    would reject it in any event, we assume arguendo that we may
    consider it.