Comcast Cable Communications, LLC v. Federal Communications Commission , 717 F.3d 982 ( 2013 )


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  •  United States Court of Appeals
    FOR THE DISTRICT OF COLUMBIA CIRCUIT
    ______
    Argued February 25, 2013            Decided May 28, 2013
    No. 12-1337
    COMCAST CABLE COMMUNICATIONS, LLC,
    PETITIONER
    v.
    FEDERAL COMMUNICATIONS COMMISSION AND UNITED
    STATES OF AMERICA,
    RESPONDENTS
    THE TENNIS CHANNEL, INC.,
    INTERVENOR
    ______
    On Petition for Review of an Order
    of the Federal Communications Commission
    ______
    Miguel A. Estrada argued the cause for petitioners. With
    him on the briefs were Erik R. Zimmerman and Lynn R.
    Charytan.
    2
    H. Bartow Farr III, Rick Chessen, Neal M. Goldberg,
    Michael S. Schooler, and Diane B. Burstein were on the brief
    for amicus curiae The National Cable & Telecommunications
    Association in support of petitioner.
    Peter Karanijia, Deputy General Counsel, Federal
    Communications Commission, argued the cause for
    respondents. With him on the brief were Catherine G.
    O’Sullivan and Robert J. Wiggers, Attorneys, U.S.
    Department of Justice, Sean A. Lev, General Counsel, Federal
    Communications Commission, Jacob M. Lewis, Associate
    General Counsel, and Laurel R. Bergold, Counsel. Richard K.
    Welch, Deputy Associate General Counsel, Federal
    Communications Commission, and James M. Carr and C.
    Grey Pash Jr., Counsel, entered appearances.
    Robert A. Long Jr. argued the cause for intervenor. With
    him on the brief were Stephen A. Weiswasser and Mark W.
    Mosier.
    Markham C. Erickson was on the brief for amicus curiae
    Bloomberg L.P. in support of respondent.
    Before: KAVANAUGH, Circuit Judge, and EDWARDS and
    WILLIAMS, Senior Circuit Judges.
    Opinion for the Court filed by Senior Circuit Judge
    WILLIAMS.
    Concurring opinion filed by Circuit Judge KAVANAUGH.
    Concurring opinion filed by Senior Circuit Judge
    EDWARDS.
    WILLIAMS, Senior Circuit Judge: Regulations of the
    Federal Communications Commission, adopted under the
    mandate of § 616 of the Communications Act of 1934 and
    3
    virtually duplicating its language, bar a multichannel video
    programming distributor (“MVPD”) such as a cable company
    from discriminating against unaffiliated programming
    networks in decisions about content distribution. More
    specifically, the regulations bar such conduct when the effect
    of the discrimination is to “unreasonably restrain the ability of
    an unaffiliated video programming vendor to compete fairly.”
    47 C.F.R. § 76.1301(c); see also 47 U.S.C. § 536(a)(3).
    Tennis Channel, a sports programming network and
    intervenor in this suit, filed a complaint against petitioner
    Comcast Cable, an MVPD, alleging that Comcast violated
    § 616 and the Commission’s regulations by refusing to
    broadcast Tennis as widely (i.e., via the same relatively low-
    priced “tier”) as it did its own affiliated sports programming
    networks, Golf Channel and Versus. (Versus is now known
    as NBC Sports Network and was originally called Outdoor
    Life Network; for consistency with the order under review, we
    refer to it as “Versus.”) An administrative law judge ruled
    against Comcast, ordering that it provide Tennis carriage
    equal to what it affords Golf and Versus, and the Commission
    affirmed. See Tennis Channel, Inc. v. Comcast Cable
    Commc’ns, LLC, Memorandum Opinion and Order, 27 FCC
    Rcd. 8508, 
    2012 WL 3039209
    (July 24, 2012) (“Order”).
    Comcast’s arguments on appeal are, broadly speaking,
    threefold. First, it contends that Tennis’s complaint was
    untimely filed under 47 C.F.R. § 76.1302(h), given the
    meaning that the Commission apparently assigned that section
    when it last modified its language. See In re Implementation
    of the Cable Television Consumer Protection and Competition
    Act of 1992, 9 FCC Rcd. 4415, ¶ 24, 
    1994 WL 414309
    (Aug.
    5, 1994). Judge Edwards’s concurring opinion addresses that
    issue. The panel need not do so, as the limitations period
    doesn’t constitute a jurisdictional barrier. And as Judge
    Edwards notes, the Commission has launched a rulemaking
    apparently aimed in part at clearing up the confusion he
    4
    identifies. In re Revision of the Commission’s Program
    Carriage Rules, 26 FCC Rcd. 11494, 11522-23, ¶¶ 38-39,
    
    2011 WL 3279328
    (Aug. 1, 2011).
    Second, Comcast poses a number of issues as to the
    meaning of § 616, including an argument that the Commission
    reads it so broadly as to violate Comcast’s free speech rights
    under the First Amendment. We need not reach those issues,
    as Comcast prevails with its third set of arguments—that even
    under the Commission’s interpretation of § 616 (the
    correctness of which we assume for purposes of this decision),
    the Commission has failed to identify adequate evidence of
    unlawful discrimination.
    Many arguments within this third set involve complex
    and at least potentially sophisticated disputes. See, e.g., Order
    ¶¶ 71-74 (relating to calculation of “penetration rates” for
    purposes of determining whether Comcast treated Tennis
    more or less favorably than did other MVPDs and of
    measuring the degree of harm caused by any such difference).
    But Comcast also argued that the Commission could not
    lawfully find discrimination because Tennis offered no
    evidence that its rejected proposal would have afforded
    Comcast any benefit. If this is correct, as we conclude below,
    the Commission has nothing to refute Comcast’s contention
    that its rejection of Tennis’s proposal was simply “a straight
    up financial analysis,” as one of its executives put it. Joint
    Appendix (“J.A.”) 300.
    * * *
    Comcast, the largest MVPD in the United States, offers
    cable television programming to its subscribers in several
    different distribution “tiers,” or packages of programming
    services, at different prices. Since Versus’s and Golf’s
    launches in 1995, Comcast—which originally had a minority
    5
    interest in the two networks, and now has 100% ownership—
    has generally carried the networks on its most broadly
    distributed tiers, Expanded Basic or the digital counterpart
    Digital Starter. Order ¶ 12; J.A. 1223-24.
    Tennis Channel, launched in 2003, initially sought
    distribution of its content on Comcast’s less broadly
    distributed sports tier, a package of 10 to 15 sports networks
    that Comcast’s subscribers can access for an extra $5 to $8 per
    month. In 2005, Tennis entered a carriage contract that gave
    the Comcast the “right to carry” Tennis “on any . . . tier of
    service,” subject to exclusions irrelevant here. Comcast in
    fact placed Tennis on the sports tier.
    In 2009, however, Tennis approached Comcast with
    proposals that Comcast reposition Tennis onto a tier with
    broader distribution. Order ¶¶ 12, 33. Tennis’s proposed
    agreement called for Comcast to pay Tennis for distribution
    on a per-subscriber basis. Tennis provided a detailed
    analysis—which is sealed in this proceeding—of what
    Comcast would likely pay for that broader distribution; even
    with the discounts that Tennis offered, the amounts are
    substantial. Neither the analysis provided at the time, nor
    testimony received in this litigation, made (much less
    substantiated) projections of any resulting increase in revenue
    for Comcast, let alone revenue sufficient to offset the
    increased fees.
    Comcast entertained the proposal, checking with
    “division and system employees to gauge local and subscriber
    interest.” J.A. 402. After those consultations, and based on
    previous analyses of interest in Tennis, Comcast rejected the
    proposal in June 2009. Tennis then filed its complaint with
    the Commission in January 2010, which led to the order now
    under review. By way of remedy, the ALJ ordered, and the
    Commission affirmed, that Comcast must “carry [Tennis] on
    6
    the same distribution tier, reaching the same number of
    subscribers, as it does [Golf] and Versus.” Order ¶ 92.
    The parties agree that Comcast distributes the content of
    affiliates Golf and Versus more broadly than it does that of
    Tennis. The question is whether that difference violates § 616
    and the implementing regulations. There is also no dispute
    that the statute prohibits only discrimination based on
    affiliation. Thus, if the MVPD treats vendors differently
    based on a reasonable business purpose (obviously excluding
    any purpose to illegitimately hobble the competition from
    Tennis), there is no violation. The Commission has so
    interpreted the statute, Mid-Atlantic Sports Network v. Time
    Warner Cable Inc., 25 FCC Rcd. 18099, ¶ 22 (2010), and the
    Commission’s attorney conceded as much at oral argument,
    see Oral Arg. Tr. at 24-25; see also TCR Sports Broad.
    Holding L.L.P. v. FCC, 
    679 F.3d 269
    , 274-77 (4th Cir. 2012)
    (discussing the legitimate, non-discriminatory reasons for an
    MVPD’s differential treatment of a non-affiliated network).
    In contrast with the detailed, concrete explanation of
    Comcast’s additional costs under the proposed tier change,
    Tennis showed no corresponding benefits that would accrue to
    Comcast by its accepting the change. Testimony from one of
    Comcast’s executives identifies some of the factors it
    considers when deciding whether to move a channel to
    broader distribution:
    In deciding whether to carry a network and at
    what cost, Comcast Cable must balance the costs
    and benefits associated with a wide range of
    factors, including: the amount of the licensing
    fees (which is generally the most important
    factor); the nature of the programming content
    involved; the intensity and size of the fan base for
    that content; the level of service sought by the
    7
    network; the network’s carriage on other MVPDs;
    the extent of [most favored nation]1 protection
    provided; the term of the contract sought; and a
    variety of other operational issues.
    J.A. 408, ¶ 32. Of course the record is very strong on the
    proposed increment in licensing fees, in itself a clear negative.
    The question is whether the other factors, and perhaps ones
    unmentioned by Comcast, establish reason to expect a net
    benefit.
    But neither Tennis nor the Commission offers such an
    analysis on either a qualitative or a quantitative basis. Instead,
    the best the Commission offers, both in the Order and at oral
    argument, is that Tennis charges less per “rating point” than
    does either Golf or Versus. Order ¶ 78 n.243; Oral Arg. Tr. at
    25-29. But those differentials are not affirmative evidence
    that acceptance of Tennis’s 2009 proposal could have offered
    Comcast any net gain. Even if we were to assume arguendo
    that low charges per ratings point are the be-all and the end-all
    of assigning a network to a broadly accessible tier (and the
    record does not support such an assumption), the cost-per-
    ratings-point evidence would at most show that (by this
    particular criterion) Tennis’s gross cost is not as high as that
    of either Golf or Versus. It does not show any affirmative net
    benefit. As to the assumption about cost per ratings point, the
    sealed record suggests (consistent with Comcast’s evidence
    about the factors guiding its tier placement decisions) that a
    very high price per rating point is by no means an absolute
    barrier to placement in a broadly available tier. J.A. 51, 1112.
    1
    A “most favored nation” provision grants the distributor “the
    right to be offered any more favorable rates, terms, or conditions
    subsequently offered or granted by a network to another
    distributor.” J.A. 1376.
    8
    In the absence of evidence that the lower cost per ratings
    point is correlated with changes in revenues to offset the
    proposed cost increase for Tennis’s broader distribution, the
    discussion of cost per ratings point is mere handwaving.
    A rather obvious type of proof would have been expert
    evidence to the effect that X number of subscribers would
    switch to Comcast if it carried Tennis more broadly, or that Y
    number would leave Comcast in the absence of broader
    carriage, or a combination of the two, such that Comcast
    would recoup the proposed increment in cost. There is no
    such evidence. (Conceivably Tennis could have shown that
    the incremental losses from carrying Tennis in a broad tier
    would be the same as or less than the incremental losses
    Comcast was incurring from carrying Golf and Versus in such
    tiers. The parties do not even hint at this possibility, nor
    analyze its implications.)
    Not only does the record lack affirmative evidence along
    these lines, there is evidence that no such benefits exist. After
    Tennis proposed the broader distribution of its content on
    Comcast’s network, Comcast executives surveyed employees
    in various geographic divisions to gauge interest in the
    proposal. The executive in charge of the northern division
    reported that there was “[n]o interest whatsoever” in moving
    Tennis to a broader distribution, J.A. 349, because there had
    never been “a request or a complaint to move Tennis Channel
    to a more available tier,” 
    id. at 350. Perhaps
    more telling is
    the natural experiment conducted in Comcast’s southern
    division. There Comcast had in 2007 or 2008 acquired a
    distribution network from another MVPD that had distributed
    Tennis more broadly than did Comcast. When Comcast
    repositioned Tennis to the sports tier (a “negative repo” in
    MVPD lingo), thereby making it available to Comcast’s
    general subscribers only for an additional fee, not one
    customer complained about the change.
    9
    When we asked at oral argument about the absence of
    evidence of benefit to Comcast from the proposed tier change,
    Commission counsel pointed not to any such evidence but to
    the ALJ’s remedy (affirmed by the Commission), which gave
    Comcast the alternative of narrowing the exposure of Golf and
    Versus (rather than broadening that of Tennis). Such a change
    was the Commission’s alternative remedy for bringing the
    three networks to tiering parity. But the discriminatory act
    alleged by the Commission was Comcast’s refusal to broaden
    its distribution of Tennis, not a refusal to narrow its
    distribution of Golf and Versus. The latter may make
    complete sense in terms of providing an evenhanded remedy.
    But evidence that such a change would have afforded
    Comcast a net benefit—for example, by generating
    incremental sports tier fees exceeding incremental losses from
    the removal of Golf and Versus from lower priced tiers—
    would in itself have little bearing on the lawfulness of
    Comcast’s rejection of Tennis’s actual proposal to extend
    distribution of the latter’s content. It is thus unsurprising that
    no one organized data to test the profitability of this
    hypothetical tiering change.
    This is not to say that the record lacks evidence of
    important similarities between Tennis on the one hand and
    Golf and Versus on the other. See, e.g., Order ¶¶ 51-55. If
    accompanied by evidence that (assuming Golf and Versus had
    been on the sports tier at the time of Tennis’s proposal in
    2009) a shift of them to broader coverage would have yielded
    incremental revenue equivalent to what Tennis demanded in
    2009, the comparative data might have done the job. But no
    such evidence was offered.
    Neither Tennis nor the Commission has invoked the
    concept that an otherwise valid business consideration is here
    merely pretextual cover for some deeper discriminatory
    purpose. Instead, both Tennis and the Commission challenge
    10
    Comcast’s cost-benefit analysis as insufficiently rigorous.
    While Tennis and the Commission both label that analysis
    “pretextual,” see Tennis Br. at 18; Resp’ts’ Br. at 31, their
    actual claim is that the cost-benefit analysis was too hastily
    performed to justify Comcast’s rejection of Tennis’s proposal,
    thus supporting an inference that discrimination was the true
    motive. In light of the evidence surveyed above, and the lack
    of evidence from which one might infer any net benefit,
    Comcast’s haste is irrelevant.
    We note that the FCC’s Media Bureau found that Tennis
    had established a prima facie case and that the Commission
    assumed without deciding that in those circumstances Tennis
    retained the burden of proof throughout the proceeding.
    Order ¶ 38. We will assume arguendo, in favor of the
    Commission, that the Media Bureau was correct in its finding
    of a prima facie case and that in those circumstances it could
    shift the burden to the respondent. But that assumption is of
    no use to the Commission where the record simply lacks
    material evidence that the Tennis proposal offered Comcast
    any commercial benefit.
    Without showing any benefit for Comcast from incurring
    the additional fees for assigning Tennis a more advantageous
    tier, the Commission has not provided evidence that Comcast
    discriminated against Tennis on the basis of affiliation. And
    while the Commission describes at length the “substantial
    evidence” that supports a finding that the discrimination is
    based on affiliation, Resp’ts’ Br. at 25-31, none of that
    evidence establishes benefits that Comcast would receive if it
    distributed Tennis more broadly.         On this issue the
    Commission has pointed to no evidence, and therefore
    obviously not to substantial evidence. See Guardian Moving
    & Storage Co., Inc. v. ICC, 
    952 F.2d 1428
    , 1433 (D.C. Cir.
    1992).
    11
    * * *
    The petition is therefore
    Granted.
    KAVANAUGH, Circuit Judge, concurring:              Video
    programming distributors such as Comcast deliver video
    programming networks to consumers. Under Section 616 of
    the Communications Act, a video programming distributor
    may not discriminate against an unaffiliated programming
    network in a way that “unreasonably restrain[s]” the
    unaffiliated network’s ability to compete fairly. Applying
    that statute in this case, the FCC found that Comcast
    discriminated against the unaffiliated Tennis Channel network
    by refusing to carry that network on the same cable tier that
    Comcast carries its affiliated Golf Channel and Versus
    networks. The FCC also found that the discrimination
    unreasonably restrained the Tennis Channel’s ability to
    compete fairly. As a remedy, the FCC ordered Comcast to
    carry the Tennis Channel on the same tier that it carries the
    Golf Channel and Versus.
    As the Court’s opinion explains, the FCC erred in
    concluding that Comcast discriminated against the Tennis
    Channel on the basis of affiliation. I join the Court’s opinion
    in full. I write separately to point out that the FCC also erred
    in a more fundamental way. Section 616’s use of the phrase
    “unreasonably restrain” – an antitrust term of art – establishes
    that the statute applies only to discrimination that amounts to
    an unreasonable restraint under antitrust law. Vertical
    integration and vertical contracts – for example, between a
    video programming distributor and a video programming
    network – become potentially problematic under antitrust law
    only when a company has market power in the relevant
    market. It follows that Section 616 applies only when a video
    programming distributor possesses market power.              But
    Comcast does not have market power in the national video
    programming distribution market, the relevant market
    analyzed by the FCC in this case. Therefore, as I will explain
    in Part I of this opinion, Section 616 does not apply here.
    2
    Applying Section 616 to a video programming distributor
    that lacks market power not only contravenes the terms of the
    statute, but also violates the First Amendment as it has been
    interpreted by the Supreme Court. As I will explain in Part II
    of this opinion, the canon of constitutional avoidance thus
    strongly reinforces the conclusion that Section 616 applies
    only when a video programming distributor possesses market
    power.
    I
    Section 616 of the Communications Act requires the FCC
    to:
    prevent a multichannel video programming distributor
    from engaging in conduct the effect of which is to
    unreasonably restrain the ability of an unaffiliated video
    programming vendor to compete fairly by discriminating
    in video programming distribution on the basis of
    affiliation or nonaffiliation of vendors in the selection,
    terms, or conditions for carriage of video programming
    provided by such vendors.
    47 U.S.C. § 536(a)(3) (emphasis added); see 47 C.F.R.
    § 76.1301(c). The statutory text establishes that a Section 616
    violation has two elements. First, the video programming
    distributor must have discriminated against an unaffiliated
    video programming network on the basis of affiliation.
    Second, the video programming distributor’s discrimination
    must have “unreasonably restrain[ed]” the unaffiliated
    network’s ability “to compete fairly.”
    Congress enacted Section 616 (over the veto of President
    George H.W. Bush) as part of the Cable Television Consumer
    Protection and Competition Act of 1992, known as the Cable
    3
    Act. The Cable Act included numerous provisions designed
    to curb abuses of cable operators’ bottleneck monopoly power
    and to promote competition in the cable television industry.
    When the Act was passed, however, the video programming
    market looked quite different than it looks today. At the time,
    most households subscribed to cable in order to view
    television programming. And as Congress noted, “most cable
    television subscribers [had] no opportunity to select between
    competing cable systems.” Cable Television Consumer
    Protection and Competition Act of 1992, Pub. L. No. 102-
    385, § 2(a)(2), 106 Stat. 1460, 1460 (1992). Congress
    decided to proactively counteract the bottleneck monopoly
    power that cable operators possessed in many local markets.
    The Cable Act employs a variety of tools to advance
    competition. Some provisions directly prohibit practices that
    Congress viewed as anticompetitive in the market at the time.
    For example, the Act prohibits local franchising authorities
    from granting exclusive franchises to cable operators. See 
    id. § 7(a), 106
    Stat. at 1483. Similarly, the Act’s “must-carry”
    provisions require cable operators to carry a specified number
    of local broadcast stations. See 
    id. § 4, 106
    Stat. at 1471.
    In other parts of the Act, Congress borrowed from
    antitrust law, authorizing the FCC to regulate cable operators’
    conduct in accordance with antitrust principles. For example,
    the Act requires the FCC, when prescribing limits on the
    number of cable subscribers or affiliated channels, to take
    account of “the nature and market power of the local
    franchise.” See 
    id. § 11(c), 106
    Stat. at 1488. Similarly, the
    Act allows rate regulation only of those cable systems that are
    not subject to effective competition. See 
    id. § 3, 106
    Stat. at
    1464.
    4
    The provision at issue in this case, Section 616,
    incorporates traditional antitrust principles. Section 616 does
    not categorically forbid a video programming distributor from
    extending preferential treatment to affiliated video
    programming networks or lesser treatment to unaffiliated
    video programming networks. Rather, to violate Section 616,
    a video programming distributor must discriminate among
    video programming networks on the basis of affiliation, and
    the discrimination must “unreasonably restrain” an
    unaffiliated network’s ability to compete fairly. 47 U.S.C.
    § 536(a)(3).
    The phrase “unreasonably restrain” is of course a
    longstanding term of art in antitrust law. See, e.g., Leegin
    Creative Leather Products, Inc. v. PSKS, Inc., 
    551 U.S. 877
    ,
    885 (2007) (“[T]he Court has repeated time and again that § 1
    outlaws only unreasonable restraints.”) (internal quotation
    marks and alteration omitted); State Oil Co. v. Khan, 
    522 U.S. 3
    , 10 (1997) (“Although the Sherman Act, by its terms,
    prohibits every agreement ‘in restraint of trade,’ this Court
    has long recognized that Congress intended to outlaw only
    unreasonable restraints.”); Business Electronics Corp. v.
    Sharp Electronics Corp., 
    485 U.S. 717
    , 723 (1988) (“Since
    the earliest decisions of this Court interpreting [Section 1 of
    the Sherman Act], we have recognized that it was intended to
    prohibit only unreasonable restraints of trade.”).
    When a statute uses a term of art from a specific field of
    law, we presume that Congress adopted “the cluster of ideas
    that were attached to each borrowed word in the body of
    learning from which it was taken.” FAA v. Cooper, 
    132 S. Ct. 1441
    , 1449 (2012) (internal quotation mark omitted); see also
    Buckhannon Board & Care Home, Inc. v. West Virginia
    Department of Health and Human Resources, 
    532 U.S. 598
    ,
    5
    615 (2001) (Scalia, J., concurring) (“Words that have
    acquired a specialized meaning in the legal context must be
    accorded their legal meaning.”); McDermott International,
    Inc. v. Wilander, 
    498 U.S. 337
    , 342 (1991) (“In the absence of
    contrary indication, we assume that when a statute uses such a
    term [of art], Congress intended it to have its established
    meaning.”); Morissette v. United States, 
    342 U.S. 246
    , 263
    (1952) (“[A]bsence of contrary direction may be taken as
    satisfaction with widely accepted definitions, not as a
    departure from them.”); ANTONIN SCALIA & BRYAN A.
    GARNER, READING LAW: THE INTERPRETATION OF LEGAL
    TEXTS 73 (2012) (where “a word is obviously transplanted
    from another legal source, . . . it brings the old soil with it”)
    (internal quotation mark omitted); cf. FTC v. Phoebe Putney
    Health System, Inc., 
    133 S. Ct. 1003
    , 1015 (2013) (reading
    statute “in light of our national policy favoring competition”).
    From the “term of art” canon and Section 616’s use of the
    antitrust term of art “unreasonably restrain,” it follows that
    Section 616 incorporates antitrust principles governing
    unreasonable restraints.
    So what does antitrust law tell us? In antitrust law,
    certain activities are considered per se anticompetitive.
    Otherwise, however, conduct generally can be considered
    unreasonable only if a firm, or multiple firms acting in
    concert, have market power. See Leegin Creative Leather
    
    Products, 551 U.S. at 885-86
    ; Copperweld Corp. v.
    Independence Tube Corp., 
    467 U.S. 752
    , 775 (1984); see also
    Standard Oil Co. v. United States, 
    283 U.S. 163
    , 179 (1931).
    This case involves vertical integration and vertical
    contracts. Beginning in the 1970s (well before the 1992
    Cable Act), the Supreme Court has recognized the legitimacy
    6
    of vertical integration and vertical contracts by firms without
    market power. See, e.g., Leegin Creative Leather Products,
    
    551 U.S. 877
    ; State Oil Co., 
    522 U.S. 3
    ; Business Electronics,
    
    485 U.S. 717
    ; Continental T. V., Inc. v. GTE Sylvania Inc.,
    
    433 U.S. 36
    (1977). Vertical integration and vertical
    contracts become potentially problematic only when a firm
    has market power in the relevant market. That’s because,
    absent market power, vertical integration and vertical
    contracts are procompetitive. Vertical integration and vertical
    contracts in a competitive market encourage product
    innovation, lower costs for businesses, and create efficiencies
    – and thus reduce prices and lead to better goods and services
    for consumers. See Douglas H. Ginsburg, Vertical Restraints:
    De Facto Legality Under the Rule of Reason, 60 ANTITRUST
    L.J. 67, 76 (1991) (“Antitrust law is a bar to the use of vertical
    restraints only in markets in which there is no apparent
    interbrand competition to protect consumers from a
    potentially welfare-decreasing restraint on intrabrand
    competition.”); Dennis L. Weisman & Robert B. Kulick,
    Price Discrimination, Two-Sided Markets, and Net Neutrality
    Regulation, 13 TUL. J. TECH. & INTELL. PROP. 81, 99 (2010)
    (“[M]onopoly power in one market is a necessary condition
    for anticompetitive effects in almost all models of
    anticompetitive vertical integration.”); see also 3B PHILLIP E.
    AREEDA & HERBERT HOVENKAMP, ANTITRUST LAW ¶ 756a, at
    9 (3d ed. 2008) (vertical integration “is either competitively
    neutral or affirmatively desirable because it promotes
    efficiency”); ROBERT H. BORK, THE ANTITRUST PARADOX
    226 (1978) (“vertical integration is indispensable to the
    realization of productive efficiencies”).
    Not surprisingly given its procompetitive characteristics,
    vertical integration and vertical contracts are common and
    accepted practices in the American economy: Apple’s
    7
    iPhones contain integrated hardware and software, Dunkin’
    Donuts sells Dunkin’ Donuts coffee, Ford produces radiators
    for its cars, McDonalds sells Big Macs, Nike stores are
    stocked with Nike shoes, Netflix owns “House of Cards,” and
    so on. As Professors Areeda and Hovenkamp have explained,
    vertical integration “is ubiquitous in our economy and
    virtually never poses a threat to competition when undertaken
    unilaterally and in competitive markets.” 3B AREEDA &
    HOVENKAMP, ANTITRUST LAW ¶ 755c, at 6.
    Following the lead of the Supreme Court and influential
    academic literature on which the Supreme Court has relied in
    the antitrust field, this Court’s case law has stated that vertical
    integration and vertical contracts are procompetitive, at least
    absent market power. See Cablevision Systems Corp. v. FCC,
    
    649 F.3d 695
    , 721 (D.C. Cir. 2011) (vertical integration is
    “not always pernicious and, depending on market conditions,
    may actually be procompetitive”); National Fuel Gas Supply
    Corp. v. FERC, 
    468 F.3d 831
    , 840 (D.C. Cir. 2006) (“We
    began by emphasizing that vertical integration creates
    efficiencies for consumers.”); Tenneco Gas v. FERC, 
    969 F.2d 1187
    , 1201 (D.C. Cir. 1992) (“[A]dvantages a pipeline
    gives its affiliate are improper only to the extent that they
    flow from the pipeline’s anti-competitive market power.
    Otherwise vertical integration produces permissible
    efficiencies that cannot by themselves be considered uses of
    monopoly power.”) (internal quotation marks omitted); see
    also Cablevision Systems Corp. v. FCC, 
    597 F.3d 1306
    , 1325
    (D.C. Cir. 2010) (Kavanaugh, J., dissenting) (“At least unless
    a company possesses market power in the relevant market,
    vertical integration and exclusive vertical contracts are not
    anti-competitive; on the contrary, such arrangements are
    ‘presumptively procompetitive.’”) (quoting 11 HERBERT
    HOVENKAMP, ANTITRUST LAW ¶ 1803, at 100 (2d ed. 2005)).
    8
    Now back to Section 616:          Because Section 616
    incorporates antitrust principles and because antitrust law
    holds that vertical integration and vertical contracts are
    potentially problematic only when a firm has market power in
    the relevant market, it follows that Section 616 applies only
    when a video programming distributor has market power in
    the relevant market. 1 Section 616 thus does not bar vertical
    integration or vertical contracts that favor affiliated video
    programming networks, absent a showing that the video
    programming distributor at least has market power in the
    relevant market. To conclude otherwise would require us to
    depart from the established meaning of the term of art
    “unreasonably restrain” that Section 616 uses. Moreover, to
    conclude otherwise would require us to believe that Congress
    intended to thwart procompetitive practices. It would of
    course make little sense to attribute that motivation to
    Congress.
    How, then, did the FCC reach the opposite conclusion in
    this case? The short answer is that the FCC badly misread the
    statute. Contrary to the plain language of Section 616, the
    FCC stated that the term “unreasonably” modified
    “discriminating” not “restrain” – even though Section 616
    1
    Section 616 and the Cable Act provisions that incorporate
    antitrust principles are not merely redundant of antitrust law. To be
    sure, the Federal Trade Commission and the U.S. Department of
    Justice Antitrust Division enforce federal antitrust laws, and private
    citizens may bring civil antitrust suits as well. But in the Cable
    Act, Congress authorized a separate enforcement agency, the FCC,
    to regulate certain practices of cable operators. For that reason,
    even Cable Act provisions such as Section 616 that mirror existing
    antitrust proscriptions serve an important regulatory purpose, akin
    to adding new police officers to enforce an existing law.
    9
    says it applies only to discriminatory conduct that
    “unreasonably restrain[s]” the ability of a competitor to
    compete fairly. See Order ¶¶ 43, 85-86. Because the FCC did
    not read Section 616 as written, it did not recognize the
    antitrust term of art “unreasonably restrain” that is apparent
    on the face of the statute. That erroneous reading of the text,
    in turn, led the FCC to mistakenly focus on the effects of
    Comcast’s conduct on a competitor (the Tennis Channel)
    rather than on overall competition. See 
    id. ¶¶ 83-85. 2
    That
    was a mistake because the goal of antitrust law (and thus of
    Section 616) is to promote consumer welfare by protecting
    competition, not by protecting individual competitors. See,
    e.g., NYNEX Corp. v. Discon, Inc., 
    525 U.S. 128
    , 135 (1998)
    (Sherman Act plaintiff “must allege and prove harm, not just
    to a single competitor, but to the competitive process, i.e., to
    competition itself”); Spectrum Sports, Inc. v. McQuillan, 
    506 U.S. 447
    , 458 (1993) (“The purpose of the [Sherman] Act is
    not to protect businesses from the working of the market; it is
    to protect the public from the failure of the market.”);
    Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 
    429 U.S. 477
    ,
    488 (1977) (“The antitrust laws . . . were enacted for the
    protection of competition, not competitors.”) (internal
    quotation marks omitted); see also AREEDA & HOVENKAMP,
    ANTITRUST LAW ¶ 755c, at 6 (“[E]ven competitively harmless
    vertical integration can injure rivals or vertically related firms,
    but such injuries are not the concern of the antitrust laws.”).
    It is true that Section 616 references discrimination
    against competitors. But again, the statute does not ban such
    2
    Because the FCC’s Order never actually interpreted the
    phrase “unreasonably restrain,” we would have to remand even if
    we thought Section 616 reasonably could be applied to video
    programming distributors without market power. See SEC v.
    Chenery Corp., 
    318 U.S. 80
    (1943).
    10
    discrimination outright.      It bans discrimination that
    unreasonably restrains a competitor from competing fairly.
    By using the phrase “unreasonably restrain,” the statute
    incorporates an antitrust term of art, and that term of art
    requires that the discrimination in question hinder overall
    competition, not just competitors.
    In sum, Section 616 targets instances of preferential
    program carriage that are anticompetitive under the antitrust
    laws. Section 616 thus may apply only when a video
    programming distributor possesses market power in the
    relevant market. Comcast has only about a 24% market share
    in the national video programming distribution market; it does
    not possess market power in the market considered by the
    FCC in this case. See Order ¶ 87. 3 Therefore, the FCC erred
    in finding that Comcast violated Section 616.
    II
    To the extent there is uncertainty about whether the
    phrase “unreasonably restrain” in Section 616 means that the
    statute applies only in cases of market power or instead may
    have a broader reach, we must construe the statute to avoid
    “serious constitutional concerns.” Edward J. DeBartolo
    Corp. v. Florida Gulf Coast Building & Construction Trades
    Council, 
    485 U.S. 568
    , 577 (1988); see also Solid Waste
    Agency of Northern Cook County v. Army Corps of
    Engineers, 
    531 U.S. 159
    , 172 (2001). 4 That canon strongly
    3
    In some local geographic markets around the country, a video
    programming distributor may have market power. This case does
    not call upon us to consider how Section 616 would apply to
    discrimination against unaffiliated networks in such local markets.
    4
    There is some debate about how serious the statute’s
    constitutional questions must be, and indeed whether the statute
    11
    supports limiting Section 616 to cases of market power.
    Applying Section 616 to a video programming distributor that
    lacks market power would raise serious First Amendment
    questions under the Supreme Court’s case law. Indeed,
    applying Section 616 to a video programming distributor that
    lacks market power would violate the First Amendment as it
    has been interpreted by the Supreme Court.
    To begin with, the Supreme Court has squarely held that
    a video programming distributor such as Comcast both
    engages in and transmits speech, and is therefore protected by
    the First Amendment. See Turner Broadcasting System, Inc.
    v. FCC, 
    512 U.S. 622
    , 636 (1994). Just as a newspaper
    exercises editorial discretion over which articles to run, a
    video programming distributor exercises editorial discretion
    over which video programming networks to carry and at what
    level of carriage.
    It is true that, under the Supreme Court’s precedents,
    Section 616’s impact on a cable operator’s editorial control is
    content-neutral and thus triggers only intermediate scrutiny
    rather than strict scrutiny. See 
    id. at 642-43. But
    the Supreme
    Court’s case law applying intermediate scrutiny in this
    context provides that the Government may interfere with a
    video programming distributor’s editorial discretion only
    when the video programming distributor possesses market
    power in the relevant market.
    otherwise must be unconstitutional, for the avoidance doctrine to
    apply. See generally Richard A. Posner, Statutory Interpretation –
    in the Classroom and in the Courtroom, 50 U. CHI. L. REV. 800,
    816 (1983) (criticizing the avoidance doctrine as a “judge-made
    constitutional ‘penumbra’”). That debate is irrelevant to my
    analysis here because I have concluded that it would indeed be
    unconstitutional to apply Section 616 absent market power.
    12
    In its 1994 decision in Turner Broadcasting, the Supreme
    Court ruled that the Cable Act’s must-carry provisions might
    satisfy intermediate First Amendment scrutiny, but the Court
    rested that conclusion on “special characteristics of the cable
    medium: the bottleneck monopoly power exercised by cable
    operators and the dangers this power poses to the viability of
    broadcast television.” 
    Id. at 661. When
    a cable operator has
    bottleneck power, the Court explained, it can “silence the
    voice of competing speakers with a mere flick of the switch.”
    
    Id. at 656. In
    subsequently upholding the must-carry
    provisions, the Court reiterated that cable’s bottleneck
    monopoly power was critical to the First Amendment
    calculus. See Turner Broadcasting System, Inc. v. FCC, 
    520 U.S. 180
    , 197-207 (1997) (controlling opinion of Kennedy,
    J.). 5 The Court stated that “cable operators possess[ed] a
    local monopoly over cable households,” with only one
    percent of communities being served by more than one cable
    operator. 
    Id. at 197. In
    1996, when this Court upheld the Cable Act’s
    exclusive-contract provisions against a First Amendment
    challenge, we likewise pointed to the “special characteristics”
    of the cable industry. See Time Warner Entertainment Co. v.
    FCC, 
    93 F.3d 957
    (D.C. Cir. 1996). Essential to our decision
    were “both the bottleneck monopoly power exercised by cable
    operators and the unique power that vertically integrated
    5
    In the 1997 Turner Broadcasting case, Justice Kennedy’s
    opinion represented the “position taken by those Members who
    concurred in the judgment[] on the narrowest grounds.” See Marks
    v. United States, 
    430 U.S. 188
    , 193 (1977) (internal quotation mark
    omitted). That opinion’s evaluation of anticompetitive behavior
    and the significance of bottleneck power analytically lay between
    that of Justice Breyer’s concurring opinion on the one hand and the
    dissent on the other.
    13
    companies have in the cable market.” 
    Id. at 978 (internal
    quotation marks and citation omitted).
    But in the 16 years since the last of those cases was
    decided, the video programming distribution market has
    changed dramatically, especially with the rapid growth of
    satellite and Internet providers. This Court has previously
    described the massive transformation, explaining that cable
    operators “no longer have the bottleneck power over
    programming that concerned the Congress in 1992.” Comcast
    Corp. v. FCC, 
    579 F.3d 1
    , 8 (D.C. Cir. 2009); see also
    Cablevision Systems Corp. v. FCC, 
    597 F.3d 1306
    , 1324
    (D.C. Cir. 2010) (Kavanaugh, J., dissenting) (“This radically
    changed and highly competitive marketplace – where no cable
    operator exercises market power in the downstream or
    upstream markets and no national video programming
    network is so powerful as to dominate the programming
    market – completely eviscerates the justification we relied on
    in Time Warner for the ban on exclusive contracts.”);
    Christopher S. Yoo, Vertical Integration and Media
    Regulation in the New Economy, 19 YALE J. ON REG. 171, 229
    (2002) (“It thus appears that the national market for MVPDs
    is already too unconcentrated to support the conclusion that
    vertical integration could have any anti-competitive effects.”).
    In today’s highly competitive market, neither Comcast
    nor any other video programming distributor possesses
    market power in the national video programming distribution
    market.    To be sure, beyond an interest in policing
    anticompetitive behavior, the FCC may think it preferable
    simply as a communications policy matter to equalize or
    enhance the voices of various entertainment and sports
    networks such as the Tennis Channel. But as the Supreme
    Court stated in one of the most important sentences in First
    14
    Amendment history, “the concept that government may
    restrict the speech of some elements of our society in order to
    enhance the relative voice of others is wholly foreign to the
    First Amendment.” Buckley v. Valeo, 
    424 U.S. 1
    , 48-49
    (1976).
    Therefore, under these circumstances, the FCC cannot
    tell Comcast how to exercise its editorial discretion about
    what networks to carry any more than the Government can
    tell Amazon or Politics and Prose or Barnes & Noble what
    books to sell; or tell the Wall Street Journal or Politico or the
    Drudge Report what columns to carry; or tell the MLB
    Network or ESPN or CBS what games to show; or tell
    SCOTUSblog or How Appealing or The Volokh Conspiracy
    what legal briefs to feature.
    In light of the Supreme Court’s precedents interpreting
    the First Amendment and the massive changes to the video
    programming distribution market over the last two decades,
    the FCC’s interference with Comcast’s editorial discretion
    cannot stand. In restricting the editorial discretion of video
    programming distributors, the FCC cannot continue to
    implement a regulatory model premised on a 1990s snapshot
    of the cable market.
    The Supreme Court’s precedents amply demonstrate that
    the FCC’s interpretation of Section 616 violates the First
    Amendment. At a minimum, the Supreme Court’s precedents
    raise serious First Amendment questions about the FCC’s
    interpretation of Section 616. Under the constitutional
    avoidance canon, those serious constitutional questions
    require that we construe Section 616 to apply only when a
    video programming distributor possesses market power.
    15
    ***
    The FCC erred in concluding that Section 616 may apply
    to a video programming distributor without market power.
    For that reason, in addition to the reasons given by the Court,
    the FCC’s Order cannot stand.
    EDWARDS, Senior Circuit Judge, concurring: I concur in
    Judge Williams’ cogent opinion for the court. It is clear from
    the record that, even accepting the FCC’s interpretation of
    Section 616, there is no substantial evidence of unlawful
    discrimination to support the Commission’s decision in this
    case. I write separately because I believe that Tennis
    Channel’s complaint was untimely filed under the applicable
    statute of limitations encoded in 47 C.F.R. § 76.1302(f)
    (2010). I would rest on this ground alone if the statute of
    limitations requirements were jurisdictional, but they are not.
    Nonetheless, the issues raised by the statute of limitations
    issue are, in my view, very important because they highlight
    the agency’s failure to give fair notice to regulated parties of
    the rules governing the filing of complaints under Section
    616. And, as explained below, the FCC’s current
    interpretation of subsection 76.1302(f)(3) is not only
    incomprehensible but it fails to credit the sanctity of the
    parties’ contractual commitments. Hopefully, these matters
    will be addressed in the FCC’s pending rulemaking. See In re
    Revision of the Commission’s Program Carriage Rules,
    Notice of Proposed Rulemaking, 26 FCC Rcd. 11494, 11522-
    23, ¶¶ 38-39, 
    2011 WL 3279328
    (Aug. 1, 2011).
    ________________________
    As explained in the opinion for the court, this case
    involves a complaint filed in 2010 by Tennis Channel, a
    sports   programming      network,   with    the   Federal
    Communications Commission (“FCC” or “Commission”)
    against Comcast Cable Communications, LLC (“Comcast”), a
    multichannel video programming distributor (“MVPD”). The
    complaint alleged that Comcast had discriminated against
    Tennis Channel, in violation of Section 616 of the
    Communications Act of 1934, 47 U.S.C. § 536(a)(3), when it
    declined to distribute Tennis Channel as broadly as Golf
    Channel and Versus, sports networks owned by Comcast.
    2
    After launching in 2003, Tennis Channel sought carriage
    on Comcast’s “Sports Tier,” a package of sports networks that
    are accessible to Comcast subscribers for an added fee. Tennis
    Channel and Comcast executed a carriage contract in 2005
    pursuant to which Comcast retained unfettered authority to
    distribute Tennis Channel on any tier. Comcast elected to
    carry Tennis Channel on its Sports Tier. At the time when
    Tennis Channel entered into its contract with Comcast, Golf
    Channel and Versus were affiliated with Comcast and both
    networks were carried on more broadly distributed tiers. In
    2006 and 2007, Tennis Channel offered Comcast and other
    MVPDs equity in exchange for broader carriage. Comcast and
    several other MVPDs declined. In 2009, Tennis Channel
    again asked Comcast to move it to a tier with broader
    distribution than the Sports Tier. The two parties discussed
    the possibility. After unproductive discussions, Tennis
    Channel broke off negotiations. In the end, Comcast (and
    other MVPDs as well) rejected Tennis Channel’s requests for
    broader carriage. In 2010, all major MVPDs – including
    Tennis Channel’s partial owners, DirecTV and Dish Network
    – distributed Tennis Channel less broadly than Golf Channel
    and Versus.
    After Comcast elected to stand on its contract rights and
    declined to distribute Tennis Channel more broadly, Tennis
    Channel filed a carriage complaint against Comcast under
    Section 616. The complaint alleged that Comcast
    discriminated against Tennis Channel on the basis of
    affiliation by distributing it more narrowly than Golf Channel
    and Versus. The Commission’s Media Bureau rejected
    Comcast’s statute-of-limitations defense on the pleadings and
    set the matter for a hearing before an Administrative Law
    Judge (“ALJ”). The ALJ issued an Initial Decision finding
    that Comcast had violated Section 616. In a 3-2 split decision,
    the FCC upheld the Media Bureau’s denial of Comcast’s
    statute of limitations defense and affirmed the ALJ’s
    3
    judgment on the merits against Comcast. See Tennis Channel,
    Inc. v. Comcast Cable Commc’ns, LLC (“Order”),
    Memorandum Opinion and Order, 27 FCC Rcd. 8508, 
    2012 WL 3039209
    (July 24, 2012).
    In its petition for review, Comcast raises three principal
    claims. First, Comcast contends that Tennis Channel’s
    complaint should have been dismissed as untimely. Second,
    Comcast argues that the Commission’s Order misconstrues
    and misapplies Section 616. Finally, Comcast contends that
    the FCC’s Order violates the First Amendment because it
    impermissibly regulates Comcast’s speech based on its
    content. I will focus solely on the first contention, i.e., that
    Tennis Channel’s complaint was filed out of time.
    FCC regulations state that “[a]ny complaint . . . must be
    filed within one year of the date on which . . . (1) The
    multichannel video programming distributor enters into a
    contract with a video programming distributor that a party
    alleges to violate one or more of the rules contained in this
    section.” 47 C.F.R. § 76.1302(f)(1) (2010). Tennis Channel
    entered into its contract with Comcast in 2005; however, it did
    not file a complaint until 2010 – long after the one-year
    limitations period had expired. As Comcast notes, “[t]he
    parties’ contract allows Comcast to carry Tennis Channel on
    any tier that Comcast chooses. By seeking an order that
    compels Comcast to carry it more broadly, Tennis Channel is
    attempting to rewrite the terms of the contract. Permitting
    Tennis Channel to reopen the limitations period for that
    contract-based claim at any time – simply by making a
    pretextual demand for broader carriage – would . . . directly
    contradict the entire purpose of the statute of limitations.” Br.
    for Pet’r at 58-59. I agree.
    The FCC’s Order says that the applicable limitations
    period is governed by 47 C.F.R. § 76.1302(f)(3), which states
    that “[a]ny complaint . . . must be filed within one year of the
    4
    date on which . . . (3) A party has notified a multichannel video
    programming distributor that it intends to file a complaint with
    the Commission based on violations of one or more of the rules
    contained in this section.” According to the FCC, Tennis
    Channel’s complaint was timely under (f)(3) because Tennis
    Channel filed it “within one year of notifying Comcast of its
    intent to do so.” Order, 27 FCC Rcd. at 8520 ¶ 30. I can find
    no merit in this position. As Comcast properly observes, the
    FCC’s “approach not only rewrites the statute of limitations,
    but also nullifies it by allowing a party to a carriage contract to
    bring suit at any time.” Br. for Pet’r at 58.
    Tennis Channel’s complaint seeks to modify the terms of
    the parties’ contract by demanding that Comcast move it to a
    tier with broader distribution. Tennis Channel has no right
    under the contract to pursue this demand and Comcast has no
    obligation to accede to it. Tennis Channel’s complaint thus
    raises a claim that the contract provisions giving Comcast
    unfettered authority to determine whether to carry Tennis
    Channel on its Sports Tier or some other tier violate Section
    616. Therefore, under subsection (f)(1), Tennis Channel had
    one year from the date of contract formation to file its
    complaint. Because Tennis Channel’s 2010 complaint was
    filed well beyond a year after contract formation, the
    complaint was time-barred. The FCC’s purported application
    of subsection (f)(3), in lieu of subsection (f)(1), flies in the
    face of the Commission’s longstanding interpretation of 47
    C.F.R. § 76.1302(f). The FCC has repeatedly explained that
    subsection (f)(3) applies only in cases where an MVPD denies
    or refuses to acknowledge a request to negotiate for carriage,
    which is not what happened in this case. The FCC was not
    free to simply abandon its longstanding construction of
    subsection (f)(3) without notice-and-comment rulemaking.
    Alaska Prof’l Hunters Ass’n, Inc. v. FAA, 
    177 F.3d 1030
    ,
    1033-36 (D.C. Cir. 1999); see also Christopher v. SmithKline
    Beecham Corp., 
    132 S. Ct. 2156
    , 2167 (2012) (holding that
    5
    agencies must provide “fair warning of the conduct a
    regulation prohibits or requires”).
    I. Background
    A. The Statutory and Regulatory Framework
    The Cable Television Consumer Protection and
    Competition Act of 1992, PUB. L. NO. 102-385, § 12, 106
    Stat. 1460, 1488 (1992), added Section 616 to the
    Communications Act of 1934. Section 616 requires the FCC
    to issue regulations “to prevent [an MVPD] from engaging in
    conduct the effect of which is to unreasonably restrain the
    ability of an unaffiliated video programming vendor to
    compete fairly by discriminating in video programming
    distribution on the basis of affiliation or nonaffiliation of
    vendors in the selection, terms, or conditions for carriage.”
    47 U.S.C. § 536(a)(3). The Commission’s regulations define
    “affiliated” as an MVPD “ha[ving] an attributable interest” in
    the network. 47 C.F.R. § 76.1300(a)-(b). As noted above, the
    regulations also establish a statute of limitations for Section
    616 complaints. The applicable regulations state:
    (f) Time limit on filing of complaints. Any
    complaint filed pursuant to this subsection must be filed
    within one year of the date on which one of the following
    events occurs:
    (1) The      multichannel     video      programming
    distributor enters into a contract with a video
    programming distributor that a party alleges to violate
    one or more of the rules contained in this section; or
    (2) The      multichannel    video     programming
    distributor offers to carry the video programming
    vendor’s programming pursuant to terms that a party
    alleges to violate one or more of the rules contained in
    this section, and such offer to carry programming is
    6
    unrelated to any existing contract between the
    complainant and the multichannel video programming
    distributor; or
    (3) A party has notified a multichannel video
    programming distributor that it intends to file a complaint
    with the Commission based on violations of one or more
    of the rules contained in this section.
    47 C.F.R. § 76.1302(f). The FCC recodified subsection
    76.1302(f) as subsection 76.1302(h) in 2012 without any
    substantive change. For the sake of consistency with the
    parties’ briefing and the FCC’s Order, I will refer to
    subsection 76.1302(f).
    B. Facts and Procedural History
    Comcast is the largest MVPD in the United States. It
    offers cable television programming to its subscribers in
    several different distribution “tiers” – i.e., packages of
    programming services – at different prices. Core
    programming is contained in Comcast’s “Expanded Basic
    Tier,” or its digital counterpart, the “Digital Starter Tier,”
    which are its mostly widely distributed tiers. The more
    expensive “Digital Preferred Tier” provides customers with
    access to additional networks and is Comcast’s second most
    widely-distributed tier. Comcast’s Sports and Entertainment
    Package (“Sports Tier”) consists of a package of sports-
    related networks and is available to Comcast subscribers for
    an additional fee. The Sports Tier is not as widely distributed
    as the Expanded Basic, Digital Starter, and Digital Preferred
    tiers.
    Golf Channel and Versus are cable sports networks that
    were launched in 1995. Versus was known as the Outdoor
    Life Network when it launched and is now known as NBC
    Sports Network. (For the sake of consistency with the parties’
    7
    briefing and the FCC’s Order, I will refer to the network as
    Versus.) Golf Channel provides coverage of golf tournaments
    and other golf-related programming. Versus provides
    coverage of numerous sports, including hockey, college
    football and basketball, lacrosse, hunting, and fishing. Both
    networks paid substantial sums beginning in 1995 to induce
    MVPDs, including Comcast, to distribute them broadly. Both
    networks are generally carried on Comcast’s Digital Starter or
    Expanded Basic tiers. Comcast owned a minority interest in
    Golf Channel and Versus when they launched in 1995 and
    subsequently became the controlling owner of both networks.
    Tennis Channel, a network that provides tennis-related
    programming, launched in 2003. The evidence in the record
    indicates that, by that time, “it was more difficult for new
    networks to obtain broad distribution than in 1995 because the
    associated costs for cable operators had increased and because
    competition from satellite and telephone providers had
    reduced cable operators’ ability to absorb those costs.” Br. for
    Pet’r at 7 (citing Joint Appendix 422-25, 519-22). In 2005,
    Tennis Channel and Comcast entered into a carriage contract
    reserving to Comcast the right to choose on which tier to
    carry the network. Comcast chose to carry, and still carries,
    Tennis Channel on its Sports Tier. Tennis Channel negotiated
    agreements with other MVPDs that granted similar rights with
    respect to the network’s level of carriage.
    In 2006 and 2007, Tennis Channel offered Comcast and
    other MVPDs equity in exchange for broader carriage. Two
    satellite companies – DirecTV and Dish Network – accepted
    that offer, became partial owners of Tennis Channel, and
    increased their distribution of the network. But Comcast and
    at least one other MVPD declined the offer. In 2009, Tennis
    Channel presented Comcast with two proposals for broader
    distribution on Comcast’s Digital Starter or Digital Preferred
    tiers. Comcast argues that it saw no economic benefit in
    8
    Tennis Channel’s proposals, and Tennis Channel broke off
    negotiations in June 2009. Tennis Channel’s tier placement
    position vis-à-vis Golf Channel and Versus was the same in
    2010 as it had been in 2005 when Comcast and Tennis
    Channel executed their carriage contract. Indeed, as noted
    above, in 2010, all major MVPDs – including DirecTV and
    Dish Network – distributed Golf Channel and Versus more
    broadly than Tennis Channel.
    In December 2009, Tennis Channel notified Comcast of
    its intent to file a Section 616 complaint. In January 2010,
    Tennis Channel filed its complaint asserting that it was
    necessitated by Comcast’s discriminatory refusal to
    provide Tennis Channel with the broader carriage that it
    provides to the similarly situated sports networks it owns
    (such as the Golf Channel and Versus) and that is
    otherwise appropriate in light of Tennis Channel’s
    quality and performance.
    Compl. at i. The FCC’s Media Bureau rejected Comcast’s
    argument that the complaint was time-barred and referred to
    the matter to an ALJ. The Tennis Channel, Inc. v. Comcast
    Cable Commc’ns LLC, Hearing Designation Order, 25 FCC
    Rcd. 14149, 
    2010 WL 3907080
    (Oct. 5, 2010). After a six-
    day hearing, the ALJ found that Comcast had violated Section
    616 and ordered Comcast to carry Tennis Channel “at the
    same level of distribution” as Golf Channel and Versus.
    Tennis Channel, Inc. v. Comcast Cable Commc’ns, LLC,
    Initial Decision, 26 FCC Rcd. 17160, 
    2011 WL 6416431
    (Dec. 20, 2011). Comcast appealed to the full Commission,
    which ruled 3-2 to reject Comcast’s statute-of-limitations
    defense and uphold most of the ALJ’s decision. Tennis
    Channel, Inc. v. Comcast Cable Commc’ns, LLC, (“Order”),
    Memorandum Opinion and Order, 27 FCC Rcd. 8508, 
    2012 WL 3039209
    (July 24, 2012). After Comcast filed a petition
    9
    for review with this court, we granted its motion to stay the
    Order pending our final decision in this case.
    II. Analysis
    The parties agree that Tennis Channel’s complaint must
    be dismissed if it was untimely. Comcast contends that the
    complaint should have been dismissed pursuant to 47 C.F.R.
    § 76.1302(f)(1). The FCC, however, concluded that the
    applicable statute of limitations was governed by 47 C.F.R.
    § 76.1302(f)(3). Order, 27 FCC Rcd. at 8519-22 ¶¶ 28-34.
    The agency found that Tennis Channel’s complaint was
    timely because it was filed in January 2010, one month after
    Tennis Channel notified Comcast of its intent to file and
    seven months after Comcast declined Tennis Channel’s
    demand to relocate to a different distribution tier. 
    Id. at 8519- 20
    ¶ 30 & n.105.
    Comcast is right that the FCC’s application of the statute
    of limitations in this case cannot be reconciled with the
    agency’s original and consistent view that subsection (f)(3)
    only applies where a “defendant unreasonably refuses to
    negotiate [for carriage] with [a] complainant.” 1998 Biennial
    Regulatory Review – Part 76 – Cable Television Service
    Pleading and Complaint Rules (“1999 Order on
    Reconsideration”), Order on Reconsideration, 14 FCC Rcd.
    16433, 16435 ¶ 5, 
    1999 WL 766253
    (Sept. 29, 1999). The
    FCC concedes that Tennis Channel’s complaint is time-barred
    under this interpretation of the rule. See Br. for Resp’ts at 64
    (“[T]he rule as originally promulgated was limited to denials
    or to refusals to negotiate for carriage . . . .”). The
    Commission has never properly amended the statute of
    limitations regulations to embrace the interpretation that it
    now advances. It is therefore clear that Tennis Channel filed
    its complaint out of time.
    10
    A. Standard of Review
    The governing law makes it plain that this court owes no
    deference to the Commission’s current interpretation of 47
    C.F.R. § 76.1302(f)(3). A court “must defer to [an agency’s]
    interpretation [of a regulation] unless an alternative reading is
    compelled by . . . indications of the [agency’s] intent at the
    time of the regulation’s promulgation.” Thomas Jefferson
    Univ. v. Shalala, 
    512 U.S. 504
    , 512 (1994). An agency’s
    interpretation of its own regulation is entitled to no deference
    if it has, “under the guise of interpreting a regulation,
    [created] de facto a new regulation,” Christensen v. Harris
    Cnty., 
    529 U.S. 576
    , 588 (2000), or subjected a party to
    “unfair surprise,” 
    Christopher, 132 S. Ct. at 2166-70
    . See also
    Akzo Nobel Salt, Inc. v. Fed. Mine Safety & Health Review
    Comm’n, 
    212 F.3d 1301
    , 1304-05 (D.C. Cir. 2000) (holding
    that deference is inappropriate when the agency “flip-flops,”
    offering a litigation position that differs from interpretations
    previously adopted by the agency, or when the agency offers
    contradictory interpretations on appeal). If an agency’s
    present interpretation of a regulation would essentially amend
    the contested regulation, then the modification can only be
    made in accordance with the notice and comment
    requirements of the APA. Alaska Prof’l 
    Hunters, 177 F.3d at 1033-36
    .
    B. The Applicable Statute of Limitations
    1.   Regulatory History of the Statute of Limitations
    The FCC promulgated the statute of limitations for
    Section 616 complaints in 1993, pursuant to notice-and-
    comment rulemaking, as part of its original implementation of
    Section 616. See Implementation of Sections 12 and 19 of the
    Cable Television Consumer Protection and Competition Act
    of 1992 – Development of Competition and Diversity in Video
    Programming Distribution and Carriage, Second Report and
    11
    Order, 9 FCC Rcd. 2642, 2652-53 ¶ 25, 
    1993 WL 433631
    (Oct. 22, 1993). Subsection (f)(3), as originally promulgated,
    read as follows:
    Any complaint filed pursuant to this subsection must be
    filed within one year of the date on which one of the
    following events occurs . . . (3) the complainant has
    notified a multichannel video programming distributor
    that it intends to file a complaint with the Commission
    based on a request for carriage or to negotiate for
    carriage of its programming on defendant’s distribution
    system that has been denied or unacknowledged,
    allegedly in violation of one or more of the rules
    contained in this subpart.
    
    Id. at 2676. Thus,
    as promulgated, subsection (f)(3) plainly
    applied only when an MVPD denied or refused to
    acknowledge a request to negotiate for carriage. The FCC
    does not dispute that the complaint in this case is untimely
    under the regulation as written in 1993. Br. for Resp’ts at 64.
    Therefore, if the Commission has never acted to modify the
    substance of the regulation since its promulgation in 1993 it
    follows a fortiori that Tennis Channel’s complaint is
    untimely. A review of this regulation’s history shows that the
    substance of subsection (f)(3) never has been amended by the
    Commission to give it the meaning that the agency now seeks
    to ascribe to it.
    1994 Amendment: In 1994, the FCC issued an order in
    response to an industry group petition for partial
    reconsideration of the Section 616 regulations. See
    Implementation of the Cable Television Consumer Protection
    and Competition Act of 1992 Development of Competition
    and Diversity in Video Programming Distribution and
    Carriage (“1994 Amendment”), Memorandum Opinion and
    Order, 9 FCC Rcd. 4415, 
    1994 WL 414309
    (Aug. 5, 1994).
    The petitioners in that action “contend[ed] that Section
    12
    76.1302 . . . [was] too narrowly drafted because it [did] not
    specifically afford standing to file a complaint to any MVPD
    aggrieved by a violation of Section 616. Petitioners urge[d]
    the Commission to amend the scope of Section 76.1302 to
    affirmatively afford standing to file a complaint to any third
    party MVPD aggrieved by carriage agreements between other
    MVPDs and programming vendors that violate Section 616.”
    
    Id. at 4416 ¶
    8. The FCC accepted the suggestion and
    amended several regulatory provisions to achieve the end
    sought. Subsection (f)(3) was edited in the following ways:
    Any complaint filed pursuant to this subsection
    paragraph must be filed within one year of the date on
    which one of the following events occurs . . . (3) the
    complainant A party has notified a multichannel video
    programming distributor that it intends to file a complaint
    with the Commission based on a request for carriage or
    to negotiate for carriage of its programming on
    defendant’s distribution system that has been denied or
    unacknowledged, allegedly in violations of one or more
    of the rules contained in this subpart section.
    Cable TV Act of 1992 – Development of Competition and
    Diversity in Video Programming; Distribution and Carriage,
    59 Fed. Reg. 43,776-01, 43,777-78 (Aug. 25, 1994)
    (strikethrough and emphasis added).
    The language deleted from subsection (f)(3) was excised
    solely to avoid any suggestion that (f)(3) was meant to
    reference only complaints by video programmers. There is
    nothing in the Commission’s 1994 action to suggest that the
    agency meant to make any substantive change to subsection
    (f)(3) beyond allowing for broader standing for MVPDs.
    Quite the contrary. The Memorandum Opinion and Order
    expressly states that the sole purpose of the regulatory edits
    was to afford standing to file a Section 616 complaint to any
    13
    third party MVPD aggrieved by carriage agreements between
    other MVPDs and programming vendors:
    The Commission has determined that it is in the public
    interest to grant [the] petition and to amend our
    implementing rules to specifically afford standing to
    MVPDs to file complaints under Section 616 of the 1992
    Cable Act.
    1994 Amendment, 9 FCC Rcd. 4418-19 ¶ 24. The FCC also
    stated that the same procedural rules would apply to
    complaints filed by MVPDs. 
    Id. at 4419 ¶
    24 n.47 (“As noted
    in the [original implementation], a one-year statute of
    limitations will be applied to program carriage complaints.”).
    1999 Order on Reconsideration: Any questions about
    the meaning of subsection (f)(3) following the 1994 edits
    were answered in 1999. As part of its 1998 biennial
    regulatory review process, the Commission issued a Report
    and Order after notice and comment to “reorganize and
    simplify the Commission’s Part 76 Cable Television Service
    pleading and complaint process rules.” 1998 Biennial
    Regulatory Review – Part 76 – Cable Television Service
    Pleading and Complaint Rules, Report and Order, 14 FCC
    Rcd. 418, 418 ¶ 1, 
    1999 WL 377764
    (Jan. 8, 1999). The
    Commission subsequently issued an order denying a petition
    for reconsideration of these changes filed by EchoStar
    Communications        Corporation.      1999       Order       on
    Reconsideration, 14 FCC Rcd. 16433. The order is relevant
    here because it carefully explains the statute of limitations for
    Section 616 complaints.
    Tellingly, as can be seen in the block-quoted passage
    below, the Commission’s 1999 Order on Reconsideration is
    directly contrary to the Commission’s interpretation of 47
    C.F.R. § 76.1302(f)(3) in this case:
    14
    The dispute resolution processes in Part 76 for program
    access, program carriage and open video system
    complaints follow similar procedural rules that were
    designed to achieve an expedient resolution of
    complaints. The rules contain three like provisions which
    set forth a one year limitations period for bringing
    complaints. The rules list three events that trigger the
    running of the limitations period: (1) complainant and
    defendant enter into a contract alleged to violate the
    rules; (2) unrelated to an existing contract, defendant
    makes an offer to complainant that allegedly violates the
    rules; or (3) defendant unreasonably refuses to negotiate
    with complainant. In the Part 76 Order, the Commission
    clarified the appropriate interaction between the
    limitations period for alleging an existing contract
    violates the rules and the limitations period for alleging
    that an offer to the complainant violates the rules. . . .
    The rules adopted in the Part 76 Order explain that
    complaints based on allegedly discriminatory contracts
    must be brought within one year of entering into the
    contract and that an allegedly discriminatory offer to
    amend such contract made more than one year after the
    execution thereof does not reopen such contract to
    program access liability. For example, in the program
    access context, this amendment explains that an offer to
    amend an existing contract that has been in effect for
    more than one year does not reopen the existing contract
    to complaints that the provisions thereof are
    discriminatory.
    
    Id. at 16435-36 ¶
    5 (underlining added).
    The 1999 Order on Reconsideration thus confirms that
    subsection (f)(3) applies only to refusals to negotiate for
    carriage and that proposals to amend a carriage contract do
    not reset the statute of limitations. This interpretation is
    15
    perfectly consistent with the regulations as promulgated by
    the Commission in 1993. It confirms that the 1994 edits to the
    statute of limitations were not intended to alter the substance
    of the third trigger, only the scope of who could pursue
    Section 616 complaints. And the parties have not directed us
    to any further embellishments or clarifications by the
    Commission of 47 C.F.R. § 76.1302(f). Indeed, before the
    decision in this case, the Commission seems never to have
    called into question the regulatory interpretation of subsection
    (f)(3) offered in 1993, 1994, and 1999.
    2008 Media Bureau Decisions: As noted above, the
    Media Bureau rejected Comcast’s statute-of-limitations
    defense on the pleadings and set the matter for a hearing on
    the merits before an ALJ. The Tennis Channel, Inc. v.
    Comcast Cable Commc’ns LLC, Hearing Designation Order,
    25 FCC Rcd. 14149, 
    2010 WL 3907080
    (Oct. 5, 2010). In so
    doing, the Media Bureau relied on two of its own decisions
    from 2008. In these earlier cases, the Media Bureau held that
    “Bureau precedent establishes that a complainant may have a
    timely program carriage claim in the middle of a contract term
    if the basis for the claim is an allegedly discriminatory
    decision made by the MVPD, such as tier placement, that the
    contract left to the MVPD’s discretion.” 
    Id. at 14158 ¶
    15
    (citing NFL Enterprises LLC v. Comcast Cable Commc’ns,
    LLC, Hearing Designation Order, 23 FCC Rcd. 14,787, 14820
    ¶ 70 (Oct. 10, 2008); MASN v. Comcast Corp., Hearing
    Designation Order, 23 FCC Rcd. 14,787, 14,834-35 ¶ 105
    (Oct. 10, 2008)). Both cases settled before they were heard by
    an ALJ and without any appeal to or decision by the
    Commission. See 
    id. at 14,156 ¶
    13 n.63.
    These Media Bureau decisions are not controlling here
    because their reasoning was never affirmed by the
    Commission. And, most significantly, the two cited Media
    Bureau decisions are directly contrary the Commission’s
    16
    interpretation of subsection (f)(3) that “an offer to amend an
    existing contract that has been in effect for more than one
    year does not reopen the existing contract to complaints that
    the provisions thereof are discriminatory.” 1999 Order on
    Reconsideration, 14 FCC Rcd. at 16436 ¶ 5.
    As we explained in Comcast Corp. v. FCC, 
    526 F.3d 763
    ,
    769 (D.C. Cir. 2008), this court follows the “well-established
    view that an agency is not bound by the actions of its staff if
    the agency has not endorsed those actions.” It is true that “in
    the absence of Commission action to the contrary, the Media
    Bureau decisions have the force of law. 47 U.S.C.
    § 155(c)(3). But this simply means that those rulings are
    binding on the parties to the proceeding. . . . [U]nchallenged
    staff decisions are not Commission precedent . . . .” 
    Id. at 770. Therefore,
    pursuant to the law of the circuit, it is quite clear
    that the 2008 Media Bureau decisions did not in any way
    disturb the FCC’s settled treatment of 47 C.F.R. § 76.1302(f).
    2.   The Commission’s Changed Interpretation of 47
    C.F.R. § 76.1302(f)
    This regulatory history shows that the FCC had never,
    until the Order on review, ascribed to the statute of limitations
    the meaning it now claims. And the Commission concedes
    that under its longstanding interpretation of 47 C.F.R.
    § 76.1302(f), which it has repeatedly articulated, Tennis
    Channel’s complaint in this action is untimely.
    Thus, there is much force to Comcast’s assertion that it
    had no notice that the Commission would abruptly change its
    view of subsection (f)(3) in this case. The problem is
    compounded because the Commission’s decision wholly fails
    to account for the 1999 Order on Reconsideration. The
    decision gives only a cursory response to Comcast’s argument
    that the (f)(3) trigger concerns only refusals to deal or similar
    conduct, merely stating that
    17
    we find no support for that view in the text. Comcast
    relies upon the fact that the rule was originally
    promulgated with this limitation. However, the
    Commission removed the limiting language in 1994, and
    there is no support for reading it back in notwithstanding
    its willful deletion.
    Order, 27 FCC Rcd. at 8521 ¶ 32. This response is rather
    astonishing in light of the Commission’s explanation of the
    1994 edits to the regulation and the 1999 Order on
    Reconsideration. As noted above, the Commission made it
    clear that the 1994 edits were intended solely to avoid any
    suggestion that subsection (f)(3) was meant to reference only
    complaints by video programming vendors. And in 1999, the
    Commission confirmed that the (f)(3) trigger relates to
    situations in which a “defendant unreasonably refuses to
    negotiate with [a] complainant,” nothing more. 1999 Order on
    Reconsideration, 14 FCC Rcd. at 16435 ¶ 5.
    The FCC simply ignores this regulatory history,
    obviously because it cannot be squared with the
    Commission’s current interpretation of the applicable
    regulation. A court need not defer to an agency’s
    interpretation of a disputed regulation when an alternative
    reading is compelled by “indications of the [agency’s] intent
    at the time of the regulation’s promulgation.” Thomas
    Jefferson 
    Univ, 512 U.S. at 512
    . This principle controls the
    disposition of this case, for it is undisputed that the
    Commission’s current interpretation of the regulation flies in
    the face of the agency’s intent at the time of promulgation of
    47 C.F.R. § 76.1302(f).
    3.   Subsection (f)(1) Prescribes the Applicable Statute
    of Limitations in This Case
    Under subsection (f)(1), the one-year statute of
    limitations begins running when an MVPD “enters into a
    18
    contract with a video programming distributor that a party
    alleges to violate [Section 616 and its implementing
    regulations].” 47 C.F.R. § 76.1302(f)(1). The Commission
    held that subsection (f)(1) was inapplicable here because
    “Tennis Channel was not trying to demand a unilateral change
    in the existing terms of its contract with Comcast; it was
    asking that the existing contract be performed – that Comcast
    exercise its contractual discretion – consistent with its
    obligations under Section 616.” Order, 27 FCC Rcd. at 8521
    ¶ 33. This is a perplexing statement, bordering on
    oxymoronic.
    Under the terms of the carriage contract, Comcast retains
    the unfettered right to carry Tennis Channel on a distribution
    tier of Comcast’s own choosing. Neither Tennis Channel nor
    the Commission argues that Tennis Channel retained an
    affirmative right under the contract to demand that Comcast
    reconsider its distribution tier. Instead, they argue that
    Comcast’s right to assign Tennis Channel to a tier of its
    choosing is somehow tantamount to Tennis Channel’s right to
    demand that Comcast revisit its initial exercise of that choice.
    The FCC’s Order elides this distinction, reasoning that
    because Comcast could have reassigned Tennis Channel it
    was under an obligation to consider Tennis Channel’s
    proposal. But nothing in the parties’ contract supports this
    view. Therefore, in demanding “that Comcast exercise its
    contractual discretion” to reassign Tennis Channel to a
    different tier, Tennis Channel was simply insisting on a
    material change in the contract’s terms. Subsection (f)(1) thus
    clearly applies, meaning that Tennis Channel’s claim became
    time-barred in 2006.
    The FCC argues that if it is required to adhere to its
    original and longstanding interpretation of 47 C.F.R.
    § 76.1302(f)(3) “a programming network effectively would be
    barred from complaining about any carriage-related
    19
    discrimination occurring more than one year after the
    execution of its contract.” Br. for Resp’ts at 67. One need
    only consider the record in this case to see that this is a
    shallow argument. Tennis Channel was in the same position
    relative to the affiliated Golf Channel and Versus networks in
    2010 as it was in 2005. That is, Tennis Channel was on a
    lower tier than the other two networks in 2005 when it
    negotiated the contract affording Comcast unfettered authority
    as to its placement and remained so in 2010. Tennis Channel
    argues that circumstances had changed by 2010 because its
    “quality and performance” had improved since entering into
    the contract. Compl. at i. This argument is a classic non
    sequitur, however, because the parties’ contract does not
    require Comcast to take into account “quality and
    performance” in deciding whether to distribute Tennis
    Channel more broadly.
    Most importantly, the parties’ agreement does not in any
    way suggest, as the Commission held, that Comcast is obliged
    to “exercise its contractual discretion” in considering whether
    to reassign Tennis Channel to a different tier. Indeed, the
    word “discretion” does not even appear in the contract
    provision that Tennis Channel and the FCC cite. Tennis
    Channel introduced this term in its briefing and the
    Commission attempts to read it into the carriage agreement to
    abrogate Comcast’s lawful contract rights. The truth is that
    the parties’ contract simply confirms that Comcast has the
    sole and unfettered authority to determine the tier placement
    of Tennis Channel. By demanding that Comcast revisit its
    concededly lawful initial decision and consider placing it on
    the same tier as Golf Channel and Versus, Tennis Channel
    sought to reopen the contract. And, because this demand was
    nothing more than “an offer to amend an existing contract that
    has been in effect for more than one year,” 1999 Order on
    Reconsideration, 14 FCC Rcd. at 16436 ¶ 5, it “does not
    20
    reopen the existing contract to complaints that the provisions
    thereof are discriminatory,” 
    id. Furthermore, Tennis Channel’s
    rights would not be so
    harmed by this outcome as the FCC suggests. Because most
    businesses hope to become more successful over time, Tennis
    Channel could have anticipated in 2005 that, at some point in
    the future, it might prefer placement on a more widely
    distributed tier. Therefore, when the carriage contract was
    formed, Tennis Channel could have bargained for a provision
    to increase its distribution contingent upon improvements to
    its “quality and performance.” If Comcast had declined such
    terms on the basis of its nonaffiliation with Tennis Channel,
    that might have given rise to a Section 616 complaint under
    the existing regulations.
    Instead, it is Comcast’s contract rights that were
    completely disregarded by the Commission’s actions in this
    case. Section 616 simply does not sanction what the
    Commission proposes to do here. The Commission may now
    be of the view that the controlling construction of subsection
    (f)(3) that it embraced in 1993, 1994, and 1999 is
    unsatisfactory because it may not account for some situations
    in which a party commits a violation of Section 616 that is
    unrelated to its lawful contractual commitments. But if that is
    so, then the FCC may amend subsection (f)(3) pursuant to
    notice-and-comment rulemaking, not by fiat in an
    adjudicatory action in which a party had no prior notice of the
    rule that the Commission seeks to enforce.
    It is unnecessary to consider this possibility, however,
    because it is not properly before us. The bottom line here is
    that, under the Commission’s established construction of 47
    C.F.R. § 76.1302(f), the statute of limitations began to run
    under subsection (f)(1) in 2005, not under subsection (f)(3) in
    2009. As a result, Tennis Channel’s complaint was out of time
    and should have been dismissed.
    21
    4.   The Commission’s Laches Argument
    The Commission seemingly understood that its position
    made little sense, especially in light of the precedent
    established by its 1993, 1994, and 1999 orders. To
    compensate for the obvious weaknesses in its decision, the
    Commission layered a new rule of “laches” onto the
    requirements of subsection (f)(3). Pursuant to this further
    amendment of the statute of limitations, the Commission
    stated:
    [W]e read subsection 76.1302(f)(3) consistent with the
    doctrine of laches to impliedly require notification of an
    intent to file a complaint within a reasonable time period
    of discovery of the allegedly unlawful conduct. Because
    the allegedly unlawful conduct at issue here occurred
    within one year of the filing of the complaint, we need
    not determine precisely what period of time would be
    “reasonable” here.
    Order, 27 FCC Rcd. at 8520 ¶ 30 n.105. Comcast justly
    objects to this unexpected and largely incomprehensible new
    rule of laches:
    [T]his further rewriting of the limitations regulation, to
    add a malleable [laches] exception whose scope is known
    only to the FCC, only compounds the uncertainty that its
    interpretation produces.
    The Order also does not attempt to explain how
    Tennis Channel satisfied its new laches requirement here.
    Nor could it, given that Tennis Channel has known since
    2005 that Comcast carried Golf Channel and Versus
    broadly, but did not file its complaint until 2010. . . .
    Under any reasonable application of laches, this
    deliberate, unexcused delay should have resulted in the
    dismissal of the complaint. The Order avoids that result
    22
    only by characterizing the evidence of Tennis Channel’s
    strategic conduct as irrelevant to the timeliness of its
    complaint. But it is arbitrary for the Order both to assert
    that its interpretation of the statute of limitations is
    backstopped by a “reasonable time” requirement, and to
    ignore the evidence that Tennis Channel, without basis,
    sat on its claim for years before bringing suit.
    Br. for Pet’r at 60-61.
    The Commission’s invocation of “laches” is also patently
    at odds with its claim that the terms of subsection (f)(3)
    plainly require the result reached in this case. The
    Commission suggests that the (f)(3) trigger applies
    straightforwardly within one year after a complaining party
    gives notice that it intends to file a complaint. But if this were
    so clear, there would be no need for a rule of laches. The
    Commission instead acknowledges that subsection (f)(3) is
    confusing under its present view of the regulation because
    “[t]he third trigger does not specify precisely what
    impermissible conduct starts the clock.” Order, 27 FCC Rcd.
    at 8520 ¶ 30. The Commission’s Order relies in part on a
    2011 Notice of Proposed Rulemaking, in which the agency
    acknowledged that the terms of subsection 76.1302(f) are
    ambiguous and announced its intention to amend it for clarity.
    
    Id. at 8520 ¶
    30 n.105 (citing In re Revision of the
    Commission’s Program Carriage Rules, Notice of Proposed
    Rulemaking, 26 FCC Rcd. 11494, 11522-23, ¶¶ 38-39, 
    2011 WL 3279328
    (Aug. 1, 2011)). The Commission’s position
    here is thus amusing, to say the least: in the Order under
    review, the Commission suggests that (f)(3) is clear if
    overlaid with a new rule of laches; and yet, in the very same
    footnote, the Commission cites to a Rulemaking initiated for
    the purpose of resolving that subsection’s ambiguity. 
    Id. The truth of
    the matter is that the Commission’s current position
    on the meaning of subsection (f)(3) is hopelessly confused
    23
    and far removed from the regulatory interpretations that it
    espoused in 1993, 1994, and 1999.
    C. The Commission’s Action in This Case Defies the
    APA and Requirements of Fair Notice
    What is obvious here is that the FCC is essentially trying
    to rewrite its regulations without following the applicable
    notice-and-comment procedures required by the APA. The
    Commission may now be of the view that the controlling
    construction of subsection (f)(3) that it embraced in 1993,
    1994, and 1999 is unsatisfactory because it may not account
    for some situations in which a party commits a violation of
    Section 616 that is unrelated to its lawful contractual
    commitments. But if that is so, then the FCC must amend
    subsection (f)(3) pursuant to notice-and-comment rulemaking,
    not by fiat in an adjudicatory action in which a party had no
    prior notice of the rule that the Commission seeks to enforce.
    See generally HARRY T. EDWARDS, LINDA A. ELLIOTT &
    MARIN K. LEVY, FEDERAL STANDARDS OF REVIEW § XIII.E
    (2d ed. 2013) (discussing the requirements of “fair notice”).
    The court carefully explained this principle in Alaska
    Professional Hunters Association:
    Our analysis . . . draws on Paralyzed Veterans of
    America v. D.C. Arena, 
    117 F.3d 579
    , 586 (D.C. Cir.
    1997), in which we said: “Once an agency gives its
    regulation an interpretation, it can only change that
    interpretation as it would formally modify the regulation
    itself: through the process of notice and comment
    rulemaking.” We there explained why an agency has less
    leeway in its choice of the method of changing its
    interpretation of its regulations than in altering its
    construction of a statute. “Rule making,” as defined in
    the APA, includes not only the agency’s process of
    formulating a rule, but also the agency’s process of
    24
    modifying a rule. 5 U.S.C. § 551(5). See Paralyzed
    
    Veterans, 117 F.3d at 586
    . When an agency has given its
    regulation a definitive interpretation, and later
    significantly revises that interpretation, the agency has in
    effect amended its rule, something it may not accomplish
    without notice and comment. Syncor Int’l Corp. v.
    Shalala, 
    127 F.3d 90
    , 94-95 (D.C. Cir. 1997), is to the
    same effect: a modification of an interpretive rule
    construing an agency’s substantive regulation will, we
    said, “likely require a notice and comment 
    procedure.” 177 F.3d at 1033-34
    ; see also SBC Inc. v. FCC, 
    414 F.3d 486
    ,
    498 (3d Cir. 2005) (“[I]f an agency’s present interpretation of
    a regulation is a fundamental modification of a previous
    interpretation, the modification can only be made in
    accordance with the notice and comment requirements of the
    APA.”); Shell Offshore Inc. v. Babbitt, 
    238 F.3d 622
    , 629 (5th
    Cir. 2001) (“[T]he APA requires an agency to provide an
    opportunity for notice and comment before substantially
    altering a well established regulatory interpretation.”).
    The Supreme Court recently reinforced this point in
    Christopher v. SmithKline Beecham Corp., 
    132 S. Ct. 2156
    ,
    2167 (2012), there holding that an agency is obliged to
    “provide regulated parties fair warning of the conduct [a
    regulation] prohibits or requires.” It follows, therefore, that an
    agency cannot change its interpretation of a regulation so as to
    cause “unfair surprise” to regulated parties. Id.; see also FCC
    v. Fox Television Stations, Inc., 
    132 S. Ct. 2307
    , 2317 (2012)
    (“A conviction or punishment fails to comply with due
    process if the statute or regulation under which it is obtained
    fails to provide a person of ordinary intelligence fair notice of
    what is prohibited, or is so standardless that it authorizes or
    encourages seriously discriminatory enforcement.”). Yet, in
    failing to provide any notice to MVPDs about how and when
    they may be subject to Section 616 claims, the FCC’s actions
    25
    against Comcast in this case constitute exactly that kind of
    “unfair surprise.”
    In sum, the limitations period under 47 C.F.R.
    § 76.1302(f)(3) does not apply here because the Commission
    has consistently held that the (f)(3) trigger is applicable only
    in situations when an MVPD denies or refuses to
    acknowledge a request to negotiate for carriage. Tennis
    Channel’s complaint does not include any such claim. Indeed,
    Tennis Channel, not Comcast, terminated discussions between
    the parties in 2009. Neither Comcast’s refusal to reassign
    Tennis Channel to a more broadly distributed tier nor Tennis
    Channel’s notice of its intention to file a Section 616
    complaint triggered a new statute of limitations period under
    47 C.F.R. § 76.1302(f)(3). Under the FCC’s governing
    regulations, “an offer to amend an existing contract that has
    been in effect for more than one year does not reopen the
    existing contract to complaints that the provisions thereof are
    discriminatory.” 1999 Order on Reconsideration, 14 FCC
    Rcd. at 16436 ¶ 5. The reason for the FCC’s rule is clear: to
    allow a video programming vendor to restart an expired
    limitations period simply by asking to negotiate a better deal
    under an existing agreement would render meaningless the
    limitations period in subsection (f)(1).
    It is undisputed that the complaint was filed more than
    one year after Comcast and Tennis Channel entered into their
    carriage contract. The contract was executed in 2005 and the
    limitations period under 47 C.F.R. § 76.1302(f)(1) expired
    one year later. Tennis Channel’s complaint simply alleges that
    Comcast’s continued carriage pursuant to the terms of the
    2005 agreement is discriminatory. Therefore, the complaint is
    almost four years late and should be dismissed as time-barred.
    

Document Info

Docket Number: 12-1337

Citation Numbers: 405 U.S. App. D.C. 188, 717 F.3d 982, 41 Media L. Rep. (BNA) 2071, 58 Communications Reg. (P&F) 539, 2013 WL 2302737, 2013 U.S. App. LEXIS 10639

Judges: Kavanaugh, Edwards, Williams

Filed Date: 5/28/2013

Precedential Status: Precedential

Modified Date: 10/19/2024

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